To see the other types of publications on this topic, follow the link: Attitude behaviour gap.
Dissertations / Theses on the topic 'Attitude behaviour gap'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 48 dissertations / theses for your research on the topic 'Attitude behaviour gap.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Boberg, Fredrik, and Viktor Lindgren. "Hållbara fonder : Ett möjligt attitude-behaviour gap och orsakerna bakom." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-160687.
Full textAbstract:
Bakgrund: I Sverige har intresset för att investera i hållbara fonder ökat rejält de senaste åren och med detta följer också en stor ökning i utbudet av hållbara fonder. Känt sedan tidigare är också att det råder en definitionsproblematik på ämnet som adderar komplexitet till marknaden, detta då hållbarhet i sig är svårdefinierat. Indikationer visar att det kan råda en skillnad mellan andelen människor som är intresserade av att investera hållbart och de som faktiskt gör det. Syfte: Syftet med studien är att slå fast huruvida det råder ett attitude-behaviour gap på marknaden för hållbara fonder. Vidare ämnar uppsatsen att uppskatta storleken på fondförmögenheten som finns i svenska hållbara fonder, detta för att få en bättre bild av marknaden och dess omfång. Till sist vill uppsatsförfattarna på villkoret att det råder ett attitude-behaviour gap undersöka de faktorer som kan tänkas föranleda det. Genomförande: För att kunna genomföra studien och besvara dess frågeställningar har två kvantitativa samt en kvalitativ metod använts. De kvantitativa delarna har genomförts med dels en enkät för att slå fast huruvida det finns ett attitude-behaviour gap samt databaser med fonddata där syftet har varit att slå fast mängden kapital som finns allokerat till svenska hållbara fonder. Den kvalitativa delen har genomförts med hjälp av semistrukturerade-intervjuer med främst privatpersoner men också en expert på området. Slutsats: Studien har slagit fast att det råder ett attitude-behaviour gap på svenska marknaden för hållbara fonder. Vidare har slutsatsen dragits att det ej går att fastslå mängden kapital placerat i svenska hållbara fonder, detta med motiveringen att definitionsproblematiken och brist på vedertagna tredjepartsmärkningar gör det alltför osäkert. Slutligen har studien kommit fram till en rad olika faktorer som ligger till grund för attitude-behaviour gapet, bland dessa framträder oro kring avkastning, definitionsproblematik, kunskap och information som de mest avgörande.Background: The interest in sustainable mutual funds and the supply of them has rapidly grown in Sweden during the last years. It is previously known that there is a problem with the definition of what a sustainable mutual fund is, which adds a layer of complexity to the market. Indications shows that there might be a discrepancy between the number of people that are interested in sustainable mutual funds and those who buys them. Purpose: The aim with this study is to determine whether an attitude-behaviour gap exists on the market for sustainable mutual funds. Furthermore, the study intends to estimate the amount of capital invested in the Swedish market for sustainable funds, that is to broader the perspective of the market and its size. Finally, if there is an existing attitude- behaviour gap, the authors want to examine the factors behind the gap. Completion: To be able to carry out the study, both quantitative and qualitative methods have been used. The quantitative parts were made with both a survey to determine whether there is an attitude-behaviour gap and data collection concerning the amount of capital allocated to Swedish sustainable mutual funds. The qualitative part has been carried out with the help of semi-structured interviews with mainly private savers but also an expert in the field. Conclusion: The study has established that there is an attitude-behaviour gap in the Swedish market for sustainable funds. Furthermore, the conclusion has been drawn that it is not possible to determine the amount of capital invested in Swedish sustainable mutual funds, the reason being that the definition problem and the lack of accepted third- party labels make it too uncertain. Finally, the study has come up with several different factors that form the underlying reasons of the attitude behaviour gap, concerns about yield, definition problems, knowledge and information as the most crucial.
2
Apell, Karlsson Jennifer, Moa Gustafsson, and Rikard Rasmusson. "Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26693.
Full textAbstract:
How companies in the apparel industry produce their products is receiving increasingly more attention, both in the society and marketplace, as well as by consumers. Despite the increasing amount of corporate scandals and corporate irresponsibility within the apparel industry, the previous research conducted within this field has mainly focused on how positive CSR affects consumers. This thesis aims to investigate how Swedish consumers’ attitude and behaviour are affected by negative CSR in the apparel industry. In order to fulfil the purpose of this thesis, a mix of quantitative and qualitative research was used to conduct an abductive study. The data was gathered through a survey posted on social media and by performing semi-structured interviews with participants consisting of Swedish consumers. The authors of this thesis have identified that Swedish consumer’s attitude is affected by negative CSR performed by apparel companies. However, the change in consumer attitude did not necessarily transfer into a change in behaviour, which generates an attitude-behaviour gap. The key barriers identified contributing to this gap are Swedish consumers’ lack of knowledge, and that they generally value personal needs and wants such as price, quality, and style greater than social responsibility.
3
Lindgren, Karin, and Elin Olsson. "Practice what you preach!? : A study of the gap between attitude and behaviour towards organic milk." Thesis, Linköping University, Department of Management and Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-53041.
Full textAbstract:
The trend of environmentally friendly consumption permeates our whole society and the general attitude towards the consumption of it is strongly positive. However, the existence of an attitude-behaviour gap became clear to us since the actual green consumption does not reflect the positive attitude. In this thesis focus is on one specific product - organic milk. Therefore, the purpose of this thesis is to explain the dissonance between attitude and behaviour towards organic milk. In order to reach our purpose we chose to perform a pilot study targeting students at the University of Linköping. Both qualitative and quantitative methods have been used in the collection of data. It has been done using a survey and interviews. We were able to establish the existence of an attitude-behaviour gap towards organic milk amongst students at the university, and that this gap in fact arises before an intention to buy organic milk is even formed. Since a behavioural intention is not formed, an actual corresponding behaviour will not occur. The attitude-behaviour gap is explained by the fact that other factors than attitude influence the formation of the intention. In this case the factors strongly counteracting the attitude are consumer habits, social influence, to what extent the consumer feels an ethical obligation to buy organically and whether the consumer identifies herself with the issue. Together, these factors are so strong that they succeed in neutralizing the positive attitude.
Dagens moderna samhälle genomsyras av en stark trend att konsumera miljövänligt och den allmänna attityden gentemot detta sätt att konsumera är starkt positiv. Dock blev det tydligt för oss att en dissonans mellan attityd och beteende finns, då den faktiska konsumtionen inte speglar den positiva attityden. I denna uppsats läggs fokus på konsumtionen av en specifik produkt, ekologisk mjölk. Därmed blir syftet med uppsatsen att förklara den dissonans som uppkommer mellan attityd och beteende vad gäller konsumtionen av ekologisk mjölk. För att uppnå vårt syfte valde vi att utföra en pilotstudie på studenter vid Linköpings universitet. Både kvantitativa och kvalitativa metoder i form av en enkätundersökning och intervjuer har använts i insamlandet av empirisk data. Vi kunde fastställa att det finns en dissonans mellan attityd och beteende mot ekologisk mjölk bland studenterna på universitet, och även att dissonansen uppkommer redan innan en intention att köpa har bildats. Detta attityd-beteende gap förklaras av att andra faktorer än attityd spelar in i bildandet av intentionen. I detta fall motverkas den starkt positiva attityden av faktorer såsom konsumentens vanor, social påverkan, graden av upplevd etisk förpliktelse mot att köpa ekologiskt och huruvida konsumenten idenfierar sig med frågan. Dessa faktorer är så pass starka att attitydens effekt neutraliseras och gapet uppstår.
4
Friberg, Sanna, and Filip Tu. "Students' Attitude-Behaviour Gap : And the Effect of Corporate Social Irresponsibility in the Fast Fashion Industry." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35661.
Full text
5
Bluhme, Hugo, and Jenny Lidman. "Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447501.
Full textAbstract:
Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. Many have the intention of buying sustainable products, but fewer actually buy sustainable products causing an attitude behaviour gap. This study aims to investigate the relation between green marketing and consumer decision making. Diving deeper into the grocery sector as well as the clothing sector the study examines the differences regarding the matter of green marketing and consumer decision-making. With a theoretical starting point in the Theory of Planned Behaviour as well as green marketing, this quantitative study shows that green marketing has an effect on a consumer’s perceived behavioural control which in turn has an effect on the intention. However, the study also states that there is a gap between the intention of buying sustainable products, influenced by attitude, subjective norm and perceived behavioural control, and the actual behaviour to buy sustainably. The study finds a moderately strong correlation between perceived behavioural control and green marketing. Further on, the study also notices a difference between the two sectors, where consumers are reached as well as affected by green marketing to a higher extent within the grocery sector than in the clothing sector.
6
Basten, Melanie [Verfasser]. "Mind the Attitude-Behaviour Gap! Untersuchung des Einflusses von Unterrichtsinterventionen zum Thema Organspende auf Einstellung und Verhalten Jugendlicher / Melanie Basten." Bielefeld : Universitätsbibliothek Bielefeld, 2013. http://d-nb.info/1048677125/34.
Full text
7
Moon, Nike, and Eszter Bordi. "Sustainable apparel consumption: the attitude-behavior gap among Swedish consumers : An exploratory study on Millennials and Generation X consumers´ purchasing habits." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44272.
Full textAbstract:
This thesis aims to investigate sustainable apparel purchasing habits from customers’ perspective with an emphasis on attitude-behaviour towards the phenomenon. Furthermore, the possible attitude-behaviour gaps are detected throughout the research, illustrating dissimilarities in sustainable apparel consumption and discrepancies between actual purchasing action and consumer attitude. The study analyses Swedish consumption patterns, within Millennials and Generation X consumers by using a qualitative research strategy, where participants have the ability to express their perceptions on the concept and evaluate on their post-purchases. Two chosen models are used as fundamental pillars in understanding essential purchasing actions. The findings contribute to the models while also develop theories based on them.
8
Södergren, Sara, Aida Forozin, and Lundin Camilla Ingmark. "Appreciation of Intrinsic Value : In the Context of Fast Fashion." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16786.
Full textAbstract:
In this thesis we examine the prevailing dilemma concerning fast fashion and an increased attitude-behaviour gap. Many previous studies have explored the subject of fast fashion and also tried to solve the problem with the attitude-behaviour gap. We want to take this a step further by investigating what influence fast fashion may have on consumers' perception of value. By exploring this we hope to gain further knowledge concerning the attitude-behavior gap.Our focus is on young female consumers, since previous studies show the likelihood of the gap between intent and action being the largest in this consumer group. To a certain extent it can be explained by their frequent purchase of fast fashion, but also the fact that younger consumers are more influenced by fashion press and celebrity culture. This study is foremost based on qualitative research and is completed with the use of two focus groups, as well as a more quantitative research in the form of a content analysis of the Swedish fashion magazine, Sofis Mode. The study has a deductive approach.The theoretical perspectives consist of theories concerning value; value in relation to price and the concept of value. We also present a redefined model of perceived value. The results show evidence of increased focus and exposure of low priced fashion and that the low perceived monetary price has a significant impact of consumers‟ perceived value of clothing. The focus on selling low price instead of value inclines that clothes have lost its intrinsic value, as a result making clothes easily replaceable. Our study further shows a smaller attitude-behaviour gap among consumers with a high knowledge of textiles and textile production.Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
9
Häger, Anna, and Emelie Carlberg. "Värdet av kundklubbar : En fallstudie på ett fast fashionföretag." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12245.
Full textAbstract:
Modebranschen är i ständig förändring. Den härda konkurrens som idag existerar i industrin sätter press på̊ företag, samtidigt är den moderna kunden ombytlig. Därmed blir relationen mellan kund och företag allt viktigare utifrån ett marknadsföringsperspektiv. För att skapa en relation mellan kund och företag väljer många företag därför att etablera kundklubbar. Kundklubbar kan även ses som ett effektivt sätt att påverka sina kunders köpbeteende och verka som attiydförändrare. Etiska och sociala avseenden blir allt viktigare för konsumenten, något som bekräftas i studien. Kunders köpbeteende kan förklaras med att det finns ett gap mellan attityd och agerande i en köpsituation, ett så kallat attitude-behaviour gap. Flera dimensioner finns i förklaringen till detta gap. Störst fokus ligger på̊ konsumentens bristande kunskap om hållbarhet vilket studien visar. Följande studie har undersökt värdet av kundklubbar ur både företagets och kundens perspektiv i en fast-fashion kontext. Genom intervjuer, fokusgrupp samt en enkät kunde frågeställningen besvaras och bekräftas. Utbildning av personal och Event Driven Marketing (EDM) i form av riktad marknadsföring är centrala lösningar som genomsyrar studiens resultat, vilket kan minska gapet. Genom utbildning kan företag effektivisera kommunikationen till kunden. Studien visar att en fortsatt implementering av EDM i kundklubben skapar ett ökat förtroende och lojalitet från kund till företag. Studien visar även att en kundklubb kan vara en effektiv marknadsföringskanal och fungera som ett verktyg för attitydförändring. En kundklubb utgör ett värde som nödvändigtvis inte behöver resultera i ett lojalitetsskapande men verka som attitydförändrare.
10
Jäderbrink, Ida, Rebecca Larsson, and Moa Stern. "Hinder som uppstår vid hållbar klädkonsumtion : En studie om vilka hinder kvinnliga konsumenter i åldern 25 till 35 år upplever när de kommer till att handla olika typer av vad de anser är hållbara plagg." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14673.
Full textAbstract:
Textilindustrin har en omfattande negativ påverkan på miljön och konsumenters köpbeteende är en del av detta problem. Konsumenter påverkar mer än vad de är medvetna om genom vad de väljer att konsumera och hur mycket de inhandlar. Då kunden spelar en sådan stor roll i den faktiska miljöpåverkan väljer denna rapport att fokusera på kundbeteendet ur ett hållbarhetsperspektiv. Det finns ett tydligt gap mellan konsumenters attityd och beteende när det kommer till att konsumera kläder hållbart. Rapportens utgångspunkt är därför en studie av Hiller Connell (2010) gällande attityd-beteendegapet hos konsumenter när det kommer till just hållbar klädkonsumtion. Hiller Connell påvisar sex barriärer som hindrar konsument från att handla hållbara klädesplagg. Dessa hinder är konsuments kunskap och attityd gällande hållbarhet samt tillgänglighet av föredragna produkter, ekonomiska resurser, detaljhandelsmiljö samt rådande samhällsnormer. För att kunna undersöka detta gap och dess bakomliggande orsaker har data samlats in i genom garderobsanalys, som främst påvisar konsuments faktiska beteende. I kombination med en semistrukturerad intervju, som främst indikerar konsuments attityd till hållbar klädkonsumtion. Denna studie har genomförts på tio kvinnor i åldern 25 till 35. Analys av resultatet visar att barriärerna (Hiller Connell, 2010) även är påtagliga för denna studies respondenter. Det kan även konstateras att alla hinder är olika påtagliga för olika deltagare samt att typ av plagg påverkar detta. Denna studie finner att dessa hinder kan påverkas olika beroende på om plagg är miljömärkt, begagnat eller av bättre kvalité. Studien finner även ytterligare ett påtagligt hinder hos respondenter, nämligen deras eget engagemang till att konsumera kläder mer hållbart.The textile industry has a negative impact on the environment and consumer behaviour when shopping for clothes is a part of this problem. Consumers affect more than they are aware of when choosing what and how much to consume when it comes to clothes. Therefore the way customers consume is a huge part of the impact the textile industry has on the environment. Because of this, the paper focuses on consumer behaviour from a sustainability perspective. It has been found that there is a gap between attitude towards consuming clothes that are sustainable and the actual behaviour. This paper draws on findings from a study by Hiller Conner (2010) that has studied the attitude-behaviour gap and have identified barriers that can affect it. These barriers include customer knowledge and attitude towards sustainability, availability of preferable products, customers economic resources, retail environment and social norms. In order to examine this gap and the reasons behind, data were collected through observations of consumers wardrobe to explore the actual behaviour when it comes to buying clothes. Furthermore, interviews and talking about the attitude towards their consumption of clothes were made. This study was made with the help of ten women between the age of 25 to 35. The findings shows that the barriers are in fact relevant. It is also found that they are not equally significant for all of the participants. Furthermore this study shows that the barriers are affected depending on what type of sustainable garment is consumed. As it is found a difference when buying garments that have eco-labels, secondhand or of better quality. This study also found an additional significant barrier among the respondents, their own engagement to consuming more sustainable clothes.
11
Ahmad, Danial, and David Magariños. "Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251.
Full textAbstract:
Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. This specific study is based on the findings of Davari & Strutton in relation to this attitudebehavior gap, where the researchers presented a simplified model of their study as an effort in overcoming this inconsistency. This specific study is based on the simplified model, where the research unearths the effect of green marketing mix elements on four dimensions of consumerbased brand equity with Swedish Generation Y and clothing fashion industry in perspective. Purpose: The purpose of this study is to explain the impact of green marketing mix elements (product, price, place and promotion) on dimensions of consumer-based brand equity (brand loyalty, brand association, brand trust and perceived brand quality). Methodology: The research is based on quantitative approach designed in respect with the explanatory purpose. A closed-end online questionnaire was designed as the data collection method, resulting in 127 responses. The results were based on the multiple regression analysis, while the validity was tested against pearson's correlation method and reliability was tested through cronbach’s alpha. Conclusion: The study did not measure significant results, where green product stands out as the only element on the green marketing-mix having a positive relationship on one consumerbased brand equity dimension in this case, brand loyalty. Whereas the other elements were concluded as having no significance. Even t
12
Bertilsson, Linda, and Emma Ring. "Etiska konsumenter : Gapet mellan intentioner och handlingar." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-14076.
Full textAbstract:
Forskning bekräftar att ett gap mellan intention och handling finns. Denna studie belyser etiska konsumenter samt gapet mellan att vilja handla etiskt och hållbart men att inte alltid göra det. Fokus har legat på att ta reda på varför detta gap uppstår och att skapa en förståelse för de faktorer som påverkar konsumenters köpbeteenden. En avgränsning till klädbranschen har gjorts då det finns begränsat med forskning kring gapet inom detta område samt ett till synes begränsat utbud av etiska och hållbara kläder. Genom en kvalitativ metod har 37 semistrukturerade intervjuer gjorts. Intervjuerna har ägt rum i två olika köpcentrum i Sverige. Resultatet visar att det finns respondenter som känner igen sig i det så kallade gapet och de främsta faktorerna respondenterna menar påverkar deras handlingar är pris, hållbara kläder ansågs dyra, informationsbrist, svårt att veta vad som är hållbart och inte samt bekvämlighet, orken att söka information på egen hand är begränsad. Det framkom även att en bristande tillit till det media och företag kommunicerar finns från konsumenternas sida och att detta kan vara en bidragande faktor till att gapet uppstår. Respondenter uttryckte att det aldrig finns några garantier för att de produkter som sägs vara tillverkade under bra förhållanden faktiskt är det. En slutsats om att det inom klädbranschen finns mycket för företag att arbeta med för att öka sin trovärdighet gentemot konsumenterna har kunnat dras. Det ligger dock även ett ansvar hos konsumenter att våga göra sin röst hörd samt att vara öppna för förändring. Det är en ömsesidig relation mellan företag, individer och samhälleConsumers’ intentions don’t always result in actions. This study focuses on ethical consumers in order to investigate why a gap between intention and action occur. Based on this an improved understanding for the underlying factors that impact buying behaviour is created. A delimitation has been made to focus this study on retail apparel and ethical and sustainable clothes. Some factors have been seen to be of bigger importance to the gap than others, such as price, lack of information and convenience. The results also imply that there is a missing trust from the consumers’ point of view when it comes to trusting what is communicated about ethical and sustainable work within the clothing industry.
13
Hedenör, Amadeus, and Victor Rotting. "SLOW FASHION : Ett genomtänkt och planerat köp som kräver större uppoffring?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21936.
Full textAbstract:
I kontrast till fast fashion, som tampas med snabbt mode och massproduktion med korta ledtider har slow fashion-rörelsen kommit och anammats av flera aktörer på modescenen. Med hjälp av slow fashion vill man således inspirera till en hållbar och tidlös garderob som är genomtänkt och står stark mot modevärldens snabba svängar och därpå, bidra till att konsumtionen inte ökar i kvantitet utan i kvalitet. Problemet i hållbar konsumtion är att konsumenter ofta väljer att inte handla utifrån ett hållbart perspektiv trots att deras intention säger det. Forskning visar att det uppstår ett gap mellan vad konsumenter tänker göra och vad de faktiskt gör, ett attityds-beteende-gap. Studiens syfte är att fastställa egenskaper och undersöka kundbeteenden i samband med att handla slow fashion. Samtida forskning har presenterat gapet och dess existens, i vår studie vill vi bygga vidare på tidigare forskning och ta in teorin till slow fashion och kundbeteendet bakom ett sådant köp. Vad får en konsument att välja slow fashion produkter och vad profilerar en slow fashion konsument? För att förstå och tolka det empiriska materialet utformades en teoretisk referensram kring tre olika teorier, Attityd-beteende-gapet, Consumer culture theory och teorin kring behovsidentifikation. Studiens resultat visar att faktorer såsom identifikation, pris, tidlöshet och hög produktkvalitet påverkar konsumenten till att handla slow fashion-produkter. Vidare presenteras hur dessa faktorer prioriteras och planeras i köpprocessen. Planeringen är genomgående hos studiens alla respondenter och insikten diskuteras djupare. Slow fashion konsumeras således med ett stort engagemang och en hög pris-acceptans.In contrast to fast fashion, which is tussled with mass production and with short lead times, the slow fashion movement has arrived and been adopted by several actors on the fashion scene. Slow fashion wants to inspire with a sustainable and timeless wardrobe that is well thought out and stands strong against the fashion world's quick turns and then, contribute so the consumption is not increasing in quantity but in quality. The problem in sustainable consumption is that consumers often choose not to act on the basis of a sustainable perspective even though their intention says it. Research show that there is a gap between what consumers intend to do and what they actually do, so called attitude-behavior gap. The aim of this study is to determine characteristics and examine customer behavior in connection with shopping slow fashion. Contemporary research has provided support for the gap and its existence, in our study we want to develop that result into further analysis. We want to investigate the theory about the attitude-behavior gap in contrast to slow fashion and its customer behavior and the reasons behind a purchase.Why does a consumer choose to buy slow fashion products and what is the profile of a slow fashion consumer? To understand and interpret the empirical material from this study, a theoretical framework was designed around three different theories, the Attitude-behavior gap, the Consumer culture theory and the theory of needs identification.The result of this study shows that reasons such as identification, price, timelessness and high product quality affect the consumer to buy slow fashion products. Further, it shows how these reasons will get prioritized and planned in a consumer journey within the buying process. The planning itself is through all stages by every respondent and the insights will be discussed further. Slow fashion are therefore consumed with engagement and a strong price acceptance. The study will continue in Swedish
14
Crelley, David. "I can resist anything except temptation : self-regulatory fatigue and ethical spending." Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/12401.
Full textAbstract:
Within western societies the act of consumption is not merely concerned with satisfying basic human needs. Rather, consumption has become a source of leisure and self expression for the masses (Belk, 1988). This has meant that humankind’s wants have tended to outstrip the world’s finite resources available, leading to environmental damage, questionable farming practice and the widespread abuse of human labour. In response to these issues the phenomena of ethical consumption was born. Ethical consumption attempts to limit the environmental, human and animal costs of our spending via the favouring of products that are deemed to be for the betterment of wider society. At face value ethical consumption has been hugely successful in terms of market share, with sales of products stressing their ethical credentials having grown rapidly in recent years (Cooperative Bank 2011). However, despite this success, ethically branded products still represent a minority of purchases (Thøgersen, 2006). Psychological research exploring the reasons why consumers purchase ethically is dominated by papers focusing upon consumers’ attitudes, values and intentions (Andorfer & Liebe, 2012, Milfont & Duckitt, 2004). However, consumers’ attitudes do not always mirror actual spending (Auger, Burke, Devinney & Louviere., 2003; Auger & Devinney, 2007). Whilst one third of consumers describe themselves as being ethical spenders, only 1-3% of products purchased are Fair Trade certified (Cowe & Williams, 2000). The divergence between attitude and behaviour has been referred to as the ‘ethical purchasing gap’ (Andorfer & Liebe, 2012, Clayton & Brook, 2005). One factor that may be partially responsible for the divergence between purchase intention and actual behaviours is self-regulatory fatigue (ego depletion). Chapter one of the thesis presents the argument for ethical spending being affected by, amongst other things, our ability to suppress our impulsive desires via a process known as self-regulation (Bagozzi, 1992; Baumeister, 2002; Baumeister & Vohs, 2007). According to the self-regulatory fatigue literature, self-control requires the expenditure of blood glucose (Gailliot, 2008, Inzlicht & Gutsell, 2007). However, the available level of blood glucose temporarily diminishes with continued use of the self-regulatory system. In response to the lower availability of blood glucose, individuals begin to limit all non-essential cognitive expenditure, including further acts of self-regulation. Individuals who have exhausted their capacity for self control are said to be ego depleted or in a state of self-regulatory fatigue (Baumeister & Heatherton, 1996; Hofmann. Friese & Strack, 2009; Muraven & Baumeister, 2000) Chapter one argues that self-regulatory fatigue may restrict an individual’s capacity to consider the social and long-term impacts of their spending to resist the temptation of cheap consumer goods. As a result, it is predicted that ethical spending may be negatively affected by self-regulation fatigue. Following this theoretical foundation, Chapter two presents the methodological rationale for the research project that set out to test various aspects of this foundational hypothesis. Chapter three presents the findings of the first empirical study. The purpose of the study was to use open-ended questionnaires to explore the principles that guided participants’ spending, as well gaining an insight into instances where there was a discrepancy between spending and principle. The study is included within the thesis primarily to show the genesis of the research agenda. The study indicated that consumers within the sample were primarily concerned with traditional forms of ethical consumption, namely environmental, human and animal welfare concerns. Participants justified non-principled purchasing as being a result of financial consideration or impulsive urge. It was thus decided to explore the possibility that self-regulation fatigue may have a potentially negative impact upon ethical spending, due to its known relationship with impulsive spending (Vohs & Faber, 2007). Chapter four explores the effects of self-regulation fatigue upon socially-minded economic behaviour within the controlled setting of a social dilemma game. Ethical consumption can be considered to be a prime example of a ‘social dilemma’ in the sense that decisions relating to whether or not to consume ethically involve a direct conflict between an individual’s short term interests (e.g. to save money) and the collective interests of wider society (Gattig & Hendrickx, 2007; Milfont & Gouveiac, 2006). Therefore it was decided to measure the effects of self-regulatory fatigue within an experimental social dilemma task. The task used was based upon the forest game, which was first outlined by Sheldon and McGregor (2000), with the white bear thought suppression task (Wegner, Schneider, Carter, & White, 1987) being utilised to manipulate self-regulatory fatigue. The results revealed a clear divergence in behaviour within the game as a function of the manipulation of self-regulatory fatigue, with non-depleted groups sustaining the central resource longer than their depleted counterparts. Chapter five builds on the findings of chapter four through an exploration of the relationship between ego depletion and participants’ willingness to pay for ethical goods. The study utilised a discrete choice measure in order to measure participant’s willingness to pay for ethical goods. The findings did not show a significant effect of self-regulatory fatigue on the willingness to pay for ethical goods. However a potential explanation for this result was the fact that the decision-making processes involved in this study were less arduous than those required within a real-life shopping environment (or, for that matter, than the decisions required in the forest game reported in chapter four). It is possible that the complexity of the choice presented may have been insufficient for the decision to be negatively affected by self-regulatory fatigue. The study is thus included in order to illustrate the importance of utilising more realistic measures of spending that incorporate more of the complexity of decision-making required in real-world contexts. Chapter six presents four separate experiments exploring the relationship between self-regulatory fatigue and ethical spending. The first study utilised an online supermarket simulation and asked participants to go shopping for one week’s worth of groceries after either completing, or not completing, the white bear thought suppression task. The simulated supermarket allowed participants to select from a range of over 1900 products. The pattern of results indicated that participants in a state of self-regulatory fatigue spent significantly less on ethically branded products than their non-depleted counterparts. However, this was only true for individuals with a high food budget. Those with a low budget were not significantly affected, presumably due to having relatively little flexibility in terms of product choice and/or having established shopping habits focusing upon value. The second study in chapter six explored the ways in which social appeals interact with self-regulatory fatigue. Participants were presented with an attention control task before reading either an article praising students for their ethical behaviours or a control article. Participants were then asked to “go shopping” within the online store. Results once again indicated that self-regulatory fatigue reduced spending on ethically branded goods. However, contrary to predictions, the social appeal had no significant effect on levels of ethical spending either as a main effect or in interaction with self-regulatory fatigue.
15
Cherradi, Ouafaa, and Cansu Tetik. "Attitude-Behavior Gap in Sustainable Fashion." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48721.
Full text
16
Norstedt, Josefin, and Felix Sjölinder. "Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448156.
Full textAbstract:
Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. Even though many consumers express favorable attitudes towards sustainable consumption, their behaviors are constrained by internal and external factors. The study is conducted through a holistic, in-depth single case study with an FMCG firm regarding how they approach a holistic green marketing orientation. Depending on how a company applies green marketing strategies, it can either increase or decrease the gap. The authors found that a company applying a holistic green marketing orientation, consisting of internal-, strategic- and tactical green marketing orientations, enhances the company’s ability to decrease the attitude-behavior gap. Keywords: Attitude-behavior gap, Environmental sustainability, Green marketing orientation, Holistic green marketing, FMCG
17
Munny, M. (Mahmuda). "Attitude-behavior gap in sustainable fashion consumption:how the gap could be bridged?" Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201906052378.
Full textAbstract:
Abstract. The fast-fashion industry has experienced pressure due to creating unsustainable impacts on the environment and society. Sustainability impacts of the fast-fashion industry have called for the necessity of sustainable fashion consumption and ethical production of fashion-clothes. Despite being concerned about sustainability, consumers usually show reluctant-behavior to adopt ethical changes in their fashion consumption patterns. This study investigates consumers’ attitude-behavior gap in sustainable fashion consumption, identifies reasons for the gap’s existence, and suggests possible ways to bridge the gap.
The theoretical framework for this thesis is formed based on the pieces of evidence found in previous researches regarding sustainable consumerism. In order to serve the research purpose, this thesis is conducted based on a qualitative research design. Furthermore, this study adopts an abductive reasoning approach throughout the research process. Interviews and Focus Group Discussions are conducted to collect primary data. Target population mostly consists of female students and the age group is 20–35.
The finding of the study reveals that the attitude-behavior gap can never be eliminated completely but the gap can be minimized through taking adequate actions. Several individual, social, and situational factors influence the size of the attitude-behavior gap in sustainable fashion consumption. Another finding suggests possible ways to bridge the gap from four perspectives; companies’ side, policymakers’ side, consumers’ side, and joint efforts by companies, consumers, and policymakers.
18
Nyström, Josefine. "Vill du köpa en påse? : Tillgänglig information vid köpsituation kan bidra till en hållbar konsumtion." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21943.
Full textAbstract:
Ständig förändring är strakt förknippat med modeindustrin, då nya trender och stilar tenderar att förändras kontinuerligt. I västvärlden konsumerar människor betydligt mer modeprodukter än vad naturens resurser tillåter. Modekonsumenterna fick dock en insyn av textilbranschens negativa miljöpåverkan år 2017. Det skrevs då en ny lag som föreskriver att modeföretag måste informera sina modekonsumenter om bärkassarnas, speciellt plastbärkassens, negativa påverkan. I samband med att lagen stiftades, skapades organisationen One Bag Habit som fick modekonsumenterna att tänka en extra gång innan de konsumerar bärkassar i modebutikerna. På grund av bland annat One Bag Habit avstår modekonsumenter numera att konsumera bärkassar på grund av miljöaspekter, dock fortsätter de att konsumera mängder av modeprodukter utan att blicka. Modekonsumenter har sedan år 2017 blivit medvetna om de problem som bärkassen medför och väljer då att avstå dessa, men när det kommer till modeprodukter finns troligtvis en medvetenhet om problemet där också men konsumtionen fortsätter ändå. Detta har lett till att denna uppsats belyser hur denna kontrast bildas mellan att konsumera modeprodukter och att avstå från bärkassen på grund av miljöskäl. Denna studie undersöker detta gap genom att fokusera på hur modekonsumenter förhåller sig till konsumtion av bärkassar i förhållande till modeprodukter. Resultatet ger en förståelse för varför det blir en kontrast mellan konsumtion av bärkassar och modeprodukter. Därav kommer resultatet resultera i en djupare förståelse kring varför ett attityd-beteende gap skapas och en stadig grund för vidare forskning. För att förstå och tolka det empiriska materialet modifierades en modell av attityd-beteende gapet. Utöver det kommer behovsidentifikation att ligga till grund för den teoretiska referensramen. En kvalitativ intervju, tre fokusgruppsintervjuer och en observation utgör det empiriska materialet. Urvalet bestod av studenter från tre olika högskolor i Sverige (Textilhögskolan i Borås, Göteborgs Universitet och Mälardalens högskola i Västerås). Slutsatserna av studien är att modeföretagen måste börja informera modekonsumenterna varför och hur de kan agera hållbart, istället för att informera att de ska agera hållbart. Utöver det måste de hållbara modeprodukterna vara prismässigt jämförbart med inte hållbara modeprodukter, för att modekonsumenterna ska agera hållbar. Slutligen krävs det att de hållbara modeprodukterna har tillräckligt attraktiv design för att modekonsumenterna ska investera i hållbara modeprodukter.Constant change is closely associated with the fashion industry, as new trends and styles tent to change continuously. In the Western world, people consume considerably more fashion products than what the natural resources allow. The fashion consumers, however, gained an insight into the fashion industry´s negative environmental impact in 2017. A new law was founded to alert the fashion consumers of the negative effect of the shopping bags, especially made with plastic. In association with the new law, an organization, naming One Bag Habit was created. This led the fashion consumers to think extra before deciding to consume a shopping bag when they made a purchase of fashion item. Due to One Bag habit, fashion consumers now avoid from consuming shopping bags because of environmental aspects. The reluctance to consuming a shopping bag in addition to the fashion purchase has decreased yet impacts on the actual fashion consumption have not changed. Previous research has identified an attitude-behaviour gap between how fashion consumers value sustainable products and their actual behaviour in accordance with these values. This has led to this paper highlighting how this contrast is formed between consuming fashion products and refraining from the shopping bags because of environmental reasons. This study has a textile management approach, which means that the study is primarily aimed at companies in order to help them understand how fashion consumers value and act in different purchasing situations. This study will examine how fashion consumers consume shopping bags in relation to fashion products. The findings will contribute to creating an understanding of the created contrast between sustainable consumption regarding shopping bags and non-sustainable one regarding fashion consumption itself. Moreover, the findings will contribute to a deeper understanding of why the attitude-behaviour gap has created such a contrast among the fashion consumer. In order to understand and interpret the empirical material of this study, a theoretical model of attitude-behaviour gap was created. In addition, an understanding of how needs are created among consumers will be contributing to the formation of the theoretical framework. Furthermore, data was collected through qualitative interviews, three focus groups, and an observation. The data sample frame consisted of students from three different universities in Sweden (the Swedish School of Textiles in Borås, University of Gothenburg and Mälardalens University in Västerås). The findings of the study show that fashion companies need to be more specific when informing the fashion consumers on why and how they can act more sustainably when consuming fashion and shopping bags. In addition, the sustainable fashion products should be comparable in prices terms to non-sustainable fashion products in order for fashion consumers to act sustainable. Finally, it is suggested that the sustainable fashion products have an appealing designs in order for the fashion consumers to invest in sustainable fashion products.
19
Düffelmeyer, Friederike. "Nobody Likes It, Everybody Buys It ?! : The Attitude-Behavior Gap in Fast Fashion." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16785.
Full textAbstract:
Negative voices about fast fashion have become much louder in the last couple of years. Stories about sourcing, production and disposal of products became headliners in respectable newspapers and material for shocking documentaries. However, the fast fashion retailers are still expanding their territories and even new chains emerge. Observing the ongoing dialogue between the dissenting votes against fast fashion, its producers and consumers lead to the assumption that there might be a gap between young consumers’ attitude towards fast fashion and their corresponding behavior. Such a gap has been examined in many research areas before concerning for example the consumption of more ethical products, the attitude towards corporate social responsibility or health related matters. To investigate the assumed gap in fast fashion consumption further a deductive approach has been used and focus groups have been conducted which offered great insight into the opinions and beliefs of the fast fashion main target group. Multiple hypotheses have been drawn from these findings and an online questionnaire was implemented to back up those results.In order to assemble the questionnaire and analyze the results several theories regarding the forming of attitude and behavior haven been used and explained in further detail, including the Hierarchy of Effects, The Consistency Theory, The Techniques of Neutralization, The Theory of Reasoned Action and the Theory of Planned Behavior. Conclusively it can be said that young consumers do have to a certain degree a negative attitude towards fast fashion but still name it as their first shopping choice. Even though not all hypotheses which have been drawn could be fully confirmed, a gap is definitely visible between consumers’ attitude and their behavior and the reasons for it are of high interest. However precise reasons or which factors exactly interfere when the purchase decision is made discarding the concerns cannot be pointed out and only trends could be depicted. The factors forming attitude and behavior are numerous and underlay various concepts which have to receive further attention in order to solve all issues of the attitude-behavior gap in fast fashion.Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
20
Markle, Gail L. ""Yeah, I Drive an SUV, but I Recycle":The Cultural Foundations of Environmentally Significant Behavior." Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/sociology_diss/56.
Full textAbstract:
The majority of Americans profess to hold pro-environmental attitudes and intend to engage in environmentally friendly behavior. Yet their actions tell a different story. The goal of this study was to explain the gap between widely held pro-environmental attitudes and the lack of corresponding individual and collective behavior. Using both quantitative and qualitative methods and applying the principles of grid-group cultural theory, cognitive sociology, and identity theory I examined the meanings people ascribe to the environment, how they think about behavior relative to the environment, and justifications for the performance of environmentally significant behavior.
I administered an on-line survey to a nationally representative sample of individuals. By applying grounded theory methods to the textual data generated by open-ended survey questions I developed a model of environmentally signficant behavior which describes the underlying factors that influence the performance of pro-environmental behavior. Individuals develop environmental socio-cognitive schemas based on the ways in which they use the six cognitive acts (perceiving, focusing, classifying, signifying, remembering, and timing) in thinking about the environment. They use these environmental socio-cognitive schemas to filter and interpret environmental discourse, construct a body of environmental knowledge, and guide environmentally significant behavior.
According to this study, the explanatory link between pro-environmental attitudes and pro-environmental behavior lies in the concept of proximity. Performance of pro-environmental behavior is driven by the distance individuals perceive themselves to be from environmental issues. Attitudes toward the environment remain abstractions whereas behavior is situational. Individuals from different cultural groups hold different ideas about the relationship between humans and nature, the extent and severity of environmental issues, and how those issues should be addressed.
The findings from this study provide a foundation for developing effective strategies for influencing environmentally significant behavior. This study is important because environmental issues are real, their potential impact is substantial, and time is of the essence in addressing them.
21
VACCARI, LARA COELHO. "THE GAP BETWEEN ENVIRONMENTALLY CONSCIOUS ATTITUDE AND BEHAVIOR: A STUDY WITH CONSUMERS OF DIFFERENT GENERATIONS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24559@1.
Full textAbstract:
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Apesar do aumento da consciência e do interesse do consumidor por produtos verdes e de uma pré-disposição para compra de produtos e serviços mais ecologicamente corretos, pode-se notar muitas vezes a falta de correspondência nos consumidores entre seu discurso e suas ações, isto é, uma incoerência entre atitudes e comportamento, também chamada hiato. Pode-se dizer que muitas vezes há uma pré-disposição (atitude) ecológica, porém esta não se transforma em ação (comportamento) de compra favorável ao meio ambiente. Dessa forma, apesar de vários estudos terem sido realizados sobre o comportamento do consumidor, nenhuma explicação definitiva sobre o fenômeno do hiato e nenhum modelo comportamental preciso para sua compreensão foi encontrado. O presente estudo visa contribuir com a literatura para uma compreensão mais profunda deste fenômeno, sob um novo prisma, analisando os fatores influentes no hiato sob a perspectiva de contraste de gerações. O estudo busca compreender os principais fatores influentes que contribuem para aumentar ou reduzir este hiato entre atitude e comportamento ecologicamente consciente que ocorrem nas Gerações Baby Boomers (BB) e Y, bem como suas principais diferenças e semelhanças. Para o desenvolvimento da tese foram realizadas trinta entrevistas em profundidade com consumidores residentes no Rio de Janeiro, sendo quinze pertencentes à Geração Baby Boomers e quinze pertencentes à Geração Y. Para realização da análise de conteúdo das entrevistas se utilizou o software Atlas.ti para facilitar a interpretação dos dados e organização dos resultados. Buscou-se identificar os principais fatores influentes no hiato em ambas as gerações analisando cinco atividades de consumo: produtos ecologicamente corretos, energia, água, transporte e reciclagem/descarte. Os resultados apontam as principais semelhanças e diferenças encontradas entre os comportamentos das gerações Baby Boomers e Y e demonstram uma maior preocupação e comportamento mais consciente por parte dos indivíduos da Geração Y no que tange algumas atividades de consumo. Ao final é proposto um modelo de comportamento ecologicamente consciente para melhor compreensão deste hiato e no qual são evidenciados os principais fatores que contribuem para aumentar ou reduzir o hiato em ambas as gerações.
Despite increased awareness and consumer interest in green products and a pre-disposition to purchase more environmentally friendly products and services, we can often notice the lack of correspondence between consumers speech and their actions. Therefore, there is an inconsistency between attitudes and behavior, also called gap. It can be said that there is often an environmentally friendly pre-disposition (attitude) which does not often turn into action (behavior). Thus, although several studies have been conducted on consumer behavior, not a definitive explanation of the gap phenomenon and not a precise behavioral model for its compreehension was found so far. The present study aims to contribute to the literature for a deeper understanding of this phenomenon in a new light by analyzing the influential factors on the gap from the perspective of different generations. The study seeks to understand the main influential factors that contribute to increase or reduce this gap between attitude and environmentally conscious behavior that occur in members of Baby Boomers (BB) generation and Y generation, as well as their similarities and differences. For the development of the thesis thirty in-depth interviews were conducted with consumers residing in Rio de Janeiro; fifteen belonged to the Baby Boomers generation and fifteen to the Y generation. The analysis of the results used the Atlas ti software in order to facilitate interpretation and data organization. The results show the main influential factors on the gap on both generations (BB and Y), by analyzing five consumption activities: environmentally friendly products, energy, water, transportation and recycling / disposal. The results show the main similarities and differences between the behavior of the BB and the Y generations indicate greater concern and more conscious behavior by individuals of generation Y in terms of some consumption activities. At the end, a model of ecologically conscious behavior is proposed to better understand the phenomenon called gap. The main factors that contribute to increase or reduce this gap in both generations are highlighted.
22
Jochems, Jofel, and Taeke Cornelis Schol. "Adressing the gap between millennials' attitude and behavior towards sustainable packaging in the Dutch FMCG industry." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20806.
Full textAbstract:
This dissertation investigated why Dutch millennials have a positive attitude towards sustainable packaging and whether this resulted into the purchase of sustainably packaged products in the FMCG industry. Data was collected by the use of a survey among 115 Dutch millennials. With the use of moderation variables (price, packaging quality, availability, recognition and perceived consumer effectiveness), certain interaction effects could be measured that influence purchasing decisions. Results showed that a positive attitude towards sustainable packaging results in a higher probability of purchasing sustainably packaged products. Furthermore, it was found that millennials are willing to pay extra for sustainable packaging. Also, more knowledge on how to recognize sustainably packaged products increases the likelihood of purchasing them.
23
Ferreira, Aline Tassar de Moraes. "Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/24822.
Full textAbstract:
Submitted by Aline Tassar de Moraes Ferreira (alinetassar@gmail.com) on 2018-09-20T18:05:01Z
No. of bitstreams: 1
Dissertação_AlineTassar_finalFGV.pdf: 895694 bytes, checksum: 278c6a065025d945871752d49f96fd53 (MD5)Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-09-24T19:05:21Z (GMT) No. of bitstreams: 1 Dissertação_AlineTassar_finalFGV.pdf: 895694 bytes, checksum: 278c6a065025d945871752d49f96fd53 (MD5)
Made available in DSpace on 2018-09-27T19:51:18Z (GMT). No. of bitstreams: 1 Dissertação_AlineTassar_finalFGV.pdf: 895694 bytes, checksum: 278c6a065025d945871752d49f96fd53 (MD5) Previous issue date: 2017-11-24
Objetivo: Este estudo pretende aprofundar o conhecimento sobre o comportamento do consumidor em torno de práticas éticas. Um crescente grupo de pesquisadores vem analisando como as preocupações éticas dos consumidores em relação às práticas comerciais vem se traduzindo em comportamento real no momento da decisão de compra. Apesar desse crescente interesse, o consenso está longe de ser definido. Enquanto uma linha de pesquisa afirma que os consumidores estão mais dispostos a comprar produtos inseridos em um ambiente ético, outra vertente afirma que o discurso e ações dos consumidores não necessariamente se mostram coerentes. Embora os consumidores relatem ter preocupações éticas e valorizem marcas cujas práticas seguem padrões éticos, eles não estão dispostos a comprar mais produtos ou serviços dessas mesmas marcas. Metodologia: Realizamos um estudo experimental manipulando três diferentes apelos de marketing relacionados à ética (doação, comércio justo, controle) para testar esses achados conflitantes. Resultado: Neste estudo, os consumidores estavam mais dispostos a comprar produtos associados a doações, mas essa diferença desapareceu quando introduzimos uma variável dependente mais realista (ou seja, a vontade de receber informações adicionais via e-mail). Além disso, os recursos de comércio justo não influenciaram nem as intenções de compra dos consumidores nem sua disposição em receber informações adicionais. Implicações práticas também são discutidas.Limitações: Uma das principais limitações desse estudo se deve ao fato de não envolver um cenário totalmente realista e assim não captar as reais intenções de compra. Uma avaliação mais realista das intenções de compra evitaria armadilhas potenciais de desejabilidade social, criando uma avaliação mais precisa da variável dependente principal. Contribuições Sociais e Práticas: Ao se aprofundar no entendimento do comportamento ético do consumidor, as empresas podem evoluir em suas ofertas que entreguem benefícios para o consumidor, para o negócio e o bem estar coletivo. Originalidade: Poucos estudos relacionados ao Comportamento Ético do consumidor foram feitos usando o método do experimento e também com algumas especificidades do mercado da moda.
Purpose: This study intends to deepen the knowledge about consumer behavior around ethical practices. An increasing body of research has analyzed whether and how consumers’ ethical concerns regarding business practices translates into actual behavior. Despite this burgeoning interest, consensus is far from granted. Whereas one strand of research claims that consumers are more willing to buy products embedded in an ethical environment, another strand asserts that consumers’ words and deeds do not match. Precisely, although consumers report having high ethical concerns and valuing brands whose practices follow ethical standards; they are not willing to purchase more products or services from these same brands. Design/Methodology: We conducted one experimental study manipulating three different ethics-related marketing appeals (donation, fair trade, control) to test these conflicting findings. Findings: In this study, consumers were more willing to purchase products associated with donations, but this difference vanished when we introduced a more realistic dependent variable (i.e., willingness to receive additional information via e-mail). Furthermore, fair trade appeals did not influence neither consumers’ purchase intentions nor their willingness to receive additional information. Practical implications are also discussed. Research limitations: The main limitation of this study is related to does not involve a totally realistic scenario and thus does not capture the real intentions of buying. A more realistic assessment of purchase intentions would avoid potential pitfalls of social desirability, creating a more accurate evaluation of the principal dependent variable. Practical and Social implications: By deepening the understanding of consumer ethical behavior, companies can evolve their offers delivering benefits to the consumer, to the business and to the collective well-being. Originality: Few studies related to Consumer Ethical Behavior were done using the experiment method and using also some specificities of the fashion Market.
24
Deppen, III Paul J. "The Gender Gap in Postsecondary Enrollment Intentions: the Mediating Role of Student Attitudes and Behaviors." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4454.
Full textAbstract:
Current literature on the gender gap in higher education lacks in-depth exploration of how the gap between males and females in postsecondary enrollment and degree attainment differs among racial/ethnic groups and among students of differing socioeconomic status (SES). This thesis explores the potential mediating role of student attitudes and behaviors and whether or not inclusion in certain racial/ethnic or SES groups moderates the relationship between gender and intentions to continue one's education immediately after high school graduation. This study uses data from the High School Longitudinal Study of 2009. Results suggest that student attitudes mediate more of the relationship between student gender and postsecondary education intentions and that this mediation was strongest for Hispanic students. Additionally, results also suggest that the gender gap in postsecondary education intentions is smallest among Hispanics, indicating that Hispanic identity moderates the relationship between student gender and postsecondary education intentions. Results pertaining to the moderating role of SES were inconclusive.
25
Shorrocks, Rosalind. "Generational change in gender gaps in political behaviour and attitudes : the roles of modernisation, secularisation, and socialisation." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:432bf9d1-46e3-46dd-9133-413739743ac2.
Full textAbstract:
This thesis examines to what extent there are generational differences in gender gaps in political behaviour and attitudes, and what explains this generational variation. Generations differ considerably on factors such as women's role in the family and the workplace, gender inequality, and formative experiences, and I argue this leads to different gender gaps for different generations. I examine such generational variation in gender gaps in vote choice, left-right self-placement, attitudes towards spending and redistribution, and attitudes towards gender-egalitarianism. Broad cross-national trends in Europe and Canada are identified, as well as country-specific patterns using Britain and the US as case studies. This thesis finds that generally, in the countries studied, men are more left-wing than women in older birth cohorts, whilst women are more left-wing than men in younger birth cohorts. This 'gender-generation gap' is produced through processes of modernisation, especially secularisation. In addition to this broad trend, the political context or zeitgeist during a generation's formative years produces gender gaps in both vote choice and attitudes that differ between generations according to this socialisation experience. The influences of modernisation and such political socialisation interact to create complex patterns of generational variation in political gender gaps that differ across political contexts. For example, in the British case, women of younger cohorts are not more left-wing in their vote choice than men. These results suggest that we should focus on gender gaps at the level of generational subgroups in order to fully understand political differences between men and women. Furthermore, they predict that gradually, the gender gap where women are more left-wing than men will grow over time through generational replacement. However, they also indicate that this will not occur in all contexts, and that more work needs to be done to understand how the political context shapes gender gaps.
26
Karlsson, Sandra, and Alexandra Lindström. "Is knowledge enough? : A qualitative study investigating the knowledge-action gap of environmental science students." Thesis, Linköpings universitet, Tema Miljöförändring, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167185.
Full textAbstract:
In order to slow down, if not stop, climate change, we all need to contribute to reducing our greenhouse gas emissions. This knowledge has been with us for a long time, but nevertheless emissions have not decreased, but rather increased. To understand the reason why we don't act in line with what we know, we need to study behaviors. In this paper we focus on behaviors at the individual level. The gap that exists between what we know and what we do has many names where it is studied from different perspectives, and to understand what creates this gap is very complex. There is therefore not just one answer to this question and many different complementary theories and models are needed. The majority of the studies carried out on the subject examine perceptionsof the gap among people without higher education in environmental science, which has contributed to knowledge being, in many cases,seen as one of the main contributing factors to inaction.In our study, we want to contribute with a perspective on the gapin people who already have a higher education in environmental science. We conducted a qualitative study with three focus group interviews with environmental science students at Linköping University. The results show that, despite higher education and knowledge, there are variousindividual, structural and responsibility factors thathinder individuals fromactingenvironmentally friendly. Throughout the analysis the situational aspect comes into play and that knowledge of the complexity of environmental and climate issues can in many cases contribute to inaction.För att kunna bromsa, om inte stoppa, klimatförändringarna behöver vi alla bidra till att minska våra växthusgasutsläpp. Denna vetskap har funnits med oss länge, men trots det har inte utsläppen minskat utan snarare ökat. För att förstå orsaken till varför vi inte agerar i linje med vad vi vet behöver vi studera beteenden. I denna uppsats fokuserar vi på beteenden på individnivå. Det gap som finns mellan vad vi vet och vad vi gör har många namn (e.g. value-action gap, attitude-behavior gap) där man studerar det utifrån olika perspektiv. Att förstå vad som skapar detta gap är mycket komplext. Det finns därmed inte ett rätt svar på denna fråga utan det behövs många olika kompletterande teorier och modeller. Majoriteten av de studier som gjorts undersöker uppfattningar om gapet hos personer utan högre utbildning inom miljövetenskap. Vilket har bidragit till att bristande kunskap i många fall setts som en av de största bidragande faktorerna till overksamhet. Vi vill därmed i vår studie bidra med ett perspektiv på gapet utifrån personer som redan har en högre utbildning inom miljövetenskap, och kallar således gapet för knowledge-action gap. Vi genomförde en kvalitativ studie med tre fokusgruppsintervjuer med miljövetarstudenter från Linköpings universitet. Resultatet visar på att det, trots en högre utbildning och kunskap, finns många olika, individuella, strukturella och ansvarsrelaterade, faktorer som gör att en individ inte agerar miljövänligt. Genomgående i analysen för dessa är att den situationella aspekten spelar in samt att kunskapen om miljö-och klimatfrågans komplexitet i många fall kan bidra till overksamhet.
27
Ferraz, Sofia Batista. "Mind the gap: um estudo cross-cultural sobre atitude, intenÃÃo e comportamento de compra de produtos verdes." Universidade Federal do CearÃ, 2012. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=14449.
Full textAbstract:
CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel SuperiorO objetivo principal desta pesquisa à analisar as relaÃÃes e o possÃvel gap entre atitude, intenÃÃo e comportamento de compra de produtos verdes entre universitÃrios da Ãrea de gestÃo do Brasil e do CanadÃ. Buscou-se, tambÃm, contribuir para a consolidaÃÃo do modelo proposto por Chan (2001) referente à atitude, inteÃÃo e comportamento de compra de produtos verdes, com o acrÃscimo de fatores situacionais como disponibilidade, preÃo e qualidade percebidos sugeridos por Dinato e Madruga (1999), Bonini e Oppenheim (2008) e DâSouza et al. (2007). O estudo à de natureza quantitativa e à descritiva quanto aos seus objetivos. Trata-se de uma pesquisa de campo com a utilizaÃÃo da tÃcnica de Modelagem em EquaÃÃes Estruturais. Os resultados confirmaram que existe uma relaÃÃo positiva entre a atitude e a intenÃÃo de compra de produtos verdes, assim como a hà uma relaÃÃo positiva entre intenÃÃo e comportamento de compra, apesar de menos expressiva. A influÃncia da disponibilidade, preÃo e qualidade percebidos entre intenÃÃo e comportamento de compra tambÃm foi comprovada. Quanto Ãs diferenÃas entre os grupos, percebeu-se que os estudantes canadenses costumam encontrar produtos verdes com maior facilidade, assim como estÃo mais dispostos a despender dinheiro e a abdicar de produtos melhores em prol do meio ambiente. Apesar das diferenÃas entre as amostras, o preÃo percebido à uma variÃvel preponderante durante a transiÃÃo entre intenÃÃo e comportamento de compra de produtos verdes, demonstrando tambÃm haver semelhanÃas gerais entre as duas culturas. Espera-se contribuir para a geraÃÃo de debates e discussÃes acerca das vantagens e desvantagens na adoÃÃo de produtos verdes, auxiliar educadores da Ãrea da AdministraÃÃo que buscam desenvolver os currÃculos dos estudantes que assumirÃo funÃÃes associadas à gestÃo, estimular o desenvolvimento de novas pesquisas na Ãrea, alÃm de auxiliar na elaboraÃÃo de estratÃgias na Ãrea de Marketing com base no comportamento de seus consumidores.
28
Luvison, Dave. "Bridging the Managerial Relevance Gap in Strategic Alliances: An Investigation of the Influence of Supervisors and Workgroup Peers on Collaborative Attitudes, Behaviors and Performance." NSUWorks, 2011. http://nsuworks.nova.edu/hsbe_etd/68.
Full textAbstract:
There is increasing evidence that relational behaviors play a role in helping firms improve the performance of their strategic alliances, but there is still a preponderance of attention given to firm level elements and a dearth of literature investigating lower levels of analysis. This has helped create a "managerial relevance gap" (Bell, den Ouden, & Ziggers, 2006) between theoretical and operational requirements. This study attempts to fill one portion of that gap by investigating individual and team level factors that shape decisions to promotively collaborate with partners in alliances. The question of interest in this paper was whether supervisors and workgroup peers influence individuals to collaborate in an alliance, and whether those individuals consequently perform collaborative behaviors that improve performance. An analysis of survey responses from 1,242 members of a pharmaceutical sales organization produced three key findings. The first indicates that individuals' attitudes toward collaboration are related to collaborative behaviors, and that these behaviors in turn are positively related to performance. The second outcome of the study shows that attitudes of one's peer group do influence collaborative attitudes while those of one's supervisor do not. Third, there is an insignificant relationship between collaborative attitudes and performance. While evidence of indirect effects mediation was shown, it is therefore not possible to demonstrate either a full or partial mediation effect between collaborative attitudes and performance. These findings, along with the limitations of this study, are discussed. Finally, implications for future research and managerial practice are explored.
29
Righi, Lilia. "L’apport de la théorie de neutralisation pour mieux comprendre l’écart « attitude-comportement » : Le cas des produits issus du commerce équitable." Thesis, Université Côte d'Azur, 2020. http://www.theses.fr/2020COAZ0020.
Full textAbstract:
Aujourd’hui, de plus en plus de consommateurs formulent des attitudes favorables à l’égard des produits issus du commerce équitable. Cependant, ces attitudes se traduisent rarement par un comportement d’achat correspondant. Cette thèse explore le rôle de la théorie de neutralisation pour améliorer la compréhension de cet écart « attitude-comportement ». En nous appuyant sur une méthodologie qualitative basée sur 63 entretiens semi-directifs et 5 discussions de groupe, nos résultats relèvent que quinze techniques de neutralisation sont utilisées par les consommateurs pour combler l’écart entre leurs attitudes exprimées à l’égard des produits équitables et leurs comportements d’achat réels, à savoir : le déni de responsabilité, le déni de dommage, le déni de victime, la condamnation des condamnateurs, le recours à la loyauté plus forte, la défense de nécessité, la métaphore du grand livre, le refus de nécessité de la loi, la revendication de bon droit, la revendication de « tout le monde le fait », la revendication d’acceptabilité relative, la revendication de l’individualité, le report, le locus de contrôle et la victimisation. Outre l’exploration des techniques de neutralisation, cette thèse apporte également un éclaircissement quant à l’ordre séquentiel de l’intervention de ces techniques dans le processus de décision d’achat éthique du consommateurToday, more and more consumers are expressing favorable attitudes towards fair trade products. However, these attitudes rarely translate into effective buying behavior. This thesis explores the role of neutralization theory to improve the understanding of this “attitude-behavior” gap. Relying on a qualitative methodology based on 63 semi-structured interviews and 5 group discussions, ours results obtained that fifteen neutralization techniques are used by consumers to close the gap between their expressed attitudes and their real purchasing behavior : denial of responsibility, denial of injury, denial of victim, condemning the condemners, appeal to higher loyalties, defense of necessity, metaphor of the ledger, denial of necessity of the law, claim of entitlement, claim of “everyone else is doing it” , claim of relative acceptability, claim of individuality, report, locus of control and victimization. Besides the exploration of neutralization technique, this thesis also sheds some light on the sequential order in which these techniques intervene in the consumer's ethical purchasing decision process
30
Fetherolf, Lindsay. "Environmental Attitudes, Behavior and the Gaps In Between: A Study of College Students and Green Identity." Wittenberg University Honors Theses / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1617885985879573.
Full text
31
Ahmed, Tanvir, and Waqar Ali. "Leveling Up & Closing the Gap! : Sustainable Fashion Consumers’ Journeys to New Levels of Sustainability." Thesis, Linköpings universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-178399.
Full textAbstract:
Fashion democratization over the last few decades made fashion products available at lower costs to everyone in society. It alarmingly increased consumption, leaving drastic impacts on the world's sustainability both on the social and environmental fronts, thereby leading to water and land pollution, dangerous working conditions, sweatshops, wage exploitation, and gender discrimination. Our study, therefore, sheds some light on addressing this core problem of fashion sustainability by focusing on the problem from the consumers’ perspectives because researchers conclude that consumers hold power to mitigate this issue to a greater extent by becoming sustainable. However, in many cases, consumers show the attitude-behavior gap when it comes to consuming sustainable fashion. The area of actual sustainable fashion consumers is also under-researched. Therefore, we conducted our research in this area and used qualitative methods for it. We identified a small group of 16 sustainable transitional fashion consumers who have started their sustainable fashion consumption journey. We performed an inductive process study of these transitional consumers' journeys and developed a Conceptual ‘Consumer Journey Map’ from unsustainability towards sustainability. We used semi-structured interviews for data collection. By studying their entire process of transition, we identified a number of constraints that retained them from making the transition towards sustainable fashion consumption, such as Social Influence, Trend and Newness, Unaesthetic Appearance and Lack of Variety, Lacking Sizes and Fitting, Low price, and Lower Income, Lack of Knowledge and Information and Greenwashing by the brands. However, the enablers that pushed them to become sustainable were Influence from Sustainable social circles, Tangible Experiences, Quality and Longevity, and Feelings of guilt and remorse which are presented in ourconceptual ‘C-E Framework.' Our research also identified conceptual ‘Levels of Sustainability,’ where consumers reuse or reduceor reject to pass Level one. To reach Level two, a consumer has to begin combining any two of these behaviors. However, to reach the final Level X, a consumer needs to reuse, reduce, and reject simultaneously. A consumer passes through these different levels from being a ‘self’ consumer to be a ‘social’ one and finally converting into a ‘sacrifice’ consumer in their journey.
32
Tilley, Fiona Jane. "The gap between the environmental attitudes and the environmental behaviour of small firms : with an investigation of mechanical engineering and business services in Leeds." Thesis, Leeds Beckett University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.264531.
Full text
33
Ahlbom, Hannah, and Anna Söderbergh. "Konsumenternas köpbeteende inom fast fashion : En undersökning om gapet mellan attityd och beteende inom hållbarhet." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14648.
Full textAbstract:
De miljövänliga problem som världen står inför idag är tätt sammanhängande med den masskonsumtion som skapats av fast fashion-industrin. Detta har skapat en större efterfrågan av miljövänligt producerade kläder av konsumenter då de har en allt större inblick och påverkan på modeindustrin. Tidigare forskning visar att det är många konsumenter som tycker att det är viktigt att konsumera miljömedvetet, men utav dessa respondenter så var det dock bara cirka 30% av dessa deltagare som faktiskt agerade enligt sina miljömedvetna värderingar. Gapet mellan miljövänlig attityd och faktiska beteende kallas det gröna gapet och är något som har undersökts sedan 70-talet. Intentionen med denna uppsats är att undersöka det gröna gap som finns hos kvinnliga studenter på Textilhögskolan i Borås då dessa anses ha stor inblick i modeindustrin och dess miljömässiga påverkan men trots detta ändå handla fastfashion. Fokusgrupper sattes samman för att genom en gruppdiskussion undersöka och svara på frågan vad som påverkar konsumenter till att handla enligt sina hållbara attityder. Resultaten från undersökningen visade att lågt pris, trendig design och lättillgänglighet var de främsta faktorerna som ledde till att konsumenter handlar fast fashion hellre än hållbart mode. Resultatet visar däremot att mer och bättre information var det som skulle kunna få respondenterna att handla mer miljömedvetet. Fastän de redan är insatta i ämnet så nämndes det att det finns en otydlighet och osäkerhet gällande på vilket sätt företag faktiskt är hållbara och vad man betalar ett dyrare pris för.The environmental problems that the world is facing today are closely connected to the mass consumption that is caused by the fast fashion industry. This has resulted in a greater demand of environmentally produced clothing by consumers as they have an increased insight and impact on the fashion industry. Previous research shows that many consumers mentioned that they think it is important to consume environmentally friendly, however there was only 30% out of these respondents that actually act according to their environmental values. The gap between environmental attitude and actual behavior is called the green gap and is a topic that has been investigated since the 70’s. The intention of this study is to research the green gap that exists at female students studying at the Swedish School of Textiles in Borås. These respondents were chosen as they are assumed to have a great insight in the fashion industry and its environmental impact but still shop fast fashion. Focus groups were put together inorder to create a group discussion which investigates and answers the question of what affects consumers to consume according to their sustainable attitudes. The results from the study showed that a low price, trendy design and easy access were the main factors that resulted inconsumers to shop fast fashion rather than green fashion. The results show that an increased knowledge and better information were the main things that could make the respondents to act more sustainable. Even though they already have a good insight in the subject they found that there is an insecurity and ambiguity regarding in what way companies are sustainable and what the more expensive price actually goes to. The upcoming study further down is written in Swedish.
34
Holm, Julia, Lovisa Klang, and Mimmi Nordquist. "The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96030.
Full textAbstract:
The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. Hence, the purpose of investigating consumer’s behavior and attitudes, the qualitative method has been used to understand the processes and influence factors of the contextualized setting. Further, this study follows a deductive approach because of the unexplored research area and due to the importance of studying sustainability within furnishing from a new point of view. Continuously, the literature review of this thesis includes previous established scientific research and theories concerning; green practices within the furniture industry; the characteristics of Generation Y; and the phenomenon of attitude-behavior gap. From the literature review a conceptual framework has been conducted to illustrate the main concepts and their relation, which are examined in this study. These concepts have been used to analyze the empirical data originating from interviews of 37 consumers within Generation Y in Sweden. From the purpose of this thesis the research resulted in two clear research questions that were defined as; (1) How does the behavior and consumption pattern of Gen Y occur when consuming furniture?; and (2) Which are the needs and wants of Gen Y in Sweden, when it comes to sustainable furniture? In the conclusion chapter, the answer of these research questions is completed together with the theoretical and practical implications. The main theoretical implication from this research is the finding that an attitude-behavior gap exists within Generation Y when consuming furniture. This gap is present due to barriers and influencing factors which are; (1) consumers lack of knowledge; (2) the limited supply and information from companies; (3) the unclear or lack of green furniture marketing; and (4) companies not being transparent in their actions. Finally, the practical implications of this study presents suggestions for furniture companies and how they can increase their green operations to meet the request of Generation Y. Companies should focus on marketing sustainable furniture to a larger extent in order to raise the awareness of Generation Y and to be more transparent in the supply chain and business operations, so the consumers can have a greater insight in the process. By implementing these recommendations, companies will improve Generation Y's purchasing of sustainable furniture as well as increase their awareness regarding green furniture consumption.
35
Kivinen, Rasmus, and Natalya Licerio. "Hållbarhet - bara en attityd inom klädkonsumtion?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21615.
Full textAbstract:
Syftet med denna studie är att bidra med kunskap om hur människor bortförklarar, bortprioriterar och förskjuter ansvar för hållbar konsumtion. Vi använde oss av en kvalitativansats där vi utförde semi-strukturerade intervjuer med totalt 7 respondenter. Datamaterialet analyserades med hjälp av en tematisk analys där vi fann teman som hjälper oss förklara hur konsumenter resonerar kring sin klädkonsumtion. Den teoretiska utgångspunkten för denna studie grundar sig i självuppfattning för att se hur kläder används och hur hållbarhet förhåller sig. Vi kom fram till att vid klädkonsumtion så förskjuts ansvaret för en hållbar konsumtion och istället är det viktigare att konsumtionen är kongruerande med individens självuppfattning och sociala kontext.This study aims to contribute with knowledge on how people rationalize, de-prioritize andproject responsibility within sustainable consumption. This was achieved through semistructuredinterviews with a total of 7 respondents. The collected material was later analysedusing thematic analysis which helped us explain how consumers reason about their ownapparel consumption. Our theoretical approach bounds in self-concept to see how consumersspeak about their apparel consumption and how sustainability is reflected through it. Weconclude in this paper that consumers project responsibility for sustainable consumption andit is more essential to consume congruently to the individuals self-concept and accordinglywith the social context that people finds themselves in. This paper is written in Swedish.
36
Schäfer, Louisa. "Sustainable Communication: Fashion Consumers' Reception and Interaction : The Case of Nudie Jeans." Thesis, Jönköping University, Högskolan för lärande och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49911.
Full textAbstract:
The fast fashion industry has a large negative impact on the environment and its workers. Consumers purchasing fast fashion are reinforcing the dominant social paradigm, the assumption that humans are superior and the Earth’s resources unlimited. Even though customers are reconsidering their fashion consumer behavior, they often fall back to making unsustainable choices. Research has shown that communication strengthens ethical consumption and supports reducing the attitude-behavior gap. This study proposes that sustainable communication encourages fashion customers to reason with themselves in a way their behavior evolves to be more sustainable. The aim is to investigate customers’ reception and interaction with sustainable communication using the example of the ethical fashion brand Nudie Jeans. Based on the theories of the attitude-behavior gap and sustainable communication, semi-structured in-depth interviews with Nudie Jeans customers were conducted. The analysis of the interview responses demonstrates the initial presence of an attitude-behavior gap and low awareness of sustainable communication among customers. The research indicates that after customers have developed an awareness of sustainable concerns in the fashion industry, a fashion brand can succeed in encouraging customers to adjust predominant consumption patterns towards more ethical ones. On this basis, it is recommended that ethical fashion brands continuously use transparent sustainable communication to educate consumers about the environmental and social maladministration in the fashion industry.
37
Zucchini, Elena. "Students’ holiday air travel behaviors: a flyer’s dilemma." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-444564.
Full textAbstract:
Holiday air travel behaviors are nowadays a significant issue in relation to climate change and sustainable tourism. Indeed, transportation, and especially air transportation, have a significant role in climate change. Hence, it is important that the tourism industry includes the transportation sector when developing solutions for sustainable tourism. As students are the future main target group of this industry, it is important to understand the reasons behind their choices. Until now, travel behaviors have been explained using single and specific theories, which did not include many factors explaining holiday air travel decisions. In this study, this concern is addressed by combining two theories in relation to behavior formation - the theory of planned behavior and the value-belief-norm theory - in order to understand all motivations and barriers behind students’ holiday air travel behaviors. The analysis of the findings shows that many internal and external factors affect students decisions in regards to flying during holidays, including values, beliefs, social and personal norms, as well as accessibility, country of origin, price, time, distance, and social influence. However, the analysis of the results also demonstrates two gaps between attitudes and behaviors within the student community, which link to the cognitive dissonance theory: an awareness-attitude behavior gap and a contextual gap. The paper argues that while the theory of planned behavior and the value-belief-norm theory can be used simultaneously in order to analyze decisions regarding holiday air transportation, they are not sufficient as these two gaps emerged. The study concludes suggesting destination developers and national governments to take into account the present factors behind students’ decisions in order to develop sustainable destinations.
38
Hofmann, Anna Theresa. "Design for change : Generation Y consumers' perception of sustainability in the fast fashion industry." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19629.
Full textAbstract:
Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast fashion industry?” and “How do the factors of the attitude-behavior gap influence the Generation Y consumers in their decision making for fast fashion clothes?” Problem Formulation: Sustainability as a topic has regained great attention over the last couple of years. Generation Y consumers’ demand for more sustainable actions, especially in fast fashion, puts increasing pressure on the industry. As the biggest consumer cohort, it is important for fast fashion companies to meet their needs and demands for more sustainable actions to stay competitive. Purpose: The purpose of this thesis is to explore the perception of sustainability of Generation Y consumers’ in the fast fashion industry by looking at eight factors that influence the attitude-behavior gap, namely Price Sensitivity, Ethical Obligation, Lack of Information, Subjective Norm, Quality, Inertia, Cynicism and Guilt. Additionally, the previous knowledge about sustainability in the fast fashion industry of this generation will be investigated by using the triple-bottom line approach of economic, environmental and social aspects. Methodology: This thesis utilized a qualitative methodology by conducting semi-structured interviews. The research consists of 6 participants from the Generation Y. The interviews were performed personally face-to-face. Findings/Conclusions: The findings indicate that the factors of the attitude-behavior gap still influence Generation Y consumers’ in their purchase decisions for fast fashion brands. They are more hesitant to invest in acquiring clothes from fast fashion retailers, as they see them as violating to the society and the environment. Therefore, Generation Y consumers would rather purchase sustainable clothes from sustainable companies that are behaving and producing their clothes in a right, sustainable and ethical way. Hence, their attitude indicates to be similar to their potential purchasing behavior. Furthermore, Generation Y consumers’ hold a broad, detailed knowledge about sustainability of all three parts of the triple bottom line.
39
Ström, Elin, and Josefine Lund. "Att flyga eller inte flyga : En kvalitativ intervjustudie om klimatengagerade personers syn på flyget." Thesis, Högskolan i Jönköping, Högskolan för lärande och kommunikation, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21705.
Full textAbstract:
Antalet flygresor har ökat markant i världen de senaste decennierna. Detta har medfört en ökning av flygets koldioxidutsläpp som därmed har gett en ökad påverkan på klimatet. Forskning angående människors syn på och uppfattning om flyget är relativt ny och forskning rörande ämnet är mer förekommande idag än för ett decennium sedan. Tidigare undersökningar är dock i stort sett eniga om att människor, både miljömedvetna och icke-miljömedvetna personer, inte tänker ändra på sina flygvanor och flyga mindre på grund av flygets klimatpåverkan. Denna studie undersöker klimatengagerade personers flygvanor och vad de har för syn på flyget och flygets påverkan på klimatet. Resultatet i studien skiljer sig från tidigare forskning genom att de klimatengagerade personerna i undersökningen antingen försöker begränsa sina flygresor eller inte längre flyger alls på grund av den klimatpåverkan en flygresa innebär. The low-cost hypothesis har använts som ett teoretiskt ramverk för att undersöka om det finns ett attitude-behavior gap. Det framkom att the low-cost hypothesis endast delvis kan appliceras och att det finns ett litet attitude-behavior gap hos de respondenter som flyger. Det finns inget attitude-behavior gap hos respondenterna som inte flyger. Det framkom även att sociala normer till viss del påverkar valet att flyga eller inte flyga.
40
Bismar, Danna. "Mental Illness Stigma, Parent-Child Communication, and Help-Seeking of Young American Adults with Immigrant Parents." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248426/.
Full textAbstract:
This study examined a mediational model of mental illness stigma, parent-child communication about mental health concerns, and help seeking attitudes/behaviors among young adults with at least one immigrant parent while considering the possible moderating effect of acculturation gap. The primary goal of this study was to examine whether the acculturation gap changed the relation between mental illness stigma and communication about personal mental health concerns with immigrant parents, which in turn could become a significant predictor of their help-seeking attitudes, as well as a barrier to seeking professional mental health services. Findings provided support to the direct and indirect effects of mental illness stigma through communication about mental health concerns on attitudes about help-seeking. The acculturation gap hypothesized to be a possible moderator for the stigma-communication about mental health concerns relationship among young adult ABCI was found to be significant for ABCI with a low mainstream culture acculturation gap. Discussion on the findings, limitations of the study, future research directions, and counseling implications are addressed.
41
Hmana, Orane Hnëmëne. "Interculturation complexe et construction identitaire en Nouvelle-Calédonie : cas des conduites à risque des jeunes calédoniens." Thesis, Toulouse 2, 2017. http://www.theses.fr/2017TOU20125.
Full textAbstract:
La réflexion menée dans notre recherche se centre sur le processus d’interculturation et interroge les conduites à risque comme étant une forme paradoxale d’un processus psychique mis en place par les jeunes calédoniens de 15 à 26 ans. En ancrant notre étude dans un paradigme interculturel, nous formulons l’hypothèse selon laquelle les jeunes calédoniens seraient socialisés au sein d’un environnement pluriculturel, source d’une difficulté à se définir. La présence d’un écart à la culture ne permettrait pas de mise en lien. Cette impossible co-construction provoquerait une perte des repères identitaires, ce qui induirait une fragilisation de l’estime de soi et un passage vers des conduites à risque. Les jeunes calédoniens sont amenés d’une part à élaborer des compromis culturels afin de faciliter les mises en lien ; et d’autre part à gérer les entres deux culturels qui peuvent être sources de tensions intra psychiques. Pour tester cette hypothèse, nous avons privilégié une méthodologie mixte. Lors de la phase exploratoire nous avons interrogé 22 jeunes calédoniens avec et sans conduites à risque. Suite à une analyse qualitative N’VIVO de ces entretiens, nous avons élaboré un questionnaire. A partir des 390 questionnaires recueillis nous avons réalisé une analyse statistique SPSS. Les résultats obtenus nous permettent de penser que la problématique des conduites à risque des jeunes calédoniens est une problématique qui s’ancre dans leurs choix culturels et leur construction identitaire à travers leurs adhésions, leurs rejets et leurs revendications. En effet, afin d’élaborer une identité et de gérer les contradictions issues des écarts qui peuvent apparaître entre l’idéal du moi (vouloir être) et le surmoi (devoir être), les jeunes mettent en place des stratégies identitaires complexes. Ces stratégies permettent également de gérer l’écart qui existe entre des codes symboliques, des modèles identificatoires, des normes et des valeurs proposés par les différentes cultures en présence ; mais aussi de réagir aux identités prescrites dans lesquelles les jeunes ne se reconnaissent pas. Les conduites à risque doivent alors être comprises dans toute leur symbolique comme marquant des difficultés à se sentir être dans cet entre-deux. Etre un jeune interculturel c’est être dans l’entre deux : entre perte et gain, entre négociation, abandon et conservationThe reflection carried out in our research focuses on the interculturation process and investigates risk behaviors as a paradoxical form of a psychic process developed by young Caledonians aged from15 to 26. By anchoring our study in an intercultural paradigm, we formulate the hypothesis that young Caledonians are socialized in a multicultural environment which can lead to a difficulty to define themselves. The presence of a cultural gap would prevent linking. This impossible co-construction would cause an identity reference loss, which would lead to a self-esteem weakening and a move towards risk behaviors. Young Caledonians are led to develop, on one hand, cultural compromises to facilitate linking; and on the other hand to manage the cultural in-between that can be source of intra-psychic tensions. To test this hypothesis, we favored a mixed methodology. During the exploratory phase we interviewed 22 young Caledonians with and without risk behavior. Following a qualitative N'VIVO analysis of these interviews, we developed a questionnaire. From the 390 questionnaires collected we carried out an SPSS statistical analysis. Our results enable us to think that young Caledonians risk behaviors emerge from issues rooted in their cultural choices and identity construction through their adhesions, rejections and claims. In fact, in order to develop an identity and to manage contradictions resulting from gaps that can appear between the ego ideal (wanting to be) and the super-ego (having to be), young people develop complex identity strategies. These strategies also make it possible to manage the existing gap between symbolic codes, identificatory models, norms and values proposed by the various involved cultures; but also to react to prescribed identities in which young people do not recognize themselves. Risk behaviors must then be understood in all their symbolism as marking difficulties to feel being in this in between.Being a young intercultural person is to be in the in between: between loss and gain, between negotiation, abandonment and preservation
42
Pratas, Nalani. "Fast-fashion consumption in Canada: the attitude-behaviour gap in changing consumer’s behavior." Master's thesis, 2019. http://hdl.handle.net/10362/69494.
Full textAbstract:
The fast-fashion industry’s prominence continues to grow yet consumers still remain in the
dark on the socio-economic and environmental impacts of the industry. This study attempts to
not just understand the consumer’s awareness of these impacts but also to identify opportunities
to change their shopping behaviour along with any barriers to change that exist. A total of 14
interviews amongst Canadian consumers were conducted and analysed using grounded theory
methodology. The analysis reveals that consumers have very limited knowledge of the
industry’s impact and their continual contribution to the industry are centered around culture,
lack of awareness, budgeting and price, self-perception, and resistance to alternatives. This
analysis shows that cultural influences and one’s self-identity is a significant motivator behind
fast-fashion consumptions and not just price-sensitivity. These revelations may be of interest
to sustainability leaders and leaders of high-quality apparel brands that are interested in
acquiring fast-fashion consumers.
43
Olofsson, Frida, Emilia Andersson, and Eriksson Ida Grönlund. "Generation Greta? : En kvalitativ undersökning om hur uppfattningar,känslor och intentioner formar Generation Z:s attityder och agerande till hållbar konsumtion." Thesis, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23662.
Full textAbstract:
I media framställs Generation Z som en miljömedveten generation som kan tänkas ha Greta Thunberg som förebild eftersom hon blivit en symbol för miljönrörelsen. Trots att undersökningar visar att Generation Z intresserar sig mer för miljöfrågor och etiska frågor entydigare generationer så finns det forskning som hävdar att generationen är oengagerade, egoistiska och konsumistiska. Uppsatsens syfte är att studera individer i Generation Z:sattityder till hållbart mode och huruvida dessa attityder speglar deras intentioner till hållbarkonsumtion. Avsikten med studien är att få en ökad förståelse till hur ett eventuellt gap mellanattityd och agerande kan förklaras. För att få en djupare förståelse för hur individernas attityder formas samt hur den speglar deras agerande används Trekomponentsmodellen som teoretiskt perspektiv i studien. Det empiriska materialet har samlats in genom en kvalitativmetod i form av tre fokusgrupper där svenska individer i Generation Z deltog. De teman som uppkom under kodningen har kopplats ihop med Trekomponentsmodellen som består av komponenterna uppfattning, känsla och beteende. Resultatet i vår studie tyder på att den viktigaste komponenten till den tvetydigheten som finns hos individerna i Generation Z verkar vara sociala medier. Empirin tyder på en kunskapsbrist, egoism, lathet och bristande engagemang är orsakerna till hur respondenternas agerar. Intervjupersonerna anser att det inte är dem som bär ansvaret för miljön och de hävdaratt miljökrisen ännu inte drabbat dem. Analysen visar även att när de väl konsumerar hållbart är intentionen aldrig att handla hållbart och att mycket av deras attityder till hållbart modeformas utifrån sociala medier. Slutsatsen kan därför dras att sociala medier är den största orsaken till deras attityder och beteende eftersom det visar sig att sociala medier även påverkar det som ligger till grund för deras attityder. Attityderna till respondenterna i denna studie skiljer sig från det Greta står för vilket kan tänkas bero på att hennes attityder speglar hennes agerande. Hennes hållbara attityder och agerande påverkas inte på samma sätt utifrån vad som sägs på sociala medier utan hon använder sociala medier för att nå ut med sinaåsikter. Då denna studie endast är gjord på individer i Generation Z kan resultatet inte generaliseras för en hel generation precis som Greta inte kan tala för en hel generation. Eftersom denna studie endast riktat in sig på tjejer i Generation Z skulle ett förslag till vidareforskning skulle vara att utföra samma studie fast på killar för att undersöka om resultaten skiljer sig.In media, Generation Z is portrayed as environmentally conscious and that it could conceivably have Greta Thunberg as its role model since she has become a symbol for the environment. Although studies show that Generation Z has more interest in environmental and ethical issues than previous generations, there is also research that claims that the generation is unengaged, egoistic and consumeristic. The thesis purpose is therefore to study individuals in Generation Z’s attitudes towards sustainable fashion and whether these attitudes reflect their intentions towards sustainable consumption. The purpose of the study is to gain a greater understanding of how a possible gap between attitude and behavior can be explained. In order to gain a deeper understanding of how individuals' attitudes are shaped and how they reflect their actions, the three-component model is used as a theoretical perspective in this study. In this study, a qualitative method have been used where the empirical data was collected through three focus groups where swedish indiviuals in Generation Z participated. The themes that occurs during coding are then linked to the three-component model, which consists of perception, feelings and behaviour. The result of our study indicates that the most important component to this ambiguousness that exists among the individuals in Generation Z appears to be social media. The empirical data indicates that knowledge-deficiency, selfishness, indolence and lack of commitment are the reasons for the respondent’s actions. The respondents believe that it is not those who are responsible for the environment and they claim that the environmental crisis has not yet affected them. The result also shows that once they consume sustainably, the intention is never to act sustainably and that much of their attitudes towards sustainable fashion are shaped from social media. It can therefore be concluded that social media is the main cause of their attitudes and behaviour, as it turns out that social media also affects what underlies their attitudes. Unlike the respondents in this study, Greta Thunberg's attitudes and actions differ from those of the respondents since her attitudes reflect her actions. Her sustainable attitudes and actions cannot be changed based on what is being said on social media, instead she uses social media to reach out and get her voice heard. Since this study only focus on individuals in Generation Z, the result cannot be generalized for an entire generation just as Greta cannot speak for her entire generation. Since this study only focused on girls in Generation Z, one suggestion for further research could be to perform the same study on boys to see if the results differ.
44
Schramm, Lisa Sophia. "Consumer attitudes towards green products in the fast-moving consumer goods category in Germany." Master's thesis, 2020. http://hdl.handle.net/10362/104089.
Full textAbstract:
This paper examinesconsumer attitudes and buying behaviour regarding environmentally-friendly products in the Fast-Moving Consumer Goods sector in Germany to identify if there occurs an attitude-behaviour gap.It addresses thepotential role of the perceived price, perceived quality and credibility of green marketing claimsas moderatorsofthe attitude-behaviour relationship.The paper draws on data from a survey with a sample of 372participants. Theresultsrevealed positive attitudes toward green products, and the possibility of an attitude-behaviour gap,however, the moderating effects were insignificant. The findings underline the importance of further research on the gap between attitudes and behaviour in green purchasing.
45
Wiederhold, Marie. "Ethical consumer behavior: the attitude-behavior gap in the textile industry." Master's thesis, 2017. http://hdl.handle.net/10362/23464.
Full textAbstract:
In today’s society the trend of ethical consumerism is undeniable, yet, even though consumers are
ethically concerned, they rarely transform their intentions into a green purchasing behavior – a
phenomenon that is also present in the sustainable fashion industry. This study aims to
understand the prevailing attitude-behavior gap and explores the barriers that constrain
consumers in purchasing green apparel. A total of thirteen in-depth interviews were conducted
and analyzed to the principles of grounded theory. The analysis reveals that the following barriers
impede consumption of sustainable fashion: Price, availability, knowledge, transparency, image,
inertia and consumption habits. The impact of each on consumers’ purchase decisions might be
of interest to apparel manufacturers and retailers who should implement strategies to encourage
eco-conscious apparel acquisition and focus on diminishing these barriers. Hence, this paper
recommends industry parties (1) to concentrate on product attributes, (2) to adopt a digital
communication strategy and (3) to make a greater effort on making green apparel attainable. This
study contributes to the overall understanding of consumer behavior in the ethical fashion
industry and examines in-depth the purchasing criteria for sustainable fashion for consumers.
46
Bartle, Philipp Niklas. "The Adidas Futurecraft Loop : a product innovation challenging the attitude-behavior gap in sustainable footwear consumption." Master's thesis, 2021. http://hdl.handle.net/10400.14/35208.
Full textAbstract:
Considering the positive impact it can have on the environment, sustainable fashion is yet to
fully reach consumers’ minds. Moreover, it is subject to the recently researched “attitudebehavior
gap” among consumers, representing a mismatch between purchase intention for
sustainable products and actual purchase behavior. This study took a look at German
consumers’ attitude-behavior gap, particularly examining their purchase drivers and barriers
concerning Adidas’ new sneaker innovation “Futurecraft Loop” (FL) launching in Spring 2021.
Specifically, the study aimed at revealing drivers and barriers to remedy the gap.
Therefore, interviews (N=14) and a survey (N=109) with German consumers were conducted.
Thereby, this work found six main results: Although the attitude-behavior gap among German
consumers could be verified, they stated to be open for circular fashion models and do not
refuse to adopt sustainable consumption behaviors. Furthermore, this work revealed that the
decision to buy a sustainable innovation like the FL is more emotional than rational. In this
light, the study found out that the sneaker’s inherent innovative character using one material
only and being able to be fully recycled into a new sneaker can serve as a potential remedy to
the attitude-behavior gap. On the other hand, German consumers perceive Adidas to be
engaging in “greenwashing” its image, which represents a barrier.
Finally, the study suggests that Adidas should highlight the FL’s innovative character in its
German launch campaign, while also taking steps to become more transparent in its actions
towards sustainability to win back lost trust from the customer side.Tendo em conta o impacto positivo que pode ter no ambiente, a moda sustentável ainda não chegou totalmente à mente dos consumidores. Além disso, está sujeita ao recentemente investigado "fosso atitude-comportamento" entre os consumidores, representando um desajuste entre a intenção de compra de produtos sustentáveis e o comportamento de compra real. Este estudo analisou a lacuna de atitude-comportamento dos consumidores alemães, examinando particularmente os seus motores de compra e as barreiras relativas à nova inovação de sapatilhas Adidas "Futurecraft Loop" (FL) lançada na Primavera de 2021. Especificamente, o estudo visava revelar os condutores e as barreiras para remediar a lacuna. Por conseguinte, foram realizadas entrevistas (N=14) e um inquérito (N=109) com consumidores alemães. Assim, este trabalho encontrou seis resultados principais: Embora a diferença de atitudecomportamento entre os consumidores alemães pudesse ser verificada, estes afirmaram estar abertos a modelos de moda circulares e não se recusam a adoptar comportamentos de consumo sustentáveis. Além disso, este trabalho revelou que a decisão de comprar uma inovação sustentável como a FL é mais emocional do que racional. A esta luz, o estudo descobriu que o carácter inovador inerente ao ténis, utilizando apenas um material e podendo ser totalmente reciclado num novo ténis, pode servir como um remédio potencial para a lacuna de atitude-comportamento. Por outro lado, os consumidores alemães percebem que a Adidas está empenhada na "lavagem verde" da sua imagem, o que representa uma barreira. Finalmente, o estudo sugere que a Adidas deve destacar o carácter inovador da FL na sua campanha de lançamento alemã, ao mesmo tempo que toma medidas para se tornar mais transparente nas suas acções rumo à sustentabilidade, a fim de recuperar a confiança perdida do lado do cliente.
47
Mangei, Isabella. "College students’ perception of ethical consumption : a cross-national assessment of Portugal and Germany." Master's thesis, 2020. http://hdl.handle.net/10400.14/32032.
Full textAbstract:
O objetivo principal do presente estudo é traçar um quadro das percepções e comportamento dos estudantes universitários em relação ao comportamento ético e compreender as barreiras que limitam tal consumo. Para isso, é realizado um estudo quantitativo, baseado principalmente na escala de Comportamento Ético do Consumidor (ethically minded consumer behavior scale, EMCB) proposta por Sudbury-Riley and Kohlbacher (2016) e na Teoria do Comportamento Planejado (Theory of Planned Behavior, TPB) de Ajzen (1985), modificada por Shaw et al. (2000). O presente estudo fornece uma comparação transnacional entre a Alemanha e Portugal e verifica as questões da pesquisa usando um questionário com uma amostra de 375 participantes. Neste contexto, são analisados os determinantes da intenção de engajamento no consumo ético e avaliada a correlação com o comportamento autorelatado. Os resultados confirmam a aplicabilidade da modificada TPB, neste contexto, especialmente as medidas éticas indicam algumas diferenças internacionais também em relação ao comportamento. Constatou-se que a falta de informação constituiu um obstáculo à intenção de comportamento, no entanto as características demográficas não demonstraram ser significativas. A tese pode ser considerada um dos primeiros estudos a incorporar a escala EMCB, inicialmente a integrar uma dimensão adicional e aplicar o modelo em um cenário diverso. Assim, oferece contribuições teóricas e práticas, úteis visando uma melhor compreensão do comportamento ético do consumidor.The main objective of the present study is to draw a picture of the perceptions and behavior of college students regarding ethical behavior and to understand the barriers constraining such consumption. For this purpose, a quantitative study is conducted, based mainly on the Ethically minded consumer behavior (EMCB) scale proposed by Sudbury-Riley and Kohlbacher (2016) and the Theory of Planned Behavior (TPB) of Ajzen (1985), modified by Shaw et al. (2000). The present study provides a cross-national comparison between Germany and Portugal and verifies the research questions using a questionnaire with a sample of 375 participants. In this context, determinants of intention to engage in ethical consumption are analyzed and the correlation with self-reported behavior assessed. The results confirm the applicability of the modified TPB in this context, especially of the ethical measures, and indicate some cross-national differences also concerning behavior. It was found that Lack of information was an obstacle to behavioral intention, while demographic characteristics were not significant. This thesis can be considered one of the first to incorporate the EMCB-scale, to integrate an additional dimension and apply the model into a distinct setting. It thus provides useful theoretical and practical contributions to a better understanding of ethical consumer behavior.
48
Thede, Anne-Sophie. "Facilitating a behavioral change of carsharing customers towards a more sustainable personal mobility : the case of SHARE NOW." Master's thesis, 2020. http://hdl.handle.net/10400.14/29732.
Full textAbstract:
Over the past decade, the topic of sustainability has successfully moved from being a fringe topic to a mainstream issue of global importance. Despite sustainability receiving a high degree of attention, unsustainable consumption patterns prevail, especially in the context of personal mobility. Given the urgency of facilitating a shift to more sustainable consumption, it is of special interest to deepen our understanding of how mobility providers can positively impact their customers’ behavior to become more sustainable regarding personal mobility. This dissertation will analyze the example of SHARE NOW, the world’s biggest flexible car sharing provider. In order to develop a recommended course of action, this dissertation examines what a more sustainable personal mobility could look like in the context of SHARE NOW, and which factors make it hard for SHARE NOW customers to adopt more sustainable personal mobility behaviors. Analytical frameworks such as the attitude-behavior gap, the norm-activation method and the theory of planned behavior were utilized. Data collection includes secondary and primary, mainly qualitative, data. The case illustrates how a lack of ascription of responsibility and perceived behavioral control prevents SHARE NOW’s customers from adopting more sustainable personal mobility behaviors. In conclusion, SHARE NOW should promote sustainable multimodal mobility by making it desirable, attainable, and by highlighting that sustainability is our shared responsibility.Ao longo da última década, a sustentabilidade tornou-se, com sucesso, num assunto de relevância global. Contudo, padrões de consumo pouco sustentáveis permanecem, principalmente no que diz respeito à mobilidade pessoal. Devido à urgência de uma solução que facilite padrões de consumo mais sustentáveis, existe um interesse em aprofundar o nosso conhecimento na forma como fornecedores de serviços de car sharing podem impactar positivamente as atitudes dos seus consumidores, levando-os a adotar uma mobilidade mais sustentável. Esta tese foi desenvolvida recorrendo ao exemplo da SHARE NOW, o maior serviço de car sharing do mundo. De forma a desenvolver um plano de ação recomendado, esta tese baseia-se naquilo que uma mobilidade pessoal mais sustentável poderá ser no contexto da SHARE NOW, e no que dificultará a adoção de uma mobilidade mais sustentável por parte dos consumidores da SHARE NOW. Modelos como o attitude-behavior gap, o norm-activation method e a theory planned behavior foram analisadas. A recolha de dados incluiu dados primários e secundários, maioritariamente qualitativos. Este estudo ilustra como a falta de atribuição de responsabilidade e a percepção comportamental previne os consumidores da SHARE NOW de adotar padrões de comportamento mais sustentáveis. Conclui-se que que a SHARE NOW deveria promover a mobilidade multimodal sustentável de forma a torná-la mais desejável, atingível e responsabilidade de todos nós.