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Dissertations / Theses on the topic 'Attitude toward the site'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Taieb, Besma. "L'efficacité des sites web marchands destinés aux consommateurs culturellement divers : les effets de la congruence culturelle du site et de l'exposition répétée." Thesis, Aix-Marseille, 2012. http://www.theses.fr/2012AIXM1045.

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Cette thèse a pour objectifs d'étudier les réactions des groupes majoritaires et minoritaires face au site web marchand congruent à leur pays d'origine et au site web incongruent (site congruent au pays hôte/étranger), de mieux comprendre les effets de la congruence culturelle des sites marchands et d'évaluer les conditions d'efficacité du site culturellement incongruent. Nous avons élaboré un plan expérimental comportant trois variables à manipuler : la congruence culturelle du site web (faible versus forte), la fréquence d'exposition (1 exposition versus 2 expositions) et la population (mino

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2

Scott, Edward Sherman. "Digital research cycles how attitudes toward content, culture and technology affect web development /." Orlando, Fla. : University of Central Florida, 2009. http://purl.fcla.edu/fcla/etd/CFE0002637.

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3

Hasselbach, Whitney Lynn. "Differences between Third, Fourth, And Fifth Grade Students' Attitudes toward Reading In Relation to Community Size." Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1273803572.

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4

Rahavard, Farshad, and Lars Andreasson. "Online Marketing : A study of users’ attitudes in the context of Blogs and Communities." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1344.

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<p>The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as irritating and more or less ignored. With this in mind, marketers have been searching to find new and alternative ways of marketing, in addition to the traditional methods. Eventually, when the trend of blogs and communities began growing, so did the companies interests towards them. Because of th

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5

Li, Na. "Toward e-commerce website evaluation and use : a balanced view." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available, full text:, 2008. http://wwwlib.umi.com/cr/syr/main.

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6

Ben, Nasr Imed. "Une analyse de l’expérience ponctuelle du site web de marque au travers des bénéfices qu’elle procure et de leurs effets sur la satisfaction et l’attitude de l’internaute : une application aux sites web de marques automobiles." Thesis, Bordeaux 4, 2012. http://www.theses.fr/2012BOR40017.

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La présente recherche traite de l’expérience de consultation du site web d’une marque et de son impact sur les réactions post-visite de l’internaute. Dans cette perspective, une revue de la littérature relative à l’expérience de consommation de manière générale et à l’expérience de navigation de manière spécifique est effectuée. Cette démarche conceptuelle, conjuguée à une étude qualitative exploratoire, a abouti à la proposition d’un modèle conceptuel qui met en exergue le processus psychologique – notamment le mode de traitement et l’expérience d’imagerie mentale – de l’internaute lors de la

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7

Dondolo, Hilda Bongazana. "Modelling the factors that influence Generation Y students' attitudes towards advertising in the facebook environment / Hilda Bongazana Dondolo." Thesis, North-West University, 2014. http://hdl.handle.net/10394/10628.

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Previous research has provided insights into factors influencing attitudes toward advertising in general, and those factors influencing attitudes toward advertising in a particular medium. However, attitudes towards Facebook advertising, especially those of Generation Y, have received relatively little research attention, especially in the South African context. The Generation Y cohort (individuals born between 1986 and 2005) are heavy users of Facebook, and access the site on a daily basis. In South Africa, approximately 20 million of the country’s population of 52 982 000 fall into the Gener

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8

Tszuska, Lucy Ann. "Nurses' attitude toward AIDS /." Staten Island, N.Y. : [s.n.], 1986. http://library.wagner.edu/theses/nursing/1986/thesis_nur_1986_tszus_nurse.pdf.

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9

Quirk, Keri. "Nurses' attitude toward computerization. /." Staten Island, N.Y. : [s.n.], 1998. http://library.wagner.edu/theses/nursing/1998/thesis_nur_1998_quirk_nurse.pdf.

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10

Petermann, Waldemar. "Attitudes toward Attitude : Kenneth Burke's views on Attitude." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-27558.

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In this thesis, a review of Kenneth Burke's use of the term attitude in his published works as well as in some unpublished notes, drafts and letters, is performed. Three periods of different usage are found. Early works feature a pervasive attitude with elements of both body and mind. This attitude is then subsumed into the pentad and the physiological connection is diminished, but attitude is given an important function as a connective between action and motion. The later Burke reinstates attitude as central to his theory of symbolic action, reconnects it to the physiological and includes it

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11

Meide, Jeff T. B. "Pupils' attitude toward technology-Botswana." Diss., This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-08032007-102243/.

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12

Halalau, Ruxandra, and Gustaf Kornias. "Factors influencing users' attitude towards display advertising on Facebook." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19005.

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Background: Researchers have investigated display advertising in the past several years from different perspectives but only in connection to traditional Web sites and not specifically for social networking sites. Facebook is the most prominent social networking site in terms of number of users and its main source of revenue is its online advertising business. Having display advertising in their virtual space is the reason why social networks are able to offer free service and as such the need to understand how users perceive it arises The most important way of understanding users’ perceptions

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13

Panadis, Sirinya, and Lalita Phongvivat. "Consumer Attitude toward Spa in Thailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12520.

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14

Vue, Chuesee. "Hmong youth attitude toward early marriage." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999vuec.pdf.

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15

Ghanimi, Ziad. "Sponsorship advertising effects of source, narration mode and involvement with the sponsored activity on attitude toward the sponsorship, attitude toward the ad and attitude toward the sponsor /." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0015784.

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16

Hamilton, Cheryl A. (Cheryl Ann). "The Effect of Quality and Color Visual Aids on Immediate Recall, Attitude Toward Speaker, and Attitude Toward Speech." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc500384/.

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Thirty years of empirical research on visual aids have produced inconsistent results--perhaps because the quality and color of those visuals were inconsistent. The purpose of this study was to determine what effects quality and color of instructional transparencies used in an informative speech have on listener recall and attitudes toward speaker and speech. A total of 709 community college and university students in 36 intact classes were randomly assigned to one of four visual treatment groups (poor-quality black/white, high-quality black/white, poor-quality color, or high-quality color) or

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17

Kreider, Kristen Elizabeth. "Toward a Material Poetics : Sign, Subject, Site." Thesis, University College London (University of London), 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.487247.

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The aim of this practice-led PhD thesis is to develop a material poetics, informed theoretically. Cultivating a poetic practice in relation to fine art and spatial practice, I originate a body of artworks including poetry, artist books, installation art, moving image and textual interventions into architectural and urban sites. Six artworks are documented in this thesis, interlocking with five 'critical acts' where I explore elements of poetic practice ('word,' 'line,' 'page,' 'voice' and 'punctuation') in relation to materiality, spatiality and subjectivity by looking specifically at Jenny Ho

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18

Welter, Alison Carol. "Conformity, attitude toward authority, and social class." PDXScholar, 1990. https://pdxscholar.library.pdx.edu/open_access_etds/4214.

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This study examined the relationship between attitudes toward authority, identification with authority and conformity in relation to authority in American undergraduate college students. The study consisted of two parts. The first part examined correlates of attitudes toward authority according to social class. Undergraduate college students attending Portland State University canprised the samples in which two groups, a middle-class group and a working-class group of equal sizes (n=63), were formed. A relatively new, standardized measure of attitudes toward institutional authority, the GAIAS

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19

Inchausti, Mary Elizabeth. "Class size reduction: Effects on teacher attitudes toward students, training, and teaching methods." Scholarly Commons, 1999. https://scholarlycommons.pacific.edu/uop_etds/2571.

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In the 1996–1997 school year, California instituted one of the most costly and far-reaching educational reforms in the nation, reducing class size to 20 to 1 in first grade classes. The following year the California legislature authorized the expansion of class size reduction up to four grades (Kindergarten through third grade). This study investigated teacher attitudes toward students, training, and teaching methods when working in reduced class size settings (20 to 1). The study used survey and in-depth interview data. In the 1996–1997 school year several questions on teaching in a reduced c

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20

Zhang, Kai. "Hong Kong citizens' attitude toward hot spot policing." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2456345.

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21

Thomas, Damafing Keita. "West African Immingrants' Attitude Toward Seeking Psychological Help." Digital Archive @ GSU, 2008. http://digitalarchive.gsu.edu/cps_diss/29.

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ABSTRACT WEST AFRICAN IMMIGRANTS’ ATTITUDES TOWARD SEEKING PSYCHOLOGICAL HELP Research is needed to better understand the impact of migration on West African immigrants’ mental health and their ability and willingness to seek traditional Western care. Therefore, the present quantitative study investigated the variance in attitudes toward seeking psychological help as predicted by degree of acculturation, severity of self-reported problems, and beliefs about the cause of mental health problems among West African immigrants in the U.S. The following research questions and hypothesis were addr

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22

Duncan, Lonnie Earl. "Black students' attitude toward counseling and counselor preference." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1027105.

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The utilization of counseling services by Black college students has been a focus of the help seeking literature. The help seeking literature has focused on the nature of the potential problem, attitude toward counseling, rank of potential helpers, characteristics of help seekers, and the characteristics that Black students most prefer when choosing to see a counselor. The majority of this literature has primarily focused on the differences between White and Black students while ignoring within group differences. The present study examined the help seeking attitude and counselor preference of

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23

Pierre, Lucner. "Attitude of the Unchurched in Vaudreuil toward Church." Thesis, Nyack College, Alliance Theological Seminary, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13806054.

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<p> The purpose of writing <i>Attitudes of the Unchurched in Vaudreuil Toward the Church</i> is to verify whether the ethical failure of the ecclesial leadership is the strongest among the factors that keep people from attending church in Vaudreuil, Haiti. The researcher presents the perception of ethical failure of the ecclesial leadership as a ministry problem when trying to reach the unchurched in the researcher’s home community of Vaudreuil. The researcher surveyed 126 participants and used a mixed method design to investigate the hypothesis that ethical failure of leadership is the

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24

Friis-Jespersen, Christopher. "Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64645.

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Social media has become an attractive platform for companies to advertise their brands on and a common method is to pay internet celebrities to use their fame to promote the companies’ brands. One of these social media platforms is Youtube where “YouTubers” using their fame to promote brands on a daily basis in form of video logs (vlogs). Studies has indicated that the more credibility an endorser has, the more likely the purchase intention is, but also higher retention for the advertised brand. Therefor the purpose of this study is to describe the factors of endorser credibility, benefiting e

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25

Ameen, Noor, and Hassan Safawizadeh. "Visualizing Material on Site for Machines and Humans: A Step toward an Autonomous Construction Site." Thesis, Blekinge Tekniska Högskola, Institutionen för maskinteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14937.

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The construction industry has not seen the same growth in productivity as e.g. the manufacturing- and automobile industry. This is largely due to the ease of implementing automation and robotics in the latter mentioned industries. Now more than before when the urbanization rate is increasing, there is a strong need in increasing the efficiency of the construction industry. That is why the research questions of this thesis work involves finding a complementary solution that will help autonomous construction machines operate in a dynamic construction site. The aim is permeated by two visions. Th

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26

Wong, Nga Fun, and 王雅芬. "Student's attitude toward seeking help from school social worker." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B3124998X.

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27

Wong, Nga Fun. "Student's attitude toward seeking help from school social worker /." Hong Kong : University of Hong Kong, 1994. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13990913.

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28

Cox, Shirley A. "Online social network member attitude toward online advertising formats /." Online version of thesis, 2010. http://hdl.handle.net/1850/11588.

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29

Gaffney, Ebony. "African American Clergy's Attitude Toward Professional Mental Health Services." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2122.

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Evaluating the attitude of African American clergy toward parishioners seeking professional mental health services for mental illness has important treatment implications. Religion and spirituality are equally important determinants of mental health and can affect African American clergy's attitudes toward professional care for mental illness. Utilizing the health belief model (HBM), this quantitative study examined the role of theological beliefs, education, and personal experience with mental illness as they correlated with clergy's attitudes toward seeking professional mental illness servic

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30

Lee, Youn Mi. "Assess Intersectionality & Cultural Competence: Attitude toward Elderly Immigrants." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/39.

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Considering the geographical setting of the Southern region of the U.S., which is mostly divided into two races, Black and White, this study is to examine human science-related major undergraduates’ cultural competence and attitude toward the intersectionality group, elderly immigrants. The data, a total of 444 human science related major undergraduates in Mississippi, were collected. Through the principal factor analysis, attitudes toward elderly immigrants were divided into three factors: discrimination, avoidance, and tolerance, and cultural competence was into attitude, awareness, and sens

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31

Curry, Joshua G. "A Closer Look at Entrepreneurship and Attitude toward Risk." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1399829408.

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32

Denton, Kristen E. "Effects of Facilitation Context on Attitude toward Sustainable Seafood." Thesis, California State University, Long Beach, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10690032.

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<p> This study examined how adult guests to the California Science Center engage with a specific conservation education topic: sustainable seafood. Sustainable seafood is a common education message delivered in informal science institutions. This study also investigated whether engaging in an activity about sustainable seafood while simultaneously viewing live fish species would have a greater impact on guests than participating in the same activity while viewing a laboratory space. </p><p> The data showed that guests who participated in a hands-on activity about sustainable seafood knew mor

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33

Holter, Charlotte Ann. "Assessing Elementary Pupils' Attitudes Toward Technology." Diss., Virginia Tech, 2016. http://hdl.handle.net/10919/65148.

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Making all US citizens technologically literate necessitates investigation into how to achieve this literacy. The Standards for Technological Literacy: Content for the Study of Technology (STL) is intentional about ensuring technological literacy in all students. Instilling this knowledge in elementary students is an emerging field that requires assessment tools that conveys understanding into what student attitudes are about technology and technological concepts. Developing appropriate technology education curriculum that promotes meaningful and integrative learning hinges on a comprehensive

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34

Finell, Malin, and Elin Åberg. "THE RELATIONSHIP BETWEEN ASYLUM SEEKER GROUP SIZE AND PEOPLE’S ATTITUDES TOWARDS IMMIGRATION DURING THE REFUGEE INFLUX 2014 - 2017 : A dynamic cross-national multilevel study of 28 European countries." Thesis, Umeå universitet, Sociologiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146859.

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The increase in right wing populist parties in Europe combined with the sudden influx of asylum applicants has given rise to the debate regarding immigration both politically and within research. This paper sets out to examine the relation between asylum seeker group size and people’s attitudes towards immigration. Based on group threat theory and ethnic competition theory we hypothesize that countries´ increases in asylum seekers is correlated with decreases in attitudinal support for immigration. We test this hypothesis using cross- national time series survey data from the Eurobarometer fro

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Whittemore, Sean M. "Efforts Toward the Site-Selective Dehydrogenation of Saturated Fatty Acids." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1366198700.

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36

Monroe, Alicia. "The mass media effect American perception and attitude toward Africa /." Connect to resource, 2006. http://hdl.handle.net/1811/6623.

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Thesis (Honors)--Ohio State University, 2006.<br>Title from first page of PDF file. Document formatted into pages: contains 98 p.; also includes graphics. Includes bibliographical references (p. 42-45). Available online via Ohio State University's Knowledge Bank.

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Chang, Tzu-Yen, and 張慈晏. "The Study on the Attitude toward Image-sharing Social Network Site －The Case of Apparel Brands on Instagram." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/773hju.

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碩士<br>國立勤益科技大學<br>流通管理系<br>105<br>In this day, social network sites are very flourishing and make many brands to join. How to effectively manipulate post tactics to make post tactics attractive or favorable for social network site users and keep them revisiting to market has inevitably become one of the most important issues for the apparel business. While social network sites’s operation and content tactics has been extensively investigated, image-sharing social network sites is relatively unexplored. Therefore, this research examines how the aesthetics factors and social presence generat

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Yen, Yung-Shen, and 顏永森. "An Empirical Study of the Impact of Internet Store''s Service Quality on Consumer Attitude Toward Web Sites." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/87430435171602138993.

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博士<br>國立政治大學<br>企業管理學系<br>88<br>Internet grows rapidly, and it not only changes traditional information delivery systems, but also creates new business models. In other words, we can use network to exchange information today. Moreover, we can use it to buy or sell products directly. According to yam.com report, in 1999 there are 70% of people using Internet not yet purchase to web store. This problem can be induced three reasons. The first reason is the security in the Internet; Secondly, is the connection speed in the Internet; Thirdly, is the service quality in the Internet. The first two re

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39

JiravaraJaewtrakul and 鄒雅靜. "Investigating Different Types of Global Brands Facebook Page toward Attitude toward the Sites, Intention to Participate and Participation Behavior: An Experimental Study of Facebook Users in Thailand." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/93706449202230324696.

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碩士<br>國立成功大學<br>國際經營管理研究所<br>102<br>This experimental study focused on the main effect of different types of Facebook brand pages, and number of people talking about this on Thai Facebook users’ attitude toward the sites, intention to participate, and participation behavior in three industries including food and beverages industry, personal care product industry and sport industry. The experiment was conducted on Facebook and respondents are all Thai Facebook users. Questionnaires were conduct online using Thai language. The researcher selected 13 different brands from three types of Facebook

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Chen, Nai-Ching, and 陳乃菁. "Discussion of attitude toward the ad and advertising effectiveness in social network sites—the influence of position, type and mechanisms." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/99776b.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>103<br>Social network sites (SNS) is now one of the most frequently used site for internet users, people use SNS for interacting with community members and passing messages. Among them, Facebook is the largest SNS in the world, and has more than 1.4 billion members currently. However, internet advertising is everywhere, SNS also filled with many kinds of ads inevitably. But the essence of SNS is to provide users with a platform for interacting, too much advertising would cause users feel disturbed and annoying. Therefore, this study explore the factors that in

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Chen, Po-An, and 陳柏安. "Consumers’ Attitude and Acceptance toward Social Networking Sites in the Multi-channel Retailing Channel Context ─ A Study on Facebook Fans Page." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/3ey8dz.

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碩士<br>國立中興大學<br>科技管理研究所<br>98<br>This exploratory research examines consumer behavior for accepting social network sites in the multi-channel retailing channel context. Based on prior marketing studies with the similar context, a quantitative approach was utilized and ten hypotheses were tested by simultaneously testing the proposed relationships using Partial Least Squares (PLS) path modeling to test the proposed measurement model and structural model. This empirical research into the attitude of 203 social networking site users shows that most customers who have joined the Facebook Fans page

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Fernandes, Célia Marina Dias. "A publicidade nas redes sociais: perceções, atitudes e respostas dos utilizadores." Master's thesis, 2013. http://hdl.handle.net/1822/24943.

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Dissertação de mestrado em Marketing e Gestão Estratégica<br>As redes sociais são um fenómeno global de popularidade, que alterou a maneira de comunicar e interagir de consumidores e de marcas. O número crescente de utilizadores de redes sociais e do tempo despendido por eles nestes sites levaram as marcas a aderir e a desenvolver estratégias de comunicação nas redes sociais. Todavia, as redes sociais são essencialmente plataformas de socialização e partilha de conteúdo pessoal e, como tal, os utilizadores podem não estar recetivos à publicidade nestes sites. Com a popularidade das redes

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Huang, Hsin-Ying, and 黃歆瑩. "Association between Gender-Role Attitude and Attitude toward Abortion." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/09216395225947262166.

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碩士<br>國立陽明大學<br>衛生福利研究所<br>100<br>The study aimed to examine the attitude of women aged 20-49 toward induced abortion and the factors associated with it, with a focus on the analysis of the relationship between the gender-role attitude and the attitude toward induced abortion. This study applied the survey data of Knowledge, Attitude, and Practice of Contraception conducted in 2004 by the Bureau of Health Promotion, Department of Health, R.O.C.. The result shows that 54.2%-67.3% women disagree with induced abortion in the following three situations: short birth intervals, pregnancy due to not

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Chou, Ming-Kuang, and 周明廣. "Users'' Attitude toward Blog Learning Platform." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/15419231581596125777.

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碩士<br>元智大學<br>資訊傳播學系<br>96<br>This study employs TAM as the research framework analyzing the factors which affect online learners’ attitude toward Blogger.com. After one semester field experimentation, the learners fill out self-report questionnaire on their attitude toward using Blogger.com e-Learning platform. The research demonstrates the variable “Perceived Usefulness” is the dominant predictor on learners’ attitude. Also the “Perceived Playfulness” is very likely to hold to enhance learners’ attitude to the online learning platform.

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MA, YINGZHI, and 馬櫻芝. "Chinese Parents' Attitude Toward Sexuality Education." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ze2448.

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碩士<br>輔仁大學<br>兒童與家庭學系碩士班<br>106<br>The purpose of this study is to understand the attitude of sexuality education held by parents in mainland China. In accordance with the direction of future education development and research led by the “International Technical Guidance on Sexuality Education”（UNESCO,2018）to understand the attitudes of Chinese parents to sexuality education and analyze the relationship between parents' attitudes and background variables. In this study, an online questionnaire was used and 1018 valid samples were retrieved. It is found that: unlike the past research, in this s

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Chang, Jen-Yuan, and 張震元. "Scale Development for Attitude toward Websites." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/37kxwv.

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碩士<br>銘傳大學<br>資訊管理學系碩士班<br>96<br>With the rapid advent and usage of information and communication technologies, World Wide Web has emerged as a versatile medium and a primary contact point in the past few years. Accordingly, it is important that a complete conceptual framework should be continued and refined for both defining and measuring community attitude toward the site (AST) from the beginning to the end of website activities. The objective of this study is to develop, refine, and validate the scale of AST. This study adopted a three-dimensional conceptualization of AST, namely the utilit

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Chiang, Hsiang-Hua, and 江香樺. "Peitou Residents' Perception and Attitude Toward." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/96178543195483205409.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>90<br>Taipei municipal government has been positively developing diversified tourist facilities and programs in Peitou District in expectating to attract more tourists forward this area and to meet the requests for recreation of residents. Therefore, a deep understanding of the residents’ extent of perception and attitude towards the tourism redevelopment of Peitou is an important subject when taking options in the keenly competitive tourist environment in future. The perceived impacts of tourism on host communities, and associated attitudes toward tourism, is an

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Hsin-NungTsai and 蔡馨儂. "Antecedents of Attitude toward Social-Networking Advertising." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/70787154915885813951.

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碩士<br>國立成功大學<br>國際企業研究所碩博士班<br>100<br>Social-networking sites such as Facebook, Twitter, and Myspace have become inevitable interactive websites for people in their daily life. It is expected to reach 10 million users in Taiwan region of Facebook, 2012. Social-networking sites have become the most accessible place where companies can easily target their consumers and place advertisings. However, only 22 percent of users had positive attitude toward social-networking advertising. In the other side, prior literature tended to focus the users’ behaviors and purpose on those social-networking site

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Yang, Chia-Ying, and 楊佳穎. "Exploring customers’ attitude toward contextualized mobile advertising." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/54tj3k.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>103<br>Mobile advertising is getting popular nowadays. Advertisers invest a lot in mobile advertising. There is a great opportunity for advertisers to engage consumers. Since mobile advertising will be very different as the consumers is moving and past researches proposed a concept of contextualized, the purpose of this study is to explore customers’ attitude toward contextualized mobile advertising. We proposed three contextualized characteristics which including location, time, and weather. We explore their influence on customers’ perception toward the advertisin

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IvyChan and 陳詠珩. "Consumer’s Attitude toward Hotel’s Social Media Marketing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/25994679186694269449.

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碩士<br>國立成功大學<br>企業管理學系<br>102<br>Consumers today, no longer go through the same decision processes as consumers do a decade ago. Social media, a new term that sprung up after the invention of Web 2.0, has given a face lift to how consumers search for information these days. It has become where consumers gather together, it has become “the place” where marketers wish to target to obtain maximum exposure. Hotel industry has been booming in recent years, apart from tourist from overseas, there are also local customers. Customers now conveniently share their experiences on social media, which can

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