Relevant bibliographies by topics / B2B Business Models

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'B2B Business Models'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "B2B Business Models"

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Awa, Awa, Anti Riyanti, and Apay Safari. "Eksplorasi Model Bisnis E-Commerce dan Penerapannya pada Industri Pariwisata." Tourism Scientific Journal 10, no. 1 (2024): 103–29. https://doi.org/10.32659/tsj.v10i1.401.

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Successful e-commerce companies have business models that leverage the uniqueness of the web, providing real value to customers. Understanding and awareness of the importance of e-commerce business with its various models among business actors is still low. Implementation, especially in the tourism industry, is also not optimal, so it cannot improve company performance. The purpose of the study was to comprehensively explore e-commerce business models and their application to the tourism industry, which has never been done before. The method used is library research, using critical analysis te
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Kis, Halyna. "The use of B2B and B2C e-commerce models as a tool of anti-crisis management of industrial enterprises." Scientific Horizons 23, no. 11 (2020): 81–87. http://dx.doi.org/10.48077/scihor.23(11).2020.81-87.

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E-commerce, which covers all types of trade via the Internet, has become a promising area for modern interactive business in a highly competitive environment. The use of B2B (Business-to-Business) and B2C (Business-to-Consumer) e-commerce models is extremely important for crisis-free development of business entities. The aim of this study is to prove the need for organisational, production, and management innovations that involve the introduction of B2C and B2B e-commerce models, as well as to identify the main sources of funding for such innovations in enterprises in crisis. To study the spec
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Sreeramana, Aithal. "A Review on various E-business and M-business models & Research Opportunities." International Journal of Management, IT and Engineering (IJMIE) 6, no. 1 (2016): 275–98. https://doi.org/10.5281/zenodo.161146.

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A business model is a set of process/activities that results in sustainable profit through desired revenue and customer value. The business model spells out how a company makes money by specifying its position in the value chain. A business model which uses electronic communication technology such as internet for exchanging information is called e-business model. The e-business model includes the roles and relationships among a firm's customers, allies, and suppliers; the major flows of product, services, information, and money; and the major benefits to the participants. This paper contains r
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Raisinghani, Mahesh S., Turan Melemez, Lijie Zou, et al. "E-Business Models in B2B." International Journal of E-Business Research 1, no. 1 (2005): 16–36. http://dx.doi.org/10.4018/jebr.2005010102.

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Zhang, Wanqiu, Shiyuan Shi, Yating Li, Linfeng Cheng, and Bao Li. "Evaluating B2C and B2B Entrepreneurial Opportunities Within the Chinese Ex-Pat Relocation Market." Advances in Economics, Management and Political Sciences 17, no. 1 (2023): 35–44. http://dx.doi.org/10.54254/2754-1169/17/20231054.

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The Chinese ex-pat relocation market is a huge and growing market with remaining problems that need to be solved. To help entrepreneurs get a better start in this golden market, this paper will disclose the best business model, B2B or B2C, that companies can choose to enter the market. Interviews, surveys, and competitive comparisons are used as methods to explore what service customers are eager for and what competitors in the market have done. After analyzing customer needs, the business model of competitors and differences between the B2B and B2C business models in the Chinese ex-pat reloca
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Asipi, Vedat, and Benjamin Duraković. "Performance Analysis of B2B and B2C companies in Northern Macedonia and Serbia." Heritage and Sustainable Development 2, no. 2 (2020): 89–99. http://dx.doi.org/10.37868/hsd.v2i2.29.

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The purpose of this paper is to analyze and compare two different business models called business to business and business to consumer. The first model -business to business or B2B is defined as the transfer of goods and services between businesses or firms without the interference of consumers. The second model, business to consumer or B2C is customer-oriented in which the goods and services are sold immediately to customers in the market. This research focuses on the performance of these two business models in North Macedonia and Serbia. Our analysis tries to provide information regarding th
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Firmanjaya Saputra, Anggi, Yunia Wardi, and Ilham Thaib. "Bridging the Gap Between Business to Business (B2B) and Business to Consumer (B2C): Thought Leadership in Industrial Marketing-A Systematic Review of the Literature and Propositions." KOLOKIUM Jurnal Pendidikan Luar Sekolah 12, no. 1 (2024): 150–62. http://dx.doi.org/10.24036/kolokium.v12i1.845.

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This article examines the important role of thought leadership in bridging the gap between business to business (B2B) and business to consumer (B2C) in the context of industrial marketing. By conducting a systematic literature review of 20 related articles, this research identifies key factors such as transformational leadership, knowledge-oriented leadership, ethical leadership, adaptability, collaboration, and innovation as important elements in designing effective leadership strategies. Findings from various studies highlight the need for a holistic and adaptive approach in managing differe
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Sivakumar, R. D. Assistant Professor Department of Computer Science, and S. Former Assistant Professor of Business Administration Brindha. "THE IMPLICATIONS OF TECHNOLOGICAL ADVANCEMENT IMPACTS CONVENTIONAL BUSINESS-TO-BUSINESS MODELS." Indian Journal of Recent Development Systems for Digitization 1, no. 4 (2024): 51–63. https://doi.org/10.5281/zenodo.10829287.

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<em>The face of business to business (B2B) commerce is being changed at an significantly accelerating pace by digital technologies which is forcing a paradigm shift in the commonly used business models. This article explores the multifaceted impacts of digital transformation on traditional B2B business models, delineating the most important elements of the digital environment and the opportunities and challenges such an environment creates. Digital initiative, which is a blend of digital technologies into the company operations, is inevitable on a road to a top business establishment. Inside t
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Marín Díaz, Gabriel, José Javier Galán, and Ramón Alberto Carrasco. "XAI for Churn Prediction in B2B Models: A Use Case in an Enterprise Software Company." Mathematics 10, no. 20 (2022): 3896. http://dx.doi.org/10.3390/math10203896.

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The literature related to Artificial Intelligence (AI) models and customer churn prediction is extensive and rich in Business to Customer (B2C) environments; however, research in Business to Business (B2B) environments is not sufficiently addressed. Customer churn in the business environment and more so in a B2B context is critical, as the impact on turnover is generally greater than in B2C environments. On the other hand, the data used in the context of this paper point to the importance of the relationship between customer and brand through the Contact Center. Therefore, the recency, frequen
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Mohapatra, Subhalaxmi, and Risha Roy. "Iro Iro – should the brand go circular B2B or B2C way." Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–19. http://dx.doi.org/10.1108/eemcs-12-2023-0484.

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Learning outcomes After completion of the case study, students will be able to understand how a business model could use sustainability to develop a brand, assess the marketing logic of a new startup and how that links to marketing plan, identify the relevance and need of a marketing plan in a startup and its growth, understand the differences between business-to-business (B2B) and business-to-consumers (B2C) business strategy for a new startup and enable the construction of a communication strategy for promoting a brand. Case overview/synopsis Iro Iro is a circular fashion business founded by
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Dissertations / Theses on the topic "B2B Business Models"

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Opanasenko, Mariia. "Customer journey in B2B SaaS business models." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210625.

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In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. In recent years, the research in customer journey management identified the tendency of acknowledge customer journey as a differentiator and a competitive advantage. Customer journey is a complex process that entails structured customer experience/success measurement system. There is no standard approach or method that provides standardized set
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Fjellström, William, and Vladislav Snitko. "Disruptive business model transitioning in B2B : A subscription-based approach for Industry 4.0." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86199.

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Industry 4.0 has introduced technologies such as machine learning, Internet of Things (IoT), and cloud computing, which has disrupted markets across different industries. These technologies are prime examples of what has come to be known as disruptive innovations. With the advancement of disruptive innovations, organizations are constantly looking for new ways to satisfy customer needs. Therefore, organizations have begun to investigate alternative business models that differ from the conventional way of selling products/services. Within B2C-markets, the rise of subscription-based services has
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Eck, Johanna, and Johansson Sofie. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79891.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval
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Johansson, Sofie, and Johanna Eck. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval
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Chen, Chun-I. Philip. "Factors Affecting Business-to-Business Electronic Commerce Success: An Empirical Investigation." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/118.

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It is generally believed that Business to Business (B2B) e-commerce has a great impact on business performance improvement. Considerable research also shows that another dependent variable, B2B e-commerce success, can be a good overall measure of B2B systems. This paper investigated and examined the impact of several factors, which are either internal or external to the firm on B2B performance improvement and B2B e-commerce success. It is suggested that the various factors affect B2B success through business performance improvement. A research model was developed to test and evaluate these fac
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Seabra, Sara Albuquerque Moreira de. "How to potentiate the business model of Mobitto for B2B?" Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11667.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The era of traditional loyalty cards is coming to an end. The growing penetration rate of mobile devices is re-shaping the way small businesses develop their marketing activities with the objective of retaining their existing customers and getting new ones. These devices allow businesses to get real-time data on their customers that ultimately lead to more personalized messages and the possibility of rewarding the most loyal to their brands,
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Júnior, Domingos Antônio Pereira Creado. "Classificação de modelos de negócio no mundo B2B: um estudo exploratório." Universidade de São Paulo, 2004. http://www.teses.usp.br/teses/disponiveis/18/18140/tde-31072017-113113/.

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O conceito de modelo de negócio pode ser utilizado para descrever e entender empresas. Ele determina que devemos entender um negócio utilizando os serviços que são prestados, as empresas (e seus papéis) envolvidas e a forma de faturamento que o empreendedor terá sobre o serviço. O conceito ganhou muita atenção com a explosão dos portais B2B que surgiram nos últimos anos na internet. Estes portais são empreendimentos que ofertam serviços que intermediam as interações entre as empresas. Com a reorganização da sociedade em redes globais de empresas, tais portais têm diante de si uma grande varied
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Mootheril, Feeba, and feeba m@gmail com. "Achieving Organisational Effectiveness with B2E E-business Model." RMIT University. Business Information Technology, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20081029.162232.

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This research is about understanding effectiveness achieved from B2E (Business-to-Employee) e-business model. Though many studies have been undertaken on B2B and B2C models; research on B2E is still at an infancy stage. This research addressed the identified niche with a focus on the factors that lead to organisational effectiveness from B2E e-business model in the Australian context. The research was guided by Resourced Based Theory and Competing Values Framework to understand the impact of the model on organizational effectiveness. Research methods adopted for this research are exploratory;
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Schütt, Michaela. "Informationsmanagement auf elektronischen B2B-Marktplätzen : Unterstützung der elektronischen Beschaffung durch integrierte Informationsprozesse /." Wiesbaden : Dt. Univ.-Verl, 2006. http://www.bsz-bw.de/rekla/show.php?mode=source&eid=uni%5F0%5F253007291inh.

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Perpétuo, Flávio de Carvalho. "Aplicação modelo integrativo e mensuração de lealdade em relacionamento B2B - business to business: uma aplicação no setor de medicina diagnóstica." Universidade Nove de Julho, 2016. http://bibliotecatede.uninove.br/handle/tede/1579.

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Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-03-01T20:56:50Z No. of bitstreams: 1 Flavio de Carvalho Perpetuo.pdf: 4650721 bytes, checksum: f596966b8c89d4fc1b736fb03d34e875 (MD5)<br>Made available in DSpace on 2017-03-01T20:56:50Z (GMT). No. of bitstreams: 1 Flavio de Carvalho Perpetuo.pdf: 4650721 bytes, checksum: f596966b8c89d4fc1b736fb03d34e875 (MD5) Previous issue date: 2016-12-09<br>Diagnostic medicine is a specialty aimed at performing complementary tests to aid diagnosis, with impact on the different stages of the health chain: prevention, diagnosis, prognosis and thera
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Books on the topic "B2B Business Models"

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Kovalenko, Vladimir. Design of information systems. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/987869.

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The tutorial discusses the design features of information systems (is) involved in the implementation of CALS technologies: MRP/MRPII/ERP systems, e-Commerce systems (B2B), supply chain management (SCM), customer relationship management (CRM), and decision support systems (OLAP). The issues of choosing the design technology, software tools for project development, building functional and information models in the environment of Business Studio, MS Visio, Elma, AllFusion Modeling Suite and Oracle Designer 10g, as well as the development of technical and operational documentation are highlighted
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Strategic Design of B2B e-Marketplace Business Models. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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B2B and Beyond: New Business Models Built on Trust. John Wiley & Sons, 2001.

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B, DeMaio CISSP Harry. B2B and Beyond: New Business Models Built on Trust. Wiley & Sons, Incorporated, John, 2007.

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Bussler, Christoph. B2B Integration. Springer, 2003.

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Heinemann, Gerrit. B2B ECommerce: Basics, Business Models and Best Practices in Business-To-business Online Retail. Springer Fachmedien Wiesbaden GmbH, 2022.

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Tränkle, Markus. Marketing Models Im Ecommerce Für B2B-Unternehmen Im Small and Business Medium. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2000.

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Lehrskov-Schmidt, Ulrik. Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love. Scribe Media, 2023.

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Lehrskov-Schmidt, Ulrik. Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love. Scribe Media, 2023.

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Lehrskov-Schmidt, Ulrik. Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love. Scribe Media, 2023.

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Book chapters on the topic "B2B Business Models"

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Heinemann, Gerrit. "Business Models in B2B eCommerce." In B2B eCommerce. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38528-6_3.

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Wirtz, Bernd W. "B2B Digital Business Models." In Digital Business Models. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-13005-3_9.

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Wirtz, Bernd W. "Digital B2B Business Models." In Springer Texts in Business and Economics. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-50289-7_14.

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Wirtz, Bernd W. "Digital B2B Business Models." In Springer Texts in Business and Economics. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-63482-7_11.

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Ritala, Paavo, and Marin Jovanovic. "Platformizers, Orchestrators, and Guardians: Three Types of B2B Platform Business Models." In Business Model Innovation. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-57511-2_4.

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AbstractThis chapter develops a typology of B2B platform business models. B2B platforms can be divided into three types depending on the nature of the platform market structures they enable. (1) The product-service platformizer business model creates a platform-like interface on top of a product or service and helps bring in externally-provided production-side complements to join the focal firm’s value proposition. (2) The platform ecosystem orchestrator opens a multi-sided market on top of a B2B product-service value proposition and enables customers to select complements from an ecosystem. (
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Timmers, Paul. "Lessons from B2B E-Business Models." In Die Zukunft des Electronic Business. Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-663-12056-8_9.

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Kempf, Dieter, and Steven Heckler. "German B2B Platforms’ Contribution Towards a Resilient Economy." In Digital Business Models in Industrial Ecosystems. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-82003-9_6.

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Renna, Paolo, and Pierluigi Argoneto. "Models for Coalition Management." In Innovative Tools for Business Coalitions in B2B Applications. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-707-5_5.

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Argoneto, Pierluigi, and Paolo Renna. "Bargaining Models in E-Marketplaces." In Innovative Tools for Business Coalitions in B2B Applications. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-707-5_4.

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Schuster, Rainer, Thomas Motal, Christian Huemer, and Hannes Werthner. "From Economic Drivers to B2B Process Models: A Mapping from REA to UMM." In Business Information Systems. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-12814-1_11.

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Conference papers on the topic "B2B Business Models"

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Hadid, Amira Ben, Sara Bouguelia, and Hamamache Kheddouci. "A New Method of B2B Customer Segmentation Based on Firmographic Data, and RFM and Graph Models." In 2024 IEEE International Conference on e-Business Engineering (ICEBE). IEEE, 2024. https://doi.org/10.1109/icebe62490.2024.00021.

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Gunavathi, R., S. Vijayalakshmi, M. Savithri, and S. B. Thamarai Selvi. "Word-of-Mouth Promotion: How to Attract Consistent Consumers as a Promoter for the B2C Model." In 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). IEEE, 2024. http://dx.doi.org/10.1109/tqcebt59414.2024.10545090.

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Nyffenegger, Roger, Stefan Grösser, and Nancy Bocken. "Diffusion of Circular Photovoltaic Product-Service Systems among Large Solar Applications: A Supply and Demand Analysis." In New Business Models 2023. Maastricht University Press, 2023. http://dx.doi.org/10.26481/mup.2302.24.

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This research paper analyzes the value proposition, creation, and capture of circular solar photovoltaic (PV) business models in Switzerland, with a focus on product-service system (PSS)-related PV business models. The paper identifies three areas of circular solar PV business models within the midstream value chain: application-related, position-related, and interaction-related. The paper also discusses the benefits and drawbacks of PSS business models in demand-side focus groups and presents possible solutions on which the supply side can focus. The research aims to contribute to the adoptio
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Byungjoon Yoo, V. Choudhary, and T. Mukhopadhyay. "Marketplaces or Web Services? Alternate Business Models for Electronic B2B Transactions." In 2011 44th Hawaii International Conference on System Sciences (HICSS 2011). IEEE, 2011. http://dx.doi.org/10.1109/hicss.2011.300.

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Ivanova, Bilyana. "Digital Pricing Transformation & Pricing Technology." In Ninth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/limen.2023.91.

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This paper explores key trends in B2B pricing within the realm of digital technologies. The focus is on how pricing strategies in B2B mar­kets evolve in response to digital transformation, especially in the context of contemporary trends such as the ongoing digital revolution. The discussion delves into the intersection of pricing and artificial intelligence, examining how AI technologies impact B2B pricing models. The research aims to pro­vide insights into the intricate relationship between digital advancements and the transformation of pricing strategies in B2B sectors. Furthermore, this pa
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Dorn, Jurgen, Christoph Grun, Hannes Werthner, and Marco Zapletal. "A Survey of B2B Methodologies and Technologies: From Business Models towards Deployment Artifacts." In 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07). IEEE, 2007. http://dx.doi.org/10.1109/hicss.2007.37.

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Fischer, Heiko, Sven Seidenstricker, Thomas Berger, and Timo Holopainen. "Artificial intelligence in B2B sales: Impact on the sales process." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001456.

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Digitalization is a driving force for innovation in the business-to-business (B2B) environment and profoundly changes the way companies do business. It affects the entire value chain of a company and can be used for automating human tasks. For instance, previous research indicates that 40% of all sales tasks can be automated. Thus the digital transformation in sales has the potential to improve a firm’s performance. Depending on its development level, digitalization in sales can assist or even replace numerous sales tasks. Therefore, using digital solutions in sales can be seen as an essential
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Baryshnikova, Vera, and Lyudmila Filina-Dawidovych. "Digitalization urgency of the Danube ports." In X International scientific-practical conference PROBLEMS OF TRANSPORT LOGISTICS DEVELOPMENT. Odessa National Maritime University, 2024. http://dx.doi.org/10.31375/978-966-7716-95-0-48-49.

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The digital optimization of the Port Community System (PCS) must be based on new business models: business to business (B2B) and business-togovernment (B2G), which involves simple business transactions which are carried out through a blockchain-based platform. This revolution solution changes all modern business including maritime industry and global logistic chains. Unfortunately, the Danube ports are still very far away from digitalization, and this concerns not only the Ukrainian side but the main part of Danube’s Ports. A lot of port operations and interaction with business partners are pr
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Klimecka-Tatar, Dorota. "CONTEMPORARY QUALITY MANAGEMENT MODEL OF PROFESSIONAL SERVICES IN B2C AND B2B SYSTEMS COOPERATION." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.41.

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In the paper the method for assessing the quality of professional services in the B2C (business to cus-tomer) and B2B (business to business) systems has been presented. The quality evaluation is ana-lyzed according to relationships in the implementation of professional medical services (medical and prosthetic service). A dependence of information flow, knowledge management has been performed as a factor that builds mutual trust between the client (patient), service provider (dentist) and subcon-tractor (dental technician). The quality management model in the context of B2C and B2B coopera-tion
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Madalena Pereira, Maria, João Nuno Oliveira, João Oliveira, et al. "STVgoDigital Project: The contribution of industry and scientific and technological system for fashion ecosystem digitalization." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001541.

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Digitalization is the act of deploying digital technologies to transform available business models and generate new revenue and value-producing opportunities (Gartner 2018). Digitalization is also called Industry 4.0. Several projects have emerged to respond to the challenges of Industry 4.0 and that, in some way, can respond to questions and problems found in an era of sustainability in the TCI (textile and clothing industry) supply chain, namely new business models for value creation. The STVgoDigital project, with the leadership of the “Têxtil Manuel Gonçalves” company, developed in partner
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Reports on the topic "B2B Business Models"

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Carlé, Rikke, and Poul Houman Andersen. Salg af integrerede produkt-serviceydelser i danske B2B virksomheder - 2024. Aalborg Universitet og Business Danmark, 2024. https://doi.org/10.54337/aau.sips2024.

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Denne rapport, udarbejdet i samarbejde mellem Business Danmark og Aalborg University Business School, undersøger, hvordan integrerede produkt- og serviceydelser påvirker salgsaktiviteter i danske B2B-virksomheder. Den bygger på en digital spørgeskemaundersøgelse gennemført i 2024 og har til formål at give indsigt i servitization-begrebet og dets indvirkning på markedet. Salget af services er en voksende trend i Danmark og bidrager væsentligt til nationaløkonomien. Denne vækst ses også i B2B-sektoren, hvor virksomheder i stigende grad kombinerer produkter og services for at skabe samlede marked
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