Relevant bibliographies by topics / Attitude towards Green Products

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Attitude towards Green Products'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Attitude towards Green Products"

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Hartanto, Prasetyo, Ratih Hurriyati, and Puspo Dewi Dirgantari. "Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products." Jurnal Manajemen dan Organisasi 14, no. 1 (2023): 15–33. http://dx.doi.org/10.29244/jmo.v14i1.44626.

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This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards
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Yuvaraj, Dr.S., Mrs.M. Divya, and Mrs. K. Priya. "Green Consumer Behavior towards Green Products." International Journal of Advance and Applied Research 5, no. 27 (2024): 24–26. https://doi.org/10.5281/zenodo.13856686.

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Climate change, operated by environmental pollution and the use of hazardous products, is affecting lives globally. Green products help to minimize environmental pollution and support sustainable lifecycles. This study focuses on consumer behavior toward green products, analyzing awareness, willingness to pay, and perceptions. It is concluded that while consumers are aware of and have a positive attitude towards green products, high costs, and limited availability hinder regular use. Affordable pricing and easier access are the keys to increasing adoption.
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Risqiani, Renny, and Siti Maemunah. "Building the Attitude of Consumer Concern for Environmentally Friendly Products." Business and Entrepreneurial Review 15, no. 2 (2019): 201. http://dx.doi.org/10.25105/ber.v15i2.4634.

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<p><em>This study aims to determine what factors can influence consumer attitudes on green products (attitude on green product). Furthermore, it will be analyzed whether consumer attitudes on green products have an effect on green behavior intention, the influence of green behavior intention towards the green purchase behavior. The sampling technique using purposive sampling of 220 students in the Jakarta area. The data analysis method used in this study is to use Structural Equation Modeling (SEM). The results of this study are consumer attitudes towards green product influenced b
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Alamsyah, Doni Purnama, Arnetta Angie Kurniawan, and Norfaridatul Akmaliah Othman. "Exploring the Attitude Towards Sustainability on the Adoption of Green Products." E3S Web of Conferences 576 (2024): 04004. http://dx.doi.org/10.1051/e3sconf/202457604004.

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This decade, sustainability issues have become a concern, marked by the presence of green products. In line with the problem phenomenon, the aim of this research is to examine the factors that support an attitude toward sustainability. There are three latent variables studied: consumer beliefs, subjective norms, and green awareness. This research employs a survey to gather knowledge about eco-friendly products that rely on renewable energy. Questionnaires distributed to respondents via online to collect quantitative data, then tabulated, screened, and processed using the SmartPLS tool. Data te
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Muruganantham, G. "Indian consumers attitude towards green products." International Journal of Social Entrepreneurship and Innovation 2, no. 4 (2013): 293. http://dx.doi.org/10.1504/ijsei.2013.058215.

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Tang, Yiming, Xiucun Wang, and Pingping Lu. "Chinese consumer attitude and purchase intent towards green products." Asia-Pacific Journal of Business Administration 6, no. 2 (2014): 84–96. http://dx.doi.org/10.1108/apjba-05-2013-0037.

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Purpose – The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach – This study utilizes online survey data in China, multiple regression and recursive regression models. Findings – Consumers’ environmental concern, perceived effectiveness belief and functional value positively affect their attitude toward such products. Consumer attitude positively affects purchase intention. Consumer attitude fully mediates the influence of environmental concern, and partly medi
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Liao, Ying-Kai, Wann-Yih Wu, and Thi-That Pham. "Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention." Sustainability 12, no. 18 (2020): 7461. http://dx.doi.org/10.3390/su12187461.

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The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and gre
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Rahayu, Sri, Nabila Kharimah Vedy, and Miswan Gumanti. "Green Purchase Intention Towards Consumer Tissue: Empirical Evidence from Indonesia." Talent: Journal of Economics and Business 2, no. 01 (2024): 27–32. https://doi.org/10.59422/jeb.v2i01.297.

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Green purchase intention is the desire of consumers to buy environmentally friendly products. Currently, positive attitudes and subjective norms that consumers have can influence consumers' intention to buy green products. This study aims to examine the direct impact of consumer attitude and subjective norm on green purchase intention and the influence of consumer attitude on subjective norm. This research is a quantitative study with a survey of 150 tissue consumers in Indonesia. This study uses Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Based on the findings, consum
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ARVIND, SINGH. "A STUDY OF CONSUMERS ATTITUDE TOWARDS ENVIRONMENT FRIENDLY PRODUCTS." JournalNX - A Multidisciplinary Peer Reviewed Journal ICACTM (May 3, 2018): 52–57. https://doi.org/10.5281/zenodo.1410005.

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 Expanding mindfulness on the different ecological issues has driven a move in the way consumers approach their life. There has been an adjustment in buyer states of mind towards a green way of life. Individuals are currently attempting to decrease their effect on the earth. Nevertheless, this is not widespread and is yet developing. Associations and business however have seen this adjustment in customer demeanors and are attempting to pick up an edge in the focused market by misusing the potential in the green market industry. The present investigation presents the idea of green advertis
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Fernando, Adam, Yudi Pratama, M. Pemberdi Intasir, Eko Febri Syahputra Siregar, and Dios Sarkity. "Attitude profile of prospective UMRAH biology teacher students regarding green technology products." SHS Web of Conferences 205 (2024): 04001. https://doi.org/10.1051/shsconf/202420504001.

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The development of science and technology today has created various innovations in life, such as green technology. Raja Ali Haji Maritime University (UMRAH), as a higher education institution in Indonesia that produces prospective biology teachers, is responsible for instilling awareness in students about the importance of protecting the environment and implementing sustainability principles through the use of green technology products. However, the extent to which their attitudes towards these green technology products have yet to be widely disclosed. This study aims to determine the attitude
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Dissertations / Theses on the topic "Attitude towards Green Products"

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Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.

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The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in or
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Van, Kenhove Nathalie, and Lotti Biro. "Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53651.

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In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. This increased awareness and concern has increased consumers’ interest in purchasing environmentally friendly food products, and has caused companies to focus on programs intent on reducing their environmental impact and helping the environment. Companies have introduced more environmentally friendly food products, accessible on a large scale, and have changed their co
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Gustafsson, Hannah, Lawko Karim, and Fuglerud Helmie Säll. "Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44087.

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Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed.   Purpose: The purpose of this qualitative research paper was to understand and identify underlying enablers and inhibitor to green purchasing behavior amongst young Swedish adults. Furthermore, the authors sought to understand
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Stita, Ayham, and Abdulmoaz Alkhayyat. "Consumer behavior towards green cosmetic products in Sweden." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54370.

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Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards
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Bondi, Stefania <1993&gt. "Understanding consumers' purchase intention towards green beauty products." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16424.

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In the last decades, consumers started to take into account features like sustainability and environmental protection in their purchasing intentions and behaviour. The purpose of this research is to determine which variables influence consumers’ purchase intention towards green beauty products. In order to do so, an extension of the theory of planned behaviour was applied. Four additional factors were included as antecedents of attitude in the model, specifically two value dimensions (environmental and health consciousness) and two knowledge ones (product knowledge and past experience). The d
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Rahman, Md Minur. "Green Products : A Study on Young & Native Swedish Consumers’ Purchase Intentions of Green Products." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-83525.

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The aim of this study to explore the green products purchases intentions of the young &amp; native Swedish consumers. Many studies have done on the green products and consumers of green products. Researcher also focused on the consumers’ and their purchase intention based on the age. Some studies conducted only on the young consumers of a particular country. However, this study focused on the young consumers of Sweden. Attitude, knowledge and friends and family influences are considered as the three basic factors of this study. I tried to investigate the influence of these three factors on the
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Ramasut, Nattakarn, and Suteera Saranpattranon. "A study of attitudes towards beer products in Bangkok." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-7297.

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Akter, Khalida. "Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32283.

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Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. Method: The qualitative method and inductive approach have been used for this research. The primary data have been collected through face to face interview and the secondary da
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Zhang, Xiaofang, and Kajin Fares. "Customers’ attitude towards certified food service : The influence of green attributes, green skepticism and the comparison of LOHAS." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64991.

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Background: Consumers have become more eco-friendly conscious than before, and therefore the demand for organic and environmentally-friendly products has increased during the past decade. Companies are committing to various green practices to improve company's image. Meanwhile, consumers usually have a positive attitude towards the companies who are practicing green concepts into their business operation. Purpose: The purpose of this study is to identify which factors are influential towards customers’ attitude towards the certified food service and the moderating role of green skepticism infl
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Greybe, Frikkie. "The influence of endorsed professional surfers on consumer attitude towards surf brands." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008470.

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Sport, with the help of the media, plays a huge role in today’s society. Sport fans are following their favourite athlete and teams religiously as they compete locally and internationally. Over a century ago, the first professional athlete was endorsed. Since then companies are investing millions of dollars in athlete endorsement to promote brand awareness under consumers. The surfing industry is no different. With the Association of Professional Surfers (ASP) world tour, the big surf companies are jumping at the opportunity to sponsor pro surfers to market their products. Previous studies hav
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Books on the topic "Attitude towards Green Products"

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Chow, Matthew Kit Ning. Evaluation of comsumer's attitudes towards "green" products in Hong Kong. 1996.

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Towards Zero Waste: Circular Economy Boost, Waste to Resources. Springer, 2018.

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Hutton, William. Pausanias. Edited by Daniel S. Richter and William A. Johnson. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199837472.013.32.

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Pausanias’s Periegesis, an historically and culturally selective topography of the lower Greek mainland, is unlike any work produced in the Second Sophistic, but there are several features of the text that render it difficult to imagine it as the product of any other period. Pausanias shares with his sophistic contemporaries a nostalgia for the glories of classical Greece, a tendency toward religiosity, a moralistic outlook on history, and a literary taste for learned imitation of classical masters. Yet the particular choices Pausanias makes in each of these areas make him a unique representat
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Resource Recovery from Wastes: Towards a Circular Economy. Royal Society of Chemistry, The, 2019.

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Macaskie, Lynne E. Resource Recovery from Wastes: Towards a Circular Economy. Royal Society of Chemistry, The, 2019.

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Macaskie, Lynne E. Resource Recovery from Wastes: Towards a Circular Economy. Royal Society of Chemistry, The, 2019.

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McHenry, Kristen Abatsis. The Green Solution to Breast Cancer. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798400659379.

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This unique, research-based investigation of the U.S. breast cancer movement compares the "pink" and "green" efforts within the movement and documents their use of similar citizen-science alliances, despite the contention over the use of consumer-based activism and pink products. Breast cancer activism is one of the most flourishing research and health advocacy movements in U.S. history. Yet the incidence of breast cancer is continuing to increase. This critical and revealing text investigates breast cancer activism in its two forms—the "pink movement" that focuses on developing awareness of
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Jones, Geoffrey. Pioneering in Food and Energy. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198706977.003.0002.

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This chapter looks at green business between the 1930s and the 1950s, when most policy-makers, voters, and consumers had little interest in the natural environment. It considers organic food, natural beauty, wind and solar energy, and architecture. This was a very challenging period for green entrepreneurship. Wind and solar were wholly unable to compete with conventional fuels. Most consumers had little interest in organic food or cosmetic products using plants rather than chemical ingredients. Ecological architects had few clients. The figures considered here all worked on the margins of the
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Book chapters on the topic "Attitude towards Green Products"

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Ho, Tien D. N., An H. Le, and Thuong T. Vu. "Vietnamese Consumers’ Attitude Toward Green Products: The Case of Healthcare Products." In Global Changes and Sustainable Development in Asian Emerging Market Economies: Volume 1. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-68838-6_35.

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Raveendra, P. V., and K. Shanthini. "Attitude towards green entrepreneurship by management students." In Digital Transformation and Sustainability of Business. CRC Press, 2025. https://doi.org/10.1201/9781003606185-173.

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Hu, Hsin-Hui “Sunny”, Hsin-Yi Hu, and H. G. Parsa. "Ambivalence Attitudes Toward Green Products and the Moderating Role of Green Advertisement: An Extended Abstract." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_252.

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Mishra, Dipandi, Amarendra Pratap Singh, and Alok Tewari. "Predicting Young Consumers' Purchase Intention Towards Green Products." In Emerging Trends and Innovations in Industries of the Developing World. CRC Press, 2023. http://dx.doi.org/10.1201/9781003457602-14.

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Bharadwaj, Mradul, and Jitender Kumar Dixit. "Investigating Factors Influencing Consumer Green Behavior towards Green Products and Green Purchase Decision." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-544-7_43.

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Swar, Biranchi Narayan. "Factors Influencing Young Consumers Buying Behaviour Towards Green Products." In Paradigm Shift in Business. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-40439-9_12.

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Ojo, Adedapo Oluwaseyi, Murali Raman, and Rameswaran Vijayakumar. "Cognitive Determinants of IT Professional Belief and Attitude Towards Green IT." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77703-0_98.

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Jaffery, Nur Shahafiqah Nadiah, and Sharifah Nurafizah Syed Annuar. "Malaysia Consumers Green Purchasing Behaviour Towards Organic Products: A Review." In Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022). Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-61-9_20.

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Ferrari, Giovanni, Francesco Marinello, and Andrea Pezzuolo. "Agricultural By-Products for Biomethane Production: Opportunities for a Sustainable Bioenergy Conversion." In AIIA 2022: Biosystems Engineering Towards the Green Deal. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-30329-6_118.

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Alessio, Ilari, Boakye-Yiadom Kofi Armah, Duca Daniele, and Foppa Pedretti Ester. "Valorizing Agro-Industry Residues to Improve the Environmental Sustainability of Frozen Products." In AIIA 2022: Biosystems Engineering Towards the Green Deal. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-30329-6_66.

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Conference papers on the topic "Attitude towards Green Products"

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Mihaleva, Hristina, Zahari Dechev, Svetla Atanasova, and Teodora Todorova. "SELECTIVE ANALYSIS OF CONSUMER ATTITUDES TOWARDS CHANGES IN THE PRICES OF ORGANIC PRODUCTS OFFERED ON THE BULGARIAN MARKET." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/gs04.39.

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{With the growing popularity of sustainable products and the expected increase in organic farming and supply of organic food products as part of the goals of The European Green Deal, it’s important to evaluate the popularity and demand for such products in Bulgaria. Understanding the consumer perspective on the affordability of organic products is important, as it directly influences purchasing intentions and can help predict the growth of the organic market. This study investigates consumer attitudes and perceptions regarding the pricing of organic products in the Bulgarian market via statist
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Mihaleva, Hristina, and Svetla Atanasova. "THEORETICAL AND EMPIRICAL ETYMOLOGY OF THE INFLUENCE OF THE PRICES OF THE ASSORTMENT ON THE BULGARIAN CONSUMER." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/gs04.38.

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{The review of the economic literature shows the existence of many theoretical-empirical frameworks related to the origin and influence of the prices of the assortment composition on the consumer. This gives us reason to believe that their appearance can be traced back to ancient civilizations, when production was carried out in the family and the surplus was exchanged. In the framework of its development, as theory and practice, the price of the assortment composition goes through many evolutionary changes. In the context of the problems presented in this way, it can be emphasized that the ma
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Vasiliev, Denis, Lennart Bornmalm, and Rodney Stevens. "GREEN CITIES AS BIODIVERSITY HUBS." In SGEM International Multidisciplinary Scientific GeoConference. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024v/6.2/s26.37.

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Global biodiversity decline is dramatic. Urbanization is a global trend that is often driving biodiversity loss. At the same time urban green spaces can maintain high levels of biodiversity. However, for urban Nature-based Solutions to maintain biodiversity they have to be designed and managed with this goal in mind. Furthermore, there are certain risks to biodiversity associated with the urban green infrastructure. These risks merit consideration when urban planning is undertaken. Approaches to green infrastructure planning and design can differ depending on whether it is being integrated int
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Mihaleva, Hristina, Zahari Dechev, Svetla Atanasova, and Teodora Todorova. "PSYCHO-SOCIAL ASPECTS OF PRICE IN THE BULGARIAN CONTEXT." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/gs04.40.

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{In modern commerce, the psycho-social aspects of price have a significant impact on the buyers. The buyer's connection to the price of a product signifies specific substantive characteristics, which inherently contribute to the application of certain factors in marketing for the exploration and examination of the issue at hand. The present study focuses on specific determinants that influence the determination of the final price by the manufacturer, the trade agent (intermediary), and the buyer themselves. Within the scope of the discussion, the primary objective of the research work is assoc
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Schijndel, Jan van, Rutger de Mare, Nort Thijssen, and Jim van der Valk Bouman. "Design of a policy framework in support of the Transformation of the Dutch Industry." In The 35th European Symposium on Computer Aided Process Engineering. PSE Press, 2025. https://doi.org/10.69997/sct.191715.

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In 2022 the Dutch Energy System used some 2700 PJ of energy. Some 86% of its input was natural gas, crude oil and coal. The other 14% were renewables. A network of power-generation units, refineries and petrochemical complexes converted fossil resources into heat (700 PJ), power (400 PJ), transportation fuels (500 PJ) and chemicals (400 PJ). Some 700 PJ were lost due to conversion and transport. CO2 emissions were 160 Mt in 2022 of which 65 Mt by industry and 30 Mt by mobility. Transformation of this system into a Net Zero CO2 system calls for replacement of fossil resources by renewable heat,
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Wahyuningsih. "The Attitude of Young People Towards Environmental Issues and Green Products." In International Conference on Management, Accounting, and Economy (ICMAE 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200915.033.

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HOANG, Dinh Van, Le Van TUNG, and Nguyen Thanh TUNG. "Factors Influencing Customers' Green Purchase Intention: The Role of Perceived Environmental Responsibility and Health Consciousness." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/008.

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The demand for green products is rooted in consumer health and environmental issues and provides an incentive for organisations to produce such products using sustainable methods. Customer responsibilities toward the environment, however, have been very sparingly studied in developing countries like Vietnam. This study extends the theory of planned behaviour (TPB) through the addition of factors of perceived environmental responsibility and health consciousness to the model of theory of planned behaviour. The current study focusses on the mediating effects of attitude and perceived behavioural
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Aulina, Lendy, and Elevita Yuliati. "The Effects of Green Brand Positioning, Green Brand Knowledge, and Attitude towards Green Brand on Green Products Purchase Intention." In International Conference on Business and Management Research (ICBMR-17). Atlantis Press, 2017. http://dx.doi.org/10.2991/icbmr-17.2017.50.

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Erciş, Aysel. "The Effect of Culture and Self-Efficacy on the Attitude Towards Green Products." In 9th International Conference on Leadership, Technology, Innovation and Business Management: Leadership, Innovation, Media and Communication. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.02.7.

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Shahwal, Dr Rana, and Raj Laxmi Pal. "ACOMPREHENSIVE STUDY ON CONSUMER PERCEPTION IN RESPONSE TO GREEN MARKETING AND ASSESSING THE SHIFT TOWARDS ECO-CONSCIOUS PURCHASING DECISIONS." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250120.

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The study aims to understand the consumer perception toward green marketing and examine the change in their behaviour because of the green features in the eco-friendly products. As green marketing has gained significant traction and the consumers become increasingly aware of environmental issues. Companies, recognizing this shift in consumer attitudes and have begun incorporating eco-friendly messages into their marketing strategies to attract buyers, with time sustainability concerns increase, consumers demanding more eco-friendly products so the this sift in strategies toward green marketing
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Reports on the topic "Attitude towards Green Products"

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Führ, Martin, Julian Schenten, and Silke Kleihauer. Integrating "Green Chemistry" into the Regulatory Framework of European Chemicals Policy. Sonderforschungsgruppe Institutionenanalyse, 2019. http://dx.doi.org/10.46850/sofia.9783941627727.

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20 years ago a concept of “Green Chemistry” was formulated by Paul Anastas and John Warner, aiming at an ambitious agenda to “green” chemical products and processes. Today the concept, laid down in a set of 12 principles, has found support in various arenas. This diffusion was supported by enhancements of the legislative framework; not only in the European Union. Nevertheless industry actors – whilst generally supporting the idea – still see “cost and perception remain barriers to green chemistry uptake”. Thus, the questions arise how additional incentives as well as measures to address the ba
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Gitonga, Daphine, Chemuku Wekesa, Godwin Kowero, et al. Kenyan Youth Perspectives on Forests : report from a youth-scientist dialogue on sustainable forestry. SLU Global, Swedish University of Agricultural Sciences, 2023. http://dx.doi.org/10.54612/a.3n821idolh.

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This report presents proceedings of “AfricanYouth4Forests” project workshop held in Voi, Taita Taveta county, Kenya from 7 to 9 November 2022. The workshop was jointly organised by African Forest Forum (AFF), Swedish University of Agricultural Sciences (SLU), and Kenya Forestry Research Institute (KEFRI). It brought together 19 youths from Taita Taveta and Nairobi counties between 18-25 years of age to engage with researchers and policymakers in conversations about young people's views, visions, goals, and ideas in shaping the future governance of Kenya’s and the continent's forests. The parti
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Nilsson Lewis, Astrid, Kaidi Kaaret, Eileen Torres Morales, Evelin Piirsalu, and Katarina Axelsson. Accelerating green public procurement for decarbonization of the construction and road transport sectors in the EU. Stockholm Environment Institute, 2023. http://dx.doi.org/10.51414/sei2023.007.

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Public procurement of goods and services contributes to about 15% of global greenhouse gas emissions. In the EU, public purchasing represents 15% of its GDP, acting as a major influencer on the market through the products and services acquired by governments from the local to national levels. The public sector has a role to play in leveraging this purchasing power to achieve the best societal value for money, particularly as we scramble to bend the curve of our planet’s warming. Globally, the construction and transport sectors each represent about 12% of government procurements’ GHG emissions.
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