Journal articles on the topic 'Attitudes towards infidelity'

Objective. To explore differences according to sex in sociosexuality and infidelity in individuals with TBI and in healthy controls.Participants. Forty-two individuals with mild, moderate, and severe TBI having completed a postacute TBI rehabilitation program, at least six months after injury, and 47 healthy controls.Main Measures. Sociosexual Orientation Inventory-Revised (SOI-R) and Attitudes toward Infidelity Scale.Results. Overall, men score significantly higher than women in sociosexuality. However, there was a nonsignificant trend towards a reduction of sociosexuality levels in men with TBI. Infidelity levels were comparable in healthy controls and individuals with TBI. In individuals with TBI, less acceptance of infidelity was significantly associated with an unrestricted sociosexual orientation, but not in healthy controls.Conclusions. As documented in previous cross-cultural studies, men have higher levels of sociosexuality than women. However, men with TBI showed a tendency towards the reduction of sociosexuality. The possibility of a latent explanatory variable is suggested (e.g., post-TBI neuroendocrinological changes). TBI does not seem to have an impact on infidelity, but individuals with TBI who express less acceptance of infidelity also report a more promiscuous mating strategy regarding their behavior, attitudes, and desire. Theoretical implications are discussed in terms of evolutionary theories of human sexuality and neuropsychology.

This article draws on interview material to examine the recent hardening of attitudes towards infidelity. The visibility and apparent frequency of both consensual non-monogamy, as well as more common covert experiences, would suggest a challenge to dominant mononormative assumptions about the feasibility of lifelong monogamy. However, infidelity remains the lone area of adult sexual practice that is disapproved of under any circumstances. I argue that increasing hostility towards affairs is located in the discursive context of the ‘specialness’ of sex and the centrality of trust and communication to constructions of contemporary relationships. With the monogamous sexual couple at the centre of personal life, infidelity is regarded as a particular threat, revealing wider limitations to claims about the extent to which relationships have been detraditionalized.

AbstractIn humans, in contrast to animals, the genetic influences on infidelity are unclear. We report here a large study of over 1600 unselected United Kingdom female twin pairs who confidentially reported previous episodes of infidelity and total lifetime number of sexual partners, as well as attitudes towards infidelity. Our findings demonstrate that infidelity and number of sexual partners are both under moderate genetic influence (41% and 38% heritable, respectively) and the genetic correlation between these two traits is strong (47%). Conversely, attitudes towards infidelity are driven by shared and unique environmental, but not genetic, influences. A genome-wide linkage scan identified three suggestive but nonsignificant linkage areas associated with infidelity and number of sexual partners on chromosomes 3, 7 and 20 with a maximum LOD score of 2.46. We were unsuccessful in associating infidelity or number of sexual partners with a locus implicated in other mammals' sexual behavior, the vasopressin receptor gene. Nonetheless, our findings on the heritabil-ity of sexual infidelity and number of sexual partners provide support for certain evolutionary theories of human sexual behavior, as well as justifying further genetic and molecular research in this domain.

Malevolent character traits (i.e., the Dark Triad: Machiavellianism, narcissism, and psychopathy) are associated to emotional frigidity, antagonism, immoral strategic thinking, betrayal, exploitation, and sexual promiscuity. Despite the fact that character is a complex adaptive system, almost every study has solely investigated the linear association between malevolent character and attitudes towards both swearing and sociosexual orientation (i.e., behavior, attitude, and desire regarding promiscuous sexual behavior). In contrast, the aim in this set of studies was to evaluate these associations in relation to specific profiles of malevolent character (i.e., the Dark Cube). In two studies participants responded to the Dark Triad Dirty Dozen, the Taboo Words’ Offensiveness and Usage Inventories (i.e., attitudes towards 30 swear words’ level of offensiveness and usage) (Study 1: N1 = 1,000) and the Sociosexual Orientation Inventory Revised (Study 2: N2 = 309). Participants were clustered according to all eight possible combinations based on their dark trait scores (M/m = high/low Machiavellianism; N/n = high/low narcissism; P/p = high/low psychopathy). The results of this nonlinear approach suggested that the frequent usage, not level of offensiveness, of swear words was associated to Machiavellianism and narcissism. In other words, individuals with high levels in these traits might swear and are verbally offensive often, because they do not see swearing as offensive (cf. with the attitude-behavior-cognition-hypothesis of taboo words; Rosenberg, Sikström & Garcia, 2017). Moreover, promiscuous sociosexual attitude and desire were related to each dark trait only when the other two were low. Additionally, promiscuous sociosexual behavior was not associated to these malevolent character traits. That is, individuals high in the dark traits are willing to and have the desire to engage in sexual relations without closeness, commitment, and other indicators of emotional bonding. However, they do not report high levels of previous sexual experience, relationships, and infidelity. Hence, they approve and desire for it, but they are not actually doing it. The use of person-centered and non-linear methods, such as the Dark Character Cube, seem helpful in the advancement of a coherent theory of a biopsychosocial model of dark character.

The medieval Franciscan author, Francesc Eiximenis, wrote on the subject of woman in several treatises. In his early works, especially the Segon and Terç del Crestià, he underlined negative attitudes towards women, often recalling classical, patristic, and medieval authors. From the late 1380s to the end of the century, he began to describe women in a positive light and to emphasize Mary’s role in the Church not only as the mother of Jesus, but also as a sacred person free of sin from the time of her conception. This study contrasts Eiximenis’ view o woman from his early works (Segon and Terç del Crestià) to the Dotzè, Llibre de les dones, and Llibre dels àngels. In the early works, more specifically the “Tractat de luxúria,” which is contained in the Terç, Eiximenis discussed mundane topics such as rape, marriage, jealousy, infidelity, separation, divorce, widowhood, literacy among women, menstruation, and prostitution, among the realities of the time. Despite repetitious discussions of these topics previously contained in the “Tractat de luxúria,” the Llibre de les dones conveys a more positive perception of woman, especially its social context, by going beyond the strictly moral theology and moral-didactic content of the “Tractat de luxúria.”

The purpose of this study is to find out the relationship between marital satisfaction and tendency in infidelity among husbands and wives who live in Jabodetabek. The samples of this research are 43 males and 41 females between the ages of 27 and 56 years. The datas were analized using pearson correlation. The results showed that there are a relationship between marital satisfaction and emotional, and emotional physical infidelity. Interpersonal relationship, mutual interest, congruency between role and hope, relationship with in laws, and power and attitudes toward marriage are the domains of marital satisfaction which have a significant relationship with emotional infidelity. The domains mutual interest, relationship with in laws, and power and attitudes toward marriage found have a significant relationship with emostional physical infidelity. Among all those domains, relationship with in laws has more contribution affected tendency in infidelity.

People who lack quality relationships are more likely to engage in infidelity but how relationship quality is associated with infidelity is less clear. One psychological mechanism that might help to explain these associations is sociosexuality. Here, we tested two models in which we assessed whether overall sociosexuality and sociosexuality subscales (i.e., attitude, behavior, desire) explain how relationship quality is related to infidelity intentions by sampling individuals in exclusive relationships ( N = 219). We found that individuals with lower relationship quality had more unrestricted sexual orientation, which in turn predicted a greater intention toward infidelity. In addition, lower quality relationships were associated with greater intentions toward infidelity through behavior and desire, but not attitude dimensions of sociosexuality.

Shackelford and colleagues (2004) found that men, compared to women, are more distressed by sexual than emotional infidelity, and this sex difference continued into older age. We conducted four high-powered replications (total N = 1,952) of this effect and found different results. A meta-analysis of original and replication studies finds the sex difference in younger samples (though with a smaller effect size), and no effect among older samples. Furthermore, we found attitude toward uncommitted sex to be a mediator (although not consistently in the same direction) between participant sex and relative distress between sexual and emotional infidelity. We hypothesize that the discrepancies between the original and replication studies may be due to changing cultural attitudes about sex across time. Confirming this speculative interpretation requires further investigation.

Objective: The aim of this study was to assess whether the association between attachment representations, attitudes toward infidelity, interest in alternatives and sexual and emotional extradyadic involvement (EDI), both face-to-face and online, was mediated by the level of commitment in the relationship. Design and Method: The sample of this cross-sectional study consisted of 628 participants (201 men and 427 women), with a mean age of 23.36 years (SD = 3.91), all of whom reported being in an exclusive dating relationship for an average of 34 months. Participants completed the following self-report questionnaires: Extradyadic Behaviors Inventory, Attitudes toward Infidelity Scale, Experience of Close Relationships – Short Form, and Investment Model Scale. Results: Avoidant attachment was significantly associated with more positive attitudes toward infidelity, greater interest in alternatives, and all forms of EDI. Attachment-related anxiety was only associated with emotional EDI. The association between attachment-related avoidance and more favorable attitudes toward infidelity, greater interest in alternatives and both face-to-face and online EDI was mediated by low levels of commitment. No mediating effects were found for attachment-related anxiety. Conclusions: Avoidantly attached individuals indicated greater interest in alternatives and propensity to engage in EDI, especially when the levels of commitment in the relationship were low. These results are consistent with the literature suggesting that avoidant individuals engage in extradyadic behaviors as a way to meet their desires of independency. Commitment emerges as a relevant variable clarifying the involvement in extradyadic behaviors that may compromise the relational well-being.

A focus group methodology was used to examine attitudes toward dating violence among 86 adolescents (aged 12–17) from four northern European countries (England, Sweden, Germany, and Belgium). Four superordinate themes were identified from thematic analyses: gender identities, television as the educator, perceived acceptability of dating violence, and the decision to seek help/tell someone. Although violence in relationships was generally not condoned, when violence was used by females, was unintended (despite its consequences), or was in retaliation for infidelity, violence was perceived as acceptable. Adolescents indicated that their views were stereotypical and based solely on stereotypical television portrayals of violence in relationships. Stereotypical beliefs and portrayals generate barriers for victimized males to seek help because of fear of embarrassment.

Purpose Although intimate partner violence (IPV) and “honor”-based violence (HBV) are major concerns throughout the world, little research has investigated the acceptance of these forms of abuse outside of the West. The purpose of this paper is to therefore respond to this gap in the literature by exploring attitudes toward HBV in a fictional depiction of IPV across four Asian samples: India, Iran, Malaysia and Pakistan. Design/methodology/approach Participants (n=579) read a hypothetical scenario in which a husband, despite his own marital infidelity, verbally abuses and physically assaults his wife after discovering that she has been unfaithful. Participants then completed a questionnaire that assessed perceptions of damage to the husband’s honor, approval of intimate partner HBV against the wife, and perceptions of both the victim-wife and the perpetrator-husband. Findings The findings revealed that more males than females, across all four nations, were endorsing of honor-adhering attitudes in response to the perceived threat to the husband’s reputation resulting from the wife’s infidelity. Additionally, of the four samples, Pakistani participants were the most approving and Malaysians least endorsing of honor-adhering attitudes. Originality/value The results are discussed in relation to studies of honor-adherence in Asian populations. This study provides an original glimpse into the perceptions of intimate partner HBV in these not-often sampled nationalities.

AbstractThe idea of sex with robots seems to fascinate the general public, raising both enthusiasm and revulsion. We ran two experimental studies (Ns = 172 and 260) where we compared people’s reactions to variants of stories about a person visiting a bordello. Our results show that paying for the services of a sex robot is condemned less harshly than paying for the services of a human sex worker, especially if the payer is married. We have for the first time experimentally confirmed that people are somewhat unsure about whether using a sex robot while in a committed monogamous relationship should be considered as infidelity. We also shed light on the psychological factors influencing attitudes toward sex robots, including disgust sensitivity and interest in science fiction. Our results indicate that sex with a robot is indeed genuinely considered as sex, and a sex robot is genuinely seen as a robot; thus, we show that standard research methods on sexuality and robotics are also applicable in research on sex robotics.

In the climactic finaleto the first act of Oscar Wilde's 1895 playAn Ideal Husband, Gertrude Chiltern convinces her husband, a Member of Parliament, not to support the construction of a boondoggle Argentinean canal. Gertrude, not her husband, is the ostensibly moral character here, since the canal's only purpose is to create wealth for its stockholders, but the language she uses in this impassioned speech quotes Guinevere, the contrite fallen wife in Alfred Tennyson'sIdylls of the King. Near the end of theIdylls, recognizing that her infidelity has occasioned war, turmoil, and the end of Arthur's reign, Guinevere laments:Ah my God,What might I not have made of thy fair world,Had I but loved thy highest creature here?It was my duty to have loved the highest:It surely was my profit had I known:It would have been my pleasure had I seen.We needs must love the highest when we see it (G 649–56)Repeating these words and ideas under drastically different circumstances, Lady Chiltern tells her husband in the finale to Wilde's first act: “I don't think you realise sufficiently, Robert, that you have brought into the political life of our time a nobler atmosphere, a finer attitude towards life, a freer air of purer aims and higher ideals – I know it, and for that I love you, Robert. . . . I will love you always, because you will always be worthy of love. We needs must love the highest when we see it!” (Ideal69).

In recent years it has become increasingly common in the United States and in the United Kingdom for newspapers and other media to expose problematic aspects of the private lives of political (and other public) figures; or, since the facts may already be in the public domain, to draw wider attention to them and to make them the subject of commentary. These “problematic aspects” may include past or continuing physical or psychological illness, eating disorders, drug and alcohol abuse or dependence, financial difficulties, family conflict, infidelity, or certain sexual proclivities of both the political figures themselves and of their family members or intimates. In the United States, the most prominent cases are probably those of President Bill Clinton in relation to a series of alleged extramarital affairs leading up to the scandal involving White House intern Monica Lewinsky, and of President John F. Kennedy, also in relation to marital infidelities. The latter exposure was, of course retrospective, as were revelations of similar matters concerning other presidents and holders of high office. Up until the mid-1960s, while it was sometimes known to the press that politicians had “problems” in their private lives, it was rare for these to be made public. Sometimes it might be reported, or more likely hinted, that a figure had a “complex” or “difficult” personal life, and the public was left to infer whatever it might from this (generally concluding that infidelity, alcoholism, or both, were probably at issue). The recent culture of exposure results from a combination of factors, including changed attitudes toward public discussion of sexual conduct, changed standards of sexual behavior, recognition of the scale of Cold War espionage and of its practice of blackmail, a general decline in social deference, a threat to the print media posed by the growth of television, and the rise of satirical entertainment. All of these elements were present in the case that marked the establishment of the culture of exposure in the U.K.: the ‘Profumo scandal’ of 1963. For those unaware of this episode, it may be sufficient to say that it involved the then-secretary of state for war, members of the British aristocracy, a Soviet naval attaché, and a number of “society” call girls, and that it contributed to the resignation of Prime Minister Harold Macmillan and the subsequent fall from power of the Conservative Party. In the United States, the culture of exposure developed somewhat later and took shape in the period of the Watergate scandal, which damaged the American public's perception of the governing classes just as the Profumo scandal had in Britain.

Introduction: Marital infidelity is a major factor that affects the strength, durability, and mental health of families. The present study aimed to investigate the mediating role of marital satisfaction in the causal relationships between forgiveness and the feeling of loneliness with attitudes toward marital infidelity in married students. Materials and Methods: This causal-correlational and field study was conducted on 211 married students who were selected from Ahvaz Branch, Islamic Azad University, Ahvaz, Iran, during the academic year 2018-2019 through convenience sampling. The data were collected using the Interpersonal Forgiveness Inventory, Russell’s Loneliness Scale, Whatley’s Attitude towards Infidelity Scale, and ENRICH marital satisfaction questionnaire. Furthermore, the data analysis was performed in SPSS software (version 24) through descriptive and inferential statistics, including mean±SD, Pearson’s correlation, and path analysis. Results: A direct and negative relationship was observed between forgiveness and attitudes toward marital infidelity (β=-0.181, P=0.013); feeling of loneliness and marital satisfaction (β=-0.252, P=0.001); and marital satisfaction and attitudes toward marital infidelity (β=-0.418, P=0.001). Furthermore, there was a direct and positive relationship between forgiveness and marital satisfaction (β=0.517, P=0.001). Eventually, there was no significant direct relationship between the feeling of loneliness and attitudes toward marital infidelity (β=-0.029, P=0.652). The results of path analysis indicated that marital satisfaction had a mediating role in the relationship between forgiveness and attitude towards marital infidelity (β=-0.165, P=0.001), as well as the association between the feeling of loneliness and attitude towards marital infidelity (β=0.138, P=0.002). Conclusion: The results showed a good fit for the proposed model in this study. Moreover, marital satisfaction played an important role in the relationship between forgiveness and the feeling of loneliness with the attitude toward marital infidelity.

Background: The spread of the Internet and the improvement of audio and video media have led to the emergence of an industry called pornography. Objectives: The purpose of this study was to investigate the relationship between the use of pornography and marital sexual satisfaction and attitudes toward marital infidelity in married women in Zahedan. Patients and Methods: This was a descriptive correlational study. The statistical population consisted of all working married women and housewives in Zahedan during 2017. Among them, a sample of 190 people (95 housewives and 95 employed women) was selected through a convenience sampling method. To collect data, the problematic pornography use scale, the Sexual Satisfaction Questionnaire (women's form), and Whatley's attitudes toward marital infidelity scale were used. Results: Data analysis was performed using Pearson correlation coefficient and multivariate regression. According to the results, there was a significant reverse relationship between the use of pornography and its components and marital sexual satisfaction, and the use of pornography to escape or avoid negative emotions was a negative predictor of marital sexual satisfaction. There was a significant direct relationship between the use of pornography and its components and the attitude towards marital infidelity, and the psychological and social problems of using pornography were a positive predictor of attitude towards marital infidelity. Conclusions: It is necessary to consider appropriate strategies to reduce the use of pornography to promote marital sexual satisfaction and reduce the attitude towards marital infidelity in married women.

Abstract This study aims to investigate the role of marital satisfaction and personality traits (openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism) in predicting attitudes toward infidelity. The participants of the study were 438 married men and women ranging in age from 22 to 40 years old (M = 31.02, SD = 4.3). The results from the NEO Five-Factor Inventory (NEO-FFI), Evaluation and Nurturing Relationship Issues, Communication and Happiness (ENRICH) Marital Satisfaction Scale and Attitudes toward Infidelity Scale used in this study indicate that conscientiousness and neuroticism, followed by marital satisfaction and gender, are significant predictors of attitudes toward infidelity. From these results, it can be concluded that attitudes toward infidelity can be predicted by demographic, interpersonal, and intrapersonal factors.

Aim: Intimacy among couples is an important factor in sustainable marriages. If couples' intimacy fades, it will affect their tendency toward extramarital relations. Individuals' style of attachment form during childhood and exert a notable influence on the formation of their marital intimacy during adulthood. Therefore, the goal of the present research was to study the mediating role of marital intimacy in relation between attachment styles and attitude. Methods: This research is a descriptive-analytic study of correlational type. The statistical population is comprised of all married men and women of Tehran in the Iranian year of 1396. The study's sample was chosen from the population using the convenient sampling method. Data collection tools included Mark Whatley (2006) Q Attitude Toward Transnational Relationships Questionnaire, Collins & Read (1990) Attachment Style Questionnaire, and Thompson and Walker (2002) Marital Intimacy Questionnaire. The total population size of the sample was 650 couples, consisting of 357 women and 293 men. Data analysis was done using the path analysis method and the AMOS statistical software from SPSS company. Results: Analyzing the correlation coefficients and their standardized values, in addition to the related t-test values, indicated that the direct effect of the anxiety-driven attachment style on marital intimacy is meaningful (P≤0/05). Furthermore, the indirect effect of marital intimacy on tendency toward infidelity is meaningful (P≤0/05). Conclusion: Since marriage and choosing a partner is one of the most important decisions in life, considering the predicting role of unsafe attachment style and the role of marital intimacy in individuals' tendency toward infidelity, the necessity of analyzing these two variables as it applies to premarital counseling and parental training about child education and attachment styles, must be emphasized.

Western images of Japan tell a seemingly incongruous story of love, sex and marriage – one full of contradictions and conflicting moral codes. We sometimes hear intriguing stories about the unique sexual culture of Japan – from vending machines that dispense soiled schoolgirl panties (Gerster 143), erotic manga (Ito 70; Newitz 2) to automated love hotels (Kersten 387) available for the discreet quickie. These Western portrayals seem to focus primarily on the unusual and quirky side of Japan’s culture constructing this modern Asian culture as simultaneously traditional and seemingly liberated. But what happens, when Japanese love goes global – when exotic others (Westerners) enter the picture? This article is shaped by an understanding of a new world space where cultural products and national images are becoming increasingly globalised, while at the same time more localised and “fragmented into contestatory enclaves of difference, coalition and resistance” (Wilson, 1). It examines ‘the local’, briefly exploring the racial and gender ideologies that pattern relationships between Western and Japanese adults living in Japan focussing on the unique perspective of Western women living and working in provincial Japan. Our research is based on four month’s ethnographic field work carried out within a small provincial Japanese city (which was home to 130 native English speakers, most of whom are employed as English language teachers) and interviews with 12 key participants. Japanese colloquialisms like sebun-irebun (seven eleven), burasagarizoku (arm hangers) and yellow cabs (women as easy to hail as taxis – by foreigners) are used to denote the sexual availability of some Japanese women (Kelskey, Flirting with the Foreign 178). Western women in this study have also invented a colloquialism to allude to sexual availability, with the term ‘zero to hero’ used to describe many Western men who, upon arrival in Japan, find themselves highly sought after by some Japanese women as prospective partners. Western women’s social appeal in the local heterosexual community, on the other hand, is in direct contrast to their male equivalents. A greater social distance exists between Japanese males and Western females, who report finding little genuine opportunity to date local males. Letting the c(h)at out of the bag While living and socialising with English language teachers we became privy to women’s conversation about interracial gender issues within Japan. Western women’s reflections about gender issues within Japan have, so far, been given little or no public voice. This is due, in part, to these women’s cultural and gender isolation while living in Japan, and a general reluctance to publicly voice their opinions, combined with issues about how much it is ‘politically correct’ to say. This reticence can be attributed to a genuine fear of being misconstrued as envious, either of their male colleagues’ newfound social status or Japanese women’s attractiveness. It may also be that, by voicing these observations about interracial gender relationships in Japan, these women will publicly position themselves as powerless and thus lose any voice they do have. Western women who arrive in Japan with expectations of living active (heterosexual) sex lives often find themselves left out in the cold (My Nippon), and while many of their male colleagues are busy pursuing and being pursued by Japanese women their own social interaction with Japanese males is often restricted to awkward conversations with seemingly wary, shy or aloof Japanese men or crude suggestive conversations at the hands of drunken Japanese males. Some women experience their sense of self-esteem, which relies partly on sexual identity and a sense of attractiveness, plummets in these circumstances. Clarissa, a 24-year-old Australian who spent a few months waiting for her partner to join her in Japan, noticed this happening to her. She was interviewed a week after her partner arrived in Japan. I noticed that a while ago I was feeling unattractive because nobody does anything to indicate desire or attractiveness but as soon as they get drunk they can’t get enough of you…. Sober they wouldn’t do anything but when they are drunk … they crack onto you like any Western guy. Participants in the study have proffered thoughtful explanations for this lack of Japanese male/Western female connection, other than in the comparatively uninhibited space of being ‘alcohol affected’. The reasons given include the independent personalities of those Western women who choose to move to Japan, patriarchal attitudes towards women in Japan and a general lack of communication due to cultural or language difficulties. A lot of the women who come over here are very strong and independent and they are feared [by Japanese men] the moment they get off the plane….We didn’t come over here because we are timid and shy and looking for men. Toni (above) also makes clear that her own Western expectations for romantic relationships may exclude her from having relationships with many Japanese males of less than fluent English speaking skills. I’m a talker and I like to talk about ideas and books and I would find it very difficult to have…. a more intense relationship with a person that I couldn’t communicate with on that level. Western notions of romance and marriage, particularly Western women’s expectations concerning sex and romance, involve demonstration of warmth and affection, as well as a meeting of minds or in-depth conversation. Lack of a shared language and different expectations of romantic liaisons and love are some of the factors that can combine to create cross-cultural distance and misunderstanding between Western women and Japanese men. Zero to heroes Japanese women often seek Western men living in this transnational borderland as an alternative to Japanese boyfriends and husbands (Kelskey, Japanese Women's Diaspora). Western women in this study used the term ‘zero to hero’ to depict sought-after Western men, specifically those Western males who misuse this rise in status and behave badly in Japan. These men, as reported, are greatly over-represented in Japan when compared to their respective home communities. Above average-looking European guy, with above average intelligence seeks above average-looking Japanese lady who can cook a little. (Tokyo classifieds) Open discussion about the appeal of Western men to Japanese women seems to elicit critical reactions on either side of the racial and gender divide. For instance online chat discussions about interracial gender issues in Japan evidences the fiercely defensive position many Western men take when confronted with this notion. (see Aldwinckle a, Aldwinkle b, Aldwinkle c). It is clear, therefore, that this phenomenon is not limited to our research location. Women participants in this particular study detailed many examples of ‘zero to heroes’ behaving badly including: overrated opinion of themselves; insulting and degrading behaviour towards women in public – particularly Japanese women; inability to work cooperatively with women superiors in the workplace; sexual liaisons outside of monogamous relationships and in some cases complicated webs of infidelity. You know one guy’s left his wife, his Japanese wife. I didn’t even realize he was married because he had a Japanese girlfriend. I thought he was playing up on his Japanese girlfriend when I saw him with someone else, but he was actually playing up on both his wife and his girlfriend…. I mean the guys are behaving in ways that they wouldn’t get away with in their own countries. So the women from those countries are, of course, appalled (Marie). Japanese women’s desire for the company of Western males seems based on essentialised notions of the Western male as being more gentle, romantic and egalitarian than Japanese males. Analysis by Creighton, along with our own observations, indicates that there is ‘prevalent use of foreigners, particularly white foreigners, or gaijin, in Japanese advertising (135)’, constructing a discourse of the ‘desirable other’. Western images and ideals are also communicated through media texts (particularly Japanese women’s magazines) and promote ideals like individuality, leisure, international sophistication and sexual expression. It is clear from this research and other studies (Kelskey, Japanese Women's Diaspora) that Japanese women (living in Japan) perceive Western men as being more affectionate, kind and egalitarian than Japanese males. However, the notion of a caring and romantic Western male does not seem to be based in the reality of the situation as described by in situ Western females. Here the zero to hero construction of Western masculinity holds sway. Western females in this transnational borderland portray many of their male counterparts as general losers. One participant explained the phenomenon thus: I think that consciously or subconsciously the reason a lot of these men come over here is because they can’t really find a relationship at home. [She explains further] somebody [Western male] told me that I remind them of everything that they are not back in their own country. Gerster describes the attraction Japanese women have for the West (America in particular) as a ‘fatal attraction’ because most of these women will not realize their desire to marry their Western boyfriends or lovers (146-148). These women’s desire for the West (which is accomplishable and articulated through a Western partner) seems doomed from the start and it is questionable as to whether these relationships fulfil the aspirations of many of these women. Nevertheless, some Japanese women and Western men are more aware of this and are relatively explicit about their own desires. Japanese cute girl seeking native speakers [native English speakers] who don’t lie, never betray, are funny and handsome. If you are a man like that, try me. (Tokyo classifieds) American, 33, from California looking for Japanese girl, 20s, for having fun together. No marriage-minded girls please. Japanese ok. (Tokyo classifieds) Conclusion The Japanese national desire to be viewed as progressive and modern is, as with most societies, closely aligned with material commodities, particularly Western commodities. This means that within Japan “Western images probably have more advantage over indigenous ones” (Gerster 165) particularly for Japanese women. The local assumptions and generalisations about the Western men and women living and teaching in this transnational borderland are seemingly constructed by essentialised understandings of Western masculinity and femininity and differentiating these with Japanese notions of masculinity and femininity. However, as Kelsky (Japanese Women's Diaspora) and the participants in this study suggest, those Japanese women (who desire the West) may find their expectations do not match the realities of dating Western males in Japan since many Western men do not seem to live up to this essentialized view of the Western male as a romantic and egalitarian male partner who is ready to commit to marriage. 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(2002) http://www.metropolis.co.jp/tokyo/curren... 11.10.2002 Links http://www.debito.org/genderissues.html http://www.metropolis.co.jp/tokyo/current/classifieds/13.03_personals.asp http://www.metropolis.co.jp/tokyo/current/classifieds/13.02_personals.asp http://www.elle.co.jp/home/index2.php3 http://wwwsshe.murdoch.edu.au/intersections/ http://www3.tky.3web.ne.jp/~edjacob/hotels.html http://www.dnp.co.jp/museum/nmp/nmp_i/articles/manga/manga2-1.html http://www.debito.org/genderissuesthree.html http://www.sshe.murdoch.edu.au/intersections/ http://www.mynippon.com/index.htm http://www.debito.org/genderissuestwo.html Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Holloway, Donell and Holloway, David. "Zero to hero" M/C: A Journal of Media and Culture 5.6 (2002). Dn Month Year < http://www.media-culture.org.au/0211/zerotohero.php>. APA Style Holloway, D. & Holloway, D., (2002, Nov 20). Zero to hero. M/C: A Journal of Media and Culture, 5,(6). Retrieved Month Dn, Year, from http://www.media-culture.org.au/0211/zerotohero.html

The old “Is the glass half empty or half full?” question does more than just illustrate a person’s proclivity for pessimism or for optimism. It alerts us to the possibility that the same real world phenomena may be interpreted in entirely different ways, with very real consequences. It is this notion that I apply to the way fat sex and thin sex are conceptualised in the larger social consciousness. While sexual, romantic and/or intimate acts between people where at least one individual is fat (Fat Sex) are deemed atypical, abnormal, fetishistic and even abusive (Saguy qtd. in Swami & Tovee 90; Schur qtd. in Prohaska 271; Gailey 119), such encounters between able-bodied individuals who are thin or of average weight (Thin Sex) are deemed normal and desirable. I argue in this article that this discrepancy in how we label and treat fat and thin sexuality is unjustified because the two domains are more similar than distinct. Given their similarity we should treat similar aspects of both domains in the same way, i.e. either as normal, or as fetishistic based on relevant criteria rather than body size. I also argue that fat prejudice and thin privilege underlie this discrepancy in modern western society. I finally conclude that this causes significant personal and social harm to both fat and thin individuals.Fat Sex – The Fetishized NormalHanne Blank, in writing of her foray into publishing body positive material exploring fat sexuality, speaks of the need for spaces that acknowledge the vitality and diversity of fat sex; not in fetishistic and pornographic portrayals of Big Beautiful Women offering themselves up as an object of desire but reflecting the desires and sexual experiences of fat people themselves (10). If there are a 100 million people in America who are obese according to BMI standards, she argues, they represent a whole array of body sizes and a lot of sexual activity, which she describes as follows:Fat people have sex. Sweet, tender, luscious sex. Sweaty, feral, sheet-ripping sex. Shivery, jiggly, gasping sex. Sentimental, slow, face-cradling sex. Even as you read these words, there are fat people out there somewhere joyously getting their freak on. Not only that, but fat people are falling in love, having hook-ups, being crushed-out, putting on sexy lingerie, being the objects of other people’s lust, flirting, primping before hot dates, melting a little as they read romantic notes from their sweeties, seducing and being seduced, and having shuddering, toe-curling orgasms that are as big as they are. It’s only natural. (15)Such normalcy and diverse expression, however, is not usually portrayed in popular media, nor even in much scholarly research. Apart from body positive spaces carved out by the fat acceptance movement online and the research of fat studies scholars, which, contextualises fat sexuality as healthy and exciting, in “the majority of scholarship on this topic, fat women’s sexual behaviors are never the result of women’s agency, are always the result of their objectification, and are never healthy” (Prohaska 271).This interpretation of fat sexuality, the assumptions associated with it and the reinforcement of these attitudes have much to do with the pervasiveness of fat prejudice in society today. One study estimates that the prevalence of weight based discrimination in the US increased by 66% between 1996 and 2006 (Andreyeva, Puhl and Brownell) and is now comparable to gender and race based discrimination (Puhl, Andreyeva and Brownell). This is not an isolated trend. An anthropological study analysing the globalisation of notions of fat being unhealthy and a marker of personal and social failing suggests that we have on our hands a rapidly homogenising global stigma associated with fat (Brewis, Wutich and Rodriguez-Soto), a climate of discrimination leading many fat people to what Goffman describes as a spoiled identity (3).Negative stereotypes affecting fat sexuality are established and perpetuated through a process of discursive constraint (Cordell and Ronai 30-31). “’No man will ever love you,’ Weinstein’s grandmother informs her (Weinstein, prologue), simultaneously offering her a negative category to define herself by and trying to coerce her into losing weight – literally constraining the discourse that Weinstein may apply to herself.Discursive constraint is created not only by individuals reinforcing cultural mores but also by overt and covert messages embedded in social consciousness: “fat people are unattractive”, “fat is ugly”, “fat people are asexual”, “fat sex is a fetish”, “no normal person can be attracted to a fat person”. Portrayals of fat individuals in mainstream media consolidate these beliefs.One of the most loved fat characters of 1990s, Fat Monica from the sitcom Friends is gluttonous, ungainly (rolling around in a bean bag, jolting the sofa as she sits), undesirable (Chandler says to Ross, “I just don’t want to be stuck here all night with your fat sister!”), and desperate for sex, affection and approval from the opposite sex: “the comedic potential of Fat Monica is premised on an understanding that her body is deviant or outside the norm” (Gullage 181).In Shallow Hal, a film in which a shallow guy falls in love with the inner beauty of a fat girl, Hal (Jack Black) is shown to be attracted to Rosemary (Gwyneth Paltrow) only after he can no longer see her real fat body and her “inner beauty” is represented by a thin white blond girl. All the while, the movie draws laughs from the audience at the fat jokes and gags made at the expense of Paltrow’s character.Ashley Madison, a website for married people looking to have an affair, used the image of a scantily clad fat model in an advertisement with the tagline “Did your wife scare you last night?”, implying that infidelity is justified if you’re not attracted to your partner, and fatness precludes attraction. And a columnist from popular magazine Marie Claire wrote about Mike and Molly, a sitcom about two fat people in a relationship:Yes, I think I'd be grossed out if I had to watch two characters with rolls and rolls of fat kissing each other ... because I'd be grossed out if I had to watch them doing anything. (Kelly)It is the prevalence of these beliefs that I call the fetishisation of fat sexuality. When fat bodies are created as asexual and undesirable, it gives rise to the rhetoric that to be sexually attracted to a fat body is unnatural, therefore making any person who is attracted to a fat body a fetishist and the fat person themselves an object of fetish.The internalisation of these beliefs is not only something that actively harms the self-esteem, sexual agency & health and happiness of fat individuals (Satinsky et al.), but also those who are attracted to them. Those who internalise these beliefs about themselves may be unable to view themselves as sexual and engage with their own bodies in a pleasurable manner, or to view themselves as attractive, perhaps discounting any assertions to the contrary. In a study designed to investigate the relationship between body image and sexual health in women of size, one participant revealed:I’ve had my issues with T as far as um, believing that T is attracted to me…because of my weight, my size and the way I look. (Satinsky et al. 717)Another participant speaks of her experience masturbating and her discomfort at touching her own flesh, leading her to use a vibrator and not her hands:Like, I don’t, I don’t look down. I look at the ceiling and I try to – it’s almost like I’m trying to imagine that I was thinner. Like, imagine that my stomach was flatter or something like that, which sounds bizarre, but I guess that’s what I’m trying to do. (Satinsky et al. 719)Others stay in bad marriages because they believe they wouldn’t find anyone else (Joanisse and Synnott 55) or tolerate abuse because of their low self-esteem (Hester qtd. in Prohaska 271).Similarly, men who internalise these attitudes about fat find it easier to dehumanise and objectify fat women, believe that they’d be desperate for sex and hence an easy target for a sexual conquest, and are less deserving of consideration (Prohaska and Gailey 19).On the other hand, many men who find fat women attractive (Fat Admirers or FA’s) remain closeted because their desire is stigmatised. Many do not make their preference known to their peer group and families, nor do they publicly acknowledge the woman they are intimate with. Research suggests that FA’s draw the same amount of stigma for being with fat women and finding them attractive, as they would for themselves being fat (Goode qtd. in Prohaska and Gailey).I do not argue here that all fat individuals have spoiled identities or that all expressions of fat sexuality operate from a place of stigma and shame, but that fat sexuality exists within a wider social fabric of fat phobia, discrimination and stigmatisation. Fulfilling sexual experience must therefore be navigated within this framework. As noted, the fat acceptance movement, body positive spaces online, and fat studies scholarship help to normalise fat sexuality and function as tools for resisting stigma and fetishisation.Resisting Stigma: Creating Counter NarrativesGailey, in interviews with 36 fat-identified women, found that though 34 of them (94%) had ‘experienced a life of ridicule, body shame and numerous attempts to lose weight’ which had an adverse effect on their relationships and sex life, 26 of them reported a positive change after having ‘embodied the size acceptance ideology’ (Gailey 118).Recently, Kristin Chirico, employee of Buzzfeed, released first an article and then a video titled My Boyfriend Loves Fat Women about her relationship with her boyfriend who loves fat women, her own discomfort with her fatness and her journey in embracing size acceptance ideologies: I will let him enjoy the thing he loves without tearing it down. But more importantly, I will work to earn love from me, who is the person who will always play the hardest to get. I will flirt as hard as I can, and I will win myself back.Books such as Wann’s Fat!So?, Blank’s Big Big Love: A Sex and Relationships Guide for People of Size (and Those Who Love Them), Chastain’s Fat: The Owner’s Manual and her blog Dances with Fat, Tovar’s Hot and Heavy: Fierce Fat Girls on Life, Love and Fashion, as well as Substantia Jones’s fat photography project called The Adipositivity Project are some examples of fat activism, size acceptance and body positive spaces and resources. The description on Jones’s site reads:The Adipositivity Project aims to promote the acceptance of benign human size variation and encourage discussion of body politics, not by listing the merits of big people, or detailing examples of excellence (these things are easily seen all around us), but rather through a visual display of fat physicality. The sort that's normally unseen. When fat individuals create personal narratives to resist stigmatisation of fat sexuality they confront the conundrum of drawing the line between sexual empowerment and glorifying fat fetishism. To see one’s own and other fat bodies as sexual, normal and worthy of pleasure is one way to subvert this fetishism. One would also take seriously any sexual advances, seeing oneself as desirable. The line between normal expression of fat sexuality and the wide spread belief that fat sex is fetishistic is so blurred however, that it becomes difficult to differentiate between them, so it is common to ask if one is being sexual or being an object of fetish. There is also the tension between the heady sense of power in being a sexual agent, and the desire to be wanted for more than just being a fat body.Modern burlesque stage is one arena where fat bodies are being recreated as sexy and desirable, offering a unique resource to ‘fat performers and audience members who want to experience their bodies in new and affirming ways’. Because burlesque is an erotic dance form, fat women on the burlesque stage are marked as ‘sexual, without question or challenge’. The burlesque stage has a great capacity to be a space for transforming sexual identity and driving changes in audience attitudes, creating a powerful social environment that is contrary to mainstream conditions in society (Asbill 300).The founder and creative director of “Big Burlesque” and “Fat-Bottom Revue” the world’s first all-fat burlesque troupe, however, notes that when she started Big Burlesque there were a couple of “bigger” performers on the neo-burlesque circuit, but they did not specifically advocate fat liberation. ‘Fat dance is rare enough; fat exotic/erotic dance is pretty much unheard of outside of “fetish” acts that alienate rather than normalise fat bodies’ (McAllister 305).In another instance, Laura writes that to most men her weight is a problem or a fetish, constraining the potential in relationships. Speaking of BBW (Big Beautiful Women) and BHM (Big Handsome Men) websites that cater to Fat Admirers she writes:As I’ve scrolled through these sites, I’ve felt vindicated at seeing women my size as luscious pinups. But, after a while, I feel reduced to something less than a person: just a gartered thigh and the breast-flesh offered up in a corset. I want to be lusted after. I want to be wanted. But, more than this, I want to love, and be loved. I want everything that love confers: being touched, being valued and being seen.That sexual attraction might rely wholly or partly on physical attributes, however, is hardly unfamiliar, and is an increasing phenomenon in the wider culture and popular media. Of course, what counts there is being thin and maintaining the thin state!Thin Sex: The Normalised FetishUnlike the fat body, the thin body is created as beautiful, sexually attractive, successful and overwhelmingly the norm (van Amsterdam). Ours is a culture fixated on physical beauty and sex, both of which are situated in thin bodies. Sexiness is a social currency that buys popularity, social success, and increasingly wealth itself (Levy). Like fat sex, thin sex operates on the stage set by the wider cultural ideals of beauty and attractiveness and that of the burden of thin privilege. Where stigma situates fat sexuality to abnormality and fetish, thin sexuality has to deal with the pressures of conforming to and maintaining the thin state (vam Amsterdam).Thin individuals also deal with the sexualisation of their bodies, confronting the separation of their personhood from their sexuality, in a sexual objectification of women that has long been identified as harmful. Ramsey and Hoyt explore how being objectified in heterosexual relationships might be related to coercion within those relationships. Their evidence shows that women are routinely objectified, and that this objectification becomes part of the schema of how men relate to women. Such a schema results in a fracturing of women into body parts dissociated from their personhood , making it easier to engage in violence with, and feel less empathy for female partners (in cases of rape or sexual assault). (Ramsey and Hoyt) What is interesting here is the fact that though aspects of thin sexuality are recognised as fetishistic (objectification of women), thin sex is still considered normal.Thin Sex, Fat Sex and 50 Shades of OverlapThe normalisation of sexual objectification -- society for the most part being habituated to the fetishistic aspects of thin sex, can be contrasted with attitudes towards comparable aspects of fat sex. In particular, Feederism, is generally viewed within scholarly discourse (and public attitudes) as ‘a consensual activity, a fetish, a stigmatised behaviour, and abuse’ (Terry & Vassey, Hester, Bestard, Murray as qtd. in Prohaska 281). Prohaska argues that Feederism and Diet Culture are broadly similar phenomena that elicit tellingly opposing judgements. She reports that the culture of feederism (as analysed on online forums) is a mostly consensual activity, where the community vocally dissuades non-consensual activities and any methods that may cause bodily harm (268). It is mostly a community of people who discuss measures of gradual weight gain and support and encourage each other in those goals. This, she argues, is very similar in tone to what appears on weight loss websites and forums (269). She contends, however that despite these parallels ‘the same scrutiny is not given to those who are attempting to lose weight as is placed upon those who do not diet or who try to gain weight’ (269).She notes that whereas in judging feederism emphasis is on fringe behaviours, in evaluating diet culture the focus is on behaviours deemed normal and healthy while only disorders like anorexia, bulimia, and pill using are judged fringe behaviours. This disparity, she claims, is rooted in fat phobia and prejudice (270).In comparing the dating sections of feederism websites with mainstream dating sites she notes that here too the nature of ads is similar, with the only difference being that in mainstream sites the body size preference is assumed. People seeking relationships on both kinds of sites look for partners who are ‘caring, intelligent and funny’ and consider ‘mutual respect’ as key (270).This is similar to what was revealed in an article by Camille Dodero, who interviewed a number of men who identify as fat admirers and delved into the myths and realities of fat admiration. The article covers stories of stigma that FA’s have faced and continue to face because of their sexual preference, and also of internalised self-hatred that makes it difficult for fat women to take their advances seriously. The men also create BBW/BHM dating websites as more than a fetish club. They experience these online spaces as safe spaces where they can openly meet people they would be interested in just as one would on a normal/mainstream dating site. Even if most women fit the type that they are attracted to in such spaces, it does not mean that they would be attracted to all of those women, just as on match.com one would look over prospective candidates for dating and that process would include the way they look and everything else about that person.Attempting to clear up the misconception that loving fat women is a fetish, one of the interviewees says,“Steve, over there, has a type,” gesturing wanly at a stranger in a hockey jersey probably not named Steve. “I have a type, too. Mine’s just bigger. He may like skinny blondes with bangs and long legs. I like pear shapes with brown hair and green eyes. I have a type—it just happens to be fat.” Besides, people aren’t fetish objects, they’re people. “It’s not like having a thing for leather.” (Dodero 3)ConclusionAnalysis of the domains of thin and fat sex shows that both have people engaging in sexual activity and romantic and intimate relationships with each other. Both have a majority of individuals who enjoy consensual, fulfilling sex and relationships, however these practices and desires are celebrated in one domain and stigmatised in the other. Both domains also have a portion of the whole that objectifies relationship partners with immense potential for harm, whether this involves sexualisation and objectification and its related harms in thin sex, objectification of fat bodies in some BBW and BHM circles, and the fringes of feederism communities, or non-body size specific fetish acts that individuals from both domains engage in. Qualitatively, since both domains significantly overlap, it is difficult to find the justification for the fetishisation of one and the normativity of the other. It seems plausible that this can be accounted for by the privilege associated with thin bodies and the prejudice against fat.Our failure to acknowledge such fetishisation of normal fat sex and normalisation of the fetishistic aspects of thin sex creates huge potential for harm for both groups, for it not only causes the fragmentation of effort when it comes to addressing these issues but also allows for the rich vitality and diversity of “normal” fat sex to wallow in obscurity and stigma.References Andreyeva, Tatiana, Rebecca M. Puhl, and Kelly D. Brownell. "Changes in Perceived Weight Discrimination among Americans, 1995–1996 through 2004–2006." Obesity 16 (2008): 1129-1134.Asbill, D. Lacy. "'I’m Allowed to Be a Sexual Being': The Distinctive Social Conditions of the Fat Burlesque Stage." The Fat Studies Reader, eds. Sondra Solovay and Esther Rothblum. New York: New York UP, 2009. 299.Blank, Hanne. Big Big Love, Revised, A Sex and Relationship Guide for People of Size (and Those Who Love Them). New York: Celestial Arts, 2011.Bogart, Laura. Salon 4 Aug. 2014.Brewis, A.A., A. Wutich and I. Rodriguez-Soto. "Body Norms and Fat Stigma in Global Perspective." Current Anthropology 52 (2011): 269-276.Chirico, Kristin. My Boyfriend Loves Fat Women. 25 Feb. 2015.Cordell, Gina, and Carol Rambo Ronai. "Identity Management among Overweight Women: Narrative Resistance to Stigma." Interpreting Weight: The Social Management of Fatness and Thinness, eds. Jeffery Sobal and Donna Maurer. Transaction Publishers, 1999. 29-48. Dodero, Camille. Guys Who Like Fat Chicks. 4 May 2011.Prohaska, Ariane, and Jeannine A. Gailey. "Achieving Masculinity through Sexual Predation: The Case of Hogging." Journal of Gender Studies 19.1 (2010): 13-25.Gailey, Jeannine A. “Fat Shame to Fat Pride: Fat Women’s Sexual and Dating Experiences.” Fat Studies: An Interdisciplinary Journal of Body Weight and Society 1.1 (2012). Goffman, Erving. Stigma: Notes on the Management of Spoiled Identity. Englewood Cliffs, N.J: Prentice-Hall, 1963.Gullage, Amy. "Fat Monica, Fat Suits and Friends." Feminist Media Studies 14.2 (2012): 178-89. Jacqueline. "I'm The 'Scary' Model in That Awful Ashley Madison Ad." 11 July 2011. Online. 24 May 2015.Jones, Substantia. The Adipositivity Project. n.d. Kelly, M. "Should 'Fatties' Get a Room? (Even on TV?)" 2010.Levy, Ariel. "Raunch Culture." Female Chauvinist Pigs: Women and the Rise of Raunch Culture. New York: Free Press, 2005. 7-45.McAllister, Heather. "Embodying Fat Liberation." The Fat Studies Reader, eds. Sondra Solovay and Esther Rothblum. New York: New York UP, 2009. 305.Prohaska, Ariane. “Help Me Get Fat! Feederism as Communal Deviance on the Internet.” Deviant Behaviour 35.4 (2014). Puhl, Rebecca M., Tatiana Andreyeva, and Kelly Brownell. "Perceptions of Weight Discrimination: Prevalence and Comparison to Race and Gender Discrimination in America." International Journal of Obesity 32 (2008): 992-1000.Ramsey, Laura R., and Tiffany Hoyt. "The Object of Desire: How Being Objectified Creates Sexual Pressure for Women in Heterosexual Relationships." Psychology of Women Quarterly (2014): 1-20.Satinsky, Sonya, et al. "'Fat Girl Complex': A Preliminary Investigation of Sexual Health and Body Image in Women of Size." Culture, Health and Sexuality: An International Journal for Research, Intervention and Care 15.6 (2013): 710-25.Swami, Viren, and Martin J. Tovee. “Big Beautiful Women: The Body Size Preferences of Male Fat Admirers.” The Journal of Sex Research 46.1 (2009): 89-86.Joanisse, Leanne, and Anthony Synnott. "Fighting Back: Reactions and Resistance to the Stigma of Obesity." Interpreting Weight: The Social Management of Fatness and Thinness, eds. Jeffery Sobal and Donna Maurer. New York: First Transaction Printing, 2013. 49-73.Van Amsterdam, Noortje. "Big Fat Inequalities, Thin Privilege: An Intersectional Perspective on 'Body Size'." European Journal of Women's Studies 20.2 (2013): 155-69.Weinstein, Rebecca Jane. “Fat Sex: The Naked Truth”. EBook, 2012.

Biology teaches us that organisms adapt—or don’t; sociology claims that people adapt—or don’t. We know that ideas can adapt; sometimes even institutions can adapt. Or not. Various papers in this issue attest in exciting ways to precisely such adaptations and maladaptations. (See, for example, the articles in this issue by Lelia Green, Leesa Bonniface, and Tami McMahon, by Lexey A. Bartlett, and by Debra Ferreday.) Adaptation is a part of nature and culture, but it’s the latter alone that interests me here. (However, see the article by Hutcheon and Bortolotti for a discussion of nature and culture together.) It’s no news to anyone that not only adaptations, but all art is bred of other art, though sometimes artists seem to get carried away. My favourite example of excess of association or attribution can be found in the acknowledgements page to a verse drama called Beatrice Chancy by the self-defined “maximalist” (not minimalist) poet, novelist, librettist, and critic, George Elliot Clarke. His selected list of the incarnations of the story of Beatrice Cenci, a sixteenth-century Italian noblewoman put to death for the murder of her father, includes dramas, romances, chronicles, screenplays, parodies, sculptures, photographs, and operas: dramas by Vincenzo Pieracci (1816), Percy Bysshe Shelley (1819), Juliusz Slowacki (1843), Waldter Landor (1851), Antonin Artaud (1935) and Alberto Moravia (1958); the romances by Francesco Guerrazi (1854), Henri Pierangeli (1933), Philip Lindsay (1940), Frederic Prokosch (1955) and Susanne Kircher (1976); the chronicles by Stendhal (1839), Mary Shelley (1839), Alexandre Dumas, père (1939-40), Robert Browning (1864), Charles Swinburne (1883), Corrado Ricci (1923), Sir Lionel Cust (1929), Kurt Pfister (1946) and Irene Mitchell (1991); the film/screenplay by Bertrand Tavernier and Colo O’Hagan (1988); the parody by Kathy Acker (1993); the sculpture by Harriet Hosmer (1857); the photograph by Julia Ward Cameron (1866); and the operas by Guido Pannain (1942), Berthold Goldschmidt (1951, 1995) and Havergal Brian (1962). (Beatrice Chancy, 152) He concludes the list with: “These creators have dallied with Beatrice Cenci, but I have committed indiscretions” (152). An “intertextual feast”, by Clarke’s own admission, this rewriting of Beatrice’s story—especially Percy Bysshe Shelley’s own verse play, The Cenci—illustrates brilliantly what Northrop Frye offered as the first principle of the production of literature: “literature can only derive its form from itself” (15). But in the last several decades, what has come to be called intertextuality theory has shifted thinking away from looking at this phenomenon from the point of view of authorial influences on the writing of literature (and works like Harold Bloom’s famous study of the Anxiety of Influence) and toward considering our readerly associations with literature, the connections we (not the author) make—as we read. We, the readers, have become “empowered”, as we say, and we’ve become the object of academic study in our own right. Among the many associations we inevitably make, as readers, is with adaptations of the literature we read, be it of Jane Austin novels or Beowulf. Some of us may have seen the 2006 rock opera of Beowulf done by the Irish Repertory Theatre; others await the new Neil Gaiman animated film. Some may have played the Beowulf videogame. I personally plan to miss the upcoming updated version that makes Beowulf into the son of an African explorer. But I did see Sturla Gunnarsson’s Beowulf and Grendel film, and yearned to see the comic opera at the Lincoln Centre Festival in 2006 called Grendel, the Transcendence of the Great Big Bad. I am not really interested in whether these adaptations—all in the last year or so—signify Hollywood’s need for a new “monster of the week” or are just the sign of a desire to cash in on the success of The Lord of the Rings. For all I know they might well act as an ethical reminder of the human in the alien in a time of global strife (see McGee, A4). What interests me is the impact these multiple adaptations can have on the reader of literature as well as on the production of literature. Literature, like painting, is usually thought of as what Nelson Goodman (114) calls a one-stage art form: what we read (like what we see on a canvas) is what is put there by the originating artist. Several major consequences follow from this view. First, the implication is that the work is thus an original and new creation by that artist. However, even the most original of novelists—like Salman Rushdie—are the first to tell you that stories get told and retold over and over. Indeed his controversial novel, The Satanic Verses, takes this as a major theme. Works like the Thousand and One Nights are crucial references in all of his work. As he writes in Haroun and the Sea of Stories: “no story comes from nowhere; new stories are born of old” (86). But illusion of originality is only one of the implications of seeing literature as a one-stage art form. Another is the assumption that what the writer put on paper is what we read. But entire doctoral programs in literary production and book history have been set up to study how this is not the case, in fact. Editors influence, even change, what authors want to write. Designers control how we literally see the work of literature. Beatrice Chancy’s bookend maps of historical Acadia literally frame how we read the historical story of the title’s mixed-race offspring of an African slave and a white slave owner in colonial Nova Scotia in 1801. Media interest or fashion or academic ideological focus may provoke a publisher to foreground in the physical presentation different elements of a text like this—its stress on race, or gender, or sexuality. The fact that its author won Canada’s Governor General’s Award for poetry might mean that the fact that this is a verse play is emphasised. If the book goes into a second edition, will a new preface get added, changing the framework for the reader once again? As Katherine Larson has convincingly shown, the paratextual elements that surround a work of literature like this one become a major site of meaning generation. What if literature were not a one-stage an art form at all? What if it were, rather, what Goodman calls “two-stage” (114)? What if we accept that other artists, other creators, are needed to bring it to life—editors, publishers, and indeed readers? In a very real and literal sense, from our (audience) point of view, there may be no such thing as a one-stage art work. Just as the experience of literature is made possible for readers by the writer, in conjunction with a team of professional and creative people, so, arguably all art needs its audience to be art; the un-interpreted, un-experienced art work is not worth calling art. Goodman resists this move to considering literature a two-stage art, not at all sure that readings are end products the way that performance works are (114). Plays, films, television shows, or operas would be his prime examples of two-stage arts. In each of these, a text (a playtext, a screenplay, a score, a libretto) is moved from page to stage or screen and given life, by an entire team of creative individuals: directors, actors, designers, musicians, and so on. Literary adaptations to the screen or stage are usually considered as yet another form of this kind of transcription or transposition of a written text to a performance medium. But the verbal move from the “book” to the diminutive “libretto” (in Italian, little book or booklet) is indicative of a view that sees adaptation as a step downward, a move away from a primary literary “source”. In fact, an entire negative rhetoric of “infidelity” has developed in both journalistic reviewing and academic discourse about adaptations, and it is a morally loaded rhetoric that I find surprising in its intensity. Here is the wonderfully critical description of that rhetoric by the king of film adaptation critics, Robert Stam: Terms like “infidelity,” “betrayal,” “deformation,” “violation,” “bastardisation,” “vulgarisation,” and “desecration” proliferate in adaptation discourse, each word carrying its specific charge of opprobrium. “Infidelity” carries overtones of Victorian prudishness; “betrayal” evokes ethical perfidy; “bastardisation” connotes illegitimacy; “deformation” implies aesthetic disgust and monstrosity; “violation” calls to mind sexual violence; “vulgarisation” conjures up class degradation; and “desecration” intimates religious sacrilege and blasphemy. (3) I join many others today, like Stam, in challenging the persistence of this fidelity discourse in adaptation studies, thereby providing yet another example of what, in his article here called “The Persistence of Fidelity: Adaptation Theory Today,” John Connor has called the “fidelity reflex”—the call to end an obsession with fidelity as the sole criterion for judging the success of an adaptation. But here I want to come at this same issue of the relation of adaptation to the adapted text from another angle. When considering an adaptation of a literary work, there are other reasons why the literary “source” text might be privileged. Literature has historical priority as an art form, Stam claims, and so in some people’s eyes will always be superior to other forms. But does it actually have priority? What about even earlier performative forms like ritual and song? Or to look forward, instead of back, as Tim Barker urges us to do in his article here, what about the new media’s additions to our repertoire with the advent of electronic technology? How can we retain this hierarchy of artistic forms—with literature inevitably on top—in a world like ours today? How can both the Romantic ideology of original genius and the capitalist notion of individual authorship hold up in the face of the complex reality of the production of literature today (as well as in the past)? (In “Amen to That: Sampling and Adapting the Past”, Steve Collins shows how digital technology has changed the possibilities of musical creativity in adapting/sampling.) Like many other ages before our own, adaptation is rampant today, as director Spike Jonze and screenwriter Charlie Kaufman clearly realised in creating Adaptation, their meta-cinematic illustration-as-send-up film about adaptation. But rarely has a culture denigrated the adapter as a secondary and derivative creator as much as we do the screenwriter today—as Jonze explores with great irony. Michelle McMerrin and Sergio Rizzo helpfully explain in their pieces here that one of the reasons for this is the strength of auteur theory in film criticism. But we live in a world in which works of literature have been turned into more than films. We now have literary adaptations in the forms of interactive new media works and videogames; we have theme parks; and of course, we have the more common television series, radio and stage plays, musicals, dance works, and operas. And, of course, we now have novelisations of films—and they are not given the respect that originary novels are given: it is the adaptation as adaptation that is denigrated, as Deborah Allison shows in “Film/Print: Novelisations and Capricorn One”. Adaptations across media are inevitably fraught, and for complex and multiple reasons. The financing and distribution issues of these widely different media alone inevitably challenge older capitalist models. The need or desire to appeal to a global market has consequences for adaptations of literature, especially with regard to its regional and historical specificities. These particularities are what usually get adapted or “indigenised” for new audiences—be they the particularities of the Spanish gypsy Carmen (see Ioana Furnica, “Subverting the ‘Good, Old Tune’”), those of the Japanese samurai genre (see Kevin P. Eubanks, “Becoming-Samurai: Samurai [Films], Kung-Fu [Flicks] and Hip-Hop [Soundtracks]”), of American hip hop graffiti (see Kara-Jane Lombard, “‘To Us Writers, the Differences Are Obvious’: The Adaptation of Hip Hop Graffiti to an Australian Context”) or of Jane Austen’s fiction (see Suchitra Mathur, “From British ‘Pride’ to Indian ‘Bride’: Mapping the Contours of a Globalised (Post?)Colonialism”). What happens to the literary text that is being adapted, often multiple times? Rather than being displaced by the adaptation (as is often feared), it most frequently gets a new life: new editions of the book appear, with stills from the movie adaptation on its cover. But if I buy and read the book after seeing the movie, I read it differently than I would have before I had seen the film: in effect, the book, not the adaptation, has become the second and even secondary text for me. And as I read, I can only “see” characters as imagined by the director of the film; the cinematic version has taken over, has even colonised, my reader’s imagination. The literary “source” text, in my readerly, experiential terms, becomes the secondary work. It exists on an experiential continuum, in other words, with its adaptations. It may have been created before, but I only came to know it after. What if I have read the literary work first, and then see the movie? In my imagination, I have already cast the characters: I know what Gabriel and Gretta Conroy of James Joyce’s story, “The Dead,” look and sound like—in my imagination, at least. Then along comes John Huston’s lush period piece cinematic adaptation and the director superimposes his vision upon mine; his forcibly replaces mine. But, in this particular case, Huston still arguably needs my imagination, or at least my memory—though he may not have realised it fully in making the film. When, in a central scene in the narrative, Gabriel watches his wife listening, moved, to the singing of the Irish song, “The Lass of Aughrim,” what we see on screen is a concerned, intrigued, but in the end rather blank face: Gabriel doesn’t alter his expression as he listens and watches. His expression may not change—but I know exactly what he is thinking. Huston does not tell us; indeed, without the use of voice-over, he cannot. And since the song itself is important, voice-over is impossible. But I know exactly what he is thinking: I’ve read the book. I fill in the blank, so to speak. Gabriel looks at Gretta and thinks: There was grace and mystery in her attitude as if she were a symbol of something. He asked himself what is a woman standing on the stairs in the shadow, listening to distant music, a symbol of. If he were a painter he would paint her in that attitude. … Distant Music he would call the picture if he were a painter. (210) A few pages later the narrator will tell us: At last she turned towards them and Gabriel saw that there was colour on her cheeks and that her eyes were shining. A sudden tide of joy went leaping out of his heart. (212) This joy, of course, puts him in a very different—disastrously different—state of mind than his wife, who (we later learn) is remembering a young man who sang that song to her when she was a girl—and who died, for love of her. I know this—because I’ve read the book. Watching the movie, I interpret Gabriel’s blank expression in this knowledge. Just as the director’s vision can colonise my visual and aural imagination, so too can I, as reader, supplement the film’s silence with the literary text’s inner knowledge. The question, of course, is: should I have to do so? Because I have read the book, I will. But what if I haven’t read the book? Will I substitute my own ideas, from what I’ve seen in the rest of the film, or from what I’ve experienced in my own life? Filmmakers always have to deal with this problem, of course, since the camera is resolutely externalising, and actors must reveal their inner worlds through bodily gesture or facial expression for the camera to record and for the spectator to witness and comprehend. But film is not only a visual medium: it uses music and sound, and it also uses words—spoken words within the dramatic situation, words overheard on the street, on television, but also voice-over words, spoken by a narrating figure. Stephen Dedalus escapes from Ireland at the end of Joseph Strick’s 1978 adaptation of Joyce’s A Portrait of the Artist as a Young Man with the same words as he does in the novel, where they appear as Stephen’s diary entry: Amen. So be it. Welcome, O life! I go to encounter for the millionth time the reality of experience and to forge in the smithy of my soul the uncreated conscience of my race. … Old father, old artificer, stand me now and ever in good stead. (253) The words from the novel also belong to the film as film, with its very different story, less about an artist than about a young Irishman finally able to escape his family, his religion and his country. What’s deliberately NOT in the movie is the irony of Joyce’s final, benign-looking textual signal to his reader: Dublin, 1904 Trieste, 1914 The first date is the time of Stephen’s leaving Dublin—and the time of his return, as we know from the novel Ulysses, the sequel, if you like, to this novel. The escape was short-lived! Portrait of the Artist as a Young Man has an ironic structure that has primed its readers to expect not escape and triumph but something else. Each chapter of the novel has ended on this kind of personal triumphant high; the next has ironically opened with Stephen mired in the mundane and in failure. Stephen’s final words in both film and novel remind us that he really is an Icarus figure, following his “Old father, old artificer”, his namesake, Daedalus. And Icarus, we recall, takes a tumble. In the novel version, we are reminded that this is the portrait of the artist “as a young man”—later, in 1914, from the distance of Trieste (to which he has escaped) Joyce, writing this story, could take some ironic distance from his earlier persona. There is no such distance in the film version. However, it stands alone, on its own; Joyce’s irony is not appropriate in Strick’s vision. His is a different work, with its own message and its own, considerably more romantic and less ironic power. Literary adaptations are their own things—inspired by, based on an adapted text but something different, something other. I want to argue that these works adapted from literature are now part of our readerly experience of that literature, and for that reason deserve the same attention we give to the literary, and not only the same attention, but also the same respect. I am a literarily trained person. People like me who love words, already love plays, but shouldn’t we also love films—and operas, and musicals, and even videogames? There is no need to denigrate words that are heard (and visualised) in order to privilege words that are read. Works of literature can have afterlives in their adaptations and translations, just as they have pre-lives, in terms of influences and models, as George Eliot Clarke openly allows in those acknowledgements to Beatrice Chancy. I want to return to that Canadian work, because it raises for me many of the issues about adaptation and language that I see at the core of our literary distrust of the move away from the written, printed text. I ended my recent book on adaptation with a brief examination of this work, but I didn’t deal with this particular issue of language. So I want to return to it, as to unfinished business. Clarke is, by the way, clear in the verse drama as well as in articles and interviews that among the many intertexts to Beatrice Chancy, the most important are slave narratives, especially one called Celia, a Slave, and Shelley’s play, The Cenci. Both are stories of mistreated and subordinated women who fight back. Since Clarke himself has written at length about the slave narratives, I’m going to concentrate here on Shelley’s The Cenci. The distance from Shelley’s verse play to Clarke’s verse play is a temporal one, but it is also geographic and ideological one: from the old to the new world, and from a European to what Clarke calls an “Africadian” (African Canadian/African Acadian) perspective. Yet both poets were writing political protest plays against unjust authority and despotic power. And they have both become plays that are more read than performed—a sad fate, according to Clarke, for two works that are so concerned with voice. We know that Shelley sought to calibrate the stylistic registers of his work with various dramatic characters and effects to create a modern “mixed” style that was both a return to the ancients and offered a new drama of great range and flexibility where the expression fits what is being expressed (see Bruhn). His polemic against eighteenth-century European dramatic conventions has been seen as leading the way for realist drama later in the nineteenth century, with what has been called its “mixed style mimesis” (Bruhn) Clarke’s adaptation does not aim for Shelley’s perfect linguistic decorum. It mixes the elevated and the biblical with the idiomatic and the sensual—even the vulgar—the lushly poetic with the coarsely powerful. But perhaps Shelley’s idea of appropriate language fits, after all: Beatrice Chancy is a woman of mixed blood—the child of a slave woman and her slave owner; she has been educated by her white father in a convent school. Sometimes that educated, elevated discourse is heard; at other times, she uses the variety of discourses operative within slave society—from religious to colloquial. But all the time, words count—as in all printed and oral literature. Clarke’s verse drama was given a staged reading in Toronto in 1997, but the story’s, if not the book’s, real second life came when it was used as the basis for an opera libretto. Actually the libretto commission came first (from Queen of Puddings Theatre in Toronto), and Clarke started writing what was to be his first of many opera texts. Constantly frustrated by the art form’s demands for concision, he found himself writing two texts at once—a short libretto and a longer, five-act tragic verse play to be published separately. Since it takes considerably longer to sing than to speak (or read) a line of text, the composer James Rolfe keep asking for cuts—in the name of economy (too many singers), because of clarity of action for audience comprehension, or because of sheer length. Opera audiences have to sit in a theatre for a fixed length of time, unlike readers who can put a book down and return to it later. However, what was never sacrificed to length or to the demands of the music was the language. In fact, the double impact of the powerful mixed language and the equally potent music, increases the impact of the literary text when performed in its operatic adaptation. Here is the verse play version of the scene after Beatrice’s rape by her own father, Francis Chancey: I was black but comely. Don’t glance Upon me. This flesh is crumbling Like proved lies. I’m perfumed, ruddied Carrion. Assassinated. Screams of mucking juncos scrawled Over the chapel and my nerves, A stickiness, as when he finished Maculating my thighs and dress. My eyes seep pus; I can’t walk: the floors Are tizzy, dented by stout mauling. Suddenly I would like poison. The flesh limps from my spine. My inlets crimp. Vultures flutter, ghastly, without meaning. I can see lice swarming the air. … His scythe went shick shick shick and slashed My flowers; they lay, murdered, in heaps. (90) The biblical and the violent meet in the texture of the language. And none of that power gets lost in the opera adaptation, despite cuts and alterations for easier aural comprehension. I was black but comely. Don’t look Upon me: this flesh is dying. I’m perfumed, bleeding carrion, My eyes weep pus, my womb’s sopping With tears; I can hardly walk: the floors Are tizzy, the sick walls tumbling, Crumbling like proved lies. His scythe went shick shick shick and cut My flowers; they lay in heaps, murdered. (95) Clarke has said that he feels the libretto is less “literary” in his words than the verse play, for it removes the lines of French, Latin, Spanish and Italian that pepper the play as part of the author’s critique of the highly educated planter class in Nova Scotia: their education did not guarantee ethical behaviour (“Adaptation” 14). I have not concentrated on the music of the opera, because I wanted to keep the focus on the language. But I should say that the Rolfe’s score is as historically grounded as Clarke’s libretto: it is rooted in African Canadian music (from ring shouts to spirituals to blues) and in Scottish fiddle music and local reels of the time, not to mention bel canto Italian opera. However, the music consciously links black and white traditions in a way that Clarke’s words and story refuse: they remain stubbornly separate, set in deliberate tension with the music’s resolution. Beatrice will murder her father, and, at the very moment that Nova Scotia slaves are liberated, she and her co-conspirators will be hanged for that murder. Unlike the printed verse drama, the shorter opera libretto functions like a screenplay, if you will. It is not so much an autonomous work unto itself, but it points toward a potential enactment or embodiment in performance. Yet, even there, Clarke cannot resist the lure of words—even though they are words that no audience will ever hear. The stage directions for Act 3, scene 2 of the opera read: “The garden. Slaves, sunflowers, stars, sparks” (98). The printed verse play is full of these poetic associative stage directions, suggesting that despite his protestations to the contrary, Clarke may have thought of that version as one meant to be read by the eye. After Beatrice’s rape, the stage directions read: “A violin mopes. Invisible shovelsful of dirt thud upon the scene—as if those present were being buried alive—like ourselves” (91). Our imaginations—and emotions—go to work, assisted by the poet’s associations. There are many such textual helpers—epigraphs, photographs, notes—that we do not have when we watch and listen to the opera. We do have the music, the staged drama, the colours and sounds as well as the words of the text. As Clarke puts the difference: “as a chamber opera, Beatrice Chancy has ascended to television broadcast. But as a closet drama, it play only within the reader’s head” (“Adaptation” 14). Clarke’s work of literature, his verse drama, is a “situated utterance, produced in one medium and in one historical and social context,” to use Robert Stam’s terms. In the opera version, it was transformed into another “equally situated utterance, produced in a different context and relayed through a different medium” (45-6). I want to argue that both are worthy of study and respect by wordsmiths, by people like me. I realise I’ve loaded the dice: here neither the verse play nor the libretto is primary; neither is really the “source” text, for they were written at the same time and by the same person. But for readers and audiences (my focus and interest here), they exist on a continuum—depending on which we happen to experience first. As Ilana Shiloh explores here, the same is true about the short story and film of Memento. I am not alone in wanting to mount a defence of adaptations. Julie Sanders ends her new book called Adaptation and Appropriation with these words: “Adaptation and appropriation … are, endlessly and wonderfully, about seeing things come back to us in as many forms as possible” (160). The storytelling imagination is an adaptive mechanism—whether manifesting itself in print or on stage or on screen. The study of the production of literature should, I would like to argue, include those other forms taken by that storytelling drive. If I can be forgiven a move to the amusing—but still serious—in concluding, Terry Pratchett puts it beautifully in his fantasy story, Witches Abroad: “Stories, great flapping ribbons of shaped space-time, have been blowing and uncoiling around the universe since the beginning of time. And they have evolved. The weakest have died and the strongest have survived and they have grown fat on the retelling.” In biology as in culture, adaptations reign. References Bloom, Harold. The Anxiety of Influence. New York: Oxford University Press, 1975. Bruhn, Mark J. “’Prodigious Mixtures and Confusions Strange’: The Self-Subverting Mixed Style of The Cenci.” Poetics Today 22.4 (2001). Clarke, George Elliott. “Beatrice Chancy: A Libretto in Four Acts.” Canadian Theatre Review 96 (1998): 62-79. ———. Beatrice Chancy. Victoria, BC: Polestar, 1999. ———. “Adaptation: Love or Cannibalism? Some Personal Observations”, unpublished manuscript of article. Frye, Northrop. The Educated Imagination. Toronto: CBC, 1963. Goodman, Nelson. Languages of Art: An Approach to a Theory of Symbols. Indianapolis: Bobbs-Merrill, 1968. Hutcheon, Linda, and Gary R. Bortolotti. “On the Origin of Adaptations: Rethinking Fidelity Discourse and “Success”—Biologically.” New Literary History. Forthcoming. Joyce, James. Dubliners. 1916. New York: Viking, 1967. ———. A Portrait of the Artist as a Young Man. 1916. Penguin: Harmondsworth, 1960. Larson, Katherine. “Resistance from the Margins in George Elliott Clarke’s Beatrice Chancy.” Canadian Literature 189 (2006): 103-118. McGee, Celia. “Beowulf on Demand.” New York Times, Arts and Leisure. 30 April 2006. A4. Rushdie, Salman. The Satanic Verses. New York: Viking, 1988. ———. Haroun and the Sea of Stories. London: Granta/Penguin, 1990. Sanders, Julie. Adaptation and Appropriation. London and New York: Routledge, 160. Shelley, Percy Bysshe. The Cenci. Ed. George Edward Woodberry. Boston and London: Heath, 1909. Stam, Robert. “Introduction: The Theory and Practice of Adaptation.” Literature and Film: A Guide to the Theory and Practice of Film Adaptation. Oxford: Blackwell, 2005. 1-52. Citation reference for this article MLA Style Hutcheon, Linda. "In Defence of Literary Adaptation as Cultural Production." M/C Journal 10.2 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0705/01-hutcheon.php>. APA Style Hutcheon, L. (May 2007) "In Defence of Literary Adaptation as Cultural Production," M/C Journal, 10(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0705/01-hutcheon.php>.

Introduction This paper offers a survey of familiar popular music performers and songwriters who reference coffee in their work. It examines three areas of discourse: the psychoactive effects of caffeine, coffee and courtship rituals, and the politics of coffee consumption. I claim that coffee carries a cultural and musicological significance comparable to that of the chemical stimulants and consumer goods more readily associated with popular music. Songs about coffee may not be as potent as those featuring drugs and alcohol (Primack; Schapiro), or as common as those referencing commodities like clothes and cars (Englis; McCracken), but they do feature across a wide range of genres, some of which enjoy archetypal associations with this beverage. m.o.m.m.y. Needs c.o.f.f.e.e.: The Psychoactive Effect of Coffee The act of performing and listening to popular music involves psychological elements comparable to the overwhelming sensory experience of drug taking: altered perceptions, repetitive grooves, improvisation, self-expression, and psychological empathy—such as that between musician and audience (Curry). Most popular music genres are, as a result, culturally and sociologically identified with the consumption of at least one mind-altering substance (Lyttle; Primack; Schapiro). While the analysis of lyrics referring to this theme has hitherto focused on illegal drugs and alcoholic beverages (Cooper), coffee and its psychoactive ingredient caffeine have been almost entirely overlooked (Summer). The most recent study of drugs in popular music, for example, defined substance use as “tobacco, alcohol, marijuana, cocaine and other stimulants, heroin and other opiates, hallucinogens, inhalants, prescription drugs, over-the-counter drugs, and nonspecific substances” (Primack 172), thereby ignoring a chemical stimulant consumed by 90 per cent of adult Americans every day (Lovett). The wide availability of coffee and the comparatively mild effect of caffeine means that its consumption rarely causes harm. One researcher has described it as a ubiquitous and unobtrusive “generalised public activity […] ‘invisible’ to analysts seeking distinctive social events” (Cooper 92). Coffee may provide only a relatively mild “buzz”—but it is now accepted that caffeine is an addictive substance (Juliano) and, due to its universal legality, coffee is also the world’s most extensively traded and enthusiastically consumed psychoactive consumer product (Juliano 1). The musical genre of jazz has a longstanding relationship with marijuana and narcotics (Curry; Singer; Tolson; Winick). Unsurprisingly, given its Round Midnight connotations, jazz standards also celebrate the restorative impact of coffee. Exemplary compositions include Burke/Webster’s insomniac torch song Black Coffee, which provided hits for Sarah Vaughan (1949), Ella Fitzgerald (1953), and Peggy Lee (1960); and Frank Sinatra’s recordings of Hilliard/Dick’s The Coffee Song (1946, 1960), which satirised the coffee surplus in Brazil at a time when this nation enjoyed a near monopoly on production. Sinatra joked that this ubiquitous drink was that country’s only means of liquid refreshment, in a refrain that has since become a headline writer’s phrasal template: “There’s an Awful Lot of Coffee in Vietnam,” “An Awful Lot of Coffee in the Bin,” and “There’s an Awful Lot of Taxes in Brazil.” Ethnographer Aaron Fox has shown how country music gives expression to the lived social experience of blue-collar and agrarian workers (Real 29). Coffee’s role in energising working class America (Cooper) is featured in such recordings as Dolly Parton’s Nine To Five (1980), which describes her morning routine using a memorable “kitchen/cup of ambition” rhyme, and Don't Forget the Coffee Billy Joe (1973) by Tom T. Hall which laments the hardship of unemployment, hunger, cold, and lack of healthcare. Country music’s “tired truck driver” is the most enduring blue-collar trope celebrating coffee’s analeptic powers. Versions include Truck Drivin' Man by Buck Owens (1964), host of the country TV show Hee Haw and pioneer of the Bakersfield sound, and Driving My Life Away from pop-country crossover star Eddie Rabbitt (1980). Both feature characteristically gendered stereotypes of male truck drivers pushing on through the night with the help of a truck stop waitress who has fuelled them with caffeine. Johnny Cash’s A Cup of Coffee (1966), recorded at the nadir of his addiction to pills and alcohol, has an incoherent improvised lyric on this subject; while Jerry Reed even prescribed amphetamines to keep drivers awake in Caffein [sic], Nicotine, Benzedrine (And Wish Me Luck) (1980). Doye O’Dell’s Diesel Smoke, Dangerous Curves (1952) is the archetypal “truck drivin’ country” song and the most exciting track of its type. It subsequently became a hit for the doyen of the subgenre, Red Simpson (1966). An exhausted driver, having spent the night with a woman whose name he cannot now recall, is fighting fatigue and wrestling his hot-rod low-loader around hairpin mountain curves in an attempt to rendezvous with a pretty truck stop waitress. The song’s palpable energy comes from its frenetic guitar picking and the danger implicit in trailing a heavy load downhill while falling asleep at the wheel. Tommy Faile’s Phantom 309, a hit for Red Sovine (1967) that was later covered by Tom Waits (Big Joe and the Phantom 309, 1975), elevates the “tired truck driver” narrative to gothic literary form. Reflecting country music’s moral code of citizenship and its culture of performative storytelling (Fox, Real 23), it tells of a drenched and exhausted young hitchhiker picked up by Big Joe—the driver of a handsome eighteen-wheeler. On arriving at a truck stop, Joe drops the traveller off, giving him money for a restorative coffee. The diner falls silent as the hitchhiker orders up his “cup of mud”. Big Joe, it transpires, is a phantom trucker. After running off the road to avoid a school bus, his distinctive ghost rig now only reappears to rescue stranded travellers. Punk rock, a genre closely associated with recreational amphetamines (McNeil 76, 87), also features a number of caffeine-as-stimulant songs. Californian punk band, Descendents, identified caffeine as their drug of choice in two 1996 releases, Coffee Mug and Kids on Coffee. These songs describe chugging the drink with much the same relish and energy that others might pull at the neck of a beer bottle, and vividly compare the effects of the drug to the intense rush of speed. The host of “New Music News” (a segment of MTV’s 120 Minutes) references this correlation in 1986 while introducing the band’s video—in which they literally bounce off the walls: “You know, while everybody is cracking down on crack, what about that most respectable of toxic substances or stimulants, the good old cup of coffee? That is the preferred high, actually, of California’s own Descendents—it is also the subject of their brand new video” (“New Music News”). Descendents’s Sessions EP (1997) featured an overflowing cup of coffee on the sleeve, while punk’s caffeine-as-amphetamine trope is also promulgated by Hellbender (Caffeinated 1996), Lagwagon (Mr. Coffee 1997), and Regatta 69 (Addicted to Coffee 2005). Coffee in the Morning and Kisses in the Night: Coffee and Courtship Coffee as romantic metaphor in song corroborates the findings of early researchers who examined courtship rituals in popular music. Donald Horton’s 1957 study found that hit songs codified the socially constructed self-image and limited life expectations of young people during the 1950s by depicting conservative, idealised, and traditional relationship scenarios. He summarised these as initial courtship, honeymoon period, uncertainty, and parting (570-4). Eleven years after this landmark analysis, James Carey replicated Horton’s method. His results revealed that pop lyrics had become more realistic and less bound by convention during the 1960s. They incorporated a wider variety of discourse including the temporariness of romantic commitment, the importance of individual autonomy in relationships, more liberal attitudes, and increasingly unconventional courtship behaviours (725). Socially conservative coffee songs include Coffee in the Morning and Kisses in the Night by The Boswell Sisters (1933) in which the protagonist swears fidelity to her partner on condition that this desire is expressed strictly in the appropriate social context of marriage. It encapsulates the restrictions Horton identified on courtship discourse in popular song prior to the arrival of rock and roll. The Henderson/DeSylva/Brown composition You're the Cream in My Coffee, recorded by Annette Hanshaw (1928) and by Nat King Cole (1946), also celebrates the social ideal of monogamous devotion. The persistence of such idealised traditional themes continued into the 1960s. American pop singer Don Cherry had a hit with Then You Can Tell Me Goodbye (1962) that used coffee as a metaphor for undying and everlasting love. Otis Redding’s version of Butler/Thomas/Walker’s Cigarettes and Coffee (1966)—arguably soul music’s exemplary romantic coffee song—carries a similar message as a couple proclaim their devotion in a late night conversation over coffee. Like much of the Stax catalogue, Cigarettes and Coffee, has a distinctly “down home” feel and timbre. The lovers are simply content with each other; they don’t need “cream” or “sugar.” Horton found 1950s blues and R&B lyrics much more sexually explicit than pop songs (567). Dawson (1994) subsequently characterised black popular music as a distinct public sphere, and Squires (2002) argued that it displayed elements of what she defined as “enclave” and “counterpublic” traits. Lawson (2010) has argued that marginalised and/or subversive blues artists offered a form of countercultural resistance against prevailing social norms. Indeed, several blues and R&B coffee songs disregard established courtship ideals and associate the product with non-normative and even transgressive relationship circumstances—including infidelity, divorce, and domestic violence. Lightnin’ Hopkins’s Coffee Blues (1950) references child neglect and spousal abuse, while the narrative of Muddy Waters’s scorching Iodine in my Coffee (1952) tells of an attempted poisoning by his Waters’s partner. In 40 Cups of Coffee (1953) Ella Mae Morse is waiting for her husband to return home, fuelling her anger and anxiety with caffeine. This song does eventually comply with traditional courtship ideals: when her lover eventually returns home at five in the morning, he is greeted with a relieved kiss. In Keep That Coffee Hot (1955), Scatman Crothers supplies a counterpoint to Morse’s late-night-abandonment narrative, asking his partner to keep his favourite drink warm during his adulterous absence. Brook Benton’s Another Cup of Coffee (1964) expresses acute feelings of regret and loneliness after a failed relationship. More obliquely, in Coffee Blues (1966) Mississippi John Hurt sings affectionately about his favourite brand, a “lovin’ spoonful” of Maxwell House. In this, he bequeathed the moniker of folk-rock band The Lovin’ Spoonful, whose hits included Do You Believe in Magic (1965) and Summer in the City (1966). However, an alternative reading of Hurt’s lyric suggests that this particular phrase is a metaphorical device proclaiming the author’s sexual potency. Hurt’s “lovin’ spoonful” may actually be a portion of his seminal emission. In the 1950s, Horton identified country as particularly “doleful” (570), and coffee provides a common metaphor for failed romance in a genre dominated by “metanarratives of loss and desire” (Fox, Jukebox 54). Claude Gray’s I'll Have Another Cup of Coffee (Then I’ll Go) (1961) tells of a protagonist delivering child support payments according to his divorce lawyer’s instructions. The couple share late night coffee as their children sleep through the conversation. This song was subsequently recorded by seventeen-year-old Bob Marley (One Cup of Coffee, 1962) under the pseudonym Bobby Martell, a decade prior to his breakthrough as an international reggae star. Marley’s youngest son Damian has also performed the track while, interestingly in the context of this discussion, his older sibling Rohan co-founded Marley Coffee, an organic farm in the Jamaican Blue Mountains. Following Carey’s demonstration of mainstream pop’s increasingly realistic depiction of courtship behaviours during the 1960s, songwriters continued to draw on coffee as a metaphor for failed romance. In Carly Simon’s You’re So Vain (1972), she dreams of clouds in her coffee while contemplating an ostentatious ex-lover. Squeeze’s Black Coffee In Bed (1982) uses a coffee stain metaphor to describe the end of what appears to be yet another dead-end relationship for the protagonist. Sarah Harmer’s Coffee Stain (1998) expands on this device by reworking the familiar “lipstick on your collar” trope, while Sexsmith & Kerr’s duet Raindrops in my Coffee (2005) superimposes teardrops in coffee and raindrops on the pavement with compelling effect. Kate Bush’s Coffee Homeground (1978) provides the most extreme narrative of relationship breakdown: the true story of Cora Henrietta Crippin’s poisoning. Researchers who replicated Horton’s and Carey’s methodology in the late 1970s (Bridges; Denisoff) were surprised to find their results dominated by traditional courtship ideals. The new liberal values unearthed by Carey in the late 1960s simply failed to materialise in subsequent decades. In this context, it is interesting to observe how romantic coffee songs in contemporary soul and jazz continue to disavow the post-1960s trend towards realistic social narratives, adopting instead a conspicuously consumerist outlook accompanied by smooth musical timbres. This phenomenon possibly betrays the influence of contemporary coffee advertising. From the 1980s, television commercials have sought to establish coffee as a desirable high end product, enjoyed by bohemian lovers in a conspicuously up-market environment (Werder). All Saints’s Black Coffee (2000) and Lebrado’s Coffee (2006) identify strongly with the culture industry’s image of coffee as a luxurious beverage whose consumption signifies prominent social status. All Saints’s promotional video is set in a opulent location (although its visuals emphasise the lyric’s romantic disharmony), while Natalie Cole’s Coffee Time (2008) might have been itself written as a commercial. Busting Up a Starbucks: The Politics of Coffee Politics and coffee meet most palpably at the coffee shop. This conjunction has a well-documented history beginning with the establishment of coffee houses in Europe and the birth of the public sphere (Habermas; Love; Pincus). The first popular songs to reference coffee shops include Jaybird Coleman’s Coffee Grinder Blues (1930), which boasts of skills that precede the contemporary notion of a barista by four decades; and Let's Have Another Cup of Coffee (1932) from Irving Berlin’s depression-era musical Face The Music, where the protagonists decide to stay in a restaurant drinking coffee and eating pie until the economy improves. Coffee in a Cardboard Cup (1971) from the Broadway musical 70 Girls 70 is an unambiguous condemnation of consumerism, however, it was written, recorded and produced a generation before Starbucks’ aggressive expansion and rapid dominance of the coffee house market during the 1990s. The growth of this company caused significant criticism and protest against what seemed to be a ruthless homogenising force that sought to overwhelm local competition (Holt; Thomson). In response, Starbucks has sought to be defined as a more responsive and interactive brand that encourages “glocalisation” (de Larios; Thompson). Koller, however, has characterised glocalisation as the manipulative fabrication of an “imagined community”—whose heterogeneity is in fact maintained by the aesthetics and purchasing choices of consumers who make distinctive and conscious anti-brand statements (114). Neat Capitalism is a more useful concept here, one that intercedes between corporate ideology and postmodern cultural logic, where such notions as community relations and customer satisfaction are deliberately and perhaps somewhat cynically conflated with the goal of profit maximisation (Rojek). As the world’s largest chain of coffee houses with over 19,400 stores in March 2012 (Loxcel), Starbucks is an exemplar of this phenomenon. Their apparent commitment to environmental stewardship, community relations, and ethical sourcing is outlined in the company’s annual “Global Responsibility Report” (Vimac). It is also demonstrated in their engagement with charitable and environmental non-governmental organisations such as Fairtrade and Co-operative for Assistance and Relief Everywhere (CARE). By emphasising this, Starbucks are able to interpellate (that is, “call forth”, “summon”, or “hail” in Althusserian terms) those consumers who value environmental protection, social justice and ethical business practices (Rojek 117). Bob Dylan and Sheryl Crow provide interesting case studies of the persuasive cultural influence evoked by Neat Capitalism. Dylan’s 1962 song Talkin’ New York satirised his formative experiences as an impoverished performer in Greenwich Village’s coffee houses. In 1995, however, his decision to distribute the Bob Dylan: Live At The Gaslight 1962 CD exclusively via Starbucks generated significant media controversy. Prominent commentators expressed their disapproval (Wilson Harris) and HMV Canada withdrew Dylan’s product from their shelves (Lynskey). Despite this, the success of this and other projects resulted in the launch of Starbucks’s in-house record company, Hear Music, which released entirely new recordings from major artists such as Ray Charles, Paul McCartney, Joni Mitchell, Carly Simon and Elvis Costello—although the company has recently announced a restructuring of their involvement in this venture (O’Neil). Sheryl Crow disparaged her former life as a waitress in Coffee Shop (1995), a song recorded for her second album. “Yes, I was a waitress. I was a waitress not so long ago; then I won a Grammy” she affirmed in a YouTube clip of a live performance from the same year. More recently, however, Crow has become an avowed self-proclaimed “Starbucks groupie” (Tickle), releasing an Artist’s Choice (2003) compilation album exclusively via Hear Music and performing at the company’s 2010 Annual Shareholders’s Meeting. Songs voicing more unequivocal dissatisfaction with Starbucks’s particular variant of Neat Capitalism include Busting Up a Starbucks (Mike Doughty, 2005), and Starbucks Takes All My Money (KJ-52, 2008). The most successful of these is undoubtedly Ron Sexsmith’s Jazz at the Bookstore (2006). Sexsmith bemoans the irony of intense original blues artists such as Leadbelly being drowned out by the cacophony of coffee grinding machines while customers queue up to purchase expensive coffees whose names they can’t pronounce. In this, he juxtaposes the progressive patina of corporate culture against the circumstances of African-American labour conditions in the deep South, the shocking incongruity of which eventually cause the old bluesman to turn in his grave. Fredric Jameson may have good reason to lament the depthless a-historical pastiche of postmodern popular culture, but this is no “nostalgia film”: Sexsmith articulates an artfully framed set of subtle, sensitive, and carefully contextualised observations. Songs about coffee also intersect with politics via lyrics that play on the mid-brown colour of the beverage, by employing it as a metaphor for the sociological meta-narratives of acculturation and assimilation. First popularised in Israel Zangwill’s 1905 stage play, The Melting Pot, this term is more commonly associated with Americanisation rather than miscegenation in the United States—a nuanced distinction that British band Blue Mink failed to grasp with their memorable invocation of “coffee-coloured people” in Melting Pot (1969). Re-titled in the US as People Are Together (Mickey Murray, 1970) the song was considered too extreme for mainstream radio airplay (Thompson). Ike and Tina Turner’s Black Coffee (1972) provided a more accomplished articulation of coffee as a signifier of racial identity; first by associating it with the history of slavery and the post-Civil Rights discourse of African-American autonomy, then by celebrating its role as an energising force for African-American workers seeking economic self-determination. Anyone familiar with the re-casting of black popular music in an industry dominated by Caucasian interests and aesthetics (Cashmore; Garofalo) will be unsurprised to find British super-group Humble Pie’s (1973) version of this song more recognisable. Conclusion Coffee-flavoured popular songs celebrate the stimulant effects of caffeine, provide metaphors for courtship rituals, and offer critiques of Neat Capitalism. Harold Love and Guthrie Ramsey have each argued (from different perspectives) that the cultural micro-narratives of small social groups allow us to identify important “ethnographic truths” (Ramsey 22). Aesthetically satisfying and intellectually stimulating coffee songs are found where these micro-narratives intersect with the ethnographic truths of coffee culture. 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