Academic literature on the topic 'Audio advertising'

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Journal articles on the topic "Audio advertising"

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Komang, Andri. "Pragmatic and Metaphoric Aspects of Audio-Visual Ads." International Journal of Social Sciences World (TIJOSSW) 5, no. 1 (2023): 112–17. https://doi.org/10.5281/zenodo.7642037.

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This research article discusses and analyzes the pragmatic and metaphoric aspects of audio-visual advertisements, in this case pragmatic analysis dissects the metaphors contained in audio-visual advertisements. Advertising is a media promotion of a product or service. Advertising as a form of product or service information from producers to consumers and delivery of messages from sponsors through a medium. As a form of communication, advertising contains messages that can be conveyed through language (words) and images. Messages can be conveyed in various ways, including the use of pragmatic a
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Terskikh, Marina. "Audio intertextuality in modern advertising text." SHS Web of Conferences 69 (2019): 00119. http://dx.doi.org/10.1051/shsconf/20196900119.

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The article is devoted to the study of audio intertextuality in modern advertising discourse. Despite the researchers’ increased interest in the problem of intertextual interaction, the issue of the functioning of the intertextuality mechanism in advertising, including social advertising, is still not fully covered, especially, since the advertising field is dynamic and provides extensive new material for research every day. The author pays special attention to the functional yield of audio intertextuality in advertising. As the basic functions of audio intertextual inclusions in the discourse
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Fedotova, Nina Leonidovna, and Snezhana Vasilievna Yerzheninova. "Phonostylistic argumentation techniques in audio advertising." Filologičeskie nauki. Voprosy teorii i praktiki, no. 6 (June 2023): 1749–54. http://dx.doi.org/10.30853/phil20230312.

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Hasafitri, Dini. "Efektivitas Penggunaan Media Pembelajaran Audio Visual Lcd (Liquid Crystal Display) Proyektor Dalam Keterampilan Menulis Iklan Pada Siswa Kelas VIII SMP IT Sunan Gunung Jati." Calakan : Jurnal Sastra, Bahasa, dan Budaya 2, no. 3 (2024): 221–29. https://doi.org/10.61492/calakan.v2i3.187.

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This research aims to determine the effectiveness of using audio-visual learning media on the advertising writing skills of class VIII SMP IT Sunan Gunung Jati students. The type of research carried out is quantitative research. Through 3 stages, namely starting from the Pretest in the form of giving skills tests, treatment in the form of applying the use of audio visual learning media and Posttest in the form of giving skills tests again. The data collection tool uses a Skills Test. The research results showed that students' advertising writing skills test scores at the pretest stage obtained
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Liu, Ji Hong, Yu Tao Fu, Qi Zhang, and Yu Ting Geng. "Study of the Cluster Analysis Algorithm for Radio Advertising." Applied Mechanics and Materials 713-715 (January 2015): 1935–38. http://dx.doi.org/10.4028/www.scientific.net/amm.713-715.1935.

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Some key technologies for clustering the radio advertising are introduced firstly. Then the design and implementation of the system are presented. The system analyzes the cluster characters for radio advertising by principal component analysis. It could be used to capture the radio ads’ time slots. This system shows a way to analyze audio data, and could be used to classify and identify different audio ads. Therefore, it has a wonderful application prospect.
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Gangabada, G. L. P. N., and S. C. Premaratne. "Profiled M-advertising Framework for Consumer Advertising." Journal of Computer Science 1, no. 1 (2013): 1–10. http://dx.doi.org/10.31357/jcs.v1i1.1103.

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Mobile advertising and profiled advertising has become major discussion topics recently. With rapid development of mobile technology in the last decade, many e-business organizations are trying to combine the latest mobile technologies with customer profiling in order to increase the reachability of their product information among the target market. This paper presents a potential mechanism to enhance such mobile advertising by improving existing user profile methods. The main goal of this research is to introduce a novel user profiling mechanism that can be used to improve the productivity of
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Vashchylo, Olha, and Yurii Andrusiv. "MULTIMODALITY OF MODERN ENGLISH-LANGUAGE ADVERTISING TEXT." Advanced Linguistics, no. 14 (December 25, 2024): 48–55. https://doi.org/10.20535/.2024.14.315521.

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The multimodality of a modern English-language advertising text is a complex combination of verbal, visual, spatial and auditory elements that provides a holistic impact on the audience by integrating various sensory modes to maximize communication effectiveness. This synergistic interaction of modes gives advertising messages the ability to enhance both cognitive and emotional perception, stimulating positive associations that contribute to brand memorability and loyalty. This article discusses the theoretical foundations of multimodality, in particular the concepts of “modus” and “multimodal
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A.E., Berezkina. "EMOTIONS OF A CHARACTER IN ADVERTISING: INFLUENCE ON THE AUDIENCE." ИННОВАЦИОННЫЕ НАУЧНЫЕ ИССЛЕДОВАНИЯ 2022. 11-1(23) (November 17, 2022): 217–23. https://doi.org/10.5281/zenodo.7331540.

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The article deals with the problem of the impact on the viewer by advertising. In the modern world, audio-visual, graphic and other methods of influence are developed at a high level. Therefore, specialists have to use more serious tools. For example, tools for influencing the emotions of the audience. Emotions are the most important part of human life. Everything depends on them, including making purchases. Unfortunately, most advertising and design specialists do not pay enough attention to the emotions of their consumers.
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Ain, Hurul, Ade Siti Haryanti, and Ridhowati. "The Influence of Audio-Visual Advertising Media on the Ability to Write Persuasive Texts of Class VIII Students of SMP Negeri 9 East Jakarta." Jurnal Profesi Pendidikan 4, no. 1 (2025): 9–16. https://doi.org/10.22460/jpp.v4i1.27185.

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The purpose of this study is to find out how the use of audio-visual advertising media impacts the ability of grade VIII students to write persuasive essays at SMP Negeri 9 East Jakarta. This experimental study created a control group specifically for post-tests. The population is 288 students, and the number of samples used in the study is 60 students. We deliberately use sampling to obtain assessment sheets, which serve as experimental instruments. The results of the study showed that based on the results of the t-test with a tcal value = 14.96 > t table = 5.09, thus H0 was rejected, but
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Gkounas, Athanasios. "Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services." Postmodernism Problems 13, no. 3 (2023): 341–57. http://dx.doi.org/10.46324/pmp2303341.

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The current research focuses on the use of audiovisual media services in the political scene and tries to explore the political marketing and advertising concepts on which these media/services are based. As a holistic approach, this research explores the citizen-voter as well as the politician concerning political advertising and audiovisual media/services. It separates the audiovisual media into traditional and new ones. So, primarily, this research empirically investigates the politicians’ profiles (high-ranked politicians, parliament, and regional ones) to determine the type and use of audi
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Dissertations / Theses on the topic "Audio advertising"

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Solodovnikova, Yevgeniya. "Effects of sudden audio disappearance and audio complexity on attention and message recognition." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/Y_Solodovnikova_071808.pdf.

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Atwood, April Marie. "An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message." The Ohio State University, 1987. http://rave.ohiolink.edu/etdc/view?acc_num=osu1277406979.

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Iossi, Licínia de Freitas [UNESP]. "TV digital sob a perspectiva publicitária: uma análise do advertainment na narrativa audiovisual." Universidade Estadual Paulista (UNESP), 2011. http://hdl.handle.net/11449/89536.

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Made available in DSpace on 2014-06-11T19:24:05Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-04-29Bitstream added on 2014-06-13T19:10:12Z : No. of bitstreams: 1 iossi_lf_me_bauru.pdf: 413853 bytes, checksum: 4d107f1903a03a363c97a4e399b5e491 (MD5)<br>Universidade Estadual Paulista (UNESP)<br>As transformações na publicidade e na propaganda estão ocorrendo devido ao avanço das Tecnologias de Informação e Comunicação (TICs), proporcionando quebra de paradigmas modificando o modo de como assistimos à televisão, e isso, consequentemente, afeta o modelo de negócio deste meio que será alt
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Romero, Ruiz Claudia Nicole. "El EDM (Electronic Dance Music), mediante campañas publicitarias, genera determinadas motivaciones hacia un servicio." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656688.

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EDM son las siglas de Electronic Dance Music, es el género madre de la música electrónica moderna. Actualmente, el género Pop, Rock y Latín utilizan el EDM como género complementario y esto se ha visualizado en la publicidad. Desde los inicios de la publicidad, la música ha estado presente como un complemento de mensajes publicitarios con el fin de generar conexión con los consumidores. En esta investigación cualitativa nace con el objetivo de conocer como el EDM (Electronic Dance Music), mediante campañas publicitarias, genera determinadas motivaciones hacia un servicio. Con el objetivo gener
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Iossi, Licínia de Freitas. "TV digital sob a perspectiva publicitária : uma análise do advertainment na narrativa audiovisual /." Bauru : [s.n.], 2011. http://hdl.handle.net/11449/89536.

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Orientador: Letícia Passos Affini<br>Banca: Marcos Américo<br>Banca: Paulo César da Silva Teles<br>Resumo: As transformações na publicidade e na propaganda estão ocorrendo devido ao avanço das Tecnologias de Informação e Comunicação (TICs), proporcionando quebra de paradigmas modificando o modo de como assistimos à televisão, e isso, consequentemente, afeta o modelo de negócio deste meio que será alterado, pois o conceito de grade televisiva não será prioridade, sendo assim, os blocos de intervalos comerciais perdem seu principal motivo, e a televisão a fim de manter os anunciantes como patroc
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Ångström, Hugo. "Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem." Thesis, Högskolan Dalarna, Ljud- och musikproduktion, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5359.

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This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an inter
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Кондратенко, А. С. "Інтелектуальна система ідентифікації аудіо-реклами". Master's thesis, Сумський державний університет, 2020. https://essuir.sumdu.edu.ua/handle/123456789/78591.

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Виконано аналіз існуючих технологій і програмних рішень. В результаті огляду зроблено висновок, що виходячи зі стану транслювання радіостанцій, розвитку рекламної індустрії а також потреб слухачів інтернет радіо, розробка інтелектуальної системи для ідентифікації аудіо реклами є актуальним завданням. На базі запропонованої категорійної моделі розроблено алгоритм інформаційного синтезу інтелектуальної системи із пошуку серед потоку інтернет радіо рекламних оголошень, який дозволяє виявляти та блокувати рекламу під час прямої трансляції. За результатами фізичного моделювання роботи алгори
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Dincer, Caner. "L'EFFET DE LA MUSIQUE DANS LES BANNIERES PUBLICITAIRES SUR INTERNET." Phd thesis, Université Paris-Est, 2008. http://tel.archives-ouvertes.fr/tel-00687187.

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Le développement de la publicité sur Internet et la présence croissante de la musique dans notre vie quotidienne nous a conduit à étudier les bannières publicitaires sonores. Partant des travaux antérieurs, nous tentons de comprendre l'effet de la musique sur l'attitude de l'internaute en faisant varier le genre musical et le tempo. Nous avons étudié l'impact des caractéristiques musicales sur les réponses à la publicité, mais aussi le rôle de la préférence, de l'activation, de la typicalité ainsi que ceux du type d'implication et de l'expertise musicale de l'internaute. Dans cette étude, des
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Swart, Lani. "An audit of online recruitment : a South African perspective." Thesis, Stellenbosch : University of Stellenbosch, 2008. http://hdl.handle.net/10019.1/3033.

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Thesis (MA (Industrial Psychology))--University of Stellenbosch, 2008.<br>The survival of an organisation in a global competitive business environment depends on its survival skills (e.g. adaptability, flexibility and innovativeness), which is situated within its human resources. Hence, the recruitment function’s role is critical, since it is responsible for the procurement of key intellectual capital that could equip the organisation with a competitive advantage. However, against the accelerated growth of the Internet combined with global competition, traditional recruitment methods are i
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Montgomery, Thomas, and n/a. "A descriptive analysis and evaluation of Australian Capital Territory Institute of Technical and Further Education's marketing strategy." University of Canberra. Education, 1993. http://erl.canberra.edu.au./public/adt-AUC20061018.145205.

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The research in this thesis attempts to study the ACT Institute of Technical and Further Education's marketing strategy, and it addresses a particular situation at a specific time. The research was undertaken in two studies. The first,through the use of a marketing audit, was focused on three key marketing areas within the Institute to indicate its overall marketing strategy. The second study involved a questionnaire to ascertain the effectiveness awareness of the Institute's advertising. The researcher first presents an historical review and an ordering of the historical aspects to illuminate
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Books on the topic "Audio advertising"

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Keegan, Terence. The marketer's guide to digital out-of-home media. Edited by EPM Communications Inc. EPM Communications, 2008.

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Kelsen, Keith. Unleashing the power of digital signage: Content strategies for the 5th screen. Focal Press, 2010.

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Ries, Al. Positioning: The battle for your mind. Warner Books, 1986.

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Lundström, Lars-Ingemar. Digital signage broadcasting: Content management and distribution techniques. Focal Press, 2008.

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Keegan, Terence. The marketer's guide to digital out-of-home media. Edited by EPM Communications Inc. EPM Communications, 2008.

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University of Oklahoma. Political Commercial Archive. Political Communication Center: A catalog and guide to the archival collections. Political Communication Center, University of Oklahoma, 1996.

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H, Ladd William. Internal audit briefings: Auditing advertising agencies. The Institute of Internal Auditors, 1992.

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Vinten, Gerald. The internal audit of advertising: A non starter? City University Business School, 1992.

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Colorado. Office of State Auditor. [Outdoor Advertising Program, Department of Transportation: Performance audit, May 2013. Office of State Auditor, 2013.

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Sun-il, Sŏ, ред. Hanʼguk ABC undong 20-yŏn: Hwalsŏnghwa toeŏyahal ABC undong. Kŏson, 1987.

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Book chapters on the topic "Audio advertising"

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Kelley, Larry D., Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, and Donald W. Jugenheimer. "Audio media." In Advertising Media Planning, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003258162-24.

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Dávila-Montes, José, and Pilar Orero. "Audio Description Washes Brighter? A Study in Brand Names and Advertising." In Researching Audio Description. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-56917-2_7.

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Seto, Kazuki, and Yumi Asahi. "Sound Logo to Increase TV Advertising Effectiveness Based on Audio-Visual Features." In Lecture Notes in Computer Science. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35132-7_10.

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Frontczak, Nancy T., and Steven W. Hartley. "The Advertising Agency Audit." In Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17049-7_65.

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Schwartz, Russell, and Katherine MacDonald. "Creative Advertising – Audio Visual." In The Marketing Edge for Filmmakers. Routledge, 2019. http://dx.doi.org/10.4324/9781315109565-11.

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"Advertising through other audio-visual media." In European Handbook on Advertising Law. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-42.

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Rodero, Emma, and Olatz Larrea. "Audio Design in Branding and Advertising." In Innovation in Advertising and Branding Communication. Routledge, 2020. http://dx.doi.org/10.4324/9781003009276-5.

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Müllensiefen, Daniel, and David J. Baker. "Music, Brands, & Advertising: Testing What Works." In Audio Branding Yearbook 2014/2015. Nomos, 2015. http://dx.doi.org/10.5771/9783845260815-31.

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Grégoire, Michel. "Advertising, the Audio-visual Industry and European Media Governance." In European Media Governance. Intellect Books, 2008. http://dx.doi.org/10.2307/j.ctv36xw46d.15.

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Stephenson, Tom. "Music in Television Advertising: How Sound Logos Affect Consumer Emotions." In ((( ABA ))) Audio Branding Academy Yearbook 2010/2011. Nomos Verlagsgesellschaft mbH & Co. KG, 2013. http://dx.doi.org/10.5771/9783845230146-203.

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Conference papers on the topic "Audio advertising"

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Medina, Jose, Francisco Vega, Daniel Mendoza, Victor Saquicela, and Mauricio Espinoza. "Audio fingerprint parameterization for multimedia advertising identification." In 2017 IEEE Second Ecuador Technical Chapters Meeting (ETCM). IEEE, 2017. http://dx.doi.org/10.1109/etcm.2017.8247498.

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Lv, Yanru. "Research on the application of flash online advertising." In 2010 International Conference on Audio, Language and Image Processing (ICALIP). IEEE, 2010. http://dx.doi.org/10.1109/icalip.2010.5685147.

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Yin, Chengxiang, Jin Hu, Xuejun Zhang, and Xiang Xie. "Advertising System Based on Cloud Computing and Audio Watermarking." In 2015 International Conference on Intelligent Information Hiding and Multimedia Signal Processing (IIH-MSP). IEEE, 2015. http://dx.doi.org/10.1109/iih-msp.2015.81.

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Barnes, Stuart J., and Weisha Wang. "Understanding Consumer Advertising via Audio Analytics of Sports Videos." In 2023 International Conference on Artificial Intelligence in Information and Communication (ICAIIC). IEEE, 2023. http://dx.doi.org/10.1109/icaiic57133.2023.10067125.

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Bannour, Hichem, Kesav Kancherlai, and Zhen Zhu. "Optimizing Audio Advertising Campaign Delivery with a Limited Budget." In 2023 International Conference on Machine Learning and Applications (ICMLA). IEEE, 2023. http://dx.doi.org/10.1109/icmla58977.2023.00114.

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Shushnov, M. S. "On the use of neural networks in television, radio broadcasting and advertising." In Modern Problems of Telecommunications - 2024. Siberian State University of Telecommunications and Information Systems, 2024. http://dx.doi.org/10.55648/spt-2024-1-216.

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Speech synthesis using neural networks is an innovative technology that allows you to create highquality audio files with artificially generated speech. This technology will gradually find increasing application in various fields, including television, radio broadcasting and advertising voice-over.
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Ryoo, Dokyun, Yongjae Yoo, Jeongyeup Paek, and Saewoong Bahk. "SPADE: Secure Periodic Advertising using Coded Time-Channel Rendezvous for BLE Audio." In 2023 19th International Conference on Distributed Computing in Smart Systems and the Internet of Things (DCOSS-IoT). IEEE, 2023. http://dx.doi.org/10.1109/dcoss-iot58021.2023.00015.

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Bratić, Diana, Denis Jurečić, Tajana Koren Ivančević, and Maja Strgar Kurečić. "Infographics in digital ads: A/B testing for content optimization." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p26.

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Internet users are bombarded every day with various ads, and they try to block them in all possible ways. If they do not block them, they usually pay little attention to them. Therefore, ads need to be creative and provide as much relevant information as possible about the advertised product or service at a glance in order to lead to conversions. For this purpose, the benefits of infographics can be used very well, in addition to dynamic forms of ads that consist of audio and video elements, especially in a responsive web environment. This type of advertising is also great for posting on socia
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Stepanović, Ivana ž. "Commodification of Prison Life and #PrisonTikTok: Self-Exposure and Digital Labour on Social Media." In International Scientific Conference “LIFE IN PRISON: Criminological, Penological, Psychological, Sociological, Legal, Security and Medical Issues”. Institute of Criminological and Sociological Research, Belgrade, Serbia, 2024. https://doi.org/10.47152/prisonlife2024.35.

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This paper investigates the phenomenon of commodifying prison life through video content shared on social media, particularly on TikTok. This platform popularised the cultural trend of sharing prison-inspired video content via the #prisontiktok and #jailtok. Using these hashtags, prisoners and former prisoners expose their personal experiences to vast online audiences to establish social connections with the outside world. Simultaneously, they use social media to commodify their life in prison, as well as their criminal careers, to gain views, monetary gifts and sponsorships, which aids in res
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"THE SCIENCE OF THE XXI CENTURY: CHALLENGES OF THE CONTEMPORANEITY." In THE SCIENCE OF THE XXI CENTURY: CHALLENGES OF THE CONTEMPORANEITY. Державний торговельно-економічний університет, 2025. https://doi.org/10.31617/k.knute.2025-05-15.

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The Collection of Abstracts from the VIIththth all-Ukrainian scientific and practical student conference “The science of the XXI century: challenges of the contemporaneity” includes modern theories, their practical aspects, tools and managing complex problems in the field of economy, finance, audit, international trade and law, information technologies, management, marketing, advertising, philology and psychology. Published in the original language in the author’s edition. Each author is responsible for content and formation of his/her materials.
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