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Relevant bibliographies by topics / Athletics, marketing

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Journal articles

Academic literature on the topic 'Athletics, marketing'

Author: Grafiati

Published: 25 July 2024

Last updated: 31 July 2024

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Journal articles on the topic "Athletics, marketing"

1

Sutton, William A. "Developing an Initial Marketing Plan for Intercollegiate Athletic Programs." Journal of Sport Management 1, no. 2 (1987): 146–58. http://dx.doi.org/10.1123/jsm.1.2.146.

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This paper recommends an approach to the development and implementation of marketing plans with regard to intercollegiate athletic programs The thoughts expressed herein are based upon marketing theory and research advertising, and promotional management principles commonly used in mainstream business and industry but often overlooked in sport and athletics The author provides a series of steps to serve as guidelines for the sport manager/athletic director. By incorporating the theories and ideas set forth in this paper, the sports practitioner would be better equipped to develop a marketing p

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2

Connole, Ian J., Jack C. Watson, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel, and Christine Schimmel. "NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis." Sport Psychologist 28, no. 4 (2014): 406–17. http://dx.doi.org/10.1123/tsp.2013-0096.

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This study used a consumer marketing approach to investigate the market for sport psychology positions in National Collegiate Athletic Association (NCAA) institutions. Athletic administrators’ (AA) preferences for various sport psychology positions were compared based on time commitment, affiliation, payment, services, and clients. Results indicated that AAs were most attracted to positions that included (a) part-time commitment, (b) athletic department employment, (c) payment via annual salary, (d) both performance and mental health related services, and (d) work with athletes, teams, and ath

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3

Weaver, Anthony G. "Declining the Big East: A Case Study of the College of the Holy Cross." Journal of Amateur Sport 5, no. 2 (2019): 80–114. http://dx.doi.org/10.17161/jas.v5i2.7583.

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Abstract The case study examines Holy Cross’ decision not to join the Big East Conference in 1979. Specifically, the case analyzes the commitment to a marketing strategy to de-emphasize athletics at a time when many institutions were using the growth of television to help market their university brand. The study also highlights the impact the decision has had on the institution and the athletic department since 1979. Data were gathered by interviewing two former administrators with over 50 years of experience at Holy Cross, and reviewing archival data and documents including administrators’ co

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Zhou, Kaiwei. "Challenges and Strategies for Management of IAAF World Championships in Athletics." Advances in Economics, Management and Political Sciences 26, no. 1 (2023): 133–38. http://dx.doi.org/10.54254/2754-1169/26/20230559.

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The IAAF World Championships in Athletics (WCH) is one of the biggest sports events with high popularity. However, the influence and economics of WCH still face many challenges. This study discusses the challenges faced by WCH on venue and marketing management and proposes strategies to address these challenges by reviewing the literature on the development and management of WCH and other sports events from the perspectives of venue management and marketing management. In terms of selecting the host city, this study suggests considering the city's size, transportation convenience and its sport

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5

Hwang, Geumchan, and Kyu-soo Chung. "The dynamics of cause-related marketing platform and interactivity on college sport fans' donations." Sport, Business and Management: An International Journal 10, no. 2 (2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.

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PurposeThis study aims to examine how sport fans' intention to donate to college athletics differs by the type of communication and by the interactivity of communication when a college athletic department uses a social cause for marketing.Design/methodology/approachTo discover differences in donation intention, the study adopts a two (social media/newspaper) by two (interactive/non-interactive) factorial experiment in which the study's created scenario is randomly presented to subjects. Participating in the online survey are 184 collegiate sport fans at a university in the American Midwest. Co

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6

Pratt, Angela N. "Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations." International Journal of Sport Communication 6, no. 1 (2013): 42–65. http://dx.doi.org/10.1123/ijsc.6.1.42.

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Intercollegiate athletics directors (ADs) in the United States are high-profile representatives of their departments and universities. Their publics include media, sponsors, donors, fans, faculty, students, and government officials. However, few studies have explored ADs from a public relations perspective, especially regarding their understandings of public relations. Therefore, the purpose of this study was to learn how ADs understand public relations in the context of their athletics departments. A phenomenological approach was used to pursue this purpose. In-depth interviews were conducted

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7

Wallace, Laci, Jacquelyn Wilson, and Kimberly Miloch. "Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages." International Journal of Sport Communication 4, no. 4 (2011): 422–44. http://dx.doi.org/10.1123/ijsc.4.4.422.

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Social-media Web sites provide a strategic means for college and university athletic departments to build and maintain a strong brand presence when cultivating relationships with Facebook users. The purpose of this study was to examine the use of social media as a brand-management tool in college athletics. Specifically, this study examined the use of Facebook in the NCAA (N = 10) and in the Big 12 Athletic Conference (N = 12) by content posted throughout the 2010–11 season. These Facebook pages were examined to determine how major college sport organizations were using communication tools, ty

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Jessop, Alicia, and Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes." Journal of Legal Aspects of Sport 31, no. 2 (2021): 253–88. http://dx.doi.org/10.18060/25602.

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For decades, the National Collegiate Athletic Association’s (“NCAA”) amateurism rules have largely prevented NCAA athletes from commercializing their names, images, and likenesses (“NIL”). The right to license and profit from one’s own image, often referred to as the “Right of Publicity,” is explicitly recognized by statute or common law in 35 states. No federal Right of Publicity statute exists, but in 1977, the United States Supreme Court recognized the right. However, until 2021, NCAA athletes were precluded from benefiting from this right, as under the NCAA’s amateurism principle, “An indi

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9

Neeley, Lynn, and Kimberly M. Judson. "Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics." International Journal of Sport Management and Marketing 7, no. 1/2 (2010): 4. http://dx.doi.org/10.1504/ijsmm.2010.029708.

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10

Rainsberger, Richard. "Consider how FERPA applies to coaches, staff accessing student‐athletes’ academic records." Campus Legal Advisor 24, no. 5 (2023): 4–5. http://dx.doi.org/10.1002/cala.41245.

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A college registrar recently posted on a professional discussion listserv that he had just found out that a staff member had added a coach and the athletics director as academic advisors to student‐athletes in the college's student information system. The registrar was concerned that this meant that these two individuals would have “constant access” to the student‐athletes’ records, which included updates on their current classes. grades, and ACT scores, plus most of the information that the college had collected about the students from the time they submitted their college applications. So, t

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