Relevant bibliographies by topics / Attitude towards ad

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Attitude towards ad'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Attitude towards ad"

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Raharjo, Wahyu, and Widyastuti Widyastuti. "Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce." BISMA (Bisnis dan Manajemen) 11, no. 2 (2019): 117. http://dx.doi.org/10.26740/bisma.v11n2.p117-130.

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There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward pur
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Jain, Varsha, Subhadip Roy, and Advita Pant. "Effect of colour and relative product size (RPS) on consumer attitudes." TRANSNATIONAL MARKETING JOURNAL 1, no. 1 (2013): 41–58. http://dx.doi.org/10.33182/tmj.v1i1.420.

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Colour and visuals are used extensively by the advertisers of different product categories to attract consumer attention and create favourable attitude. Based on this premise, the present study aimed to explore the effect of colour and relative product size on the consumer attitudes incorporating the moderating role of product familiarity. An experimental design was used, with a sample size of 420 respondents of 18-25 years in a 3 (Product Size: Large/Med/Small) X 2 (Ad Colour: CL/BW) X 2 (Gender: Male/Female) full factorial design. The dependent variables were attitude towards the advertiseme
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BAYRAK MEYDANOĞLU, Ela Sibel, Ahmet Mete ÇİLİNGİRTÜRK, Rıza ÖZTÜRK, and Müge KLEIN. "AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING." Business & Management Studies: An International Journal 8, no. 2 (2020): 1424–54. http://dx.doi.org/10.15295/bmij.v8i2.1467.

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The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that in
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Vera, Jorge, and Marco Espinosa. "CONSUMER INVOLVEMENT AS A COVARIANT EFFECT IN RETHINKING THE AFFECTIVE-COGNITIVE RELATIONSHIP IN ADVERTISING EFFECTIVENESS." Journal of Business Economics and Management 20, no. 2 (2019): 208–24. http://dx.doi.org/10.3846/jbem.2019.8099.

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The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through attitude towards the ad and advertising cognition. Advertising media type combined with age is tested as a moderating variable (younger/digital vs. older/traditional). With a sample of n = 307 consumers, a structural statistical path model is implemented to empirically test the hypotheses. It is found that involvement has an effect on attitude towards the
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Estrada, Marta M., Diego Monferrer, Miguel A. Moliner, and Javier Sánchez. "Attitudes Towards Ads and Age. A Study in Seniors." Revista Brasileira de Marketing 13, no. 3 (2014): 01–16. http://dx.doi.org/10.5585/remark.v13i3.2725.

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Older adults make up one of the markets with the greatest potential in the future. It is essential that businesses take the diversity within this group into account, and perform segmentation in order to obtain a favorable attitude towards the ad. The potential for segmentation by chronological age has been called into question in recent years, with cognitive age emerging as the main alternative. This research aims to analyses the relationship between the variables of attitude towards the ad, attitude towards the brand and purchasing intention among older adults, noting the moderating effect of
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Alvi, Muhammad Umer. "ATTITUDE OF CONSUMERS AND ISSUE OF CREDIBILITY IN FACEBOOK ADVERTISING OF COUNTERFEIT PRODUCTS." Journal of Marketing Strategies 1, no. 1 (2021): 1–21. http://dx.doi.org/10.52633/jms.v1i1.1.

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One of the reasons affecting the perception of consumers and their attitude towards buying the product is the credibility of Facebook Advertisement and the Counterfeit Product. In this modern age where consumers are well aware of the products. They research thoroughly about the product before proceeding towards the last stage of the buying cycle. Social Media Platforms have made our lives easier. Everything we want to know is at our fingertips. However, research studies on SNS's and how they are perceived by their users are relatively limited especially how online factors influence users' perc
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Ganesan, Muruganantham, and Esther Princess George. "A study on the effectiveness of aesthetically appealing print recruitment advertisement." Management Research Review 42, no. 4 (2019): 506–20. http://dx.doi.org/10.1108/mrr-01-2018-0023.

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Purpose The purpose of this paper is to assess the nature of intervention of job seeker’s perception of organizational attraction and attitude toward ad and organization in the application intention produced by aesthetics of print job ads. Design/methodology/approach An aesthetically appealing faculty-opening job advertisement was used as stimuli and around 250 responses to an administered questionnaire were collected from among job seekers in the academic domain. Partial least square structural equation modeling (PLS-SEM) was used to test the hypothesis. Findings According to the results of t
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Sarno, Virginia, and Rosa Malgeri Manzo. "Italian companies’ attitude towards GM crops." Nutrition & Food Science 46, no. 5 (2016): 685–94. http://dx.doi.org/10.1108/nfs-11-2015-0142.

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Purpose Genetically modified organisms (GMOs) are a consolidated reality. While consumers are opposed to the introduction of GMOs in Italy, little or nothing is known about the companies’ attitude. For this reason, this work is focused on companies. This research aims to understand the problems, the possible solutions and the opinions of farms on the role of GMOs to arrive at a judgement based on the representation of various positions. Design/methodology/approach This paper was made possible thanks to a direct survey on the field. In particular, the work provides a significant number of inter
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Lin, Ker-Neng, Yi-Chu Liao, Pei-Ning Wang, and Hsiu-Chih Liu. "Family members favor disclosing the diagnosis of Alzheimer's disease." International Psychogeriatrics 17, no. 4 (2005): 679–88. http://dx.doi.org/10.1017/s1041610205001675.

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Background: Past negative attitudes towards patients with Alzheimer's disease (AD) have changed in recent years. However, the disclosure of AD diagnosis to patients and family remains an unresoved issue. In this study, we surveyed the family members of neurological patients in Taiwan for the purpose of assessing their attitudes towards the disclosure of AD diagnosis.Methods: The study sample consisted of family members (150, age range 23–89 years, mean 55.0±14.3) who accompanied patients to a neurology outpatient clinic from September 15 to November 24, 2003. The subjects were given an Attitud
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Suryadinningrat, Fickar. "PROFIL TIPE TESTIMONIAL ONLINE PADA PRODUK KOMPUTER TERHADAP SIKAP ATAS IKLAN & SIKAP ATAS PERILAKU MEMBELI." JPPP - Jurnal Penelitian dan Pengukuran Psikologi 1, no. 1 (2012): 85. http://dx.doi.org/10.21009/jppp.011.12.

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Abstract With increasing, product line sales consumers not only in the real world of shopping mall, or the department store now the use of technology enables the consumer can do shopping activity over the internet.With just open, computer facility and typed site desired then transaction activity can be done.Still many consumers have limited in doing online activities shopping. Consumers like shopping buying clothes, sometimes only online electronics and computer. Consumer spending often doing online activities can diperngaruhi by a variety of factors, among other activities, product interestin
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Dissertations / Theses on the topic "Attitude towards ad"

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Valenzuela, Christine. "Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41179.

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Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. Using previous literature on Sensory Marketing, A
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Lemos, Carolina Perestrelo de. "How CSR claims in advertising affect children’s preferences and purchase intentions." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11785.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This research project aims at studying the impact of the use of CSR claims in advertising towards children, by analyzing the impact of different executional cues of an advertisement created for this purpose. We measured the impact on the following independent variables: attitude towards the product and the advertisement, perceived healthiness of the product, package evaluation and purchase intention. An experiment was conducted with 193 child
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Sarkar, Baishali. "Attitude and intentions towards verbal message and brand stimuli in print AD." Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/10649.

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Mestrado em Gestão<br>Atualmente, torna-se muito importante para as empresas decidirem como o anúncio do bem ou serviço deve ser. Atrair clientes até um determinado limite não é muito difícil, mas para alcançar um grande número de clientes o processo de atração não é muito fácil com fortes concorrentes. Neste estudo, vamos analisar o impacte de mensagens escritas e de marcas como estímulos em anúncios impressos para os consumidores Índianos e Português. Propomos um modelo para analisar como um anúncio impresso motiva a mente do cliente para ter uma atitude positiva e intenções favorávei
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Rahavard, Farshad, and Lars Andreasson. "Online Marketing : A study of users’ attitudes in the context of Blogs and Communities." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1344.

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<p>The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as irritating and more or less ignored. With this in mind, marketers have been searching to find new and alternative ways of marketing, in addition to the traditional methods. Eventually, when the trend of blogs and communities began growing, so did the companies interests towards them. Because of th
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Appelqvist, Carolina, Henrik Harplinger, and Christian Kindqvist. "Fairtrade - A fair trademark for ICA and Lidl?" Thesis, Jönköping University, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9736.

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<p><strong><p>Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. <strong></strong></p><p><strong>Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. Previous research has shown that the socially responsible actions of a company can result in an enhanced brand attitude, but also in so
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Qader, Muhammad Zeeshan. "The role of globalization, embarrassment, self-brand connection on attitude towards sex appeal in advertising : the case of Muslim women." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM1037.

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Cette thèse propose des réponses aux questions qui font l'objet des préoccupation et des intérêts des gestionnaires de marques occidentales mondiales qui veulent s'assurer que leurs produits ne sont pas boycotté par les populations locales dans les pays arabes ou musulmans . Une expansion mondiale de ce phénomène a été vue dans la révolution sexuelle des années 1960 et par conséquent reflétée dans la publicité de l'époque à la télévision, radio, presse écrite et panneaux publicitaires. Malgré son utilisation répandue, il existe cependant certaines conséquences sociales et éthiques ainsi que no
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Ekman, Vråmo Matilda, and Haglund Eveline Castillo. "Kan jämställdhet vara en möjlighet? : Hur användning av Femvertising påverkar varumärkesimage." Thesis, Linköpings universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-139071.

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Bakgrund: Spridningen av feministiska budskap och firandet av kvinnors mångfald har lett till att en ny kategori av marknadsföring har uppkommit, kallad Femvertising. Det finns en osäkerhet i hur reklam som använder sig av denna reklamform uppfattas av konsumenter, vilket gör det intressant att undersöka huruvida konsumenters attityder samt associationer kopplade till ett varumärke påverkas vid användning av Femvertising. Syfte: I detta examensarbete studeras relationen mellan Femvertising och varumärkesimage. Syftet med studien är att undersöka hur unga konsumenters uppfattning av ett varumär
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Yamashita, Kyoko, and Emma Stenson. "Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22007.

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Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. Research Purpose: The purpose of this research is to analyze Swedish male's perspectives of male representations in fashion advertising, specifically, sexualized, and objectified male representations and its effects on brand image. Methodology: For this study,
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Åslund, Isabelle, Jenny Ridåker, and Leila Yassin. "PODVERTISING : -Swedish Attitudes towards International Ad-spots in Podcasts." Thesis, Växjö University, School of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-705.

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<p>For years companies have fashioned communication strategies based on print, radio, and TV</p><p>to broadcast their message. But times are changing. This is the Internet era and this, together</p><p>with the fact that consumer electronics business has exploded in the recent years and that new</p><p>digital technologies have produced offspring, have lead to more media opportunities than ever</p><p>before. One of the latest inventions in interactive media technology is podcasting. It seems</p><p>like podcasting is here to stay and it is time for forward-thinking marketers to start looking at</
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Begin, Georgia. "Attitudinal Antecedents of the First- and Third-Person Effect of Alcohol Advertising On College Students." Scholar Commons, 2005. http://scholarcommons.usf.edu/etd/3770.

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Data collected from a survey questionnaire via personal interviews among 488 college students was used to examine relationships among attitude toward alcohol advertising, attitude toward alcohol beverages, perceived influence of alcohol advertising on oneself, perceived influence of alcohol advertising on others, and attitude toward restrictions of alcohol advertising. Results supported the hypothesized direct effect of advertising attitudes and product attitudes on attitude toward restrictions. Also supported was the indirect effect of advertising and product attitudes on attitudes toward res
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Books on the topic "Attitude towards ad"

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Parasher-Sen, Aloka. Mlecchas in early India: A study in attitudes towards outsiders upto AD 600. Munshiram Manoharlal Publishers, 1991.

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Parasher, Aloka. Mlecchas in Early India: A Study in Attitude Towards Outsiders Upto Ad 600. South Asia Books, 1992.

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Cantarella, Eva. Women and Patriarchy in Roman Law. Edited by Paul J. du Plessis, Clifford Ando, and Kaius Tuori. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780198728689.013.32.

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During the centuries between the date of the mythical founding of Rome and the first decades of the sixth century AD when Justinian’s Corpus Iuris Civilis was enacted, the legal condition of women underwent substantial transformation. To understand this process it is necessary to recall that during the first centuries of its history Rome was a patriarchal society, where only patres familias enjoyed full civil and political rights. Other members of the family enjoyed only certain rights, and some did not enjoy any at all. Over the centuries paternal authority underwent important changes, which
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Caston, Victor, ed. Oxford Studies in Ancient Philosophy, Volume 58. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198858997.001.0001.

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Oxford Studies in Ancient Philosophy provides, twice each year, a collection of the best current work in the field of ancient philosophy. Each volume features original essays that contribute to an understanding of a wide range of themes and problems in all periods of ancient Greek and Roman philosophy, from the beginnings to the threshold of the middle ages. From its first volume in 1983, OSAP has been a highly influential venue for work in the field, and has often featured essays of substantial length as well as critical essays on books of distinctive importance. Volume LVIII contains: a clos
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Hayes, Andrew F., and Jörg Matthes. Self-censorship, the Spiral of Silence, and Contemporary Political Communication. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.31.

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This chapter introduces the tenets of spiral of silence theory as a theory of group dynamics as it relates to the interplay among the media, interpersonal talk, and political discussion. After reviewing some of the findings related to its key propositions, its applicability to modern political communication and mass media research is questioned and fine-tuned. An argument is made that future researchers should abandoned the quest for evidence whether public opinion expression is guided by perceptions of the opinion climate, especially using ad hoc measures that have not been validated. Rather
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Thonemann, Peter. An Ancient Dream Manual. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198843825.001.0001.

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Artemidorus’ Oneirocritica (‘The Interpretation of Dreams’) is the only dream-book which has been preserved from Graeco-Roman antiquity. Composed around AD 200, it is a treatise and manual on dreams, their classification, and the various analytical tools which should be applied to their interpretation. Artemidorus travelled widely through Greece, Asia, and Italy to collect people’s dreams and record their outcomes, in the process casting a vivid light on social mores and religious beliefs in the Severan age. This book aims to provide the non-specialist reader with a readable and engaging road-
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Tunia, Krzysztof, ed. Kartki z dziejów igołomskiego powiśla. Wydawnictwo i Pracownia Archeologiczna PROFIL-ARCHEO, 2020. http://dx.doi.org/10.33547/igolomia2020.

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„Cards from the history of Igołomia region on the Vistula River” is a monumental, richly illustrated collective work devoted to the history of a patch of Małopolska (Lesser Poland; S Poland) located north-east of Kraków, in the Western Lesser Poland Loess Upland. This area is known to archaeologists for years as a kind of Eldorado, inhabited by subsequent human groups, ranging from Palaeolithic hunter-gatherers, through the shepherds of the Corded Ware culture, to the creators of the Igołomia-Zofipole wheel-trown pottery production center in the late Roman period. It played a significant role
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Book chapters on the topic "Attitude towards ad"

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Wesley, Helen, and Ellen R. Foxman. "Grammatical Errors in Ad Copy: Effect on Attitude Towards the Ad and Recall." In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_67.

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Sukhdial, Ajay. "Emotional Advertising: The Attitude toward the Ad and Attitude toward the Brand Relationship for Pleasant, Neutral, and Irritating Advertisements." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_17.

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Kind, Urs. "Modell zur Messung der attitude toward the ad im Bereich Branded Entertainment." In Online Video als Branded Entertainment in Deutschland. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22646-6_4.

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de Barnier, Virginie. "Consumer Emotional Reactions to Television Advertising And Their Effects on Attitude Toward the Ad (Aad) and Attitude Toward the Brand (Ab)." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_8.

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de Barnier, Virginie, Pierre-Louis Dubois, and Pierre Valette-Florence. "Does intensity of personally felt emotions matter more than nature of emotions to influence attitude toward the ad (Aad) and attitude toward the brand(Ab)?" In New Meanings for Marketing in a New Millennium. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_20.

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Neese, William T., and Louis M. Capella. "An Analysis of the Independent Influences Hypothesis Across Involvement Environments: When Attitude Toward the AD Predicts Purchase Intentions." In Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_76.

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Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. "Self-Brand Congruity and Brand Communication." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6242-1.ch008.

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Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers' ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychological reasons behind the Indian consumers' preferential patterns of the levels of advertising adaptation. A 2 (local celebrity, global celebrity) x 2 (local verbal cues, global verbal cues) full factorial between-subjects experiment is set up with 219 Indian consumers. Ethnocentrism is measured at the individual level. Results show that highly ethnocentric individuals respond more positively (attitude towards the ad and self-brand congruity) to localization and glocalization advertising strategies compared to a globalization strategy, while lowly ethnocentric individuals do not respond differently to these strategies. The practical and theoretical implications as well as suggestions for further research are discussed.
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Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. "Self-Brand Congruity and Brand Communication." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch069.

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Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers' ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychological reasons behind the Indian consumers' preferential patterns of the levels of advertising adaptation. A 2 (local celebrity, global celebrity) x 2 (local verbal cues, global verbal cues) full factorial between-subjects experiment is set up with 219 Indian consumers. Ethnocentrism is measured at the individual level. Results show that highly ethnocentric individuals respond more positively (attitude towards the ad and self-brand congruity) to localization and glocalization advertising strategies compared to a globalization strategy, while lowly ethnocentric individuals do not respond differently to these strategies. The practical and theoretical implications as well as suggestions for further research are discussed.
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Chu, Shu-Chuan, and Yeuseung Kim. "The Influence of Perceived Interactivity of Social Media Advertising and Voluntary Self-Disclosure on Attitudes and Intentions to Pass-Along." In Handbook of Research on Effective Advertising Strategies in the Social Media Age. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8125-5.ch016.

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Social media provide advertisers with opportunities to disseminate advertising and develop relationships with consumers in an interactive environment. To gain an understanding of this current advertising platform, this chapter examines how the perceived interactivity of an ad in social media and consumers' voluntary self-disclosure affect attitude toward an ad, attitude toward a brand, and pass-along intentions. An online experiment was conducted to test the hypotheses and answer the research question. Contrary to the prediction, a highly interactive social media ad was not more effective than a low-interactive one. High voluntary self-disclosure individuals had more favorable attitudes and intentions to pass-along the ad. Theoretical and practical implications for social media advertising are discussed.
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Kristó-Nagy*, István T. "Who Instigated Violence: A Rebelling Devil or a Vengeful God?" In Violence in Islamic Thought from the Qur'an to the Mongols. Edinburgh University Press, 2015. http://dx.doi.org/10.3366/edinburgh/9780748694235.003.0006.

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The contrast between the attitude towards violence of the God of the Old Testament and the God of the New Testament was already explored by Marcion (d. c. 160 ad) before the advent of Islam and has been rediscovered again and again since.1 Marcion saw the former as the creator of the world and God of the law and the latter as the good God, the God of love.2 The character of the former reflects a community’s need for sanctified social norms, while the character of the latter shows the community’s and the individual’s longing for the hope of salvation.3 The God of the Qurʾān is also one of punishment and pardon. This chapter investigates the former aspect and focuses on: (1) the appearance of evil and violence in the universe as described in the Qurʾān; (2) the philosophical-theological questions revealed by this myth; and (3) its social implications.
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Conference papers on the topic "Attitude towards ad"

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Gulyás, Klára. "Paradigmaváltás a cigány népismereti oktatásban." In Agria Média 2020 : „Az oktatás digitális átállása korunk pedagógiai forradalma”. Eszterházy Károly Egyetem Líceum Kiadó, 2021. http://dx.doi.org/10.17048/am.2020.254.

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A cigányokról közvetített történelmi ismeretek alapvető nehézsége elsősorban abból adódik, hogy a cigányok, mint transznacionális csoport története különös történelem. A magyarországi cigányok története – a sajátos történelmi viszonyok miatt – kizárólag a többségi társadalom történetének részeként értelmezhető. A magyarországi cigányok történetét a többségi társadalom történetével párhuzamosan, annak szerves részeként való bemutatása módszertani indokoltsága mellett más, többek közt pedagógiai vonatkozásban is döntő jelentőségű. Egyrészt a többségi társadalomhoz tartozó diákok számára lehetősé
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Gauzente, Claire. "Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study." In 2008 19th International Conference on Database and Expert Systems Applications (DEXA). IEEE, 2008. http://dx.doi.org/10.1109/dexa.2008.79.

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Diehl, Sandra, Barbara Mueller, and Ralf Terlutter. "Corporate Social Responsibility and Advertising: The Influence of Humane Orientation Appeals on International Consumer Attitudes toward the Ad and Product." In Annual International Conference on Journalism & Mass Communications. Global Science & Technology Forum (GSTF), 2012. http://dx.doi.org/10.5176/2301-3729_jmcomm12.90.

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Reports on the topic "Attitude towards ad"

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Rashid, Md Sanuwar, and Sang-Eun Byun. Consumers' Information Processing and Attitude Toward an Ad: The Moderating Role of a Product Type. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1809.

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