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Journal articles on the topic 'Art brand building'

Author: Grafiati

Published: 25 November 2024

Last updated: 31 July 2025

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1

Sjöholm, Jenny, and Cecilia Pasquinelli. "Artist brand building: towards a spatial perspective." Arts Marketing: An International Journal 4, no. 1/2 (2014): 10–24. http://dx.doi.org/10.1108/am-10-2013-0018.

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Purpose – The purpose of this paper is to analyse how contemporary artists construct and position their “person brands” and reflects on the extent to which artist brand building results from strategic brand management. Design/methodology/approach – A conceptual framework proposes a spatial perspective on artist brand building to reach an analytical insight into the case of visual artists in London. The empirical analysis is qualitative, based on serial and in-depth interviews, complemented by participant observations. Findings – Artist brand building relies on the creation and continuous redef

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Lee, Jisoo, and Jong Woo Jun. "Personal Branding in Art: A Focus on In Depth-Interview with Art Workers." Korean Society of Culture and Convergence 45, no. 5 (2023): 305–17. http://dx.doi.org/10.33645/cnc.2023.05.45.05.305.

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This study viewed art as an industry and discussed strategies for artists to establish themselves as important members of the art market. The brand strategy of viewing and managing individual artists as an independent personal brand was explored. We explored the potential of individual brands for Kim Whanki, Kim Tscang-yeul, and Lee Kang-so to find out about the brand identity of Korean artists. In-depth interviews were conducted with people in the art industry. They answered that building an artist's identity, continuity of activity, and active use of SNS are important factors for artists to

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Sun, Minjie. "Research on Rural Art Design and Brand Buildings." International Journal of Asian Social Science Research 2, no. 2 (2025): 58–69. https://doi.org/10.70267/ijassr.250202.5869.

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Compared with cities, the countryside is characterized by simple folk customs, a natural ecology and a leisure lifestyle. As a unique form of creation, rural art is deeply rooted in the soil of regional culture, outlining an aesthetic outline that is completely different from other art genres with distinctive local characteristics. This strong regional attribute naturally gives the rural art brand a distinctive local identity, making it a unique cultural charm and recognizable in the art market. This study uses the literature research method as the core method, deeply excavates the unique attr

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Yanti, Putu Dea Anggita, and Muhamad Sulhan. "Tiktok Micro Influencer as a New Communication Marketing Tactic in Building Brand Equity." International Journal of Social Science and Business 7, no. 4 (2023): 1004–11. http://dx.doi.org/10.23887/ijssb.v7i4.60384.

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Marketing influencer is a recent phenomenon occurs due to the marketing era 4.0. This study aimed at elaborating Tiktok micro influencer as a communication tactic in marketing field to build brand equity at WYAH Art & Creative Space Ubud. Qualitative method was used as a research design particularly by adapting case study model. The subjects were one Tiktok micro influencer, 2 visitors, and 2 marketing staffs of WYAH Art & Creative Space Ubud. The data were collected by conducting observation, interview, and document analysis through the use of observation sheet and interview guide. Th

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Chervinska, Lesia. "Event Brand Building as a Technology for Promoting the National Image." Issues in Cultural Studies, no. 36 (December 28, 2020): 269–79. https://doi.org/10.31866/2410-1311.36.2020.221075.

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The purpose of the article is to find out the specifics of event brand building, which provides opportunities to gain significant competitive advantages and attract the necessary tools for further evolution, which is vital for Ukraine concerning its investment prospects. The research methodology is based on the use of the principles of historicism, analysis, objectivity and consistency. The scientific novelty lies in the comprehensive review of the critical features of professional event brands building in the regions to cultivate a state image within the cooperation between stakeholders. Conc

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L. Rodner, Victoria, and Finola Kerrigan. "The art of branding − lessons from visual artists." Arts Marketing: An International Journal 4, no. 1/2 (2014): 101–18. http://dx.doi.org/10.1108/am-02-2014-0013.

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Purpose – The purpose of this paper is to highlight the importance of the field of visual arts marketing in the development of wider branding theory and practice. Drawing on examples from visual artists and the art mechanism that connects them, the paper reveals how artists and art professionals foster various types of capital (social, cultural, symbolic) as a way of developing a brand name, ensuring longevity in the field, and gaining financial value on the market. Design/methodology/approach – As a conceptual paper, the authors draw on a range of published works as well as examples from the

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Limantara, Quina Reivaldi. "Exploring the Role of Generative Artificial Intelligence in Crafting Brand Experiences: Insights from Selected Case Studies." International Journal of Creative Multimedia 5, no. 2 (2024): 88–100. http://dx.doi.org/10.33093/ijcm.2024.5.2.6.

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This study explores the role of Generative Artificial Intelligence (GAI) in enhancing brand experiences, focusing on selected case studies from a niche art gallery and a global beverage brand. Generative AI - a subfield of AI - is a smart tool that can autonomously generate content, offering exciting possibilities for brand storytelling and consumer engagement through descriptive text prompts. In today's experience-driven economy, brands are no longer just offering commodities, goods, and services, they are striving to create personalised experiences to make them more memorable and meaningful

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Jha, Ananya, and Ritambhara Jha. "The Art and Science of Marketing: Building the Ideal Media Mix Model." Journal of Marketing & Supply Chain Management 1, no. 1 (2022): 1–2. http://dx.doi.org/10.47363/jmscm/2022(1)127.

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In an era of fractured media landscapes and fleeting consumer attention, crafting the ideal marketing media mix has become an intricate puzzle. This paper navigates the labyrinthine path towards an effective and dynamic blend of channels, ensuring brand messages resonate with the ever-evolving digital audience. By prioritizing audience understanding, aligning with strategic goals, selecting the right channels, and implementing machine learning based modeling, brands can orchestrate a symphony of strategies that captivate consumers and drive meaningful results. The paper also emphasizes the nee

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Xie, Fang, and Hao Zhang. "Dior and Cinematic Art: The Aesthetic Deconstruction and Cultural Significance of Fashion Film Narratives." Frontiers in Art and Design 1, no. 1 (2025): p1. https://doi.org/10.30560/fad.v1n1p1.

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Movies have witnessed a growing diversity in their content, form, and means of expression. This diversity has shattered the confines of traditional mainstream cinema, transforming the medium into a vehicle for capital operations and brand marketing. Fashion has adeptly employed the cinematic realm to foster communication between fashion brands and their audiences, effectively bridging the gap between the public and the world of fashion through unique storytelling techniques. In this article, we will use Christian Dior as a case study, delving into specific films as the starting point for our d

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Kim, Hanbyul, and Sunyoung Kim. "A Study on Brand Building Plan of Anyang Public Art Project(APAP) - Focused on the Brand Myth Building Model -." Journal of Region & Culture 10, no. 3 (2023): 77–96. http://dx.doi.org/10.26654/iagc.2023.10.3.077.

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Xu, Yueqing. "Research on the Artistic Construction of Luxury Brands from the Perspective of Brand Culture Communication." Highlights in Business, Economics and Management 2 (November 6, 2022): 387–94. http://dx.doi.org/10.54097/hbem.v2i.2392.

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With the rejuvenation and diversification of the luxury market, luxury brands face the challenge of maintaining economic growth while considering the challenges of brand image building and customer loyalty. There is growing evidence that the younger generation of customers will gradually become the protagonists of the luxury market. One of the customer journeys they care most about is matching personal and brand values and the consumption experience. From this perspective, this article uses case studies, comparative studies, and literature research, taking Cartier Beyond Boundaries - Cartier P

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Qin, Wei. "An Analysis of the Development and Marketing Strategy of Art Merchandise in Art Museums." Highlights in Art and Design 2, no. 1 (2023): 44–48. http://dx.doi.org/10.54097/hiaad.v2i1.5323.

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There have been many limitations and lags in the commercial operation of public art institutions, while art merchandise is an important business for the commercial operation and profitability of art museums. How to make profits in the market while still building an art brand image has been the priority for art museum operators to think and study. This paper examines the new experiences and innovative initiatives of public art museums in the art merchandising business through the case of the National Museum of Modern and Contemporary Art, Korea (MMCA). First, through the experience of operating

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Buschgens, Mark, Bernardo Figueiredo, and Kaleel Rahman. "How brand visual aesthetics foster a transnational imagined community." European Journal of Marketing 53, no. 11 (2019): 2268–92. http://dx.doi.org/10.1108/ejm-10-2017-0655.

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Purpose The purpose of this paper is to investigate how visual aesthetic referents used in branding can help foster a transnational imagined community (TIC). The authors use brands embedded with Middle Eastern visual aesthetics as a research context. As such, the study aims to examine how Middle Eastern non-figurative art is used by non-Middle Eastern brands to foster an imagined Middle Easternness. Design/methodology/approach Through a critical visual analysis, the authors apply a visual social semiotic approach to Middle Eastern art canons to better understand the dimensions of transnational

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Li, Ming, Chee Hua Chin, Shangke Li, Winnie Poh Ming Wong, Jun Zhou Thong, and Kang Gao. "The Role of Influencing Factors on Brand Equity and Firm Performance with Innovation Culture as a Moderator: A Study on Art Education Firms in China." Sustainability 15, no. 1 (2022): 519. http://dx.doi.org/10.3390/su15010519.

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Presently, particularly in China, the market for art education is still in the growth stage of industrial development. Nevertheless, there is a huge number of art education businesses competing for a share of China’s art education industry, which is of a very modest size. Given the evolution of the economy and innovative culture, it is of the utmost necessity to comprehend both brand equity and corporate success in the present day. This study explored the relationship between brand equity and company performance under the adjustment of innovation culture using Chinese art education businesses

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Fei, Yutong. "The Strategy and Practice of New Media Marketing in Rural Art Brand Building: Xuancheng Xicun Huagu Theater as An Example." International Journal of Asian Social Science Research 2, no. 1 (2025): 44–53. https://doi.org/10.70267/g8a5n286.

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In the context of the internet, shaping rural art brands with new media marketing has become an important means to realize rural strategies. To explore the feasibility and practical value of new media marketing in the branding of traditional rural culture, this article selects Xuancheng Xicun Huagu Theater as a case study, aiming to clarify how digital communication can expand the influence of the Xuancheng rural brand. The article combines multiplatform data for quantitative and qualitative analysis, adopts the research methods of field interviews, questionnaires and onsite observations, and

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Kim, Sun Young, and Hee-young Song. "A Study on the Strategy of Brand Building in the Tongyeong Theater Arts Festival: Focused on the Strategy of Brand Construction." Korean Society of Culture and Convergence 44, no. 11 (2022): 405–17. http://dx.doi.org/10.33645/cnc.2022.11.44.11.405.

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The need for brand building is growing at local arts festivals. Therefore, this study tried to contribute to the establishment of the brand strategy of the local art festival by analyzing the brand construction status of the Tongyeong Theater Arts Festival(TTAF) as a brand myth construction model. As a result of the study, in terms of the dominant ideology, the TTAF was exposed to negative perceptions such as their own league, low artistic level, and doubts about individuality and creativity, as commonly found in other regional festivals. In addition, the desires of consumers and masses were m

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Moffett, Todd. "The Sorcerer in Sword Art Online: A Glance at the Archetype." Popular Culture Review 35, no. 1 (2024): 11–45. http://dx.doi.org/10.1002/j.2831-865x.2024.tb00808.x.

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ABSTRACTSome villains in the anime Sword Art Online are influenced by the sorcerer archetype, drawn from legends of fairyland, medieval tales of hostile magicians, and the ancient figure of the shaman. The concentration of sorcerers in SAO makes it fertile ground for tracing the archetype in both Western and Japanese sources before turning to how SAO uses those influences in its world‐building and in the development of its own brand of sorcerer.

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Pandey, Mithilesh, and Rajesh Poonia. "Punjabi Jutti: the case of a missing brand." Emerald Emerging Markets Case Studies 10, no. 4 (2020): 1–25. http://dx.doi.org/10.1108/eemcs-03-2020-0071.

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Learning outcomes The learning outcomes are as follows: to familiarize students with the concept of segmentation, targeting and positioning; to make students understand the need and process of building a brand; to help students to identify the market gap and meet customer’s requirement by delivering the right value proposition; and to examine the feasibility of business opportunity, develop a business plan and run a successful firm. Case overview/synopsis This case is about the quest of three MBA students who accidentally get into argument about footwear brands. This argument leads them to Pun

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Chiang, Chien-Ting, and Ying-Chieh Chen. "The Effect of Destination Brand Identity on Tourism Experience: The Case of the Pier-2 Art Center in Taiwan." Sustainability 15, no. 4 (2023): 3254. http://dx.doi.org/10.3390/su15043254.

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This paper examines the tourism destination brand identity and brand experiences which can influence visitors’ intention to recommend. The study of the importance of destination brand identity and brand experiences in the context of Taiwan has shaped some important insights with the potential to enhance the attractiveness of cultural and creative sectors. In this study, this paper explores perceptions of destination brand identity (tourism brand perception and tourism brand self-concept) and brand experiences. The analysis draws upon data collected at the Pier-2 Art Center in Taiwan in 2019, u

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Legia, Mariska. "Multisensory Stimulation as Rebranding Strategy for Community Empowerment in CIDCO." Ultimart: Jurnal Komunikasi Visual 18, no. 1 (2025): 52–65. https://doi.org/10.31937/ultimart.v18i1.4159.

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Creative Business of Diffable Community (CIDCO) is an inclusive art community that empowers children with disabilities through creative art practices. Despite its products' high aesthetic and social value, CIDCO faces challenges in building a consistent and emotionally resonant brand identity for the public. This study aims to formulate a multisensory rebranding strategy to enhance emotional bonds with the audience and increase awareness of the social values carried. A descriptive qualitative approach is used through literature studies, participant observations, and in-depth interviews with

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Baumgarth, Carsten, and Daragh O’Reilly. "Brands in the arts and culture sector." Arts Marketing: An International Journal 4, no. 1/2 (2014): 2–9. http://dx.doi.org/10.1108/am-08-2014-0028.

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Purpose – The purposes of this editorial are first, to review the background to, and development of, the Special Issue call for papers issued in March 2013 on the topic of “Brands in the Arts and Culture Sector”, second, to introduce the eight papers in the double issue (seven in the Special Issue plus one paper (by Caldwell)) which was submitted to the journal in the normal course and whose topic fits well with the arts and cultural branding topic, and third, to set out a framework designed to facilitate the analysis of individual arts and cultural brands, as well as the directions for future

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Radermecker, Anne-Sophie V. "Buy one painting, get two names. On the valuation of artist collaborations in the art market." Arts and the Market 10, no. 2 (2020): 99–121. http://dx.doi.org/10.1108/aam-10-2019-0030.

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PurposeTo analyze the market reception of multi-authored works of art through the lens of collaborative old master paintings (“formal/prestige collaboration”). This paper tests whether multi-authored attribution strategies (i.e. naming two artists as brand names) affect buyers' willingness to pay differently from single-authored works in the auction market.Design/methodology/approachThis case study focuses on collaborative paintings by Flemish masters, based on a data set comprising 11,630 single-authored and collaborative paintings auctioned between 1946 and 2015. Hedonic regressions have bee

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Sutanto, Shienny Megawati, Agung Eko Budi Waspada, and Ganal Rudiyanto. "MERCHANDISE SEBAGAI PENDUKUNG VISUAL BRANDING UNTUK KEKAYAAN INTELEKTUAL LOKAL." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 2, no. 2 (2020): 231. http://dx.doi.org/10.25105/jsrr.v2i2.8236.

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<br /><div>Merchandise to support visual branding for local intellectual property merchandise as a support for visual branding for local intellectual property. Intellectual property are creative works that arise or born from human intellectual abilities can be in the form of technology, science, art and literature. These works were produced on the intellectual ability of humans through the outpouring of time, energy, thought, creativity, and taste. An intellectual property brand especially domestic brand needs a strategy</div><div>to increase their brand exposure in ord

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GERAGA, MAGDALENA. ""I WILL HIRE HIS MAJESTY'S DRIVER". A STORY ABOUT THE SEARCH FOR AN EMPLOYEE, I.E. NARRATOLOGY IN PRACTICE." sj-economics scientific journal 33, no. 2 (2019): 69–82. http://dx.doi.org/10.58246/sjeconomics.v33i2.16.

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Job advertisements are a very important element of the recruitment process. Among other things, it depends on them whether the company will appear as an attractive place for specialists. Atypical job advertisements, based on narratology, i.e. the art of telling stories, have three goals: interest, building a brand and finding suitable candidates. The article is an attempt to analyze several job advertisements in the context of narratology and to answer the question about their value.

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Vuković, Milovan, Dejan Dašić, and Aleksandra Vuković. "Marketing public relations in textile industry." Tekstilna industrija 72, no. 2 (2024): 48–56. http://dx.doi.org/10.5937/tekstind2402048v.

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This research paper explains the importance of public relations and its role of public relations in textile organization. Public relations are the art and social science of that link inside and outside the organization together. PR in the textile industry plays a crucial role in building and maintaining a positive company image. The aim of this paper is to highlight the role and importance of public relations in creating a strong brand through effective communication with the public, customers, and partners. Additionally, PR strategies help in managing crisis situations and preserving the comp

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Zheng, Zexi. "The Innovative Application of Hubei Shadow Play Art in Literary and Creative Stationery." Highlights in Art and Design 5, no. 2 (2024): 49–53. http://dx.doi.org/10.54097/hiaad.v5n2.10.

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Hubei shadow play art, as a national intangible cultural heritage, has a long history and unique artistic charm. This study focuses on the innovative application of this art form in the emerging cultural and creative stationery industry, and analyzes its current situation in the contemporary cultural and creative field as well as the problems and challenges it faces. By extracting the classic elements of Hubei shadow play art, combined with modern design and production technology, this paper explores the innovative transformation mode and market feedback of shadow play art in cultural and crea

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Tleuken, Aidana, Galym Tokazhanov, Mert Guney, Ali Turkyilmaz, and Ferhat Karaca. "Readiness Assessment of Green Building Certification Systems for Residential Buildings during Pandemics." Sustainability 13, no. 2 (2021): 460. http://dx.doi.org/10.3390/su13020460.

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One of the consequences of COVID-19 pandemic is the momentum it has created for global changes affecting various aspects of daily lives. Among these, green building certification systems (GBCSs) should not be left behind as significant potential modifications may be required to ensure their versatility for residential buildings due to the new pandemic reality. The present study aims to evaluate the readiness of chosen GBCSs for a proper assessment of existing residential housing sustainability in a post-pandemic world. Based on a literature review of the state-of-the-art data sources and round

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Babin, Jessica, and John Hulland. "Exploring online consumer curation as user-generated content." Spanish Journal of Marketing - ESIC 23, no. 3 (2019): 325–38. http://dx.doi.org/10.1108/sjme-07-2019-0053.

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Purpose Some consumers are engaged in online curation, a type of user-generated content, in ways that can be impactful for brands. An example of online curation includes organizing themed collections of product images on Pinterest. The purpose of this paper is to present a framework of online consumer curation, introducing this topic to the marketing literature. Design/methodology/approach Through the analysis of the business and academic literature, as well as a careful study of many examples of online consumer curation, the authors present a framework for understanding online consumer curati

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Drakopoulou, Konstantina. "THE GRAFFITI COVERING OF THE NATIONAL TECHNICAL UNIVERSITY OF ATHENS AND ITS POLITICO-CULTURAL SYMBOLISM." ARTis ON, no. 5 (January 4, 2018): 159–67. http://dx.doi.org/10.37935/aion.v0i5.140.

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Artistic activity which violates urban space is based on the aesthetics of vandalism; it underscores the emergence of the artist as a guerrilla fighter and a defacer, reminiscent of art practices developed during the historical and the post-war avant-garde. The intervention of three graffiti artists, who completely covered the southern annex facades of the National Technical University of Athens’ neoclassical building with large-scale black and white abstract patterns in March 2015, can be understood within the framework of trauma theory and destruction art, as explained by the art historian K

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Wijaya, Ariani, Astrid Kusumowidagdo, and Stephanus Evert Indrawan. "KONSEP GRAPHIC INDUSTRIAL PADA DESAIN INTERIOR PERUSAHAAN SOUVENIR & GIFT BERBASIS KARIKATUR DI SURABAYA." KREASI 2, no. 1 (2017): 34–55. http://dx.doi.org/10.37715/kreasi.v2i1.263.

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Nowadays community lifestyle has rapidly growing in society, these are directly affecting the business development in Indonesia especially souvenir and gift business that specialized in face caricature, Illustration and silhouette. Communities are often having a difficulty to find a souvenir & gift that are unique and memorable yet multifunctional. These souvenir and gift are commonly used in variety events such as graduation, farewells, anniversaries and so on. Although consumers required to have a direct inspection of product quality, shape, and function. However these caricature souveni

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Runzhi, Wang, and Olha Hanotska. "Prospects for the Art Packaging Design Development." Demiurge: Ideas, Technologies, Perspectives of Design 7, no. 2 (2024): 303–20. http://dx.doi.org/10.31866/2617-7951.7.2.2024.315466.

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The article is dedicated to studying the prospects for the development of art packaging design and identifying the characteristic features of this field. The primary objective of the research is to analyse current trends and prospects for the development of art packaging design, determine its role in shaping consumer demand, and assess the impact of aesthetic and functional aspects on consumer choice. The research methodology involves a comprehensive approach, including the study of literature on the topic and the research of successful examples of art packaging made by students of the Master’

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Andersen, Peter Bach, Seyedmostafa Hashemi Toghroljerdi, Tiago Sousa, Thomas Meier Soerensen, Lance Noel, and Bjoern Christensen. "The Parker Project: Cross-Brand Service Testing Using V2G." World Electric Vehicle Journal 10, no. 4 (2019): 66. http://dx.doi.org/10.3390/wevj10040066.

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The Parker project sought to experimentally validate that contemporary series-produced electric vehicles (EVs), capable of V2G, are ready to participate in a number of advanced grid services. In such services, the timing, size and direction of power and energy exchanged between the EV battery and grid is controlled as to support either a single building, the local neighborhood or the regional power system. Vehicles purposely designed for such services are referred to as grid integrated electric vehicles (GIVs). The field of research, describing how GIVs may be used to actively support the powe

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Salimova, Elvira. "Navigating the Success Parameters in Global Markets." IMAQ Journal 1, no. 2024 (2024): 31–37. https://doi.org/10.5281/zenodo.10614619.

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In the dynamic global marketplace, achieving success necessitates a strategic orchestration of critical elements such as brand management, market research, customer service, international trade, fulfillment management, and business development. A consistent global brand identity is paramount for resonance across diverse markets. Although market research provides invaluable insights, strategic tailored guidance to the specific needs and cultural nuances of global markets but central to success is the customer service, a cornerstone fostering satisfaction and building enduring loyalty through pe

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Saeid Basiri, Saeid Basiri, Mehdi Farzpourmachiani Mehdi Farzpourmachiani, Mehrdad Fojlaley Mehrdad Fojlaley, and Snjezana Baroness Rajacic. "Entrepreneurship and the Art of Calligraphy." International Journal of Advances in Engineering and Management 7, no. 4 (2025): 240–47. https://doi.org/10.35629/5252-0704240247.

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Calligraphy, as one of Iran's most distinctive and esteemed visual arts, occupies a significant place within its cultural landscape. However, in the contemporary art market, artistic creation alone is insufficient for sustained success. Artists must navigate the complexities of entrepreneurship to establish viable careers and secure their position within the evolving art economy. This research investigates the intricate relationship between entrepreneurship and calligraphy, identifying both the challenges and opportunities faced by calligraphers in this domain. Furthermore, this study aims to

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Kurilov, Vladimir N. "Novosibirsk State Academic Opera and Ballet Theater in fine arts and design." Vestnik Tomskogo gosudarstvennogo universiteta. Kul'turologiya i iskusstvovedenie, no. 54 (2024): 146–54. https://doi.org/10.17223/22220836/54/13.

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The Novosibirsk State Academic Opera and Ballet Theater is an architectural monument of federal significance. Most of the metropolis residents consider it as the brand of the city. Architects and designers strongly support this opinion. However, the attitude of the artists towards this building is rather contradictory. The author explores the ambiguous reflection of the image of the opera house in the works of Novosibirsk artists of different periods. He goes into detail describing the internal political situation during the design and construction of the theater, which has far-reaching conseq

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GROSS, Eduard Claudiu. "The Artists in the Branded World. A Theoretical Approach to Artist Personal Branding." Journal of Media Research 15, no. 2 (43) (2022): 56–68. http://dx.doi.org/10.24193/jmr.43.4.

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This paper presents the need for artists to develop the ability to promote their work through marketing and communication theories. Currently, marketing is not an essential component for art faculties and artists in general. Through Personal Branding, emerging artists would have the chance to grow and build their audience and reputation without depending on curators, art critics, and museums. This paper emerges in a difficult context for the arts sector following an unprecedented health crisis that has deeply affected the labor market. In addition to summarizing the current literature, this st

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Galli, Raoul. "Kungliga Akademien för de fria konsterna." Kulturella Perspektiv – Svensk etnologisk tidskrift 19, no. 4 (2010): 26–40. http://dx.doi.org/10.54807/kp.v19.28231.

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This article is based on fieldwork in a house. It discusses how different forms of capital are being transformed in direct or indirect connection to activities of The Royal Swedish Academy of Fine Arts, some of its members, and some of their social relations. Capital accumulation and transformation in predominantly symbolic economies, such as the field of art production, are normally long-term projects and therefore difficult to grasp through ethnographic observations. Here, the starting point is precisely a set of observations made of different artistic enterprises taking place in and around

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You, Wenyue. "Construction and Innovative Development of Modern Inheritance System for Tibetan Thangka Drawing Skills." International Journal of Education and Humanities 19, no. 1 (2025): 163–67. https://doi.org/10.54097/k9kany66.

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This article discusses the construction and innovative development path of Tibetan Thangka drawing skills. As a treasure of Tibetan religious painting art, Thangka has profound historical and cultural value and unique artistic style. Its drawing skills strictly follow traditional rituals, integrate the multiple connotations of religion, culture and art, and are an important carrier of Tibetan culture. However, the traditional inheritance model of Thangka faces many challenges in modern society, such as the limitations of master-apprentice inheritance, insufficient policy support, and weakening

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Liang, Leixiaoai. "The Application and Effect Analysis of Emotional Expression in Broadcasting and Hosting." Advances in Social Behavior Research 13, no. 1 (2024): 64–67. https://doi.org/10.54254/2753-7102/2024.18298.

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Against the backdrop of rapid development in the new media environment, the audience's demand for media content consumption is becoming increasingly diversified, and the broadcasting and hosting industry is facing unprecedented challenges and opportunities. Emotional expression plays a crucial role in enhancing program effectiveness and audience engagement in this process. This article elaborates on the importance of emotional expression in modern broadcasting and hosting art, including enhancing program infectivity, improving audience interaction, and forming a unique style for hosts. In addi

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吴, 晨晨. "Analysis of the Pattern Composition of “Great Ideological and Political Affairs” and the Path of Building Party Building Brand—Taking Anhui Art Institute as an Example." Advances in Education 13, no. 01 (2023): 139–43. http://dx.doi.org/10.12677/ae.2023.131021.

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Augustínová, Eva, and Slavka Pitoňáková. "The Relevance of Illustration in Book Marketing in the 18th and 19th Centuries in Slovakia." European Journal Of Media, Art & Photography 12, no. 1 (2024): 76–85. http://dx.doi.org/10.34135/ejmap-24-01-03.

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In each era, there are distinctive features that have influenced the possibilities of promoting intangible art products in the broader context of marketing. The possibilities, methods and forms of promotion have changed and evolved over the centuries and have depended on the development of mass means of communication, as well as on new methods and forms of promotion that reflected the requirements of the target groups during a particular period of time. In the present article, we focus on brand building of the printer (i.e. the printer’s signet), on the relevance of illustration in book market

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Hinandra, Alvin Christian, and Nigar Pandrianto. "Implementasi Brand Activation melalui Konser Musik untuk Membangun Minat Pengunjung PosBloc." Prologia 9, no. 1 (2025): 154–63. https://doi.org/10.24912/pr.v9i1.33215.

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Jakarta, with its long historical background, possesses numerous cultural heritages, including historical buildings such as PosBloc. PosBloc has transformed into a creative hub that integrates art, culture, and entertainment. One of its main strategies is utilizing music concerts as brand activation to attract visitors. This study aims to analyze the role of music concerts as a marketing communication tool in building visitor interest in PosBloc and its contribution to heritage preservation. This research employs a qualitative approach with a case study method. Data were collected through in-d

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Almeida, Giovana Goretti Feijó de, Paulo Almeida, Lucília Cardoso, and Luís Lima Santos. "Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping." Sustainability 15, no. 8 (2023): 6448. http://dx.doi.org/10.3390/su15086448.

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Several approaches to the concept of the territorial brand have been given over time, which has generated different contextualizations to and applications of the concept. In order to homogenize and clarify the concept, the present paper aims to present the state-of-the-art of this theme through an interdisciplinary mapping of the uses and functions of the territorial brand. To this end, the study adopts a qualitative analysis approach, integrating content analysis with the historical method encompassing an interdisciplinary cultural-historical mapping. The results point to a clear and fertile

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Yu Ran. "Excellent Case of Building A "School-land" Co-construction and Sharing Pattern Network of School Aesthetic Education and Regional Culture." Journal of Electrical Systems 20, no. 2 (2024): 740–44. http://dx.doi.org/10.52783/jes.1229.

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With the development of computer science, some of the excellence artworks of Henan Provence are very popular through network dissemination. To achieve the transformation of Henan cultural brand from "parts" to "whole" and from "internet celebrity" to "long-lasting", it is necessary to establish an active inheritance mechanism network for Henan regional cultural resources and enhance the endogenous and innovative capabilities of traditional regional culture. The modern school aesthetic education system that runs through all stages has a natural advantage in incubating regional cultural communit

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Jestratijevic, Iva, and Urška Vrabič-Brodnjak. "Sustainable and Innovative Packaging Solutions in the Fashion Industry: Global Report." Sustainability 14, no. 20 (2022): 13476. http://dx.doi.org/10.3390/su142013476.

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The fashion industry generates packaging waste through the entire supply chain. Although brands are making efforts to improve packaging sustainability as demands for low-impact packaging are rising, there is a lack of empirical evidence of innovative packaging solutions among fashion retailers. This study represents the first global report on sustainable packaging innovation in the fashion sector. A data-mining approach was utilized to gather a sample of 400 international fashion brands that advertise sustainable packaging solutions across five continents. The sustainability of the packaging s

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Wang, Zhuoxuan, Puvasa Ruangchewin, and Poradee Panthupakorn. "The Study of Zodiac Culture on the Development and Management of Cultural Brands in Jingdezhen Ceramics." International Journal of Sociologies and Anthropologies Science Reviews 4, no. 5 (2024): 61–74. http://dx.doi.org/10.60027/ijsasr.2024.4532.

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Background and Aim: Based on the Chinese zodiac culture, this paper explores the brand management of contemporary zodiac ceramics in Jingdezhen. The zodiac culture is one of the most widespread traditional cultures in China, intimately related to every Chinese individual and permeating various fields of Chinese cultural and artistic expression. Regardless of the occasion or form of expression, zodiac patterns exhibit distinct local characteristics and artistic styles. The zodiac accompanies individuals throughout their lives, serving as a symbol used for age counting while also imbuing auspici

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Lindsay, Georgia. "One icon, two audiences: how the Denver Art Museum used their new building to both brand the city and bolster civic pride." Journal of Urban Design 23, no. 2 (2017): 193–205. http://dx.doi.org/10.1080/13574809.2017.1399793.

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Bondarchuk, Viktor. "International Activity of P. I. Tchaikovsky National Music Academy of Ukraine as A Vector of Brand Development of A Higher Educational Institution." Часопис Національної музичної академії України ім.П.І.Чайковського, no. 2(55) (June 16, 2022): 50–64. http://dx.doi.org/10.31318/2414-052x.2(55).2022.266547.

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The specificity of cultural creation in the 21st century is considered in terms of certain unification, which is characterized by powerful trends towards globalization and alterglobalization, as well as the intensity and dynamism of communicative processes that affect the mutual enrichment and mutual borrowing of various cultural strategies and practices. The article highlights the problems of modern art education in Ukraine. There is an updated need for branding art universities as institutions that enable young people to obtain professional training in accordance with the requirements of cur

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Kumar, Hari, and Satish Raghavendran. "Gamification, the finer art: fostering creativity and employee engagement." Journal of Business Strategy 36, no. 6 (2015): 3–12. http://dx.doi.org/10.1108/jbs-10-2014-0119.

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Purpose – Fostering employee engagement in large organizations is a formidable problem that gets even more challenging in a sluggish economy, when the standard lever of monetary incentives are not a viable option for boosting employee engagement and motivation. As the organization gets larger, building emotional connectedness or bonding becomes challenging as teams expand to operate in different time zones. The overwhelming pace of work in the modern workplace can also hamper bonding. Yet emotional connectedness, when present, serves as a catalyst in driving superior performance and employee l

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Wu, Hao. "Research on the Cultural and Creative Design of Beijing Lord Rabbit Based on The Perspective of Intangible Cultural Heritage Activation and Brand Communication." Highlights in Art and Design 9, no. 3 (2025): 51–56. https://doi.org/10.54097/sbf8pk14.

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Based on the dual perspective of intangible cultural heritage activation and brand communication, this study systematically discusses the transformation path and practice strategy of Beijing Rabbit man cultural and creative design. By sorting out the historical changes and cultural implication of Lord Rabbit since the Ming Dynasty, it reveals its deep spiritual core and its value as a folk symbol of the time. In view of the realistic challenges such as current market homogenization competition, intellectual property dilemma and generation Z consumer demand fault, the three-dimensional developm

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