Relevant bibliographies by topics / Archives Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Archives Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 February 2022

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Journal articles on the topic "Archives Marketing"

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Pepłowska, Katarzyna. "Najnowsze trendy w archiwistyce światowej. Na marginesie obrad Międzynarodowej Rady Archiwów w Adelajdzie „Designing the Archive 2019”." Archeion, no. 121 (2020): 372–410. http://dx.doi.org/10.4467/26581264arc.20.014.12971.

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The latest trends in the world archival science. A commentary on the session of the International Council on Archives in Adelaide „Designing the Archive 2019" The aim of the article is to present the latest achievements of the world archival science and draw attention to academic achievements, projects, problems and challenges which were discussed by the international archive community at Designing the Archive 2019, a conference of the International Council on Archives which took place in October 2019 in Adelaide, the capital city of South Australia. Designing archives is not only the main top
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Pepłowska, Katarzyna. "Najnowsze trendy w archiwistyce światowej. Na marginesie obrad Międzynarodowej Rady Archiwów w Adelajdzie „Designing the Archive 2019”." Archeion, no. 121 (2020): 372–410. http://dx.doi.org/10.4467/26581264arc.20.014.12971.

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The latest trends in the world archival science. A commentary on the session of the International Council on Archives in Adelaide „Designing the Archive 2019" The aim of the article is to present the latest achievements of the world archival science and draw attention to academic achievements, projects, problems and challenges which were discussed by the international archive community at Designing the Archive 2019, a conference of the International Council on Archives which took place in October 2019 in Adelaide, the capital city of South Australia. Designing archives is not only the main top
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Moir, Alistair, Eve Read, and Sophie Towne. "The history of advertising trust archive." Journal of Historical Research in Marketing 9, no. 4 (2017): 535–42. http://dx.doi.org/10.1108/jhrm-08-2017-0048.

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Purpose This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians. Findings This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians. Originality/value The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.
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Lukenbill, W. Bernard. "Social Marketing for Archives." Journal of Electronic Resources Librarianship 14, no. 28 (2003): 161–73. http://dx.doi.org/10.1300/j101v14n28_09.

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Fahriyah, Fahriyah. "Marketing Strategy In Surabaya City Archieves And Library." Record and Library Journal 1, no. 2 (2016): 139. http://dx.doi.org/10.20473/rlj.v1i2.1176.

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Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management, customers, suppliers and other stakeholders. Surabaya City Archives and Libraries use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in Surabaya City Archives and Libraries. The research method uses literature study with data collection tech
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Fahriyah, Fahriyah. "Marketing Strategy In Surabaya City Archieves And Library." Record and Library Journal 1, no. 2 (2018): 139. http://dx.doi.org/10.20473/rlj.v1-i2.2015.139-149.

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Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an as-needed basis to staff, management, customers, suppliers and other stakeholders. The Bodies of Archives and Libraries Surabaya City use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in The Bodies of Archives and Libraries Surabaya City. The research method uses literature st
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Guerrier, Alain. "Archives, action culturelle et marketing." La Gazette des archives 160, no. 1 (1993): 27–35. http://dx.doi.org/10.3406/gazar.1993.4180.

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Bhebhe, Sindiso, Njabulo Bruce Khumalo, and Mehluli Masuku. "“Worthiness” of Marketing Public Archives." New Review of Information Networking 24, no. 2 (2019): 105–20. http://dx.doi.org/10.1080/13614576.2019.1608575.

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Beard, Fred. "Archiving the archives." Journal of Historical Research in Marketing 10, no. 1 (2018): 86–106. http://dx.doi.org/10.1108/jhrm-08-2017-0044.

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Purpose When advertising historians began searching for substantial collections and archives of historical advertisements and marketing ephemera in the 1970s, some reported such holdings were rare. This paper aims to report the findings of the first systematic attempt to assess the scope and research value of the world’s archives and collections devoted to advertising and marketing ephemera. Design/methodology/approach Searches conducted online of the holdings of museums, libraries and the internet led to the identification and description of 179 archives and collections of historical signific
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Mari, Carlo. "Putting the Italians on bicycles: marketing at Bianchi, 1885-1955." Journal of Historical Research in Marketing 7, no. 1 (2015): 133–58. http://dx.doi.org/10.1108/jhrm-07-2013-0049.

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Purpose – The aim of this paper is to examine marketing practices within the bicycle industry. Design/methodology/approach – The paper utilizes both primary and secondary sources to provide a retrospective analysis of marketing strategy at the largest Italian bicycle company. Findings – The paper explains how marketing works at the Bianchi company and provides a detailed analysis of how it built its brand identity over time. Research limitations/implications – Very few primary sources were available. There was neither a company archive nor other archives. For the most part, the paper is based
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Dissertations / Theses on the topic "Archives Marketing"

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Vaišnorytė, Vita. "E.archyvai: svarba ir perspektyva kuriant e.valdžią." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2004~D_20060317_144155-42044.

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The object of the master's paper is to analyze technological and legal aspects, which are an important part while improving e.Governance and an importance to create e.Archives. Archives as main keepers of the cultural, economical, educational heritage of the society, is concerned about maintenance of this heritage.
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Grabytė, Emilija. "Elektroniniai archyvai ir jų plėtra." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080201_101130-82322.

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Šalia tradicinių informacijos srautų vis didesnę reikšmę ir vietą užima elektroninė informacija, tačiau informacijos amžiaus paradoksas yra tas, kad didesnė dalis elektroninės informacijos yra sunkiau prieinama nei anksčiau sukurtoji arba neprieinama visiškai. Elektroninė informacija kuriama, valdoma, perduodama ir saugoma naudojant dinamiškas, greitai kintančias informacinių technologijų priemones. Dėl greito technologijų senėjimo informacija, sukurta jas naudojant, prarandama arba tampa sunkiai prieinama ir dėl to negalima naudoti. Informacijos elektroninėje aplinkoje atsiradimas ir sklaida
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Malinoski, John Banton. "Graphic design archive on videodisc marketing and communication programs /." Online version of thesis, 1986. http://hdl.handle.net/1850/8749.

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Gardiner, Michael William. "Local government marketing model." University of Southern Queensland, Faculty of Business, 2005. http://eprints.usq.edu.au/archive/00001428/.

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Local government is one of three tiers of government that operate in Australia. This research investigates how marketing can be applied to local government in a holistic manner. To achieve this goal, theory needed to be reviewed and developed with one particular outcome being a model outlining the components of the marketing environments that need understanding prior to the application of marketing practice. Local government was selected as the context of this study as much is written about the marketing of not-for-profit, social and public sector organisations but the literature on the integr
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Smith, Stephen Patrick. "Online vicarious-experience : using technology to help consumers evaluate physical products over the Internet /." Connect to thesis, 2006. http://eprints.unimelb.edu.au/archive/00002926.

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Vaičaitienė, Elvyra. "Archyvo veiklos analizė." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050606_110710-21658.

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It is analysed the topic of the proceeding of Siauliai University archive, is given the analysis of the main conceptions, is discribed the particularity of the work in the Master’s work. It is analysed the proceeding of Lithuanian and foreign archives, is raised the necessity to introduce the new paperless basis of handling the information in order to make the posibility of the efective cooperation with ather institutions. It is emphasized the failings of handling the documents related to the formalizing the documents, preparation to save it, timely transfer for saving and filing as well as ga
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Udras, Pranciškus. "Archyvo informacinė sistema." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2004. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2004~D_20040623_093202-35136.

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There is analyzing problem of document ruling in the Šiauliai university archive and tools in the process of archive practice development in this master qualification work. Aim of work is analyzing action Lithuanian and foreign archives, their standard documents which have influence in the documents ruling to offer the archive information conception and ways how to integrate archive to information system. Research results show limitation of Šiauliai university document ruling (execution of document, preparation saving, timely transmission saving and gathering). It show that Šiauliai university
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Siebrasse, de Sanchiz Donna Sue. "World Trade Center Panamá." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/145852.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>Este Plan de Marketing trata sobre la comercialización a través de arrendamientos y ventas de las oficinas en la Torre de Oficinas del World Trade Center Panamá, un centro empresarial internacional de uso múltiple, afiliado a la red de 324 WTC’s en 89 países del mundo. El WTC Panamá cuenta con una gama completa de servicios y amenidades bajo un solo techo, así como una excelente ubicación y fácil acceso vía terrestre y con la posibilidad de acceso aéreo en algún futuro, aprovechando de su helipuerto en el techo de la torre. La marca W
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Machado, Marla Eveline Martins. "PLANO DE MARKETING PARA O ACERVO FOTOGRÁFICO DO DEPARTAMENTO DE ARQUIVO GERAL DA UNIVERSIDADE FEDERAL DE SANTA MARIA." Universidade Federal de Santa Maria, 2012. http://repositorio.ufsm.br/handle/1/11001.

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The photographic heritage of the General Archive Department (DAG) of the Federal University of Santa Maria (UFSM) is located on the ground floor of the Rectory in University City/Santa Maria. This collection has a large number of photographs that record the history of the first university founded in the city that was not the state capital, thus constituting an important source of scientific research and information. This study aims to develop a marketing plan to disseminate these photographs to the academic community. The DAG collection of has, approximately, 85.130 images on flexible negative
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Michel, Sophie. "Une analyse Néo-institutionnelle du "Travail" pour assurer la pérennité de l'entreprise : réponses spécifiques et ressources mobilisées par les grossistes en fruits et légumes." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED008/document.

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Malgré l’annonce répétée de leur disparition par de nombreux experts, les grossistes ont réussi à survivre aux évolutions de leur environnement. Trois études de cas approfondies de grossistes en fruits et légumes permettent de comprendre les ressources qui ont été mobilisées. L’analyse est conduite en utilisant la théorie néo-institutionnelle et en s’intéressant aux interactions spécifiques entre acteurs &amp; institutions. Une empirie très fouillée éclaire des transformations qui ont affecté le champ des grossistes et les réponses spécifiques apportées par les acteurs locaux. Les résultats de
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Books on the topic "Archives Marketing"

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Cate, Anne Ten. Promoting archives: A handbook. Association of Canadian Archivists, 1992.

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Turton, Alison. Marketing the past: The publicity uses of business archives. Business Archives Council (1985?)., 1985.

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Séminaire international sur le marketing de l'information (1992 Tunis, Tunisie). Le marketing de l'information: Actes du Séminaire international sur le marketing de l'information, Tunis, Tunisie, 4-6 mai 1992. Banque internationale d'information sur les États francophones, 1992.

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Savard, Réjean. Principes directeurs pour l'enseignement du marketing dans la formation des bibliothécaires, documentalistes et archivistes. Programme général d'information et UNISIST, Organisation des Nations Unies pour l'education, la science et la culture, 1988.

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J, Wosh Peter, ed. Public relations and marketing for archives: A how-to-do-it manual / edited by Russell D. James and Peter J. Wosh. Neal-Schuman Publishers, 2011.

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Shenton, Caroline. Archival web sites: A guide to creating, designing, marketing and maintaining a web site for archive services. Society of Archivists, 2002.

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Shenton, Caroline. Archival web sites: A guide to creating, designing, marketing and maintaining a web site for archive services. Society of Archivists, 2002.

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Koshiw, J. V. British Foreign Office files on Ukraine and Ukrainians, 1917-1948: With supplementary files from the War Office, the Cabinet Office, and the Empire Marketing Board. Canadian Institute of Ukrainian Studies Press, University of Alberta, 1997.

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Ross, Margarita Nettel. Voces del pasado: Colima en los archivos y bibliotecas de México y España, 1524-1820. Universidad de Colima, 2004.

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Office, General Accounting. International trade: Improvements needed to track and archive trade agreements : report to the chairman, Committee on Ways and Means, House of Representatives. The Office, 1999.

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Book chapters on the topic "Archives Marketing"

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Birn, Robin, Merlin Stone, Nektarios Tzempelikos, Kaouther Kooli, and Emmanuel Kosack. "The Archive of Market and Social Research." In The Routledge Companion to Marketing Research. Routledge, 2021. http://dx.doi.org/10.4324/9781315544892-14.

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Mosweu, Tshepho Lydia. "Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services." In Advances in Public Policy and Administration. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7429-3.ch010.

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This chapter discusses the use of social media platforms for increased access and visibility by the Botswana National Archives and Records Services (BNARS). A qualitative research approach is used to illuminate efforts to use social media for marketing archival services by BNARS, and to closely analyze the benefits and challenges embedded in the use of social media for marketing and outreach by archival institutions. This chapter also draws inferences from the study and proffers recommendations. Primary data was collected through interviews of archivists who manage BNARS social media pages while secondary data was derived from documentary and content analysis. The study reveals that while BNARS was visible to users and potential users online, the legal and policy framework was found to be lacking. Challenges associated with the use of social media pertained to issues of privacy, security, data management as well as policy and the legal framework. The chapter adds literature on advocacy, promotion, and public programming by archival institutions in the digital era.
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Chance, Helena. "‘The Most Beautiful Factory in the World’: the power of the garden image." In The Factory in a Garden. Manchester University Press, 2017. http://dx.doi.org/10.7228/manchester/9781784993009.003.0007.

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An analysis of the extensive collections of photographs, illustrations, films and ephemera in company archives provides a fresh perspective on the factory gardens and parks. By means of illustrated lectures, publications and factory tours, in which the landscapes featured prominently, industrialists presented their enterprises as places of status, community, opportunity, health and hygiene and their products as authentic and modern. The landscapes and their representations defined this utopianist portrayal of working conditions and labour, and motivated myths about the commodities they produced. The advertising and packaging images from the early twentieth century of the companies discussed here are now iconic in the history of marketing and advertising, for it was largely through effective publicity that they became household names.
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Jules-Rosette, Bennetta, and J. R. Osborn. "Remixing the Results and Looking Ahead." In African Art Reframed. University of Illinois Press, 2020. http://dx.doi.org/10.5622/illinois/9780252043277.003.0008.

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Theories and ideologies of museum culture are collaboratively created by directors, curators, artists, and their audiences. This book examines these processes through the frameworks of five transformational nodes and dialogues with artists and curators. Based on these materials, nine guideposts emerge: creating transparency in curatorial networks; expanding south-north connections and exchanges; (3) reworking and blending artistic genre classifications; marketing and permeability of artworks; connecting museums with other multicultural institutions and frameworks; linking public and private collections; reconfiguring archives and databases; developing new museum learning strategies; and opening up new avenues of connectivity with diverse communities. By adopting and following these strategies, museums may display new works, showcase changing curatorial directions, and attract broader museum audiences.
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Greig, Matilda. "The Myth of the Accidental Author." In Dead Men Telling Tales. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192896025.003.0005.

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This chapter explores the concept of soldiers as professional authors, confronting the enduring myth of ‘accidental’ military autobiography. In their prefaces, veterans of the Peninsular War frequently confessed their astonishment at having produced long, descriptive memoirs, professing not to have the slightest literary talent nor education, nor the least authorial ambition, claims that have largely been taken at face value by historians. Using evidence from publishers’ archives, this chapter reveals the immense editing, publishing, and marketing activity that in fact underlay the facade of the simple soldier’s tale. It shows the authors of many Peninsular War memoirs to have been actively involved in the publication of their books, knowledgeable about the industry, and eager for success in the literary rather than military world, raising questions for future historians about the tension between ‘authentic’ eyewitness testimony and edited accounts.
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Belden, Dreanna, Mark E. Phillips, Tara Carlisle, and Cathy Nelson Hartman. "The Portal to Texas History." In Library Science and Administration. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3914-8.ch017.

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The Portal to Texas History serves as a gateway to Texas history materials. The Portal consists of collections hosted by the University of North Texas (UNT) Libraries in partnership and collaboration with over 280 Texas libraries, museums, archives, historical societies, genealogical societies, state agencies, corporations, and private family collections. With a continuously growing collection of over half a million digital resources, The Portal to Texas History stands as an example of a highly successful collaborative digital library which relies heavily on partnerships in order to function at the high level. The proposed book chapter will describe all aspects of establishing the collaborations to create the Portal including the background of the project, marketing the initiative to potential partners, partnership roles and agreements, funding issues and development, technical infrastructure to support partnership models, preservation of all digital master files, research studies to understand user groups and partner benefits, and sustainability issues.
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Belden, Dreanna, Mark E. Phillips, Tara Carlisle, and Cathy Nelson Hartman. "The Portal to Texas History." In Advances in Library and Information Science. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0326-2.ch009.

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The Portal to Texas History serves as a gateway to Texas history materials. The Portal consists of collections hosted by the University of North Texas (UNT) Libraries in partnership and collaboration with over 280 Texas libraries, museums, archives, historical societies, genealogical societies, state agencies, corporations, and private family collections. With a continuously growing collection of over half a million digital resources, The Portal to Texas History stands as an example of a highly successful collaborative digital library which relies heavily on partnerships in order to function at the high level. The proposed book chapter will describe all aspects of establishing the collaborations to create the Portal including the background of the project, marketing the initiative to potential partners, partnership roles and agreements, funding issues and development, technical infrastructure to support partnership models, preservation of all digital master files, research studies to understand user groups and partner benefits, and sustainability issues.
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Brozgal, Lia. "Excavating the Anarchive." In Absent the Archive. Liverpool University Press, 2020. http://dx.doi.org/10.3828/liverpool/9781789622386.003.0002.

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Chapter 1 forms the essential foundation of the book, insofar as it names, describes, and thematises the contents of the anarchive—the cultural productions that have represented, directly or obliquely, the stories of October 17. While anarchive is presented in 3 “waves”--the original scene (1961-1963); the return to the scene (1983-1999); and the post-Papon anarchive (1999-)—the chapter nonetheless seeks to tease out the limits of periodization, calling attention to continuities over time. Chapter 1 also looks at trends and problems within the anarchive, investigating, in particular: the “turn,” in the 3<sup>rd</sup> wave, to visual representation and performance; debates about demands for historical accuracy and truth in fiction; and the anarchive’s relationship to scholarship on cultural production and memory. This analysis is also infused with a concern for epi-phenomenal and meta-textual matters, how issues of circulation, translation, marketing, authorial status, genre, and medium bear upon interpretation.
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Busa, Anna. "Patrimonio archivistico e librario e nuove strategie di marketing (digitale) Come ripensare la comunicazione." In Oltre le mostre. Fondazione Università Ca’ Foscari, 2020. http://dx.doi.org/10.30687/978-88-6969-466-0/002.

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The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.
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Chinnobaiah, Sandeep. "Market Development Strategy for India's Rail Company Ircon in Asia, Africa, and Middle East." In Dynamic Perspectives on Globalization and Sustainable Business in Asia. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7095-0.ch003.

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The Ircon International Limited is major player in rail infrastructure development backed by Indian government and railways. It has presence in Asia, South East Asia, and the Middle East. The idea is to devise a strategic marketing plan based on infrastructure spending data, location accessibility, and market friendliness of the target countries. The research design carried out is of comprehensive study of data analysis from email survey, archive survey, and in-depth interview. The survey data outcomes from relevant sample respondents having international experience in construction business have opined that infrastructure spending of country is of utmost importance in market development, also the deciding factors like market entry plan, entry strategies, and attributes determined penetration level into various markets. The data emphasis for restructuring businesses also summarized Ircon's lacking in marketing and financing means for large-scale projects.
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Conference papers on the topic "Archives Marketing"

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Bai, Jieyin, Haifeng Lin, Erbo Shang, and Lei Zhang. "The Intelligent Management System Design and Development of Marketing History Archives." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.118.

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Akasaki, Satoshi, Naoki Yoshinaga, and Masashi Toyoda. "Early Discovery of Emerging Entities in Microblogs." In Twenty-Eighth International Joint Conference on Artificial Intelligence {IJCAI-19}. International Joint Conferences on Artificial Intelligence Organization, 2019. http://dx.doi.org/10.24963/ijcai.2019/678.

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Keeping up to date on emerging entities that appear every day is indispensable for various applications, such as social-trend analysis and marketing research. Previous studies have attempted to detect unseen entities that are not registered in a particular knowledge base as emerging entities and consequently find non-emerging entities since the absence of entities in knowledge bases does not guarantee their emergence. We therefore introduce a novel task of discovering truly emerging entities when they have just been introduced to the public through microblogs and propose an effective method ba
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