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Journal articles on the topic 'AUTOMOTIVE PURCHASE BEHAVIOUR'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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1

Hartawidjaja, Gabriele Faustine, and Anna Amalyah Agus. "Influencer’s Trustworthiness for Car Purchase." Quantitative Economics and Management Studies 4, no. 1 (2023): 168–74. http://dx.doi.org/10.35877/454ri.qems1446.

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Determine the effect of trustworthiness, customer participation behaviour, customer citizenship behaviour, and expected brand value towards purchase intention in high involvement product. This research uses purposive sampling, quantitative approach and SEM-PLS method with the Smart-PLS version 4 software. All direct effects are proven as significant and affective, except for trustworthiness effect against customer participation behaviour, and customer participation behaviour against brand expected value. All mediation effects are not significant, except for expected brand value’s mediation var

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Ismail, Zurina, and Wan Nazihah Wan Mohamed. "Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences." GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 9 (2) April - June 2024 jmmr.2024.9, no. 2 (2024): 76–86. http://dx.doi.org/10.35609/jmmr.2024.9.2(3).

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Objective - The increasing concern surrounding automotive product recalls has captured the attention of stakeholders due to the significant potential risks faced by consumers. These recalls have a profound impact on the public perception of automakers. While numerous studies have investigated the relationship between corporate social responsibility (CSR), reputation, and consumer behaviour, there has been a notable lack of research on the influence of CSR and reputation on consumers' intention to purchase automotive brands specifically. To address this research gap, a comprehensive quantitativ

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T., Oke T., Ramachandran T., A. F. Afolayan, K. C. Ihemereze, and C. A. Udeh. "The Role of Artificial Intelligence in Shaping Sustainable Consumer Behavior: A Cross-Sectional Study of Southwest, Nigeria." International Journal of Research and Scientific Innovation X, no. XII (2024): 255–66. http://dx.doi.org/10.51244/ijrsi.2023.1012021.

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Artificial Intelligence (AI) has become ubiquitous leaving imprints in every facet of life even stronger as the growing number of purchases occur online. Despite the associated benefits of AI, little is still known about the relationship between this powerful tool and sustainability in consumer behaviour. This study was, therefore conducted to assess the importance of AI in influencing sustainable consumer behaviour in Nigeria. Data was collected for the research using a pre-tested, well-structured questionnaire administered to 320 respondents. Data collected were analysed using SPSS version 2

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Asyraf, Ahmad, Zukarnain Zakaria, and Rosillah Jamil. "Behavioural Intention to Purchase Remanufactured Automotive Components: The Mediating Effect of Attitude." International Journal of Professional Business Review 8, no. 8 (2023): e01673. http://dx.doi.org/10.26668/businessreview/2023.v8i8.1673.

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Purpose: The aim of this study is to examine the mediating factor of attitude on the consumers’ intention to purchase the remanufactured automotive components in Malaysia. Theoretical framework: The Theory of Perceived Behaviour (TPB) can be expanded, in accordance with Ajzen (1991), by adding new variables or modifying the present paths between variables. As previously mentioned, the TPB contends that attitude, subjective norms, and perceived behavioural control serve as the three pillars that support behavioural intention. However, other researchers asserted that the model's ability to predi

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Byloppilly, Rameshwaran. "An Empirical Analysis of the Psychological Factors Influencing the Purchase Behaviour in the Automotive Market." International Journal of Membrane Science and Technology 10, no. 1 (2023): 1292–303. http://dx.doi.org/10.15379/ijmst.v10i1.2848.

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This article throws light on various discriminant functions that will best discriminate between different segments of consumers regarding the psychological factors influencing the purchase behavior in India's automotive market. The paper further highlights the importance of various promotional tools in the purchase of cars in India. The car market in India is one of the largest segments of the domestic auto industry. From a luxury product for the urban middle class in the eighties and earlier, a car has now become the favorite mode of personal transport and the most coveted personal household

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Tanwir, Nurul Syafiqah, and Muhammad Iskandar Hamzah. "Predicting Purchase Intention of Hybrid Electric Vehicles: Evidence from an Emerging Economy." World Electric Vehicle Journal 11, no. 2 (2020): 35. http://dx.doi.org/10.3390/wevj11020035.

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Dependence on energy-intense transportation systems could escalate the chances of environmental degradation. A shift of transportation modes from conventional vehicles to energy-efficient vehicles is a viable method of mitigating the rate of carbon emissions; however, the adoption rate of environment-friendly vehicles is still low globally and vital to explore. This study aims to investigate the determinants that influence individuals’ intention to purchase hybrid vehicles, through the development of a research model based on the Theory of Planned Behavior, integrated with environmental knowle

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Weng, Jee Teck, Michelle Kuek Shu Wun, Rodney Lim Thiam Hock, Jati Kasuma, Ekambaram Palaneeswaran, and Ekaterina Panarina. "Purchase Behaviour Towards Proton and Perodua Cars in Malaysia: A Preliminary Study of the What and Why." Malaysian Journal of Consumer and Family Economics 31, no. 1 (2023): 530–53. http://dx.doi.org/10.60016/majcafe.v31.20.

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Over the last three decades, the Malaysian government has undertaken a number of steps to ensure the competitiveness of its automotive industry and to stay up with worldwide advances in this sector. This study investigates the factors influencing consumer purchase behavior towards locally manufactured vehicles, specifically on Malaysians who own national cars, namely Proton and Perodua. Based on a causal research design, this study employed descriptive statistics and Partial Least Squares-Structural Equation Modelling (PLS-SEM) method. Findings from a survey of 281 respondents from different s

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Von Böhlen, Robert, and Iveta Simberova. "Analysing Consumer Attitudes Towards Digital Innovations in Automotive Retail: Insights from an Online Survey." Quality Innovation Prosperity 29, no. 1 (2025): 1–24. https://doi.org/10.12776/qip.v29i1.2109.

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Purpose: This study investigates how digital innovations reshape consumer behaviour and decision-making in German automotive retail. It highlights the impact of online shopping platforms, virtual showrooms, and AI-driven personalisation on customer engagement and purchase decisions. Methodology/Approach: The study employs a systematic literature review and an empirical investigation via a standardised online survey and evaluates attitudes towards digital innovations in automotive retail. Statistical techniques were used for data interpretation, including linear regressions and correlation anal

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B, Rameshwaran. "An Empirical Analysis of The Psychological Factors Influencing The Purchase Behaviour In The Automotive Market In India." International Journal of Economics and Management Studies 8, no. 1 (2021): 165–73. http://dx.doi.org/10.14445/23939125/ijems-v8i1p117.

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S. Ibrahim, Mohammed Abdulsalam. "Consumer Behaviour and Brand Perception in Emerging Auto Markets: The Case of Chinese Automobile Adoption in the Gulf Cooperation Council Region." International Journal on Recent Trends in Business and Tourism 09, no. 02 (2025): 45–51. https://doi.org/10.31674/ijrtbt.2025.v09i02.005.

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Objective: This exploratory study examines consumer preferences and perceptions toward Chinese automobile brands in the Gulf Cooperation Council (GCC) region, focusing on the key factors influencing purchase intention. Methods: Data were collected through an online survey distributed across six GCC countries, resulting in 227 valid responses. The survey assessed consumer attitudes toward value for money, design, technology, and after-sales service. Results: The results highlight that perceived affordability, innovative features, appealing design, and reliable after-sales support are the primar

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Jaderná, Eva, Hana Volfová, František Zapletal, and Emil Velinov. "Decision Making and Consumer Behaviour Towards Electromobility in the Czech Republic." Revista de Gestão Social e Ambiental 19, no. 4 (2025): e011820. https://doi.org/10.24857/rgsa.v19n4-011.

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Objectives: This study evaluates consumer attitudes toward different electrified vehicle variants compared to internal combustion engine vehicles, considering economic, environmental, and user-related decision criteria.Theoretical Framework:The study applies multi-criteria decision-making (MCDM) approaches, particularly the PROMETHEE method, to understand consumer preferences and the role of behavioral factors in electromobility adoption.Method:A quantitative research approach was employed, collecting data through a structured online questionnaire survey (N=1000). Respondents' preferences were

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Wicaksono, Kresno Budi, and Atik Aprianingsih. "Electric Car Penetration Potential in Indonesia." Jurnal Penelitian Transportasi Darat 23, no. 2 (2021): 142–49. http://dx.doi.org/10.25104/jptd.v23i2.1803.

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ABSTRACTElectric Car Penetration Potential in Indonesia: Automotive industry is one of the pillars that support Gross Domestic Product(GDP) in Indonesia. Moreover, despite of the pandemic condition, unlike internal combustion engine car, the sales of electric car isfound to be increasing in Indonesia and global. This signs that there may be transformation in automotive industry towards electric car. To prepare for the transformation, company must be able to understand customer. Furthermore, this study was done to know the potential of electric car in Indonesia and provide suggestions to compan

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Saleem, Muhammad Abid, Rao Akmal Ali, Syed Noman Ali Shah, Sadaf Zahra, Muhammad Haroon Hafeez, and Ninh Nguyen. "Psychological Drivers of Alternative Fuel Vehicles’ Adoption and Ecologically Responsible Use." Journal of Advanced Transportation 2021 (December 29, 2021): 1–20. http://dx.doi.org/10.1155/2021/9998056.

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Environmental problems caused by global warming are becoming alarming with every passing day. To curb greenhouse gas (GhG) emissions, promoting alternative fuel vehicles (AFVs) and sustainable transport mode choices is critical. This study explores the predictors of eco-social purchase, use, and conservation intentions in a developing country by employing an extended model of the theory of planned behaviour (TPB). Using a self-administered survey technique, data were collected from a nationally representative sample of 1372 customers of three leading automobile manufacturers from eight big cit

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Smoluk-Sikorska, Joanna. "CONSUMER BEHAVIOURS IN THE ORGANIC FOOD MARKET." Annals of the Polish Association of Agricultural and Agribusiness Economists XXIV, no. 3 (2022): 160–74. http://dx.doi.org/10.5604/01.3001.0015.9382.

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The paper’s objective is to define the consumption patterns in the organic food market in Poland. Therefore, in 2019, a questionnaire survey among 204 organic food consumers was carried out. The survey covered reasons for organic food purchases, places of purchase, purchase frequency, barriers to this purchase, and willingness to pay. The research results show that the investigated consumers were mostly young women (aged up to 40 years) with monthly incomes between 2,001 and 4,000 PLN per person in a household. On average, the surveyed had been present in the organic food market for about 4 ye

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Dr., Phunpiti Bhovichitra, and Shrestha Akash. "The Impact of Video Marketing on Social Media Platforms on the Millennial's Purchasing Intention toward Electric Vehicles." JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES 5, no. 12 (2022): 3726–30. https://doi.org/10.5281/zenodo.7432656.

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Thailand’s market for electronic vehicles has experienced a tremendous growth especially with the rising number of environmentally conscious consumers, as well as the innovation-driven automobile industry of Thailand. On a global scale, it can be, however, seen that – a majority of the market; i.e., over 60% of the market is controlled by a handful number of brands. Therefore, there has been an extremely fierce competition between these brands in innovating and manufacturing automotive vehicles. Therefore, it would be beneficial to the marketers of E.V. on what factors of marketing

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Aryan Gupta. "From Crude Oil to Electricity: Examining the Shift in Indian Consumer Preferences and Behaviour Towards Electric Vehicles." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 03 (2024): 379–88. http://dx.doi.org/10.47392/irjaem.2024.0054.

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The Industrial Revolution spurred mass production, making petrol vehicles affordable and accessible. The government invested in infrastructure to accommodate their widespread use, but environmental concerns arose. Efforts to address these led to the promotion of alternatives like CNG vehicles, with incentives driving their adoption. Despite emitting fewer greenhouse gases than gasoline vehicles, CNG still poses environmental challenges. Electric vehicles, emitting zero tailpipe emissions, offer superior ecological benefits. Electric vehicles (EVs) are one of the near-term practical solutions t

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Hanaysha, Jalal, and Haim Hilman. "Advertising and Country of Origin as Key Success Factors for Creating Sustainable Brand Equity." Journal of Asian Business Strategy 5, no. 7 (2015): 141–52. http://dx.doi.org/10.18488/journal.1006/2015.5.7/1006.7.141.152.

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Today’s markets have become highly competitive and challenging, therefore, a careful understanding of the key success factors that may help firms to sustain their brands is very important. In past literatures, it is evident that consumers prefer to purchase brands that provide them with unique values and differentiated features. However, this study focuses on advertising and country of origin effects as key success factors for building sustainable brand equity, because they were found to be important in influencing consumer behaviour. To explore our knowledge in this area, Malaysian automotive

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Obrecht, Matevž, Gözde Yangınlar, Dorota Klimecka Tatar, and Matjaz Knez. "Sustainable transportation perspective: how our preferences for zero-emission vehicles change through time?" Production Engineering Archives 30, no. 2 (2024): 214–24. http://dx.doi.org/10.30657/pea.2024.30.20.

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Abstract The Slovenian automobile market has gained great momentum in the past decade. However, the demand contractions in the supply chain created a huge crisis in the automobile industry in Slovenia. The automotive industry's new competitive dynamics focus on green logistics, sustainability, and purchase decisions. The study aims to comparatively analyze the factors affecting consumers' automobile purchasing decisions from a sustainable transportation perspective. In the survey, we included 1502 participants to identify the most important parameters of consumer behaviour related to purchasin

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Ruqia Fatima, Abdul Mateen, Safoora Fatima, Sahera Sultana, Salandari Divya, and Salma Sultana. "Investigating Post-Purchase Behavior of Hero Motor Bikes Customers: A Study with Special Reference to K.M Motors, Changaramkulam." international journal of engineering technology and management sciences 8, no. 2 (2024): 296–300. http://dx.doi.org/10.46647/ijetms.2024.v08i02.037.

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This research aims to conduct a comprehensive study on the post-purchase behavior of customers who have bought Hero Motor Bikes, with a specific focus on their experiences at K.M Motors in Changaramkulam. Understanding the factors that influence post-purchase behavior is critical for both the dealership and the manufacturer to enhance customer satisfaction, loyalty, and overall brand perception. Utilizing a mixed-methods research design, this study combines qualitative insights obtained through customer interviews, surveys, and service records analysis with quantitative data to comprehensively

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Abd Razak, Noor Aida Shazwani, Shariff Harun, and Siti Norida Wahab. "Factors Influencing Automotive Lubricant Consumer Purchasing Behavior: A Conceptual Model." Information Management and Business Review 16, no. 3(I) (2024): 670–75. http://dx.doi.org/10.22610/imbr.v16i3(i).4020.

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The automotive industry's rapid expansion and rising consumer appetite for automobiles have created an unprecedented demand for automotive lubricants. This surge in demand reflects lubricants' essential role in ensuring optimal performance, longevity, and efficiency of automotive engines and mechanical components. In the present day, consumers exhibit increased precision and selectivity in their purchasing behavior, underscoring the necessity for careful deliberation before making a purchase decision. Given the diverse range of products available, it is essential to understand consumer prefere

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Mahmut*, Cici, Nurjannah Nurjannah, Muh Ardiansyah, Adryanto Talubun, and Dandi Dandi. "The Influence of Brand Image and Adversiting on Daihatsu Car Purchase Decisions at PT. Jujur Jaya Sakti Palopo." JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah 9, no. 3 (2024): 969–78. http://dx.doi.org/10.24815/jimps.v9i3.32286.

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This study examines the influence of brand image and advertising on the purchase decisions of Daihatsu cars at PT. Jujur Jaya Sakti Palopo. Amidst the increasingly fierce competition in the automotive industry, understanding the factors that influence consumer decisions is crucial for companies. A strong brand image can enhance customer loyalty and support business growth, while effective advertising can attract interest and influence consumer purchasing behavior. This research employs a quantitative approach with a survey design, where data was collected through questionnaires distributed to

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Chockalingam, Divya. "Predictive Analytics for Vehicle Purchase Intent." International Journal of Multidisciplinary Research and Growth Evaluation. 3, no. 4 (2022): 606–8. https://doi.org/10.54660/.ijmrge.2022.3.4.606-608.

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Predictive analytics has emerged as a critical tool for businesses across industries, with the automotive sector being no exception. In the context of vehicle sales, predicting the intent of consumers to purchase a vehicle is crucial for optimizing marketing strategies, improving sales processes, and managing inventory efficiently. This research paper investigates the application of predictive analytics to forecast vehicle purchase intent using advanced machine learning algorithms, consumer data, and market trends. By analyzing patterns in customer behavior, this study highlights how predictiv

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Chen, Jiandou, Rahinah Ibrahim, and Athira Azmi. "Customizing Young Consumers’ Traits in Domestic Cars through Personalized Virtual Shopping Experience." International Journal of Social Science Research 13, no. 1 (2025): 91. https://doi.org/10.5296/ijssr.v13i1.22625.

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Younger consumers have become a dominant force in the Chinese automobile market. However, their aspiration to own luxurious cars contradicts their ability to purchase them. This study explores methods for expediting car-buying experience among young consumers when acquiring domestic national vehicles. This study conducts a desktop survey and reports the results of a systematic literature review synthesis aiming to provide the young buyers with a sense of luxury and exclusivity in their vehicle purchases. The survey covered buying experience, VR in shopping and personalized virtual shopping. Th

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Khairil Azmi. "Analisis Perilaku Konsumen Dalam Keputusan Pembelian Sepeda Motor Yamaha CV Tjahaja Baru Lubuk Buaya Padang." Jurnal Ekonomi, Bisnis dan Manajemen 1, no. 2 (2022): 24–32. https://doi.org/10.58192/ebismen.v1i2.14.

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Public demand for motorcycles is always increasing. The motorcycle manufacturers compete with each other to offer their products. Yamaha is one of the largest and most excellent automotive companies, especially in Indonesia. In the current uncertain economic situation due to the Covid-19 pandemic crisis, this has resulted in sluggishness in motorcycle sales. So that before marketing their products, companies need to pay attention to consumer behavior first. Because consumer behavior will be the target for purchasing products to be marketed. The purpose of the study was to analyze consumer beha

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Huang, Yihui, Fei Yang, Dong Zhang, and Zhennan Ding. "The Car-Purchasing Intention of the Youth in the Context of Online Car-Hailing: The Extended Theory of Planned Behavior." Journal of Advanced Transportation 2022 (June 1, 2022): 1–12. http://dx.doi.org/10.1155/2022/5300088.

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Online car-hailing services have become an integral part of people’s daily travel in China. Considering that young people are the major consumer group in car purchases, it is worth investigating how the experience of online car-hailing services affects their intention to purchase a car. Based on the extended theory of Planned Behavior, this study found that the factors that negatively impact the car purchase intention of the youth are firstly the public transportation service quality, followed by the risks of private cars, and finally the online car-hailing services quality. Elevating the conv

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Marques dos Santos, Fabio Luis, Paolo Tecchio, Fulvio Ardente, and Ferenc Pekár. "User Automotive Powertrain-Type Choice Model and Analysis Using Neural Networks." Sustainability 13, no. 2 (2021): 585. http://dx.doi.org/10.3390/su13020585.

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This paper presents an artificial neural network (ANN) model that simulates user’s choice of electric or internal combustion engine automotive vehicles based on basic vehicle attributes (purchase price, range, operating cost, taxes due to emissions, time to refuel/recharge and vehicle price depreciation), with the objective of analyzing user behavior and creating a model that can be used to support policymaking. The ANN was trained using stated preference data from a survey carried out in six European countries, taking into account petrol, diesel and battery electric automotive vehicle attribu

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Marques dos Santos, Fabio Luis, Paolo Tecchio, Fulvio Ardente, and Ferenc Pekár. "User Automotive Powertrain-Type Choice Model and Analysis Using Neural Networks." Sustainability 13, no. 2 (2021): 585. http://dx.doi.org/10.3390/su13020585.

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This paper presents an artificial neural network (ANN) model that simulates user’s choice of electric or internal combustion engine automotive vehicles based on basic vehicle attributes (purchase price, range, operating cost, taxes due to emissions, time to refuel/recharge and vehicle price depreciation), with the objective of analyzing user behavior and creating a model that can be used to support policymaking. The ANN was trained using stated preference data from a survey carried out in six European countries, taking into account petrol, diesel and battery electric automotive vehicle attribu

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Ramadhan, Naufalian, Nurdayadi Nurdayadi, and Alfiandri Alfiandri. "Environmental Knowledge, Awareness, Attitude Toward Purchase Intention, Mediated by Infrastructure Readiness & Price Affordability of Electric Vehicle (EV): Case in Indonesia." Jurnal Administrasi Bisnis 13, no. 2 (2024): 1–14. http://dx.doi.org/10.14710/jab.v13i2.62216.

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The study investigates the impact of electric vehicle (EV) technology on Indonesia's automotive industry and economy, emphasizing EVs' role in emission reduction. Factors affecting EV uptake, including purchasing behavior and environmental awareness, are analyzed, contributing to the theory of planned behavior. Data from 136 respondents were collected through surveys, revealing positive correlations between environmental awareness, knowledge, attitude, and purchase intent. Price affordability emerges as an intervening variable. The study offers insights for the gradual integration of EVs into

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KARAKUŞ, Esra, and Hilal MOLA. "CHANGING CONSUMPTION BEHAVIORS RELATED TO NUTRIENTS DURING THE PANDEMIC." Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 13, no. 25 (2022): 344–68. http://dx.doi.org/10.36543/kauiibfd.2022.015.

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In this study, it was revealed how we experience the pandemic in the context of consumption behaviors for health by acting on the idea that being healthy is surrounded by a number of cultural behavior patterns. In order to collect data, in-depth interviews were conducted face-to-face in Erzurum, Turkey, based on the behavior of "food consumption”. During the pandemic, some changes that individuals make in their nutritional behavior in order to be healthy have attracted attention. This situation, on the other hand, has created effects that increase "solidarity" at a time when individualization

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Adityamurti, Enggar, and Amie Kusumawardhani. "Consumer Behavior Analysis in Buying Used Cars through Electronic-Based Auction Applications OLX Autos Semarang City." Journal of Business Social and Technology 5, no. 1 (2023): 43–53. http://dx.doi.org/10.59261/jbt.v4i2.156.

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This research examines OLX Autos users, namely one of the electronic service providers available for fast processing and fulfillment of each transaction related to electronic automotive auctions in Indonesia. This study aims to determine the effect of attitudes and subjective norms on purchase intentions and their influence on purchasing decisions at OLX Autos electronic auctions. The sample used in this study was 175 respondents or users of the OLX Autos application. The data analysis method used in this study is Partial Least Square using Smartpls software. The test results show that attitud

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Wijaya, Arman, Hery Winoto Tj, and Soegeng Wahyoedi. "The Effect of Car Sales E-Commerce Platform on New Car Buying Decisions Mediated by Digital Advertising Media and Youtube Media." Daengku: Journal of Humanities and Social Sciences Innovation 2, no. 5 (2022): 596–607. http://dx.doi.org/10.35877/454ri.daengku1182.

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Indications of the Indonesian economy are reflected in the growth of the middle class of society in Indonesia. One sector that drives Indonesia's economic growth is the automotive industry sector. The growth of economic level and income has a direct impact on the level of car ownership, especially in big cities. The development of the internet and also the growth of mobile device users open up alternative opportunities for online purchases, including the purchase of automotive or car products. Changes in consumer behavior and technology are accelerating digital innovation, the emergence of onl

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Kurniawan, Irwanda, Laurentia Hutauruk, Yulianto Wahyu Putra, and Synthia Atas Sari. "The Future of Electric Cars in Indonesia: Exploring Factors Influencing The Purchase Intention Through The Modified Theory of Planned Behavior." Eduvest - Journal of Universal Studies 5, no. 2 (2025): 3089–101. https://doi.org/10.59188/eduvest.v5i2.44712.

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This study explores the factors influencing the purchase intention of electric cars in Indonesia using a modified approach to the Theory of Planned Behavior (TPB). With increasing air pollution caused by fossil-fuel vehicles, Electric Cars (ECs) have emerged as an environmentally friendly solution. However, challenges such as limited charging infrastructure and relatively high prices hinder their adoption in Indonesia. The study employs a survey-based questionnaire with respondents who have knowledge about electric cars. The analysis incorporates factors such as brand knowledge, environmental

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Azhari, Azlan, Achmad Ridha, and Hasnidar Hasnidar. "An Analysis of Consumer Purchase Decisions Influenced by Product Quality, Live Shopping, and Product Information." Advances in Management & Financial Reporting 3, no. 2 (2025): 119–31. https://doi.org/10.60079/amfr.v3i2.511.

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Purpose: This study investigates the impact of product quality, live shopping, and product information on consumer purchasing decisions, with a specific focus on Nanotech Protection automotive care products sold through TikTok Shop. The research investigates whether each factor, individually and collectively, significantly influences the shaping of consumer behavior in a digital commerce setting. Research Method: This study adopted a quantitative research approach, the study collected data from 85 consumers in Makassar City who had previously purchased Nanotech Protection products via TikTok S

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SOUGATA, SOUGATA. "Analyzing the Effectiveness of Virtual Reality (VR) Marketing Experiences in Engaging Consumers and Driving Sales." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49201.

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Abstract Virtual Reality (VR) is rapidly transforming the marketing landscape by allowing brands to deliver immersive, interactive experiences that significantly surpass the engagement levels of traditional media. This research paper examines the effectiveness of VR marketing in influencing consumer behavior, focusing on emotional engagement, purchase intent, and the value of personalized Content. Employing a mixed-methods approach—including literature review, case studies, quantitative surveys, and expert interviews—the study evaluates VR’s application across sectors such as retail, travel, r

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Hegazy, Ahmed, and Alaa Elnazer. "Examining the Association of the Country's Origin Image on Purchasing Decision of Egyptian Customers' Automotive Spare Parts." Journal of Human Resource Management 13, no. 1 (2025): 1–20. https://doi.org/10.11648/j.jhrm.20251301.11.

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This study investigates the relationship between the country-of-origin [COO] image and purchase decision-making, focusing on the role of perceived value as a mediator in the context of car spare parts customers in Egypt. The research employs structural equation modeling to analyze these relationships. A quantitative, deductive approach was used, with a survey targeting a sample of 362 participants. Data analysis was conducted using SPSS statistical software. The results show a significant positive correlation between the COO image, perceived value, and purchasing decisions. Specifically, the f

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Jiandou, Chen, Rahinah Ibrahim, and Athira Azmi. "Enhancing Marketing to Young Chinese Car Buyers by Inspiring Automotive Cultural Experience with Their Behavioral Personalities." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (2023): 35. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(35).

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Younger consumers have become a dominant force in the Chinese automobile market. However, the aspiration of younger consumers to experience ownership of luxurious cars contradicts with their abilities to purchase them. Hence, a study was initiated to develop an alternative positive car-user experience to boost automotive sales with these customers' desires in mind. This paper presents the results of a systematic literature review synthesis that has been conducted on 92 articles to identify methods for enhancing the car user's experience, focusing on the topic of in-car experience, car user per

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Cvetkov-Čikošev, Tatjana, Ivana Domazet, and Valentina Vukmirović. "Customer Experience and Integrated Marketing Communication in the Automotive Lubricants Market." Economic Analysis 54, no. 2 (2021): 68–81. http://dx.doi.org/10.28934/ea.21.54.2.pp68-81.

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With the advent of new digital communication channels, the use of media for marketing purposes is changing dynamically and fundamentally. Also, the manners of using different media sources in order to obtain the requested information are diversified, which inevitably affects when, where and in what way potential customers choose certain brands. Accordingly, the aim of this paper is to identify the way in which customer makes the decision to purchase and consume a particular brand. This implies analyzing the key points of contact between the brand and customers, which leads to the desired profi

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Flynn, Andrea Godfrey, Linda Court Salisbury, and Kathleen Seiders. "Tell Us Again, How Satisfied Are You? The Influence of Recurring Posttransaction Surveys on Purchase Behavior." Journal of Service Research 20, no. 3 (2017): 292–305. http://dx.doi.org/10.1177/1094670517690026.

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Service firms frequently contact customers after a transaction to solicit feedback and assess satisfaction with the service experience. Customers who have an ongoing relationship with a firm may receive satisfaction surveys after many or even most of their service encounters, yielding effects that are likely to be cumulative over time. Yet how these cumulative effects influence customer purchase behavior is not clear. Because satisfaction surveys serve a dual purpose of providing valuable customer feedback and incorporating bidirectional communication into relational marketing strategies, unde

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Cai, Wanxin, Mingqing Yang, and Li Lin. "An Inspiration Recommendation System for Automotive Styling Design Based on User Behavior Data and Group Preferences." Systems 12, no. 11 (2024): 491. http://dx.doi.org/10.3390/systems12110491.

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Group preferences are crucial for Inspirational Solutions of Automotive Design (ISAD). However, sparse individual purchase behavior hinders the identification of group preferences. Therefore, a novel inspiration recommendation (IR) system based on multi-level mining of user behavior data is proposed. Firstly, the K-means algorithm is employed to cluster users based on a variety of features. The fixed association rule is then applied to filter and identify relevant subsets, forming the foundational basis for constructing a user portrait. The Nonlinear Bayesian Personalized Ranking (NBPR) is con

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Akanksha Kathuria. "Analysis of the Impact of Green Marketing on Purchase Intention in the Automobile Sector: Roles of Environmental Knowledge and Green Psychological Benefits." Journal of Electrical Systems 20, no. 11s (2024): 1249–60. https://doi.org/10.52783/jes.7431.

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Businesses are increasingly using green marketing techniques to sway consumer behavior as environmental sustainability acquires relevance. This study investigates the relationship between purchase intention for eco-friendly products in the automotive industry and the green marketing mix, which includes product, price, place, promotion, and packaging. The study specifically looks at how consumers' understanding of environmental issues, or environmental knowledge, can deepen this relationship. Additionally, it explores how green psychological benefits—like self-expression and the "warm glow" eff

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Rahardi, Rafi Amani Muflih, and Indira Rachmawati. "Pendekatan Hierarki Kebutuhan Maslow pada Motivasi Pembelian Electric Vehicles di Indonesia." Image : Jurnal Riset Manajemen 11, no. 1 (2023): 13–27. http://dx.doi.org/10.17509/image.2023.002.

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The transportation sector is one of the largest contributors to the greenhouse effect. This causes consumers and industry to look for solutions to reduce the greenhouse effect, one of them is an Electric Vehicles (EV). EV is considered as one of the responses to reduce the use of oil energy and carbon emissions from the transportation sector. However, the EV success depends on the level of people's need for EV. Maslow's hierarchy of needs is widely used to understand consumer buying motivation and consumer buying behavior. This study aims to determine EV Purchase Motivation in Indonesia by usi

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Gunawan, Antonius, Hamzah Fansuri Yusuf, and Tamriatin Hidayah. "EFFECT OF FREE SHIPPING PROMOTION,CUSTOMER RATING, CUSTOMER REVIEW REGARDING PURCHASE DECISIONS AT THE ONLINE SHOP SHOPEE UD SURYA JAYA ABADI MOTOR." JEMBAR - Journal Of Economics, Management, Business, and Accounting Research 2, no. 1 (2024): 86–98. http://dx.doi.org/10.31967/jembar.v2i1.1064.

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Economic and business developments in Indonesia currently have an impact on increasing the rate of growth in Indonesian business. Technological developments have shifted customer behavior from purchasing through offline shops to purchasing through online shops. With the increasing development of technology through online shops, people do not need to come directly to the shop, even young people are now deciding to buy automotive products through online shops because there are so many users of this application. Entrepreneurs in the industry are expected to be able to identify all forms of compet

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Manurung, Johan Andrew, Julia Rachma Dini, Elvin Agustini Zebua, and Muhammad Abdullah. "Konstruk Minat Beli Sepeda Motor Honda di Bekasi: Dampak Kualitas Produk dan Taktik Promosi." Jurnal Manajemen Dirgantara 17, no. 2 (2025): 449–64. https://doi.org/10.56521/manajemen-dirgantara.v17i2.1212.

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This study investigates the effects of product quality and promotional strategies on consumer purchase interest in Honda motorcycles within Bekasi Regency, a region notable for its substantial market potential. As a crucial component of Indonesia's economic framework, the automotive sector-particularly motorcycles-plays a significant role. Honda, a leading brand in this competitive market, strives to sustain its market dominance through continual product innovation and dynamic promotional activities. Despite this, the interplay between product quality and promotional efforts in specific local

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Dewantara, Norman, Yudho Novandhika Putra, and Lissa Rosdiana Noer. "Pengaruh social media marketing terhadap purchase intention produk kendaraan listrik berdasarkan Theory of Planned Behavior." Jurnal Manajemen Bisnis dan Kewirausahaan 8, no. 6 (2024): 1450–63. https://doi.org/10.24912/jmbk.v8i6.31499.

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The number of motor vehicles in Indonesia has increased from 2019 to 2021. This has led to emissions of exhaust gases, such as carbon dioxide (CO2) and nitrogen oxides (NOx), which damage air quality and harm the environment. The automotive industry in Indonesia has shifted to adopt environmentally friendly technology, but public interest in electric vehicles remains low. This research aims to analyze the influence of social media marketing on the purchase intention of electric vehicles. The research model is developed from the theory of planned behavior using two intervening variables, namely

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Vijaya Kumar Reddy Atla. "Sustainability and AI in Automotive E-Commerce: Analyzing Eco-Friendly Consumer Choices." International Journal of Scientific Research in Computer Science, Engineering and Information Technology 10, no. 6 (2024): 1941–47. https://doi.org/10.32628/cseit241061240.

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Artificial intelligence and sustainability concerns are coming together to change the automotive e-commerce industry completely and how buyers approach car purchases. This article thoroughly investigates how intelligent systems support and encourage environmentally conscious purchasing decisions, examining the complex interactions between AI technology and eco-conscious customer behavior in the car industry. This article illustrates how AI-driven platforms are changing the automobile retail scene while encouraging sustainable choices by examining personalized recommendation systems, predictive

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Belehova, Galina. "Consumer Practice and Population Sentiment in Conditions of 2020–2022 Instability (regional aspect)." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2023, no. 3 (2023): 366–77. http://dx.doi.org/10.21603/2500-3372-2023-8-3-366-377.

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Various crises are integral for social development. Primarily crises manifest themselves in income and consumption changes, which makes consumer behavior and population sentiment studies necessary in unstable socio-economic conditions. The purpose of the study is to analyze consumer practice and population sentiment trends in the Vologda Oblast during the socio-economic changes of 2020–2022. The author determines that consumer practices of the region’s population hardly change in quantitative and qualitative terms, consumer sentiments also appear stable. Population’s assessment of capability f

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Nesbitt, Kevin, and Daniel Sperling. "Fleet purchase behavior: decision processes and implications for new vehicle technologies and fuels." Transportation Research Part C: Emerging Technologies 9, no. 5 (2001): 297–318. http://dx.doi.org/10.1016/s0968-090x(00)00035-8.

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Mohammad Muqtader Yousafzai. "Challenges of Car Industry in Dealing with Social Media Marketing Tools." International Journal of Engineering and Management Research 13, no. 6 (2023): 109–14. http://dx.doi.org/10.31033/ijemr.13.6.13.

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With the introduction of social media platforms, marketing methods in the car industry have undergone a fundamental shift. This study explores the difficulties the auto sector has in using social media marketing tools to improve brand visibility, interact with customers, and traverses the ever-changing digital landscape. Given the continued influence of social media on customer preferences, it is critical to comprehend the difficulties faced by the automotive industry to maintain competitiveness and long-term growth. The study takes a multipronged approach, combining qualitative and quantitati

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Pramono, Indro, Maya Ariyanti, and Dedi Iskamto. "Factors Influencing Purchase Intention To Buy Electric Motorcycles In Indonesia With Attitude As A Mediation Variable." International Journal of Science, Technology & Management 6, no. 1 (2025): 214–29. https://doi.org/10.46729/ijstm.v6i1.1264.

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The adoption of electric motorcycles in Indonesia requires further study. Electric vehicles (EVs) are widely regarded as the most suitable green technology for application in the automotive sector, offering a means to reduce energy consumption and CO2 emissions. This study develops a model of electric motorcycle adoption intention based on the Theory of Planned Behavior (TPB). The objective of this research is to identify the factors influencing consumer intentions to adopt electric motorcycles. Data were collected through a questionnaire distributed to 390 respondents. The research hypotheses

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Rahmah, Maulavida Qholbyah. "Consumer learning behavior in adoption Tani Hub e-commerce." Indonesian Journal of Social Sciences 13, no. 2 (2021): 74. http://dx.doi.org/10.20473/ijss.v13i2.30108.

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As e-commerce develops in Indonesia, sales of fresh fruit and vegetable products move from physical stores to virtual markets through technological innovation. The adoption of e-commerce is marked by changes in purchasing behavior of fresh fruits and vegetables that originally relied on the senses, now mediated by a screen measuring at least 7 inches. Interaction between seller and buyer, or buyer with buyer also mediated. This condition does not require consumers to be able to see, hold and smell the product they want directly. When compared with conventional methods, the purchase of fresh ve

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