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Journal articles on the topic 'Athletics, marketing'

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Published: 25 July 2024

Last updated: 31 July 2024

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1

Sutton, William A. "Developing an Initial Marketing Plan for Intercollegiate Athletic Programs." Journal of Sport Management 1, no. 2 (1987): 146–58. http://dx.doi.org/10.1123/jsm.1.2.146.

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This paper recommends an approach to the development and implementation of marketing plans with regard to intercollegiate athletic programs The thoughts expressed herein are based upon marketing theory and research advertising, and promotional management principles commonly used in mainstream business and industry but often overlooked in sport and athletics The author provides a series of steps to serve as guidelines for the sport manager/athletic director. By incorporating the theories and ideas set forth in this paper, the sports practitioner would be better equipped to develop a marketing p

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Connole, Ian J., Jack C. Watson, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel, and Christine Schimmel. "NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis." Sport Psychologist 28, no. 4 (2014): 406–17. http://dx.doi.org/10.1123/tsp.2013-0096.

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This study used a consumer marketing approach to investigate the market for sport psychology positions in National Collegiate Athletic Association (NCAA) institutions. Athletic administrators’ (AA) preferences for various sport psychology positions were compared based on time commitment, affiliation, payment, services, and clients. Results indicated that AAs were most attracted to positions that included (a) part-time commitment, (b) athletic department employment, (c) payment via annual salary, (d) both performance and mental health related services, and (d) work with athletes, teams, and ath

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Weaver, Anthony G. "Declining the Big East: A Case Study of the College of the Holy Cross." Journal of Amateur Sport 5, no. 2 (2019): 80–114. http://dx.doi.org/10.17161/jas.v5i2.7583.

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Abstract The case study examines Holy Cross’ decision not to join the Big East Conference in 1979. Specifically, the case analyzes the commitment to a marketing strategy to de-emphasize athletics at a time when many institutions were using the growth of television to help market their university brand. The study also highlights the impact the decision has had on the institution and the athletic department since 1979. Data were gathered by interviewing two former administrators with over 50 years of experience at Holy Cross, and reviewing archival data and documents including administrators’ co

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Zhou, Kaiwei. "Challenges and Strategies for Management of IAAF World Championships in Athletics." Advances in Economics, Management and Political Sciences 26, no. 1 (2023): 133–38. http://dx.doi.org/10.54254/2754-1169/26/20230559.

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The IAAF World Championships in Athletics (WCH) is one of the biggest sports events with high popularity. However, the influence and economics of WCH still face many challenges. This study discusses the challenges faced by WCH on venue and marketing management and proposes strategies to address these challenges by reviewing the literature on the development and management of WCH and other sports events from the perspectives of venue management and marketing management. In terms of selecting the host city, this study suggests considering the city's size, transportation convenience and its sport

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Hwang, Geumchan, and Kyu-soo Chung. "The dynamics of cause-related marketing platform and interactivity on college sport fans' donations." Sport, Business and Management: An International Journal 10, no. 2 (2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.

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PurposeThis study aims to examine how sport fans' intention to donate to college athletics differs by the type of communication and by the interactivity of communication when a college athletic department uses a social cause for marketing.Design/methodology/approachTo discover differences in donation intention, the study adopts a two (social media/newspaper) by two (interactive/non-interactive) factorial experiment in which the study's created scenario is randomly presented to subjects. Participating in the online survey are 184 collegiate sport fans at a university in the American Midwest. Co

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Pratt, Angela N. "Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations." International Journal of Sport Communication 6, no. 1 (2013): 42–65. http://dx.doi.org/10.1123/ijsc.6.1.42.

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Intercollegiate athletics directors (ADs) in the United States are high-profile representatives of their departments and universities. Their publics include media, sponsors, donors, fans, faculty, students, and government officials. However, few studies have explored ADs from a public relations perspective, especially regarding their understandings of public relations. Therefore, the purpose of this study was to learn how ADs understand public relations in the context of their athletics departments. A phenomenological approach was used to pursue this purpose. In-depth interviews were conducted

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Wallace, Laci, Jacquelyn Wilson, and Kimberly Miloch. "Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages." International Journal of Sport Communication 4, no. 4 (2011): 422–44. http://dx.doi.org/10.1123/ijsc.4.4.422.

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Social-media Web sites provide a strategic means for college and university athletic departments to build and maintain a strong brand presence when cultivating relationships with Facebook users. The purpose of this study was to examine the use of social media as a brand-management tool in college athletics. Specifically, this study examined the use of Facebook in the NCAA (N = 10) and in the Big 12 Athletic Conference (N = 12) by content posted throughout the 2010–11 season. These Facebook pages were examined to determine how major college sport organizations were using communication tools, ty

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Jessop, Alicia, and Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes." Journal of Legal Aspects of Sport 31, no. 2 (2021): 253–88. http://dx.doi.org/10.18060/25602.

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For decades, the National Collegiate Athletic Association’s (“NCAA”) amateurism rules have largely prevented NCAA athletes from commercializing their names, images, and likenesses (“NIL”). The right to license and profit from one’s own image, often referred to as the “Right of Publicity,” is explicitly recognized by statute or common law in 35 states. No federal Right of Publicity statute exists, but in 1977, the United States Supreme Court recognized the right. However, until 2021, NCAA athletes were precluded from benefiting from this right, as under the NCAA’s amateurism principle, “An indi

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Neeley, Lynn, and Kimberly M. Judson. "Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics." International Journal of Sport Management and Marketing 7, no. 1/2 (2010): 4. http://dx.doi.org/10.1504/ijsmm.2010.029708.

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Rainsberger, Richard. "Consider how FERPA applies to coaches, staff accessing student‐athletes’ academic records." Campus Legal Advisor 24, no. 5 (2023): 4–5. http://dx.doi.org/10.1002/cala.41245.

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A college registrar recently posted on a professional discussion listserv that he had just found out that a staff member had added a coach and the athletics director as academic advisors to student‐athletes in the college's student information system. The registrar was concerned that this meant that these two individuals would have “constant access” to the student‐athletes’ records, which included updates on their current classes. grades, and ACT scores, plus most of the information that the college had collected about the students from the time they submitted their college applications. So, t

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Gladden, James M., George R. Milne, and William A. Sutton. "A Conceptual Framework for Assessing Brand Equity in Division I College Athletics." Journal of Sport Management 12, no. 1 (1998): 1–19. http://dx.doi.org/10.1123/jsm.12.1.1.

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In an effort to enhance the organization's image and increase its revenues, sport managers should incorporate the concept of brand equity, the strength of a team/university name in the marketplace, into strategic marketing efforts. This article, building on Aaker's (1991) theoretical structure, develops a conceptual framework of brand equity applied to Division I college athletics. The brand equity framework provides a closed-ended system whereby antecedents (team-related, university-related, and market-related) create brand equity that then results in marketplace consequences (e.g., national

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Bozman, Carl S., Daniel Friesner, Matthew Q. McPherson, and Nancy M. Chase. "Intangible and tangible value: brand equity benefits associated with collegiate athletics." International Journal of Sports Marketing and Sponsorship 16, no. 4 (2015): 22–45. http://dx.doi.org/10.1108/ijsms-16-04-2015-b004.

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This paper presents a simple methodological framework to characterise the tangible and intangible benefits of a university athletics department. The methodology is applied to the athletics department at Gonzaga University (GU) in Spokane, Washington USA. The brand equity associated with this department is estimated at approximately US$5.8 million in 2006. Of this, between $617,000 and $2.71 million is ascribed to a specific type of tangible brand equity (with the most plausible estimate being $926,000); namely, the impact of GU athletics events on the economic vitality of the local community.

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Hill, Ronald Paul, and Harold Robinson. "Fanatic consumer behavior: Athletics as a consumption experience." Psychology and Marketing 8, no. 2 (1991): 79–99. http://dx.doi.org/10.1002/mar.4220080202.

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Inglis, Sue. "Influence in and around Interuniversity Athletics." Journal of Sport Management 5, no. 1 (1991): 18–33. http://dx.doi.org/10.1123/jsm.5.1.18.

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This paper addresses the degree of influence exerted on athletic programs from internal and external sources. Using survey data, internal influence was assessed by the athletic administrators indicating their perceptions of their influence in decision-making activities. Factor analysis yielded three factors (administrative, strategic, and marketing decision types) that were used in repeated-measures ANOVA procedures with administrative level as the independent measure and decision types as the dependent measures. Significant results are discussed in relation to the theoretical concepts of deci

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Lee, Seungbum, and Matthew Juravich. "Multi Criteria Decision-Making: Ticket Sales Outsourcing in an NCAA Division I Athletic Department." Case Studies in Sport Management 6, no. 1 (2017): 31–38. http://dx.doi.org/10.1123/cssm.2017-0027.

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Outsourcing in sport is not a new phenomenon. Specifically, outsourcing in intercollegiate sport has become common among athletic departments across the NCAA. While outsourcing can be employed to generate increased revenues via enhanced sales, marketing, or fundraising functions, many midmajor institutions are utilizing outsourcing partners exclusively to manage ticket sales. As such, this case presents a scenario in which an athletic director and her management team are faced with assessing three options related to ticket sales outsourcing at a midmajor NCAA Division 1 institution. Utilizing

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Barnhill, Chris, and Mauro Palmero. "Marketing Football Bowl Subdivision Football to Students at Wisconsin State." Case Studies in Sport Management 4, no. 1 (2015): 54–61. http://dx.doi.org/10.1123/cssm.2014-0044.

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Wisconsin State University (WSU) is on the verge of receiving an invitation to join the Mid-Atlantic Conference (a conference with Football Bowl Subdivision [FBS] status). To successfully transition to FBS, WSU needs its students to approve a fee increase to offset the additional costs. Alex Pence, the assistant director of marketing, has been placed in charge of developing a marketing plan to influence students to support the fee increase. Unfortunately for Pence, WSU students have a history of opposing fees for athletics. With pressure from the school’s administration, Pence must figure out

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Popp, Nels, Chad McEvoy, and Nicholas Watanabe. "Do college athletics marketers convert social media growth into ticket sales?" International Journal of Sports Marketing and Sponsorship 18, no. 2 (2017): 212–27. http://dx.doi.org/10.1108/ijsms-05-2017-090.

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Purpose The purpose of this paper is to examine the relationship between growth in social media engagement, as defined by annual percentage increase in Facebook Likes and Twitter Followers, of US college athletics departments and outcome metrics of attendance and ticket revenue. Design/methodology/approach Regression models were developed to determine the amount of variance in dependent variables (attendance and ticket revenue) could be explained by several independent variables, including team success, team history, conference affiliation, Facebook Likes, and Twitter Followers. Four years of

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Gladden, James M., and Richard Wolfe. "Sponsorship of Intercollegiate Athletics: The Importance of Image Matching." International Journal of Sports Marketing and Sponsorship 3, no. 1 (2001): 29–53. http://dx.doi.org/10.1108/ijsms-03-01-2001-b005.

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Watkins, Brandi A., and William J. Gonzenbach. "Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding." Journal of Marketing for Higher Education 23, no. 1 (2013): 15–33. http://dx.doi.org/10.1080/08841241.2013.805709.

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Badrinarayanan, Vishag, Andrea Dixon, Vicki L. West, and Gail M. Zank. "Professional sales coaching: an integrative review and research agenda." European Journal of Marketing 49, no. 7/8 (2015): 1087–113. http://dx.doi.org/10.1108/ejm-06-2014-0368.

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Purpose – The purpose of this paper is to provide an integrative review of coaching research from different contexts (e.g. athletics, executive coaching, project management and sales), delineate professional sales coaching from other developmental activities and develop a research agenda for stimulating research on professional sales coaching. Professional sales coaching is considered an important sales force developmental program by both sales practitioners and researchers. Yet, research on sales coaching remains fragmented in the extant literature. Design/methodology/approach – An extensive

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Huml, Matt R., and Alicia M. Cintron. "Stakeholder status in the identification, prioritization and management of college athletic donors." Sport, Business and Management: An International Journal 11, no. 4 (2021): 451–71. http://dx.doi.org/10.1108/sbm-09-2020-0085.

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PurposeThe purpose of this study is to examine how athletic fundraising managers perceive status and seek to use status to identify, prioritize and manage stakeholders within college athletics.Design/methodology/approachTo test this purpose, the researchers use the Gioia methodology to interview 19 college athletic department fundraising officers within National Collegiate Athletics Association (NCAA) institutions. Following interviews, the data were analyzed by the researchers and structured within a first-order and second-order concept designation.FindingsInterviews show that status is an ef

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Kellison, Timothy B., Jordan R. Bass, Brent D. Oja, and Jeffrey D. James. "Brand management in top-tier college athletics: examining and explaining mark-usage policies." International Journal of Sports Marketing and Sponsorship 17, no. 3 (2016): 219–42. http://dx.doi.org/10.1108/ijsms-08-2016-014.

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Purpose – The practice of an interscholastic athletic department reproducing the logo of a collegiate team for its own use is becoming increasingly visible. In response to this growth, many collegiate licensing departments have begun actively enforcing zero-tolerance policies that prohibit third parties from using their respective colleges’ trademarks. Conversely, other institutions have exercised discretion by allowing high school programs to use their athletic departments’ logos only after receiving assurances from the high school that it will adhere to strict usage guidelines. The paper aim

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YANG, Xiao Ling, and Xiao Qin LOU. "Influence of Cultural Difference between China and Western Countries on the Development of China's Rhythmical Gymnastics." Asian Journal of Physical Education & Recreation 9, no. 2 (2003): 63–65. http://dx.doi.org/10.24112/ajper.91147.

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LANGUAGE NOTE | Document text in Chinese; abstract also in English.The adoption of the Opening and Reforming Policy has led to the Chinese economic prosperity. In the process, the clashes, contact and interaction between Chinese traditional culture and the western one give athletics new connotation. The paper reviews the history of Rhythmical Gymnastics in China, analyzes the cultural differences between China and western countries and explores the relationship between modern athletics and Chinese traditional culture. And also the paper provides data and other reference materials for re-unders

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Sonchan, Saralee, and Wirat Sonchan. "Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event." Innovative Marketing 19, no. 4 (2023): 95–104. http://dx.doi.org/10.21511/im.19(4).2023.08.

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The Bangsaen 42 Chonburi Marathon is the most attended full-marathon event in Thailand and a high-standard running event classified as the World Athletics Elite Label Road Race. The increase in runners reflected the response from both regular and new runners. This mixed methods study aimed to analyze branding processes, marketing communication perceptions, brand personality, and the relationships between perceptions of marketing communication and brand personality. The qualitative approach involved in-depth interviews with three key informants. A quantitative approach was applied to the questi

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Tsiotsou, Rodoula. "The role of involvement and income in predicting large and small donations to college athletics." International Journal of Sports Marketing and Sponsorship 6, no. 2 (2004): 40–46. http://dx.doi.org/10.1108/ijsms-06-02-2004-b006.

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Popp, Nels, Jonathan A. Jensen, Chad D. McEvoy, and James F. Weiner. "An examination of the effects of outsourcing ticket sales force management." International Journal of Sports Marketing and Sponsorship 21, no. 2 (2020): 205–23. http://dx.doi.org/10.1108/ijsms-04-2019-0046.

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PurposeThe purpose of the study is to ascertain whether sport organizations which outsource ticket sales force management outperform sports organizations which manage their ticket sales force internally, relative to ticket revenue and attendance.Design/methodology/approachThirteen years of ticket revenue and football attendance data were collected for National Collegiate Athletic Association (NCAA) Football bowl subdivision (FBS) Division I Athletics Departments (n = 126), as well as data on whether the organization employed an external (outsourced), internal or no ticket sales force. The numb

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McLeod, Chris, and Matt Huml. "Aligning donor and organizational interests: An analysis of college athletics fundraising officers." International Journal of Sport Management and Marketing 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijsmm.2020.10036915.

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Huml, Matt R., and Christopher M. McLeod. "Aligning donor and organisational interests: an analysis of college athletics fundraising officers." International Journal of Sport Management and Marketing 21, no. 3/4 (2021): 149. http://dx.doi.org/10.1504/ijsmm.2021.118813.

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Fridley, Alison, Sarah Stokowski, Skye Arthur-Banning, Thomas J. Aicher, and Chris Croft. "Team Identification and Perceptions of College Athletes." Sports Innovation Journal 4 (October 27, 2023): 104–16. http://dx.doi.org/10.18060/27124.

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College campuses are unique spaces, with college towns having their own distinctive culture. However, attendance at intercollegiate athletic events has declined in recent years. Long-term strategies for building faculty fanbases are uncommon, yet, faculty maintain high organizational identification, positively impacting brand loyalty and purchase intentions. As such, university faculty may be an ideal target market for athletic departments through relationship marketing. Utilizing Allport’s (1954) Intergroup Contact Theory, this study examined faculty motivation to attend university athletic e

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O’Brien, Timothy. "Clear, precise language in coaching contracts plays key role in protecting institutions." Campus Legal Advisor 24, no. 4 (2023): 4–14. http://dx.doi.org/10.1002/cala.41225.

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The recent high‐profile cases at Northwestern University and Michigan State University, in which the institutions fired the head coaches of their respective football teams, have elevated the language of employment contracts into the national spotlight. Because one of the coaches has already filed a lawsuit challenging his termination, the case serves as a reminder of the importance of structuring employment contracts so that they convey as much certainty as possible. Indeed, when athletics administrators are equipped with clear contractual language, reasoned and appropriate decisions can be ma

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Kim, Seungmo, Taeyeon Oh, Soonhwan Lee, and Damon P. S. Andrew. "Relationships between met-expectation and attitudinal outcomes of coaches in intercollegiate athletics." Sport Management Review 22, no. 4 (2019): 477–90. http://dx.doi.org/10.1016/j.smr.2018.06.007.

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Roy, Donald P., Timothy R. Graeff, and Susan K. Harmon. "Repositioning a University through NCAA Division I-A Football Membership." Journal of Sport Management 22, no. 1 (2008): 11–29. http://dx.doi.org/10.1123/jsm.22.1.11.

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Past research concerning the effects of college athletics has concentrated on examining the effects of on-field success on increased donations to the university and increased enrollment applications. This research examines the effects of a university’s move to NCAA Division I-A football membership on marketing variables, such as attitudes toward the university, perceptions of the university, and behavioral intentions regarding attendance at sporting events and donating money. Members of three important stakeholder groups (students, alumni, and area residents) responded to questions dealing wit

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Zawisło, Maria. "On the Rhetoric of Sports Heroism in Ancient and Modern Times." Sport i Turystyka. Środkowoeuropejskie Czasopismo Naukowe 6, no. 3 (2023): 11–29. http://dx.doi.org/10.16926/sit.2023.03.01.

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Contemporary fascination with sports champions is the subject of many sociological and psychological analyses. The article complements this multi-level perspective with philosophical analyses in the field of the history of ideas and rhetorical communication. It presents the idea of sports heroism as a historically developing form of communication discourse. The premise is the thesis that the figure of a sports hero is each time a creation of a communication context, i.e. a message and interpretation using axio-normative, appealing and persuasive rhetorical means. In this rhetoric, objective an

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Warmath, Dee, and Andrew P. Winterstein. "A Social-Marketing Intervention and Concussion-Reporting Beliefs." Journal of Athletic Training 55, no. 10 (2020): 1035–45. http://dx.doi.org/10.4085/1062-6050-242-19.

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Context Concussion-symptom education remains the primary approach used by athletic trainers to address underreporting of possible sport-related concussions. Social marketing represents an untapped approach to promote concussion reporting by communicating the benefits or consequences of reporting or not reporting, respectively. Objective To apply expectancy value theory and identify how marketing the possible consequences of concealing concussion symptoms influenced young adults' concussion-reporting beliefs to increase the likelihood of reporting. Design Randomized controlled clinical trial. S

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Jwaad, Riaad Ahmed, and Abdul Jaleel Jebar Naser. "Electronic Marketing Reality in Elite Players in Iraq." Journal of Physical Education 33, no. 2 (2021): 108–16. http://dx.doi.org/10.37359/jope.v33(2)2021.1147.

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The research aimed at identifying the reality of electronic marketing in elite athletes. The researchers used the descriptive method on (193) athletes from different sports; individual and team. Direct questions and an electronic marketing scale were applied to conclude that athletic shows come first in most bought goods. The results showed that there is a difference between direct and electron shopping in favor of direct shopping. In addition to that, the results showed that sports federations do not provide athletes with proper apparels and equipment thus placing financial burdens on the ath

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Taniyev, Olzhas, and Brian S. Gordon. "Crafting a legacy: investigating the retired athlete brand image." International Journal of Sports Marketing and Sponsorship 20, no. 3 (2019): 390–406. http://dx.doi.org/10.1108/ijsms-02-2018-0018.

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Purpose The purpose of this paper exploratory study is to decipher sport consumer associations and sentiments connected to the brand image of retired athletes. Design/methodology/approach In total, 14 sport consumers, who demonstrated an in-depth knowledge of throwback branding tactics and expertise in athlete brand promotion, participated in in-depth semi-structured interviews. Findings The findings indicate there are three prevalent themes across the present data (i.e. epoch epitome, athlete-team connection and off-the-field persona). Originality/value While the proliferation of throwback me

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Marquez, Armin, Beth A. Cianfrone, and Timothy Kellison. "Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports." International Journal of Sports Marketing and Sponsorship 21, no. 3 (2020): 527–41. http://dx.doi.org/10.1108/ijsms-07-2019-0080.

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PurposeThe paper investigates the factors influencing spectators’ adoption of digital (mobile) ticketing by expanding the Technology Acceptance Model (TAM; Davis, 1989) to include two variables overlooked in previous ticketing research: (1) trust of digital ticketing and (2) willingness to pay convenience fees. The study provides information on consumer behavior that may aid sports managers’ decision-making.Design/methodology/approachThrough a paper-and-pencil survey of high school American football spectators (N = 523) over 12 games, the study examined perceived ease of use, perceived usefuln

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Panta, Subani, and Ram Nyaupane. "CELEBRTITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOR IN KATHMANDU, NEPAL." Nepalese Journal of Management Science and Research 5, no. 1 (2022): 163–81. http://dx.doi.org/10.53056/njmsr-2022.5.1.009.

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The celebrity endorsement has been put into the practice for representation of services rather than performing and delivering their genuine job as performers like in any stream such as showbiz, athletics. Regardless of the expenditure and the threats drawn by means of this method of promotion and marketing, it has been in use somehow comprehensively in this age. Based on review of literature, this study brings insights provided by various similar research projects which serve as a base for conducting this study further assisting in achieving the goal and objectives. Quantitative research techn

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Gaskins, David A., and Todd W. King. "Creating “Memorable Moments” to Excite the Intramural Sports Experience." Recreational Sports Journal 22, no. 4 (1998): 31–36. http://dx.doi.org/10.1177/155886619802200404.

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While intramural sports contests do not enjoy the same widespread media exposure and attention as collegiate and professional athletics, they still produce special memories for the participants. It is the fun, stress release, joy of teamwork, thrill of competition, opportunity to escape the monotony of everyday life, and the emotional arousal which are generated by recreational sports programs that are the reasons why people participate. The “memorable moments” concept examines strategies on marketing implication and maintaining programmatic quality. The basic components of a “memorable moment

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Wu, Shuangxiong. "How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies." Advances in Economics, Management and Political Sciences 18, no. 1 (2023): 220–25. http://dx.doi.org/10.54254/2754-1169/18/20230075.

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The National Collegiate Athletic Association is an American college sports league that is popular in the United States and even around the world. It includes many different kinds of sports, and almost all have a high level. Basketball is one of the representative sports in the National Collegiate Athletic Association. There is an annual sports championship that is the most popular in America and is held in March of each year. National Collegiate Athletic Association sports events have a very high degree of attention and a very strong mass base. Not only the basketball is a popular sport in Nat

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Permatasari, Dwi Novita Cahyaningtyas. "STRATEGI PENINGKATAN BRAND AWARENESS DAN AKTIFITAS PROMOSI DALAM SPORT EVENT (STUDI KASUS: EVENT MAYBANK BALI MARATHON 2019, GIANYAR, BALI)." Jurnal Kepariwisataan 21, no. 1 (2022): 1–18. http://dx.doi.org/10.52352/jpar.v21i1.697.

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Sporting events are one of the subjects in MICE related to the niche tourism development. Various promotional activities through sport event is used to increase brand awareness. It brings strong implications for many aspects of tourism development. Marathon has become very popular sport in 2019. Maybank made a breakthrough strategy to take advantage of this trend through organizing Maybank Bali Marathon 2019. Maybank Marathon achieved “Bronze Label” from World Athletics, became the first in Indonesia. However, Maybank's level of brand awareness in Bali needs to be evaluated. Based on the preli

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Lawrence, Heather Jane, Norm O'Reilly, Alexandra Speck, Chris Ullrich, and Kayla Robles. "The determinants of season ticket holder advocacy in the NCAA football bowl subdivision." Sport, Business and Management: An International Journal 10, no. 3 (2020): 335–58. http://dx.doi.org/10.1108/sbm-05-2019-0035.

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PurposeThe objective of this paper is to respond to four research questions. The first two as how likely are college football season ticket holders to recommend (1) purchasing a similar season ticket package and (2) attending a home football game, to a friend or colleague. The third question examines if there is a difference between advocacy toward purchasing season tickets as compared to advocacy toward game attendance. Finally, we identify what factors impact advocacy for college football season ticket holders.Design/methodology/approachAn online survey of 57,240 season ticket holders from 6

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Nite, Calvin, John N. Singer, and George B. Cunningham. "Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics." Sport Management Review 16, no. 4 (2013): 465–76. http://dx.doi.org/10.1016/j.smr.2013.03.002.

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Bower, Glenna, and Mary A. Hums. "Women Working in the Administration of Campus Recreation: Career Paths and Challenges." Recreational Sports Journal 27, no. 2 (2003): 21–35. http://dx.doi.org/10.1123/rsj.27.2.21.

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Women have made in-roads into management positions in various traditionally male-dominated industries including the sport industry. The sport industry consists of a number of segments such as professional sport, intercollegiate athletics, health and fitness, facility management, sport for people with disabilities, sport marketing, and recreational sport. While scholars have focused attention on the careers of women working in management positions in several of these segments, almost no work has been done in the recreational sport segment. One specialized area within recreational sport is campu

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Azmi, Nor Jijidiana, Radzuwan Rashid, Bahtiar Mohamad, Mairas Abd Rahman, and Zulkarnian Ahmad. "Student Athletes’ Perception of Female Models in Sports Advertisements." Asian Social Science 13, no. 10 (2017): 120. http://dx.doi.org/10.5539/ass.v13n10p120.

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Women in advertisements are no longer portrayed as having traditional roles. Instead, they are portrayed as dominant and powerful. This new marketing strategy is hoped to be more persuasive in reaching the target audience, especially the female buyers, thus increasing the sales in the market. This qualitative research aims to explore student-athletes’ views on the portrayal of female models in sports advertisements. A focus group interview involving three female student-athletes was conducted. A total of 20 advertisements, which portray female models, from five leading sports brands were used

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McDonald, Mary G. "Michael Jordan’s Family Values: Marketing, Meaning, and Post-Reagan America." Sociology of Sport Journal 13, no. 4 (1996): 344–65. http://dx.doi.org/10.1123/ssj.13.4.344.

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Michael Jordan ’s body offers a significant site to explore larger cultural meanings and anxieties in post-Reagan America. Informed by cultural studies sensibilities, this paper explores selected sporting and advertising accounts to suggest that representations of Jordan’s athletic body are constructed by promoters in ways which rely on particular associations of Black masculinity, sexuality, and the nuclear family. The carefully crafted image of Michael Jordan offers an enticing portrait of Black masculinity, playing off notions of natural athleticism and family sentiment in ways designed to

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Peng, Ziyun, and Hong-yong Jung. "Strategic Branding Approaches for Women Professional Athletes via Self-Presentation Theory and Social Role Theory." Studies in Social Science & Humanities 3, no. 4 (2024): 21–25. http://dx.doi.org/10.56397/sssh.2024.04.04.

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The rise of social media has provided many opportunities for athletes to develop outside of traditional media, and the use of social media platforms by female athletes can overcome the limitations of traditional sports media and promote the development of their personal brands. The aim of this study is to analyse and discuss how female athletes use social media to develop their branding strategies based on self-presentation theory and social role theory using Serena Williams as the subject of the study. By analysing the links between self-presentation theory, social role theory and athlete bra

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Anupkumar Dhore, Apurva Khobragade, and Toshik Arun Mowade. "An investigation into the growing importance of user-generated content within the realm of contemporary digital marketing endeavors." Journal of Management and Science 13, no. 2 (2023): 29–31. http://dx.doi.org/10.26524/jms.13.17.

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The performance of athletes is greatly influenced by their diet, as it supplies the essential nutrients and energy needed to sustain their bodies. Meeting the specific nutritional needs of sportspeople is crucial for maintaining their overall physical and mental well-being, as well as supporting their training and competitive objectives. This review paper aims to examine the significance of diet in sports, with a particular focus on the role played by macronutrients, micronutrients, hydration, meal timing, and other relevant factors. By delving into the topic, this research paper investigates

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Lewis, Eugene J. "Sports Marketing." International Journal of Smart Education and Urban Society 13, no. 1 (2022): 1–12. http://dx.doi.org/10.4018/ijseus.311046.

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Prioritizing diversity in sports provides perspectives in how transformational leadership and organizational culture are viewed. In contrast to most research within the field of sports marketing, DEI is still a prominent issue. The use of racial, cultural differences, and ethnic stereotypes still demonstrate leadership gaps amongst minority coaching vacancies in sports. As individuals deal with organizational challenges, they need to be able to utilize DEI paradigms to facilitate the resolution of improving athletic culture in the coaching ranks. The purpose of the article is to determine inno

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Youngman, Josh. "Model High School Athletic Marketing Plan." Physical Educator 74, no. 72.5 (2017): 45–55. http://dx.doi.org/10.18666/tpe-2017-v74-si1-8557.

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