Academic literature on the topic 'Attitude measuring'

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Journal articles on the topic "Attitude measuring"

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Anderson, Deborah S., and Connie M. Kristiansen. "Measuring Attitude Functions." Journal of Social Psychology 130, no. 3 (June 1990): 419–21. http://dx.doi.org/10.1080/00224545.1990.9924602.

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Dr.SATHYAPRIYA.J, Dr SATHYAPRIYA J., and VANDHANA R. VANDHANA.R. "Measuring Work Attitude of Individuals among Indian Academia." Indian Journal of Applied Research 4, no. 4 (October 1, 2011): 34–36. http://dx.doi.org/10.15373/2249555x/apr2014/225.

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Macklin, M. Carole, and Karen A. Machleit. "Measuring preschool children's attitude." Marketing Letters 1, no. 3 (November 1990): 253–65. http://dx.doi.org/10.1007/bf00640802.

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Rousseau, G. G., and D. J. Venter. "Measuring consumer attitudes toward money." South African Journal of Economic and Management Sciences 2, no. 3 (September 30, 1999): 407–22. http://dx.doi.org/10.4102/sajems.v2i3.2588.

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The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instrument for measuring consumer attitudes toward money in South Africa. Implications are that more attention should be paid to educating consumers in the Eastern Cape on personal money management.
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Wise, Steven L. "The Development and Validation of a Scale Measuring Attitudes toward Statistics." Educational and Psychological Measurement 45, no. 2 (July 1985): 401–5. http://dx.doi.org/10.1177/001316448504500226.

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This study describes the development and validation of a new instrument entitled Attitudes Toward Statistics (ATS) to be used in the measurement of attitude change in introductory statistics students. Two ATS subscales are identified: Attitude Toward Course and Attitude Toward the Field, respectively. These subscales were demonstrated to have both high internal consistency and test-retest reliability. It is further shown that each ATS subscale provides distinctly different information about the attitudes of introductory statistics students.
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Hower, Kira Isabel, Holger Pfaff, Christoph Kowalski, Michel Wensing, and Lena Ansmann. "Measuring change attitudes in health care organizations." Journal of Health Organization and Management 33, no. 3 (May 20, 2019): 266–85. http://dx.doi.org/10.1108/jhom-06-2018-0177.

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Purpose Measuring attitudes of healthcare providers and managers toward change in health care organizations (HCOs) has been of widespread interest. The purpose of this paper is to evaluate the psychometric characteristics and usability of an abbreviated German version of the Change Attitude Scale. Design/methodology/approach The Change Attitude Scale was used in a survey of healthcare providers and managers in German hospitals after the implementation of a breast cancer center concept. Reliability analysis, confirmatory factor analysis, structural equation modeling and bivariate analysis were conducted. Findings Data from 191 key persons in 82 hospitals were analyzed. The item-scale structure produced an acceptable model fit. Convergent validity was shown by significant correlations with measures of individuals’ general opinions of the breast center concept. A non-significant correlation with a scale measuring the hospital’s hierarchical structure of leadership verified discriminant validity. The interaction of key persons’ change attitude and hospitals’ change performance through change culture as a mediator supported the predictive validity. Research limitations/implications The study found general support for the validity and usability of a short version of the German Change Attitude Scale. Practical implications Since attitudes toward change influence successful implementation, the survey may be used to tailor the design of implementation programs and to create a sustainable culture of high readiness for change. Originality/value This is the first study finding that a short instrument can be used to measure attitudes toward change among healthcare providers and managers in HCOs.
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Addae, Joyce Hoese, Michael Brown, Xu Sun, Dave Towey, and Milena Radenkovic. "Measuring attitude towards personal data for adaptive cybersecurity." Information & Computer Security 25, no. 5 (November 13, 2017): 560–79. http://dx.doi.org/10.1108/ics-11-2016-0085.

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Purpose This paper presents an initial development of a personal data attitude (PDA) measurement instrument based on established psychometric principles. The aim of the research was to develop a reliable measurement scale for quantifying and comparing attitudes towards personal data that can be incorporated into cybersecurity behavioural research models. Such a scale has become necessary for understanding individuals’ attitudes towards specific sets of data, as more technologies are being designed to harvest, collate, share and analyse personal data. Design/methodology/approach An initial set of 34 five-point Likert-style items were developed with eight subscales and administered to participants online. The data collected were subjected to exploratory and confirmatory factor analyses and MANOVA. The results are consistent with the multidimensionality of attitude theories and suggest that the adopted methodology for the study is appropriate for future research with a more representative sample. Findings Factor analysis of 247 responses identified six constructs of individuals’ attitude towards personal data: protective behaviour, privacy concerns, cost-benefit, awareness, responsibility and security. This paper illustrates how the PDA scale can be a useful guide for information security research and design by briefly discussing the factor structure of the PDA and related results. Originality/value This study addresses a genuine gap in research by taking the first step towards establishing empirical evidence for dimensions underlying personal data attitudes. It also adds a significant benchmark to a growing body of literature on understanding and modelling computer users’ security behaviours.
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Ringle, Jay L., Sigrid James, Jordan R. Ross, and Ronald W. Thompson. "Measuring Youth Residential Care Provider Attitudes." European Journal of Psychological Assessment 35, no. 2 (March 2019): 241–47. http://dx.doi.org/10.1027/1015-5759/a000397.

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Abstract. In this study the 15-item Evidence-Based Practices Attitude Scale (EBPAS), a measure designed to assess attitudes toward the adoption of EBPs, was collected from administrators of residential care facilities for youth in the United States. As the EBPAS was administered to a different sample for which it was originally developed (i.e., community mental health), we conducted a Confirmatory Factor Analysis (CFA) to investigate if its factor structure was maintained. Results confirm the factor structure of the EBPAS as a valid measure of attitude toward evidence-based practice among youth residential care providers. Limitations and areas of future research are discussed.
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Balasubramanian, Siva K., and Wagner A. Kamakura. "Measuring Consumer Attitudes toward the Marketplace with Tailored Interviews." Journal of Marketing Research 26, no. 3 (August 1989): 311–26. http://dx.doi.org/10.1177/002224378902600305.

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The authors demonstrate how item response theory can be applied for cost effective measurement of consumer attitudes with multi-item scales. The measurement technique they discuss and illustrate is tailored to each respondent so that each is asked only the scale items most informative of his or her attitude level. This approach yields attitude estimates from only a fraction of the total number of items in the attitude scale, with a measurable and controllable increase in the standard error of measurement. Potential cost-saving implications are discussed.
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Neth, Sven. "Measuring Belief and Risk Attitude." Electronic Proceedings in Theoretical Computer Science 297 (July 19, 2019): 354–64. http://dx.doi.org/10.4204/eptcs.297.22.

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Dissertations / Theses on the topic "Attitude measuring"

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Saunders, Lance Walter. "Measuring Safety Attitude Differences in the Construction Supply Chain." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/20378.

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Construction worker safety is normally a construction activity in the United States, even though there is an emerging body of literature discussing the positive effects of considering safety earlier in the construction lifecycle.  This literature has discussed the fragmentation in terms of safety attitudes between owners and designers and those carrying out the construction of a project.  Quantitatively identifying the specific areas that the differences exist in terms of safety attitudes between common roles on a construction project could be a step toward reducing the fragmentation that currently exists in the work system and promoting safety to be more of a consideration earlier in the project lifecycle.  One common technique for measuring safety attitudes is the use of safety climate survey instruments, but in the construction industry these have historically focused on just construction personnel.  This research will discuss the development of a survey instrument to measure differences in safety attitudes between typical members of the entire construction project work system in order to identify specific areas that gaps exist.  Phase I of the research include the development of an instrument using Mohammed\'s (2002) survey as a base, validation of the measurement model using Confirmatory Factor Analysis, and using applied nonparametric statistics to analyze the data and identify significant differences.  These results will be used in Phase II to develop a training tool to educate relevant project personnel on differences that were identified in Phase I, and to determine the best mediums for conveying this type of information.
Ph. D.
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Townsend, Lisa Dawn. "The Conceptual Adequacy of the Drug Attitude Inventory For Measuring Youth Attitudes Toward Psychotropic Medications: A Mixed Methods Evaluation." online version, 2008. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=case1216162396.

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Collins, William C. "An empirical investigation of the DFIT framework for measuring DTF and DIF in a polytomous satisfaction scale." Diss., Georgia Institute of Technology, 1996. http://hdl.handle.net/1853/28923.

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PARIKH, NIRAV RAJENDRA. "LOW-COST MULTI GLOBAL POSITIONING SYSTEM FOR SHORT BASELINE ATTITUDE DETERMINATION." Ohio University / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1163482121.

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Xu, Xiaoying. "Evaluation and Application of Instruments Measuring Spatial Ability and Attitude for College Chemistry Students." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5599.

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Student performance in college chemistry courses remains a concern for educators seeking to help improve the future STEM workforce. Besides math ability and prior chemistry knowledge, spatial ability and attitude toward chemistry have been considered as important factors influencing college chemistry performance. This work includes five studies and uses data collected from instruments to examine the relationships of these two factors - spatial ability and attitude - with student chemistry performance, and provides psychometric evidence for using the Purdue Visualization of Rotations test (ROT) and Attitude toward the Subject of Chemistry Inventory (ASCIv2) to measure these two factors, respectively, in college chemistry classrooms. The first two studies are about the evaluation and application of the ROT to measure the spatial ability of college chemistry students. Study 1, Sex difference in spatial ability for college students and exploration of measurement invariance, examines whether ROT items function in the same way between sexes. This study provides evidence that the ROT is an appropriate tool to measure the mental rotation component of spatial ability for college students. Results indicate the bi-factorial structure of ROT items, with each of the five items sharing the same rotation pattern. Thus, the item score is influenced by the general construct of mental rotation ability and the item rotation pattern. In addition, ROT items function in the same way across sexes; therefore, they can support the use of ROT for examining sex difference with less concern about test bias. A sex gap favoring males persists in the data. The second study, The role of spatial ability in students' progression through organic chemistry, examines whether students who scored low on the ROT in general chemistry are less likely to advance through organic chemistry, and the relationship of spatial ability to organic chemistry course grades for students who completed organic chemistry courses. The findings indicate that the ability to perform mental rotations, as measured by the ROT, does not present a barrier for students seeking to advance and succeed in the organic chemistry course sequence in the current setting after other factors, such as math ability, are held constant. For students who were at the low end of ROT, alternate approaches can be used to compensate for the lack of mental rotation ability to solve spatial-related chemistry problems, as suggested by the literature. The next three studies are about the evaluation and application of the ASCIv2 to measure student attitude toward chemistry. The ASCIv2 is based upon a previous publication, Refinement of a chemistry attitude measure for college students. Study 3, Attitude toward the subject of chemistry in Australia: An ALIUS and POGIL collaboration to promote cross-national comparisons, and Study 4, Gathering psychometric evidence for ASCIv2 to support cross-cultural attitudinal studies for college chemistry programs, gather psychometric evidence for the use of ASCIv2 internationally. The purpose for these two pilot studies is to investigate how ASCIv2 functions at multiple sites where the Process Oriented Guided Inquiry Learning (POGIL) is implemented with one of the objectives being to foster a positive attitude toward the subject in general. One student cohort is from a university in Australia, and the other is from a Saudi Arabian institution. The findings suggest ASCIv2 can be an appropriate tool to measure attitude in an Australian context; however, Saudi Arabian student cohorts responded differently to the item (chemistry is challenging vs. unchallenging), which raises concern about using these items to measure the attitude subscale for students in Saudi Arabia. As compared to Australian and Saudi Arabian students, US students at SE exhibited a negative attitude towards chemistry. Special attention should be paid to ways of getting students more interested in Chemistry. The last study, College students' attitudes toward chemistry, conceptual knowledge and achievement: structural equation model analysis, examines the contribution of attitude to chemistry performance when math ability and prior chemistry conceptual knowledge are controlled. Results reveal that a full SEM model using three predictors at the beginning of the semester can explain a very high percentage (69%) of the variance in chemistry achievement at the end of course. Both prior conceptual knowledge and attitude toward chemistry contribute a significant unique portion to the prediction of chemistry achievement when controlling for math ability. Therefore, we should not ignore the importance of student conceptual understanding and attitude. Additional analysis was performed using both ROT and ASCIv2. Results from multiple regression analysis indicate that the unique contribution of the ROT score to the ACS general chemistry exam score is not significant when other variables, such as attitude and math ability, are controlled.
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Mitsell, Maria, Annie Johansson, and Sanna Lindberg. "Branding : - A research measuring brand involvement and brand attitude and their effects on buying intention." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19086.

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The purpose of this thesis was to investigate if there is a relationship between brandinvolvement, brand attitude and buying intention. From the purpose, two hypotheses weredeveloped. Brand involvement has a positive impact on brand attitude and a positive Brandattitude has a positive impact on buying intention. They were tested on the eventMöbelriksdagen. A quantitative method was used, an e‐mail questionnaire was sent out to400 previous participants to Möbelriksdagen and 80 of them responded. The result showsthat the hypothesis is supported. There is a clear connection between both brandinvolvement and brand attitude, and between brand attitude and buying intention. Thesefindings give organizations an understanding of the importance of having involved customersto affect the brand attitude, buying intention and event participation. Recommendations arepresented and could help organizations to know what is important to focus on when theywant to affect buying intention and event participation.
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Greenberg, Stuart Elliott. "Measuring absence cultures: an examination of absence perceptions of males and females." Thesis, Virginia Tech, 1989. http://hdl.handle.net/10919/44639.

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Absenteeism was explored from a social psychological perspective. The purpose was to measure the absence cultures (Nicholson and Johns, l9S5) of male and female employees through the use of policy capturing (Hobson and Gibson, l9S3). Absence was split into three dimensions: Personal Health, Stress Relief, and Family Responsibility (Nicholson and Payne, l9S7). One hundred and two employees of a large southeastern university were used as subjects. They were asked to give their own opinion and their opinion of their organization's view about the inappropriateness/appropriateness of the absence behaviors in the 27 policy capturing vignettes. They were also asked to give their subjective weighting of how they used each dimension to make their overall rating.


Master of Science
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Kurthakoti, Raghu. "THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/415.

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Product placements are gaining more importance in corporate marketing communication budgets and marketers need to understand the effectiveness of these placements to justify investments into them. Three studies were conducted to study the effectiveness of product placements in movies. Essay one studied the economic worth of product placements on the long term profitability of the firm through an event study. Analysis of 467 placements of movies released during 1968-2007 shows that product placements generate a mean cumulative abnormal return of 0.21% during the (-1, +2) event window. Hierarchical linear modeling of the abnormal returns in cross-sectional analysis indicates that placement duration positively impacts the abnormal returns. Placement blatancy was found to negatively affect placements' worth. We did not find any support for the effect of critical reviews or presence of a star director on the worth of product placements. Crime and comedy genres were found to positively affect abnormal returns of placements. Additional MANCOVA analysis, using different event windows as the dependent variable, suggests that a period of two weeks might be required after a movie's release for the information about placement execution factors to be incorporated by the market in its evaluation of the firm. In essay two we study the effectiveness of product placement from a memory perspective by means of a longitudinal study, using a student subject panel. Subjects were exposed to a full- length movie and recognition was tracked at weekly intervals for a period of four weeks. Results of a dynamic panel analysis using generalized estimating equations indicate that audience recognition for a movie placement significantly diminishes one to two weeks after exposure to the movie. In addition, recognition of placements is enhanced by audiences' attitude toward product placements. Recognition is further affected by placement execution factors. Specifically, we found that audio placements and placements of longer duration positively affect placement recognition. Plot connectivity and character association did not significantly impact recognition over time. Essay three examines the impact of brand-character association on consumer attitude toward the placed brand. A 2x2 within subjects experiment, using a full-length movie as a stimulus, was conducted on a panel of student subjects to assess the interaction effect of character-brand valence on consumer attitude. Results support a significant interaction between character and brand valence. Analyses also indicate that congruency between character and brand valence enhances affective measures toward the placed brand, supporting the congruency theory and Meaning Transfer Model. Additionally, we found that brand familiarity fully mediates the character-valence interaction. Limitations and Implications of the studies were also discussed.
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Mellott, Deborah S. "Measuring implicit attitudes and stereotypes : increasing internal consistency reveals the convergent validity of IAT and priming measures /." Thesis, Connect to this title online; UW restricted, 2003. http://hdl.handle.net/1773/9169.

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Chen, Kuan-Chou. "Associating corporations with collegiate athletics through facility naming rights sponsorship measuring the effects on consumers attitude and purchase intention /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0041314.

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Books on the topic "Attitude measuring"

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Born, George H. Measuring attitude with a gradiometer: Final report. [Washington, DC: National Aeronautics and Space Administration, 1994.

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Krowinski, William J. Measuring and managing patient satisfaction. 2nd ed. Chicago, Ill: American Hospital Pub., 1996.

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Measuring social attitudes: A handbook for researchers and practitioners. New York: Teachers College Press, 1986.

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J, Krowinski William, ed. Measuring and managing patient satisfaction. Chicago, Ill: American Hospital Pub., 1990.

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Kiefer, Kristen M. Measuring long-term care work: A guide to selected instruments to examine direct care worker experiences and outcomes. Washington, D.C: U.S. Department of Health & Human Services, U.S. Department of Labor, 2005.

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B, Wolf Marian, ed. Instrument development in the affective domain: Measuring attitudes and values in corporate and school settings. 2nd ed. Boston: Kluwer Academic Publishers, 1993.

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Kiely, Julia. Measuring job attitudes. Stoke-on-Trent: North Staffordshire Polytechnic, 1986.

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Kiely, Julia Anne. Measuring job attitudes. Stoke-on-Trent: North Staffordshire Polytechnic Department of Management Studies, 1986.

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Jowell, Roger, Caroline Roberts, Rory Fitzgerald, and Gillian Eva. Measuring Attitudes Cross-Nationally. 1 Oliver's Yard, 55 City Road, London England EC1Y 1SP United Kingdom: SAGE Publications, Ltd, 2007. http://dx.doi.org/10.4135/9781849209458.

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Jeannette, Johnson. Poverty in Australia: Measuring community attitudes. Fitzroy, VIC: Brotherhood of St Laurence, 2000.

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Book chapters on the topic "Attitude measuring"

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Barros, Maurício Rands. "The Survey: Measuring the Attitude of Active Citizenship." In Labour Relations and the New Unionism in Contemporary Brazil, 156–89. London: Palgrave Macmillan UK, 1999. http://dx.doi.org/10.1057/9780230379862_5.

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Babakus, Emin, and Molly Inhofe. "Measuring Perceived Service Quality as a Multi-Attribute Attitude." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 376–80. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_86.

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Xie, Liangbo, Shuai Lu, Mu Zhou, Yi Chen, and Xiaoxiao Jin. "Trajectory Reckoning Method Based on BDS Attitude Measuring and Point Positioning." In Lecture Notes in Electrical Engineering, 1303–11. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-6504-1_155.

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Roberts, James S., Jürgen Rost, and George B. Macready. "MIXUM: An unfolding mixture model to explore the latitude of acceptance concept in attitude measurement." In Measuring psychological constructs: Advances in model-based approaches., 175–97. Washington: American Psychological Association, 2010. http://dx.doi.org/10.1037/12074-008.

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Karoui, Sedki, Samy Belaid, and Jérôme Lacoeuilhe. "When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity." In Advances in National Brand and Private Label Marketing, 77–88. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2_10.

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Quan, Yuan, Xiubin Zhao, Chunlei Pang, Yong Wang, and Chao Gao. "An Improved Constraint Result Zone Search Algorithm for Measuring Attitude Based on Dual Frequency." In China Satellite Navigation Conference (CSNC) 2017 Proceedings: Volume III, 453–66. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-4594-3_37.

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Joyce, Mary, and Eve Griffin. "Measuring Attitudes Online." In The Wiley Handbook of Human Computer Interaction, 769–85. Chichester, UK: John Wiley & Sons, Ltd, 2017. http://dx.doi.org/10.1002/9781118976005.ch35.

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Charman, Sarah. "Quantitative Results: Measuring Attitudes, Measuring Change." In Police Socialisation, Identity and Culture, 189–222. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-63070-0_8.

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Saavedra Cisneros, Angel. "Latino Group Identity: Measuring a Moving Target." In Latino Identity and Political Attitudes, 151–85. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33969-6_6.

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Dyer, James S., and Rakesh K. Sarin. "Measuring Risk Attitudes in Risk Analysis." In Risk Evaluation and Management, 221–31. Boston, MA: Springer US, 1986. http://dx.doi.org/10.1007/978-1-4613-2103-3_8.

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Conference papers on the topic "Attitude measuring"

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Mâță, Liliana, and Ionuț Stoica. "MEASURING ATTITUDES OF BIOLOGY TEACHERS TOWARDS INTERNET." In 3rd International Baltic Symposium on Science and Technology Education (BalticSTE2019). Scientia Socialis Ltd., 2019. http://dx.doi.org/10.33225/balticste/2019.130.

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The main aim of the research was to identify the attitude of pre-service and in-service Biology teachers towards the use of the Internet. In this research, the Internet Attitude Scale has been applied, a validated and standardized instrument. The scale was applied to 210 Biology teachers, of whom 155 are pre-service teachers and 55 are in-service teachers in secondary and high schools from Romanian education. The research results indicated the existence of positive attitudes of pre-service and in-service Biology teachers to the educational use of the Internet. Keywords: biology teachers, internet attitude scale, teacher education.
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Van Bossuyt, Douglas, Lucila Carvalho, Andy Dong, and Irem Y. Tumer. "On Measuring Engineering Risk Attitudes." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-47106.

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Theories of rational decision making hold that decision makers should select the best alternative from the available choices, but it is now well known that decision makers employ heuristics and are subject to a set of psychological biases. Risk aversion or risk seeking attitude has a framing effect and can bias the decision maker towards inaction or action. Understanding decision-makers’ attitudes to risk is thus integral to understanding how they make decisions and psychological biases that might be at play. This paper presents the Engineering-Domain-Specific Risk-Taking (E-DOSPERT) test to measure the risk aversion and risk seeking attitude that engineers have in four domains of engineering risk management: identification, analysis, evaluation and treatment. The creation of the instrument, an analysis of its reliability based on surveying undergraduate engineering students in Australia and the United States, and the validity of the four domains are discussed. The instrument is found to be statistically reliable to measure engineering risk aversion and risk seeking, and to measure engineering risk aversion and risk seeking to risk identification and risk treatment. However, factor analysis of the results suggest that four other domains may better describe the factors in engineers’ attitude to risk.
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Erwen, Zhang, Mao Jian, Lan Xiaogang, and Liu Lei. "Overview of Parallel Platform Attitude Measuring Methods." In 2015 Seventh International Conference on Measuring Technology and Mechatronics Automation (ICMTMA). IEEE, 2015. http://dx.doi.org/10.1109/icmtma.2015.188.

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Mingwei Li and Fei Yan. "Design of an Object's Attitude-measuring System." In 2006 6th World Congress on Intelligent Control and Automation. IEEE, 2006. http://dx.doi.org/10.1109/wcica.2006.1714088.

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Abdallah, Ayman M., Brett A. Newman, and Ashraf M. Omran. "Measuring Aircraft Nonlinearity Across Aerodynamic Attitude Flight Envelope." In AIAA Atmospheric Flight Mechanics (AFM) Conference. Reston, Virginia: American Institute of Aeronautics and Astronautics, 2013. http://dx.doi.org/10.2514/6.2013-4985.

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Urbane, Biruta, Irina Plotka, Nina Blumenau, and Dmitry Igonin. "Measuring the Affective and Cognitive Bases of Implicit and Explicit Attitudes Towards Domestic and Foreign Food Brands." In 14th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2021. http://dx.doi.org/10.22616/reep.2021.14.024.

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The problem of accounting automatic affective and cognitive processes as bases for implicit attitudes towards brands, as well as methods for measuring them, is poorly developed. An analysis of previous research shows that the study of attitudes towards brands in terms of their affective and cognitive components is mainly carried out using self-assessment procedures. The aim of this research is to measure the affective and cognitive bases of implicit and explicit attitudes towards brands of domestic and foreign foods. Participants N = 131, aged 17-57 (Mdn = 31). Measures: specifically designed methodically balanced procedures for measuring implicit and explicit attitudes towards food brands: affective and cognitive implicit associative tests (IAT), Self-Concept IAT; emotional and cognitive explicit procedures and demographic questionnaires. The consistency of the results of implicit and explicit measurements is shown. The results of the measurements of implicit attitudes using three IAT procedures are related too. Using factor analysis, the independence of the constructs of explicit and implicit attitudes towards brands was confirmed, which is interpreted in terms of the theory of double attitudes. The greatest contribution to the implicit attitude, measured by the Self-concept IAT, is made by the cognitive component of attitude, which represents the implicit brand associations of domestic or foreign foods with attributes that characterize the price and quality of the foods. All implicit assessments obtained separately using the affective and cognitive procedures of the IAT, as well as the Self-concept IAT, testified in favour of the preference for foods of domestic brands. However, explicit assessments of the frequency of consumption of the brands under consideration did not reveal preferences for any of them. This discrepancy is seen not only as evidence of a possible ambivalent interaction between affective and cognitive associations, but also as an indication of the importance of future measurements of implicit assessments of instrumental associations that are the result of instrumental learning from consumers. This has the potential to improve the predictive validity of implicit measurements of brand attitudes and to better understand the structure of implicit consumer attitudes and the mechanisms of their influence on behaviour.
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Du, Juan, Jian Bai, Xiao Huang, Yujie Luo, and Yupeng Luo. "High-precision attitude angle measuring system based on Talbot interferometry." In Optical Sensing and Imaging Technology and Applications, edited by Yadong Jiang, Haimei Gong, Weibiao Chen, and Jin Li. SPIE, 2017. http://dx.doi.org/10.1117/12.2285187.

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Zhang, Shijian, and Chunzhu Yu. "Controller Design for Flexible Spacecraft Attitude Tracking with Actuator Saturation." In 2018 10th International Conference on Measuring Technology and Mechatronics Automation (ICMTMA). IEEE, 2018. http://dx.doi.org/10.1109/icmtma.2018.00010.

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Weitai, Zhang, Yuan Changqing, Cong Fuzhong, Zhou Hao, and Yang Guojun. "Robust Adaptive Sliding Mode Attitude Tracking Control for Spacecraft Formation Flying." In 2011 International Conference on Measuring Technology and Mechatronics Automation (ICMTMA). IEEE, 2011. http://dx.doi.org/10.1109/icmtma.2011.615.

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Xu, Min, Ningjun Fan, and Zhengjie Wang. "Study on Extended Kalman Filtering for Attitude Estimation of Micro Flight Vehicle." In 2011 International Conference on Measuring Technology and Mechatronics Automation (ICMTMA). IEEE, 2011. http://dx.doi.org/10.1109/icmtma.2011.685.

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Reports on the topic "Attitude measuring"

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Dichev, Dimitar, Iliya Zhelezarov, and Nikolay Madzharov. System for Measuring the Attitude of Moving Objects, Using a Kalman Filter and MEMS Sensors. "Prof. Marin Drinov" Publishing House of Bulgarian Academy of Sciences, December 2019. http://dx.doi.org/10.7546/crabs.2019.11.10.

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Gates, Jonathen. Attitudes Among Legal Professionals: Measuring for a Difference in Attitudes Towards Science. Portland State University Library, January 2016. http://dx.doi.org/10.15760/honors.291.

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Punjabi, Maitri, Julianne Norman, Lauren Edwards, and Peter Muyingo. Using ACASI to Measure Gender-Based Violence in Ugandan Primary Schools. RTI Press, March 2021. http://dx.doi.org/10.3768/rtipress.2021.rb.0025.2104.

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School-related gender-based violence (SRGBV) remains difficult to measure because of high sensitivity and response bias. However, most SRGBV measurement relies on face-to-face (FTF) survey administration, which is susceptible to increased social desirability bias. Widely used in research on sensitive topics, Audio Computer-Assisted Self-Interview (ACASI) allows subjects to respond to pre-recorded questions on a computerized device, providing respondents with privacy and confidentiality. This brief contains the findings from a large-scale study conducted in Uganda in 2019 where primary grade 3 students were randomly selected to complete surveys using either ACASI or FTF administration. The surveys covered school climate, gender attitudes, social-emotional learning, and experiences of SRGBV. Through this study, we find that although most survey responses were comparable between ACASI and FTF groups, the reporting of experiences of sexual violence differed drastically: 43% of students in the FTF group versus 77% of students in the ACASI group reported experiencing sexual violence in the past school term. We also find that factor structures are similar for data collected with ACASI compared with data collected FTF, though there is weaker evidence for construct validity for both administration modes. We conclude that ACASI is a valuable tool in measuring sensitive sub-topics of SRGBV and should be utilized over FTF administration, although further psychometric testing of these surveys is recommended.
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Sarofim, Samer. Developing an Effective Targeted Mobile Application to Enhance Transportation Safety and Use of Active Transportation Modes in Fresno County: The Role of Application Design & Content. Mineta Transportation Institute, July 2021. http://dx.doi.org/10.31979/mti.2021.2013.

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This research empirically investigates the need for, and the effective design and content of, a proposed mobile application that is targeted at pedestrians and cyclists in Fresno County. The differential effect of the proposed mobile app name and colors on the target audience opinions was examined. Further, app content and features were evaluated for importance and the likelihood of use. This included design appeal, attractiveness, relevance, ease of navigation, usefulness of functions, personalization and customization, message recipients’ attitudes towards message framing, and intended behaviors related to pedestrian, cyclist, and motorist traffic safety practices. Design mobile application features tested included image aesthetics, coherence and organization, and memorability and distinction. Potential engagement with the mobile app was assessed via measuring the users’ perceived enjoyment while using the app. The behavioral intentions to adopt the app and likelihood to recommend the app were assessed. The willingness to pay for purchasing the app was measured. This research provided evidence that a mobile application designed for pedestrians and cyclists is needed, with high intentions for its adoption. Functions, such as Safety Information, Weather Conditions, Guide to Trails, Events for Walkers and Bikers, and Promotional Offers are deemed important by the target population. This research was conducted in an effort to increase active transportation mode utilization and to enhance the safety of vulnerable road users. The public, city administrators, transportation authorities, and policy makers shall benefit from the results of this study by adapting the design and the features that are proposed in this research and were found appealing and useful for the target vulnerable road user groups. The need of the proposed mobile application and its main functions are established, based on the results of this research, which propagates further steps of implementation by city administrators and transportation authorities.
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More Than Brides Alliance—Marriage: No child’s play, Endline evaluation brief. Population Council, 2021. http://dx.doi.org/10.31899/pgy23.1000.

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This brief summarizes key results from the endline evaluation of the More than Brides Alliance (MTBA) project “Marriage: No Child’s Play” (MNCP) in India, Malawi, Mali, and Niger. The MTBA consists of partners Save the Children Netherlands, Simavi, Oxfam Novib, and the Population Council, along with 25 local implementing partners. The MNCP project—which took place from 2016 to 2020—aimed at being holistic and targeting pathways to child marriage on multiple levels simultaneously, treating communities as either having the full MNCP package or no intervention. The Population Council’s MNCP evaluation was designed to estimate program impact and trends among girls at the community level, across settings that differ with respect to child marriage prevalence and drivers. The evaluation explored behavioral outcomes related to child marriage, schooling, work, and pregnancy, as well as indicators measuring relevant knowledge and attitudes.
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