Academic literature on the topic 'Audio advertising'
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Journal articles on the topic "Audio advertising"
Komang, Andri. "Pragmatic and Metaphoric Aspects of Audio-Visual Ads." International Journal of Social Sciences World (TIJOSSW) 5, no. 1 (2023): 112–17. https://doi.org/10.5281/zenodo.7642037.
Full textTerskikh, Marina. "Audio intertextuality in modern advertising text." SHS Web of Conferences 69 (2019): 00119. http://dx.doi.org/10.1051/shsconf/20196900119.
Full textFedotova, Nina Leonidovna, and Snezhana Vasilievna Yerzheninova. "Phonostylistic argumentation techniques in audio advertising." Filologičeskie nauki. Voprosy teorii i praktiki, no. 6 (June 2023): 1749–54. http://dx.doi.org/10.30853/phil20230312.
Full textHasafitri, Dini. "Efektivitas Penggunaan Media Pembelajaran Audio Visual Lcd (Liquid Crystal Display) Proyektor Dalam Keterampilan Menulis Iklan Pada Siswa Kelas VIII SMP IT Sunan Gunung Jati." Calakan : Jurnal Sastra, Bahasa, dan Budaya 2, no. 3 (2024): 221–29. https://doi.org/10.61492/calakan.v2i3.187.
Full textLiu, Ji Hong, Yu Tao Fu, Qi Zhang, and Yu Ting Geng. "Study of the Cluster Analysis Algorithm for Radio Advertising." Applied Mechanics and Materials 713-715 (January 2015): 1935–38. http://dx.doi.org/10.4028/www.scientific.net/amm.713-715.1935.
Full textGangabada, G. L. P. N., and S. C. Premaratne. "Profiled M-advertising Framework for Consumer Advertising." Journal of Computer Science 1, no. 1 (2013): 1–10. http://dx.doi.org/10.31357/jcs.v1i1.1103.
Full textVashchylo, Olha, and Yurii Andrusiv. "MULTIMODALITY OF MODERN ENGLISH-LANGUAGE ADVERTISING TEXT." Advanced Linguistics, no. 14 (December 25, 2024): 48–55. https://doi.org/10.20535/.2024.14.315521.
Full textA.E., Berezkina. "EMOTIONS OF A CHARACTER IN ADVERTISING: INFLUENCE ON THE AUDIENCE." ИННОВАЦИОННЫЕ НАУЧНЫЕ ИССЛЕДОВАНИЯ 2022. 11-1(23) (November 17, 2022): 217–23. https://doi.org/10.5281/zenodo.7331540.
Full textAin, Hurul, Ade Siti Haryanti, and Ridhowati. "The Influence of Audio-Visual Advertising Media on the Ability to Write Persuasive Texts of Class VIII Students of SMP Negeri 9 East Jakarta." Jurnal Profesi Pendidikan 4, no. 1 (2025): 9–16. https://doi.org/10.22460/jpp.v4i1.27185.
Full textGkounas, Athanasios. "Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services." Postmodernism Problems 13, no. 3 (2023): 341–57. http://dx.doi.org/10.46324/pmp2303341.
Full textDissertations / Theses on the topic "Audio advertising"
Solodovnikova, Yevgeniya. "Effects of sudden audio disappearance and audio complexity on attention and message recognition." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/Y_Solodovnikova_071808.pdf.
Full textAtwood, April Marie. "An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message." The Ohio State University, 1987. http://rave.ohiolink.edu/etdc/view?acc_num=osu1277406979.
Full textIossi, Licínia de Freitas [UNESP]. "TV digital sob a perspectiva publicitária: uma análise do advertainment na narrativa audiovisual." Universidade Estadual Paulista (UNESP), 2011. http://hdl.handle.net/11449/89536.
Full textRomero, Ruiz Claudia Nicole. "El EDM (Electronic Dance Music), mediante campañas publicitarias, genera determinadas motivaciones hacia un servicio." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656688.
Full textIossi, Licínia de Freitas. "TV digital sob a perspectiva publicitária : uma análise do advertainment na narrativa audiovisual /." Bauru : [s.n.], 2011. http://hdl.handle.net/11449/89536.
Full textÅngström, Hugo. "Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem." Thesis, Högskolan Dalarna, Ljud- och musikproduktion, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5359.
Full textКондратенко, А. С. "Інтелектуальна система ідентифікації аудіо-реклами". Master's thesis, Сумський державний університет, 2020. https://essuir.sumdu.edu.ua/handle/123456789/78591.
Full textDincer, Caner. "L'EFFET DE LA MUSIQUE DANS LES BANNIERES PUBLICITAIRES SUR INTERNET." Phd thesis, Université Paris-Est, 2008. http://tel.archives-ouvertes.fr/tel-00687187.
Full textSwart, Lani. "An audit of online recruitment : a South African perspective." Thesis, Stellenbosch : University of Stellenbosch, 2008. http://hdl.handle.net/10019.1/3033.
Full textMontgomery, Thomas, and n/a. "A descriptive analysis and evaluation of Australian Capital Territory Institute of Technical and Further Education's marketing strategy." University of Canberra. Education, 1993. http://erl.canberra.edu.au./public/adt-AUC20061018.145205.
Full textBooks on the topic "Audio advertising"
Keegan, Terence. The marketer's guide to digital out-of-home media. Edited by EPM Communications Inc. EPM Communications, 2008.
Find full textKelsen, Keith. Unleashing the power of digital signage: Content strategies for the 5th screen. Focal Press, 2010.
Find full textLundström, Lars-Ingemar. Digital signage broadcasting: Content management and distribution techniques. Focal Press, 2008.
Find full textKeegan, Terence. The marketer's guide to digital out-of-home media. Edited by EPM Communications Inc. EPM Communications, 2008.
Find full textUniversity of Oklahoma. Political Commercial Archive. Political Communication Center: A catalog and guide to the archival collections. Political Communication Center, University of Oklahoma, 1996.
Find full textH, Ladd William. Internal audit briefings: Auditing advertising agencies. The Institute of Internal Auditors, 1992.
Find full textVinten, Gerald. The internal audit of advertising: A non starter? City University Business School, 1992.
Find full textColorado. Office of State Auditor. [Outdoor Advertising Program, Department of Transportation: Performance audit, May 2013. Office of State Auditor, 2013.
Find full textSun-il, Sŏ, ред. Hanʼguk ABC undong 20-yŏn: Hwalsŏnghwa toeŏyahal ABC undong. Kŏson, 1987.
Find full textBook chapters on the topic "Audio advertising"
Kelley, Larry D., Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, and Donald W. Jugenheimer. "Audio media." In Advertising Media Planning, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003258162-24.
Full textDávila-Montes, José, and Pilar Orero. "Audio Description Washes Brighter? A Study in Brand Names and Advertising." In Researching Audio Description. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-56917-2_7.
Full textSeto, Kazuki, and Yumi Asahi. "Sound Logo to Increase TV Advertising Effectiveness Based on Audio-Visual Features." In Lecture Notes in Computer Science. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35132-7_10.
Full textFrontczak, Nancy T., and Steven W. Hartley. "The Advertising Agency Audit." In Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17049-7_65.
Full textSchwartz, Russell, and Katherine MacDonald. "Creative Advertising – Audio Visual." In The Marketing Edge for Filmmakers. Routledge, 2019. http://dx.doi.org/10.4324/9781315109565-11.
Full text"Advertising through other audio-visual media." In European Handbook on Advertising Law. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-42.
Full textRodero, Emma, and Olatz Larrea. "Audio Design in Branding and Advertising." In Innovation in Advertising and Branding Communication. Routledge, 2020. http://dx.doi.org/10.4324/9781003009276-5.
Full textMüllensiefen, Daniel, and David J. Baker. "Music, Brands, & Advertising: Testing What Works." In Audio Branding Yearbook 2014/2015. Nomos, 2015. http://dx.doi.org/10.5771/9783845260815-31.
Full textGrégoire, Michel. "Advertising, the Audio-visual Industry and European Media Governance." In European Media Governance. Intellect Books, 2008. http://dx.doi.org/10.2307/j.ctv36xw46d.15.
Full textStephenson, Tom. "Music in Television Advertising: How Sound Logos Affect Consumer Emotions." In ((( ABA ))) Audio Branding Academy Yearbook 2010/2011. Nomos Verlagsgesellschaft mbH & Co. KG, 2013. http://dx.doi.org/10.5771/9783845230146-203.
Full textConference papers on the topic "Audio advertising"
Medina, Jose, Francisco Vega, Daniel Mendoza, Victor Saquicela, and Mauricio Espinoza. "Audio fingerprint parameterization for multimedia advertising identification." In 2017 IEEE Second Ecuador Technical Chapters Meeting (ETCM). IEEE, 2017. http://dx.doi.org/10.1109/etcm.2017.8247498.
Full textLv, Yanru. "Research on the application of flash online advertising." In 2010 International Conference on Audio, Language and Image Processing (ICALIP). IEEE, 2010. http://dx.doi.org/10.1109/icalip.2010.5685147.
Full textYin, Chengxiang, Jin Hu, Xuejun Zhang, and Xiang Xie. "Advertising System Based on Cloud Computing and Audio Watermarking." In 2015 International Conference on Intelligent Information Hiding and Multimedia Signal Processing (IIH-MSP). IEEE, 2015. http://dx.doi.org/10.1109/iih-msp.2015.81.
Full textBarnes, Stuart J., and Weisha Wang. "Understanding Consumer Advertising via Audio Analytics of Sports Videos." In 2023 International Conference on Artificial Intelligence in Information and Communication (ICAIIC). IEEE, 2023. http://dx.doi.org/10.1109/icaiic57133.2023.10067125.
Full textBannour, Hichem, Kesav Kancherlai, and Zhen Zhu. "Optimizing Audio Advertising Campaign Delivery with a Limited Budget." In 2023 International Conference on Machine Learning and Applications (ICMLA). IEEE, 2023. http://dx.doi.org/10.1109/icmla58977.2023.00114.
Full textShushnov, M. S. "On the use of neural networks in television, radio broadcasting and advertising." In Modern Problems of Telecommunications - 2024. Siberian State University of Telecommunications and Information Systems, 2024. http://dx.doi.org/10.55648/spt-2024-1-216.
Full textRyoo, Dokyun, Yongjae Yoo, Jeongyeup Paek, and Saewoong Bahk. "SPADE: Secure Periodic Advertising using Coded Time-Channel Rendezvous for BLE Audio." In 2023 19th International Conference on Distributed Computing in Smart Systems and the Internet of Things (DCOSS-IoT). IEEE, 2023. http://dx.doi.org/10.1109/dcoss-iot58021.2023.00015.
Full textBratić, Diana, Denis Jurečić, Tajana Koren Ivančević, and Maja Strgar Kurečić. "Infographics in digital ads: A/B testing for content optimization." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p26.
Full textStepanović, Ivana ž. "Commodification of Prison Life and #PrisonTikTok: Self-Exposure and Digital Labour on Social Media." In International Scientific Conference “LIFE IN PRISON: Criminological, Penological, Psychological, Sociological, Legal, Security and Medical Issues”. Institute of Criminological and Sociological Research, Belgrade, Serbia, 2024. https://doi.org/10.47152/prisonlife2024.35.
Full text"THE SCIENCE OF THE XXI CENTURY: CHALLENGES OF THE CONTEMPORANEITY." In THE SCIENCE OF THE XXI CENTURY: CHALLENGES OF THE CONTEMPORANEITY. Державний торговельно-економічний університет, 2025. https://doi.org/10.31617/k.knute.2025-05-15.
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