Relevant bibliographies by topics / Attracting clients

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Attracting clients'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Attracting clients"

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Fam, Kim Shyan, and David S. Waller. "Attracting New Clients." Journal of Promotion Management 5, no. 2 (2000): 85–99. http://dx.doi.org/10.1300/j057v05n02_07.

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COHEN, LAUREN, and BRENO SCHMIDT. "Attracting Flows by Attracting Big Clients." Journal of Finance 64, no. 5 (2009): 2125–51. http://dx.doi.org/10.1111/j.1540-6261.2009.01496.x.

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Batura, M. P., I. V. Marakhina, and U. A. Parkhimenko. "Organizational Mechanism for Systematically Attracting New Clients to IT Company Through Social Networks." Digital Transformation 31, no. 1 (2025): 22–30. https://doi.org/10.35596/1729-7648-2025-31-1-22-30.

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The article analyzes and systematizes the possibilities of searching for and attracting new clients for IT companies through social networks. The methodological basis of the study is classical approaches and techniques used in marketing theory. In particular, using the AIDA model, marketing tasks and methods are identified for each stage of the process of attracting new clients. Based on the concept of the sales funnel for social networks, it is proposed to supplement the consideration of the process of attracting new clients with additional stages: loyalty and recommendations. Content analysi
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Tardaskina, T. M., I. V. Stankevych, and H. O. Sakun. "Management of a Commercial Bank on the Basis of Client Orientation." Business Inform 1, no. 528 (2022): 373–82. http://dx.doi.org/10.32983/2222-4459-2022-1-373-382.

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The purpose of the article is to develop theoretical and methodological aspects of managing a modern commercial bank using a client-oriented approach. As a result of the study, the most reliable commercial banks were evaluated according to the National Bank of Ukraine, namely: JSC «Raiffeisen Bank», JSC «UkrSibbank» and JSC «Credit Agricole Bank», among which JSC «Credit Agricole Bank» was identified as the most client-oriented commercial bank. It is a veritably reliable bank with foreign capital that steadily increases its client base and its market share, paying special attention to the cate
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Zwetsloot, Inez M., and Ronald J. M. M. Does. "Quality Quandaries: Improving Revenue by Attracting More Clients Online." Quality Engineering 27, no. 1 (2014): 130–38. http://dx.doi.org/10.1080/08982112.2014.968668.

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BATURA, M., I. MARAKHINA, and U. PARKHIMENKO. "SOCIAL NETWORKS AS A TOOL FOR ATTRACTING NEW CLIENTS." Vestnik of Polotsk State University Part D Economic and legal sciences, no. 2 (June 12, 2025): 6–12. https://doi.org/10.52928/2070-1632-2025-71-2-6-12.

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The article analyzes the state and development of social networks in the world and in Belarus, which allowed to identify their commercial significance for organizations. Based on the analysis, the following opportunities were identified that companies receive using social networks: access to new clients, increased interaction with existing clients, increased loyalty, sales through social networks, direct and indirect lead generation, after-sales service and feedback, recognition and branding, reputation management, promotion, employee recruitment, improved visibility in search engines, increas
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Kryczka, Małgorzata. "Satisfaction as the key to attracting clients of beauty salons." Aesthetic Cosmetology and Medicine 10, no. 6 (2021): 287–92. http://dx.doi.org/10.52336/acm.2021.10.6.04.

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There are certain common features between satisfaction and loyalty. Satisfaction is a necessary, but not sufficient, condition to build loyalty. The level of customer loyalty also depends on many other factors, including the type of industry, product and personality of the client. The aim of the article was to answer these questions: Does the satisfaction achieved by the client as a result of the service provided to them guarantee their loyalty? Do beauty salons monitor customer satisfaction? Why is satisfaction monitoring so important? The presented results focused on customer satisfaction mo
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DeFrancesco, Joyce. "Marketing an RN first assistant practice-Attracting and keeping clients." AORN Journal 80, no. 6 (2004): 1080–88. http://dx.doi.org/10.1016/s0001-2092(06)60687-x.

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Carbone, Paola. "New customers for PatLib Genoa – Good practice for attracting more clients." World Patent Information 29, no. 3 (2007): 246–49. http://dx.doi.org/10.1016/j.wpi.2006.12.004.

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Yu, Liang, and Jianjun Huang. "Cyclic Federated Learning Method Based on Distribution Information Sharing and Knowledge Distillation for Medical Data." Electronics 11, no. 23 (2022): 4039. http://dx.doi.org/10.3390/electronics11234039.

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Federated learning has been attracting increasing amounts of attention for its potential applications in disease diagnosis within the medical field due to privacy preservation and its ability to solve data silo problems. However, the inconsistent distributions of client-side data significantly degrade the performance of traditional federated learning. To eliminate the adverse effects of non-IID problems on federated learning performance on multiple medical institution datasets, this paper proposes a cyclic federated learning method based on distribution information sharing and knowledge distil
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Dissertations / Theses on the topic "Attracting clients"

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Palmateer, Tess M. "Sexual Attraction, Behaviors, and Boundary Crossing between Sport Psychology Professionals and Their Athlete-Clients: Prevalence, Attitudes, and Supervision." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1703317/.

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Sport psychology professionals (SPPs), like psychologists in general, may cross therapeutic boundaries (e.g., hug a client) and even become sexually attracted to their athlete-clients (ACs). I examined the prevalence of these issues, as well as SPPs' ethical training and use of supervision in relation to them. Participants were 181 SPPs; 92 (50.8%) reported being sexually attracted to one or more of their ACs. In regards to specific behaviors, approximately half (49.4%) reported discussing personal matters unrelated to their (n = 87), whereas far fewer had engaged in sexual behaviors with thei
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Liu, Mingchang. "Quantum degeneracy in an attractive bosonic system /." May be available electronically:, 2007. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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Swank, Aaron J. "Gravitational mass attraction measurement for drag-free references /." May be available electronically:, 2009. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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Mortimer, Joseph R. "Efficacy of attractant legume crops to reduce soybean damage by deer /." Available to subscribers only, 2007. http://proquest.umi.com/pqdweb?did=1328049011&sid=28&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Prince, Rafiah. "Sexual Attraction in the Therapy Room: An Exploration of Licensed Marriage and Family Therapists’ Experiences and Training." NSUWorks, 2016. http://nsuworks.nova.edu/shss_dft_etd/13.

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The client-therapist relationship is an essential part of therapy and is central in helping clients achieve therapeutic goals as the joining process facilitates the change process. However, in an effort to create a space for change, there is a possibility that professional boundaries may become blurred wherein a client may express a sexual attraction toward their therapist. To explore this phenomenon, the researcher employed convergent parallel mixed method design to explore the experiences of Licensed Marriage and Family Therapists (LMFTs) who have experienced sexual attraction from their cli
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Prince, Toni-Moi N. "Common arm preferences in the radial arm maze as an alternate explanation for paired rats' attraction tendencies." Click here for download, 2008. http://proquest.umi.com/pqdweb?did=1564034641&sid=1&Fmt=2&clientId=3260&RQT=309&VName=PQD.

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Starks, Tyrel J. "Psychometric analysis of the Attraction/Intimacy Assessment Inventory : outlining the construct of sexual orientation and assessing its components /." Available to subscribers only, 2009. http://proquest.umi.com/pqdweb?did=1895040751&sid=1&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Thesis (Ph. D.)--Southern Illinois University Carbondale, 2009.<br>"Department of Psychology." Keywords: Sexual orientation, Sexual behavior, Sexual attraction, Sexual identity, Gay, Lesbian, Bisexual, Bisexual mental health, Assessment, Attraction/Intimacy Assessment Inventory Includes bibliographical references (p.148-157). Also available online.
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Trafalis, Sandra. "The effects of physical attractiveness and influence style on juror perceptions of likability and effectiveness of a white female attorney." Available online to subscribers from ProQuest, 2005. http://proquest.umi.com/pqdweb?index=0&did=1092072361&SrchMode=1&sid=1&Fmt=13&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1158153901&clientId=31663.

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Thesis (Ph.D.)--DePaul University, 2005.<br>Department of Psychology. Vita. Includes bibliographical references (leaves 101-133). Also available online via the World Wide Web; full text PDF file available to subscribers from ProQuest.
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Rager, Jason D. "Searching for the American eel (Anguilla rostrata) attractant in American horseshoe crab (Limulus polyphemus) the development of a laboratory choice bioassay, biodegradable bait matrix and field trials /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 133 p, 2008. http://proquest.umi.com/pqdweb?did=1459904181&sid=5&Fmt=2&clientId=8331&RQT=309&VName=PQD.

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Thesis (M.S.)--University of Delaware, 2007.<br>Principal faculty advisor: Nancy M. Targett and Timothy E. Targett, College of Marine and Earth Studies; Pamela J. Green, Dept. of Plant & Soil Science. Includes bibliographical references.
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Abrahams, Zoe. "The dynamics and management of erotic transference in the psychotherapeutic setting : a review." Thesis, Stellenbosch : University of Stellenbosch, 2005. http://hdl.handle.net/10019.1/999.

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Thesis (MA (Psychology))--University of Stellenbosch, 2005.<br>ENGLISH ABSTRACT: Sexual relationships in the psychotherapeutic setting have always been regarded as unethical and sexual attraction between therapist and client has generally proved to be awkward and anxiety provoking for those involved. Although research indicates that these relationships do occur, and that sexual feelings between therapists and clients are not infrequent, there is little conceptual clarity on the dynamics thereof. Consequently, the available guidelines and ethical rules regulating such sexual contact generally t
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Books on the topic "Attracting clients"

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Breno, Schmidt, and Harvard Business School, eds. Attracting flows by attracting big clients: Conflicts of interest and mutual fund portfolio choice. Harvard Business School, 2008.

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Harding, Ford. Rain making: Attracting new clients no matter what your field. 2nd ed. Bob Adams, 2008.

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Jennings, Barbara. Staging luxurious homes: Finding, attracting, and serving affluent prospects and clients. Barbara Jennings, 2007.

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1953-, Allen Wendy, ed. The business and practice of coaching: Finding your niche, making money, and attracting ideal clients. W.W. Norton, 2005.

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Inc, Aspatore. Strategies for growing a law firm: Managing partners on attracting new clients, evaluating market potential, and analyzing a firm's readiness to grow. 2nd ed. Aspatore, 2011.

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Rain making: The professional's guide to attracting new clients. Bob Adams, 1994.

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Stowe, DVM J. D. The Effective Marketing Manual - Attracting, Creating and Retaining Loyal Clients. Lifelearn, Inc., 2010.

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Wendling, Liz. The Rainmaking Mindset For Attorneys: Attracting Clients, Winning Business and Increasing Profits. Women and Co Press, 2016.

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Hoyles, Lisa. Tips on Identifying Profitable Customers : How to Plan for Successful Business: Attracting Clients. Independently Published, 2021.

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Grodzki, Lynn, and Wendy Allen. Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Clients. Norton & Company, Incorporated, W. W., 2005.

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Book chapters on the topic "Attracting clients"

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Ellis, Stephanie. "Sexual Attraction (From Clients)." In Five Minutes a Day to an Upgraded Therapy Practice. Routledge, 2021. http://dx.doi.org/10.4324/9781003125082-70.

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Ellis, Stephanie. "Sexual Attraction (To Clients)." In Five Minutes a Day to an Upgraded Therapy Practice. Routledge, 2021. http://dx.doi.org/10.4324/9781003125082-71.

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Marshall, Anna, and Martin Milton. "Therapists' Disclosures of Their Sexual Feelings to Their Clients." In Sexual Attraction in Therapy. John Wiley & Sons, Ltd, 2014. http://dx.doi.org/10.1002/9781118674239.ch14.

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Luca, Maria, and Juliet Soskice. "Why Can't We Be Lovers? The Love-Obsessed Clients Who Stalk Their Therapist." In Sexual Attraction in Therapy. John Wiley & Sons, Ltd, 2014. http://dx.doi.org/10.1002/9781118674239.ch10.

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Nunes, Emilia. "Email Security." In Trends in Data Protection and Encryption Technologies. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-33386-6_36.

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AbstractEmails were not designed with cyber-attack protection in mind, making them an attractive target for cybercriminals. A primary attack vector is phishing, a type of social engineering in which a fraudulent message is sent to trick a person. however, email messages can be secured using cryptography. For example, end-to-end encryption could protect them in transit and at rest. In addition, transport Layer Security is used to protect emails in transit between email servers and clients. Nevertheless, emails may never be as secure as newly designed solutions with solid end-to-end encryption a
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Parola, Giulia, and Margherita Paola Poto. "Legal Design and Visual Law: The Roadmap." In Building Bridges for Effective Environmental Participation: The Path of Law Co-Creation. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-52791-3_2.

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AbstractThis chapter focuses on illustrating the steps of Legal Design (LD) and Visual Law (VL). Before delving into the process of comic book co-creation, the chapter provides an overview of LD and VL, emphasizing their relative unfamiliarity, even among legal scholars. LD, originating from an initiative at Stanford Law School, aims to simplify legal language by evaluating and designing legal business in a simple, functional, attractive, and usable way. It centers on people’s needs, shifting focus from professionals to recipients, such as citizens, organizations, and communities. LD emphasize
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Radogna, Donatella. "The Buildings Reuse for a Music District Aimed at a Sustainable Urban Development." In The Urban Book Series. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-29515-7_51.

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AbstractReusing buildings must be ‘convenient’ for the environment and for people, therefore it must re-establish a balance between places and communities which, interacting, determine a continuous transformation of cities. The reuse of buildings is a sustainable development process that implies phases of adaptation and qualitative growth to create safe, healthy, useful, attractive and beautiful places. The objective of the guidelines for the music district of Pescara (research for the conservatory) is to establish activities linked to music, culture and socialization, for the expansion of the
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Nakonechna, Taisia, and Mariana Hapii. "MARKETING RESEARCH OF THE NEEDS OF CLIENTS OF PRIVATE MEDICAL INSTITUTIONS." In Transformation of economics, finance and management in the context of world globalization. Publishing House “Baltija Publishing”, 2023. http://dx.doi.org/10.30525/978-9934-26-307-1-18.

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The aim of the research is to analyze the market for medical services in the private healthcare sector, identify specific conditions of functioning and competitive advantages in the market. To achieve this goal, research was conducted with the following objectives: to determine the specific needs of clients of private medical facilities; to identify factors that contribute to clients seeking private medical facilities; to determine the impact of internet technologies on attracting and collaborating with clients of private medical facilities. The research methodology included general and specia
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Rashid, Tayyab, and Martin Seligman. "Session Eleven: Slowness and Savoring." In Positive Psychotherapy, edited by Tayyab Rashid and Martin Seligman. Oxford University Press, 2018. http://dx.doi.org/10.1093/med-psych/9780195325386.003.0017.

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Clients report that despite doing many things each day, most of which are done quickly, they still feel stressed, underaccomplished, and tired. Despite speeding up almost everything, including human maturation, we are not any happier or healthier. That is why the “Slow Movement” is attracting attention. In Session Eleven, clients learn how to deliberately slow down and develop an awareness of how to savor. In so doing, they learn to attend mindfully to the positives. The central positive psychotherapy (PPT) practices covered in this session are Slow and Savor.
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Rashid, Tayyab, and Martin Seligman. "Session Eleven: Slowness and Savoring." In Positive Psychotherapy. Oxford University Press, 2018. http://dx.doi.org/10.1093/med-psych/9780190920241.003.0012.

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Clients report that despite doing many things each day, most of which are done quickly, they still feel stressed, underaccomplished, and tired. Despite speeding up almost everything, including human maturation, we are not any happier or healthier. That is why the “Slow Movement” is attracting attention. In Session Eleven, clients learn how to deliberately slow down and develop an awareness of how to savor. In so doing, they learn to attend mindfully to the positives. The central positive psychotherapy practices covered in this session are Slow and Savor. The chapter provides a list of readings
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Conference papers on the topic "Attracting clients"

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Renoud, Winston J., and Robert M. Rahl. "Plastics - the Silent Revolution." In CORROSION 1987. NACE International, 1987. https://doi.org/10.5006/c1987-87164.

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Abstract Corrosion is a problem that affects every segment of society. Recent advances in reinforced plastics makes them a very attractive alternative to costly alloys and coatings for many common commercial and industrial applications. This paper will discuss the history of plastics since its introduction to our society in 1868 and to what now is being termed by the metals industry as a "silent revolution". The term, the silent revolution, is being used because of the steady growth that has occurred and is predicted for the plastics industry as industrial clients and consumers demand more fro
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Rukodaynyy, O. V., D. F. Moroga, O. S. Prichina, V. D. Orekhov, and A. Kh Karanashev. "Modeling the Growth of Service Centers Due to the Impact of Recommendations." In International Conference on Finance, Economics, Management and IT Business (FEMIB 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.19.49.001.

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The relevance of the work is related to the importance of quickly attracting customers to new service centers. Since the efficiency of ensuring this process through promotion is rapidly decreasing, it is important to organize the attraction of consumers through recommendations. The purpose of the work is mathematical modeling of the process of increasing the number of clients in service centers, taking into account the influence of recommendations of different types of consumers, using the example of Therapeutic and physical rehabilitation ( TPR ) clinics. It is shown that the maximum number o
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Darie, Tatiana. "The role of emotional marketing for an enterprise." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.35.

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For attracting customers, companies have begun to use emotional marketing. Emotional marketing through a singular emotion, like happiness, sadness, anger, or fear makes the clients notice, remember, share and buy goods. The objective of this research is to determine the importance of using emotional marketing techniques to ensure the success of companies.
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Chernyshova, T., V. Gurdzhiyan, A. Prokopev, and T. Zhamkova. "Formation of Corporate Identity and Image of the Organization." In International Conference on Finance, Economics, Management and IT Business (FEMIB 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.68.48.001.

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he article examines the main elements of corporate identity and image of an organization. The analysis of the formation and creation of corporate identity and image of the organization in the largest retail chain PJSC “Magnit” is conducted. The overall contribution of corporate identity and image of the organization to the company's success in the market in terms of attracting and retaining customers and clients is determined. The innovativeness and relevance of the topic under consideration is illustrated. Recommendations are given on a possible way of forming and creating a corporate identit
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Jemna, Roxana. "Tendințe actuale în activitatea de creditare Retail a băncilor." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v3.43.

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We can remark the reorientation of banks towards the retail segment last time, due to the increase in the financial culture of the population, but especially due to the efforts made by the banks, through which the retail segment enjoys loans with small amounts, without proof of income, attracting in this way clients from microfinance institutions. The purpose of this article is to carry out a study on the market of bank credit granted to individuals, highlighting the trends outlined in bank lending, as well as the factors that determine them. In order to notice the essence of the processes in
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Kirwan, Paul. "The development of high-technology firms: An entrepreneurship in networks approach." In 16th Annual High Technology Small Firms Conference, HTSF 2008. University of Twente, 2008. http://dx.doi.org/10.3990/2.268489321.

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From social network theory, the entrepreneurial process involves accumulating scarce resources, building reputation, finding partners and attracting clients, knowledge, suppliers, etc. from the environment (Autio, Yli-Renko &amp; Salonen, 1997; Brush, Greene &amp; Hart, 2001; O’Farrell &amp; Hitchens, 1998; Birley &amp; Cromie, 1988). This practice among start-up firms has been widely reported and evidenced in entrepreneurship literature. The value of networks as an integral part of entrepreneurial success is widely acknowledged; however, there is considerable confusion and disagreement as to
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Salkovska, Jelena, Anda Batraga, Jelizaveta Prilucka, and Agnija Greizina. "Impact of marketing factors on customer equity." In 25th International Scientific Conference. “Economic Science for Rural Development 2024”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2024. https://doi.org/10.22616/esrd.2024.58.024.

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This article examines marketing factors and elements that influence customer equity associated with building sustainable relationships with profitable clients, which are attracting increasing interest from marketers. Recently, consumers have acquired technical opportunities to influence brands more actively and traditional marketing methods and means often do not ensure the success of the company. In today's conditions, price competition and mass advertising are losing their power of influence, so companies are looking for new methods to fight for the customer attention. Building relationships
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de Manuel Jerez, Esteban, Maria LopezDeAsiain, Marta Donadei, and Ana María Bravo Bernal. "Taller de Arquitectos de la comunidad rural: integrando lo virtual y lo analógico." In Jornadas sobre Innovación Docente en Arquitectura. Grup per a la Innovació i la Logística Docent en l'Arquitectura (GILDA), 2024. http://dx.doi.org/10.5821/jida.2024.13297.

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The lack of adequate and affordable housing is one of the barriers to retaining and attracting population in rural municipalities in a situation of demographic challenge. It is difficult for the population of these municipalities to access the services of architects. On the other hand, architecture schools do not pay special attention to the specificities of contemporary intervention in popular architecture or to training in participatory design methodologies that allow reaching adequate and agreed solutions. The Learning and Service project “Architects of the Rural Community” has allowed arch
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Peteley, Attila, Adrian Nita, Hunor-Flaviu Crisan, Vasile Mara, and Lorant Balint-Balint. "THE DOUBLE SIDED IMPACT OF BEAR WATCHING IN THE GIURGEU BASIN, ROMANIA." In 22nd SGEM International Multidisciplinary Scientific GeoConference 2022. STEF92 Technology, 2022. http://dx.doi.org/10.5593/sgem2022/5.1/s20.059.

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Sustainability within a region is achieved by providing a variety of services regarding the tourism products within an area. The Giurgeu basin in order to be able to sustain its values, needs to offer a wide variety of services that attract and increase the overnight stay of tourists. The services needed to be diversified with the beginning of the pandemic season of 2020 - 2022. These services existed before, but during the pandemic period, where the tourism suffered the most, it became evident that the entrepreneurs needed to find other means of attracting people. For more than two years the
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Dimitrova, Lubomira. "The relation of “positive psychotherapy” and art in the process of therapy." In 7th International e-Conference on Studies in Humanities and Social Sciences. Center for Open Access in Science, Belgrade, 2021. http://dx.doi.org/10.32591/coas.e-conf.07.19195d.

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Psychotherapy is considered to be the most difficult and at the same time the most attractive manifestation of psychological competence, the pinnacle of psychological realization, the master profession. For the therapist, who aims to support the client’s autonomy, art is key in the work process. This article discusses some of the art forms that used in the psychotherapeutic setting turn psychotherapy itself into art. The aesthetic experiences that the psychotherapist and the client go through on the way to achieving the desired goal are considered.
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Reports on the topic "Attracting clients"

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Delbridge, Victoria, Astrid Haas, Oliver Harman, and Anthony Venables. Enhancing the financial position of cities: Evidence from Kampala. UNHabitat, 2022. http://dx.doi.org/10.35489/bsg-igc-wp_2022/2.

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The city of Kampala in Uganda provides an illustrative example of how institutional and administrative reform, without widespread policy change, can generate substantial increases in municipal revenues. Through the implementation of more efficient digitalised systems, attracting higher capacity staff, and a focus on the ‘citizen as a client’, the city has managed to increase own-source revenues three-fold from UGX 30 billion (US$8.2 million) in 2010/11 to UGX 90 billion (US$25 million) in 2018/191, as well as crowd in more central government and donor funds. These reforms were made possible by
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A client-centered approach to reproductive health: A trainer's manual. Population Council, 2005. http://dx.doi.org/10.31899/rh16.1015.

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Abstract:
This training manual grew out of a project to improve the quality of care rendered by public-sector providers of reproductive health services. Implemented by the Population Council in collaboration with the Ministries of Population, Welfare, and Health, in Pakistan, the project extended beyond improving the quality of care provided by family planning workers and incorporated health workers who provided maternal and child health services. The success of all efforts made by the service delivery system in attracting and keeping clients depends upon the content and quality of interaction when the
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