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Relevant bibliographies by topics / Automotive industry; environment; advertising / Dissertations / Theses

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Dissertations / Theses on the topic 'Automotive industry; environment; advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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1

Massuda, Christiane Gregoris Guarino. "A dicotomia no discurso sustentável da Indústria automobilística no brasil." Escola Superior de Propaganda e Marketing, 2016. http://tede2.espm.br/handle/tede/198.

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Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-22T12:57:29Z No. of bitstreams: 1 Christiane Gregoris Guarino Massuda.pdf: 2463958 bytes, checksum: 1a5eed840847a92f6db5e05c223b7cf4 (MD5)<br>Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-22T12:57:49Z (GMT) No. of bitstreams: 1 Christiane Gregoris Guarino Massuda.pdf: 2463958 bytes, checksum: 1a5eed840847a92f6db5e05c223b7cf4 (MD5)<br>Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-22T13:00:54Z (GMT) No. of bitstreams: 1 Christiane Gr

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Luke, Jeffrey O. (Jeffrey Oliver) 1967, and Charles M. 1964 Vessels. "Implications of two-sided advertising in the automotive industry." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/59546.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2004 [first author]; and, (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2004 [second author].<br>"In conjunction with the Sloan Fellows Program."<br>Includes bibliographical references (p. 101-106).<br>The extreme competition in the automotive industry results in razor-thin profit margins as original equipment manufacturers (OEMs) compete for market share and profits which increase shareholder value. Product differentiation thus becomes a key strategy used by OEMs to attract consume

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Meyer, Henry. "Investigating coworking spaces in the advertising industry in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97346.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: Why are other industries successfully using coworking spaces while the advertising industry in South Africa does not, or only partially? Can coworking spaces specifically tailored for the advertising industry invigorate the industry or will client confidentiality be the death of coworking in this industry? The purpose of this research study was to determine the viability of coworking spaces in the advertising industry in South Africa, as well as the barriers to entry and the concerns that the typical advertising person would hav

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Geleilate, Jose. "Strategies to Succeed in an Increasingly Technology-Based Environment: A Study of the Automotive Industry." FIU Digital Commons, 2016. http://digitalcommons.fiu.edu/etd/2472.

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This dissertation investigates how firms embedded in an increasingly technology-based industry change their vertical integration and product development strategies in order to remain competitive and increase value capture. The first essay is a theoretical development integrating concepts of industry structure, organizational governance form and innovation in order to disentangle past research’s disagreements and guide future studies. Firms are seen as proactive actors that also have their decisions strongly shaped by structural (architectural) factors. The second essay focus on analyzing how m

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5

Rešlová, Pavlína. "Analýza reklamního trhu automobilových značek." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163999.

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The thesis deals with advertising expenditure major automotive brands, which are compared with their marketability. The thesis reflects the strategic marketing process and outlines the components of advertising. The aim of the work is to verify whether the investment in television advertising significantly and directly affects the marketability of vehicles, or there are some other factors.

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Breitenbach, Nicolaas Gerhardus. "An investigation into the changing environment due to the globalisation process in the South African automotive industry in the 21st century." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49689.

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Thesis (MBA)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: The subject of globalisation has been widely publicised and studied over the last few years, specifically in the automotive industry where mergers, acquisitions and take-overs have set the trend for companies to become more involved in global operations. Even though this is such a widely studied subject internationally, there are significant differences between the international processes and the processes that the South African automotive industry will follow to become part of the global village. This is the result of the

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Lu, Yuebing. "Growth of indigenous Chinese big businesses in the open environment : review of four cases in the automotive industry from strategic management perspectives." Thesis, University of Cambridge, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.611518.

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De, Craecker François, and Wulf Loïc De. "Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2496.

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<p>The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to provide a new model in order to measure how deep a company is involved in the Green Marketing. In this thesis the authors have leaded a multiple-case study about the automotive industry in order to see how deep are the companies involved in the green marketing, and how the deal with this new kin

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Elšík, Michal. "Vstup automobilky Hyundai na český trh a její marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198265.

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The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's marketing strategy within the country. As the Korean company gains respectable share on the passenger car market in the Czech Republic, the thesis describes a process of building its factory in Nosovice, Moravia, standing for the highest direct foreign investment in Czech to date, as well as another operational activities having direct relation to its success. The diploma thesis consists of several thematically oriented blocks. The first parts are focused on marketing principles, terminology an

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10

Milana, Milana. "The Development of a Hybrid Knowledge-Based System for Integrated Maintenance Strategy and Operations in an Automotive Industry Environment: The Development of a Hybrid Knowledge-Based (KB) System/ Gauging Absences of Pre-Requisites (GAP)/Analytic Hierarchy Process (AHP) Methodology for Integrated Maintenance Strategy and Operations in an Automotive Industry Environment." Thesis, University of Bradford, 2018. http://hdl.handle.net/10454/17446.

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The dependency of maintenance as a manufacturing logistic function has made the considerations of maintenance decisions complex in nature. The importance of maintenance has escalated significantly by the increasing of automation in manufacturing processes. This condition switches the traditional maintenance perspective of “fire-fighter” into the business competitive driver. As a consequence, maintenance needs to consider other related aspects of decision making to achieve competitive advantage. This research aims to develop a hybrid Knowledge-Based (KB) System/GAP/AHP methodology to su

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11

Hiebaum, Thomas. "Product innovation and knowledge protection in the relationship between automotive first-tier suppliers and OEMs in China : an empirical investigation." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/product-innovation-and-knowledge-protection-in-the-relationshipbetween-automotive-firsttier-suppliers-and-oems-in-china-an-empiricalinvestigation(fcebdb78-a2d8-403f-a149-54880a8b0d7f).html.

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The entry of China into the globalized world and onto the stage of the global automarket has presented auto manufacturers with the largest ever market opportunity. While global competitive forces drive firms to develop product innovation through their global supply chains, the approach of global auto manufacturers and their first tier suppliers has been to bring existing technology into China. Only recently has the supply chain in China become integrated into the global product innovation cycle. While innovations generated by supply channel relationships, as opposed to individual partners, are

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12

Dobešová, Lenka. "Studie řízení životního cyklu produktu v podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-402634.

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This thesis is focused on sustainable development of a company using PLM systém in the environment of an industrial company, that manufactures components for the automotive industry. In the theoretical part the life cycle of the product (PLM) is described as well as its demands and benefits. This is followed by an analysis of current IT environment, which contains basis for adjustments of the current system. Thank to them is possible to reduce narrow places of the slim production of the company, avoid wasting time and material, and above all to achieve sustainable development of the company wh

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Hanusková, Martina. "Environmentálne zohľadnenia v dlhodobej logistickej zmluve." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76118.

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Final thesis focuses on a new trend in logistics -- environmental considerations in supply chain and innovations connected with cargo transportation. Nowadays, due to diminishing trade barriers, goods are transported across longer distances, which results into negative externalities. The main purpose of this thesis is to analyse the impact of transport of finished vehicles on the environment. The questionare was built to find out interest, measures and future visions of automotive companies in reducing the environmental impact which is a consequence of their outbound logistics.

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PAYA, MARTINEZ ANA-MARIA. "Estudio de la interrelación entre el eco-diseño y la eco-innovación e identificación de aspectos clave en la innovación sostenible en un sector industrial: aplicación al sector del automóvil." Doctoral thesis, Universitat Politècnica de València, 2013. http://hdl.handle.net/10251/32830.

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El respeto al medioambiente está calando en la sociedad moderna a todos los niveles. Los ciudadanos, las instituciones públicas y también las empresas son conscientes del papel que desempeñan en la protección del entorno. Este trabajo busca profundizar en los conceptos relacionados con el medioambiente que afectan a las decisiones que las empresas toman en el día a día. Por la relación de la autora con el sector del automóvil, en el que he desarrollado mi actividad profesional desde el año 1999, la aplicación empírica se ha realizado en esta industria, con el objetivo principal d

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Van, der Merwe Susan Josina. "Developing an improved retail pricing model for Volkswagen of South Africa in a changing competitor environment with special reference to the passenger vehicle market." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/5027.

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Thesis (MBA (Business Management))--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: The aim of this research report is to identify the impact of the changes in retail pricing driving forces since the introduction of the Motor Industry Development Programme (MIDP) in 1995, identify the shortcomings and develop an improved retail pricing principle model for Volkswagen of South Africa (VWSA), taking cognisance of the changing competitor environment. The anticipated outcome will be to improve WVSA's competitive position in the South African automotive industry (SAAI) passenger vehicle market

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16

Johansson, Karin, and Emma Kotka. "“Your reason to fly is our reason to fly more sustainably” ...in an unsustainable environment : En kvalitativ visuell retorikanalys av flygbolaget SAS:s marknadskommunikation ur ett hållbarhetsperspektiv." Thesis, Högskolan för lärande och kommunikation, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-47888.

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Följande studies syfte har varit att få en ökad förståelse för SAS:s marknadskommunikation, i relation till hållbarhet. Mer specifikt har SAS:s reklamfilmer studerats för att uppnå syftet. Metoden som har tillämpats för att uppnå detta är visuell retorikanalys. Den visuella retoriken har också inkluderats i det teoretiska ramverket. Teorin har kompletteras av bland annat traditionell retorik, CSR och etiskt ansvarstagande för att underlätta bearbetningen av det empiriska materialet i analysdelen. För att behandla empirin tillämpas också ett analysschema som ligger till grund

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17

Stevens, Leandro. "O poder e a cultura do automóvel desafiam a vida e a morte na propaganda do Estado e da indústria." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/117279.

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Esta tese objetiva compreender como se opera a comunicação sobre o automóvel com ênfase no discurso publicitário do Estado e da indústria automobilística, demonstrando a cultura e as relações de poder onde o automóvel é o objeto-chave nas dimensões culturais, sociais, políticas e econômicas. Esta complexa rede de comunicação busca divulgar, informar, seduzir, chocar através de discursos estrategicamente postos em circulação pelo Estado e pela indústria automobilística, através de aproximações e afastamentos onde ocorrem disputas, acordos, intenções mútuas e contrárias que acabam por confundir

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18

Lanzon, Joseph, and kimg@deakin edu au. "EVALUATING LUBRICANTS IN SHEET METAL FORMING." Deakin University. Department of Science and Engineering, 1999. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20040428.095238.

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The sheet metal forming process basically involves the shaping of sheet metal of various thickness and material properties into the desired contours. This metal forming process has been extensively used by the automotive industry to manufacture both car panels and parts. Over the years numerous investigations have been conducted on various aspects of the manufacturing process with varied success. In recent years the requirements on the sheet metal forming industry have headed towards improved stability in the forming process while lowering environmental burdens. Therefore the overall aim of th

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19

Loučková, Marie. "Analýza konkurenční situace ve vzdělávání na trhu automobilového průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191931.

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The aim of this thesis is to determine the best training organizations, which are providing services in education with a focus on the automotive industry method and suggest improvements of the services provided, using the selected methods. In assessing the competitive situation in the education market, the thesis deals with the evaluation of offers training and education company focusing on the needs of clients in the automotive industry and evaluating the satisfaction of the companies working in the automotive industry with offer, quality and availability of educational services. Further, the

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20

Chesters, Robert. "Packaging radio technology during the interwar period (1925-1939) : how did the rise in popularity of the wireless receiver introduce the modernist aesthetic to the British domestic environment?" Thesis, Loughborough University, 2014. https://dspace.lboro.ac.uk/2134/14781.

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This thesis aims to identify and explain how, through the consumption of the wireless as a modern consumer durable, modernism was brought to society. To understand this process, the study will map how social change during the period responded to wider intellectual and aesthetic currents and trends but was driven by emergent commercial, cultural and political economies of a newly mediated society. Furthermore, it seeks to establish that this happened not as a result of social engineering through model housing schemes but as a result of consumer-led demand. This investigation considers how, as p

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Nashed, Rose-Marie. "Electric roads as future road transport : A study of Electric Road System (ERS) to facilitate sustainable road transport for passenger cars." Thesis, KTH, Energiteknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-250892.

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Sweden is a geographically large and sparsely populated country, with a need for road transport for individuals as well as for logistics. Domestic road transport largely contributes to air pollutions, where passenger cars account for the largest share. Looking ahead, the present rate of reduction of emissions is not enough to reach the climate targets of a fossil free transport sector. Electric road system (ERS) has emerged to deal with drawbacks of electric vehicles. Several solutions are being evaluated at demonstration projects. Until now, ERS is mainly associated with heavy vehicles and t

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Smedsjö, Filip. "Teknologisk överföring inom joint ventures : En studie av den kinesiska fordonsindustrin." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24354.

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Syftet med denna studie har varit att undersöka de multinationella företagens ”tvingande joint venture-avtal” med de kinesiska tillverkarna, och hur det påverkar teknologisk överföring. Som metod för att samla in information valde uppsatsförfattaren att genomföra kvalitativa intervjuer, vilka var semi-strukturerade. Genom ett icke-sannolikhetsurval valdes tre företag ut för att delta i studien. Studiens slutsatser tyder på förutsatt att den kinesiska regeringens krav på joint venture-avtal reviderades eller helt slopades och de multinationella fordonstillverkarna därmed fick valfri möjlighet t

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Antovska, Stojna. "Analysis of the Spirits Market and Potencial Implications for Marketing Strategy in Macedonia." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71819.

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Although mostly associated with the harmful consequences of alcohol abuse over the public health, the industry of distilled spirits represents a very important and substantial part of the economy. Nowadays, the spirits industry does not only consist of alcoholic beverages; but it is part of many cultures, creates a certain image, and provides additional incomes for the economy in the form of taxes and excises, as well as job creation. The main aim for writing this paper on this topic was to analyze the Macedonian spirits market and to suggest a marketing strategy through making parallel compar

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Vestin, Albin, and Gustav Strandberg. "Evaluation of Target Tracking Using Multiple Sensors and Non-Causal Algorithms." Thesis, Linköpings universitet, Reglerteknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-160020.

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Today, the main research field for the automotive industry is to find solutions for active safety. In order to perceive the surrounding environment, tracking nearby traffic objects plays an important role. Validation of the tracking performance is often done in staged traffic scenarios, where additional sensors, mounted on the vehicles, are used to obtain their true positions and velocities. The difficulty of evaluating the tracking performance complicates its development. An alternative approach studied in this thesis, is to record sequences and use non-causal algorithms, such as smoothing, i

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25

Lamprecht, Norman. "Analysis of the Motor Industry Development Programme (MIDP) as a promotional tool for the South African automotive industry in the global automotive environment." Diss., 2006. http://hdl.handle.net/10500/2378.

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The Motor Industry Development Programme (MIDP) was implemented on 1 September 1995 in the context of the country's political and economic liberalisation and the major structural shift in government policy and the trade regime. In an intensely competitive global environment, the strategies of a few dominant motor vehicle manufacturers, mainly operating from the Triad regions of North America, Europe and Japan, impact significantly on the developments of the global automotive industry. Over the past decade the small, highly protected and inwardly focused South African automotive industry ha

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Orssato, Renato J. "The ecological modernisation of industry : developing multi-disciplinary research in organization & environment." 2001. http://hdl.handle.net/2100/1006.

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This thesis develops suitable approaches to conduct environment-related research in organisations, as well as systematic means for understanding the emergent phenomenon of ecological modernisation in industrialised societies. The study is organised in two distinct parts: While Part I deals with environment-related theories and practices in (and around) modern organisations, Part II situates such theories and practices in an analysis of the context of the European automobile industry. The research problem is defined through several stages. The research questions driving Part I are premised on t

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RONG-ZHIWENG and 翁榮志. "Flash Foresight! An Opinion-analytics Model of Social Media for Digital Advertising Pre-testing Research - A Case of Company N in Automotive Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/mquqs6.

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Ρέντζος, Λουκάς. "Development of virtual and augmented reality environment for manufacturing." Thesis, 2014. http://hdl.handle.net/10889/8657.

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Σκοπός της εργασίας είναι η μελέτη της ανάπτυξης περιβάλλοντος εικονικής και επαυξημένης πραγματικότητας για την υποστήριξη ανθρωποκεντρικών διεργασιών στον τομέα της παραγωγής. Οι τεχνολογίες εικονικής και επαυξημένης πραγματικότητας μπορούν να μειώσουν σημαντικά το χρόνο και το κόστος ανάπτυξης προϊόντων και διεργασιών στην παραγωγή. Αυτή τη στιγμή υπάρχει ένα μεγάλο χάσμα μεταξύ των συμβατικών CAD-βασιζόμενων μεθόδων και των μεθόδων προηγμένης προτυποποίησης και επικύρωσης που προσφέρει η χρήση της εικονικής και επαυξημένης πραγματικότητας. Συνεπώς, υπάρχει ανάγκη εμπλουτισμού των εικονικών

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