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Journal articles on the topic 'Archetypen'
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Lachmann, Maik, and Oliver Holtkemper. "Strategische Archetypen der Digitalisierung im Controlling." Controlling 33, no. 3 (2021): 59–65. http://dx.doi.org/10.15358/0935-0381-2021-3-59.
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Die vorliegende Studie untersucht den Einfluss der Unternehmensstrategie auf die digitale Transformation im Controlling anhand von Fallstudien in fünf Großunternehmen. Es werden zwei strategische Archetypen abgeleitet, die sich sowohl in inhaltlichen Schwerpunkten als auch dem Prozess der digitalen Transformation erheblich unterscheiden.
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Loscher, Georg, and Stephan Kaiser. "Organisationale Archetypen von Professional Service Firms." WiSt - Wirtschaftswissenschaftliches Studium 44, no. 3 (2015): 116–24. http://dx.doi.org/10.15358/0340-1650-2015-3-116.
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Ludwig, Walburga. "Aufstellungen mit Archetypen als Methode in der Beratung." Konfliktdynamik 6, no. 4 (2017): 318–23. http://dx.doi.org/10.21706/kd-6-4-318.
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Caldwell, Marylouise, Paul Henry, and Ariell Alman. "Constructing audio‐visual representations of consumer archetypes." Qualitative Market Research: An International Journal 13, no. 1 (2010): 84–96. http://dx.doi.org/10.1108/13522751011013990.
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PurposeThe purpose of this paper is to explain how audio‐visual archetypal representations likely to engender emotional identification and consumer‐inquisitiveness by marketing professionals can be constructed.Design/methodology/approachThe paper employs video‐ethnography involving the following steps: development of a typology of consumer archetypes based on a priori theory, screening for and identifying informants to exemplify each archetype, filming interviews in and around their homes, developing realistic audio‐visual representations of each archetype and assessing marketing practitioners reactions to the audio‐visual representations.FindingsIn response to the audio‐visual archetypal representations, marketing practitioners displayed a high degree of interest and emotional relatedness. The interest generated in the screenings motivated animated discussion and often a desire to better understand the consumers represented by each archetype. These heightened reactions contrast strongly with the relatively emotionally flat responses to traditional marketing research reports.Originality/valueThe paper demonstrates that carefully crafted audio‐visual representations of consumer archetypes are likely to engender a consumer orientation in marketing professionals and hence associate with improved marketing decision‐making. It explains that this situation is likely explained by audio‐visual media's superior capacity to foster experiential, emotional knowledge of others, and, the origins of consumer archetypes in the collective un/consciousness and/or widespread strongly embedded cultural beliefs, norms, and values.
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Geisendorf, Nicklas. "Keiner ist näher dran." kma - Klinik Management aktuell 13, no. 01 (2008): 54. http://dx.doi.org/10.1055/s-0036-1574535.
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Die Technischen Leiter in deutschen Krankenhäusern: Sind sie alle aus demselben Holz geschnitzt? Oder nicht doch jeder aus einem anderen? Die kma sprach mit Sebastian Paulus, dem Vizepräsidenten der Fachvereinigung Krankenhaustechnik (FKT), über Archetypen und Realitäten bei einem sich ändernden Berufsbild.
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Bakhshayesh, Elnaz Valaei, and Seyed Reza Ebrahimi. "THE QUEST FOR INDIVIDUALITY IN FARIBA VAFI’S MY BIRD." vol 5 issue 15 5, no. 15 (2019): 1511–16. http://dx.doi.org/10.18769/ijasos.592125.
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One of the common themes in contemporary Persian literature in Iran is the psychological development of women and their challenges to find their path towards individuality. By applying Jungian “process of individuation,” Fariba Vafi’s novel My bird is analyzed to uncover the self- development of the female character. The motion of self-archetype is studied in relation to Jung’s theory of individuality to study how the female protagonist experiences this process of personality development. The motif of re-birth emerges at the end of the novel when the female heroine reaches a level of recognition of the changes occurring within her. Other archetypal motifs that appear in the novel are the house archetype, the shadow archetype, and the individuation archetype which are discussed as they are the main structuring elements in the formation of the theme of the novel. This research aims to study how the psychological development of the female protagonist, based on Jung’s archetypal theories, occurs. Keywords: Jung’s archetypes, shadow archetype, house archetype, individuation archetype.
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Baykova, Ekaterina V., and Marina A. Svetlichnaya. "Archetypes of Artistic Form Making in the Context of Architecture — the House and the Temple." Observatory of Culture 17, no. 1 (2020): 36–46. http://dx.doi.org/10.25281/2072-3156-2020-17-1-36-46.
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The article explores the patterns of form making in architecture through the prism of archetypes and archetypal images. Ancient civilizations’ spatial form making is considered in the context of the general system of archetypal images that are the source of meaning formation in an artificial environment. The main advantage of the article is the delimitation of the architectural archetype and the archetypal images in architecture. In this context, the article studies various options for spatial archetypes of the urban environment at the macro and micro levels. The House and the Temple are considered as the fundamental archetypes in architecture. The authors determine the role and place of form making in the contemporary cultural situation.However, there is noted that the spatial archetypes are a broader concept than just the application field of the architectural archetype. Thus, the article reveals the hierarchy of this cultural phenomenon in the spatial arts. As is often the case in the field of art, it is difficult to draw a clear line between the archetypal and spatial images. The tower, being a perfect example of the architectural archetype, is simultaneously considered by us as a spatial archetype.The article notes the possibility of a new archetypal image emergence in modern Russia, the general cultural situation of which can be characterized as extremely volatile and ambiguous. Does this suggest creating other archetypal images or just abandoning the traditional ones replacing them with pro-Western patterns? In any case, there is a possibility of creating new models and images that determine the emergence and development of a new paradigm in the period of global transformations. When creating a new image in culture and art, the archetypes of artistic form making, as well as in its traditional version, leave their imprint on the appearance of the material and spatial environment. The emergence of a new dominant image in the space of Russian architecture and environmental design is determined not only by its creative potential, but also by economic and political reasons, as, for example, in the case of creating a comfortable environment of buildings’ yards. Meanwhile, the yards in Russian culture, in our opinion, can claim the status of an archetype.We can assume that everyone will remain keeping some ideal space of their own interpretation, associated with their childhood memories, and that is why it is so important for us to preserve the paternal house with its adjacent territory for gaining some psychological comfort. The House and the Temple in this context are almost equal.
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Holzhauer, Peter. "Requiem für den Marlboro Man." Deutsche Zeitschrift für Onkologie 50, no. 03 (2018): 105. http://dx.doi.org/10.1055/a-0638-9907.
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Begriffe wie Freiheit, Abenteuer, Autonomie, repräsentiert durch starke heldenhafte Archetypen, sind unverwechselbar und prägend mit der Werbung von zahlreichen bedeutenden Marken verbunden. So entstand in den 50er-Jahren die Kunstfigur des Marlboro Man, der einsam und autark, nur mit Pferd und Zigarette bewaffnet, durch die eindrucksvolle Wildnis des amerikanischen Westens streifte.
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Sari, Yulia Puspita, and Emil Eka Putra. "ARCHETYPAL IMAGES REFLECTED IN DRACULA NOVEL BY BRAM STOKER." JURNAL BASIS 8, no. 2 (2021): 165–72. http://dx.doi.org/10.33884/basisupb.v8i2.3848.
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This research discusses archetypal in the novel Dracula written by Stoker. The purpose of this research is to find out some archetypal images in the novel. Some of the problems that exist today are readers who do not know the meaning of archetypal images contained in a novel. The data used in this study were taken from the novel Dracula written by Stoker. In this research, the researcher applies Carl Jung's theory. This study uses descriptive qualitative research, in qualitative research the key concepts, ideas, and processes studied are part of the central phenomenon. The result of this research is that the novel Dracula has many archetypal images contained in it. The archetypes in Dracula are: sun, color, the archetype women, and wise old man. Based on the results of this study, the researcher concludes that there are several archetypes in Dracula's novel that are used to convey implied meanings through the symbols used.
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Oberländer, Anna Maria, Jochen Übelhör, and Björn Häckel. "IIoT-basierte Geschäftsmodellinnovation im Industrie-Kontext: Archetypen und praktische Einblicke." HMD Praxis der Wirtschaftsinformatik 56, no. 6 (2019): 1113–25. http://dx.doi.org/10.1365/s40702-019-00570-1.
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Chen, Xiuyun. "An Analysis on The Chrysanthemums based on the Perspective of Archetypal Criticism." Scientific and Social Research 3, no. 5 (2021): 217–20. http://dx.doi.org/10.36922/ssr.v3i5.1263.
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The Chrysanthemums is a short story written by John Steinbeck, a modern American writer. The short story reveals the heroine’s inner pain and spiritual pursuit by taking the chrysanthemums as a central image and clue. The paper aims to analyze the short story based on the perspective of archetypal criticism. It mainly includes three parts: the first one is about archetypes of images and characters, the second part is to analyze the archetype of motif, and the third part is about the archetype of narrative structure.
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Ibatullina, G. M., and M. V. Alekseenko. "THE SOPHIAN MYTH IN THE NOVEL BY V.P. ASTAFYEV “THE SHEPHERD AND THE COWGIRL”." Bulletin of Udmurt University. Series History and Philology 29, no. 5 (2019): 839–47. http://dx.doi.org/10.35634/2412-9534-2019-29-5-839-847.
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The article discusses the figurative and semantic paradigms of the sophiological myth in the story by V.P. Astafyev “The Shepherd and the Cowgirl”. The image of the main character of the story Lucy is endowed with a number of symbolic connotations and has a complex archetypal structure. The Sophian archetype is represented here in its two invariants: the Christian and the Gnostic; the keys to understand the heroine are also the Theotokos archetype, the archetypes of the Virgin, the Beloved, the Mistress, Psyche, and the Kabbalistic archetype Shekhinah, which is closely related to the original image of Sophia. The Sophian model of a feminine principle is reflected both in the personality-psychological, spiritual and moral characteristics of the heroine, and in the logic of the image of her fate. The study leads to the conclusion that the mythologeme of Sophia in its different modes (Sophia the Wisdom of God, Sophia the Gnostic, Eternal Femininity) in the paradigm of Lucy's image is one of the semantic dominants; in addition, in the mythopoetic sign system of the work, the Sophian archetype, along with the archetypes of Theotokos and Shekhinah, can be considered the cultural representative of the “feminine” archetype - the archetype of a Woman in its specific gender-existential aspect.
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Rozik, Eli. "Deconstruction of archetypal characterization: the case of Nina in Chekhov's The seagull." International Journal of Jungian Studies 3, no. 1 (2011): 53–68. http://dx.doi.org/10.1080/19409052.2011.542372.
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This study explores the Jungian notions of ‘archetype’, ‘projection’ and ‘imago’, and suggests the distinction between ‘archetypal’ and ‘cognitive’ characterization on the level of intention, and its implications regarding dramatic creativity. Whereas archetypal characterization aims at matching archetypes in the spectators’ minds, cognitive characterization aims at saying something true on the nature of real people, in the spirit of naturalism. Archetypal characterization thus offers the opportunity for the spectators to confront suppressed contents of their psyches. This study also suggests a model for the transition from the archetypal mode of characterization to the cognitive one through a process of deconstruction, and applies this model to Nina's process of individuation from adolescence to maturity in Chekhov's The seagull.
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Zelykovsky, Alexey. "Structure, Properties and Functions of Political Myth." Logos et Praxis, no. 3 (December 2019): 18–24. http://dx.doi.org/10.15688/lp.jvolsu.2019.3.2.
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The paper reveals the structure, properties and main functions of modern political myth, in addition, it analyzes the relationship between modern and archaic myths. The basis of modern political myths is rationalized and expressed in symbolic form mythological archetype. Despite the fact that archaic mythology as an integral system of worldview is rationalized, desacralized and destroyed, mythological archetypes retain their social significance. That is, political myths are the result of rationalization and symbolic interpretation of mythological archetypes. The article describes the main symbols-archetypes being invariably present in political discourse. For example, the hero archetype symbol is used to create heroic political myths. This group of myths is necessary for the formation of the image of a political leader. The representation of a political leader in accordance with the symbol-archetype of the hero significantly increases his capabilities and powers. The symbol-archetype of the Golden age is used to construct the image of the ideal social and political system. This archetype is especially actively exploited in various utopian and revolutionary projects. The symbol-archetype of the Great Mother, also actively used by modern mythology, forms ideas about their native land and country creating a sense of unity and cohesion. Since archetypal symbols retain their social significance, political myths, by reproducing them, perform important social functions. Shaping a special symbolic and semantic reality modern myths perform the main function – meaning making. Modern political myths carry out their functions by acting on the unconscious level, thereby causing certain emotional experiences and pushing the masses to the required actions. Thus, it can be concluded that political myths are an integral component of modern social and political practice.
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Hordiienko, N. M. "Sociological archetypology: analysis of theoretical and methodological principles and postmodern practices in Ukraine." Ukrainian Society 81, no. 2 (2022): 32–41. http://dx.doi.org/10.15407/socium2022.02.032.
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The author substantiates conceptual and methodological principles based on a comprehensive analysis of the theoretical and scientific status of sociological archetypology within the system of modern socio-humanitarian knowledge. These principles are represented in the conceptual system comprising the following central provisions: general orientation of scientific research in the area of sociological archetypology on society as a collective subject, whose vital activity at the implicit level of the collective unconscious is primarily determined by archetypes; the dialectic character of transformations within conceptual and methodological foundations of sociological archetypology through the integration of new components, among which the most significant innovative potential is displayed by the concept of G. Durand involving the need to update the traditional methodology (in particular, through substantiation of methodological psychology and the method of convergence) and introduce into the research discourse additional archetypal symbols (theriomorphic, nyctomorphic, catamorphic, diaeretic, inversion, light-visual and cyclic symbols); methodological parity of ontological and epistemological functions of archetypes; and methodological revision of key concepts and ideas of sociological archetypology from the standpoint of contemporary postmodern sociology, characterized by the actualization of research interest in traditional culture at a new theoretical level (M. Maffesoli). The paper explains theoretical and interpretive trends of modern sociological archetypes, among which the leading ones are the following: polysemy of “archetype” as a concept and debatable interpretation of its definition markers; broad functionality of the concept “archetype”, which represents the trend of research interest actualization in traditional culture; intensification of the national researchers’ interest in deep archetypal foundations of the Ukrainian culture and mentality and in sociological analysis of modernity, mainly to diagnose transformational changes in Ukrainian consciousness and study the psycho-social foundations of contemporary postmodern civilizational identity, which reflects the theoretical continuity of traditional and postmodern interpretation of the essence of the archetype, starting with the Jungian conceptual paradigm; the promotion in the scientific publications of an analytical approach based on the understanding the archetype as the name of a particular type of personality in personology.
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Fatihah, Nadyatul, and Ali Mustofa. "Archetypes & Self-Realization in Disney’s Cruella (2021) Movie: Jungian Psychoanalysis." Tell : Teaching of English Language and Literature Journal 10, no. 1 (2022): 36. http://dx.doi.org/10.30651/tell.v10i1.12661.
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The research focused on archetypal elements in the Disney film Cruella. The goal was to see how Estella's personality reflected Jung's archetype theory. Carl Gustav Jung identified the major archetypes, which are the result of shared ancestral experiences that can be found in art, literature, and religion but are not readily evident to the naked eye. Archetypes are inherited, universal patterns of people, actions, or personalities that have an impact on human behaviour. Watching the movie, reading the movie's transcription, selecting quotes, studying cinematographic elements, identifying the data based on the study's theme, and classifying the data to point out the issues of Jung's archetype in the movie were all used to assemble the data. According to the findings, Jung's archetypes were depicted in the film. The results of the research revealed that the main character's speech and actions reflected Jung's archetypes. According to the discussion, Estella's mental growth is obtained from three aspects: her persona, shadow, and self-realization. Self-realization is attained through breaking free from the constraints of the persona, recognizing and accepting the shadow, and balancing the two sides. Despite being difficult and perhaps dangerous, those are critical stages on the way to mental and psychic developmen
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Pigulevskiy, Viktor, and Liudmila Mirskaya. "Archetypes and design." SHS Web of Conferences 72 (2019): 03017. http://dx.doi.org/10.1051/shsconf/20197203017.
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Identification of basic archetypes and their remote structure in the context of civilization design, industrial and communicative design makes it possible to specify age-long stability of certain patterns and instruments. This contributes to design of effective models and necessary things. Archetypes as constantly recurring patterns of actions reflected in the mind in the form of unconscious schemes, patterns of thinking, behaviour and perception. Archetypes are a level of connection between being and thinking in the process of work, an area of contact of human corporeality and material side of the world. In the context of technical progress, miniaturization of gadgets and integration of functions, archetypal items remain highly-demanded. The clock with a round dial symbolizes the archetype of “eternal return”. Instruments and lever control systems, a lamp with the mechanism of “lever balance”, which simulates levels of human arm freedom, express the archetype of action. A jar made by a master on a potter’s wheel symbolizes a “vessel of life”, embodies the archetype of rotation, “wheel of life”. Symbolic figures of visual communication – circle, spiral, swastika and concentric circles – also present the archetype of rotation. Mandala, a special symbol that can be noticed in the design of visual communications, as well as in city plans in ancient civilizations, expresses the archetype of selfness. The design of civilizations has constants established by the contact of human corporeality and material side of the world. However, most of contemporary things that have a symbolic meaning lack being universal, since they are made within the structure of civilization, beyond incrustation of human corporeality in the world. Acting in the world, a person constantly repeats life patterns; this archetype of “eternal return” remains a basic attitude of the design.
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Pearson, Carol S. "Heroic Organizations and Institutions as Secular Temples: A Personal Outlook." Journal of Genius and Eminence 2, Volume 2, Issue 2: Winter 2017 (2017): 126–32. http://dx.doi.org/10.18536/jge.2017.02.2.2.13.
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This personal reflection is an outgrowth of Campbell’s work that applies an archetypal analysis to the United States that has been piloted in organizational development efforts. An application of the author’s theories and models, the article identifies the founding archetype for the US as the Explorer and argues that other archetypes are currently obscuring it, resulting in what is being described as a culture war. This martial archetype, then, further obscures the Explorer and makes it difficult to restore a sense of healthy and authentic patriotism to America, patriotism founded on what is special about the country, rather than on pretentions to greatness in comparison to other nations. Returning attention to the Explorer archetype is necessary to restore unity and fellow feeling within the US and with its allies, so that we can work together to solve the looming problems before us, such as terrorism, income inequality, and climate change.
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Ponomarenko, L. "ЕКСПЛІКАЦІЯ АРХЕТИПІВ І СИМВОЛІВ У СУЧАСНИХ УКРАЇНСЬКИХ ХУДОЖНІХ ФІЛЬМАХ". State and Regions. Series: Social Communications, № 2(46) (13 серпня 2021): 8. http://dx.doi.org/10.32840/cpu2219-8741/2021.2(46).2.
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<p><strong><em>The purpose</em></strong><em> of the article is to explicate archetypes and symbols in modern Ukrainian historical films those were made during 2015–2021 term. As an object of research, we selected precisely those modern films of the historical genre, the titles of those are identical to the main character or characters names in the films. At the same time, the fact how real or pseudo-real the prototypes of the main characters of the films selected for analysis were, was not taken to consideration.</em></p><p><strong><em>Research methodology.</em></strong><em> The main general scientific methods that are used in this article are the analysis of literature on the issue under study (on the explication of archetypes and symbols and their use in modern Ukrainian feature films of the historical genre), description (of selected films according to the main criteria – release date, director’s name, screened work), comparative analysis (to clarify the similarities and differences between the archetype and the symbol and types of national archetypes), the method of explication (to clarify the essence of national types of archetypes). In addition, the article uses the following empirical methods: rolling sample (for the selection of relevant films) and content analysis with elements of qualitative analysis (to clarify the use of predominant national archetypes and symbols in the film as means of their implementation).</em></p><p><strong><em>Results.</em></strong><em> It is being explicated that the archetype and symbol are the key concepts of research, although they belong to different fields of study – subconscious, intangible and conscious, material, but complement to each other, expressing the archetypal-symbolic meaning of the message. Therefore, these concepts are not identical or interchangeable, but are closely related. It has also been suggested that national archetypes are based on universal human archetypes.</em></p><p><em>In modern Ukrainian feature films with the main character – a historical or pseudo-historical person</em><em> </em><em>– the following archetypes are clearly expressed: first, the archetype of the earth, which begins to form with the help of shots from the Ukrainian landscape proper and to generalize about Ukraine as a state as a whole; secondly, the archetype of a strong knight, which is overwhelmingly the main character of the film; thirdly, the archetype of freedom, which is created in the process of a knight's struggle for his native land.</em></p><p><strong><em>Novelty.</em></strong><em> It has been identified that in selected modern Ukrainian feature films of the historical genre, three national Ukrainian archetypes prevail – the archetype of the earth, the strong knight and freedom they are closely related.</em></p><p><strong><em>Practical significance.</em></strong><em> The results of the research can be used in writing screenplays and staging them, reviewing films, as well as in the educational process of specialty 021 </em><em>«</em><em>Audiovisual art and production</em><em>»</em><em> students.</em></p><p><strong><em>Key words:</em></strong><em> archetype, ethnocultural and national archetypes, symbol, explication, modern Ukrainian feature film, historical genre, archetype of earth, freedom and a strong knight.</em></p>
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Cullum, Carola, Gary Brierley, George LW Perry, and Ed TF Witkowski. "Landscape archetypes for ecological classification and mapping." Progress in Physical Geography: Earth and Environment 41, no. 1 (2016): 95–123. http://dx.doi.org/10.1177/0309133316671103.
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We propose the use of archetypes as a way of moving between conceptual framings, empirical observations and the dichotomous classification rules upon which maps are based. An archetype is a conceptualisation of an entire category or class of objects. Archetypes can be framed as abstract exemplars of classes, conceptual models linking form and process and/or tacit mental models similar to those used by field scientists to identify and describe landforms, soils and/or units of vegetation. Archetypes can be existing taxonomic or landscape units or may involve new combinations of landscape attributes developed for a specific purpose. As landscapes themselves defy precise categorisation, archetypes, as considered here, are deliberately vague, and are described in general terms rather than in terms of the details that characterise a particular instance of a class. An example outlining the use of archetypes for landscape classification and mapping is demonstrated for granitic catenas in Kruger National Park, South Africa. Some 81% of the study area can be described in terms of archetypal catenal elements. However, spatial clustering of two classes that did not correspond to the archetypes prompted development of new archetypes. We show how the archetypes encoded in the map can be used to frame further knowledge in an ongoing, iterative and adaptive process. Building on this, we reflect on the value of vagueness in conservation science and management, highlighting how archetypes that are used to interpret and map landscapes may be better employed in the future.
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Bahri, Syamsul, Safha Dwi Kayla, and Ridwan Karo Sekali. "ARCHETYPE ANALYSIS OF THE MAIN CHARACTER IN WINSTON GROOM’S MOVIE FORREST GUMP." PARAFRASE : Jurnal Kajian Kebahasaan & Kesastraan 22, no. 1 (2022): 64–74. http://dx.doi.org/10.30996/parafrase.v22i1.6499.
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The distinctive traits of the conduct of the main character in the Forrest Gump movie, such as being both foolish and quick to understand, diligent, cranky, selfish, and subservient, have piqued the researchers’ curiosity in delving deeper into his character or personality by utilizing an archetypal approach. This research can educate and assist people to understand human character or personality. The purpose of this study is to explore more about the kinds of archetypes found in the main character of Forrest Gump movie. The researchers applied a qualitative descriptive method in which the exact procedure involved in the research process was known as research design: data gathering, classy, identifying, and analyzing some monologues and dialogues in this movie contextually and theoretically. The research subject was the main character of Forrest Gump movie. The result showed that from fifteen samples of data, there were five types of archetypes such as persona, ego, shadow, self, and anima. The most common archetype of the main character in this movie is persona. It shows that Forrest portrayed a different personality in public than he is. Anima is the least archetype in this movie and it indicated that Forrest has a feminine image which his submissive nature.
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von Gontard, Alexander. "Spiritualität in der Psychotherapie von Kindern." Spiritual Care 5, no. 4 (2016): 293–301. http://dx.doi.org/10.1515/spircare-2016-0158.
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ZusammenfassungDie Spiritualität ist in der Psychotherapie von Kindern weniger berücksichtigt als bei Erwachsenen. Nach der analytischen Psychotherapie C.G. Jungs wird Spiritualität auch als Numinoses bezeichnet. Das Numinose wird durch Kontakt zu den Archetypen ausgelöst zu zeigt sich in Symbolen. Anhand der Sandspieltherapie von D. Kalff soll die Bedeutung der Spiritualität in der Psychotherapie von Kindern aufgezeigt werden. Dazu werden Beispiele aus Therapien gewählt, bei denen Kinder christliche Symbole, Symbole anderer Religionen oder eigener Naturreligionen wählen oder das Spirituelle unmittelbar und direkt ausdrücken. In Zukunft wäre zu wünschen, dass die Spiritualität als entscheidende Erfahrung und Wirkfaktor in der Psychotherapie von Kindern integriert und gewürdigt werden.
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Adykulov, A. "Individuality and ‘Self’ Archetype of Personality in Adolescents and Youths." Bulletin of Science and Practice 5, no. 12 (2019): 372–82. http://dx.doi.org/10.33619/2414-2948/49/45.
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The article presents the psychological values of the archetypes of personality of K. G. Jung. Based on experimental data, the role of archetypes of personality of Person, Ego and ‘Self’ in the formation of personality’s individuality is shown. At the high school age of 13, the archetype Person dominates over archetype Ego and over other personality’s archetypes. An inverse relationship has been found when, at low indicators of ego, high indicators of the Person scale are demonstrated. With the increasing influence of person, expressing collective unconscious, the leading role of the archetype ego is weakening. In adolescence, differences in the formation of archetypes of personality Person”, Ego and ‘Self’ are found. Provision of L. S. Vygotsky is confirmed, stating that mental functions initially are developed in the collective in the form of relations of children, and then become mental functions of the personality. At the age of 17 years, awareness of one’s Self (Ego) and the archetype of Ego is intensively formed. However, they come to this through the formation of the archetype of person in adolescence and youth. Along with the archetype Ego, the value of the ‘Self’ archetype is increasing. The peak value of the ‘Self’ archetype in adolescence occurs at 20–21 years. Boys and girls begin to become aware of their Ego, to show their individuality under the influence of the ‘Self’ archetype.
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Venaik, Sunil, and David F. Midgley. "Archetypes of marketing mix standardization-adaptation in MNC subsidiaries." European Journal of Marketing 53, no. 2 (2019): 366–99. http://dx.doi.org/10.1108/ejm-11-2017-0861.
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Purpose This paper aims to identify the archetypes of marketing mix standardization-adaptation in MNC subsidiaries and to examine the relationships between MNC subsidiary strategy, environment and performance through the theoretical lenses of fit and equifinality. Design/methodology/approach The authors use a mail survey to collect data from MNC subsidiary business units located in multiple countries. They apply a novel archetypal analysis method to identify the diverse archetypes of marketing mix standardization-adaptation in MNC subsidiaries. Finally, through cross-tabulation and regression analysis, they examine the relationships between MNC strategy, environment and performance. Findings They identify four archetypes of MNC subsidiary standardization-adaptation including a new archetype that is not recognized in the literature. This analysis finds partial support for both fit and equifinality, suggesting complementarity between the two theories. Research limitations/implications The study could be extended with longitudinal data to examine the dynamics in MNC marketing mix strategy and performance in response to the changing business environment. Practical implications The findings suggest that MNC subsidiary managers could deploy a broader set of international marketing strategy configurations than those currently prescribed to enhance performance. Originality/value The authors use a novel configuration-based archetypal analysis method and extend the theoretical typology of international marketing strategies pursued by MNC subsidiaries. The partial support for both fit and equifinality expands the theoretical lens through which we can examine the relationships between MNC marketing strategy, environment and performance.
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Tran, Tuoi Thi. "Dreams as an archetype in contemporary Vietnamese short stories." Science and Technology Development Journal 18, no. 2 (2015): 161–67. http://dx.doi.org/10.32508/stdj.v18i2.1202.
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Archetypes are understood as ‘great symbols’ deriving from ancient times and arising from the collective unconsciousness. Through my studies, I realize that, in contemporary Vietnamese short stories, dreams can be considered as an archetype. Dreams are coded in conceptual metaphors, in allegorical expressions, and they appear everywhere in the works of many contemporary authors. On the one hand, this trend is the continuation of a traditional source of inspiration in folk and medieval literature; on the other hand, it is characterized by modern senses. Authors experimentally introduce a philosophy in dreams, and expand their creative range through dreams. This study provides a new insight into contemporary Vietnamese short stories under the archetypal lens.
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Min, Lingtong, Koray Atalag, Qi Tian, Yani Chen, and Xudong Lu. "Verifying the Feasibility of Implementing Semantic Interoperability in Different Countries Based on the OpenEHR Approach: Comparative Study of Acute Coronary Syndrome Registries." JMIR Medical Informatics 9, no. 10 (2021): e31288. http://dx.doi.org/10.2196/31288.
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Background The semantic interoperability of health care information has been a critical challenge in medical informatics and has influenced the integration, sharing, analysis, and use of medical big data. International standard organizations have developed standards, approaches, and models to improve and implement semantic interoperability. The openEHR approach—one of the standout semantic interoperability approaches—has been implemented worldwide to improve semantic interoperability based on reused archetypes. Objective This study aimed to verify the feasibility of implementing semantic interoperability in different countries by comparing the openEHR-based information models of 2 acute coronary syndrome (ACS) registries from China and New Zealand. Methods A semantic archetype comparison method was proposed to determine the semantics reuse degree of reused archetypes in 2 ACS-related clinical registries from 2 countries. This method involved (1) determining the scope of reused archetypes; (2) identifying corresponding data items within corresponding archetypes; (3) comparing the semantics of corresponding data items; and (4) calculating the number of mappings in corresponding data items and analyzing results. Results Among the related archetypes in the two ACS-related, openEHR-based clinical registries from China and New Zealand, there were 8 pairs of reusable archetypes, which included 89 pairs of corresponding data items and 120 noncorresponding data items. Of the 89 corresponding data item pairs, 87 pairs (98%) were mappable and therefore supported semantic interoperability, and 71 pairs (80%) were labeled as “direct mapping” data items. Of the 120 noncorresponding data items, 114 (95%) data items were generated via archetype evolution, and 6 (5%) data items were generated via archetype localization. Conclusions The results of the semantic comparison between the two ACS-related clinical registries prove the feasibility of establishing the semantic interoperability of health care data from different countries based on the openEHR approach. Archetype reuse provides data on the degree to which semantic interoperability exists when using the openEHR approach. Although the openEHR community has effectively promoted archetype reuse and semantic interoperability by providing archetype modeling methods, tools, model repositories, and archetype design patterns, the uncontrolled evolution of archetypes and inconsistent localization have resulted in major challenges for achieving higher levels of semantic interoperability.
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Leslie, Heather. "openEHR Archetype Use and Reuse Within Multilingual Clinical Data Sets: Case Study." Journal of Medical Internet Research 22, no. 11 (2020): e23361. http://dx.doi.org/10.2196/23361.
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Background Despite electronic health records being in existence for over 50 years, our ability to exchange health data remains frustratingly limited. Commonly used clinical content standards, and the information models that underpin them, are primarily related to health data exchange, and so are usually document- or message-focused. In contrast, over the past 12 years, the Clinical Models program at openEHR International has gradually established a governed, coordinated, and coherent ecosystem of clinical information models, known as openEHR archetypes. Each archetype is designed as a maximal data set for a universal use-case, intended for reuse across various health data sets, known as openEHR templates. To date, only anecdotal evidence has been available to indicate if the hypothesis of archetype reuse across templates is feasible and scalable. As a response to the COVID-19 pandemic, between February and July 2020, 7 openEHR templates were independently created to represent COVID-19–related data sets for symptom screening, confirmed infection reporting, clinical decision support, and research. Each of the templates prioritized reuse of existing use-case agnostic archetypes found in openEHR International's online Clinical Knowledge Manager tool as much as possible. This study is the first opportunity to investigate archetype reuse within a range of diverse, multilingual openEHR templates. Objective This study aims to investigate the use and reuse of openEHR archetypes across the 7 openEHR templates as an initial investigation about the reuse of information models across data sets used for a variety of clinical purposes. Methods Analysis of both the number of occurrences of archetypes and patterns of occurrence within 7 discrete templates was carried out at the archetype or clinical concept level. Results Across all 7 templates collectively, 203 instances of 58 unique archetypes were used. The most frequently used archetype occurred 24 times across 4 of the 7 templates. Total data points per template ranged from 40 to 179. Archetype instances per template ranged from 10 to 62. Unique archetype occurrences ranged from 10 to 28. Existing archetype reuse of use-case agnostic archetypes ranged from 40% to 90%. Total reuse of use-case agnostic archetypes ranged from 40% to 100%. Conclusions Investigation of the amount of archetype reuse across the 7 openEHR templates in this initial study has demonstrated significant reuse of archetypes, even across unanticipated, novel modeling challenges and multilingual deployments. While the trigger for the development of each of these templates was the COVID-19 pandemic, the templates represented a variety of types of data sets: symptom screening, infection report, clinical decision support for diagnosis and treatment, and secondary use or research. The findings support the openEHR hypothesis that it is possible to create a shared, public library of standards-based, vendor-neutral clinical information models that can be reused across a diverse range of health data sets.
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Yerzhanova, S. B., and K. K. Baidetova. "PSYCHOLOGICAL AND PHILOLOGICAL ASPECTS OF THE ARCHETYPE." BULLETIN Series Psychology 64, no. 3 (2020): 85–89. http://dx.doi.org/10.51889/2020-3.1728-7847.15.
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In our article, we paid attention to the history of the concept of archetype, studied and analyzed the concepts of archetypal plot, motive, and stopped at its place in literature, mythology, psychology, and culture. We paid special attention to the work of the Swiss scientist-psychologist C. G. Jung, who introduced the term archetype into science and studied it in psychological, philosophical, and cultural aspects. Having identified the first archetypal images shown by Jung, we made an analysis, giving importance to the role of the concept of" collective unconscious " in the archetype. In addition, we determined the scientific significance of philological research. The concepts of archetypal plot and archetypal motif introduced by the Russian scientist Meletensky were defined, and examples of archetypal motifs and plots in mythology were given. We have analyzed the concepts of myth and archetype, citing the scientific justifications in the literature. The development of the mythical motif in the works of modern Kazakh writers requires a detailed study of the concept of archetype. At all times, literature cannot separate itself from its original source –myth. Since the Archetype is closely related to mythology, we believe that the importance of this topic is very high today
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Bertram, Mathias, Thomas Ostermann, and Peter F. Matthiessen. "Erforschung der Rhythmischen Einreibungen nach Wegman/Hauschka – eine Strukturphänomenologische Untersuchung." Pflege 18, no. 4 (2005): 227–35. http://dx.doi.org/10.1024/1012-5302.18.4.227.
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Einleitung: Die in den 1990er Jahren begonnene Forschung über die Rhythmischen Einreibungen nach Wegman/Hauschka (RE) ist ein wesentlicher pflegewissenschaftlicher Beitrag zur Anerkennung komplementärer Verfahren der Pflege. Ziel, Material und Methoden: Auf der methodischen Basis einer durch Goethes Forschungsart inspirierten Leibphänomenologie wurde die Fragestellung untersucht: Was sind typische psychosomatische Reaktionsweisen von PatientInnen auf eine RE? Die durch theoretisches Sampling ermittelte Stichprobe bestand aus 13 PflegeexpertInnen für RE. Ergebnisse: Es wurden drei typische Reaktionsmuster gefunden: Lösen, Wiedereinssein und Neuvermögen. Diese Muster beschränken sich nicht auf Veränderungen körperlicher Parameter, sondern indizieren neben der physiologisch-vegetativen auch eine seelisch-geistige Dimension. Schlussfolgerung: Eine vorsichtige Interpretation der Ergebnisse kann den Schluss nahelegen, dass die hier generierten Konzepte als Archetypen menschlicher Reaktionen auf bestimmte Formen von therapeutischer Berührung verstanden werden können.
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Yano, Jun-Ichi, and Mitchell W. Moncrieff. "Numerical Archetypal Parameterization for Mesoscale Convective Systems." Journal of the Atmospheric Sciences 73, no. 7 (2016): 2585–602. http://dx.doi.org/10.1175/jas-d-15-0207.1.
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Abstract Vertical shear commonly organizes atmospheric convection into coherent multiscale structures. The associated countergradient vertical transport of horizontal momentum by organized convection can enhance the wind shear and transport kinetic energy upscale. However, organized convection and its upscale effects are not represented by traditional mass-flux-based parameterizations. The present paper sets the archetypal dynamical models, originally formulated by the second author, into a parameterization context by utilizing a nonhydrostatic anelastic model with segmentally constant approximation (NAM–SCA). Using a two-dimensional framework as a starting point, NAM–SCA spontaneously generates propagating tropical squall lines in a sheared environment. High numerical efficiency is achieved through a novel compression methodology. The numerically generated archetypes produce vertical profiles of convective momentum transport that are consistent with the analytic archetype.
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Brendel, Alfred Benedikt, Maike Greve, Kristin Masuch, and Simon Trang. "Corona Tracing Apps – Eine Analyse und Strukturierung des europäischen Marktes." HMD Praxis der Wirtschaftsinformatik 58, no. 4 (2021): 698–711. http://dx.doi.org/10.1365/s40702-021-00753-9.
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ZusammenfassungApps für die Kontaktnachverfolgungen – so genannte Corona Tracing Apps – stellen einen essentiellen Teil der nationalen Strategien zur Bekämpfung des COVID-19 Virus dar. Mithilfe dieser Technologie sollen Infektionsketten effektiver nachvollzogen und schnellstmöglich unterbrochen werden. Corona Tracing Apps lassen sich aus Perspektive der Technik, der Entwicklung und der Funktionalität auf verschiedenste Weise gestalten. Aufgrund der Vielfalt an Möglichkeiten wurden seit dem Beginn der Coronapandemie mehr als 40 verschiede Apps entwickelt und in Europa veröffentlicht. Diese Vielfalt an Technologie wird zum Problem, da die Effektivität von Corona Tracing Apps davon abhängt, wieviel Bürger*innen dieselbe App nutzen. Dieser Beitrag widmet sich der Vielfalt verschiedener App Konfigurationen. Auf Basis einer morphologischen Analyse untersuchen wir, in welchen Aspekten sich die Apps unterscheiden und zeigen anschließend, dass sich diese Apps in zwei Archetypen unterscheiden lassen.
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Bankauskaitė-Sereikienė, Gabija, and Eglė Keturakienė. "Eternal Contemporaneity in Advertisements of „Naujoji Romuva“ (1931–1940)." Respectus Philologicus 26, no. 31 (2014): 177–89. http://dx.doi.org/10.15388/respectus.2014.26.31.14.
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Advertising appealing to senses is satiated with the dream of immortality. The society striving for an eternal state of mythical youth lives in the reality of theatre and manipulations. On the one hand, advertising offers certain society life models through myth, archetypical symbols. On the other hand, culture of global observation, watching changes life into an illusion and life simulation. The more a person succumbs to abstractedness of life in advertisements, the greater demand for mythical time, eternal moment and harmony arises. Advertising which has categorically prohibited for a society to get older, gives an individual an illusion of eternal contemporaneity through archetypes. Modern man sees himself as a creator of history, hence, he feels great temptation to take part in an imaginary act of creation. The article provides the analysis of archetypac imagery in interwar advertisements on the basis of insights of R. Barthes, G. Debord and M. McLuhan on mythological structures of thinking, advertisements and modern society of a performance as well as thoughts of M. Eliade on repetition of time. For the analysis publication Naujoji Romuva (1931-1940) has been chosen. The expression of archetypes has been discussed after they have been categorized into three groups under character and general context of archetypal structures: archetypes of world creation, prototypes of man and woman, and mythical, folklore. Prototypes of man as a hero and woman as having a mystic role to continue the cycle of life, as well as mythical, folklore symbols (mirror, horseshoe, spruce, flower) also play the said role. Archetypal imagery is often found in advertisements of cosmetics, chemicals and sealants.
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Yang, Yi-Han, Ying Wang, and Jing Wang. "Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis." Business Prospects 2, no. 2 (2021): 71–77. http://dx.doi.org/10.52288/bp.27089851.2021.12.12.
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City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.
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Widiyanti, Ani, Sthela Oktavia Husen, and Ardetia Lara Zesika. "The Element of Archetypes that Focused on The Character of The Film Encanto (2021)." Culturalistics: Journal of Cultural, Literary, and Linguistic Studies 6, no. 2 (2022): 18–29. http://dx.doi.org/10.14710/culturalistics.v6i2.14882.
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This study aims that cartoon films can also be analyzed by psychoanalysis, through the archetype theory approach from Carl Jung. archetypes are the means given some of the experiences and memories of our ancestors. This way is part of the collective unconscious. The characteristics of the archetypes that are generated due to sociocultural influences. This means that each individual cannot develop archetypes according to their own experiences, but also stems from their social and environmental existence. The author discusses this story using descriptive qualitative methods to discuss the problems that exist in the story. The author analyzes by watching, analyzing, then recording the results of the analysis in this journal. From this research, the writer finds several types of archetypes in the characters in the film, those archetypes are Animus, Persona, Hero, Great Mother, Wild Old Man, and Shadow. The author can find out about this through the character played by the Madrigal family.Keywords: archetype; character; encanto.
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V.М., Kavun. "UKRAINIAN NATIONAL ARCHETYPES AS COMPONENTS OF CULTURE." HUMANITARIAN STUDIOS: PEDAGOGICS, PSYCHOLOGY, PHILOSOPHY 12, no. 3 (2021): 87–92. http://dx.doi.org/10.31548/hspedagog2021.03.087.
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Purpose of research systematization of information about Ukrainian national archetypes, determination of their characteristics and ways of influencing the formation of Ukrainian culture. Methodology. In achieving this goal, the following research methods were applied: historical, observation, analysis, comparison, periodization method, generalization of the problem studied. Scientific Novelty is to determine the role of Ukrainian national archetypes in the formation and development of culture. Conclusions. Cultural archetypes and historical forms form the foundations of any national culture, including Ukrainian. They determine its content and functional integrity. The basis of our research was the Jungian concept, according to which socio-cultural development provides for a vivid embodiment of archetypes in a particular culture, and vice versa, inhibition of social processes through the absence of a specific archetype. The very concept of an archetype remains multifaceted and voluminous.Ukrainian national cultural archetypes are clearly expressed in myths, legends, fairy tales, customs and rituals, traditions, folklore, which summarizes the experience of our ancestors.
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Kapustina, T. V. "PSYCHOLOGICAL DIAGNOSTICS OF PERSONALITY CHARACTERISTICS USING K. PEARSON AND H. MARR’S “12 ARCHETYPES” TEST." Bulletin of Kemerovo State University, no. 2 (July 8, 2016): 93–101. http://dx.doi.org/10.21603/2078-8975-2016-2-93-101.
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The archetype of the personality is studied from the position of the culturological analysis, but its psychological component is not investigated. It should be noted that the archetype is capable to predetermine the behavior of the person; therefore, researching of an archetype of the personality is topical. The paper presents the results of the empirical research conducted with the help of “12 archetypes” test (K. Pearson and H. Marr). This test defines the dominating archetype of the personality, but its results are low-informative. 120 students of the Pacific State Medical University (60 young men and 60 girls at the age of 20 – 25 years) participated in the research. In the research “12 archetypes” test (K. Pearson and H. Marr), Myers-Briggs Type Indicator, R. Kettell’s Sixteen Personality Factor Questionnaire (Form C) and V. I. Garbuzov’s questionnaire for diagnostics of the dominating instinct were used. The results allowed expanding the test. Detailed descriptive characteristics of each archetype of Pearson’s system were received.
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Makarova, Alla. "The archetypal character of the educational activity of person: social and philosophical analysis." Filosofiya osvity. Philosophy of Education 27, no. 1 (2021): 80–97. http://dx.doi.org/10.31874/2309-1606-2021-27-1-5.
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The article analyzes the problems of modern educational activities in the context of the socio-philosophical analysis of the specifics of the information society. The problems of “self-development” and “self-presentation” of a personality are raised in the context of their interpretation in the context of the current situation of social transitivity. The position of eliminating educational institutions from educational processes, the threat of creating the phenomenon of education without a pedagogical component is considered as problematic. The "traditional" and "innovative" accents in the socio-philosophical discourse of education are compared, their semantic connotations are presented. The necessity of maintaining the balance of archetypal-educational functionality is substantiated, which consists in the formation of a system of socialization actions through a complex of educational levels, which have archetypal meaning expressed by special functions. The scientific novelty of the research is the schematic comparison of the functional characteristics of the archetype with the tasks of different levels of education as an orientation towards different potencies of the personality. In particular, the social functions of archetypes (in the author's three-component concept), the archetypal typology and schematics of E. Berne, C.-G. Jung and M. Mark and M. Pearson were compared with the tasks and meanings of the levels of education (primary, secondary and secondary special, higher), there are three functions of education, closely determined by the archetypal meanings of pedagogical activity. At the same time, a scheme is proposed in which the orientational-coordinating, stereotyping-normative and integrative-systematizing archetypal components form the tasks and functions of education: correlation, correctional and compensatory. The purpose of the article is to identify stable functions, principles, elements that, in any reform of the educational sphere, in particular, pedagogical, should be preserved, since they constitute the semantic foundations of its existence as a social institution of personality development. These are recognized as the unity of training and education, the unity of the past, present and future as organic links in the transfer of social experience and the preservation of social memory. Accordingly, six archetypes of educational activities are identified.
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Cook, T. W., L. T. Cavalini, and J. R. M. Nogueira. "Mapping a Nursing Terminology Subset to open EHR Archetypes." Methods of Information in Medicine 54, no. 03 (2015): 271–75. http://dx.doi.org/10.3414/me14-01-0053.
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Summary Background: Healthcare information technologies have the potential to transform nursing care. However, healthcare information systems based on conventional software architecture are not semantically interoperable and have high maintenance costs. Health informatics standards, such as controlled terminologies, have been proposed to improve healthcare information systems, but their implementation in conventional software has not been enough to overcome the current challenge. Such obstacles could be removed by adopting a multilevel model-driven approach, such as the open EHR specifications, in nursing information systems. Objectives: To create an open EHR archetype model for the Functional Status concepts as published in Nursing Outcome Indicators Catalog of the International Classification for Nursing Practice (NOIC-ICNP). Methods: Four methodological steps were followed: 1) extraction of terms from the NOICICNP terminology; 2) identification of previously published open EHR archetypes; 3) assessment of the adequacy of those open EHR archetypes to represent the terms; and 4) development of new open EHR archetypes when required. Results: The “Barthel Index” archetype was retrieved and mapped to the 68 NOIC-ICNP Functional Status terms. There were 19 exact matches between a term and the correspondent archetype node and 23 archetype nodes that matched to one or more NOIC-INCP. No matches were found between the archetype and 14 of the NOIC-ICNP terms, and nine archetype nodes did not match any of the NOIC-ICNP terms. Conclusions: The open EHR model was sufficient to represent the semantics of the Functional Status concept according to the NOICICNP, but there were differences in data granularity between the terminology and the archetype, thus producing a significantly complex mapping, which could be difficult to implement in real healthcare information systems. However, despite the technological complexity, the present study demonstrated the feasibility of mapping nursing terminologies to open EHR archetypes, which emphasizes the importance of adopting the multilevel model-driven approach for the achievement of semantic interoperability between healthcare information systems.
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Knaup, P., E. J. S. Hovenga, S. Heard, and S. Garde. "Towards Semantic Interoperability for Electronic Health Records." Methods of Information in Medicine 46, no. 03 (2007): 332–43. http://dx.doi.org/10.1160/me5001.
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Summary Objectives: In the field of open electronic health records (EHRs), openEHR as an archetype-based approach is being increasingly recognised. It is the objective of this paper to shortly describe this approach, and to analyse how openEHR archetypes impact on health professionals and semantic interoperability. Methods: Analysis of current approaches to EHR systems, terminology and standards developments. In addition to literature reviews, we organised face-to-face and additional telephone interviews and tele-conferences with members of relevant organisations and committees. Results: The openEHR archetypes approach enables syntactic interoperability and semantic interpretability – both important prerequisites for semantic interoperability. Archetypes enable the formal definition of clinical content by clinicians. To enable comprehensive semantic interoperability, the development and maintenance of archetypes needs to be coordinated internationally and across health professions. Domain knowledge governance comprises a set of processes that enable the creation, development, organisation, sharing, dissemination, use and continuous maintenance of archetypes. It needs to be supported by information technology. Conclusions: To enable EHRs, semantic interoperability is essential. The openEHR archetypes approach enables syntactic interoperability and semantic interpretability. However, without coordinated archetype development and maintenance, ‘rank growth’ of archetypes would jeopardize semantic interoperability. We therefore believe that openEHR archetypes and domain knowledge governance together create the knowledge environment required to adopt EHRs.
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Jakabházi, Réka. "Archetypen und das kollektive Unbewusste in hermann hesses Demian (1919) und in Urtrost (1924) von Áron Tamási. Ein Vergleich." Germanistische Beiträge 47, no. 1 (2021): 83–97. http://dx.doi.org/10.2478/gb-2021-0006.
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Abstract The aim of the present article is to provide a comparative analysis between two important works of German and Hungarian literature on the background of the theory of Carl Gustav Jung’s theory of archetypes. Both works (the novel Demian by Hermann Hesse and the drama Erstwhile Solace [Ősvigasztalás] by Áron Tamási) approach the theme of the search for identity as well as for the absolute and the divinity, with the focus on the archetypes of the collective unconscious. Motifs such as androgyny, shadow or dream, the issue of polarity and unity form common points of contact between the two analysed literary works.
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Dovgan’, Aleksej Valentinovich. "PUBLIC ADMINISTRATION FROM THE STANDPOINT OF DETERMINISTIC SOCIAL SENSE (ARCHETYPAL APPROACH)." UKRAINIAN ASSEMBLY OF DOCTORS OF SCIENCES IN PUBLIC ADMINISTRATION 1, no. 14 (2018): 124–31. http://dx.doi.org/10.31618/vadnd.v1i14.105.
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The features and the role of deterministic social sense in the context of the archetypical approach are considered in the article; the specifics of the existence of the above-mentioned phenomenon in relation to public administration are presented. The nature, principles of the functioning of archetypes as a direct, pragmatic decision-making factor of the personality are represented. It is argued that archetypes are significantly different from those historically established or transformed by human characters, whose senses are not mentally inherited, but transmitted from generation to generation. The emphasis is placed on the relevance of the archetypal approach for research in the management sector in general and deterministic social sense — in particular. The author emphasizes that the archetype is a direct pragmatic factor in personal decision-making, acting as a created internal complication that ensures the course of certain socially deter mined processes in the human brain. Attention is focused on the continuity of the concepts of “sense” and “culture”: from the moment of alienation of a person from the surrounding natural world, all thoughts, created things, found and used means and methods of actions are given meanings. Thus, the decision, that is, the choice, appears to be the natural basis for an individual’s being in ontological reality, acting as a necessary precondition for structuring his administrative, legal and so on needs in modern society. Further investigation of the archetypal approach to the study of the phenomenon of deterministic social sense is seen in the study of the features of citizens’ reflection on the images and symbols created by the government in order to achieve some behavioral manifestations in the latter, allowing more deeply and clearly understand the needs of the people, and also to update the relevant role of public administration in his life. At the same time, from the standpoint of social, psychological, culturological pragmatics etc., the archetype is the primary form of sense stratified according to the types described by Jung. This differentiation of this phenomenon is natural, due to its universalism, which allows us to speak about the degree of social adaptability of the latter.
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Liu, Yingwei, Tao Wang, Ling Zhou, and Chunyan Nie. "Study on Chinese Brand cultural archetype: theory building and cross-cultural comparison." Journal of Contemporary Marketing Science 3, no. 1 (2020): 57–80. http://dx.doi.org/10.1108/jcmars-12-2019-0050.
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PurposeThe essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.Design/methodology/approachBased on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.FindingsIn this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.Originality/valueThis paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.
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Legeza, O. "JUNG’S CONCEPT OF ARCHETYPES IN FEMINIST REVISIONIST MYTHOLOGY, IN THE CONTEXT OF M. ATWOOD’S PENELOPIAD AND M. MILLER’S CIRCE." East European Scientific Journal 1, no. 8(72) (2021): 43–48. http://dx.doi.org/10.31618/essa.2782-1994.2021.1.72.107.
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The article deals with the concept of archetypes by K. G. Jung in the context of M. Atwood’s The Penelopiad and M. Miller’s Circe, which represent feminist revisionist mythology tradition. The study focuses on exploring the transformation of the Jungian archetypes of the figures of Penelope and Circe in Atwood and Miller’s novels. The author argues that while in original myths Penelope and Circe represent the archetypes of Mother and the feminine representation of Wise old man, in the novels Penelope’s archetype transforms into Mask, and Circe starts representing Mother archetype. The author comes to the conclusion that such transformation is a result of Atwood and Miller’s dealing with feminist agenda as well their attempt to present different sides of female experience, making mythological figures closer to real women.
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Legeza, O. "JUNG’S CONCEPT OF ARCHETYPES IN FEMINIST REVISIONIST MYTHOLOGY, IN THE CONTEXT OF M. ATWOOD’S PENELOPIAD AND M. MILLER’S CIRCE." East European Scientific Journal 1, no. 8(72) (2021): 43–48. http://dx.doi.org/10.31618/essa.2782-1994.2021.1.72.107.
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The article deals with the concept of archetypes by K. G. Jung in the context of M. Atwood’s The Penelopiad and M. Miller’s Circe, which represent feminist revisionist mythology tradition. The study focuses on exploring the transformation of the Jungian archetypes of the figures of Penelope and Circe in Atwood and Miller’s novels. The author argues that while in original myths Penelope and Circe represent the archetypes of Mother and the feminine representation of Wise old man, in the novels Penelope’s archetype transforms into Mask, and Circe starts representing Mother archetype. The author comes to the conclusion that such transformation is a result of Atwood and Miller’s dealing with feminist agenda as well their attempt to present different sides of female experience, making mythological figures closer to real women.
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Potash, Jordan S. "Archetypal aesthetics: viewing art through states of consciousness." International Journal of Jungian Studies 7, no. 2 (2015): 139–53. http://dx.doi.org/10.1080/19409052.2014.924984.
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A Jungian and archetypal psychology approach to aesthetics includes noticing which archetypes are activated when viewing or engaging with art. Archetypes provide vitality to art and can be accessed by viewers through attention to bodily responses and emotional awareness enhanced by imagination. Connecting these personal experiences to the collective requires framing viewers' responses within comprehensible patterns. Joan Kellogg's theory ‘The Archetypal Stages of the Great Round of Mandala’ offers a system for identifying archetypes as states of consciousness and making them accessible to a wide audience in order to aid understanding of one's responses to art.
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Hu, Xiao Tao. "A Study on Design Archetypes Based on “Without Thought Design”." Applied Mechanics and Materials 224 (November 2012): 189–92. http://dx.doi.org/10.4028/www.scientific.net/amm.224.189.
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By analyzing the meaning of “Without Thought Design”, the author tries to sum up the definition of design archetype. Design archetype can help designers accumulate rich experience in product design, and Designers can accumulate more design archetypes through three ways: classic groceries, unconscious actions and potential demand.
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Kreicbergs, Toms, and Deniss Ščeulovs. "The Use of Brand and Masculinity Archetypes in Analysing Consumer Engagement in Advertising." Trends Economics and Management 16, no. 40 (2022): 21–38. http://dx.doi.org/10.13164/trends.2022.40.21.
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Purpose of the article: To review recent research into the connection between brand archetypes and masculinity archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements concentrating on traditional and modern masculinity. The second main question was to find out which brand and masculinity archetypes get more approval from the consumers and which have more positive feedback.Methodology/methods: The researchers used qualitative content analysis, video content analysis, and sentiment analysis. The qualitative content analysis was conducted using the Nvivo 11 qualitative data analysis software to help organise, analyse, and find relevant insights in the text. The authors chose to have a mixed content analysis of conventional and direct content analysis. The qualitative content and sentiment analysis were used to analyse consumer opinions from 2400 YouTube comments on certain advertisements where masculinity is identified as a critical concept.Scientific aim: To see whether the brand archetype theory and masculinity archetype theory are compatible in analysing consumer opinions about masculinity advertisements.Findings: The results from the video content analysis show that the most common brand archetypes in masculinity advertisements are the Caregiver, Ruler, Lover, and Hero. Regarding masculinity archetypes, the most common ones are the King, Lover, and Warrior.Conclusions: The most positive consumer discourse was for the advertisements with the Lover, Creator, Everyman, Explorer, and Hero brand archetypes. Concerning masculinity archetypes, the most positive consumer discourse was with the Lover and Warrior masculinity archetypes.
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Popova, Iuliia. "The phenomenon of the legal archetype of equivalence and its reflection in the Russian folk tales." Юридические исследования, no. 11 (November 2021): 1–14. http://dx.doi.org/10.25136/2409-7136.2021.11.36948.
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The object of this research is the ordinary legal consciousness in the Russian folk tales. The subject of this research is the phenomenon of legal archetype of equivalence in the Russian folk tales. The author analyzes the key approaches towards studying the legal archetype, and provides definition to this phenomenon. Analysis is conducted on the attributes and varieties of the legal archetype, legal aspects of social existence and ordinary legal consciousness reflected in the Russian folk tales. Special attention is given to the clear elements of manifestation of legal consciousness: knowledge, values, attitudes, and motives. The archetype of equivalence in the Russian folk tales is viewed through the prism of retribution, reward for service, help, and exchange. The conclusion is made on the existence of basic attributes of legal archetypes, such as generic nature, frequency, and universality. It is stated that the legal archetype of equivalence is reflected in the representations of personal or property retribution, reward for good conduct of actions, fair exchange of things, magic objects, and symbols. The article advances a thought that the legal archetype of equivalence is a universal archetype, which is reflected in not only the representations of justice, but also the norm and measure, wrongdoing, retribution, agreement, etc. This is why it has fundamental meaning for other legal archetypes.
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Speklé, Roland. "Variëteit in management controlstructuren." Maandblad Voor Accountancy en Bedrijfseconomie 76, no. 9 (2002): 409–17. http://dx.doi.org/10.5117/mab.76.21795.
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In de praktijk bestaat een grote variëteit in de inrichting van management controlstructuren. Dit artikel beschrijft een op Transaction Cost Economics gebaseerde theorie die kan helpen die verscheidenheid te verklaren. Deze theorie benadrukt dat diversiteit in controlstructuren samenhangt met de verscheidenheid in controlproblemen waarmee organisaties worden geconfronteerd. Die controlproblemen staan voorspelbaar in verband met het karakter van de activiteiten waarbij de organisatie is betrokken. Vervolgens wordt een viertal archetypische controlstructuren onderscheiden. Deze archetypen verschillen van elkaar qua controlinstrumenten waarvan ze gebruikmaken. Daardoor hebben ze een eigen en specifiek probleemoplossend profiel. Dit maakt ze geschikt voor de beheersing van bepaalde activiteiten, maar niet voor andere. De verklaring voor de relatie tussen activiteiten enerzijds en controlstructuren anderzijds wordt ten slotte gevonden in de relatieve efficiëntie van de match tussen beide: een bepaalde activiteit wordt ondergebracht in een bepaalde controlstructuur, omdat die structuur een efficiëntere oplossing biedt voor de problemen die aan die activiteit zijn verbonden dan andere structuren.
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Hannachi, A., and N. Trendafilov. "Archetypal Analysis: Mining Weather and Climate Extremes." Journal of Climate 30, no. 17 (2017): 6927–44. http://dx.doi.org/10.1175/jcli-d-16-0798.1.
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Conventional analysis methods in weather and climate science (e.g., EOF analysis) exhibit a number of drawbacks including scaling and mixing. These methods focus mostly on the bulk of the probability distribution of the system in state space and overlook its tail. This paper explores a different method, the archetypal analysis (AA), which focuses precisely on the extremes. AA seeks to approximate the convex hull of the data in state space by finding “corners” that represent “pure” types or archetypes through computing mixture weight matrices. The method is quite new in climate science, although it has been around for about two decades in pattern recognition. It encompasses, in particular, the virtues of EOFs and clustering. The method is presented along with a new manifold-based optimization algorithm that optimizes for the weights simultaneously, unlike the conventional multistep algorithm based on the alternating constrained least squares. The paper discusses the numerical solution and then applies it to the monthly sea surface temperature (SST) from HadISST and to the Asian summer monsoon (ASM) using sea level pressure (SLP) from ERA-40 over the Asian monsoon region. The application to SST reveals, in particular, three archetypes, namely, El Niño, La Niña, and a third pattern representing the western boundary currents. The latter archetype shows a particular trend in the last few decades. The application to the ASM SLP anomalies yields archetypes that are consistent with the ASM regimes found in the literature. Merits and weaknesses of the method along with possible future development are also discussed.