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1
Olsen, Christopher. "Theatre Audience Surveys: towards a Semiotic Approach." New Theatre Quarterly 18, no. 3 (August 2002): 261–75. http://dx.doi.org/10.1017/s0266464x02000349.
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Surveys are used to define an audience in a quantifiable way. Awareness of the typical gender, age, and income of their patrons, along with their rating of a theatre's facilities, help theatre producers to address an audience's needs. However, producers seldom explore the audience response to a specific performance – something that is difficult to quantify. Thus, the audience's interaction with the performance – whether with particular actors, the space configuration, or with fellow spectators – is neglected in favour of such demographics as age, income, and occupation. Christopher Olsen suggests that surveys handed out to audience members might benefit from a more qualitative approach based on semiotic analysis. He asked sixty professional theatres in the USA – ranging from major repertory institutions to small theatres targeting specific audiences – to send examples of recent audience surveys they have conducted. Using the surveys (of which the most extensive is reproduced in full), as a guide, he tabulates the most common questions asked, and offers examples of further survey questions guided by semiotic principles. Chris Olsen is currently an adjunct professor at Montgomery College and Shenandoah University in the Washington, DC, area. Having written his dissertation on the Arts Lab phenomenon in Britain during the late 1960s and early 1970s, he is now working on a book about the second wave of the Off-Off-Broadway movement in New York.
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Israel, Glenn D., and Jessica L. Gouldthorpe. "Savvy Survey #18: Group-Administered Surveys." EDIS 2016, no. 1 (February 16, 2016): 4. http://dx.doi.org/10.32473/edis-pd082-2015.
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This publication provides an overview of group-administered surveys as part of the Savvy Survey Series. Group-administered surveys are a great way to collect information from participants about the outcomes of an event or program. These kinds of surveys are best used for documenting short-term outcomes and can make use of an audience response system. This 4-page fact sheet details how to develop a group-administered questionnaire, how to use an audience response system, and how to prepare and implement the survey. Written by Glenn D. Israel and Jessica L. Gouldthorpe, and published by the Agricultural Education and Communication Department, December 2015. AEC412/PD082: The Savvy Survey #18: Group-Administered Surveys (ufl.edu)
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SEDGMAN, KIRSTY. "Audience Experience in an Anti-expert Age: A Survey of Theatre Audience Research." Theatre Research International 42, no. 3 (October 2017): 307–22. http://dx.doi.org/10.1017/s0307883317000608.
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Researchers who seek to capture and analyse audiences’ responses are facing a dilemma. In a political climate beleaguered by efforts to delegitimize expertise, what are the implications for a research tradition that seeks to understand cultural value from a range of diverse perspectives? In light of visibility generated by the 2009 publication of Helen Freshwater's Theatre & Audience and the subsequent launch in January 2017 of the international Network for Audience Research in the Performing Arts (iNARPA), the time seems ripe for a detailed critical overview of the audience studies discipline as it has been applied to theatre. In providing that survey, this article contends that the early decades of the new millennium have seen research into arts participation becoming trapped between two colliding agendas. Whereas on the one hand there is a growing pressure to celebrate cultural engagement in all its contradictory forms, there has on the other hand been a simultaneous imperative within the arts to push back against the encroaching de-hierarchization of cultural value beyond critical and scholarly perspectives. By revealing the potentials for and limitations of the field, this article queries how future audience research projects might productively investigate audience experience without diminishing the legitimacy of expert knowledge.
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Perry, Peter. "Biblical Performance Criticism: Survey and Prospects." Religions 10, no. 2 (February 18, 2019): 117. http://dx.doi.org/10.3390/rel10020117.
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Biblical Performance Criticism (BPC) analyzes communication events of biblical traditions for audiences. Every communication event of a tradition has four aspects: a communicator, traditions re-expressed, an audience, and a social situation. This essay surveys the history of BPC and its current prospects and points to the future work of developing a fine-grained theoretical foundation for its work. In the analytical mode, a scholar gathers and examines data from a past performance event to describe it, and its effects, in detail. In the heuristic mode, a performer presents a tradition to an audience in order to better understand its dynamics. In the practical mode, a person reflects on the performance of biblical traditions in daily life. In these ways, BPC reunites biblical scholarship fragmented by critical reduction, and bridges the academic and popular use of biblical traditions.
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Karlsen, Faltin, Vilde Schanke Sundet, Trine Syvertsen, and Espen Ytreberg. "Non-professional Activity on Television in a Time of Digitalisation." Nordicom Review 30, no. 1 (June 1, 2009): 19–36. http://dx.doi.org/10.1515/nor-2017-0136.
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Abstract This article presents an empirically based examination of how the Norwegian television industry incorporates audience activity and audience-generated material, and of how audiences respond to the opportunities presented. It explores three main research questions: First, how extensive is audience activity on television? Second, to what degree do different television activities correspond to familiar patterns of social stratification? And third, is there any evidence for the view that digital feedback channels, such as SMS and the Web, provide access to television for new groups of people? To investigate these questions, a case study of the Norwegian media market has been carried out, based on two data sets. The extent of audience activity is examined through a representative audience survey conducted during a period of two weeks in 2004. The second data set is a one-week survey of Norwegian television output on the six Norwegian-language channels in 2005.
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Wayker, Shritika. "Estimating Audience Engagement for Prediction: A Survey." International Journal for Research in Applied Science and Engineering Technology 7, no. 5 (May 31, 2019): 2446–49. http://dx.doi.org/10.22214/ijraset.2019.5405.
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Adelakun, Lateef Adekunle. "Local Media Going Global: Assessing Online Media Efficiency By Nigerian Audience Abroad." Jurnal Pengajian Media Malaysia 20, no. 1 (June 1, 2018): 15–26. http://dx.doi.org/10.22452/jpmm.vol20no1.2.
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The internet connectivity is projecting the opportunities upon which local mainstream news media (newspaper, radio and television) are reached globally. Even outside the comfort zones of the newspaper circulation as well as radio and Television spectrums, the internet makes a point of contact between the media and the audiences across borders. Assessing the purpose for media going global, which transcends reaching the audience outside the border-bound but accommodates the effort to meet up with the information needs of the international audience, constitutes the major objective of this study. A survey of the diaspora audience of Nigerian online media in Malaysia, UK, South Africa, and the US was conducted through online questionnaire. Sampling the opinions of the media audiences across frontier on whether the media globalisation enhances the quality and structure of media output, this study found out that despite the fact that the general audience assessment of the media was lamentable, the audience appraised newspapers for moving closer to the global prospect ahead TV and Radio. The audience rating of the online media efficiency was discussed on the tenet of media usage based on the information needs that compel gratification. The online access to mainstream media according to the audience remains a laudable innovation that upturns the media questionable outputs and narrows the wide gaps between the media and the audience as well as among the audiences.
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Nomikos, William G., and Nicholas Sambanis. "What is the mechanism underlying audience costs? Incompetence, belligerence, and inconsistency." Journal of Peace Research 56, no. 4 (June 11, 2019): 575–88. http://dx.doi.org/10.1177/0022343319839456.
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Audience cost theory posits that concern over the nation’s reputation pushes voters to sanction leaders who make empty threats because they tarnish the nation’s honor. We question the empirical support for that theory. We show that survey vignettes in the previous experimental literature conflate audience costs generated by inconsistency and belligerence with approval losses arising from the perception that the leader is incompetent. These ‘incompetence costs’ are due to leaders not achieving audiences’ preferred outcomes. Our article contributes to the literature on audience costs by disentangling inconsistency and belligerence costs from incompetence costs, which we find are the larger component of audience costs. We also make a methodological contribution: we show that experimental designs in previous studies cannot test the different mechanisms; that previous estimates of audience costs are biased because treatments affect respondents’ beliefs about the likely outcome of policy actions; and we suggest a new experimental framework to estimate audience costs. Our results are consistent with arguments that audiences care more about policy outcomes than about leaders’ inconsistency or belligerence during a crisis.
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Quyen, Nguyen Thi Anh. "impact of marketing on activities of Vietnam arts and cultural organizations." Linguistics and Culture Review 6, no. 1 (December 24, 2021): 99–109. http://dx.doi.org/10.21744/lingcure.v6n1.2038.
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With the trend of budget reduction and autonomous operation of arts and cultural organizations, competition in this field to attract audiences is an inevitable trend. This sets out the requirements of marketing activities to bring arts to the audiences and bring the audience to arts, which is, to link arts with the audience; not only achieved the goal of establishing and meeting the audience needs, but also fulfilled the arts and cultural organizations’ task of creating arts. There have been many research perspectives on culture and arts marketing in the context of cultural integration and economic development associated with the characteristics of each country and region. In this study, the author approaches, inherits, and develops Rentschler's culture and arts marketing model to build a scale and conduct practical research in Hanoi, Vietnam. The survey subjects were identified as art practitioners (artists) with more than 3 years of working experience in 7 theaters in Hanoi. The research was carried out by qualitative method through secondary data collection, combined with the quantitative method through a survey of opinions of 200 artists.
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Ayu Wulandari, Krisna. "EFEKTIVITAS PRODUCT PLACEMENT HYUNDAI PADA DRAMA KOREA DESCENDANTS OF THE SUN TERHADAP BRAND AWARENESS SURVEY PADA PENONTON DRAMA KOREA DOTS DI TANGERANG." Jurnal Visi Komunikasi 18, no. 2 (October 8, 2020): 127. http://dx.doi.org/10.22441/visikom.v18i2.9834.
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The company started to use an advertising technique that was deemed sufficient, namely by using product placement or brand placement. This study was to determine the effectiveness of product placement on the brand awareness survey of the Korean Drama Descendant of The Sun audience in Tangerang. The paradigm used in this research is positivistic, with a quantitative approach to survey methods for Korean drama audiences Descendant of the Sun with non-probability sampling using accidental sampling. The results showed that the product placement made by Hyundai in the Korean drama Descendant of the Sun contributed 44.7% to the brand awareness of the Korean drama Descendant of the sun audience
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DOSENKO, Anzhelika. "DIGITAL ADVERTISEMENT: THE ORIGINAL AND ETHICAL POSITIONS." INNOVATIONS IN THE SCIENTIFIC, TECHNICAL AND SOCIAL ECOSYSTEMS 1, no. 1 (February 21, 2022): 4–13. http://dx.doi.org/10.56378/addr30122022.
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The purpose of the research is to study modern approaches to the functioning of digital advertising. The research methodology were: sociological survey, bibliographic and descriptive methods. The scientific novelty. The article deals with the problem of researching of modern Ukrainian society needs, new forms of implementation of advertising communication. There is rapid development of new genres and platform in social communications in the XXI century. One of these genres, which gave an impetus to the development of new platforms and ways of introducing product used digital advertising. The description of digital advertising as a modern Internet genre is made in this artice.. Also payd an attention to the ethical positions to the way of using Ukrainian digital advertisement. Conclusions: among the current existing approaches to the study of the mechanisms of digital advertising in the media space of Ukraine include: ethical postulates, modern figurative elements, updating existing traditional layouts, cooperation with target audiences, audience targeting. The paper presents the main results of the survey on the audience's knowledge of ethical concepts of advertising. It is proved that the Ukrainian audience is now well aware of the main mechanisms of digital advertising, its operating parameters and basic provisions.
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Dvir-Gvirsman, Shira. "Media audience homophily: Partisan websites, audience identity and polarization processes." New Media & Society 19, no. 7 (February 22, 2016): 1072–91. http://dx.doi.org/10.1177/1461444815625945.
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The study suggests that media consumers favor certain websites not only due to their content but also due to their audience. A new concept is introduced: “audience homophily,” which describes one’s preference for partisan media websites catering to a homogeneous, likeminded consumership. This attraction is explained in terms of the need for self-consistency, and I suggest that over time such behavior will polarize political identity through a spiral of reinforcement. Based on both a survey-experiment ( N = 300) and a panel study combined with web-tracking technology that recorded online-exposure behavior ( N = 397), it was found that individuals with more extreme ideology present higher levels of audience homophily and that, longitudinally, audience homophily is somewhat associated with ideological polarization, intolerance, and accessibility of political self-definition.
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Blokzijl, Wim, and Roos Naeff. "The Instructor as Stagehand." Business Communication Quarterly 67, no. 1 (March 2004): 70–77. http://dx.doi.org/10.1177/1080569903262046.
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In this article, the authors present the results of a survey of students at Delft University of Technology in the Netherlands concerning the students’ opinions about how PowerPoint should be used in university lectures. The most important outcome of the survey is that a vast majority of the respondents prefer a modest layout. Most students dislike sounds and animations in a slide show. Another outcome, however, is that audiences may be inclined to evaluate as positive any feature they were exposed to. Still, this apparent compliance does not mean that speakers can do whatever they like. Audience preferences do affect their evaluation of a lecture, and thus instructors should, as always, keep their audience in mind when they choose to use PowerPoint.
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Yilin, Zhu, and Cai Jing. "Notes on Methodology of the Beijing Media Audience Survey." Chinese Sociology & Anthropology 18, no. 3-4 (April 1986): 143–46. http://dx.doi.org/10.2753/csa0009-4625180304143.
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Sharma, Sharan, and Michael R. Elliott. "Detecting falsification in a television audience measurement panel survey." International Journal of Market Research 62, no. 4 (September 16, 2019): 432–48. http://dx.doi.org/10.1177/1470785319874688.
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Case studies reporting real-world experiences with survey falsification are uncommon. In this article, we document the experience of a panel survey in India that produced TV viewing estimates (“TV ratings”) where external parties were illegitimately trying to influence respondents’ behavior. The usual method to detect possible falsifications was that of analysts poring through data to find suspicious viewing patterns. Here, we develop a method using multilevel models and illustrate its use in the detection of an actual incident. We report how the model-based method was used to direct on-ground investigations that ultimately supported our analytic inferences. The model-based method offers four advantages over the usual method. First, by approximating an interpenetrated sample, the model simultaneously controls for several household characteristics. Second, Empirical Best Linear Unbiased Predictors (EBLUPs) of random effects can be examined separately at both the household and interviewer level, thus suggesting where further investigation efforts should be directed. Third, the method is faster and more objective than the usual method. Fourth, the method is easily implemented and can provide regular quality control for survey organizations.
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Middelberg, E., A. T. Deller, W. F. Brisken, J. S. Morgan, and R. P. Norris. "A wider audience: Turning VLBI into a survey instrument." Astronomische Nachrichten 333, no. 5-6 (June 2012): 447–52. http://dx.doi.org/10.1002/asna.201211687.
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Aslam, Qistas. "Rise in Instagram Influencers: A Lahore based Survey." Global Multimedia Review I, no. I (December 30, 2018): 23–34. http://dx.doi.org/10.31703/gmmr.2018(i-i).03.
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Influencers are someone who has bigger audience and influence the decision-making power of the people while buying things online or from the outlets of the different brands. Influencers promote content and give products reviews. Brands contact them on the basis of their position, audience, authority and activeness on the social media. Influencers gain audience usually through making entertaining and sometime informative content. Influencers are the marketers of social media. Influencers are also works as Bloggers, Youtubers and Podcasters, but not all bloggers are influencers. With the passage of time influencers have gained more attention and fame. They had given marketers new dimension of their product endorsement and advertisement. Influencers are making as much money as any other celebrity. Instagram influencers are more famous. They are young age only between 25 to 34 years old.
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Chaudoin, Stephen. "Promises or Policies? An Experimental Analysis of International Agreements and Audience Reactions." International Organization 68, no. 1 (January 2014): 235–56. http://dx.doi.org/10.1017/s0020818313000386.
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AbstractA key assumption of audience costs theories of crisis bargaining and international cooperation is that audience members have strong preferences for consistency between their leader's commitments and actual policy choices. However, audiences also have strong preferences over the policy choices themselves, regardless of their consistency with past commitments. I conducted a randomized survey experiment to evaluate the magnitude of consistency and policy effects in the context of international agreements over trade policy. Respondents with expressed policy preferences, whether supporting or opposing free trade, have muted reactions to learning that their leader has broken an agreement. Only respondents with no opinion on trade policy are affected by learning that their leader's policy is inconsistent with prior commitments. This suggests that constituents' underlying preferences limit the degree to which audience costs influence policymakers' calculations.
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Holova, I. "PECULIARITIES OF USING SOCIOLOGICAL INTERVIEWS IN CARRYING OUT FORENSIC EXAMINATIONS IN THE FIELD OF INTELLECTUAL PROPERTY." Criminalistics and Forensics, no. 65 (May 18, 2020): 639–42. http://dx.doi.org/10.33994/kndise.2020.65.62.
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The article provides materials regarding the peculiarities of the use of opinion polls in conducting forensic examinations in the field of intellectual property. It should be noted that when conducting research in order to answer the question about the possibility of misleading consumers, and the presence of reports on conducted sociological surveys in the case materials, it is advisable for experts to analyze the following factors: – compliance with the target audience, which was studied during a sociological survey, the target audience of the objects of study; – the correctness of the data and information used in the sociological survey; – the conformity of the questions submitted to the sociological survey with its goals and the questions of examination.
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Fletcher, Richard, and James Bostock. "Review of Survey Methods in Events Management Research." Event Management 24, no. 2 (April 7, 2020): 217–33. http://dx.doi.org/10.3727/152599519x15506259856453.
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Questionnaire-based surveys are a common data collection tool in events research as established by earlier reviews of methods within the literature. This article examines and critiques the historic development, current position, gaps in knowledge, and future implications for survey-based research. Two-hundred eighty-six articles from four events-specific journals were reviewed. Some diversity is found within survey-based research; however, the majority was carried out: as a single method (86%), in physical proximity to the event (67%), during the event (49%), using paper-based forms (65%), designed for self-completion (94%). The most common events targeted were: sports (43%) festivals & celebrations (20%), and music (12%). The stakeholders targeted were: audiences (54%), nonparticipants (16%), and managers (12%). Sampling methods, where stated, were likely to be random (23%) or convenience based (22%). Despite the predominance of this data collection tool, numerous areas are ideally in need of further understanding and experimentation. Mixed methods, multiple surveys, and more deliberate approaches to sampling are required. Despite an audience focus, "before and after" studies are lacking. Electronic surveys and other emerging technologies undoubtedly provide options but these do not appear to have been investigated or adopted with sufficient rigor. Targeting stakeholders other than audiences, covering a broader range of events, and longitudinal studies would also be desirable. The use of survey-based research by policy makers and funders is discussed as it potentially orients towards what the authors term "operationalized knowledge management." A brief but comprehensive typology of survey methods is established to aid future researchers.
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Chen, Xuan. "Surveying the music playback experience of museum audiences based on perceived quality and perceived value." Electronic Library 37, no. 5 (October 7, 2019): 878–92. http://dx.doi.org/10.1108/el-03-2019-0061.
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Purpose The improvement of museum service quality and efficiency is a hot issue in recent years. This paper aims to explore the influencing factors of museum audience satisfaction with music playing experience and provide empirical support for the improvement of museum service quality. Design/methodology/approach In this study, first, the basic theory of customer satisfaction and the basic theory of structural equation model are introduced. Different types of music have different effects on audience experience. At the same time, for different types of museums, different exhibition halls in the same museum and different types of exhibitions, the use of music should be tailored to local conditions. Then, a questionnaire survey is conducted to investigate the satisfaction of the audience of Hunan Museum with their music playing experience, and the survey data are collected and sorted out. Structural equation model (SEM) is used to study the customer satisfaction of Museum audiences' music playing experience, so as to find out the factors that have the greatest impact on the satisfaction and put forward corresponding improvement suggestions. Findings The results show that perceived value and perceived quality have the greatest impact on customer satisfaction. Research limitations/implications Museum audience satisfaction model involves many variables and has complex relationships. Therefore, there are still many shortcomings in this study. Practical implications Therefore, this study has important practical significance for museums to serve the society, improve the level of exhibition and realize their own value. By improving the exhibition environment and paying attention to the complaints of the audience, the satisfaction of the audience can be improved. Originality/value The structural equation model is applied to the study of museum customer satisfaction.
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Casler, Don, and Richard Clark. "Trade Rage: Audience Costs and International Trade." Journal of Conflict Resolution 65, no. 6 (February 16, 2021): 1098–130. http://dx.doi.org/10.1177/0022002721994085.
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Politicians frequently issue public threats to manipulate tariffs but only sometimes follow through. This behavior theoretically ought to generate audience costs. We therefore test the validity of audience costs in trade war settings through a vignette-based survey experiment. The vignettes describe a hypothetical situation involving the U.S. and a second country (China, Canada, or unspecified) with whom the U.S. has a trade deficit. The president (Democrat, Republican, or unspecified) either maintains the status quo, threatens to impose tariffs and backs down, or threatens to impose tariffs and follows through. Our findings highlight differences between security and trade conflict when it comes to audience costs and presidential approval. While Americans sanction the president for issuing a threat to raise tariffs, they generally support backing down. Regression modeling and text analysis of a free response question from our surveys suggest this is because consumers are wary of paying the costs of tariffs.
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Hattingh, Chris, and Ashley Niekerk. "‘Different Strokes for Different Folks’: Segmenting Drag Cabaret Audiences in South Africa." International Conference on Tourism Research 15, no. 1 (May 13, 2022): 598–607. http://dx.doi.org/10.34190/ictr.15.1.154.
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In a competitive post-modern society, traditional theatre genres (e.g. satire, dance, drama, ballet, opera, classical music concerts and West End/Broadway hits) battle to attract audiences. This is especially the case considering the myriad of more popular entertainment- and leisure activities these offerings compete with. One such activity appears to be that of drag cabarets; which only became an accepted part of mainstream arts and culture during the last decade. Considering the nascent nature of drag cabarets, it is probable that its appeal among audiences has been empirically overlooked by researchers. To investigate the appeal of this increasingly popular leisure activity, a web-based electronic survey was completed by 670 drag cabaret audience members in three South African cities, namely Cape Town, Johannesburg and Pretoria. This study aimed to plug the gap in existing literature through sharing insights on the dynamics of human and social behaviour in a post-modern society through determining the motives of attending drag cabarets. Moreover, drag cabaret audience members were segmented through ‘benefit segmentation’ by applying a hierarchical cluster-analysis using Ward’s procedure with Euclidean distances. The findings revealed four distinct audience clusters, namely the avid drag fan, the comedy enthusiast, the brotherhood tribe and the sisterhood tribe. The identified audience clusters differed partially on some demographical- and consumption behavioural variables, but mostly on motivational factors. Moreover, this study found that drag cabaret audience members should not be regarded as homogeneous. To sustain interest in this developing leisure activity, recommendations were made on how to attract the right audience members, with the right message to ensure that products and services are specifically designed for and/or promoted to these audience members while meeting their particular needs.
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Calfano, Brian, Costas Panagopoulos, and Elisa Raffa. "Government Eyewitness: Considering New Approaches to Political Coverage Through Local TV’s Greatest Strengths." Journalism & Communication Monographs 24, no. 4 (December 2022): 236–307. http://dx.doi.org/10.1177/15226379221131045.
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In this monograph, we assess audience reactions to local TV news political coverage across an array of topics and research designs. First, we trace the development in local TV news of the now universally recognized reporter-driven emphasis: the local Eyewitness News model. That format’s role in establishing reporters as local elites is our basis for comparing how audiences respond to local reporters associated with the “eyewitness” brand versus reporters from national broadcast outlets. Using a combination of survey and field experiments, we investigate how audiences respond to eyewitness reporters. First, we vary audience exposure to partisan and policy frames sourced to these reporters. Across these experiments, audiences, and especially Republicans, respond more favorably to local than to national reporters and to the use of a policy than a partisan frame. Our second set of experiments test false balance and truth-telling in local TV stories about the 2020 presidential election. Again, the local reporter bests a national counterpart in terms of audience, especially Republican, reactions. In our third set of studies, we examine different combinations of human-interest content in the traditional thematic and episodic framing approaches in TV news for their effect on audiences’ climate change attitudes. We conclude by showing how these results inform an expansion of the topics and approaches local TV news affiliates should take to offer political coverage of value.
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Gray, Paul. "Two for the General Audience Plus a Survey on BI." Information Systems Management 27, no. 4 (October 15, 2010): 356–59. http://dx.doi.org/10.1080/10580530.2010.514249.
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Raney, Arthur A., Sophie H. Janicke, Mary Beth Oliver, Katherine R. Dale, Robert P. Jones, and Daniel Cox. "Profiling the Audience for Self-Transcendent Media: A National Survey." Mass Communication and Society 21, no. 3 (January 10, 2018): 296–319. http://dx.doi.org/10.1080/15205436.2017.1413195.
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Bohlinger, Vincent. "Engrossing? Exciting! Incomprehensible? Boring! Audience survey responses to Eisenstein’s October." Studies in Russian and Soviet Cinema 5, no. 1 (April 13, 2011): 5–27. http://dx.doi.org/10.1386/srsc.5.1.5_1.
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Paula, CORDEIRO. "Reconceptualising audience research and survey strategies for radio: Portuguese case." İletişim: Araştırmaları Dergisi 5, no. 1 (2007): 75–101. http://dx.doi.org/10.1501/iltaras_0000000102.
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Hanusch, Folker, and Edson C. Tandoc. "Comments, analytics, and social media: The impact of audience feedback on journalists’ market orientation." Journalism 20, no. 6 (July 21, 2017): 695–713. http://dx.doi.org/10.1177/1464884917720305.
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This study sought to empirically test whether exposure to and use of new audience feedback mechanisms have an influence on journalism culture. Specifically, the study was interested in testing whether such mechanisms impact the extent to which journalists perceive changes over time in their role conceptions. Such an exploration is timely and important. The roles journalists conceive of are shaped, in part, by what they think audiences expect from them. Such expectations are now communicated to journalists routinely and easily through new audience feedback mechanisms: reader comments, social media, and web analytics. Based on an online survey of 358 news journalists in Australia, this study found that reading readers’ comments frequently is related to an increase in the perceived importance of both consumer and citizen orientations. In contrast, perceived effectiveness of web analytics as audience feedback is related to an increase in the perceived importance of consumer orientation.
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Liu, Jie, and Lingyu Guo. "A Survey on the Cultivation of College Students’ Audience Awareness in English Writing." Theory and Practice in Language Studies 8, no. 12 (December 1, 2018): 1732. http://dx.doi.org/10.17507/tpls.0812.21.
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The strength of audience awareness has a great influence on the content selection, expression and writing techniques of the article. Therefore, the cultivation of the students’ audience awareness in writing becomes one of the key factors that determine the qualities of the students’ compositions. This thesis conducts a questionnaire and interviews on college students from the four grades of Nanchang Normal University in order to reveal the college students’ cognitive status and attitude of audience awareness. Based on the status quo, this thesis analyzes the possible causes of this situation from two aspects: the teachers’ carelessness on audience awareness and overly concern with writing skills, and the students’ shortage of language ability and logical thinking ability and their excessive attention to writing skills. For these reasons, this thesis proposes corresponding countermeasures: in the English writing class, the reader's awareness should be emphasized; the theme of the article needs to be much closer to life; students are supposed to create imaginary readers in writing; the method of readers' feedback should be fully utilized. The use of these strategies will effectively help college students cultivate audience awareness in English writing.
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Lin, Carolyn A. "Audience Selectivity of Local Television Newscasts." Journalism Quarterly 69, no. 2 (June 1992): 373–82. http://dx.doi.org/10.1177/107769909206900211.
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Audiences make television news choices based on several factors, such as liking the newscaster, the content and scope of news programs, or from the carry-over effect of the preceding or following programs. Here, evaluation of the anchor person appeared to be most important in picking a weather program, less important for selected news and sports programs. Viewers reported that quality and scope of local news also drew them to particular programs. Findings are based on a telephone survey.
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Garini, Saufika Enggar, and Zainuddin Muda Z. Monggilo. "Survey of Millennial and Generation Z Response to Native Advertising Trends in Online News Portal." Jurnal Komunikasi Global 11, no. 2 (December 27, 2022): 300–322. http://dx.doi.org/10.24815/jkg.v11i2.28416.
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Native advertising is a commercial message wrapped in an informative article that borrows the credibility of the newsroom, which is a crucial issue in the realm of journalism and advertising. This research aims to determine the trend of audience response in the Millennial generation and Z generation in responding to native advertising content on online news portals. Using the Persuasion Knowledge Model theory, this study used a quantitative approach by surveying 401 respondents. The research results show that the audience response is positive towards native advertising, with a percentage of 76.16%. In addition, respondents also provided support for native advertising as an innovation in the field of advertising to continue to develop in Indonesia.Native advertising adalah pesan komersial dibalut artikel informatif yang meminjam kredibilitas ruang redaksi yang menjadi isu krusial dalam ranah jurnalisme dan periklanan. Tujuan penelitian ini adalah untuk mengetahui kecenderungan respons audiens pada generasi Milenial dan generasi Z dalam menanggapi konten native advertising di portal berita daring. Dengan menggunakan teori Model Pengetahuan Persuasi, penelitian ini menggunakan pendekatan kuantitatif dengan melakukan survei kepada 401 responden. Hasil penelitian menunjukkan bahwa respons audiens positif terhadap native advertising dengan persentase sebesar 76,16%. Selain itu, responden turut memberi dukungan bagi native advertising sebagai inovasi dalam bidang periklanan untuk terus berkembang di Indonesia.
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Agneessens, Filip, Henk Roose, and Hans Waege. "Choices of theatre events." Advances in Methodology and Statistics 1, no. 2 (July 1, 2004): 419–39. http://dx.doi.org/10.51936/gyae8833.
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In this article we analyse the choice of theatre performances made by theatregoers through the application of network analysis. We use the institution in which the events are staged and the aesthetical expectations of the theatregoers as explanations for the choice patterns. By means of p* models, we are able to simultaneously analyse the patterns of choice, the loyalty to an institution and the co-attendance of events, and the diversity in audience composition. Based on an audience survey in three theatre institutions in the city of Ghent (Belgium), we show that theatregoers with unconventional expectations are more likely to attend plays of the less traditional institutions. Second, audiences are loyal to an institution irrespective of the existence of season tickets. People are more inclined to combine plays that are staged by the institutions with a similar programmation. Furthermore, we find that one institution has very similar audiences for different plays, whereas for others the composition of the audiences differs significantly with regard to aesthetic expectations between different plays.
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Coman, Ioana A., Shupei Yuan, and Jiun-Yi Tsai. "Toward an Audience-Centric Framework of Corporate Social Advocacy Strategy: An Exploratory Study of Young Consumers from Generation Z." Sustainability 14, no. 7 (March 30, 2022): 4099. http://dx.doi.org/10.3390/su14074099.
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Increasingly, business-to-consumer companies engage in corporate social advocacy (CSA) to respond to growing pressures from stakeholders. CSA studies are quickly accumulating, yet in-depth explanations of when and why the public expect companies to take a stance (sometimes even action) on controversial issues remain scarce. To fill these gaps, we unpack how Generation Z audiences expect companies to act on public agendas and their reasoning process through a mixed-method analysis of an exploratory survey (N = 388) conducted at a public university. The results show major changes in CSA expectations and illuminate the reasoning behind them. The results highlight a critical need to further understand CSA from audience perceptions and inform message design and testing guided by audience-centric models.
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Hanchard, Matthew, Peter Merrington, Bridgette Wessels, Kathy Rogers, Michael Pidd, Simeon Yates, David Forrest, Andrew Higson, Nathan Townsend, and Roderik Smits. "Developing a computational ontology to understand the relational aspects of audience formation." Emerald Open Research 2 (February 12, 2020): 5. http://dx.doi.org/10.35241/emeraldopenres.13465.1.
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In this article, we discuss an innovative audience research methodology developed for the AHRC-funded ‘Beyond the Multiplex: Audiences for Specialised Film in English Regions’ project (BtM). The project combines a computational ontology with a mixed-methods approach drawn from both the social sciences and the humanities, enabling research to be conducted both at scale and in depth, producing complex relational analyses of audiences. BtM aims to understand how we might enable a wide range of audiences to participate in a more diverse film culture, and embrace the wealth of films beyond the mainstream in order to optimise the cultural value of engaging with less familiar films. BtM collects data through a three-wave survey of film audience members’ practices, semi-structured interviews and film-elicitation groups with audience members alongside interviews with policy and industry experts, and analyses of key policy and industry documents. Bringing each of these datasets together within our ontology enables us to map relationships between them across a variety of different concerns. For instance, how cultural engagement in general relates to engagement with specialised films; how different audiences access and/or share films across different platforms and venues; how their engagement with those films enables them to make meaning and generate value; and how all of this is shaped by national and regional policy, film industry practices, and the decisions of cultural intermediaries across the fields of film production, distribution and exhibition. Alongside our analyses, the ontology enables us to produce data visualisations and a suite of analytical tools for audience development studies that stakeholders can use, ensuring the research has impact beyond the academy. This paper sets out our methodology for developing the BtM ontology, so that others may adapt it and develop their own ontologies from mixed-methods empirical data in their studies of other knowledge domains.
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Lani, Silja. "Preference Dimensions of the Estonian Opera-Consumer: A Comparison of the Audiences at Opera Houses and Mediated Opera Performances." Baltic Screen Media Review 5, no. 1 (December 20, 2017): 70–89. http://dx.doi.org/10.1515/bsmr-2017-0013.
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AbstractThis article presents the results of a study in which the Estonian audiences of various stage versions of the same opera (live opera theatre performance and live-in-HD, which were shown at cinemas) during the same season were compared in a social constructivist paradigm to underline whether, and to what extent, audiences’ membership, cultural consumption preferences, attitudes, expectations, values and perceptions differ or coincide, thereby revealing what audiences distinguish as the differences or similarities between live and mediated opera performances. It presents the preference dimensions of the Estonian opera audience and provides an opportunity to discuss the issue of whether a technologically mediated cultural event offers any new opportunities for traditional opera to expand its audience, or whether it captures the audiences and creates competition for the theatres whose performances are not mediated. The survey was carried out among audiences attending performances of Carmen (Georges Bizet, 1875) in the 2014/2015 season at five different venues in Estonia. The findings revealed that, due to the fact that the hierarchy of motivators for the target groups of live and live-in-HD opera differs, it does not support the idea that opera theatre will gain new audiences from cinema or vice versa.
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Theodoropoulou, Vivi. "Convergent Television and ‘Audience Participation’." Convergent Television(s) 3, no. 6 (December 24, 2014): 69. http://dx.doi.org/10.18146/2213-0969.2014.jethc071.
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The paper focuses on the introduction of interactive digital television (DTV) in the UK at the turn of the millennium, and its take-up and use by early audiences. It discusses whether the processes of television technological convergence went together with ‘consumer behaviour convergence,’1 enhanced audience engagement with the interactive TV services offered, and participation. Based on findings from a UK-wide survey and in-depth interviews with early Sky digital subscribers conducted during the early days of the service, the article shows that early interactive DTV was taken up because of its multichannel offering and thematic orientation and, interestingly, was approached and appreciated mostly as a television content provider. It thus notes a divergence on industry’s attempts to promote convergence in broadcasting and on the level and pace with which users adopt and adapt to such change. In so doing it highlights the evolutionary nature and slow rate of change of cultural habits and forms.
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Zaid, Bouziane. "Audience Reception Analysis of Moroccan Public Service Broadcasting." Middle East Journal of Culture and Communication 7, no. 3 (2014): 284–309. http://dx.doi.org/10.1163/18739865-00703003.
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Television is one of the most important sources of information and entertainment for the majority of Moroccans. Since 2002, the Moroccan government has put forth policies to regulate the use of television as an important outside source for promoting its development programs. This audience reception study aims to assess the opinions of Moroccan television viewers on the quality of programming provided by the two public service TV stations, Al Oula and 2M. The study applies Stuart Hall’s encoding/decoding theory to examine the interactions of the Moroccan audience with the content of the two public service television stations. This study focuses mainly on television viewers of lower educational backgrounds and those with lower incomes because they could benefit most from the developmental role of public service television. The study examines the extent to which TV programming addresses the viewers’ lifestyles and concerns and the expectations viewers may have of their public service stations. The study uses focus groups as a stand-alone data-gathering strategy because of the multicultural nature of Moroccan society, which is characterized by different ethnic, linguistic and geographic attributes. Focus groups enable researchers to collect rich data in participants’ own words; they are particularly useful when the survey group is illiterate or semiliterate. The application of Stuart Hall’s theory in the Moroccan context reveals some of the model’s strengths as well some of its limitations. While the model provides rich analytical tools that help us understand the relationship between how television producers encode messages and how audiences decode them, this study illustrates the limits of Hall’s theory application to non-western audiences. Hall’s model is founded on the assumption that audiences are capable of decoding the television content and that the variations in the decoding process are the outcome of the audiences’ reactions to the hegemonic message. The study found that this was not applicable to Moroccan audiences and that additional theoretical tools needed to be in place for an audience reception analysis to be complete and substantial.
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Therakathu, Jacob, ShyamkumarN Keshava, PushpaB Thippeswamy, and Anuradha Chandramohan. "Overseas exams - Perception of audience in a conference symposium: A survey." Indian Journal of Radiology and Imaging 25, no. 2 (2015): 206. http://dx.doi.org/10.4103/0971-3026.155883.
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Akangbé, Clement Adéníyi. "A Survey of Audience Reception of Atọ́ka, A Yorubá Photoplay Magazine." Yoruba Studies Review 4, no. 1 (December 21, 2021): 1–22. http://dx.doi.org/10.32473/ysr.v4i1.130031.
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Atokạ́ is a Yorubá photodrama magazine produced in Lagos, Southwest Nigeria from 1967-1991. Published by West African Book Publishers (WABP) and printed by their sister company, Academy Press, Atoka ̣́ was a bi-monthly magazine which, while it lasted, hit the stands fortnightly. Extensive works have been done on Yorubá drama by several scholars. While some looked at specific theater companies, some studied the selected plays of particular companies, and some others examined the production of certain organizations at a particular phase. Despite these myriad of works, some other production media, particularly the stage, celluloid film, and home video film, have gained the attention of researchers extensively but photoplay in particular, and radio, television, and the phonograph-disc have not been so lucky. Apart from some works (Ogundeji 1981, Aro ́ ́hunmolas ̣́ ẹ ̣ 1982, Adeoye 1984, ́ Bolạ́ ́ji ́ 1985, Adéléke 1995, and Akangbé 2014) that referred to and passed comments on Yorubá photoplay, no one has carried out a seminal study on the history, production, and content of Atoka ̣́ photoplay magazine. None of the aforementioned endeavors focused on the audience reception of Atokạ́ photoplay magazine. By implication, there are very scanty works on the photoplay genre and virtually none on audience reception of Yorubá photoplay magazine. It is this yawning gap that this study intends to fill by studying the peculiarities of the readers of Atokạ́ photoplay magazine. This paper is divided into nine parts, namely: Abstract, Introduction, Overview of Yorubá 140 Clement Adéníyì Àkàngbé photoplay magazine, Reception theory, Methodology, Data analysis, Discussion of findings, Conclusion, and Recommendations.
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Widler, Brigitte. "A Survey Among Audiences of Subtitled Films in Viennese Cinemas." Meta 49, no. 1 (September 13, 2004): 98–101. http://dx.doi.org/10.7202/009025ar.
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Philbrick, Jane Hass, F. Ruth Smith, and Barbara Bart. "Using Web Surveys To Determine Audience Characteristics And Product Preferences." American Journal of Business Education (AJBE) 3, no. 4 (April 1, 2010): 1–6. http://dx.doi.org/10.19030/ajbe.v3i4.405.
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A web survey is a cost-effective and efficient method to use when measuring the characteristics of an audience and developing or testing new product concepts. This paper reports on the use of a web survey by a start-up media/internet firm, Farmers’ Almanac TV. The results indicate that using email to contact respondents from a client list results in data which are of excellent quality and quickly obtained.
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Raspati, Panji Andika, and Endang Setiowati. "Pengaruh Program Reality Show Kepolisian terhadap Sikap Penonton di Jakarta." Jurnal Riset Jurnalistik dan Media Digital 1, no. 1 (July 14, 2021): 29–34. http://dx.doi.org/10.29313/jrjmd.v1i1.118.
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Abstract. Every television program consumed by the audience will have an impact on the audience, including the formation of audience attitudes about the issues presented by the program. This study aims to determine the audience's attitude about traffic signs, after consuming the Police reality show program entitled "86" which airs on Net television station every day at 21.30 WIB. To analyze the research results, social cognitive theory is used which discusses how audiences learn from media content. There are two concepts used which are also variables, the X variable, namely the "86" Reality Show Program and the concept of the attitude which is the Y variable, namely the Attitude of the Audience. The paradigm of this research is positivistic, with a quantitative approach, and this research method is in the form of a survey. The total sample of 100 respondents was taken using convenience sampling technique, namely by distributing 100 questionnaires to motorbikes and cars drivers in Jakarta. The results of the research, there is a significant influence from the Reality Show Program "86" on NET. to the Attitude of the Audience in Jakarta. This research also shows a very strong relationship between the Reality Show program "86" on NET. with the Attitude of the Audience in Jakarta. The academic implication of this research is that it can provide additional knowledge about the application of Social Cognitive theory in reality show program on television. While the practical implication is that it can be an input for broadcasting practitioners in making programs that are useful for changes in audience attitudes.
Abstrak. Setiap program televisi yang tayang dan dikonsumsi khalayak akan memberi dampak pada khalayak, antara lain terbentuknya sikap khalayak tentang isu yang disampaikan program tersebut, Penelitian ini bertujuan untuk mengetahui Sikap Penonton tentang rambu lalulintas, setelah mengonsumsi program reality show Kepolisian berjudul “86” yang tayang di stasiun televisi Net. setiap hari pada pukul 21.30 WIB. Untuk menganalisis hasil penelitian digunakan teori kognitif sosial yang membahas bagaimana khalayak belajar dari isi media. Terdapat dua konsep yang digunakan yang juga merupakan variabel, variabel X yaitu Program Reality Show “86” dan konsep Sikap yang menjadi variabel Y yaitu Sikap Penonton, Paradigma penelitian ini adalah Positivistik, dengan pendekatan kuantitatif, dan metode penelitian ini berbentuk Survey. Jumlah sampel sebanyak 100 orang responden yang diambil dengan menggunakan teknik pengambilan sampel convenience sampling yaitu dengan cara membagikan 100 kuesioner kepada pengendara motor maupun mobil di Jakarta. Berdasarkan hasil penelitian, terdapat pengaruh yang signifikan dari Program Reality Show “86” di NET. terhadap Sikap Penonton di Jakarta. Penelitian ini juga memperlihatkan hubungan yang sangat kuat antara program Reality Show “86” di NET. dengan Sikap Penonton di Jakarta. Implikasi akademis dari penelitian ini adalah dapat menjadi tambahan pengetahuan tentang penerapan teori Kognitif Sosial dalam program reality show di televisi. Sememntara implikasi praktisnya adalah dapat menjadi masukan bagi para praktisi penyiaran dalam membuat program yang berguna bagi perubahan sikap penonton.
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Moscato, Derek. "Clearcut Persuasion? Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model." Journal of Public Interest Communications 2, no. 1 (June 1, 2018): 64. http://dx.doi.org/10.32473/jpic.v2.i1.p64.
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Through the theoretical lens of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media coverage of contentious activist advertising on audiences. A survey with experimental conditions measures attitudes of audiences exposed to this interplay of advocacy communication. The study assesses partiality toward the sponsor organization, a willingness by the target audience to act on its behalf, and an understanding of the central environmental issue. Differences between gender in reception of the campaign and coverage also are examined. By examining the interplay of social advertising, news media, and audiences, this study highlights a dynamic, social psychological stream of public interest communications.
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Scheiber, H. J., and Peter J. Hager. "Oral Communication in Business and Industry: Results of a Survey on Scientific, Technical, and Managerial Presentations." Journal of Technical Writing and Communication 24, no. 2 (April 1994): 161–80. http://dx.doi.org/10.2190/w6ld-uphf-k3bu-b23n.
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This research project focuses on the nature of oral presentations given (and produced) by scientific, technical, and managerial professionals working in business and industry. Our findings are survey-based; they reflect responses to a range of “issues” about technical/professional presentations, including these: 1) frequency; 2) target audience(s); 3) objectives; 4) types; 5) lengths; 6) data/information base; 7) use of visuals; 8) equipment; 9) obstacles; and 10) training. Our results indicate that presentations are frequently used in business, industry, and government and involve a wide variety of managerial audiences within organizations. Primary objectives of presenters surveyed are to inform (“sharing information”) and instruct/train.
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Batool, Faiza, Dr Najma Sadiqa, and Dr Ume Laila. "Second Screen Phenomena and News Consumption in Pakistan." Journal of Peace, Development & Communication Volume 4, Issue 3 (December 31, 2020): 63–88. http://dx.doi.org/10.36968/jpdc-v04-i03-05.
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The second screen phenomenon is a hybrid media process referring to the complementary and simultaneous use of television and a second web-connected screen for media consumption. The present study examined the impact of demographic characteristics (i.e. gender, age, education, and income) on audience activity for second screen news consumption in Pakistan. An online survey based on snowball sampling was conducted from 400 respondents. The results showed that gender only plays a role in usage during post exposure. The age was comparatively a strong predictor of audience activity. It has a positive relationship with involvement during exposure and usage during post exposure phase of second screen news consumption. Our study contributes to the existing literature by identifying the predictors for changing news consumption patterns in the new media eco-system and helps in a better understanding of contemporary media audiences.
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Shimpach, Shawn. "“Only in this way is social progress possible”." Feminist Media Histories 3, no. 3 (2017): 82–106. http://dx.doi.org/10.1525/fmh.2017.3.3.82.
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Seeing people as audiences has a history. Our current ways of seeing people are especially indebted to the conjuncture of Progressive Era reform efforts, the early development of the social sciences, and the transformation of the cinema into a mass medium in the first decades of the twentieth century in the United States. One important convergence of all these historical developments was the Social Survey Movement, which, through its efforts to measure the need for reform, popularized the construction of the modern media audience out of atomized, measurable categorizations of people. The cause of reform at this time was often gendered as feminine for its concerns and its participants, and it was through the gendered labor of the reform movement that “audience” became linked with “data” that could be measured, sorted, and used to produce new forms of knowledge about people.
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Nix, Justin, Justin T. Pickett, and Scott E. Wolfe. "Testing a Theoretical Model of Perceived Audience Legitimacy: The Neglected Linkage in the Dialogic Model of Police–community Relations." Journal of Research in Crime and Delinquency 57, no. 2 (September 8, 2019): 217–59. http://dx.doi.org/10.1177/0022427819873957.
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Objectives: Democratic policing involves an ongoing dialogue between officers and citizens about what it means to wield legitimate authority. Most of the criminological literature on police legitimacy has focused on citizens’ perceptions of this dialogue—that is, audience legitimacy. Consequently, we know little about how officers perceive their legitimacy in the eyes of the public and the antecedents of such perceptions. Pulling together separate strands of literature pertaining to citizen demeanor, hostile media perceptions, and danger perception theory, we propose and test a theoretical model of perceived audience legitimacy. Method: We conducted two separate studies: the first a survey of 546 officers working at a southern U.S. agency and the second a survey of a national probability sample of 665 executives and high-ranking officers. Results: Local violent crime rates, but not minority group size or growth, are associated with lower perceived audience legitimacy. Additionally, recent experiences with citizen disrespect and global perceptions of citizen animus are both inversely associated with perceived audience legitimacy. The perceived hostility of local, but not national, media coverage is also associated with lower perceived audience legitimacy. Conclusions: Our results suggest a need for additional research that explores whether the antecedents of audience legitimacy indirectly affect police behaviors, like the use of force.
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Noonan, Michael. "Grammar writing for a grammar-reading audience." Perspectives on Grammar Writing 30, no. 2 (March 31, 2006): 351–65. http://dx.doi.org/10.1075/sl.30.2.08noo.
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Thousands of languages are currently in danger of extinction without having been adequately documented by linguists. This fact represents a tragedy for communities in which endangered languages are spoken, for linguistics as a discipline and for all of humanity. One major role of the field of linguistics is to describe languages accurately and thoroughly for the benefit of all concerned. This paper presents the results of an informal survey of major users of grammatical descriptions and gives lists of dos and don’ts for those contemplating a descriptive study of one of the many endangered languages of the world. Concrete suggestions are provided that will help grammar writers produce user-friendly, thorough and useful grammatical descriptions.
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Setiawan, Hery, Pawito Pawito, and Andrik Purwasito. "The Television Existence in the Age of on-Demand Video Streaming." Jurnal ASPIKOM 7, no. 2 (July 29, 2022): 194. http://dx.doi.org/10.24329/aspikom.v7i2.1050.
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Television is a favorite mass media for some people; even watching television has become a mandatory ritual. Indeed, television shows have an impact on viewers. As technology develops and advances, television conditions change. This study aims to examine the current pattern of television use in Karanganyar City, Indonesia, in the era of popularity and increasing use of on-demand video streaming. This research is descriptive quantitative research. The research method used is a questionnaire survey, and the analysis was done using descriptive statistics. The results showed that the audience chose to watch television to seek information and entertainment. However, the Karanganyar audiences are not included in the heavy audience category. Their favorite programs are drama and news. For this reason, television programs must be educational and informative. The television must conduct a thorough evaluation so that other media do not drown out the use of television.