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Dissertations / Theses on the topic 'Archives Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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1

Vaišnorytė, Vita. "E.archyvai: svarba ir perspektyva kuriant e.valdžią." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2004~D_20060317_144155-42044.

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The object of the master's paper is to analyze technological and legal aspects, which are an important part while improving e.Governance and an importance to create e.Archives. Archives as main keepers of the cultural, economical, educational heritage of the society, is concerned about maintenance of this heritage.

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2

Grabytė, Emilija. "Elektroniniai archyvai ir jų plėtra." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080201_101130-82322.

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Šalia tradicinių informacijos srautų vis didesnę reikšmę ir vietą užima elektroninė informacija, tačiau informacijos amžiaus paradoksas yra tas, kad didesnė dalis elektroninės informacijos yra sunkiau prieinama nei anksčiau sukurtoji arba neprieinama visiškai. Elektroninė informacija kuriama, valdoma, perduodama ir saugoma naudojant dinamiškas, greitai kintančias informacinių technologijų priemones. Dėl greito technologijų senėjimo informacija, sukurta jas naudojant, prarandama arba tampa sunkiai prieinama ir dėl to negalima naudoti. Informacijos elektroninėje aplinkoje atsiradimas ir sklaida

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3

Malinoski, John Banton. "Graphic design archive on videodisc marketing and communication programs /." Online version of thesis, 1986. http://hdl.handle.net/1850/8749.

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4

Gardiner, Michael William. "Local government marketing model." University of Southern Queensland, Faculty of Business, 2005. http://eprints.usq.edu.au/archive/00001428/.

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Local government is one of three tiers of government that operate in Australia. This research investigates how marketing can be applied to local government in a holistic manner. To achieve this goal, theory needed to be reviewed and developed with one particular outcome being a model outlining the components of the marketing environments that need understanding prior to the application of marketing practice. Local government was selected as the context of this study as much is written about the marketing of not-for-profit, social and public sector organisations but the literature on the integr

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Smith, Stephen Patrick. "Online vicarious-experience : using technology to help consumers evaluate physical products over the Internet /." Connect to thesis, 2006. http://eprints.unimelb.edu.au/archive/00002926.

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6

Vaičaitienė, Elvyra. "Archyvo veiklos analizė." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050606_110710-21658.

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It is analysed the topic of the proceeding of Siauliai University archive, is given the analysis of the main conceptions, is discribed the particularity of the work in the Master’s work. It is analysed the proceeding of Lithuanian and foreign archives, is raised the necessity to introduce the new paperless basis of handling the information in order to make the posibility of the efective cooperation with ather institutions. It is emphasized the failings of handling the documents related to the formalizing the documents, preparation to save it, timely transfer for saving and filing as well as ga

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7

Udras, Pranciškus. "Archyvo informacinė sistema." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2004. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2004~D_20040623_093202-35136.

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There is analyzing problem of document ruling in the Šiauliai university archive and tools in the process of archive practice development in this master qualification work. Aim of work is analyzing action Lithuanian and foreign archives, their standard documents which have influence in the documents ruling to offer the archive information conception and ways how to integrate archive to information system. Research results show limitation of Šiauliai university document ruling (execution of document, preparation saving, timely transmission saving and gathering). It show that Šiauliai university

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8

Siebrasse, de Sanchiz Donna Sue. "World Trade Center Panamá." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/145852.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>Este Plan de Marketing trata sobre la comercialización a través de arrendamientos y ventas de las oficinas en la Torre de Oficinas del World Trade Center Panamá, un centro empresarial internacional de uso múltiple, afiliado a la red de 324 WTC’s en 89 países del mundo. El WTC Panamá cuenta con una gama completa de servicios y amenidades bajo un solo techo, así como una excelente ubicación y fácil acceso vía terrestre y con la posibilidad de acceso aéreo en algún futuro, aprovechando de su helipuerto en el techo de la torre. La marca W

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Machado, Marla Eveline Martins. "PLANO DE MARKETING PARA O ACERVO FOTOGRÁFICO DO DEPARTAMENTO DE ARQUIVO GERAL DA UNIVERSIDADE FEDERAL DE SANTA MARIA." Universidade Federal de Santa Maria, 2012. http://repositorio.ufsm.br/handle/1/11001.

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The photographic heritage of the General Archive Department (DAG) of the Federal University of Santa Maria (UFSM) is located on the ground floor of the Rectory in University City/Santa Maria. This collection has a large number of photographs that record the history of the first university founded in the city that was not the state capital, thus constituting an important source of scientific research and information. This study aims to develop a marketing plan to disseminate these photographs to the academic community. The DAG collection of has, approximately, 85.130 images on flexible negative

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10

Michel, Sophie. "Une analyse Néo-institutionnelle du "Travail" pour assurer la pérennité de l'entreprise : réponses spécifiques et ressources mobilisées par les grossistes en fruits et légumes." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED008/document.

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Malgré l’annonce répétée de leur disparition par de nombreux experts, les grossistes ont réussi à survivre aux évolutions de leur environnement. Trois études de cas approfondies de grossistes en fruits et légumes permettent de comprendre les ressources qui ont été mobilisées. L’analyse est conduite en utilisant la théorie néo-institutionnelle et en s’intéressant aux interactions spécifiques entre acteurs & institutions. Une empirie très fouillée éclaire des transformations qui ont affecté le champ des grossistes et les réponses spécifiques apportées par les acteurs locaux. Les résultats de

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11

Shiu, Nai-wen, and 許乃文. "Research of Experiential Marketing on National Taiwan University Archives." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77186455361956397095.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>99<br>“Archives should be treated as a living, vigorous entity and must be actually used.“ Given their role as a part of society’s information source system, university archives are facing major new challenges; the question is how to increase archive utilization, and to enable archive materials to fulfill their cultural, educational and social roles. However, some non-profit organizations preferred to focus on “promotion” rather than “marketing,” mainly because they felt that the concept of “marketing” carried with it too strong a connotation of profit-making bu

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12

Wang, Yi-chiao, and 王奕喬. "A Study of Public Local Archivists’Perception on the effectiveness of Archives Internet Marketing Strategies of National Archives Administration." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/69666067741538792247.

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碩士<br>世新大學<br>行政管理學研究所(含博、碩專班)<br>101<br>The purpose of this study is to discuss the perception of archivists of each county and city government for archives Internet marketing. The main method in this study is Questionnaire survey, and it adopted Likert’s 6 point-scales for study tool. The first part of scale is the variable scale of demographic background and the second part is the 4P strategy scale of Archives Internet Marketing and the scale of brand image. The study utilizes the method of mail questionnaires and invites archivists of each county and city government to conduct questionnai

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13

Lung, Wei-Ya, and 龍薇雅. "A Study in Value-Added of Digital Archives into Arts Museum Marketing." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/01551218220085352840.

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碩士<br>國立臺灣師範大學<br>圖文傳播學系<br>99<br>Along with the time evolution, the science and technology unceasingly progresses. Digitalization is the global tendency. Our country establishes “National Digital Archives Project, NDAP” in year 2002, and focus on humanities, science, technology, and the humanities connotation. Nowadays, many enterprises unit use the idea of digital archives into their products’ value-added. Among them, National museums and Private Museum apply there antiquarian assets to be obvious to all. The concept about museum marketing is useful to the digital communications. Because man

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14

YU, HSI-MING, and 余錫銘. "A Study on Value-Added of Digital Archives for Marketing on Kinmen National Park." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/52922101241425124725.

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碩士<br>國立臺灣藝術大學<br>圖文傳播藝術學系<br>102<br>“Digital Museums” has become a trendy concept in digital archiving these years. Through Internet, all the archiving facilities around the world can increase the usage of their artifacts or geographical contents to share these valuable and treasurable resources with everyone without the limitation of time, location or even nationality. Kinmen National Park contains lots of geographical advantages, but also have meteorological and transportation problems because of outlying island landscape. Trying to overcome this problem, Kinmen National Park is now concent

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15

Fridrich, Tomáš. "Paměťové instituce na prahu 21. století: mediální jednání Národního filmového archivu a Deutsches Filminstitut." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-333269.

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The aim of the thesis "Memory institutions on the threshold of the 21st century: media activities of the National Film Archive and the Deutsches Filminstitut" is to explain the context in which the archives are acting, and in particular explore specific media operations of two leading European film archives. The focus of the first part of the text is to describe the changing conditions mainly related to digitalization. The traditionally rigid institutions must adapt to this new conditions if they want to onform to the standards of cultural institutions of the 21st century. The main part of the

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16

Mukwevho, Nndwamato Jonathan. "Enhancing visibility and accessibility of public archives repositories in South Africa." Diss., 2017. http://hdl.handle.net/10500/23820.

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Despite the importance of the visibility and accessibility of public archives repositories, various scholars agreed that these repositories in eastern and southern Africa are not known to and are accessed by few people. This study utilised the concept of soft power as a framework to examine the visibility and accessibility of public archives repositories in South Africa with the view to suggest ways to enhance it. A quantitative approach, informed by post-positivist paradigm was employed, using questionnaires, interviews, content analysis and observation of landmarks to collect data. Public ar

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17

Chu, Chia-Hui, and 朱家慧. "The Influence of the Cultural Brand Marketing Strategy to Consumer’s Opinion toward a Brand: Use the Application of Digital Archives in Cultural and Creative Industry as Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/13659275161520938071.

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碩士<br>國立臺北大學<br>國際企業研究所<br>101<br>The aim of this study is to illustrate the causal relationship among marketing strategy, consumer identity, and consumer’s intent toward the cultural brand which utilizes digital archives relate to Chinese calligraphy, ancient paints and literature in cultural and creative industry. We found that consumer’s opinion toward the brand is positively influenced by brand identity. Cultural identity can affect consumer’s brand opinion through brand identity, and storytelling can indirectly affect brand identity through event marketing strategy and cultural identity.

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18

Kau, Modiegi Jacqueline. "Schools as a conduit for taking public archives to children in the Gauteng Province of South Africa." Diss., 2018. http://hdl.handle.net/10500/25538.

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Public programming initiatives are considered an integral part of archival operations across the world because they support a greater use of archival records. In South Africa, public archival institutions are mandated in terms of section 5(1)(c) of the National Archives and Records Service of South Africa Act (Act No. 43 of 1996) (NARSSA Act), to reach out to the less privileged sectors of society, by making known information concerning records by means such as publications, exhibitions and lending of records. This also includes taking archives to young people, especially school learners. As a

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19

Cândido, Catarina Prazeres Serrano André. "Estudos de utilizador para a comunicação e divulgação do Arquivo de Ciência e Tecnologia da Fundação para a Ciência e a Tecnologia." Master's thesis, 2016. http://hdl.handle.net/10362/18202.

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O Arquivo de Ciência e Tecnologia (doravante designado ACT) está integrado na Fundação para a Ciência e a Tecnologia e assegura a conservação, consulta e comunicação da documentação ao órgão e serviços da instituição. Não obstante esta sua condição de prestação de serviço interno, tem também como atribuição: assegurar a inventariação, gestão e preservação do património científico e tecnológico nacional e disponibilizá-lo à comunidade científica e ao público em geral. A partir deste posicionamento, numa perspetiva de otimizar os seus serviços ao público, reconheceu-se a importância de identifi

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20

Wang, Ching-Yi, and 王靜宜. "A Study on the Usage of Tai-Hsiang Li Digital Archive by Experiential Marketing and Usability." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/16274113930264169435.

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碩士<br>國立交通大學<br>資訊學院碩士在職專班數位圖書資訊組<br>98<br>Tai-Hsiang Li Digital Archive was one of the efforts of the Taiwan e-Learning and Digital Archives Program (TELDAP) aiming to store digitized masterpieces of one Taiwanese Musician, Tai-Hsiang Li, and made accessible by National Chiao Tung University from the year of 2006. This archive provides the digital data of Tai-Hsiang Li’s compositions over the past forty years. Currently, this digital archive has compiled abundant contents. The next goal will be to publicize and popularize this archive. In view of improving the website usability and experienti

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