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1

Chen, Keliang. "Impact of Model Updates Among German Luxury Car Manufactures." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1944.

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This paper examines the impact of model update/renewal among three German car manufactures BMW, Audi, and Mercedes-Benz. The data set controls for the year effect from 1970 to 2017, and the model effect of the nine different models. Using a fixed effect penal data model, it is concluded that the update will lift the sales of the models in the two years following the year of update. Additionally, the sales of competitor models will decrease in the year of the update, and the following year. Finally, by studying the year effect, it is observed that the new market release usually arrives in the expansion phase of the bigger market.
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2

Leuwer, David. "Essays on The German Automobile Industry." Doctoral thesis, Universitätsbibliothek Leipzig, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-149835.

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This thesis consists of four essays that study the effect of demand and supply shocks (namely exchange rate shocks, policy shocks and oil price shocks) on the German automobile industry using time series analysis techniques; i.a. intervention analysis, (time-varying) VAR models, state space modeling and Kalman filtering. Chapter 2 investigates the degree of (EUR/USD) exchange rate susceptibility of the German automobile industry (and mechanical engineering industry). It is shown that – in contrast to well-known warnings by business representatives and politicians alike – an appreciation of the Euro does not necessarily cause German vehicle producing companies “pain” in the sense of an aggravated business climate (although the (quantity) effects on exports are as predicted by theory). Chapter 3 first of all deals with the effect of the global economic crisis on the German manufacturing sector in general and the German automobile industry in particular. Even more important, the influence of the scrapping scheme, that was introduced as part of the “Konjunkturpaket II” in 2009, is researched. Chapter 4 focusses on the role of (systematic) monetary policy as well as the automobile industry in the transmission of oil price shocks to the economy. Chapter 5 extends the results of chapter 4 by examining carefully the role of fuel-efficiency in explaining the different degrees of sensitivity of the vehicle industries in Germany, Japan and the US with regard to oil price shocks.
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3

Holz, Ru¨diger. "An investigation into offshoring and backshoring in the German automotive industry." Thesis, Swansea University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.678668.

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4

Lüer, Felix. "The German Automobile Supply Industry : Evaluating the Future Preparedness of a German Automotive Supplier company using the Maturity Model of Corporate Foresight." Thesis, Uppsala universitet, Industriell teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387380.

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Growing markets and fast discontinuous changes challenge companies to stay in line with their goals and maintain their market share. The environmental dynamism, complexity and hostility are aspects that require strategical preparation to maintain success on the market. Companies need not only to manage the continuous adaptation to incremental change but also the ability to detect discontinuities early and manage them through their corporate strategy and innovation management. The process of detecting, interpreting and reacting to changes can be referred to as corporate foresight. This study analysis a German automotive supplier regarding their current foresight capabilities and will derive with an assessment within their competitive surrounding. This study assesses the corporate foresight capabilities of a company in a qualitative approach by conducting interviews with employees and further secondary quantitative insights from survey results. In collaboration with the consulting firm Rohrbeck & Heger and their gathered data sets, further insights about the competitive situation of the company could be derived. The final assessment presents insights whereas the automotive supplier is lacking in specific aspects in contrast to the diverse competition but also delivers actions steps to lower the weak spots the firm currently demonstrates.
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5

Gruber, Thomas [Verfasser], Wolfram [Gutachter] Hardt, Reinhard [Gutachter] German, Wolfram [Akademischer Betreuer] Hardt, Reinhard [Akademischer Betreuer] German, and Sebastian [Akademischer Betreuer] Thiel. "Prozessintegrierte Dokumentation und optimierte Wiederverwendung von Simulationsmodellen der automobilen Funktionsabsicherung / Thomas Gruber ; Gutachter: Wolfram Hardt, Reinhard German ; Wolfram Hardt, Reinhard German, Sebastian Thiel." Chemnitz : Universitätsverlag Chemnitz, 2016. http://d-nb.info/1213815258/34.

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Gruber, Thomas [Verfasser], Wolfram Gutachter] Hardt, Reinhard [Gutachter] [German, Wolfram [Akademischer Betreuer] Hardt, Reinhard [Akademischer Betreuer] German, and Sebastian [Akademischer Betreuer] Thiel. "Prozessintegrierte Dokumentation und optimierte Wiederverwendung von Simulationsmodellen der automobilen Funktionsabsicherung / Thomas Gruber ; Gutachter: Wolfram Hardt, Reinhard German ; Wolfram Hardt, Reinhard German, Sebastian Thiel." Chemnitz : Universitätsverlag Chemnitz, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-202845.

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7

Barumwete, Lyna Alami, and Feiyi Rao. "Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1788.

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Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. By using a quantitative method with a deductive approach,the present research investigates if currency exchange rate movements impact the stock return of European based car companies with market interests in the US. By selecting French Renault and Peugeot, German Audi and BMW and Swedish Saab and Volvo, we were able to analyze three currencies exchange rates in our study: SEK/USD, SEK/Euro and Euro/USD. In addition, we included three macroeconomic factors: GDP, stock market index and Oil price to perform a multiple regression analysis. In consistency with the earlier studies, our results indicate that for five out of the six investigated companies, short movements in the three exchange rates do not significantly affect the stock returns of the companies investigated. By analyzing the annual report of the investigated companies, we found that derivatives instruments such as currency option, foreign exchange forwards, currency futures and currency swaps were used to hedge exchange risk. This might be one of the reasons why it was difficult to capture exchange rate risk. The fact that BMW was the only company showing a significant effect could indicate that the company is not applying the accurate hedging strategy. Another reason might be that the company is more exposed to exchange risk due to its large exporting activity compared to the other investigated companies.

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8

Pleshcheva, Vlada. "Essays on Consumers' Willingness-to-Pay for Energy Efficiency: Empirical Evidence for the German Automobile Market." Doctoral thesis, Humboldt-Universität zu Berlin, 2019. http://dx.doi.org/10.18452/19687.

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Diese Dissertation quantifiziert die Zahlungsbereitschaft (ZB) der Konsumenten für die Verbesserung des Kraftstoffverbrauchs von Personenkraftwagen (PKW) und untersucht die Faktoren, die den unterschiedlichen Verbraucherbewertungen dieser Verbesserungen zugrunde liegen. Die Arbeit besteht aus drei eigenständigen Aufsätze, deren wissenschaftlichen Beiträge sowohl im inhaltlichen als auch im methodischen Bereich liegen. Auf der methodischen Seite nutzt die Arbeit verschiedene Datentypen und statistische Verfahren, um die ZB-Werte zu ermitteln. Inhaltlich werden in der Arbeit die Auswirkungen verschiedener Faktoren untersucht, von denen einige in der Literatur noch nicht oder nur teilweise im Zusammenhang mit der ZB für Kraftstoffeffizienz erforscht wurden. Der erste Aufsatz untersucht die Auswirkungen von Kraftstoffpreisen auf den Marktwert der Kraftstoffeffizienz. Dabei wird zwischen Änderungen im Budget für die Nutzung eines Autos mit niedrigerem Kraftstoffverbrauch und Änderungen im Budget für dessen Kauf unterschieden. Anhand offenbarter Präferenzdaten in Form aggregierter Marktdaten wird analysiert, wie sich die Unterschiede in den Fahrzeugattributen im Preis widerspiegeln und wie Änderungen der Kraftstoffpreise die ZB für den Kraftstoffeffizienz beeinflussen. Die Untersuchung im zweiten Aufsatz basiert ebenfalls auf offenbarten Präferenzdaten, aber auf individueller Ebene. Diese Art von Daten ermöglicht es, die individuelle Bewertung der Kraftstoffeffizienz zu ermitteln und die Heterogenität der Verbraucher bezüglich ihrer Zahlungsbereitschaft mit beobachteten verbraucher- und transaktionsspezifischen Merkmalen in Beziehung zu setzen. Der dritte Aufsatz quantifiziert die Unterschiede in den Präferenzen der Verbraucher für identische Verbesserungen des Kraftstoffverbrauchs sowie der CO2-Emissionen mit Hilfe von wahlbasierten Conjoint-Experimenten. Die Rolle der individuellen Merkmale in der ZB von Verbrauchern wird zusätzlich untersucht.
The present thesis quantifies the consumers' willingness-to-pay (WTP) for improvements in fuel efficiency of passenger cars with gasoline and diesel engines at the German automobile market and explores factors related to consumers' differences in the valuation of these improvements. The thesis consists of three self-contained essays with the contributions in both the conceptual and the methodological domain. Methodologically, the thesis exploits various data types and statistical techniques to elicit the WTP values, whereas conceptually, it considers the effects of various determinants, some of which have not yet or only partially been studied in the literature on the consumer valuation of fuel efficiency. The first essay investigates the effects of fuel prices on the market value of fuel economy while distinguishing between changes in the budget for driving a car with better fuel economy and changes in capital investments in better car quality. Revealed preference data, in the form of aggregate market data on vehicle prices and attributes for diesel and gasoline cars, are used to analyze how the differences in attributes of cars are reflected in their prices and to explore co-movements of the vehicle price sensitivity to fuel economy with changes in fuel prices. The investigation in the second essay is also based on revealed preference data, but from the observed car purchase transactions at the individual level. This type of data allows to recover the individual valuation of fuel efficiency and to relate the recovered heterogeneity in consumers' WTP for a reduction in fuel costs to the observed consumer- and purchase-related characteristics. The third essay quantifies the differences in consumers' preferences for identical improvements in FC and CO2 emissions using stated preference data. The role of individual characteristics in the consumers' WTP for these environmentally important attributes is additionally studied.
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9

Parplies, Kay U. "Large global firms and their supplier network : the case of a former East German automobile production centre." Thesis, University of Cambridge, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.439169.

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10

Mueller, Frank Uwe. "The 'new employee relations' : a comparative study in automobile engine plants in Germany, Britain, Austria and Spain'." Thesis, University of Oxford, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.315940.

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11

Dumas, Louise. "L'Automobile, un motif du cinéma allemand." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCA072.

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Cette thèse a pour objectif de montrer en quoi l'automobile est un motif du cinéma allemand et d'en proposer une étude, à partir d'un corpus constitué de cinq films. Ce faisant, ce sont aussi les premiers jalons pour une théorie esthétique de l'automobile au cinéma qui sont posés, à l'exemple du cinéma allemand. Une première partie médiologique et esthétique montrera que l’automobile est un motif réflexif du cinéma, c’est-à-dire un motif par lequel le cinéma se réfléchit et réfléchit sur lui-même, en tant qu'art et en tant que médium. Tour à tour reflet du cinéma ou de caméra, appareil de projection ou d'enregistrement, la voiture apparaît comme un motif à travers lequel le cinéma se met en abyme. La deuxième partie étudie l’automobile comme motif narratif. La voiture, dans sa dimension réflexive, peut apparaître comme un signe énonciatif, ce qui permet, entre autres, d'aborder la question du narrateur au cinéma. Mais la voiture est aussi un objet matériel chargé d'un fort potentiel narratif. En outre, l'automobile est aussi un motif structurant pour un récit filmique (par exemple dans le road movie), dans la mesure où un trajet en voiture peut apparaître comme un segment minimal de narration filmique. Le motif automobile induit ainsi la construction d'un espace filmique qui pose, en creux, la question du cinéma national. La troisième partie aborde le motif automobile à travers les notions de personnage, de stéréotype et de genre cinématographique. L'automobile est liée à certains stéréotypes de genre, notamment parce qu'elle en général principalement associée aux personnages masculins. La question du genre permet de passer de la notion de gender à celle de genre cinématographique. L'automobile est-elle caractéristique de certains genres? On pense évidemment au road movie, mais force est de constater que l'automobile ressurgit dans tous les genres et à toutes les époques – au point de se demander si elle ne serait pas, finalement, un stéréotype du cinéma
This thesis aims to prove that the automobile is what we might call a motif in German Cinema and studies this motif in a corpus of five films. It thus also proposes, on the basis of this exemplary study of German Cinema, to lay the groundwork for a general aesthetics of the automobile in film. The first part will take an aesthetic and mediological approach, to argue that the link between the automobile and cinema is a reflexive one. Through the motif of the automobile, the cinema very often points the finger at itself. Furthermore, the car as a machine evokes the machinery of the cinema: the wheel recalls the projector’s wheel, the ribbon of the road evokes the unfurling reel of film, and the different mirrors and window hint at the lens of the camera – a camera that is driven from place to place. Finally, the car’s interior is comparable to a movie theatre: both have a screen, both offer a perspective on the world while isolating and protecting the viewer from this world. The second part of the thesis deals with aspects of filmic narration. As a reflexive motif, the car can be interpreted as an enunciative sign, that is to say a place for the film’s enunciation. The car is also an object (a prop or a piece of the set), whose materiality brings a stratum of narrativity into the film. Moreover, the car, with its trajectory interrupted by accidents or breaking down, often offers a pattern for the film’s narrative. Thus, the motif of the car implies a strong relationship to space, which suggests a new way of approaching the question of the definition of a “national cinema”. The third part links the motif of the automobile to the notions of characters, stereotype and film genre. The automobile has to deal with gender stereotypes, in particular because it is generally strongly related to men. But the concept of “genre” also establishes a relation between “gender” and “(film) genre”. Is the motif of the automobile typical of certain film genres? It seems to be omnipresent in all periods and genres (and certainly not only in road movies), so it might even be said that the automobile is, ultimately, a cinematic stereotype
Ziel der Dissertation ist es zu zeigen, dass das Automobil ein Motiv des deutschen Films ist und eine Analyse dieses Motivs am Beispiel eines aus fünf Filmen bestehenden Korpus vorzulegen. Dabei geht es auch darum, die ersten Ansätze zu einer ästhetischen Theorie des Autos als filmischen Motivs zu entwickeln. In einem ersten Teil medienwissenschaftlicher und ästhetischer Ausrichtung wird vorgebracht, dass dem Auto im Kino die Rolle eines Motivs der Reflexivität zukommt. Der Wagen kann als eine Kinokammer betrachtet werden, während die Maschinerie des Autos an die Maschinerie des Projektors erinnert. Mit dem Motiv des Autos reflektiert das Kino sich selbst und über sich selbst – als Kunst und als Medium. Diese These bildet die theoretische Grundlage der Arbeit und rechtfertigt die Wahl des Themas. Im zweiten Teil wird das Auto unter dem Gesichtspunkt der filmischen Narration analysiert. In seiner reflexiven Dimension erscheint das Auto als ein „enunziatives Zeichen“, womit ein neues Licht auf die Frage des filmischen Erzählers geworfen werden kann. Das Auto kann in mehrfacher Hinsicht die filmische Erzählung untermauern: Als Fortbewegungsmittel, das einen Kurs bestimmt – wie etwa in Roadmovies – aber auch als materieller Gegenstand, der zur Kulisse wird oder als Besitz der Figuren zum symbolischen Attribut der Figuren wird. Im dritten Teil wird das Motiv des Autos mit Blick auf die Begriffe „Figuren“, „Stereotyp“ und „Genre“ in Betracht genommen. Das Auto ist mit bestimmten Gender-Stereotypen verbunden, da es oft mit männlichen Figuren assoziiert wird. Der Begriff des Stereotyps bietet hier die Möglichkeit, eine Brücke zwischen Gender und (Film-)Genre zu schlagen. Ist das Motiv des Autos typisch für gewisse Filmgenres? Man assoziiert es sogleich mit dem Roadmovie, aber es muss auch festgestellt werden, dass das Auto in allen Genres und in allen Epochen immer wieder vorkommt, so dass schließlich gefragt werden darf, ob das Auto nicht selbst ein Filmstereotyp sei
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Zhang, Michael Mingliang. "From the Volkswagen to the V-1: Ferdinand Porsche and Challenges of the Nazi Past." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1569.

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This study examines Ferdinand Porsche’s activities during the Third Reich. Ferdinand Porsche (1875-1951) was an engineer who became best known as the founder of Porsche AG, one of the most profitable car manufacturers in the world. Between 1933 and 1945, Porsche collaborated closely with the National Socialist regime in Germany. Prior to the start of the Second World War in September 1939, Porsche designed the Volkswagen Beetle on behalf of Adolf Hitler, and oversaw the factory dedicated to manufacturing the Volkswagen. During the Second World War, Porsche transformed the Volkswagen factory into an important site for armament production, and designed various military vehicles; with both undertakings, his company exploited involuntary workers. After the Second World War, Porsche was interrogated by American and British occupying forces and imprisoned by the French government. After his release from France in August 1947, he went on to design the first sports car displaying the Porsche marque and help build an automotive empire. This study emphasizes Ferdinand Porsche’s relationships to leaders of the National Socialist regime, namely Adolf Hitler, Heinrich Himmler, and Hermann Göring. Porsche utilized such relationships to further his personal interests. This study also considers the limited response of Porsche AG to this challenging history.
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13

Mossmann, Jannis. "Corporate social responsibility in the modern world-system - a case study of German Automobile Corporations’ social and environmental responsibilities in South Africa." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4231.

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Negyesi, Pal. "How the motor museum saw the automobile : curating the automobile as commodity, as design and as social history in Germany and Austria in the 20th century : from national identity to mobility." Thesis, University of Leicester, 2018. http://hdl.handle.net/2381/43055.

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The automobile has defined the 20th century. It has brought along radical changes in mobility, altered the landscape, transformed communities and everyday life. Although this complex object has been shown in museums for over a century, an in-depth academic study which looks at the different institutions and changing curatorial practices around the automobile has been lacking. This thesis charts the evolution of the motor museum in Germany and Austria. Here the motor museum is being defined as a museum where automobiles are displayed. It includes science, technical, industrial museums, local history museums and company museums. This thesis draws upon the work of Lubar (Lubar&Kingery, 1993) and Divall (Divall&Scott, 2001) in order to conceptualise the car as a museum object and as an object of material culture. With the help of fifteen case studies it analyses the different type of museums, their development, their curatorial practices and their permanent and temporary exhibitions, in order to understand the different roles the automobile has played (and is playing) in these institutions. The tension between the static museum and the dynamic automobile is highlighted through specific examples. This thesis considers the role of collections, curators and exhibitions and looks at the automobile as a cultural, political and social sign in museum settings. It contends that the automobile is a complex object with different roles and functions. Therefore the automobile has a multi-faceted appearance in museums, where it is curated in many different, sometimes contradicting ways. Working on the assumption that if we understand the past we can plan for the future, this thesis provides examples on how to solve the tension of displaying a dynamic object in a static setting, thus offering curators a roadmap on planning future exhibitions.
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Pleshcheva, Vlada [Verfasser], Daniel [Gutachter] Klapper, Lutz [Gutachter] Hildebrandt, and Amir [Gutachter] Heiman. "Essays on Consumers' Willingness-to-Pay for Energy Efficiency: Empirical Evidence for the German Automobile Market / Vlada Pleshcheva ; Gutachter: Daniel Klapper, Lutz Hildebrandt, Amir Heiman." Berlin : Humboldt-Universitaet zu Berlin, 2019. http://d-nb.info/1175995231/34.

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FRASS, ALEXANDER. "Impact of After-Sales Performances of German Automobile Manufacturers in China in Service Satisfaction and Loyalty. With a Particular Focus on the Influences of Cultural Determinants." Doctoral thesis, Universitat Politècnica de València, 2015. http://hdl.handle.net/10251/59251.

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[EN] After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. In this respect, German manufacturers play a leading role because they dominate the premium market segment. When it comes to services, the one thing that is especially important in China is culture. At the same time, this is exactly where a scientific gap exists because the cultural aspect in automotive services has been mostly neglected in the research literature. Thus, specific knowledge with regard to Chinese service demand behaviour is lacking, which could become a crucial issue because of the enormous differences between Chinese and Western cultures. This paper addresses this limitation by providing a guideline for how the entire process chain of after-sales services could be researched in China. In addition, it also introduces Schwartz's individual level value theory as a beneficial operationalisation approach to culture. Thereby, values are modelled as exogenous variables in order to show which ones are really causal. This significant advantage cannot be provided by national comparison studies, which are the ones that are most often conducted. A total of 301 Chinese workshop customers of Audi, BMW and Mercedes-Benz were surveyed in order to assess the critical success factors of after-sales services via partial least squares structural equation modelling.
[ES] Los servicios post venta en el sector del automóvil se han convertido en un elemento esencial en su mercadotecnia global. Sin embargo, no se han investigado suficientemente y, especialmente en países emergentes con mercados crecientes como China, el mercado más relevante a nivel mundial. Aquí, los fabricantes alemanes juegan un rol fundamental al dominar el segmento premium (o de cuasi lujo) del mercado. Cuando analizamos los servicios, un factor importante en China es la cultura. Sin embargo existe, en este campo un hueco en la investigación académica ya que en la literatura de investigación del sector automóvil, la cultura es un elemento poco analizado. Por ello, no se pueden aplicar conocimientos de mercadotecnia específicos en relación con el comportamiento de la demanda de servicios en China, en un tema esencial, como es la cultura China, muy diferente a la occidental. Esta tesis trata de enfocar las limitaciones mencionadas; en primer lugar, proporcionando una guía de cómo la cadena de proceso de servicios postventa puede ser investigada en países emergentes como China. Y en segundo lugar, porque se utiliza la teoría de cultura de Schwartz como un enfoque útil de instrumentación de los valores culturales. Así, estos se modelan como variables externas, para mostrar claramente cuáles son los valores realmente relevantes en su conjunto. Para ello se encuestaron a 301 clientes de talleres post venta chinos de las marcas Audi, BMW y Mercedes-Benz, con el fin de evaluar los factores críticos de éxito mediante modelos de ecuaciones estructurales de mínimos cuadrados parciales (PLS).
[CAT] Els serveis post venda en el sector de l'automòbil s'han convertit en un element essencial del màrqueting global. No obstant això, no s'han investigat prou i, especialment en països emergents amb mercats creixents com la Xina, el mercat més rellevant a nivell mundial. Aquí, els fabricants alemanys juguen un paper fonamental en dominar el segment premium (o de quasi luxe) del mercat. Quan analitzem els serveis, un factor important a la Xina és la cultura. No obstant això existeix, en aquest camp un buit en la investigació acadèmica ja que en la literatura de recerca del sector automòbil, la cultura és un element poc analitzat. Per això, no es poden aplicar coneixements de màrqueting específics en relació amb el comportament de la demanda de serveis a la Xina, en un tema essencial, com és la cultura Xina, molt diferent a l'occidental. Aquesta tesis tracta d'enfocar les limitacions esmentades; en primer lloc, proporcionant una guia de com la cadena de procés de serveis postvenda pot ser investigada en països emergents com la Xina. I en segon lloc, perquè s'utilitza la teoria de cultura de Schwartz com un enfocament útil d'instrumentació dels valors culturals. Així, aquests es modelen com a variables externes, per mostrar clarament quins són els valors realment rellevants en el seu conjunt. Per a això es van enquestar a 301 clients de tallers post venda xinesos de les marques Audi, BMW i Mercedes-Benz, per tal d'avaluar els factors crítics d'èxit mitjançant models d'equacions estructurals de mínims quadrats
Frass, A. (2015). Impact of After-Sales Performances of German Automobile Manufacturers in China in Service Satisfaction and Loyalty. With a Particular Focus on the Influences of Cultural Determinants [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/59251
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Lazaric, Nathalie. "Apprentissage organisationnel et développement technologique : la création robotique dans l'industrie automobile allemande." Compiègne, 1993. http://www.theses.fr/1992COMP563E.

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L'objet de cette thèse a été de montrer comment l'innovation est façonnée par de nombreuses variables. Plus précisément, il existe des conditions organisationnelles minimales pour que le développement technologique soit adopté et approprié par les acteurs. Tout au long de notre investigation, nous avons démontré cette proposition. En effet, l'observation empirique au sein des firmes automobiles allemandes nous a permis de mieux appréhender la création robotique et l'environnement interagissant sur cette dynamique. Cette analyse inductive n'a pas été neutre sur nos présupposés théoriques et a permis de construire une grille d'analyse de l'apprentissage organisationnel pour mieux cerner les propriétés, les caractéristiques et les éventuelles ambiguïtés de cet apprentissage. L'apprentissage organisationnel tel que nous le définissons repose sur une dualité: intériorité et extériorité. Il prend place au sein des firmes tout d'abord, à travers une redéfinition de leurs objectifs et de leurs routines lors de la robotisation et entre les firmes par la suite à travers l'échange et le transfert de savoir-faire. Ceci aboutit à la construction d'un équilibre organisationnel qui modifie le comportement innovateur. Ce dernier est mis en place dans un contexte spécifique celui du système national d'innovation allemand
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Markkula, Petter. "Decision making in inter‐corporate projects : A qualitative and quantitative study of project workers in automobile research and pre‐ development projects in Japan and Germany." Thesis, Project management, Innovations and Entrepreneurship, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-19788.

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This thesis is dealing with the integration of Japanese and German project workers in automobile inter‐corporate research/pre‐development projects. The focus is on better understanding the respective decision making process. As cultural differences play a big role in the way that people behave an extra focus was put on investigating this. The methods chosen for this study were quantitative research in the form of a questionnaire and qualitative research in the form of an interview series.

For the quantitative research, literature in the cross‐cultural field was studied and from different cultural dimensions suggested by various authors, a synthesis was derived. This was then used as the base for a questionnaire. The data both enabled a quantitative research study and supported the qualitative study. A number of questions with a more straightforward approach to decision making in projects were also a part of the questionnaire. The data was processed using the statistical software SPSS and the results were analyzed using factor analysis and ANOVA.

The factor analysis of the quantitative data had only one factor which had a significant difference between the German and the Japanese sample. The dimension was called individuality reward and describes to which degree a society reward competent group behavior versus competent individual behavior. The German sample showed a strong tendency towards favoring competent individual behavior whereas the Japanese sample leaned towards favoring competent group behavior.

The questionnaire questions directly linked to decision making showed no significant differences between the samples showing that individual attitudes within the German and Japanese sample varies more than the cultural differences between the two groups. This shows that you cannot expect a Japanese or German person to act in a certain way in a certain decision making situation just judging on their cultural background.

In order to get a deep understanding of the decision making process a qualitative series of interviews were conducted. All interviews with Japanese and other people on location in Japan were conducted in‐person at different locations around the Tokyo area. Interviews with people situated in Europe were made over the phone. The interviews were recorded and later transcribed and interpreted to gain a thorough understanding of the decision making process.

From the qualitative material several differences in how German and Japanese people work and make decisions were found. More time is put into sharing information and getting consensus before a decision in Japan than in Germany were discussions and arguing in meetings are more tolerated. The reason for this behavior in Japan is to not lose face and as well as making it possible to make a decision fast once brought up in a meeting. Germans remain more flexible to revisions after a decision has been made because of the shorter preparation phase.

There is big overlap of members between different inter‐corporate research projects in the automobile industry. Japanese project members tends to be older than their German counterparts which makes them more stable as younger people might disappear from a project as they move up the corporate ladder. In Japan there is a greater emphasis put into after‐work activities compared to Germany where it is seen as beneficial but not as often used as a way to gain a personal relationship.

The thesis concludes that by relatively small measures common decision making between Japanese and German project workers can become smooth and with few misunderstandings. Introductions to respective cultures as well as keeping an open mindset and non assertive attitude should help avoid some of the worst case scenarios. A kick‐off in the beginning of a project in order to build a personal relationship and trust would surely help the project come off to a good start. Setting common goals for the project and confirming data with people involved in a decision process will facilitate common consensus decision making. Also confirming decisions as simply as paraphrasing what has been said or by informal one‐on‐one discussions in a break or after a meeting can keep misunderstandings due to the language barrier to a minimum.

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19

Mekui, Flora. "Réception des publicités des marques allemandes en France et celle des marques françaises en Allemagne : essai sur l'évolution des stéréotypes dans le secteur automobile." Thesis, Université Clermont Auvergne‎ (2017-2020), 2017. http://www.theses.fr/2017CLFAL020/document.

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Cette recherche en Sciences de l’Information et de la Communication a pour objectif d’analyser l’influence de la culture sur la production et la réception des publicités télévisées des marques automobiles françaises en Allemagne et celle des marques automobiles allemandes en France. Pour répondre à cette question de recherche, nous nous sommes inspirées de deux principales études sur les différences culturelles. La première nous vient d’Edward T. Hall qui a distingué les cultures en fonction que celles-ci appartiennent aux pays à contexte riche ou aux pays à contexte pauvre. La deuxième étude concerne l’approche culturelle de Hofstede sur laquelle nous prenons appui sur l’indice de collectivisme et d’individualisme ainsi que l’indice de masculinité et de féminité comme guide de lecture explicatif des différences culturelles entre la France et l’Allemagne. Notre travail a été décliné en deux grandes parties : la production et la réception. A travers l’analyse de contenu des publicités au niveau transnational et local (message, personnages, lieux d’actions, stéréotypes), nous avons mis en évidence deux résultats qui attestent de l’influence de la culture du pays d’origine de la marque et celle du pays de diffusion de la publicité sur la production. Du côté de la réception, trois résultats nous sont apparus au terme d’une enquête qualitative par questionnaire, auprès d’un échantillon d’étudiants français et allemands. Les premiers confirment l’impact de la culture sur la réception, les seconds soutiennent l’homogénéisation du discours publicitaire, c’est-à-dire la conception d’un consommateur unique. Enfin, les derniers ressortent l’influence de la culture du pays d’origine sur l’attitude envers l’annonce et la marque
This research aims to analyze the influence of culture on the production and reception of television advertisements of French automobile brands in Germany, and that of German automobile brands in France. To answer this research question, we were inspired by two main studies on cultural differences: Edward T. Hall’s high and low context cultural factors and two of Hofstede's cultural dimensions, masculinity-femininity and collectivism-individualism. To answer our research question, we divided our research into two main parts: production and reception. For the production, we made a discourse analysis of the advertisements at the transnational and local level (message, characters, places of action, stereotypes). We found two results that attest to the influence of the culture of the brand's country of origin and that of the country where the advertisement will be televised. For the reception analysis, we established a qualitative survey of a sample of French and German students, three results appeared. The first ones confirm the impact of culture on reception. The second supports the homogenization of advertising discourse, that is to say the conception of a single consumer. And the third reflects the influence of the culture of the country of origin on the attitude towards the advertisement and the brand
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20

Hochstetter, Dorothee. "Motorisierung und "Volksgemeinschaft" : das Nationalsozialistische Kraftfahrkorps (NSKK) 1931-1945 /." München : Oldenbourg, 2005. http://www.gbv.de/dms/bs/toc/389982970.pdf.

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21

Erler, Felix. "Downstream-Risiken in der automobilen Wertschöpfungskette: Instrument zur Risikobewältigung in der Kundenbeziehung von Automobilzulieferern." Doctoral thesis, Universitätsbibliothek Chemnitz, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-169949.

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Die Automobilzulieferindustrie ist von einem Risikotransfer betroffen. Neben der Anzahl der Risiken steigt auch die Schadenshöhe. Weiterhin sind die Auswirkungen sowie die Eintrittswahrscheinlichkeiten zunehmend schwerer zu beurteilen. Unter diesem Aspekt gewinnt das Risikomanagement in automobilen Wertschöpfungsketten eine enorme Bedeutung. Die Dissertation klärt, welche Downstream-Risiken für Automobilzulieferer in der Wertschöpfungskette bestehen, welche Bedeutung diese haben, und führt Maßnahmen der Risikobewältigung zusammen. Dies erfolgt für sechs Risikokomplexe: Stückzahl und Forecastqualität, Wertschöpfungstiefe, Produktentwicklung, Prozessentwicklung, Kundeneinkäufer und Plattform- und Modulbauweise in den Schnittstellen zwischen OEM und 1st-tier Lieferanten sowie zwischen 1st-tier Lieferanten und 2nd-tier Lieferanten. Einerseits liefert die Arbeit einen Beitrag zur Risikoforschung zu Supply Chain Risks und andererseits richten sich die Ergebnisse an die Automobilzulieferer, indem ein aggregiertes Instrument zur Risikobewältigung vorgestellt wird. Dazu wurden bei 95 Automobilzulieferern Intensivinterviews durchgeführt. Die zusammenfassenden Erkenntnisse mündeten in ein spezifisches Risikomanagementmodell. Im Ergebnis wurden 29 Downstream-Risiken identifiziert, bewertet und 40 Risikobewältigungsmaßnahmen mit 125 Untermaßnahmen erarbeitet.
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22

Leiber, Paul. "Ergonomische Produktgestaltung am Beispiel mobiler Geräte im interkulturellen Vergleich: China – Deutschland – USA." Doctoral thesis, Universitätsbibliothek Chemnitz, 2010. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-62582.

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Nicht zuletzt durch die Globalisierung kommen mittlerweile viele Geräte in vielen unterschiedlichen Kulturen zugleich zum Einsatz. Durch die Anpassung von Produkten an kulturelle Unterschiede kann die Gebrauchstauglichkeit dieser Produkte in der jeweiligen Kultur verbessert werden. Dies führt aufgrund einer höheren Kundenzufriedenheit und Sicherheit bei der Bedienung zu Vorteilen für die Nutzer der Produkte, in Folge dann auch zu höheren Umsätzen für die Hersteller der Produkte. Die vorliegende Arbeit zeigt am Beispiel der Nutzung mobiler Geräte Erkenntnisse für die Anpassung von Mensch-Maschine-Schnittstellen an die Anforderungen von Nutzern in China, Deutschland und den USA auf. Sie verwendet eine Kombination von quantitativen und qualitativen Forschungsmethoden. Zunächst wird ein Überblick über den theoretischen Wissensstand in den relevanten Bereichen erarbeitet, bevor Interviews mit neun deutschen Experten der Produktentwicklung mit internationaler Erfahrung einen Überblick über die Praxis der Produktentwicklung in international tätigen Konzernen geben. Auf der Basis dieser theoretischen und praktischen Erkenntnisse wird eine Online-Befragung zurNutzung mobiler Geräte im Fahrzeug mit insgesamt 269 chinesischen, deutschen und US-amerikanischen Teilnehmern beschrieben. Eine Card-Sorting-Studie mit 46 internationalen Probanden sowie eine Fahrsimulatorstudie mit 33 deutschen Probanden untersucht anschließend spezifische kulturelle Unterschiede bei der Kategorisierung. Eine weitere Fahrsimulatorstudie mit 42 chinesischen und deutschen Probanden analysiert kulturelle Präferenzen für Eingabemöglichkeiten. Die im Rahmen dieser Arbeit zusammengestellten Erkenntnisse münden in konkreten Gestaltungsregeln. Aus den Erkenntnissen ergeben sich neue Fragestellungen für die zukünftige Forschung.
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23

Leuwer, David. "Essays on The German Automobile Industry: A Macroeconometric Perspective." Doctoral thesis, 2013. https://ul.qucosa.de/id/qucosa%3A12810.

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This thesis consists of four essays that study the effect of demand and supply shocks (namely exchange rate shocks, policy shocks and oil price shocks) on the German automobile industry using time series analysis techniques; i.a. intervention analysis, (time-varying) VAR models, state space modeling and Kalman filtering. Chapter 2 investigates the degree of (EUR/USD) exchange rate susceptibility of the German automobile industry (and mechanical engineering industry). It is shown that – in contrast to well-known warnings by business representatives and politicians alike – an appreciation of the Euro does not necessarily cause German vehicle producing companies “pain” in the sense of an aggravated business climate (although the (quantity) effects on exports are as predicted by theory). Chapter 3 first of all deals with the effect of the global economic crisis on the German manufacturing sector in general and the German automobile industry in particular. Even more important, the influence of the scrapping scheme, that was introduced as part of the “Konjunkturpaket II” in 2009, is researched. Chapter 4 focusses on the role of (systematic) monetary policy as well as the automobile industry in the transmission of oil price shocks to the economy. Chapter 5 extends the results of chapter 4 by examining carefully the role of fuel-efficiency in explaining the different degrees of sensitivity of the vehicle industries in Germany, Japan and the US with regard to oil price shocks.
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24

WESTHOFF, JAN, and 揚帆. "Challenges of a German Automobile Manufacturer in China: The Case of Mercedes-Benz." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/237p63.

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碩士
輔仁大學
國際經營管理碩士學位學程
105
The purpose of this study is to investigate the challenges that a German automobile manufacturer is confronted with in the Chinese market and what measures are taken to overcome them. Data for this thesis was obtained from several interviews with high-level managers from Germany and Taiwan, who all have long-year experience working at Mercedes-Benz in China. Four research questions will define the direction of this research. The main focus lies on the challenges Mercedes-Benz faces in China, the main differences between Western and Chinese consumers and in how far Mercedes-Benz service and marketing strategy were adapted to the Chinese market to stay competitive. On the basis of the results of this research, it can be concluded that China is a fast-paced global market place with constantly changing challenges. Those mainly include the government’s support of local brands, increasing labour cost, lack of skilled labour outside Tier 1 cities, counterfeit car parts and Chinese consumers’ mistrust towards locally manufactured Mercedes-Benz vehicles. This thesis aims to benefit other international companies that wish to successfully enter or expand in China and provide them with information on challenges and difficulties faced by their predecessors as well as point out strategies that have proved successful during recent years.
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25

Tai-Ching, Liu, and 劉台菁. "A Semiotic Analysis of Automobile Advertisements in German Magazines – Discussing Elements Targeting Specific Audiences." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/89509893736672250094.

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碩士
中國文化大學
德國語文學研究所
96
Advertising is an instrument of marketing. It is used to stimulate consumption or to achieve other goals set in the marketing plans. How effective advertising is used to achieve these goals depends on several factors that should be considered and decided in the marketing planning process. For example: who are the target audiences of the products, how to maximize the visual and verbal means of communication to persuade consumers to buy the products. The subject of this thesis is car advertising in German print media. The source materials are gathered from three magazines: “Brigitte”, a magazine for women, “Der Spiegel”, a magazine mainly for intellectuals, and “Wirtschaftswoche”, a magazine mainly for the business community. An empirical analysis of 72 different car advertisements, published in those three magazines in October and November 2006, is conducted to identify semiotic elements that can be found frequently in car advertisements addressing “female“, “intellectual” and “business community” audiences. The thesis consists of five parts: 1. the introduction of the source materials, 2. description of the theoretical basis for the empirical analysis, including some marketing concepts and the definition of semiotics, 3. a summary of the research results by Gerhard Schmidt, 4. an empirical analysis and 5. the summary of the results.
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26

Kwon, Hyeong-ki. "Fairness and division of labor in market society : a comparison of U.S. and German automotive parts markets /." 2002. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:3070186.

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27

Gavroglou, Stavros P. "Labor's power and industrial performance automobile production regimes in the U.S., Germany and Japan /." 1996. http://catalog.hathitrust.org/api/volumes/oclc/38139021.html.

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28

Wang, Peng-Chieh, and 王鵬傑. "Production Efficiency of Automobile Industry in Japan and Germany Analysis - Regression and Correlation Analysis." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4gstp7.

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碩士
淡江大學
國際企業學系碩士班
107
The main purpose of this thesis is to analyze the efficiency of German and Japanese automobile industry by regression analysis and factors comparison during 1980 to 2014. Although the automobile industry is so competitive and has been through the automobile crisis during 2008-2014, there still has less studies that mentioned about the cost efficiency of automobile industry. Even though some of studies might offer the direction to this thesis, they could not solve the problem about various technology and different environment that the automobile industry faced with. Therefore, it is going to analyze the efficiency of German and Japanese automobile industry through the regression analysis and consider factors in different environment and technology. In the result of this thesis, it indicated that the revenue rate of German automobile industry is higher than Japanese. Although the average revenue rate of Japanese automobile industry exceeded German during 1980s, but this situation has been reversed since 1990s and the gap between Japan and Germany has been enlarging until the end of observation period.
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29

Dietz, Sebastian [Verfasser]. "Autoregressive neural network processes : univariate, multivariate and cointegrated models with application to the German automobile industry / von Sebastian Dietz." 2010. http://d-nb.info/1012842274/34.

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30

Lin, Yun-tiao, and 林雲糶. "Discussion of the gradual progress of automobile industry - take the United States , Japan and Germany as an example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/17967053025574027914.

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碩士
國立中山大學
財務管理學系研究所
94
The nature of range “ automobile “ has high technology and traditional science both together. It expands living habit and areas for the human beings but also lead hazard and risky on environment and safety. What is the value of competition about the automobile? What are the cons and pros on traditional manufactures with United States, Japan and Germany? Any structure change from then until now? The subject essay is based upon the automobile research report, which was issued on 1990 by MIT, analysis of GM with The United States, Toyota with Japan and Volkswagen with the Germany 1991-2005 financial statements and volume production strategy to continue the analysis. The automobile manufactures were following the model of productions TPS after MIT research report was announced. The above companies were not being able to follow and copy the model very successfully. Because that past successful enterprise cultural was difficult to abandon and among different countries cultural background and basis were total different and individual. They could only practice the fur of Japanese Toyota. For example, GM was combined with Toyota to build up factory as issue; looks like GM have had good flow and function on inventory turn over percentage and cost of sales volume. After operation factors were getting worse even turn their inefficiency out to the fact. The traditional craftsman’s art with Germany were become the sign of obstacle to the TPS.
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31

Erler, Felix. "Downstream-Risiken in der automobilen Wertschöpfungskette: Instrument zur Risikobewältigung in der Kundenbeziehung von Automobilzulieferern." Doctoral thesis, 2014. https://monarch.qucosa.de/id/qucosa%3A20251.

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Die Automobilzulieferindustrie ist von einem Risikotransfer betroffen. Neben der Anzahl der Risiken steigt auch die Schadenshöhe. Weiterhin sind die Auswirkungen sowie die Eintrittswahrscheinlichkeiten zunehmend schwerer zu beurteilen. Unter diesem Aspekt gewinnt das Risikomanagement in automobilen Wertschöpfungsketten eine enorme Bedeutung. Die Dissertation klärt, welche Downstream-Risiken für Automobilzulieferer in der Wertschöpfungskette bestehen, welche Bedeutung diese haben, und führt Maßnahmen der Risikobewältigung zusammen. Dies erfolgt für sechs Risikokomplexe: Stückzahl und Forecastqualität, Wertschöpfungstiefe, Produktentwicklung, Prozessentwicklung, Kundeneinkäufer und Plattform- und Modulbauweise in den Schnittstellen zwischen OEM und 1st-tier Lieferanten sowie zwischen 1st-tier Lieferanten und 2nd-tier Lieferanten. Einerseits liefert die Arbeit einen Beitrag zur Risikoforschung zu Supply Chain Risks und andererseits richten sich die Ergebnisse an die Automobilzulieferer, indem ein aggregiertes Instrument zur Risikobewältigung vorgestellt wird. Dazu wurden bei 95 Automobilzulieferern Intensivinterviews durchgeführt. Die zusammenfassenden Erkenntnisse mündeten in ein spezifisches Risikomanagementmodell. Im Ergebnis wurden 29 Downstream-Risiken identifiziert, bewertet und 40 Risikobewältigungsmaßnahmen mit 125 Untermaßnahmen erarbeitet.:1 Einführung 1.1 Ausgangslage 1.2 Stand der Forschung 1.3 Zielsetzung 1.4 Forschungsprozess und Aufbau der Untersuchung 2 Grundlagen der automobilen Wertschöpfungskette 2.1 Wertschöpfung 2.2 Supply Chain Management einer Wertschöpfungskette 2.3 Automobilhersteller als Gestalter der Wertschöpfungskette 2.4 Automobilzulieferer in der Wertschöpfungskette 2.5 Preisgestaltung in der automobilen Wertschöpfungskette 2.6 Risikokomplexe der Kundenbeziehung von Automobilzulieferern und abgeleitete Hypothesen 3 Ansatzpunkte im Risikomanagement zur Identifizierung und Beurteilung von Risiken in Wertschöpfungsketten 3.1 Risiko im Entscheidungsmodell 3.2 Risikobegriff 3.3 Risikoforschung in der automobilen Wertschöpfungskette 3.4 Risikomanagement als Instrument in der Automobilzulieferindustrie 3.5 Risikomanagementmodell zur Risikobewältigung 4 Methodik der empirischen Erhebung 4.1 Auswahlverfahren möglicher Interviewpartner 4.2 Akquiseverfahren für Interviewpartner 4.3 Erhebungsverfahren mittels Experteninterviews 4.4 Aufbereitungsverfahren der Strukturmerkmale 4.5 Auswertungsverfahren 4.6 Kritische Reflektion der Empirie 5 Automobilindustrie und Automobilzulieferindustrie in Ostdeutschland 5.1 Geschichtliche Einordnung der ostdeutschen Automobilindustrie ab 1945 5.2 Wirtschaftsgeografische Einordnung der Automobilindustrie 5.3 Automobilindustrie in Ostdeutschland aktuell 5.4 Struktur der untersuchten ostdeutschen Automobilzulieferindustrie 6 Ergebnisse der Untersuchung 6.1 Downstream-Risiken in der Stückzahl und Forecastqualität 6.2 Downstream-Risiken in der Erbringung von Wertschöpfung 6.3 Downstream-Risiken in der Produktentwicklung 6.4 Downstream-Risiken in der Prozessentwicklung 6.5 Downstream-Risiken in den Kundeneinkäufern 6.6 Downstream-Risiken in der Plattform- und Modulbauweise 6.7 Methodischer Beitrag 7 Zusammenfassung und Ausblick 7.1 Zusammenfassung 7.2 Nutzen der Arbeit 7.3 Weiterer Forschungsbedarf
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