Relevant bibliographies by topics / Association of Advertising Agencies of Nigeria

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Academic literature on the topic 'Association of Advertising Agencies of Nigeria'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 February 2022

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Journal articles on the topic "Association of Advertising Agencies of Nigeria"

1

Maxwell, Lit. "AAAA (The American Association of Advertising Agencies)." Journal of Business & Finance Librarianship 11, no. 3 (April 13, 2006): 49–52. http://dx.doi.org/10.1300/j109v11n03_07.

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2

Chantamas, Marissa, and Bu-nga Chaisuwan. "Exploring the success of Thai advertising: historical perspective." Journal of Historical Research in Marketing 12, no. 1 (March 2, 2020): 5–18. http://dx.doi.org/10.1108/jhrm-10-2018-0045.

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Purpose This paper aims to provide a comprehensive record of the development of Thai advertising, which started as being heavily influenced by the West and subsequently evolved with a unique style that fits well with the global advertising trends. Design/methodology/approach The analysis was done based on literature review and content analysis of Thai advertising. In addition, ten in-depth interviews were conducted with executives of the Advertising Association of Thailand and academics. Findings Thai advertising progressed from being influenced by the growth of transnational advertising agencies. This resulted in strong creative foundations that blended well with the unique Thai emotional flair. In addition, consumer protection has grown in importance, leading to a strong commitment in pushing for self-regulation. Research limitations/implications Examination of Thai advertising shows that the strength of Thai advertising lies in its human resources. This exploration of challenges and success of Thai advertising has shed light on how the advertising industry can be developed for creativity leadership in the global arena. The limitation is that the paper misses interviews with digital agencies. Practical implications This paper provides a comprehensive presentation of Thai advertising history in terms of agency development, creativity, and self-regulation. Originality/value This paper aims to provide a better understanding of the Thai advertising industry based on agency ownership and growth, creativity development leading to the unique Thai emotional advertising and self-regulation.
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3

Adekannbi, Janet O., and Emmanuel Abiokuta. "Determinants of Response to Intrusive Advertisement on Mobile Applications by Undergraduate Students." International Journal of Interactive Communication Systems and Technologies 10, no. 2 (July 2020): 26–38. http://dx.doi.org/10.4018/ijicst.2020070103.

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This study investigated motivating and inhibiting (perceived sacrifice, privacy concerns) factors influencing undergraduate students' perceived advertising value and response to intrusive advertisements on mobile applications. Descriptive survey approach and multistage sampling were adopted. Data was collected from 311 four hundred level undergraduate students of University of Ibadan, Nigeria using structure questionnaire. Findings revealed that utilization of contextual information and perceived sacrifice were the strongest determinants of perceived advertising value of intrusive advertisements. Perceived control and privacy concerns were the strongest determinants of both responses to purchase and avoid advertised products. Trust and perceived sacrifice had the strongest influence on response to pass along advertisement to family and friends, while utilization of contextual information significantly determined response to search for more information on the advertised product. The study discusses implications of findings for mobile advertising agencies.
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4

Shurmina, Irina. "Digital advertising: regulations and challenges in Russia." Interactive Entertainment Law Review 3, no. 1 (September 1, 2020): 59–66. http://dx.doi.org/10.4337/ielr.2020.01.06.

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Advertising on the Internet showed fascinating results in Russia in 2019 – according to the statistics of the Association of Communication Agencies of Russia (ACAR), the Internet was the only growing platform of advertising distribution, while such channels as TV, radio and printed media shortened their advertising profits. Along with growth of the online advertising market the interest and attention to legal aspects of digital advertising is increasing. Cases on digital advertising are always creative just like advertising itself is. The main challenges relate to the application of regular requirements of the advertising law, which are already well understood in the TV or radio business, to the Internet. While doing this, we in Russia also take into account international experience and trends in the field of digital advertising and try to predict further development of legal landscape and practice.
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Alli, Oyedokun, and Wasiu Ademola. "A Linguistic (Critical Discourse) Analysis of Consumer Products’ Advertising in Nigeria." Advances in Language and Literary Studies 10, no. 2 (April 30, 2019): 159. http://dx.doi.org/10.7575/aiac.alls.v.10n.2p.159.

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Language is the chief means by which humans communicate among themselves; it is also a veritable means of socialisation. In essence, language is an important arsenal used to influence others around us. Clive Johnson and Jackie Keddie (2011) assert that “the impact of what and how we communicate can be very profound for others”. This paper examines the use of language in the advertising industry and posits that in advertising, not only is language used to inform or sensitize, but it is also used to deceive. Language has immense power, and its impact depends entirely on how we wield it. Advertising has a great influence on our purchasing decisions. Consumers are exposed to countless commercial messages everyday “persuading them to buy brand name products”. This is achieved through certain contrivances, which the paper fully discusses. The searchlight of this paper beams on such questions as: does advertising tempt us into buying things we don’t need; does it affect us subliminally in ways we can’t control; how much latitude should marketers have in the kind of products they promote and how they advertise them; do consumers have some responsibilities in the process; what is the proper role of government, especially in protecting the consumers? In sum, the paper sets for itself the task of determining the “border line” between persuasion and deception, in the language of advertisement. It finds that through the subtle means of “appealing” and “persuading, certain deceptive contrivances and even outright falsehood are sued to hoodwink the consumer. The implications are that consumers are “tricked” to buy what they don’t really need; advertisers “overstretch” claim on their products and services; and, finally the advertising, not the product itself, becomes the selling point. It also recommends among others that the National Broadcasting Commission (NBC), Advertisement Practitioners’ Council of Nigeria and such other regulatory agencies should be empowered to verify all claims in advertisements before such claims are published.
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Gbadamosi, Ayantunji, Robert E. Hinson, Eddy K. Tukamushaba, and Irene Ingunjiri. "Children's Attitudinal Reactions to TV Advertisements: The African Experience." International Journal of Market Research 54, no. 4 (July 2012): 543–66. http://dx.doi.org/10.2501/ijmr-54-4-543-566.

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This paper is aimed at exploring African children's attitudinal reactions to television advertisements. A total of 65 children from four African countries - Ghana, Nigeria, Kenya and Uganda - participated in 12 focus group discussions on the subject matter. Findings suggest that they like television advertising in relation to its entertainment features - especially when the messages feature children characters, cartoons, music, celebrities and humour - and those promoting foods. They also derive excitement from advertising messages that are presented in Pidgin language and/or humorously integrated with local languages. However, they have an aversion to messages that terrify them and those they consider boring. This paper supplements the existing literature on the attitudes of children to advertising, but from Africa as a different contextual platform. It also suggests directions for the effective use of marketing communications strategies in relation to television advertising for marketers and other bodies with special roles in communicating with children such as government agencies and NGOs.
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7

J. VISER, VICTOR. "Winning the Peace: American Planning for a Profitable Post-War World." Journal of American Studies 35, no. 1 (April 2001): 111–26. http://dx.doi.org/10.1017/s0021875801006557.

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Shortly after the end of World War II, on 11 December 1945, James Webb Young, Chairman of the Advertising Council and Director of the J. Walter Thompson Company, spoke to the annual meeting of the American Association of Advertising Agencies at the Continental Hotel in Chicago. The title of his speech was, “What Advertising Learned From the War,” and in it Young talked about an immediate post-war period that was, by most accounts, an exuberant time for an America flushed by a victory that finally marked it as a true global power. The American government proclaimed it, the American people believed it, and American business stood ready to sell it through an advertising industry that itself had come of age during, and because of, the war.
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8

EBHOTE, OSEREMEN. "GREEN MARKETING AND COMPETITIVE ADVANTAGE OF TABLE WATER PRODUCTION IN NIGERIA." Journal of Marketing and Information Systems 1, no. 2 (February 27, 2019): 1–7. http://dx.doi.org/10.31580/jmis.v1i2.864.

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The study examined the relationship between green marketing and competitive advantage of table water production in Nigeria. The objective of the paper is to investigate green marketing and competitive advantage in the production of table water in Nigeria. 227 table water companies/factory formed the sample of the study drawn randomly across Edo State, Nigeria. The study used Ordinary Least Squares (OLS) multiple regression method to analyse the data collected from respondents. The study’s findings reveal that eco-labelling had no significant relationship with competitive advantage while environmental advertising was found to be significant and positively related to competitive advantage in the table water industry in Nigeria. The study recommended that table water companies/factories should obtain eco-certification of their table water from certification agencies as well as embarking on green advertisement devoid of greenwash. Keywords: advertisement, eco-labelling, green, certification, competitive.
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9

Mokwunye, Idongesit, Folaranmi Babalola, Uche Asogwa, Ndagi Idris, Ismail Aderolu, Francis Mokwunye, and Mohammed Idrisu. "Compliance of agrochemical marketers with banned cocoa pesticides in southwest Nigeria." Journal of Agricultural Sciences, Belgrade 59, no. 2 (2014): 161–74. http://dx.doi.org/10.2298/jas1402161m.

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This study investigated the compliance of marketers of agrochemicals with the approved and banned cocoa pesticides in selected cocoa producing states of southwest Nigeria. Primary data was collected through the use of structured questionnaire administered to randomly selected agrochemical marketers. All the marketers (100%) were aware of the recently banned cocoa pesticides, however, majority still have the pesticides in stock. About 70.6% of the marketers in Osun state and 58.8% in Ogun state stated that they did not receive information on the banned pesticides from government agencies but through other channels. More than half of the marketers (52.9% in Ogun, 55% in Kwara and 47.1% in Osun) strongly disagreed that government should place a ban on pesticides. Availability of banned pesticides in their stock, insufficient information from the concerned government agricultural agencies, and fear of short supply of approved pesticides are among the reasons proffered by the marketers for not supporting the ban of pesticides. Relevant government regulatory agencies should conduct a comprehensive inventory of pesticides offered for sale by the marketers of agrochemicals. There should be massive public awareness programme, and wellcoordinated association for all the marketers of agrochemicals. Agrochemical manufacturers should translate instructions and warnings on pesticide labels to local languages understood by the farmers.
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10

Brøgger, Fredrik Chr. "Grinding the Gears of Production and Consumption: Representational versus Nonrepresentational Advertising for Automobiles in the Mid-1920s." Prospects 15 (October 1990): 197–224. http://dx.doi.org/10.1017/s0361233300005901.

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In 1926, President Coolidge delivered an address to the American Association of Advertising Agencies in which he acknowledged and praised the role played by advertising in the economic life of the nation. His speech was fraught with cultural contradictions: one moment he affirmed the traditional values of industry and thrift, and the next moment, almost in the same breath, he heralded the idea of increased spending and consumption. The address reflected the small-town ideology of a government leadership trying to remain convinced that modern-day advertising posed no threat to the 19th-century work ethic. The ideological dividedness of Coolidge's speech brings to mind a man happily sawing away at the branch on which he is sitting. Advertising is “not an economic waste”:[R]ightfully applied, it is the method by which the desire is created for better things. When that once exists, new ambition is developed for the creation and use of wealth.
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Books on the topic "Association of Advertising Agencies of Nigeria"

1

Association of Advertising Agencies of Nigeria. Between milestones & gallstones. Nigeria?: s.n., 2005.

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2

Haigh, David. Understanding the financial value of brands: A report prepared for and published in conjunction with the European Association of Advertising Agencies. [UK]: Brand Finance, 1999.

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3

Papers of the American Association of Advertising Agencies, 1927. New York: Garland, 1985.

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4

Association, American Management, ed. Successful marketing to U.S. Hispanics and Asians: Players, agencies, and media : an American Management Association research report on target marketing. New York, N.Y: AMA Membership Publications Division, American Management Association, 1987.

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Book chapters on the topic "Association of Advertising Agencies of Nigeria"

1

Gillies, Alexandra. "Corruption and the Competition for Power." In Crude Intentions, 61–100. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190940706.003.0003.

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In several democratic countries, public officials sought oil money in part to finance their election campaigns. In Brazil and Nigeria, landslides of corruption followed, and billions of dollars in public funds were lost. National oil companies proved particularly susceptible to abuse. But it was not all bad news, as some democratic institutions proved their mettle. Electoral and judicial agencies worked as intended, and kept the perpetrators from enjoying their loot in peace. In the United States, the tactics were more subtle with oil companies spending handsomely on election campaigns, public advertising and lobbying.
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