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Journal articles on the topic 'Archives Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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1

Pepłowska, Katarzyna. "Najnowsze trendy w archiwistyce światowej. Na marginesie obrad Międzynarodowej Rady Archiwów w Adelajdzie „Designing the Archive 2019”." Archeion, no. 121 (2020): 372–410. http://dx.doi.org/10.4467/26581264arc.20.014.12971.

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The latest trends in the world archival science. A commentary on the session of the International Council on Archives in Adelaide „Designing the Archive 2019" The aim of the article is to present the latest achievements of the world archival science and draw attention to academic achievements, projects, problems and challenges which were discussed by the international archive community at Designing the Archive 2019, a conference of the International Council on Archives which took place in October 2019 in Adelaide, the capital city of South Australia. Designing archives is not only the main top

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Pepłowska, Katarzyna. "Najnowsze trendy w archiwistyce światowej. Na marginesie obrad Międzynarodowej Rady Archiwów w Adelajdzie „Designing the Archive 2019”." Archeion, no. 121 (2020): 372–410. http://dx.doi.org/10.4467/26581264arc.20.014.12971.

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The latest trends in the world archival science. A commentary on the session of the International Council on Archives in Adelaide „Designing the Archive 2019" The aim of the article is to present the latest achievements of the world archival science and draw attention to academic achievements, projects, problems and challenges which were discussed by the international archive community at Designing the Archive 2019, a conference of the International Council on Archives which took place in October 2019 in Adelaide, the capital city of South Australia. Designing archives is not only the main top

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Moir, Alistair, Eve Read, and Sophie Towne. "The history of advertising trust archive." Journal of Historical Research in Marketing 9, no. 4 (2017): 535–42. http://dx.doi.org/10.1108/jhrm-08-2017-0048.

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Purpose This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians. Findings This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians. Originality/value The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.

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Lukenbill, W. Bernard. "Social Marketing for Archives." Journal of Electronic Resources Librarianship 14, no. 28 (2003): 161–73. http://dx.doi.org/10.1300/j101v14n28_09.

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Fahriyah, Fahriyah. "Marketing Strategy In Surabaya City Archieves And Library." Record and Library Journal 1, no. 2 (2016): 139. http://dx.doi.org/10.20473/rlj.v1i2.1176.

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Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management, customers, suppliers and other stakeholders. Surabaya City Archives and Libraries use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in Surabaya City Archives and Libraries. The research method uses literature study with data collection tech

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Fahriyah, Fahriyah. "Marketing Strategy In Surabaya City Archieves And Library." Record and Library Journal 1, no. 2 (2018): 139. http://dx.doi.org/10.20473/rlj.v1-i2.2015.139-149.

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Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an as-needed basis to staff, management, customers, suppliers and other stakeholders. The Bodies of Archives and Libraries Surabaya City use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in The Bodies of Archives and Libraries Surabaya City. The research method uses literature st

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Guerrier, Alain. "Archives, action culturelle et marketing." La Gazette des archives 160, no. 1 (1993): 27–35. http://dx.doi.org/10.3406/gazar.1993.4180.

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Bhebhe, Sindiso, Njabulo Bruce Khumalo, and Mehluli Masuku. "“Worthiness” of Marketing Public Archives." New Review of Information Networking 24, no. 2 (2019): 105–20. http://dx.doi.org/10.1080/13614576.2019.1608575.

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Beard, Fred. "Archiving the archives." Journal of Historical Research in Marketing 10, no. 1 (2018): 86–106. http://dx.doi.org/10.1108/jhrm-08-2017-0044.

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Purpose When advertising historians began searching for substantial collections and archives of historical advertisements and marketing ephemera in the 1970s, some reported such holdings were rare. This paper aims to report the findings of the first systematic attempt to assess the scope and research value of the world’s archives and collections devoted to advertising and marketing ephemera. Design/methodology/approach Searches conducted online of the holdings of museums, libraries and the internet led to the identification and description of 179 archives and collections of historical signific

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Mari, Carlo. "Putting the Italians on bicycles: marketing at Bianchi, 1885-1955." Journal of Historical Research in Marketing 7, no. 1 (2015): 133–58. http://dx.doi.org/10.1108/jhrm-07-2013-0049.

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Purpose – The aim of this paper is to examine marketing practices within the bicycle industry. Design/methodology/approach – The paper utilizes both primary and secondary sources to provide a retrospective analysis of marketing strategy at the largest Italian bicycle company. Findings – The paper explains how marketing works at the Bianchi company and provides a detailed analysis of how it built its brand identity over time. Research limitations/implications – Very few primary sources were available. There was neither a company archive nor other archives. For the most part, the paper is based

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Wills, Jeanie. "Dorothy Dignam’s advocacy for women’s careers in advertising: 1920-1950." Journal of Historical Research in Marketing 10, no. 1 (2018): 21–36. http://dx.doi.org/10.1108/jhrm-01-2016-0001.

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Purpose This paper aims to examine how women working in the advertising industry during the 1920s and 1930s encouraged and resisted stereotypes about women to establish a professional identity. This seemingly paradoxical approach provided women with opportunities for professional development and network building. Dorothy Dignam is presented as a case study of one such advertising woman. She was a market researcher, a teacher, an advocate for women’s employment in advertising, a historian of women’s advertising clubs and a supporter of and a contributor to women’s professional networking. Desig

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Wiles, Bradley J. "Selling the Collections: Internal Marketing in Archives and Records Management." Collections 6, no. 1-2 (2010): 39–54. http://dx.doi.org/10.1177/1550190610006001-205.

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Carroll, Nathan. "Unwrapping Archives: DVD Restoration Demonstrations and the Marketing of Authenticity." Velvet Light Trap 56, no. 1 (2005): 18–31. http://dx.doi.org/10.1353/vlt.2006.0003.

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Harding, Graham. "“Advertisements of Every Kind to Bring Their Brand into Notoriety”: Branding and “Brandolatry” in the Nineteenth-Century Champagne Trade in Britain." Journal of Wine Economics 12, no. 4 (2017): 378–85. http://dx.doi.org/10.1017/jwe.2017.31.

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AbstractThis paper examines the branding and marketing techniques used to develop the British champagne market in the nineteenth century. It draws upon the archives of the major French champagne houses and the extensive collection of price lists and marketing material in the scattered archives of W. & A. Gilbey, the dominant wine distributor in nineteenth-century Britain, to focus on the period from 1850 to the early 1900s. This period saw the creation of a powerful marketing template centered on a group of premium brands that endured for well over a century and influenced champagne market

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Karamullaoglu, Nazife, and Ozlem Sandikci. "A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale." Journal of Historical Research in Marketing 11, no. 3 (2019): 317–38. http://dx.doi.org/10.1108/jhrm-04-2018-0016.

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Purpose This paper aims to understand how social, cultural and political economic dynamics inform packaging design. Specifically, it focuses on one of the oldest Turkish pasta brands, Piyale, and seeks to understand the impact of the changes in the macro-institutional structures on its packaging practices over the course of almost a century. Design/methodology/approach The analysis is mainly based on data collected through archival and documentary research. The archival data are gathered from various sources including the personal archives of the former managers, advertisements published in th

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Lamb Drover, Victoria. "ParticipACTION, Healthism, and the Crafting of a Social Memory (1971–1999)." Journal of the Canadian Historical Association 25, no. 1 (2015): 277–306. http://dx.doi.org/10.7202/1032805ar.

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Established in 1971, ParticipACTION was a social marketing company created to change the physical behaviour and personal views of Canadians through persuasive marketing techniques and re-enforced mass media branding. Charting the personal accounts of four influential historical actors, this paper explores the original motivations behind the establishment of ParticipACTION. Through oral history accounts, untapped archival records pulled from the ParticipACTION Archives, and government documents, this article follows the development of the ParticipACTION brand and its relationship with a nation

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Belk, Russell. "Examining Markets, Marketing, Consumers, and Society through Documentary Films." Journal of Macromarketing 31, no. 4 (2011): 403–9. http://dx.doi.org/10.1177/0276146711414427.

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Documentary film is over 100 years old and includes subgenres such as ethnography, historical film, docu-drama, propaganda, and advocacy videos. With numerous film archives, film festivals, special DVD issues of journals, inexpensive video recording and editing equipment, Internet distribution, and the phenomenal growth of archival Internet sites such as YouTube and Vimeo, there are now hundreds of millions of documentary films and videos available to the interested researcher. The author argues that the macromarketing field has greatly underutilized this vast resource and suggests examples of

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Eveleigh, Alexandra. "Marketing and social media: a guide for libraries, archives and museums." Archives and Records 37, no. 1 (2016): 119–21. http://dx.doi.org/10.1080/23257962.2016.1154830.

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McLean, Michelle. "Marketing and social media: A guide for libraries, archives and museums." Australian Library Journal 64, no. 3 (2015): 247. http://dx.doi.org/10.1080/00049670.2015.1048570.

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Wright, Trudi, and Edward Benoit III. "Technology Use in Designing Curriculum for Archivists: Utilizing Andragogical Approaches in Designing Digital Learning Environments for Archives Professional Development." Preservation, Digital Technology & Culture 48, no. 2 (2019): 85–94. http://dx.doi.org/10.1515/pdtc-2019-0005.

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AbstractTechnology has a significant impact in archival institutions. The creation and need to preserve digital records require archivists to have the necessary training, and ongoing professional development. In addition, technology is embedded in many archival processes, making knowledge of technology use vital for archivists. While technology may be a challenge for archivists in terms of archival management, it also presents a useful means to support training and professional development. This paper is based on the experimental research conducted by the researchers, as instructors, in develo

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Schwarzkopf, Stefan. "Marketing history from below: towards a paradigm shift in marketing historical research." Journal of Historical Research in Marketing 7, no. 3 (2015): 295–309. http://dx.doi.org/10.1108/jhrm-06-2015-0021.

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Purpose – The purpose of this article is to introduce the theme of this special issue. In doing so, the paper argues that marketing historical research is in need of a paradigmatic shift. Rather than privilege primary and secondary sources that preserve the perspectives and actions of corporate managers and of marketing academics, marketing historians need to open the historical narratives they construct much more than before to the experiences and voices of ordinary consumers, i.e. of those who actually shop and buy and choose. They also need to do more to incorporate into their narratives ex

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Seimu, Somo M. L. "THE COLONIAL COFFEE COMPULSION MARKETING POLICIES IN KILIMANJARO, TANZANIA." International Journal of Research -GRANTHAALAYAH 4, no. 5 (2016): 139–55. http://dx.doi.org/10.29121/granthaalayah.v4.i5.2016.2690.

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This is a historical study that utilises primary evidences from Tanzania National Archives (TNA) to examine the compulsion marketing policies imposed by the Tanzania’s colonial authority among small-scale native coffee producers in the slopes of Mount Kilimanjaro. The policies were provided under Section 36 of the 1932 co-operative legislation. Also, the 1934 Chagga Rule; and the 1937 Native Coffee (Control and Marketing) Ordinance, which became a key and permanent coffee marketing policy in Tanzania that granted the Moshi Native Coffee Board (MNCB) and KNCU monopoly over the native produced c

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Stole, Inger L. "“Selling” Europe on free enterprise." Journal of Historical Research in Marketing 8, no. 1 (2016): 44–64. http://dx.doi.org/10.1108/jhrm-07-2015-0024.

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Purpose – A number of scholars have explored the US Government’s postwar efforts, often in collaboration with the business community, to “sell America” to Americans themselves; others have documented the means through which such information was aimed at audiences behind the Iron Curtain. Few scholars have explored the use of the US “propaganda” to secure political loyalty and financial markets among Western allies, and fewer still have studied the government’s use of commercial marketing methods for this purpose. Attempting to fill a void, this paper aims to explore the US State Department’s p

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Tumbe, Chinmay, and Isha Ralli. "The four eras of “marketing” in twentieth century India." Journal of Historical Research in Marketing 10, no. 3 (2018): 294–311. http://dx.doi.org/10.1108/jhrm-06-2017-0031.

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Purpose The purpose of this study is to understand the evolution of “marketing” in the public and corporate discourse of twentieth-century India. Design/methodology/approach The paper draws its inferences from an analysis of the digital Times of India and Financial Times historical newspaper databases, the corporate archives of two leading Mumbai-based firms – Godrej in consumer goods and Cipla in pharmaceuticals and oral histories of marketing managers. Findings The paper identifies four eras of “marketing” in twentieth-century India. Era I (1910-1940) saw the emergence of agricultural “marke

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Novalska, Tetyana, and Vladislav Kasian. "Theoretical and Methodological Fundamentals of Internet Marketing Training in Specialty 029 “Information, Library and Archival Affairs”." Ukrainian Journal on Library and Information Science, no. 7 (June 4, 2021): 71–82. http://dx.doi.org/10.31866/2616-7654.7.2021.233297.

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The purpose of the article is to substantiate the theoretical and methodological foundations of educational innovation which is educational and professional program «Management of social and communication networks. Digital marketing», specialty 029 «Information, Library and Archival Affairs». The research methodology is based on a set of general scientific methods of generalization, systematization and forecasting. Hypothetical analysis made it possible to develop to identify the basic concepts that outline the theoretical and methodological platform for training Digital marketers in the speci

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Marchand, Roland. "Cultural history from corporate archives." Public Relations Review 16, no. 3 (1990): 105–14. http://dx.doi.org/10.1016/s0363-8111(05)80073-6.

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Vignesh Kandasamy, S., A. Madhu, P. K. Gupta, A. Niveditha, and K. Bordoloi. "LOCATION BASED ADVERTISING FOR MASS MARKETING." ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XLII-5 (November 19, 2018): 189–92. http://dx.doi.org/10.5194/isprs-archives-xlii-5-189-2018.

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<p><strong>Abstract.</strong> GIS and machine learning (ML) are powerful ICT tools in retail industry which helps the sellers understand their markets. For the consumers, however, there always lies an ambiguity with respect to the quality and quantity of the product to be purchased, vis-à-vis the price paid for it. Most retail businesses today adopt “Discount Pricing Strategies” or “Offers” to make new customers and increase sales. Owing to several establishments selling the same product and offering a variety of offers, the process of identifying the shops where the consumer

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Downey, Lynn. "Blue Denim by the Bay: The Levi Strauss & Co. Archives." Costume 43, no. 1 (2009): 150–65. http://dx.doi.org/10.1179/174963009x419782.

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The designer Bill Blass once famously stated that Levi's jeans are 'the best single item of apparel ever designed'. He may not have known, however, that his couture firm and Levi Strauss & Co. were two of only a handful of clothing companies to have formal archives programmes in place in the United States of America as the millennium approached. Established in 1989, the Levi Strauss & Co. Archives is now the benchmark for other denim and apparel companies who have recognized the usefulness of heritage in clothing design and marketing, among other business applications. This article sur

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Castellani, Paola, and Chiara Rossato. "On the communication value of the company museum and archives." Journal of Communication Management 18, no. 3 (2014): 240–53. http://dx.doi.org/10.1108/jcom-02-2012-0018.

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Purpose – The purpose of this paper is to see whether companies that have set up company museums and archives realise the communication potential of this tool and in what terms such potential may have been actualised. Design/methodology/approach – The paper opted for an in-depth study in order to get an insight into the perception of the communication potential of the museum and archives. All of the 52 companies associated with the association “Museimpresa” were contacted, the members of which are the main companies in Italy that have set up their own museum and archives. Each company has been

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Köse, Yavuz. "“The fact is, that Turks can’t live without coffee…” the introduction of Nescafé into Turkey (1952-1987)." Journal of Historical Research in Marketing 11, no. 3 (2019): 295–316. http://dx.doi.org/10.1108/jhrm-03-2018-0012.

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Purpose This paper aims to investigate the introduction of Nescafé, a brand of the Swiss multinational company Nestlé, into the Turkish market and examines the formative period (1952-1987) before it succeeded to become the most popular and leading coffee brand in Turkey. By that it aims to draw attention to Turkey as an interesting case in point for the study of the history of marketing practices in a non-Western context. Design/methodology/approach This study deploys a variety of largely unexplored material ranging from archival sources to newspaper reports and advertisements. In the first pa

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Tadajewski, Mark. "The Complete English Tradesman – business relations, trust, and honesty or ‘let’s rethink the history of relationship marketing’." Journal of Historical Research in Marketing 7, no. 3 (2015): 407–22. http://dx.doi.org/10.1108/jhrm-04-2015-0012.

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Purpose – This paper aims to provide a close reading of Daniel Defoe’s The Complete English Tradesman. It makes a case that many of the themes that Defoe engages with are consistent with later arguments offered by relationship marketing scholars. Design/methodology/approach – This is a close reading of one of Defoe’s most popular texts, The Complete English Tradesman. It links this discussion with relationship marketing tenets. Findings – Defoe pays considerable attention to key relational ideas, including the cultivation of a public perception of business honesty, the need to cater to custome

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Smulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.

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Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA, searched American archives without finding evidence of the kind of oversight often associated with the Americanization of advertising. Findings The paper concludes that American advertisers paid less attention to Australian advertising than the other way around. In addition, Australian and American advertising industries ag

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Stevenson-Parrish, Hollie. "Marketing Plans in Action: A Step-By-Step Guide for Libraries, Archives, and Cultural Organizations." Technical Services Quarterly 37, no. 2 (2020): 220–21. http://dx.doi.org/10.1080/07317131.2020.1728142.

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Lee Eden, Bradford. "Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations." Journal of Electronic Resources Librarianship 32, no. 2 (2020): 147. http://dx.doi.org/10.1080/1941126x.2020.1739857.

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Ellis, Robert B., and David S. Waller. "Marketing education at the University of Melbourne." History of Education Review 46, no. 1 (2017): 95–106. http://dx.doi.org/10.1108/her-12-2015-0030.

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Purpose The purpose of this paper is to analyse the early days of marketing education by observing the first “Marketing” subject in Australia, which was taught at the University of Melbourne, and comparing elements of the early subject to the introductory Marketing subject of today. Design/methodology/approach The information used for this study was obtained from material in the University of Melbourne Archives, including calendar entries, subject descriptions, and university announcements, as well as from interviews and correspondence with various people including those in academic and admini

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Gonsales, Flavia I. "Social marketing for museums: an introduction to social marketing for the arts and culture sector." RAUSP Management Journal 56, no. 3 (2021): 314–33. http://dx.doi.org/10.1108/rausp-08-2020-0194.

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Purpose The paper aims to introduce social marketing (SM) as a tool to overcome the low cultural participation, a problem of the arts and culture sector that has worsened in the post-pandemic scenario. Design/methodology/approach The study uses a multidisciplinary literature review (SM, museum marketing, museology and cultural policy) to address the problem of museums and other cultural heritage institutions, at both the macro-level (prevailing cultural policies and antecedents, barriers and consequences to cultural participation) and micro-level (challenges faced by museums in the 21st centur

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Barretta, Paul G. "Tracing the color line in the American music market and its effect on contemporary music marketing." Arts and the Market 7, no. 2 (2017): 213–34. http://dx.doi.org/10.1108/aam-08-2016-0016.

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Purpose The purpose of this paper is to provide an in-depth consideration of the color line in the US music market, much deeper treatment than that of a superficial social construct. Design/methodology/approach Content analysis was performed using archives from the Performing Arts Division of the New York Public Library. Findings A complex intersection of social and capitalist influences is fueled by culture and economics, filtered through the contributions of artists and media. Six major categories: social, media, artist, culture, industry, and economics contribute to its development and prop

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Pressey, Andrew. "A quiet revolution." Journal of Historical Research in Marketing 9, no. 4 (2017): 511–34. http://dx.doi.org/10.1108/jhrm-05-2017-0018.

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Purpose The study aims examine the popular master narrative that marketing education in Britain first appeared in the 1960s and understand if its origins can in fact be traced to an earlier period. This is undertaken through an examination of the courses taught from 1902 to 1969 at the Faculty of Commerce, University of Birmingham, Great Britain. Design/methodology/approach The study draws on a number of primary source materials held at the archives at the Cadbury Research Library, University of Birmingham, that are related to the Faculty of Commerce. Findings The study identifies that marketi

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Merlo, Elisabetta, and Mario Perugini. "The revival of fashion brands between marketing and history." Journal of Historical Research in Marketing 7, no. 1 (2015): 91–112. http://dx.doi.org/10.1108/jhrm-02-2013-0007.

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Purpose – The purpose of this paper is to shed light on the contribution that history can give to marketing strategies aimed at revitalizing fashion brands. It focuses on the revival strategy implemented in recent years by the Pucci fashion company. Design/methodology/approach – The analysis is carried out in four parts. Marketing literature dealing with “brand revival” is reviewed in the first part. The second and the third part deal with the main characteristics featured, respectively, by the original and restored Palio and Vivara collections. In the fourth part, by applying the key concepts

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Hirschmüller, Albrecht. "E. Merck und das Kokain." Gesnerus 52, no. 1-2 (1995): 116–32. http://dx.doi.org/10.1163/22977953-0520102010.

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Documents from the archives of the pharmaceutical company, E. Merck, Darmstadt, shed light on research, production, and marketing of cocaine and other coca alkaloids. When cocaine proved to be a local anaesthetic in 1884 the market expanded enormously. The production of E. Merck is compared with that of other companies in Germany and abroad. Freud, who published on cocaine from 1884 to 1887, was in contact with E. Merck and performed clinical studies for them as well as for an American company.

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Cline, Tyler, and Molly Marcusse. "Building a Brand and Telling a Story in Perpetual Crisis: Launching a Sustainable Archives Marketing Strategy." Public Services Quarterly 14, no. 3 (2018): 265–74. http://dx.doi.org/10.1080/15228959.2018.1488644.

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D’Silva, Joanne, Erin O’Gara, and Nicole T. Villaluz. "Tobacco industry misappropriation of American Indian culture and traditional tobacco." Tobacco Control 27, e1 (2018): e57-e64. http://dx.doi.org/10.1136/tobaccocontrol-2017-053950.

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ObjectiveDescribe the extent to which tobacco industry marketing tactics incorporated American Indian culture and traditional tobacco.MethodsA keyword search of industry documents was conducted using document archives from the Truth Tobacco Documents Library. Tobacco industry documents (n=76) were analysed for themes.ResultsTobacco industry marketing tactics have incorporated American Indian culture and traditional tobacco since at least the 1930s, with these tactics prominently highlighted during the 1990s with Natural American Spirit cigarettes. Documents revealed the use of American Indian

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Olsen, Barbara. "Liminality in Advertising from the Mad Men Era." Journal of Business Anthropology 1, no. 1 (2016): 77. http://dx.doi.org/10.22439/jba.v1i1.4961.

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This article reflects an evolving anthropologist’s marketing career during the 1970s, before anthropology was truly welcomed as contributor to business strategy. I worked on several accounts mentored by a brilliant but conflicted creative director-guru-boss, an experience resulting in this reflexive advertising narrative punctuated by periods of liminality. I used my agency archives from the 1970s and field notes (or advertising log) as my data set to reflect this period. My field journey traversed the Mad Men era, immortalized in the AMC TV series about the 1960s and beyond, where creative di

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Stole, Inger L. "The business of government is advertising." Journal of Historical Research in Marketing 10, no. 4 (2018): 358–82. http://dx.doi.org/10.1108/jhrm-01-2018-0005.

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PurposeThe purpose of this study is to analyze the increasingly congenial relationship between business and government that developed in the immediate post Second World War period. This study explores the subtle, but systematic, uses of advertising for propaganda purposes to secure American political and commercial world dominance. It locates the relationship between the US Government and the Advertising Council as key components in a strategy to blur the lines between political and commercial messages. In addition to study the relationship between the two stakeholders, the study identifies so

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Suhaibah, A., U. Uznir, A. A. Rahman, F. Anton, and D. Mioc. "3D GEOMARKETING SEGMENTATION: A HIGHER SPATIAL DIMENSION PLANNING PERSPECTIVE." ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XLII-4/W1 (September 29, 2016): 1–7. http://dx.doi.org/10.5194/isprs-archives-xlii-4-w1-1-2016.

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Geomarketing is a discipline which uses geographic information in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing such as price, promotion or geo targeting. The analysis of geomarketing data use a huge data pool such as location residential areas, topography, it also analyzes demographic information such as age, genre, annual income and lifestyle. This information can help users to develop successful promotional campaigns in order to achieve marketing goals. One of the common activities in geomarketing is market segmentation. Th

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Nash, Andrew. "‘Not to everybody's palate’: Advertising Proust and More Pricks Than Kicks." Journal of Beckett Studies 28, no. 2 (2019): 129–45. http://dx.doi.org/10.3366/jobs.2019.0264.

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This essay analyses the marketing of Beckett's first two commercially published books, Proust and More Pricks than Kicks, through an examination of the advertising records held in the archives of Chatto & Windus. It establishes the context in which the firm advertised the books in newspapers and literary periodicals by outlining contemporary attitudes towards the marketing of literature and the increased expenditure on book advertising by publishers in the 1930s. Proust is discussed within the context of the exposure afforded to other titles in the Dolphin Books series, while the unusual c

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Merzeau, Louise. "Digitale Fotografien: für einen öffentlichen Gedächtnisraum." Zeitschrift für Medien- und Kulturforschung 1, no. 1 (2010): 63–76. http://dx.doi.org/10.28937/1000106300.

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The modalities of the production, archiving, distribution (marketing) and societal assimilation of digital photography are producing a new economy of form and perspective. When digital photos become physical surfaces and blogs are organized into active archives, the collective public memory is transformed in the tension between two divergent poles: Privatization and standardization of photomemory in the photo data banks of large agencies on one hand, and, on the other hand rhizomatic interlacing, proliferative network memory, which, during this process, evolves into a virtual, imaginary museum

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Hayes, Mick. "“Don’t blame the shopkeeper!!”." Journal of Historical Research in Marketing 9, no. 4 (2017): 359–85. http://dx.doi.org/10.1108/jhrm-06-2017-0025.

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Purpose The purpose of this paper is to illustrate the impact of zoning and pooling on brands, something not covered in depth in the historical literature. Also, the paper is intended to present research into how brands in the food, drink and confectionery industries during the Second World War used advertising in response to the government control of the market. Design/methodology/approach This paper is based on a close reading and interpretation of food, drink and confectionery brands advertisements from the Daily Express and Daily Mirror newspapers across the Second World War. Building on t

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Knight, Alan. "Mexican Peonage: What Was It and Why Was It?" Journal of Latin American Studies 18, no. 1 (1986): 41–74. http://dx.doi.org/10.1017/s0022216x00011160.

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Our knowledge of Mexican agrarian history has been greatly enhanced by hacienda studies, based on original hacienda archives. Inter alia, these have finished off for good the old notion of ‘feudal’ hacendados who spurned profit for prestige. But if – thanks to their reliance on hacienda accounts – these studies have shed light on hacienda marketing and profit-maximizing, they have told us less about the hacienda's internal workings. The hacienda's relations of exchange are, therefore, better understood than its relations of production. And, from some theoretical perspectives, it is the latter

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Bergman, Yoel. "Nobel’s Russian Connection." Vulcan 2, no. 1 (2014): 41–62. http://dx.doi.org/10.1163/22134603-00201002.

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Nobel’s Russian connection has surfaced recently in a letter sent by him to the Russian Minister of War, reporting on progress during 1889 and 1890 on his new smokeless powder, Ballistite. The letter was found in Swedish archives with other documents, indicating that Russian army officials maintained ties with Nobel, and received a large number of Ballistite samples. Nobel’s involvement with Russian development was not described before by major written sources in English. The documents have also exposed Nobel’s difficulties in production and marketing across Europe, from mid 1889 to mid 1890.

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