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Zheng, Alex (Yi Alexis). "Marketing alternative fueled automobiles." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/65791.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 37-38).
Marketing alternative fueled vehicles is a difficult challenge for automakers. The foundation of the market, the terms of competition, and the customer segments involved are still being defined. But automakers can draw lessons from other industries, previous examples, and recent launches of the Chevy Volt and Nissan Leaf to help guide them. Automakers can deploy new marketing tools to advance their understanding of the market, define the terms of competition, and listen in to their customers' needs. These new tools can help reduce the risk and uncertainty involved with launching new products like alternative fueled vehicles. This thesis explores the major issues in marketing alternative fueled automobiles in several major parts. First it will look at the major drivers of alternative fueled vehicles and historical examples such as the Prius. While the market continues to change with each year, some trends emerge as key to defining the future of the industry. Second, it will look at the current strategic environment for alternative fueled vehicles, including an exploration of the various fuel types and vehicle offerings. Third, it will offer lessons learned for manufacturers based on the case study work done with two automotive manufacturers on real-life launches of a plug-in hybrid and a hydrogen vehicle. Some classical marketing frameworks, such as the innovation cycle, are used to help understand current puzzles, and new tools, such as semantic/perceptual maps, are used to help understand how open questions might be resolved in the next few years. Finally, it will explore a novel modeling tool developed for assessing potential adoption rates for alternative fueled vehicles by looking at costs and profits from both the owners and automakers' perspective.
by Alex Zheng.
M.B.A.
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Djitli, Mohamed-Séghir. "Marketing et économie planifiée : le cas du véhicule industriel en Algérie." Clermont-Ferrand 1, 1985. http://www.theses.fr/1985CLF1D011.
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Ignorés dans les économies socialistes en raison d’un ensemble de restrictions et de freins idéologiques, le marketing tend à apparaître, timidement mais sûrement, comme une technique de gestion qu’il ne faut pas négliger, faute de quoi le marché, à ces degrés divers, s’en trouverait déstabilisé. Très longtemps centralisées à de hauts niveaux institutionnels, les décisions touchant les prévisions du marché et son comportement n’avaient aucune souplesse stratégique ni d’adaptation. Les entreprises n’étaient autres que des appendices obéissant à des directives et à des orientations qu’elles n’avaient pas définies. Cet état de fait entraîne leur déresponsabilisation et l’ignorance du secteur dans lequel elles sont censées travailler. De ce fait, des pans entiers de marché leur échappent, provoquant soit des pénuries, soit des surproductions : c’est le cas en Algérie. Ce travail tentera d’analyser cette situation dans le contexte algérien en montrant que le marché ne pourra être appréhendé par la seule application des orientations de développement planifié à moyen et long terme par les différents échelons institutionnels. L’étude du véhicule industriel, dont la Société nationale de constructions mécaniques a le monopole de la production et de la commercialisation illustrera la position de cette société face à son marché et face aux orientations institutionnelles ainsi que son comportements vis-à-vis des entreprises et administrations clientes. Le choix de l’étude d’un produit tel que le véhicule industriel tentera de montrer qu’en marketing il faut élargir la relation produit-marché à la relation de produit-marché-politique de production, surtout si le produit est d’une haute conception technologique…
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Mamaril, Crystal Desquitado. "A comparative analysis of the use of music in advertisements within the car industry." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2296.
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Wong, Yat-ming. "The evaluation of new product development marketing plan by the launch of new cars in the Hong Kong market /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18835843.
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Gabbott, Mark. "Second-hand car dealer licensing in Scotland : issues and implications for consumer policy." Thesis, University of Stirling, 1990. http://hdl.handle.net/1893/3260.
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This thesis investigates the operation of a system of second hand car dealer licensing introduced to Scotland in 1982. The aim is to assess whether or not this policy is having a beneficial impact upon the experiences of second hand car purchasers in Scotland. The second hand car trade exhibits a number of characteristics of market failure with respect to consumer's interests. The complexity of the product and the infrequency of purchase make information about both product and dealer particularly difficult to obtain and evaluate. One regulatory response to consumer problems in this market is to licence second hand car dealers. This approach has been adopted in a number of other countries notably, Canada, Australia and some states of the US. The policy has provoked a great deal of debate about the achievement of consumer benefits associated with information and standards as opposed to producer benefits associated with restrictions to entry and mobility. In the Scottish case the power to licence second hand car dealers was delegated to Scottish district councils who were able to take advantage of considerable discretion in designing, implementing and operating their own licensing system. When seen from a national perspective, this delegation has led to a number of undesirable consequences. This thesis presents two major findings. The first is that district councils in Scotland have largely neglected their licensing systems. As a result the licensing of second hand car dealers in Scotland is only partially operative. The second is that second hand car dealer licensing in Scotland is having no impact upon the purchase experiences of consumers. There are two implications of these findings. First, without a fully operational system no evaluation of licensing as a policy is possible. Secondly, far from being unaffected by this partially operating system, consumers are worse off than without licensing. This raises issues for consumers, district councils and policy makers.
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Chen, Keliang. "Impact of Model Updates Among German Luxury Car Manufactures." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1944.
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This paper examines the impact of model update/renewal among three German car manufactures BMW, Audi, and Mercedes-Benz. The data set controls for the year effect from 1970 to 2017, and the model effect of the nine different models. Using a fixed effect penal data model, it is concluded that the update will lift the sales of the models in the two years following the year of update. Additionally, the sales of competitor models will decrease in the year of the update, and the following year. Finally, by studying the year effect, it is observed that the new market release usually arrives in the expansion phase of the bigger market.
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Thomason, Douglas Brian. "The influence of changing marketing conceptualizations on American gasoline station design." Thesis, Georgia Institute of Technology, 1991. http://hdl.handle.net/1853/24087.
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Mitchell, Lorianne D., and Dana Harrison. "Greenwashing to Green Innovation in Automotives and Beyond." Digital Commons @ East Tennessee State University, 2012. http://ssrn.com/abstract=2409951.
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Recent industry reports evidence a marked increase in consumer interest in purchasing green automobiles (Hybrid Cars, 2011). With the introduction of the Escape Hybrid vehicle in 2004, Ford Motor Company made an indelible mark on the automobile industry as the first American automaker to produce a hybrid sport utility vehicle. In this paper, we examine how Ford emerged from a cloud of greenwashing allegations to become celebrated for its green practices.
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Mitchell, Lorianne D., and Wesley Ramey. "Greenwashing: A Case for Coming Clean." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etsu-works/8333.
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Wong, Yat-ming, and 王逸明. "The evaluation of new product development marketing plan by the launchof new cars in the Hong Kong market." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268407.
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Vernette, Éric. "Comparaison des méthodes d'identification de critères de choix d'un produit." Paris 10, 1986. http://www.theses.fr/1986PA100189.
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Six méthodes ont été comparées : la méthode de citation directe, la technique du groupe nominal, la méthode Delphi, le questionnaire dual, l'auto-évaluation simple et la méthode des coefficients de régression standardisés. La fiabilité des méthodes est bonne, sauf pour la méthode des coefficients de régression. Les méthodes génèrent des listes extensives d'attributs très voisines, mais sélectionnent et classent les critères de choix de manière divergente. La méthode d'auto-évaluation et la technique du groupe nominal prédisent souvent moins bien les choix des individus que les autres méthodes, mais présentent une facilité d'usage supérieure. Dans leur ensemble, toutes les méthodes sont raisonnablement stables si l'on perturbe leur fonctionnement habituel. Ces résultats montrent que toutes les méthodes ne travaillent pas au même niveau conceptuel et que les attributs importants, déterminants et saillants correspondent à des propriétés différentes. L'utilisateur devrait donc d'abord déterminer la nature des attributs recherches, avant le choix d'une méthode ; Delphi apparait comme la meilleure méthode pour la prédiction des choix de marques. Les limites tiennent au choix du produit (l'automobile), l'étroitesse du segment et la taille de l'échantillonSix methods are compared: elicitation methods, group nominal technique, Delphi method, dual questioning, direct ratings of importance and standardized regression coefficient method. Reliability of method is rather good, except for regression method. The methods produce quite similar extensive ranking lists of attributes, but clearly disagree with ranking and selection of choice criteria. Delphi method seems to be the best method to predict brand choice, direct ratings and group nominal technique, the worst. Those results show that methods cover different concepts: importance, determinacy and saliency are really distinct concepts. The user should determine first the nature of attributes, before selecting a method. Different limits appear, mainly due to the nature of the product, sample size and closeness of the segment
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Donada, Carole. "L'avantage partenarial des entreprises fournisseurs : une étude empirique des relations client-fournisseurs dans l'industrie automobile." Jouy-en Josas, HEC, 1998. http://www.theses.fr/1998EHEC0058.
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Les recherches sur les partenariats verticaux ont toujours été centrées sur le comportement des clients donneurs d'ordres. Le point de vue des fournisseurs a été quelque peu négligé. Pourtant, la mise en œuvre des partenariats verticaux nécessite, de la part des fournisseurs un engagement financier et organisationnel très important. La question est des lors de savoir quels comportements les fournisseurs doivent adopter pour en tirer parti. La proposition centrale de cette thèse est que certains fournisseurs parviennent, à travers le partenariat, à construire ce que nous appelons un avantage partenarial, c'est-à-dire à profiter de la coopération pour augmenter leur pouvoir et réduire leur dépendance envers les donneurs d'ordres. L'objectif de la recherche est de cerner les facteurs qui rendent possible la création d'un avantage partenarial. Il s'agit d'identifier d'une part les transactions les plus propices et, d'autre part, les ressources dans lesquelles les fournisseurs doivent investir en priorité. Six hypothèses sur la nature des facteurs explicatifs de l'avantage partenarial ont été formulées à partir des propositions de la théorie des coûts de transaction, de l'approche par les ressources et des travaux sur le pouvoir. Le terrain d'investigation est le secteur automobile. Les données ont été collectées par questionnaire postal et elles ont été exploitées dans un modèle PLS. Les résultats obtenus montrent que certains fournisseurs parviennent à se doter d'un avantage partenarial. Ce sont ceux qui développent des compétences en innovation, en gestion de projet et, dans une moindre mesure, en partenariat interne. En revanche, les caractéristiques des transactions effectuées avec les clients ont un impact beaucoup plus faible ; notamment, la spécificité des produits et des actifs concernés ne semble pas avoir d'influence significativeMost western manufacturing industries have gone through a radical evolution over the last decade. This evolution has leaded the major industrial buyers to change the organization of their supply chain in-depth. Vertical partnership has taken the place in numerous cases of classic subcontracting. In this context suppliers do not work on products devised and defined beforehand by the clients, but cooperate with them to devise and develop the products the motivations that lead the buyers towards this evolution are now well known and well formalized. In return, the suppliers perspective has been little studied up to now however, a growing number of suppliers are developing to the point of becoming strong economic partners which deeply changes the power situation of the relationships traditionally favorable to the buyers. The first assumption of the thesis is therefore that these are not only the strategies of the buyers but also the behavior and actions of the suppliers who validate or disprove the success of the vertical partnerships. Hence, the purpose of the research is to identify the factors which allow the suppliers to built a partnership advantage within a buyer- supplier cooperation. The chosen area of investigation to carry out this study and test the theoretical model is the car industry. Data were collected by postal questionnaire and the model was ested in a pls (partial least square) statistical approach. The results show that four hypotheses out of the six that we formulated cannot be rejected. One hypothesis is partially validated and another must be rejected. In total, the results bring an empirically valid response to our research question
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Monteiro, Marcos Cruz Walsh. "Marketing de relacionamento: proposta de um plano de marketing de relacionamento para a Genyus Baterias." reponame:Repositório Institucional do FGV, 2003. http://hdl.handle.net/10438/3700.
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Previous issue date: 2004The objective of this study is to propose a marketing relationship project to be used for Genyus Batteries in the construction of lasting relationships with relationship chain participants. To make it possible, concepts in the relationship marketing area are reviewed. Starting from the marketing plan suggested by Gordon (1999), was possible to verify wich strategies of this marketing plan were used or are being used by Genyus Batteries. The marketing plan used has eight phases: project for the project (O), client evaluation (1), 7 reference (2), enterprise evaluation (3), opportunities declaration (4), future state (5), business case (6) and change management and implementation (7); among these phases several relationship marketing strategies are analyzed to garantee their efficacy and to be certain the organization reaches its goals in the relationship formation and in the reach of differentiate position in the batteries market. It was certified that the studied organization doesn't have a relationship marketing project and, through this research, the organization will be able to use this plan in order to acquire efficacy in the relation marketing utilization.
O objetivo deste estudo é propor um plano de marketing de relacionamento para ser utilizado pela Genyus Baterias na construção de relacionamentos duradouros com os participantes da cadeia de relacionamentos. Para isto são revistos conceitos na área de marketing de relacionamento. Partindo do plano de marketing sugerido por Gordon (1999), foram verificadas quais estratégias deste plano foram ou estão sendo utilizadas pela Genyus Baterias. O plano de marketing utilizado possui oito fases: plano para um plano (fase O), avaliação do cliente (fase 1), referencial (fase 2), avaliação da empresa (fase 3), declaração de oportunidade (fase 4), estado futuro (fase 5), caso empresarial (fase 6) e administração de mudança e implementação (fase 7); dentro dessas fases são analisadas diversas estratégias de marketing de relacionamento para garantir a sua eficácia e para que a organização atinja seus objetivos na formação de relacionamentos e no alcance de uma posição diferenciada no mercado de baterias. Verificou-se que a organização estudada não possui um plano de marketing de relacionamento e, através desta pesquisa a organização poderá utilizar o plano criado para obter eficácia na utilização do marketing de relacionamento.
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Waddell, Alda. "An evaluation of a motor retail organisation's lead management system." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1003900.
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This research was motivated by the lack of systems and methodologies in the automotive retail business sector to adequately monitor and analyse prospective customers' behaviours as a basis for developing sales. The objective of this research was to determine if lead scoring would indeed represent a good investment of time and resources for Barloworld Motor Retail. The real value for Barloworld Motor Retail is in the proven methodology for properly managing leads and the sales process. Lead scoring should have sales teams more focused because of the qualified opportunities. The sales cycle can also be efficiently managed from introduction to closure. What is Lead Scoring? In short, lead scoring identifies or measures the value of a lead to determine to which extent a lead could result in a sale. The aim of the lead scoring process is to gather as much information as possible from the prospective customer. Once information has been acquired, it is important to hand over the hot leads to sales while the warm and cold leads remain with marketing to be nurtured. A lead is a potential customer who wants to learn more about what a company has to offer, and who has acknowledged having a requirement or need that a company could help satisfy. Where this position is coupled with elements of the ideal or desired customer profile, a meaningful lead definition emerges. When a salesperson receives a lead as depicted in Figure 1, the decision must be made as to whether to promote the lead into an opportunity or recycle it back to marketing. The crucial determination would be whether the prospect is ready to enter a buying cycle, or not. Figure 1 also illustrates the lead scoring "evaluation" process. The researcher used the Barloworld Automotive www.mywheels.co.za Webpage to obtain information for this research project. The results obtained from this measurement were compared with the results obtained from other marketing initiatives and practices in the automotive industry to describe the value of lead scoring. This research is undertaken under two main headings, namely marketing and evaluating a lead management system by introducing lead scoring. In reference to marketing, Albee (2010) says that lead scoring is based on marketing that can automate the ability to know exactly when the leads in the nurturing program are sales ready and then transition them to the sales force without delay. Chekitan and Schultz (2005), introduced the notion of SIVA which stands for Solution, Information, Value, and Access. This is basically the four p's of the marketing mix, namely product, promotion, price and placement Kotler (2000) renamed and reworded to provide a customer focus. Marketing managers use this model to generate the best possible response from the target market by blending four or more combinations in the best way. The elements of the marketing mix are all controllable variables. The marketing mix can be adjusted on a frequent basis to meet the changing needs of the target market and the other dynamics of the marketing environment. The study of internet consumer behaviour is a fundamental part of the gathering of information related to lead scoring. To an extent it is also relevant to the formulation of a leads nurturing model that will positively influence buyer perceptions and help to trigger the purchase decision. With regard to the purchasing of motor vehicles, consumers will seldom make a purchase decision without personal exposure by way of sensory explanation (look, feel and touch). Internet marketing connects the physically remote consumer with the product benefits through a process of abstract positioning, and focuses on obtaining "hits" from consumers who are competent and enabled to make a positive purchase decision. Internet marketing refers to the strategies that companies use to market their products or services online. The marketing concept remains the guiding concept for companies wishing to design and implement an effective leads scoring system. Lead scoring is the process that involves the following activities: • Lead identification; • Lead collection and consolidation; • Predictive analysis of lead scoring; • Lead nurturing; • Lead distribution.
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Taupin, Philippe. "Imaginaires d'ambiance automobile et sémiotique des récits : une approche d'innovation expérientielle digitale en Chine." Thesis, Paris 6, 2017. http://www.theses.fr/2017PA066329/document.
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L’innovation d’expériences accroît la valeur perçue des offres et constitue un levier marketing stratégique pour les automobiles autonomes. Les jeunes chinois représentent une cible élective d’innovateurs pionniers. Nous interrogeons la co-création d’expériences de valeur et la construction de la signification de l’imaginaire expérientiel qui résulte de l’innovation d’une ambiance en écho aux besoins d’hyperesthésie des passagers. L’objectif est de comprendre comment se construit cette signification en analysant le système symbolique de l’ambiance en Chine et la structure du récit de l’imaginaire expérientiel, à l’intersection des concepts d’ambiance, d’expérience et d’imaginaire. Après un détour par les pensées chinoises et japonaises pour enrichir les concepts d’ambiance et d’atmospherics défini en marketing, nous mettons en évidence leurs systèmes d’interactions et d’énergies pour conclure que l’ambiance est un système sémiotique, décrit par la sémiotique structurale. Par une approche empirique associant la technique des collages projectifs et une approche sémiotique des descriptions narratives qui les accompagnent, nous déterminons les structures des imaginaires expérientiels des jeunes chinois dans l’automobile de demain en environnement urbain. Nous apportons une contribution nouvelle de la sémiotique au marketing de l’innovation expérientielle et à la génération d’idées. Cette approche théorique valorise les clients lead-users en tant que co-créateurs d’expériences innovantes dont les récits imaginaires constituent la matière brute créative. Elle constitue une alternative aux approches de type brainstorming pour relever les défis de l’innovation en ruptureInnovating new experiences is an innovation strategy that increases product differentiation and the perceived value of offers for the future autonomous cars. Young Chinese customers are a relevant target group of lead users to co-create those experiences. We address the co-creation of valuable experiences with targeted potential users and the building of the meaning of experiential imaginary that results from innovations (based on digital medias) echoing the need for sensory atmospherics while strolling in the city. We aim at understanding how meaning is built and first analyze the ambiance in China in terms of symbolic systems. We analyze the narrative structures of the experiential imaginary, considering the narratives as a major component of ambiance experiences and imaginary. Preliminary research on Chinese and Japanese ambiance concepts highlights a system of interactions and energies, major components of the experience of the atmospherics. We adopt the structuralism point of view of atmospherics as a semiotic system. With an empirical approach that associates projective techniques to semiotic analysis of the corresponding narratives, we describe the structural system of the experiential imaginary of young Chinese customers when imagining driving in the city in tomorrow’s cars. Semiotics offers a novel contribution of to innovation marketing and idea generation of experiential innovations. This theoretical stance valorizes the outside-in paradigm of future lead-users as co-creators of innovative experiences, whose imaginary narratives are raw materials for creativity. This approach is an alternative to brainstorming and its limits for creating disruptive innovations
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Elrick, William T. "Planning and policy guidelines for introducing electric vehicles into the community." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1020174.
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This paper is designed to assist communities with the successful introduction, integration and support of electric vehicles. It provides an introductory look at electric vehicle technology and its application within the community, and should act as a springboard for further investigation and plan development for interested communities. This paper outlines the basic history of electric vehicle technology, the recent forces which have prompted increased research and development, and the leading causes for this evolution in personal transportation. The core of the document describes the steps a community will need to take in order to successfully develop a local electric vehicle program. Initial steps include developing community goals, understanding the community and its transportation environment, and creating an organizational structure to successfully develop a local Electric Vehicle Action Plan. The organizational structure provided is divided into three basic elements; Policy, Infrastructure, and Public Awareness. The analysis of each element includes the identification and discussion of the critical issues, a description of the key participants who should be involved, and recommended methodology for initiating and supporting local electric vehicle commercialization. Furthermore, each element includes a short analysis of three separate market niches that are ripe for early electric vehicle introduction. These applications can be used by the community to develop a local electric vehicle demonstration program and establish a foundation on which to build an electric vehicle community. This paper, if used to its potential, can help communities develop a program which will successfully introduce and integrate electric vehicles into the local transportation mix and bring America a little closer to a sustainable transportation system.Department of Urban Planning
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Buřičová, Klára. "Strategie společnosti Fiat ČR, spol. s r.o. při uvedení nového výrobku na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15913.
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The thesis focuses on the entire process of the launch of the new product FIAT 500 NUOVO into the Czech market. In the introduction is presented the parent company FIAT S.p.A and the subsidiary company FIAT ČR. After initial part follows the characteristics of the car industry and market evolution emphasising the new product's market position. The other two parts of the thesis include the theoretic possibilities of marketing strategies and their practical implementation. The conclusion comprises the evaluation of implemented methods and furthermore presents the proposal for their optimalization.
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Cowley, Olivia. "The Rise of Uber: Economic Effects of Ride Sharing Services on Taxis and the Implications for the Sharing Economy." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1455.
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New companies with business models based on technology-enabled sharing have emerged as the hot topic in technology in recent years. Uber, the sharing-economy’s poster-child, is now the world’s most valuable start-up by far. Lyft, its younger competitor, is seeing year over year growth in the hundreds of percentage points. This growth is coming at the cost of the incumbent taxi industry, and this is what this study sets out to examine. What is the effect of Uber, Lyft, and other ride-sharing services on the taxi industry? My study reveals that there has been an extremely negative effect on taxicabs, and that there are only a few last strands of hope for ways taxis can compete. Based on my study and learning, in final I forecast the ways that the firms in this space can continue to grow and dominate the ride-sharing market, and beyond.
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Waddington, Andrew John. "Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1002796.
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The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact the reputation of the brand, which is critical to sustain competitive advantage. The primary purpose of the study was to investigate the impact brand reputation has on brand architecture strategies, and an automotive company was chosen as the focus of the research. This research aims to help managers, marketers and brand owners make informative decisions regarding the brand architecture of a company. A quantitative content analysis methodology was used along with a webpage keyword counting application (WebWords). The application was used based on the principles outlined by Corporate Brand and Reputation Analysis (COBRA), which uses a four step progressive filtering process in filtering traditional and consumer generated media. The results from WebWords were then aligned to the brand architecture strategies from the brand relationship spectrum (BRS) to gain insight as to which of the strategies from the BRS were most vulnerable to reputational damage. The study found that the branded house and sub-brand strategies were most vulnerable to reputational damage based on the number reputational hits received. The connection between the master brand and the sub-brands could cause both brands to be affected should any reputational issues arise.
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Mickonytė, Aurelija. "Produkto koncepcija automobilių gamybos ir prekybos versle: tarptautinis marketingas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100701_091533-82411.
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Baigiamajame magistro darbe nagrinėjamas produkto koncepcijos formavimas tarptautiniame automobilių gamybos ir prekybos versle. Remiantis mokslinės literatūros šaltinių, statistinių duomenų analize, empiriniais tyrimais siūlomi strateginiai sprendimai, skirti produkto koncepcijos tarptautiniame automobilių gamybos ir prekybos versle tobulinimui bei pateikiamos naujausių perspektyvių mokslinių tyrimų kryptys, skirtos plėtoti tarptautinį marketingą, bei leisiančias nustatyti strategines priemones, kurių reikia imtis, norit automobilių gamintojams susigrąžinti rinkos dalį ir buvusių pardavimų apimtį. Atliktas mokslinės literatūros šaltinių autorių nuomonių apibendrinimas, kuriame teigiam, kad pagrindinės trys sritys, kurias reikėtų tobulinti automobilių gamyboje, yra technologijos, kaina bei aplinkos apsauga. Atlikus empirinius tyrimus pagal originalų teorinį modelį, skirtą kompleksiškai analizuoti vartotojo elgseną tarptautiniame automobilių gamybos ir prekybos versle, nustatyti pagrindiniai vartotojų sprendimo priėmimą pirkti naują automobilį lemiantys veiksniai. Apibendrinus surinktus duomenis kuriama strategija, pateikiamos baigiamojo darbo išvados ir siūlymai. Darbą sudaro 7 dalys: įvadas, probleminė, teorinė, empirinių tyrimų, projektinė dalys, išvados bei literatūros sąrašas. Darbo apimtis – 89 p. teksto be priedų, 55 iliustr., 8 lent., 95 bibliografiniai šaltiniai. Atskirai pridedami darbo priedai.This final paper involves issues concerned with product conception’s creation process in international automobile production and trading business. Strategic solutions for improving product conception are stated. These solutions were developed while analysing statistical data, scientific literature and empirical researches. New headlines of scientific researches are proposed in order to gain market share that had been lost during global economic crisis. After reviewing scientific works concerning similar issues we learned that three fields that needs to be improved the most are technologies, price and environmental issues. Key factors influencing customer’s decision to purchase an automobile are identified during research. By summing up all final paper the strategy of sales improvement is proposed. At the end of paper conclusions and further development solutions are stated. Structure: introduction, theoretic part, analytical part, empirical research, conclusions and suggestions, references. Hesis consists of: 89 p. text without appendixes, 55 pictures, 8 tables, 95 bibliographical entries. Appendixes included.
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Queffelec-Paquerot, Anne. "La gouvernance des relations inter-organisationnelles : le cas de la distribution automobile en France." Thesis, La Rochelle, 2014. http://www.theses.fr/2014LAROD005/document.
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Cette recherche vise à comprendre la gouvernance des relations interorganisationnelles dans le cadre spécifique de la distribution automobile en France. Une analyse de l’environnement économique et juridique permet de contextualiser la recherche et met en exergue les externalités qui s’exercent sur les acteurs du secteur. La revue de littérature, fondée sur une approche qui s’appuie à la fois sur les théories des organisations et les théories du canal, met en lumière les variables économiques et comportementales de la relation entre les partenaires. Nous croisons ces visions avec l’approche ressources et compétences. L’ensemble nous permet de construire un cadre intégrateur de la relation entre les constructeurs automobile et leurs réseaux de concessionnaires. La démarche qualitative adoptée dans une perspective interprétativiste s’appuie sur soixante-cinq entretiens qui ont été retranscrits intégralement afin de fournir la matière à une analyse de contenu. Les résultats de la recherche permettent dans un premier temps de souligner le rôle clé du concept de pouvoir dans cette relation. Ensuite, nous démontrons comment la stratégie d’enracinement suivie par les constructeurs leur a permis à la fois, d’ancrer leur pouvoir en configurant le cadre juridique de la relation et de le renforcer en pilotant les allocations de ressources de leurs partenaires concessionnaires. Enfin, nous concluons en montrant que le système actuel pourrait être revisité à la faveur d’une nouvelle démographie des réseauxThe present study intends to provide further clarity on interorganizational relationships within the car retail business in France. The analysis of the economic and legal frame aims at defining the current business environment and stress out the importance of the various outside forces that may influence the market players. A thorough review of the related literature, focusing on organization theory and marketing channel theory, highlights the different variables, either economic or customer behavior related , that impact the business relationships. This approach will be completed by a resource-based analysis. The overall study contributes to draw a complete picture of interdependencies between car makers and car dealers.The qualitative approach is based on a series of sixty-five interviews that have been transcribed in their entirety in order to provide material to this content. As a first outcome of the analysis, the study points out the key role played by power in the interactions between firms. In a second step, the analysis demonstrates how the entrenchment strategy embraced by car makers has enabled them to establish their dominance by reshaping the legal frame of the business interactions, and how it has permitted them to strengthen their negotiation power by becoming the driving force of the resources allocation process followed by the distributors. In a final section, the study shows how the current business model may evolve as new perspectives related to retail network concentration may open
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Fridolf, Malin, and Alem Arnautovic. "Social Media Marketing : A case study of Saab Automobile AB." Thesis, Högskolan Väst, Institutionen för ekonomi och informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-3379.
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Background and problem discussion: Today companies literally fight for consumers' attention. Competition has forced both marketers and companies to seek new unconventional ways to communicate with the market. This has lead to the development of the phenomenon known as social media. This form of media describes a selection of user generated content created by consumers’ to educate each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing different aspects of consumer behavior including awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation. Purpose: Our study focuses on describing how and explaining why companies use social media in their marketing communication strategy. Methodology: We have used a hermeneutic and qualitative approach in our study. Our research is both descriptive and explanatory. The study is also of an abductive nature, relying on empirical data and theoretical conceptions. Our empirical data was collected through a personal interview with our case company, and through the company’s social media applications. Conclusions: Companies should use social media in their marketing communications because it allows them to inform their customers and create a two-way communication. This communication can help companies to influence consumers and differentiate themselves. It can also help strengthen the corporate identity, build confidence for the company as well as create relationships. Social media is a cost effective way to become global and create reach.
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Humbatova, Maya. "Green Marketing - a Case for Electric Vehicles." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194199.
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Afterwards the last 'Great Depression' of the years 2008-2009, and the deepening of the Euro-zone crisis more and more ideas evolve around the limited capacities of our development. Sustainable development as an approach to social, economic, and institutional realities is flourishing amongst the scholars. The master thesis investigates the paradigm called Green Marketing with its possibilities as well as the criticism, green consumer market, green segmentation, and green marketing strategies. In order to further elaborate on the application of Green Marketing theories, this research paper will focus on the automotive industry. Mobility as it is nowadays, presents an objective to reduce the CO2 emissions, and is already regulated by policies in tact. Electric vehicle as a green product of a very advanced technology needs a creative approach to marketing. The subsequent part of this paper will introduce the specificity of the Tesla Motors electric vehicle and how it influences consumer needs, wants, and perceptions by citing exciting findings within this field. It investigates how can electric vehicle compete with conventional mobility culture to successfully enter new markets.
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Zhai, Ting. "Hollywood Stock Exchange method applied to automobile industry: Online trade platform of marketing forecast for future automobile model sales." Thesis, University of Ottawa (Canada), 2005. http://hdl.handle.net/10393/27098.
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The Hollywood Stock Exchange (HSX) is an online stock platform used as a tool for the market research and movie production in the movie industry. The purpose of the thesis is to make a study of the possibility of simulating an online automobile stock trade platform for the automobile industry in its market research and forecasts about the future auto model sales through insightful data analysis of the feedback and customer behaviors with the similar approach of the HSX. The author's study shows some rather encouraging results about the applicability of the ASE for the automobile industry forecasts, and the author has come to a conclusion that although there are some differences between the HSX and the ASE, the technology and mechanism of the HSX could be developed for a wider range in its application, and that the HSX could be applicable to the ASE because the ASE can be easily conducted via Internet in terms of organizational and technical aspects, and it seems to work well under different incentive structures and even with a limited number of participants. With the encouraging results, a review of the forecast accuracy of the ASE for automobile industry forecasts has been proposed for further researches. (Abstract shortened by UMI.)
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Biedermann, Petr. "Uvedení nového modelu automobilu na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9420.
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This master thesis is divided into three parts. First part deals with theoretical approaches in marketing strategy with special focus on activities connected to a launch of a new product. These theoretical approaches are compared to common practice in company Renault. Second part focuses on particular case of using marketing strategy -- launching of Renault Koleos model on the Czech market. In the final part of this work we evaluate results of this launch, we try to find weak points and propose corrections of company's marketing strategy.
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Unusan, Cagatay. "An empirical examination of vertical quasi-integration in Turkish automobile distribution." Thesis, University of Nottingham, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.315704.
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Köhler, Ingo [Verfasser], Anselm [Herausgeber] Doering-Manteuffel, and Lutz [Herausgeber] Raphael. "Auto-Identitäten : Marketing, Konsum und Produktbilder des Automobils nach dem Boom / Ingo Köhler." Göttingen : Vandenhoeck & Ruprecht, 2018. http://www.v-r.de/.
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Deppierraz, Blaise. "Welche Designeigenschaften machen ein Automobil zu einem Klassiker ?" St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01649516002/$FILE/01649516002.pdf.
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Volbikienė, Jurgita. "Automobilių rinkos vartotojų tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090827_104435-43042.
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Magistro darbe, remiantis Lietuvos ir užsienio autorių darbais, išanalizuota vartotojų elgsenos objektas kitų mokslų atžvilgiu, išsiaiškinti vartotojų elgsenai įtaką darantys išoriniai ir vidiniai veiksniai, bei vartotojų sprendimo priėmimo etapai. Išanalizuota automobilių rinka ir automobilių rinkos vartotojų pasirinkimą lemiantys veiksniai. Esantys vartotojų elgsenos tipų modeliai, tinka ne visose vartotojų elgsenos tyrimo situacijose. Tyrime figūruoja ne būtinosios reikmės prekė, o greičiau prabangos elementas, t.y. automobilis. Vartotojų elgsena šiuo klausimu, neatitinka tradicinio apklausos metodo modelio, todėl buvo pasirinkta kiek kitokia anketos modeliavimo sistema, leidusi, atpažinti vartotoją, pagal jo pasirinktus poreikius, kuriuos jis įvardijo kaip būtiniausius. Atlikus išsamią tyrimo duomenų analizę, darbo pabaigoje pateiktos apibendrintos išvados ir rekomendacijos, kurios gali būti naudingos ne tik naujų automobilių centrų vadovams, bet ir kitiems asmenims, susijusiems su automobilių rinka bei siekiantiems geriau pažinti automobilių rinkos vartotojų elgseną.According to the Lithuanian and foreign authors‘ works, the master‘s paper analyzes the object of the line of purchasers, clears the external and internal factors‘ influence on consumers and the stages of purchasers‘ decisions. Also, this research analyses the market of cars and the factors that have the influence on the interests of purchasers. The existing types of the line of consumers are suitable not for all research situations. The paper includes cars not only as the necessaries but as luxury elements. The position of purchasers doesn‘t suit the traditional research model. Therefore, it was chosen another system of questionnaire that lets to know the consumers better according to their demands. According to the comprehensive reasearch analysis the paper gives summarized conclusions and recommendations which could be useful not for only the directors of new cars‘ centres but for other persons that are related with the car markets and want to know the attitude of purchasers better.
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Wong, Shing-tat. "Disaggregate analyses of stated preference data for capturing parking choice behavior." Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36393678.
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Alaux, Christophe. "L'impact des instruments des politiques publiques environnementales sur le processus de décision du consommateur : l'achat de voitures à faible émission de carbone." Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32084.
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Les politiques publiques environnementales cherchent à impacter des comportements de consommation. Néanmoins, la relation causale entre l’action publique mise en œuvre et le changement de comportement se caractérise par des discontinuités. Elle doit donc être approfondie en combinant l’angle d’analyse des politiques publiques et du processus de décision du consommateur. En effet, ce dernier dépend également d’autres déterminants psychosociaux et d’autres facteurs contextuels. L’impact spécifique des instruments des politiques publiques doit cependant pouvoir y être distingué. Notre étude sur la politique publique environnementale française visant à l’acquisition de voitures à faibles émissions de carbone permet de comprendre l’impact des instruments des politiques publiques sur le processus de décision d’achat du consommateur. En effet, l’attitude envers les instruments de l’action publique produit des effets sur le processus de décision du consommateur. Cet impact n’est pas direct, mais il modère les relations causales entre les principaux déterminants du comportement. Ces effets modérateurs dépendent de la nature psychologique ou structurelle des instruments des politiques publiques qui impactent des relations spécifiques du processus de décision du consommateurEnvironmental public policy tools aim to impact consumer behavior. Nevertheless, the causal relationship system between the implementation of a public policy and behavior is full of disconnections. Thus, it should be deepen with the combined analysis of public policies and consumer decision process. Indeed, this latter also depends on others psychosocial determinants towards behavior and other contextual forces. The impact of public policy tools need to be distinguished among them.Our study on the French environmental public policy aimed at acquiring low-carbon emission cars focuses on understanding the impact of public policy tools on consumer buying decision process. Indeed, the attitude towards public policy tools affects consumer decision process. It results that the impact is not so direct but it moderates the relationship between the main determinants of behavior. These moderation effects depend on the psychological or structural nature of the public policy tools which impacts specific relationships of the consumer decision process
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Soulez, Sébastien. "Le comportement d'achat des clients professionnels : un espace entre BtoB et BtoC : application au marché automobile." Paris 1, 2005. http://www.theses.fr/2005PA010035.
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Cette thèse s'intéresse au comportement d'achat des clients professionnels et montre l'intérêt de sa prise en compte par les chercheurs comme par les managers dans le but d'améliorer l'efficacité des politiques de marketing. A partir d'une revue de la littérature portant sur l'achat organisationnel, l'achat collectif en marketing Business-ta-Consumer, la théorie du marketing dual, les théories de la segmentation et les théories sur l'entreprise familiale, une définition des clients professionnels est proposée. Celle-ci est validée par une phase empirique qualitative qui révèle en outre les caractéristiques distinctives des clients professionnels. Enfin, une phase quantitative de la recherche met en évidence l'influence de la nature du client sur la structure des préférences et l'ordre de la séquence d'achat (les clients professionnels préférant les attributs relationnels et privilégiant le choix du fournisseur avant celui du produit).
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Wilkes, Henrike-Raija. "Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/968.
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Thesis (MBA (Business Management))--Stellenbosch University, 2008.ENGLISH ABSTRACT: Marketing has long been seen as a qualitative discipline following a rather soft approach. This, in many circumstances, resulted in a loss of marketing's credibility against other more quantitative managerial disciplines. Out of this plight, numerous marketing practitioners and experts during the past two decades have developed ways to prove that marketing can indeed be quantifiable. Born were the theories of marketing metrics as tools to make marketing measurable and, thus, to justify its existence. As can be assumed, in most organisations, the existence of the marketing discipline is not threatened; yet, an increased importance is placed on the fact that marketing expenditure is located wisely and efficiently in order to make a contribution to bottom line. This is particularly significant for small and medium sized enterprises (SMEs) which typically have only small marketing budgets and dispose of limited marketing expertise. The purpose of this study is to examine whether such a medium sized enterprise, the Tepass + Seiz KG, a German group of car dealerships, shows a marketing behaviour typical for that of an SME and does not use a sophisticated system of marketing metrics to measure the efficiency of its marketing activities. Primarily, a literature review was performed to illustrate the role of marketing metrics within large corporations and smaller enterprises and to shed light to the typical marketing behaviour of SMEs. The subsequent examination of the Tepass + Seiz KG and its marketing performance measurement system was built onto the findings of that review. The study was conducted, following a single case study strategy with the use of in-depth interviews to collect the data. The analysis illustrated that the Tepass + Seiz KG, even though conducting numerous different marketing activities, shows a marketing behaviour typical for a medium sized enterprise and that it does not measure its marketing activities efficiently. Consequently, recommendations on how to improve its measurement systems were made and various marketing metrics were introduced and suggested for implementation. The development of a stringent marketing strategy in addition to the metrics recommended was found to be a necessary further step towards a sophisticated marketing management within this enterprise.
AFRIKAANSE OPSOMMING: Bemarking word lank reeds beskou as 'n kwalitatiewe dissipline met 'n taamlike sagte aanslag. Dit het onder vele omstandighede gelei tot 'n verlies aan geloofwaardigheid vir bemarking vergeleke met ander meer kwantitatiewe bestuursdissiplines. As gevolg hiervan het baie bemarkingspraktisyns en bemarkingskundiges oor die afgelope twee dekades maniere ontwikkel om te bewys dat bemarking inderdaad kwantifiseerbaar kan wees. Daaruit is die teorieë van bemarkingsmaatstawwe gebore as 'n instrument om bemarking meetbaar te maak en om sodoende die bestaan daarvan te regverdig. Daar kan aanvaar word dat die bestaan van die bemarkingsdissipline in die meeste organisasies nie bedreig word nie; nogtans word al meer klem gelê op die feit dat bemarkingsuitgawes slim en doeltreffend aangewend moet word om 'n bydrae tot winsgewendheid te lewer. Dit is veral belangrik vir klein en mediumgrootte ondernemings (KMO's), wat gewoonlik oor slegs klein bemarkingsbegrotings en beperkte bemarkingskundigheid beskik. Die doel van hierdie navorsingstudie was om te ondersoek of so 'n mediumgrootte onderneming, die Tepass + Seiz KG, 'n Duitse groep van motorhandelaars, bemarkingsgedrag tipies van 'n KMO toon en nie gebruik maak van 'n gesofistikeerde stelsel van bemarkingsmaatstawwe om die doeltreffendheid van sy bemarkingsaktiwiteite te meet nie. Daar is primêr 'n literatuuroorsig uitgevoer om die rol van bemarkingsmaatstawwe binne groot korporasies en kleiner ondernemings te illustreer en om lig te werp op die tipiese bemarkingsgedrag van KMO's. Die daaropvolgende ondersoek van die Tepass + Seiz KG en die metingstelsel vir sy bemarkingsprestasie is gebou op die bevindings van die literatuuroorsig. Die studie is uitgevoer volgens die strategie van 'n enkele gevallestudie met die gebruik van in-diepte onderhoude om die data in te samel. Die ontleding het aangetoon dat die Tepass + Seiz KG, hoewel daar baie verskillende bemarkingsaktiwiteite uitgevoer word, die tipiese bemarkingsgedrag van 'n mediumgrootte onderneming uitvoer en nie sy bemarkingsaktiwiteite doeltreffend meet nie. Gevolglik is aanbevelings gedoen oor hoe metingstelsels verbeter kan word en verskeie tipes bemarkingsmaatstawwe is voorgestel vir implementering. Daar is bevind dat die ontwikkeling van 'n streng bemarkingstrategie bykomend tot die aanbevole maatstaf 'n noodsaaklike verdere stap is vir gesofistikeerde bemarkingsbestuur binne hierdie onderneming.
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Rouček, Aleš. "Analýza internetového marketingu a hodnocení jeho úspěšnosti na příkladu automobilové společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-142217.
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Last two years was not only the Czech new cars market greatly suppressed by the global economic crisis. Especially in this time was necessary for the survival advantage using all the possible tools that could help sustain sales. This thesis aims to completely map the ever-evolving internet marketing, both in terms of actual campaigns, internet advertising theory and practical experience in the course of writing the work yet to be tried and evaluated realistically. The work will analyze the various competing campaigns and evaluate their success on which we get to the comparison of theoretical and real effective campaign plane.
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Kosumapa, Ampika. "The advertising plan of Toyota Camry for Toyota Motor Thailand Co. Ltd." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2556.
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Galewicz, Marie Christine. "The effects of Marketing over the Supply Chain - the Case of Škoda." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165961.
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We will go through an overview of the car industry in Europe and the rest of the world, then we will explain what is the impact of the Marketing - online Marketing - on customer decision when buying a car. This will lead us to analyze car manufacturers Supply Chain and how are reflected customer choice in the production process. Finally we will approach the latest solution found by car manufacturers and adopted by Volkswagen group: platform sharing.
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Prevost-Mullane, Manon. "AN EXPLORATORY STUDY OF MEXICAN AMERICAN PERCEPTIONS OF THE AMERICAN AUTOMOBILE ASSOCIATION." Scholarly Commons, 2018. https://scholarlycommons.pacific.edu/uop_etds/3132.
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The goal of this study was to better understand the needs of the Mexican American community in relation to the services offered and what their perception was of the American Automobile Association (AAA). At the time of the study, the AAA membership rate for the Hispanic/Latino community was 5% (American Automobile Association, 2014) while this same population in the United States was approximately 17.8% (U.S. Census Bureau, 2016). White/Caucasian members in the AAA accounted for 87% of total memberships yet was estimated at 77% of the U.S. population. With a steady population growth of the Latino community, the AAA seeks to increase membership from this population to better reflect the corresponding makeup of the United States. For the purposes of this study I focused on the Mexican American community, knowing that it was exclusive of other Latin American populations. The 2010 U.S. Census (2011) revealed 59.87% of Hispanic/Latinos identified as Mexican American.
Historically, new immigrants immersed themselves in their new country and stepped away from not only their culture, but also their language. Ensuing generations of Mexican Americans are reconnecting with their roots and redefining their social identity, however, they have created new, fluid identities: Mexican American, American, and a blend of the two. To which identity does the American Automobile Association need to market to?
This study suggests that AAA, a predominantly white corporation with low Hispanic/Latino membership rates, is not getting it right. Whites and Hispanics believe different advertising elements would be more relevant to the Mexican American population. Further study that includes face-to-face meetings or focus groups with the community is needed. However, there are clear messages that using the internet would better reach the Hispanic population, and to reach the most underserved group in the AAA, millennials, marketing apps for mobiles would be crucial.
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Pristachová, Lívia. "Marketingový mix prodejce a servisu automobilů Alcor Motors, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224953.
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The thesis is focused on the suggestion of using suitable tools of marketing mix for the car dealer and service Alcor Motors, s.r.o. It specifies concepts needed for understanding this issue. It analyzes recent situation on the market and in the surrounding of an organization. It evaluates an actual condition of Alcor Motors and present usage of marketing tools. Suggestions are also analyzed from the financial point of view.
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Mentlík, Tomáš. "Uvedení nového modelu automobilu na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193215.
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This thesis deals with market launch of new model generation of Hyundai Tucson on Czech market. Suggestions a recommendations for new model launch are supported by detailed analysis based on intern sources and secondary data, which are divided to several following parts: Czech automotive market analysis, analysis of Sport Utility Vehicles, consumer insight analysis of previous model generation, introduction of new generation and its key features, competitors overview and comparison with them, marketing communication of Hyundai carmaker, previous model generation and its competitors and positioning. Conclusion and target of this thesis are proposals and recommendations to new model generation launch focused on product, target group, competitors and communication.
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Bacani, Eleanor Santiago. "Evidence from the Maine Light-Duty Vehicle Market: Are Eco-Marketing Campaigns Effective?" Fogler Library, University of Maine, 2008. http://www.library.umaine.edu/theses/pdf/BacaniES2008.pdf.
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Wong, Shing-tat, and 黃承達. "Disaggregate analyses of stated preference data for capturing parking choice behavior." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36393678.
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Lu, Hongwei Marketing Australian School of Business UNSW. "Small area market demand prediction in the automobile industry." Publisher:University of New South Wales. Marketing, 2008. http://handle.unsw.edu.au/1959.4/43027.
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The general aim of this research is to investigate approaches to: improve small area market demand (i.e. SAMD) prediction accuracy for the purchase of automobiles at the level of each Census Collection District (i.e. CCD); and enhance understanding of meso-level marketing phenomena (i.e. geographically aggregated phenomena) relating to SAMD. Given the importance of SAMD prediction, and the limitations posed by current methods, four research questions are addressed: What are the key challenges in meso-level SAMD prediction? What variables affect SAMD prediction? What techniques can be used to improve SAMD prediction? What is the value of integrating these techniques to improve SAMD prediction? To answer these questions, possible solutions from two broad areas are examined: spatial analysis and data mining. The research is divided into two main studies. In the first study, a seven-step modelling process is developed for SAMD prediction. Several sets of models are analysed to examine the modelling techniques effectiveness in improving the accuracy of SAMD prediction. The second study involves two cases to: 1) explore the integration of these techniques and their advantages in SAMD prediction; and 2) gain insights into spatial marketing issues. The case study of Peugeot in the Sydney metropolitan area shows that urbanisation and geo-marketing factors can have a more important role in SAMD prediction than socio-demographic factors. Furthermore, results show that modelling spatial effects is the most important aspect of this prediction exercise. The value of the integration of techniques is in compensating for the weaknesses of conventional techniques, and in providing complementary and supplementary information for meso-level marketing analyses. Substantively, significant spatial variation and continuous patterns are found with the influence of key studied variables. The substantive implications of these findings have a bearing on both academic and managerial understanding. Also, the innovative methods (e.g. the SAMD modelling process and the model cube based technique comparison) developed from this research make significant contributions to marketing research methodology.
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Leriche, Monique. "Analyse du marché automobile français : étude des facteurs marketing influant sur les parts de marché des constructeurs." Paris 9, 1987. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1987PA090072.
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Le marché de l'automobile est probablement le "marché phare" de la plupart des économies développées ou des PVD : le taux de possession est considéré comme un indicateur de développement (ou de croissance) et cette industrie est réputée être "industrialisante". La complexité du processus de fabrication et les différentes technologies mises en œuvre font que l'automobile pèse d'un poids très lourd dans l'économie tant en terme dePNB, que d'emploi, de balance des paiements, etc. Le premier objet de cette thèse est de préciser le rôle économique et social de cette industrie en pleine mutation dans un pays comme la France. Les différentes interactions industrielles y sont étudiées de manière à dégager l'influence réciproque de l'automobile et de son environnement. L'offre produit est ensuite analysée, à partir de données récentes, de manière à étudier la segmentation (niveaux de gamme et autres facteurs) et le positionnement des marques en présence. Après une analyse détaillée des variables clés de l'environnement, l'accent est porte sur la demande et sur ses déterminants. Dans cette segmentation de la demande, on s'aperçoit que les critères socio-démographiques habituels (de l'acheteur et ou de l'utilisateur) sont moins explicatifs que la segmentation par bénéfice (par les attentes) surtout lorsque cette dernière est menée en évolutif et en distinguant les divers niveaux de gamme. Les modèles descriptifs et prévisionnels, permettent d'observer les interactions entre le volume (annuel) des ventes et les principales grandeurs macro-économiques. Une ACP a notamment permis de mettre en évidence un "cheminement historique" de ces diverses grandeurs. Enfin, après l'analyse des volumes, cette thèse présente une analyse explicative des parts de marche des principales marques en présence. Dans une optique purement marketing, les variables explicatives (taille du réseau de distribution, prix moyen pondéré, etc) permettent de mieux appréhender la structure de ce marche complexe et d'établir des recommandationsThe car market is probably the "glowing market" for most of the developed or developing countries : the possession rate is regarded as a growth indicator and this industrial field is known as "industrialising". The complexity of the making process and the various technologies undertaken give the car market a preponderant place in the economy, as much in terms of the gnp share as of employment, balance of payments, etc. . . The prime objective of this thesis is to specify the economic and social role of this industry, which is muting yet, as far as france is concerned. The different industrial relations are therefore studied in order to stress the mutual influence of the car market and its environment. The product supply is then analysed, given recent data so as to study the segmentation (product lines, ranges, and other elements) and the positioning of the concerned brands. After a thorough analysis of the key variables of the environment, the accent is put on demand and its components. In this demand segmentation, it appears that the usual socio-demographical criteria (buyer's and or user's) are less relevant that a profit segmentation (based on consumer's expectations), specially if the latter is done evolutionarily and separates the different product ranges. The descriptive and estimated models suggest then the interactions between the (annual) sales volume and the main macro-economic figures. An analysis based on principal components has also led to display an "historical progress" of these diverse values. Finally, after the volume analysis, this thesis gives an explanatory analysis of the market shares of the main brands studied
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Leriche, Monique. "Analyse du marché automobile français étude des facteurs marketing influant sur les parts de marché des constructeurs /." Grenoble 2 : ANRT, 1987. http://catalogue.bnf.fr/ark:/12148/cb37607296g.
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Savičanskaitė, Inga. "UAB „AutoRC“ automobilių remonto paslaugų kokybės vertinimas remiantis vartotojų nuomone." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100902_225015-15070.
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Bakalauro baigiamajam darbe nagrinėjami teoriniai aspektai, kurie yra susiję su paslauga ir jos kokybe. Darbe paslaugos kokybė yra analizuojama vartotojo požiūriu. Teorinėje dalyje apibrėžiama ne tik paslaugos kokybė bei jos ypatumai, bet ir akcentuojami Ch. Grönroos (1990) sukurti patirtos ir suvoktos kokybės modeliai, kurie atskleidžia kaip vartotojas suvokia patirtą bei suvoktą paslaugų kokybę ir kokie paslaugų kokybės aspektai įtakoja vartotojo galutinės kokybės vertinimą. Su šiuo klausimu siejasi ir analizuojami UAB „AutoRC“ paslaugų kokybės matavimo ir valdymo klausimai.
Remiantis darbe išdėstytais teoriniais aspektais bakalauro baigiamojo darbo tiriamojoje dalyje yra pateiktas UAB „AutoRC“ automobilių remonto paslaugų kokybės vertinimas remiantis vartotojų nuomone. Tyrimo metu nustatyta, kad dauguma apklausoje dalyvavusių UAB „AutoRC“ klientų tenkina tiek techninės, tiek funkcinės automobilių remonto paslaugų kokybės sprendimai, kuriuos įmonė taiko paslaugoms atlikti. Taip pat tyrimo metu paaiškėjo, kad dauguma respondentų įmonėje idiegtą ISO 9001:2008 paslaugų kokybės valdymo sistemą vertina teigiamai ir UAB „AutoRC“ laiko patikimu autoservisu, kurio automobilių remonto paslaugų kaina atitinka kokybę. Bendros (suvoktos) UAB „AutoRC“ automobilių remonto paslaugų kokybės vertinimas vartotojo akimis parodė, kad organizacijos klientai dalyvavę apklausoje yra patenkinti įmonės paslaugų kokybe. Remiantis tyrimų rezultatais tiriamojoje dalyje buvo sukurtas specialiai UAB... [toliau žr. visą tekstą]The final thesis for Bachelor deals with theoretical aspects which are related to the service and its quality. The paper analyzes the service quality from the viewpoint of the user. The theoretical part contains the definition not only on the quality of the service and its features, but also the focus on the created models of experienced and received quality emphasized by Ch. Grönroos (1990), which show how the user conceives the experienced and perceived quality of service and which quality dimensions of service influence the final quality assessment of the user. Service quality measurement and management issues of UAB “AutoRC” are related to this subject and are analyzed here. On the grounds of the theoretical aspects set out in the following thesis, the exploratory part of the final thesis for Bachelor includes the evaluation of the service quality of auto repair of UAB “AutoRC” on the basis of consumers’ opinion. The study has shown that the majority of the clients surveyed of UAB “AutoRC” are satisfied with both technical and functional solutions of services of auto repair quality, which are applied for the performance of services by the company. Also, the study revealed that the majority of respondents take the quality management system ISO 9001:2008 installed by the company positively and believe UAB “AutoRC” to be a reliable garage where the price for auto repair services corresponds to the quality. General (perceived) evaluation of services of auto repair quality of... [to full text]
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Tian, Xiaoguang. "Hybrid Models in Automobile Insurance: Technology Adoption and Customer Relations." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1538717/.
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Customer relationship management (CRM), a primary activity in the business value chain to relate to the customer, involves solicitation, analysis, and the use of the knowledge about the customer to provide goods and services through effective and efficient methods. It is a wise strategy and source of competitive advantage for customer behavior understanding and business performance management. The use of information technology (IT) in CRM allows companies to simplify their processes, to integrate product or service related decision making with the business strategies, and to optimize their operations by embracing analytical techniques. The insurance industry is facing unprecedented challenges and decisions in this data-driven business paradigm. It is a strategic necessity for customer-centric insurers to utilize emerging IT capability to support interactions between customers and business operations. The research in the dissertation seeks to provide insights into the application of early technology innovation and data-driven strategies by investigating the following two groups of CRM technology issues: technology adoption and data-driven technology application. Through three essays, the dissertation explores the use of information technology and data analytical tools to provide insight into how automobile insurance companies make decisions regarding their relationships with their customers. The results from these studies provide a framework for managers to devise effective approaches to enhancing the performance of their business.
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Xu, Ai. "The cognitive processes underlying country of origin- effects and their impacts upon consumer's evaluation on automobile." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-9412.
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Purpose The main purpose of the research is to continue to the understanding of the relationship between the country-of-origin effects and automobile evaluation and apply the Extended COO-ELM model(Bloemer, Brijs and Kasper, 2009) for the cognitive processes underlying country of origin-effects. The study also aims to give managers some information to assess consumer's purchase intentions of car and assist them in managing their product's COO. Design/methodology/approach A self-administered survey was used in this study.The main samples consist of the 31 students in Linnaeus university from more than 10 countries.The Spss software was used to analyze the empirical data which provide the source of judging three hypothesis of the study. Findings The results indicated the impact of country of origin on automobile evaluation is mainly moderated by other prior country-product knowledge rather than the perceived economic development.In addition, the different cognitive processes underlying country of origin-effects occur when responders evaluating Chinese automobile and Swedish automobile Originality?Value The paper applies ELM model with extensions.This finding yields some insight for the efficiency in marketing strategy of Chinese car and Swedish car. By designing the marketing strategy more efficiently, the managers will subsequently make a better decision of how brand and country of origin should be managed. Paper type Research paper
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Cai, Lili, and Yun Cao. "Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205839.
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The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. To answer this question, a literature review about brand equity and marketing strategy is done to create an analytical framework which is the foundation of the empirical observation and research analysis. Furthermore, the study constitutes a valuable source of information of Volvo’s operated marketing strategy, as well as providing practical situation on customer perception on a brand through interviewing Volvo's owners in different countries. The results of analysis and discussion indicated that there are distinctive customer perceptions in China and the appraised the Volvo brand equity is not completely matching the strategic goals. In this case, in order to increase brand equity in China, Volvo should craft and execute the corresponding marketing strategy on brand for the distinctive Chinese customer perceptions. As such, this paper complements previous research through presenting the current situation of Chinese automobile market and comprehending how Volvo as global car brand operating and performing in China from brand equity perspective. In that sense, this paper can contribute and add some useful information in this study field for other further studies.
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Elšík, Michal. "Vstup automobilky Hyundai na český trh a její marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198265.
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The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's marketing strategy within the country. As the Korean company gains respectable share on the passenger car market in the Czech Republic, the thesis describes a process of building its factory in Nosovice, Moravia, standing for the highest direct foreign investment in Czech to date, as well as another operational activities having direct relation to its success. The diploma thesis consists of several thematically oriented blocks. The first parts are focused on marketing principles, terminology and strategies related to companies in general seeking international expansion and activities abroad. Next paragraphs analyse Czech car market and its characteristics. History of Hyundai Company and description of its global marketing activities and tactics are depicted in the next chapters. Following parts illustrate a strategy employed in the Czech Republic, explaining "New Thinking. New Possibilities" vision and a comparison with the local SKODA Auto manufacturer. The work discloses Hyundai's activities leading to the growth on the market, currently positioning company as the second most successful brand in the year 2013. Concept of a "Czech car" maker is included further in the thesis. Final chapters are dedicated to a market research focusing both on brand awareness, insights and interpreting basic overview of the Czech customers and their attitudes regarding automotive industry.
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Chen, Hong-Wen, and 陳鴻文. "A Marketing Information System Structure for Automobiles." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/08172523620884025166.
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