Journal articles on the topic 'Au cinéma – Objectivité'

RESUMENEn este artículo se analiza la imagen y el contexto histórico de tres filmes colombianos de la década de los sesenta y setenta: Los hijos del subdesarrollo de Carlos Álvarez (1975), Chircales de Marta Rodríguez y Jorge Silva (1972) y Camilo Torres Restrepo de Diego León Giraldo (1966). El análisis tiene como objetivo revelar las estrategias discursivas empleadas por el cine político marginal para reproducir el tan anhelado efecto de objetividad. De esta manera, la selección del género documental, el uso de la voz en off, la inclusión de imágenes de alto impacto y el desarrollo de una argumentación bien fundamentada, fueron las estrategias retóricas empleadas por los cineastas de la época para persuadir al espectador sobre la objetividad del discurso fílmico. Estas conclusiones amplifican uno de los temas reseñados en el libro Cine Político Marginal. Las formas de representación de una ideología de disidencia (1966-1976), publicado en enero de 2015. PALABRAS CLAVE Cine colombiano, historia, lenguaje cinematográfico, objetividad, persuasión.ÑUGAPA KAI WATAKUNAPI KASCHIS CHUNG CHASALLATA PUSAG CHUNGA WATAPISUGLLAPIKai mailla kilkaipi kawachiku sug parlu kai kimsa kunakuna nukanchipa alpapi kusaskakuna kawachiskakuna kai watapi kanchis chunga pusag chunga. Kai wambra sug iacha runapa Carlos Alvarez suti chasallata, chircales Marta Rodriguez, Jorge Silva ( 1972) chasallata kai runakuna Camilo Torres Restrepo de Diego Leon Giraldo pai nunakume kawachingapa imasami allika tukuikunata kawachinga ima suma kawariskasina pai munaska. Chasallata parlanakume imasami kallariskakuna sug ruraikuna kawachispa subrigcha ñugpa kaugsai chasallata kunaura kaugsai kaipi kawachiku sug kilkai sug pangapi Politico Maarginal rispa parlaspa kai watakunapi. (1966 -1976).IMA SUTI RIMAI SIMI:Kawachispa atun llagtapi, parlu, rimai, ruraikuna, llullarispa.BETWEEN TRUTH AND ILLUSION: THE PARADIGM OF OBJECTIVITY IN MARGINAL POLITICAL CINEMA OF THE SIXTIES AND SEVENTIES IN COLOMBIAABSTRACTIn this article, the image and the historical context of three Colombian films from the sixties and seventies are analyzed: Los hijos del subdesarrollo by Carlos Álvarez (1975), Chircales by Marta Rodríguez y Jorge Silva (1972), and Camilo Torres Restrepo by Diego León Giraldo (1966). The objective of the analysis is to reveal the discursive strategies employed by marginal political cinema to reproduce the desired effect of objectivity. In this manner, the selection of the documentary genre, the use of voice-over, the inclusion of high impact images and the development of a well-supported argumentation, were the rhetorical strategies employed by the filmmakers of the time to persuade the spectator about the objectivity of the film’s discourse. These conclusions are an extension of the themes covered in the book Marginal Political Cinema. The Forms of Representation of a Dissident Ideology (1966-1976), published in January 2015.KEYWORDSColombian cinema, cinematographic language, history, objectivity, persuasion. arteymemoria_ENTRE LA VÉRITÉ ET L’ILLUSION : LE PARADIGME DE L’OBJECTIVITÉ DANS LE CINÉMA POLITIQUE MARGINAL DES ANNÉES SOIXANTE ET SOIXANTE-DIX EN COLOMBIERÉSUMÉDans cet article, l’image et le contexte historique de trois films colombiens des années soixante et soixante-dix sont analysés : Los hijos del subdesarrollo (Les fils du Sous-développement) de Carlos Álvarez (1975), Chircales de Marta Rodríguez y Jorge Silva (1972), et Camilo Torres Restrepo de Diego León Giraldo (1966). L’objectif de l’analyse est de révéler les stratégies discursives employées par le cinéma politique marginal pour reproduire l’effet désiré d’objectivité. De cette façon, la sélection du genre documentaire, l’utilisation du voice-over, l’inclusion des images à fort impact et le développement d’une argumentation bien étayée, ont été les stratégies rhétoriques employées par des cinéastes de l’époque pour persuader le spectateur sur le l’objectivité du discours du film. Ces conclusions sont une extension des thèmes examinés dans le livre Cinéma politique marginale. Les formes de représentation d’une idéologie dissidente (1966-1976), qui a été publié en Janvier à 2015.MOTS-CLEFSCinéma colombien, langage cinématographique, histoire, objectivité, persuasion.ENTRE A VERDADE E A ILUSÃO: O PARADIGMA DA OBJETIVIDADE NO CINEMA POLÍTICO MARGINAL DOS ANOS SESSENTA E SETENTA NA COLÔMBIA.RESUMOEste artigo se analisa a imagem e o contexto histórico de três filmes colombianos da década dos sessenta e setenta: “Los hijos Del subdesarrollo” de Carlos Álvarez (1975), “chircales de Marta Rodríguez e Jorge Silva” (1972) e Camilo Torres Restrepo de Diego León Giraldo (1966). A análise tem como objetivo revelar as estratégias discursivas empregadas pelo cinema político marginal para reproduzir o tão anelado afeto de objetividade. Desta maneira, a seleção do gênero documental, o uso da voz em off, a inclusão de imagens de alto impacto e o desenvolvimento de uma argumentação bem fundamentada, foram as estratégias retóricas empregadas pelos cineastas da época para persuadir ao espectador sobre a objetividade do discurso fílmico. Estas conclusões amplificam um dos temas resenhados no livro Cine Político Marginal. “Las formas de representación de una ideología de disidencia” (1966-1976), publicado em janeiro de 2015.PALAVRAS CHAVESCinema colombiano, história, linguagem cinematográfico, objetividade, persuasão. Recibido el 10 de septiembre de 2015 Aceptado el 19 de noviembre de 2015

Cesare Zavattini was an acclaimed neorealist screenwriter and a theorist of neorealism. He has played a pivotal role in the critical rethinking of the new postwar Italian cinema although many of his concepts were considered avant-garde for that period. He stood for a direct, spontaneous, and immediate cinema with real people and real events. Despite his desire to eliminate all that was fictional from his films, Zavattini’s concept of new realist cinema cannot simply be described as a documentary approach. He was not so much interested in making documentary films but in making documentary-like fictions. He believed in the potential of cinema to reach a wide audience and in its capacity to be aesthetically subversive. The aspiration for an avant-garde cinema that would reach the masses was a naïve attempt that was too radical for the Italian cinema at the time. Most of his ideas were not accepted in Italy, but he was admired by young filmmakers all over the world. Some of his ideas were realized a few decades later in the works of the famous cinéma vérité and independent avant-garde filmmakers. Throughout his career, Zavattini argued that cinema should be socially committed art. He believed that neorealist films should direct the viewer’s gaze toward specific social issues and voice a subjective judgment on it. In neorealist films, fictional style and documentary rhetoric make the illusion that the experience of characters stands for the experience of the audience.

By focusing on Helmut Käutner’s In Those Days/Stories of a Car (In jenen Tagen, 1947) this article analyses the role of the car as a cinematic object. The automobile is the narrator of Käutner’s film: by giving voice to an object to discuss the Third Reich, Käutner raises – as it is often the case in the ‘rubble films’ – the question of objectivity when dealing with the recent past. At the same time, through the motif of the automobile, which Käutner uses a reflection of and on cinema, the director questions the role that the filmic medium can or should play in postwar Germany.

The author calls for continuity and continuation of the study of women’s cinema. Attention is drawn to the blurring of memory and even erasing women from the history of national film industries. They are not recognised as authors, while the history of cinema has been subject to the concept of the auteur film-maker. The filmmakers are made through the commitment and work of film critics and then cinema historians. The expert does not hide the fact that those relationships are strengthened by bonds of friendship, without the fear of being accused of having a lack of objectivity, and are often associated with the support of the author on the international festival circuit. The author calls for ‘watching across borders’, i.e. a supranational approach to the study of women’s cinema. Crossing the borders of national cinemas, in which the authors have not been recognised, allows a broader perspective to see the critical mass of the authors of world cinema. Politically, for the feminist cause, it is better to talk about European women’s cinema. Iordanova selects from the history of Central and Eastern European cinema, the names of authors who did not receive due attention. Moreover, she proposes specific inclusive and corrective feminist practices: the inclusion of filmmakers in the didactics, repertoires of film collections and festival selections; a commitment to self-study by watching at least one woman’s film a week.

This article turns to the Maysles brothers’ 1975 film Grey Gardens to problematize the philosophical assumptions at work in debates about objectivity and direct cinema. With a suitable picture of documentary objectivity we can avoid endorsing the claim that no film can be objective or the corollary that only documentaries that reflexively acknowledge the biases of their makers can succeed aesthetically or ethically. Against critics who have attacked Grey Gardens for its problematic claims to objectivity as well as theorists defending it for how it undermines objectivity, I argue that the film’s objective treatment of its subjects is part of its aesthetic and ethical achievement. In the context of observational documentary, being objective does not mean taking a purely dispassionate stance toward one’s subjects, but treating them without prejudice or moralism and letting them reveal themselves.

At the 2018 San Sebastian Festival the winning film was Entre dos aguas (Isaki Lacuesta, 2018). The Catalan filmmaker constructs a fiction film that, however, is also very much self-referential and biographical and therefore journalistic (all the actors are amateurs who play themselves in the film), and uses a good part of a certain journalistic documentary visual aesthetic. These actors, in turn, had already been protagonists for 12 years before another film by the filmmaker, La leyenda del tiempo (2006). However, the value of Lacuesta’s contribution lies in the fact that these characters play a life they did not live, but could easily have. In his proposal, reality is mixed with fiction in a film where both are equally plausible. The analysis of this footnote will also allow us to identify many of the characteristics of the new contemporary hybrid cinema, such as the cohabitation with objectivity, the deontology of the creator, the breaking of the frontiers between fiction and non-fiction, or the use of a certain ucrony within the script that inserts his characters (with varying degrees of luck) into their natural environment. We intend to analyze how this new hybrid film language allows a different knowledge of the environment, with all the implications that this implies.

During the last fifteen years in the Russian documentaries dominated creative trend characterized by passionless, objectivist fixing of reality, mainly the negative sides of it. Today, the so-called actual cinema is under crisis, and that determines the relevance of the study summing up some of the processes that have taken place in the Russian documentary cinema in the late 20th-early 21st century. The author examines the causes of uprise and development of the objectivist, naturalistic approach to the fixing of reality and showing the negative aspects of it in Russian documentaries. The primary reason for this phenomenon is connected with the changes in the social system of the country, which has led to the loss of ethical and aesthetic guidelines. The critical perception of reality in a number of contemporary documentaries is the antithesis to the Soviet documentaries with its trend to show predominantly positive aspects of life. As for the rejection of contemporary realities, it can be explained by the desire of film directors to distance themselves from the glamorous approach in the interpretation of reality customary a contemporary TV. And finally, there was the purely practical reason, namely poor theatre and TV distribution that forced the filmmakers to focus on the festival jury and film critics supporting this orientation. Another problem of contemporary Russian documentary lies in the fact of the elimination of the state documentary studios that has led to a general fall of professionalism in this field. The availability of digital video which appeared at this time and easiness of shooting and editing technology allowed to create documentaries by those who could not tell an interesting documentary story. The result of this process is a decline of spectators interest towards documentaries. It can be predicted that the development of new forms of financing documentaries and promoting them to the viewer, will significantly change the aesthetic content of Russian documentary films and return the interest of the audience to this kind of cinema.

This research proved that da’wa materials presented through serial religious soap opera, with good composition, can form da’wa materials which affected teenage religiosity. This research was in line with John C. Lyden in Film as Religion (2003), and Rachel Dwyer in Filming the Gods, Religion and India Cinema (2006), they contended that proselytizing activities with the media, especially film, had stronger effect to audiences, and became easier to understand than that of spoken orally.But it is present as the antithetical research of L. Rowell Huesmann in The Impact of Electronic Media Violence: The Scientific Theory and Research (2007). This research employed qualitative method by using impact analysis technique. The data gained from library study, observation, interviews, objectivity, and documentations.

Introduction. The relevance of this study is explained by the rapid social and political homogenization of Europe; the “disclosure” of many documents indicative of sociocultural changes in Eastern Europe; an increasing chronological gap between the research subject and its researcher that enables to use scientific verification methods instead of ideologically “correct” paradigms.Methods. The methodological basis of this article is the principles of systematicity and objectivity. While conducting this research, the author also used genetic, typological, comparative, hermeneutic and semiotic methods.Results. Throughout the postwar history, Polish filmmakers were bringing stories about World War II to the silver screen. The concept of a war feature film also changed depending on the postwar development of Poland.Discussion. The necessary conditions for studying the evolution of Polish war feature films based on systematicity and objectivity are as follows: the analysis of the Polish sociocultural postwar development (periodization with distinguishing essential characteristics of each period); the determination of main trends in the development of spiritual culture as a part of sociocultural processes; the analysis of the state-party politics in the sphere of culture, art and cinema.Conclusion. Throughout the postwar development, Polish filmmakers were addressing the topic of war. Their attitude to war changed depending on the country’s socio-cultural development and the evolution of its spiritual culture. For instance, war feature films were the most prominent trend in the development of the Polish cinema in the second half of the 1940s and the first half of the 1950s. Between 1956 and 1960, the Polish Film School was established and was characterized by a high interest in war-related films (alongside other topics and problems represented in the cinema of that time). In the 1970s, war feature films were still relevant but gave way to flicks about modern times. In the 1980s, this topic “withdrew into the shadows” not only in cinematography but also in other artistic spheres. It was mostly used in films to better interpret other topics.

Abstract Data visualizations are often represented in public discourse as objective proof of facts. However, a visualization is only a single translation of reality, just like any other media, representation devices, or modes of representation. If we wish to encourage thoughtful, informed, and literate consumption of data visualizations, it is crucial that we consider why they are often presented and interpreted as objective. We reflect theoretically on data visualization as a system of representation historically anchored in science, rationalism, and notions of objectivity. It establishes itself within a lineage of conventions for visual representations which extends from the Renaissance to the present and includes perspective drawing, photography, cinema and television, as well as computer graphics. By examining our tendency to see credibility in data visualizations and grounding that predisposition in a historical context, we hope to encourage more critical and nuanced production and interpretation of data visualizations in the public discourse.

The current COVID-19 pandemic emerges the need of taking care of the health team, not only physical, but also mental health. The crisis we are experiencing has a twofold component: on the one hand the biological threat and on the other to deal with anxiety, fear, and disordered emotions, which are a threat to mental balance and to maintain the serenity necessary to cope with such a great challenge. It is crucial to raise the morale of those who deal daily with this threat of unprecedented proportions. A discouraged doctor is an element of the crisis and causes insecurity in patients and families. SOBRAMFA - Medical Education and Humanism, has disseminated recommendations through short videos for helping professionals to maintain an objective view of the reality they are experiencing. Using cinema through movie clips from different films helps to clarify details of the commented recommendations. Sense of community, leadership, teamwork, holding the emotions on realistic basis, communication skills, educating through example, professionalism, objectivity and realism for redeeming the circumstances are the topics emphasized by the movie clips. Below we list some of the ethical and existential dilemmas as well as the corresponding movie scenes that can help with decisions.

The purpose of the paper is to unblended analysis of sources and literature on the repressive policy of Soviet power against the representatives of Ukrainian cinema. In general, the main principles of party-state policy in the field of cinematography, including the mechanism of the influence of ideology on the cinematographic process in the Ukrainian SSR, are grounded, and the interaction between public administration and creative organizations is grounded; The main methods and forms of the repressive policy directed against the artists of Ukrainian cinema are described. The existing structure severely restricted the powers and independence of the respective republican units of management. In Ukraine, the general management of cinematography was carried out by the Council of Ministers of the Ukrainian SSR through the State Committee of the Council of Ministers of the Ukrainian SSR on cinematography - a union republican body that did not have the necessary independence in determining the main principles of the development of cinema art. Derzhkino's powers included economic, financial functions and control over the ideological content of film production. Derzhkinos powers included economic, financial functions and control over the ideological content of film production. It was in its structure that the Cinema Repertoire Control Inspection functioned, the decision of which depended on the fate of films: from the approval of the script to the release of the film on the screen. In those years, the practice of «film on the shelf» was extended, when films that were fully licensed for rental by all instances were fully prepared for rental, in the final version they did not satisfy the authorities, they were banned from showing. A more liberal requirement was the processing of unsatisfactory moments. The control over the repertoire of films that fell into the audience was reliant on the Main Directorate of Film and Film. The article uses the following research methods: comparative-historical, typologies, classifications, problem-chronological, objectivity, multifactor, which allow to study complex social phenomena, concrete events and facts in their dynamics. In the course of the study, it was found that during this period there was a structuring and centralization of the management system of the cinematographic industry, the general leadership of which belonged to the State Committee of the USSR. It is proved that during the years of stagnation the influence of the command-administrative system and the rigorous subordination to the principles of party ideology, which involved interference with creative processes, increase of authorizing powers of administrative structures and increase of censorship, was intensified. It was found out that after the thaw was extinguished, Ukrainian cinema was subject to strict regulation of the canons of «socialist realism». Ideological policy was secured by relevant party and state regulations, which provided a party assessment of the development of cinematography, criticized areas that were not interested in the party-bureaucratic system, the thematic orientation of cinema was normalized. Against the representatives of this course, the authorities used the usual spectrum of methods of struggle: blatant criticism and discredit in the media, in party and government decisions at the gathering of cinematographers; prosecution and imprisonment. The process of organization of the state campaign against the school of poetry films in the context of implementation of the policy of narrowing the sphere of application of the Ukrainian language and reducing the production of films in the Ukrainian language is analyzed. The planning of the work of film studios, censorship on the subject of films became the main tools for enhanced control over the development of Ukrainian cinema during the studied period. The interaction of public administration and creative organizations - the Union of Cinematographers of Ukraine, which was a pro-government structure and controlled by the party bureaucracy, was grounded, although one of its statutory tasks was protection of the creative, professional, copyright and public rights of its members.

RESUMO Este texto é a partilha de uma pesquisa-intervenção com oficinas de cinema expandido e HQs em uma escola particular da cidade de Itatiba. A pesquisa-intervenção foi realizada pelo pesquisador-professor da escola, conforme a metodologia da pesquisa cartográfica em instituições escolares. O objetivo foi convidar um comum capaz de inventar uma comunidade de criação e estabelecer um comum do dissenso na escola, para embaraçar a partilha do sensível e ensejar outros lugares políticos aos seres humanos e inumanos. Convidar significa promover e aproveitar os encontros humanos e não humanos dos agenciamentos coletivos de enunciação e agenciamentos maquínicos de desejo. As oficinas de cinema expandido compõem com as HQs uma produção de poéticas de fronteira. A arte na escola propicia o risco de uma comunidade de multiplicidades e pluralidades, quando torna inoperante o comum identitário e permite outro comum, aberto para novos usos e significados da sala-de-aula, do tempo livre, das atividades escolares e da própria arte; além das cesuras, das interdições e dos limites. O método cartográfico evita dualismos entre teoria e prática, objetividade e subjetividade e sujeito e objeto. A exposição do texto procurou alinhar conceitos, relatos da experiência e produção e análise dos dados. Na segunda parte do texto, entrelaçamos a preocupação com a invenção de uma abordagem crítica de obras artísticas produzidas na escola com a necessidade de uma política de narratividade oblíqua e transversal das poéticas de fronteira e com procedimento de desmontagem narrativa que permite atiçar o que insiste e resiste como força de criação. Palavras-chave: História em Quadrinhos; Cinema, Escola; Educação; Comunidade; Cartografia. ABSTRACT This text is the sharing of an intervention research with expanded cinema workshops and comic books in a private school in the city of Itatiba. The intervention research was carried out by the school's researcher / teacher, according to the methodology of cartographic research in school institutions. The objective was to invite a commoner capable of inventing a creative community and to establish a commoner of dissent in the school, to embarrass the sharing of the sensitive and to give other political places to human beings and inhumane beings. Inviting means promoting and taking advantage of the human and non-human encounters that the collective enunciation assemblages and desire machinic assemblages. The expanded cinema workshops compose with the comics a production of border poetics. Art at school creates the risk of a community of multiplicities and pluralities when the common identity becomes inoperative and allows or another common open to new uses and meanings of the classroom, free time, school activities and art itself, also, of caesura’s, interdictions, and limits. The cartographic method avoids dualisms between theory and practice, objectivity, and subjectivity and subject and object. The text presentation sought to aggregate concepts, experience reports and data production and analysis. In the second part of the text, we intertwine the concern with the invention of a critical approach to artistic works produced at school with the need for an oblique and transversal narrative policy of border poetics and with a narrative disassembly procedure that allows to stoke what insists / resists as a force of creation. Keywords: Comics; Cinema; School; Education; Community; Cartography. RESUMEN Este texto es el intercambio entre una investigación-intervención, talleres de cine expandido y cómics en una escuela privada en la ciudad de Itatiba. La investigación-intervención fue realizada por el investigador / profesor de la escuela, de acuerdo con la metodología de investigación cartográfica en instituciones escolares. El objetivo fue invitar a un común capaz de inventar una comunidad de creación y establecer un común del disenso en la escuela, para confundir la división de lo sensible y ofrecer otros lugares políticos a los seres humanos y seres inhumanos. Invitar significa promover y aprovechar los encuentros humanos y no humanos de los agenciamientos colectivos de enunciación y agenciamiento maquínico de deseo. Los talleres de cine expandido componen con los cómics una producción de poética fronteriza. El arte en la escuela crea el riesgo de una comunidad de multiplicidades y pluralidades cuando vuelve inoperante el común identitario y permite un otro común abierto a nuevos usos y significados del aula, del tiempo libre, de las actividades escolares y del propio arte; además de las fisuras, de las interdicciones, y de los límites. El método cartográfico evita los dualismos entre teoría y práctica, objetividad y subjetividad y sujeto y objeto. La presentación del texto trató de ajustar conceptos, informes de experiencia y producción y análisis de datos. En la segunda parte del texto, entrelazamos la preocupación por la invención de un enfoque crítico de las obras artísticas producidas en la escuela con la necesidad de una política narrativa oblicua y transversal de las poéticas fronterizas y con un procedimiento de desmontaje narrativo que permita avivar lo que insiste y resiste como fuerza de creación. Palabras-clave: Cómics; Cine; Escuela; Educación; Comunidad; Cartografía.

The use of photographs as research data is becoming of increasing interest to historians of Africa. The School of Oriental and African Studies' Workshop on “Photographs as sources for African history” is only the most recent example of this emerging concern. This paper is designed to discuss some of the conceptual problems one might meet when attempting to understand photographs as data. It also discusses making photographs as a systematic part of field research. Lastly, it provides a brief primer on the type of photographic equipment best suited for fieldwork.Historians of Africa are used to thinking of themselves as dwelling at the very cutting edge of methodological and theoretical innovation, but in the use of visual data we lag behind our colleagues in ethnology, anthropology, and sociology. Fieldwork historians, virtually all of whom take photographs, have rarely accepted photography as an integral part of their field research data. Nor has readily available visual data been widely used by historians: compare the extensive historical use of conventional anthropological data with the almost total neglect of visual anthropology.Although the eye is our most important information-gathering sense, we find it surprisingly difficult to agree about the meaning of images. Ironically, one of the attractions of the photograph, its apparent accessibility (and implied objectivity), dissolves into subjectivity when closely ‘read.’ Since we cannot readily agree about photography's meaning and content we tend to discard or marginalize its use as data. Obviously I am overstating the case somewhat. We have of course learned to ‘read’ photographs; this is the reason we can recognize a tree as a tree. But compared to the way we have learned to read text, we read images in haphazard and non-systematic ways. Outside art history and cinema courses, image reading is rarely taught systematically.

Nowadays art does not necessarily need to be militant or socially involved to be political since the categories of truth and reality are destroyed through the mediatic dissipation of notions of subjectivity and objectivity. Since the first obvious indications of the inception of the times of the “end of representation” – as Deleuze pointed out half a century ago – we have to deal with a widespread awareness about the persevering change of art and of reflections about art in the social framework of institutional and technological contexts. The analysis of interactions, starting with the invention of film/cinema, artistic practice and theory, including aesthetics, highlights the importance of the notions, categories and agencies of movement. The emergence of the so-called post-media epoch signals a new decisive change following the one, which was revealed as the overwhelming onset of mass culture. As the theoretical indecision about the features of an ongoing new change seems to be still dominant, the practice of art of any conceivable variety reflects basically the same indecision. The fact that ‘film’ is still the notion, which by and large means moving images, while digitalization made the material (celluloid) film obsolete, is an elementary metaphor of the process of the vanishing of signifiers, related to the notion of art. However, in a more complex term, the questions about the correlation between form and content are re-emerging in novel configurations as well as the epistemological and ontological problems of aesthetics, concerning the designations of objects of analysis. Article received: May 17, 2019; Article accepted: July 6, 2019; Published online: October 15, 2019; Original scholarly paperHow to cite this articel: Štrajn, Darko. "Celluloid is Not a Signifier Any More." AM Journal of Art and Media Studies 20 (2019): 43-50. doi: 10.25038/am.v0i20.322.

The research is focused on the genre of Internet rating (an article representing a group of homogeneous objects in the form of a ranked, most often numbered list) and is based on approx. 600 texts of Internet rankings (2019–2020) from approx. 120 sites. The article analyzes the following characteristics of the Internet rating: general speech-genre, structural, thematic (thematic areas, key lexemes, semantics and pragmatics), evaluative (ranking principles, author’s subjectivity, values) ones. A lot of attention is paid to such speech-genre dominants of the Internet rating as the principles of assessment / ranking, author’s subjectivity, expression, as well as some factors of cultural borrowing (“ratingness”). Three parts of the Internet rating structure have been identified: 1) the heading, which the content aggregator brings to the news browser; 2) a description of the Internet rating; 3) the ranked objects themselves. The article singles out and describes the linguistic markers of the Internet rating genre and its main structural types, as well as the most common topics of Internet ratings: cinema (TV shows, cartoons, anime), books / writers, signs of the Zodiac, the world of cats and dogs, tourism; the most common numbers (10, 5, no number, 3, 7, 1, 6, 4, 20); illocutionary types of Internet ratings (entertaining ones prevail, among non-entertaining ones advice and (presumably) hidden advertising stand out) / The author offers their quantitative indicators as well. The article analyzes the principles of ranking objects of Internet ratings and their relationship with the image of the author and addressee of the Internet rating. Particular attention is paid to the ways in which the author tries, on the one hand, to prove the objectivity of the rating (to refer to the conducted research, survey, authoritative opinion, etc.), on the other hand, to explicate their subjectivity (for example, to encourage readers to express their own opinions).

Police organisations across much of the Western world have eagerly embraced body-worn video camera technology, seen as a way to enhance public trust in police, provide transparency in policing activity, reduce conflict between police and citizens and provide a police perspective of incidents and events. Indeed, the cameras have become an everyday piece of police ‘kit’. Despite the growing ubiquity of the body-worn video camera, understandings of the nature and value of the audiovisual footage produced by police remain inchoate. Given body-worn video camera’s promise of veracity, this article is interested in the aesthetics of the camera images and the socio-cultural construction of the cameras as tellers of truth. We treat body-worn video cameras as image-making devices linked to techniques and technologies of power, which construct and frame police encounters in specific ways, and we suggest that the aesthetics and point-of-view nature of the image contribute greatly to the truth-value that the images acquire. This article begins by providing an historical context for the use of cameras and images in policing. We then introduce our framework of visual criminology and present theories of point-of-view as a construct in the diverse areas of gaming, pornography and the visual arts, as well as in television and cinema. The article deploys the cinematic use of point-of-view to unpack the affective impact and aesthetic of the police body-worn video camera footage. We suggest that viewers of the footage are placed in the position of the corporeally absent police officer whose experience has been recorded by a viewfinderless device. This generates a vacillating interplay between subjectivity and objectivity, given that the alleged faithful recording of the event by the body-worn video camera presents a singular perspective and incomplete document that may not necessarily capture the full context of the law enforcement event.

Resumo: Em O Capital, Marx nos alertou que a mercadoria tem um caráter misterioso que carrega “sutilezas metafísicas e argúcias teológicas”. Este artigo tenta decifrar um pouco desse mistério buscando decodifica-lo naquilo que denominamos como a estranha objetividade do valor. Para isso, analisamos a relação entre a ideologia e o valor a partir da crítica marxiana à mercadoria, consignada à lógica de Hegel. Vemos que o valor se constitui como razão ontológica da mercadoria enquanto produto do processo de trabalho que carrega uma racionalidade imanente, isto é, um espírito socialmente produzido que se objetiva à medida que é vivenciado pelos indivíduos como uma lógica social que rege as relações nesta sociedade. Isso se dá por meio de “sutilezas metafísicas” na formação da realidade social marcada por contradições estabelecidas entre, de um lado, o conteúdo objetivo das relações sociais, e de outro, a forma como essas relações são vivenciadas pela consciência na sociedade capitalista. Nesta relação entre conteúdo e forma, encontramos determinações de profundidade ontológica entre o valor e a ideologia, enquanto forma social que opera harmonizando as contradições constituintes da realidade social, a exemplo do que acontece no trabalho assalariado. A mediação ideológica se põe como uma progressão imanente à materialização da vivência concreta da relação entre capital e trabalho no salário, de maneira a naturalizar a exploração que se esconde na estranha objetividade do valor que se realiza na troca de mercadorias. Concluímos que a conexão ontológica entre o ser social e a mercadoria é socialmente ubíqua, precisamente por conta do seu caráter ideológico na formação da sociabilidade a partir do processo de trabalho subjugado ao capital. Palavras-chave: Valor. Ideologia. Trabalho, Capital. Salário. Abstract: In Capital, Marx warned us that the commodity has a mysterious character bearing "metaphysical subtleties and theological insights." This article attempts to decipher a little of this mystery by decoding it into what we call the strange objectivity of value. For this, we analyze the relation between ideology and value from the Marxian critique of the commodity, consigned to the Hegelian logic. We see that value is constituted as the ontological reason of the commodity as the product of the labor process that carries an immanent rationality, that is, a socially produced spirit that is objectified as it is experienced by the individuals as a social logic that governs the relations in this society. This is done through "metaphysical subtleties" in the formation of social reality marked by contradictions established between, on the one hand, the objective content of social relations, and on the other, the way in which these relations are experienced by consciousness in capitalist society. In this relationship between content and form, we find determinations of ontological depth between value and ideology, as a social form that operates by harmonizing the constituent contradictions of social reality, as in wage labor. Ideological mediation is seen as an immanent progression to the materialization of the concrete experience of the relation between capital and labor in wage, in order to naturalize the exploitation that is hidden in the strange objectivity of the value that is realized in the exchange of commodities. We conclude that the ontological connection between the social being and the commodity is socially ubiquitous precisely because of its ideological character in the formation of sociability from the labor process subjugated to capital. Keywords: Value. Labor. Ideology. Capital. Wage. REFERÊNCIAS ADORNO, Theodor W. Teoria Estética. [Asthetische Theorie]. Tradução de Artur Morão. – São Paulo : Livraria Martins Fontes, 1988. ADORNO, Theodor W. Três estudos sobre Hegel. [Drei Studien zu Hegel]. Tradução: Ulisses Razzante Vaccari. – 1. Ed. – São Paulo: Editora Unesp, 2013. ARAÚJO, Wécio Pinheiro. Ideologia e capital: crítica da razão imanente à sociedade moderna. Tese de doutorado. João Pessoa, PB; Leipzig, Saxônia, UFPB/UFPE/UFRN-HGB, 2018. ARTHUR, Christopher J. A nova dialética e “O Capital” de Marx. Tradução de Pedro C. Chadarevian. – São Paulo : Edipro, 2016. DUSSEL, Enrique. A Produção Teórica de Marx: um comentário sobre os Grundrisse. Tradução de José Paulo Netto. – 1 ed. – São Paulo : Expressão Popular, 2012. GERAS, Norman. Marx and the Critique of Political Economy. In: Ideology and Social Science: politics, sociology, anthropology, economics, history. – Ed. by Robin Blackburn, Fontana/Collins, 1977, p. 284-305. JAEGGI, Rahel. Alienation: News directions in Critical Theory. Columbia Uni. Press, 2014. HERÁCLITO, de Éfeso. Heráclito : fragmentos contextualizados. Tradução, apresentação e comentários Alexandre Costa. – São Paulo : Odysseus Editora, 2012. HEGEL, G. W. F. Fenomenologia do Espírito [Phänomenologie des Geistes]. Tradução de Paulo Meneses; com a colaboração de Karl-Heinz Efken, e José Nogueira Machado. – 5. ed. – Petrópolis, RJ : Vozes : Bragança Paulista, Editora Universitária São Francisco, 2008. MARX, Karl. Das Kapital: Der Produktionprozess des Kapitals. Erster Band, Erstes Buch (Kapitel XVI-LII). Hamburg, Nikol Verlag., 2016. MARX, Karl. Grundrisse: manuscritos econômicos de 1857-1858 : esboços da crítica da economia política. – supervisão editorial Mario Duayer; tradução Mario Duayer, Nélio Schneider (colaboração de Alice Helga Werner e Rudiger Hoffman). – São Paulo : Boitempo; Rio de Janeiro: Ed. UFRJ, 2011. MARX, Karl. Manuscritos econômico-filosóficos. [Ökonomie-philosophische Manuskripte] Tradução, apresentação e notas de Jesus Ranieri. - 2. reimp. - São Paulo : Boitempo Editorial, 2008. MARX, Karl. O Capital – Crítica da Economia Política. Livro 1 – O Processo de Produção do Capital. Vol. I – 10 ª. Edição, Tradução de Reginaldo Sant’ Anna. Do original em alemão: DAS KAPITAL – Kritik der politischen Ökonomie (Buch I: Der Produktionsprozes des Kapitals, Quarta edição, 1890). São Paulo : DIFEL, 1985. MARX, Karl. O Capital – Crítica da Economia Política. Livro 1 – O processo de produção do capital. Do original em alemão: DAS KAPITAL – Kritik der politischen Ökonomie (Buch 1: Der Produktionsprozess des Kapitals. – São Paulo: Boitempo, 2013. NICHOLS, Bill. Ideology and the Image: Social Representation in the Cinema and Other Media. Bloomington: Indiana University Press, 1981.

Ross McElwee is undoubtedly the filmmaker who has stubbornly attempted to circumscribe the impossible relationship between the fatal objectivity of the recording of the world and the inner feeling that is supposed to correspond to this grip. He also writes in Trouver sa voix, where he traces the genesis of the cinema of intimacy of which he never stops trying to perfect the formula: «There must then be a way through which the objectifying presence of the camera merges with the subjective perspective of the director that hangs it». This way is found through an almost continuous voice-over that allows to enter the director's thinking parallel to the images he shows, as McElwee himself is oddly multiplied in his last film, Photographic Memory. The picture becomes doubly a condition of the cinema, with the addition of an intimacy that it imagines both for time and for thought.

Ross McElwee is undoubtedly the filmmaker who has stubbornly attempted to circumscribe the impossible relationship between the fatal objectivity of the recording of the world and the inner feeling that is supposed to correspond to this grip. He also writes in Trouver sa voix, where he traces the genesis of the cinema of intimacy of which he never stops trying to perfect the formula: «There must then be a way through which the objectifying presence of the camera merges with the subjective perspective of the director that hangs it». This way is found through an almost continuous voice-over that allows to enter the director's thinking parallel to the images he shows, as McElwee himself is oddly multiplied in his last film, Photographic Memory. The picture becomes doubly a condition of the cinema, with the addition of an intimacy that it imagines both for time and for thought.

ETHICS IS THE NEW AESTHETICS: COMIC IRONIC MODES IN NEW ROMANIAN CINEMA Irony irritates us because it denies us our certainties by unmasking the world as ambiguity.– Milan Kundera Irony indicates saying (or showing) as little as possible and meaning as much as possible …[thereby] relying on complete objectivity and suppressionof all moral judgements.– Northrop Frye In a study on the role of irony in New Romanian Cinema (NRC), entitled The New Romanian Cinema Between the Tragic and the Ironic, we referred to the proximity - indeed, interchangeability - of the NRC realism with the tragic and the ironic, which 'sometimes, as in Corneliu Porumboiu's and Radu Jude's films,' colludes with the comedic 'by balancing on the verge of dead-pan black humour, suspense and existential angst' and even absurdity (Stojanova, Duma 2012:14). In light of Northrop Frye's Anatomy of Criticism...

Es muy frecuente la presencia de la fotografía como elemento discursivo en el cine, de modo particular en las películas de tema bélico. La fotografía es una imagen de la realidad y, en el caso de la foto-documento (como por ejemplo la fotografía de guerra), pretende ser un reflejo veraz de la misma. Pero, por muchas razones, la objetividad de la fotografía puede verse alterada al permitir la técnica que su autor la manipule o al utilizarse con una finalidad distinta de para la que fue concebida. Sobre esa manipulación, sobre sus justificantes morales o sobre los intereses que la provocan se centran nuestras reflexiones. Estas se articulan a partir del filme Bajo el fuego (Roger Spottiswoode, 1983) que presenta la actuación de un reportero de guerra en el conflicto nicaragüense de 1979. Los tipos de instantáneas que realiza, sus intenciones y la ética de su comportamiento ofrecen muchos matices para el análisis.Palabras clave:Fotografía; cine; guerra; objetividad; ética.Key words:Photography; cinema; war; objectivity; ethics

This proposal is an exploration where film and new media art (particularly post-internet art) are approached from a perspective of the so-called post-truth. To do this, it starts from questioning the ideas ofobjectivity and the subject/object pair from two related points of view: how these ideas are interpreted in documentary films and how they play a role in the current scientific method crisis. This serves to give context to the problem of the image as a system of representation in both realms (film and science), and how truth is portrayed particularly in the realm of the technical image, serving to aesthetic and scientific purposes. Having mapped out this epistemological tension, three types of films are briefly discussed - the biopic, the intimate documentary and the false documentary - emphasizing on the latter and presenting it as the direct forerunner of the so-called “fakes” on the Internet. Moreover, the pair truth-objectivity is challenged in favor of false narratives that through humor or irony depict critical issues in a more engaging way. In order to do this, several examples are presented showing how the historical evolution of the single screen of the cinema into the multiple screens of the network society not only hybridizes creators with consumers,but expands with diversity the prior unequivocalness of the objectivity discourse. Finally, the concept of the amphibian filmmaker is posed, as a metaphor of a creator who is able to move on these fuzzy aesthetic territories being faithful to an artistic vision but also to a social and activist ethos.

The purpose of the article is the deployment of the philosophem of “death of man” in the films by M. Haneke. Such a statement of the problem is due to the understanding of art as the ground of philosophy that was to a certain extent already proclaimed by Nietzsche. The art provides such means of relation to the truth, which are deprived of rigid conceptualization and are working basing on the freedom of both the author and the recipient. This is characteristic of the non-classical type of philosophy. In XX–XXI centuries special care is taken over the elimination of subjectivist excessive theorizing, while retaining the attention to the experience of consciousness, phenomenology provides its version of attention to the true meaning with its intention to the reduction of redundant constructions and the discovery of the face and voice of intentional objectivity. If verbal art certainly tends to verbalized judgment, then the cinema provides the possibility of holistic visual, auditory and semantic (logos) perception. Novelty is due to this approach, when the appeal to the cinema is carried out in the interests of philosophy: we get the opportunity to get into the advanced experience, avoiding verbal transcription. This provides the possibility of implementing a philosophical set on critical thinking in the Kantian sense of understanding of the primordial principles invisible in everyday life. Haneke builds his cinema as an open question without a direct answer, which has the purpose of excite the mind and consciousness of the viewer. The active agent of the events is the moral dimension of personal life. According to Haneke, it is in this that one can see the foundations of human existence, the ineffectiveness of the moral and ethical dimension eliminates human in man, which becomes identical with death. Haneke’s interest in truth and contradiction is realized as a radical inquiry about the principles of civilization, which is exacerbated when the usual way of life is destroyed and the system of values does not work. The idea of European civilization moving beyond its own limits possesses not always clearly identified foundations. Contrary to the technocratic variants of the Übermensch as a posthuman, philosophical cinema Haneke returns the significance of personality-existential ethical practices, which involve critique and analytical comprehension of the principles of their own existence.

The article presents the development of a theoretical analysis of the essence and mechanisms of social control as a specific conflict factor of social tension in the «consumer society» within the framework of Jean Baudrillard's postmodern paradigm. In the course of writing a scientific article, the author posed the task of revealing the theoretical significance of the notion of «social control» as a necessary condition for the organization of social order and an effective mechanism for managing social tension within the framework of the organized interaction of individual and collective actors in public life. Reconstructing the research ideas of Baudrillard, it was discovered that the central methodological idea is constructive attempts to overcome the conceptual differences between subjectivism and objectivism, which consist in actualizing the theoretical idea of «symbolic exchange». It is argued that in the conceptual framework of this direction the concept of «social control» reflects the functional specificity of the instruments of exploitation of man by the capitalist system – the media, the cinema, art, information technologies as such, which are aimed at attracting people to consumption processes, through the formation of thinking, manipulating the symbolic «simulated» models of the consumption system in the mass consciousness. It is substantiated that modern mechanisms of social control are oriented to the formation of «hyper reality» as a specific «virtualized» information space for the dissemination of symbolic codes, signs, simulative practices that reflect power relations, as well as the maintenance of social tension and growing distrust of social institutions-status relations. At the same time, the author states that the development of information and virtual technologies forms a space for discussions about the constructive importance of social control in managing social tension.

Figure 1: photos by Ian Campbell Figure 2: photos by Ian Cambell Figure 3: photos by Ian Campbell Figure 4: photos by Ian Campbell Bothering Myself Bothering Myself is an ongoing experiment that originated in 2004. The latest incarnation of the project was presented at the MacKenzie Art Gallery, Regina, Saskatchewan, Canada in 2012. The work is presented as a series of single channel videos. The project involves a custom-built electronic/mechanical system that is designed to wake up a subject (the artist) and record the results on video. Typical mechanical interventions include being sprayed with water, having objects (shoes, paper, clothing) land on the subject’s head, being hit with a large Styrofoam hammer, and other absurdist performance actions. Project Themes Portraiture Bothering Myself is a way of approaching the body at rest as a method of uncovering the possibilities of consciousness. One of the main questions at stake was: How can one capture the moment of consciousness? It was decided to locate this question within the idea of the cinematic but also that of portraiture. The subject is alone and at the mercy of the technological system employed to trigger consciousness. Vulnerability was heightened through the use of the "medium" of sleep in order to present the human being at the centre of a system that is not under their control. There is a tension in that the body is both cooperating and at odds with the activity of being awoken. The aesthetic of the system, the visual parts that appear in the bedroom, are meant to be functional. The wires, lighting stands, computer peripherals, cameras and mechanical interventions that make up the visual landscape of the piece are there as props for an installation. This language of new media installation and objectivity of showing the means of production is meant to carry both a context of the art gallery and a scientific experiment. The "Absent" Body The artist is both developer and subject of the project. This forced the investigation of several methods of working with a subject where there was no in site access. While programming the system and positioning the elements (cameras, lights, interventions) educated guesses had to be made as to where the body would be at any one time. The physical gesturing that happens during the night makes any precise positioning impossible. Experimentation with means of tracking the body was attempted (in order to guide the camera). Eventually it was found that employing multiple wide-angle cameras close to the locus of activity was an acceptable alternative. When the video was produced for the final installation, the use of split screen was employed to show two angles of the intervention simultaneously. Duplication like this underlines the idea of "coverage;" a term in film that is used to describe capturing successive takes for the purpose of continuity editing. Although these techniques are used for practical reasons, the hope is that they would add up to a feeling of expansiveness of the visual record. That this project is capturing more than the sum of the parts. That it might capture a slice of any number of things that it is investigating: transference of emotion, empathetic response to physical discomfort, interrogation of the point of consciousness. The Invasive Another aspect of working with the absent was making more intimate interventions on the body. As the project turned from an absurdist expanded cinema project to a faux science experiment, the project became concerned with getting closer to the biological. One phenomenon that seemed like an intriguing subject was R.E.M. (rapid eye movement). This involuntary reflex accompanies 20-25% of the sleep period of typical human subjects and is concurrent with vivid dream states near wakefulness. A kind of electronic "sleep mask" was designed that was a microcosm of my system as a whole. It contained a camera, a small light source, computer controller and video recorder. The camera and light source were positioned directly over the eye. Recordings were made of a series of time-lapse videos of an entire night's worth of eye movements. In the end the video proved unsatisfying enough that the immense discomfort of wearing this sleep mask was not worth inflicting on the subject. This dead end in the project points to the limits of physical invasiveness when working with the body. When the goal of the art is to maintain an emotional connection to the audience, you must use elements that are familiar (i.e. the language of film). In the end, abandoning this R.E.M. monitoring avoided the reduction of the body to its constituent parts and maintained the primacy of more traditional cinematic language. Cinema Originally the project was conceptualized as a kind of "expanded cinema" performance piece. The artist's body is an actor in a mechanical film set. By completely controlling the movie-making apparatus (multiple cameras providing multiple angles, automated controllable lighting) the participation of human and machine could be contrasted. The human subject plays the role of the organic, changeable biological/social actor imbued with agency. The machine plays the role of the inflexible mechanistic logical system that repeats itself without deviation. The tension between what it means to be human and the function of the machine is what provides the serious message underneath the humour and absurdity of the situation. Extending the Nervous System For this project the idea of augmentation ties into the artistic project of "making a film." These short fragments or visual modules of Bothering Myself are the product of a technological system designed to make art on the cusp of consciousness. Much like the tools of media art making are extensions of the senses in a McLuhan-esque sense, the camera is to the eye as the computer network is to the nervous system. The communication signals that allow the director to engage with the tools of the film set are at play on a micro level in Bothering Myself. Instead of relying on sets of skills ranged across numerous crew members: from fine motor skills to adjust the focus of a camera to the cognitive activity at work in editing, the system at play in Bothering Myself is a hybrid of the pre-programmed and the immediate. By combining these two aspects of production, a record is created that allows for a single individual to create an impossibility without technology; to view oneself at the moment of consciousness. This is the promise and fear of technological augmentation and what makes it both exhilarating to work with and frightening to contemplate.

Practically any good story follows certain narrative conventions in order to hold its readers' attention and leave them with a feeling of satisfaction -- this goes for fictional tales as well as for many news reports (we do tend to call them 'news stories', after all), for idle gossip as well as for academic papers. In the Western tradition of storytelling, it's customary to start with the exposition, build up to major events, and end with some form of narrative closure. Indeed, audience members will feel disturbed if there is no sense of closure at the end -- their desire for closure is a powerful one. From this brief description of narrative patterns it is also clear that such narratives depend crucially on linear progression through the story in order to work -- there may be flashbacks and flashforwards, but very few stories, it seems, could get away with beginning with their point of closure, and work back to the exposition. Closure, as the word suggests, closes the story, and once reached, the audience is left with the feeling of now knowing the whole story, of having all the pieces necessary to understand its events. To understand how important the desire to reach this point is to the audience, just observe the discussions of holes in the plot which people have when they're leaving a cinema: they're trying to reach a better sense of closure than was afforded them by the movie itself. In linearly progressing media, this seems, if you'll pardon the pun, straightforward. Readers know when they've finished an article or a book, viewers know when a movie or a broadcast is over, and they'll be able to assess then if they've reached sufficient closure -- if their desires have been fulfilled. On the World Wide Web, this is much more difficult: "once we have it in our hands, the whole of a book is accessible to us readers. However, in front of an electronic read-only hypertext document we are at the mercy of the author since we will only be able to activate the links which the author has provided" (McKnight et al. 119). In many cases, it's not even clear whether we've reached the end of the text already: just where does a Website end? Does the question even make sense? Consider the following example, reported by Larry Friedlander: I watched visitors explore an interactive program in a museum, one that contained a vast amount of material -- pictures, film, historic explanations, models, simulations. I was impressed by the range of subject matter and by the ambitiousness and polish of the presentation. ... But to my surprise, as I watched visitors going down one pathway after another, I noticed a certain dispirited glaze spread over their faces. They seemed to lose interest quite quickly and, in fact, soon stopped their explorations. (163) Part of the problem here may just have been the location of the programme, of course -- when you're out in public, you might just not have the time to browse as extensively as you could from your computer at home. But there are other explanations, too: the sheer amount of options for exploration may have been overwhelming -- there may not have been any apparent purpose to aim for, any closure to arrive at. This is a problem inherent in hypertext, particularly in networked systems like the Web: it "changes our conception of an ending. Different readers can choose not only to end the text at different points but also to add to and extend it. In hypertext there is no final version, and therefore no last word: a new idea or reinterpretation is always possible. ... By privileging intertextuality, hypertext provides a large number of points to which other texts can attach themselves" (Snyder 57). In other words, there will always be more out there than any reader could possibly explore, since new documents are constantly being added. There is no ending if a text is constantly extended. (In print media this problem appears only to a far more limited extent: there, intertextuality is mostly implicit, and even though new articles may constantly be added -- 'linked', if you will -- to a discourse, due to the medium's physical nature they're still very much separate entities, while Web links make intertextuality explicit and directly connect texts.) Does this mark the end of closure, then? Adding to the problem is the fact that it's not even possible to know how much of the hypertextual information available is still left unexplored, since there is no universal register of all the information available on the Web -- "the extent of hypertext is unknowable because it lacks clear boundaries and is often multi-authored" (Snyder 19). While reading a book you can check how many more pages you've got to go, but on the Web this is not an option. Our traditions of information transmission create this desire for closure, but the inherent nature of the medium prevents us from ever satisfying it. Barrett waxes lyrical in describing this dilemma: contexts presented online are often too limited for what we really want: an environment that delivers objects of desire -- to know more, see more, learn more, express more. We fear being caught in Medusa's gaze, of being transfixed before the end is reached; yet we want the head of Medusa safely on our shield to freeze the bitstream, the fleeting imagery, the unstoppable textualisations. We want, not the dead object, but the living body in its connections to its world, connections that sustain it, give it meaning. (xiv-v) We want nothing less, that is, than closure without closing: we desire the knowledge we need, and the feeling that that knowledge is sufficient to really know about a topic, but we don't want to devalue that knowledge in the same process by removing it from its context and reducing it to trivial truisms. We want the networked knowledge base that the Web is able to offer, but we don't want to feel overwhelmed by the unfathomable dimensions of that network. This is increasingly difficult the more knowledge is included in that network -- "with the growth of knowledge comes decreasing certainty. The confidence that went with objectivity must give way to the insecurity that comes from knowing that all is relative" (Smith 206). The fact that 'all is relative' is one which predates the Net, of course, and it isn't the Internet or the World Wide Web that has destroyed objectivity -- objectivity has always been an illusion, no matter how strongly journalists or scientists have at times laid claims ot it. Internet-based media have simply stripped away more of the pretences, and laid bare the subjective nature of all information; in the process, they have also uncovered the fact that the desire for closure must ultimately remain unfulfilled in any sufficiently non-trivial case. Nonetheless, the early history of the Web has seen attempts to connect all the information available (LEO, one of the first major German Internet resource centres, for example, took its initials from its mission to 'Link Everything Online') -- but as the amount of information on the Net exploded, more and more editorial choices of what to include and what to leave out had to be made, so that now even search engines like Yahoo! and Altavista quite clearly and openly offer only a selection of what they consider useful sites on the Web. Web browsers still hoping to find everything on a certain topic would be well-advised to check with all major search engines, as well as important resource centres in the specific field. The average Web user would probably be happy with picking the search engine, Web directory or Web ring they find easiest to use, and sticking with it. The multitude of available options here actually shows one strength of the Internet and similar networks -- "the computer permits many [organisational] structures to coexist in the same electronic text: tree structures, circles, and lines can cross and recross without obstructing one another. The encyclopedic impulse to organise can run riot in this new technology of writing" (Bolter 95). Still, this multitude of options is also likely to confuse some users: in particular, "novices do not know in which order they need to read the material or how much they should read. They don't know what they don't know. Therefore learners might be sidetracked into some obscure corner of the information space instead or covering the important basic information" (Nielsen 190). They're like first-time visitors to a library -- but this library has constantly shifting aisles, more or less well-known pathways into specialty collections, fiercely competing groups of librarians, and it extends almost infinitely. Of course, the design of the available search and information tools plays an important role here, too -- far more than it is possible to explore at this point. Gay makes the general observation that "visual interfaces and navigational tools that allow quick browsing of information layout and database components are more effective at locating information ... than traditional index or text-based search tools. However, it should be noted that users are less secure in their findings. Users feel that they have not conducted complete searches when they use visual tools and interfaces" (185). Such technical difficulties (especially for novices) will slow take-up of and low satisfaction with the medium (and many negative views of the Web can probably be traced to this dissatisfaction with the result of searches -- in other words, to a lack of satisfaction of the desire for closure); while many novices eventually overcome their initial confusion and become more Web-savvy, others might disregard the medium as unsuitable for their needs. At the other extreme of the scale, the inherent lack for closure, in combination with the societally deeply ingrained desire for it, may also be a strong contributing factor for another negative phenomenon associated with the Internet: that of Net users becoming Net junkies, who spend every available moment online. Where the desire to know, to get to the bottom (or more to the point: to the end) of a topic, becomes overwhelming, and where the fundamental unattainability of this goal remains unrealised, the step to an obsession with finding information seems a small one; indeed, the neverending search for that piece of knowledge surpassing all previously found ones seems to have obvious similarities to drug addiction with its search for the high to better all previous highs. And most likely, the addiction is only heightened by the knowledge that on the Web, new pieces of information are constantly being added -- an endless, and largely free, supply of drugs... There is no easy solution to this problem -- in the end, it is up to the user to avoid becoming an addict, and to keep in mind that there is no such thing as total knowledge. Web designers and content providers can help, though: "there are ways of orienting the reader in an electronic document, but in any true hypertext the ending must remain tentative. An electronic text never needs to end" (Bolter 87). As Tennant & Heilmeier elaborate, "the coming ease-of-use problem is one of developing transparent complexity -- of revealing the limits and the extent of vast coverage to users, and showing how the many known techniques for putting it all together can be used most effectively -- of complexity that reveals itself as powerful simplicity" (122). We have been seeing, therefore, the emergence of a new class of Websites: resource centres which help their visitors to understand a certain topic and view it from all possible angles, which point them in the direction of further information on- and off-site, and which give them an indication of how much they need to know to understand the topic to a certain degree. In this, they must ideally be very transparent, as Tennant & Heilmeier point out -- having accepted that there is no such thing as objectivity, it is necessary for these sites to point out that their offered insight into the field is only one of many possible approaches, and that their presented choice of information is based on subjective editorial decisions. They may present preferred readings, but they must indicate that these readings are open for debate. They may help satisfy some of their readers' desire for closure, but they must at the same time point out that they do so by presenting a temporary ending beyond which a more general story continues. If, as suggested above, closure crucially depends on a linear mode of presentation, such sites in their arguments help trace one linear route through the network of knowledge available online; they impose a linear from-us-to-you model of transmission on the normally unordered many-to-many structure of the Net. In the face of much doomsaying about the broadcast media, then, here is one possible future for these linear transmission media, and it's no surprise that such Internet 'push' broad- or narrowcasting is a growth area of the Net -- simply put, it serves the apparent need of users to be told stories, to have their desire for closure satisfied through clear narrative progressions from exposition through development to end. (This isn't 'push' as such, really: it's more a kind of 'push on demand'.) But at the same time, this won't mean the end of the unstructured, networked information that the Web offers: even such linear media ultimately build on that networked pool of knowledge. The Internet has simply made this pool public -- passively as well as actively accessible to everybody. Now, however, Web designers (and this includes each and every one of us, ultimately) must work "with the users foremost in mind, making sure that at every point there is a clear, simple and focussed experience that hooks them into the welter of information presented" (Friedlander 164); they must play to the desire for closure. (As with any preferred reading, however, there is also a danger that that closure is premature, and that the users' process or meaning-making is contained and stifled rather than aided.) To return briefly to Friedlander's experience with the interactive museum exhibit: he draws the conclusion that visitors were simply overwhelmed by the sheer mass of information and were reluctant to continue accumulating facts without a guiding purpose, without some sense of how or why they could use all this material. The technology that delivers immense bundles of data does not simultaneously deliver a reason for accumulating so much information, nor a way for the user to order and make sense of it. That is the designer's task. The pressing challenge of multimedia design is to transform information into usable and useful knowledge. (163) Perhaps this transformation is exactly what is at the heart of fulfilling the desire for closure: we feel satisfied when we feel we know something, have learnt something from a presentation of information (no matter if it's a news report or a fictional story). Nonetheless, this satisfaction must of necessity remain intermediate -- there is always much more still to be discovered. "From the hypertext viewpoint knowledge is infinite: we can never know the whole extent of it but only have a perspective on it. ... Life is in real-time and we are forced to be selective, we decide that this much constitutes one node and only these links are worth representing" (Beardon & Worden 69). This is not inherently different from processes in other media, where bandwidth limitations may even force much stricter gatekeeping regiments, but as in many cases the Internet brings these processes out into the open, exposes their workings and stresses the fundamental subjectivity of information. Users of hypertext (as indeed users of any medium) must be aware of this: "readers themselves participate in the organisation of the encyclopedia. They are not limited to the references created by the editors, since at any point they can initiate a search for a word or phrase that takes them to another article. They might also make their own explicit references (hypertextual links) for their own purposes ... . It is always a short step from electronic reading to electronic writing, from determining the order of texts to altering their structure" (Bolter 95). Significantly, too, it is this potential for wide public participation which has made the Internet into the medium of the day, and led to the World Wide Web's exponential growth; as Bolter describes, "today we cannot hope for permanence and for general agreement on the order of things -- in encyclopedias any more than in politics and the arts. What we have instead is a view of knowledge as collections of (verbal and visual) ideas that can arrange themselves into a kaleidoscope of hierarchical and associative patterns -- each pattern meeting the needs of one class of readers on one occasion" (97). To those searching for some meaningful 'universal truth', this will sound defeatist, but ultimately it is closer to realism -- one person's universal truth is another one's escapist phantasy, after all. This doesn't keep most of us from hoping and searching for that deeper insight, however -- and from the preceding discussion, it seems likely that in this we are driven by the desire for closure that has been imprinted in us so deeply by the multitudes of narrative structures we encounter each day. It's no surprise, then, that, as Barrett writes, "the virtual environment is a place of longing. Cyberspace is an odyssey without telos, and therefore without meaning. ... Yet cyberspace is also the theatre of operations for the reconstruction of the lost body of knowledge, or, perhaps more correctly, not the reconstruction, but the always primary construction of a body of knowing. Thought and language in a virtual environment seek a higher synthesis, a re-imagining of an idea in the context of its truth" (xvi). And so we search on, following that by definition end-less quest to satisfy our desire for closure, and sticking largely to the narrative structures handed down to us through the generations. This article is no exception, of course -- but while you may gain some sense of closure from it, it is inevitable that there is a deeper feeling of a lack of closure, too, as the article takes its place in a wider hypertextual context, where so much more is still left unexplored: other articles in this issue, other issues of M/C, and further journals and Websites adding to the debate. Remember this, then: you decide when and where to stop. References Barrett, Edward, and Marie Redmont, eds. Contextual Media: Multimedia and Interpretation. Cambridge, Mass.: MIT P, 1995. Barrett, Edward. "Hiding the Head of Medusa: Objects and Desire in a Virtual Environment." Barrett & Redmont xi- vi. Beardon, Colin, and Suzette Worden. "The Virtual Curator: Multimedia Technologies and the Roles of Museums." Barrett & Redmont 63-86. Bolter, Jay David. Writing Space: The Computer, Hypertext, and the History of Writing. Hillsdale, N.J.: Lawrence Erlbaum Associates, 1991. Friedlander, Larry. "Spaces of Experience on Designing Multimedia Applications." Barrett & Redmont 163-74. Gay, Geri. "Issues in Accessing and Constructing Multimedia Documents." Barrett & Redmont 175-88. McKnight, Cliff, John Richardson, and Andrew Dillon. "The Authoring of Hypertext Documents." Hypertext: Theory into Practice. Ed. Ray McAleese. Oxford: Intellect, 1993. Nielsen, Jakob. Hypertext and Hypermedia. Boston: Academic Press, 1990. Smith, Anthony. Goodbye Gutenberg: The Newspaper Revolution of the 1980's [sic]. New York: Oxford UP, 1980. Snyder, Ilana. Hypertext: The ELectronic Labyrinth. Carlton South: Melbourne UP, 1996. Tennant, Harry, and George H. Heilmeier. "Knowledge and Equality: Harnessing the Truth of Information Abundance." Technology 2001: The Future of Computing and Communications. Ed. Derek Leebaert. Cambridge, Mass.: MIT P, 1991. Citation reference for this article MLA style: Axel Bruns. "What's the Story: The Unfulfilled Desire for Closure on the Web." M/C: A Journal of Media and Culture 2.5 (1999). [your date of access] <http://www.uq.edu.au/mc/9907/closure.php>. Chicago style: Axel Bruns, "What's the Story: The Unfulfilled Desire for Closure on the Web," M/C: A Journal of Media and Culture 2, no. 5 (1999), <http://www.uq.edu.au/mc/9907/closure.php> ([your date of access]). APA style: Axel Bruns. (1999) What's the story: the unfulfilled desire for closure on the Web. M/C: A Journal of Media and Culture 2(5). <http://www.uq.edu.au/mc/9907/closure.php> ([your date of access]).

Me? "I" am everywhere. The 'self' permeates contemporary culture. Through capitalist individualism and conservative politics, 'self' must be considered first above the needs of the group - "looking after no. 1". In therapeutic, religious and consumerist discourses of self-improvement, self-help or self-actualisation, 'self' is obscured; an entity which needs to be sought and found, changed or accommodated, an entity which one needs to become "in touch with". Within these permutations "self" carries the assumption of its own existence, as either a stable, unchanging entity or as a contextually sensitive and dynamic identity. We invited submissions on the broad subject of "self" and were overwhelmed by the range and ambition of responses tendered. As a result, the "Self" issue of M/C contains a Feature Article and three sub-sections: 1. Performances and the Public Self, 2. The Self and the Physical, and 3. Representing Selves, Consuming Selves. We are very pleased to have Michael Clyne as the feature writer for this issue. "Saving Us From Them -- The Discourse of Exclusion on Asylum Seekers" is a timely and relevant critique of the rhetoric currently being adopted by Australian political leaders and the media around asylum seekers. Clyne discusses the negative construction of asylum seekers through this public discourse, particularly focussing on various events such as the "children overboard" affair. The use of such terms as "queue jumpers" and "border protection" are examined to reveal an exclusionary and damaging discourse which both reflects and is enacted in public attitudes and ultimately political policy. The first of our sections, "Performance and the Public Self" investigates manifestations of self across film, television, theatre and writing. Sandy Carmago, in "'Mind the Gap': The Multi-Protagonist Film Genre, Soap Opera, and the Emotive Blockbuster" explores the self in American cinema, and more particularly, in "multi-protagonist" or "emotive blockbuster" films, using the example of Magnolia. Carmago argues that although these films represent very different selves to those in mainstream (single-protagonist) action blockbusters, principally via their use of multiple protagonists, ultimately "[t]he emotive blockbuster supports rather than critiques the view of the self as isolated, solipsistic, and focused on personal rather than social distress." "Performing the Self", by Deidre Heddon, surveys performances of self, focusing on performance artists. Counter to critical claims that such autobiographical performances are solipsistic, Heddon seeks to unveil why such criticisms are so commonly levelled at performances of self, using autobiographical criticism and questions of performativity to offer alternative readings. Heddon reveals the politics and complexities of self-performativity through an exploration of personas, multiple selves and self-parody. In "Modernity and the Self: Explorations of the (Non-) Self-determining Subject in South Korean TV Dramas", Angel Lin explores the cultural constructions of self/self-determining subject in popular South Korean television programmes. Lin argues that the programmes create spaces for the contestation of contemporary notions of self, particularly the conflicts between traditional culture and the influences of Western notions of self. "What is Real? Where Fact Ends and Fiction Begins in the Writing of Paul Theroux" is Andie Miller's examination of Paul Theroux's construction of truth and self within his travel writings, particularly Fresh-Air Fiend and My Secret History. Miller describes Theroux's ability to perplex his readers by mixing fact within fiction and fantasy with non-fiction, which then influences the manner in which he is described within reviews and comments on his own public self. The first section concludes with Mark Peterson's "Choosing the Wasteland: The Social Construction of Self as Viewer in the U.S.". In this piece, Peterson attempts to resolve the contradiction between the high level of television consumption in the U.S. and the criticism of television content in individual and public discourse. Peterson suggests that the term "veging out" and its associated discourse provides a window into this paradox by allowing American consumers to construct themselves as "sensible, choice-making persons" whilst also watching large amounts of television. The second section of articles, "The Self and the Physical" revisits the mind/body dichotomy which has perplexed philosophers for thousands of years. This section begins with Paula Gardner's "The Perpetually Sick Self: The Cultural Promotion and Self-Management of Mood Illness". In this article she investigates the cultural promotion of a 'script' that assumes sick moods are possible, encouraging the self-assessment of risk and self-management of dysfunctional mood. Gardner suggests that this form of self assessment has helped to create a new, adjustable subject. Continuing the theme of self health management, Nadine Henley, in her article "The Healthy vs the Empty Self: Protective vs Paradoxical Behaviour", looks at behaviours, such as smoking, and the effectiveness of health promotions based on models which falsely assume that people are motivated to protect themselves from harm. Henley uses Cushman's concept of the hungry, empty self to explain why some people are more susceptible to cravings than others. Kerry Kid brings us back to the self's sickness in "Called to Self-care, or to Efface Self? Self-interest and Self-splitting in the Diagnostic Experience of Depression". She examines one of the primary disorders of self, clinical depression. She suggests that depression is being seen more as a "a trivial, socially manageable adjunct to the human condition of being", resulting in this condition and its drug-focussed becoming normalised. Kid is interested in the dilemma of the mind/body divide and how that affects the self/diagnosis and treatment of depressive disorders. In Derek Wallace's " 'Self' and the Problem of Consciousness" the issue of the link between the physical and cerebral is again examined. Wallace succinctly links the writings of philosophers and neuroscientists on 'self', explicating the emerging view that self is "a biologically generated but illusory construction, an effect of the operation of what are called 'neural correlates of consciousness' ". Wallace supplements this view with a term he coins 'verbal correlates of consciousness' which takes into account much of the recent post-structuralist work on self. The third section of articles, "Representing Selves, Consuming Selves" traverses issues such as self-reflexivity, the socially constructed self, self-identification, consumption and photographic selves. Matt Adams, in "Ambiguity: The Reflexive Self & Alternatives" examines the attention given to reflexivity in recent theoretical accounts of contemporary selfhood, as an "increasingly central organising phenomenon in being a self." Focusing on Anthony Giddens in particular, Adams critically explores this interest in self-reflexivity. He argues that although such accounts reveal important aspects of modern self-identity, they neglect "many areas of experience relevant to the contemporary self - tradition, culture and concepts of fate, the unconscious and emotions". Adams suggests that selves are far more complex and "ambiguous" than Giddens and others suggest. Moving from contemporary selves to Victorian selves -- in "Portrait of the Self: Victorian Technologies of Identity Invention" Gabrielle Dean uses the 19th century daguerreotype to provide a captivating context for examining notions of self. Dean investigates how the photograph affects notions of self – particularly notions of authorship, objectivity, truthfulness and the public self. As Dean suggests, "[w]hat photography mummifies, distorts and murders, among other things, is the sense that the reality of the self resides in the body, the corporeal and temporal boundaries of personhood." The conception of death is irrevocably connected to questions of self. Back in the 21st century, Lelia Green begins her article "Who is Being Helped When We Help Our Self?" by revisiting the continuing dilemma of whether self-deception is possible. Green then examines the plethora of self help literature now available at most bookshops, which she links to the need to cater for "our sense of accelerating change". The final two articles in this section explore questions of self, identity and autonomy. Simone Pettigrew, in "Consumption and the Self-Concept", considers the notion of self via the self that is reflected in "consumption decisions". Pettigrew reviews the research on consumer behaviour that suggests consumer autonomy in consumption decisions. She argues that this research is "simplistic and fails to appreciate the extent to which culture influences individuals' perceptions of the desirability of different 'ways to be'; certain objects are required to communicate particular selves. In "Conflicting Concepts of Self and The Michigan Womyn's Music Festival" Ianto Ware uses the Michigan Womym's Music Festival as a context to explore the difficult socio-biological constructions of gendered selves. Ware explores the gender/identity politics inherent within notions of "collective selves" and assumptions of shared identity. In problematising the continuous creation of new social identities, Ware argues that new approaches are needed for addressing and communicating identities as fluid entities. What this collection of articles succeeds in doing is to demonstrate that the self is multitudinous and changing, along with the various stakeholders invested in these selves. Just as philosophers, social scientists, behavioural and medical scientists have been investigating the existence and significance of individual consciousness, self-perception, self-promotion and other notions of "the self" for centuries, the research included in this feature demonstrates the continuing need to do so. Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Douglas, Kate and Meakins, Felicity. "Editorial" M/C: A Journal of Media and Culture 5.5 (2002). [your date of access] < http://www.media-culture.org.au/mc/0210/Editorial.html &gt. Chicago Style Douglas, Kate and Meakins, Felicity, "Editorial" M/C: A Journal of Media and Culture 5, no. 5 (2002), < http://www.media-culture.org.au/mc/0210/Editorial.html &gt ([your date of access]). APA Style Douglas, Kate and Meakins, Felicity. (2002) Editorial. M/C: A Journal of Media and Culture 5(5). < http://www.media-culture.org.au/mc/0210/Editorial.html &gt ([your date of access]).

“What if we were to go into culture tongue-first to see how things taste?” (Jenkins 5) Released in June of 2005, Tim Burton’s Charlie and the Chocolate Factory has all the ingredients of a blockbuster success; a well known story-line, a target youth demographic, a nostalgic adult audience and a multi-million dollar synergy between media giants AOL Time Warner and transnational food corporation Nestlé. Yet, when it comes to discussing the affect-oriented components of the marketing campaign behind this film, much contemporary academic scholarship falls short of offering a substantial framework for theoretical analysis. Defined broadly as a subjective, felt experience, the notion of affect has traditionally fought an uphill battle for scholarly recognition within media studies. Against a backdrop of objective rationality and quantitative analysis, the touching, smelling and tasting components of media consumption have been systematically disregarded in favour of the audio-visual pleasures of the filmic medium. However, as the recent cross-promotional strategies underpinning Charlie and the Chocolate Factory reveal, the tactile, olfactory and gustatory components of moviegoing are often central to global media consumption practices. The synergised marketing initiatives between AOL/Time-Warner and Nestlé confectionary exemplify the significance of affect within globalised media consumption. Drawing on Roald Dahl’s 1964 children’s classic of the same name, the recent revamping of Charlie and the Chocolate Factory explicitly utilises Nestlé confectionary as a nexus between the seemingly incommensurate realms of transnational media distribution/commerce and the consuming, sentient bodies of actual movie-goers. In direct contrast to Stuart’s 1971 film Willy Wonka and the Chocolate Factory, which offered audiences an audio-visual representation of hedonistic indulgence, the Warner/Nestlé agreement effectively ensures an edible cinematic adventure, in which audiences are enticed to consume “actual” (Nestlé) Wonka bars as part of the movie experience. The following enticement from a recent Nestlé press release is explicit in this regard: “You dreamt of them in the book, you will yearn for them in the film and now you can finally taste scrumptiously sumptuous Wonka Bars” (Drew 1). In keeping with this cross-promotion, the majority of Wonka products seen in Burton’s Charlie and the Chocolate Factory have identical wrappings to the merchandise currently being promoted in retail outlets across the United States, Canada, Europe and Australasia. In thus establishing distinct syntagmatic relationships between the film’s diegisis and its “real world” marketing campaign Warner and Nestlé have ensured a form of media consumption that moves beyond ocularcentric understandings of “spectatorship” and into the uncharted realms of the emotional and the visceral. Nestlé’s use of the enigmatic character Wonka and his extraordinary confectionary provides another palpable demonstration of this politics of affect: Willy Wonka, the world’s most eminent chocolatier, has created a scrumdiddlyumptious selection of delectable treats to choose from. The enticing Wonka Bars tempt you in three tantalisingly tasty flavours: Whipple-Scrumptious Fudgemallow Delight, Nutty Crunch Surprise (the surprise is that it contains no nuts!) and Triple Dazzle Caramel (Drew 1). In terms of media affect, the implications of this phenomenon are significant. Far from being confined to the audio-visual specificities of the filmic medium, contemporary audiences are being lured into an entertainment experience that can not only be seen and heard, but also smelled, touched and tasted. These sense-oriented marketing strategies are indicative of what John Hannigan has identified as “eatertainment”, an affective synapse of consumer activity “in which the former boundaries between eating and play are collapsed and recast into something new” (93). In offering audiences an edible cinematic experience, the Nestlé -Warner cross-promotion not only ensures a potentially novel trip to the cinemas, but also a repeat purchase scenario, whereby Wonka-themed confectionary is able to be purchased several times after just one viewing of Burton’s film. The notion of eatertainment is certainly paying off for Nestlé. With a product placement deal in excess of nine million U.S. dollars, Nestlé’s Wonka confectionery range is given optimum exposure throughout the film. According to The Atlanta Journal, the preparation for this placement required Nestlé to produce and wrap over 110,000 fake chocolate bars; most of which were used in the scene in Mr Salt’s factory where hundreds of his employees are seen ripping open Wonka bars in the hope of finding a golden ticket for Mr. Salt’s infamous daughter Veruca (Bookman 8). In tandem with this placement, Nestlé UK also launched a £1.5m television advertising campaign replete with a “golden ticket” promotion, which promised several ‘lucky consumers’ the chance to win a golden ticket: Everybody has a chance of finding one of the most sought after tickets underneath their Wonka Bar wrapper, as featured in the film. The lucky golden ticket winners will be treated to a trip of a lifetime to visit a chocolate factory and Warner Bros Studios in America (Drew 1). The Nestlé/Wonka connection was forged in 1999 after Nestlé purchased Rowntree confectionary. Taking its incentive from both the novel and the subsequent 1971 film, Nestlé re-launched Rowntree’s relatively underdeveloped Wonka range and transformed it into a major brand which now has an annual income of over $121 million U.S (Jardine 8). To date, there are over two dozen products in the Wonka range and all of them manage to tie in with Roald Dahl’s earlier discourses of mischief, eccentricity and gustatory bliss. Included amongst the Wonka range are products such as Laffy Taffy, Nerds, Oompahs, and Wonka Bars, with nearly all of the existing products carrying the tag-line; “Wonka, what will he think of next?”. Discussing the evolution of the Wonka brand, Frank Arthofer, CEO of Nestlé chocolate and confections, noted that “the tag-line is intended to capture the innovation and unpredictability of the brand and further the image of Willy Wonka as an inventor” (Thompson 14). In fortifying this agenda, Nestlé also hosts a Wonka Website in which children are encouraged to play interactive Wonka games such as ‘Oompahs Outrageous Rush’ and ‘Gobstopper Gobbler”. Of course, this is not the first time that media giants have aggressively marketed food as an integral component to the cinematic experience. In 1996, Disney and McDonalds collaborated on a $US four billion cross-promotional exercise (Howard 2). Since then, McDonalds and Disney have launched numerous “McDisney” packages, many of which have included film-specific foods such as banana-flavoured sundaes and “jungle burgers” to tie in with Disney’s 1999 animated film Tarzan. However, unlike the McDonalds/Disney agreement, in which the food operates as an indexical signifier of the film (and not vice-versa), the Nestlé /Warner promotion takes the politics of affect one step further and encourages a mutually beneficial process of signification whereby the food signifies the film and the film signifies the food. It’s a scenario that blatantly ensures a form of visceral connectivity between the audience, the film and the tangible product. To this end, an analysis of the synergised marketing campaign behind Charlie and the Chocolate Factory reveals a persistent and efficient politics of affect in which the neo-liberal agendas of both Nestlé and Time-Warner are affectively absorbed into the sensual and desiring bodies of media audiences. Such initiatives signal a significant departure from traditional audio-visual marketing campaigns in as much as audiences are now being expected to literally swallow the saccharine-tinged marketing agendas of not one, but two, multinational corporations. While prevailing theoretical analysis of media consumption struggles against the traditional confines of rational objectivity, transnational media networks are productively utilising the audiences’ desire to be affectively engaged in the cinematic experience. As the cross-promotional tie-in deals behind Burton’s Charlie and the Chocolate Factory clearly reveal, the contemporary media-scape is one which deliberately lures audiences on the basis of their sensuous, emotional and subjective capacities. References Bookman, Julie. “News for Kids.” The Atlanta Journal 18 July 2005: B8. Charlie and the Chocolate Factory. Directed by Tim Burton. 2005. Dahl, Roald. Charlie and the Chocolate Factory. London: Penguin, 1964. Drew, Cathy. “The Marvellously Mouth-Watering Wonka Bars.” Nestlé UK Wonka Press Release 26 July 2005. 24 Aug. 2005 http://www.nestle.co.uk/PressOffice/MediaKit/PressReleases/ ConfectioneryNews/Mouth-wateringWonkaBars.htm>. Howard, Thomas. “Disney Alliance Shows Brute Force.” Nations Restaurant News: The Weekly Newspaper of the Food Industry 2 Dec. 1996. Jardine, Alice. “Nestlé Plans Wonka Push in the UK.” Marketing 29 Apr. 1999: 8. Jenkins, Emily. Tongue First: Adventures in Physical Culture. New York: Virago Press, 1998. Tarzan. Directed by C. Buck. 1999. Thompson, Stephanie. “Nestlé Works to Build Wonka Brand.” Advertising Age 15 Nov. 1999: 14. Willy Wonka and the Chocolate Factory. Directed by M. Stuart. 1971. Wonka Website. http://www.wonka.com>. Citation reference for this article MLA Style Downing, Leanne. "Media Synergies and the Politics of Affect in Tim Burton’s Charlie and the Chocolate Factory (2005)." M/C Journal 8.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0512/11-downing.php>. APA Style Downing, L. (Dec. 2005) "Media Synergies and the Politics of Affect in Tim Burton’s Charlie and the Chocolate Factory (2005)," M/C Journal, 8(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0512/11-downing.php>.

Photograph by Gonzalo Echeverria (2010)Donald Crowhurst wanted to sail around the world. Or he wanted the world to believe he had sailed around it. Whilst the rest of the competitors in the 1968-9 Sunday Times Golden Globe Race sailed their wonky crafts through treacherous seas, Crowhurst dropped anchor in the quiet waters of the South Atlantic and falsified his logs. For artist Tacita Dean, who has made a number of works about Crowhurst (Disappearance at Sea, Teignmouth Electron): Crowhurst's problem was that he had an imagination. You can't have any imagination if you are going to sail around the world, otherwise you have doubt. Crowhurst had doubt, he imagined failure ... . I think it’s crucial to art as well that you somehow imagine failure. Doubt is very important (17). ** In developing this issue of M/C Journal we were interested in two related questions about doubt. On the one hand, we hoped to gather case studies that can give some indication of where and how doubt surfaces in contemporary media, culture and politics. We have collected a diverse sample of case studies considering the role of doubt in the American political response to 9/11 (Burns), the media’s reporting of sexual assault (Waterhouse-Watson), how scientists talk about climate change (Simpson) and the philosophy of religion (Brown). However, we were also interested in attracting articles that could contribute to our thinking about doubt as a method and mode of practice. Our feature article, by Sydney based artist and writer Ryszard Dabek presents both a case study, discussing Jean Luc Godard’s doubts about cinema through selected films from his oeuvre, while also demonstrating how a methodology of doubt can produce insightful cultural criticism. Elisabeth Hanscombe writes from a perspective that seeks to hold in tension the doubts that haunt interdisciplinary research (and the researcher) with the need to produce rigorous research outcomes. David Macarthur has written a useful and accessible introduction to how doubt can be applied to this end, making an argument for the pragmatist approach to doubt as a tool for valuable, critical thinking. Gonzalo Echeverria's series of delicate black and white landscape photographs, one of which we have placed at the opening of each article, are all located within walking distance of his home in Nidé, Turkey. He deliberately avoids the 'true' blacks and whites of black and white photography which were once the holy grail of Ansel Adams and Edward Weston and with which we are now so familiar. Working with analogue equipment and on film, and printing his work in a traditional darkroom (and even mixing his own custom chemicals) Echeverria creates a range of greys which recall the early days of photography. Yet these images are undeniably rooted in the present both culturally and photographically. The recurring presence, and at times almost absence, of the minuets in the photographs asks us to consider doubt as much faith. In our formulation then, doubt has two sides. It can be a subject – like any other – which we can study and consider using the tools of scholarship founded on objectivity and the norms of knowledge production. Yet, doubt also has the potential to challenge those accepted methods. The definition of knowledge at the base of all scholarship, and by association the methods used to acquire it, has its foundations in Descartes’s formulation that what counts as knowledge is a conviction which is beyond doubt (Newman). In the method that leads to knowledge so-defined “doubt is predicated only to be ingeniously harnessed as the means of its own overcoming” (Fleissner 116). In her fascinating analysis of Obsessive Compulsive Disorder as being founded on doubt rather than obsession, Fleissner traces the extent to which the role of doubt in the project of modernity is far more complicated than this definition of knowledge and its production implies. It appears, Fleissner argues, that Descartes’s revolutionary formulation of the cogito (“I am thinking, therefore I exist”) (Baron) “depends on recasting… doubts as themselves proof of the one thing, thought, that cannot be doubted” (Fleissner 115). Indeed, the use of doubt in the methodology inaugurated by Descartes “construes sceptical doubts as the ground clearing tools of epistemic demolition” (Newman, emphasis in original). As Fleissner discusses, the perceived potential for this demolition to produce mania and madness has haunted modernity, and proved a difficult problem for psychology. Despite Descartes’s insistence that this demolition ultimately lead to construction (Newman, see also Macarthur in this issue), there is a persistent fear that once doubting has begun, it cannot be brought to an end (Fleissner 113-20). Over the years that we have discussed the possibility of a methodology of doubt with colleagues and peers, an expression of this fear has been the most consistent response. On closer inspection we can see that doubt is asked to play numerous, conflicting roles in the epistemology inaugurated by Descartes: it is a tool (or, as Newman characterisies it, a “bulldozer”) in the project of knowledge production; its presence is used as criteria for dismissing false knowledge; and its presence in the mind of the philosopher is taken as evidence of his existence. As Fleissner suggests: Indeed, what is perhaps most striking about The Meditations Concerning First Philosophy is the sense that Descartes wishes both to be rid of doubt and to preserve it; it is this combination, not the final overcoming of doubt in favour of the certainty of the mind’s powers, that the cogito might be said most strongly to install. (133) Let us now apologise if the above paragraphs offend our philosopher colleagues, for we have likely clumsily wandered through foundational arguments in the discipline that have a level of nuance and complexity to which we have not given adequate acknowledgment. However, m/c is a journal of media and culture, and for us what is interesting about the argument presented above is its potential to draw our attention to the conundrum presented by doubt and doubting in fields far removed from disciplined and technical arguments about epistemology. We are interested in how the foundational arguments presented by Descartes, and the complex status of doubt within them, have continued ramifications far beyond their original context. We are interested, in a way, in their trace in contemporary media culture and in the scholarship and creative practice that engages with it. At the end of her article, Fleissner concludes with a hope “for a doubt with a voice of its own” (134), and it is the potential for doubt to positively influence our ways of writing about our thinking that has attracted us to it. We should not hold Descartes responsible for the flow-on effects that his epistemology has had on writing in the humanities, but we do believe that the continued trace of the Cartesian method has lead to ossification of the expression of research. This part of the introduction is a perfect example of this: dense, littered with references, cautious yet authoritarian. The doubts I have had whilst writing it are silenced in order for the writing to proceed. The speaking-position required to perform the Cartesian method is, let’s be honest, not one which can often result in writing that can even hope to engage or inspire readers who do not wish to be the audience for a performance of the author’s ability to be disciplined. (And of course, as I write that sentence I consider how many readers will not make it through the proceeding paragraphs to get to this point. They’ll find the whole ‘Descartes bit’ too dry or dense.) We too want to know about how doubt might find a voice of its own, and are particularly interested in how doubt might be kept in focus in the writing of research, rather than be a point of departure that is ultimately erased. ** (The Dutch writer Gerard van't Reve once began an autobiographical piece with the words: “I was born stupid, as my father used to say”. My father never said this — and in fact I rather suffered from the inverse or opposite problem — but it is such a lovely opening that I would like to make use of it.) I was born stupid, but my mother was always telling people how smart I was. And like most people I just assumed that my parents always spoke the truth. Luckily, I was good at creating the impression that I was intelligent. But it took me a long time to work out that my mother was wrong and that parents are capable of saying things that are not true. For example my father was a great practical joker. He loved the idea that a child would believe anything you said. When I was five he told me that chewing gum was made from old bicycle tyres. It was not until I was about thirty years old that I suddenly realised this was not the case. It was not as if I actively continued to believe for a quarter of a century that chewing gum is actually made from old bicycle tyres. It is unlikely that I thought about what chewing gum is made of during those twenty five years at all. But my five year old self had stored this 'fact' in the part of my brain where things are stored about which there is no doubt. And when I accidentally chanced upon it there many years later, he had been dead for more than ten years. It was like the last pocket money cheque he sent which I received the day after I arrived home from his funeral, only funnier. My father loved to laugh and he loved to make other people laugh. This is why my mother fell in love with him. The problem was he also loved a drink or two and my mother didn't drink, neither did my grandmother, or anyone else in her family. This would later turn into a problem for everyone. But his alcoholism was still in its early stages when he married my mother, and it is easy to hide your drinking from people who don't drink: it is just not within their realm of possibilities that you would go to a bar after you kiss them goodbye at the end of the evening instead of going home to go to bed and sleep. I think it was because my mother desperately wanted an intelligent child that she was always telling people how smart I was. I think all of my family on my mother’s side spent their lives wishing they were just a little bit more intelligent, and pretending that they were. So this is where I got my gift. I just did what everyone else did. This stood me in good stead when I moved to an English speaking country where, when I had no idea what was being said, I just tried to look intelligent and pretended to understand. And generally that worked pretty well. Not many people are game to challenge other people's understanding. If it seems like you do (or should) understand, most people assume that you do. In places where you would expect people’s understanding to be challenged, such as universities, this now results in negative student feedback which academics have to explain at their performance management meetings. In today’s universities academics are expected to be dispensers of information who only utter absolute truths. The job of a student is to put the received information into that part of the brain where things are stored about which there is no doubt. And in Zygmunt Bauman’s liquid society, "where the individual must act, plan actions and calculate the likely gains and losses of acting (or failing to act) under conditions of endemic uncertainty" (4), the ability to conceal your doubt is your most crucial weapon. ** In her mythologising of Donald Crowhurst, Tacita Dean unwittingly animates the key terms of any consideration of doubt: fear, imagination and denial. For many, doubt cannot be disconnected from these properties that can be energised by its presence. Doubt always carries with it the potential to turn on those who acknowledge it and seek to apply it, to ricochet off the subject of doubt and create a doubting subject. Doubt is seen as the trigger for uncontrollable fantasies of failure. This issue attempts to untie this association. And we look forward to the companion issue of m/c, on failure, that will hopefully appear in the journal’s future. We would like to thank: the authors, Gonzalo Echeverria, Stephen Hetherington, and our peer reviewers for their willingness to assist us in developing this issue. We also thank Axel Bruns for his support. References Bauman, Zygmunt. Liquid Times: Living in an Age of Uncertainty. Cambridge: Polity Press, 2007. Fleissner, Jennifer L. “Obsessional Modernity: The ‘Institutionalization of Doubt’.” Critical Inquiry 34 (Autumn 2007): 106-134. Newman, Lex. “Descartes' Epistemology”. The Stanford Encyclopedia of Philosophy (Fall 2010 Edition). Ed. Edward N. Zalta. ‹http://plato.stanford.edu/entries/descartes-epistemology/›. Reed, Baron. "Certainty." The Stanford Encyclopedia of Philosophy (Fall 2008 Edition). Ed. Edward N. Zalta. ‹http://plato.stanford.edu/entries/certainty/›. Warner, Marina. “Interview with Tacita Dean.” In Jean-Christophe Royoux, Marina Warner and Germaine Greer. Tacita Dean. New York: Phaidon, 2006. 7-41.

In recent years a number of dramas focussing on Indigenous Australians and Australian history have appeared on the ABC, one of Australia's two public television channels. These dramas have different foci but all represent some aspects of Australian Indigenous history and how it interacts with 'mainstream' representations of Australian history. The four programs I will look at are Cleverman (Goalpost Pictures, 2016-ongoing), Glitch (Matchbox Films, 2015-ongoing), The Secret River (Ruby Entertainment, 2015) and Redfern Now (Blackfella Films, 2012), each of which engages with the past in a unique way.Clearly, different creators, working with different plots and in different genres will have different ways of representing the past. Redfern Now and Cleverman are both produced by Indigenous creators whereas the creators of The Secret River and Glitch are white Australians. Redfern Now and The Secret River are in a realist mode, whereas Glitch and Cleverman are speculative fiction. My argument proceeds on two axes: first, speculative genres allow for more creative ways of representing the past. They give more freedom for the creators to present affective representations of the historical past. Speculative genres also allow for more interesting intellectual examinations of what we consider to be history and its uncertainties. My second axis argues, because it is hard to avoid when looking at this group of texts, that Indigenous creators represent the past in different ways than non-Indigenous creators. Indigenous creators present a more elliptical vision. Non-Indigenous creators tend to address historical stories in more overt ways. It is apparent that even when dealing with the same histories and the same facts, the understanding of the past held by different groups is presented differently because it has different affective meanings.These television programs were all made in the 2010s but the roots of their interpretations go much further back, not only to the history they represent but also to the arguments about history that have raged in Australian intellectual and popular culture. Throughout most of the twentieth century, indigenous history was not discussed in Australia, until this was disturbed by WEH Stanner's reference in the Boyer lectures of 1968 to "our great Australian silence" (Clark 73). There was, through the 1970s and 80s, increased discussion of Indigenous history, and then in the 1990s there was a period of social and cultural argument known locally as the 'History Wars'. This long-running public disagreement took place in both academic and public arenas, and involved historians, other academics, politicians, journalists and social commentators on each side. One side argued that the arrival of white people in Australia led to frontier wars, massacre, attempted genocide and the ongoing oppression of Indigenous people (Reynolds). The other posited that when white people arrived they killed a few Aborigines but mostly Aboriginal people were killed by disease or failure to 'defend' their culture (Windschuttle). The first viewpoint was revisionist from the 1960s onwards and the second represented an attempt at counter-revision – to move the understanding of history back to what it was prior to the revision. The argument took place not only among historians, but was taken up by politicians with Paul Keating, prime minister 1993-1996, holding the first view and John Howard, prime minister 1996-2007, aggressively pursuing the second. The revisionist viewpoint was championed by historians such as Henry Reynolds and Lyndall Ryan and academics and Aboriginal activists such as Tony Birch and Aileen Moreton Robinson; whereas the counter-revisionists had Keith Windschuttle and Geoffrey Blainey. By and large the revisionist viewpoint has become dominant and the historical work of the counter-revisionists is highly disputed and not accepted.This argument was prominent in Australian cultural discourse throughout the 1990s and has never entirely disappeared. The TV shows I am examining were not made in the 1990s, nor were they made in the 2000s - it took nearly twenty years for responses to the argument to make the jump from politicians' speeches and opinion pieces to television drama. John Ellis argues that the role of television in popular discourse is "working through," meaning contentious issues are first raised in news reports, then they move to current affairs, then talk shows and documentaries, then sketch comedy, then drama (Ellis). Australian Indigenous history was extensively discussed in the news, current affairs and talk shows in the 1990s, documentaries appeared somewhat later, notably First Australians in 2008, but sketch comedy and drama did not happen until in 2014, when Black Comedy's programme first aired, offering sketches engaging often and fiercely with indigenous history.The existence of this public discourse in the political and academic realms was reflected in film before television. Felicity Collins argues that the "Blak Wave" of Indigenous film came to exist in the context of, and as a response to, the history wars (Collins 232). This wave of film making by Indigenous film makers included the works of Rachel Perkins, Warwick Thornton and Ivan Sen – whose films chronicled the lives of Indigenous Australians. There was also what Collins calls "back-tracking films" such as Rabbit-Proof Fence (2002) and The Tracker (2010) made by white creators that presented arguments from the history wars for general audiences. Collins argues that both the "blak wave" and the "back track" created an alternative cultural sphere where past injustices are acknowledged. She says: "the films of the Blak Wave… cut across the history wars by turning an Indigenous gaze on the colonial past and its afterlife in the present" (Collins 232). This group of films sees Indigenous gazes relate the past and present whereas the white gaze represents specific history. In this article I examine a similar group of representations in television programs.History is not an innocent discourse. In western culture 'history' describes a certain way of looking at the past that was codified in the 19th century (Lloyd 375). It is however not the only way to look at the past, theorist Mark Day has described it as a type of relation with the past and argues that other understandings of the past such as popular memory and mythology are also available (Day). The codification of history in the 19th century involved an increased reliance on documentary evidence, a claim to objectivity, a focus on causation and, often though not always, a focus on national, political history. This sort of history became the academic understanding of history – which claims to be, if not objective, at least capable of disinterest; which bases its arguments on facts and which can establish its facts through reference to documentary records (Froeyman 219). Aileen Moreton-Robinson would call this "white patriarchal knowledge" that seeks to place the indigenous within its own type of knowledge production ("The White Man's Burden" 414). The western version of history tends to focus on causation and to present the past as a coherent narrative leading to the current point in time. This is not an undisputed conception of history in the western academy but it is common and often dominant.Post-colonialist analyses of history argue that western writing about non-western subjects is biased and forces non-westerners into categories used to oppress them (Anderson 44). These categories exist ahistorically and deny non-westerners the ability to act because if history cannot be perceived then it is difficult to see the future. That is to say, because non-western subjects in the past are not seen as historical actors, as people whose actions effected the future, then, in the present, they are unable to access to powerful arguments from history. Historians' usual methodology casts Indigenous people as the 'subjects' of history which is about them, not by them or for them (Tuhiwai Smith 7, 30-32, 144-5). Aboriginal people are characterised as prehistoric, ancient, timeless and dying (Birch 150). This way of thinking about Indigenous Australia removes all agency from Aboriginal actors and restoring agency has been a goal of Aboriginal activists and historians. Aileen Moreton Robinson discusses how Aboriginal resistance is embodied through "oral history (and) social memory," engaging with how Aboriginal actors represent themselves and are represented in relation to the past and historical settings is an important act ("Introduction" 127).Redfern Now and Cleverman were produced through the ABC's Indigenous Department and made by Indigenous filmmakers, whereas Glitch and The Secret River are from the ABC drama department and were made by white Australians. The different programs also have different generic backgrounds. Redfern Now and The Secret River are different forms of realist texts; social realism and historical realism. Cleverman and Glitch, however, are speculative fiction texts that can be argued to be in the mode of magical realism, they "denaturalise the real and naturalise the marvellous" they are also closely tied ideas of retelling colonial stories and "resignify(ing) colonial territories and pasts" (Siskind 834-5).Redfern Now was produced by Blackfella Films for the ABC. It was, with much fanfare, released as the first drama made for television, by Aboriginal people and about Aboriginal people (Blundell). The central concerns of the program are issues in the present, its plots and settings are entirely contemporary. In this way it circumvents the idea and standard representation of Indigenous Australians as ancient and timeless. It places the characters in the program very much in the present.However, one episode "Stand Up" does obliquely engage with historical concerns. In this episode a young boy, Joel Shields, gets a scholarship to an expensive private school. When he attends his first school assembly he does not sing the national anthem with the other students. This leads to a dispute with the school that forms the episode's plot. As punishment for not singing Joel is set an assignment to research the anthem, which he does and he finds the song off-putting – with the words 'boundless plains to share' particularly disconcerting. His father supports him saying "it's not our song" and compares Joel singing it to a "whitefella doing a corrobboree". The national anthem stands metaphorically for the white hegemony in Australia.The school itself is also a metaphor for hegemony. The camerawork lingers on the architecture which is intended to imply historical strength and imperviousness to challenge or change. The school stands for all the force of history white Australia can bring to bear, but in Australia, all architecture of this type is a lie, or at least an exaggeration – the school cannot be more than 200 years old and is probably much more recent.Many of the things the program says about history are conveyed in half sentences or single glances. Arguably this is because of its aesthetic mode – social realism – that prides itself on its mimicry of everyday life and in everyday life people are unlikely to set out arguments in organised dot-point form. At one point the English teacher quotes Orwell, "those who control the past control the future", which seems overt but it is stated off-screen as Joel walks into the room. This seeming aside is a statement about history and directly recalls central arguments of the history wars, which make strong political arguments about the effects of the past, and perceptions of the past, on the present and future. Despite its subtlety, this story takes place within the context of the history wars: it is about who controls the past. The subtlety of the discussion of history allows the film makers the freedom to comment on the content and effects of history and the history wars without appearing didactic. They discuss the how history has effected the present history without having to make explicit historical causes.The other recent television drama in the realist tradition is The Secret River. This was an adaptation of a novel by Kate Grenville. It deals with Aboriginal history from the perspective of white people, in this way it differs from Redfern Now which discusses the issues from the perspective of Aboriginal people. The plot concerns a man transported to Australia as a convict in the early 19th century. The man is later freed and, with his family, attempts to move to the Hawksbury river region. The land they try to settle is, of course, already in use by Aboriginal people. The show sets up the definitional conflict between the idea of settler and invader and suggests the difference between the two is a matter of perspective. Of the shows I am examining, it is the most direct in its representation of historical massacre and brutality. It represents what Felicity Collins described as a back-tracking text recapitulating the colonial past in the light of recovered knowledge. However, from an Indigenous perspective it is another settler tale implying Aboriginal people were wiped out at the time of colonisation (Godwin).The Secret River is told entirely from the perspective of the invaders. Even as it portrays their actions as wrong, it also suggests they were unavoidable or inevitable. Therefore it does what many western histories of Indigenous people do – it classifies and categorises. It sets limits on interpretation. It is also limited by its genre, as a straightforward historical drama and an adaptation, it can only tell its story in a certain way. The television series, like the book before it, prides itself on its 'accurate' rendition of an historical story. However, because it comes from such a very narrow perspective it falls into the trap of categorising histories that might have usefully been allowed to develop further.The program is based on a novel that attracted controversy of its own. It became part of ongoing historiographical debate about the relationship between fiction and history. The book's author Kate Grenville claimed to have written a kind of affectively accurate history that actual history can never convey because the emotions of the past are hidden from the present. The book was critiqued by historians including Inge Clendinnen, who argued that many of the claims made about its historical accuracy were largely overblown (Clendinnen). The book is not the same as the TV program, but the same limitations identified by Clendinnen are present in the television text. However, I would not agree with Clendinnen that formal history is any better. I argue that the limitation of both these mimetic genres can be escaped in speculative fiction.In Glitch, Yurana, a small town in rural Victoria becomes, for no apparent reason, the site of seven people rising from the dead. Each person is from a different historical period. None are Indigenous. They are not zombies but simply people who used to be dead. One of the first characters to appear in the series is an Aboriginal teenager, Beau, we see from his point of view the characters crawling from their graves. He becomes friendly with one of the risen characters, Patrick Fitzgerald, who had been the town's first mayor. At first Fitzgerald's story seems to be one of working class man made good in colonial Australia - a standard story of Australian myth and historiography. However, it emerges that Fitzgerald was in love with an Aboriginal woman called Kalinda and Beau is his descendant. Fitzgerald, once he becomes aware of how he has been remembered by history, decides to revise the history of the town – he wants to reclaim his property from his white descendants and give it to his Indigenous descendants. Over the course of the six episodes Fitzgerald moves from being represented as a violent, racist boor who had inexplicably become the town's mayor, to being a romantic whose racism was mostly a matter of vocabulary. Beau is important to the plot and he is a sympathetic character but he is not central and he is a child. Indigenous people in the past have no voice in this story – when flashbacks are shown they are silent, and in the present their voices are present but not privileged or central to the plot.The program demonstrates a profoundly metaphorical relationship with the past – the past has literally come to life bringing with it surprising buried histories. The program represents some dominant themes in Australian historiography – other formerly dead characters include a convict-turned-bush-ranger, a soldier who was at Gallipoli, two Italian migrants and a girl who died as a result of sexual violence – but it does not engage directly with Indigenous history. Indigenous people's stories are told only in relation to the stories of white people. The text's magical realism allows a less prescriptive relationship with the past than in The Secret River but it is still restricted in its point of view and allows only limited agency to Aboriginal actors.The text's magical realism allows for a thought-provoking representation of relationships with the past. The town of Yurana is represented as a place deeply committed to the representation and glorification of its past. Its main street contains statues of its white founders and war memorials, one of its main social institutions is the RSL, its library preserves relics of the past and its publican is a war history buff. All these indicate that the past is central to the town's identity. The risen dead however dispute and revise almost every aspect of this past. Even the history that is unmentioned in the town's apparent official discourse, such as the WWII internment camp and the history of crimes, is disputed by the different stories of the past that the risen dead have to tell. This indicates the uncertainty of the past, even when it seems literally set in stone it can still be revised. Nonetheless the history of Indigenous people is only revised in ways that re-engage with white history.Cleverman is a magical realist text profoundly based in allegory. The story concerns the emergence into a near future society of a group of people known as the "Hairies." It is never made clear where they came from or why but it seems they appeared recently and are unable to return. They are an allegory for refugees. Hairypeople are part of many Indigenous Australian stories, the show's creator, Ryan Griffen, stated that "there are different hairy stories throughout Australia and they differ in each country. You have some who are a tall, some are short, some are aggressive, some are friendly. We got to sort of pick which ones will fit for us and create the Hairies for our show" (Bizzaca).The Hairies are forced to live in an area called the Zone, which, prior to the arrival of the Hairy people, was a place where Aboriginal people lived. This place might be seen as a metaphor for Redfern but it is also an allegory for Australia's history of displacing Aboriginal people and moving and restricting them to missions and reserves. The Zone is becoming increasingly securitised and is also operating as a metaphor for Australia's immigration detention centres. The prison the Hairy characters, Djukura and Bunduu, are confined to is yet another metaphor, this time for both the over-representation of Aboriginal people in prison and the securitisation of immigration detention. These multiple allegorical movements place Australia's present refugee policies and historical treatment of Aboriginal people within the same lens. They also place the present, the past and the future within the same narrative space.Most of the cast is Aboriginal and much of the character interaction is between Aboriginal people and Hairies, with both groups played by Indigenous actors. The disadvantages suffered by Indigenous people are part of the story and clearly presented as affecting the behaviour of characters but within the story Aboriginal people are more advantaged than Hairies, as they have systems, relationships and structures that Hairy people lack. The fact that so much of the interaction in the story is between Indigenous people and Hairies is important: it can be seen to be an interaction between Aboriginal people and Aboriginal mythology or between Indigenous past and present. It demonstrates Aboriginal identities being created in relation to other Aboriginal identities and not in relation to white people, where in this narrative, Aboriginal people have an identity other than that allowed for in colonialist terms.Cleverman does not really engage with the history of white invasion. The character who speaks most about this part of Aboriginal history and whose stated understanding of himself is based on that identity is Waruu. But Waruu is also a villain whose self-identity is also presented as jealous and dishonest. However, despite only passing mentions of westernised history the show is deeply concerned with a relationship with the past. The program engages with Aboriginal traditions about the past that have nothing to do with white history. It presents a much longer view of history than that of white Australia. It engages with the Aboriginal tradition of the Cleverman - demonstrated in the character of Uncle Jimmy who passes a nulla nulla (knob-headed hardwood club), as a symbol of the past, to his nephew Koen and tells him he is the new Cleverman. Cleverman demonstrates a discussion of Australian history with the potential to ignore white people. It doesn't ignore them, it doesn't ignore the invasion but it presents the possibility that it could be ignored.There is a danger in this sort of representation of the past that Aboriginal people could be relegated to the type of ahistorical, metahistorical myths that comprise colonialist history's representation of Indigenous people (Birch). But Cleverman's magical realist, near future setting tends to undermine this. It grounds representation in history through text and metaphor and then expands the definition.The four programs have different relationships with the past but all of them engage with it. The programs are both restrained and freed by the genres they operate in. It is much easier to escape the bounds of formal history in the genre of magical realism and both Glitch and Cleverman do this but have significantly different ways of dealing with history. "Stand up" and The Secret River both operate within more formally realist structures. The Secret River gives us an emotional reading of the past and a very affective one. However, it cuts off avenues of interpretation by presenting a seemingly inevitable tragedy. Through use of metaphor and silence "Stand up" presents a much more productive relationship with the past – seeing it as an ongoing argument rather than a settled one. Glitch engages with the past as a topic that is not settled and that can therefore be changed whereas Cleverman expands our definition of past and understanding of the past through allegory.It is possible to draw further connections. Those stories created by Indigenous people do not engage with the specifics of traditional dominant Australian historiography. However, they work with the assumption that everyone already knows this historiography. They do not re-present the pain of the past, instead they deal with it in oblique terms with allegory. Whereas the programs made by non-Indigenous Australians are much more overt in their representation of the sins of the past, they overtly engage with the History Wars in specific historical arenas in which those wars were fought. The non-Indigenous shows align themselves with the revisionist view of history but they do so in a very different way than the Indigenous shows.ReferencesAnderson, Ian. "Introduction: The Aboriginal Critique of Colonial Knowing." Blacklines: Contemporary Critical Writing by Indigenous Australians. Ed. Michele Grossman. Melbourne: Melbourne University Press, 2003.Birch, Tony. "'Nothing Has Changed': The Making and Unmaking of Koori Culture." Blacklines: Contemporary Critical Writing by Indigenous Australians. Ed. Michele Grossman. Melbourne: Melbourne University Press, 2003.Bizzaca, Chris. "The World of Cleverman." Screen Australia 2016.Blundell, Graeme. "Redfern Now Delves into the Lives of Ordinary People." The Australian 26 Oct. 2013: News Review.Clark, Anna. History's Children: History Wars in the Classroom. Sydney: New South, 2008.Clendinnen, Inga. “The History Question: Who Owns the Past?” The Quarterly Essay. Melbourne: Black Inc., 2006.Collins, Felicity. "After Dispossession: Blackfella Films and the Politics of Radical Hope." The Routledge Companion to Cinema and Politics. Eds. Yannis Tzioumakis and Claire Molloy. New York: Routledge, 2016.Day, Mark. "Our Relations with the Past." Philosophia 36.4 (2008): 417-27.Ellis, John. Seeing Things: Television in the Age of Uncertainty. London: I.B. Tauris, 2000.Froeyman, Anton. "The Ideal of Objectivity and the Public Role of the Historian: Some Lessons from the Historikerstreit and the History Wars." Rethinking History 20.2 (2016): 217-34.Godwin, Carisssa Lee. "Shedding the 'Victim Narrative' for Tales of Magic, Myth and Superhero Pride." The Conversation 2016.Lloyd, Christopher. "Historiographic Schools." A Companion to the Philosophy of History and Historiography Ed. Tucker, Aviezer. Oxford: Wiley-Blackwell, 2009.Moreton-Robinson, Aileen. "Introduction: Resistance, Recovery and Revitalisation." Blacklines: Contemporary Critical Writing by Indigenous Australians. Ed. Michele Grossman. Melbourne: Melbourne University Press, 2003.———. "The White Man's Burden." Australian Feminist Studies 26.70 (2011): 413-31.Reynolds, Henry. The Other Side of the Frontier: Aboriginal Resistance to the European Invasion of Australia. 2nd ed. Ringwood, Vic.: Penguin Books, 1995.Siskind, Mariano. "Magical Realism." The Cambridge History of Postcolonial Literature. Vol. 2. Ed. Ato Quayson. Cambridge: Cambridge University Press, 2012. 833-68.Tuhiwai Smith, Linda. Decolonizing Methodologies Research and Indigenous Peoples. 2nd ed. London: Zed Books, 2012.Windschuttle, Keith. The Fabrication of Aboriginal History. Paddington, NSW: Macleay Press, 2002.

“Journalists have to begin a new type of journalism, sometimes being the guide on the side of the civic conversation as well as the filter and gatekeeper.” (Kolodzy 218) “In many respects, citizen journalism is simply public journalism removed from the journalism profession.” (Barlow 181) 1. Citizen Journalism — The Latest Innovation? New Media theorists such as Dan Gillmor, Henry Jenkins, Jay Rosen and Jeff Howe have recently touted Citizen Journalism (CJ) as the latest innovation in 21st century journalism. “Participatory journalism” and “user-driven journalism” are other terms to describe CJ, which its proponents argue is a disruptive innovation (Christensen) to the agenda-setting media institutions, news values and “objective” reportage. In this essay I offer a “contrarian” view, informed by two perspectives: (1) a three-stage model of theory-building (Carlile & Christensen) to evaluate the claims made about CJ; and (2) self-reflexive research insights (Etherington) from editing the US-based news site Disinformation between November 1999 and February 2008. New media theories can potentially create “cognitive dissonance” (Festinger) when their explanations of CJ practices are compared with what actually happens (Feyerabend). First I summarise Carlile & Christensen’s model and the dangers of “bad theory” (Ghoshal). Next I consider several problems in new media theories about CJ: the notion of ‘citizen’, new media populism, parallels in event-driven and civic journalism, and mergers and acquisitions. Two ‘self-reflexive’ issues are considered: ‘pro-ams’ or ‘professional amateurs’ as a challenge to professional journalists, and CJ’s deployment in new media operations and production environments. Finally, some exploratory questions are offered for future researchers. 2. An Evaluative Framework for New Media Theories on Citizen Journalism Paul Carlile and Clayton M. Christensen’s model offers one framework with which to evaluate new media theories on CJ. This framework is used below to highlight select issues and gaps in CJ’s current frameworks and theories. Carlile & Christensen suggest that robust theory-building emerges via three stages: Descriptive, Categorisation and Normative (Carlile & Christensen). There are three sub-stages in Descriptive theory-building; namely, the observation of phenomena, inductive classification into schemas and taxonomies, and correlative relationships to develop models (Carlile & Christensen 2-5). Once causation is established, Normative theory evolves through deductive logic which is subject to Kuhnian paradigm shifts and Popperian falsifiability (Carlile & Christensen 6). Its proponents situate CJ as a Categorisation or new journalism agenda that poses a Normative challenged and Kuhnian paradigm shift to traditional journalism. Existing CJ theories jump from the Descriptive phase of observations like “smart mobs” in Japanese youth subcultures (Rheingold) to make broad claims for Categorisation such as that IndyMedia, blogs and wiki publishing systems as new media alternatives to traditional media. CJ theories then underpin normative beliefs, values and worldviews. Correlative relationships are also used to differentiate CJ from the demand side of microeconomic analysis, from the top-down editorial models of traditional media outlets, and to adopt a vanguard stance. To support this, CJ proponents cite research on emergent collective behaviour such as the “wisdom of crowds” hypothesis (Surowiecki) or peer-to-peer network “swarms” (Pesce) to provide scientific justification for their Normative theories. However, further evaluative research is needed for three reasons: the emergent collective behaviour hypothesis may not actually inform CJ practices, existing theories may have “correlation not cause” errors, and the link may be due to citation network effects between CJ theorists. Collectively, this research base also frames CJ as an “ought to” Categorisation and then proceeds to Normative theory-building (Carlile & Christensen 7). However, I argue below that this Categorisation may be premature: its observations and correlative relationships might reinforce a ‘weak’ Normative theory with limited generalisation. CJ proponents seem to imply that it can be applied anywhere and under any condition—a “statement of causality” that almost makes it a fad (Carlile & Christensen 8). CJ that relies on Classification and Normative claims will be problematic without a strong grounding in Descriptive observation. To understand what’s potentially at stake for CJ’s future consider the consider the parallel debate about curricula renewal for the Masters of Business Administration in the wake of high-profile corporate collapses such as Enron, Worldcom, HIH and OneTel. The MBA evolved as a sociological and institutional construct to justify management as a profession that is codified, differentiated and has entry barriers (Khurana). This process might partly explain the pushback that some media professionals have to CJ as one alternative. MBA programs faced criticism if they had student cohorts with little business know-how or experiential learning (Mintzberg). Enron’s collapse illustrated the ethical dilemmas and unintended consequences that occurred when “bad theories” were implemented (Ghoshal). Professional journalists are aware of this: MBA-educated managers challenged the “craft” tradition in the early 1980s (Underwood). This meant that journalism’s ‘self-image’ (Morgan; Smith) is intertwined with managerial anxieties about media conglomerates in highly competitive markets. Ironically, as noted below, Citizen Journalists who adopt a vanguard position vis-a-vis media professionals step into a more complex game with other players. However, current theories have a naïve idealism about CJ’s promise of normative social change in the face of Machiavellian agency in business, the media and politics. 3. Citizen Who? Who is the “citizen” in CJ? What is their self-awareness as a political agent? CJ proponents who use the ‘self-image’ of ‘citizen’ draw on observations from the participatory vision of open source software, peer-to-peer networks, and case studies such as Howard Dean’s 2004 bid for the Democrat Party nominee in the US Presidential election campaign (Trippi). Recent theorists note Alexander Hamilton’s tradition of civic activism (Barlow 178) which links contemporary bloggers with the Federalist Papers and early newspaper pamphlets. One unsurfaced assumption in these observations and correlations is that most bloggers will adopt a coherent political philosophy as informed citizens: a variation on Lockean utilitarianism, Rawlsian liberalism or Nader consumer activism. To date there is little discussion about how political philosophy could deepen CJ’s ‘self-image’: how to critically evaluate sources, audit and investigation processes, or strategies to deal with elites, deterrence and power. For example, although bloggers kept Valerie Plame’s ‘outing’ as a covert intelligence operative highly visible in the issues-attention cycle, it was agenda-setting media like The New York Times who the Bush Administration targeted to silence (Pearlstine). To be viable, CJ needs to evolve beyond a new media populism, perhaps into a constructivist model of agency, norms and social change (Finnemore). 4. Citizen Journalism as New Media Populism Several “precursor trends” foreshadowed CJ notably the mid-1990s interest in “cool-hunting” by new media analysts and subculture marketeers (Gibson; Gladwell). Whilst this audience focus waned with the 1995-2000 dotcom bubble it resurfaced in CJ and publisher Tim O’Reilly’s Web 2.0 vision. Thus, CJ might be viewed as new media populism that has flourished with the Web 2.0 boom. Yet if the boom becomes a macroeconomic bubble (Gross; Spar) then CJ could be written off as a “silver bullet” that ultimately failed to deliver on its promises (Brooks, Jr.). The reputations of uncritical proponents who adopted a “true believer” stance would also be damaged (Hoffer). This risk is evident if CJ is compared with a parallel trend that shares its audience focus and populist view: day traders and technical analysts who speculate on financial markets. This parallel trend provides an alternative discipline in which the populism surfaced in an earlier form (Carlile & Christensen 12). Fidelity’s Peter Lynch argues that stock pickers can use their Main Street knowledge to beat Wall Street by exploiting information asymmetries (Lynch & Rothchild). Yet Lynch’s examples came from the mid-1970s to early 1980s when indexed mutual fund strategies worked, before deregulation and macroeconomic volatility. A change in the Web 2.0 boom might similarly trigger a reconsideration of Citizen Journalism. Hedge fund maven Victor Niederhoffer contends that investors who rely on technical analysis are practicing a Comtean religion (Niederhoffer & Kenner 72-74) instead of Efficient Market Hypothesis traders who use statistical arbitrage to deal with ‘random walks’ or Behavioural Finance experts who build on Amos Tversky and Daniel Kahneman’s Prospect Theory (Kahneman & Tversky). Niederhoffer’s deeper point is that technical analysts’ belief that the “trend is your friend” is no match for the other schools, despite a mini-publishing industry and computer trading systems. There are also ontological and epistemological differences between the schools. Similarly, CJ proponents who adopt a ‘Professional Amateur’ or ‘Pro-Am’ stance (Leadbeater & Miller) may face a similar gulf when making comparisons with professional journalists and the production environments in media organisations. CJ also thrives as new media populism because of institutional vested interests. When media conglomerates cut back on cadetships and internships CJ might fill the market demand as one alternative. New media programs at New York University and others can use CJ to differentiate themselves from “hyperlocal” competitors (Christensen; Slywotzky; Christensen, Curtis & Horn). This transforms CJ from new media populism to new media institution. 5. Parallels: Event-driven & Civic Journalism For new media programs, CJ builds on two earlier traditions: the Event-driven journalism of crises like the 1991 Gulf War (Wark) and the Civic Journalism school that emerged in the 1960s social upheavals. Civic Journalism’s awareness of minorities and social issues provides the character ethic and political philosophy for many Citizen Journalists. Jay Rosen and others suggest that CJ is the next-generation heir to Civic Journalism, tracing a thread from the 1968 Chicago Democratic Convention to IndyMedia’s coverage of the 1999 “Battle in Seattle” (Rosen). Rosen’s observation could yield an interesting historiography or genealogy. Events such as the Southeast Asian tsunami on 26 December 2004 or Al Qaeda’s London bombings on 7 July 2005 are cited as examples of CJ as event-driven journalism and “pro-am collaboration” (Kolodzy 229-230). Having covered these events and Al Qaeda’s attacks on 11th September 2001, I have a slightly different view: this was more a variation on “first responder” status and handicam video footage that journalists have sourced for the past three decades when covering major disasters. This different view means that the “salience of categories” used to justify CJ and “pro-am collaboration” these events does not completely hold. Furthermore, when Citizen Journalism proponents tout Flickr and Wikipedia as models of real-time media they are building on a broader phenomenon that includes CNN’s Gulf War coverage and Bloomberg’s dominance of financial news (Loomis). 6. The Mergers & Acquisitions Scenario CJ proponents often express anxieties about the resilience of their outlets in the face of predatory venture capital firms who initiate Mergers & Acquisitions (M&A) activities. Ironically, these venture capital firms have core competencies and expertise in the event-driven infrastructure and real-time media that CJ aspires to. Sequoia Capital and other venture capital firms have evaluative frameworks that likely surpass Carlile & Christensen in sophistication, and they exploit parallels, information asymmetries and market populism. Furthermore, although venture capital firms such as Union Street Ventures have funded Web 2.0 firms, they are absent from the explanations of some theorists, whose examples of Citizen Journalism and Web 2.0 success may be the result of survivorship bias. Thus, the venture capital market remains an untapped data source for researchers who want to evaluate the impact of CJ outlets and institutions. The M&A scenario further problematises CJ in several ways. First, CJ is framed as “oppositional” to traditional media, yet this may be used as a stratagem in a game theory framework with multiple stakeholders. Drexel Burnham Lambert’s financier Michael Milken used market populism to sell ‘high-yield’ or ‘junk’ bonds to investors whilst disrupting the Wall Street establishment in the late 1980s (Curtis) and CJ could fulfil a similar tactical purpose. Second, the M&A goal of some Web 2.0 firms could undermine the participatory goals of a site’s community if post-merger integration fails. Jason Calacanis’s sale of Weblogs, Inc to America Online in 2005 and MSNBC’s acquisition of Newsvine on 5 October 2007 (Newsvine) might be success stories. However, this raises issues of digital “property rights” if you contribute to a community that is then sold in an M&A transaction—an outcome closer to business process outsourcing. Third, media “buzz” can create an unrealistic vision when a CJ site fails to grow beyond its start-up phase. Backfence.com’s demise as a “hyperlocal” initiative (Caverly) is one cautionary event that recalls the 2000 dotcom crash. The M&A scenarios outlined above are market dystopias for CJ purists. The major lesson for CJ proponents is to include other market players in hypotheses about causation and correlation factors. 7. ‘Pro-Ams’ & Professional Journalism’s Crisis CJ emerged during a period when Professional Journalism faced a major crisis of ‘self-image’. The Demos report The Pro-Am Revolution (Leadbeater & Miller) popularised the notion of ‘professional amateurs’ which some CJ theorists adopt to strengthen their categorisation. In turn, this triggers a response from cultural theorists who fear bloggers are new media’s barbarians (Keen). I concede Leadbeater and Miller have identified an important category. However, how some CJ theorists then generalise from ‘Pro-Ams’ illustrates the danger of ‘weak’ theory referred to above. Leadbeater and Miller’s categorisation does not really include a counter-view on the strengths of professionals, as illustrated in humanistic consulting (Block), professional service firms (Maister; Maister, Green & Galford), and software development (McConnell). The signs of professionalism these authors mention include a commitment to learning and communal verification, mastery of a discipline and domain application, awareness of methodology creation, participation in mentoring, and cultivation of ethical awareness. Two key differences are discernment and quality of attention, as illustrated in how the legendary Hollywood film editor Walter Murch used Apple’s Final Cut Pro software to edit the 2003 film Cold Mountain (Koppelman). ‘Pro-Ams’ might not aspire to these criteria but Citizen Journalists shouldn’t throw out these standards, either. Doing so would be making the same mistake of overconfidence that technical analysts make against statistical arbitrageurs. Key processes—fact-checking, sub-editing and editorial decision-making—are invisible to the end-user, even if traceable in a blog or wiki publishing system, because of the judgments involved. One post-mortem insight from Assignment Zero was that these processes were vital to create the climate of authenticity and trust to sustain a Citizen Journalist community (Howe). CJ’s trouble with “objectivity” might also overlook some complexities, including the similarity of many bloggers to “noise traders” in financial markets and to op-ed columnists. Methodologies and reportage practices have evolved to deal with the objections that CJ proponents raise, from New Journalism’s radical subjectivity and creative non-fiction techniques (Wolfe & Johnson) to Precision Journalism that used descriptive statistics (Meyer). Finally, journalism frameworks could be updated with current research on how phenomenological awareness shapes our judgments and perceptions (Thompson). 8. Strategic Execution For me, one of CJ’s major weaknesses as a new media theory is its lack of “rich description” (Geertz) about the strategic execution of projects. As Disinfo.com site editor I encountered situations ranging from ‘denial of service’ attacks and spam to site migration, publishing systems that go offline, and ensuring an editorial consistency. Yet the messiness of these processes is missing from CJ theories and accounts. Theories that included this detail as “second-order interactions” (Carlile & Christensen 13) would offer a richer view of CJ. Many CJ and Web 2.0 projects fall into the categories of mini-projects, demonstration prototypes and start-ups, even when using a programming language such as Ajax or Ruby on Rails. Whilst the “bootstrap” process is a benefit, more longitudinal analysis and testing needs to occur, to ensure these projects are scalable and sustainable. For example, South Korea’s OhmyNews is cited as an exemplar that started with “727 citizen reporters and 4 editors” and now has “38,000 citizen reporters” and “a dozen editors” (Kolodzy 231). How does OhmyNews’s mix of hard and soft news change over time? Or, how does OhmyNews deal with a complex issue that might require major resources, such as security negotiations between North and South Korea? Such examples could do with further research. We need to go beyond “the vision thing” and look at the messiness of execution for deeper observations and counterintuitive correlations, to build new descriptive theories. 9. Future Research This essay argues that CJ needs re-evaluation. Its immediate legacy might be to splinter ‘journalism’ into micro-trends: Washington University’s Steve Boriss proclaims “citizen journalism is dead. Expert journalism is the future.” (Boriss; Mensching). The half-lives of such micro-trends demand new categorisations, which in turn prematurely feeds the theory-building cycle. Instead, future researchers could reinvigorate 21st century journalism if they ask deeper questions and return to the observation stage of building descriptive theories. In closing, below are some possible questions that future researchers might explore: Where are the “rich descriptions” of journalistic experience—“citizen”, “convergent”, “digital”, “Pro-Am” or otherwise in new media? How could practice-based approaches inform this research instead of relying on espoused theories-in-use? What new methodologies could be developed for CJ implementation? What role can the “heroic” individual reporter or editor have in “the swarm”? Do the claims about OhmyNews and other sites stand up to longitudinal observation? Are the theories used to justify Citizen Journalism’s normative stance (Rheingold; Surowiecki; Pesce) truly robust generalisations for strategic execution or do they reflect the biases of their creators? How could developers tap the conceptual dimensions of information technology innovation (Shasha) to create the next Facebook, MySpace or Wikipedia? References Argyris, Chris, and Donald Schon. Theory in Practice. San Francisco: Jossey-Bass Publishers, 1976. Barlow, Aaron. The Rise of the Blogosphere. Westport, CN: Praeger Publishers, 2007. Block, Peter. Flawless Consulting. 2nd ed. San Francisco, CA: Jossey-Bass/Pfeiffer, 2000. Boriss, Steve. “Citizen Journalism Is Dead. Expert Journalism Is the Future.” The Future of News. 28 Nov. 2007. 20 Feb. 2008 http://thefutureofnews.com/2007/11/28/citizen-journalism-is-dead- expert-journalism-is-the-future/>. Brooks, Jr., Frederick P. The Mythical Man-Month: Essays on Software Engineering. Rev. ed. Reading, MA: Addison-Wesley Publishing Company, 1995. Campbell, Vincent. Information Age Journalism: Journalism in an International Context. New York: Arnold, 2004. Carlile, Paul R., and Clayton M. Christensen. “The Cycles of Building Theory in Management Research.” Innosight working paper draft 6. 6 Jan. 2005. 19 Feb. 2008 http://www.innosight.com/documents/Theory%20Building.pdf>. Caverly, Doug. “Hyperlocal News Site Takes A Hit.” WebProNews.com 6 July 2007. 19 Feb. 2008 http://www.webpronews.com/topnews/2007/07/06/hyperlocal-news- sites-take-a-hit>. Chenoweth, Neil. Virtual Murdoch: Reality Wars on the Information Superhighway. Sydney: Random House Australia, 2001. Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press, 1997. Christensen, Clayton M., Curtis Johnson, and Michael Horn. Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns. New York: McGraw-Hill, 2008. Curtis, Adam. The Mayfair Set. London: British Broadcasting Corporation, 1999. Etherington, Kim. Becoming a Reflexive Researcher: Using Ourselves in Research. London: Jessica Kingsley Publishers, 2004. Festinger, Leon. A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press, 1962. Feyerabend, Paul. Against Method. 3rd ed. London: Verso, 1993. Finnemore, Martha. National Interests in International Society. Ithaca, NY: Cornell University Press, 1996. Geertz, Clifford. The Interpretation of Cultures. New York: Basic Books, 1973. Ghoshal, Sumantra. “Bad Management Theories Are Destroying Good Management Practices.” Academy of Management Learning & Education 4.1 (2005): 75-91. Gibson, William. Pattern Recognition. London: Viking, 2003. Gladwell, Malcolm. “The Cool-Hunt.” The New Yorker Magazine 17 March 1997. 20 Feb. 2008 http://www.gladwell.com/1997/1997_03_17_a_cool.htm>. Gross, Daniel. Pop! Why Bubbles Are Great for the Economy. New York: Collins, 2007. Hoffer, Eric. The True Believer. New York: Harper, 1951. Howe, Jeff. “Did Assignment Zero Fail? A Look Back, and Lessons Learned.” Wired News 16 July 2007. 19 Feb. 2008 http://www.wired.com/techbiz/media/news/2007/07/assignment_ zero_final?currentPage=all>. Kahneman, Daniel, and Amos Tversky. Choices, Values and Frames. Cambridge: Cambridge UP, 2000. Keen, Andrew. The Cult of the Amateur. New York: Doubleday Currency, 2007. Khurana, Rakesh. From Higher Aims to Hired Hands. Princeton, NJ: Princeton UP, 2007. Kolodzy, Janet. Convergence Journalism: Writing and Reporting across the News Media. Oxford: Rowman & Littlefield, 2006. Koppelman, Charles. Behind the Seen: How Walter Murch Edited Cold Mountain Using Apple’s Final Cut Pro and What This Means for Cinema. Upper Saddle River, NJ: New Rider, 2004. Leadbeater, Charles, and Paul Miller. “The Pro-Am Revolution”. London: Demos, 24 Nov. 2004. 19 Feb. 2008 http://www.demos.co.uk/publications/proameconomy>. Loomis, Carol J. “Bloomberg’s Money Machine.” Fortune 5 April 2007. 20 Feb. 2008 http://money.cnn.com/magazines/fortune/fortune_archive/2007/04/16/ 8404302/index.htm>. Lynch, Peter, and John Rothchild. Beating the Street. Rev. ed. New York: Simon & Schuster, 1994. Maister, David. True Professionalism. New York: The Free Press, 1997. Maister, David, Charles H. Green, and Robert M. Galford. The Trusted Advisor. New York: The Free Press, 2004. Mensching, Leah McBride. “Citizen Journalism on Its Way Out?” SFN Blog, 30 Nov. 2007. 20 Feb. 2008 http://www.sfnblog.com/index.php/2007/11/30/940-citizen-journalism- on-its-way-out>. Meyer, Philip. Precision Journalism. 4th ed. Lanham, MD: Rowman & Littlefield, 2002. McConnell, Steve. Professional Software Development. Boston, MA: Addison-Wesley, 2004. Mintzberg, Henry. Managers Not MBAs. San Francisco, CA: Berrett-Koehler, 2004. Morgan, Gareth. Images of Organisation. Rev. ed. Thousand Oaks, CA: Sage, 2006. Newsvine. “Msnbc.com Acquires Newsvine.” 7 Oct. 2007. 20 Feb. 2008 http://blog.newsvine.com/_news/2007/10/07/1008889-msnbccom- acquires-newsvine>. Niederhoffer, Victor, and Laurel Kenner. Practical Speculation. New York: John Wiley & Sons, 2003. Pearlstine, Norman. Off the Record: The Press, the Government, and the War over Anonymous Sources. New York: Farrar, Straus & Giroux, 2007. Pesce, Mark D. “Mob Rules (The Law of Fives).” The Human Network 28 Sep. 2007. 20 Feb. 2008 http://blog.futurestreetconsulting.com/?p=39>. Rheingold, Howard. Smart Mobs: The Next Social Revolution. Cambridge MA: Basic Books, 2002. Rosen, Jay. What Are Journalists For? Princeton NJ: Yale UP, 2001. Shasha, Dennis Elliott. Out of Their Minds: The Lives and Discoveries of 15 Great Computer Scientists. New York: Copernicus, 1995. Slywotzky, Adrian. Value Migration: How to Think Several Moves Ahead of the Competition. Boston, MA: Harvard Business School Press, 1996. Smith, Steve. “The Self-Image of a Discipline: The Genealogy of International Relations Theory.” Eds. Steve Smith and Ken Booth. International Relations Theory Today. Cambridge, UK: Polity Press, 1995. 1-37. Spar, Debora L. Ruling the Waves: Cycles of Discovery, Chaos and Wealth from the Compass to the Internet. New York: Harcourt, 2001. Surowiecki, James. The Wisdom of Crowds. New York: Doubleday, 2004. Thompson, Evan. Mind in Life: Biology, Phenomenology, and the Sciences of Mind. Cambridge, MA: Belknap Press, 2007. Trippi, Joe. The Revolution Will Not Be Televised. New York: ReganBooks, 2004. Underwood, Doug. When MBA’s Rule the Newsroom. New York: Columbia University Press, 1993. Wark, McKenzie. Virtual Geography: Living with Global Media Events. Bloomington IN: Indiana UP, 1994. Wolfe, Tom, and E.W. Johnson. The New Journalism. New York: Harper & Row, 1973. Citation reference for this article MLA Style Burns, Alex. "Select Issues with New Media Theories of Citizen Journalism." M/C Journal 10.6/11.1 (2008). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0804/10-burns.php>. APA Style Burns, A. (Apr. 2008) "Select Issues with New Media Theories of Citizen Journalism," M/C Journal, 10(6)/11(1). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0804/10-burns.php>.

“Journalists have to begin a new type of journalism, sometimes being the guide on the side of the civic conversation as well as the filter and gatekeeper.” (Kolodzy 218) “In many respects, citizen journalism is simply public journalism removed from the journalism profession.” (Barlow 181) 1. Citizen Journalism — The Latest Innovation? New Media theorists such as Dan Gillmor, Henry Jenkins, Jay Rosen and Jeff Howe have recently touted Citizen Journalism (CJ) as the latest innovation in 21st century journalism. “Participatory journalism” and “user-driven journalism” are other terms to describe CJ, which its proponents argue is a disruptive innovation (Christensen) to the agenda-setting media institutions, news values and “objective” reportage. In this essay I offer a “contrarian” view, informed by two perspectives: (1) a three-stage model of theory-building (Carlile & Christensen) to evaluate the claims made about CJ; and (2) self-reflexive research insights (Etherington) from editing the US-based news site Disinformation between November 1999 and February 2008. New media theories can potentially create “cognitive dissonance” (Festinger) when their explanations of CJ practices are compared with what actually happens (Feyerabend). First I summarise Carlile & Christensen’s model and the dangers of “bad theory” (Ghoshal). Next I consider several problems in new media theories about CJ: the notion of ‘citizen’, new media populism, parallels in event-driven and civic journalism, and mergers and acquisitions. Two ‘self-reflexive’ issues are considered: ‘pro-ams’ or ‘professional amateurs’ as a challenge to professional journalists, and CJ’s deployment in new media operations and production environments. Finally, some exploratory questions are offered for future researchers. 2. An Evaluative Framework for New Media Theories on Citizen Journalism Paul Carlile and Clayton M. Christensen’s model offers one framework with which to evaluate new media theories on CJ. This framework is used below to highlight select issues and gaps in CJ’s current frameworks and theories. Carlile & Christensen suggest that robust theory-building emerges via three stages: Descriptive, Categorisation and Normative (Carlile & Christensen). There are three sub-stages in Descriptive theory-building; namely, the observation of phenomena, inductive classification into schemas and taxonomies, and correlative relationships to develop models (Carlile & Christensen 2-5). Once causation is established, Normative theory evolves through deductive logic which is subject to Kuhnian paradigm shifts and Popperian falsifiability (Carlile & Christensen 6). Its proponents situate CJ as a Categorisation or new journalism agenda that poses a Normative challenged and Kuhnian paradigm shift to traditional journalism. Existing CJ theories jump from the Descriptive phase of observations like “smart mobs” in Japanese youth subcultures (Rheingold) to make broad claims for Categorisation such as that IndyMedia, blogs and wiki publishing systems as new media alternatives to traditional media. CJ theories then underpin normative beliefs, values and worldviews. Correlative relationships are also used to differentiate CJ from the demand side of microeconomic analysis, from the top-down editorial models of traditional media outlets, and to adopt a vanguard stance. To support this, CJ proponents cite research on emergent collective behaviour such as the “wisdom of crowds” hypothesis (Surowiecki) or peer-to-peer network “swarms” (Pesce) to provide scientific justification for their Normative theories. However, further evaluative research is needed for three reasons: the emergent collective behaviour hypothesis may not actually inform CJ practices, existing theories may have “correlation not cause” errors, and the link may be due to citation network effects between CJ theorists. Collectively, this research base also frames CJ as an “ought to” Categorisation and then proceeds to Normative theory-building (Carlile & Christensen 7). However, I argue below that this Categorisation may be premature: its observations and correlative relationships might reinforce a ‘weak’ Normative theory with limited generalisation. CJ proponents seem to imply that it can be applied anywhere and under any condition—a “statement of causality” that almost makes it a fad (Carlile & Christensen 8). CJ that relies on Classification and Normative claims will be problematic without a strong grounding in Descriptive observation. To understand what’s potentially at stake for CJ’s future consider the consider the parallel debate about curricula renewal for the Masters of Business Administration in the wake of high-profile corporate collapses such as Enron, Worldcom, HIH and OneTel. The MBA evolved as a sociological and institutional construct to justify management as a profession that is codified, differentiated and has entry barriers (Khurana). This process might partly explain the pushback that some media professionals have to CJ as one alternative. MBA programs faced criticism if they had student cohorts with little business know-how or experiential learning (Mintzberg). Enron’s collapse illustrated the ethical dilemmas and unintended consequences that occurred when “bad theories” were implemented (Ghoshal). Professional journalists are aware of this: MBA-educated managers challenged the “craft” tradition in the early 1980s (Underwood). This meant that journalism’s ‘self-image’ (Morgan; Smith) is intertwined with managerial anxieties about media conglomerates in highly competitive markets. Ironically, as noted below, Citizen Journalists who adopt a vanguard position vis-a-vis media professionals step into a more complex game with other players. However, current theories have a naïve idealism about CJ’s promise of normative social change in the face of Machiavellian agency in business, the media and politics. 3. Citizen Who? Who is the “citizen” in CJ? What is their self-awareness as a political agent? CJ proponents who use the ‘self-image’ of ‘citizen’ draw on observations from the participatory vision of open source software, peer-to-peer networks, and case studies such as Howard Dean’s 2004 bid for the Democrat Party nominee in the US Presidential election campaign (Trippi). Recent theorists note Alexander Hamilton’s tradition of civic activism (Barlow 178) which links contemporary bloggers with the Federalist Papers and early newspaper pamphlets. One unsurfaced assumption in these observations and correlations is that most bloggers will adopt a coherent political philosophy as informed citizens: a variation on Lockean utilitarianism, Rawlsian liberalism or Nader consumer activism. To date there is little discussion about how political philosophy could deepen CJ’s ‘self-image’: how to critically evaluate sources, audit and investigation processes, or strategies to deal with elites, deterrence and power. For example, although bloggers kept Valerie Plame’s ‘outing’ as a covert intelligence operative highly visible in the issues-attention cycle, it was agenda-setting media like The New York Times who the Bush Administration targeted to silence (Pearlstine). To be viable, CJ needs to evolve beyond a new media populism, perhaps into a constructivist model of agency, norms and social change (Finnemore). 4. Citizen Journalism as New Media Populism Several “precursor trends” foreshadowed CJ notably the mid-1990s interest in “cool-hunting” by new media analysts and subculture marketeers (Gibson; Gladwell). Whilst this audience focus waned with the 1995-2000 dotcom bubble it resurfaced in CJ and publisher Tim O’Reilly’s Web 2.0 vision. Thus, CJ might be viewed as new media populism that has flourished with the Web 2.0 boom. Yet if the boom becomes a macroeconomic bubble (Gross; Spar) then CJ could be written off as a “silver bullet” that ultimately failed to deliver on its promises (Brooks, Jr.). The reputations of uncritical proponents who adopted a “true believer” stance would also be damaged (Hoffer). This risk is evident if CJ is compared with a parallel trend that shares its audience focus and populist view: day traders and technical analysts who speculate on financial markets. This parallel trend provides an alternative discipline in which the populism surfaced in an earlier form (Carlile & Christensen 12). Fidelity’s Peter Lynch argues that stock pickers can use their Main Street knowledge to beat Wall Street by exploiting information asymmetries (Lynch & Rothchild). Yet Lynch’s examples came from the mid-1970s to early 1980s when indexed mutual fund strategies worked, before deregulation and macroeconomic volatility. A change in the Web 2.0 boom might similarly trigger a reconsideration of Citizen Journalism. Hedge fund maven Victor Niederhoffer contends that investors who rely on technical analysis are practicing a Comtean religion (Niederhoffer & Kenner 72-74) instead of Efficient Market Hypothesis traders who use statistical arbitrage to deal with ‘random walks’ or Behavioural Finance experts who build on Amos Tversky and Daniel Kahneman’s Prospect Theory (Kahneman & Tversky). Niederhoffer’s deeper point is that technical analysts’ belief that the “trend is your friend” is no match for the other schools, despite a mini-publishing industry and computer trading systems. There are also ontological and epistemological differences between the schools. Similarly, CJ proponents who adopt a ‘Professional Amateur’ or ‘Pro-Am’ stance (Leadbeater & Miller) may face a similar gulf when making comparisons with professional journalists and the production environments in media organisations. CJ also thrives as new media populism because of institutional vested interests. When media conglomerates cut back on cadetships and internships CJ might fill the market demand as one alternative. New media programs at New York University and others can use CJ to differentiate themselves from “hyperlocal” competitors (Christensen; Slywotzky; Christensen, Curtis & Horn). This transforms CJ from new media populism to new media institution. 5. Parallels: Event-driven & Civic Journalism For new media programs, CJ builds on two earlier traditions: the Event-driven journalism of crises like the 1991 Gulf War (Wark) and the Civic Journalism school that emerged in the 1960s social upheavals. Civic Journalism’s awareness of minorities and social issues provides the character ethic and political philosophy for many Citizen Journalists. Jay Rosen and others suggest that CJ is the next-generation heir to Civic Journalism, tracing a thread from the 1968 Chicago Democratic Convention to IndyMedia’s coverage of the 1999 “Battle in Seattle” (Rosen). Rosen’s observation could yield an interesting historiography or genealogy. Events such as the Southeast Asian tsunami on 26 December 2004 or Al Qaeda’s London bombings on 7 July 2005 are cited as examples of CJ as event-driven journalism and “pro-am collaboration” (Kolodzy 229-230). Having covered these events and Al Qaeda’s attacks on 11th September 2001, I have a slightly different view: this was more a variation on “first responder” status and handicam video footage that journalists have sourced for the past three decades when covering major disasters. This different view means that the “salience of categories” used to justify CJ and “pro-am collaboration” these events does not completely hold. Furthermore, when Citizen Journalism proponents tout Flickr and Wikipedia as models of real-time media they are building on a broader phenomenon that includes CNN’s Gulf War coverage and Bloomberg’s dominance of financial news (Loomis). 6. The Mergers & Acquisitions Scenario CJ proponents often express anxieties about the resilience of their outlets in the face of predatory venture capital firms who initiate Mergers & Acquisitions (M&A) activities. Ironically, these venture capital firms have core competencies and expertise in the event-driven infrastructure and real-time media that CJ aspires to. Sequoia Capital and other venture capital firms have evaluative frameworks that likely surpass Carlile & Christensen in sophistication, and they exploit parallels, information asymmetries and market populism. Furthermore, although venture capital firms such as Union Street Ventures have funded Web 2.0 firms, they are absent from the explanations of some theorists, whose examples of Citizen Journalism and Web 2.0 success may be the result of survivorship bias. Thus, the venture capital market remains an untapped data source for researchers who want to evaluate the impact of CJ outlets and institutions. The M&A scenario further problematises CJ in several ways. First, CJ is framed as “oppositional” to traditional media, yet this may be used as a stratagem in a game theory framework with multiple stakeholders. Drexel Burnham Lambert’s financier Michael Milken used market populism to sell ‘high-yield’ or ‘junk’ bonds to investors whilst disrupting the Wall Street establishment in the late 1980s (Curtis) and CJ could fulfil a similar tactical purpose. Second, the M&A goal of some Web 2.0 firms could undermine the participatory goals of a site’s community if post-merger integration fails. Jason Calacanis’s sale of Weblogs, Inc to America Online in 2005 and MSNBC’s acquisition of Newsvine on 5 October 2007 (Newsvine) might be success stories. However, this raises issues of digital “property rights” if you contribute to a community that is then sold in an M&A transaction—an outcome closer to business process outsourcing. Third, media “buzz” can create an unrealistic vision when a CJ site fails to grow beyond its start-up phase. Backfence.com’s demise as a “hyperlocal” initiative (Caverly) is one cautionary event that recalls the 2000 dotcom crash. The M&A scenarios outlined above are market dystopias for CJ purists. The major lesson for CJ proponents is to include other market players in hypotheses about causation and correlation factors. 7. ‘Pro-Ams’ & Professional Journalism’s Crisis CJ emerged during a period when Professional Journalism faced a major crisis of ‘self-image’. The Demos report The Pro-Am Revolution (Leadbeater & Miller) popularised the notion of ‘professional amateurs’ which some CJ theorists adopt to strengthen their categorisation. In turn, this triggers a response from cultural theorists who fear bloggers are new media’s barbarians (Keen). I concede Leadbeater and Miller have identified an important category. However, how some CJ theorists then generalise from ‘Pro-Ams’ illustrates the danger of ‘weak’ theory referred to above. Leadbeater and Miller’s categorisation does not really include a counter-view on the strengths of professionals, as illustrated in humanistic consulting (Block), professional service firms (Maister; Maister, Green & Galford), and software development (McConnell). The signs of professionalism these authors mention include a commitment to learning and communal verification, mastery of a discipline and domain application, awareness of methodology creation, participation in mentoring, and cultivation of ethical awareness. Two key differences are discernment and quality of attention, as illustrated in how the legendary Hollywood film editor Walter Murch used Apple’s Final Cut Pro software to edit the 2003 film Cold Mountain (Koppelman). ‘Pro-Ams’ might not aspire to these criteria but Citizen Journalists shouldn’t throw out these standards, either. Doing so would be making the same mistake of overconfidence that technical analysts make against statistical arbitrageurs. Key processes—fact-checking, sub-editing and editorial decision-making—are invisible to the end-user, even if traceable in a blog or wiki publishing system, because of the judgments involved. One post-mortem insight from Assignment Zero was that these processes were vital to create the climate of authenticity and trust to sustain a Citizen Journalist community (Howe). CJ’s trouble with “objectivity” might also overlook some complexities, including the similarity of many bloggers to “noise traders” in financial markets and to op-ed columnists. Methodologies and reportage practices have evolved to deal with the objections that CJ proponents raise, from New Journalism’s radical subjectivity and creative non-fiction techniques (Wolfe & Johnson) to Precision Journalism that used descriptive statistics (Meyer). Finally, journalism frameworks could be updated with current research on how phenomenological awareness shapes our judgments and perceptions (Thompson). 8. Strategic Execution For me, one of CJ’s major weaknesses as a new media theory is its lack of “rich description” (Geertz) about the strategic execution of projects. As Disinfo.com site editor I encountered situations ranging from ‘denial of service’ attacks and spam to site migration, publishing systems that go offline, and ensuring an editorial consistency. Yet the messiness of these processes is missing from CJ theories and accounts. Theories that included this detail as “second-order interactions” (Carlile & Christensen 13) would offer a richer view of CJ. Many CJ and Web 2.0 projects fall into the categories of mini-projects, demonstration prototypes and start-ups, even when using a programming language such as Ajax or Ruby on Rails. Whilst the “bootstrap” process is a benefit, more longitudinal analysis and testing needs to occur, to ensure these projects are scalable and sustainable. For example, South Korea’s OhmyNews is cited as an exemplar that started with “727 citizen reporters and 4 editors” and now has “38,000 citizen reporters” and “a dozen editors” (Kolodzy 231). How does OhmyNews’s mix of hard and soft news change over time? Or, how does OhmyNews deal with a complex issue that might require major resources, such as security negotiations between North and South Korea? Such examples could do with further research. We need to go beyond “the vision thing” and look at the messiness of execution for deeper observations and counterintuitive correlations, to build new descriptive theories. 9. Future Research This essay argues that CJ needs re-evaluation. Its immediate legacy might be to splinter ‘journalism’ into micro-trends: Washington University’s Steve Boriss proclaims “citizen journalism is dead. Expert journalism is the future.” (Boriss; Mensching). The half-lives of such micro-trends demand new categorisations, which in turn prematurely feeds the theory-building cycle. Instead, future researchers could reinvigorate 21st century journalism if they ask deeper questions and return to the observation stage of building descriptive theories. In closing, below are some possible questions that future researchers might explore: Where are the “rich descriptions” of journalistic experience—“citizen”, “convergent”, “digital”, “Pro-Am” or otherwise in new media?How could practice-based approaches inform this research instead of relying on espoused theories-in-use?What new methodologies could be developed for CJ implementation?What role can the “heroic” individual reporter or editor have in “the swarm”?Do the claims about OhmyNews and other sites stand up to longitudinal observation?Are the theories used to justify Citizen Journalism’s normative stance (Rheingold; Surowiecki; Pesce) truly robust generalisations for strategic execution or do they reflect the biases of their creators?How could developers tap the conceptual dimensions of information technology innovation (Shasha) to create the next Facebook, MySpace or Wikipedia? References Argyris, Chris, and Donald Schon. Theory in Practice. 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