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Journal articles on the topic 'Automobiles marketing'
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Ratchford, Brian T., Myung-Soo Lee, and Debabrata Talukdar. "The Impact of the Internet on Information Search for Automobiles." Journal of Marketing Research 40, no. 2 (May 2003): 193–209. http://dx.doi.org/10.1509/jmkr.40.2.193.19221.
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Using data from surveys of automobile buyers collected in 1990 and 2000 in a natural experiment setting, the authors study the determinants of use of the Internet as a source of information on automobiles, its impact on the use of other sources, and its impact on total search effort. The results indicate that the Internet draws attention in approximately the same proportion from other sources. The results also show that those who use the Internet to search for automobiles are younger and more educated and search more in general. However, the analysis also indicates that they would have searched even more if the Internet had not been present.
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Donada, Carole, and Olivier Vidal. "Des concessions automobiles en quête d'une stratégie marketing." Décisions Marketing 23 (May 1, 2001): 65–73. http://dx.doi.org/10.7193/dm.023.65.73.
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Koku, Paul Sergius, and Hannah Emma Acquaye. "Marketing dispossession." International Journal of Bank Marketing 35, no. 1 (February 6, 2017): 112–27. http://dx.doi.org/10.1108/ijbm-02-2016-0027.
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Purpose The purpose of this paper is to examine the mental state and the disposition of those who have fallen on hard times during the recent financial crisis and have had their homes foreclosed on or their automobiles repossessed. It also proposes an alternative process for dispossessing individuals that preserves the mental health of such individuals and the banks’ reputation. Design/methodology/approach This study uses the hermeneutics approach to analyze the predicament of those whose homes have been foreclosed on or whose properties have been repossessed by financial institutions to better understand their predicament. Findings Those whose homes have been foreclosed on or whose properties have been repossessed by financial institutions are traumatized. They feel victimized, bitter, helpless and hopeless and have poor mental state. The study draws on theories in counseling psychology to propose an alternative approach to making loans that take long time to be repaid (long-term loans), and for repossessing personal properties such as automobiles and for foreclosing on real property (homes). Research limitations/implications As a qualitative study based on a small sample, the findings of the study are limited to only those who have been studied. A further study that leads to a generalized result will be useful. Practical implications The study develops a practical framework that could be useful to financial institutions in making long-term loans and to foreclose on delinquent loans (i.e. to dispossess individuals). Social implications The proposed strategy, if implemented, could have a significant positive impact on the mental well-being of those who have fallen on financial hard times. Originality/value To the best of the knowledge, this is the first marketing paper that has explored the mental health of those who have defaulted on loans, and has proposed an alternative approach to making long-term loans that not only preserves the mental health of banks’ customers, but also protects the reputation and market share of banks.
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Lee, Dong-Ok, Keunchul Lee, Jae-Jin Kim, and Gill-Chin Lim. "Executive Insights: The Korean Automobile Industry—Challenges and Strategies in the Global Market." Journal of International Marketing 4, no. 4 (December 1996): 85–96. http://dx.doi.org/10.1177/1069031x9600400407.
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This article deals with the current challenges and future strategies for the Korean automobile industry in the global market. To understand its strengths and weaknesses, the trends of the world market for motor vehicles and the development of the Korean automobile industry are discussed. In the first part, Korea's automobile production in the world market is examined. A brief overview of the production and consumption of automobiles is provided along with a description of the four-stage development of Korean car production. In the second part, various forces of production are identified that affect Korean automakers’ competitiveness in the global market. Capital formation, labor relations, the role of government, management style, production technology, research and development, and workmanship are discussed briefly. Finally, in light of current observations, some of the challenges for the Korean automobile industry in the future are pointed out and some recommendations for automakers, labor, and the government are offered.
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Terason, Sid, Shixin Zhao, and Pirayut Pattanayanon. "Customer value and customer brand engagement: Their effects on brand loyalty in automobile business." Innovative Marketing 17, no. 2 (May 24, 2021): 90–101. http://dx.doi.org/10.21511/im.17(2).2021.09.
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The study investigates the extent to which customer value affected brand loyalty among mid-sized automobile customers in Thailand. It`s focused on assessing whether customer brand engagement acted as an intervening variable in the relationship between customer value and brand loyalty. A questionnaire was distributed to a random sample of 380 current users of medium-sized passenger automobiles in Thailand; these participants were drawn from the list of automobile customers using a multistage sampling technique. The dealership customers were asked to complete an electronic survey using their cell phones. Structural equation modeling was applied to prove the theoretical model. All the model fit indices revealed that the model was reasonably consistent with the data. Results validated customer brand engagement composed of three dimensions using confirmatory factor analysis and its role as a mediator. The findings also provided novel insight into the interplay of the relevant variables and could be used as a guideline for managing automobile customers and promoting automobile marketing in the country.
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Dr.L. Satheeskumar. "Buying Behaviour of Two-Wheeler (Automobiles Industry)." Restaurant Business 118, no. 11 (November 20, 2019): 542–51. http://dx.doi.org/10.26643/rb.v118i11.11253.
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Rural demand in Automobile, FMCG and retail is growing at a faster pace than anticipated due to rise in its consumption patterns which is creating demand and margins for Indian Inc. even as meltdown is getting deeper, says a Study Paper of The Associated Chambers of Commerce and Industry of India (ASSOCHAM) `The Rise of Rural India’. India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two- wheeler industry, bikes and scooters cover a major segment. The present scenario of rural marketing especially decision making process of purchasing two-wheeler in rural area, and its importance, current trends, and highlights certain problems related to rural marketing area. In this article study for the demand of two-wheelers in rural area and influence the factors of like family, friends, dealers, service and mileage for the process of purchasing a two-wheeler.
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Genestre, Alain, Paul Herbig, and Alan T. Shao. "Japanese international marketing strategy." Marketing Intelligence & Planning 13, no. 11 (December 1, 1995): 36–46. http://dx.doi.org/10.1108/02634509510102183.
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In the last 30 years, Japan has come from a second‐rate status to the world′s economic giant, leading the world in electronics, automobiles, steel, shipbuilding and virtually anything else to which she has set her mind. The Japanese aim was and still is to be world‐class suppliers of the major high volume items in the largest international markets. This focus on middle‐ to lower‐end volume markets made increased efficiency essential. The mentality of jimae shugi – Japan should be virtually self‐sufficient in all important product areas – is as strong as ever. How did the Japanese become such superb marketers? What is their international marketing strategy? Examines the Japanese international marketing strategy from its evolution; and analyses its strengths and weaknesses in allowing Western corporations to be able to compete more effectively against it.
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Barreto, Iury Assis, and Emilío José Montero Arruda Filho. "Preferência de consumo no uso do sistema Ford SYNC: um estudo netnográfico." Revista de Administração da UFSM 12, no. 2 (July 8, 2019): 268. http://dx.doi.org/10.5902/1983465918270.
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The decision to purchase a car is strongly symbolic and related to unique marketing approaches. Therefore, it is important to understand this phenomenon, particularly from the perspective of technological innovation. This article presents an analysis of the consumer’s preference in the segment of automobiles, emphasizing the preferences regarding the technological convergence with new multimedia systems, such as Ford SYNC. The study is based on a netnographic research that aims to understand how the variables hedonism, utilitarianism, social value, and self-extension influence the intention of buying a car, emphasizing the offer of embedded new multimedia systems, using the case of the Ford Motor Company’s SYNC system. The analysis revealed three categories, with implicit subcategories. The results demonstrate that the values discussed in theory directly influence the context and are preponderant in the consumers’ decision-making. This article contributes to the automobile industry by offering essential inputs regarding consumer preference, leading to reflections in the area of marketing to better understand future consumers’ demands.
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Qu, Fei, Yi-Ting Wang, Wen-Hui Hou, Xiao-Yu Zhou, Xiao-Kang Wang, Jun-Bo Li, and Jian-Qiang Wang. "Forecasting of Automobile Sales Based on Support Vector Regression Optimized by the Grey Wolf Optimizer Algorithm." Mathematics 10, no. 13 (June 26, 2022): 2234. http://dx.doi.org/10.3390/math10132234.
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With the development of the Internet and big data, more and more consumer behavior data are used in different forecasting problems, which greatly improve the performance of prediction. As the main travel tool, the sales of automobiles will change with the variations of the market and the external environment. Accurate prediction of automobile sales can not only help the dealers adjust their marketing plans dynamically but can also help the economy and the transportation sector make policy decisions. The automobile is a product with high value and high involvement, and its purchase decision can be affected by its own attributes, economy, policy and other factors. Furthermore, the sample data have the characteristics of various sources, great complexity and large volatility. Therefore, this paper uses the Support Vector Regression (SVR) model, which has global optimization, a simple structure, and strong generalization abilities and is suitable for multi-dimensional, small sample data to predict the monthly sales of automobiles. In addition, the parameters are optimized by the Grey Wolf Optimizer (GWO) algorithm to improve the prediction accuracy. First, the grey correlation analysis method is used to analyze and determine the factors that affect automobile sales. Second, it is used to build the GWO-SVR automobile sales prediction model. Third, the experimental analysis is carried out by using the data from Suteng and Kaluola in the Chinese car segment, and the proposed model is compared with the other four commonly used methods. The results show that the GWO-SVR model has the best performance of mean absolute percentage error (MAPE) and root mean square error (RMSE). Finally, some management implications are put forward for reference.
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Alqasa, Khaled, Tuck Sum Ho, and Filzah Md Isa. "Determinant Factors of Brand Loyalty in Malaysian Automotive Industry." Social and Management Research Journal 14, no. 1 (June 30, 2017): 81. http://dx.doi.org/10.24191/smrj.v14i1.5702.
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With the rapid growth in the Malaysian automotive industry, brand loyalty has become a major issue for a majority of the automobile brands. Market shares for national brand automobiles had been on the declining stage since 2011, from 56.4 per cent to 46.8 per cent in 2014. The objectives of this study are to verify the factors that affect consumers’ perception towards brand loyalty by studying the relationships between three important factors: which are service quality, marketing-mix strategy, and country-of-origin, on brand loyalty. A postal mail survey using judgmental, cluster and simple random sampling of Malaysian consumers in the Klang Valley yielded 413 respondents of which 381 samples are usable. Regression was used to analyse the relationships between the variables. Results showed that marketing-mix strategy and country-of-origin have significant relationships with brand loyalty. However, service quality does not have any significant relationship with brand loyalty. The findings of this study, while contributing to the body of knowledge may also assist policy makers and marketers in their sustainability efforts.
Keywords: brand loyalty, service quality, marketing-mix strategy, countryof-origin, Malaysia
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Raverty, Dennis. "Marketing Modernism: Promotional Strategy in the Armory Show." Prospects 27 (October 2002): 359–74. http://dx.doi.org/10.1017/s0361233300001241.
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It is generally acknowledged that the International Exhibition of Modern Art of 1913, often called the Armory Show, was a masterpiece of public relations. In New York City, where it first opened, the newspapers were filled with articles on the exhibition, the elevated train stations were plastered with posters announcing it, uniformed attendants were stationed outside the Armory with megaphones to summon automobiles and taxis, thousands of lapel pins were handed out to the visitors, catalogues, pamphlets, magazines, and post cards were available for purchase, and a temporary U.S. Post Office was even provided on the premises from which to mail them.
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Bruce, Norris, Preyas S. Desai, and Richard Staelin. "The Better They are, the more They Give: Trade Promotions of Consumer Durables." Journal of Marketing Research 42, no. 1 (February 2005): 54–66. http://dx.doi.org/10.1509/jmkr.42.1.54.56886.
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The authors study trade promotions for durable goods, such as automobiles, for which manufacturers provide special incentives to dealers for exceeding specific sales targets. They develop a theoretical model of consumer, retailer, and manufacturer behavior based on observations about key aspects of the automobile market. The analysis provides important insights about the intertemporal effects of trade promotions and the effect of product durability on the promotion strategies of manufacturers. For example, manufacturers of more durable products benefit more from running trade promotions and give deeper discounts. The authors find empirical support when they test the theoretical results.
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Dunama, Medugu Jimritu, and Dawha Josephine Musa. "Perceived Entrepreneurial Competencies Required By Automobile Technology Students In Technical Colleges In Bauchi And Gombe States, Nigeria." International Journal for Innovation Education and Research 3, no. 8 (August 31, 2015): 1–9. http://dx.doi.org/10.31686/ijier.vol3.iss8.406.
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The purpose of the study was to investigate the perceived entrepreneurial competencies required by Automobile Technology students in Technical Colleges in Bauchi and Gombe states of North Eastern Nigeria. The study adopted a descriptive survey research design. The population of the study was 265 consisting of 96 Automobile Technology Teachers and 169 Automobile Technology Entrepreneurs. The study was guided by three research questions and three hypotheses, formulated and tested at 0.05 level of significance. The instrument used for the study was a structured questionnaire which was face and content validated by three experts. Cronbach Alpha reliability method was adopted to determine the internal consistency of the instrument which yielded a reliability coefficient of 0.82. The data collected were analyzed using mean, standard deviation and z-test statistic. It was found out that entrepreneurial competencies were perceived to be highly required on marketing, financial and accounting competencies by Automobile Technology Students. It was recommended among others that, the teaching staff of technical colleges should be exposed to adequate training and retraining on the entrepreneurial skills and competencies and the new contents of automobiles technology to be included into the curriculum of technical colleges.
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YoonCheolho, 서유황, and ChoiDongOh. "Effectiveness of Internal Marketing between Direct Management Stores and Dealerships of Automobiles." Journal of International Trade & Commerce 10, no. 6 (December 2014): 505–21. http://dx.doi.org/10.16980/jitc.10.6.201412.505.
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Kim, En-Gir, and Se-Hak Chun. "Analyzing Online Car Reviews Using Text Mining." Sustainability 11, no. 6 (March 17, 2019): 1611. http://dx.doi.org/10.3390/su11061611.
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Consumer reviews on the web have rapidly become an important information source through which consumers can share their experiences and opinions about products and services. It is a form of text-based communication that provides new possibilities and opens vast perspectives in terms of marketing. Reading consumer reviews gives marketers an opportunity to eavesdrop on their own consumers. This paper examines consumer reviews of three different competitive automobile brands and analyzes the advantages and disadvantages of each vehicle using text mining and association rule methods. The data were collected from an online resource for automotive information, Edmunds.com, with a scraping tool “ParseHub” and then processed in R software for statistical computing and graphics. The paper provides detailed insights into the superior and problematic sides of each brand and into consumers’ perceptions of automobiles and highlights differences between satisfied and unsatisfied groups regarding the best and worst features of the brands.
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Ali, Mohammad, and Sher Akbar. "Brand Tribe Paradoxes: An Overview with Empirical Evidence from Pakistan." Asian Social Science 16, no. 4 (March 31, 2020): 49. http://dx.doi.org/10.5539/ass.v16n4p49.
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Due to the increased importance of marketing, concepts of marketing are continually evolving in the digital era. Creation of consumer tribe for brand promotion and consumption is one of the widely discussed concepts in marketing. As per literature, a tribe is a heterogeneous group of people presenting common interest and preferences for a brand. The links between consumer tribes are weak. Marketers through a marketing campaign, try to strengthen this relationship. Tribalism and tribe activity in favor of brand can be done through two approaches. The first approach is the postmodern approach which encourages users to get a higher status (Platinum, Gold or Silver) in the community via spending more. In contrasts, the second approach of a marketer is based on stimulating and activating a group of users through an opportunity or threat, i.e. limited time offers. However, the creation of tribes and the implementation of these campaigns are not well explained in the literature. Marketers always make haphazard efforts between these approaches while making campaigns. Gap has motivated the researchers to explore and investigate these paradigms of brand tribalism in detail. The current research paper explains and compares the two tribalism approaches. Through the collection of data from automobiles users across Pakistan, the authors have validated and compared both frameworks i.e. anthropological tribal approach and postmodern tribal approach. It has been concluded that the anthropologist approach is better in the context of car market of Pakistan. The researchers recommend the practitioners to follow one approach while creating brand tribes in relationship marketing. The article in detail has guidelines for the markers in the automobile industry. The paper also shares future research areas in brand tribalism for academicians.
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Sang, Dixian, Siqi Xiong, Wanqi Zhang, and Yafeng Lin. "Study the Importance of Advertising in the Market take Luxury Goods, FMCG,Car Market as An Example." BCP Business & Management 20 (June 28, 2022): 1181–85. http://dx.doi.org/10.54691/bcpbm.v20i.1117.
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With the globalization of the economy, the products that people can buy are more and more diverse. No matter what kind of market, advertising, which directly spreads product information, always occupies an important position in the marketing mix. Luxury goods focus on meeting people's psychological needs. Luxury brands need to convey intangible things such as brand culture and value concepts to consumers, and make them pay for the symbolic meaning of the brand. In the automobile market, as a high-consumption product, people choose carefully and often do not buy them multiple times, which makes the car market inactive. At the same time, the fast-selling market is highly substitutable, with high product performance and appearance similarity, and its market competition is increasingly fierce, resulting in consumers becoming less and less sensitive to the promotion of fast-selling products. This paper studies the problem of advertising promoting consumers' purchase desire in three markets in the form of a review. We found that the advertising characteristics of luxury goods, fast-moving consumer goods and automobile markets are based on consumer psychology, and through specific advertising forms or content, as well as high advertising investment, to amplify product characteristics, stimulate consumers' willingness to buy, and increase corporate sales. Finally, the research significance of this paper is to summarize the successful experience of advertising and marketing in the luxury goods, automobiles, and fast-moving consumer goods industries, and provide reference for other industries.
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Nicolas, Nadine, and Richard Soparnot. "Relations constructeurs automobiles et distributeurs : évolution, enjeux et perspectives." Market Management 7, no. 1 (2007): 60. http://dx.doi.org/10.3917/mama.041.0060.
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Sullivan, Mary W. "How Brand Names Affect the Demand for Twin Automobiles." Journal of Marketing Research 35, no. 2 (May 1998): 154. http://dx.doi.org/10.2307/3151844.
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Sullivan, Mary W. "How Brand Names Affect the Demand for Twin Automobiles." Journal of Marketing Research 35, no. 2 (May 1998): 154–65. http://dx.doi.org/10.1177/002224379803500202.
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In this article, the author considers the effect of brand names on demand by examining the price ratios of used twin automobiles. Twins usually are made in the same plant and have essentially the same physical attributes but different brand names. If the models of a twin pair are perceived as perfect substitutes, their relative price should equal unity. Brand names could cause the demand for twin models to differ if consumers use the brand names to make inferences about unobservable quality. Consumers also might prefer one brand to another for prestige or status. The relative prices of most of the twin pairs in the sample differ from unity, which implies that consumers do not perceive the twin models to be perfect substitutes. Parent-brand quality and other brand factors are related to the relative prices of the twin pairs. The results suggest that consumers rely on information about the parent brand to make inferences about individual products that carry the parent name. The results have implications for firms’ branding policies.
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Hamed, Mohammad M., and Walid M. Abdelwahab. "Effect of government policies and vehicle marketing strategies on household vehicle demand and fuel consumption." Canadian Journal of Civil Engineering 23, no. 3 (June 1, 1996): 587. http://dx.doi.org/10.1139/l96-867.
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The objective of this paper is to develop demand models to forecast household vehicle demand and corresponding fuel consumption in Jordan. Understanding the factors that influence household vehicle quantity holdings provides a useful tool for developing strategies aimed at curtailing the contribution of automobiles towards environmental pollution, traffic congestion, and traffic accidents in urban areas. The demand for automobile and fuel by a household is simultaneously estimated by a joint discrete and continuous choice model. A multinomial logit model is used to examine the number of vehicles owned by a household, whereas a multiple regression model is used to predict the amount of fuel consumed. A random sample of households from the Greater Amman area is used to estimate demand and choice models. Results suggest that the socioeconomic characteristics of a household, government policies relating to vehicle import duties and vintage, and private sector marketing strategies, all influence a household's decision on the number of vehicles owned. Results strongly show that households with different vehicle ownership levels respond differently to government policies and car dealers' marketing strategies. Policy makers and transportation planners can use the results of this study to forecast the expected demand for used cars, and the increase in the number of new cars, given a set of government and private sector strategies. The results also can be used to predict fuel demand at various levels of household vehicle ownership. Transportation planners can also use these results to assist in formulating strategies regarding urban road network improvements, and future demand for public transportation. Key words: vehicle ownership, fuel consumption, logit model, government policy.
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Dyer, Robert F., and Rolando P. Irizarry. "Point Two USA: Marketing an Innovation in Equestrian Safety." Case Studies in Sport Management 3, no. 1 (January 2014): 54–67. http://dx.doi.org/10.1123/cssm.2014-0021.
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Safety is a growing concern in all sports, with the equestrian sector statistically more dangerous than most. Point Two USA hopes to make horse riding and competition a safer sport for all ages, riding levels, and disciplines with its innovative air vests, which use an inflatable air bag similar to those required in modern automobiles. Air vests are used to reduce the severity and frequency of injuries; however, no technology or equipment can eliminate all injuries associated with horse riding. After a strong entry in the United Kingdom in 2009, Point Two needs to formulate a comprehensive marketing plan for the larger U.S. market to expand its customer base to anyone getting on a horse who desires a safer ride. Its U.S. subsidiary has been primarily marketing with the same approaches used in the United Kingdom, heavily targeting English saddle riders in specific riding disciplines, such as eventing and dressage, both amateur and professional. The challenge for Point Two is how it can make headway in more mainstream riding markets, including recreation or pleasure riders, novice riders, and those who ride using Western saddles, which is very popular in the United States.
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Rekha, Aparna Mishra, and Ajay Kr Chauhan. "Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude." Paradigm 21, no. 2 (December 2017): 175–91. http://dx.doi.org/10.1177/0971890717736215.
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Digital marketing communication has affected almost every business along with significantly altering the consumer behaviour. Businesses around the globe are accepting digital marketing communication as an advanced, cost-effective and more relevant alternative to its traditional counterpart, that is, conventional marketing. Consumers have also become accustomed to digital technology and exercising their control over content along with dictating the terms for time and place of purchase. Marketers are resorting to digital marketing because it is interactive, personalized, relevant, informative and cost-effective. FMCG, BFSI and automobiles have been consistently ranked at top digital spenders of the country for last 5 years. The present study deals with understanding the value proposition of digital marketing in Indian car market by applying Neil Rackham’s model. The study also aimed to assess the impact of value proposition on car buyers’ attitude. Primary data were collected from 603 actual and potential car buyers using area-wise proportionate sampling from Delhi. One sample Wilocoxon-Signed Rank Test was applied as test of significance to understand the value proposition. Structural equation modeling (SEM) was used to assess the overall fit and impact of value proposition on car buyers’ attitude. Value proposition model successfully explained 67 per cent of the variation in car buyers’ attitude.
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Jones, D. G. Brian, and Alan J. Richardson. "Origins of sports car marketing: early 20th Century British cycle-cars." Journal of Historical Research in Marketing 9, no. 4 (November 20, 2017): 329–58. http://dx.doi.org/10.1108/jhrm-07-2016-0018.
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Purpose The aim of this study is to explore the attempts by early twentieth century cyclecar manufacturers in the UK and USA to segment the personal transportation market and to position early cyclecars through the development of unique product attributes and advertising. More specifically, the authors speculate about early twentieth century British cyclecar marketing strategies that implicitly recognized a sports car segment and positioned cyclecar brands to meet the needs of that segment. Design/methodology/approach The primary source material for this research is a sample of 205 print ads and articles from the early twentieth century (1912-1921) specialty magazines devoted to cyclecars in the UK and USA. We combine the content analysis of the sample of ads with a critical reading and interpretation of a sub-sample of those same ads. Findings Between 1910 and 1921, a new form of personal transportation was developed that combined the technology of motorcycles with the utility of automobiles. Known as “cyclecars”, these vehicles were typically constructed from off-the-shelf motorcycle parts and assembled in small batches by a myriad of manufacturers. Current scholarship suggests that the cyclecar craze of the 1910s ended with the introduction of low cost “real” automobiles such as the Ford Model T, Austin 7 and Morris Oxford. We use the content analysis of cyclecar advertisements to construct a brand-positioning map of this emerging segment of the transportation market. We argue that while the core cyclecar positioning was in direct competition with small economically positioned cars such as the Ford Model T, a significant part of the market, primarily centered in the UK, could be considered as for sports cars. That segment of the cyclecar market, along with the development of cyclecars into urban delivery vehicles, continued over time and has re-emerged today in a range of three-wheeled sports cars, including the updating and continuation of the British Morgan 3 Wheeler model which was launched during the heyday of cyclecars. Research limitations/implications The authors can only speculate about the impact of the Ford Model T in this study. Further research on that issue is needed. Originality/value This is the first historical study of cyclecar marketing. Most of what little has been published about cyclecars focuses on their design and technology.
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Lambert-Pandraud, Raphaëlle, Gilles Laurent, and Eric Lapersonne. "Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations." Journal of Marketing 69, no. 2 (April 2005): 97–113. http://dx.doi.org/10.1509/jmkg.69.2.97.60757.
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In a large empirical study, the authors find that older consumers, who constitute an important market segment, repurchase a brand more frequently when they buy a new car. Older consumers consider fewer brands, fewer dealers, and fewer models, and they choose long-established brands more often. To interpret the results, the authors rely on four age-related theoretical perspectives: biological aging, cognitive decline, socioemotional selectivity, and change aversion.
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Padmanabhan, V., and Ram C. Rao. "Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles." Marketing Science 12, no. 3 (August 1993): 230–47. http://dx.doi.org/10.1287/mksc.12.3.230.
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Baporikar, Neeta, and Mukund Deshpande. "SMEs and Branding Strategies." International Journal of Applied Management Sciences and Engineering 4, no. 1 (January 2017): 43–55. http://dx.doi.org/10.4018/ijamse.2017010104.
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SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce competency through branding for obtaining and enhancing market share. Auto-Component is a great feeder industry in the Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing policies especially branding strategies are significantly helping Pune SMEs become competitive and gain highest market share in the world. The focus of this paper though grounded theory and in-depth literature review, secondary data and close observation is to understand the branding strategies and further understand how core and complimentary instruments are used to improve effectiveness of marketing in SMEs.
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Sohail, M. Sadiq, and Osman Gokhan Sahin. "Country-of-Origin Effects on Consumers’ Evaluations of Automobiles: Perspectives from a Developing Nation." Journal of International Consumer Marketing 22, no. 3 (June 8, 2010): 245–57. http://dx.doi.org/10.1080/08961531003751058.
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Rapp, William, Rajiv Mehta, Christine L. Hopkins, and James McHugh. "Toyota Motor Company: An Environmental and Strategic Marketing Assessment for Hybrid and Renewable Energy Resource Automobiles." International Journal of Technology, Knowledge, and Society 4, no. 3 (2008): 103–12. http://dx.doi.org/10.18848/1832-3669/cgp/v04i03/55888.
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Budiono, Jeffrey Shan, and Yugih Setyanto. "Strategi Komunikasi Pemasaran Wuling Motors Indonesia dalam Bersaing di Industri Mobil Indonesia." Prologia 6, no. 1 (March 2, 2022): 128. http://dx.doi.org/10.24912/pr.v6i1.10342.
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Japanese and European automobiles have ruled Indonesian industries of cars, as long from the first year they arrived in Indonesia. Meanwhile, from the land of the Red Dragon, Chinese automobiles seem to struggle and look sluggish when competing in Indonesia, from the first arrival of Chery and Geely, as the first Chinese car brand in Indonesia. From disappointing engine performance to pathetic car quality, slowly forming negative stigma about Chinese cars in Indonesia. The table turned when Wuling as the new competitor in Indonesia from China took place to compete against older brands like Toyota and Honda. Surprisingly, based on their recent activities of sales and marketing, shows that Wuling capable of competing, even surpasses some older rivals in the country in terms of owning experience and reliability, whereas Chinese cars used to be known as a bad deal when it comes to car usage for long term. This essay will discuss and examine the marketing communication strategies of Wuling Motors Indonesia as a Chinese car brand whom succeed in competing in Indonesia.Merek-merek mobil dari negeri Jepang dan Eropa sudah merajai industri mobil di Indonesia, sejak pertama kalinya hadir di Indonesia. Sementara itu, dari negeri tirai bambu, merek-merek mobil Tiongkok pertama di Indonesia yaitu Chery dan Geely, terlihat terus terjebak dalam pergumulan yang sama dan lesu dalam berkompetisi di industri mobil Indonesia. Dari performa mesin yang mengecewakan sampai kualitas kendaraan yang menyedihkan, perlahan-lahan membentuk stigma negatif masyarakat Indonesia mengenai kualitas mobil Tiongkok. Meja pun berputar saat Wuling sebagai kompetitor baru di Indonesia dari Tiongkok hadir untuk bersaing dengan merek-merek lama seperti Toyota dan Honda. Yang tidak disangka, dari data gabungan hasil penjualan dan pemasaran Wuling menunjukkan bahwa Wuling sanggup bersaing dengan rival-rivalnya, bahkan sanggup mengalahkan beberapa rivalnya yang sudah lama bersaing di Indonesia dalam hal keandalan dan pengalaman memiliki, dimana dulunya mobil Tiongkok dianggap tidak setimpal dengan uang yang dikeluarkan untuk dimiliki. Skripsi ini berisi pembahasan dan analisis mengenai strategi komunikasi marketing Wuling Motors Indonesia dalam bersaing di industri mobil Indonesia.
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Lin, Xue-jun, Jun-hao Chi, and He Nie. "Study on Development Route for New Energy Vehicles Industry in China." Journal of Management and Sustainability 5, no. 4 (December 1, 2015): 147. http://dx.doi.org/10.5539/jms.v5n4p147.
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<p>In order to save energy and reduce emission, China is developing the new energy vehicles industry. China’s new energy vehicles industry encounters the problem of path dependence, due to the difficulty of changing production and consumption of the traditional fuel vehicle. The new energy automobiles’ production and sales are far from achieving the goal of development plan, despite the Government’s strong avocation. Compared to the development route of other developed countries, we should strengthen the innovation in the fields of science and technology, finance, policy and marketing, to overcome path dependence in multiple ways, and strive to cultivate the new energy vehicles industry.</p>
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Gautschi, David A., and Darius Jal Sabavala. "The world that changed the machines: A marketing perspective on the early evolution of automobiles and telephony." Technology in Society 17, no. 1 (January 1995): 55–84. http://dx.doi.org/10.1016/0160-791x(94)00026-a.
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W. Keep, William, and Peter J. Vander Nat. "Multilevel marketing and pyramid schemes in the United States." Journal of Historical Research in Marketing 6, no. 2 (May 13, 2014): 188–210. http://dx.doi.org/10.1108/jhrm-01-2014-0002.
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Purpose – This paper aims to analyze the evolution of direct selling – a retail channel that successfully sold products ranging from cosmetics to radios to automobiles – to multilevel marketing (MLM), an industry now apparently heavily reliant on selling to itself. As the courts have found some MLM companies to be pyramid schemes, the analysis includes the overlap between the legal MLM model and an illegal pyramid scheme. Design/methodology/approach – The development of direct selling in the USA was examined, followed by the factors contributing to the design and growth of the MLM model and its non-commission-based compensation structure. Then, the key legal decisions regarding illegal pyramid schemes operating under the guise of MLM, the relative stagnation of direct selling and the state of the MLM industry were examined. Findings – As the MLM model operates on the dual premise of retailing through a network of distributors and recruiting new distributors to do the same, it was found that federal regulators and the courts consistently focus on the “retail question” – the existence and extent of sales to consumers external to the distributor network. The authors argue that without a significant external customer base, internal consumption by an ever-churning base of participants resembles neither employee purchases nor a buying club. Social implications – As the MLM model facilitated the growth of pyramid scheme fraud, creating victims rather than customers, this research highlights successful efforts to regulate this type of consumer fraud. Originality/value – Few papers have been written on MLM and pyramids schemes, and none thus far has taken an historical perspective.
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Jiménez, Nadia, and Sonia San-Martin. "The central role of the reputation of country-of-origin firms in developing markets." Journal of Business & Industrial Marketing 31, no. 3 (April 4, 2016): 349–64. http://dx.doi.org/10.1108/jbim-02-2013-0045.
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Purpose This study aims to test the central role of the perceived reputation of country-of-origin (COO) firms between cultural and socio-psychological variables and management and economic variables that help to explain the multi-faceted phenomenon of COO on a developing market. It also tests the moderator role of ethnocentrism, which is the objective of recommending different segment marketing strategies for international firms. Design/methodology/approach The study opted for the structure equation modelling methodology to analyze data collected from 274 Mexican car owners who evaluate Korean automobiles. Findings The results show that the COO reputation of firms from a developing market has a mediating role on the relationship between cultural openness and animosity and trust, risk and purchase intention, but the consequents of the perceived reputation of COO vary depending on the level of consumers’ ethnocentrism. Research limitations/implications Firms seeking to internationalize need to find out how to overcome the hurdle of target market animosity, to increase the cultural openness and to promote trust and purchases in international markets; at the same time, they reduce the perception of risk. In this sense, it might help to increase the perceived reputation of COO firms and to use different marketing strategies according to the target market. Originality/value This study analyzes reputation of firms associated to a COO as a signal that can help to solve purchase decisions in the relationship between consumers and firms from developing markets and also corroborates its role as a mediator factor. In addition, this study empirically tests how animosity and cultural openness influence perceived reputation of COO firms, relationships that has scarcely been studied in literature. This study has also found that less and more ethnocentric consumers have differences in how the COO cues influence on their evaluations and behaviour. Finally, as insufficient consumer research has been conducted into emerging and developing markets, this study focuses on consumers from a developing country and regards automobiles from an emerging country.
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Radushinsky, Dmitry, Anastasiya Fedosina, and Tatyana Pokrovskaya. "Quality optimization of branding for perspective Russian automobile brands." E3S Web of Conferences 210 (2020): 13038. http://dx.doi.org/10.1051/e3sconf/202021013038.
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The article identifies the current approaches and describes some promising attitude of promoting new domestic automobiles (cars), both by means of classical and modern branding. The proposed attitude is based on optimization of marketing and technological goals of production and sales process of a complex long-duration good conducted under premium domestic (Russian) trade mark (brand). As a methodological basis, the article uses a framework of the Volga Siber brand concept positioning, presented by the National Guild of Marketers for the release of a Russian e-class car in 2008. As well the current statistics and sociological assessment has been taken into account in this research. The article describes the entity and the main features of the target group of consumers of e-class car, methods of optimizing the quality of branding for an e-class long-duration good, car, produced under a Russian trademark.
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Purohit, Devavrat. "Exploring the Relationship Between the Markets for New and Used Durable Goods: The Case of Automobiles." Marketing Science 11, no. 2 (May 1992): 154–67. http://dx.doi.org/10.1287/mksc.11.2.154.
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Klein, Lisa R., and Gary T. Ford. "Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles." Journal of Interactive Marketing 17, no. 3 (January 2003): 29–49. http://dx.doi.org/10.1002/dir.10058.
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Kumar, Prarthana. "Multisensory Marketing: Creating New Sustainability Perspective in Hospitality Sector." Atna - Journal of Tourism Studies 8, no. 1 (January 1, 2013): 43–55. http://dx.doi.org/10.12727/ajts.9.4.
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Synchronic studies in marketing propose that sensory stimulus, like colour, lighting effects, backdrop music, ambient scents or upholstery‘s texture, affect consumers‘ evaluation of the milieu, the wares presented, and affect consumer behavior (e.g., approximate amount spent, time spent at a store). A Customer is frequently attracted towards a brand based on its sensory experience. In toto, the unexpurgated world is experienced through multiple senses. (Lindstrom & Kotler, 2005). Ingenious brands are discovering means to captivate the entire consumer senses to fortify their brand experience, by amalgamating every sense into the marketing strategy, this approach is called Sensory Marketing. Sensory branding is based on the idea that we are most likely to form, retain and revisit memory when all five senses are engaged. Many companies are discovering that when they engage consumers with multiple sensory touch points—not just the traditional sensory channels of sight or hearing—they can enhance customers‘ emotional connection with their products and brands. The multisensory strategies seek to go beyond delivering functionality and value to evoking significant personal identification with products. It aims to fill in the lacuna of the conventional marketing. Technology is one of the main factors driving Sensory marketing to success. Sensory Marketing has made its mark in multiple fields like Automobiles, Airlines, Hospitality, Casinos, Retail stores, Textile, Leather production, Skin Care and Cosmetics at multiple levels. The following are a few examples for multisensory applications: 74% of Europeans and 46% of American recognize the Nokia ringtone (Lindstrom, 2005); Ford has a specific branded aroma since 2000. 27% of US consumers and 37% of Europeans consider ford has a distinct smell. (Lindstrom, 2005); United Airlines has adapted a famous composition, George Gershwin‘s Rhapsody in Blue, and personalized it; Restaurants play slower music as it creates extended dining hours, increasing 29% of average bill according to an experiment; Heinz launched EZ Squirt Blastin‘, Green Ketchup in 2001. They sold over 10 million bottles in the first 7 months. That is the highest sales peak in the history of Heinz, all because of a simple color adjustment. This paper deals with use of sensory marketing in technology and the use of technology to make Sensory Marketing successful.
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Singh, Gaganpreet, and Neeraj Pandey. "ALLISCO: pricing multiple joint products." Emerald Emerging Markets Case Studies 5, no. 4 (July 10, 2015): 1–5. http://dx.doi.org/10.1108/eemcs-09-2014-0214.
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Subjectarea Pricing, Marketing Management, Strategic Marketing, Strategic Management. Studylevel/applicability The case can be used for a Pricing Course and Strategic Marketing, Marketing Management and Strategic Management courses delivered to post-graduate management programme (Master’s level) students and/or for Management Development Programme’s. Caseoverview Alliance Intercontinental Sourcing Company LLP (ALLISCO) manufactured Steel Blanks for clutch plates used in two- and three-wheeler automobiles. Steel Blank plates further underwent a processing phase which included coating with leather cover to form the finished clutch plate. The primary raw material used by ALLISCO for its manufacturing process was sheet metal. The processing of the principal raw material resulted in the production of three joint products. The first joint product was “Steel Blank”, the main product; the second joint product was “Inner Circle”, which may be classified as a by-product; the third joint product was the left-over waste material and could be categorized as sheet scrap. The approximate increase in procurement cost of 8 per cent had considerably impacted the firm’s profit margins. The dilemma that Rishabh Singla, Managing Partner, ALLISCO, now faced was how the increased differential could be distributed systematically among the three joint products. The challenge for ALLISCO was to preserve the percentage of gross profit margins by altering its existing pricing strategy. Expectedlearning outcomes Understand the concept of multiple joint products; learn about choosing appropriate pricing strategies to price multiple joint products; comprehend how value-based pricing can extract untapped profits; and understand the importance of retaining gross profit margins (%). Supplementarymaterials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Iacobucci, Dawn, Jennifer Chang, Géraldine Henderson, and Alberto Marcati. "Les analyses de réseau du comportement de changement de marque." Recherche et Applications en Marketing (French Edition) 12, no. 2 (June 1997): 83–101. http://dx.doi.org/10.1177/076737019701200205.
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Parce que le marketing est en grande partie relationnel, les méthodes de réseaux s'avèrent être des outils importants et appropriés pour étudier des structures d'interconnexions. Dans cet article, nous modélisons des données qui représentent des changements de marque par des consommateurs sur les marchés automobiles français et britannique. Nous décrivons des méthodes de réseaux, des plus simples aux plus sophistiquées. Nous pensons qu'il est novateur de considérer des structures de changement de marque comme des réseaux, d'examiner des résultats obtenus par l'utilisation des méthodologies et philosophies des analyses de réseaux, et de déterminer le pouvoir explicatif que les méthodes de réseaux peuvent avoir dans la compréhension des comportements de transition d'achat. Nos méthodes modélisent des réseaux multiples qui permettent l'étude simultanée de phénomènes tels que des marchés dynamiques et une structure de marché concurrentielle inter-culturelle.
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Brodowsky, Glen H. "The Effects of Country of Design and Country of Assembly on Evaluative Beliefs About Automobiles and Attitudes Toward Buying Them." Journal of International Consumer Marketing 10, no. 3 (September 25, 1998): 85–113. http://dx.doi.org/10.1300/j046v10n03_06.
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Lutz, Catherine. "Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles." Etnografica, no. 19 (3) (October 1, 2015): 593–603. http://dx.doi.org/10.4000/etnografica.4132.
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Wang, Xiaolin, and Wei Xie. "Two-dimensional warranty: A literature review." Proceedings of the Institution of Mechanical Engineers, Part O: Journal of Risk and Reliability 232, no. 3 (November 30, 2017): 284–307. http://dx.doi.org/10.1177/1748006x17742776.
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The warranty policies for capital-intensive products, such as automobiles, heavy equipment, and aircraft engines, typically have two dimensions, that is, the age and usage. During the last two decades, much research has been published on the two-dimensional warranty from many different perspectives. This article reviews and summarizes work and state-of-the-art developments in this research field, with emphasis on both theoretical methodologies and practical applications. In this review, five principal topics are covered: (1) two-dimensional warranty policies, (2) cost analysis of two-dimensional warranty, (3) two-dimensional warranty and engineering/marketing problems, (4) two-dimensional warranty and logistics issues, and (5) two-dimensional long-term warranty. In particular, the practical and application aspects of two-dimensional warranty policies have been surveyed. Overall, 105 journal papers covering 49 journals, published from 1993 to present, are selected and discussed in detail. Finally, some interesting and challenging research topics are presented for the scholars and practitioners to explore new research in this field.
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Han, C. Min. "Country Image: Halo or Summary Construct?" Journal of Marketing Research 26, no. 2 (May 1989): 222–29. http://dx.doi.org/10.1177/002224378902600208.
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The author examines the role of country image in consumer evaluations of television sets and automobiles. Specifically, two alternative causal models are developed and tested: (1) the halo model hypothesizing that country image serves as a halo in product evaluation and (2) the summary construct model hypothesizing that country image functions as a summary construct. The test results indicate that when consumers are not familiar with a country's products, country image may serve as a halo from which consumers infer a brand's product attributes and which affects their attitude toward the brand indirectly through product attribute rating. In contrast, as consumers become familiar with a country's products, country image may become a construct that summarizes consumers’ beliefs about product attributes and directly affects their attitude toward the brand.
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S. Al-Shaikh, Mustafa. "The impact of marketing Mix Elements on the Decision of Buying New and Used Spare Parts of Japanese Automobiles in east amman." المجلة العلمیة للإقتصاد و التجارة 46, no. 4 (December 31, 2016): 229–68. http://dx.doi.org/10.21608/jsec.2016.163804.
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Vaid, Jatin, Subodh Kesharwani, and Arvind Kumar Dubey. "A Study of MICE Tourism Dynamics in Auto Expo 2016." Global Journal of Enterprise Information System 8, no. 4 (April 14, 2017): 71. http://dx.doi.org/10.18311/gjeis/2016/15776.
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Business tourisms sector, which is also known as MICE – Meetings, Incentives, Conferences and Exhibitions Sector - is a high value, high visibility niche tourism sector. It is one of the fastest growing sectors of tourism industry. As per International Congress and Convention Association, International Convention Industry is estimated to be US $ 280 billion. India ranks 31st globally with a share of US $ 4.8 billion, and a potential to be among the top 20 destinations in the world for hosting international conventions, exhibitions and events. Auto Expo is Asia's largest automotive show. From providing a platform to the Indian automotive industry for showcasing its expertise to becoming a sourcing hub for the global automobile industry to launch itself in the Indian market, Auto Expo has evolved significantly since its inception in 1985. In view of the growth potential of business tourism sector and its impact on nation’s economy, this research paper envisages to contribute to the understanding of MICE Tourism dynamics in Auto Expo with respect to the perceptions of four key players, viz., delegates visiting the event; exhibitors; venue management; and key organizers. The study profiles the delegates and measures their perceptions with respect to their purpose of visit, and satisfaction levels in respect of venue infrastructural facilities and variety of automobiles exhibited. The paper also studies the various categories of organizations exhibiting in Auto Expo; their purpose of participation; the degree to which their business outcomes have been met; and their satisfaction levels with respect to venue infrastructure. The paper also discusses the roles and perceptions of key organizers like ACMA, CII and SIAM in sponsoring the event. Finally, it also studies the strategies formulated by India Expo Mart (Venue) in marketing Auto Expo to major stakeholders, thereby providing a comprehensive understanding of MICE Tourism dynamics.
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Thomas, Tijo, Naveli Singh, and K. G. Ambady. "Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision." Vision: The Journal of Business Perspective 24, no. 3 (October 23, 2019): 320–29. http://dx.doi.org/10.1177/0972262919867509.
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Ethnocentrism refers to the intense preference for domestic products or a moral obligation to buy domestic products. With an extraordinary amount and variety of foreign goods and services now being made available to the Indian market, the level of competition faced by domestic companies has tremendously increased. This forms the need for domestic marketers to understand how the ethnocentrism and attitude of consumers towards foreign brands influence their purchase decision. In order to appeal to the Indian market better, many companies have started using patriotic advertising to evoke patriotic and nationalistic emotions among consumers. One such industry that utilizes such patriotic strategies is the automobile industry. The main objective of the study is to understand the effect that ethnocentrism and attitude towards foreign brands have on consumer’s purchase of automobiles. To measure the same, a survey consisting of a self-administered questionnaire with a sample size of 108 was conducted. For data analysis purpose, exploratory factor analysis, CART technique and regression analysis have been used in the study. CART technique has been used to develop a model keeping ethnocentrism and attitude as the base. The results of the study show that attitude has turned out to be dominant over ethnocentrism and has a significant role to play in persuading consumers to buy cars of an Indian or a foreign brand. The findings also show that ethnocentrism influences attitude which in turn influences purchase decision. The implications of the study suggest that domestic marketers should imply patriotic advertising in their marketing initiatives and also recommend them to highlight the ‘Made in India’ tag. The study also suggests foreign marketers operating in the Indian market to focus less on the country-of-origin and focus more on the technicalities of the product because attitude towards foreign brands is a major contributor towards the purchase decision.
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Pimenta, Márcio Lopes, and Éderson Luiz Piato. "Cognitive relationships between automobile attributes and personal values." Asia Pacific Journal of Marketing and Logistics 28, no. 5 (November 14, 2016): 841–61. http://dx.doi.org/10.1108/apjml-09-2015-0147.
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Purpose The purpose of this paper is to present an analysis of the cognitive relationship between personal values of buyers and attributes of automobiles. Design/methodology/approach In total, 60 interviews were performed with buyers of sporty and compact cars. The qualitative laddering technique guided data collection and analysis, resulting in two cognitive value maps (HVM). The results were interpreted based on three theoretical approaches: Schwartz (1994), Allen (2000) and Gutman (1982). Findings The dominant chains from the two models indicate connection between “design and hedonism,” “internal finishing and hedonism” and “security items and safety as a value.” Therefore, these customers are predominantly characterized by individualistic values: by the pursuit of personal pleasure and concern for personal safety. Research limitations/implications Due to qualitative techniques having been used, future research could validate some presented results through surveys based on the connections between the set of attributes and values presented in this research. Practical implications Results from this study can help to develop segmentation and advertising strategies, as well as marketing aftermarket actions based on the psychographic profile provided by the HVMs. They may also assist integration between the initial and final phases of new vehicles’ development which have concepts similar to those studied here. Originality/value The extant literature provides few studies with the specific objective of identifying connections between vehicle attributes and the personal values of the consumers. This paper presents an interpretation of the cognitive relationships between vehicle attributes and personal values through three theoretical perspectives, providing multidimensional profiles to explain consumers’ values.
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Popaitoon, Sujinda, and Patchara Popaitoon. "Motivation synergy, knowledge absorptive capacity and NPD project performance in multinational automobiles in Thailand." Journal of High Technology Management Research 27, no. 2 (2016): 129–39. http://dx.doi.org/10.1016/j.hitech.2016.10.004.
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Seidenfuss, Kai‐Uwe, Yunus Kathawala, and Keith Dinnie. "Assembly and component origin effects: an ASEAN consumer perspective." Journal of Consumer Marketing 27, no. 6 (September 14, 2010): 488–98. http://dx.doi.org/10.1108/07363761011078226.
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PurposeSet in the newly emerging hybrid product research stream, and reflecting trends towards multi‐national production and sourcing, this paper aims to present a three‐country study on perceived quality and image of automobiles “made in and for” Southeast Asia.Design/methodology/approachThe authors used a multiple cue design in the stimulus definition, reflecting assembly and component origin plus warranty level. Actual car owners were targeted, thereby adding to a relatively low number of studies requiring actual prior purchase. The related face‐to‐face interviews in the local languages resulted in 720 usable questionnaires.FindingsCountry‐of‐assembly is shown to affect perceived quality as well as perceived image. Warranty extension can moderate the quality effects to some extent, whilst buyers of luxury models display a smaller positive home bias in terms of perceived image than those of non‐luxury models. Such home region bias is not demonstrated to be significant for country‐of‐components.Research limitations/implicationsThe paper contributes towards ongoing theory‐building, especially with regards to an optimum level of origin cue decomposition. It also establishes the importance of adding image perception measurement to the arsenal of origin researchers normally focused on quality effects.Practical implicationsManagers need to make strategic decisions on the decomposition of product origin cues, reflecting consumers' abilities to notice several such cues. The selected product origin cues must then be supported with appropriate communications strategies.Originality/valueFor the first time, origin effects are demonstrated for the Southeast Asia region. The paper establishes the significance of country‐of‐target and contributes to research on the ever more complex product origin construct.