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Journal articles on the topic 'Audio advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Komang, Andri. "Pragmatic and Metaphoric Aspects of Audio-Visual Ads." International Journal of Social Sciences World (TIJOSSW) 5, no. 1 (2023): 112–17. https://doi.org/10.5281/zenodo.7642037.

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This research article discusses and analyzes the pragmatic and metaphoric aspects of audio-visual advertisements, in this case pragmatic analysis dissects the metaphors contained in audio-visual advertisements. Advertising is a media promotion of a product or service. Advertising as a form of product or service information from producers to consumers and delivery of messages from sponsors through a medium. As a form of communication, advertising contains messages that can be conveyed through language (words) and images. Messages can be conveyed in various ways, including the use of pragmatic a

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Terskikh, Marina. "Audio intertextuality in modern advertising text." SHS Web of Conferences 69 (2019): 00119. http://dx.doi.org/10.1051/shsconf/20196900119.

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The article is devoted to the study of audio intertextuality in modern advertising discourse. Despite the researchers’ increased interest in the problem of intertextual interaction, the issue of the functioning of the intertextuality mechanism in advertising, including social advertising, is still not fully covered, especially, since the advertising field is dynamic and provides extensive new material for research every day. The author pays special attention to the functional yield of audio intertextuality in advertising. As the basic functions of audio intertextual inclusions in the discourse

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Fedotova, Nina Leonidovna, and Snezhana Vasilievna Yerzheninova. "Phonostylistic argumentation techniques in audio advertising." Filologičeskie nauki. Voprosy teorii i praktiki, no. 6 (June 2023): 1749–54. http://dx.doi.org/10.30853/phil20230312.

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Hasafitri, Dini. "Efektivitas Penggunaan Media Pembelajaran Audio Visual Lcd (Liquid Crystal Display) Proyektor Dalam Keterampilan Menulis Iklan Pada Siswa Kelas VIII SMP IT Sunan Gunung Jati." Calakan : Jurnal Sastra, Bahasa, dan Budaya 2, no. 3 (2024): 221–29. https://doi.org/10.61492/calakan.v2i3.187.

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This research aims to determine the effectiveness of using audio-visual learning media on the advertising writing skills of class VIII SMP IT Sunan Gunung Jati students. The type of research carried out is quantitative research. Through 3 stages, namely starting from the Pretest in the form of giving skills tests, treatment in the form of applying the use of audio visual learning media and Posttest in the form of giving skills tests again. The data collection tool uses a Skills Test. The research results showed that students' advertising writing skills test scores at the pretest stage obtained

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Liu, Ji Hong, Yu Tao Fu, Qi Zhang, and Yu Ting Geng. "Study of the Cluster Analysis Algorithm for Radio Advertising." Applied Mechanics and Materials 713-715 (January 2015): 1935–38. http://dx.doi.org/10.4028/www.scientific.net/amm.713-715.1935.

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Some key technologies for clustering the radio advertising are introduced firstly. Then the design and implementation of the system are presented. The system analyzes the cluster characters for radio advertising by principal component analysis. It could be used to capture the radio ads’ time slots. This system shows a way to analyze audio data, and could be used to classify and identify different audio ads. Therefore, it has a wonderful application prospect.

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Gangabada, G. L. P. N., and S. C. Premaratne. "Profiled M-advertising Framework for Consumer Advertising." Journal of Computer Science 1, no. 1 (2013): 1–10. http://dx.doi.org/10.31357/jcs.v1i1.1103.

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Mobile advertising and profiled advertising has become major discussion topics recently. With rapid development of mobile technology in the last decade, many e-business organizations are trying to combine the latest mobile technologies with customer profiling in order to increase the reachability of their product information among the target market. This paper presents a potential mechanism to enhance such mobile advertising by improving existing user profile methods. The main goal of this research is to introduce a novel user profiling mechanism that can be used to improve the productivity of

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Vashchylo, Olha, and Yurii Andrusiv. "MULTIMODALITY OF MODERN ENGLISH-LANGUAGE ADVERTISING TEXT." Advanced Linguistics, no. 14 (December 25, 2024): 48–55. https://doi.org/10.20535/.2024.14.315521.

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The multimodality of a modern English-language advertising text is a complex combination of verbal, visual, spatial and auditory elements that provides a holistic impact on the audience by integrating various sensory modes to maximize communication effectiveness. This synergistic interaction of modes gives advertising messages the ability to enhance both cognitive and emotional perception, stimulating positive associations that contribute to brand memorability and loyalty. This article discusses the theoretical foundations of multimodality, in particular the concepts of “modus” and “multimodal

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A.E., Berezkina. "EMOTIONS OF A CHARACTER IN ADVERTISING: INFLUENCE ON THE AUDIENCE." ИННОВАЦИОННЫЕ НАУЧНЫЕ ИССЛЕДОВАНИЯ 2022. 11-1(23) (November 17, 2022): 217–23. https://doi.org/10.5281/zenodo.7331540.

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The article deals with the problem of the impact on the viewer by advertising. In the modern world, audio-visual, graphic and other methods of influence are developed at a high level. Therefore, specialists have to use more serious tools. For example, tools for influencing the emotions of the audience. Emotions are the most important part of human life. Everything depends on them, including making purchases. Unfortunately, most advertising and design specialists do not pay enough attention to the emotions of their consumers.

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Ain, Hurul, Ade Siti Haryanti, and Ridhowati. "The Influence of Audio-Visual Advertising Media on the Ability to Write Persuasive Texts of Class VIII Students of SMP Negeri 9 East Jakarta." Jurnal Profesi Pendidikan 4, no. 1 (2025): 9–16. https://doi.org/10.22460/jpp.v4i1.27185.

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The purpose of this study is to find out how the use of audio-visual advertising media impacts the ability of grade VIII students to write persuasive essays at SMP Negeri 9 East Jakarta. This experimental study created a control group specifically for post-tests. The population is 288 students, and the number of samples used in the study is 60 students. We deliberately use sampling to obtain assessment sheets, which serve as experimental instruments. The results of the study showed that based on the results of the t-test with a tcal value = 14.96 > t table = 5.09, thus H0 was rejected, but

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Gkounas, Athanasios. "Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services." Postmodernism Problems 13, no. 3 (2023): 341–57. http://dx.doi.org/10.46324/pmp2303341.

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The current research focuses on the use of audiovisual media services in the political scene and tries to explore the political marketing and advertising concepts on which these media/services are based. As a holistic approach, this research explores the citizen-voter as well as the politician concerning political advertising and audiovisual media/services. It separates the audiovisual media into traditional and new ones. So, primarily, this research empirically investigates the politicians’ profiles (high-ranked politicians, parliament, and regional ones) to determine the type and use of audi

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Díaz-Chica, Óscar, Bermejo. Mercedes Rodríguez, and Iglesias Matías López. "Body standard in audio-visual advertising aimed at teenagers: detection and influence." Doxa Comunicación 38 (June 7, 2024): 149–82. https://doi.org/10.31921/doxacom.n38a1961.

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The cult of the body is a prominent value today, with a notorious presence in the media consumed by adolescents. This age group, on the other hand, is particularly vulnerable to the influence of the advertising industry. In this sense, it is pertinent to ask whether this industry is generating a body standard detected by adolescents themselves, and whether advertising influences their physical preferences. In this regard, a content analysis (20 audiovisual advertisements) and a survey (132 adolescents) were carried out. According to the results, there is a body standard in audiovisual advertis

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B., Killa,, and Upadhyay, A.K. "Business Models in the Music Streaming Industry: A Critical Review of Literature on the Role of Audio Advertising." CARDIOMETRY, no. 24 (November 30, 2022): 887–95. http://dx.doi.org/10.18137/cardiometry.2022.24.887895.

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This paper aims to explore advertising on music streaming platforms as an opportunity for brands to advertise in India by studying users’ attitudes towards advertisements while listening to music on these platforms. The paper is an outcome of reviewing several published journals and articles referring to music streaming services, their revenue models, and their impact on consumer listening behaviors. The paper presents an overview of the music industry’s evolution, the piracy issues involved, and revenue models of music streaming platforms; free streaming and paid/premium models. It discusses

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Barrio Fraile, Estrella, Ana María Enrique Jiménez, María Luz Barbeito Veloso, and Anna Fajula Payet. "Sonic identity and audio branding elements in Spanish radio advertising." Anàlisi 65 (December 22, 2021): 103–19. http://dx.doi.org/10.5565/rev/analisi.3330.

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The emotional potential of sound is an excellent resource for companies and institutions seeking to test new ways of communicating with their stakeholders through the senses. However, there are still few organizations that include sound as a conveyer of their corporate identity. Audio branding aims to expand the contact points with audiences by incorporating sound elements that facilitate the recognition of the brand's values. This research attempts to understand the use that corporations make of sound as a communication tool and to evaluate its presence, but above all it wants to find out if

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Thibault, Ghislain. "Celestial Apparitions: Media-Machine, Broadcasting and Aerial Advertising." Media Theory 5, no. 2 (2022): 99–122. http://dx.doi.org/10.70064/mt.v5i2.926.

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In the interwar period, as commercial aviation was beginning to take shape, a range of technical innovations led to the development of the field of ‘aerial advertising’. Aerial advertising took on various media forms (sonic, visual, textual) and supports (leaflets, light projections, billboard-like print advertising, smoke, audio speakers) and turned to the sky as screen, support, milieu or medium for mass communication. This essay sets out to revisit the case of aerial advertising, mobilizing some of the key lessons and themes from Speaking into the Air. I explore the specific symbolic and te

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Anikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.

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Modern advertising became a part of communicative culture. Therefore, the language of advertising draws attention of scholars from different fields. However, the task of determining and studying linguistic means that encourage attention of customers remains relevant. This article examines the phonostylistic means that allow creating a certain emotional background after reading an advertisement. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). Methodology implies the selection of practical material, id

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Zhang, Jing, Xingyu Wen, Ayoung Cho, and Mincheol Whang. "An Empathy Evaluation System Using Spectrogram Image Features of Audio." Sensors 21, no. 21 (2021): 7111. http://dx.doi.org/10.3390/s21217111.

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Watching videos online has become part of a relaxed lifestyle. The music in videos has a sensitive influence on human emotions, perception, and imaginations, which can make people feel relaxed or sad, and so on. Therefore, it is particularly important for people who make advertising videos to understand the relationship between the physical elements of music and empathy characteristics. The purpose of this paper is to analyze the music features in an advertising video and extract the music features that make people empathize. This paper combines both methods of the power spectrum of MFCC and i

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Terzian, Tamar V. "Direct-to-Consumer Prescription Drug Advertising." American Journal of Law & Medicine 25, no. 1 (1999): 149–67. http://dx.doi.org/10.1017/s0098858800009515.

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The Food and Drug Administration (FDA) regulates the promotion of pharmaceutical products. The FDA's regulations issued under the Food, Drug and Cosmetic Act (FDCA) require that prescription drug broadcast advertisements include the following: (1) a major statement of the product's risks in at least the audio part of the advertisement; and (2) that an adequate provision for the dissemination of the approved package labeling be made “in connection with the broadcast presentation,” if the brief summary is not also part of the advertisement. Under the FDCA, the brief summary provides information

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Vilas Rupnath Buwa. "Feminist Semiotics of Advertising Media Texts." Creative Saplings 2, no. 04 (2023): 53–64. http://dx.doi.org/10.56062/gtrs.2023.2.04.341.

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Semiotics is emerged a major theoretical and analytical approach in the media-driven era of 21st century. In the history of human evolution, use and analysis of signs to communicate have the utmost importance. Before verbal and written linguistic discourse, the use of signs remains in human communication. Semiotics is thought to be a structural and linguistic approach but as Saussure has asserted that semiotics is broad, inclusive and comprehensive in nature and scope, while linguistics is a part of it. Modern media is scientifically and technologically more enhanced and inclusive of various s

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Raharjo, Aning Rustanti, Didin Nuruddin Hidayat, Alek Alek, and Nasifuddin Jalil. "MULTIMODAL ANALYSIS OF WARDAH LIPSTICK ADVERTISEMENT." Elite English and Literature Journal 7, no. 2 (2020): 149. http://dx.doi.org/10.24252/10.24252/elite.v7i2a4.

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Advertising is utilized to promote certain products and attract the attention of potential customers to purchase the products. In this study, the researchers use advertisements broadcasted through an electronic form, namely Wardah lipstick advertisement. The advertisement is audiovisual, and the form of the message included sound and moving images. The analysis in this study used a semiotic approach and multimodal analysis focusing on multimodal systems, including aspects of linguistics, visual, audio, gestural, and location. This study used qualitative research methodology by applying a descr

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Alcántara-Pilar, Juan Miguel, Iván Manuel Sánchez-Duarte, María Bermúdez-Martínez, and María Eugenia Rodríguez-López. "Linguistics and marketing: The effect of foreign languages in advertising messages." Tourism & Management Studies 20, no. 1 (2024): 79–89. http://dx.doi.org/10.18089/tms.20240106.

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In international advertising, foreign languages often serve symbolic purposes, each associated with distinct characteristics. This study explores whether recognising the language in advertising messages influences the company's perceived image and Word-of-Mouth (WOM). We used a between-subjects experimental design to selectfive languages as independent variables: Italian, Turkish, Russian, English, and French. An audio-only advertising message for a fictional company was created and translated into these languages. Native Spanish-speaking participants listened to the message in a foreign langu

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Astin, Novita, and Nandhita Ayundra Wulintang Ceraka. "Design of Digital Squeeze Frame Console for Public Service Advertisement." Jurnal Teknologi Informasi dan Pendidikan 15, no. 1 (2022): 11–20. http://dx.doi.org/10.24036/jtip.v15i1.489.

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Digital advertisement is one of the promotional media used by producers to embed brands in the memory of their consumers. However, in the current era, digital advertising is not only used to promote a brand but in delivering public service advertisements, digital advertising is often used. This is because, with the development of the digital era, digital advertising is accepted by the public more quickly. There are various types of digital advertising, including Squeeze Frame. The process of running Squeeze Frame using the Vmix software. Vmix software is a virtual mixer that runs using a keybo

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Manemba, Iranzo Lorenzo, Johny R. E. Tampi, and Danny D. S. Mukuan. "Pengaruh Tarif Iklan Terhadap Keputusan Berlangganan pada Siaran Radio Montini Manado." JURNAL ADMINISTRASI BISNIS 9, no. 3 (2019): 55. http://dx.doi.org/10.35797/jab.9.3.2019.25513.55-72.

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This study focuses on the influence of advertising rates on customer decisions with the location of research on Radio Montini as one of the audio media by concentrating on promoting advertising rates or prices. The aim is to find out the extent to which Radio Montini Manado broadcast advertising rates affect customer decisions. The method used is a quantitative method with a simple linear regression analysis approach. The results of this study indicate that Radio Montini advertising rates have a positive and significant effect on Radio Manado's Montini FM customer decisions because it is suppo

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Shetty, Abhishek. "Exploring the Impact of Audio Advertising in Digital Marketing: Strategies, Effectiveness, and Future Trends." International Journal of Science and Research (IJSR) 13, no. 10 (2024): 1016–19. http://dx.doi.org/10.21275/sr241007051127.

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Ningrum, Karina Pramita. "DIGITAL SIGNAGE : MAKNA, STRATEGI PEMBUATAN PESAN, DAN IMPLEMENTASI OLEH DENTSU AGENCY." Media Bahasa, Sastra, dan Budaya Wahana 28, no. 1 (2022): 624–32. http://dx.doi.org/10.33751/wahana.v28i1.5223.

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AbstractThis article discusses the digital signage: meaning, message creating strategy and implementation by Dentsu Agency. The success of an advertising message in capturing the audience's attention and create awareness of one set of capabilities includes an advertising content in the audio and visual elements of the use of the media, this study aims to determine the stage of making understand the message of the use of digital signage medium that has limitations on audio elements that able to highlight the visual elements that still give th eaudience an understanding in accordance with the au

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Marbun, Imam Asma Nur Alam. "Promoting Your Brand Through Audio Narration: Examining the Potentials of Podcast Advertising in Indonesia." Jurnal Komunikasi 15, no. 1 (2023): 37–56. http://dx.doi.org/10.24912/jk.v15i1.20266.

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The world is entering the Golden Age of Podcasting, as evidenced by the amount of podcast consumption that continues to grow and is predicted to continuously increase. The rapid progress of this new medium has not gone unnoticed by advertising practitioners. The closeness formed through parasocial interactions between listeners and broadcasters makes podcast platforms a soft ground for advertising due to the low resistance of listeners to advertisements that are perceived through story narration. This study is carried out by combining qualitative and quantitative approaches to measure the pote

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Agustina Putri, Marianne, and Teguh Widodo. "Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Pada Aplikasi Tiktok (Studi Kasus Akun Tiktok @Mbolangjatim)." Cakrawala Repositori IMWI 6, no. 1 (2023): 546–55. http://dx.doi.org/10.52851/cakrawala.v6i1.254.

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TikTok is a platform that is utilized by its users as a digital marketing medium. One of the TikTok accounts with the name @mbolangjatim is a unique icon that is used as digital marketing which contains various information about tourist attractions in the East Java area. This study aims to determine the factors that influence consumer attitudes in the @mbolangjatim marketing strategy. Based on an analysis of 100 content in the @mbolangjatim account, several digital marketing techniques were found, including advertising, storytelling, comedy, hashtags, feedback, and audio music. Advertising tec

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Hapsari, Diah Arum, and Elen Inderasari. "<p>Gaya Bahasa Bidang Kesehatan dalam Iklan Layanan Masyarakat di Radio Kota Surakarta (<em>Language Style of Health Field in Community Service Advertising on The Radio of Surakarta City</em>)</p>." Jalabahasa 17, no. 2 (2021): 192–207. http://dx.doi.org/10.36567/jalabahasa.v17i2.825.

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Gaya bahasa merupakan salah satu kajian menarik pada linguistik deskriptif. Penulisan ini bertujuan untuk mendeskripsikan penggunaan gaya bahasa iklan layanan masyarakat di radio Kota Surakarta berpedoman pada pandangan gaya bahasa Gorys Keraf. Penulisan ini merupakan penulisan berjenis deskriptif kualitatif. Sumber data primer penulisan ini yaitu rekaman audio dan transkrip dari audio iklan layanan masyarakat di RRI Pro-2 FM, Solo Radio, dan PTPN Radio. Data yang digunakan berupa frasa, kalimat, dan ungkapan yang terdapat dalam iklan layanan masyarakat tersebut. Teknik pengumpulan data dalam

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Nuriati Br. Lubis and Khairil Ansari. "Pengaruh Media Iklan Audio Visual Terhadap Kemampuan Menulis Teks Persuasi Pada Siswa Kelas VIII SMP Swasta Panca Jaya Galang." Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora 2, no. 1 (2023): 211–28. http://dx.doi.org/10.59024/atmosfer.v2i1.671.

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The aim of the research is to determine the superiority of students in writing persuasive texts before and after using audio-visual advertising media in class VIII of Panca Jaya Galang Private Middle School. This type of research is experimental research with Total Sampling techniques taken from two classes, namely VIII-A as the control class and class VIII-B as the experimental class with a total sample of 47 students. The data collection technique used was a description test. The data analysis technique used is quantitative analysis techniques, namely normality, homogeneity and hypothesis te

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PATRICIA, AMENAWHON ODIA, and DAVID OAMEN PhD OSEDEBAMEN. "TELEVISION ADVERTISING IMPACT ON FEMALE PRODUCT MARKETING IN SELECT NIGERIAN SCHOOLS: A CASE STUDY OF ALWAYS ULTRA." International Journal of Case Studies 2, no. 4 (2013): 48–54. https://doi.org/10.5281/zenodo.3521118.

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This study is an arm of management which deals on product promotion. Product promotion is an effort by manufacturers to bring a particular product to the knowledge of the people who requires the product; this is otherwise known as market. This study specifically examined female product advertising through the use of the audio-visual broadcast media; the television. It deliberately chooses a female product that is required by all active females who by nature are expected to use the product. The study therefore examined the impact of television advertising using Always Ultra, a sanitary pad as a

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Simon, Zefanya Ferdinand, and Harimukti Wandebori. "Proposed Business Strategy to Increase Competitiveness in Audio Design Industry (Case Study : Ugly Ghost Record)." INOVASI 12, no. 1 (2025): 206–18. https://doi.org/10.32493/inovasi.v12i1.p206-218.47622.

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Audio design businesses have seen considerable expansion, driven by sustained demand in the film production, advertising, and digital content sectors. The size of the worldwide post-production audio market is projected to grow to $46,5 million in 2031 from $22 million in 2021. The creative economy market, to which the audio design business belongs, has seen substantial growth with an estimated growth of approximately 8% until 2029. Ugly Ghost Record is an independent design sound studio specializing in the film and advertising industry. Despite having a good reputation among the creative commu

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Setyawan, Denny Hendrifika. "VISUALIZATION AND REALITY IN PACKAGED BEVARAGE ADVERTISING." Capture : Jurnal Seni Media Rekam 14, no. 2 (2023): 154–66. http://dx.doi.org/10.33153/capture.v14i2.4127.

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Visual and audio advertising media as information broadcast to audiences must consider advertising ethics because bombastic and manipulative visualizations and narrative sentences deceive the public by providing untruthful information. According to advertising ethics, ontology, and epistemology studies, revising the media’s presentation of product advertisements is imperative. Accordingly, this study utilizes a descriptive-quantitative method based on previous studies and direct observation of the "Adem Sari Chingku Sparkling" advertisement in 2017. Conclusions are drawn using the constructivi

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Ayu, Stephanie, and V. Ratna Inggawati. "PENGARUH CITRA MEREK, IKLAN, DAN E-WOM TERHADAP KEPUTUSAN PENGGUNA APLIKASI SPOTIFY." Jurnal Keuangan dan Bisnis 22, no. 2 (2024): 241–58. https://doi.org/10.32524/jkb.v22i2.1163.

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Technological advancements have significantly impacted information consumption patterns, leading various information channels to modernize and adapt to user needs. Among these, radio has transitioned from a conventional audio medium to a digital platform. Digital radio, or streaming radio, allows users to access information flexibly, unrestricted by spatial and temporal limitations. This study aims to analyze the influence of brand image, advertising, and e-WOM on user decisions in choosing the digital radio application "Spotify." Using a quantitative approach, data was collected from Spotify

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Nasakina, Svitlana. "Visuals and text in pharmaceutical advertising: A multimodal analysis and ethical dilemmas." Cognition, Communication, Discourse, no. 29 (December 29, 2024): 55–73. https://doi.org/10.26565/2218-2926-2024-29-04.

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This article deals with the multimodality in modern English-language advertising. The influence of advertising on consumers has been a subject of many investigations among linguists. In this present paper, I build on the theoretical and practical data gained by researchers who studied virtual influencers in multimodal advertising, discussed the unique characteristics of the suggestion realization strategies in political advertising, evaluated advertisement discourse influence formula in terms of positive and negative orientation of the advertisement, investigated various functions of different

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Sanz-Blas, Silvia, Victor Ballester-Riera, and Daniela Buzova. "Breaking barriers in advertising: Innovative cross-media measurement with audio-matching." Journal of Innovation & Knowledge 10, no. 3 (2025): 100729. https://doi.org/10.1016/j.jik.2025.100729.

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Utama, Jiwa. "DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI STUDI KASUS IKLAN MIZONE 2012 VERSI “TILT”." Jurnal Bahasa Rupa 2, no. 1 (2018): 43–51. http://dx.doi.org/10.31598/bahasarupa.v2i1.228.

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The power of visual and audio messages on television commercial (TVC) is critical to create the advertised brand awareness. The use of popular songs as an advertisement attraction is often used in television commercials. This paper is a case study of Mizone TVC in 2012. The popular song should be able to help the visual appeal used in helping audiences remember brands and advertisements. This study aims to determine the role and impact of visual appeal on TVC that use popular song as the appeal of music to brand reminders. The method used in this study is based on marketing approach and advert

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Cortés-Quesada, Jose Antonio, and Arantxa Vizcaíno-Verdú. "Swipe, watch, engage." Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes 23, no. 1 (2025): e2183. https://doi.org/10.7195/ri14.v23i1.2183.

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The global impact of TikTok has prompted discussions digital consumption among youth. This study originated from this contentious context aimed at exploring the audio-visual consumption patterns of generation Alpha in thematic, audio-visual, and interactive terms. The analysis comprised 500 videos collected through the "For You Feed" of two 14-year-old individuals on the platform using quantitative content analysis. The findings reveal a predominance of humorous and dance-related content, along with a notable presence of advertising. It is noteworthy the popularity of the original content over

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Bulatova, E. V., M. P. Gnativ, and A. A. Pogrebnyakova. "Non-Verbal Components of the Semantic Structure of Polycode Advertising Texts in the Instagram Network." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 27, no. 3 (2021): 61–73. http://dx.doi.org/10.15826/izv1.2021.27.3.055.

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The article is devoted to the role of non-verbal components (video, photo images, audio, graphic signs, etc.) in the semantic structure of polycode advertising publications. The empirical material included advertising messages retrieved from the social network Instagram. The role of nonverbal elements as the leading attractive component of the publication is defined. The practice of verbal and visual duplication of elements of the text semantic structure is revealed. The multi-functionality of visual elements as a component of the media text semantic structure is described. The role of visual,

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Belkhodja, Mona. "Coherence of key elements: A guarantee of advertising effectiveness." Journal of Cultural Marketing Strategy 9, no. 2 (2025): 164. https://doi.org/10.69554/mloj1697.

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This paper aims to use the semiological approach as a tool for evaluating advertising effectiveness. Many researchers have already examined various ads using this method to identify the visual, narrative and symbolic elements that may influence consumers’ perception. Semiological analysis proves to be a precise and reliable approach to measure the impact of advertisements, providing companies with insights to design more impactful messages. In this context, this research aims to conduct a comparative analysis of two advertising campaigns from two laundry detergent brands; it outlines the idea

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Tsupikova, Olena. "Advertising discourse as one of institutional discourse types." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Fìlologìâ 12, no. 21 (2019): 206–12. http://dx.doi.org/10.34079/2226-3055-2019-12-21-206-212.

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The paper is devoted to the analysis of advertising discourse as one of the institutional types from the linguopragmatics perspective. In this aspect, the main features of advertising discourse are presented, the features of advertising text are characterized, specific features of advertising communication are outlined and strategies for influencing the recipient are systematized in the present article. The aim of this study is the analysis of advertising discourse as one of the institutional types from the linguopragmatics perspective. The research results made it possible to conclude that ad

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Natarajan, Thangeswaran. "Rear Window Advertising: Transforming Vehicles into Dynamic Marketing Platforms." European Journal of Computer Science and Information Technology 13, no. 37 (2025): 36–46. https://doi.org/10.37745/ejcsit.2013/vol13n373645.

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Rear window advertising represents an innovative approach to digital out-of-home marketing by transforming vehicle windows into dynamic, interactive advertising platforms. This technology integrates transparent OLED displays, augmented reality projections, and advanced communication systems to create context-aware advertising experiences for pedestrians and other motorists. The integration of these technologies enables location-based content delivery, interactive consumer engagement, and fleet-wide synchronized campaigns that transcend traditional outdoor advertising limitations. Transparent d

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Yousefi, Ashkan, and Ali Dadvand. "Impact of business strategies on in selling products increase in private stores in Hamadan Province, Iran." Journal of Management and Accounting Studies 4, no. 02 (2019): 85–91. http://dx.doi.org/10.24200/jmas.vol4iss02pp85-91.

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In today’s competitive world, companies must have great attention to customers and their needs to gain competitive advantage. Methodology: The method used in this research is survey. In this study, sampling size is based on Morgan table which included 50 managers. In this study, to determine the reliability Cronbach’s alpha coefficient was used for the research tool for data collection which was questionnaire. Results: Descriptive statistics were used to analyze the information including frequency, mean, standard deviation as well as inferential statistics including Pearson correlation test we

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Marta, Rustono Farady, Natasia Angreani, Mikhael Wijaya, Nani Kurniasari, and Mercedes Amanda. "Gotong Royong Reflection in The Content of GOTO Advertising at Youtube." Mediator: Jurnal Komunikasi 15, no. 1 (2022): 28–40. http://dx.doi.org/10.29313/mediator.v15i1.9499.

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This research aims to understand the meaning of 'Gotong Royong' in GOTO's YouTube video by applying Hofstede's Cultural Dimensions. The world keeps on revolving and more technologies has appeared to make life in all aspects easier. GOTO is a newly merged tech giant of Gojek and Tokopedia as one of the most popular e-commerce in Indonesia. In order to be accepted by society, GOTO creates a creative ad with a philosophical message that not only aims to market their products but also to introduce 'Gotong Royong,' which is the culture of Indonesia. Through Philip Mayring, Qualitative Content Analy

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Pratomo, Evan Raditya. "THE USE OF ADVERTISING AND SOCIAL MEDIA IN TODAY'S TEENAGE LIFESTYLE." Journal of Visual Communication Design 5, no. 1 (2021): 37–49. http://dx.doi.org/10.37715/vcd.v5i1.2291.

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Success in an advertisement or social media is very dependent on an attractive visual appearance and what you want to convey. Social media is a means for consumers to share text, image, audio, and video information with each other and with companies, and vice versa. Social media allows marketers to establish a public voice and online presence. They can effectively strengthen other communication activities. Due to their day-to-day immediacy, they can also encourage companies to stay innovative and relevant. This study used the descriptive qualitative method. Data were collected using the method

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Nikolaidou, Afroditi, and Ifigeneia Mylona. "Promotional Greek screen industries: Branded entertainment in the digital age." Journal of Greek Media & Culture 6, no. 2 (2020): 241–59. http://dx.doi.org/10.1386/jgmc_00015_1.

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This article focuses on the specific field that merges advertising, screen entertainment, branding and promotion, namely branded entertainment, in an attempt to localize and contextualize the processes, texts, paratexts and discourses that lead to the building of branded worlds and communities, during the period of the Greek financial crisis, since 2009. It presents data from interviews with film and advertising professionals about the past of the synergy between cinema and the advertising industry. Additionally, a number of recent audio-visual campaigns by advertising agency Ogilvy Greece are

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Pratomo, Evan Raditya. "THE USE OF ADVERTISING AND SOCIAL MEDIA IN TODAY'S TEENAGE LIFESTYLE." VCD 5, no. 1 (2021): 35–45. http://dx.doi.org/10.37715/vcd.v5i1.2683.

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Success in an advertisement or social media is very dependent on an attractive visual appearance and what you want to convey. Social media is a means for consumers to share text, image, audio, and video information with each other and with companies, and vice versa. Social media allows marketers to establish a public voice and online presence. They can effectively strengthen other communication activities. Due to their day-to-day immediacy, they can also encourage companies to stay innovative and relevant. This study used the descriptive qualitative method. Data were collected using the method

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Lladonosa-Latorre, Mariona, and Mariona Visa-Barbosa. "Talking the nation over advertising: The case of Catalan commercial advertisements." Catalan Journal of Communication & Cultural Studies 13, no. 1 (2021): 63–82. http://dx.doi.org/10.1386/cjcs_00039_1.

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This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertising on food and drinks on public television in Catalonia between 2009 and 2017. These examples show the main symbolic frameworks of the nation and re-

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Nur, Khofifah, and Rose Rahmidani. "Pengaruh Celebrity Endorser dan Iklan Vidio terhadap Brand Image Produk Pembersih Wajah Garnier pada Mahasiswi Universitas Negeri Padang." Jurnal Ecogen 3, no. 2 (2020): 319. http://dx.doi.org/10.24036/jmpe.v3i2.8958.

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The purpose of researche is to know the effect of celebrity endorser and video advertising on brand image face lightening product of Garnier Lingh Complete Super Foam. This research used causative form, the population in this research were students of State University of Padang. Number of samples were decided base on hair et. As many as 100 people and were chosen by using proportional sampling method and purposive sampling technic. Data were used is primer data were provided through questionnaire shared to students of State University of Padang based on predetermined criteria. Analysis method

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Lysenko, Olena, Oleksandr Polishchuk, Liliia Honcharuk, Olha Zaluzhna, and Iryna Tychyna. "Features of the application of stylistics for the formation of a person's appearance in modern english-language discourse." Eduweb 17, no. 1 (2023): 99–109. http://dx.doi.org/10.46502/issn.1856-7576/2023.17.01.10.

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English-language advertising discourse today is undergoing significant improvement and changes. This is due to the transition to online modes, where a person's personality is manifested through the criteria of affection, awareness and attractiveness. However, the negotiation system of a separate feature of the English-language (appearance, manner, knowledge and application of business etiquette) discourse is subject to improvement and practice. If before the transition to the online mode, the tools, means and methods of English-language advertising discourse were worked out, then with the tran

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Kończak, Jarosław. "An image of a man in a sports advertisement." Quality in Sport 7, no. 3 (2022): 14–27. http://dx.doi.org/10.12775/qs.2021.015.

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Sport is an attractive business platform for communication not only with customers, but also with all stakeholders. It can be observed not only in advertising communication of the producers operating on the broadly understood sports market, sponsors or companies using ambush marketing. It is also used in brand marketing by companies which, despite their lack of connotation with sport, willingly benefit from a number of sports attributes, values and connotations. The study aims to present the image of a man in marketing communication based on sports motives. The selected aspects subjected

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Thomsen, Eric, and Yugih Setyanto. "Strategi Komunikasi Pemasaran Digital dalam Membangun Brand Awareness (Studi Kasus pada Venom Indonesia)." Kiwari 2, no. 2 (2023): 251–56. http://dx.doi.org/10.24912/ki.v2i2.24007.

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In the current generation of globalization, it is very important for companies to adapt by seeking innovation and new thoughts to keep up with the times. Venom Indonesia is an automotive company that sells domestic audio and audio products and services. This study uses qualitative methods and uses a case observation approach. In this study, researchers used the marketing concept and virtual advertising concept. data collection techniques are observation, interviews with several informants, documentation, and literature study. From the results of these observations it can be concluded that Veno

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