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Journal articles on the topic 'Attitudes towards internet advertising'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Ellen Gordon, Mary, and Kathryn De Lima‐Turner. "Consumer attitudes towards Internet advertising." International Marketing Review 14, no. 5 (1997): 362–75. http://dx.doi.org/10.1108/02651339710184316.

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Mahmoud, Ali. "Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising." Business: Theory and Practice 14, no. (4) (2013): 297–307. https://doi.org/10.3846/btp.2013.31.

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The goal of this research is to determine the dimensions of beliefs about internet advertising affecting Syrian consumers' attitudes and behaviors towards internet advertising. The results indicate that Attitudes are influenced positively by information, and entertainment; and negatively by irritation and values' corruption. Irritation positively influences consumers' behaviors of leaving websites showing the ads. Entertainment positively influences consumers' behaviors of clicking on internet ads for further information concerning advertised products. Attitude is found to fully mediate the re

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Bassam Mahmoud, Ali. "Linking information motivation to attitudes towards Web advertising." Journal of Islamic Marketing 5, no. 3 (2014): 396–413. http://dx.doi.org/10.1108/jima-02-2013-0011.

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Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed model is tested and revised using structural equation modeling technique. Findings – The results indicate that information motivation predicts three dimensions of beliefs about Web advertising, i.e. positively for information and entertainment; and negatively for irritation. It is found also that information motivation positivel

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Nurtiah, Nurtiah, and Fatimah Abdillah. "PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK." Journal of Management : Small and Medium Enterprises (SMEs) 14, no. 3 (2021): 351–63. http://dx.doi.org/10.35508/jom.v14i3.5612.

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Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. T

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Silva, Vilasini De, and Jun Yan. "Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market." International Journal of Marketing Studies 8, no. 3 (2016): 129. http://dx.doi.org/10.5539/ijms.v8n3p129.

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<p>Mobile media has been rapidly evolving in the market with novel technological features. It has captured the advertising field in a revolutionary manner. Unlike in developed countries mobile media is less popular in developing countries. This study has been designed to explore the Sri Lankan consumers’ attitudes towards mobile advertising. Self-administrative questionnaire was applied to collect data and 413 valid responses were gathered. The results show that, i) Demographics (age, family income) and ii) Experience with internet advertisements are predictors of attitude towards mobile

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Guo, qing, Fanny Sau Lan Cheung, Wing Fai Leung, and Cheris Wing Chi Chow. "Attitudes towards internet advertising: a cross-cultural study." International Journal of Internet Marketing and Advertising 3, no. 2 (2006): 158. http://dx.doi.org/10.1504/ijima.2006.010297.

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Wandoko, Wanda, and Ignatius Enda Panggati. "ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN PADA IKLAN DIGITAL DI INDONESIA." Infotech: Journal of Technology Information 5, no. 1 (2020): 25–30. http://dx.doi.org/10.37365/jti.v5i1.55.

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Marketing has now evolved from marketing that focuses on the concept of exchange to the concept of integrated marketing communication (IMC) or marketing communication that is integrated and focuses on relationships with consumers. The development of information technology and the internet plays a major role in the world of IMC, especially in the part of the advertising world, where technology information and the internet developed advertisements into digital advertisements. This study aims to create a research model as a solution to the problem of how to make consumer attitudes towards digital

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Schlosser, Ann E., Sharon Shavitt, and Alaina Kanfer. "Survey of Internet users’ attitudes toward Internet advertising." Journal of Interactive Marketing 13, no. 3 (1999): 34–54. http://dx.doi.org/10.1002/(sici)1520-6653(199922)13:3<34::aid-dir3>3.0.co;2-r.

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Schlosser, Ann E., Sharon Shavitt, and Alaina Kanfer. "Survey of Internet users' attitudes toward Internet advertising." Journal of Interactive Marketing 13, no. 3 (1999): 34–54. http://dx.doi.org/10.1002/(sici)1520-6653(199922)13:3<34::aid-dir3>3.3.co;2-i.

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Marieta Dwitasari, Fransiska, and Margaretha Pink Berlianto. "The Effect of Consumer Self-Confidence, Attitude Towards Paid Internet Advertising, and Continuance Search Intention on App-Purchase Decision." Jurnal Indonesia Sosial Teknologi 5, no. 12 (2024): 6275–85. https://doi.org/10.59141/jist.v5i12.8863.

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Paid internet advertising has been widely used in various industries including the healthcare industry. The number of customers using mobile healthcare applications to buy products or services also continues to grow. One of the healthcare applications that is widely used in Indonesia is Halodoc. Purpose: This research aims to study the structural relationship of consumer self-confidence to the app-purchase decision in Halodoc application, using indicators of attitudes towards paid internet advertising, perceived intrusiveness, and continuance search intentions on the internet. Methods: A total

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Yang, Kenneth. "Internet Users' Attitudes Toward and Beliefs About Internet Advertising." Journal of International Consumer Marketing 15, no. 4 (2003): 43–65. http://dx.doi.org/10.1300/j046v15n04_03.

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Supriyadi, Edy, and Lies Putriana. "Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa." Winners 11, no. 2 (2010): 179. http://dx.doi.org/10.21512/tw.v11i2.694.

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There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements. The limited number of Internet users in Indonesia and the different backgrounds of individual Internet users in Indonesia certainly provide a different assessment of the advertisements contained on the Internet. There are 3 factors which was the starting point to explain how consumers interpret the value of advertising, namely: informativeness, entertainment

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Ponomareva, E. A., E. A. Popova, and N. R. Ponomarev. "The impact of targeted advertising on the consumer." Вестник Северо-Кавказского федерального университета, no. 2 (101) (2024): 73–79. http://dx.doi.org/10.37493/2307-907x.2024.2.9.

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Introduction. Intensive development of Internet advertising entails an urgent need to assess consumer attitudes towards various types of this advertising in order to make effective decisions on its placement. Goal. The purpose of the study is to identify factors influencing the efficiency of targeted advertising, determine optimal strategies to increase its impact on consumers, and also determine its effectiveness in attracting attention, generating interest and stimulating demand for goods and services. Materials and methods. The article discusses one of the types of advertising on the Intern

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Sanjay, Kumar Barik. "ROLE OF GENDER INFLUENCE AND CONSUMER ATTITUDE IN DIGITAL ADVERTISING." International Journal of Advanced Trends in Engineering and Technology (IJATET) 6, no. 2 (2021): 32–37. https://doi.org/10.5281/zenodo.5590231.

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Gender  is  considered  one  of  the  top  segmentation  factors  that  the  targeting  of  the advertising towards shopping  message  is  based  on.  Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioural intentions toward some object--within the context of marketing, usually a brand or retail store.  These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will

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Aisyah, Siti. "SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING." AT-TAWASSUTH: Jurnal Ekonomi Islam 5, no. 1 (2020): 204. http://dx.doi.org/10.30829/ajei.v5i1.7948.

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The marketing strategy continues to develop. Internet advertising is commonly referred to as e-marketing. Various e-marketing strategies can be done now, for example online advertising. Advertising that used to be offline is now utilizing the internet. One of the formats for online advertising is native ad. Native advertising is a digital advertising format that is still relatively new for online advertising. This study aims to explain how native advertising is used and see how consumers' attitudes towards evaluating native ads. It is recommended to see more than where the original ad can be e

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Wandoko, Wanda, and Ignatius Enda Panggati. "ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN PADA IKLAN DIGITAL DI INDONESIA." Infotech: Journal of Technology Information 5, no. 1 (2020): 25–30. http://dx.doi.org/10.37365/it.v5i1.55.

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In English, Marketing has now evolved from marketing that focuses on the concept of exchange to the concept of integrated marketing communication (IMC) or marketing communication that is integrated and focuses on relationships with consumers. The development of information technology and the internet plays a major role in the world of IMC, especially in the part of the advertising world, where technology information and the internet developed advertisements into digital advertisements. This study aims to create a research model as a solution to the problem of how to make consumer attitud

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Dobrinićč, Damir, Iva Gregurec, and Dunja Dobrinić. "Attitudes of Croatian Consumers About Mobile Messenger Chatbots." Journal of information and organizational sciences 45, no. 2 (2021): 579–99. http://dx.doi.org/10.31341/jios.45.2.13.

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This paper aims to investigate Croatian consumers' attitudes about mobile messenger chatbots (MMC) and their propensity to use them. The proposed conceptual model is based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT). The research was conducted through an anonymous survey questionnaire available on the social network Facebook. The empirical research results show that perceived usefulness, perceived ease of use, compatibility, and attitude towards mobile advertisements are statistically significantly related to attitude towards mobile messenger chatbots. No neg

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Yashwant, Pratap Singh, Gupta Devyansh, and Savdeep Vasudeva Dr. "Attitude of Youth towards Mobile Advertising in Higher Education." International Journal of Innovative Science and Research Technology 8, no. 1 (2023): 469–77. https://doi.org/10.5281/zenodo.7568594.

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The purpose of this study is to investigate attitude of the youth towards the mobile advertisingor m-advertising. The result of the research on the basis of demographics shows that the youth experienced most of the ads in the form of text & banner ads, rewarded ads, and in-app ads but they prefer ads in the form of playable ads, rewarded ads, and rich media ads. The most of the m-advertising experienced is on the internet browsers and social networks. To find the attitude of youth we have used the correlation and multiple regression analysis in out study.

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Dr.Sunil, Londhe, and Ramteke Dr.Devendra. "Attitude Towards E-Advertisements: A Factor Analytical Approach." Journal of Management Engineering and Information Technology (JMEIT) 5, no. 1 (2018): 4–7. https://doi.org/10.5281/zenodo.1186156.

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Consumer attitudes toward advertising in general have long been a focus of research (see Mittal, 1994; O’Donohoe, 1995; Pollay and Mittal, 1993; Zanot, 1984; Zanot, 1984 for reviews. Advertising influence the consumer’s exposure, attention  and reaction to individual ads ( Alwitt and Prabhakar, 1992; Alwitt and Prabhaker,1994) through a variety of cognitive and effective process. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain  website traffic and target and deliver marketing messages to the right customers. Since the

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Yang, Kenneth C. C. "A comparison of attitudes towards Internet advertising among lifestyle segments in Taiwan." Journal of Marketing Communications 10, no. 3 (2004): 195–212. http://dx.doi.org/10.1080/1352726042000181657.

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Zhang, Pengcheng. "Stop Updating: A Textual Analysis of Chinese Viewers Towards the Video of Bilibili Vloggers Announcement." Lecture Notes in Education Psychology and Public Media 54, no. 1 (2024): 210–30. http://dx.doi.org/10.54254/2753-7048/54/20241574.

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Bilibili, a video sharing website where users can view and add overlaid commentary on videos has become one of the major video sharing platforms in China. In early 2023, a phenomenon emerged on Bilibili where vloggers began announcing stop updating, indicating their intention to cease uploading new content. This phenomenon immediately sparked widespread discussions on the internet and within society at large. This study employs text analysis to gain insights into how users on Bilibili reacted and responded to vloggers announcing stop updating. The research identifies five dimensions characteri

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Celebi, Serra Inci. "How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?" Computers in Human Behavior 51 (October 2015): 312–24. http://dx.doi.org/10.1016/j.chb.2015.05.011.

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Katuwandeniya, Ishara Madurangi, and Ashani Randi Shanika Abeywardana. "WEB USERS’ ATTITUDE TOWARD POP-UP ADVERTISEMENTS IN WESTERN PROVINCE OF SRI LANKA." Review of Behavioral Aspect in Organizations and Society 1, no. 2 (2019): 149–58. http://dx.doi.org/10.32770/rbaos.vol1149-158.

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Advertisers have been able to expose to modern channels and modern platforms of advertising. This enables to create an immediate global presence and generate greater value to the companies. Among these modern platforms, the internet act as a communication medium that allows companies to create awareness, provide information, and influence others. Therefore companies increasingly saw the internet as an important medium through which advertising messages can be directed towards consumers. Using a self-administered questionnaire, a survey study was conducted, and data were collected from 360 univ

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Hassan, Dahir Ahmed, and Sadak Mohamud Hassan. "A Study on the Effect of Internet Advertising on Somali Business." East African Journal of Business and Economics 5, no. 1 (2022): 260–68. http://dx.doi.org/10.37284/eajbe.5.1.865.

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The Internet is becoming an important advertising tool in Somali business. While the number of internet users in Somalia has increased in the last ten years, some businesses in Somalia have also focused on internet advertising to increase their customers and have increased their spending on internet advertising to attract Customers. Businesses always focus on young people with an understanding of profit and a desire to turn them into loyal customers. In a way, they want to turn them into “unchanging” customers. Businesses reflect the change in their marketing understanding. Businesses are digi

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Al-Bdour, Mohammad Ahmad, and Mohamed Najib El-Sarayrah. "The Attitudes of Jordanian Universities Students towards Digital Advertising and its Impact on Their Purchasing Behaviour." Journal of Arts and Social Sciences [JASS] 10, no. 3 (2019): 29. http://dx.doi.org/10.24200/jass.vol10iss3pp29-42.

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This study aimed to identify the attitudes of Jordanian Universities students towards digital advertising and its impact on their purchasing behavior. This study belongs to the analytical descriptive studies. The survey method and questionnaire were used in this study. The questionnaire was distributed to a sample of 308 students from University of Jordan, and Petra University. The appropriate statistical means were used to answer the study questions. The results revealed that the rates of Jordanian Universities student’s internet usage are high, and that students in the public universities ar

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Al-Bdour, Mohammad Ahmad, and Mohamed Najib El-Sarayrah. "The Attitudes of Jordanian Universities Students towards Digital Advertising and its Impact on Their Purchasing Behaviour." Journal of Arts and Social Sciences [JASS] 10, no. 3 (2019): 29–42. http://dx.doi.org/10.53542/jass.v10i3.3588.

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This study aimed to identify the attitudes of Jordanian Universities students towards digital advertising and its impact on their purchasing behavior. This study belongs to the analytical descriptive studies. The survey method and questionnaire were used in this study. The questionnaire was distributed to a sample of 308 students from University of Jordan, and Petra University. The appropriate statistical means were used to answer the study questions. The results revealed that the rates of Jordanian Universities student’s internet usage are high, and that students in the public universities ar

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Mermari, Houda, and Abdelaziz Bahoussa. "The effects of advertiser-web site congruity on the responses to advertising and the mediating role of emotions." International Journal of Engineering & Technology 7, no. 4 (2019): 6760–67. http://dx.doi.org/10.14419/ijet.v7i4.23217.

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This exploratory research aims to study how the effect of perceived congruence between advertising and the website, in the online context, affects the attitudes of Moroccan Internet users (consumers) and consequently their behavior towards advertisers and publishers. The goal, more specifically, is to identify the effect of congruence and incongruence between advertising and its context (support) on advertising responses in order to better understand which approach is most effective in our context. And also identify the factors that interact in this relationship. Through an experiment, we expl

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Narayan, Dr Jashwini Jothishan, and Dr Samantha Naidu. "Perceived Advertising Values and Attitudes and, Purchase Intention towards Facebook advertisements: An Integrated Model." Global Conference on Business and Social Sciences Proceeding 16, no. 1 (2024): 9. https://doi.org/10.35609/gcbssproceeding.2024.1(9).

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Amongst the various social networking sites, Facebook is presently one of the most common sites for user content and usage (Faelens et al., 2021). For advertisers, Facebook helps them to engage consumers with their brands, stimulating word of mouth (WOM) (Chiu, 2022; Sharma and Klein, 2020). This makes Facebook advertising effective when enhancing brand image of products as well as services (Sabir et al., 2022). The present study investigates the Perceived Advertising Values and Attitudes (PAVA) and, Purchase Intention (PI) towards Facebook advertisements of the thus far understudied South Pac

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Hussain, Tarannum. "Customer Attitude towards Mobile Marketing across Demographics." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 6 (2019): 53–56. https://doi.org/10.5281/zenodo.3247217.

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The rapid technological environment (especially information technology) and globalization has changed everything from routine life to business in the 21st century. The rapid explosion of mobile technologies and devices presents marketers with innovative and exclusive possibilities to interact with their existing and potential customers. Thus mobile phones are no longer used for communication alone. The world has entered into an era called "the mobile era". The mobile phones, often said smart phones performs everything from browsing internet to online shopping, mobile banking and mobi

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Chen, Chih Chung. "Empirical Study on the Marketing Strategy and Effect on the Platform of Social Media: Taking Tencent Microblog as Example." Advanced Materials Research 1014 (July 2014): 438–42. http://dx.doi.org/10.4028/www.scientific.net/amr.1014.438.

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Microblog is one of the most important trends in Internet communication. But since microblog is a new phenomenon, we are still at the very beginning stage of exploring the ways and effects of marketing on microblog. The paper took Tencent enterprise microblog platform as example, using experiment to discover what kind of microblog text can effectively influence users’ attitudes and behaviors. It was found that advertising information can not significantly changed users’ attitudes toward the brand, but non-advertising information can significantly change users’ attitudes toward the company’s mi

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Meghna Rishi. "Synergy between Internet Technology and Traditional Media: A Perspective on Indian Marketers." Journal of Technology Management for Growing Economies 2, no. 1 (2011): 89–101. http://dx.doi.org/10.15415/jtmge.2011.21005.

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There has been limited research in the Indian Internet advertising space and this paper explores the media preferences of Indian marketers highlighting their attitude towards the new medium. Since Internet penetration is rising in India, the research also identifies whether advertisers prefer a synergy between the traditional mediums and Internet Technology for their advertising campaigns. The paper is based on empirical research conducted amongst 69 Indian marketers/ advertisers belonging to New Delhi and Mumbai (India) and 50 Indian advertising/ online agency professionals. Advertisers have

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Husin, Husin. "Analisis Faktor Content Iklan Online untuk Meningkatkan Profitabilitas Perusahaan Menggunakan Partial Least Square (Studi Kasus Pada OLX.CO.ID)." BIOS : Jurnal Teknologi Informasi dan Rekayasa Komputer 2, no. 2 (2021): 81–86. http://dx.doi.org/10.37148/bios.v2i2.27.

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The development of the Internet in this day and age is happening rapidly, including the lifestyle of consumers in meeting their daily needs. So that the internet as an advertising medium is based on the aspects of convenience and more benefits offered by the internet, namely the ease of information dissemination, wide reach, and easy access from consumers to advertisements on the internet. The purpose of this study is to examine and analyze the effect of judgment of online advertisement on attitude towards online advertisement, feelings of online advertisement on attitude towards online advert

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Devi, Geeta. "Consumer Attitudes Towards using Digital Assistants in Online Shopping." MET Management Review 10, no. 02 (2023): 05–12. http://dx.doi.org/10.34047/mmr.2020.10201.

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Consumers' shopping habits have undergone a significant shift in the past decade. Although people still shop in physical stores, they find online shopping to be very convenient because they don't have to physically go to the store. Making choices and evaluating prices against those of competitors' products can be done comfortably and at home. The retail industry's advertising, sales, and delivery channels have changed as a result of the widespread use of the internet. Online retailers are currently spending a lot of money to expand their sales capabilities and handle a wider variety of transac

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YULITA, Henilia, Pinckey TRIPUTRA, Udi RUSADI, and Titi WIDANIGSIH. "Ads Avoidance And Attitude Towards Online Advertising Among Net-Generation In Jakarta." International Journal of Environmental, Sustainability, and Social Science 3, no. 3 (2022): 713–28. http://dx.doi.org/10.38142/ijesss.v3i3.278.

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Advertising is a form of non-personal presentation consisting of promoting ideas, goods, and services by certain sponsors and being paid. However, the trend of ad blocker users continues to increase and is expected to penetrate mobile devices. With this ad blocker, the advertisements carried out by the brand will not be able to reach the intended target market. This study examines factors influencing the Internet generation's avoidance of advertising on social media. This type of research is quantitative, taking all net-generation in Jakarta as the population and 490 net-generation as a sample

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Shin, Wonsun. "Active mediation of television, internet and mobile advertising." Young Consumers 18, no. 4 (2017): 378–92. http://dx.doi.org/10.1108/yc-06-2017-00700.

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Purpose The purposes of this study are to examine how parents implement discussion-based parental mediation (i.e. active mediation) to influence the way children understand advertising on television, computers and smartphones and to investigate factors associated with parental mediation practices. Design/methodology/approach A survey was conducted with parents in Singapore whose children were watching television, using computers with internet access and using smartphones. Findings The degree to which parents engage in active mediation of advertising is similar across different media. Active me

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Rezaei, Sajad, Maryam Emami, and Nurlida Ismail. "Paid internet advertising (PIA) and frequency of apps-buying decisions." Journal of Enterprise Information Management 31, no. 3 (2018): 463–87. http://dx.doi.org/10.1108/jeim-08-2017-0113.

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Purpose Despite the tremendous advancement of information technology worldwide, a few attempts have been made to uncover the effectiveness of paid internet advertising (PIA) on consumers buying decisions for retail enterprises in emerging markets. The purpose of this paper is to examine the structural relationships between consumer self-confidence, perceived intrusiveness, continuance search intention, attitude towards PIA and frequency of apps-buying decisions. Design/methodology/approach A total number of 515 online questionnaires were obtained from a sample of experienced apps shoppers who

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Komar, Husin, and Hetty Karunia Tunjungsari. "PENGARUH ONLINE BEHAVIOURAL ADVERTISING DAN CONSUMER TRUST PADA SIKAP DAN NIAT KONSUMEN MERESPON ONLINE ADVERTISING." Jurnal Muara Ilmu Ekonomi dan Bisnis 3, no. 1 (2019): 71. http://dx.doi.org/10.24912/jmieb.v3i1.3354.

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Semakin banyak bisnis di Indonesia saat ini yang mengadopsi internet dalam melakukan pemasaran dan penjualan produk. Persaingan antar produk di pasaran mendorong produsen berpromosi melalui iklan online. Online Behavioral Advertising (OBA) adalah praktik menyesuaikan iklan berdasarkan aktivitas online individu seperti mencari kata kunci dan mengunjungi situs web. Tujuan dari penelitian ini adalah untuk mengembangkan model konseptual untuk OBA dan menguji pengaruh kepercayaan konsumen pada penerimaan OBA. Dengan menggunakan data dari 100 responden yang merupakan karyawan PT. Erajaya Swasembada,

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Rono, Eunizer Aldrich A., Jean Paolo Lacap, Jeren B. Quipia, Albert John C. Paral, Mary Devine L. Sablas, and Nicanor Jayson M. Coro. "Hallyu Stars in the Philippines: Effects of Brand and Endorser’s Credibility on Filipino Purchase Intention." Jurnal The Messenger 16, no. 1 (2024): 1–21. https://doi.org/10.26623/themessenger.v16i1.4475.

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Introduction: There has been a notable rise in the popularity of K-pop endorsers within the landscape of Philippine advertising, influencing Filipino consumers' purchase intentions. Therefore, this study aims to examine the mediating effect of attitude toward a brand on the relationship between brand credibility, endorser credibility, and consumers' purchase intentions. Methods: The participants of the study were Filipino internet service subscribers, and they were selected using purposive sampling technique. The approach used in this study was quantitative research and causal-predictive appro

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Шейнина, М. А. "Improving the methods of promoting and personalizing of marketing communications in the Internet to increase the effectiveness of promoting sma and medium-sized businesses." Экономика и предпринимательство, no. 4(117) (June 1, 2020): 719–25. http://dx.doi.org/10.34925/eip.2020.117.4.156.

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В статье систематизированы методы продвижения и персонализации маркетинговых коммуникаций в интернет-среде, которые способствуют повышению эффективности продвижения компаний малого и среднего бизнеса. Представлены результаты исследования целевой аудитории по выявлению отношения к персонализированным рекламным предложениям. Разработаны рекомендации по использованию методов продвижения в зависимости от типа рекламной кампании. Результаты могут быть использованы при формировании маркетинговых интернет-стратегий владельцами малого и среднего бизнеса; разработке рекламно-информационных материалов,

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Ryabov, M. A., and A. V. Khusnutdinova. "OPINION LEADERS ON THE INTERNET AND CONSUMER BEHAVIOR OF YOUNG PEOPLE." Вестник Удмуртского университета. Социология. Политология. Международные отношения 7, no. 3 (2023): 345–50. http://dx.doi.org/10.35634/10.35634/2587-9030-2023-7-3-345-350.

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The main features of the influence of opinion leaders (influencers) on the Internet on the consumer behavior of young people are revealed. Theoretical grounds for studying such influence are presented. The leading concept is Paul Lazarsfeld's theory of limited effects of media exposure, including the hypothesis of a "two-stage flow" of information. Approaches to determining the criteria for identifying opinion leaders are considered. A number of classifications are presented. Macro-, micro- and nano-influencers stand out, as well as influencers-experts and influencers-charismatics. The main in

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Ryabov, M. A., and A. V. Khusnutdinova. "OPINION LEADERS ON THE INTERNET AND CONSUMER BEHAVIOR OF YOUNG PEOPLE." Вестник Удмуртского университета. Социология. Политология. Международные отношения 7, no. 3 (2023): 345–50. http://dx.doi.org/10.35634/2587-9030-2023-7-3-345-350.

Full text

Abstract:

The main features of the influence of opinion leaders (influencers) on the Internet on the consumer behavior of young people are revealed. Theoretical grounds for studying such influence are presented. The leading concept is Paul Lazarsfeld's theory of limited effects of media exposure, including the hypothesis of a "two-stage flow" of information. Approaches to determining the criteria for identifying opinion leaders are considered. A number of classifications are presented. Macro-, micro- and nano-influencers stand out, as well as influencers-experts and influencers-charismatics. The main in

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Khalil Zadeh, Neda, Kirsten Robertson, and James A. Green. "‘At-risk’ individuals’ responses to direct to consumer advertising of prescription drugs: a nationally representative cross-sectional study." BMJ Open 7, no. 12 (2017): e017865. http://dx.doi.org/10.1136/bmjopen-2017-017865.

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ObjectivesThe factors determining individuals’ self-reported behavioural responses to direct to consumer advertising of prescription drugs were explored with an emphasis on ‘at-risk’ individuals’ responses.DesignNationally representative cross-sectional survey.SettingCommunity living adults in New Zealand.Participants2057 adults (51% women).Primary outcome measuresSelf-reported behavioural responses to drug advertising (asking a physician for a prescription, asking a physician for more information about an illness, searching the internet for more information regarding an illness and asking a p

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Burnett, John. "Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising." Journal of Advertising Research 46, no. 3 (2006): 324–38. http://dx.doi.org/10.2501/s0021849906060314.

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Haghirian, Parissa, and Akihiro Inoue. "An advanced model of consumer attitudes toward advertising on the mobile internet." International Journal of Mobile Communications 5, no. 1 (2007): 48. http://dx.doi.org/10.1504/ijmc.2007.011489.

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Jessica Christie, Maria, Amelia Regina Pamuji, Handyanto Widjojo, and Krishnamurti Murniadi. "Analisis Hubungan Antara Karakteristik Iklan Online, Sikap Konsumen, Flow, dan Minat Membeli." Kajian Branding Indonesia 2, no. 1 (2020): 69–86. http://dx.doi.org/10.21632/kbi.2.1.69-86.

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Perkembangan Internet di Indonesia yang pesat mendorong munculnya perilaku masyarakat yang instan dan serba digital. Fenomena ini menyebabkan semakin maraknya media periklanan digital di Indonesia serta banyaknya iklan digital yang terpapar kepada konsumen. Penelitian ini bertujuan mengetahui hubungan antara karakteristik iklan (informativeness, entertainment, dan credibility), sikap konsumen dan minat membeli terhadap iklan online yang muncul pada platform Youtube, dan mengetahui faktor yang paling mempengaruhi minat membeli antara attitudes toward online advertising, subjective norm dan flow

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Kristanti, Evelyn, and Rustono Farady Marta. "PERSUASIVE AND EDUCATIVE ADVERTISING CONTENT OF QUICK RESPONSE CODE INDONESIAN STANDARD IN PANDEMIC ERA." Jurnal Ilmu Sosial dan Humaniora 10, no. 2 (2021): 301. http://dx.doi.org/10.23887/jish-undiksha.v10i2.34474.

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The digital payment system had increased rapidly, especially when Corona Virus Disease (COVID-19) entered Indonesia. Increasing technological advances have shifted people's preference towards cashless transaction activities. These days, money is known to have spread viruses such as COVID-19. In order to support the National Economic Recovery program, Bank Indonesia (BI) developed Contactless QRIS, which allows users to make contactless payments with merchants during the COVID-19 pandemic. BI positions its products in the eyes of consumers by using the internet and YouTube social media as a pla

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Öz, Halil Hakdan, and Salih Yıldız. "ABARTILI REKLAMLARIN VE REKLAMA YÖNELİK ŞÜPHENİN MARKA TUTUMUNA, SATIN ALMA NİYETİNE VE MARKA GÜVENİNE ETKİSİ." Turkish Management Review 2, no. 1 (2023): 1–17. https://doi.org/10.5281/zenodo.8127497.

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A significant portion of today's consumers use at least one of the social media tools. It is unthinkable that there are no companies on this platform where existing and potential consumers are intensively involved. Advertisements on social media platforms can cause negative consequences as well as many positive situations. These situations are more likely to occur, especially in poorly thought advertisements made in an effort to highlight the product. The perceptions of suspicion formed in consumers as a result of faulty advertisements are the biggest handicap in front of companies. Theref

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Nizam, Nurul Zarirah, Johanna Abdullah Jaafar, and Siti Hindun Supaat. "Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision." MATEC Web of Conferences 150 (2018): 05043. http://dx.doi.org/10.1051/matecconf/201815005043.

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A growing of IT industry made many companies used Internet as their mediators on advertising platform to control over the promotion materials and it possess greater reliability and flexibility. Internet also becoming an important stop point for customers in finding their needs and wants. This study has been designed to measures how significant is the online advertising effectiveness in terms of attitude towards ads, ability to recall ads and frequency of clicking ads in explaining purchase decision in Malacca, Malaysia. A series of survey was conducted from 200 respondents and were analyzed qu

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Winarko, Hilarius Bambang, Rustono Farady Marta, and Kelian Wulandari Setyabudi. "Indonesian Millennials’ Attitude and Intention Towards Mobile Communication Advertising." Jurnal InterAct 11, no. 1 (2022): 14–26. http://dx.doi.org/10.25170/interact.v11i1.3289.

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Game berteknologi digital berhubungan erat dengan kehidupan generasi milenial. Penelitian ini berusaha memahami bagaimana faktor spesifik dalam game mempengaruhi sikap gamer seluler terhadap iklan banner dalam game seluler (mobile In-Game Banner Advertising/mobile IGBA), khususnya untuk para milenial. Faktorfaktor ini beserta insentif dapat digunakan sebagai prediktor intensi gamer seluler dalam merespons iklan tertentu. Hubungan antara sikapintensi, seperti misalnya preseden dalam penggunaan iklan berbasis Internet umum, faktor-faktor spesifik game, dan penggunaan kupon seluler merupakan tiga

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Radygina, Evgeniya G. "Marketing relations in online advertising." Economic Consultant 36, no. 4 (2021): 33–41. http://dx.doi.org/10.46224/ecoc.2021.4.4.

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Introduction. The relevance of the research is due to the fact that the model of communication between customers and suppliers within the online space has long influenced all marketing stages in the introduction of goods and services, starting with customer awareness, attitudes towards customers, soliciting potential customers to testing new products, sales, and customer retention. The purpose of the research is to identify features of the Internet as a space of marketing relationships and formulate the principles of interaction with users. Materials and methods. The reviewed sources included

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