Journal articles: 'Attitude behaviour gap'

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Cornish, Amelia, Jen Jamieson, David Raubenheimer, and Paul McGreevy. "Applying the Behavioural Change Wheel to Encourage Higher Welfare Food Choices." Animals 9, no. 8 (August 2, 2019): 524. http://dx.doi.org/10.3390/ani9080524.

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Over the last several decades, positive public attitudes towards animal welfare have continued to develop. Consumers’ attitudes towards farm animal welfare indicate increasing concern about animal welfare in food production. Yet, this growing interest in the lives of farm animals does not correspond with a wholesale increase in demand for higher welfare products, providing evidence of the citizen-consumer attitude-behaviour gap (herein referred to as the attitude-behaviour gap). Minimising the attitude–behaviour gap and supporting consumers to make higher animal welfare choices may help producers to enhance the lives of farm animals. However, despite increasing awareness in this area, solutions to resolve this gap often focus on knowledge transfer and do not appear to have had a significant impact. The aim of this article is to review current knowledge around the attitude-behaviour gap, and situate it within the context of the behaviour change wheel; exploring the capabilities, opportunities, and motivations driving, as well as the barriers inhibiting consumers from making higher welfare food choices. Using this framework, the review aims to identify interventions that may boost consumer demand for higher welfare products sold at a premium price and provide suggestions for future research. Further work to increase understanding in this area is then also suggested.

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Juvan, Emil, and Sara Dolnicar. "The attitude–behaviour gap in sustainable tourism." Annals of Tourism Research 48 (September 2014): 76–95. http://dx.doi.org/10.1016/j.annals.2014.05.012.

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Götze, S., and G. Naderer. "From the attitude-behaviour-gap to a producer-people-gap?" International Journal of Sustainable Development & World Ecology 26, no. 5 (February 26, 2019): 377–88. http://dx.doi.org/10.1080/13504509.2019.1578701.

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Jin, Yingying, Jingjing Yang, and Jin Hu. "Zoom in the attitude-behaviour gap: low carbon travel behaviour." E3S Web of Conferences 275 (2021): 02016. http://dx.doi.org/10.1051/e3sconf/202127502016.

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The concept of pro-environmental behaviour in low carbon consumption has increasingly attracted academics’ attention in the last two decades. There has been a growing interest in exploring the association between people’s travel attitude and behaviour. This study has critically reviewed, compared, and discussed some of the key theories around these research topics. However, based on the findings of the literature review, there is a dearth of research examining the association between people’s travel attitude and their actual behaviour. Therefore, this study seeks to fill the gap by examining the causal linkage between people’s attitude towards a specific travel mode and their actual travel behaviour.

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Hakl Pickova, Radka, and Michal Hruby. "Purported green attitude vs. actual pro-environmental behaviour of Czech consumers." Marketing Science & Inspirations 15, no. 4 (December 20, 2020): 27–37. http://dx.doi.org/10.46286/msi.2020.15.4.3.

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Green attitudes and consumer behaviour should correlate in order to achieve environmental objectives. Yet an attitude-behaviour gap exists, and there are many reasons why green attitudes are not proportionately translated into actual behaviour. This paper aims to describe the foundations of green attitudes of Czech consumers – their trust in solutions of companies, their belief in global warming and their willingness to join pro-environmental initiatives. Czech consumers were segmented by their gender, age and education. Based on a literature review and the results of this research, managerial implications were suggested in order to reduce this attitude-behaviour gap and help companies to communicate their green strategy more effectively. These fndings were framed by the previous research papers by the authors (Jaderná et al.) and should give an indication how to understand Czech consumers better.

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Antonetti, Paolo, and Stan Maklan. "How Categorisation Shapes the Attitude–Behaviour Gap in Responsible Consumption." International Journal of Market Research 57, no. 1 (January 2015): 51–72. http://dx.doi.org/10.2501/ijmr-2015-005.

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Scholars have documented that many consumers have positive attitudes towards responsible products but do not consistently buy these alternatives. In this paper we present a new perspective, based on categorisation theory, to examine the attitude–behaviour gap. Through a qualitative study, we identify two dimensions that influence consumers’ categorisation of ethical products: (1) construing the decision as altruistic or self-interested and (2) perceiving the context of the behaviour as private or public. Using these dimensions to assess the consumption situation, consumers construe four types of responsible purchase that rest on different motivations. Analysing the categorisation process allows a more nuanced understanding of the potential reasons that underpin the attitude-behaviour gap. We show that the inconsistency between words and deeds has different explanations depending on the frame applied by consumers to the decision, and suggest that a deeper understanding of framing processes is necessary for the development of more effective marketing strategies.

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Higham, James, Arianne Reis, and Scott A. Cohen. "Australian climate concern and the ‘attitude–behaviour gap’." Current Issues in Tourism 19, no. 4 (January 29, 2015): 338–54. http://dx.doi.org/10.1080/13683500.2014.1002456.

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Oates, Caroline J., and Seonaidh McDonald. "The researcher role in the attitude-behaviour gap." Annals of Tourism Research 46 (May 2014): 168–70. http://dx.doi.org/10.1016/j.annals.2014.01.003.

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Witek, Lucyna. "Attitude-Behaviour Gap Among Polish Consumers Regarding Green Purchases." Visegrad Journal on Bioeconomy and Sustainable Development 8, no. 1 (June 1, 2019): 31–36. http://dx.doi.org/10.2478/vjbsd-2019-0006.

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Abstract The purchasing behaviour in the market of green products is at a low level. Consumers express their concern about the future of the planet and the cleanliness of the environment, but in their conduct they do not take into account ecological criteria. There is a discrepancy between what consumers say and what they really do. A favourable attitude to the idea of environmental protection does not translate into real action. The reasons for this gap have not been sufficiently researched yet. The aim of the research is to identify the causes of attitude-behaviour gap in the market of environmentally friendly products in Poland. To achieve the goal, the desk research and surveys were applied. The research shows that green products are well evaluated by consumers, although the knowledge about them is general and partial. Only 21% of respondents indicate knowledge of the production process, certification and control of environmentally friendly products. A large group of surveyed consumers (43%) shows willingness to pay higher prices for environmentally friendly products. But only one third of respondents (32%) declares trust in such products.

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Čapienė, Aistė. "THEORIES, MODELS AND TRENDS OF SUSTAINABLE CONSUMPTION ATTITUDE-BEHAVIOUR GAP." Management Theory and Studies for Rural Business and Infrastructure Development 41, no. 3 (December 9, 2019): 332–42. http://dx.doi.org/10.15544/mts.2019.27.

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Odhiambo Joseph, Owino. "Pro-Environmental Consumer Behavior: A Critical Review of Literature." International Journal of Business and Management 15, no. 1 (December 12, 2019): 1. http://dx.doi.org/10.5539/ijbm.v15n1p1.

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The damage to the environment caused by commercial activities and consumption behaviours has become a reason for concern in recent times. Sustainable consumption and drivers behind it was the main objective of the study. The study is a critical review of literature on pro-environmental behaviours with focus on theory, behavioural drivers and inhibitors. The review covered conceptual and empirical papers selected from peer reviewed articles with high citation index. Behaviour change theories including theory of reasoned action, theory of planned behaviour, norm activation theory and goal framing theory were reviewed. In light of theory, attitude, behavioural intention and perceived consequences are the major variables that cause pro-environmental behaviour. Nevertheless, norm activation theory fails to explain behaviour where people are in denial of responsibility for the consequences of their consumption. The study established that pro-environmental behaviour is caused by both intrinsic and extrinsic factors. Intrinsic factors include environmental awareness and knowledge, attitude, consumer age, education, and concern for the environment. Extrinsic factors including income, social network and culture bridge the gap between attitude and pro-environmental behaviour. Perceived high price and lack of trust for green products were the major barriers to sustainable consumption behaviours. The study concludes that interaction between consumer attitude and favourable contextual factors lead to pro-environmental behaviours.

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Wiederhold, Marie, and Luis F. Martinez. "Ethical consumer behaviour in Germany: The attitude-behaviour gap in the green apparel industry." International Journal of Consumer Studies 42, no. 4 (March 26, 2018): 419–29. http://dx.doi.org/10.1111/ijcs.12435.

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Hibbert, Julia F., Janet E. Dickinson, Stefan Gössling, and Susanna Curtin. "Identity and tourism mobility: an exploration of the attitude–behaviour gap." Journal of Sustainable Tourism 21, no. 7 (September 2013): 999–1016. http://dx.doi.org/10.1080/09669582.2013.826232.

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Signori, Silvana, and Francesca Forno. "Closing the Attitude-Behaviour Gap: The Case of Solidarity Purchase Groups." Agriculture and Agricultural Science Procedia 8 (2016): 475–81. http://dx.doi.org/10.1016/j.aaspro.2016.02.048.

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van Tonder, Estelle, Sam Fullerton, and Leon T. de Beer. "Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model." Journal of Consumer Marketing 37, no. 6 (June 25, 2020): 639–50. http://dx.doi.org/10.1108/jcm-06-2019-3268.

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Purpose This study aims to provide novel insight into cognitive and emotional factors contributing to green customer citizenship behaviours, as mediated by green attitudes in general and moderated by culture. Design/methodology/approach The investigation was guided by the “value attitude behaviour hierarchy” and green customer emotions, which served as a framework for understanding the mediating effect of attitude on the relationships between cognitive and emotional factors (green consumption values and emotional affinity towards nature) and customer citizenship advocacy and feedback behaviours. Data was obtained from respondents in the USA and South Korea. Multi-group confirmatory factor analysis, structural equation modelling, bootstrapping and Wald tests were performed to conclude on the model and verify the moderating effect of culture on the indirect effects established. Findings In both countries, green consumption values and emotional affinity towards nature positively influence green attitudes and stimulate feedback behaviour. Green attitudes only predict advocacy in the USA. Culture moderates the majority of the indirect effects examined. Research limitations/implications The model presents a novel approach to stimulate green advocacy and feedback behaviours and may aid firms in closing the “green gap” and co-create value with customers. Firms could profit from customers advocating the benefits of green purchasing to other customers and providing feedback on interventions required that will convince reluctant customers to make a purchase. Originality/value This study offers a multicultural perspective on the connection between a novel set of cognitive and emotional factors and green customer citizenship advocacy and feedback behaviours that may directly and indirectly influence green purchasing, value co-creation and closing of the “green gap”.

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Hendricks, Sharief, Martin Sarembock, Ben Jones, Kevin Till, and Mike Lambert. "The tackle in South African youth rugby union – Gap between coaches' knowledge and training behaviour." International Journal of Sports Science & Coaching 12, no. 6 (November 2, 2017): 708–15. http://dx.doi.org/10.1177/1747954117738880.

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In youth rugby union matches, tackle-related injuries account for 60% of all injuries, 62% of concussion injuries and almost 50% of spinal cord injuries (youth and amateur). Because of this high risk of injury, the inclusion of the tackle in youth rugby has been a topic of discussion in the public and a high priority research area for World Rugby. What a coach knows and his/her attitude toward player safety directly impacts the risk and performance profile of a player. The purpose of this study is to describe the tackle knowledge, attitudes and training behaviours of youth rugby coaches. The entire population of Western Province Rugby Union Premier A1 division (highest level of school rugby) under-19 rugby coaches (n = 8) completed a knowledge and attitude questionnaire and 96 field-training sessions were observed over four weeks. Coaches rated tackling (mean 3.9, 95% confidence interval 3.3–4.4), rucking (mean 3.8, 95% confidence interval 3.0–4.5) and ball-carrying (mean 3.6, 95% confidence interval 2.6–4.6) as high-risk of injury facets of play ( H = 30.8, p < 0.001). Coaching proper technique was rated as very important for safety (mean 4.6, 95% confidence interval 4.2–5.0) and performance (mean 4.8, 95% confidence interval 4.4–5.0, U = 28, p > 0.05). Of the 96 observed training sessions, tackle training was recorded 16% of the time (vs. 84% no tackle training, p < 0.001). Coaches were aware of the risk of injury in the tackle and rated the coaching of proper technique of utmost importance. These positive knowledge and attitudes did not transfer into their tackle training. The discrepancy between coaches' tackle knowledge and attitudes, and their training of the tackle might be related to how competent they believe themselves to be in delivering tackle training.

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Boulstridge, Emma, and Marylyn Carrigan. "Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap." Journal of Communication Management 4, no. 4 (April 2000): 355–68. http://dx.doi.org/10.1108/eb023532.

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Van Dam, Ynte K., and Hans CM Van Trijp. "Interventions to encourage sustainable consumption." Applied Studies in Agribusiness and Commerce 10, no. 2-3 (August 1, 2016): 51–58. http://dx.doi.org/10.19041/apstract/2016/2-3/6.

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Sustainable consumption is hampered by a discrepancy between consumers’ attitudes and their actual behaviour in the market place. Psychological construal level theory provides an explanation for the attitude to behaviour gap as a motivational conflict between high and low level of mental construal. Based on self-determination theory it is argued that this motivational conflict presupposes extrinsic motivation for sustainable behaviour. Based on self-regulatory styles, the present paper identifies and illustrates four types of intervention strategies that can cater for extrinsic motivation for sustainable development among light users. The underlying mechanisms of these interventions suggest that the transition from external to internal regulation is catalysed by social feedback.

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DRASKOVIC, NIKOLA, JURICA PAVICIC, NIKSA ALFIREVIC, and KRESIMIR ZNIDAR. "CONSUMER ATTITUDE-BEHAVIOUR GAP AND ETHICAL IMPLICATIONS IN THE CONTEXT OF PACKAGING CHOICE." International Journal of Management Cases 10, no. 3 (January 1, 2008): 339–44. http://dx.doi.org/10.5848/apbj.2008.00055.

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Bhattacherjee, A., and C. Sanford. "The intention–behaviour gap in technology usage: the moderating role of attitude strength." Behaviour & Information Technology 28, no. 4 (July 2009): 389–401. http://dx.doi.org/10.1080/01449290802121230.

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Tölkes, Christina. "The role of sustainability communication in the attitude–behaviour gap of sustainable tourism." Tourism and Hospitality Research 20, no. 1 (December 26, 2018): 117–28. http://dx.doi.org/10.1177/1467358418820085.

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Despite consumers declared interest, bookings of sustainable tourism products remain low. The key to bringing together supply and demand of tour-operator products is effective sustainability communication. Therefore, the aim of this study is to analyse the role of sustainability communication in the attitude–behaviour gap; little is known of theoretically and empirically. Semi-structured interviews were conducted in an ex-post investigation with customers of certified tour-operators. The participants neither perceive, recognise nor comprehend the sustainability characteristics of the products. To analyse the reasons, we use the value–belief–norm theory to depict how and why these customers process sustainability messages. The driving and impeding factors of successful sustainability communication are derived, and ways to improve the uptake of sustainability information are developed.

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Shaw, Deirdre, Robert McMaster, and Terry Newholm. "Care and Commitment in Ethical Consumption: An Exploration of the ‘Attitude–Behaviour Gap’." Journal of Business Ethics 136, no. 2 (January 23, 2015): 251–65. http://dx.doi.org/10.1007/s10551-014-2442-y.

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Vigors, Belinda. "Reducing the Consumer Attitude–Behaviour Gap in Animal Welfare: The Potential Role of ‘Nudges’." Animals 8, no. 12 (December 5, 2018): 232. http://dx.doi.org/10.3390/ani8120232.

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Citizen concern for the welfare of farm animals is well documented. However, there is a notable gap between people saying they want improved farm animal welfare and how they actually behave as a consumer. This is known as the citizen–consumer attitude–behaviour gap. As improvements in farm animal welfare can be affected by market demand, the choices consumers make become important. This paper introduces the concept of ‘nudging’ and discusses how it could be applied to reduce the attitude–behaviour gap amongst consumers. By designing the choice environment to better reflect the behavioural biases known to impact human decision-making, ‘nudge’ tools function to prompt individuals to make choices that are aligned with their stated intentions. Four ‘nudge’ tools: self-nudges, choice architecture, social norms and pre-commitments are discussed. The behavioural rationales for their use are reviewed and examples of how they might be applied to animal welfare provided. Improved farm animal welfare arguably requires improved pro-welfare consumer behaviour. This paper highlights how this might be encouraged by: self-nudging the salience of an ethical self-image; altering the choice architecture to influence decision-making; articulating social norms to impact behaviour; and using pre-commitment devices to overcome self-control issues.

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Addae, Joyce Hoese, Michael Brown, Xu Sun, Dave Towey, and Milena Radenkovic. "Measuring attitude towards personal data for adaptive cybersecurity." Information & Computer Security 25, no. 5 (November 13, 2017): 560–79. http://dx.doi.org/10.1108/ics-11-2016-0085.

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Purpose This paper presents an initial development of a personal data attitude (PDA) measurement instrument based on established psychometric principles. The aim of the research was to develop a reliable measurement scale for quantifying and comparing attitudes towards personal data that can be incorporated into cybersecurity behavioural research models. Such a scale has become necessary for understanding individuals’ attitudes towards specific sets of data, as more technologies are being designed to harvest, collate, share and analyse personal data. Design/methodology/approach An initial set of 34 five-point Likert-style items were developed with eight subscales and administered to participants online. The data collected were subjected to exploratory and confirmatory factor analyses and MANOVA. The results are consistent with the multidimensionality of attitude theories and suggest that the adopted methodology for the study is appropriate for future research with a more representative sample. Findings Factor analysis of 247 responses identified six constructs of individuals’ attitude towards personal data: protective behaviour, privacy concerns, cost-benefit, awareness, responsibility and security. This paper illustrates how the PDA scale can be a useful guide for information security research and design by briefly discussing the factor structure of the PDA and related results. Originality/value This study addresses a genuine gap in research by taking the first step towards establishing empirical evidence for dimensions underlying personal data attitudes. It also adds a significant benchmark to a growing body of literature on understanding and modelling computer users’ security behaviours.

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Baydas, Abdulvahap, Fuat Yalman, and Murat Bayat. "Consumer attitude towards organic food: determinants of healthy behaviour." Marketing and Management of Innovations, no. 1 (2021): 96–111. http://dx.doi.org/10.21272/mmi.2021.1-08.

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The study's main purpose is to determine the factors affecting individuals’ attitudes towards organic products from the perspective of healthy behaviour. The population of the research is people purchasing organic products from sales points in Istanbul province. The data was gathered with a face-to-face questionnaire with 424 people shopping in organic product markets, one of the quantitative research patterns. The data were analysed and interpreted with SPSS and AMOS programs, frequency analysis, descriptive statistics, explanatory factor analysis, and confirmatory factor analysis techniques. The factors were determined by using explanatory factor analysis. The construct validity revealed by the explanatory factor analysis was also verified by the confirmatory factor analysis. Ensuring validity and reliability shows the existence of a structural relationship between the factors affecting the attitudes of consumers towards organic products. According to the explanatory factor analysis and confirmatory factor analysis results, the factors affecting consumers' attitudes towards organic products are gathered under 5 different dimensions. These dimensions are «consciousness», «price», «inaccessibility», «negative attitude» and «standardization». It is concluded that the Sisli Organic Market is the best-known point. Additionally, it was concluded that the most frequently used sources of information are friends’ advice, and the most preferred organic products are organic vegetables and fruits. Finally, the majority stated that they had paid attention to the organic certificates. With the increasing awareness of healthy life in recent years, individuals have attached great importance to organic products. The study tries to fill the gap in the literature in terms of Turkish consumers' attitudes towards organic product consumption and their sales point preferences. Another originality of the study is that field research has been conducted at the points where organic products are sold

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Schäufele, Isabel, and Ulrich Hamm. "Organic wine purchase behaviour in Germany: Exploring the attitude-behaviour-gap with data from a household panel." Food Quality and Preference 63 (January 2018): 1–11. http://dx.doi.org/10.1016/j.foodqual.2017.07.010.

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Schäufele, Isabel, Daria Pashkova, and Ulrich Hamm. "Which consumers opt for organic wine and why? An analysis of the attitude-behaviour link." British Food Journal 120, no. 8 (August 6, 2018): 1901–14. http://dx.doi.org/10.1108/bfj-03-2018-0141.

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Purpose The purpose of this paper is to analyse the effect of attitudes and socio-demographics on wine consumers’ real purchase behaviour for organic wine. Design/methodology/approach This study is based on GfK household panel data, a real market data source of high population coverage. A two-part fractional model was applied as two distinct categories of wine buyers were observed. The first part of the two-part fractional model consisted of a standard binary choice model and defined the likelihood of belonging to the group of organic wine buyers. The second part of the model only took organic wine buyers into account and described their purchase intensity. Findings Preferences for organic products and sustainability concerns (e.g. environmental and social concerns) drive organic wine purchases. Proving a causal relation between attitudes and purchase behaviour gives evidence that stated preferences are a reliable indicator to predict consumer behaviour. However, the weak relation between attitudes and behaviour confirms the existence of an attitude-behaviour gap. Practical implications Quality benefits of organic wine production need to be communicated to attract new customers. Stronger focus should be put on sustainability issues with the aim of encouraging organic customers to also increase their expenditures for organic wine. Originality/value The influence of sustainability concerns on purchase behaviour is still controversial and no study, so far, has analysed real purchase data for organic wine. The results provide new insights on why attitudes do not fully transform into purchase behaviour.

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Visser, Rebecca, and Siphiwe Dlamini. "Green Purchasing Behaviour towards Compostable Coffee Pods." Sustainability 13, no. 12 (June 8, 2021): 6558. http://dx.doi.org/10.3390/su13126558.

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The field of green marketing and purchase behaviour has been growing in the last couple of years; consequently, there is a need to understand this behaviour among coffee consumers. Coffee is considered one of the widely consumed beverages in the world. There is heightened consciousness towards the environmental awareness of the product of compostable coffee pods. This study aims to fill this gap by providing a holistic conceptual framework to determine which factors influence green purchasing behaviour with regard to compostable coffee pods and whether gender and income have an impact. To achieve this aim, structural equation modelling (SEM) will be utilised on SmartPLS from data collected from 133 South African coffee pod consumers using an online survey. The findings indicated that interpersonal influence and altruistic values have a significant positive influence on environmental attitude and that environmental attitude has a significant positive effect on green purchasing behaviour. However, it was found that no significant relationship was observed between environmental knowledge and environmental attitude. Regarding the influence of gender and income as mediators, no influence was found in the relationship between environmental attitude and green purchasing behaviour. However, income level partially mediates this relationship. The results will provide practical solutions for marketers and policymakers.

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Papaoikonomou, Eleni, Gerard Ryan, and Matias Ginieis. "Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain." International Advances in Economic Research 17, no. 1 (November 9, 2010): 77–88. http://dx.doi.org/10.1007/s11294-010-9288-6.

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Maulik, P. K., S. Devarapalli, S. Kallakuri, A. Tewari, S. Chilappagari, M. Koschorke, and G. Thornicroft. "Evaluation of an anti-stigma campaign related to common mental disorders in rural India: a mixed methods approach." Psychological Medicine 47, no. 3 (November 2, 2016): 565–75. http://dx.doi.org/10.1017/s0033291716002804.

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BackgroundStigma related to mental health is a major barrier to help-seeking resulting in a large treatment gap in low- and middle-income countries (LMIC). This study assessed changes in knowledge, attitude and behaviour, and stigma related to help-seeking among participants exposed to an anti-stigma campaign.MethodThe campaign, using multi-media interventions, was part of the SMART Mental Health Project, conducted for 3 months, across 42 villages in rural Andhra Pradesh, in South India. Mixed-methods evaluation was conducted in two villages using a pre-post design.ResultsA total of 1576 and 2100 participants were interviewed, at pre- and post-intervention phases of the campaign. Knowledge was not increased. Attitudes and behaviours improved significantly (p < 0.01). Stigma related to help-seeking reduced significantly (p < 0.05). Social contact and drama were the most beneficial interventions identified during qualitative interviews.ConclusionThe results showed that the campaign was beneficial and led to improvement of attitude and behaviours related to mental health and reduction in stigma related to help-seeking. Social contact was the most effective intervention. The study had implications for future research in LMIC.

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Fabian, Megan C., Amelia S. Cook, and Julie M. Old. "Do Australians have the willingness to participate in wildlife conservation?" Australian Zoologist 40, no. 4 (January 2020): 575–84. http://dx.doi.org/10.7882/az.2019.010.

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People's behaviour towards the conservation of Australian wildlife is important, because people's actions are the main causative factor associated with the demise and future recovery of wildlife conservation. We investigated the type and prevalence of behaviour performed by NSW residents towards wildlife conservation, investigate participants’ willingness to perform conservation behaviours in the future, and identify the barriers preventing people from engaging in conservation action. New South Wales (NSW) residents (n=312) participated in an online questionnaire in a cross-sectional study. Overall, participants’ intention to engage, and rates of actual participation, in conservation behaviours was low. The latter was mostly due to lack of time, money, knowledge, and the impact of health and fitness levels. The knowledge gained from this study can be harnessed to inform future policy and management decisions, design interventions to change conservation behaviours, and provides a foundation for further enquiry into the ‘human dimensions of wildlife’. There remains a wildlife conservation ‘attitude-intention-action gap’, where we are limited with our knowledge on how to transform pro-conservation attitudes into conservation action, which warrants further research.

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Valkila, N., and A. Saari. "Attitude–behaviour gap in energy issues: Case study of three different Finnish residential areas." Energy for Sustainable Development 17, no. 1 (February 2013): 24–34. http://dx.doi.org/10.1016/j.esd.2012.10.001.

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Moreaux, Susana O., Charles A. Adongo, Ishmael Mensah, and Francis E. Amuquandoh. "There is information in the tails: Outliers in the food safety attitude-behaviour gap." Food Control 87 (May 2018): 161–68. http://dx.doi.org/10.1016/j.foodcont.2017.12.024.

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Sung, Kyungeun, Tim Cooper, and Sarah Kettley. "Factors Influencing Upcycling for UK Makers." Sustainability 11, no. 3 (February 7, 2019): 870. http://dx.doi.org/10.3390/su11030870.

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Changing consumer behaviour can reduce environmental impacts. Upcycling is one of the understudied yet promising, environmentally sustainable behaviours that has the potential to contribute to the reduction of waste and greenhouse gas emissions. This paper addresses this knowledge gap by exploring factors influencing upcycling for UK makers. The study employed a survey based on Triandis’s theory of interpersonal behaviour and Ajzen’s theory of planned behaviour. The survey results revealed key determinants of upcycling as attitude, intention, and subjective norm, and demographic characteristics of people who are more likely to upcycle frequently as females aged 30+ working in art and design. The paper further discusses the theoretical and practical implications of the study.

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Mishra, Gaurav, Syed H. Mazhar, and Jahanara Jahanara. "ADOPTION BEHAVIOUR OF FARMERS TOWARDS WHEAT VARIETY SHUATS W-6, IN HOLAGARH BLOCK OF PRAYAGRAJ DISTRICT, UTTAR PRADESH." International Journal of Advances in Agricultural Science and Technology 8, no. 9 (September 30, 2021): 61–69. http://dx.doi.org/10.47856/ijaast.2021.v08i9.008.

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India is an agrarian based country with two third of population as farming community. Wheat, ‘King of cereals’ also the second most cultivated food crop has technological gap in adoption of improved variety, hence the present study aims to understand the socio-economic profile, knowledge, attitude and adoption level of respondents to identify the technological gap and increase the adoption rate. The present study is carried out with 120 respondents from ten villages of Holgarh block of Prayagraj district of Uttar Pradesh. Primary data collected with the help of semi-structured interview schedule and subjected to statistical analysis. The results indicated that majority of the wheat growers had medium level of knowledge, attitude and adoption towards SHUATS W-6 variety. Further, it was recommended for timely availability of seeds, fertilizer, proper marketing facility and reducing the cost of critical inputs.

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Caruana, Robert, Michal J. Carrington, and Andreas Chatzidakis. "“Beyond the Attitude-Behaviour Gap: Novel Perspectives in Consumer Ethics”: Introduction to the Thematic Symposium." Journal of Business Ethics 136, no. 2 (January 23, 2015): 215–18. http://dx.doi.org/10.1007/s10551-014-2444-9.

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Jiang, Qiang, Gianpaolo Vignali, Myriam Caratù, and Daniella Ryding. "Eco Fashion Brands and Consumption: Is the Attitude- Behaviour Gap Narrowing for the Millennial Generation." International Journal of Business and Globalisation 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbg.2021.10036179.

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Salazar-Ordóñez, Melania, and Macario Rodríguez-Entrena. "Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices." Spanish Journal of Agricultural Research 17, no. 2 (July 26, 2019): e0109. http://dx.doi.org/10.5424/sjar/2019172-14155.

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The attitudinal approach, represented by the Theory of Reasoned Action and, subsequent, Theory of Planned Behaviour, and the judgements and choices – also called decision – approach, rendered by the Classical Utility Economic Theory, are the two mainstream frameworks to explain consumer behaviour. The former explains consumer behaviour based on beliefs and behavioural intentions, and the latter on products’ attributes and prices. Both are criticized by having drawbacks, which may limit their explicative and predictive power, such as the attitude-behaviour or intention-behaviour gap in the former, and both the divergence between monetary assessment and predicted utility as well as the failures to maximize the utility of the choices in the latter. Our aim was to assess the potentiality of a hybrid approach which integrates instruments from both theories in order to unravel consumer behaviour in agri-food markets. The empirical research was performed using a daily agri-food product under volitional control, olive oil, and variance-based structural equation modelling by means of the Partial Least Squares (PLS) technique, collecting data from consumers in Southern Spain. The results show there are key factors from both approaches such as attitude, expected outcomes, and socioeconomic features, which makes us conclude that it is necessary to move forward on the convergence and integration of different theories. Indeed, testable knowledge must be produced which has meaningful implications for predicting behaviours in consumption.

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Trentinaglia De Daverio, Maria Teresa, Teresina Mancuso, Massimo Peri, and Lucia Baldi. "How Does Consumers’ Care for Origin Shape Their Behavioural Gap for Environmentally Friendly Products?" Sustainability 13, no. 1 (December 28, 2020): 190. http://dx.doi.org/10.3390/su13010190.

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Climate change is threatening worldwide crop yields and varieties, and the desertification of Southern Europe and Mediterranean areas is endangering the cultivation of tomato, not only one of the most important cultivated crops, but also one of the main pillars of the global food industry. To minimize its environmental impact, current research efforts in Europe are selecting resilient tomato genotypes with reduced use of water and fertilizers. Still, its commercial acceptance depends on consumers’ reaction in terms of interests, attitudes, and willingness to buy and pay for this hypothetical resilient tomato. In our setting, a behavioural gap exists whenever despite an interest for the product, and regardless of a positive attitude towards it, consumers are not willing to pay a premium price for this tomato. This paper focuses on Italians, among the largest tomato consumers across the world, and for whom origin emerges as a relevant consumption driver. We carried out a web-survey, totalling 932 responses. We ran three different ordinal regressions, one for each level of involvement in the purchasing process, identifying the factors affecting consumers’ interest, attitude, and behaviour towards this hypothetical tomato. We prove the existence of a behavioural gap for Italian tomato consumers and observe that this gap widens as consumers’ preferences for origin increase. Hence, policies developing environmentally sustainable products should not forget how consumer preferences for non-strictly environmental attributes might ultimately affect their propensity to buy and pay.

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Chisanga, Evelyn, and Nathan Kamanga. "HIVPrEP, Associated Risk Behaviour and Practices Among University Students;A Case of Nkrumah University." Journal of Preventive and Rehabilitative Medicine 3, no. 2 (June 1, 2021): 56–63. http://dx.doi.org/10.21617/jprm2021.3210.

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Background: The use of Pre-exposure prophylaxis to prevent HIV infections has become widespread, so are concerns that PrEP leads to risky behaviour that can results into infections. While it is standard protocol for the healthcare personnel to conduct routine HIV screenings, no standardized procedure for educating people exists. PrEP gives an opportunity for adolescents and young adults to access a prevention option that respects their particularities and vulnerabilities.The objective of the study was to assess the Knowledge, Attitudes and Practices of students towards PrEP and if it is associated health risk behavior Methods: A cross sectional quantitative research design was used to determine the knowledge, attitudes and practices of students towards PrEP and its’ associated risk behaviour using a self-administered questionnaire. The data was analyzed using a computer Soft-Ware-Statistical Package for Social Sciences.The sample size was 367 students of Nkrumah University student in Central Province Results: There is an existing gap in comprehensively knowing and understanding PrEP and guidelines. About 36.8% of the respondents indicates they had poor knowledge on PrEP further, the results indicate 61% of the respondents had general negative attitude towards PrEP.Conclusion: More effort by government and stakeholders is needed to educate and inform students on PrEP. There is need to establish ways of dispelling myths and improve the perception towards PrEP thus reducing stigmatization.

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Yamoah, Fred A., and Adolf Acquaye. "Unravelling the attitude-behaviour gap paradox for sustainable food consumption: Insight from the UK apple market." Journal of Cleaner Production 217 (April 2019): 172–84. http://dx.doi.org/10.1016/j.jclepro.2019.01.094.

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Le, Tri D., and Tai Anh Kieu. "Ethically minded consumer behaviour in Vietnam." Asia Pacific Journal of Marketing and Logistics 31, no. 3 (June 10, 2019): 609–26. http://dx.doi.org/10.1108/apjml-12-2017-0344.

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Purpose Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly investigated within this area. Recent research argues for consumer ethics to be measured in terms of behaviours rather than attitudinal judgements, due to a potential pitfall of attitudinal scales, which researchers often refer to as an attitude–behaviour gap. Accordingly, the purpose of this paper is to examine the dimensions of ethically minded consumer behaviour (EMCB) in an Asian emerging market context. Design/methodology/approach A survey of 316 Vietnamese consumers was conducted to investigate their ethically minded behaviours. Findings The SEM analyses reveal a significant impact of long-term orientation on EMCB, whereas spirituality has no impact. Collectivism, attitude to ethically minded consumption and subjective norms are found to influence the dimensions of EMCB. Age, income and job levels have effects on EMCB dimensions, but gender, surprisingly, has no effect. Practical implications The study can be beneficial to businesses and policy makers in Vietnam or any similar Asian markets, especially in encouraging people to engage with ethical consumption. Furthermore, it provides practitioners in Vietnam with a measurement instrument that can be used to profile and segment consumers. Originality/value This is among the first studies utilising and examining EMCB, especially in Vietnam where research into consumer ethics is scant. It contributes to the body of knowledge by providing a greater understanding of the impact of personal characteristics and cultural environment on consumer ethics, being measured by the EMCB scale which has taken into account the consumption choices. Furthermore, this study adds further validation to the EMCB scale.

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Levesque, Nataly, and Frank Pons. "The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption." Multidisciplinary Business Review 14, no. 2 (September 17, 2021): 87–106. http://dx.doi.org/10.35692/07183992.14.2.9.

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This paper aims to provide a better understanding of conditions that influence the gap between positive attitude and intention towards organic food products and actual behaviour regarding these products. Thus, we propose an extended version of the Theory of Planned Behaviour (TPB) to explain parts of this gap and we highlight the crucial role played by consumers’ involvement as a moderator. A structural equation modelling was performed, and the sta-tistical analysis of a sample of 1327 French consumers supports our organic food products buying behaviour model. The results showed that the difference between the means of actual behaviour was highly different between low- and high-involvement consumers. More specifically, high-involvement consumers express more positive attitudes towards buying organic food products, perceive higher subjective norms and behavioural control, they have higher behavioural intention, and buy organic food products more frequently. Additionally, the results indicated that, com-pared to low-involvement consumers, high-involvement consumers regard organic food products as more attractive, healthier, tastier, and with higher value. We proposed some marketing strategies to help managers to better promote the organic food products market and, in turn, increase their revenues. For example, marketers therefore have a vested interest in increasing consumer involvement, and, among other things, they can do so by educating them (i.e., high-lighting the benefits of consuming organic foods). Moreover, since high-involvement customers have positive atti-tude-intention and behaviour, they can be allies for marketers through their influence (social norms). Thus, we suggest the use of digital influencers to endorse organic food.

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Liu, Da-Nien, and Jun-An Xie. "Effect of sales promotion on impulse buying behaviours of generation Y consumers in omni-channel retail contexts." Archives of Business Research 8, no. 11 (December 8, 2020): 258–70. http://dx.doi.org/10.14738/abr.811.9224.

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The present study investigated how sales promotion influences the impulsive buying behaviours of generation Y consumers in Taiwan on the basis of a Stimulus-Organism-Response (S-O-R) model. Impulse buying stimuli, comprising discount promotion and loyalty program, were used in the study. Consumers’ organism can be divided into normative assessment and affective attitude. Normative assessment positively influences affective attitude, and affective attitude leads to impulse buying. This study conducted a survey on consumers who bought goods from Watsons physical store. In total, 250 valid samples were collected through judgmental sampling. The respondents’ demographics were analysed using SPSS 22, and an SEM model was tested using Amos 24. The results revealed that discount promotion had positive effects on consumers’ normative assessment and affective attitude, whereas the effects of loyalty program were nonsignificant. Affective attitude was discovered to be a robust predictor of impulse buying behaviour in the omni-channel retailing context. The findings were limited because the sample population represented only a small segment of Taiwanese Generation Y consumers. They were also limited by the interrelationship among variables suggested by the S-O-R model. In the age of omni-channel retail, discount promotion presents an effective tactic to trigger impulse buying behaviours. The impact of affective attitude is increasing. Retailers should optimise the interaction possible in omni-channels to create a seamless shopping experience that allows consumers to enjoy the purchasing process. Few studies have implemented the S-O-R model in the context of omni-channels. The present study narrowed this research gap by demonstrating the influence of the S-O-R model on impulse buying behaviours of generation Y consumers’ in omni-channel retailing.

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Aschemann-Witzel, Jessica, and Emilie Marie Niebuhr Aagaard. "Elaborating on the attitude-behaviour gap regarding organic products: young Danish consumers and in-store food choice." International Journal of Consumer Studies 38, no. 5 (July 25, 2014): 550–58. http://dx.doi.org/10.1111/ijcs.12115.

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Katzeff, Cecilia, Rebecka Milestad, Jorge Luis Zapico, and Ulrica Bohné. "Encouraging Organic Food Consumption through Visualization of Personal Shopping Data." Sustainability 12, no. 9 (April 29, 2020): 3599. http://dx.doi.org/10.3390/su12093599.

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Although food retailers have embraced organic certified food products as a way to reduce their environmental loading, organic sales only make up a small proportion of total sales worldwide. Most consumers have positive attitudes towards organic food, but attitudes are not reflected in behaviour. This article addresses consumers’ attitude–behaviour gap regarding their purchase of organic food and reports on how visualization of personal shopping data may encourage them to buy more organic food. Through the design of the visualization tool, the EcoPanel, and through an empirical study of its use, we provide evidence on the potential of the tool to promote sustainable food shopping practices. Of 65 users that tested the EcoPanel for five months, in-depth interviews were made with nine of these. The test users increased their purchase of organic food by 23%. The informants used the EcoPanel to reflect on their shopping behaviour and to increase their organic shopping. We conclude that the visualization of food purchases stimulates critical reflection and the formation of new food shopping practices. This implies that food retailers may increase sales of organic food through using a visualization tool available for their customers. In this way, these retailers may decrease their environmental impact.

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Reimers, Vaughan, Bryce Magnuson, and Fred Chao. "Happiness, altruism and the Prius effect." Journal of Fashion Marketing and Management: An International Journal 21, no. 1 (March 13, 2017): 115–32. http://dx.doi.org/10.1108/jfmm-07-2016-0053.

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Purpose Academic research and consumer polls often report strong consumer support for environmentally responsible products (ERPs), and yet the proportion of sales they account for is often comparatively small. The purpose of this paper is to address one of the purported reasons behind this “attitude-behaviour gap” by measuring the influence of six relatively untested factors on consumer attitudes towards environmentally responsible clothing (ERC). Design/methodology/approach This study employed a consumer household sample. It also used a quantitative survey approach to collect its data and structural equation modelling to analyse it. Findings Of the six factors, four were found to have a significant influence on consumer attitudes: altruism, status enhancement, perceived consumer effectiveness (PCE) and happiness. Originality/value Altruism, environmental concern, PCE and self-identity have consistently featured in other environmental contexts, but less so in the specific context of ERC. Happiness and status enhancement have yet to appear in any study relating to the purchase of ERPs.

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Moon, Byeong-Joon, and Han-Mo Oh. "Country of origin effects in international marketing channels." International Marketing Review 34, no. 2 (April 10, 2017): 224–38. http://dx.doi.org/10.1108/imr-03-2015-0073.

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Purpose The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, the current study develops an empirically testable model that explains and predicts overseas distributors’ behaviour in international marketing channels. Design/methodology/approach Hypotheses were tested using primary data stemmed from a survey of channel relationships between exporters and their overseas distributors. Data were collected from 103 distributors in the USA. Findings Empirical evidence shows that attitude towards foreign brands, social valuation of the origin of brands, and perceived behavioural control affect overseas distributors’ intention to place foreign brands. In addition, country-induced bias factors – buyer animosity and country-related affect to the origin of manufacture – are considered to be the antecedents of attitude towards foreign brands. Research limitations/implications Because this study adopted a cross-sectional design, the limitations of this method can be applied to the study. In addition, because of the research context, the results of the present research may lack generalizability. This manuscript, however, integrated the TPB and the concepts of country-induced biases and addressed the calls for research on the COO effects on overseas distributors’ decision in international marketing channels. Practical implications The manuscript suggests that to build positive attitudes towards foreign brands, a firm should focus on promotions through various media in international markets to lower animosity and the perceived risk to the origin of manufacture. In addition, firms with foreign brands need to identify and target a segment that feels comfortable about spending their resources on those brands. Finally, international marketers should focus on creating positive attitudes towards foreign brand goods and proper pricing strategies. Originality/value This manuscript fills the knowledge gap of the COO effect on organizational buyer behaviour in international marketing channels.

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Che Azemi, Helmie Sheha, and Abdul Rahim Romle. "Predicting Loyalty in Malaysian Public Higher Education using Theory of Planned Behaviour." Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis 4, no. 2 (April 16, 2020): 63–70. http://dx.doi.org/10.51263/jameb.v4i2.99.

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Most of studies in business and marketing are adopting various theories to understand loyalty among customers. In the recent studies, understanding customer behaviour will help institutions to re-strategize their planning and operations to increase students’ enrolment and retention. Hence, the purpose of this study is to examine the combined factors of attitude, subjective norms, perceived behavioural control and brand loyalty which mediated by intention to loyal and fill in the gap of literature pertaining brand loyalty. The application of Theory of Planned Behaviour (TPB) has been widely used to measure individual’s behaviour, and therefore, this study is intended to adopt TPB in understanding factors that influence loyalty in higher education. The findings in this study will help to provide more explanations and insight about students’ behaviour and their loyalty simultaneously will benefit the university managers to improve their future marketing strategy of HEIs

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Kashif, Muhammad, Syamsulang Sarifuddin, and Azizah Hassan. "Charity donation: intentions and behaviour." Marketing Intelligence & Planning 33, no. 1 (February 2, 2015): 90–102. http://dx.doi.org/10.1108/mip-07-2013-0110.

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Purpose – The purpose of this paper is to test the extended theory of planned behaviour (TPB) model to investigate money donation intentions and behaviour. Furthermore, the applicability of an extended TPB model is tested for the first time in a collectivist culture. Design/methodology/approach – The data have been collected from 221 people living in the city of Kuala Lampur through a questionnaire based on extended TPB model. The data have been analysed through employing structural equation modelling (SEM) procedures to extract meaningful conclusions. Findings – The results depict an excellent fit to the extended TPB model. The past behaviour, injunctive norms, and intentions to donate positively contribute towards actual behaviour to donate money. Attitude, self-reported behaviour, descriptive norms, and moral norms do not significantly contribute to intentions to donate money. Practical implications – Managers of charitable organisations are struggling to attract customers who can actively donate money in response to various fundraising campaigns. This study will provide some useful strategies to help managers in attracting and retaining customers for life. Originality/value – Research studies performed to investigate money donation intentions and behaviour are scarce where current research fills this knowledge gap by presenting a developing country perspective. In addition to that, extended TPB model to investigate money donation intentions and behaviour has never been refuted through SEM procedures.

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Journal articles on the topic 'Attitude behaviour gap'

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