Academic literature on the topic 'Archives Marketing'
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Journal articles on the topic "Archives Marketing"
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Pepłowska, Katarzyna. "Najnowsze trendy w archiwistyce światowej. Na marginesie obrad Międzynarodowej Rady Archiwów w Adelajdzie „Designing the Archive 2019”." Archeion, no. 121 (2020): 372–410. http://dx.doi.org/10.4467/26581264arc.20.014.12971.
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The latest trends in the world archival science. A commentary on the session of the International Council on Archives in Adelaide „Designing the Archive 2019" The aim of the article is to present the latest achievements of the world archival science and draw attention to academic achievements, projects, problems and challenges which were discussed by the international archive community at Designing the Archive 2019, a conference of the International Council on Archives which took place in October 2019 in Adelaide, the capital city of South Australia. Designing archives is not only the main topic of the conference, but also a trend which has become visible in direct actions taken by archives. It generates certain problems and challenges for archives, but also gives them opportunities to grow. Since the article refers in particular to innovations in archives, it discusses solutions adopted e.g. in Norway, the Netherlands, New Zealand, the United States and Australia, and refers also to Costa Rica and China, paying particular attention to innovative working methods in archives, which make use of experiments to design ICT tools, inspire creativity in archive employees and develop IT tools in harmony with people’s needs and expectations, which in practice results in developing special theme applications. The article also makes a reference to the latest research in designing and using the space of archive buildings, as well as designing research laboratories and the public space to satisfy the needs of 21st century users and attract new ones. The article also discusses the role of marketing and digital economy in the functioning of archives in this context. New trends in the world archival science are also silent archives and research on archive trauma, whose foundation is a new approach towards judging the value of documentation, popular in the United States and based on the feminist approach. Silent archives are a difficult subject, but international research shows that archivists meet the needs of the oppressed.
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Pepłowska, Katarzyna. "Najnowsze trendy w archiwistyce światowej. Na marginesie obrad Międzynarodowej Rady Archiwów w Adelajdzie „Designing the Archive 2019”." Archeion, no. 121 (2020): 372–410. http://dx.doi.org/10.4467/26581264arc.20.014.12971.
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The latest trends in the world archival science. A commentary on the session of the International Council on Archives in Adelaide „Designing the Archive 2019" The aim of the article is to present the latest achievements of the world archival science and draw attention to academic achievements, projects, problems and challenges which were discussed by the international archive community at Designing the Archive 2019, a conference of the International Council on Archives which took place in October 2019 in Adelaide, the capital city of South Australia. Designing archives is not only the main topic of the conference, but also a trend which has become visible in direct actions taken by archives. It generates certain problems and challenges for archives, but also gives them opportunities to grow. Since the article refers in particular to innovations in archives, it discusses solutions adopted e.g. in Norway, the Netherlands, New Zealand, the United States and Australia, and refers also to Costa Rica and China, paying particular attention to innovative working methods in archives, which make use of experiments to design ICT tools, inspire creativity in archive employees and develop IT tools in harmony with people’s needs and expectations, which in practice results in developing special theme applications. The article also makes a reference to the latest research in designing and using the space of archive buildings, as well as designing research laboratories and the public space to satisfy the needs of 21st century users and attract new ones. The article also discusses the role of marketing and digital economy in the functioning of archives in this context. New trends in the world archival science are also silent archives and research on archive trauma, whose foundation is a new approach towards judging the value of documentation, popular in the United States and based on the feminist approach. Silent archives are a difficult subject, but international research shows that archivists meet the needs of the oppressed.
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Moir, Alistair, Eve Read, and Sophie Towne. "The history of advertising trust archive." Journal of Historical Research in Marketing 9, no. 4 (November 20, 2017): 535–42. http://dx.doi.org/10.1108/jhrm-08-2017-0048.
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Purpose This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians. Findings This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians. Originality/value The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.
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Lukenbill, W. Bernard. "Social Marketing for Archives." Journal of Electronic Resources Librarianship 14, no. 28 (July 28, 2003): 161–73. http://dx.doi.org/10.1300/j101v14n28_09.
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Fahriyah, Fahriyah. "Marketing Strategy In Surabaya City Archieves And Library." Record and Library Journal 1, no. 2 (January 2, 2016): 139. http://dx.doi.org/10.20473/rlj.v1i2.1176.
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Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management, customers, suppliers and other stakeholders. Surabaya City Archives and Libraries use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in Surabaya City Archives and Libraries. The research method uses literature study with data collection techniques derived from interviews and literature study. Fordata analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from books, journals and the results of previous studies. Surabaya city Library and Archive wasfoundsome elementsin the 'Marketing Mix' or library marketing strategy that has beenappliedin thelibrary since 2007. Adjustment of marketing strategy or concept 7P' Marketing Mix' are Product, Price, Promotion, Place, People, Process and Physical Evidencein the library have increased performance results Surabaya City Archives and Libraries since 2007 until now.
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Fahriyah, Fahriyah. "Marketing Strategy In Surabaya City Archieves And Library." Record and Library Journal 1, no. 2 (January 2, 2018): 139. http://dx.doi.org/10.20473/rlj.v1-i2.2015.139-149.
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Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an as-needed basis to staff, management, customers, suppliers and other stakeholders. The Bodies of Archives and Libraries Surabaya City use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in The Bodies of Archives and Libraries Surabaya City. The research method uses literature study with data collection techniques derived from interviews and literature study. For data analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from of books, journals and the results of previous studies. The Bodies of Library and Archive Surabaya city was found some elements in the 'Marketing Mix' or library marketing strategy that has been applied in the library. Adjustment of marketing strategy or concept 7P 'Marketing Mix' are Product, Price, Promotion, Place, People, Process and Physical Evidence in the library have increased performance results The Bodies of Archives and Libraries Surabaya City since 2003 until now.
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Guerrier, Alain. "Archives, action culturelle et marketing." La Gazette des archives 160, no. 1 (1993): 27–35. http://dx.doi.org/10.3406/gazar.1993.4180.
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Bhebhe, Sindiso, Njabulo Bruce Khumalo, and Mehluli Masuku. "“Worthiness” of Marketing Public Archives." New Review of Information Networking 24, no. 2 (July 3, 2019): 105–20. http://dx.doi.org/10.1080/13614576.2019.1608575.
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Beard, Fred. "Archiving the archives." Journal of Historical Research in Marketing 10, no. 1 (February 19, 2018): 86–106. http://dx.doi.org/10.1108/jhrm-08-2017-0044.
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Purpose When advertising historians began searching for substantial collections and archives of historical advertisements and marketing ephemera in the 1970s, some reported such holdings were rare. This paper aims to report the findings of the first systematic attempt to assess the scope and research value of the world’s archives and collections devoted to advertising and marketing ephemera. Design/methodology/approach Searches conducted online of the holdings of museums, libraries and the internet led to the identification and description of 179 archives and collections of historical significance for historians of marketing and advertising, as well as researchers interested in many other topics and disciplines. Findings The lists of archives and collections resulting from the research reported in this article represent the most complete collection of such sources available. Identified are the world’s oldest and largest collections of advertising and ephemera. Also identified are quite extraordinary collections of historically unique records and artifacts. Research limitations/implications The online searches continued until a point of redundancy was reached and no new archives or collections meeting the search criteria emerged. There remains the likelihood, however, that other archives and collections exist, especially in non-Western countries. Originality/value The findings make valuable contributions to the work of historians and other scholars by encouraging more global and cross-cultural research and historical analyses of trends and themes in professional practices in marketing and advertising and their consequences over a longer period than previously studied.
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Mari, Carlo. "Putting the Italians on bicycles: marketing at Bianchi, 1885-1955." Journal of Historical Research in Marketing 7, no. 1 (February 16, 2015): 133–58. http://dx.doi.org/10.1108/jhrm-07-2013-0049.
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Purpose – The aim of this paper is to examine marketing practices within the bicycle industry. Design/methodology/approach – The paper utilizes both primary and secondary sources to provide a retrospective analysis of marketing strategy at the largest Italian bicycle company. Findings – The paper explains how marketing works at the Bianchi company and provides a detailed analysis of how it built its brand identity over time. Research limitations/implications – Very few primary sources were available. There was neither a company archive nor other archives. For the most part, the paper is based on secondary sources. Originality/value – The paper tries to fill the gap in current marketing literature that usually neglects the bicycle as a relevant topic, despite bicycle companies being a predecessor to the automobile industry. Moreover, the paper demonstrates that bicycle companies developed a rather sophisticated approach to marketing that is still in use.
Dissertations / Theses on the topic "Archives Marketing"
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Vaišnorytė, Vita. "E.archyvai: svarba ir perspektyva kuriant e.valdžią." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2004~D_20060317_144155-42044.
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The object of the master's paper is to analyze technological and legal aspects, which are an important part while improving e.Governance and an importance to create e.Archives. Archives as main keepers of the cultural, economical, educational heritage of the society, is concerned about maintenance of this heritage.
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Grabytė, Emilija. "Elektroniniai archyvai ir jų plėtra." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080201_101130-82322.
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Šalia tradicinių informacijos srautų vis didesnę reikšmę ir vietą užima elektroninė informacija, tačiau informacijos amžiaus paradoksas yra tas, kad didesnė dalis elektroninės informacijos yra sunkiau prieinama nei anksčiau sukurtoji arba neprieinama visiškai. Elektroninė informacija kuriama, valdoma, perduodama ir saugoma naudojant dinamiškas, greitai kintančias informacinių technologijų priemones. Dėl greito technologijų senėjimo informacija, sukurta jas naudojant, prarandama arba tampa sunkiai prieinama ir dėl to negalima naudoti.
Informacijos elektroninėje aplinkoje atsiradimas ir sklaida neišvengiamai keičia požiūrius ir sampratas. Atsiranda būtinybė peržiūrėti ir pateikti naujus archyvų veiklos organizavimo principus bei metodus.
Dokumentų saugojimas paprastai yra apibrėžiamas kaip archyvo veiklos uždavinys, įgyvendinamas per archyvo vykdomas funkcijas, kurių tikslas – apsaugoti dokumentus nuo sugadinimo, sunykimo ar praradimo, sudaryti prieigos prie saugomų dokumentų galimybes, kad būtų tenkinami visuomenės socialiniai, teisiniai, kultūriniai, informaciniai poreikiai, taip pat išsaugoti dokumentus ateities kartoms kaip kolektyvinės atminties šaltinius.
Dėl išaugusio informacinių technologijų naudojimo institucijų bei ūkio subjektų veikloje vis daugiau dokumentų sudaroma tik skaitmeniniame formate. Elektroninis dokumentas nuo tradicinio dokumento skiriasi tuo, kad jis yra sukurtas, laikomas, naudojamas ir saugojamas skaitmeniniame formate, tačiau, nepriklausomai nuo... [toliau žr. visą tekstą]The collective memory of the peoples of the world is of fundamental importance to preserve. Documentary heritage in the form of records or documents (archives) is an essential part of this memory. Over the last decade, the social role of local cultural institutions of all kinds has changed. A shift from the use of information on traditional paper-based carriers to electronic formats has taken place. The implementation of technology has brought about the modernisation of basic work processes and widened the range of services and channels of access. Memory institutions such as archives are adjusting themselves to the digital age. Originally, any computer data were considered as something internal — the final data output was always on paper. However, the development of computer networks have resulted in that in most cases it is much more convenient to distribute electronic documents than printed ones. And the improvements in electronic display technologies mean that in most cases it is possible to view documents on screen instead of printing them . However, using electronic documents instead of paper ones have created the problem of multiple incompatible file formats. Preservation and access to electronic records in electronic form is an important and difficult issue. Archival institutions have a distinctive mission − to give guidance on these problems to the creators of electronic records, to receive transfers of the electronic records, and to preserve and give access to... [to full text]
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Malinoski, John Banton. "Graphic design archive on videodisc marketing and communication programs /." Online version of thesis, 1986. http://hdl.handle.net/1850/8749.
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Gardiner, Michael William. "Local government marketing model." University of Southern Queensland, Faculty of Business, 2005. http://eprints.usq.edu.au/archive/00001428/.
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Local government is one of three tiers of government that operate in Australia. This research investigates how marketing can be applied to local government in a holistic manner. To achieve this goal, theory needed to be reviewed and developed with one particular outcome being a model outlining the components of the marketing environments that need understanding prior to the application of marketing practice. Local government was selected as the context of this study as much is written about the marketing of not-for-profit, social and public sector organisations but the literature on the integration of these practices in a holistic approach for local government is very limited. Further local government has a major economic impact on the viability and longevity of many rural and semi-rural areas of Australia. Equally in the metropolitan areas, local government accounts for a considerable proportion of the employment and impact on growth and development of these regions. Traditional marketing theory has been found wanting in the local government area, as traditional marketing practices is being applied in a piecemeal approach. This practice has caused local governments to have conflicting messages and product offerings to the community. However the review of marketing derivatives theory shows that no one derivative addressed the scope of products and activities managed by local government. Reviewing these derivatives show that marketing core concepts are relevant to local government, but the complexity lies in the application of marketing where the components of added complexity were derived from the organisational focus, structure and target market definitions. The theoretical process to develop this understanding of local government marketing and to develop a proposed model for the application of local government marketing was derived from the literature relating to the core traditional marketing concepts and the marketing derivatives of public, not-for-profit and social marketing. This review of the literature aided in defining the complexities of local government marketing and helped found the preliminary local government marketing model. With the use of case analysis three local government cases were explored. The first case, a metropolitan local government, used convergent interviewing to determine the factors relevant to the development of the holistic local government marketing model. Confirmatory case analysis was used for the remaining two cases, one semirural and one rural, to refine the developing model. Ultimately, the model was confirmed in principle but minor changes were required to make the model robust across the three cases. From a theoretical perspective the research identified that the marketing derivatives used in the development of the local government marketing model were relevant and further sets local government apart from but integrated with the three derivatives studied. From a practical perspective the development of the local government marketing model goes some way to developing practices that are coordinated and integrated across the local government organisation, thus providing local government with the advantages of having an integrated local government marketing approach.
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Smith, Stephen Patrick. "Online vicarious-experience : using technology to help consumers evaluate physical products over the Internet /." Connect to thesis, 2006. http://eprints.unimelb.edu.au/archive/00002926.
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Vaičaitienė, Elvyra. "Archyvo veiklos analizė." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050606_110710-21658.
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It is analysed the topic of the proceeding of Siauliai University archive, is given the analysis of the main conceptions, is discribed the particularity of the work in the Master’s work. It is analysed the proceeding of Lithuanian and foreign archives, is raised the necessity to introduce the new paperless basis of handling the information in order to make the posibility of the efective cooperation with ather institutions. It is emphasized the failings of handling the documents related to the formalizing the documents, preparation to save it, timely transfer for saving and filing as well as gathering. Is paid the grate attention to the rules of the official writting in the Master’s work because of the close connection with the efficiency of archivist’s work. It is given the comprehensive analysis juridical basis of the proceeding of Siauliai University archive, the main attention is paid to the acts and deeds whitch are related to rules of permise equipment and document saving. It is a must to reorganize the archive proceeding by usage of modern technologies, development and updation of the permise as well as cotact with foreign archives.
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Udras, Pranciškus. "Archyvo informacinė sistema." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2004. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2004~D_20040623_093202-35136.
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There is analyzing problem of document ruling in the Šiauliai university archive and tools in the process of archive practice development in this master qualification work. Aim of work is analyzing action Lithuanian and foreign archives, their standard documents which have influence in the documents ruling to offer the archive information conception and ways how to integrate archive to information system. Research results show limitation of Šiauliai university document ruling (execution of document, preparation saving, timely transmission saving and gathering). It show that Šiauliai university is necessary reformation of archive practice using possibility of modern information technology. Master work has surviving practical value. Using material of research there will be offer to create undivided documents ruling system which will let to optimize saving of document and accessability for society.
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Siebrasse, de Sanchiz Donna Sue. "World Trade Center Panamá." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/145852.
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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETINGEste Plan de Marketing trata sobre la comercialización a través de arrendamientos y ventas de las oficinas en la Torre de Oficinas del World Trade Center Panamá, un centro empresarial internacional de uso múltiple, afiliado a la red de 324 WTC’s en 89 países del mundo. El WTC Panamá cuenta con una gama completa de servicios y amenidades bajo un solo techo, así como una excelente ubicación y fácil acceso vía terrestre y con la posibilidad de acceso aéreo en algún futuro, aprovechando de su helipuerto en el techo de la torre. La marca WTC es reconocida a nivel mundial por las torres gemelas en la ciudad de Nueva York que sufrieron la tragedia del 9/11. Ahora, el imponente “Freedom Tower”, conocido también como “One World Trade”, fue construido a solo algunos pasos del sitio original. En muchas ciudades del mundo, incluyendo a Santiago de Chile, hay un World Trade Center. El WTC Panamá fue inaugurado hace 20 años. Su oferta inmobiliaria no es nueva y compite en el mercado de espacio B. La construcción de nuevas torres, clasificadas con espacio A+ y A, combinada con el inventario actual de oficinas de torres existentes de Clase B, A y A+, crea un desafío competitivo, así como un reto para la industria para absorber las nuevas ofertas de oficinas para mantener tasas de desocupación razonables en la industria. En este Plan de Marketing para la torre de Oficinas del World Trade Center Panamá, se toma en cuenta estas variables y otras más, incluyendo los resultados de nuestros estudios de mercadeo, para crear una propuesta contundente de valor, respaldado por un Plan integral de Marketing para el año 2017, que incluye KPI’s, Carta Gantt y Presupuesto, entre otros detalles requeridos. Este Plan de Marketing bajará la tasa de desocupación de la torre de oficinas del WTC Panamá en el año 2017 a 0%, mientras que subirá sus arrendamientos promedios por aproximadamente 30%, para concordar con estudios internacionales que muestran que los espacios de oficinas de los WTC’s en otras latitudes, logran arrendamientos más altos de oficinas sin la marca.
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Machado, Marla Eveline Martins. "PLANO DE MARKETING PARA O ACERVO FOTOGRÁFICO DO DEPARTAMENTO DE ARQUIVO GERAL DA UNIVERSIDADE FEDERAL DE SANTA MARIA." Universidade Federal de Santa Maria, 2012. http://repositorio.ufsm.br/handle/1/11001.
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The photographic heritage of the General Archive Department (DAG) of the Federal University of Santa Maria (UFSM) is located on the ground floor of the Rectory in University City/Santa Maria. This collection has a large number of photographs that record the history of the first university founded in the city that was not the state capital, thus constituting an important source of scientific research and information. This study aims to develop a marketing plan to disseminate these photographs to the academic community. The DAG collection of has, approximately, 85.130 images on flexible negatives, which were produced between 1958 and 2002, and closed its production in the last year, giving way to digital photography, which are recorded on optical disks (CD), a total of 88 CDs, containing about three thousand images produced between 1998 to 2009. The search for information in the collection is made through an updated database, which was developed with the Microsoft Office Acces program. It is being implemented a new software for searching, called ICA-AtoM, a multilingual application for easy searching, covering the web environment and totally based on the International Standard for Describing Archives - ISAD(G), which structure is covered by the Brasilian Standard for Archival Description (NOBRADE). The researcher who comes to see the photographic collection must fill out a form containing basic identification information, however, as the marketing plan was established, a new form called Registration Data of the DAG Collection Photo Researchers was adopted, as a way to receive feedback of the information when needed. Based on information obtained from the researchers registration forms of the year 2005 to 2010, it was possible to see that the main research group consists of academics from the Media, Archival Science, History and Architecture and Urbanism courses. It can be best explored potential users, in other words, those who do not yet use the collection for reference, but may use it, they are: ordinary citizens, professionals who use this material as a raw material in their routine and virtual users. Once the collection is located at an Federal University, it doesn t intend to generate profits, so the marketing plan will focus on quality service to these two types of users. Thus, marketing strategies have been established in order to educational, cultural, editorial spread and with the use of computer resources. In this context, the marketing plan was formed from the redefinition of the information, adding new activities, along with those applied prior to the drafting of this project, employing tactics that are best suited to this type of collection. It is observed that there are many marketing strategies that can be deployed, most are accessible, low cost and easy applicable.O patrimônio fotográfico do Departamento de Arquivo Geral (DAG) da Universidade Federal de Santa Maria (UFSM) está localizado no térreo do prédio da Reitoria, na cidade Universitária/Santa Maria. Esse acervo possui grande número de fotografias que registram a história da primeira universidade fundada em cidade que não fosse capital de Estado, constituindo, assim, uma importante fonte de pesquisa científica e de informação. O presente estudo tem como meta elaborar um plano de marketing a fim de difundir estas fotografias frente à comunidade acadêmica. O acervo do DAG é formado por, aproximadamente, 85.130 imagens em negativos flexíveis, que foram produzidos entre os anos de 1958 e 2002, sendo encerrada sua produção nesse último ano, dando espaço à fotografia digital, as quais são gravadas em discos ópticos (CD), existindo um total de 88 CDs, contendo aproximadamente três mil imagens produzidas entre os anos de 1998 até 2009. A busca por informações no acervo é feita através de um banco de dados atualizado, que foi desenvolvido com o programa Microsoft Office Acces. Atualmente já esta sendo implantado um novo software para a busca, chamado ICA-AtoM, sendo um aplicativo multilíngue de fácil procura, que abrange o ambiente web e totalmente baseado na Norma Internacional para Descrição de Arquivos ISAD(G), cuja estrutura está contemplada pela Norma Brasileira de Descrição Arquivística (NOBRADE). O pesquisador que chega para consultar o acervo fotográfico deve preencher uma ficha, contendo informações básicas de identificação, porém, conforme o plano de marketing estabelecido foi adotado uma nova ficha chamada Dados Cadastrais dos Pesquisadores do Acervo Fotográfico do DAG, pois esta, melhor ajudará a fazer um feedback das informações quando forem necessários. Com base nas informações obtidas nas fichas cadastrais dos pesquisadores do ano de 2005 a 2010, pode-se constatar que o principal grupo de pesquisadores é composto pelos acadêmicos dos cursos de Comunicação Social, Arquivologia, História e Arquitetura e Urbanismo. Podendo ser explorado melhor os usuários potenciais, ou seja, aqueles que ainda não utilizam do acervo para consulta, mas que podem vir a utilizá-lo, sendo eles: cidadãos comuns, profissionais que utilizam desse material como matéria-prima na sua rotina e usuários virtuais. Por o acervo estar inserido numa Universidade de âmbito federal, este não tem por objetivo gerar lucros, portanto o plano de marketing terá como foco o atendimento com qualidade a esses dois tipos de usuários. Dessa maneira, foram estabelecidas estratégias de marketing com vista à difusão educativa, cultural, editorial e com a utilização de recursos disponibilizados pela informática. Nesse contexto, o plano de marketing foi constituído a partir da redefinição das informações, incorporando novas atividades, juntamente com aquelas aplicadas antes da elaboração deste projeto, empregando táticas que melhor se adaptam a esse tipo de acervo. Observa-se que existem inúmeras estratégias de marketing que podem ser implantadas; a maioria é bem acessível, sendo de baixo custo e de fácil aplicação.
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Michel, Sophie. "Une analyse Néo-institutionnelle du "Travail" pour assurer la pérennité de l'entreprise : réponses spécifiques et ressources mobilisées par les grossistes en fruits et légumes." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED008/document.
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Malgré l’annonce répétée de leur disparition par de nombreux experts, les grossistes ont réussi à survivre aux évolutions de leur environnement. Trois études de cas approfondies de grossistes en fruits et légumes permettent de comprendre les ressources qui ont été mobilisées. L’analyse est conduite en utilisant la théorie néo-institutionnelle et en s’intéressant aux interactions spécifiques entre acteurs & institutions. Une empirie très fouillée éclaire des transformations qui ont affecté le champ des grossistes et les réponses spécifiques apportées par les acteurs locaux. Les résultats de l’analyse conduisent à une meilleure compréhension de la notion et du rôle des ressources dans le cadre des interactions avec l’institution. Cette thèse montre également l'intérêt des biographies institutionnelles pour comprendre les antécédents à l’action. Au final, ce travail décrit et explique les efforts des grossistes en fruits et légumes pour devenir des garants de la qualité alors même que beaucoup les croient obsolètes et les tenaient pour condamnésWhilst experts have predicted the downfall of wholesaler, the latter has survived and e to environmental pressures. This thesis, consisting of three in-depth case studies, investigates into the resources mobilization underpinning wholesalers' survival. The meticulous empirical setting sheds light on the transformations impacting the wholesaling field and on local actors' specific responses. This thesis contributes to illuminate the meaning and role of resources vis-à-vis interactions with institutions. Moreover, it promotes the concept of Institutional Biography as a lens to better understand action origins. The model derived from my analyses describes and explains fruit and vegetables wholesalers’ efforts to become a guarantor for quality, despite prejudices about their inertia and predictions of their disappearance
Books on the topic "Archives Marketing"
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Cate, Anne Ten. Promoting archives: A handbook. [Ottawa]: Association of Canadian Archivists, 1992.
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Turton, Alison. Marketing the past: The publicity uses of business archives. London: Business Archives Council (1985?)., 1985.
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Séminaire international sur le marketing de l'information (1992 Tunis, Tunisie). Le marketing de l'information: Actes du Séminaire international sur le marketing de l'information, Tunis, Tunisie, 4-6 mai 1992. Ottawa: Banque internationale d'information sur les États francophones, 1992.
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Savard, Réjean. Principes directeurs pour l'enseignement du marketing dans la formation des bibliothécaires, documentalistes et archivistes. Paris: Programme général d'information et UNISIST, Organisation des Nations Unies pour l'education, la science et la culture, 1988.
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J, Wosh Peter, ed. Public relations and marketing for archives: A how-to-do-it manual / edited by Russell D. James and Peter J. Wosh. New York: Neal-Schuman Publishers, 2011.
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Shenton, Caroline. Archival web sites: A guide to creating, designing, marketing and maintaining a web site for archive services. London: Society of Archivists, 2002.
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Shenton, Caroline. Archival web sites: A guide to creating, designing, marketing and maintaining a web site for archive services. London: Society of Archivists, 2002.
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Koshiw, J. V. British Foreign Office files on Ukraine and Ukrainians, 1917-1948: With supplementary files from the War Office, the Cabinet Office, and the Empire Marketing Board. Edmonton: Canadian Institute of Ukrainian Studies Press, University of Alberta, 1997.
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Ross, Margarita Nettel. Voces del pasado: Colima en los archivos y bibliotecas de México y España, 1524-1820. Colima: Universidad de Colima, 2004.
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Office, General Accounting. International trade: Improvements needed to track and archive trade agreements : report to the chairman, Committee on Ways and Means, House of Representatives. Washington, D.C: The Office, 1999.
Find full textBook chapters on the topic "Archives Marketing"
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Birn, Robin, Merlin Stone, Nektarios Tzempelikos, Kaouther Kooli, and Emmanuel Kosack. "The Archive of Market and Social Research." In The Routledge Companion to Marketing Research, 206–18. New York : Routledge, 2021. | Series: Routledge companions in business, management and accounting: Routledge, 2021. http://dx.doi.org/10.4324/9781315544892-14.
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Mosweu, Tshepho Lydia. "Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services." In Advances in Public Policy and Administration, 182–204. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7429-3.ch010.
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This chapter discusses the use of social media platforms for increased access and visibility by the Botswana National Archives and Records Services (BNARS). A qualitative research approach is used to illuminate efforts to use social media for marketing archival services by BNARS, and to closely analyze the benefits and challenges embedded in the use of social media for marketing and outreach by archival institutions. This chapter also draws inferences from the study and proffers recommendations. Primary data was collected through interviews of archivists who manage BNARS social media pages while secondary data was derived from documentary and content analysis. The study reveals that while BNARS was visible to users and potential users online, the legal and policy framework was found to be lacking. Challenges associated with the use of social media pertained to issues of privacy, security, data management as well as policy and the legal framework. The chapter adds literature on advocacy, promotion, and public programming by archival institutions in the digital era.
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Chance, Helena. "‘The Most Beautiful Factory in the World’: the power of the garden image." In The Factory in a Garden. Manchester University Press, 2017. http://dx.doi.org/10.7228/manchester/9781784993009.003.0007.
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An analysis of the extensive collections of photographs, illustrations, films and ephemera in company archives provides a fresh perspective on the factory gardens and parks. By means of illustrated lectures, publications and factory tours, in which the landscapes featured prominently, industrialists presented their enterprises as places of status, community, opportunity, health and hygiene and their products as authentic and modern. The landscapes and their representations defined this utopianist portrayal of working conditions and labour, and motivated myths about the commodities they produced. The advertising and packaging images from the early twentieth century of the companies discussed here are now iconic in the history of marketing and advertising, for it was largely through effective publicity that they became household names.
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Jules-Rosette, Bennetta, and J. R. Osborn. "Remixing the Results and Looking Ahead." In African Art Reframed, 266–78. University of Illinois Press, 2020. http://dx.doi.org/10.5622/illinois/9780252043277.003.0008.
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Theories and ideologies of museum culture are collaboratively created by directors, curators, artists, and their audiences. This book examines these processes through the frameworks of five transformational nodes and dialogues with artists and curators. Based on these materials, nine guideposts emerge: creating transparency in curatorial networks; expanding south-north connections and exchanges; (3) reworking and blending artistic genre classifications; marketing and permeability of artworks; connecting museums with other multicultural institutions and frameworks; linking public and private collections; reconfiguring archives and databases; developing new museum learning strategies; and opening up new avenues of connectivity with diverse communities. By adopting and following these strategies, museums may display new works, showcase changing curatorial directions, and attract broader museum audiences.
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Greig, Matilda. "The Myth of the Accidental Author." In Dead Men Telling Tales, 118–42. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192896025.003.0005.
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This chapter explores the concept of soldiers as professional authors, confronting the enduring myth of ‘accidental’ military autobiography. In their prefaces, veterans of the Peninsular War frequently confessed their astonishment at having produced long, descriptive memoirs, professing not to have the slightest literary talent nor education, nor the least authorial ambition, claims that have largely been taken at face value by historians. Using evidence from publishers’ archives, this chapter reveals the immense editing, publishing, and marketing activity that in fact underlay the facade of the simple soldier’s tale. It shows the authors of many Peninsular War memoirs to have been actively involved in the publication of their books, knowledgeable about the industry, and eager for success in the literary rather than military world, raising questions for future historians about the tension between ‘authentic’ eyewitness testimony and edited accounts.
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Belden, Dreanna, Mark E. Phillips, Tara Carlisle, and Cathy Nelson Hartman. "The Portal to Texas History." In Library Science and Administration, 360–83. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3914-8.ch017.
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The Portal to Texas History serves as a gateway to Texas history materials. The Portal consists of collections hosted by the University of North Texas (UNT) Libraries in partnership and collaboration with over 280 Texas libraries, museums, archives, historical societies, genealogical societies, state agencies, corporations, and private family collections. With a continuously growing collection of over half a million digital resources, The Portal to Texas History stands as an example of a highly successful collaborative digital library which relies heavily on partnerships in order to function at the high level. The proposed book chapter will describe all aspects of establishing the collaborations to create the Portal including the background of the project, marketing the initiative to potential partners, partnership roles and agreements, funding issues and development, technical infrastructure to support partnership models, preservation of all digital master files, research studies to understand user groups and partner benefits, and sustainability issues.
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Belden, Dreanna, Mark E. Phillips, Tara Carlisle, and Cathy Nelson Hartman. "The Portal to Texas History." In Advances in Library and Information Science, 182–204. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0326-2.ch009.
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The Portal to Texas History serves as a gateway to Texas history materials. The Portal consists of collections hosted by the University of North Texas (UNT) Libraries in partnership and collaboration with over 280 Texas libraries, museums, archives, historical societies, genealogical societies, state agencies, corporations, and private family collections. With a continuously growing collection of over half a million digital resources, The Portal to Texas History stands as an example of a highly successful collaborative digital library which relies heavily on partnerships in order to function at the high level. The proposed book chapter will describe all aspects of establishing the collaborations to create the Portal including the background of the project, marketing the initiative to potential partners, partnership roles and agreements, funding issues and development, technical infrastructure to support partnership models, preservation of all digital master files, research studies to understand user groups and partner benefits, and sustainability issues.
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Brozgal, Lia. "Excavating the Anarchive." In Absent the Archive, 31–70. Liverpool University Press, 2020. http://dx.doi.org/10.3828/liverpool/9781789622386.003.0002.
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Chapter 1 forms the essential foundation of the book, insofar as it names, describes, and thematises the contents of the anarchive—the cultural productions that have represented, directly or obliquely, the stories of October 17. While anarchive is presented in 3 “waves”--the original scene (1961-1963); the return to the scene (1983-1999); and the post-Papon anarchive (1999-)—the chapter nonetheless seeks to tease out the limits of periodization, calling attention to continuities over time. Chapter 1 also looks at trends and problems within the anarchive, investigating, in particular: the “turn,” in the 3rd wave, to visual representation and performance; debates about demands for historical accuracy and truth in fiction; and the anarchive’s relationship to scholarship on cultural production and memory. This analysis is also infused with a concern for epi-phenomenal and meta-textual matters, how issues of circulation, translation, marketing, authorial status, genre, and medium bear upon interpretation.
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Busa, Anna. "Patrimonio archivistico e librario e nuove strategie di marketing (digitale) Come ripensare la comunicazione." In Oltre le mostre. Venice: Fondazione Università Ca’ Foscari, 2020. http://dx.doi.org/10.30687/978-88-6969-466-0/002.
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The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.
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Chinnobaiah, Sandeep. "Market Development Strategy for India's Rail Company Ircon in Asia, Africa, and Middle East." In Dynamic Perspectives on Globalization and Sustainable Business in Asia, 22–40. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7095-0.ch003.
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The Ircon International Limited is major player in rail infrastructure development backed by Indian government and railways. It has presence in Asia, South East Asia, and the Middle East. The idea is to devise a strategic marketing plan based on infrastructure spending data, location accessibility, and market friendliness of the target countries. The research design carried out is of comprehensive study of data analysis from email survey, archive survey, and in-depth interview. The survey data outcomes from relevant sample respondents having international experience in construction business have opined that infrastructure spending of country is of utmost importance in market development, also the deciding factors like market entry plan, entry strategies, and attributes determined penetration level into various markets. The data emphasis for restructuring businesses also summarized Ircon's lacking in marketing and financing means for large-scale projects.
Conference papers on the topic "Archives Marketing"
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Bai, Jieyin, Haifeng Lin, Erbo Shang, and Lei Zhang. "The Intelligent Management System Design and Development of Marketing History Archives." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.118.
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Akasaki, Satoshi, Naoki Yoshinaga, and Masashi Toyoda. "Early Discovery of Emerging Entities in Microblogs." In Twenty-Eighth International Joint Conference on Artificial Intelligence {IJCAI-19}. California: International Joint Conferences on Artificial Intelligence Organization, 2019. http://dx.doi.org/10.24963/ijcai.2019/678.
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Keeping up to date on emerging entities that appear every day is indispensable for various applications, such as social-trend analysis and marketing research. Previous studies have attempted to detect unseen entities that are not registered in a particular knowledge base as emerging entities and consequently find non-emerging entities since the absence of entities in knowledge bases does not guarantee their emergence. We therefore introduce a novel task of discovering truly emerging entities when they have just been introduced to the public through microblogs and propose an effective method based on time-sensitive distant supervision, which exploits distinctive early-stage contexts of emerging entities. Experimental results with a large-scale Twitter archive show that the proposed method achieves 83.2% precision of the top 500 discovered emerging entities, which outperforms baselines based on unseen entity recognition with burst detection. Besides notable emerging entities, our method can discover massive long-tail and homographic emerging entities. An evaluation of relative recall shows that the method detects 80.4% emerging entities newly registered in Wikipedia; 92.8% of them are discovered earlier than their registration in Wikipedia, and the average lead-time is more than one year (578 days).