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Journal articles on the topic 'Audience behavior'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

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1

Pinelli, Federica, Lila Davachi, and E. Tory Higgins. "Shared Reality Effects of Tuning Messages to Multiple Audiences." Social Cognition 40, no. 2 (2022): 172–83. http://dx.doi.org/10.1521/soco.2022.40.2.172.

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Our study explores how communicating with audiences who hold opposite opinions about a target person can lead to a biased recall of the target's behaviors depending on whom a shared reality is created with. By extending the standard “saying-is-believing” paradigm to the case of two audiences with opposite attitudes toward a target person, we found that communicators evaluatively tune their message to the attitude of each audience. Still, their later recall of the target's behavior is biased toward the audience's attitude only for the audience with whom they created a shared reality. Shared rea

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Li, Xi, Runzhe Yu, and Xinwei Su. "Environmental Beliefs and Pro-Environmental Behavioral Intention of an Environmentally Themed Exhibition Audience: The Mediation Role of Exhibition Attachment." SAGE Open 11, no. 2 (2021): 215824402110279. http://dx.doi.org/10.1177/21582440211027966.

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Many scholars have focused on the role of exhibitions in business promotion, and numerous studies have been conducted. The exhibition may influence the audience’s behaviors through the dissemination of information and ideas, but few researchers have looked into this further. There is a distinct lack of research on the process of exhibition influencing people’s behavioral intentions. Based on the belief–emotion–norm theoretical model, this study integrates environmental beliefs, exhibition attachment, and an audience’s environmental behavior intentions into a research model to explain how the e

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Hutton, Alison, Steve Brown, and Naomi Verdonk. "Exploring Culture: Audience Predispositions and Consequent Effects on Audience Behavior in a Mass-Gathering Setting." Prehospital and Disaster Medicine 28, no. 3 (2013): 292–97. http://dx.doi.org/10.1017/s1049023x13000228.

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AbstractIntroductionThe purpose of this critical review is to look at the current literature regarding mass gatherings and to create further understanding of this area with a particular focus on what the audience brings with them to the event, particularly in a planned event with a cultural theme or focus. Through an understanding of these predispositions and consequent effects on audience behavior in a mass-gathering setting, a more complete understanding of motivation factors of crowds and audiences can also be found.MethodsA critical review of mass-gathering literature was undertaken by sea

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Strekalova, Yulia A. "Health Risk Information Engagement and Amplification on Social Media." Health Education & Behavior 44, no. 2 (2016): 332–39. http://dx.doi.org/10.1177/1090198116660310.

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Emerging pandemics call for unique health communication and education strategies in which public health agencies need to satisfy the public’s information needs about possible risks while preventing risk exaggeration and dramatization. As a route to providing a framework for understanding public information behaviors in response to an emerging pandemic, this study examined the characteristics of communicative behaviors of social media audiences in response to Ebola outbreak news. Grounded in the social amplification of risks framework, this study adds to an understanding of information behavior

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Mero, Neal P., Rebecca M. Guidice, and Amy L. Brownlee. "Accountability in a Performance Appraisal Context: The Effect of Audience and Form of Accounting on Rater Response and Behavior." Journal of Management 33, no. 2 (2007): 223–52. http://dx.doi.org/10.1177/0149206306297633.

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This study explored how context influences accountability in a performance appraisal context. Results demonstrate that audience characteristics influence rating quality, as raters accountable to higher status or mixed-status audiences provided more accurate ratings, whereas those accountable to a lower status audience provided more inflated ratings. Participant note taking also mediated the relationship between accountability to higher status or mixed-status audiences and rating accuracy. Raters required to account for ratings in person as opposed to in writing were more accurate when accounta

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Cattrysse, Patrick. "Cultural dimensions and an intercultural study of narratorial behavior." Journal of Internationalization and Localization 3, no. 2 (2016): 113–32. http://dx.doi.org/10.1075/jial.3.2.01cat.

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This paper introduces the concept of ‘cultural dimension’ as developed in intercultural communication, into the field of intercultural narrative studies. Since cultural dimensions describe and explain social human behavior, the question emerges whether they can also help to study narratorial behavior. If so, cultural dimensions may assist scholars to study the cultural localization of global values in narratives. When conceiving of narrative as the representation of characters acting in situations, one may distinguish two levels of narrative behavior: the level of character behavior, i.e. the

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Masip, Pere, Javier Guallar, Jaume Suau, Carlos Ruiz-Caballero, and Miquel Peralta. "News and social networks: audience behavior." El Profesional de la Información 24, no. 4 (2015): 363. http://dx.doi.org/10.3145/epi.2015.jul.02.

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Pertaub, David-Paul, Mel Slater, and Chris Barker. "An Experiment on Public Speaking Anxiety in Response to Three Different Types of Virtual Audience." Presence: Teleoperators and Virtual Environments 11, no. 1 (2002): 68–78. http://dx.doi.org/10.1162/105474602317343668.

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This paper describes an experiment to assess the anxiety responses of people giving 5 min. presentations to virtual audiences consisting of eight male avatars. There were three different types of audience behavior: an emotionally neutral audience that remained static throughout the talk, a positive audience that exhibited friendly and appreciative behavior towards the speaker, and a negative audience that exhibited hostile and bored expressions throughout the talk. A second factor was immersion: half of the forty subjects experienced the virtual seminar room through a head-tracked, head-mounte

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Sowjanya, S., and R. Vijaya. "The Behavior of the Television Audience by TV Rating with Social Networks." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (2018): 1–4. http://dx.doi.org/10.31142/ijtsrd12883.

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Dvir-Gvirsman, Shira. "Media audience homophily: Partisan websites, audience identity and polarization processes." New Media & Society 19, no. 7 (2016): 1072–91. http://dx.doi.org/10.1177/1461444815625945.

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The study suggests that media consumers favor certain websites not only due to their content but also due to their audience. A new concept is introduced: “audience homophily,” which describes one’s preference for partisan media websites catering to a homogeneous, likeminded consumership. This attraction is explained in terms of the need for self-consistency, and I suggest that over time such behavior will polarize political identity through a spiral of reinforcement. Based on both a survey-experiment ( N = 300) and a panel study combined with web-tracking technology that recorded online-exposu

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Wilson, Mary Katherine, Sarah Marczynski, and Elizabeth O’Brien. "Ethical Behavior of the Classical Music Audience." Ethical Human Psychology and Psychiatry 16, no. 2 (2014): 120–26. http://dx.doi.org/10.1891/1559-4343.16.2.120.

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The purpose of this research is to gain a better understanding of expected ethics of audience behavior during a classical music performance. Through a better understanding of cultural identities and practices of the classical music audience, symphony organizations may be able to more closely align audience expectations and the socialization frameworks that are present throughout the classical music experience. The researchers engaged in an ethnographic qualitative research approach in this study. Specific to this study, the researchers were engaging in gaining a greater understanding of classi

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Maor, Moshe. "Missing Areas in the Bureaucratic Reputation Framework." Politics and Governance 4, no. 2 (2016): 80–90. http://dx.doi.org/10.17645/pag.v4i2.570.

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Drawing on insights from social networks, social cognition and the study of emotions, this conceptual article offers a set of ideas and a series of predictions on how systematic variation in two sets of relationships may bear on agency behavior. The first is the agency-audience relationship which revolves around how and what multiple audiences think about public agencies, how these thoughts impact upon agency behavior, how information regarding this behavior is transformed within multiple audiences and how it influences audience memory and behavior regarding that agency. The second is the rela

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Webster, James G. "Audience Behavior in the New Media Environment." Journal of Communication 36, no. 3 (1986): 77–91. http://dx.doi.org/10.1111/j.1460-2466.1986.tb01439.x.

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14

Heo, Jeakang, Yongjune Kim, and Jinzhe Yan. "Sustainability of Live Video Streamer’s Strategies: Live Streaming Video Platform and Audience’s Social Capital in South Korea." Sustainability 12, no. 5 (2020): 1969. http://dx.doi.org/10.3390/su12051969.

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Live streamers’ power and attraction influence consumer behavior. This study focuses on streamer-central formed social capital and the relationship between streamers and audiences on live streaming video platforms (LSVP). First, we explored the impact of trust, norm of reciprocity, and network on social capital formation. Second, we investigated the effect of social capital on streamers’ attributes (attractiveness, expertise, and trustworthiness) and on the audience’s social capital formation. The main findings show that trust and network positively affect social capital. Social capital increa

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Cendra, Romi. "PENGARUH MENONTON PERTANDINGAN SEPAKBOLA DI TELEVISI TERHADAP PERILAKU SOSIAL ANAK DALAM BERMAIN SEPAKBOLA." Gelanggang Pendidikan Jasmani Indonesia 1, no. 1 (2017): 56. http://dx.doi.org/10.17977/um040v1i1p56-62.

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Abstract: This study aimed to determine the effect of soccer matches on television to the social behavior of children in playing football. The research method used is ex post facto with causal-comparative research design that compares the heavy audience and light audiences. The sample in this research is SMAN 4 Garut Garut Regency West Java Province consists of 21 heavy viewers and 21 light viewers selected by purposive sampling. The results of data analysis can be concluded that the heavy audience ofsoccer games on television influence the social behavior of children in playing soccer with th

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Salminen, Simo. "The Effect of the Audience on the Home Advantage." Perceptual and Motor Skills 76, no. 3_suppl (1993): 1123–28. http://dx.doi.org/10.2466/pms.1993.76.3c.1123.

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According to a social psychological model for the home advantage, a supportive audience encourages the home team to play up to potential, while an unsupportive audience has the opposite effect. The audience's biased behavior results in an increase in penalties on the visiting team. The model was tested by conducting a content analysis of 56 matches shown on Finnish television between July 1984 and March 1986. The content analysis of each match registered the audience's clear reactions ( N = 126), goals, and penalties over a 5-minute playing time. The results did not confirm our theoretical mod

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Cheng, Tania, Danielle Kathryn Woon, and Jennifer K. Lynes. "The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors." Social Marketing Quarterly 17, no. 2 (2011): 48–62. http://dx.doi.org/10.1080/15245004.2011.570859.

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The use of message framing, a technique that shapes perceptions of the outcomes of the promoted behavior, in combination with a specific target audience can substantially enhance the success of social marketing campaigns. Although the persuasive effects of message framing have been widely publicized in the field of social and cognitive psychology, there is a surprising dearth in the literature regarding the role of message framing as a strategy within the context of social marketing to influence environmentally sustainable behaviors. This article provides an overview of the main principles of

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Granzin, Kent L., and E. K. Valentin. "Target Marketing To Newscast Audiences: An Exploratory Segmentation Analysis." Journal of Applied Business Research (JABR) 5, no. 2 (2011): 84. http://dx.doi.org/10.19030/jabr.v5i2.6365.

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To evaluate the efficacy of any television show as an advertising vehicle or the effectiveness of sponsors promotional messages, managerially useful ways of depicting audience segments must be found. Results from this exploratory investigation into characterizations of audiences of locally-produced news programs suggest sponsors should consider measures of viewers interests, opinions, and behaviors, as well as receptivity to various program attributes. Viewing behavior patterns also may be informative. But demographics, despite their popularity, seem of little value.

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Morris, Lucinda, Steve Wilson, and Walton Kelly. "Methods of conducting effective outreach to private well owners – a literature review and model approach." Journal of Water and Health 14, no. 2 (2015): 167–82. http://dx.doi.org/10.2166/wh.2015.081.

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Educational outreach programs have the potential to increase the occurrence of private well testing and maintenance behaviors, but are not always able to successfully engage the intended audience and overcome their barriers to change. We conducted a review of literature regarding behavior change and risk communication to identify common barriers to private well stewardship and motivational strategies to encourage change, as well as best practices for communicating with well owners. Results indicated that no specific strategy will be appropriate for all audiences, as different groups of well ow

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20

Chen, Chunyan. "Discussion on the Generation and Incorporation of Female Subjects in Mirror Double Heroine Films." Scientific and Social Research 3, no. 4 (2021): 175–80. http://dx.doi.org/10.36922/ssr.v3i4.1218.

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In recent years, films with two female heroines appear frequently. The two female heroines mirror each other and construct the blooming subject in observation. Through the plot of rebellious girl’s death, the film makes the subject become a visible social subject in submission. This plot setting reflects the existence of discipline power in the film. Power marks a specific behavior as “deviant,” and relies on the public display of the punishment of deviant, as well as realizes the repeated indoctrination of discipline code in the audience through the reuse of the audience’s desire of “to be.”

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Webster, James G., and Shu-Fang Lin. "The Internet Audience: Web Use as Mass Behavior." Journal of Broadcasting & Electronic Media 46, no. 1 (2002): 1–12. http://dx.doi.org/10.1207/s15506878jobem4601_1.

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22

Do Kyun Kim, Arvind Singhal, Toru Hanaki, Jennifer Dunn, Ketan Chitnis, and Min Wha Han. "Television Drama, Narrative Engagement and Audience Buying Behavior." International Communication Gazette 71, no. 7 (2009): 595–611. http://dx.doi.org/10.1177/1748048509341894.

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23

Ferreira, Raquel Marques Carriço. "Media effects on the audience attitudes and behavior." Matrizes 8, no. 1 (2014): 255. http://dx.doi.org/10.11606/issn.1982-8160.v8i1p255-269.

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24

Phalen, Patricia F., and Richard V. Ducey. "Audience Behavior in the Multi-Screen “Video-Verse”." International Journal on Media Management 14, no. 2 (2012): 141–56. http://dx.doi.org/10.1080/14241277.2012.657811.

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DIRSEHAN, Taskin, Ahmet TOKLU, Dogukan EDIS, Mert USTUNDAG, and Gulnur ONKOL. "EXPLORING STREAM CHARACTERISTICS IN GAMING AUDIENCE WATCHING BEHAVIOR." Journal of Global Strategic Management 15, no. 2 (2023): 133–46. http://dx.doi.org/10.20460/jgsm.2022.307.

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Nelson, Jacob L., and James G. Webster. "The Myth of Partisan Selective Exposure: A Portrait of the Online Political News Audience." Social Media + Society 3, no. 3 (2017): 205630511772931. http://dx.doi.org/10.1177/2056305117729314.

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Many assume that in a digital environment with a wide range of ideologically tinged news outlets, partisan selective exposure to like-minded speech is pervasive and a primary cause of political polarization. Yet, partisan selective exposure research tends to stem from experimental or self-reported data, which limits the applicability of their findings in a high-choice media environment. We explore observed online audience behavior data to present a portrait of the actual online political news audience. We find that this audience frequently navigates to news sites from Facebook, and that it con

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Wiharyanti, Theresia Ratna, Totok Sumaryanto Florentinus, and Udi Utomo. "Aesthetic Response of Audiences’ Behavior of Dangdut Koplo Music Performance." Harmonia: Journal of Arts Research and Education 20, no. 2 (2020): 205–12. http://dx.doi.org/10.15294/harmonia.v20i2.28059.

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Dangdut Koplo music performances are favored and watched by the public. This is able to generate an aesthetic response of the audiences, which is shown by their behavior. This study aims to examine the aesthetic response of audience behavior of dangdut koplo music performances in Pekalongan. This research uses qualitative methods, data collection using observation, interview, and document study techniques. Data analysis procedures used data reduction, data presentation, and data verification. The validity of the data used is triangulation, data sources, and theory. The results showed that the

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Navar-Gill, Annemarie. "From Strategic Retweets to Group Hangs: Writers’ Room Twitter Accounts and the Productive Ecosystem of TV Social Media Fans." Television & New Media 19, no. 5 (2017): 415–30. http://dx.doi.org/10.1177/1527476417728376.

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In the current participatory television environment, social media serves both a social backchannel for interactions between audience members and a direct line of communication between audiences and production. Because audience activity on social media becomes part of the media brand, it is a priority for the industry to achieve some level of control/influence on that activity. In this article, I discuss writers’ room Twitter accounts as a space used to model and reinforce fan behavior that serves industry interests, arguing that these accounts serve industry needs through the behaviors they pr

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Terskikh, Marina V. "Audience attitude to the provocative advertising: criteria for assessing communicative effectiveness." Neophilology, no. 21 (2020): 201–12. http://dx.doi.org/10.20310/2587-6953-2020-6-21-201-212.

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We consider the parameters of assessing the communicative effectiveness of video advertising: mind share (study of the tonality of the audience “posts” on social networks and identification of negative/positive), engagement (audience engagement, total number of user reactions), reach (coverage). The purpose of the study is to analyze the relationship of consumer audiences to video advertising that destroy/transform stereotypical gender images. Advertising is a powerful factor in the gender socialization of an individual: it affects the consumer and through advertising images represents the mod

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Jia, Keliang, and Zhinuo Li. "Study on the Influential Factors of Micro-blog Forwarding." E3S Web of Conferences 253 (2021): 03014. http://dx.doi.org/10.1051/e3sconf/202125303014.

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The secondary forwarding of micro-blog can realize the fission transmission of micro-blog information, so the researches on Influential Factors of micro-blog retweeting has become a research hotspot of current scholars. Based on Lasswell’s 5W model, this paper comprehensively analyzes the factors influencing micro-blog forwarding from the standpoint of disseminator, content, channel and audience, and puts forward 16 research hypotheses, then constructs an influential factors model of micro-blog retweeting, and finally verifies the hypothesis based on binary logistic regression analysis model.

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Aziz al-Quraishi, Zuhair Abbas, and Shaker Nima Harz Alaak. "The role of television in activating the behavior of recreational tourists in the city of Baghdad." Iraqi Administrative Sciences Journal 1, no. 1 (2017): 246–84. http://dx.doi.org/10.33013/iqasj.v1n1y2017.pp246-284.

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TV is considered the strongest media in comparison with other means, therefore, its effects were and are still the strongest in human and his social, economic, purchasing and tourist behaviors. Studies emphasized the importance of TV and its distinct from other traditional media, in that it can mix between the picture, voice and motion in a more perfected way through color, shape and motion as well as it made the audience watch what is going on in the world directly. It also employed the rest of traditional communication means for its interest, in that it became a new means for information, re

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Azhari, Salma Muthia, Tina Hayati Dahlan, and Muhamad Areiz Musthofa. "IMAGINARY AUDIENCE, PERSONAL FABLE, DAN PERILAKU AGRESI REMAJA." JURNAL PSIKOLOGI INSIGHT 3, no. 2 (2019): 32–42. http://dx.doi.org/10.17509/insight.v3i2.22343.

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This study aimed to identify the predictions of imaginary audience and personal fable to the aggression behavior of adolescents in the city of Bandung. Participants of the study were 395 adolescents that range 13-18 years old, selected by cluster random sampling techniques. The research data was collected by the New Imaginary Audience Scale (NIAS), the New Personal Fable Scale (NPFS), and the Buss-Perry Aggression Questionnaire that had been adapted into Indonesian. Processing data research using simple and multiple linear regression analysis. The results of this study indicate that there was

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Hinami, Ryota, and Shin'ichi Satoh. "Audience Behavior Mining: Integrating TV Ratings with Multimedia Content." IEEE MultiMedia 24, no. 2 (2017): 44–54. http://dx.doi.org/10.1109/mmul.2017.25.

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Nelson, Jacob L., and Ryan F. Lei. "The Effect of Digital Platforms on News Audience Behavior." Digital Journalism 6, no. 5 (2017): 619–33. http://dx.doi.org/10.1080/21670811.2017.1394202.

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Groce, Stephen B., and John Lynxwiler. "The silent performance: Audience perceptions of musicians’ nonverbal behavior." Popular Music and Society 18, no. 1 (1994): 105–21. http://dx.doi.org/10.1080/03007769408591547.

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Spradlin, Joseph E. "Studying the Effects of the Audience on Verbal Behavior." Analysis of Verbal Behavior 3, no. 1 (1985): 5–9. http://dx.doi.org/10.1007/bf03392803.

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Hutton, Alison, Jamie Ranse, and Matthew Brendan Munn. "Developing Public Health Initiatives through Understanding Motivations of the Audience at Mass-Gathering Events." Prehospital and Disaster Medicine 33, no. 2 (2018): 191–96. http://dx.doi.org/10.1017/s1049023x18000067.

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AbstractThis report identifies what is known about audience motivations at three different mass-gathering events: outdoor music festivals, religious events, and sporting events. In light of these motivations, the paper discusses how these can be harnessed by the event organizer and Emergency Medical Services. Lastly, motivations tell what kinds of interventions can be used to achieve an understanding of audience characteristics and the opportunity to develop tailor-made programs to maximize safety and make long-lasting public health interventions to a particular “cohort” or event population. A

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Krainikova, Tetiana, Eduard Krainikov, and Tetiana Yezhyzhanska. "Media behavior of youth in the COVID-19 pandemic in Ukraine." Innovative Marketing 17, no. 1 (2021): 94–108. http://dx.doi.org/10.21511/im.17(1).2021.08.

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The COVID-19 pandemic and quarantine measures have transformed the media agenda. The aim of the study is to identify the behavioral characteristics of the youth news audience, which is formed in the context of COVID-19. To solve research tasks, from March 24 to April 5, 2020, an intelligence survey of young Ukrainians as news readers was conducted. 364 respondents aged from 18 to 29, living in different regions of Ukraine, answered the questions of the Google questionnaire. The results of the survey are qualitative in nature and highlight the trends that exist in the youth audience. According

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Choi, Hyangmi, Peter Bull, and Darren Reed. "Audience responses and the context of political speeches." Journal of Social and Political Psychology 4, no. 2 (2016): 601–22. http://dx.doi.org/10.5964/jspp.v4i2.618.

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Previous studies showed that cultural dimensions (individualism and collectivism) are related to audience behavior in responding to political speeches. However, this study suggests that speech context is an important issue to be considered in understanding speaker-audience interaction in political speeches. Forms of response, audience behavior, and response rates were analyzed in three speech contexts: acceptance speeches to nomination as political parties’ candidates for presidential election, presidential election campaign speeches, and presidential inauguration speeches in the Korean presid

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Cooper, Roger. "The status and future of audience duplication research: An assessment of ratings‐based theories of audience behavior." Journal of Broadcasting & Electronic Media 40, no. 1 (1996): 96–111. http://dx.doi.org/10.1080/08838159609364335.

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Ushkarev, Alexander A., Galina G. Gedovius, and Tatyana V. Petrushina. "Two Representations of the Moscow Art Theater Audience." Observatory of Culture 17, no. 5 (2020): 462–76. http://dx.doi.org/10.25281/2072-3156-2020-17-5-462-476.

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The technological revolution of recent decades has already brought art to the broadest masses, and the unexpected intervention of the pandemic has significantly accelerated the process of migration of theatrical art to the virtual space, causing the corresponding dynamics of the audience. What is the theater audience in the era of digitalization and the spread of alternative forms of cultural consumption? How does the theater build its relationship with the audience today? In search of answers, we conducted a series of sociological surveys of the Chekhov Moscow Art Theater’s audience — both at

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Cismaru, Magdalena, and Amanda Wuth. "Identifying and analyzing social marketing initiatives using a theory-based approach." Journal of Social Marketing 9, no. 4 (2019): 357–97. http://dx.doi.org/10.1108/jsocm-06-2018-0063.

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Purpose This paper aims to provide an example of how to review information and social-marketing initiatives using financial well-being as a case point. Design/methodology/approach Literature review and content analysis is used. The audience, channel, message, and evaluation framework is applied. Existent financial well-being initiatives are identified and selected, and further described and analysed in terms of their audience, channel, message and evaluation. The message is further discussed according to the transtheoretical model of change. Findings Most financial well-being campaigns focus o

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Charness, Gary, Luca Rigotti, and Aldo Rustichini. "Individual Behavior and Group Membership." American Economic Review 97, no. 4 (2007): 1340–52. http://dx.doi.org/10.1257/aer.97.4.1340.

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People who are members of a group and identify with it behave differently from people who perceive themselves as isolated individuals. This paper shows that group membership affects preferences over outcomes, and saliency of the group affects the perception of the environment. We manipulate the saliency of group membership by letting a player's own group watch as a passive audience as decisions are made, and/or by making part of the payoff common for members of the group. In contrast to the minimal-group paradigm, minimal groups alone do not affect behavior in our strategic environments. Howev

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Cummins, R. Glenn, and Zijian Gong. "Mediated Intra-Audience Effects in the Appreciation of Broadcast Sports." Communication & Sport 5, no. 1 (2016): 27–48. http://dx.doi.org/10.1177/2167479515593418.

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Despite its ubiquitous presence in mediated sports, the influence of in-stadium crowd response on media audiences has escaped inquiry. Considerable evidence from both within and beyond the context of sports suggests that a co-spectator’s behavior can generate “intra-audience effects” that enhance perceptions of and response to game events. To test this in the context of broadcast sports, an experiment was conducted whereby participants provided moment-to-moment evaluations of radio broadcasts of soccer where mediated spectator response was systematically altered. Results demonstrate mediated i

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OZERSKAYA, O. P. "CONSUMER BEHAVIOR IN THE ART MARKET. FEATURES OF FORMATION AND RESEARCH PROBLEMS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 1, no. 6 (2021): 53–60. http://dx.doi.org/10.36871/ek.up.p.r.2021.06.01.009.

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In the article the segmentation of the art market is presented according to various criteria: by mass audience, by periods of creation of works of art, by price categories. The necessity of a typology of the audience in the mass segment is substantiated. The practice of audience typology is considered. It is shown that the different nature of needs for goods and services, on the one hand, and for art objects, on the other, makes it necessary to adapt the classical economic methodology for the analysis of the art market and diagnosis of consumer behavior.

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46

Ksiazek, Thomas B. "A Network Analytic Approach to Understanding Cross-Platform Audience Behavior." Journal of Media Economics 24, no. 4 (2011): 237–51. http://dx.doi.org/10.1080/08997764.2011.626985.

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McDowell, Walter S., and Steven J. Dick. "Revealing a Double Jeopardy Effect in Radio Station Audience Behavior." Journal of Media Economics 18, no. 4 (2005): 271–84. http://dx.doi.org/10.1207/s15327736me1804_3.

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Forthofer, Melinda S., and Carol A. Bryant. "Using Audience-Segmentation Techniques to Tailor Health Behavior Change Strategies." American Journal of Health Behavior 24, no. 1 (2000): 36–43. http://dx.doi.org/10.5993/ajhb.24.1.6.

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Ryoo, Eun Chung, Hyunchul Ahn, and Jae Kyeong Kim. "The Audience Behavior-based Emotion Prediction Model for Personalized Service." Journal of Intelligence and Information Systems 19, no. 2 (2013): 73–85. http://dx.doi.org/10.13088/jiis.2013.19.2.073.

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50

Ziege, Madlen, Carmen Hennige-Schulz, Frauke Muecksch, et al. "A comparison of two methods to assess audience-induced changes in male mate choice." Current Zoology 58, no. 1 (2012): 84–94. http://dx.doi.org/10.1093/czoolo/58.1.84.

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Abstract Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior. Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented. This could be a male strategy to reduce sperm competition risk: interacting more equally with different females may be advantageous because rivals might copy mate choice decisions. In line with this hypothesis, a previous study found males to show a strong audience effect when being observed while exercising mate choice, but not when the rival was presented only bef

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