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Dissertations / Theses on the topic 'Audio advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Solodovnikova, Yevgeniya. "Effects of sudden audio disappearance and audio complexity on attention and message recognition." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/Y_Solodovnikova_071808.pdf.

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2

Atwood, April Marie. "An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message." The Ohio State University, 1987. http://rave.ohiolink.edu/etdc/view?acc_num=osu1277406979.

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3

Iossi, Licínia de Freitas [UNESP]. "TV digital sob a perspectiva publicitária: uma análise do advertainment na narrativa audiovisual." Universidade Estadual Paulista (UNESP), 2011. http://hdl.handle.net/11449/89536.

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Made available in DSpace on 2014-06-11T19:24:05Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-04-29Bitstream added on 2014-06-13T19:10:12Z : No. of bitstreams: 1 iossi_lf_me_bauru.pdf: 413853 bytes, checksum: 4d107f1903a03a363c97a4e399b5e491 (MD5)<br>Universidade Estadual Paulista (UNESP)<br>As transformações na publicidade e na propaganda estão ocorrendo devido ao avanço das Tecnologias de Informação e Comunicação (TICs), proporcionando quebra de paradigmas modificando o modo de como assistimos à televisão, e isso, consequentemente, afeta o modelo de negócio deste meio que será alt

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Romero, Ruiz Claudia Nicole. "El EDM (Electronic Dance Music), mediante campañas publicitarias, genera determinadas motivaciones hacia un servicio." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656688.

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EDM son las siglas de Electronic Dance Music, es el género madre de la música electrónica moderna. Actualmente, el género Pop, Rock y Latín utilizan el EDM como género complementario y esto se ha visualizado en la publicidad. Desde los inicios de la publicidad, la música ha estado presente como un complemento de mensajes publicitarios con el fin de generar conexión con los consumidores. En esta investigación cualitativa nace con el objetivo de conocer como el EDM (Electronic Dance Music), mediante campañas publicitarias, genera determinadas motivaciones hacia un servicio. Con el objetivo gener

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Iossi, Licínia de Freitas. "TV digital sob a perspectiva publicitária : uma análise do advertainment na narrativa audiovisual /." Bauru : [s.n.], 2011. http://hdl.handle.net/11449/89536.

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Orientador: Letícia Passos Affini<br>Banca: Marcos Américo<br>Banca: Paulo César da Silva Teles<br>Resumo: As transformações na publicidade e na propaganda estão ocorrendo devido ao avanço das Tecnologias de Informação e Comunicação (TICs), proporcionando quebra de paradigmas modificando o modo de como assistimos à televisão, e isso, consequentemente, afeta o modelo de negócio deste meio que será alterado, pois o conceito de grade televisiva não será prioridade, sendo assim, os blocos de intervalos comerciais perdem seu principal motivo, e a televisão a fim de manter os anunciantes como patroc

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6

Ångström, Hugo. "Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem." Thesis, Högskolan Dalarna, Ljud- och musikproduktion, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5359.

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This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an inter

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7

Кондратенко, А. С. "Інтелектуальна система ідентифікації аудіо-реклами". Master's thesis, Сумський державний університет, 2020. https://essuir.sumdu.edu.ua/handle/123456789/78591.

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Виконано аналіз існуючих технологій і програмних рішень. В результаті огляду зроблено висновок, що виходячи зі стану транслювання радіостанцій, розвитку рекламної індустрії а також потреб слухачів інтернет радіо, розробка інтелектуальної системи для ідентифікації аудіо реклами є актуальним завданням. На базі запропонованої категорійної моделі розроблено алгоритм інформаційного синтезу інтелектуальної системи із пошуку серед потоку інтернет радіо рекламних оголошень, який дозволяє виявляти та блокувати рекламу під час прямої трансляції. За результатами фізичного моделювання роботи алгори

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8

Dincer, Caner. "L'EFFET DE LA MUSIQUE DANS LES BANNIERES PUBLICITAIRES SUR INTERNET." Phd thesis, Université Paris-Est, 2008. http://tel.archives-ouvertes.fr/tel-00687187.

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Le développement de la publicité sur Internet et la présence croissante de la musique dans notre vie quotidienne nous a conduit à étudier les bannières publicitaires sonores. Partant des travaux antérieurs, nous tentons de comprendre l'effet de la musique sur l'attitude de l'internaute en faisant varier le genre musical et le tempo. Nous avons étudié l'impact des caractéristiques musicales sur les réponses à la publicité, mais aussi le rôle de la préférence, de l'activation, de la typicalité ainsi que ceux du type d'implication et de l'expertise musicale de l'internaute. Dans cette étude, des

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9

Swart, Lani. "An audit of online recruitment : a South African perspective." Thesis, Stellenbosch : University of Stellenbosch, 2008. http://hdl.handle.net/10019.1/3033.

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Thesis (MA (Industrial Psychology))--University of Stellenbosch, 2008.<br>The survival of an organisation in a global competitive business environment depends on its survival skills (e.g. adaptability, flexibility and innovativeness), which is situated within its human resources. Hence, the recruitment function’s role is critical, since it is responsible for the procurement of key intellectual capital that could equip the organisation with a competitive advantage. However, against the accelerated growth of the Internet combined with global competition, traditional recruitment methods are i

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10

Montgomery, Thomas, and n/a. "A descriptive analysis and evaluation of Australian Capital Territory Institute of Technical and Further Education's marketing strategy." University of Canberra. Education, 1993. http://erl.canberra.edu.au./public/adt-AUC20061018.145205.

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The research in this thesis attempts to study the ACT Institute of Technical and Further Education's marketing strategy, and it addresses a particular situation at a specific time. The research was undertaken in two studies. The first,through the use of a marketing audit, was focused on three key marketing areas within the Institute to indicate its overall marketing strategy. The second study involved a questionnaire to ascertain the effectiveness awareness of the Institute's advertising. The researcher first presents an historical review and an ordering of the historical aspects to illuminate

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11

Blake, Greyory. "Good Game." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5377.

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This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of t

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12

Carvalhido, Eugénio Bettencourt. "Real-Time Audio Fingerprinting for Advertising Detection in Streaming Broadcast Content." Master's thesis, 2018. https://hdl.handle.net/10216/114095.

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Carvalhido, Eugénio Bettencourt. "Real-Time Audio Fingerprinting for Advertising Detection in Streaming Broadcast Content." Dissertação, 2018. https://hdl.handle.net/10216/114095.

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14

Lin, Jae-Yi, and 林杰毅. "A Study on Improving the Delay of Audio Delivery on Interactive Advertising Signage." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/53y3w6.

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碩士<br>國立臺北科技大學<br>資訊工程系<br>106<br>When a Client-server service deployed, we need to know the number of users that can be handled by the system without significant delay. We do this by testing system’s behavior under intense loads, if the system delay, analyze the cause of the delay and improve it. In this thesis, we will use JMeter to write the stress test script, and execute stress test to understand how many users can connect to the system at the same time without delay. We compare three methods of WebSocket, WebRTC, and Socket.IO, and evaluates the feasibility of these three methods. Accord

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15

Ettmüller, Nina Sophie. "The influence of media context on the effectiveness of podcast advertising." Master's thesis, 2021. http://hdl.handle.net/10400.14/34271.

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Advertising in Audio Podcasts has gained huge popularity in the last years. However, education on how to advertise effectively on Podcasts is still at an early stage. A high effectiveness of advertising is only achieved when an advertisement is placed and consumed in the appropriate media context. The placement and its effectiveness are a topic that still needs to be researched intensively in this regard. The ad-context congruence, the correspondence of theme and image between a brand being advertised and a podcast episode are explored more intensively in this work. These are common crit

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16

Pei-Fang, Lee. "The Advertising Effects of Language Type, Number of Language and Visual / Audio Modality: Foreign Language Preference and Proficiency as Moderators." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0009-2006200622110900.

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Lee, Pei-Fang, and 李佩芳. "The Advertising Effects of Language Type, Number of Language and Visual / Audio Modality: Foreign Language Preference and Proficiency as Moderators." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/41693235102940419726.

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碩士<br>元智大學<br>國際企業學系<br>94<br>Bilingual Advertisements are those advertisements which contain both the dominant and the nondominant languages. Bilingual advertisements are highly visible on television now. There exists Code-Switching Effect (Jonston et al. 1990) in those bilingual advertisements. Code-switching refers to the insertion of a foreign word or expression into a sentence, resulting in a mixed language message (Grosjean 1982). Bilingual advertisement acts as a cue to attract consumers’ attention and forms different advertisement effectiveness. Five-way experiment design is taken

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18

Kuei-Liang, Liu, and 劉桂良. "A Study of the Differences on Advertising Cognitive Effects In the Forms of Video Audio Web advertisements - Using Virtual Mobile Phone Brand as Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/41178766501422767343.

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碩士<br>中國文化大學<br>資訊傳播研究所<br>97<br>Here are many domains in Advertisement effect related researches. One of them is advertisement element. This study discuss about what effect make differences in online video audio advertisement. There are Five dependent variables, include applying in the different Website , and there are two Moderating variables, attitude toward advertisement and content involvement of webpage, the Dependent variable are attention and recognition ; Try to find out what kind of presentation mode should use in online streaming Video web.

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19

Kecerová, Martina. "Mytologie reklamní kampaně Samsung Galaxy Note." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-340223.

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This diploma thesis discusses modern myths that appear in the selected audiovisual commercials. The commercials are part of the advertising campaign for a Galaxy Note 3 device produced by Samsung Company. The campaign was launched in the fall of 2013 and continued through the spring 2014. As Samsung is also one of the official partners of the Winter Olympic Games in Sochi, some of the analyzed content is dedicated to the relationship between the two. Semiotics and marketing communication provide a broad theoretical framework for the later semiotic analysis. The chapter on semiotics discusses t

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Modiba, Tlholo. "Visual persuasion techniques as an adjuvant in health care communication material." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001319.

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M. Tech. Graphic Design<br>Fetal Alcohol Syndrome is a congenital syndrome cased by excessive consumption of alcohol by the mother during pregnancy, characterized by retardation of mental development and of physical growth. Lack of public information and intervention is one of the reasons why the syndrome persists in townships and rural areas. This study was undertaken in response to the lack of public knowledge within high-risk communities concerning Fetal Alcohol Syndrome. The study hypothesized that embedding persuasive techniques within health communication material would create effective

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21

Paulová, Šárka. "Sémiotická analýza vybraných audiovizuálních reklam na dětské produkty." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-329996.

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ABSTRAKT-aj The aim of thesis is semiotic analysis of chosen audio-visual commercials of children's products. The thesis will contain introduction, ending, theoretic part and empiric part. I introduce semiotics and its classification like subject of science in theoretic part, explain concept of sign, semiosis and conception of sign by three representative of semiotics-Ferdinand de Saussure, Charles S. Peirce and Roland Barthes. Next I will focus on commercial. I will describe commercial discours, communication and marketing mix and classification of commercials. I'll introduce television as me

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