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Journal articles on the topic 'Attitude towards ad'
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1
Raharjo, Wahyu, and Widyastuti Widyastuti. "Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce." BISMA (Bisnis dan Manajemen) 11, no. 2 (April 1, 2019): 117. http://dx.doi.org/10.26740/bisma.v11n2.p117-130.
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There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention.
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Jain, Varsha, Subhadip Roy, and Advita Pant. "Effect of colour and relative product size (RPS) on consumer attitudes." TRANSNATIONAL MARKETING JOURNAL 1, no. 1 (October 2, 2013): 41–58. http://dx.doi.org/10.33182/tmj.v1i1.420.
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Colour and visuals are used extensively by the advertisers of different product categories to attract consumer attention and create favourable attitude. Based on this premise, the present study aimed to explore the effect of colour and relative product size on the consumer attitudes incorporating the moderating role of product familiarity. An experimental design was used, with a sample size of 420 respondents of 18-25 years in a 3 (Product Size: Large/Med/Small) X 2 (Ad Colour: CL/BW) X 2 (Gender: Male/Female) full factorial design. The dependent variables were attitude towards the advertisement, attitude towards the brand and purchase intention with product familiarity as the moderating variable. Colour scheme of the ad was not found to have any effect on the consumers’ attitude, while medium size of the product relative to the ad size was found to be the most preferred option. Product familiarity was found to have significant moderating impact. Females were more influenced by the colour and picture size as compared with males. Implications for practitioners in designing ad content and layout are discussed.
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BAYRAK MEYDANOĞLU, Ela Sibel, Ahmet Mete ÇİLİNGİRTÜRK, Rıza ÖZTÜRK, and Müge KLEIN. "AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING." Business & Management Studies: An International Journal 8, no. 2 (June 25, 2020): 1424–54. http://dx.doi.org/10.15295/bmij.v8i2.1467.
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The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that informativeness, entertainment, novelty, interactivity and self-efficacy have a positive effect on advertising value while irritation and deceptiveness have a negative effect. It was also proposed that ad value affects consumers’ attitudes positively. To test the proposed hypotheses, online surveys were conducted among a group of 365 respondents in Germany and a group of 391 respondents in Turkey. The survey results were then tested by Structural Equation Modeling (SEM). Contrary to expectations, the proposed research model as a whole did not fit and the hypotheses were not supported for Turkish consumers. For German consumers the model was fitted and the hypotheses were supported.
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Vera, Jorge, and Marco Espinosa. "CONSUMER INVOLVEMENT AS A COVARIANT EFFECT IN RETHINKING THE AFFECTIVE-COGNITIVE RELATIONSHIP IN ADVERTISING EFFECTIVENESS." Journal of Business Economics and Management 20, no. 2 (March 7, 2019): 208–24. http://dx.doi.org/10.3846/jbem.2019.8099.
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The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through attitude towards the ad and advertising cognition. Advertising media type combined with age is tested as a moderating variable (younger/digital vs. older/traditional). With a sample of n = 307 consumers, a structural statistical path model is implemented to empirically test the hypotheses. It is found that involvement has an effect on attitude towards the ad and on ad cognition. Thus, it is established that the ad cognition variable, rather than attitude towards the ad, has a strong statistical effect on behavioural intentions. The model suggests that the level of the consumer’s attention to the ad depends on her/his degree of involvement with the product. Also, the evidence tends to indicate that the cognitive process through which the consumer builds purchase intentions is similar in both communication channels irrespective of age difference.
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Estrada, Marta M., Diego Monferrer, Miguel A. Moliner, and Javier Sánchez. "Attitudes Towards Ads and Age. A Study in Seniors." Revista Brasileira de Marketing 13, no. 3 (August 11, 2014): 01–16. http://dx.doi.org/10.5585/remark.v13i3.2725.
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Older adults make up one of the markets with the greatest potential in the future. It is essential that businesses take the diversity within this group into account, and perform segmentation in order to obtain a favorable attitude towards the ad. The potential for segmentation by chronological age has been called into question in recent years, with cognitive age emerging as the main alternative. This research aims to analyses the relationship between the variables of attitude towards the ad, attitude towards the brand and purchasing intention among older adults, noting the moderating effect of the joint use of chronological age and cognitive age on these items.DOI: 10.5585/remark.v13i3.2725
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Alvi, Muhammad Umer. "ATTITUDE OF CONSUMERS AND ISSUE OF CREDIBILITY IN FACEBOOK ADVERTISING OF COUNTERFEIT PRODUCTS." Journal of Marketing Strategies 1, no. 1 (July 24, 2021): 1–21. http://dx.doi.org/10.52633/jms.v1i1.1.
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One of the reasons affecting the perception of consumers and their attitude towards buying the product is the credibility of Facebook Advertisement and the Counterfeit Product. In this modern age where consumers are well aware of the products. They research thoroughly about the product before proceeding towards the last stage of the buying cycle. Social Media Platforms have made our lives easier. Everything we want to know is at our fingertips. However, research studies on SNS's and how they are perceived by their users are relatively limited especially how online factors influence users' perceptions and attitudes towards advertising of Counterfeit products on SNS's. This paper aims to examine the online factors that influence consumers' perceptions and attitudes towards advertising counterfeit products on Facebook. A total of 30 respondents participated in our research paper. The results suggest that there are five online factors that significantly influence consumers’ attitudes toward advertising on Facebook. The factors are Credibility, Entertainment, Perceived Interactivity, Privacy and Ad Avoidance. The results of this study revealed that the independent variables have a significant effect and positive influence on the dependent variable. All hypotheses were accepted. The study helps in understanding the consumer attitude towards the Facebook advertisement of counterfeit products.
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Ganesan, Muruganantham, and Esther Princess George. "A study on the effectiveness of aesthetically appealing print recruitment advertisement." Management Research Review 42, no. 4 (April 15, 2019): 506–20. http://dx.doi.org/10.1108/mrr-01-2018-0023.
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Purpose The purpose of this paper is to assess the nature of intervention of job seeker’s perception of organizational attraction and attitude toward ad and organization in the application intention produced by aesthetics of print job ads. Design/methodology/approach An aesthetically appealing faculty-opening job advertisement was used as stimuli and around 250 responses to an administered questionnaire were collected from among job seekers in the academic domain. Partial least square structural equation modeling (PLS-SEM) was used to test the hypothesis. Findings According to the results of the study, aesthetic features of print recruitment ad, even though insignificant in directly inducing job seeker intention to apply, significantly enhanced their organizational attraction and attitudes, and thereby, their application intention. Therefore, job seeker’s perception of organizational attractiveness and attitude were found to full mediate this relationship, regardless of the job seekers’ degree of familiarity with the organization. Practical implications This study encourages recruiters in the academic job sectors to design and administer aesthetically appealing job advertisements to maximize the high talent pool of applicants from which to choose. Originality/value This study is the first of its kind in the Indian context in terms of print recruitment advertising. This study is also original in reporting organizational attraction and attitude towards ad and organization as mediators of application intention produced by ad aesthetics.
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Sarno, Virginia, and Rosa Malgeri Manzo. "Italian companies’ attitude towards GM crops." Nutrition & Food Science 46, no. 5 (September 12, 2016): 685–94. http://dx.doi.org/10.1108/nfs-11-2015-0142.
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Purpose Genetically modified organisms (GMOs) are a consolidated reality. While consumers are opposed to the introduction of GMOs in Italy, little or nothing is known about the companies’ attitude. For this reason, this work is focused on companies. This research aims to understand the problems, the possible solutions and the opinions of farms on the role of GMOs to arrive at a judgement based on the representation of various positions. Design/methodology/approach This paper was made possible thanks to a direct survey on the field. In particular, the work provides a significant number of interviews directed to livestock farms; a logical sequence of questions that allow you to understand the attitude and the willingness of companies and if there is a future propensity to transgenic cultivation; and the creation of an ad hoc analysis on the behaviour of farmers. Findings Thematic analysis revealed that GMOs are the only valid research to the advancement of agriculture, able to guarantee our companies productivity improvements. This technique could solve many problems related to agriculture, such as the possibility of future saving on crops. Originality/value There is a lot of research on GMOs. The research behind this paper is different, because it is a research carried out throughout all the country, from the point of view of businesses.
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Lin, Ker-Neng, Yi-Chu Liao, Pei-Ning Wang, and Hsiu-Chih Liu. "Family members favor disclosing the diagnosis of Alzheimer's disease." International Psychogeriatrics 17, no. 4 (September 27, 2005): 679–88. http://dx.doi.org/10.1017/s1041610205001675.
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Background: Past negative attitudes towards patients with Alzheimer's disease (AD) have changed in recent years. However, the disclosure of AD diagnosis to patients and family remains an unresoved issue. In this study, we surveyed the family members of neurological patients in Taiwan for the purpose of assessing their attitudes towards the disclosure of AD diagnosis.Methods: The study sample consisted of family members (150, age range 23–89 years, mean 55.0±14.3) who accompanied patients to a neurology outpatient clinic from September 15 to November 24, 2003. The subjects were given an Attitude Questionnaire on AD Disclosure.Results: An overwhelming majority (93%) of subjects favored disclosure of the diagnosis if, hypothetically, they personally were affected by AD. However, a smaller majority of family members (76%) favored disclosure of the diagnosis to current AD patients. Reasons for favoring disclosure included a patient's or family member's right to know, the possibility of assistance in coping with and understanding dementia, and slowing down the progression of the disease by early treatment, as well as the increased probability of accepting treatment and life activity training. Reasons for favoring the withholding of disclosure included the risk of causing the patient emotional disturbance, worsening the disease, the irrelevance of disclosure to drug therapy, and the possibility of causing suicidal ideation. Subjects' attitudes towards disclosure of AD diagnosis were unaffected by their knowledge of dementia, the presence of a family member with AD, their role as the primary caregiver, the length of time that AD symptoms persisted, and the number of hours per day spent in caring for AD patients.Conclusions: In Taiwan, family members of neurological patients strongly favor being informed and the disclosure of AD diagnosis to the family.
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Suryadinningrat, Fickar. "PROFIL TIPE TESTIMONIAL ONLINE PADA PRODUK KOMPUTER TERHADAP SIKAP ATAS IKLAN & SIKAP ATAS PERILAKU MEMBELI." JPPP - Jurnal Penelitian dan Pengukuran Psikologi 1, no. 1 (October 30, 2012): 85. http://dx.doi.org/10.21009/jppp.011.12.
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Abstract With increasing, product line sales consumers not only in the real world of shopping mall, or the department store now the use of technology enables the consumer can do shopping activity over the internet.With just open, computer facility and typed site desired then transaction activity can be done.Still many consumers have limited in doing online activities shopping. Consumers like shopping buying clothes, sometimes only online electronics and computer. Consumer spending often doing online activities can diperngaruhi by a variety of factors, among other activities, product interesting advertising mounted coquet.Advertising is a process involving communication sponsor certain.Testimonials is part of an advertising, any type testimonials advertising surveyed: experts, celebrity and ordinary people. Testimonials through the ad will impact consumers, to attitude this attitude can be attitude toward advertising, attitude toward brands, attitude toward behavior.This research purposes to perceive the difference between profile type testimonials other experts, artist, and people ordinary online on the computer products with the advertising and attitudes of behavior membeli.metode used in this research is research methods descriptive. These studies have samples 32 responden. From this research result that there are differences type testimonials online at the computer products with the advertising and attitudes of behavior buy.Turns experts has a higher value than artist and ordinary people.even though artist had a low value on advertising and with the attitude of behavior buy.Researchers assumed that experts have preference better in the use of computers on celebrities and ordinary people. Key word : Type Testimonials , Attitude toward advertising, Attitude towards Behavior of buy
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Anggeliana, Dhea, Muhammad Gunawan Alif, and Christian Haposan Pangaribuan. "The Effectiveness of Gojek’s Product Placement in Keluarga Cemara Movie towards Purchase Intention." Journal of Business, Management, and Social Studies 1, no. 1 (May 19, 2021): 58–68. http://dx.doi.org/10.53748/jbms.v1i1.11.
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Objective – This study explores the influence of product placement towards purchase intention while assessing the effectiveness of the ad determined by aspects of prominence, celebrity endorsement, modality, attitude towards movie and attitude towards brand.Methodology – This type of research was a quantitative method using associative research approach and measured by regression method. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 184 respondents in Jakarta, Indonesia, in May 2019.Findings – The research found that modality does have a direct and significant effect on attitude towards the movie, attitude towards the brand, and purchase intention. We also find that celebrity endorsement has an impact on attitude towards the brand and purchase intention, not on attitude towards the movie. Prominence does not seem to have any relationship with all dependent variables.Novelty – Although research has investigated product/brand placement, we extend the literature by investigating modality, prominence, and celebrity endorsement.
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Hashim, Nor Hazlina, Normalini, and Norhazlina Sajali. "The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention." Global Business Review 19, no. 5 (August 6, 2018): 1187–206. http://dx.doi.org/10.1177/0972150918788746.
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The purpose of this research is to study consumer attitude towards mobile advertising in Malaysia, and whether this attitude results in the intention to purchase the products or services advertised. This article reports on the results, based on factors such as entertainment, informativeness, irritation and credibility, which the research framework derives from Ducoffe (1996, Advertising value and advertising on the Web, Journal of Advertising Research, 36(5), 21–35) and Mackenzie (1989, An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context, Journal of Marketing, 53(4), 48–65). Attitudes towards behaviours, and subjective norms, based on the research by Ajzen (1991, The theory of planned behaviour, Organizational Behaviour & Human Decision Processes, 50(2), 179–211), are included in understanding consumer intention. A survey is conducted on 150 respondents, and the partial least squares analysis is used to determine the antecedents of mobile advertising that lead to consumer acceptance of mobile advertising, and the resulting intention to purchase. Results show that the advertising message content has the largest impact on attitude in advertising that is done via mobile phone. Attitudes towards mobile advertising are linked to the intention to purchase the product or services advertised. The main implication of the study shows that marketing managers should focus their marketing communication on mobile advertising, and increasing the attractiveness of this form of advertising, so as to reflect consumers’ intention to purchase. This study opens a new channel of communication for multiple unexamined matters concerning the mobile advertising industry. Based on the results, a number of recommendations are proposed and suggestions for future studies are made.
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Faiz, Rafia, Humaira Asad, Dilawayz Paracha, and Rehan Ahmad Faiz. "Understanding Local Cable Advertisements for Small Businesses." Journal of Management and Research 5, no. 1 (December 2, 2019): 1–19. http://dx.doi.org/10.29145/jmr/51/0501001.
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Consumers’ attitude holds central focus in mainstream research in marketing, with abundant research on consumers’ attitude towards digital and online advertisements. Yet, there is scarce research on local area cable advertisements of small businesses. This paper aims to examine the determinants of consumers’ attitude towards advertisements of local area cable networks. Primary quantitative data from 300 viewers of local area cable channels located in Lahore, Pakistan was collected to examine the hypotheses. Our findings suggest that entertainment and credibility are positively associated with the consumers’ attitude towards local cable advertisements. However, ad perception does not show any significant relation with consumers’ attitude towards local cable advertisements. These results have significant implications for small businesses in crafting effective promotional policies and strategies for approaching their target consumers. By focusing on the entertainment and credibility factor, small businesses can also position their brands in limited budget.
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Amali, Muhammad Thoyib. "PENGARUH TERPAAN IKLAN ONLINE DAN KELOMPOK REFERENSI TERHADAP PERILAKU ADOPSI GO-JEK DI KOTA SEMARANG YANG DIMEDIASI OLEH SIKAP KONSUMEN." Jurnal Audience 2, no. 1 (July 24, 2019): 1–19. http://dx.doi.org/10.33633/ja.v2i1.2692.
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AbstrakBerlandaskan pada teori difusi inovasi, penelitian ini bertujuan untuk menganalisis dampakterpaan iklan online dan kelompok referensi terhadap perilaku adopsi GO-JEK yang dimediasioleh sikap konsumen. Penelitian ini dilakukan pada 100 responden yang tersebar di KotaSemarang. Teknik analisis yang digunakan adalah teknik analisis jalur menggunakan SmartPLS3.0. Berdasarkan pengujian hipotesis yang ada, terpaan iklan online dan kelompok referensimemiliki pengaruh signifikan terhadap perilaku adopsi GO-JEK, di mana sikap konsumenmengambil peran sebagai mediasi parsial pada hubungan variabel-variabel tersebut. Hasilpenelitian ini menunjukkan bahwa paparan iklan online dan kelompok referensi tidak sertamerta mempengaruhi perilaku adopsi GO-JEK, tetapi lebih membentuk sikap terhadap GOJEK,yangkemudianmemengaruhiperilakuadopsipada GO-JEK itu sendiri.Melihatnilai sikapkonsumenyangrendahdalamindikatorkemudahanmenemukandriverpenelitimenyarankanagarpihak GO-JEK memperluas penyebarandriver.Kata Kunci: Terpaan Iklan Online, Kelompok Referensi, Sikap Konsumen, Adopsi GO-JEK AbstractBy implementing the innovation diffusion theory this research has aims to analyze the impactof online ad exposure and reference group on GO-JEK adoption behaviour with the mediatingrole of consumer attitude. This research was interviewing 100 respondents spreaded acrossSemarang City. The analysis technique used was path analysis using SmartPLS 3.0. Based onthe existing hypothesis testing, online ad exposure and reference group has a significant effecton GO-JEK adoption behaviour where the consumer attitude taking role as a partial mediationon the relation of those variables. The study indicates that online ad exposure and reference group does not necessarily affect GO-JEK adoption behavior, but rather shapes attitudes towards GO-JEK, which then influences adoption behaviour on GO-JEK it self. Based on the lowvalue of consumers attitude on finding the drivers, we suggest GO-JEK to expand their driverdeployment.Keywords: Online Ad Exposure, Reference Group, Consumers Attitude, GO-JEK Adoption
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Cara, Corina, and Tudor Tocila. "Endorsements’ Effects of one Branded Service on Attitude, Purchase Intention and Intention of Recommendation Towards the Service Category." Annals of the Alexandru Ioan Cuza University - Economics 62, s1 (October 1, 2015): 65–73. http://dx.doi.org/10.1515/aicue-2015-0037.
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Abstract The study focuses on the effectiveness of endorsement strategies in the beauty service industry. We refer an effective endorsement strategy as a strategy where the endorser is perceived as trustful and we assume that trustworthiness leads to an attitudinal or behavioural change. This quantitative research aims to identify the changes in attitude, purchase intention and intention of recommendation based on the perceived credibility derived from three different sources of endorsement - celebrities, experts and typical satisfied consumers. 426 subjects participated on an online survey. Their attitudes and intentions related to the service category were measured before and after they were exposed to an ad layout for one branded service. All the tracked changes were significant, leading endorsement to make positive changes in purchase and recommendation intentions, but negative changes in attitude. Differences between consumers and nonconsumers and between males and females were analysed.
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Khatri, Asmita, and Regina Singh. "Knowledge and attitude towards nursing profession among male secondary level students." Journal of Kathmandu Medical College 9, no. 3 (September 30, 2020): 137–43. http://dx.doi.org/10.3126/jkmc.v9i3.36412.
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Background: Nursing profession is stereotyped worldwide. In Nepal, the enrollment of males in nursing education was initiated in 1986 AD with allocation of 10% seats, which stopped after enrollment of four batches only. Nepal Nursing council has announced 15% allocation of nursing seats to male students from academic year 2018/19 AD but only a few number of males have been enrolled.
Objectives: The aim of this study was to determine the knowledge and attitude towards the nursing profession among male secondary level students.
Methodology: A descriptive cross-sectional study was conducted by employing multi-stage sampling technique in June, 2019. Random list of secondary schools of Kathmandu district was created followed by proportionate stratified random sampling among 80% of male students studying in grades nine and ten from initial ten schools from the randomized list. The sample size was 388. A self-structured questionnaire was administered. Data was analyzed in SPSS version 20 by using frequency, percentage, mean, chi-square test and pearson’s correlation coefficient.
Results: Out of 388 respondents, only 55.4% had adequate knowledge and only 53.4% had a more positive attitude towards the nursing profession. Significant association was found between knowledge towards the nursing profession with two of the socio-demographic variables grade of student and respondent’s family, friends and relatives in the nursing profession.
Conclusion: The study showed inadequate knowledge and less positive attitude towards the nursing profession. Educational programs regarding different aspects of nursing profession should be planned timely by professional nursing organizations, nursing colleges and secondary schools of Nepal which would create a positive impact in enrollment of male nursing students in coming academic years.
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Ha, Eun-Ju, and Mee Ock Gu. "Factors Affecting Intention of Signing an Advanced Directives in Cancer Patients." Journal of Korean Academy of Fundamentals of Nursing 28, no. 1 (February 26, 2021): 121–32. http://dx.doi.org/10.7739/jkafn.2021.28.1.121.
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Purpose: The purpose of this study was to identify factors affecting intention to sign an Advanced Directives (AD) in cancer patients.Methods: A descriptive correlational study design was used. Participants were 173 adult cancer patients in outpatient and inpatient departments at the cancer center of G University Hospital located in J city. Data were collected from February 25 to August 30, 2019. Data were analyzed using x<sup>2</sup> test, independent t-test, and multivariate logistic regression with SPSS/WIN 24.0.Results: Factors influencing an intention to sign an AD in cancer patients were job status (OR 2.81, 95% CI=1.20~6.56), whether or not any acquaintances had signed an AD (OR 51.48, 95% CI=3.76~704.71), proper time to sign an AD (when diagnosed with end-stage: OR 0.28, 95% CI=0.10~0.80; when near death: OR 0.09, 95% CI=0.02~0.46; reference: when healthy), discussion with family members about signing an AD (OR 15.87, 95% CI=2.28~110.54) and attitude towards AD (OR 6.50, 95% CI=1.23~34.38).Conclusion: In order to increase the intention to sign an AD in cancer patients, the development and implementation of nursing interventions to promote a positive attitude towards AD is highly recommended. Further, encouraging discussion with family members about signing an AD is recommended, and helping cancer patients to recognize that signing an AD is appropriate at a time when it is possible to make a treatment decision rather than when the patients has been diagnosed with end stage cancer.
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Fung, Maggie S. K. "An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong." Young Consumers 18, no. 1 (April 18, 2017): 1–18. http://dx.doi.org/10.1108/yc-07-2016-00620.
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Purpose The purpose of this paper is to test eight hypotheses to understand the relationship between information (Cervical Cancer Prevention (CCP) advertisements via endorser types and advertising appeals), motivation (attitude and effectiveness towards advertisements, audiences’ reported self-health consciousness, motivation to learn more information) and behaviour intentions (accept and intent to receive CCP vaccination) using the information-motivation-behavioural skills (IMB) model. Design/methodology/approach An experimental study was conducted using a sample of 668 young people aged 18-25 in Hong Kong. Participants were asked to respond to questions relating to self-health consciousness, motivation to learn more information, attitudes and effectiveness towards the assigned print advertisements randomly drawn from a set of eight (4 × 2 full-factorial) experimental designs and behavioural intentions. Findings Results revealed that celebrity endorsers had the most effective CCP ad appeal among young consumers regardless of advertising appeal in Hong Kong. The findings suggested that highly self-health conscious young people are motivated to learn more information about CCP and have a more positive attitude and effectiveness towards the CCP advertisement. Furthermore, effective advertisement predicts higher motivation and behavioural intention, whereas higher “self-health consciousness” and “motivation to learn more information” predicts more positive advertisement attitude. Originality/value By investigating young consumers’ attitude and effectiveness towards CCP advertisements, this paper aimed to expand the knowledge of previous studies and contribute to advertising theory by focusing on CCP aspects in Hong Kong context.
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Lichtlé, Marie-Christine. "The effect of an advertisement’s colour on emotions evoked by attitude towards the ad." International Journal of Advertising 26, no. 1 (January 2007): 37–62. http://dx.doi.org/10.1080/02650487.2007.11072995.
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van Esch, Patrick, Denni Arli, Jenny Castner, Nabanita Talukdar, and Gavin Northey. "Consumer attitudes towards bloggers and paid blog advertisements: what’s new?" Marketing Intelligence & Planning 36, no. 7 (October 1, 2018): 778–93. http://dx.doi.org/10.1108/mip-01-2018-0027.
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Purpose Reports show that 6.77m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored consumer attitudes toward bloggers and their advertising. Therefore, an effort to discover how paid blog advertisements influence consumer attitudes toward bloggers and the products they advertise will help marketers gain an understanding of how to use bloggers as paid sponsors to influence consumer purchase intent. Using online survey approach, a study recruited participants (n=210) through an online survey platform (MTurk). The results indicated that the similarity between the consumer and the ad creator is an important psychological reason why consumers are more likely to perceive advertisements as more authentic, more affective, less deceptive and more credible, and they are thus more likely to trust the blogger. On the other hand, the importance of ad attribute (authenticity) does not significantly influence consumers’ intention to purchase products advertised by a blogger. As consumers are becoming more skeptical of advertisements, blogs need to be entertaining and a pleasure to view. Not only does the content need to be interesting, the design, flow and clarity of the blogs must also be considered important factors. In addition, advertising needs to be believable, credible and honest. In the online world, trust and credibility are still paramount in attracting consumers’ engagement; hence, promoting companies’ products and services through blogs can be an effective strategy to lower consumer skepticism barriers. The paper aims to discuss these issues. Design/methodology/approach Participants answered questions about their attitudes toward bloggers and their advertising when purchasing products in an online retail environment. Furthermore, participants also answered questions about their perceived trust in the bloggers themselves as well as the authenticity and credibility of the brand-related communication received from bloggers. Moreover, they reported on their attitudes toward how deceptive they considered bloggers and their advertising to be. Finally, participants reported how paid blog advertisements influence their purchase intent. Findings Similarity toward the ad creator is an important psychological reason behind consumers’ attitude toward blogs. Consumers who follow a blog often have the same interests and are thus more likely to support bloggers. This idea can be used as a segmentation strategy to reach particular consumers. Consumers who perceive similarity with the ad creator are more likely to recognize the ads as more authentic, affective, credible and trustworthy as well as less deceptive, regarding the blogger. Blogs need to be entertaining and a pleasure to view. Not only does the content need to be interesting but the design, flow and clarity of the blog are also important factors. Blog advertising needs to be believable, credible and honest. In the online world, trust and credibility are still paramount in attracting consumers’ engagement with the website, bloggers or social media. Originality/value Trust in the blogger did not influence consumers’ purchase intent; however, it did influence their attitude toward how similar they are with the blogger. In an online shopping environment, the human touch and personal contact between consumers and retailers has been lost. Consumers often leave the online transaction due to a lack of trust. Therefore, bloggers can be replacements for the missing “salesperson” in online interactions. Companies can use bloggers as the mediating person to reach their intended audiences, bridging the gap between the company and consumers.
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Munjin, Shidqy. "WOMEN'S ACTIVITIES IN THE LIFE OF MUHAMMAD (570-632 AD)." International Journal of Islamic Khazanah 9, no. 2 (July 14, 2020): 41–47. http://dx.doi.org/10.15575/ijik.v9i2.9020.
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The main problem in this study is to uncover three problems related to women in the time of Muhammad. First, regarding the position of women during the time of Muhammad. Second, concerning the extent of women's involvement in various activities during the time of Muhammad, both in the period before and after it. Third, what problems were faced by women at that time and how they affected their activities. This research is based on the library research of the earliest classic books in the UIN SGD Bandung Library and the al-Musaddadiyyah Garut Foundation Library, such as Ibn Ishaq, Ibn Hisham, al-Waqidi, Ibn Sa'd, and al- Tabari. The results of this study indicate that Muhammad was a person who cared deeply about human rights especially those relating to women. This conclusion is proven by his attitude which always defends the oppressed. He always displayed this defence attitude before being appointed as a prophet, and even more firmly when he was appointed as a prophet. The different characteristics of Muhammad's attitude towards women before and after the prophecy were influenced by economic factors, security, and the social system that prevailed in each of these periods.
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Dewi, Adhita Maharani. "PENGARUH IKLAN ONLINE MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN BAGI PENINGKATAN PENJUALAN PRODUK KULINER LOKAL." Ekonika : Jurnal ekonomi universitas kadiri 3, no. 1 (April 5, 2018): 1. http://dx.doi.org/10.30737/ekonika.v3i1.78.
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This study examined the Influence of Online advertising Via Instagram consisting of attitude towards the ad, ad recall and clik throught rates, against the decision of the purchase for the increased sales of Local Culinary Products.The purpose of this research was to describe the activity of young culinary entrepreneurs in social media that is instagram the current phenomenon of increased numbers of their accounts as well as how much influence the activity of the young culinary entrepreneurs on instagram can increase sales of local culinary products. With the right marketing activities on instagram can be beneficial against purchasing decisions so that it will enhance local culinary products. sales.This research use questionnaire as a research instrument to get the data from the consumer Pasta Resembles and Markobar1996. In this study the criteria of respondennya i.e. the respondent must as followers, and never eat the product by the number of samples planned is 200 people. Analysis tools that will be used Multiple Linear Regression is to test the influence of the dependent and independent variables.The results of the data processing has been done the third factor i.e. attitude towards the advertising, ad recall and click rates are throught to have simultaneous and partial influence against the purchasing decision. Factor Ad Recall is the most dominant factor and Factor Click Throught Rates is the factor that has the most influence diminished purchasing decisions
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Raja, Md Washim, Sandip Anand, and David Allan. "Advertising music: an alternative atmospheric stimulus to retail music." International Journal of Retail & Distribution Management 47, no. 8 (August 12, 2019): 872–92. http://dx.doi.org/10.1108/ijrdm-08-2018-0157.
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Purpose Studying the role of advertising music (ad music) in a retail context can be an emergence of new marketing practices. The purpose of this paper is to identify the potential usage and utility of ad music as an atmospheric stimulus in contrast to music (retail music) as an atmospheric stimulus. This paper also aims to provide a model, which depicts how ad music could be an alternative to retail music in retail settings with regard to consumers’ attitudinal influence and its optimistic correlation with related marketing outcomes. Design/methodology/approach The paper reviewed the literature related to the role of retail music as an atmospheric stimulus and studies related to the role of music in the ad. Findings Advertising music as an atmospheric stimulus is more likely to influence consumers’ attitude towards advertising music, towards advertising and towards the advertised brand. Contrary to retail music, advertising music as an atmospheric stimulus may help a consumer for ad recall, ad message/brand information recall, brand recall, brand identification and brand recognition. Consequently, advertising music may always have an advantage over retail music with regard to purchase intent, brand choice and financial return. Practical implications This work may encourage the advertisers for the proper usage of ad music as an atmospheric stimulus that may holistically magnify the saliency of advertising theoretically and practically. Originality/value This study is a novel attempt to conceptualise the potential scope of utilisation of ad music in the retail context.
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Lin, Lu, Shujiao Lv, Jinghong Liang, Huiling Li, and Yong Xu. "Level of Knowledge About Alzheimer's Disease Among Nursing Staff in Suzhou and its Influencing Factors." Current Alzheimer Research 16, no. 7 (September 4, 2019): 650–58. http://dx.doi.org/10.2174/1567205016666190726102935.
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Background: With the rapid aging process, an increasing number of individuals will be living with dementia worldwide. A good mastery of knowledge about Alzheimer's Disease (AD) by medical staff has been reported to improve the outcome of patients with AD, making it necessary to assess the level of AD knowledge among nursing staff and address their knowledge deficits in order to upgrade the quality of care and improve quality of life for AD patients. Objective: To assess the level of AD knowledge among nursing staff in Suzhou, using the Alzheimer's Disease Knowledge Scale (ADKS), and analyze its influencing factors. Methods: Nursing staff working in healthcare institutes such as hospitals, community centers, nursing homes, etc. in all the six districts of Suzhou City were selected by convenience sampling. A selfdesigned questionnaire was used to collect general information of the participants, including gender, age, education, professional title, workplace, AD-related training, contact with AD patients, experience in caring for AD patients, etc., and the ADKS scale was used to assess their level of AD knowledge. Results: A total of 1102 in-service nursing staff in Suzhou were included in the study. Univariate analysis showed that age, education, professional titles, bias towards AD patients, AD-related training, contact with AD patients, experience in caring for AD patients were the influencing factors of the total ADKS score; multivariate analysis indicated that age, bias towards AD patients, and contact with AD patients are independent influencing factors of the level of AD knowledge among nursing staff in Suzhou. Conclusion: Mastery of AD knowledge among the nursing staff in Suzhou is not satisfactory. It is urgent to change the nursing staff’s negative attitude towards AD and put into effect AD-related health education and training courses so that nursing staff can upgrade their level of AD knowledge and provide better care in order to improve the quality of life for AD patients.
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Bauer, Brittney C., Clark D. Johnson, and Nitish Singh. "Place–brand stereotypes: does stereotype-consistent messaging matter?" Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 754–67. http://dx.doi.org/10.1108/jpbm-10-2017-1626.
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Purpose The purpose of this paper is to address an overarching question: Does matching consumer place–brand associations with stereotype-consistent messaging affect consumer perceptions of an advertisement? Design/methodology/approach This paper presents two experiments that examine participants’ differing evaluations of advertisements under various experimental conditions. Study 1 examines the match of place–brand warmth versus competence stereotypes and the use of symbolic versus utilitarian advertising messaging for both new foreign and domestic brands. Study 2 examines this match for global brands. Findings The paper reveals that stereotype-consistent messaging increases the perceived fit between the advertisement and the brand for new foreign brands but not for new domestic or global brands. Furthermore, in a post-hoc analysis, this congruence is found to improve attitude towards the brand, purchase intentions and brand response, through the mediating effect of attitude towards the ad. Originality/value Place–brand stereotypes impact consumer attitudes and opinions regarding brands from different countries. This paper applies two universal social judgment dimensions from social psychology—warmth and competence—to the novel context of advertising messaging to examine previously unexplored facets of the place–brand image.
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Newton, Joshua D., Jimmy Wong, and Fiona Joy Newton. "Listerine – for the bridesmaid who’s never a bride." European Journal of Marketing 50, no. 7/8 (July 11, 2016): 1137–58. http://dx.doi.org/10.1108/ejm-06-2015-0321.
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Purpose While the potential benefits of integrating humour into advertisements are widely understood, the reasons why these effects emerge are not. Drawing on literature about the impact of psychological feelings of power, this research aims to examine how power motivation interacts with the presence of disparaging humour in ads to influence ad-related outcomes. Design/methodology/approach Following the measurement (Study 1) or manipulation (Study 2) of power motivation, participants viewed an ad featuring either disparaging humour or one of the following alternatives: no humour (Study 1) or non-disparaging humour (Study 2). Sense of superiority, brand attitude, ad claim recall and the perceived humorousness of the ad were then assessed. Findings Featuring disparaging humour in an ad increased participants’ sense of superiority, but only among those with high power motivation. Among such participants, this heightened sense of superiority increased the perceived humorousness of the disparaging humour (Studies 1 and 2), induced more favourable attitudes towards the brand featured in the ad (Studies 1 and 2) and enhanced ad claim recall (Study 2). These effects did not, however, extend to ads featuring non-disparaging humour (Study 2), indicating that it was the presence of disparaging humour, and not humour per se, that was responsible for these effects. Originality/value These findings break open the “black box” of humour by identifying why consumers perceive disparaging humorous content to be funny, when this effect will occur and what impact this will have on advertising-related outcomes.
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Fuente, Diego, Enrique Cantón, Francisco Montes, and María Ángeles Sanruperto Abella. "Aggression towards Referees in Amateur Football in Spain: A Loglinear Approach." Universitas Psychologica 18, no. 3 (October 16, 2019): 1–13. http://dx.doi.org/10.11144/javeriana.upsy18-3.araf.
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Aggressive behavior towards football referees is becoming increasingly common, and as a result we are getting used to it and coming to see it as an inevitable and intrinsic element of football matches. Spectators, players and coaches are all prone to take this view. This article studies how the types of aggression shown by these three groups towards the referee are related to one another, and how they are perceived by the referee, in amateur football. For this purpose, the phenomenon was assessed, using an ad-hoc form, both by an expert and by the referee, in 119 regional and youth football matches in the city of Valencia and surrounding municipalities. We analysed the data using a loglinear model, which enabled us to establish that from the referee’s perspective pairs of the above-mentioned groups influenced each other regardless of the attitude of the third group. On the other hand, departing from the traditional idea that aggressive behaviour by one of the groups determines the behaviour of the other two, the analysis of the expert’s opinions on the attitudes of the three groups led us to a model in which their respective actions were independent of one another.
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Liang, Beichen, and Joseph Cherian. "American and Chinese Thinking Styles: Attitude Effects on Holistic and Attribute Ads." Organizations and Markets in Emerging Economies 5, no. 1 (May 30, 2014): 74–89. http://dx.doi.org/10.15388/omee.2014.5.1.14242.
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American (i.e., Western) thinking favors the analytic style, focusing on the focal object and internal attributes; Chinese (i.e., Eastern) thinking favors the holistic style, paying attention to the context and whole system. This research investigates whether such holistic and analytic thinking styles affect attitudes towards holistic ads which contain many types of information (availability, price, company, etc.) and attribute ads which contain only one type of information (product feature). The first study showed that (i) American consumers prefer attribute ads more than Chinese consumers do; (ii) both American and Chinese consumers prefer holistic ads more than attribute ads; and both prefer the holistic ads equally well. The second study showed that the impact of cultural differences in thinking styles on ad attitudes were not influenced by thinking speed – whether the thinking was fast and automatic or whether the thinking was slow and effortful. The stable and verifiable managerial implication is that ad content in the East and West, in the US and China must include more, diverse information.
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Heberle, Antonia, and Heribert Gierl. "When Less Is More: There Must Be a Comprehensible Reason for Using Incompleteness in Advertisements to Improve Brand Attitude." Marketing ZFP 42, no. 3 (2020): 8–36. http://dx.doi.org/10.15358/0344-1369-2020-3-8.
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In print advertisements, product images and words are usually complete. However, some marketers rely on the effectiveness of incompleteness. In such advertisements, a part of the product image and/or some letters of words are missing. We investigated numerous advertisements with incomplete product images or words and found three mental processes through which consumers respond to incompleteness. First, when consumers are exposed to incompleteness, they are normally able to mentally envision the entire product image or read the text correctly. This process is accompanied by feelings of pleasant surprise. Second, incompleteness induces perceptions of ad originality. Third, consumers scrutinise the reason why the marketer used incompleteness; incomplete ads differ in whether consumers understand the reason why the marketer used incompleteness. If people have difficulties understanding this reason, a negative effect on brand attitude is the consequence. In our studies, we tested two types of incompleteness for which consumers comprehended the reason why incompleteness was used (1. incompleteness that emphasises the ad message to increase consumer agreement to this message and 2. incompleteness that induces feelings of humour). For these types, we found that incompleteness improved attitudes towards familiar brands.
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PHENWAN, Tharin, Patsri SRISUWAN, and Tanongson TIENTHAVORN. "Perception of Advance Directive in Thai Women with Cancer: A Qualitative Study." Walailak Journal of Science and Technology (WJST) 16, no. 8 (November 9, 2017): 601–10. http://dx.doi.org/10.48048/wjst.2019.3642.
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Advance Directive (AD) is a medical agreement to ensure that patients’ autonomy is respected. In Thailand, there has been Health Act Legislation to promote the use of a living will, a form of AD, since 2007. However, there is no assessment of its practicability yet. The objective of this study was to explore perceptions and attitudes to living wills by women who were diagnosed with cancer. We conducted semi-structured interviews using a purposive sampling method. Fifteen patients at the gynaecologic oncology clinic from January 2014 to April 2015 joined the study. Participants were instructed to read the living will document designed by the Thai National Health Security Office (NHSO) and asked about 3 aspects; awareness of and attitude towards living wills, comprehension of the document, and decision-making. Final codes were analysed using investigator and data triangulation methods along with content analysis. All participants were in the early stages of cancer. Five women were diagnosed with breast cancer, 7 with cervical cancer, and 3 with ovarian cancer. None of them had heard of living wills before. Three themes emerged; 1) Participants felt overwhelmingly positive about the idea of making an AD with a living will. 2) The document was too complicated for participants. 3) Past experiences about death and terminal illness played a major role in decision-making regarding AD. In conclusion, larger scale assessment of AD in Thailand is recommended. Living wills may be useful tools for making AD in women with cancer but they need to be simplified.
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Miranda, Americo. "Noli adhaerere velle seni mundo." Augustinianum 60, no. 1 (2020): 105–32. http://dx.doi.org/10.5840/agstm20206015.
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Augustine invites Christians to maintain a detached attitude towards this world, an invitation which is largely reflected in the Sermones ad populum. This article studies these sermons to highlight the understanding of the relationship of Christians with pagans who are ultimately called to convert. According to this study, it is through preaching that Augustine christianizes pagans without forgetting other means, especially dialogue and knowledge of the practices of peoples not yet educated in the faith.
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Bezbaruah, Subhalakshmi, and Jay Trivedi. "Branded Content: A Bridge Building Gen Z’s Consumer–Brand Relationship." Vision: The Journal of Business Perspective 24, no. 3 (June 19, 2020): 300–309. http://dx.doi.org/10.1177/0972262920930167.
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The emergence of ad blocking phenomenon is a contemporary threat of today. It has serious damaging consequences for the brands and advertisers. Advertisers are constantly looking for communication formats that are engaging to the consumers, specially to Gen Z consumers as they are a major cohort in the internet. Branded content videos are perceived an apt form of communication to reach this generation. This article observes the effect of branded content videos (BCVs) on Gen Z’s attitude towards the brand (AB), further leading to purchase intention (PI) and resilience towards the negative information (RNI) for the advertised product. The moderating role of celebrity endorsement (CE) between the BCV and brand attitude is also observed. Descriptive research design was employed to conduct the study. A structured questionnaire was created and administered on social media platform, Facebook, from where 470 responses were received. Cronbach’s alpha, exploratory and confirmatory factor analysis, structural equation modelling and hierarchical regression analysis were executed to conduct the data analysis. The results establish that informative BCVs have a more significant effect on brand attitude which further results into purchase intensions and RNI about the marketed product among consumers. It was also observed that CEs do not moderate the relationship between BCVs and brand attitude.
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Gratsianskiy, Mikhail V. "THROWING BALLAST OVERBOARD: THE ATTITUDE OF THE EASTERN ROMAN EMPIRE TOWARDS THE WEST IN THE FIFTH CENTURY AD." Tractus Aevorum 5, no. 2 (2018): 206–17. http://dx.doi.org/10.18413/2312-3044-2018-5-2-206-217.
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Tedeschi, Marcello, Beatrice Luceri, Sabrina Latusi, Donata Tania Vergura, and Cristina Zerbini. "Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style." International Business Research 11, no. 1 (December 19, 2017): 102. http://dx.doi.org/10.5539/ibr.v11n1p102.
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This study extends prior research on sexual appeal advertising by developing a model of consumer responses to explicit sexual stimuli conveyed through different expressive styles (artistic versus provocative). A between-subjects experimental design (N=369) was conducted. The theoretical model includes ad-, brand- and behaviour-related variables. Structural equation modelling was used to estimate the hypothesized relationships.Findings reveal that the use of an artistic format stimulates a better response than the use of images in merely provocative poses. From a female consumer perspective, all paths were positive and significant when exposed to the artistic nudity stimuli, with the only exception of the positive emotions-purchase intention relationship. Results suggest a moderating role of the mode of representing sexual images on attitude-intention relationships. From a male consumer perspective, the response was similar, but any effect was present between attitude towards the advertisement and purchase intention. Support was found for a moderating influence of expressive styles on positive emotion-attitude towards the brand relationship.The paper sheds new lights on the way explicit sexual stimuli can be represented, offering a contribution to improving the communication effectiveness of products and brands that exploit sexual stimuli.
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Kumari, Shyama, and Shradha Shivani. "Female Portrayals in Advertising and Its Impact on Marketing Communication—Pieces of Evidence from India." Management and Labour Studies 39, no. 4 (November 2014): 438–48. http://dx.doi.org/10.1177/0258042x15578022.
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Researchers in different parts of the world have shown great concern on gender stereotyping in advertising. However, very few studies have analyzed the effect of such a message strategy on consumers, more so in the case of India. As per the census data, there is an increase in the literacy rate, education status and work participation rate of women in India. Therefore, it is imperative to assess the consumer responses towards the appropriateness of such a message strategy. A structured questionnaire was administered to 450 respondents comprising males and females in the age group of 20–50 years in the Delhi region. Consumer responses were evaluated to understand the effect of female portrayals in advertising on the dimensions of the following: preference for advertisement, attitude towards the advertisement (with respect to ad liking and believability of the ad), towards the brand (with respect to brand liking, brand recall, brand recognition and brand image) and intention to buy. Demographic factors were also evaluated to assess the impact of female portrayals on consumer evaluations. Several hypotheses were developed and tested in this study. Analysis of variance, T-test, correlation and regression were employed to test the hypotheses. Findings of the study indicate that the portrayal of females in advertisements is associated with ad liking, believability of ad, brand liking, brand recognition, brand recall and brand image, and has a lesser impact on intention to buy. The study also reports new findings on female portrayal and communication impact. Implications for marketing practitioners have also been discussed in the article.
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Sadeghi, Ramin. "The attitude of scholars has not changed towards plagiarism since the medieval period: Definition of plagiarism according to Shams-e-Qays, thirteenth-century Persian literary scientist." Research Ethics 15, no. 2 (May 31, 2016): 1–3. http://dx.doi.org/10.1177/1747016116654065.
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Almost all researchers are familiar with the concept of plagiarism these days. However, many scholars allege that plagiarism and its ethical ramifications are new western concepts that have not existed in scientific and literary history. In their opinion, using the ideas of others was allowed liberally in past academic and literary communities. I have presented the definition of “plagiarism” according to Shams-e-Qays, a great Persian literary scientist of the thirteenth century AD, to show that this is not the case and that the attitude towards plagiarism was even more strict in ancient times.
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Suttanon, Plaiwan, Keith D. Hill, Catherine M. Said, Karin N. Byrne, and Karen J. Dodd. "Factors influencing commencement and adherence to a home-based balance exercise program for reducing risk of falls: perceptions of people with Alzheimer's disease and their caregivers." International Psychogeriatrics 24, no. 7 (January 23, 2012): 1172–82. http://dx.doi.org/10.1017/s1041610211002729.
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ABSTRACTBackground: Balance exercise is an important component of falls-prevention interventions, with growing evidence that it can be beneficial for people with Alzheimer's disease (AD). However, to implement a balance exercise program successfully for people with AD it is important to consider factors that can affect commencement and adherence to the program. This qualitative study explored these factors.Methods: Ten participants with AD, who had completed a six-month home-based balance exercise program, and their caregivers (n = 9) participated. A phenomenological theoretical framework with semi-structured interviews was used for data collection and analysis.Results: Factors influencing the decision to commence the program were: possible benefits of the program, recommendations from health professionals, value of research, positive attitude towards exercise, and minimizing caregivers’ burden. Factors influencing adherence to the program were grouped under 11 themes: six themes facilitated completion (program characteristics, physiotherapist, exercise recording sheet, caregivers’ support, sense of commitment, and perceived benefit) and five themes were barriers (pre-existing conditions, dislike of structured exercise, absence from home, caregiver's health or commitment, and bad weather).Conclusions: A home-based exercise program with regular support from a physiotherapist and caregiver are key elements facilitating continuing program adherence in people with AD.
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Raza, Syed Hassan, Umer Zaman, Paulo Ferreira, and Pablo Farías. "An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction." International Journal of Environmental Research and Public Health 18, no. 10 (May 15, 2021): 5264. http://dx.doi.org/10.3390/ijerph18105264.
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Owing to the emerging challenges on global food security and the decade of controversies over genetically modified food (hereafter GMF), the present study aims to explore the effects of advertisement framing on health and environmental benefits, sources of perceived risk reduction, and domain-specific knowledge on the acceptance of GMF. The study conducted a quasi-experimental factorial 2 (advertisement message framing: health vs. environmental benefits) × 2 (expert endorsement: present vs. absent) between-subject design involving 300 adult participants from Pakistan. Using a multi-group structural equation model, the four conditions were assigned to each participant group (n = 75) to test the hypothesized relationships. The quasi-experiment results suggested that the advertisement messages (ad-framed) incorporated with the health and environmental benefits, as delineated by experts, can be a viable communication strategy in developing effortless cognitive cues towards GMF acceptance. The pioneer findings validate the significant efficacy of advertisement messages (ad-framed with expert opinions) in reducing perceived risk through augmented objective knowledge that activates the mechanism of favorable development of attitude and acceptance of GMF. The study findings offer strategic directions to policymakers, marketers, and food technologists in raising greater awareness and acceptance towards GMF products.
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Dombrovszki, Aron. "The Unfounded Bias Against Autonomous Weapons Systems." Információs Társadalom 21, no. 2 (June 1, 2021): 13. http://dx.doi.org/10.22503/inftars.xxi.2021.2.2.
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Autonomous Weapons Systems (AWS) have not gained a good reputation in the past. This attitude is odd if we look at the discussion of other – usually highly anticipated – AI-technologies, like autonomous vehicles (AVs); whereby even though these machines evoke very similar ethical issues, philosophers’ attitudes towards them are constructive. In this article, I try to prove that there is an unjust bias against AWS because almost every argument against them is effective against AVs too. I start with the definition of “AWS.” Then, I arrange my arguments by the Just War Theory (JWT), covering jus ad bellum, jus in bello and jus post bellum problems. Meanwhile, I draw attention to similar problems against other AI-technologies outside the JWT framework. Finally, I address an exception, as addressed by Duncan Purves, Ryan Jenkins and Bradley Strawser, who realized the unjustified double standard, and deliberately tried to construct a special argument which rules out only AWS.
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Rantala, Jukka, Helena Thuneberg, and Hannu Salmi. "Opettajaopiskelijat suomalaisten alkuperää selvittämässä." Ainedidaktiikka 3, no. 1 (August 16, 2019): 63–81. http://dx.doi.org/10.23988/ad.77602.
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Artikkeli käsittelee opettajaopiskelijoilla (N = 160) toteutettua tiedonalalähtöisen eheyttämisen opintokokonaisuutta ja siihen liittyvää tutkimusta. Tutkimuksessa selvitettiin opiskelijoiden asenteissa ja tiedonalalähtöisen eheyttämisen valmiuksissa tapahtuneita muutoksia alku- ja loppukyselyn sekä tuottamistehtävien avulla. Opintokokonaisuus, joka koostui noin kymmenestä tunnista asiantuntijaluentoja sekä neljän kuukauden aikana opiskelijoiden keskenään ja opettajiensa kanssa käymistä ryhmäkeskusteluista, vahvisti opiskelijoiden uskoa kykyihinsä toteuttaa oppiaineintegraatiota. Varsinkin ne opiskelijat, joiden mielestä asiantuntijaluennot avasivat onnistuneesti eri tieteenalojen selitysperusteita, kokivat eheyttämisvalmiuksiensa kohentuneen. Kuitenkin myös opiskelijat, jotka eivät käyneet luennoilla kokivat hyötyneensä opintokokonaisuudesta. Tämä selittynee ryhmäkeskustelujen yhteydessä opiskelutovereilta tihkuneella tiedolla. Lisäksi opintokokonaisuuden yhteydessä tehdyn DNA-testin voi olettaa herkistäneen eheyttämisteemalle nekin opiskelijat, jotka eivät käyneet luennoilla. Tutkimus osoittaa tiedonalalähtöiseen eheyttämiseen keskittyvän opintokokonaisuuden mahdollisuudet opiskelijoiden eheyttämisasenteiden ja -osaamisen kehittäjänä.
Solving the origin of the Finns: A study of the impact of interdisciplinary instruction in the perceptions of student teachers to carry out discipline-based integration
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The article presents the study relating to a discipline-based integration course for student teachers (N = 160) carried out in the University of Helsinki between January and May in 2018. The content of the course was the origin of the Finns. Pre and post tests were conducted to obtain students’ perceptions of their own abilities relating to the discipline-based integration and their readiness to carry it out in the future. In addition to the attitude scales, the test included writing tasks to analyse students’ disciplinary and interdisciplinary knowledge. The course showed to increase students’ faith in their own abilities to fulfill discipline-based integration. Particularly, those students who valued the ten-hours of lectures on archaeology, philology, history and genealogy thought that their disciplinary-based integrative instruction ability was improved in consequence of the course. However, also those students who did not participate in the lectures experienced the course useful. Undoubtedly, they benefited from knowledge, which has trickled in connection with the group discussions from the fellow students during the course. Another explanation seems to be the results of personal DNA tests which increased students’ interest towards the theme of the course. The study indicates the potential of the discipline-based integrative course in fostering students’ attitudes and knowledge management for discipline-based integration. It also emphasizes the importance of blending the formal instruction with informal learning in forming significant learning experiences.
Keywords: discipline-based integration, multidisciplinary learning modules, elementary teacher education, university pedagogy, informal learning
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Mayoral, Vânia Ferreira de Sá, Paulo José Fortes Villas Boas, and Alessandro Ferrari Jacinto. "Knowledge and attitudes in dementia held by general practitioners in the primary care setting of Botucatu, São Paulo, Brazil." Arquivos de Neuro-Psiquiatria 79, no. 2 (February 2021): 107–13. http://dx.doi.org/10.1590/0004-282x-anp-2020-0051.
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ABSTRACT Background: Alzheimer's disease (AD) is the leading cause of dementia worldwide. Despite alarming evidence on dementia prevalence, the condition is still underdiagnosed by general practitioners (GPs) in primary care. Early detection of the disease is beneficial for patients and relatives, who should be provided comprehensive guidance on dealing with dementia complications, covering medical, family and social aspects, thereby providing an opportunity to plan for the future. Objective: The objective of this study was to assess the knowledge of and attitudes toward dementia held by GPs from a city in the interior of São Paulo State, Brazil. Methods: A non-randomized intervention study was conducted involving six lectures about dementia. Before and after the intervention, the participating physicians completed two quizzes about knowledge of and attitudes towards dementia. The study was carried out in the primary care services of the town and a total of 34 GPs participated in the study. Results: The mean age of the sample was 33.9 (±10.2) years and the majority (76.5%) of the sample had not undertaken medical residency training. The mean number of correct answers on the Knowledge Quiz about dementia before and after the training intervention was 59.6 and 71.2% (p<0.001), respectively. The comparison of the mean responses on the Attitude Quiz revealed no statistically significant difference between the two applications of the instrument, before and after intervention (p=0.059). Conclusions: More training for GPs on dementia should be provided.
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Faraz, Khuram, Dr Abdul Aziz Khan Niazi, and Usman Zafar. "Point of Time and Effectiveness of Cause-Related Marketing: Strike While the Iron is Hot." International Journal of Engineering and Management Research 10, no. 5 (October 31, 2020): 119–31. http://dx.doi.org/10.31033/ijemr.10.5.20.
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“Cause” is the word of positive-valence stimuli and increasing the like-hood intend to be a pair with it. Linking of consumer purchase with social cause is common and in rising trend. It’s a favorable tool of an organization to engage consumer and make his emotional attachment in charitable cause and increase sales volume. Previous Cause Related Marketing (CrM) literature has examined the CrM in term of consumer or in term of brand or purchase, we could not find any study which is investigating the mediating role of specific time between CrM and attitudes of consumers towards brand, ad, offer and cause involvement. Present study examines the best use of CrM according to time in beverages industry on soft drink on a holy occasion of Muslims (i.e. Ramazan). An already established questioner was used for collection of data. Mall intercept convenience technique is use to gather data. It’s a multiple group analysis study, data was collected two times, once during event and once after the event, sample size was remain same both times. Morgan’s formula is used to select the size of samples. Results of study show that CrM has influence on customer attitude which was being measured in three types, furthermore these attitudes has positively influence individual’s intention to buy a specific brand in a specific time period. This study will be provided a best use of CrM campaign according to time. Research will also direct the marketers to use of CrM on a specific time to tackle their customer’s attitude.
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Kaqinari, Tomas, Elena Makarova, Jacques Audran, Anna K. Döring, Kerstin Göbel, and Dominique Kern. "The switch to online teaching during the first COVID-19 lockdown: A comparative study at four European universities." Journal of University Teaching and Learning Practice 18, no. 5 (December 1, 2021): 172–96. http://dx.doi.org/10.53761/1.18.5.10.
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In 2020, for the first time in history, COVID-19 measures necessitated emergency online teaching to ensure continuity of education. Although institutional support was offered to lecturers, the situation posed an extraordinary challenge for university teaching. Using a comparative approach, this study surveys lecturers from different countries and their use of educational technology for emergency online teaching. Its focus lies on the relationships between use of educational technology, online teaching selfefficacy and attitudes towards educational technology. Overall and according to reports, the use of educational technology increased significantly compared to pre-pandemic conditions. The universities studied had different levels of digitalization, which influenced lecturers’ use of educational technology. Furthermore, lecturers differed in terms of self-efficacy, attitude, and perception. Regarding factors affecting educational technology use, results showed that especially pre-pandemic experiences with educational technology, as well as self-efficacy and perceptual variables influenced the use of educational technology during the pandemic. Based on these results, it is advisable for universities to embrace this ad hoc switch to online teaching as an opportunity for purposeful digitalization of university teaching.
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Adil, Safaa, Ahmad Mostafa Abdeltawab, and Danielle Lecointre-Erickson. "The Effectiveness of Model’s Body Size in Digital and Print Advertisements." International Journal of Marketing Studies 13, no. 3 (June 21, 2021): 1. http://dx.doi.org/10.5539/ijms.v13n3p1.
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Advertisings usually display thin bodies creating and endorsing the beauty standards of the society. Large body size models are sometimes featured in advertisings to show a more inclusive marketing communication. Previous researches have investigated consumer responses to more diverse body sizes in Beauty and Fashion industries ads. This paper aims at investigating advertisement effectiveness, for both print and digital advertisings, through consumer responses (Memorization, Aad, Ab, and Purchase Intention) to body sizes in food advertisements.
We used a mixed design study with a between group factor (Media type: Print or Digital) and a within-subject variable (body shape: large, thin or no model), via a folder test procedure. Participants were exposed to a fictive magazine to measure their responses toward advertisements featuring large size model versus thin one.
The findings reveal that “large model” advertisements are less effective compared to “thin model” advertisements for Memorization, Attitude towards Ad, and Purchasing Intention. However, participants expressed the same Attitude towards the Brand for both conditions. Moreover, hardly any significant influence of the means of exposure to ads (printed or digital) was found.
Despite the latest consumer pertinacity trends on companies to adopt diversity for social reasons; consumers, of the food industry, are still better influenced by thin models when it comes to Memorization, Aad, and PI.
Furthermore, this study offers practical and societal implications not only for the experimental design, but also for practitioners to comprehend and utilize the match‐up hypothesis of body size condition needed for their marketing and advertising objectives.
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Nursyuhada Binti Mohamad Yusoff, Vivien How, Ezza Sabrina Binti Azmi, and Khairuddin Bin Othman. "THE EDUCATOR’S PERSPECTIVE: KNOWLEDGE, ATTITUDE AND PRACTICES ON OCCUPATIONAL SAFETY AND HEALTH AT SCHOOL AMONG PRIMARY AND SECONDARY SCHOOL TEACHERS." Malaysian Journal of Public Health Medicine 19, no. 1 (January 1, 2019): 184–90. http://dx.doi.org/10.37268/mjphm/vol.19/no.1/art.52.
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Introduction: School can be considered as a relatively moderate risk working environment due to the various hazards assembled in the school. Nevertheless, Occupational Safety and Health (OSH) training is yet to formally inclusive into teachers’ training module, and the current one-off or ad-hoc OSH training mainly targeted among school students. The different OSH awareness exists among teacher and student have hinder the provision of sustainable and effective safety and health training program at school levels. Objective: To assess the knowledge, attitude and practice among primary and secondary school teachers towards OSH at the school environment. Method: A cross-sectional survey carried out at three (3) primary schools and three (3) secondary schools after stratified random sampling. School teachers from these schools were randomly selected among those who had at least one year work experience as permanent teacher at the current school through the fishbowl technique. A structured questionnaire was used and total 136 teachers were assessed on their knowledge, attitude and practices on OSH at schools. Result: Study found that primary and secondary school teachers have different knowledge, attitude and practices of OSH at school levels. Overall, the knowledge level of secondary school teacher (62.1% of high to medium knowledge levels) are higher than the primary school teachers (41.1% of high to medium knowledge levels); at the same time, 93.1% of secondary school teachers show positive attitude while 88.5% of primary school teachers show positive attitude on safety and health atschools. In general, OSH practice level among the primary (88.5%) and secondary school teachers (86.2%) are atrelatively good levels. Besides, there is positive association with knowledge and attitude on OSH behavior among primary school teachers. Apart of this, there is positive but relatively weak association with knowledge and practices and knowledge and attitudes among primary and secondary school teachers. Conclusion: Considering the background differences between primary and secondary school teachers, a sustainable OSH learning mechanism should be planned and designed together with OSH practitioners and Ministry of Education to achieve a sustainable safety and healthy sound school environment for teacher to work and for students to learn.
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BUGIULESCU, Marin. "SFÂNTUL CIPRIAN AL CARTAGINEI, EPISTOLA: DE MORTALITATE - DESPRE CONDIȚIA MURITOARE A OMULUI- ATITUDINEA CREȘTINULUI ÎN TIMPUL PANDEMIEI ȘI PUTEREA CREDINȚEI. UN CUVÂNT ACTUAL PENTRU CONTEXTUL COVID-19 - TRADUCERE, INTRODUCERE ȘI NOTE." Revista Românească de Studii Axiologice 2, no. 3 (January 24, 2021): 80–92. http://dx.doi.org/10.26520/rrsa.2020.2.3.80-92.
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The epistle "On the Mortality" written in 252 AD, by St. Cyprian of Carthage is his most original moral writing. The Christians of the first centuries went through various plagues or epidemics, in which moments they proved the power of the faith by taking care of each other, without abandoning the sick. This prompted Saint Cyprian to write a work entitled De mortalitate. Plague reached a widespread, lasting from the year 251 until 254. The world was panicked. The epistle De mortalitate "On the Mortality" is addressed to Christians, through which he awakens in them the hope in future goodness and a dignified attitude towards death, which is a passage from exile to the heavenly homeland. In fact, the epistle „De mortalitate” contains an admirable doctrine of suffering and death, viewed from Christian viewpoint. This epistle is very actual for the contemporary time because we know the attitude of the Christians facing the epidemic and even more than the power of the faith assumed, all that is well affirmed for the current time, in the context marked by the Covid-19 pandemic.
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Załuska, Urszula, Alicja Grześkowiak, Cyprian Kozyra, and Dorota Kwiatkowska-Ciotucha. "Measurement of Factors Affecting the Perception of People with Disabilities in the Workplace." International Journal of Environmental Research and Public Health 17, no. 12 (June 21, 2020): 4455. http://dx.doi.org/10.3390/ijerph17124455.
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The issue of employing people with disabilities is crucial from both a social and economic perspective, and is often influenced by the social perception of this group of people. In this article, we attempted to examine attitudes towards the disabled in eight European countries by using one of the most popular tools that measures the perception of such people in everyday life—the Attitudes to Disability Scale (ADS) developed by the WHOQOL Group. We checked the general attitude towards disability according to the ADS scale and the specific perception of disability in the workplace using a scale created ad hoc. The research was conducted in 2019 using the CAWI (computer-assisted web interview) method on representative samples of Internet users, whereas the analysis methods included the measurement reliability analysis, confirmatory factor analysis (CFA) and structural equation modelling (SEM). The obtained results allow for the acceptance of the measurement model of the ADS scale in the societies of the analyzed countries. No significant differences were found between models created for people with a disability experience (a group from the WHOQOL Group research) and without such experience. The measurement using the original ADS scale factor structure is of good reliability, whereas CFA is of good fit. We also examined the impact of ADS scale factors on the perception of people with disabilities in the workplace using the SEM model, and obtained good fit of the model. The results show that the dimensions of perception, such as inclusion, discrimination and prospects, affect the evaluation of people with disabilities in the workplace.
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Verma, Anjali. "Modes of gender relationships in early medieval India: Study based on inscriptions." Studies in People's History 7, no. 2 (December 2020): 121–28. http://dx.doi.org/10.1177/2348448920951516.
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One major source of information on the position of women and the male attitude towards them in early medieval India (ad 800–1200) consists of the large body of inscriptions in Sanskrit and south Indian languages. This article is concerned with the woman’s position in the family as contemporaneously conceived based on this extensive source. Male preference and dominance were expressed in particular ways; and it is with this particularity that the present study is largely concerned. Since inscriptions, especially the voluble ones, were set up to record some act of the royalty or the nobility, one is warned in advance of the limitations of the evidence. Yet, as will be seen, ordinary women too sometimes appear in our epigraphic evidence.
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Bakr, Yousra, Ahmed Tolba, and Hakim Meshreki. "Drivers of SMS advertising acceptance: a mixed-methods approach." Journal of Research in Interactive Marketing 13, no. 1 (March 11, 2019): 96–118. http://dx.doi.org/10.1108/jrim-02-2018-0033.
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Purpose The study aims to identify and explore the antecedents to short message service (SMS) advertising acceptance as an effect to the entire process of communicating the SMS ad. Design/methodology/approach The study follows a sequential mixed-methods approach, starting with qualitative interviews, to build the research model following the grounded theory approach and then a quantitative survey study to apply the model to two types of ads (discount and notification ads). Findings Perceived value, ad trust and channel acceptance are crucial to the attitude towards SMS ads. Relevance, content, brand equity and perceived usefulness are significant triggers to perceived value and trust, with an emphasis on importance of brand equity in trusting discount ads. Practical/implications Accurate targeting and personalisation are crucial to ensure that SMS ads are useful and relevant to recipients. SMS advertising is more effective when the recipients are already connected with the brand. Including the brand name as the sender increases both value and trust. Transparency and adequate information are important for gaining trust especially for discount ads. Originality/value The study proposes an integrative model for SMS advertising acceptance after a rigorous consideration of all elements in the process of communicating the SMS ad following the GTA. The study also highlights the differences between the acceptance models for discount and notification ads.
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Samson, Sharon, and Dr S. V. Karthiga. "Gamification as a Tool in English Language Teaching." International Journal of Early Childhood Special Education 12, no. 2 (December 31, 2020): 99–102. http://dx.doi.org/10.9756/int-jecse/v12i2.201061.
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Gameography or Edutainment, Teaching – learning actions refer to some kind of play with lucid ad knowledge. This requires the use of elegant, interactive and non- digital games to decisive opinion and analytic decipher. Gamification is relatively new but in the corporate world it has been used effectively. Gamification not only incorporates game mechanics and game design strategies in non-game situations, but also empowers and integrates the learner with motivational skills towards a learning attitude and a comfortable environment to maintain. This cram offers catalogue of influential study and problems occurring from the use of Edutainment and staid games for learning language. Gamification as a philosophy, principle of motivation, the educational consequences for successful adoption of the technique and the latest applications used. This also calls for the Strategy to include objective evidence and analysis.