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Journal articles on the topic 'Archetypen'

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1

Lachmann, Maik, and Oliver Holtkemper. "Strategische Archetypen der Digitalisierung im Controlling." Controlling 33, no. 3 (2021): 59–65. http://dx.doi.org/10.15358/0935-0381-2021-3-59.

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Die vorliegende Studie untersucht den Einfluss der Unternehmensstrategie auf die digitale Transformation im Controlling anhand von Fallstudien in fünf Großunternehmen. Es werden zwei strategische Archetypen abgeleitet, die sich sowohl in inhaltlichen Schwerpunkten als auch dem Prozess der digitalen Transformation erheblich unterscheiden.
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Loscher, Georg, and Stephan Kaiser. "Organisationale Archetypen von Professional Service Firms." WiSt - Wirtschaftswissenschaftliches Studium 44, no. 3 (2015): 116–24. http://dx.doi.org/10.15358/0340-1650-2015-3-116.

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Ludwig, Walburga. "Aufstellungen mit Archetypen als Methode in der Beratung." Konfliktdynamik 6, no. 4 (2017): 318–23. http://dx.doi.org/10.21706/kd-6-4-318.

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Caldwell, Marylouise, Paul Henry, and Ariell Alman. "Constructing audio‐visual representations of consumer archetypes." Qualitative Market Research: An International Journal 13, no. 1 (2010): 84–96. http://dx.doi.org/10.1108/13522751011013990.

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PurposeThe purpose of this paper is to explain how audio‐visual archetypal representations likely to engender emotional identification and consumer‐inquisitiveness by marketing professionals can be constructed.Design/methodology/approachThe paper employs video‐ethnography involving the following steps: development of a typology of consumer archetypes based on a priori theory, screening for and identifying informants to exemplify each archetype, filming interviews in and around their homes, developing realistic audio‐visual representations of each archetype and assessing marketing practitioners
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Geisendorf, Nicklas. "Keiner ist näher dran." kma - Klinik Management aktuell 13, no. 01 (2008): 54. http://dx.doi.org/10.1055/s-0036-1574535.

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Die Technischen Leiter in deutschen Krankenhäusern: Sind sie alle aus demselben Holz geschnitzt? Oder nicht doch jeder aus einem anderen? Die kma sprach mit Sebastian Paulus, dem Vizepräsidenten der Fachvereinigung Krankenhaustechnik (FKT), über Archetypen und Realitäten bei einem sich ändernden Berufsbild.
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Bakhshayesh, Elnaz Valaei, and Seyed Reza Ebrahimi. "THE QUEST FOR INDIVIDUALITY IN FARIBA VAFI’S MY BIRD." vol 5 issue 15 5, no. 15 (2019): 1511–16. http://dx.doi.org/10.18769/ijasos.592125.

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One of the common themes in contemporary Persian literature in Iran is the psychological development of women and their challenges to find their path towards individuality. By applying Jungian “process of individuation,” Fariba Vafi’s novel My bird is analyzed to uncover the self- development of the female character. The motion of self-archetype is studied in relation to Jung’s theory of individuality to study how the female protagonist experiences this process of personality development. The motif of re-birth emerges at the end of the novel when the female heroine reaches a level of recogniti
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Baykova, Ekaterina V., and Marina A. Svetlichnaya. "Archetypes of Artistic Form Making in the Context of Architecture — the House and the Temple." Observatory of Culture 17, no. 1 (2020): 36–46. http://dx.doi.org/10.25281/2072-3156-2020-17-1-36-46.

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The article explores the patterns of form making in architecture through the prism of archetypes and archetypal images. Ancient civilizations’ spatial form making is considered in the context of the general system of archetypal images that are the source of meaning formation in an artificial environment. The main advantage of the article is the delimitation of the architectural archetype and the archetypal images in architecture. In this context, the article studies various options for spatial archetypes of the urban environment at the macro and micro levels. The House and the Temple are consi
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Holzhauer, Peter. "Requiem für den Marlboro Man." Deutsche Zeitschrift für Onkologie 50, no. 03 (2018): 105. http://dx.doi.org/10.1055/a-0638-9907.

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Begriffe wie Freiheit, Abenteuer, Autonomie, repräsentiert durch starke heldenhafte Archetypen, sind unverwechselbar und prägend mit der Werbung von zahlreichen bedeutenden Marken verbunden. So entstand in den 50er-Jahren die Kunstfigur des Marlboro Man, der einsam und autark, nur mit Pferd und Zigarette bewaffnet, durch die eindrucksvolle Wildnis des amerikanischen Westens streifte.
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Sari, Yulia Puspita, and Emil Eka Putra. "ARCHETYPAL IMAGES REFLECTED IN DRACULA NOVEL BY BRAM STOKER." JURNAL BASIS 8, no. 2 (2021): 165–72. http://dx.doi.org/10.33884/basisupb.v8i2.3848.

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This research discusses archetypal in the novel Dracula written by Stoker. The purpose of this research is to find out some archetypal images in the novel. Some of the problems that exist today are readers who do not know the meaning of archetypal images contained in a novel. The data used in this study were taken from the novel Dracula written by Stoker. In this research, the researcher applies Carl Jung's theory. This study uses descriptive qualitative research, in qualitative research the key concepts, ideas, and processes studied are part of the central phenomenon. The result of this resea
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Oberländer, Anna Maria, Jochen Übelhör, and Björn Häckel. "IIoT-basierte Geschäftsmodellinnovation im Industrie-Kontext: Archetypen und praktische Einblicke." HMD Praxis der Wirtschaftsinformatik 56, no. 6 (2019): 1113–25. http://dx.doi.org/10.1365/s40702-019-00570-1.

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Chen, Xiuyun. "An Analysis on The Chrysanthemums based on the Perspective of Archetypal Criticism." Scientific and Social Research 3, no. 5 (2021): 217–20. http://dx.doi.org/10.36922/ssr.v3i5.1263.

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The Chrysanthemums is a short story written by John Steinbeck, a modern American writer. The short story reveals the heroine’s inner pain and spiritual pursuit by taking the chrysanthemums as a central image and clue. The paper aims to analyze the short story based on the perspective of archetypal criticism. It mainly includes three parts: the first one is about archetypes of images and characters, the second part is to analyze the archetype of motif, and the third part is about the archetype of narrative structure.
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Ibatullina, G. M., and M. V. Alekseenko. "THE SOPHIAN MYTH IN THE NOVEL BY V.P. ASTAFYEV “THE SHEPHERD AND THE COWGIRL”." Bulletin of Udmurt University. Series History and Philology 29, no. 5 (2019): 839–47. http://dx.doi.org/10.35634/2412-9534-2019-29-5-839-847.

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The article discusses the figurative and semantic paradigms of the sophiological myth in the story by V.P. Astafyev “The Shepherd and the Cowgirl”. The image of the main character of the story Lucy is endowed with a number of symbolic connotations and has a complex archetypal structure. The Sophian archetype is represented here in its two invariants: the Christian and the Gnostic; the keys to understand the heroine are also the Theotokos archetype, the archetypes of the Virgin, the Beloved, the Mistress, Psyche, and the Kabbalistic archetype Shekhinah, which is closely related to the original
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Rozik, Eli. "Deconstruction of archetypal characterization: the case of Nina in Chekhov's The seagull." International Journal of Jungian Studies 3, no. 1 (2011): 53–68. http://dx.doi.org/10.1080/19409052.2011.542372.

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This study explores the Jungian notions of ‘archetype’, ‘projection’ and ‘imago’, and suggests the distinction between ‘archetypal’ and ‘cognitive’ characterization on the level of intention, and its implications regarding dramatic creativity. Whereas archetypal characterization aims at matching archetypes in the spectators’ minds, cognitive characterization aims at saying something true on the nature of real people, in the spirit of naturalism. Archetypal characterization thus offers the opportunity for the spectators to confront suppressed contents of their psyches. This study also suggests
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Zelykovsky, Alexey. "Structure, Properties and Functions of Political Myth." Logos et Praxis, no. 3 (December 2019): 18–24. http://dx.doi.org/10.15688/lp.jvolsu.2019.3.2.

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The paper reveals the structure, properties and main functions of modern political myth, in addition, it analyzes the relationship between modern and archaic myths. The basis of modern political myths is rationalized and expressed in symbolic form mythological archetype. Despite the fact that archaic mythology as an integral system of worldview is rationalized, desacralized and destroyed, mythological archetypes retain their social significance. That is, political myths are the result of rationalization and symbolic interpretation of mythological archetypes. The article describes the main symb
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Hordiienko, N. M. "Sociological archetypology: analysis of theoretical and methodological principles and postmodern practices in Ukraine." Ukrainian Society 81, no. 2 (2022): 32–41. http://dx.doi.org/10.15407/socium2022.02.032.

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The author substantiates conceptual and methodological principles based on a comprehensive analysis of the theoretical and scientific status of sociological archetypology within the system of modern socio-humanitarian knowledge. These principles are represented in the conceptual system comprising the following central provisions: general orientation of scientific research in the area of sociological archetypology on society as a collective subject, whose vital activity at the implicit level of the collective unconscious is primarily determined by archetypes; the dialectic character of transfor
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Fatihah, Nadyatul, and Ali Mustofa. "Archetypes & Self-Realization in Disney’s Cruella (2021) Movie: Jungian Psychoanalysis." Tell : Teaching of English Language and Literature Journal 10, no. 1 (2022): 36. http://dx.doi.org/10.30651/tell.v10i1.12661.

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The research focused on archetypal elements in the Disney film Cruella. The goal was to see how Estella's personality reflected Jung's archetype theory. Carl Gustav Jung identified the major archetypes, which are the result of shared ancestral experiences that can be found in art, literature, and religion but are not readily evident to the naked eye. Archetypes are inherited, universal patterns of people, actions, or personalities that have an impact on human behaviour. Watching the movie, reading the movie's transcription, selecting quotes, studying cinematographic elements, identifying the d
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Pigulevskiy, Viktor, and Liudmila Mirskaya. "Archetypes and design." SHS Web of Conferences 72 (2019): 03017. http://dx.doi.org/10.1051/shsconf/20197203017.

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Identification of basic archetypes and their remote structure in the context of civilization design, industrial and communicative design makes it possible to specify age-long stability of certain patterns and instruments. This contributes to design of effective models and necessary things. Archetypes as constantly recurring patterns of actions reflected in the mind in the form of unconscious schemes, patterns of thinking, behaviour and perception. Archetypes are a level of connection between being and thinking in the process of work, an area of contact of human corporeality and material side o
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Pearson, Carol S. "Heroic Organizations and Institutions as Secular Temples: A Personal Outlook." Journal of Genius and Eminence 2, Volume 2, Issue 2: Winter 2017 (2017): 126–32. http://dx.doi.org/10.18536/jge.2017.02.2.2.13.

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This personal reflection is an outgrowth of Campbell’s work that applies an archetypal analysis to the United States that has been piloted in organizational development efforts. An application of the author’s theories and models, the article identifies the founding archetype for the US as the Explorer and argues that other archetypes are currently obscuring it, resulting in what is being described as a culture war. This martial archetype, then, further obscures the Explorer and makes it difficult to restore a sense of healthy and authentic patriotism to America, patriotism founded on what is s
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Ponomarenko, L. "ЕКСПЛІКАЦІЯ АРХЕТИПІВ І СИМВОЛІВ У СУЧАСНИХ УКРАЇНСЬКИХ ХУДОЖНІХ ФІЛЬМАХ". State and Regions. Series: Social Communications, № 2(46) (13 серпня 2021): 8. http://dx.doi.org/10.32840/cpu2219-8741/2021.2(46).2.

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<p><strong><em>The purpose</em></strong><em> of the article is to explicate archetypes and symbols in modern Ukrainian historical films those were made during 2015–2021 term. As an object of research, we selected precisely those modern films of the historical genre, the titles of those are identical to the main character or characters names in the films. At the same time, the fact how real or pseudo-real the prototypes of the main characters of the films selected for analysis were, was not taken to consideration.</em></p><p><strong>&l
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Cullum, Carola, Gary Brierley, George LW Perry, and Ed TF Witkowski. "Landscape archetypes for ecological classification and mapping." Progress in Physical Geography: Earth and Environment 41, no. 1 (2016): 95–123. http://dx.doi.org/10.1177/0309133316671103.

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We propose the use of archetypes as a way of moving between conceptual framings, empirical observations and the dichotomous classification rules upon which maps are based. An archetype is a conceptualisation of an entire category or class of objects. Archetypes can be framed as abstract exemplars of classes, conceptual models linking form and process and/or tacit mental models similar to those used by field scientists to identify and describe landforms, soils and/or units of vegetation. Archetypes can be existing taxonomic or landscape units or may involve new combinations of landscape attribu
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Bahri, Syamsul, Safha Dwi Kayla, and Ridwan Karo Sekali. "ARCHETYPE ANALYSIS OF THE MAIN CHARACTER IN WINSTON GROOM’S MOVIE FORREST GUMP." PARAFRASE : Jurnal Kajian Kebahasaan & Kesastraan 22, no. 1 (2022): 64–74. http://dx.doi.org/10.30996/parafrase.v22i1.6499.

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The distinctive traits of the conduct of the main character in the Forrest Gump movie, such as being both foolish and quick to understand, diligent, cranky, selfish, and subservient, have piqued the researchers’ curiosity in delving deeper into his character or personality by utilizing an archetypal approach. This research can educate and assist people to understand human character or personality. The purpose of this study is to explore more about the kinds of archetypes found in the main character of Forrest Gump movie. The researchers applied a qualitative descriptive method in which the exa
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von Gontard, Alexander. "Spiritualität in der Psychotherapie von Kindern." Spiritual Care 5, no. 4 (2016): 293–301. http://dx.doi.org/10.1515/spircare-2016-0158.

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ZusammenfassungDie Spiritualität ist in der Psychotherapie von Kindern weniger berücksichtigt als bei Erwachsenen. Nach der analytischen Psychotherapie C.G. Jungs wird Spiritualität auch als Numinoses bezeichnet. Das Numinose wird durch Kontakt zu den Archetypen ausgelöst zu zeigt sich in Symbolen. Anhand der Sandspieltherapie von D. Kalff soll die Bedeutung der Spiritualität in der Psychotherapie von Kindern aufgezeigt werden. Dazu werden Beispiele aus Therapien gewählt, bei denen Kinder christliche Symbole, Symbole anderer Religionen oder eigener Naturreligionen wählen oder das Spirituelle u
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Adykulov, A. "Individuality and ‘Self’ Archetype of Personality in Adolescents and Youths." Bulletin of Science and Practice 5, no. 12 (2019): 372–82. http://dx.doi.org/10.33619/2414-2948/49/45.

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The article presents the psychological values of the archetypes of personality of K. G. Jung. Based on experimental data, the role of archetypes of personality of Person, Ego and ‘Self’ in the formation of personality’s individuality is shown. At the high school age of 13, the archetype Person dominates over archetype Ego and over other personality’s archetypes. An inverse relationship has been found when, at low indicators of ego, high indicators of the Person scale are demonstrated. With the increasing influence of person, expressing collective unconscious, the leading role of the archetype
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Venaik, Sunil, and David F. Midgley. "Archetypes of marketing mix standardization-adaptation in MNC subsidiaries." European Journal of Marketing 53, no. 2 (2019): 366–99. http://dx.doi.org/10.1108/ejm-11-2017-0861.

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Purpose This paper aims to identify the archetypes of marketing mix standardization-adaptation in MNC subsidiaries and to examine the relationships between MNC subsidiary strategy, environment and performance through the theoretical lenses of fit and equifinality. Design/methodology/approach The authors use a mail survey to collect data from MNC subsidiary business units located in multiple countries. They apply a novel archetypal analysis method to identify the diverse archetypes of marketing mix standardization-adaptation in MNC subsidiaries. Finally, through cross-tabulation and regression
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Tran, Tuoi Thi. "Dreams as an archetype in contemporary Vietnamese short stories." Science and Technology Development Journal 18, no. 2 (2015): 161–67. http://dx.doi.org/10.32508/stdj.v18i2.1202.

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Archetypes are understood as ‘great symbols’ deriving from ancient times and arising from the collective unconsciousness. Through my studies, I realize that, in contemporary Vietnamese short stories, dreams can be considered as an archetype. Dreams are coded in conceptual metaphors, in allegorical expressions, and they appear everywhere in the works of many contemporary authors. On the one hand, this trend is the continuation of a traditional source of inspiration in folk and medieval literature; on the other hand, it is characterized by modern senses. Authors experimentally introduce a philos
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Min, Lingtong, Koray Atalag, Qi Tian, Yani Chen, and Xudong Lu. "Verifying the Feasibility of Implementing Semantic Interoperability in Different Countries Based on the OpenEHR Approach: Comparative Study of Acute Coronary Syndrome Registries." JMIR Medical Informatics 9, no. 10 (2021): e31288. http://dx.doi.org/10.2196/31288.

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Background The semantic interoperability of health care information has been a critical challenge in medical informatics and has influenced the integration, sharing, analysis, and use of medical big data. International standard organizations have developed standards, approaches, and models to improve and implement semantic interoperability. The openEHR approach—one of the standout semantic interoperability approaches—has been implemented worldwide to improve semantic interoperability based on reused archetypes. Objective This study aimed to verify the feasibility of implementing semantic inter
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Leslie, Heather. "openEHR Archetype Use and Reuse Within Multilingual Clinical Data Sets: Case Study." Journal of Medical Internet Research 22, no. 11 (2020): e23361. http://dx.doi.org/10.2196/23361.

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Background Despite electronic health records being in existence for over 50 years, our ability to exchange health data remains frustratingly limited. Commonly used clinical content standards, and the information models that underpin them, are primarily related to health data exchange, and so are usually document- or message-focused. In contrast, over the past 12 years, the Clinical Models program at openEHR International has gradually established a governed, coordinated, and coherent ecosystem of clinical information models, known as openEHR archetypes. Each archetype is designed as a maximal
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Yerzhanova, S. B., and K. K. Baidetova. "PSYCHOLOGICAL AND PHILOLOGICAL ASPECTS OF THE ARCHETYPE." BULLETIN Series Psychology 64, no. 3 (2020): 85–89. http://dx.doi.org/10.51889/2020-3.1728-7847.15.

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In our article, we paid attention to the history of the concept of archetype, studied and analyzed the concepts of archetypal plot, motive, and stopped at its place in literature, mythology, psychology, and culture. We paid special attention to the work of the Swiss scientist-psychologist C. G. Jung, who introduced the term archetype into science and studied it in psychological, philosophical, and cultural aspects. Having identified the first archetypal images shown by Jung, we made an analysis, giving importance to the role of the concept of" collective unconscious " in the archetype. In addi
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Bertram, Mathias, Thomas Ostermann, and Peter F. Matthiessen. "Erforschung der Rhythmischen Einreibungen nach Wegman/Hauschka – eine Strukturphänomenologische Untersuchung." Pflege 18, no. 4 (2005): 227–35. http://dx.doi.org/10.1024/1012-5302.18.4.227.

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Einleitung: Die in den 1990er Jahren begonnene Forschung über die Rhythmischen Einreibungen nach Wegman/Hauschka (RE) ist ein wesentlicher pflegewissenschaftlicher Beitrag zur Anerkennung komplementärer Verfahren der Pflege. Ziel, Material und Methoden: Auf der methodischen Basis einer durch Goethes Forschungsart inspirierten Leibphänomenologie wurde die Fragestellung untersucht: Was sind typische psychosomatische Reaktionsweisen von PatientInnen auf eine RE? Die durch theoretisches Sampling ermittelte Stichprobe bestand aus 13 PflegeexpertInnen für RE. Ergebnisse: Es wurden drei typische Reak
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Yano, Jun-Ichi, and Mitchell W. Moncrieff. "Numerical Archetypal Parameterization for Mesoscale Convective Systems." Journal of the Atmospheric Sciences 73, no. 7 (2016): 2585–602. http://dx.doi.org/10.1175/jas-d-15-0207.1.

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Abstract Vertical shear commonly organizes atmospheric convection into coherent multiscale structures. The associated countergradient vertical transport of horizontal momentum by organized convection can enhance the wind shear and transport kinetic energy upscale. However, organized convection and its upscale effects are not represented by traditional mass-flux-based parameterizations. The present paper sets the archetypal dynamical models, originally formulated by the second author, into a parameterization context by utilizing a nonhydrostatic anelastic model with segmentally constant approxi
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Brendel, Alfred Benedikt, Maike Greve, Kristin Masuch, and Simon Trang. "Corona Tracing Apps – Eine Analyse und Strukturierung des europäischen Marktes." HMD Praxis der Wirtschaftsinformatik 58, no. 4 (2021): 698–711. http://dx.doi.org/10.1365/s40702-021-00753-9.

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ZusammenfassungApps für die Kontaktnachverfolgungen – so genannte Corona Tracing Apps – stellen einen essentiellen Teil der nationalen Strategien zur Bekämpfung des COVID-19 Virus dar. Mithilfe dieser Technologie sollen Infektionsketten effektiver nachvollzogen und schnellstmöglich unterbrochen werden. Corona Tracing Apps lassen sich aus Perspektive der Technik, der Entwicklung und der Funktionalität auf verschiedenste Weise gestalten. Aufgrund der Vielfalt an Möglichkeiten wurden seit dem Beginn der Coronapandemie mehr als 40 verschiede Apps entwickelt und in Europa veröffentlicht. Diese Viel
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Bankauskaitė-Sereikienė, Gabija, and Eglė Keturakienė. "Eternal Contemporaneity in Advertisements of „Naujoji Romuva“ (1931–1940)." Respectus Philologicus 26, no. 31 (2014): 177–89. http://dx.doi.org/10.15388/respectus.2014.26.31.14.

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Advertising appealing to senses is satiated with the dream of immortality. The society striving for an eternal state of mythical youth lives in the reality of theatre and manipulations. On the one hand, advertising offers certain society life models through myth, archetypical symbols. On the other hand, culture of global observation, watching changes life into an illusion and life simulation. The more a person succumbs to abstractedness of life in advertisements, the greater demand for mythical time, eternal moment and harmony arises. Advertising which has categorically prohibited for a societ
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Yang, Yi-Han, Ying Wang, and Jing Wang. "Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis." Business Prospects 2, no. 2 (2021): 71–77. http://dx.doi.org/10.52288/bp.27089851.2021.12.12.

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City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this resea
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Widiyanti, Ani, Sthela Oktavia Husen, and Ardetia Lara Zesika. "The Element of Archetypes that Focused on The Character of The Film Encanto (2021)." Culturalistics: Journal of Cultural, Literary, and Linguistic Studies 6, no. 2 (2022): 18–29. http://dx.doi.org/10.14710/culturalistics.v6i2.14882.

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This study aims that cartoon films can also be analyzed by psychoanalysis, through the archetype theory approach from Carl Jung. archetypes are the means given some of the experiences and memories of our ancestors. This way is part of the collective unconscious. The characteristics of the archetypes that are generated due to sociocultural influences. This means that each individual cannot develop archetypes according to their own experiences, but also stems from their social and environmental existence. The author discusses this story using descriptive qualitative methods to discuss the proble
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V.М., Kavun. "UKRAINIAN NATIONAL ARCHETYPES AS COMPONENTS OF CULTURE." HUMANITARIAN STUDIOS: PEDAGOGICS, PSYCHOLOGY, PHILOSOPHY 12, no. 3 (2021): 87–92. http://dx.doi.org/10.31548/hspedagog2021.03.087.

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Purpose of research systematization of information about Ukrainian national archetypes, determination of their characteristics and ways of influencing the formation of Ukrainian culture. Methodology. In achieving this goal, the following research methods were applied: historical, observation, analysis, comparison, periodization method, generalization of the problem studied. Scientific Novelty is to determine the role of Ukrainian national archetypes in the formation and development of culture. Conclusions. Cultural archetypes and historical forms form the foundations of any national culture, i
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Kapustina, T. V. "PSYCHOLOGICAL DIAGNOSTICS OF PERSONALITY CHARACTERISTICS USING K. PEARSON AND H. MARR’S “12 ARCHETYPES” TEST." Bulletin of Kemerovo State University, no. 2 (July 8, 2016): 93–101. http://dx.doi.org/10.21603/2078-8975-2016-2-93-101.

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The archetype of the personality is studied from the position of the culturological analysis, but its psychological component is not investigated. It should be noted that the archetype is capable to predetermine the behavior of the person; therefore, researching of an archetype of the personality is topical. The paper presents the results of the empirical research conducted with the help of “12 archetypes” test (K. Pearson and H. Marr). This test defines the dominating archetype of the personality, but its results are low-informative. 120 students of the Pacific State Medical University (60 yo
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Makarova, Alla. "The archetypal character of the educational activity of person: social and philosophical analysis." Filosofiya osvity. Philosophy of Education 27, no. 1 (2021): 80–97. http://dx.doi.org/10.31874/2309-1606-2021-27-1-5.

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The article analyzes the problems of modern educational activities in the context of the socio-philosophical analysis of the specifics of the information society. The problems of “self-development” and “self-presentation” of a personality are raised in the context of their interpretation in the context of the current situation of social transitivity. The position of eliminating educational institutions from educational processes, the threat of creating the phenomenon of education without a pedagogical component is considered as problematic. The "traditional" and "innovative" accents in the soc
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Cook, T. W., L. T. Cavalini, and J. R. M. Nogueira. "Mapping a Nursing Terminology Subset to open EHR Archetypes." Methods of Information in Medicine 54, no. 03 (2015): 271–75. http://dx.doi.org/10.3414/me14-01-0053.

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Summary Background: Healthcare information technologies have the potential to transform nursing care. However, healthcare information systems based on conventional software architecture are not semantically interoperable and have high maintenance costs. Health informatics standards, such as controlled terminologies, have been proposed to improve healthcare information systems, but their implementation in conventional software has not been enough to overcome the current challenge. Such obstacles could be removed by adopting a multilevel model-driven approach, such as the open EHR specifications
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Knaup, P., E. J. S. Hovenga, S. Heard, and S. Garde. "Towards Semantic Interoperability for Electronic Health Records." Methods of Information in Medicine 46, no. 03 (2007): 332–43. http://dx.doi.org/10.1160/me5001.

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Summary Objectives: In the field of open electronic health records (EHRs), openEHR as an archetype-based approach is being increasingly recognised. It is the objective of this paper to shortly describe this approach, and to analyse how openEHR archetypes impact on health professionals and semantic interoperability. Methods: Analysis of current approaches to EHR systems, terminology and standards developments. In addition to literature reviews, we organised face-to-face and additional telephone interviews and tele-conferences with members of relevant organisations and committees. Results: The o
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Jakabházi, Réka. "Archetypen und das kollektive Unbewusste in hermann hesses Demian (1919) und in Urtrost (1924) von Áron Tamási. Ein Vergleich." Germanistische Beiträge 47, no. 1 (2021): 83–97. http://dx.doi.org/10.2478/gb-2021-0006.

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Abstract The aim of the present article is to provide a comparative analysis between two important works of German and Hungarian literature on the background of the theory of Carl Gustav Jung’s theory of archetypes. Both works (the novel Demian by Hermann Hesse and the drama Erstwhile Solace [Ősvigasztalás] by Áron Tamási) approach the theme of the search for identity as well as for the absolute and the divinity, with the focus on the archetypes of the collective unconscious. Motifs such as androgyny, shadow or dream, the issue of polarity and unity form common points of contact between the tw
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Dovgan’, Aleksej Valentinovich. "PUBLIC ADMINISTRATION FROM THE STANDPOINT OF DETERMINISTIC SOCIAL SENSE (ARCHETYPAL APPROACH)." UKRAINIAN ASSEMBLY OF DOCTORS OF SCIENCES IN PUBLIC ADMINISTRATION 1, no. 14 (2018): 124–31. http://dx.doi.org/10.31618/vadnd.v1i14.105.

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The features and the role of deterministic social sense in the context of the archetypical approach are considered in the article; the specifics of the existence of the above-mentioned phenomenon in relation to public administration are presented. The nature, principles of the functioning of archetypes as a direct, pragmatic decision-making factor of the personality are represented. It is argued that archetypes are significantly different from those historically established or transformed by human characters, whose senses are not mentally inherited, but transmitted from generation to generatio
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Liu, Yingwei, Tao Wang, Ling Zhou, and Chunyan Nie. "Study on Chinese Brand cultural archetype: theory building and cross-cultural comparison." Journal of Contemporary Marketing Science 3, no. 1 (2020): 57–80. http://dx.doi.org/10.1108/jcmars-12-2019-0050.

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PurposeThe essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.Design/method
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Legeza, O. "JUNG’S CONCEPT OF ARCHETYPES IN FEMINIST REVISIONIST MYTHOLOGY, IN THE CONTEXT OF M. ATWOOD’S PENELOPIAD AND M. MILLER’S CIRCE." East European Scientific Journal 1, no. 8(72) (2021): 43–48. http://dx.doi.org/10.31618/essa.2782-1994.2021.1.72.107.

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The article deals with the concept of archetypes by K. G. Jung in the context of M. Atwood’s The Penelopiad and M. Miller’s Circe, which represent feminist revisionist mythology tradition. The study focuses on exploring the transformation of the Jungian archetypes of the figures of Penelope and Circe in Atwood and Miller’s novels. The author argues that while in original myths Penelope and Circe represent the archetypes of Mother and the feminine representation of Wise old man, in the novels Penelope’s archetype transforms into Mask, and Circe starts representing Mother archetype. The author c
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Legeza, O. "JUNG’S CONCEPT OF ARCHETYPES IN FEMINIST REVISIONIST MYTHOLOGY, IN THE CONTEXT OF M. ATWOOD’S PENELOPIAD AND M. MILLER’S CIRCE." East European Scientific Journal 1, no. 8(72) (2021): 43–48. http://dx.doi.org/10.31618/essa.2782-1994.2021.1.72.107.

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The article deals with the concept of archetypes by K. G. Jung in the context of M. Atwood’s The Penelopiad and M. Miller’s Circe, which represent feminist revisionist mythology tradition. The study focuses on exploring the transformation of the Jungian archetypes of the figures of Penelope and Circe in Atwood and Miller’s novels. The author argues that while in original myths Penelope and Circe represent the archetypes of Mother and the feminine representation of Wise old man, in the novels Penelope’s archetype transforms into Mask, and Circe starts representing Mother archetype. The author c
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45

Potash, Jordan S. "Archetypal aesthetics: viewing art through states of consciousness." International Journal of Jungian Studies 7, no. 2 (2015): 139–53. http://dx.doi.org/10.1080/19409052.2014.924984.

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A Jungian and archetypal psychology approach to aesthetics includes noticing which archetypes are activated when viewing or engaging with art. Archetypes provide vitality to art and can be accessed by viewers through attention to bodily responses and emotional awareness enhanced by imagination. Connecting these personal experiences to the collective requires framing viewers' responses within comprehensible patterns. Joan Kellogg's theory ‘The Archetypal Stages of the Great Round of Mandala’ offers a system for identifying archetypes as states of consciousness and making them accessible to a wi
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Hu, Xiao Tao. "A Study on Design Archetypes Based on “Without Thought Design”." Applied Mechanics and Materials 224 (November 2012): 189–92. http://dx.doi.org/10.4028/www.scientific.net/amm.224.189.

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By analyzing the meaning of “Without Thought Design”, the author tries to sum up the definition of design archetype. Design archetype can help designers accumulate rich experience in product design, and Designers can accumulate more design archetypes through three ways: classic groceries, unconscious actions and potential demand.
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Kreicbergs, Toms, and Deniss Ščeulovs. "The Use of Brand and Masculinity Archetypes in Analysing Consumer Engagement in Advertising." Trends Economics and Management 16, no. 40 (2022): 21–38. http://dx.doi.org/10.13164/trends.2022.40.21.

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Purpose of the article: To review recent research into the connection between brand archetypes and masculinity archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements concentrating on traditional and modern masculinity. The second main question was to find out which brand and masculinity archetypes get more approval from the consumers and which have more positive feedback.Methodology/methods: The researche
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Popova, Iuliia. "The phenomenon of the legal archetype of equivalence and its reflection in the Russian folk tales." Юридические исследования, no. 11 (November 2021): 1–14. http://dx.doi.org/10.25136/2409-7136.2021.11.36948.

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The object of this research is the ordinary legal consciousness in the Russian folk tales. The subject of this research is the phenomenon of legal archetype of equivalence in the Russian folk tales. The author analyzes the key approaches towards studying the legal archetype, and provides definition to this phenomenon. Analysis is conducted on the attributes and varieties of the legal archetype, legal aspects of social existence and ordinary legal consciousness reflected in the Russian folk tales. Special attention is given to the clear elements of manifestation of legal consciousness: knowledg
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Speklé, Roland. "Variëteit in management controlstructuren." Maandblad Voor Accountancy en Bedrijfseconomie 76, no. 9 (2002): 409–17. http://dx.doi.org/10.5117/mab.76.21795.

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In de praktijk bestaat een grote variëteit in de inrichting van management controlstructuren. Dit artikel beschrijft een op Transaction Cost Economics gebaseerde theorie die kan helpen die verscheidenheid te verklaren. Deze theorie benadrukt dat diversiteit in controlstructuren samenhangt met de verscheidenheid in controlproblemen waarmee organisaties worden geconfronteerd. Die controlproblemen staan voorspelbaar in verband met het karakter van de activiteiten waarbij de organisatie is betrokken. Vervolgens wordt een viertal archetypische controlstructuren onderscheiden. Deze archetypen versch
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50

Hannachi, A., and N. Trendafilov. "Archetypal Analysis: Mining Weather and Climate Extremes." Journal of Climate 30, no. 17 (2017): 6927–44. http://dx.doi.org/10.1175/jcli-d-16-0798.1.

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Conventional analysis methods in weather and climate science (e.g., EOF analysis) exhibit a number of drawbacks including scaling and mixing. These methods focus mostly on the bulk of the probability distribution of the system in state space and overlook its tail. This paper explores a different method, the archetypal analysis (AA), which focuses precisely on the extremes. AA seeks to approximate the convex hull of the data in state space by finding “corners” that represent “pure” types or archetypes through computing mixture weight matrices. The method is quite new in climate science, althoug
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