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Dissertations / Theses on the topic 'Assortment'
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1
Vries-van, Ketel Eline de. "How Assortment Variety Affects Assortment Attractiveness A Consumer Perspective /." [Rotterdam]: Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Rotterdam : Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7193.
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Arulselvan, Ashwin. "Complex network assortment and modeling." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0014925.
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Sloot, Laurentius Martinus. "Understanding consumer reactions to assortment unavailability." [Rotterdam] : Rotterdam : Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7438.
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Schurr, Jochen. "On assortment optimization under active learning." Thesis, Lancaster University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658059.
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Assortment optimization, also called assortment planning, is the decision process of a retailer of choosing a limited number of products that are to be presented to customers in a show room or an equivalent environment. Assortment optimization has been a subject of active interest in an academic setting since the 1970s and with the emergence of electronic data processing it has become a major driver of success for retail companies. In this thesis, we consider a rather new subfield there of: dynamic assortment planning. Retailers with the ability to adapt quickly to demand observations can beat the market by adapting the assortment towards the products that turn out to sell best. This creates larger revenue and at the same time reduces the costs caused by idle inventory. Having only vague knowledge of the actual demand, the task becomes bifold and an exploration exploitation type trade off between learning about the demand and utilizing this knowledge towards profit maximization has to be faced. We develop various models and appropriate, close- to-optimal, heuristic decision policies in an apparel retailing context. In a first setting, we derive heuristic policies basing on Gittins indices for multi-armed bandit models and develop heuristic methods to apply them in a non- trivial knapsack type constraint situation. Extensive numerical testing demonstrates the outstanding performance strength of our policies and we are able to derive remarkably tight upper bounds to the non- tractable optimal solution. We then extend this model to account for substitution effects, which inflict a tremendous increase in complexity on the problem. ·With the use of stronger simplifications than before, we are still able to develop heuristic policies with active learning. Numerical studies indicate an improvement towards a myopic policy in a similar order as in the previous setting. We close this study by suggesting an improvement on a well- known heuristic method.
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Lew, Marta. "Modeling supply chain benefits of efficient assortment." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/61180.
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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2010.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 92-97).
The recent developments in retail industry created a challenging environment for companies in the sector and their trade partners. Retailers' focus on recovering their financial results through eliminating unproductive inventory and reducing unnecessary complexity has led to an increased pressure on their suppliers. In order to adapt to the new market settings, a major manufacturer of consumer goods wanted to be able to look at its product portfolio through the perspective of its direct clients. This capability was established in form of a decision model which utilizes Point of Sales, operational, and financial data of the company's downstream partners to recommend assortment changes at item, category and cross-category levels, as well as to project results of these changes. The tool uses the input data and information on product variety to assess risk of lost sales and to quantify possible improvements in product availability, retailers' logistics costs, efficiency of their operations, utilization of supply chain assets, and-perhaps most importantly-their revenues and profits. The new decision model reinforced the manufacturer's competence to support objectives of clients while continuing to pursue its own goal of offering end-customers products which they need, trust and value.
by Marta Lew.
M.Eng.in Logistics
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Sögaard, Petra. "Optimizing Picadeli’s assortment according to climate and health research." Thesis, Linnéuniversitetet, Institutionen för kemi och biomedicin (KOB), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96758.
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The aim of this project was to optimize the assortment of Picadeli’s salad bar regarding research on health and climate, mainly according to the EAT Lancet reference diet and the Nordic Nutrition Recommendations (NNR) 2012. With special emphasis on chemical properties of compounds in wheat pasta, whether Picadeli should switch from refined wheat pasta to whole grain pasta for health reasons were evaluated. A theoretical representative salad bowl (RSB) were made, in proportions to sales of products in Europe, and compared to food group and nutrient quantitative ranges set by the EAT Lancet Commission and NNR. Analysis of the RSB showed that most food groups matched within EAT Lancet and NNR ranges. The poultry and pork content were too high in order to agree with EAT Lancet. The salt and fat content were too high, and the carbohydrate content was too low, in order to agree with NNR. The discrepancies between RSB and EAT Lancet respectively NNR were used to make final recommendations on how Picadeli could change the assortment in order to provide customers with a more sustainable choice of food regarding health and climate. Since total fiber content was sufficient in the RSB and the pasta in the Picadeli salad bar most likely contains retrograded starch, promoting decreased blood sugar response and other health benefits, the refined wheat pasta does not necessarily need to be replaced with whole grain in order to agree as a part of a healthy diet. Main recommendations included replacing substantial amounts of pork and poultry with plant based alternatives, decreasing salt content (regarding sodium chloride) and switching cheese to low fat or plant based cheese.
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Scott, Victoria Lynn. "A Study of Assortment Planning Among Bridal Retail Buyers." Thesis, Virginia Tech, 2006. http://hdl.handle.net/10919/42114.
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The purpose of this study is to examine and adjust as needed the Kang (1999) assortment planning model to fit the planning process of bridal retail buyers. Five buyers who are owners or managers of small, independent bridal retail businesses were selected purposively and participated in in-person interviews about their assortment planning practices. A model was developed for each company interviewed, depicting the order of the assortment planning steps as practiced by bridal retail buyers. The final models were confirmed with follow-up interviews.
Findings from this study suggest that the assortment planning steps used by bridal retailers are similar to the steps used by womenâ s dress buyers, as found in Kangâ s (1999) study. Bridal buyers use the six steps proposed by Kang to be included in the assortment planning process, however the bridal buyersâ assortment plan is more intuitive, integrated, and loosely constructed than that of womenâ s dress buyers. Three following variables were considered for their affect on the bridal retail buyerâ s process: (a) product-specific factors, (b) company-specific factors, and (c) buyer characteristics. Within the factors, the characteristics of product type and organization size were thought to have the most effect on the process.Master of Science
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Kang, Keang-Young. "Development of an Assortment Planning Model for Fashion Sensitive Products." Diss., Virginia Tech, 1999. http://hdl.handle.net/10919/26923.
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The purpose of this research is to develop
an established assortment-planning model
identifying procedures and activities
for women's wear retail buyers.
This research built three assortment-planning
models: (a) a conceptual moddel based on
a secondary data analysis, (b) a practical-use
model based on interviews using questionnaire
and a set of activity cards, (c) the suggested
model based on the conncetion analysis
of the previous two models.Ph. D.
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Caro, Felipe. "Dynamic retail assortment models with demand learning for seasonal consumer goods." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/33415.
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Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2005.Includes bibliographical references (leaves [104]-108).
The main research question we explore in this dissertation is: How should a retailer modify its product assortment over time in order to maximize overall profits for a given selling season? Historically, long development, procurement, and production lead times have constrained fashion retailers to make supply and assortment decisions well in advance of the selling season, when only limited and uncertain demand information is available. As a result, many retailers are seemingly cursed with simultaneously missing sales for want of popular products, while having to use markdowns in order to sell the many unpopular products still accumulating in their stores. Recently however, a few innovative firms, such as Spain-based Zara, Mango and Japan-based World Co. (referred to as "Fast Fashion" retailers), have gone substantially further, implementing product development processes and supply chain architectures allowing them to make most product design and assortment decisions during the selling season. Remarkably, their higher flexibility and responsiveness is partly achieved through an increased reliance on more costly local production relative to the supply networks of more traditional retailers.
(cont.) At the operational level, leveraging the ability to introduce and test new products once the season has started motivates a new and important decision problem, which seems crucial to the success of these fast-fashion companies: given the constantly evolving demand information available, which products should be included in the assortment at each point in time? The problem just described seems challenging, in part because it relates to the classical trade-off known as exploration versus exploitation, usually represented via the multiarmed bandit problem. In this thesis we analyze the dynamic assortment problem under different sets of assumptions, including: (i) without lost sales; (ii) with lost sales but observable demand; (iii) with lost sales and censored information; and (iv) with time varying demand rates. In each case we formulate an appropriate model and suggest a (near-optimal) policy that can be implemented in practice, together with associated suboptimality bounds. We also study the incorporation of substitution effects and the extension of the models to a generic family of demand distributions. The common solution approach involves the Lagrangian relaxation and the decomposition of weakly coupled dynamic programs.
(cont.) The dissertation makes three contributions: (1) it is the first attempt in providing mathematical optimization models with near-optimal solutions for the dynamic assortment problem faced by a fast-fashion retailer; (2) our analysis contributes to the literature on the multiarmed bandit problem, in particular for its finite-horizon version, we derive a general closed-form dynamic index policy that performs remarkably well; and (3) the solution approach contributes to the emerging literature on duality in dynamic programming.
by Felipe Caro.
Ph.D.
10
Donoso, Solís Francisco José. "Optimización del assortment de productos conformados por equipos móviles y planes." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/137869.
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Autor no autoriza el acceso a texto completo de su documento hasta el 9/11/2020.Ingeniero Civil Industrial
La industria de las telecomunicaciones está frecuentemente enfrentada a las decisiones de surtido: determinar qué productos ofrecer y en qué momento. La importancia de tales decisiones se observa particularmente al promocionar, de manera online, productos conformados por un plan y un equipo móvil. Actualmente el surtido se mantiene estático a lo largo de cada mes, independientemente de los cambios en las existencias, lo que aumenta la probabilidad de tener un quiebre de stock. Por otro lado, los productos se determinan en base a una cantidad limitada de combinaciones, denominada universo, ambos, productos promocionados y universo, son seleccionados haciendo uso del juicio de expertos. El objetivo del trabajo es determinar una estrategia de surtido óptima para las promociones de dichas combinaciones por medio de la maximización del ingreso, para la cual se adapta un modelo que calcula en base a una función de demanda y el stock disponible, qué productos ofrecer y en qué momento. Debido a la cantidad de combinaciones es necesario utilizar generación de columnas, logrando así, su factibilidad computacional. El modelo base solo se ejecuta al principio de la planificación, lo cual lo hace inflexible. Para incorporar adaptabilidad se utiliza un horizonte rodante y se penalizan los productos que tienen un menor stock remanente, haciendo posible agregar información reciente de las ventas al recalcular el modelo cada un cierto periodo de tiempo y mejorar la calidad del surtido a lo largo de la planificación. Para evaluar la metodología se crean tres estrategias: (Caso Base) representación de la forma actual de resolver el problema; (A) una estrategia que determina el surtido utilizando la metodología creada, pero considerando el universo definido por la empresa y (B) una estrategia que además de considerar la metodología propuesta, utiliza un universo conformado por todas las combinaciones posibles. Se destaca que la cantidad de ejecuciones también fue sujeta a evaluación, considerando el cambio en el ingreso y aumento en los tiempos de ejecución. La metodología se evaluó usando datos de una importante empresa de telecomunicaciones, en la cual existen dos tipos de productos: Portabilidad -productos de gama alta que son ofrecidos a clientes de la competencia y cumplen requisitos específicos- y Multimedia - productos ofrecidos a clientes que ya forman parte de la compañía o a aquellos clientes externos que no cumplen los requisitos de portabilidad-. Debido a los resultados prometedores de las 2 estrategias propuestas, se considera incluir una estrategia extra denominada Lista Ordenada, con el objetivo de comparar las propuestas que optimizan con una opción de implementación sencilla. Tal estrategia consiste en ofrecer los productos que tengan una mejor combinación de atractivo y rentabilidad. Los resultados reflejan que la mejor estrategia depende del nivel de stock, con respecto a Multimedia, se tiene más del nivel necesario y por ello se sugiere utilizar la Lista que aumenta el ingreso en un 46 %. Por su parte, Portabilidad no tiene el suficiente nivel de stock y por ello la mejor opción es la estrategia B, que mejora el ingreso en un 21 %.
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Juračková, Lucie. "The product assortment optimalization of the company Pfanner, spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10637.
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The diploma thesis focuses on the product assortment analysis of the company Pfanner, spol. s r.o. which delivers fruit drinks and other food products on the Czech market. Several criteria are taken into acount when evaluating the company's product mix: the development of sales from volume as well as value point of view, profitability, effectiveness and function of the products within the product assortment. The final assessment and recommendations are made focused on these analyses and then, a product strategy is suggested to improve the company's performance on the market.
12
Tan, Lay Peng Marketing Australian School of Business UNSW. "Assortment factors and category performance: an empirical investigation of Australian organic retailing." Publisher:University of New South Wales. Marketing, 2008. http://handle.unsw.edu.au/1959.4/41111.
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The broad objective of this study is to examine how assortment factors and category performance are related within the context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research questions focuses on product assortment in general, for example assortment variety and composition. The second cluster of research questions concentrates on a specific area of product assortment, that is, private label products. An organic retailer in Australia collaborates by providing its assortment records and sales reports. The Australian organic retailing industry is an ideal candidate for this study for 1) it is specialty retailing, and 2) the supply situation allows organic retailers considerable flexibility to experiment with different assortment compositions. This study analyses store level cross sub category data and, to supplement this, it conducts a qualitative study and collects field data. Included in the cross sub category analyses are approximately 140 to 180 organic sub categories. The results show that assortment variety has a positive influence on sub category sales. The strength of this positive relationship varies across different sub category types, for example food or non-food. For the private label analyses, the results show that, within the focal store, private label SKUs are more likely to be present in sub categories with larger sales and with supermarket competition present. This study also finds that a deeper manufacturer brand assortment hurts private label performance. This study contributes to a body of cross category empirical generalisations about the complex decisions retailers face by examining the effects of assortment decisions within the context of specialty retailing. It provides some clear empirical evidence for how assortment factors and sub category performance are related through an empirical investigation in a bricks and mortar retail environment. In addition, it tests the generalisability of extant private label research beyond the much discussed conventional supermarket industry and convenience consumer goods contexts. Keywords: assortment, private label, store brand, specialty retailing, cross category, sub category, empirical investigation, organic retailing, Australia
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Aouad, Ali (Mohammed Ali). "Assortment and inventory optimization : from predictive choice models to near-optimal algorithms." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/113436.
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Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center, 2017.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 251-256).
Finding optimal product offerings is a fundamental operational issue in modern retailing, exemplified by the development of recommendation systems and decision support tools. The challenge is that designing an accurate predictive choice model generally comes at the detriment of efficient algorithms, which can prescribe near-optimal decisions. This thesis attempts to resolve this disconnect in the context of assortment and inventory optimization, through theoretical and empirical investigation. First, we tightly characterize the complexity of general nonparametric assortment optimization problems. We reveal connections to maximum independent set and combinatorial pricing problems, allowing to derive strong inapproximability bounds. We devise simple algorithms that achieve essentially best-possible factors with respect to the price ratio, size of customers' consideration sets, etc. Second, we develop a novel tractable approach to choice modeling, in the vein of nonparametric models, by leveraging documented assumptions on the customers' consider-then-choose behavior. We show that the assortment optimization problem can be cast as a dynamic program, that exploits the properties of a bi-partite graph representation to perform a state space collapse. Surprisingly, this exact algorithm is provably and practically efficient under common consider-then-choose assumptions. On the estimation front, we show that a critical step of standard nonparametric estimation methods (rank aggregation) can be solved in polynomial time in settings of interest, contrary to general nonparametric models. Predictive experiments on a large purchase panel dataset show significant improvements against common benchmarks. Third, we turn our attention to joint assortment optimization and inventory management problems under dynamic customer choice substitution. Prior to our work, little was known about these optimization models, which are intractable using modern discrete optimization solvers. Using probabilistic analysis, we unravel hidden structural properties, such as weak notions of submodularity. Building on these findings, we develop efficient and yet conceptually-simple approximation algorithms for common parametric and nonparametric choice models. Among notable results, we provide best-possible approximations under general nonparametric choice models (up to lower-order terms), and develop the first constant-factor approximation under the popular Multinomial Logit model. In synthetic experiments vis-a-vis existing heuristics, our approach is an order of magnitude faster in several cases and increases revenue by 6% to 16%.
by Ali Aouad.
Ph. D.
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Dijla, J. Mohammed, and J. Mohammed Sanaa. "The main characteristics of the assortment strategy at the modern industrial enterprise." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/14029.
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Slavinska, Alla, and Viktoriia Mytsa. "Analytical method of modification of constructive prototype of basic assortment of shoulder products." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/19066.
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Bahng, Youngjin. "Developing a Retail Buying Model Based on the Use of Assortment Decision Factors." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/77107.
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As end-consumers are surrounded by a tremendous number of multi-channel retailers and their products, clothing retailers are exposed to numerous clothing samples with a variety of styles in various price ranges, offered by onshore and offshore manufacturers. Although manufacturers or vendors offer well-salable products, a retail business may not be successful in maximizing profits without a strategic retail buying planning process.
The purpose of this study is to develop a retail buying model for clothing retailers. In order to test the variables that comprise the retail buying model, the objectives of the study are to: (a) investigate important assortment decision factors for clothing retail buying; (b) segment clothing retail buyers by their decision factor uses; (c) characterize the segments by buyer (i.e., age, gender, education, experience, employment) and company demographics (i.e., types of products, type of store, size of the firm); (d) examine the relationship between these demographic variables and the factor uses; (e) examine the influence of the factor uses on the success of assortment planning; (f) examine the influence of the success of assortment planning on firm performance; and, (g) examine the influence of extraneous variables (i.e., retail environment) on firm performance.
After two pilot tests, adjustments were made to wording in the questionnaire. Data collection, using a pen and paper questionnaire, was conducted using convenience and snowball sampling. Through this method, 425 clothing retail buyers, merchandisers, or store owners, who are involved assortment planning and buying in South Korea, participated in the survey.
A variety of statistical analyses was used to test the hypotheses. For testing Hypothesis 1, the mean and standard deviation of the assortment factor items were used to rank important decision factors for assortment planning. To test Hypothesis 2, retail buyers were segmented by their assortment decision factor use through exploratory factor analysis and K-means cluster analysis. For Hypothesis 3, Chi-square was utilized to characterize the segments of buyers and merchandisers from Hypothesis 2, using buyer and company demographics. For Hypothesis 4, Pearson and Spearman Correlations were used to test if correlations exist between buyer and company demographic variables and decision factor use. For Hypotheses 5 to 7, a Structural Equation Model (SEM) was developed to test if causal relationships exist among assortment decision factor use, the success of assortment planning, firm performance, and retail environment.
All Hypotheses were fully or partially supported. Based on the results of hypotheses testing, the finalized retail buying model was developed. The finalized retail buying model based on the use of assortment decision factors will benefit retailers by helping retail buyers to analyze available information and identify the need for additional decision factors.
Due to the use of convenience and snowball sampling as well as the limited geographic location of the survey, the finding of the current study cannot be generalized to the general population of clothing retail buyers. Future studies using probability sampling methods, utilizing qualitative methods, and/or examining in different countries, are suggested to verify the current findings and confirm the validity of the framework.Ph. D.
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Cremer, Jonas [Verfasser], and Erwin [Akademischer Betreuer] Frey. "Evolutionary principles promoting cooperation : demographic fluctuations, population dynamics, and assortment / Jonas Cremer. Betreuer: Erwin Frey." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2011. http://d-nb.info/1020362618/34.
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Eriksson, Victoria. "Interlinked Roundwood Markets in Sweden, Norway and Finland : An econometric study of roundwood assortment prices." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71390.
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Market integration is a frequently discussed topic. This study presents an econometric analysis of the interlinkages between the Swedish, Norwegian, and Finnish coniferous roundwood assortment markets by conducting the Johansen’s co-integration test. It also investigates the directional causality between markets concluded integrated. The data utilised consists of quarterly, nominal prices for pine, and spruce saw logs and pulpwood for each country. Because of issues regarding stationary price series, the co-integration test could only be tested on five markets; Swedish and Norwegian pine saw logs and Swedish, Norwegian and Finnish spruce pulpwood. Swedish and Norwegian pine saw log prices were found integrated according to the Johansen’s test, but no relationship was found when performing the Granger causality test, implying that the underlying assumption of non-stationary prices may not have been fulfilled. No linkages were found concerning the spruce pulpwood markets; neither for all three countries nor bi-variate.
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Schilling, Taylor. "Non-Mendelian Inheritance in C. elegans: A Violation of The Law of Independent Assortment." Cleveland State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=csu1611776149127827.
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Bezuidenhout, Lizet Nicolene. "Emerging female consumers’ use of diagnostic cues in evaluating apparel assortment of South African department stores." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/41105.
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Emerging markets have generated a lot of interest during the last couple of years;
one reason for this is the economic growth potential of emerging markets and the
opening up of new, interesting and potentially very lucrative groups of consumers.
South Africa has a rich and diverse culture and shows signs of major socio-economic
inequalities that are symptomatic of emerging economies. In South-Africa,
department stores are significant to the emerging market female consumer market as
they provide an extensive assortment of products and services. Department stores
also offer a number of product categories and each provide an opportunity for indepth
analysis. Work apparel is one such product category where more research is
required in order to understand how these consumers evaluate product assortments.
The purpose of this study was to explore and describe how the emerging market
female consumer market (EFC) evaluates work wear product assortments in major
South African department stores. The study makes a contribution to the field of retail, marketing and consumer
behaviour in terms of a better understanding of the emerging market. It is also
valuable in providing insight in consumers’ decision making processes towards work
wear and preferences towards product assortment. The theoretical approach to the
study included a literature review on the emerging market female consumer in South
Africa, the South African retail environment and department stores, product
assortment and product attributes. The cue diagnostic framework was used as a
theoretical perspective for the study. This consumer-based approach was considered
particularly appropriate for this study, in terms of the prioritization by a female
consumer in an emerging market of product attributes when she is shopping for work
wear and evaluating retailers’ product assortments. Combined with the literature
review the cue diagnostic framework offered a theoretical basis for the study and
provided an overall perspective on the specific phenomenon to be studied.
An exploratory survey research design was employed together with a conjoint
analysis method to provide insights into attribute ranking and level of influence of
specific attributes. The sample consisted of 120 (n=120) female consumers living and
working in Gauteng between the ages of 20 and 60, currently working with some sort
of training, diploma or degree. Non-probability sampling methods were used,
including purposive and snowball sampling. Respondents completed an online selfadministered
questionnaire. To ensure an appropriate sample, the online
questionnaire was also distributed in paper-based format.. An exploratory survey research design was employed together with a conjoint
analysis method to provide insights into attribute ranking and level of influence of
specific attributes. The sample consisted of 120 (n=120) female consumers living and
working in Gauteng between the ages of 20 and 60, currently working with some sort
of training, diploma or degree. Non-probability sampling methods were used,
including purposive and snowball sampling. Respondents completed an online selfadministered
questionnaire. To ensure an appropriate sample, the online
questionnaire was also distributed in paper-based format.
The results of the study indicated that the emerging market female consumer market
has set ideas and preferences which appeal to them when purchasing work wear
from department stores in South Africa. Certain product attributes were found to be
more important than others while some were used in conjunction with other
attributes. This combining of attributes helped to strengthen the importance of these
attributes in the decision making process. The study adds value, knowledge and
insight to the existing literature on consumer preferences in emerging markets and
the apparel attributes that inform these preferences. This research will be useful for
researchers as well as marketers who are interested in marketing campaigns,
product assortment planning and retail settings.Dissertation (MConsumer Science)--Universityof Pretoria, 2013.
gm2014
Consumer Science
unrestricted
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Yu, Junhao. "Delivery service assortment and product pricing in online retailing : the impact of pricing flexibility and customer rating." Thesis, University of British Columbia, 2015. http://hdl.handle.net/2429/54544.
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This research studies the delivery service assortment and product pricing problem in the context of online retailing where the seller selects a series of delivery options from a set of available alternatives for the customers to choose from and decides the price for the product and the listed surcharge for each delivery service. We aim to examine the impact of seller's pricing flexibility and customer rating on the optimal decisions and the optimal expected profit of the seller. By solving and comparing the results of four related problems, we find that usually it would be optimal for the seller to include all the available delivery options and charge a constant mark-up for all the options. But when the customer rating is aggregated, the seller would have to solve a combinatorial optimization problem to find out the optimal assortment when pricing is restricted to the product only and he should differentiate the mark-up for each option when he enjoys the pricing flexibility to re-price the quoted surcharges. We also show that two simple heuristic algorithms provide very good performance for the mentioned combinatorial optimization problem. We explain why the aggregated rating would only hurt the seller and how pricing flexibility could remove its negative effect while assortment adjustment can only weaken its impact. In addition, numerical studies present the comparison between the two main problems with aggregated customer rating and provide some observations of the impact on delivery service providers and the customers. The findings in this thesis yield useful managerial insights for the delivery service providers as well as the seller for making their strategic decisions.Business, Sauder School of
Graduate
22
Ярошенко, А. С. "Основні методи управління товарним асортиментом підприємства." Thesis, Польща, 2015. http://essuir.sumdu.edu.ua/handle/123456789/60842.
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Kosovic, Alexandra, and Jeanna Peebo. "A Review of Artificial Intelligence used in Assortment Planning : A Suggested Approach Applied in the Fast Fashion Industry." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300183.
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The short life cycles and highly variable demand in the fast fashion market causes various challenges in a retailer’s supply chain management processes. The essential task at hand is to provide the right product, at the right time, and at the right place. Due to this inherent difficulty, the bullwhip effect is a major issue in the fashion supply chain. To enhance customer satisfaction and increase the alignment between the supply and market place demand, companies have been pushed towards exploiting big data, supply chain analytics and AI techniques for better business decision making. One such critical but intrinsically complex decision is the development of a future apparel assortment; in particular defining its optimal breadth and depth. This thesis investigates how such AI techniques can be applied to develop a new assortment aligned with the future customer demands- and choice behavior. The research was conducted through firstly performing a qualitative case study at a fast fashion retailer. This explored the critical business decisions in the supply chain lacking AI support. The findings, revealing the assortment planning process as one such critical area, guided the second part of the thesis: a systematic literature review exploring the AI techniques used in this process in the retail - and fashion industry. An appropriate framework of planning a static apparel assortment in the fast fashion industry was developed and used as a guide throughout the study. The thesis discovered that there exists significant research in the field of applying AI techniques to generate and integrate knowledge about consumer demand- and choice behavior in the planning process of a future assortment. The main components to consider in this procedure is a) fashion forecasting, b) forecasting midterm demand, and c) forecasting product selection, incorporating the effects of substitution and complementarity at all times. This is believed to increase the alignment between supply and the marketplace demand, consequently reducing the bullwhip effect. The critical area for future research is how the discovered models are to be integrated in one singlemodel. Namely, simultaneously utilizing consumer choice behavior models and fashion forecasting to predict future demand of new items. Thus, the risk of suboptimization may be mitigated.Modeindustrins korta produktlivscykler och högt varierande efterfrågan efter rådande trender skapar stora utmaningar i försörjningskedjan hos företag i branschen. Det essentiella målet för företagen är att tillhandahålla rätt produkt, vid rätt tidpunkt och på rätt plats. De komplexa karaktärsdragen i modeindustrin, där bland den fluktuerande efterfrågan, har gjort bullwhipeffekten till en stor utmaning i branschen. För att öka kundnöjdhet och anpassningen mellan marknadens utbud och efterfrågan har företag drivits mot utnyttjandet av big data i avsikt att förbättra kritisk affärsbeslutsfattning genom användandet av analytics och AI. Ett kritiskt ochkomplext beslut är utvecklingen av ett nytt produktsortiment, där definieringen av sortimentetsbredd och djup är särskilt viktigt. Denna uppsats undersöker hur AI-modeller kan tillämpas för att hjälpa företag inom modeindustrin i utvecklingen av nya sortiment anpassade efter kundens beräknade efterfrågan och val. Detta arbete inleddes med utförandet av en kvalitativ fallstudie hos en stor aktör verksam inom modeindustrin. Detta gjordes för att identifiera kritiska affärsbeslut i företagets försörjningskedja som saknade AI-stöd. Resultatet påvisade att sortimentsplanering var ett sådant kritiskt beslutsområde. Följaktligen utfördes en systematisk litteraturstudie i andra delen av arbetet i syfte att undersöka AI-modeller som appliceras i sortimentsplanerings-processen i såväl detaljhandeln som modebranschen. För att konceptualisera processen av att planera ett statiskt produktsortiment utvecklades ett ramverk som användes som en guide under hela arbetet. Studien visade att det finns betydande forskning inom tillämpningen av AI-modeller i syfte att planera ett optimalt sortiment efter konsumenternas efterfrågan. De huvudsakliga faktorerna att överväga innefattar prognostiseringen av efterfrågan, trender samt substitution- och komplementeffekter. Ett kritiskt område för framtida forskning är hur de upptäckta modellerna ska integreras i en enda modell som inkluderar dessa faktorer i ett tidigt såväl som sent skede av planeringen. Det som eftersträvas i en integrerad modell är att mildra risken av suboptimering som identifierats i nuvarande litteraturs angreppssätt.
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Twiston-Davies, H. ""It is filled with an assortment" : the transmission of the Instruction of Ani and the Instruction of Amenemope." Thesis, University of Liverpool, 2018. http://livrepository.liverpool.ac.uk/3017112/.
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This thesis examines the textual traditions of two Late Egyptian wisdom texts: the Instruction of Amenemope and the Instruction of Ani. It hypothesises the scribal process of copying through text-critical techniques, and from the perspective of ‘Material Philology’. It does not attempt to create a stemma codicum or to reconstruct an Urtext, but considers the possible role of dictation and visual copying, in transmission, and how significant variations between manuscripts arose. The incidence of obvious textual corruption is not high, ‘aural’ error is not significantly more frequent than visual error. Since aural errors can occur even in copying visually, visual copying is determined to be the more likely method of transmission. Copying errors are found to occur slightly more frequently toward the bottom of each page in p. Boulaq IV, suggesting that this manuscript was copied a page at a time. Several manuscripts have been corrected by their copyists, demonstrating attempts to produce a comprehensible text. Textual variations between manuscripts are not to be explained simply as the results of corruption, and do not provide a more ‘original’ text. Some variations are attempts to ‘update’ grammar and vocabulary to a more contemporary idiom, but this was not systematic in any of the manuscripts. The most systematic example of this is the consistent replacement of Hr with r in p. Boulaq IV, where Hr has been used in an abstract, non-locational sense. This is part of a broader trend in Egyptian from the end of the New Kingdom onward. Textual variation between the manuscripts is seen as part of a copying culture in which the copyist plays an active role in redacting the text in their manuscript, where literary texts are personal rather than published copies. The rubrication of the Instruction of Amenemope appears to be connected closely to the text’s division into chapters. The structure of the Instruction of Ani is less strictly represented by its format, and the rubrication of its manuscripts appears to follow their contemporary practice. P. Deir el-Medina 1 appears to be rubricated at regular intervals, when the text shifts topic. The post-Ramesside copies are rubricated less regularly, and not always according to clear principles, but this is related to the decline in rubrication at this period. The orthography of p. Boulaq IV has been much discussed in the past. Many of the peculiarities of this are the result of the use of late Ramesside group-writings, and of plural strokes and fixed determinatives as ‘word-ending groups’ updating orthography, and not corruption. The thesis concludes that the process of transmission seen in these texts demonstrate the personal and individual nature of copying in Egypt.
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Hart, Cathryn A. "Evolving perceptions of assortments, image and customer experiences in retail environments." Thesis, Loughborough University, 2016. https://dspace.lboro.ac.uk/2134/23159.
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Consumers perceptions of retail stores, the assortment of products and the locations in which they are situated, all influence consumers decisions about where, when and how to shop. In the highly competitive arena of retailing, this knowledge greatly affects retailer performance and marketing strategy. Despite this strategic importance, the literature lacks empirical research into the assortment of categories offered in retail stores and their influence on store image. Moreover, image conceptualisation for different retail contexts is fragmented and the consumer image perceptions of categories are unexplored. Recent attention has shifted to customer experience research, yet this literature refers to the consumers interaction with one retailer, when consumer shopping journeys may include many retail interactions. The research presented in this thesis addresses the above gaps, contributing to theory and knowledge in the area of retail marketing. The thesis comprises eight papers published over a 17-year period. It examines the perceptions and roles of retail assortments; category perceptions and management in retail stores; customer perceptions of image and experiences of town centres. The thesis draws from a range of empirical studies documented within the eight papers. These include: a comparative study of ten major retailers assortment strategies; a survey of 504 consumers perceptions of supermarket assortments; a qualitative study involving six national focus groups of apparel consumers; and a survey of 536 consumers across five regional city centres. The studies are informed by two literature reviews documenting retail assortment research and town centre research. Collectively, the thesis delivers a significant research contribution to knowledge and theory. The first four thesis papers clarify the strategic relationships between retail assortment and image. The following two papers identify new perspectives of image congruence and relationships between category and store image. The final two papers consolidate all previous contexts in a multi-faceted retail image construct, emphasising the previously neglected psychological image elements. Fundamentally, consumers experiences in town centre retail environments contribute to the ongoing process of holistic image creation. The findings demonstrate that as retail environments change, consumers perceptions are also evolving from a functional, static image perspective to a dynamic, experience driven concept. The research commentary concludes by outlining future research agenda.
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Mikšienė, Tatjana. "Vartotojų požiūris į moteriškų striukių asortimentą ir kokybę." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_162046-69205.
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Magistro darbe yra išanalizuoti įvairių Lietuvos ir užsienio autorių vartotojų elgsenai įtaką darantys veiksniai bei vartotojų sprendimo priėmimo proceso etapai. Darbe nustatyti moteriškų striukių asortimento ir kokybės kriterijų ir demografinių veiksnių tarpusavio sąryšiai. Patvirtinama autorės suformuluota mokslinio tyrimo hipotezė, kad pagrindiniai rodikliai, lemiantys vartotojo apsisprendimą pirkti moteriškas striukes yra gaminio kokybė. Gautomis išvadomis ir pasiūlymais galės pasinaudoti moteriškais drabužiais prekiaujančių prekybos įmonių vadovai, siekiantis geriau pažinti vartotojų poreikius ir norintys padidinti pardavimo galimybes.The present master thesis analyzes various factors, making impact on Lithuanian and foreign consumers’ behaviour and the process stages of consumers’ taking a solution. The work defines the interrelations between women’s jackets assortment and quality criteria and demographic factors. The framed research hypothesis, made by the author, is confirmed that the main indicators, which determine the decision of a consumer to purchase woman’s jackets, is product’s quality. The received conclusions and offers will be useful to heads of companies trading with women’s clothes, who aim at better finding out consumers’ demands and to enhancing selling possibilities.
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Болденков, Д. О. "Удосконалення асортиментної політики підприємства роздрібної торгівлі в сучасних умовах." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/24914.
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Болденков, Д. О. Удосконалення асортиментної політики підприємства роздрібної торгівлі в сучасних умовах (на прикладі ТОВ "ФТД-Ритейл") : випускна кваліфікаційна робота : 073 «Менеджмент» / Д. О. Болденков ; керівник роботи Г. М. Самійленко ; НУ "Чернігівська політехніка", кафедра менеджменту та державної служби. – Чернігів, 2021. – 77 с.Об’єктом дослідження виступають процеси удосконалення асортиментної політики на підприємстві ТОВ "ФТД-Ритейл". Предметом дослідження є теоретичні, методичні, та практичні аспекти удосконалення асортиментної політики на підприємстві ТОВ "ФТД- Ритейл". Метою є комплексне дослідження основних аспектів формування товарного асортименту, огляд основних методичних підходів та розробка на основі проведеного дослідження практичних шляхів вдосконалення асортиментної стратегії на підприємстві ТОВ "ФТД-Ритейл". Методи дослідження: системний аналіз, логічне узагальнення, методи аналізу та синтезу, статистичний аналіз, графічний метод та абстрактно- логічний метод. Розроблені на підставі аналізу асортиментної політики рекомендації сприятимуть підвищенню прибутковості підприємства ТОВ "ФТД-Ритейл".
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Маріан, В. Г. "Управління асортиментною політикою торгового підприємства." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Marian.pdf.
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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижчеМетoю роботи є є визначення сутності та особливостей сучасної асортиментної політики підприємства в умовах висококонкурентного ринку, визначення цілей асортиментної політики, розроблення рекомендацій щодо управлінських рішень у сфері асортиментної політики підприємства. Для досягнення поставленої мети вирішені наступні завдання: розглянуто теоретичні основи формування товарного асортименту; проаналізувано асортиментну політику підприємства; вдосконалено управління товарним асортиментом на підприємстві; запропонувано напрямки вдосконалення асортиментної політики на підприємстві.
The purpose of the work is to determine the essence and features of modern assortment policy of the enterprise in a highly competitive market, to determine the objectives of assortment policy, to develop recommendations for management decisions in the field of assortment policy of the enterprise. To achieve this goal the following tasks are solved: the theoretical foundations of the formation of the product range are considered; the assortment policy of the enterprise is analyzed; improved product range management at the enterprise; directions of improvement of assortment policy at the enterprise are offered.
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Воєводіна, О. С. "Конкурентоспроможність підприємства та шляхи її підвищення (на прикладі ТОВ «Телекарт-Прилад»)." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Voevodina.pdf.
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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижчеУ роботі розглядаються теоретичні та практичні аспекти формування конкурентоспроможності підприємства, досліджено чинники впливу на зростання фінансового, технічного та виробничого потенціалу підприємства. Проаналізовано основні техніко-економічні, фінансові показники та позицію на ринку підприємства ТОВ «Телекарт-Прилад» за період 2017-2019 рр., його фінансову стійкість та перспективні напрями зростання конкурентоспроможності. Запропоновано два заходи росту конкурентних позицій компанії: скоротити номенклатуру продукції, розвинути насиченість асортименту за найприбутковішими видами діяльності, нарощування власного капіталу та зниження собівартості.
The paper considers theoretical and practical aspects of the formation of the competitiveness of the enterprise, investigates the factors influencing the growth of financial, technical and production potential of the enterprise. The main technical and economic, financial indicators and market position of the company LLC "Telecard-Device" for the period 2017-2019, its financial stability and promising areas of competitiveness are analyzed. Two measures of growth of competitive positions of the company are offered: to reduce the nomenclature of production, to develop saturation of assortment on the most profitable kinds of activity, increase of the own capital and decrease in prime cost.
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Bartoš, Miroslav. "Nákupní a prodejní strategie obchodní firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76030.
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This diploma thesis aims at the strategy of retail company and its purchase and sale department. Thesis is divided into theoretical and practical part. The theoretical part contains information about business and its functions, basic allotment of range of goods, methods of prizing goods and calculation of profit margins. Furthermore there can be found demands on suppliers, goods and manners of order realizations that are given by the businessmen. Last but not least there are descriptions of the HACCP system and of the key technologies used in such business. The practical part is based on the theoretical one and it includes assortment of analysed company, its structure and concern in overall revenues. After this chapter there follows the purchasing strategy in which the organization of buying within the company, competences of particular employees, and methods of purchasing used across different suppliers and separate phases of purchasing program are demonstrated. In the part called selling strategy there are specified the price system, discount sales, forms of purchasing and staffs. In conclusion of this thesis there is focus on the SWOT analysis in which the main future opportunities and threats of the company are mentioned.
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Inostroza, Galvez Stephanie, and Suleiman Feizi. "Sortimentsreducering för ökad lönsamhet : En fallstudie hos företaget Edsbyn." Thesis, Högskolan i Gävle, Avdelningen för industriell ekonomi, industridesign och maskinteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35961.
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Sortiment är hos många företag väldigt stort vilket leder till att företag inte kan hantera sina produkter rätt. Problematiken är att kunderna får för mycket valmöjligheter när det erbjuds ett helt produktsortiment. Varje företag behöver ifrågasätta sig hur de ska hantera sitt sortiment när kunderna har för mycket att välja mellan. I denna situation hjälper sortimentsreducering att öka effektiviteten och lönsamheten i förtaget. Ett välplanerat sortiment är en viktig faktor för kundens köpbeslut eftersom för många produktval i sortimentet kan leda till överbelastning. Studien är en fallstudie med syfte att ta fram faktorer och processer som bör beaktas vid en sortimentsreducering hos ett producerande företag. Studien kommer att avgränsas mot att studera sortimentsreducering hos ett svenskt företag som tillverkar kontorsmöbler. För att besvara syftet och frågeställningarna utfördes fyra semistrukturerade intervjuer och ett studiebesök med anställda som hade relevant kunskap inom området. I metoden har abduktion antagits som vetenskapligt angreppsätt. Den teoretiska referensram togs fram genom litteratursökningar via databaser och böcker som sedan diskuterades i en jämförelse mot den sammanställda empirin som analyserades och diskuterades. Studiens slutsats visade vilka faktorer och processer som företag bör beakta vid en sortimentsreducering. De framtagna faktorerna var sortimentets djup och bredd, företagsimage, flexibilitet, kategoristyrning samt implementering av modulära och standardiserade produkter. Genom att integrera dessa faktorer kan företag göra en reducering effektivt. Studien visade tre processer med hjälp av modeller vid hänsyn till sortimentsreducering som skulle kunna implementeras på företag. Dessa modeller är ABC-analysen, Porters femkraftsmodell och sortimentsplaneringsmodellen. Genom att integrera de olika faktorer och processer för sortimentsreducering kan företaget göra en lönsam reducering i sortimentet.Many companies have a large assortment, where most are incapable of correctly handling their products. Result of such assortment usually is overload of customers with an abundance of options. Every company needs to question themselves how to handle their assortment when customers has to many choices to pick. In this situation assortment reduction helps to increase efficiency and profitability of organizations. A well-planned assortment is an important factor for the customers purchase decision as too many choices in the assortment can lead to overload. This study is a thesis written with the purpose of developing factors and processes to take into account for a products assortment reduction at a producing company. This study is limited to studying product assortment reduction at a Swedish company that manufactures office furniture. The purpose and questions are answered through four semi-structured interviews and a study visit accompanied by employees with relevant knowledge to thesis. In the method, abduction has been adopted as a scientific approach. A theoretical frame of reference was developed through literature searches through databases and books, which were the discussed in a comparison with the compiled empirical data that were analyzed and discussed. The study´s conclusion showed which factors and processes companies should take into account in an assortment reduction. The factors developed were assortment depth and breadth, corporate image, flexibility, category management, implementing modular and standard products. By integrating these factors, companies can make a reduction effective. The study showed three processes using models with regard to product assortment reduction that could be implemented in companies. These models are the ABC-analysis, Porters five forces and the assortment planning model. By integrating the various factors and processes for product assortment reduction, the company can make a profitable reduction in the assortment.
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Geiger, Chris, Niklas Maier, Florian Kalinke, and Marcus Geimer. "Assistance system for an automated log-quality and assortment estimation based on data-driven approaches using hydraulic signals of forestry machines." Technische Universität Dresden, 2020. https://tud.qucosa.de/id/qucosa%3A71221.
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The correct classification of a logs assortment is crucial for the economic output within a fully mechanized timber harvest. This task is especially for unexperienced but also for professional machine operators mentally demanding. This paper presents a method towards an assistance system for machine operators for an automated log quality and assortment estimation. Therefore, machine vision methods for object detection are combined with machine learning approaches for estimating the logs weight based on a Convolutional Neural Network (CNN). Based on the dimensions oft he object ´log, a first categorisation into a specific assortment is done. By comparing the theoretical weight of a healthy log of such dimensions to the real weight estimated by the CNN-based crane scale, quality reducing properties such as beetle infestation or red rod can be detected. In such cases, the assistance system displays a visual warning to the operator to check the loaded log.
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Lazzarini, João Carlos. "A definição do sortimento-profundidade nos supermercados brasileiros: influência nas vendas e critérios utilizados." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-14122012-145758/.
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Independente do aquecimento da economia Brasileira dos últimos anos, a década passada foi marcada por um crescente número de produtos de consumo de massa lançados no mercado, a grande maioria não tendo sobrevivido a um ano de existência. Concomitantemente o consumidor brasileiro apresenta-se com maior poder aquisitivo, expectativa de consumo ampliada por novos direcionadores de consumo e maior acesso à informação de toda natureza. Num ambiente cada vez mais competitivo, com mais lojas, tipos e formatos no varejo, mais concentração de vendas e mais difusão entre as fronteiras de canais de distribuição, o processo de definição do sortimento é considerado crítico e uma importante decisão estratégica das empresas. Esta dissertação buscou avaliar a influência e a relação entre o sortimento e as vendas ao consumidor de bens não duráveis de massa, bem como quais são os critérios considerados mais importantes e mais frequentemente utilizados pelas redes de supermercados na definição desse sortimento. Os critérios escolhidos foram obtidos a partir da literatura sobre o tema sortimento presente na revisão bibliográfica e da prática no mundo dos negócios, referendada pela fase de pré-teste do questionário aplicado. Neste trabalho inicialmente foram utilizados dados do painel de lojas Scantrack da Nielsen, referentes a 116 semanas coletadas na região da Grande São Paulo, para análise da correlação entre vendas e sortimento de um grupo de vinte e sete categorias de produtos muito relevantes no consumo. Essas categorias pesam mais de cinquenta e cinco por cento do total de consumo estudado pela Nielsen. Posteriormente foi realizada uma pesquisa quantitativa com base em um questionário eletrônico estruturado, junto a responsáveis pela definição de sortimento, em empresas supermercadistas que representam mais de dois-terços do setor no Brasil. Foi possível determinar que em um conjunto significativo de categorias de produtos estudadas regularmente por Nielsen, a variável média do número de itens, assumida como proxy de sortimento-profundidade, apresentou alta correlação com a variável dependente vendas em volume e relevantes coeficientes de determinação . Tal evento ocorre em diferentes tipos/formatos de supermercados, demonstrando assim, a grande influência do sortimento nos níveis de vendas de produtos de largo consumo independentemente do tamanho e do formato de loja. Complementarmente, na avaliação de um processo formal de definição do sortimento por parte dos executivos, bem como da importância e frequência dos critérios utilizados no mesmo, ficou evidenciado que o tamanho da empresa (grande versus médio-pequena) tem impacto significativo tanto na estruturação do processo quanto no ranking de importância e frequência dos critérios utilizados, sendo que de modo geral, existem critérios que são mais frequentemente usados do que a importância que lhe são atribuídas. As conclusões deste trabalho oferecem oportunidade para novas aberturas e ampliação do escopo em análises futuras.Even before the heating of the Brazilian economy in recent years, the past decade was marked by a growing number of products launched in the mass consumer market, the vast majority not having survived a year of existence. At the same time the Brazilian consumers are presented with greater purchasing power, increased consumer expectations and increased access to different sources of information. Within a fierce competitive environment, with more shops and different retail formats, more concentration of sales in top retailers and increasing of channel blurring, the process of defining the assortment is considered critical and an important strategic decision. In essence, the assortment is a critical success factor, which summarizes the strategic value proposition of the store / chain to the consumer target. The present dissertation aimed to evaluate the influence and the relationship between assortment and consumer sales of fast moving consumer goods , and what are the criteria considered most important and most frequently used by supermarket chains in the definition of that assortment. The criteria were obtained from the literature on the subject of this assortment in the literature review and practice in business, approved by the pre-test questionnaire. In this study we initially used Scantrack Nielsen data for the region of Greater Sao Paulo, to analyze the correlation between sales price and assortment of a group of twenty-seven categories of products very relevant for consumption. These categories weigh more than fifty-five percent of total consumption studied by Nielsen. Subsequently, was performed a quantitative study using a structured electronic questionnaire, addressed to executives responsible for defining the assortment in supermarkets, from companies representing more than two-thirds of the sector in Brazil. It was found out that for a significant number of product categories studied regularly by Nielsen, the average number of items, taken as a proxy for assortment-depth, showed the highest correlation with the dependent variable showed sales volume. This event occurs in different types / format supermarkets, thus demonstrating the great influence of the assortment in the fast moving consumer goods sales\' level. In addition, the evaluation of a formal process of definition of the assortment by executives as well as the importance and frequency of the criteria used, it was concluded that company size (large versus small-medium) has significant impact on the structuring of the process itself, as well as the ranking of importance and frequency of the criteria used, and generally, there are criteria that are more frequently used than the importance assigned to it. The findings of this study offer an opportunity for new openings and expansion of scope in future analysis.
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Bokides, Dessa A. "The Influence of Female Movement in Response to Male Aggression in a Coercive Mating System." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306433175.
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Tobiaš, Marek. "Analýza sortimentu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15876.
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This theses describes marketing and its importance for business, it also describes marketing environment and marketing mix with its ingredients. These theoretical bases are applied afterwards in the practice part of theses, which is focused on ice-cream market in Czech Republic. Analytical part also contains brief characteristic of Algida products on Czech market, their relation to competitors and public.
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Омельченко, В. В. "Товарознавча оцінка асортименту, якості виноградних вин та особливості ритейлу на прикладі ФОП «Носко Р.М.»." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/24948.
Full textAbstract:
Омельченко, В. В. Товарознавча оцінка асортименту, якості виноградних вин та особливості ритейлу на прикладі ФОП «Носко Р.М.» : випускна кваліфікаційна робота : 076 «Підприємництво, торгівля та біржова діяльність» / В. В. Омельченко ; керівник роботи Т. М. Денисенко ; НУ "Чернігівська політехніка", кафедра підприємництва і торгівлі. – Чернігів, 2021. – 91 с.Об’єкт дослідження виноградні вина та ритейл на ФОП «Носко Р.М.» магазин- кафетерій. Предмет дослідження – асортимент і якість вина та особливості ритейлу. Метою роботи є розробка рекомендацій стосовно удосконалення асортименту виноградних вин та перспективних заходів поліпшення ритейлу ФОП «Носко Р.М.» магазину- кафетерію Методи дослідження – стандартні та загальноприйнятні: органолептичні, фізико-хімічні, планування експерименту, анкетного опитування та математико-статистичної обробки експериментальних даних з використанням сучасних комп’ютерних технологій. У першому розділі було розглянуто сучасний стан та перспективні тенденції розвитку ринку виноградних вин, класифікацію асортименту вина та винних напоїв також проаналізовано методи ідентифікації та виявлення фальсифікації виноградних вин У другому розділі було розглянуто діяльність магазину-кафетерію, проаналізовано товарний асортимент виноградних вин, та проведено оцінку якості вин та винних напоїв, що реалізує підприємство. У третьому розділі кваліфікаційної роботи для ФОП «Носко Р.М.» магазину-кафетерію запропоновано план перспективних заходів поліпшення ритейлу. Розроблено та впроваджено в діяльність підприємства комплекс заходів щодо оптимізації асортименту виноградних вин.
The object of research grape wines and retail at an individual entrepreneur "Nosko R.M." shop-cafeteria. The subject of research is the range and quality of wine and features of retail. The aim of the work is to develop recommendations for improving the range of grape wines and promising measures to improve the retail of an individual entrepreneur "Nosko R.M." shop-cafeteria Research methods are standard and generally accepted: organoleptic, physicochemical, experimental planning, questionnaires and mathematical and statistical processing of experimental data using modern computer technology. The first section examines the current state and prospects of the grape wine market, the classification of the range of wine and wine drinks and analyzes the methods of identification and detection of falsification of grape wines. The second section considered the activities of the cafeteria, analyzed the range of grape wines, and assessed the quality of wines and wine drinks sold by the company. In the third section of the qualification work for a natural person- entrepreneur "Nosko RM" a shop-cafeteria was offered a plan of promising measures to improve retail trade. A set of measures to optimize the range of grape wines has been developed and implemented in the company's activities.
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Прядко, О. М., and І. Ю. Тарасов. "Маркетингове обґрунтування формування торгового асортименту роздрібної торговельної мережі." Thesis, ТОВ "ДД "Папірус", 2014. http://essuir.sumdu.edu.ua/handle/123456789/37528.
Full textAbstract:
Ефективна діяльність підприємств торгівлі передбачає постійний пошук економічних методів формування конкурентного середовища на споживчому ринку, обумовлює позитивний вплив на їх господарську діяльність, а саме: збільшення обсягів збуту продукції, розширення товарного асортименту, удосконалення споживчих та інших характеристик товарів; застосування сучасних технологій організації маркетингових і збутових структур, логістичних та дистрибуцій них мереж; зменшення кількості неприбуткових та неефективних підприємств торгівлі; скорочення таких негативних явищ на споживчому ринку, як фальсифікат, контрабандна та контрафактна продукція; досягнення вищого рівня прозорості торговельних процесів на споживчому ринку; скорочення необхідності посиленого державного контролю за споживчим ринком та витрат на нього.
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Нагорний, Євген Ігорович, Евгений Игоревич Нагорный, and Yevhen Ihorovych Nahornyi. "Матричний аналіз новизни товарного асортименту продукції промислового підприємства." Thesis, ТОВ "ДД "Папірус", 2014. http://essuir.sumdu.edu.ua/handle/123456789/37431.
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Вітчизняна практика показує що промислові підприємства не проводять аналіз новизни своєї продукції ні на етапах її розробки, ні на етапі її виведення на ринок, ні навіть на етапі її комерційного виробництва. А такий аналіз є доцільним, оскільки його проведення дасть змогу зекономити деяку частку коштів що будуть витрачені на розробку продукції, яка не матиме ніяких ринкових перспектив.
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Chuová, Trang. "Analýza výrobního sortimentu firmy KEB-EGE spol.s r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113608.
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My diploma thesis is dedicated to the analysis of the product assortment of the KEB-EGE ltd. company that concentrates on producing autodiagnostics and steel constructions. The theoretical part involves basic marketing terms and the practical part introduces the company itself, its customers, competition and suppliers, the analysis of the company macro environment and the analysis of the marketing mix as for its four tools, which is product, price, distribution and marketing communication.
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Nikolaeva, Antoaneta, Stanimira Nikolova, and Vladimir Yovchev. "Successful Market Coverage Strategy- the Path to Retailers : A Study of the Bulgarian Office Products Retailers." Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7.
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Recently many academic researchers have become interested in the retailers as part of the distribution channel. Today retailers have grown so influential, that sometimes they take the functions of the wholesalers. The retailers constitute the road for manufacturers to the end market. Therefore, knowing retailers’ decision variables and assortment considerations is important for manufacturers when designing upon their marketing strategies. The study is conducted with focus on the Bulgarian office products retail industry. The purpose of the present research is to get a deeper understanding of retailers’ assortment criteria and analyze how the latter relates to market coverage strategy. Retailers’ assortment criteria concern decision variables such as profitability and sales, economic conditions, assortment considerations, consumer evaluation, marketing, supplier characteristics, competitive considerations, distributive factors, tactical considerations. The meaning underlying the assortment criteria is applied for arguing what market coverage strategy would best serve the Bulgarian retailers of office products. The research is performed employing qualitative method, in particular, in-depth semi- structured interviews providing the possibility for a broad discussion.
The results of the study revealed some common patterns pertaining to four main inductive categories including product, brand positioning, promotion and distributor’s attributes. The patterns corresponding to the categories were further related to the market coverage strategy alternatives, namely, intensive, selective and exclusive coverage strategy. The results of the study showed that the nature of the product requires considerable effort from the distributors’ side to persuade the retailers to become customers who are aware of the products’ attributes. In other words, the nature of the office products calls for certain knowledge and skills that the retailers have to gain in order to be successful as traders to their own customers and that can be best achieved if selective coverage strategy is employed. Further, the results of the study reveal that manufacturers of office products that would like to position their brands on the high quality dimension should pursue highly selective distribution as this creates a superior product image. The results of the study also show that greater selectivity is suitable since it guarantees that the retailers’ requirements related to promotion are met. Last, the authors suggest that higher degrees of selectivity is the most appropriate way for a manufacturer to follow the performance of distributors and thus, to ensure that the desired by the retailers distributor’s attributes are present.
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Vaičius, Dainius. "Lietuvos beržynų sortimentinės struktūros modeliavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060625_194918-89730.
Full textAbstract:
Aim of the work – to analyze the regularities of quality rates variation and to make the evaluation models of birch assortment structure, concerted with Europe Union standard’s requirements. Object of the work – semi mature and mature birch forests. During research there were used measurement data of birch stems quality rates (diameter, bark thickness at full stem length) and round wood defects. Methodology of the research – there were measured pruned birch stems, filled in the model wood card, indicating the forest and the model wood characteristics. After this empirical database was structured and normatives were made, which allow to evaluate the volume of timbers of various diameter and high trees A, B, C and D quality classes, paper wood, firewood and waste wood. Results of the research – birch - grove felling sorting – grading structure prognosis method was prepared. Sorting – grading tables in MS “Excel” computer program make its essence.
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Marinho, Dias Torres Neto Antonio. "Blockbuster vs. scattershot : a contingent relationship between product line length strategy and performance in the fast-moving consumer goods industry." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/blockbuster-vs-scattershot-a-contingent-relationship-between-product-line-length-strategy-and-performance-in-the-fastmoving-consumer-goods-industry(65b6a1c5-2872-4399-955c-e6ee3fa8cfc6).html.
Full textAbstract:
Some firms focus on few products with broad appeal, whereas others leverage variety as an important part of their offering. This study investigates the conditions under which each of these product line length strategies is optimal in the fast-moving consumer goods industry. It does so by focusing on the relationship between product line length strategy and firm top-line performance, in the light of a discrete framework derived from the strategic fit paradigm and the strategic triangle. Results show that customer factors (i.e., variety per household and value per purchase) and competitor factors (i.e., concentration and proliferation) drive the strategic fit of a firm's product line length strategy to the market in which it competes, so that firms deploying market-fitting strategies face higher odds of market share growth than firms deploying contrarian strategies. Firms with certain company factors (i.e., innovativeness and brand equity), however, face higher odds of market share growth by challenging the market fit and deploying contrarian strategies than by deploying market-fitting strategies. This study offers a stepping stone towards addressing product line length strategy as a discrete choice on product line positioning, an innovative approach with potential to generate concrete business impact.
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Коток, В. Ю. "Оцінка конкурентоспроможності та удосконалення торгівлі зоотоварами на прикладі магазину «Бурундук» м. Чернігів." Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/21660.
Full textAbstract:
Коток, В. Ю. Оцінка конкурентоспроможності та удосконалення торгівлі зоотоварами на прикладі магазину «Бурундук» м. Чернігів: магістерська робота : 076 Підприємництво, торгівля та біржова діяльність / В. Ю. Коток ; керівник роботи Денисенко Т. М. ; Національний університет «Чернігівська політехніка», кафедра підприємництва і торгівлі. – Чернігів, 2020. – 58 с.Об’єкт дослідження - зоотовари та магазин «Бурундук» м. Чернігів. Предмет дослідження - асортимент зоотоварів, організація торгівлі та конкурентоспроможність магазину «Бурундук». Метою випускної кваліфікаційної роботи є проведення оцінки конкурентоспроможності та удосконалення торгівлі зоотоварами на прикладі магазину «Бурундук» м. Чернігів. У першому розділі представлено поняття конкурентоспроможності продукції та підприємства. Обґрунтовано фактори, що мають вплив на конкурентоспроможність. Проаналізовано класифікацію методів оцінювання конкурентоспроможності підприємства. Наведено алгоритм проведення оцінки конкурентоспроможності товару. Вивчені основні параметри та методи оцінки конкурентоспроможності продукції та підприємства. У другому розділі подано загальну характеристику магазину «Бурундук». Проаналізовано асортимент зоотоварів за класифікаційними ознаками. Надана оцінка асортименту зоотоварів. Третій розділ присвячений оцінці економічної ефективності діяльності магазину, його конкурентоспроможності та шляхам підвищення рівня конкурентоспроможності підприємства.
The object of research - pet products and shop «Chipmunk» in Chernihiv. The subject of research - the range of pet products, trade organization and competitiveness of the shop «Chipmunk». The purpose of the final qualification work is to assess the competitiveness and improvement of trade in pet products on the example of the shop «Chipmunk» in Chernihiv. The first section presents the concept of product and enterprise competitiveness. Factors influencing competitiveness are substantiated. The classification of methods for assessing the competitiveness of the enterprise is analyzed. An algorithm for assessing the competitiveness of goods is presented. The main parameters and methods of assessing the competitiveness of products and enterprises are studied. The second section presents a general description of the shop «Chipmunk». The range of pet products by classification features is analyzed. An assessment of the range of pet products is given. The third section is devoted to assessing the economic efficiency of the store, its competitiveness and by increasing the level of competitiveness of the enterprise.
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Колосок, Світлана Іванівна, Светлана Ивановна Колосок, Svitlana Ivanivna Kolosok, and Н. В. Щербак. "Удосконалення проектної роботи на ПАТ "Сумський фарфоровий завод"." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33320.
Full textAbstract:
Використання проектного підходу при управлінні будь-яким господарюючим суб’єктом дозволяє істотно підвищити ефективність управлінських рішень. Основним завданням підприємства в умовах ринкової економіки залишається постійне підвищення конкурентоздатності своєї продукції.
При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/33320
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Kšíkal, Daniel. "Rozhodování o sortimentu internetového obchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359406.
Full textAbstract:
This thesis deals with the topic of category management in online retailing. Its goal is to identify the assortment factors that affect a company's financial performance. The result of the thesis work is a model applicable in strategic decision making on assortment. The first part consists of basic concepts of retail, marketing and strategic management. The purpose of this part is to provide the reader with the theoretical background for the following practical part. The research for the practical part is conducted on the basis of interviews with experts in the field and the author's own research in business. Each chapter presents a group of metrics that are based on analysis of business data in online retail market. Metrics describe the specific features of a product category and their impact on a company's revenue or costs. Each metric comes also with an assessment of the given category based on business data. The aim of the thesis is to give a comprehensive overview of assortment decision making. The thesis should also help the reader gain basic knowledge useful for managing an online retail store.
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Олейник, К. О. "Асортиментна політика підприємства та шляхи її вдосконалення (на прикладі торгового підприємства «Ідеал»)." Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12656.
Full textAbstract:
У роботі розглядаються теоретичні аспекти формування асортиментної політики на
підприємствах торгівля, як потужної складової товарної політики. Особлива увага надається
факторам впливу на асортименту політику та етапам розробки асортиментної політики.
Проаналізовано особливості діяльності супермаркету ТОВ «ІДЕАЛ». Виявлено склад
товарного асортименту, надано його класифікації. В наявності дослідження рівня та
динаміки основних показників діяльності. Проаналізована діюча асортиментна політика
підприємства.
Запропоновано заходи щодо оптимізації процесу формування товарного асортименту,
які б надали змогу підвищити прибутковість компанії та рівень її іміджу на ринку торгових
послуг.The diploma thesis examines the theoretical aspects of the formation of assortment policy at trade enterprises, as a powerful component of product policy. Particular attention is paid to the factors influencing the assortment policy and the stages of the assortment policy development. The features of the activity of the supermarket LLC "IDEAL" are analyzed. Found a warehouse of goods assortment, provided its classification. In the presence of a study of the level and dynamics of key performance indicators. Measures are proposed to optimize the process of forming a product range, which provided an opportunity to increase the company's profitability and the level of its image in the market of trade services.
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Esmaeili, Ahangarkolaei Hadi, and Zandi Mohammad Saeid. "Using Revenue Management in Multiproduct Production/Inventory Systems: A Survey Study." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-64451.
Full textAbstract:
The study aims at investigating how revenue management techniques can be applied in industries which offer multiple products. Most of the companies nowadays trend to produce multiperoducts and they try to find the best method of selling. Therefore, revenue management can be considered as a new direction which should be developed for these firms. In this study, multi-product firms are mainly referred as firms offering a bundle of products or substitute products. In this regard, models and techniques applied in multiproduct firms are discussed and it is tried to provide basic models to better understand the problems, variables, customer choice models and constraints. The main methodology in this study is literature review. In order to carry out the research first revenue management applications and techniques are discussed to find a fit to this kind of industries. The main findings of this study are (1) identifying and analyzing the most important factors affecting decision making regarding managing of bundling and substitute products and ultimately total revenue of multiproduct firms. (2) Summarizing the results and knowledge obtained from various studies within fields of bundling and substitute products. (3) Discussing the possibility of applying different revenue management techniques to these fields. (4) Identifying potentials and new directions for future study with respect to both revenue management techniques and multiproduct firms.
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Whyte, Stephen G. "Decision making in mate choice markets." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/118622/2/Stephen_Whyte_Thesis.pdf.
Full textAbstract:
Choosing a mate is arguably the largest decision a human can make. Mate choice can have significant short and long run impacts on the individual decision maker, as well as macroeconomic impacts for society. By studying individuals mating preferences and behaviours, and the factors at play when individuals make mate choice decisions, behavioural science can build a more developed understanding of the unseen mechanisms that drive large scale decision processes. Understanding the interplay of such factors as an individual's biology, personality, education, income, sex/gender, sexuality, and micro level behaviour, can inform and develop sciences understanding of how humans make decisions.
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Strasevičiūtė, Vida. "Drabužių kolekcija "INterno"." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130619_164508-29859.
Full textAbstract:
Bakalauro darbą „DRABUŽIŲ KOLEKCIJA „INterno“ sudaro teorinis aprašas, kūrybinė projektinė dalis – 18 drabužių ansamblių kolekcija ir du kompiuterinės spaudos ant audinio projektai, kūrybinė praktinė dalis – 4 pasiūti drabužių komplektai (3 – moterims, 1 – vyrams). Rudeninių drabužių kolekcija "INterno" yra skirta įmonei UAB "Vilko kailiniai" kaip pasiūlymas asortimento plėtimui, panaudojant įmonėje atliekamas kailio ir odos žaliavas, kurios šiuo metu yra sandėliuojamos.The Bachelor Theses “Collection of Clothes “INterno”” consist of the theoretical description, creative project part – collection of 18 outfits and two plane-tables prepared with the help of computer, creative practical part – 4 tailored sets of clothes (3 for women, 1 for men). The collection of autumn clothes “INterno” is meant for the company UAB “Vilko kailiniai” as the suggestion to expand the assortment using the raw materials of fur and leather of the company, which are warehoused at present.
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Martini, Gisela de Assis. "Investigação da atividade estrogênica e de interferentes endócrinos em águas superficiais do Estado de São Paulo." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/85/85134/tde-28082018-161427/.
Full textAbstract:
Nas últimas décadas, a ocorrência de atividade estrogênica e interferentes endócrinos (IEs) no ambiente aquático têm se tornado uma crescente preocupação. Dentre as diversas substâncias classificadas como IEs, destacam-se os fármacos, produtos de higiene e cuidados pessoais, hormônios naturais e sintéticos, produtos químicos industriais, praguicidas e muitos outros compostos que atingem o ambiente aquático por meio de descargas de esgoto doméstico, industrial ou de escoamento agrícola. Os objetivos deste estudo foram determinar a atividade estrogênica em amostras de águas superficiais, e avaliar seus efeitos biológicos no desenvolvimento de embriões de Danio rerio, a fim de propor faixas baseadas em valores de desencadeamento de efeitos para categorizar a atividade estrogênica. As amostras ambientais também foram analisadas por cromatografia líquida acoplada com a espectrometria de massas para identificar as substâncias que são suspeitas de causar alteração endócrina. Os compostos analisados foram: praguicidas, hormônios, triclosan, bisfenol A, octilfenol, nonilfenol, e a cafeína como indicador de atividade antrópica. A atividade estrogênica foi medida pelo ensaio Bioluminescent Yeast Estrogen (BLYES), que fornece os resultados em equivalente de 17β-estradiol (EEQ). No entanto, este ensaio não é capaz de prover informações sobre os efeitos adversos em organismos aquáticos. Para observação de possíveis efeitos na biota, os embriões foram expostos a amostras de águas superficiais com resultados acima de 0,1 EEQ no BLYES. Os ensaios foram realizados de acordo com a OECD No. 236 (2013), verificando efeitos agudos como: ausência de batimento cardíaco, não formação de somitos, não desprendimento da cauda, e embrião coagulado. Malformações embrionárias tais como: redução do tamanho do organismo, edema cardíaco e vitelínico, curvatura da coluna vertebral, também foram avaliadas. As informações obtidas pelo ensaio com embriões de Danio rerio foram adequadas para mostrar os efeitos da mistura de contaminantes em organismos não-alvo. A atividade estrogênica medida pelo BLYES ficou abaixo do limite de quantificação (0,1 EEQ) em 44,8% do total de 116 amostras analisadas, e a faixa de atividade estrogênica variou de 0,11 a 14,6 EEQ. Além disso, a presença de contaminantes mesmo que em concentrações baixas ressalta a necessidade de mais estudos para entender os efeitos dessas substâncias nos organismos aquáticos.Over the last few decades, the occurrence of estrogenic activity and endocrine disrupting chemicals (EDCs) in aquatic environment has become a worldwide issue of increasing environmental concern. The EDCs have the ability to alter the endocrine system of organisms, and includes pharmaceuticals, personal care products, steroid hormones, industrial chemicals, pesticides and many other compounds. Such compounds are present in several industrial and domestic activities and reach the aquatic environment via wastewater discharges or agricultural runoff. The aim of this study was to determine the overall estrogenic activity of surface water, evaluate biological effects on fish embryos development, in order to propose concentrations range based on trigger value to categorize estrogenic activity. Environmental samples were also analyzed by liquid chromatography tandem mass spectrometry to identify substances that are suspected to be an endocrine disruptor. The analyzed compounds were: pesticides, hormones, triclosan, bisphenol A, octylphenol, nonylphenol, and caffeine as an indicative of anthropic activity. The estrogenic activity was measured by Bioluminescent Yeast Estrogen assay (BLYES), with the results expressed in 17β-estradiol equivalent quotient (EEQ). However, this assay is not able to provide information about adverse effects to aquatic organisms. In order to observe effects on aquatic organisms, organic extracts of surface water with results ≥ 0.1 EEQ in BLYES were tested in a bioassay using Danio rerio embryos. The methodology was conducted according OECD No. 236 and verified effects such as: lack of heart beat, lack of somites formation, non-detachment tail and coagulated embryo. Embryonic malformations were also evaluated, such as: reduction of organism size, edema and spine curvature, which are chronic effects. These effects probably are associated with contaminants mixtures. The obtained information by embryonic assay with Danio rerio was suitable to show the effects of contaminants mixture and was used to a categorization proposal of estrogenic activity. Estrogenic activity was below the limit of quantification (0.1 EEQ) in 44.8% of 116 analyzed samples, and range of estrogenic activity was from 0.11 to 14.6 EEQ. The tested samples in FET test were analyzed for acute or chronic toxicity in Danio rerio embryos. Based on the obtained results, even when estrogenic activity is present in surface water, the contaminants mixture can cause toxic effects in non-target organisms. Besides this, the widespread presence of these chemicals highlight the need for further studies in order to understand the harmfulness of these contaminants to aquatic organisms.