Dissertations / Theses on the topic 'Attitutde'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Attitutde.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
Harte, Jane Cyan. "Blood, fat and tears : an exploration of the relationship between menarche, body attitutde and mood in adolescent girls." Thesis, University of Edinburgh, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.535750.
Full textNichols, Anthony Jeffrey. "An Empirical Assessment of Attitude toward Computers, Motivation, Perceived Satisfaction from the e-learning System, and Previous Academic Performance and their Contribution to Persistence of College Student Athletes Enrolled in e-Learning Courses." NSUWorks, 2008. http://nsuworks.nova.edu/gscis_etd/261.
Full textPetermann, Waldemar. "Attitudes toward Attitude : Kenneth Burke's views on Attitude." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-27558.
Full textHoffmann, Christin Sylvana. "Attitudes and attitude change in personal travel." Thesis, University of Exeter, 2018. http://hdl.handle.net/10871/34656.
Full textRydell, Robert Joseph. "The implicit and explicit effects of changing a conditioned attitude." Connect to this document online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1112297169.
Full textTitle from second page of PDF document. Document formatted into pages; contains [2], vi, 113 p. : ill. Includes bibliographical references (p. 83-87).
Parker, Cynthia T. "An evaluation of student reading attitudes : does ability affect attitude? /." Electronic version (PDF), 2004. http://dl.uncw.edu/etd/2004/parkerc/cynthiaparker.pdf.
Full textNga-Ndongo, Valentin. "L'opinion camerounaise." Paris 10, 1999. http://www.theses.fr/1999PA100130.
Full textWarriner, G. Keith. "The rise and fall of attitudes : longitudinal comparisons with economic motive using data from a field experiment." Thesis, University of British Columbia, 1985. http://hdl.handle.net/2429/25988.
Full textArts, Faculty of
Sociology, Department of
Graduate
Dasgupta, Madhuchanda Ghose. "The influence of individual differences on the effectiveness of comparative advertising." Diss., Georgia Institute of Technology, 1989. http://hdl.handle.net/1853/29886.
Full textBertrandias, Laurent. "Sélection et influence des sources personnelles d'information du consommateur." Toulouse 1, 2006. http://www.theses.fr/2006TOU10006.
Full textIn order to choose within products and brands, consumers seek information, more particularly from people they are related with, like friends or acquaintances. Personal information sources look particular because of their propensity to be more credible and persuasive than commercial sources. Nevertheless, certain sources are more solicited than the other ones. Indeed this dissertation aims at understanding why these sources are preferred and selected. Personal sources selection is conceptualized as the result of an evaluative process based on three criteria: the level of expertise attributed to the personal source, tie strength and the level of influence attributed to the source. An experimental design manipulating source expertise, source opinion leadership and tie strength was operated on 1141 dyads source/consumer in order to test research hypothesis. The results tend to show that consumers essentially select strong ties who score high in opinion leadership, and that attributed influence mediate the effects of tie strength and attributed expertise on personal sources selection. Moreover, the integration of moderators like enduring involvement and information need reveals that consumers make a trade-off between attributed expertise and tie strength to choose their personal sources
Cheng, Ka Lun Benjamin. "Clarifying attitude functions : an empirical test on an integrated framework using the object-based approach." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/302.
Full textJohansson, Sevä Ingemar. "Welfare state attitudes in context : local contexts and attitude formation in Sweden." Doctoral thesis, Umeå universitet, Sociologiska institutionen, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-21046.
Full textGoss, Robert Justin. "Spinning Fantasies into Consumer Attitudes: A Fantasy Realization Perspective of Attitude Formation." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/goss/GossR0506.pdf.
Full textJohansson, Sevä Ingemar. "Welfare state attitudes in context : local contexts and attitude formation in Sweden /." Umeå : Sociologiska instutionen, Umeå universitet, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-21046.
Full textClark, Khaya Delaine. "The development of a racial attitudes index, grades K--3 /." Connect to title online (ProQuest), 2008. http://proquest.umi.com/pqdweb?did=1616787981&sid=2&Fmt=2&clientId=11238&RQT=309&VName=PQD.
Full textTypescript. Includes vita and abstract. Includes bibliographical references (leaves 144-152). Also available in ProQuest, free to University of Oregon users.
Roederer, Claire. "L'expérience de consommation : exploration conceptuelle, méthodologique et stratégique." Dijon, 2008. http://www.theses.fr/2008DIJOE010.
Full textThis research is based on the assumption that a consumption experience consists in an interaction between a person and an object in a given situation (Punj and Stewart, 1983). It tests in a qualitative and quantitative manner, three dimensions of a consumption experience. The qualitative part relies on an experimental procedure using Kelly’s repertory grids (1955) and a phenomenological approach based on individual accounts of experiences. The quantitative part proposes an experience measurement scale with the comparison of different patterns of offer corresponding to Carù and Cova’s typology (2007), (consumer- driven, co-driven, company-driven experiences). The results reveal that an experience has three dimensions, irrespective of the context, which structure the individual’s memory of the experience. The first dimension is pleasure related and has been called the “hedonico-sensorial” dimension. The second is the “sociocultural rhetoric” dimension and explains what the experience reveals about the individual. The third relates to the control that an individual can have on the experience time. When applied to the two fields of consumption and experiences corresponding to Carù and Cova’s typology (2007), these dimensions can be used to establish patterns of offer and can be considered as levers for action to create or strengthen a competitive edge attached to an experience offer
Turner, Erlanger A. "Attitudes toward child mental health services: adaptation and development of an attitude scale." Texas A&M University, 2006. http://hdl.handle.net/1969.1/4215.
Full textGwinn, Rachael E. "Attitudes and Attention: How Attitude Accessibility and Certainty Influence Attention and Subjective Choice." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu14804247828136.
Full textLanzalotta, Jaroth V. "Contradicting Moral Attitudes Enhances Hypocrisy Judgments: The Role of Attitude Strength and Surprise." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1561286210520023.
Full textCervellon, Marie-Cécile. "Ambivalent and dual attitudes : attitude conflicts and their impact on decision making and behavior." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=100333.
Full textA first study (N = 199) focuses on the differences between ambivalent and dual attitudes and the influence of these conflicts on spontaneous and deliberate behavior. Results demonstrate that holding dual and ambivalent attitudes are two different constructs, although both ambivalence and duality lead to a subjective experience of conflict. Also, attitudes are weaker when ambivalent (i.e. less accessible, less stable and held with less certainty), and duality is a moderator at high levels of ambivalence, with explicit attitudes being even less accessible but nonetheless more certain when dual. Finally, the influence of, on one hand, both implicit and explicit attitudes in driving spontaneous choice and, on the other hand, the explicit attitude in determining deliberate choice (behavioral intention as proxy) is corroborated. It also appears that the influence of the implicit attitude on spontaneous behavior is increased in presence of an attitude conflict. In a second study (N = 120), the hypothesis that the existence of dual attitudes stems from inhibitive processes is tested in the context of restrained eating, through a cognitive load manipulation. Results demonstrate that the influence of the implicit attitude on spontaneous choice is stronger for restrained eaters when cognitive capacities are impaired. The second study also highlights that implicit attitudes are stable and resistant to change despite direct experience manipulations (i.e. comparative and repeated tasting). Theoretical, methodological and practical contributions are discussed.
Murphy, Margaret. "Inter-group attitudes and international trade, a study of Vancouver's attitude towards the Japanese." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape17/PQDD_0005/MQ36840.pdf.
Full textSayaka, Osanami. "Different Attitude towards Different Groups? Opinions and attitudes towards four immigrant groups in Sweden." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21594.
Full textSimourd, Linda. "Staff attitudes towards inmates and correctional work, an exploration of the attitude, work outcome relationship." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ26867.pdf.
Full textMaltby, John. "Unconscious determinants of social attitude : can conservatism and religiousity be described as ego-defensive attitudes?" Thesis, University of Ulster, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241756.
Full textSimourd, Linda Carleton University Dissertation Psychology. "Staff attitudes towards inmates and correctional work; an exploration of the attitude - work outcome relationship." Ottawa, 1997.
Find full textHammond, Gregory David. "The Relationship Between Job Attitudes and Counterproductive Work Behaviors: The Moderating Role of Attitude Strength." Wright State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=wright1204922530.
Full textBrown, Diane Peacock. "Occupational Therapy Academic Program Faculty Attitudes Toward Tenure as Measured by the Tenure Attitude Scale." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3265/.
Full textDufer, Jean. "Satisfaction et insatisfaction du consommateur : proposition d'un modèle psycho-économique de consommation : implications pour l'entreprise." Nice, 1986. http://www.theses.fr/1986NICE0010.
Full textBui, Elise Thuylinh. "Implications of the Implicit Misattribution Model for the Evaluative Conditioning of Attitudes towards Spiders." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1373556547.
Full textRenström, Charlotte. "The young French and the EU : A case study on attitudes toward the European Union in light of a potential Frexit." Thesis, Linnéuniversitetet, Institutionen för statsvetenskap (ST), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-80171.
Full textLi, Zili, and Muhammad Bilal Naeem. "Factors affecting attitudes : A study of immigrants' attitude towards the brochures and website of Växjö Kommun." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12248.
Full textShoots-Reinhard, Brittany. "Not all contrast effects are created equal the effect of extent of processing on contrastive judgments /." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211542250.
Full textGretton, Jeremy David. "Examining Inference Processes Underlying Knowledge Complexity Effects on Attitude-Behavior Consistency." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1373362516.
Full textHelm, Stefan, and Mikaela Fransson. "Attityder inför en hälsointervention hos de anställda på ett företag." Thesis, University of Gävle, Department of Education and Psychology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-838.
Full textDenna uppsats hade till syfte att undersöka hur attityder inför en hälsointervention ser ut hos anställda på ett företag där de anställda stod inför en kommande hälsointervention. Genom arbetet har författarna använt sig av tolkningar lutade på hermeneutiska principer. Författarna till denna uppsats skaffade sig ett kunskapsunderlag genom att genomföra kvalitativa intervjuer med fem stycken anställda på ett företag som stod inför en hälsointervention. I uppsatsens resultat och analysdel redovisar författarna bland annat intervjudeltagarnas kognitiva, intentionella samt affektiva attityder och tolkar kring dessa. Vidare behandlas informanternas kunskap om den kommande interventionen, samt eventuella bakomliggande faktorer till de uppvisade attityderna. Författarna av uppsatsens tolkning av resultatet visar bland annat att alla intervjudeltagare anser att chefens deltagande i den kommande hälsointerventionen är positivt samt att alla ser fram emot interventionen. Informanterna hade olika personliga målsättningar med ett deltagande i interventionen. Genom intervjuerna framkom det att endast en informant vet varför interventionen skall utföras i gruppen.
Debenedetti, Alain. "L'attachement au lieu de consommation." Paris 9, 2006. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=2006PA090044.
Full textSome consumption places prove to be very important for the consumer, not because of their intrinsic utility but because they are loved on a long- term basis and contribute to the consumer's self-construction. From an academic perspective, the literature review underscores the dearth of studies on place attachment. Thus, this dissertation intends to address this gap by studying the antecedents of the place attachment in the context of consumption places. A first qualitative exploratory study enabled us to unpack the mechanisms driving attachment to a consumption place. Then, we developed and validated a measurement scale including 11 items and 3 dimensions (social, physical, and personal). Eventually, an on-line questionnaire administered to 517 internet users enabled us to test the mechanisms suggested by the literature and the qualitative exploratory study. Results show that the attachment to a place is driven by numerous variables (specifically by the authenticity and psychological comfort felt in the place) which influence the construct dimensions with different degrees of intensity. They also suggest that the attachment to a place leads to behaviors and attitudes expressing loyalty, commitment, idealization, or decision to become the ambassador of the place. All these reactions might be of great interest to the managers willing to improve the relationships with their customers. To conclude, it is worth noting that the antecedents to attachment are also dependent on the nature of the consumption place
Simon, Françoise. "Approche cognitive du consommateur de service : une application au processus de choix de la modalité de distribution humaine versus automatisée." Université Louis Pasteur (Strasbourg) (1971-2008), 2003. http://www.theses.fr/2003STR1EC01.
Full textThe purpose of this research is to identify individual cognitive and experiential processes that explain the differenciation of attitudes towards automated versus counter services. The conceptual model proposes that the service consumer in order to determinate the service attributes, needs to have an inferential cognitive activity that generates mental effort, especially for the recovery and conditional optimisation attributes. The structure of the service attributes explains the polarisation of cognitive and experiential processes that are experimented in the service encounter with two principal dimensions that are tolerance to mental effort and emotional congruence tendency. As the automated interaction is liable to generate an experiential frustration and requires more cognitive effort, individual variables as the rational-experiential system (issued from the need for cognition), the visual-verbal style and the field dependence-independence are supposed to explain the preference towards automated versus counter delivery service. The experiment is carried out from 115 semi-directed interviews. If the service is perceived as complex, the quantitative model establishes from a LOGIT regression equation that the following variables contribute to approximately 30 % of the variations of the delivery service preference: the age, the rational-experiential system and the visual-verbal style. The qualitative model confirms these results and specifies the impact of the context and the service supply
Rucker, Derek D. "It's the type of thinking that counts: A metacognitive analysis of the effects of processing strategies on attitude certainty." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1122042993.
Full textYoung, Alison Isobel. "Influencing the Evaluation of Multiply-Categorizable Objects." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1277153205.
Full textTormala, Zakary Lochel. "What doesn't kill me makes me stronger a metacognitive analysis of resistance and attitude certainty /." Columbus, Ohio Ohio State University, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1058192879.
Full textTitle from first page of PDF file. Document formatted into pages; contains xii, 139 p.; also includes graphics (some col.). Includes abstract and vita. Advisor: Richard E. Petty, Dept. of Psychology. Includes bibliographical references (p. 101-110).
Kan, Gongjian. "Effect of country image on consumers' hypermarket patronage intention : a cross-cultural study." Rennes 1, 2012. http://www.theses.fr/2012REN1G007.
Full textThis dissertation firstly explores the experiences and lessons learned from global retailers’ operation in East Asian countries followed by discussing the effect of country image on consumers’ hypermarket patronage intention across different cultures. The empirical results from China case indicate that country image has only an indirect impact on consumers’ hypermarket patronage intention while in Spain case it seems that country image has direct influence on consumer’ store patronage intention. In both Spain and China, country image has a significant impact on consumers’ function based evaluation and experience based evaluation of a hypermarket store. These two kinds of evaluation have significant effects on consumers’ brand attitude towards the target store. The major difference of hypermarket store patronage behavior between Chinese consumers and Spanish consumers is that the former attaches more importance on experience attributes in formulating their store image and on social referents in making their shopping decisions than the latter. Besides, Chinese consumers have stronger ethnocentric tendency in their hypermarket shopping behavior than Spanish consumers. These research findings offer valuable implications to both domestic and foreign retail practitioners in making their marketing strategies
Henning, Karen June. "Attitude and acheivement: A study of parent and student attitudes towards education and their effects on achievement." Thesis, Wichita State University, 2013. http://hdl.handle.net/10057/10634.
Full textThesis (M.A.T.)--Wichita State University, College of Education, Dept. of Curriculum and Instruction
Bret, Amélie. "Autoritarisme de droite et changement d'attitude dans le conditionnement évaluatif." Thesis, Université Grenoble Alpes (ComUE), 2018. http://www.theses.fr/2018GREAS031/document.
Full textRight wing authoritarianism (RWA) is a co-variation of social conserva- tism, traditionalism, and authoritarianism. One of the characteristics of RWA is a less malleability of attitudes over time. However, the linkbetween RWA and rigidity of attitudes has mainly been observed in inter- group relation contexts. Such studies focus on the relationship between RWA and attitude change towards real groups. While the value of this work is unde- niable, it is not possible to examine attitude formation and attitude change in a controlled manner. Indeed, studying real social groups implies context effects or social preconceptions on the attitude formation and on attitude change. In this thesis, we are interested in the understanding of RWA in attitude change within a standardized and controlled framework, the evaluative conditioning- counter-conditioning paradigm. Across 11 experiments, we tested whether RWA predicts a lower change of attitude towards new artificial stimuli. We observed that RWA was negatively associated with sensitivity to counter- conditioning. This effect, present in the great majority of our experiments, has been modulated by the characteristics of conditioning-counter-conditioning. More specifically, the amount of counter-attitudinal information available, the presence of instructions, and the decrease in attentional resources were shown to modulate the link between RWA and attitude change. Overall, these results support the hypothesis that a smaller change in attitude is related to RWA even with novel artificial stimuli
Laghaie, Roya Farzaneh. "The effects of factual information on the attitudes of people toward a given culture : an American and Iranian example." Virtual Press, 1991. http://liblink.bsu.edu/uhtbin/catkey/776631.
Full textDepartment of Secondary, Higher, and Foundations of Education
Milburn, Lee-Anne S. "Research on research, the application of attitude theory to research attitudes and behaviours of educators in landscape architecture." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape7/PQDD_0002/MQ43191.pdf.
Full textMa, Shichao, and 马世超. "Stakeholder risk attitudes in safety risk management : exploring the relationship between risk attitude and safety risk management performance." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2015. http://hdl.handle.net/10722/210183.
Full textpublished_or_final_version
Real Estate and Construction
Doctoral
Doctor of Philosophy
Goodwin, Zoe Sarah. "Value accessibility and the value-attitude relationship : can we think of values as being structurally comparable to attitudes?" Thesis, University of Surrey, 2002. http://epubs.surrey.ac.uk/844362/.
Full textGustavsson, Fredrik, and Anton Rinaldo. ""Get a better attitude!" : An analysis of media use and support/hesitancy attitudes towards the COVID-19 vaccine." Thesis, Karlstads universitet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85224.
Full textDenna studie undersöker förhållandet mellan medieanvändning och förespråkande/tveksamhet mot COVID-19-vaccinet. Syftet med denna studie är att analysera förhållandet mellan sociala medier och traditionell medieanvändning och attityder till förespråkande/tveksamhet gentemot COVID-19-vaccinet. Vi vill analysera hur de sociala och traditionella medierna som nyhetskälla är relaterade till förespråkande och tveksamhet. Vidare vill vi se om medieanvändning som nyhetskälla har något samband med avvägningsinställningen till COVID-19. Vi har hittat ett forsknings hål i COVID-19-pandemin och sambandet mellan social och traditionell medieanvändning som nyhetskälla och förespråkande, tveksamhet och avvägningsattityder till COVID-19-vaccinet. RQ 1: Vad är förhållandet mellan användning av sociala medier som nyhetskälla och förespråkande/tveksamhet mot COVID-19-vaccinet? RQ 2: Vad är förhållandet mellan traditionell medieanvändning som nyhetskälla och förespråkande/tveksamhet mot COVID-19-vaccinet? Metoden för denna studie är en kvantitativ undersökning om medieanvändning före och under COVID-19-pandemin och förespråkande, tveksamhet och avvägning av attityder till COVID-19-vaccinet. Befolkningsstorleken är 201 svenska medborgare i åldrarna 18-65. Urvalet samlades in genom ett snowball sample. Studien har ett teoretiskt ramverk som består av kriskommunikation, misinformation, ekokammare, attityder och social förstärkning av risk. Dessutom presenterar studien tidigare forskning som liknar studien. Den tidigare forskningen presenterar några viktiga resultat, såsom användningen av sociala medier tenderar att öka under kriser, hur ekokammare kan ökas av känslan av rädsla och forskning om attityder till vacciner. Tidigare forskning presenterar också hur misinformation sprids på sociala medier och hur antivaccinationsrörelsen utnyttjar det postmodern health paradigm som får människor att vända sig till internet med sina medicinska problem. Studien drar slutsatsen att traditionella medier i vissa fall kan ha en positiv relation till stödjande attityder och att sociala medier ansluter till några av de tveksamma åsikterna mot COVID-19.
Asklöf, Josefin. "Trängselskatt : En studie om invånares attityder till trängselskatten i Stockholm." Thesis, Södertörn University College, School of Life Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3868.
Full textThe subject of this paper is the congestion tax in Stockholm, Sweden. The study has been conducted with the purpose to examine of how public attitudes towards congestion charging looks and the reason behind the attitude. And also to examine if there are any differences in attitudes between those living inside and outside the payment zones, between men and women and between car owners and those who do not own a car or have a driver's license. The study used a questionnaire sent out electronically to a group of friends of friends and of friends’ family members. The respondents think it´s very important to present a better option if price incitements are to be used; in this case the better option is public transportation. Revenues should be spent so that large amounts go to the public transportation. There were no attitude differences between residents living inside the payment zones and those living outside the payment zones and between men and women. There is an attitude difference between those who own a car and those who do not own a car or have a driver's license. Those who own a car are more negative to the congestion charge than those who do not own a car or have a driver's license. This is believed to diminish if information is given to the public on how the revenue is spent and if congestion charge is introduced in several of the larger cities in Sweden.
Harrell, Bernadette Dawn. "The Influence of Demographics and Cultural Attitudes on Sexual Orientation Attitudes in African American Adults." ScholarWorks, 2015. http://scholarworks.waldenu.edu/dissertations/1683.
Full textConnan, Ghesquiere Chantal. "Les ruptures de stock : comportements du consommateurs, facteurs d'influence et satisfaction vis-à-vis du magasin." Nancy 2, 2004. http://www.theses.fr/2004NAN22001.
Full textThe purpose of this thesis is to provide a better understanding of the processes influencing consumer behaviour during stockouts. By influencing, we mean all processes and factors which lead the consumer - concerned by the stockout - to choose one particular type of behaviour rather than another and improve or reduce his/her satisfaction with respect to the point of sale. Whilst the first marketing models of consumer behaviour were restricted to the choice of one type of behaviour, we are suggesting a broader framework including the consumer's psychological moods with respect to the product required when he/she enters the store : a state of mind enabling him/her to conclude that the goods are out of stock, or not. Our model also includes the various factors which could have an impact on the choice by the consumer of a particular behaviour as well as the effect of the behaviour adopted by the customer on the satisfaction felt regard to the point of sale. The effect of out-of-stock on the consumer is first tested empirically through an exploratory qualitative study in order to select the factors to be studied. Our research assumptions are then tested using data collected during an empirical study in the field. The data is processed by an analysis of multiple mappings then by logistics regressions. We therefore demonstrate the influence of several factors and especially the interaction between the factors. Lastly, the satisfaction survey in the store reveals that postponing the purchase is the behaviour leading to geatest satisfaction with respect to the store after observing the out-of-stock