Relevant bibliographies by topics / Automotive industry; environment; advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Automotive industry; environment; advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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Journal articles on the topic "Automotive industry; environment; advertising"

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Martín García, Alicia. "Product placement as an efficient marketing tool within the media mix." Harvard Deusto Business Research 10, no. 1 (2021): 224–37. http://dx.doi.org/10.48132/hdbr.345.

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Product placement has existed in its most primitive form since the dawn of cinema. Now, due to the saturation of conventional advertising, this technique has reached its zenith, with brands appearing in an environment without competition, as a natural element of the plot. The automotive sector has been present from the beginning and soon understood the expressive possibilities that were offered. General Motors began its journey in the film industry in 1933 following an agreement with Warner. Since then, the General Motors group has had a growing presence in the film industry, which reached its
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ASHIDA, Tadashi. "Environment and Adhesion Technology in the Automotive Industry." NIPPON GOMU KYOKAISHI 77, no. 6 (2004): 207–12. http://dx.doi.org/10.2324/gomu.77.207.

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Niemand, Thomas, Sascha Kraus, Sophia Mather, and Antonio C. Cuenca-Ballester. "Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry." International Entrepreneurship and Management Journal 16, no. 4 (2020): 1367–92. http://dx.doi.org/10.1007/s11365-020-00669-8.

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Abstract With a surge in communication channels increasing the complexity of today’s media landscape, companies face new challenges concerning the allocation of their advertising budget. As consumers become increasingly more autonomous in gathering information from the channels they deem most suitable, they encounter several touchpoints on their customer journey. Marketers struggle with the assessment of channel effectiveness. Despite a rise in research on the topic of attribution, findings and methodology vary greatly regarding variables and outcomes. The question of how to determine suitable
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Roth-Cohen, Osnat, and Yehiel Limor. "The advertising industry as a dynamic environment: the Israeli case." Israel Affairs 24, no. 5 (2018): 907–29. http://dx.doi.org/10.1080/13537121.2018.1505703.

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Staniszewska, Ewelina, Dorota Klimecka-Tatar, and Matevž Obrecht. "Eco-design processes in the automotive industry." Production Engineering Archives 26, no. 4 (2020): 131–37. http://dx.doi.org/10.30657/pea.2020.26.25.

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AbstractEvery year approximately 70 million passenger cars are being produced and automotive industry is much bigger then just passenger cars. The impact of automotive industry on the environment is tremendous. From extracting raw materials through manufacturing and assembly processes, exploitation of the vehicle to the reprocessing irreversible, extensive environmental damage is done. The goal of this study is to show how implementing eco-design processes into supply chain management can reduce the impact of automotive industry on the environment by e.g. reducing the use of the fuel, increasi
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Staniszewska, Ewelina, Dorota Klimecka-Tatar, and Matevž Obrecht. "Eco-design processes in the automotive industry." Production Engineering Archives 26, no. 4 (2020): 131–37. http://dx.doi.org/10.30657/pea.2020.26.25.

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Abstract Every year approximately 70 million passenger cars are being produced and automotive industry is much bigger then just passenger cars. The impact of automotive industry on the environment is tremendous. From extracting raw materials through manufacturing and assembly processes, exploitation of the vehicle to the reprocessing irreversible, extensive environmental damage is done. The goal of this study is to show how implementing eco-design processes into supply chain management can reduce the impact of automotive industry on the environment by e.g. reducing the use of the fuel, increas
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BESSHO, Takeshi. "Environment and Surface Finishing. Surface Treatments to Correspond to Environment of Automotive Industry." Journal of the Surface Finishing Society of Japan 50, no. 12 (1999): 1085–90. http://dx.doi.org/10.4139/sfj.50.1085.

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Lewis, Oliver. "Organic coating environment and health issues in the automotive industry." Transactions of the IMF 84, no. 3 (2006): 118–20. http://dx.doi.org/10.1179/imf.2006.84.3.118.

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Popova, Olga I., and Ekaterina V. Stepanova. "Translation And Localization Strategies In Automotive Advertising Of Multinational Companies In Russia." SHS Web of Conferences 50 (2018): 01139. http://dx.doi.org/10.1051/shsconf/20185001139.

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The paper deals with the way multinational automotive companies incorporate their values and goals through different advertising approaches in local markets including Russian, how they adapt to cultural, social and economic conditions. The authors discuss localizing strategies and potential effects of advertising texts, as well as common techniques, nonverbal presentations and verbal transformation used by localizers to overcome incoherent marketing needs of different countries. The paper focuses on such concepts of advertising and localization as adoption strategies alongside such processes o
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Ciochetto, Lynne. "Advertising in Contemporary India's Rapidly Changing Media Environment." Media International Australia 133, no. 1 (2009): 120–29. http://dx.doi.org/10.1177/1329878x0913300116.

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The introduction of neo-liberal policies, the opening of the economy and the deregulation of the media stimulated a massive expansion in advertising in India in the early 1990s. Print advertising had been the dominant sector, but the proliferation of television channels stimulated the expansion of television advertising. By the end of the decade, the advertising industry was dominated by foreign companies, products and advertising agencies, but the strategies used had become increasingly ‘Indianised’ and customised to local audiences. The fracturing of the market through the proliferation of m
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Dissertations / Theses on the topic "Automotive industry; environment; advertising"

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Massuda, Christiane Gregoris Guarino. "A dicotomia no discurso sustentável da Indústria automobilística no brasil." Escola Superior de Propaganda e Marketing, 2016. http://tede2.espm.br/handle/tede/198.

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Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-22T12:57:29Z No. of bitstreams: 1 Christiane Gregoris Guarino Massuda.pdf: 2463958 bytes, checksum: 1a5eed840847a92f6db5e05c223b7cf4 (MD5)<br>Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-22T12:57:49Z (GMT) No. of bitstreams: 1 Christiane Gregoris Guarino Massuda.pdf: 2463958 bytes, checksum: 1a5eed840847a92f6db5e05c223b7cf4 (MD5)<br>Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-22T13:00:54Z (GMT) No. of bitstreams: 1 Christiane Gr
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Luke, Jeffrey O. (Jeffrey Oliver) 1967, and Charles M. 1964 Vessels. "Implications of two-sided advertising in the automotive industry." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/59546.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2004 [first author]; and, (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2004 [second author].<br>"In conjunction with the Sloan Fellows Program."<br>Includes bibliographical references (p. 101-106).<br>The extreme competition in the automotive industry results in razor-thin profit margins as original equipment manufacturers (OEMs) compete for market share and profits which increase shareholder value. Product differentiation thus becomes a key strategy used by OEMs to attract consume
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Meyer, Henry. "Investigating coworking spaces in the advertising industry in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97346.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: Why are other industries successfully using coworking spaces while the advertising industry in South Africa does not, or only partially? Can coworking spaces specifically tailored for the advertising industry invigorate the industry or will client confidentiality be the death of coworking in this industry? The purpose of this research study was to determine the viability of coworking spaces in the advertising industry in South Africa, as well as the barriers to entry and the concerns that the typical advertising person would hav
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Geleilate, Jose. "Strategies to Succeed in an Increasingly Technology-Based Environment: A Study of the Automotive Industry." FIU Digital Commons, 2016. http://digitalcommons.fiu.edu/etd/2472.

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This dissertation investigates how firms embedded in an increasingly technology-based industry change their vertical integration and product development strategies in order to remain competitive and increase value capture. The first essay is a theoretical development integrating concepts of industry structure, organizational governance form and innovation in order to disentangle past research’s disagreements and guide future studies. Firms are seen as proactive actors that also have their decisions strongly shaped by structural (architectural) factors. The second essay focus on analyzing how m
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Rešlová, Pavlína. "Analýza reklamního trhu automobilových značek." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163999.

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The thesis deals with advertising expenditure major automotive brands, which are compared with their marketability. The thesis reflects the strategic marketing process and outlines the components of advertising. The aim of the work is to verify whether the investment in television advertising significantly and directly affects the marketability of vehicles, or there are some other factors.
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Breitenbach, Nicolaas Gerhardus. "An investigation into the changing environment due to the globalisation process in the South African automotive industry in the 21st century." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49689.

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Thesis (MBA)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: The subject of globalisation has been widely publicised and studied over the last few years, specifically in the automotive industry where mergers, acquisitions and take-overs have set the trend for companies to become more involved in global operations. Even though this is such a widely studied subject internationally, there are significant differences between the international processes and the processes that the South African automotive industry will follow to become part of the global village. This is the result of the
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Lu, Yuebing. "Growth of indigenous Chinese big businesses in the open environment : review of four cases in the automotive industry from strategic management perspectives." Thesis, University of Cambridge, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.611518.

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De, Craecker François, and Wulf Loïc De. "Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2496.

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<p>The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to provide a new model in order to measure how deep a company is involved in the Green Marketing. In this thesis the authors have leaded a multiple-case study about the automotive industry in order to see how deep are the companies involved in the green marketing, and how the deal with this new kin
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Elšík, Michal. "Vstup automobilky Hyundai na český trh a její marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198265.

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The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's marketing strategy within the country. As the Korean company gains respectable share on the passenger car market in the Czech Republic, the thesis describes a process of building its factory in Nosovice, Moravia, standing for the highest direct foreign investment in Czech to date, as well as another operational activities having direct relation to its success. The diploma thesis consists of several thematically oriented blocks. The first parts are focused on marketing principles, terminology an
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Milana, Milana. "The Development of a Hybrid Knowledge-Based System for Integrated Maintenance Strategy and Operations in an Automotive Industry Environment: The Development of a Hybrid Knowledge-Based (KB) System/ Gauging Absences of Pre-Requisites (GAP)/Analytic Hierarchy Process (AHP) Methodology for Integrated Maintenance Strategy and Operations in an Automotive Industry Environment." Thesis, University of Bradford, 2018. http://hdl.handle.net/10454/17446.

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The dependency of maintenance as a manufacturing logistic function has made the considerations of maintenance decisions complex in nature. The importance of maintenance has escalated significantly by the increasing of automation in manufacturing processes. This condition switches the traditional maintenance perspective of “fire-fighter” into the business competitive driver. As a consequence, maintenance needs to consider other related aspects of decision making to achieve competitive advantage. This research aims to develop a hybrid Knowledge-Based (KB) System/GAP/AHP methodology to su
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Books on the topic "Automotive industry; environment; advertising"

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Glaze, William, and Dennis Schuetzle. The Automotive Industry and the Global Environment. SAE International, 1999. http://dx.doi.org/10.4271/r-263.

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Daniels, Jeff. The motor industry and the environment. Economist Intelligence Unit, 1990.

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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising (Kulturwissenschaftliche Werbeforschung). Peter Lang Publishing, 2002.

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William, Glaze, ed. The automotive industry and the global environment: The next 100 years. Society of Automotive Engineers, Inc., 1999.

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1959-, Wells P. E., ed. The automotive industry and the environment: A technical, business and social future. CRC Press, 2003.

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Mooney, Ernest G. Change readiness in a dynamic environment: New challenges for the Irish automotive components industry. University College Dublin, 1989.

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Anghel, Chiru, ed. The automobile and the environment: International Congress of Automotive and Transport Engineering CONAT 2010. Cambridge Scholars Pub., 2011.

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Dr, Wells Peter, ed. The death of motoring?: Car making and automobility in the 21st century. J. Wiley, 1997.

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Office, General Accounting. Prescription drugs: Companies typically charge more in the United States than in Canada : report to the Chairman, Subcommittee on Health and the Environment, Committee on Energy and Commerce, House of Representatives. The Office, 1992.

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Office, General Accounting. Air pollution: Allowance trading offers an opportunity to reduce emissions at less cost : report to the Chairman, Environment, Energy, and Natural Resources Subcommittee, Committee on Government Operations, House of Representatives. The Office, 1994.

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Book chapters on the topic "Automotive industry; environment; advertising"

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Bisht, Ankur, Vinay Kumar Patel, and Brijesh Gangil. "Future of Metal Foam Materials in Automotive Industry." In Energy, Environment, and Sustainability. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0434-1_4.

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Zhao, Jiaqi, Matthias Schamp, Steven Hoedt, El-Houssaine Aghezzaf, and Johannes Cottyn. "AutomationML in Industry 4.0 Environment: A Systematic Literature Review." In Advances in Automotive Production Technology – Theory and Application. Springer Berlin Heidelberg, 2021. http://dx.doi.org/10.1007/978-3-662-62962-8_19.

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Hora, Tadveer Singh, Akhilendra Pratap Singh, and Avinash Kumar Agarwal. "Future Mobility Solutions of Indian Automotive Industry: BS-VI, Hybrid, and Electric Vehicles." In Energy, Environment, and Sustainability. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-7575-9_14.

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Kuhlmann, A., C. A. Thole, and U. Trottenberg. "AUTOBENCH/AUTO-OPT: Towards an Integrated Construction Environment for Virtual Prototyping in the Automotive Industry." In Recent Advances in Parallel Virtual Machine and Message Passing Interface. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-39924-7_95.

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Garben, A., J. Klare, M. Minkow, and U. Windelen-Hoyer. "Innovations for environment and recycling based on the common development of the automotive industry and their suppliers." In Life Cycle Networks. Springer US, 1997. http://dx.doi.org/10.1007/978-1-4615-6381-5_28.

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Gelbrich, Katja, and Reza Nakhaeizadeh. "Value Miner: A Data Mining Environment for the Calculation of the Customer Lifetime Value with Application to the Automotive Industry." In Machine Learning: ECML 2000. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/3-540-45164-1_16.

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Nieuwenhuis, Paul, and Peter Wells. "The structure of the automotive industry." In The Automotive Industry and the Environment. Elsevier, 2003. http://dx.doi.org/10.1016/b978-1-85573-713-6.50005-6.

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"Front matter." In The Automotive Industry and the Environment. Elsevier, 2003. http://dx.doi.org/10.1016/b978-1-85573-713-6.50001-9.

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"Copyright." In The Automotive Industry and the Environment. Elsevier, 2003. http://dx.doi.org/10.1016/b978-1-85573-713-6.50002-0.

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"Abbreviations and glossary." In The Automotive Industry and the Environment. Elsevier, 2003. http://dx.doi.org/10.1016/b978-1-85573-713-6.50003-2.

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Conference papers on the topic "Automotive industry; environment; advertising"

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Walsh, Michael P. "Motor Vehicles and the Environment - An Agenda for Rapidly Expanding Countries." In Automotive Industry in Expanding Countries. SAE International, 1991. http://dx.doi.org/10.4271/911726.

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Schoech, H., H. Florin, J. Kreissig, and P. Eyerer. "LCA Based Design for Environment in the Automotive Industry." In Total Life Cycle Conference and Exposition. SAE International, 2000. http://dx.doi.org/10.4271/2000-01-1517.

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Paillot, D., F. Merienne, and S. Thivent. "CAD/CAE visualization in virtual environment for automotive industry." In the workshop. ACM Press, 2003. http://dx.doi.org/10.1145/769953.769995.

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Gao, J. X., and N. W. Bowland. "A PDM Integrated Assembly Planning Environment for Automotive Suppliers Industry." In Automotive and Transportation Technology Congress and Exposition. SAE International, 2001. http://dx.doi.org/10.4271/2001-01-3413.

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Besnea, Florina-Luminita, Ionut-Cristian Resceanu, Stefan-Irinel Cismaru, Ion-Eugen Ganea, Ionut-Laurentiu Pistritu, and Nicu-George Bizdoaca. "Experiments regarding implementation of a virtual training environment for automotive industry." In 2019 20th International Carpathian Control Conference (ICCC). IEEE, 2019. http://dx.doi.org/10.1109/carpathiancc.2019.8765996.

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Hockerts, Kai, Stephanie Adda, Helene Teulon, David Dowdell, Neil Kirkpatrick, and Simon Aumônier. "Beyond Life Cycle Assessment, an Integrative Design for Environment Approach for the Automotive Industry." In Total Life Cycle Conference & Exposition. SAE International, 1998. http://dx.doi.org/10.4271/982228.

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Prasad, Priya, and Harold J. Mertz. "The Position of the United States Delegation to the ISO Working Group 6 on the Use of HIC in the Automotive Environment." In SAE Government Industry Meeting and Exposition. SAE International, 1985. http://dx.doi.org/10.4271/851246.

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Pinto, Glauber Ladislau. "Simulation in a virtual environment to operate with an automatic production line used in the automotive industry." In SAE Brasil 2010 Congress and Exhibit. SAE International, 2010. http://dx.doi.org/10.4271/2010-36-0224.

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Ilie, Delia, Florian Fischer, and Udo Lindemann. "Analysis of the Information Environment in the Context of Target and Requirements Management in the Automotive Industry." In ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2008. http://dx.doi.org/10.1115/detc2008-49989.

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The development of highly complex products requires an increase of knowledge and an optimized flow of information. During the development process information is generated, changed, propagated, and documented. Hence many documents are generated and various systems are established. Yet, during the development process these documents are not adhered to and not consistently updated such as the systems that are not upgraded. The result is a discontinuous information environment, consisting of a variety of redundant and inconsistent information documented in numerous information systems. Within the
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Hotz, E., U. Grimmer, W. Heuser, G. Nakhaeizadeh, and M. Wieczorek. "REVI-MINER, a KDD-environment for deviation detection and analysis of warranty and goodwill cost statements in automotive industry." In the seventh ACM SIGKDD international conference. ACM Press, 2001. http://dx.doi.org/10.1145/502512.502577.

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Reports on the topic "Automotive industry; environment; advertising"

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Porcel Magnusson, Cristina. Unsettled Topics Concerning Coating Detection by LiDAR in Autonomous Vehicles. SAE International, 2021. http://dx.doi.org/10.4271/epr2021002.

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Autonomous vehicles (AVs) utilize multiple devices, like high-resolution cameras and radar sensors, to interpret the driving environment and achieve full autonomy. One of these instruments—the light detection and ranging (LiDAR) sensor—utilizes pulsed infrared (IR) light, typically at wavelengths of 905 nm or 1,550 nm, to calculate object distance and position. Exterior automotive paint covers an area larger than any other exterior material. Therefore, understanding how LiDAR wavelengths interact with vehicle coatings is extremely important for the safety of future automated driving technologi
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