Dissertations / Theses on the topic 'Attitude Investigations'
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Roos, Karen. "An investigation into the attitudes of male undergraduate students towards menstruation: The psychometric properties of the Menstrual Attitude Questionnaire." University of the Western Cape, 2018. http://hdl.handle.net/11394/6702.
Full textMenstruation is an integral and normal part of human life, indeed of human existence. Instead of being celebrated as a noteworthy landmark of biological maturity in a young girl‟s life, menstruation has become an organic experience burdened with socio-cultural implications (Ussher, 2006). Existing studies suggest that males often view menstruation in a more negative light, which have shown to promote sexism and negative attitudes towards women (Marvan, Vazquez-Toboada, & Chrisler, 2013). The Menstrual Attitude Questionnaire (MAQ) was designed to assess attitudes towards menstruation among men and women and has been applied in a variety of contexts (Brooks-Gun and Ruble, 1980). Despite the extensive use of this scale in various contexts (Jarrah & Kamel, 2012; Neşe Sahin Ozdemir, 2013) there is limited information on its psychometric properties, specifically the factor structure of the instrument. For the MAQ to be meaningful when used in South Africa, it is first necessary to explore the psychometric properties of the instrument when applied to a South African sample. Participants (n = 163) for the study were young male students from the University of the Western Cape who were recruited through purposive sampling. Permission to access students was obtained from the registrar‟s office. Informed consent was obtained from participants for data collection and for use of the data for research purposes. The questionnaires were anonymous in order to protect participant identities. To further ensure confidentiality, all data was kept on a password protected personal computer. Furthermore, this study utilised a cross-sectional research design. Two self-report measures were administered: the MAQ and a demographic questionnaire. Exploratory Factor Analysis (EFA) was used to uncover the underlying structure of the MAQ. The study found that both the EFA, as well as the forced factor solution, did not produce a meaningful pattern of loadings. All ethical guidelines stipulated by the University of the Western Cape were strictly adhered to.
Coward, Louise. "Attitudes to nuclear defence : an investigation of processes of change in elite and non-elite belief systems." Thesis, University of Bradford, 1987. http://hdl.handle.net/10454/4241.
Full textKotze, F. E. (Francina Elizabeth). "An investigation into the internal structure underlying the organisational diagnostic questionnaire (ODQ)." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/20903.
Full textENGLISH ABSTRACT: This study investigates the internal structure that underlies the ODQ. A structural model that explicates the nature of the causal linkages between the six main constructs comprising the ODQ was developed and tested. Data obtained from 273 employees in a chrome manufacturing plant was used. This research found that the proposed model offers a plausible account of the influences that exist between the six main constructs. The benefit of this structural model will be in the enhanced interpretation of the diagnostic results derived from the ODQ.
AFRIKAANSE OPSOMMING: Hierdie studie stel ondersoek in na die interne struktuur wat onderliggend is aan die Organisasie Diagnostiese Vraelys (ODV). ‘n Strukturele model wat die onderliggende kousale verhoudings van die ses hoofkonstrukte van die ODV blootlê, is ontwikkel en getoets. Data van 273 werknemers, verbonde aan ‘n chroom vervaardigingsaanleg, is gebruik. Die navorsing toon dat die voorgestelde model ‘n aanneemlike weergawe is van die onderliggende verhoudings wat tussen die ses hoofkonstrukte bestaan. Die voordeel van die voorgestelde model lê daarin dat dit die interpretasie van resultate, wat uit die diagnose verkry is, kan verbeter.
Gustafson, Anders. "Interna flöden och processer på Å&R Carton : processbaserad verksamhetsanalys och förbättringsförslag för ledtidsreduktion." Thesis, Linköping University, Department of Science and Technology, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2141.
Full textDenna rapport syftar till att, på Å&R Carton i Norrköping, analysera de interna flödena och processerna samt ge förslag på hur ledtider ska kunna reduceras väsentligt. Ett sätt att uppfylla syftet är att dela in verksamheten i processer genom olika metoder och kriterier förprocessbestämning. Valda metoder i rapporten är; kvalitativ ansats med hög validitet och reliabilitet, processbaserad verksamhetsanalys och procedurbeskrivning.
Genom omfattande litteraturstudier, insamlande av data i form av intervjuer, benchmarking, platsundersökningar och interna dokument har nulägesmodeller arbetats fram. Analysen av dessa visar bland annat på att såväl planeringsprocessen som inköpsprocessen idag inte fungerar värdeadderande och bör ses över. Därutöver finns också andra processer som bidrar till ett komplext flöde. Dessa behöver effektiviseras eller ändras för att korta ledtider. Vidare visar analysen på att en omfattande attitydsundersökning behövs, dels för att komma till rätta med vissa stämningar och dels för att på sikt skapa en effektiv arbetsmiljö.
Till förbättringsförslagen hör, förutom en attitydsundersökning, förslaget att utarbeta tydliga mål och strategier. Sedan måste dessa kommuniceras till samtliga anställda, till exempel genom arbetsgrupper. Vidare föreslås att Å&R Carton tittar på automatisk datafångst som ett mycket kostnadseffektivt sätt att kontrollera det totala flödet. På lång sikt bör också företaget titta på att implementera processorientering. Dock behöver företaget först och främst se till att skapa en förändringsvillig attityd för att nå framgång i sitt effektiviseringsarbete. Slutsatsen blir att Å&R Carton har stor potential att väsentligt förkorta sina ledtider om företaget hanterar situationen rätt. För att lyckas kan delar av denna rapport användas där det viktigaste är att en engagerad ledning visar vägen.
The purpose of this final thesis is to analyse the internal processes at Å&R Carton in Norrköping and give proposals to reduce time in the Supply Chain. One way to fulfill the purpose is to use Process Based Analys and split the organisation in different processes. Process Based Models have then been constructed by studying litterature, benchmarking, internal documents and making a lot of interviews. The analys shows that different processes must be changed to make the flow through the Supply Chain more efficient. The analys give us also recommendations like attitude investigations and implementation of ECR. The conclusion is that Å&R Carton have great potential to reduce time in the Supply Chain if the management are active, follow the recommendations and show the employees the way about.
Havelka, Stefanie. "Mobile privacy and apps: investigating behavior and attitude." Doctoral thesis, Humboldt-Universität zu Berlin, 2020. http://dx.doi.org/10.18452/21715.
Full textThis dissertation examines the role of culture, mobile privacy, apps, and user behavior and attitude. The core research question is: Are there differences in the mobile privacy behaviors and attitudes of American and German library and information science students? This dissertation uses ethnography as its research methodology since culture is at the heart of ethnography. Furthermore, ethnographers try to make sense of behavior, customs, and attitudes of the culture they observe and research. This ethnographer aims to portray a thick narrative and transforms participants' mobile privacy attitude and behavior into a rich account. The research design is comprised of semi-structured interviews, coupled with experiments and participant observations about mobile technology use. Fieldwork 1 was conducted in two different sites: Humboldt-Universität zu Berlin, Germany, and Rutgers, the State University of New Jersey, USA. Fieldwork 2 was conducted via an online video conferencing platform. Contrary to what this researcher predicted, the findings have revealed that there are nearly no cultural differences in mobile privacy behavior and attitude. Similar attitudes, such as mobile privacy complacency, mobile privacy learned-helplessness, and mobile privacy pragmatism, seem to impact German and American students equally. The findings provide support for further research recommendations, and in conclusion, this researcher highlights three contributions this study makes to the scholarly literature.
Ndlala, Muziwandile Mfanufikile. "An investigation of student’s attitude and effects on pornography." Thesis, University of Zululand, 2012. http://hdl.handle.net/10530/1252.
Full textThe major aim of this study was to investigate the attitude of University of Zululand students towards pornography as well as the effects that pornography might have on their social and academic wellbeing. The study was conducted at the University of Zululand. A total number of 203 participants took part in this study. The questionnaire served to investigate the attitudes of students towards pornography and the effects that porn might have on their social and academic wellbeing. A statistical analysis of the results was conducted and the results indicated that students view pornography for various reasons which include, but are not limited to the following: sexual education, as a stimulant for arousal, as a tool to conform to peer-pressure. Effects of pornography viewing varied from negative to positive. It was also assumed and supported by literature that pornography viewing takes place at an early onset, which places a great responsibility on parents, teachers, care-givers and media to play a more active role in the management of pornography through; practical ways of empowering individuals and parents at early stages of development. Teaching youngsters on critical viewing of content they view on the internet. Promoting programmes with positive sexual content. The need for parental guidance on internet usage; computer to be placed in central places at home, in schools and in other public areas.
Abbott, Tracey M. "An investigation of the antisocial attitudes construct." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ52337.pdf.
Full textAbbott, Tracey M. (Tracey Mary) Carleton University Dissertation Psychology. "An Investigation of the antisocial attitudes construct." Ottawa, 2000.
Find full textWalden, Lisa Walden. "Interprofessional Education: An Investigation of Healthcare Students' Attitudes and Why These Attitudes Exist." University of Findlay / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=findlay1501710247064227.
Full textPappagallo, Isabella. "Numerical investigation of magnetic only attitude control for small satellites." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2019. http://amslaurea.unibo.it/18306/.
Full textBayindir, Hatice. "An Investigation Of Students." Master's thesis, METU, 2003. http://etd.lib.metu.edu.tr/upload/12604909/index.pdf.
Full textattitudes towards brain-based applications in the English Composition II course. For this purpose, a case study was carried out with a group of 23 first year students at the Department of Foreign Language Education at Middle East Technical University in the second half of the 2002-2003 academic year. After receiving writing training with a brain-based methodology for ten weeks, the students were given an attitude questionnaire which aimed at identifying their attitudes towards brain-based applications in the course. One week later, the iv researcher also conducted interviews with 10 of the 23 students separately to investigate students&rsquo
attitudes towards brain-based applications in the course further. The analysis of the data collected through the attitude questionnaire indicated that 93 % of the students showed significant positive attitudes towards the brain-based applications, while only 1 % of the students had negative attitudes towards the brain-based applications. The analysis of the results of the interviews also revealed that all students had positive feelings about the brain-based applications. Accordingly, the results indicated taking this composition course resulted in highly positive feelings such as confidence, relaxation, or being valued in the students. All students found writing meaningful and relevant to themselves. They stated to have acquired various skills during the course such as writing skills, computer skills, teaching skills, emotional intelligence, and an awareness of needs. They found these useful and meaningful for their lives in general, as students, and as teachers as part of their future profession.
Nollen, Nicole Lynn. "A preliminary investigation of heterosexuals' attitudes toward bisexuality." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1045631.
Full textDepartment of Psychological Science
Zhang, Qi. "Attitudes beyond the inner circle : investigating Hong Kong students' attitudes towards English varieties." Thesis, University of Newcastle Upon Tyne, 2010. http://hdl.handle.net/10443/1712.
Full textAwuah-Baffour, Robert. "Investigation on kinematic determination of highway geometric characteristics by attitude GPS." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/21657.
Full textMiller, Jennifer. "The influence of attitude: a sociological investigation of Reintegrative Shaming Theory." Thesis, Kansas State University, 2010. http://hdl.handle.net/2097/4601.
Full textDepartment of Sociology, Anthropology, and Social Work
Michelle Bemiller
John Braithwaite developed the theory of reintegrative shaming in 1989. His hope was to develop a theory that better explained the complexities of crime such as the age curve, and high number of male offenders. Building from Braithwaite’s work, this thesis utilizes Reintegrative Shaming theory to explore how attitudes influence the reintegrative shaming process, and whether or not women, are more susceptible to shaming than men, as hypothesized by Braithwaite. It seeks to understand the role attitude plays in the reintegrative shaming process. This thesis hypothesizes that a reintegrative shaming punishment will positively impact an offender’s attitudes towards law, deterrence, law enforcement officials, and so on. Further, Braithwaite hypothesized that interdependent and communitarian individuals will be more susceptible to the impact of punishment (shaming); this relationship is also tested. Using data from the Reintegrative Shaming Experiments (RISE) in Australia, this thesis specifically studies the impact of sex and shaming punishment on attitudes towards the law and deterrence attitudes. In addition, information from RISE is used to test the relationships between interdependency and sex, and communitarianism and sex. The findings suggest mixed support for Reintegrative Shaming theory.
Havelka, Stefanie [Verfasser]. "Mobile privacy and apps: investigating behavior and attitude / Stefanie Havelka." Berlin : Humboldt-Universität zu Berlin, 2020. http://d-nb.info/1216877289/34.
Full textKemel, Emmanuel. "Attitudes towards uncertainty with monetary and time consequences : experimental investigations." Thesis, Paris 1, 2014. http://www.theses.fr/2014PA010087.
Full textYildiz, Veysel. "Investigation Of The Change In Sixth Grade Students." Master's thesis, METU, 2008. http://etd.lib.metu.edu.tr/upload/3/12610255/index.pdf.
Full textproblem solving abilities in mathematics (Koç
, ISiksal &
Bulut
2007). In this study, the aim is to investigate the change in sixth grade students&rsquo
problem solving abilities, attitude towards problem solving and attitude toward mathematics after mathematics instruction based on Polya&rsquo
s problem solving steps. The sample of this study consisted of 53 sixth grade students from an elementary school in Istanbul. The participants consist of a class selected conveniently among all the sixth grade classes in the school. In these selected classes, mathematical problems are solved according to the Polya&rsquo
s problem solving steps by following different problem solution techniques during the semester.At the end of this study, the three main results were found: 1) Instruction based on Polya&rsquo
s step has significantly affected students&rsquo
problem solving abilities in a positive way, 2) students&rsquo
attitudes towards problem solving has changed in a positive way, 3) students&rsquo
attitudes towards mathematics is enhanced by the instruction based on Polya&rsquo
s problem solving steps.
Crider, Iris M. "An investigation of attitudes toward and knowledge about menstruation." Virtual Press, 1987. http://liblink.bsu.edu/uhtbin/catkey/494970.
Full textBlack, Anne-Marie L., and res cand@acu edu au. "Attitudes to Reading: An Investigation Across the Primary Years." Australian Catholic University. School of Education, 2006. http://dlibrary.acu.edu.au/digitaltheses/public/adt-acuvp136.17052007.
Full textStevenson, Judith L. "An investigation of attitudes and attentional biases in trichotillomania." Thesis, University of Glasgow, 2018. http://theses.gla.ac.uk/31012/.
Full textGalloway, Nicola. "An investigation of Japanese university students' attitudes towards English." Thesis, University of Southampton, 2011. https://eprints.soton.ac.uk/345128/.
Full textAlderman, Delton R. Jr. "An Investigation into Attitudes towards Recycling CCA Treated Lumber." Diss., Virginia Tech, 2001. http://hdl.handle.net/10919/27506.
Full textPh. D.
Lindén, Anton. "Is green the new black? : An investigation of underlying factors that may influence Generation Y consumers’ purchase behaviour of sustainably produced clothes." Thesis, Umeå universitet, Institutionen för psykologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136744.
Full textFast fashion företagens uppkomst och framgångar har haft en negativ inverkan på miljön. Ett frågeformulär baserat på Theory of planned behaviour distribuerades till 122 respondenter (medelålder 26,16) genom Facebook för att undersöka vilka underliggande faktorer som kan influera unga konsumenters köpbeteende utav hållbart producerade kläder. Resultaten visar att en positiv attityd till konsekvenserna utav hållbar konsumtion är den starkast förutsägande faktorn för en intention att handla hållbart producerade kläder (r =.69) vilket i sin tur är kopplat till köpbeteende (r =.61). De yngre konsumenterna värderar pris och design högre än de äldre konsumenterna medan de äldre värderar kvalitet och hållbarhet högre än de yngre konsumenterna (X2 (1) = 7,91, p < .01).
Gunay, Banihan. "Investigation of low lane discipline on uninterrupted multilane traffic flows." Thesis, University of Newcastle Upon Tyne, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311194.
Full textEl, Bennani Fauzia Khalil. "Librarianship as a profession : an investigation of Libyan librarians' attitudes." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=36921.
Full textThe population of this study consisted of all Libyan librarians who at the time were employed in academic and special libraries, and all Libyan librarians who at the time were employed in public libraries that are located in the Tripolitanian area.
Thornton's scale to measure librarians' attitudes towards librarianship was selected to be used in this study. In order to determine whether the instrument (scale) items possess the desired qualities of measurement and discriminability when used in different settings (Libyan libraries) and with different subjects, (Libyan librarians) and in order to revise and debug the scale by diagnosing and correcting failings, if any, the following steps were taken: (1) Refinement of the instrument (interviewing subjects). (2) Validation of the instrument, (construct validity). (3) Reliability of the instrument. (Split half). (4) Translating the instrument into Arabic. (5) Pilot study.
A computer utilizing (SPSS) Statistical Package for Social Science was used for analyses and comparison.
The study's major findings indicated that: (1) Libyan librarians working in libraries located in urban communities have a significantly higher positive attitude towards their profession than those who work in libraries located in rural communities. (2) Libyan rural librarians' gender has no significant effect on librarians' attitude towards their profession. (3) Libyan female librarians working in libraries located in urban communities have a significantly higher positive attitude towards their profession than Libyan male librarians working in libraries located in urban communities. (4) Libyan male librarians working in libraries located in urban communities have a significantly higher positive attitude towards their profession than Libyan male librarians working in libraries located in rural communities. (5) Library location has no significant effect on Libyan female librarians' attitude towards their profession. (6) Library type has no significant effect on Libyan librarians' attitude towards their profession. (7) Libyan librarians have positive attitudes towards their profession.
Collins, William C. "An empirical investigation of the DFIT framework for measuring DTF and DIF in a polytomous satisfaction scale." Diss., Georgia Institute of Technology, 1996. http://hdl.handle.net/1853/28923.
Full textStrathman, Alan. "Investigation of the influence of need for cognition on attitude- behavior consistency /." The Ohio State University, 1992. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487760357821656.
Full textAl-Saud, Afra T. J. "Sex differences in attitude towards mathematics: an investigation in Iraqi secondary schools." Thesis, Aston University, 1985. http://publications.aston.ac.uk/10627/.
Full textYuanxin, Ma, and Pittana Noichangkid. "Bored with Ads? : A Study Investigating Attitude towards Social Media Advertising." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44402.
Full textBandomir, Christina. "An investigation of attitudes regarding sexual intimacy in the workplace." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ56302.pdf.
Full textBoul, Lorraine A. "Male midlife : an investigation into men's experiences, attitudes and perceptions." Thesis, University of Sheffield, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251296.
Full textVilla, Michelle Lynn. "Attitudes on deception in mother-child dyads a preliminary investigation /." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2008. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.
Full textRogers, Sarah Jane. "Investigation of Science Education Attitudes in Alternative High School Settings." BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2525.
Full textAl-Matawah, Jamal Ahmed. "An investigation of driver attitudes towards road safety in Kuwait." Thesis, University of Southampton, 2008. https://eprints.soton.ac.uk/73295/.
Full textKantor-Fish, Sandra. "Influences on paternal attitudes toward child rearing an exploratory investigation." CSUSB ScholarWorks, 1987. https://scholarworks.lib.csusb.edu/etd-project/189.
Full textAlmotairi, Mishal. "Investigating Kuwaiti teachers' and head teachers' attitudes towards inclusion." Thesis, University of Birmingham, 2013. http://etheses.bham.ac.uk//id/eprint/4327/.
Full textSchrider, Laurie. "Anti-Fat Attitudes and Weight Bias Internalization: An Investigation of How BMI Impacts Perceptions, Opinions and Attitudes." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6382.
Full textBetts, Bronwyn Marie. "An investigation into the influence life history has on attitude to lifelong learning." Thesis, University of Bristol, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520195.
Full textKowalchuk, Scott Allen. "Investigation of Nonlinear Control Strategies Using GPS Simulator And Spacecraft Attitude Control Simulator." Diss., Virginia Tech, 2007. http://hdl.handle.net/10919/29547.
Full textPh. D.
Yang, Jung-Ha. "An Investigation of the Relationships among Consumer Characteristics, Attitude, and Purchase Intention in Apparel Mass-customization." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/77132.
Full textPh. D.
Duisberg, Stephanie. "High school heritage learners of Spanish: An investigation of language attitudes." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/289789.
Full textTeklos, Panayiotis. "An investigation into pupils' attitudes towards secondary music education in Cyprus." Thesis, University of Hull, 2011. http://hydra.hull.ac.uk/resources/hull:5821.
Full textHodgkinson, Elizabeth Anne. "Images of engineering : an investigation of gender and attitudes towards engineering." Thesis, University of Plymouth, 2003. http://hdl.handle.net/10026.1/1637.
Full textMartins, Cristiana Bertazoni. "Antisuyu : an investigation of Inca attitudes to their western Amazonian territories." Thesis, University of Essex, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.437149.
Full textChandra, Aditi S. M. Massachusetts Institute of Technology. "Investigation of causes and structure of social attitudes concerning nuclear radiation." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/92094.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (pages 140-144).
An individual's perception of radiation, termed as "Radiation Attitudes" in this work, is vital for understanding the stakeholder relationship dynamics for acceptance of controversial nuclear technology projects. Attitudes towards nuclear technology have been found to be different from those towards other technologies perceived as hazardous, such as hydraulic fracturing, genetic engineering or biohazard facilities. Even within the subset of nuclear technology, different applications invoke different reactions. Medical uses of the technology are generally viewed as positive, whereas nuclear power plants and radioactive waste management facilities can sometimes cause fear and anxiety in the minds of some people. This work explains the causes and structure of Radiation Attitudes, and the dynamics of the various factors influencing them. A historical analysis of the narratives concerning nuclear technology was used to identify the complex, social, political, cognitive and technological factors that played a significant role in the formation of Radiation Attitudes. A system dynamics approach was utilized to construct causal loop diagrams depicting the cause-effect relationships and interdependencies between the identified variables. Qualitative interviews were conducted to test the causal relationships hypothesized in the model for Radiation Attitudes. The purpose of the interviews was to understand individual beliefs that result in a particular Radiation Attitude, the bases for these beliefs, and the process of their formation. The interviews enabled verification of the variables and relationships in the model, and the identification of the most significant interdependencies and links. The hypothesized model for Radiation Attitudes correlated well with the information inferred from the interviews, making the first stage of validation a success.
by Aditi Chandra.
S.M.
Sugarman, Sophie. "An investigation into parents' attitudes to their children having imaginary companions." Thesis, University College London (University of London), 2013. http://discovery.ucl.ac.uk/10017997/.
Full textFang, Fan. "An investigation of attitudes towards English accents at a Chinese university." Thesis, University of Southampton, 2015. https://eprints.soton.ac.uk/382585/.
Full textHyun, Soeun. "An investigation of the pricing attitudes and practices of Korean business." Thesis, Virginia Tech, 1988. http://hdl.handle.net/10919/45163.
Full textWhile Korea is recognized as one of the most rapidly industrializing countries, marketing and marketing research have not been fully developed, and, furthermore, there has been little research on pricing. Therefore, this study reports on a survey with 303 Korean business people about their pricing attitudes and practices in order to obtain information about Korean businesses and help them improve their pricing strategies by suggesting ideas based on price theory and previous price research.
The basic results of the survey indicate that although pricing has been generally recognized as an important area in marketing by Korean business people, it has not been examined as a way to influence demand in advanced market environments. While it is revealed that Korean consumers are price sensitive and Korean business situations are competitive, Korean businesses seem to have offered similar products with a relatively rigid pricing approach based on production costs. Their pricing strategies appear not to be related to the other elements of the marketing mix. However, promotional pricing, mainly as discounts, was regarded to be important to gain a competitive edge. In terms of actual price setting in industry and firms, many Korean businesses assume the characteristics of a price taker rather than price maker. Their primary short run pricing objective was to meet existing competition. However, the major basis of their pricing policies was either competitive situation or pricing what the market will bear.
This study provides a general view on the type of issues that should be considered
in pricing, and evaluates the pricing practices of Korean businesses in comparison to
those of more advanced countries. The study is also of value to Korean business people
because it offers them information on how prices are set in various industries, and the
attitudes and opinions of business people about the pricing function.
Master of Science
Tarnoff, Karen Ann. "Students' attitudes toward unions and employment rights issues: a preliminary investigation." Thesis, Virginia Tech, 1993. http://hdl.handle.net/10919/40629.
Full text