Relevant bibliographies by topics / Automobiles marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Automobiles marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Automobiles marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Automobiles marketing"

1

Ratchford, Brian T., Myung-Soo Lee, and Debabrata Talukdar. "The Impact of the Internet on Information Search for Automobiles." Journal of Marketing Research 40, no. 2 (May 2003): 193–209. http://dx.doi.org/10.1509/jmkr.40.2.193.19221.

Full text
Abstract:
Using data from surveys of automobile buyers collected in 1990 and 2000 in a natural experiment setting, the authors study the determinants of use of the Internet as a source of information on automobiles, its impact on the use of other sources, and its impact on total search effort. The results indicate that the Internet draws attention in approximately the same proportion from other sources. The results also show that those who use the Internet to search for automobiles are younger and more educated and search more in general. However, the analysis also indicates that they would have searched even more if the Internet had not been present.
APA, Harvard, Vancouver, ISO, and other styles
2

Donada, Carole, and Olivier Vidal. "Des concessions automobiles en quête d'une stratégie marketing." Décisions Marketing 23 (May 1, 2001): 65–73. http://dx.doi.org/10.7193/dm.023.65.73.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Koku, Paul Sergius, and Hannah Emma Acquaye. "Marketing dispossession." International Journal of Bank Marketing 35, no. 1 (February 6, 2017): 112–27. http://dx.doi.org/10.1108/ijbm-02-2016-0027.

Full text
Abstract:
Purpose The purpose of this paper is to examine the mental state and the disposition of those who have fallen on hard times during the recent financial crisis and have had their homes foreclosed on or their automobiles repossessed. It also proposes an alternative process for dispossessing individuals that preserves the mental health of such individuals and the banks’ reputation. Design/methodology/approach This study uses the hermeneutics approach to analyze the predicament of those whose homes have been foreclosed on or whose properties have been repossessed by financial institutions to better understand their predicament. Findings Those whose homes have been foreclosed on or whose properties have been repossessed by financial institutions are traumatized. They feel victimized, bitter, helpless and hopeless and have poor mental state. The study draws on theories in counseling psychology to propose an alternative approach to making loans that take long time to be repaid (long-term loans), and for repossessing personal properties such as automobiles and for foreclosing on real property (homes). Research limitations/implications As a qualitative study based on a small sample, the findings of the study are limited to only those who have been studied. A further study that leads to a generalized result will be useful. Practical implications The study develops a practical framework that could be useful to financial institutions in making long-term loans and to foreclose on delinquent loans (i.e. to dispossess individuals). Social implications The proposed strategy, if implemented, could have a significant positive impact on the mental well-being of those who have fallen on financial hard times. Originality/value To the best of the knowledge, this is the first marketing paper that has explored the mental health of those who have defaulted on loans, and has proposed an alternative approach to making long-term loans that not only preserves the mental health of banks’ customers, but also protects the reputation and market share of banks.
APA, Harvard, Vancouver, ISO, and other styles
4

Lee, Dong-Ok, Keunchul Lee, Jae-Jin Kim, and Gill-Chin Lim. "Executive Insights: The Korean Automobile Industry—Challenges and Strategies in the Global Market." Journal of International Marketing 4, no. 4 (December 1996): 85–96. http://dx.doi.org/10.1177/1069031x9600400407.

Full text
Abstract:
This article deals with the current challenges and future strategies for the Korean automobile industry in the global market. To understand its strengths and weaknesses, the trends of the world market for motor vehicles and the development of the Korean automobile industry are discussed. In the first part, Korea's automobile production in the world market is examined. A brief overview of the production and consumption of automobiles is provided along with a description of the four-stage development of Korean car production. In the second part, various forces of production are identified that affect Korean automakers’ competitiveness in the global market. Capital formation, labor relations, the role of government, management style, production technology, research and development, and workmanship are discussed briefly. Finally, in light of current observations, some of the challenges for the Korean automobile industry in the future are pointed out and some recommendations for automakers, labor, and the government are offered.
APA, Harvard, Vancouver, ISO, and other styles
5

Terason, Sid, Shixin Zhao, and Pirayut Pattanayanon. "Customer value and customer brand engagement: Their effects on brand loyalty in automobile business." Innovative Marketing 17, no. 2 (May 24, 2021): 90–101. http://dx.doi.org/10.21511/im.17(2).2021.09.

Full text
Abstract:
The study investigates the extent to which customer value affected brand loyalty among mid-sized automobile customers in Thailand. It`s focused on assessing whether customer brand engagement acted as an intervening variable in the relationship between customer value and brand loyalty. A questionnaire was distributed to a random sample of 380 current users of medium-sized passenger automobiles in Thailand; these participants were drawn from the list of automobile customers using a multistage sampling technique. The dealership customers were asked to complete an electronic survey using their cell phones. Structural equation modeling was applied to prove the theoretical model. All the model fit indices revealed that the model was reasonably consistent with the data. Results validated customer brand engagement composed of three dimensions using confirmatory factor analysis and its role as a mediator. The findings also provided novel insight into the interplay of the relevant variables and could be used as a guideline for managing automobile customers and promoting automobile marketing in the country.
APA, Harvard, Vancouver, ISO, and other styles
6

Dr.L. Satheeskumar. "Buying Behaviour of Two-Wheeler (Automobiles Industry)." Restaurant Business 118, no. 11 (November 20, 2019): 542–51. http://dx.doi.org/10.26643/rb.v118i11.11253.

Full text
Abstract:
Rural demand in Automobile, FMCG and retail is growing at a faster pace than anticipated due to rise in its consumption patterns which is creating demand and margins for Indian Inc. even as meltdown is getting deeper, says a Study Paper of The Associated Chambers of Commerce and Industry of India (ASSOCHAM) `The Rise of Rural India’. India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two- wheeler industry, bikes and scooters cover a major segment. The present scenario of rural marketing especially decision making process of purchasing two-wheeler in rural area, and its importance, current trends, and highlights certain problems related to rural marketing area. In this article study for the demand of two-wheelers in rural area and influence the factors of like family, friends, dealers, service and mileage for the process of purchasing a two-wheeler.
APA, Harvard, Vancouver, ISO, and other styles
7

Genestre, Alain, Paul Herbig, and Alan T. Shao. "Japanese international marketing strategy." Marketing Intelligence & Planning 13, no. 11 (December 1, 1995): 36–46. http://dx.doi.org/10.1108/02634509510102183.

Full text
Abstract:
In the last 30 years, Japan has come from a second‐rate status to the world′s economic giant, leading the world in electronics, automobiles, steel, shipbuilding and virtually anything else to which she has set her mind. The Japanese aim was and still is to be world‐class suppliers of the major high volume items in the largest international markets. This focus on middle‐ to lower‐end volume markets made increased efficiency essential. The mentality of jimae shugi – Japan should be virtually self‐sufficient in all important product areas – is as strong as ever. How did the Japanese become such superb marketers? What is their international marketing strategy? Examines the Japanese international marketing strategy from its evolution; and analyses its strengths and weaknesses in allowing Western corporations to be able to compete more effectively against it.
APA, Harvard, Vancouver, ISO, and other styles
8

Barreto, Iury Assis, and Emilío José Montero Arruda Filho. "Preferência de consumo no uso do sistema Ford SYNC: um estudo netnográfico." Revista de Administração da UFSM 12, no. 2 (July 8, 2019): 268. http://dx.doi.org/10.5902/1983465918270.

Full text
Abstract:
The decision to purchase a car is strongly symbolic and related to unique marketing approaches. Therefore, it is important to understand this phenomenon, particularly from the perspective of technological innovation. This article presents an analysis of the consumer’s preference in the segment of automobiles, emphasizing the preferences regarding the technological convergence with new multimedia systems, such as Ford SYNC. The study is based on a netnographic research that aims to understand how the variables hedonism, utilitarianism, social value, and self-extension influence the intention of buying a car, emphasizing the offer of embedded new multimedia systems, using the case of the Ford Motor Company’s SYNC system. The analysis revealed three categories, with implicit subcategories. The results demonstrate that the values discussed in theory directly influence the context and are preponderant in the consumers’ decision-making. This article contributes to the automobile industry by offering essential inputs regarding consumer preference, leading to reflections in the area of marketing to better understand future consumers’ demands.
APA, Harvard, Vancouver, ISO, and other styles
9

Qu, Fei, Yi-Ting Wang, Wen-Hui Hou, Xiao-Yu Zhou, Xiao-Kang Wang, Jun-Bo Li, and Jian-Qiang Wang. "Forecasting of Automobile Sales Based on Support Vector Regression Optimized by the Grey Wolf Optimizer Algorithm." Mathematics 10, no. 13 (June 26, 2022): 2234. http://dx.doi.org/10.3390/math10132234.

Full text
Abstract:
With the development of the Internet and big data, more and more consumer behavior data are used in different forecasting problems, which greatly improve the performance of prediction. As the main travel tool, the sales of automobiles will change with the variations of the market and the external environment. Accurate prediction of automobile sales can not only help the dealers adjust their marketing plans dynamically but can also help the economy and the transportation sector make policy decisions. The automobile is a product with high value and high involvement, and its purchase decision can be affected by its own attributes, economy, policy and other factors. Furthermore, the sample data have the characteristics of various sources, great complexity and large volatility. Therefore, this paper uses the Support Vector Regression (SVR) model, which has global optimization, a simple structure, and strong generalization abilities and is suitable for multi-dimensional, small sample data to predict the monthly sales of automobiles. In addition, the parameters are optimized by the Grey Wolf Optimizer (GWO) algorithm to improve the prediction accuracy. First, the grey correlation analysis method is used to analyze and determine the factors that affect automobile sales. Second, it is used to build the GWO-SVR automobile sales prediction model. Third, the experimental analysis is carried out by using the data from Suteng and Kaluola in the Chinese car segment, and the proposed model is compared with the other four commonly used methods. The results show that the GWO-SVR model has the best performance of mean absolute percentage error (MAPE) and root mean square error (RMSE). Finally, some management implications are put forward for reference.
APA, Harvard, Vancouver, ISO, and other styles
10

Alqasa, Khaled, Tuck Sum Ho, and Filzah Md Isa. "Determinant Factors of Brand Loyalty in Malaysian Automotive Industry." Social and Management Research Journal 14, no. 1 (June 30, 2017): 81. http://dx.doi.org/10.24191/smrj.v14i1.5702.

Full text
Abstract:
With the rapid growth in the Malaysian automotive industry, brand loyalty has become a major issue for a majority of the automobile brands. Market shares for national brand automobiles had been on the declining stage since 2011, from 56.4 per cent to 46.8 per cent in 2014. The objectives of this study are to verify the factors that affect consumers’ perception towards brand loyalty by studying the relationships between three important factors: which are service quality, marketing-mix strategy, and country-of-origin, on brand loyalty. A postal mail survey using judgmental, cluster and simple random sampling of Malaysian consumers in the Klang Valley yielded 413 respondents of which 381 samples are usable. Regression was used to analyse the relationships between the variables. Results showed that marketing-mix strategy and country-of-origin have significant relationships with brand loyalty. However, service quality does not have any significant relationship with brand loyalty. The findings of this study, while contributing to the body of knowledge may also assist policy makers and marketers in their sustainability efforts. Keywords: brand loyalty, service quality, marketing-mix strategy, countryof-origin, Malaysia
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Automobiles marketing"

1

Zheng, Alex (Yi Alexis). "Marketing alternative fueled automobiles." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/65791.

Full text
Abstract:
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 37-38).
Marketing alternative fueled vehicles is a difficult challenge for automakers. The foundation of the market, the terms of competition, and the customer segments involved are still being defined. But automakers can draw lessons from other industries, previous examples, and recent launches of the Chevy Volt and Nissan Leaf to help guide them. Automakers can deploy new marketing tools to advance their understanding of the market, define the terms of competition, and listen in to their customers' needs. These new tools can help reduce the risk and uncertainty involved with launching new products like alternative fueled vehicles. This thesis explores the major issues in marketing alternative fueled automobiles in several major parts. First it will look at the major drivers of alternative fueled vehicles and historical examples such as the Prius. While the market continues to change with each year, some trends emerge as key to defining the future of the industry. Second, it will look at the current strategic environment for alternative fueled vehicles, including an exploration of the various fuel types and vehicle offerings. Third, it will offer lessons learned for manufacturers based on the case study work done with two automotive manufacturers on real-life launches of a plug-in hybrid and a hydrogen vehicle. Some classical marketing frameworks, such as the innovation cycle, are used to help understand current puzzles, and new tools, such as semantic/perceptual maps, are used to help understand how open questions might be resolved in the next few years. Finally, it will explore a novel modeling tool developed for assessing potential adoption rates for alternative fueled vehicles by looking at costs and profits from both the owners and automakers' perspective.
by Alex Zheng.
M.B.A.
APA, Harvard, Vancouver, ISO, and other styles
2

Djitli, Mohamed-Séghir. "Marketing et économie planifiée : le cas du véhicule industriel en Algérie." Clermont-Ferrand 1, 1985. http://www.theses.fr/1985CLF1D011.

Full text
Abstract:
Ignorés dans les économies socialistes en raison d’un ensemble de restrictions et de freins idéologiques, le marketing tend à apparaître, timidement mais sûrement, comme une technique de gestion qu’il ne faut pas négliger, faute de quoi le marché, à ces degrés divers, s’en trouverait déstabilisé. Très longtemps centralisées à de hauts niveaux institutionnels, les décisions touchant les prévisions du marché et son comportement n’avaient aucune souplesse stratégique ni d’adaptation. Les entreprises n’étaient autres que des appendices obéissant à des directives et à des orientations qu’elles n’avaient pas définies. Cet état de fait entraîne leur déresponsabilisation et l’ignorance du secteur dans lequel elles sont censées travailler. De ce fait, des pans entiers de marché leur échappent, provoquant soit des pénuries, soit des surproductions : c’est le cas en Algérie. Ce travail tentera d’analyser cette situation dans le contexte algérien en montrant que le marché ne pourra être appréhendé par la seule application des orientations de développement planifié à moyen et long terme par les différents échelons institutionnels. L’étude du véhicule industriel, dont la Société nationale de constructions mécaniques a le monopole de la production et de la commercialisation illustrera la position de cette société face à son marché et face aux orientations institutionnelles ainsi que son comportements vis-à-vis des entreprises et administrations clientes. Le choix de l’étude d’un produit tel que le véhicule industriel tentera de montrer qu’en marketing il faut élargir la relation produit-marché à la relation de produit-marché-politique de production, surtout si le produit est d’une haute conception technologique…
APA, Harvard, Vancouver, ISO, and other styles
3

Mamaril, Crystal Desquitado. "A comparative analysis of the use of music in advertisements within the car industry." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2296.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Wong, Yat-ming. "The evaluation of new product development marketing plan by the launch of new cars in the Hong Kong market /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18835843.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Gabbott, Mark. "Second-hand car dealer licensing in Scotland : issues and implications for consumer policy." Thesis, University of Stirling, 1990. http://hdl.handle.net/1893/3260.

Full text
Abstract:
This thesis investigates the operation of a system of second hand car dealer licensing introduced to Scotland in 1982. The aim is to assess whether or not this policy is having a beneficial impact upon the experiences of second hand car purchasers in Scotland. The second hand car trade exhibits a number of characteristics of market failure with respect to consumer's interests. The complexity of the product and the infrequency of purchase make information about both product and dealer particularly difficult to obtain and evaluate. One regulatory response to consumer problems in this market is to licence second hand car dealers. This approach has been adopted in a number of other countries notably, Canada, Australia and some states of the US. The policy has provoked a great deal of debate about the achievement of consumer benefits associated with information and standards as opposed to producer benefits associated with restrictions to entry and mobility. In the Scottish case the power to licence second hand car dealers was delegated to Scottish district councils who were able to take advantage of considerable discretion in designing, implementing and operating their own licensing system. When seen from a national perspective, this delegation has led to a number of undesirable consequences. This thesis presents two major findings. The first is that district councils in Scotland have largely neglected their licensing systems. As a result the licensing of second hand car dealers in Scotland is only partially operative. The second is that second hand car dealer licensing in Scotland is having no impact upon the purchase experiences of consumers. There are two implications of these findings. First, without a fully operational system no evaluation of licensing as a policy is possible. Secondly, far from being unaffected by this partially operating system, consumers are worse off than without licensing. This raises issues for consumers, district councils and policy makers.
APA, Harvard, Vancouver, ISO, and other styles
6

Chen, Keliang. "Impact of Model Updates Among German Luxury Car Manufactures." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1944.

Full text
Abstract:
This paper examines the impact of model update/renewal among three German car manufactures BMW, Audi, and Mercedes-Benz. The data set controls for the year effect from 1970 to 2017, and the model effect of the nine different models. Using a fixed effect penal data model, it is concluded that the update will lift the sales of the models in the two years following the year of update. Additionally, the sales of competitor models will decrease in the year of the update, and the following year. Finally, by studying the year effect, it is observed that the new market release usually arrives in the expansion phase of the bigger market.
APA, Harvard, Vancouver, ISO, and other styles
7

Thomason, Douglas Brian. "The influence of changing marketing conceptualizations on American gasoline station design." Thesis, Georgia Institute of Technology, 1991. http://hdl.handle.net/1853/24087.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Mitchell, Lorianne D., and Dana Harrison. "Greenwashing to Green Innovation in Automotives and Beyond." Digital Commons @ East Tennessee State University, 2012. http://ssrn.com/abstract=2409951.

Full text
Abstract:
Recent industry reports evidence a marked increase in consumer interest in purchasing green automobiles (Hybrid Cars, 2011). With the introduction of the Escape Hybrid vehicle in 2004, Ford Motor Company made an indelible mark on the automobile industry as the first American automaker to produce a hybrid sport utility vehicle. In this paper, we examine how Ford emerged from a cloud of greenwashing allegations to become celebrated for its green practices.
APA, Harvard, Vancouver, ISO, and other styles
9

Mitchell, Lorianne D., and Wesley Ramey. "Greenwashing: A Case for Coming Clean." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/8333.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Wong, Yat-ming, and 王逸明. "The evaluation of new product development marketing plan by the launchof new cars in the Hong Kong market." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268407.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Automobiles marketing"

1

Smith, Theodore H. The marketing of used automobiles. Columbus, Ohio: Bureau of Business Research, 1988.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Urdan, André Torres. Orientação para o mercado e desempenho financeiro: O panorama das concessionárias General Motors no ramo automobilístico brasileiro. [São Paulo, Brazil]: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Urdan, André Torres. O impacto da orientação para o mercado sobre o desempenho financeiro: As concessionárias de veículos da Fiat no Brasil. [São Paulo, Brazil]: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Urdan, André Torres. O impacto da orientação para o mercado sobre o desempenho financeiro: As concessionárias de veículos da Ford e Volkswagen. [São Paulo, Brazil]: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Jidōsha hanbai sensō: Gekisenchi Kanagawa o kiru. Yokohama-shi: Kanagawa Shinbunsha, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Linchang, Pu, and Shen, Xiaofeng (Professor in Management), eds. Zhongguo wei xing qi che shi chang yan jiu: Zhongguo weixing qiche shichang yanjiu. Chengdu Shi: Dian zi ke ji da xue chu ban she, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Florenz, Peter J. Konzept des vertikalen Marketing: Entwicklung und Darstellung am Beispiel der deutschen Automobilwirtschaft. Bergisch Gladbach: J. Eul, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Dolski, Joerg. Standardisierung im Internationalen Marketing: Entwicklung eines Analyseschemas : empirische Anwendung in der europäischen Automobilindustrie. Frankfurt am Main: Lang, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

McArdle, James. West European car market outlook: Winners and losers in recovery. London: Pearson Professional, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

International Automotive Marketing Conference (1992 Geneva, Switzerland). International Automotive Marketing Conference: Geneva (Switzerland), 3rd-4th March 1992. Amsterdam, Netherlands: ESOMAR, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Automobiles marketing"

1

Schlechter, Mel. "Marketing." In Plastics in Automobiles, 123–35. Boca Raton: CRC Press, 2021. http://dx.doi.org/10.1201/9781003075806-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Irrgang, Wolfgang. "Marketing eines Automobil-Händlers." In Marketing für den Mittelstand, 143–61. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-87048-3_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Karmasin, Helene. "Ernest Dichter’s Studies on Automobile Marketing." In Ernest Dichter and Motivation Research, 109–25. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230293946_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Denne, Bernhard, Wolfgang Morweiser, and Arnold Ewald. "Implementierung einer strategischen Technologieplanung in der automobilen Zulieferindustrie." In Technologiemanagement & Marketing, 267–72. Wiesbaden: Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-322-82154-6_16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

WU, Shao-ling, Jiang-hua WANG, and Jing-wen ZHOU. "Analysis of Operation Mode of Automobile Implantation Marketing." In Proceedings of the 21st International Conference on Industrial Engineering and Engineering Management 2014, 579–82. Paris: Atlantis Press, 2015. http://dx.doi.org/10.2991/978-94-6239-102-4_118.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Kirpalani, V. H., and L. Gelfand. "Automobile Curtailment: Interaction with Psychological Variables/Consequences/Strategies." In Marketing Horizons: A 1980's Perspective, 10–13. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Chatterjee, Joyeeta, and Ambrish Joshi. "Influence of Social Media Marketing on Health Care and Automobile Sectors in India." In Social Media Marketing, 161–80. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

McCrohan, Kevin F. "Demographic Segmentation of the New Automobile Market: A Reappraisal." In Marketing Horizons: A 1980's Perspective, 5–9. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Wilson, Timothy, and Albert L. Page. "Mandated Safety Recalls in the U.S. Automobile Industry – 20 Years Experience." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 10. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Thukral, Vinod K., and Ravi Parameswaran. "Consumer Satisfaction With the Automobile Industry." In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, 475. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11101-8_108.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Automobiles marketing"

1

"Research on Marketing Strategy of Self-owned Brand Automobiles." In 2018 4th International Conference on Education, Management and Information Technology. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icemit.2018.138.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Winter, Johannes, and Oliver P. Heil. "THE SOCIAL ACCEPTABILITY OF LUXURY AUTOMOBILES." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.09.01.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Xie, Yan. "Analysis of the Marketing Environment and Strategy of China's Small-Displacement Automobiles." In 2013 Sixth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2013. http://dx.doi.org/10.1109/bife.2013.32.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Zhai, Fang. "Introduction to Automobile Marketing Technology Curriculum Reform." In 2nd International Conference on Soft Computing in Information Communication Technology. Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/scict-14.2014.67.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Xiong, Kai. "Research on Innovation of Automobile Marketing Mode Based on Big Data Marketing." In 2020 International Conference on Big Data and Social Sciences (ICBDSS). IEEE, 2020. http://dx.doi.org/10.1109/icbdss51270.2020.00024.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Yan, Tao-Ping. "Analysis and innovative research of Automobile marketing model." In 2016 International Forum on Management, Education and Information Technology Application. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/ifmeita-16.2016.158.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Xiao, Juntao, and Ende Zhou. "Construction and Experience of Automobile Marketing Curriculum Group." In 2017 3rd International Conference on Social Science and Higher Education. Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icsshe-17.2017.118.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Gang, Xuhang, Xingqiang Ba, and Bohan Jiang. "Research and application of KDD techniques in automobile marketing." In 2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/mce-14.2014.78.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Zhou, Wei, Shizeng Li, and Zhiyong Feng. "Discussion on Training of Automobile Marketing and Service Professionals." In 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccese-18.2018.241.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Guo, Shufen, Lizong Zhu, Suping Jiang, and Biqing Li. "The Application of Marketing 4P Theory in Automobile Sales." In Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/edmi-19.2019.41.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Automobiles marketing' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography