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Engström, Anne Salehi-Sangari Esmail. "Assessment of business-to-business (B2B) e-marketplaces' performance /." Luleå : Industrial marketing & e-commerce research group, Luleå University of Technology, 2007. http://epubl.ltu.se/1402-1544/2007/22/.
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Khetavath, Nitish. "Innovation culture in business to business (B2B) consultancies – key factors." Thesis, Cranfield University, 2017. http://dspace.lib.cranfield.ac.uk/handle/1826/12724.
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Innovation has become a necessity for the survival of organizations. Recent academic and practitioner publications have focused on the importance of the culture of innovation and have identified a number of cultural practices (referred to as ‘factors’ in this thesis) that enable organizations to be innovative. To understand the factors of innovation culture further, a systematic literature review (SLR) was undertaken. The SLR identified 27 factors of innovation culture, but showed that there is conflicting evidence on which of these factors is most important for innovation. Further, the SLR showed there is only sparse evidence on the reasons why the 27 factors are important. From an academic research standpoint, there is thus a lack of clarity around the phenomenon of innovation culture. From a practitioner standpoint, managers do not have clarity on which aspects to focus, when trying to create a culture of innovation. These gaps in the extant literature led to two research questions (RQs): RQ1 – “What are the most important factors of innovation culture as perceived by managers?”; RQ2 – “Why are the factors (from RQ1) of culture considered to be important?”
To investigate these questions, the PSF (Professional Services Firm) sector was chosen because: (a) such firms are constantly under pressure to differentiate themselves by offering innovative solutions to clients, (b) PSFs face a unique set of challenges to overcome in order to innovate, and (c) there are practically no studies on innovation culture in the PSF industry, providing an opportunity to make a contribution to knowledge. Three in-depth exploratory case studies were conducted using a complex research design employing multiple data sources (interviews, focus groups, documents, and observations). Although each individual case study identified a set of factors most relevant to its business context, the cross-case analysis identified 12 key factors of innovation culture relevant to all three cases. The findings from both individual cases and the cross-case analysis form the contribution of this thesis.
The main contribution of this thesis to theory is that it identified 12 key factors of innovation culture and so clarifies the phenomenon. Compared to the literature, the study added two new key factors and also provided more empirical evidence for others that had previously been considered as less important. The thesis also highlighted that the industry (PSF)/sub-industry (e.g. IT, management, engineering consultancies) and organizational context determine what factors are relevant for innovation culture. From a practitioner standpoint, this thesis examined each of the 12 key factors and generated insights into how they contribute to addressing the challenges that inhibit the PSFs from innovating. These insights will be helpful to managers at a practical level to be able to create a culture of innovation.
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Eck, Johanna, and Johansson Sofie. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79891.
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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and evaluate the findings of this study the Technology Acceptance Model (TAM) was used. By identifying the external variables that deter B2B companies from using social media the perceived usefulness and ease of use were analysed in order to explore what affects the difference in social media acceptance for marketing between B2B and B2C companies. The findings of this study show that the perceived ease of use is the dominant factor that deters B2B companies from using social media for marketing purposes. This is however not the reason for the difference between B2B and B2C. The difference can instead be explained by a more negative perception of the usefulness of marketing on social media. This negative perception is a result of the characteristics of social media, the industry the company is operating within, as well as the company’s products and customers.Sociala medier är en snabbt växande plattform när det kommer till marknadsföring. Det används dock i större utsträckning av business-to-consumer (B2C) företag än av business-to-business (B2B) företag. På grund av detta har det gjorts betydligt mindre forskning gällande marknadsföring på sociala medier för B2B än vad som har gjorts för B2C. Denna studie utforskar varför marknadsföring på sociala medier är mindre vanligt i B2B än B2C. Detta har gjorts genom att genomföra 11 intervjuer, öga-mot-öga, med personer som arbetar på olika B2B-företag och som har inflytande över sitt respektive företags marknadsföringsprocess. För att analysera och utvärdera resultaten från denna studie användes Technology Acceptance Model (TAM), en modell som mäter acceptansen av olika tekniska plattformar. Genom att identifiera de externa variabler som hindrar B2B-företag från att använda sociala medier analyserades användbarheten och användarvänligheten, som den uppfattas av dem intervjuade, för att undersöka vad som påverkar skillnaden i sociala media acceptans i marknadsföringssyfte mellan B2C- och B2B-företag. Resultaten av denna studie visar att den upplevda användarvänligheten är den dominerande faktorn som hindrar B2B-företag från att använda sociala medier för marknadsföringssyften. Detta är dock inte orsaken till skillnaden mellan B2B och B2C. Skillnaden kan istället förklaras av en negativare uppfattning av användbarheten av marknadsföring på sociala medier. Denna negativa uppfattning är ett resultat av egenskaperna hos sociala medier, den bransch som företaget är verksam inom, samt företagets produkter och kunder.
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Johansson, Sofie, and Johanna Eck. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893.
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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and evaluate the findings of this study the Technology Acceptance Model (TAM) was used. By identifying the external variables that deter B2B companies from using social media the perceived usefulness and ease of use were analysed in order to explore what affects the difference in social media acceptance for marketing between B2B and B2C companies. The findings of this study show that the perceived ease of use is the dominant factor that deters B2B companies from using social media for marketing purposes. This is however not the reason for the difference between B2B and B2C. The difference can instead be explained by a more negative perception of the usefulness of marketing on social media. This negative perception is a result of the characteristics of social media, the industry the company is operating within, as well as the company’s products and customers.Sociala medier är en snabbt växande plattform när det kommer till marknadsföring. Det används dock i större utsträckning av business-to-consumer (B2C) företag än av business-to-business (B2B) företag. På grund av detta har det gjorts betydligt mindre forskning gällande marknadsföring på sociala medier för B2B än vad som har gjorts för B2C. Denna studie utforskar varför marknadsföring på sociala medier är mindre vanligt i B2B än B2C. Detta har gjorts genom att genomföra 11 intervjuer, öga-mot-öga, med personer som arbetar på olika B2B-företag och som har inflytande över sitt respektive företags marknadsföringsprocess. För att analysera och utvärdera resultaten från denna studie användes Technology Acceptance Model (TAM), en modell som mäter acceptansen av olika tekniska plattformar. Genom att identifiera de externa variabler som hindrar B2B-företag från att använda sociala medier analyserades användbarheten och användarvänligheten, som den uppfattas av dem intervjuade, för att undersöka vad som påverkar skillnaden i sociala media acceptans i marknadsföringssyfte mellan B2C- och B2B-företag. Resultaten av denna studie visar att den upplevda användarvänligheten är den dominerande faktorn som hindrar B2B-företag från att använda sociala medier för marknadsföringssyften. Detta är dock inte orsaken till skillnaden mellan B2B och B2C. Skillnaden kan istället förklaras av en negativare uppfattning av användbarheten av marknadsföring på sociala medier. Denna negativa uppfattning är ett resultat av egenskaperna hos sociala medier, den bransch som företaget är verksam inom, samt företagets produkter och kunder.
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Chen, Chun-I. Philip. "Factors Affecting Business-to-Business Electronic Commerce Success: An Empirical Investigation." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/118.
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It is generally believed that Business to Business (B2B) e-commerce has a great impact on business performance improvement. Considerable research also shows that another dependent variable, B2B e-commerce success, can be a good overall measure of B2B systems. This paper investigated and examined the impact of several factors, which are either internal or external to the firm on B2B performance improvement and B2B e-commerce success. It is suggested that the various factors affect B2B success through business performance improvement.
A research model was developed to test and evaluate these factors. A survey instrument was developed to examine the relationships between these factors and business performance. Survey data was collected online from 143 companies in the U.S.A. and Taiwan where their B2B e-commerce systems were operational for more than 1 year. Structural Equation Modeling (SEM) technique was used to assess the measurement and the structural model.
Analyses and results of the pooled survey data suggest that the following factors are significant in the B2B e-commerce environments: (a) alignment of business and e-commerce strategy has a positive impact on business performance, (b) strong relationships between the trading partners have a positive influence on business performance, and (c) B2B e-commerce success is significantly influenced by business performance improvements. Thus, firms that seek to implement successful B2B systems should focus on business performance improvements.
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Opanasenko, Mariia. "Customer journey in B2B SaaS business models." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210625.
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In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. In recent years, the research in customer journey management identified the tendency of acknowledge customer journey as a differentiator and a competitive advantage. Customer journey is a complex process that entails structured customer experience/success measurement system. There is no standard approach or method that provides standardized set of metrics to be applied for every journey. For SaaS solutions term “customer success” is relevant to customer experience with the solution and an indicator of customer loyalty. The purpose of the research is investigation of B2B SaaS business model and definition of key performance indicators of customer success. The case study aims to open a framework for discussion what is customer success in B2B SaaS solutions, when does it appear, and how a company influences and ensures customer success.I den här rapporten analyserades kundresan för B2B SaaS affärsmodeller för att studerakundupplevelsen, "customer success" och dess viktigaste resultatindikatorer. Forskningsmetoden ärfallstudien för Supplier Relationship Management SaaS lösning.Under de senaste åren har forskningen inom kundresa identifierat tendensen att erkänna kundresansom en differentiering och en konkurrensfördel. Kundresan är en komplex process som innebär ettstrukturerat kundupplevelse- och framgångsmätningssystem. Det finns ingen standardmetod ellermetod som ger standardiserade uppsättningar av mätvärden som ska tillämpas för varje resa. För SaaSlösningen är termen "customer success" relevant för kundupplevelsen med lösningen som en indikator på kundlojalitet.Syftet med forskningen är att utreda B2B SaaS affärsmodell och definition av viktiga resultatindikatorer för "customer success". Fallstudien syftar till att öppna en ram för diskussion vad är "customer success" i B2B SaaS-lösningar, när det verkar och hur ett företag påverkar och säkerställer "customer success".
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Zhao, Fan, Yu Deng, and Xuan Qin. "Relationship and Network in Online B2B Business." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54209.
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Nowadays a new businesses form, online business occurred, which helps companies to improve their working efficiency in managing risks and allocating resources. Relationship and network are essential for understanding online business, which can help firms to reduce costs by outsourcing, and to increase efficiency by sharing information with cooperators. That leads to the purpose of this study, is to investigate how do the relationship and network between firms influence the cooperation of product developing and server operating companies within online business. In order to study this topic, the concepts from IMP group of characteristics of relationship, relationship development stages and the model of managing in networks are applied. Furthermore qualitative research method was employed for interviewing five companies in two types: 1) product developing companies 2) server operating companies. The relationship and network are perceived by interviewed companies are dynamic, fast changing and high technology focused. To cope with this phenomenon, most of companies choose to put their efforts on developing products and advancing technology rather than communicating with partners. In conclusion, the cooperation between firms in online business is influenced by fast changing and short-term relationships, high competition and the risk of plagiarism, which leads to competition focus in their business.
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Pipová, Jana. "Marketingový výskum v B2B." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5101.
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The Diploma Thesis consists of four chapters. The first one describes B-2-B market and compare its approach to the customers with its approach to the consumers' market. Further this chapter describes the latest trends and specifics of the pharmaceutical field. The second chapter describes the marketing research and its various ways of realization. The following chapter depicts this marketing research in connection with the B-2-B market. The last chapter is the practice part of the thesis. Firstly there are the reasons that led me to realize this research. Then the main goal and the hypothesis are mentioned. The description of the researches course, its main summaries and the methodical edifications are not absent as well.
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Bryngemark, Adam, and Sebastian Baard. "”En vecka fick jag fler ölleveranser än virkesleveranser.” : Hur B2B-kunder hanterar och navigerar i B2B-relationer." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-66055.
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Bakgrund: Vikten av mer bundna business-to-business-relationer från leverantörsidan är vida erkänd. Det är dock inte självklart att kunden i en B2B-relation strävar efter samma mål som leverantören i detta anseende. Kunden påverkas av faktorer i mer bundna och mer obundna relationer och måste förhålla sig till dessa samtidigt som de navigerar i sina leverantörsrelationer för att försöka åtnjuta fördelarna med både lång- och kortsiktighet. Syfte: Att förstå hur B2B-kunder hanterar och navigerar i B2B-relationer för att åtnjuta fördelar med både mer bundna och mer obundna B2B-relationer. Metod: Studien har använt en kvalitativ ansats och en deduktiv metod där en teoribas lagts fram. Sedan har tre ostrukturerade intervjuer genomförts med personer som på företag ansvarar för, hanterar eller beslutar om företagets leverantörsrelationer. Slutsats: Studien visar bland annat att: (1) Kunder kan erhålla mer frihet genom att vara mer bundna med sina leverantörer. (2) Kunder har flera relationer med samma leverantör där det inte är möjligt att uppnå bundna och obundna fördelar med enbart en relation till leverantören. (3) Kunder inte eftersträvar fullständig organisatorisk bundenhet eller obundenhet utan att istället åtnjuta fördelarna med att positionera sig däremellan. Kunder önskar ramarna av en mer bunden relation och samtidigt vara i stånd att inom dessa ramar röra sig mer fritt, likt en mer obunden relation; en slags gyllene medelväg.
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Morina, Albana, and Luna Zeweldi. "B2B Sales : Kriterier för leverantörsval." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-13474.
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Business-to-Business (B2B) beskriver relationen mellan två företag där ett företag säljerprodukter eller tjänster till ett annat företag. I dagens konkurrenshårda marknad gäller det för ett företag att ständigt sträva efter att ligga ett steg före för att öka chansen att överleva. Dessutom kan dagens kunder söka och jämföra det de vill ha med bara ett klick på internet vilket leder till att företag förväntas att ständigt förbättra och utveckla sina produkter för att tillfredsställa sina kunder. Syftet med detta arbete är att ta reda på vad kunderna anser är viktigt vid val av leverantör och om miljöaspekten är avgörande för kunden vid val avleverantörer. En litteraturundersökning som kompletterades med en enkätundersökning genomfördes för att få svar på vilka av de fyra aspekter (kvalité, miljö, service, pris) är avgörande vid val av leverantör. Gruppen har använt sig av ett företag inom textil- och konfektionsbranschen som utgångspunkt för vilka företag enkäterna skulle skickas till. Undersökningen baseras främst på företag inom hotellbranschen i områdena Göteborg, Borås, Varberg och Falkenberg. Gruppen har använt sig av enkäter där deltagarna tillfrågades hur avgörande aspekterna kvalité, miljö, pris och service är vid val av leverantör av arbetskläder. Resultatet av litteraturstudien visar att kvalité och service är avgörande vid val av leverantör i ett B2B sammanhang och att pris inte är lika avgörande. Resultatet av enkätundersökning visar att samtliga hotell som deltog i undersökningen anser att det mest avgörande vid val avleverantör är kvalité och näst viktigast är miljö. Service och pris hamnade på en tredjerespektive fjärde plats i rangordning.Business-to-Business (B2B) describes the relationship between two companies where one company sells products or services to another company. In today's highly competitive market, businesses are forced to continually improve and develop their products in order to satisfy their customers. In addition, today's customers can search and compare what they want just with just one click on the internet, which means that companies are expected to constantly improve and develop their products to survive in the highly competitive market. The purpose of this work is to find out what customers consider important in choosing a supplier and whether the environmental aspect is crucial for the customer in choosing suppliers. A literature study supplemented with a survey was conducted to find answer on which of the four aspects (quality, environment, service, price) is crucial in selecting a supplier. The group has used a company in the textile and clothing industry as the starting point for which companies the questionnaires were to be sent to. The survey is primarily based on companies in the hotel industry in the areas of Gothenburg, Borås, Varberg and Falkenberg. The group has used questionnaires where participants were asked how crucial aspects of quality, environment, price and service are when choosing a supplier of work clothes. The outcome of the literature study shows that quality and service are crucial in choosing a supplier in a B2Bcontext and that price is not as crucial. The results from the survey indicate that all hotels participated in the survey find that the most crucial in choosing a supplier is quality and the second most important is the environment. Service and award ended in a third and fourth place in ranking.
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Binckebanck, Lars. "Interaktive Markenführung im B2B-Verkauf /." Sankt Gallen : [s.n.], 2006. http://www.gbv.de/dms/zbw/511107374.pdf.
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Universiẗat, Diss.--St. Gallen, 2006.Auch als Buchhandelsausg. u.d.T.: Interaktive Markenführung : der Persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft. Zsfassung in engl. Sprache.
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Carlsson, Helene, and Malin Holmström. "Den Hållbara Redovisningen : En jämförande studie av upprättandet bland B2B och B2C-företag." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37478.
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Rätz, Diana. "Erfolgspotenzial elektronischer B2B-Marktplätze : Theorie - Empirie - Fallstudien /." Lohmar [u.a.] : Eul, 2003. http://www.gbv.de/dms/zbw/367406675.pdf.
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Peuser, Martina-Maria. "Kompetenzorientierte Markenkooperationen von Energieversorgungsunternehmen im B2B-Kundenbereich." Wiesbaden Gabler, 2007. http://d-nb.info/986651869/04.
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Schertzer, Susan M. Brakers. "The Influence of Quality on Business-to-Business (B2B) Professional Service Relationships." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147966633.
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Kervaire, Orellana Brian André, and Eber Andres DeLeon. "Overlapping B2B and Family Business Marketing : A Study about Family and B2B Firms Exhibiting at Bilsport Performance and Custom Motor Show." Thesis, Jönköping University, Jönköping University, Jönköping International Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-10433.
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Background: Family Businesses’ way of doing marketing has similarities with B2B marketing. Usuallyfamily firms focus on what they have traditionally done well and diversify in related areas using their knowledge of how to perform in certain markets with certain customers and by offering certain productsand services. In order to do this, it is important for family firms, as for firms operating in B2Bmarkets, to create and keep good relationships with their stakeholders, so that at the end their customersare satisfied in the best possible manner. The process towards establishing long-term relationships between stakeholders and businesses requires certain characteristics and acts aimed at developingcommitment and trust. Since many of the most successful firms that have survived the longest arefamily businesses as well as B2B marketing is mainly about building and maintaining business relationships,we have decided to focus our study on the similarities between family firms’ marketing and B2Bmarketing within a specific context. B2B firms and Family firms make use of trade shows as an importantmarketing tool for improving relationships in networks. Trade shows are considered as the primary marketing tool to gain and sustain relationships with key stakeholders. Therefore, we chose the tradeshow context to execute our empirical survey.
Purpose: The overall purpose of this thesis consists in testing and comparing practices and principleswithin two apparently separate fields of study - B2B marketing and Family Business Development -with the aim of finding and developing associations that can complement and contribute to both fields of study on a marketing level.
Method: A quantitative method study has been conducted testing 50 companies participating at theBilsport Performance & Custom Motor show 2009 at Elmia – Jonkoping, Sweden. The primary data was gathered through a survey and a semi-structured interview, which constitutes our case study. The sample was chosen out of a population of 223 firms exhibing at the trade show, using a disproportionate stratified random method. Most secondary data involves research articles, books, reports, bachelorand master theses, and journals in order to determine marketing practices similarities between business-to-business firms and family business.
Conclusions: Our empirical findings confirmed most of the hypotheses derived from theory. Hence,we found that most exhibiting firms at the trade show are family-controlled and operate in B2C markets;B2B firms in our sample have a tendency to use more relationship marketing than transactional marketing; family firms in our sample are more likely to use long-term oriented than short-termoriented marketing; and the overlap between B2B marketing and Family firms’ marketing in the tradeshow context is characterized by the common marketing principles and practices of family and B2Bfirms that aim at gaining and sustaining long-term business relationships.
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El-Tahan, Samir, and Daniela Poblete. "Social media use in B2B context : A multi-case study on the use of social media by B2B companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65203.
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In the past decade, there has been a transformation in how businesses are done, many business chose to adopt digitization and others were forced to go with the flow. As a part of this digital revolution, social media has reserved a big share of this transformation in how companies do their marketing and communicate their product and brand image to their customers. Social media in a business to customer context has been very common since the birth of social media, companies had realized its benefit, and however, it is still in an early phase in a business to business context. Social media has become an effective marketing tool for B2B companies, yet, there are still drawbacks when companies fail to know how to use such platforms to their benefit and merely have a shy presence or do not have a well-defined strategy to the use of social media in the most effective way. A vital step when incorporating social media in marketing is to create a clear goals and metrics. However, it has been seen that many companies lack the expertise, resources and the know-how, to implement a social media marketing strategy. Therefore, the purpose of this study is to explore the practices of B2B companies when they use social media without a clearly defined social media marketing strategy, what they do when they use social media.
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Alzahar, Abeer, and Sarah Tariq. "Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-90126.
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Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. Sustainability became a requirement for any business to start in the region. CS has changed the way Saudi hotels market are conducting their business a few years ago. Besides that, doing business online has also been an important factor of this change. In many cases, being sustainable might be very costly to apply to many kinds of businesses, and for that reason companies must plan well. So, the companies should take into consideration several factors that might affect their relation with their B2B customers. Problem Discussion: There has been a huge pressure from customers and the public on companies to perform their business in an environmentally sustainable way. The increased number of hotels which led to higher competition in the region causing the companies in the hotels industry to carefully manage their B2B relationship. Second is the obligatory laws for companies to apply CS actions. Sustainable behaviors have today grown to become a compulsion to practice; however, these actions are not limited to the B2C sector of a business, CS has become a vital part of marketing strategies for business within B2B markets. In spite CS has proven to be advantageous to be practiced with B2B customers, the research on the subject has been very limited. The research and studies towards CS and CSR have been limited to B2C markets Due to the lack of enough research on the subject of being sustainability and its relationship to B2B customers, this paper will dig deep to fill this gap. Purpose: The aim of this research paper is to uncover the hotels CS and CSR strategies that hoteliers’ practice with their B2B customers. While also considering the aspect of CS in markets where these hotels are gradually indulging into it, such as the Saudi Arabian Market. This research paper’s goal is to analyze and study different approaches for hoteliers that could be beneficial for them focused towards their business customer and guide them to gain competitive advantage and turn it into a profitable business decision through building and strengthening their relationships with their B2B customers. Research Question: - What are the current CS strategies practiced by international five-star hotel chains situated in Saudi Arabia? 2. How can these hotel’s CS strategies be developed and adopted to positively influence and strengthen its relationship with their B2B customers internationally? Methodology: The authors of this study have been using qualitative method as their research approach which gave them the way in order to deeply understand the application of CS actions and its relation with the pricing strategies chosen by the companies in the hotel industry. The theory was collected from different database, and the empirical data was collected from 9 interviews within 3 hotels. The data collected was from high ranked journals. As for the type of interviews, it was semi-structured interviews. The authors used open questions to give a space to the interviewees to discuss in depth the topic of the question. Conclusion: This study shows that within the hotel industry social sustainability dimension of CS and instrumental theories of CSR, these hotels could develop and strengthen their relationships with their B2B customers as well as suppliers. Within the academic literature CS has been categorized into three sections; environment, that actions to sustain the planet, social, that is working for the welfare of the people and lastly economical that is the financial benefits gained from CS activities. In this study, the authors concluded that the international five-star hotel chains residing within Saudi Arabia have not been actively working toward their CS and CSR behaviors.
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Johansson, Isabelle, and Anton Klein. "Word of mouth inom Business to Business : En studie om ryktesspridning genom information mellan företag." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35143.
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Syfte: Syftet med vår studie är att undersöka och analysera hur WOM påverkar relationer mellan företag inom B2B. Metod: Denna studie har med tio semistrukturerade intervjuer utgått från en kvalitativ forskningsmetod. Insamlat material från respondenterna har tolkats genom en tematisk analys. Resultat & Slutsats: Studiens resultat visar att företag agerar mer efter fakta än rykten eftersom de anses var grundlösa. Relationen mellan företag påverkas av oförutsägbara händelser och word of mouth används för informationsspridning och för att få uppmärksamhet. För att skapa kundvärde försöker företagen förhålla sig till överenskommelsen. Bidrag: Denna studie bidrar till en ökad förståelse om WOM´ s påverkan inom B2B-relationen. Studien bidrar även med nya insikter om hur företag agerar efter rykten och dess påverkan. Förslag till vidare forskning: Förslag om vidare forskning skulle kunna vara att genomföra en studie om WOM påverkan på B2B relationen inom en och samma bransch. Om studien fokuserar på en industri underlättar det att kunna dra jämförande slutsatser av WOM i B2B. Samtidigt kan det ge en djupare förståelse för teorin från studien och ge en djupare analys.Aim: The aim of our study is to investigate and analyse how WOM affects relationships between companies in B2B. Method: Based on ten semi-structured interviews, this study has applied a qualitative research method. Material collected from the respondents has been interpreted through a thematic analysis. Results & Conclusion: The study shows that companies act more on facts than rumours because they are considered baseless. The relationship between companies is affected by unpredictable events and word of mouth is used for information dissemination and to get attention. To create customer value, companies try to adhere to the agreement. Contribution: This study contributes to an increased understanding of WOM's impact on the B2B relationship. The study also provides new insights into how companies act on rumours and their impact. Suggestions for further research: Suggestions for further research could be to conduct a study on the impact of WOM on the B2B relationship within one industry. If the study focuses on one industry, it will be easier to draw comparative conclusions from WOM in B2B. It can provide a deeper understanding of the theory from the study and provide a deeper analysis.
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Seabra, Sara Albuquerque Moreira de. "How to potentiate the business model of Mobitto for B2B?" Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11667.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe era of traditional loyalty cards is coming to an end. The growing penetration rate of mobile devices is re-shaping the way small businesses develop their marketing activities with the objective of retaining their existing customers and getting new ones. These devices allow businesses to get real-time data on their customers that ultimately lead to more personalized messages and the possibility of rewarding the most loyal to their brands, creating a totally different engaging experience. A crowdsourced mobile loyalty app based on these functionalities was just launched by Mobitto, an online startup, in May 2013. This work project studies the company’s business model and focuses its analysis on the business-to-business (B2B) side by providing recommendations to optimize key aspects that are highly valued by businesses and will improve their experience in this online loyalty program.
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Bercier, Olivier. "Enhancing the B2B Selling Process Through Social Media." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/40659.
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This study provides insights into understanding social media utilization in the B2B selling process. More specifically, this research details how the different functional blocks of social media are leveraged to benefit the various stages of the selling process. This study adopts a multiple case study design, including six cases from technology-related Canadian firms. Overall, findings show that the functional blocks of social media are mostly leveraged in the prospecting and preapproach stages of the selling process. Furthermore, the marketing strategy of the seller firm seems to influence which functional blocks are leveraged in the process. At last, findings also show that social media should be complemented by analytical tools and traditional media to optimize the selling process with higher lead quality and to facilitate trust-building with potential and existing customers
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Rigato, Carlos Alberto. "Uso da internet na pós-venda de serviços business-to-business." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-02052013-155630/.
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No intuito de melhor entender a situação atual, objeções, limitações e perspectivas de uso da internet na pós-venda de serviços business-to-business, este estudo objetivou avaliar por que e como a internet está sendo ou não utilizada nas atividades de pós-venda de serviços de impressão corporativa e propor sugestões de melhoria desse uso para o público acadêmico científico e para os praticantes de gestão. Para isso, foi realizada uma pesquisa exploratória usando estudo de casos com duas revendas de serviços de impressão corporativa. Como síntese dos padrões das descobertas, tem-se que: a internet tem sido utilizada para obter maior agilidade na correção de problemas e na leitura dos contadores de impressão nos equipamentos; os recursos mais utilizados são o e-mail, o portal e o acesso remoto a equipamentos do cliente, o que representa um uso básico e, à medida em que se evolui na oferta de serviços de impressão, o uso da internet se torna mais complexo; a mídia social, incluindo as redes sociais, não é utilizada nem existe uma estratégia definida para seu uso; o estilo de venda voltado para a solução de problemas e o planejamento baseado em valor influenciam o uso da internet, enquanto que a venda pessoal gera no cliente uma expectativa de que a pós-venda também seja presencial; esse uso da internet pode impactar positivamente o composto de marketing, apesar de muitos dos benefícios não estarem sendo explorados; por parte dessas revendas, a internet não tem sido melhor utilizada por falta de conhecimento de seus benefícios e de suas restrições e por falta de enfoque estratégico e prioritário dos seus gestores; o próximo passo seria usar melhor o que já existe implementado e expandir esse uso para os demais clientes. Por fim, foram apresentadas sugestões de melhoria desse uso.In order to better understand the current situation, objections, limitations and perspectives of internet use in the business-to-business after-sales services, this study aimed to evaluate why and how the internet is being used or not in activities of after-sales service in corporate printing and propose suggestions for improvement of such use to the scientific academic public and to the practitioners of management. For such, an exploratory study using case study with two resellers of corporate printing services was conducted. As summary of the findings of the patterns it follows that: the internet has been used to achieve greater agility to correct problems and to read the counters on the printing equipment; the most used resources are e-mail, portal and remote access to customer equipment, which represents a basic use and, as it evolves in offering of printing services, internet usage becomes more complex; social media, including social networks, is not used, nor is there a defined strategy for its use; the selling style oriented to problem solving and the value-based planning influence the use of internet, while the personal selling, used by such resellers, generates an expectation that the after-sales attendance is also a personal one. That use of the internet can positively impact the marketing mix, although many of the benefits are not being exploited; by those resellers, the internet has not been used for lack of better knowledge of its benefits and of its restrictions and lack of strategic and priority focus of its leaders; the next step would be to make better use of what is already in place and expand that use to other customers. Finally, suggestions have been made to improve such use.
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Oliveira, Edmar Bonfim de. "O uso da tecnologia business to business (B2B) dentro dos conceitos JIT de relacionamento." Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/84079.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.Made available in DSpace on 2012-10-20T06:07:34Z (GMT). No. of bitstreams: 1 227792.pdf: 920093 bytes, checksum: 30f0f8de29dd4d6d81e7ac03d9154dd5 (MD5)
Este estudo aborda o uso da Tecnologia Business to Business (B2B) dentro dos conceitos JIT de Relacionamento. O tema proposto está relacionado ao comércio eletrônico entre empresas (B2B). Busca-se através de estudos e pesquisas, verificar se há um vínculo entre o B2B e o JIT de relacionamento, isto é, procura-se identificar a existência desta relação e se a mesma está sendo aplicada nas empresas. O foco do estudo recaiu na seguinte questão: As empresas estão usando a tecnologia de business to business (B2B) dentro dos conceitos JIT de relacionamento? O método que caracteriza esta pesquisa é o estudo de caso, sendo este aplicado em uma empresa do ramo eletroeletrônico da cidade de Maringá (PR), utilizando-se para a coleta de dados o uso de questionários junto aos clientes e fornecedores da referida empresa. Os resultados mostram que várias empresas começam a se despontar quanto ao uso dessa tecnologia, e que muitas dessas empresas, apesar das dificuldades em termos de recursos financeiros, estão buscando formas adequadas para implantar ou implementar esta nova forma de relação comercial.
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Hahn, Mattias, and Johanna Lind. "Föreställningar om Lojalitet och Lönsamhet inom Business-to-Business." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-69756.
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Syftet med denna uppsats är att studera hur samband mellan lojalitet och lönsamhet förhåller sig inom Business-to-Business, med utgångspunkt i respondenternas föreställningar av begreppen såväl som sambandet mellan dem.Mer specifikt studeras föreställningarna om sambandet hos företag som verkar gentemot industriella kunder i ett tjänstefierat sammanhang. De erbjuder kunden specialiserade kompetenser där det totala erbjudandet skapas i interaktion med kunden. Resultatet blir en helhetslösning av tjänster med en produkt i botten, anpassad efter kundens behov.Vi finner att sambandet mellan lojalitet och lönsamhet består av olika dimensioner, då vi finner att lojalitet är ett mångfacetterat begrepp såväl i teori som i det studerade sammanhanget, där innebörden av begreppet varierar mellan individ, organisation och bransch. Vi finner att leverantören fokuserar på de dimensioner av lojalitet som är påtagliga och därmed möjliga att verka utefter. Dessa beteenderelaterade dimensioner är även de som leder till lönsamhet.Vi har funnit ett fokus på de dimensioner av lojalitet vilka genom kundens beteende även kommunicerar kundens åsikter och värderingar. Dessa har vi genom vårt empiriska material även kompletterat med ytterligare dimensioner av lojalitet. Vi finner att kundens attityd kan liknas vid ett smörjmedel för lojalitet.Vikten av dessa bryggor blir högre i ett tjänstefierat sammanhang, där produkten och lösningen måste anpassas efter kundens behov. Denna process är beroende av interaktionen mellan kund och leverantör, där vi finner utmaningar med såväl förståelse som kommunikation.Vidare finner vi att det främsta sambandet mellan lojalitet och lönsamhet utgår från kundens långsiktighet. Desto mer komplex och kritisk funktionen är i kundens verksamhet, desto större är behovet av att uppnå en tillfredsställande lösning som uppfyller kundens förväntningar, vilket ofta är förknippat med höga initiala kostnader. Vidare ser vi att service och tjänster är mer lönsamt än försäljning. Därmed blir kunden lönsam när denna långsiktigt stannar hos leverantören och utnyttjar dennes tjänster.Slutligen noterar vi att alla kunder har olika behov samt är förknippade med olika risker och kostnader. Lojala kunder kan vara kostsamma. Därmed kräver en hållbar ekonomisk utveckling för leverantören ett genomtänkt förhållningssätt till sina kunder, utefter såväl lönsamhet som lojalitet.
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Alexandersson, Erik, Andrea Martin, and Jonas Ortman. "Att mäta tjänstekvalité inom B2B." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8793.
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Syftet med denna uppsats är att analysera hur tjänstekvalité inom B2B kan utvärderas samt att analysera om ViewsCapture, en frågeteknik med öppna frågor där respondenten själv kategoriserar sina egna kommentarer, kan tillföra något till befintliga metoder. Vidare avses att koppla samman utvärderingsmetoder med de olika syften företag har för att mäta kvalité.
Uppsatsen byggs upp av en omfattande litteraturstudie om vad tjänster och tjänstekvalité är, samt varför det är viktigt att utvärdera tjänstekvalité inom B2B. De utvärderingsmetoder som beskrivs i uppsatsen är dels attributbaserade och dels händelsebaserade metoder. Empiridelen består av material från Unified Dialogs AB som har utvecklat frågetekniken ViewsCapture som sedan analyseras tillsammans med befintliga metoder.
Undersökningen visar att tjänstekvalité handlar om att infria de förväntningar kunden har på en tjänst. Om kunderna skiljer sig signifikant ifrån varandra faller det sig naturligt att mer kvalitativa och mindre standardiserade metoder bör passa bättre. Det beror på att varje kund är unik och tillvägagångssättet många gånger inte är standardiserat, därför är det svårare att på förhand generalisera kring vad företagets kunder finner problematiskt. Genom användning av ViewsCaptures frågeteknik med öppna frågor skapas förutsättningar för att vidareutveckla de befintliga mätmetoderna i syfte att bättre tjäna företags och forskares syften för mätningen. Detta görs exempelvis genom att inhämtning av djupare information från attributbaserade mätmetoder möjliggörs samt att analys av de öppna svaren från en händelsebaserad metod underlättas.
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Barcius, Matas, Smilla Rosenlind, and Stina Josefson. "Att Förstå Skapande och Bevarande av B2B-Relationer genom Digitala Medier En kvalitativ undersökning om tillit och åtagande i B2B-relationer." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-93730.
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Perérs, Tomas, Fredrik Ryberg, and Martin Svensson. "Positioneringsbeslutsmodellen : För ett litet B2B företag." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2349.
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The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself. With support of theoretical and empirical studies we have created a model for positioning decisions that shows how a company with these criteria can proceed. We have also come to a conclusion about which type of marketing communication channels that are most efficient for a small company in a B2B market. The essay final chapter is based on our own thoughts and ideas, also the material that we collected from our interviews that we have presented in the chapter empirical and theoretical analysis.
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Eggertsson, Matthias. "COUNTRY-OF-ORIGIN AND BRANDING IN A B2B CONTEXT." NSUWorks, 2010. http://nsuworks.nova.edu/hsbe_etd/29.
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This dissertation examines the relative importance of country of manufacturing and country-of-brand versus the functional attributes for industrial products. The study examines country of origin, country-of-brand origin, and how they affect the purchasing team, or what is referred to in this study as the decision-making unit, when purchasing commercial refrigeration compressors.
The literature reveals that the international marketing community has been looking at the country-of-origin and what effect it has on the purchasing decision-making process. Even though the world seems to be becoming smaller, purchasing people may still be valuing the country or brand effect before making final purchasing decisions.
A conjoint analysis experiment was performed with a group of people who have purchased commercial refrigeration compressors in the past 5 years. The QuestionPro web page was used to collect the data from global users, where they were asked to rank the 36 conjoint analysis cards and a questionnaire which was to determine the respondents' demographic characteristics.
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Cerimagic, Lejla, and Sigrid Aronson. "Att mäta kundnöjdhet inom B2B : B2B relationen mellan leverantör & distributör i en tjänstefieringskontext." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176962.
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Title: Measuring customer satisfaction within B2B: The B2B relationship between supplierand distributor in a servitization context. Authors: Sigrid Aronson & Lejla Cerimagic Supervisor: Ramsin Yakob Background: The importance of relationships has increased along with the servitizationprocess of many manufacturers. The servitization leads companies to include several parties in their network. The specific relationship between manufacturer and distributor is found within many of these networks. Such B2B relationships, are crucial yet complex in its nature. However, limited research has been conducted dealing with this topic. Long term relationships are generally important within the B2B context; Thus, it is important to develop and keep these relationships. Consequently, it is important to keep the B2B customer satisfied. By measuring customer satisfaction, the manufacturer obtains an image of their performance in customer satisfaction. Measuring customer satisfaction within the B2B context tends to be a complex subject yet limited research has been done on this topic. Purpose: The purpose of this study is to create an understanding of the relationalconsequences of servitization for customer satisfaction measurement within B2Brelationships. Methodology: The study is based on a case study of an international manufacturer. Thestudy contains several analysis units which consist of worldwide distributors, both internal and external. The study was conducted through a qualitative method with semi-structured interviews and participatory observations at the case company. Conclusion: The research findings indicate that individuals who are directly involved in the B2B relationship, from both customer and manufacturer side, are an important source of information and insight in how the customer satisfaction measure should be designed, conducted and followed up on. The customer contributes to an insight into the needs and expectations which could contribute to the design of the customer satisfaction measure as well as with information about relevant respondents. The person that works closest to the customer has also turned out to play an important role for the design of the measure as well as for the interpretation of its results. The customer satisfaction measure has also shown to be affected by frequency of the measure, follow-up, actions and anonymity (honesty); which is why these measures should be considered when measuring customer satisfaction within the B2B context.Titel: Att mäta kundnöjdhet inom B2B kontexten: B2B relationen mellan leverantör & distributör i en tjänstefieringskontext Författare: Sigrid Aronson & Lejla Cerimagic Handledare: Ramsin Yakob Problematisering: Relationers betydelse har ökat till följd av den tjänstefieringen som sker hos många tillverkningsföretag. I och med tjänstefieringen inkluderar företag allt oftare fler parter i dess nätverk. I dessa nätverk kan man återfinna den specifika relationen mellan leverantör och distributör vilket är en avgörande men komplex B2B- relation där forskningen tycks vara begränsad. Generellt är det viktigt med långsiktiga relationer inom B2B där det är viktigt att arbeta för att utveckla och kvarhålla dessa relationer. Därmed tycks det också vara viktigt att säkerställa att kunden inom B2B kontexten är nöjd. Genom att mäta kundnöjdheten får leverantören därmed ett svar på hur väl de presterar inom kundnöjdhet. Mätning av kundnöjdhet inom B2B kontexten tycks dock vara nedtonad forskningsmässigt och till det hör också att det anses vara ett komplext område. Syfte: Syftet med denna studie är att skapa förståelse för de relationsmässiga konsekvenser som tjänstefieringen medfört i mätning av kundnöjdhet inom B2B relationer. Metod: Denna studie är en enfallsstudie där fallet avser ett internationellt tillverkningsföretag. I studien ingår flertalet analysenheter vilka utgörs av distributörer världen över, både interna och externa. Studien genomförs med en kvalitativ metod och innehåller semistrukturerade intervjuer samt deltagande observationer på fallföretaget. Slutsats: Studiens resultat visar på att de personer som är involverade i B2B relationen från både kundens och leverantörens sida utgör en viktig källa till information och insikt i hur kundnöjdhetsmätningen bör utformas, genomföras samt följas upp. Kunden bidrar till insikt i behov och förväntningar som bidrar till utformningen men även information om relevanta deltagare för mätningen. Den person som arbetar närmast kunden är viktig för mätningens utformning likväl tolkning av dess resultat. Kundnöjdhetsmätningens resultat har även visat sig kunna påverkas av sådant som frekvens, uppföljning och åtgärder samt anonymitet (ärlighet) varför även dessa bör tas i beaktande vid mätning av kundnöjdheten inom B2B kontexten.
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Mohamed, Reda Benaich. "International Marketing Implementation for B2B SME : Case Study: ARTISAMA." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14576.
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Pitt, Christine. "B2B brand engagement in social media: The employee's perspective." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/25061.
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Brand engagement, or the process of how customers and other stakeholders form emotional or rational attachments to brands has garnered considerable attention in the marketing literature in recent years. Brand engagement is important because it is a construct strongly related to brand equity, or in simple terms the "value of the brand". Recently, the nature of brand engagement has also changed significantly because of the advent of social media. Not only do users of these social media share personal information with each other, they also comment on, contribute to, and share opinions on the brands that engage them. While the literature is extensive on brand engagement and social media, most of the emphasis is on customers, rather than other stakeholders such as employees, suppliers, and investors. Moreover, the research focuses almost entirely on consumers, the customers of business-to-consumer firms, rather than on the industrial and organizational customers of business-to-business (B2B) firms or their stakeholders. Only very recently have scholars begun to explore both customer and employee engagement and their effects on firm performance in both the business-to-consumer and business-to-business arenas. The research presented in this dissertation attempts to grow the literature in two ways. First, it focuses on brand engagement in business-to-business firms rather than business-to-consumer; second, it does this by studying a stakeholder group other than customers, namely, employees. Moreover, it does this through the employee lens, rather than the lens of the firm; in other words it explores how employees engage with firms rather than how firms engage with their employees. The study utilizes an exploratory research design focusing on qualitative data. The data consist of job reviews posted by employees of B2B firms on the social medium Glassdoor.com. Glassdoor.com collects company reviews and real salaries from employees of a range of organizations and displays them anonymously, and users are also able to rate their employees on a five-star scale. The firms chosen were based on a ranking study by the research firm Brandwatch, and were split into two groups, namely the 30 top ranked firms, and the 30 bottom ranked firms. These reviews were then analyzed, using Hart's theory of word choice and verbal tone, in DICTION, the content analysis software. The results indicate that there are significant differences between top ranked and bottom ranked firms, and also between top rated and bottom rated firms. Employees of top ranked firms are significantly more optimistic in their reviews, while employees of bottom ranked firms express significantly more certainty, activity and realism. There are no significant differences with regard to commonality. With regard to firm ratings, the employees of highly rated firms are significantly more optimistic, while employees of low rated firms score significantly more on all the other dimensions of word choice and verbal tone. The employees of top ranked firms are significantly less insistent in their reviews but display significantly more embellishment, variety and complexity. Similarly, in the case of firm ratings, highly rated reviews are significantly less insistent, but exhibit significantly more embellishment, variety and complexity. The thesis contributes to academic knowledge in four ways. First, it is the first study to consider brand engagement in the business-to-business environment from an employee perspective. Second, the study contributes by providing a perspective on brand engagement from two sides, namely highly ranked B2B companies and low ranked B2B companies, as well as highly rated B2B companies and low rated B2B companies. It highlights the differences between these two groups with regard to brand engagement. Furthermore, it permits a focus on the differences between employees who rate an employer brand high versus those that rate it low, regardless of how the brand is ranked independently. Stated differently, in a brand engagement context, the study identifies specific dimensions or calculated variables that distinguish high and low rankings and ratings. Third, this is the first study that examines employee brand engagement using Hart's theory of word choice and verbal tone. This means that it employs a robust means of comparing pieces of text, or in this particular case, the text resulting from an employee's review and rating of an employer, as a proxy for employee brand engagement. Fourth, this study is the first to use the DICTION content analysis software to examine employee brand engagement in a business-to-business context. It demonstrates DICTION's ability to operationalize Hart's five dimensions of text, and the calculated variables, as well as confirming DICTION's capacity to handle very large text files. The study also has implications for marketing managers, and for brand executives in the business-to-business arena specifically. First, it enables managers to identify the most important dimensions of brand engagement according to Hart's theory, when employee reviews are posted on social media. When managers are able to discern which dimensions figure prominently in the most highly regarded brands according to employees, they can begin to formulate strategies that might enable them to develop these dimensions in their own environment. Likewise, when they are able to distinguish the dimensions that mark the least highly regarded brands, or the dimensions that occasion negative reviews, they will be able to develop strategies that enable their firms to overcome these effects. Second, the use of data such as that available on Glassdoor will allows managers to compare the nature of their brand engagement to others, such as competitors or firms they wish to benchmark against, and to develop strategies that will enable them to shift their level of brand engagement over time. Third, the results of the study reinforce the notion that brands and human capital are more important and interlinked than most managers acknowledge. The management of these two assets therefore requires more than occasional attention; rather, they should become part of regular organizational brand strategy.
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Strömbäck, Simon. "Utvärdera kundnöjdheten inom B2B : En studie inom sågverksindustrin." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69451.
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I dagens konkurrensutsatta samhälle har företag börjat mäta och redovisa vad sina kunder anser om respektive företag. Det är även något som företag inom business-to-business (B2B) gör med hjälp av att investera i och konstruera verktyg för att kunna mäta kundnöjdhet samt applicera insamlad data på den berörda enheten. Det leder till syftet med studien: att identifiera möjliga attribut som påverkar kundnöjdheten i sågverksindustrin. Studien har använt ett Case-företag inom sågverksföretag och dess existerande B2B-kunder för att kunna skapa en bättre uppfattning över de viktiga delar som påverkar den totala kundnöjdheten. I den teoretiska referensramen ingår ett antal faktorer: varumärke, produktkvalitet, servicekvalitet, värdeskapande, tillförlitlighet och företagets sociala samhällsansvar; vilka samtliga påverkar den totala kundnöjdheten hos B2B-kunder. De ovan nämnda faktorerna har valts ut från redan existerande studier som redovisat goda resultat inom mätningar av kundnöjdhet inom B2B. Resultatet av insamlad data från både Case-företaget och B2B-kunderna visar att samtliga faktorer går att specifikt utforma för att kunna mäta kundupplevelse inom sågverksindustrin. Ett förslag redovisas också på påståenden sågverksföretagen kan använda när de ska fråga sina kunder vad de anser om företaget och deras produkter. De identifierade attributen skulle sedan kunna sammanställas till ett skandinaviskt kundnöjdindex, vilket påvisar den teoretiska relevansen i denna studie då en sammansättning av de valda faktorerna tidigare inte har utförts inom B2B i sågverksindustrin.
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Tsai, I.-Tsung 1970. "A study of firm's behavior in the B2B e-business regime." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/47915.
Full textAbstract:
Thesis (S.M.in Construction Engineering and Management)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2002.Includes bibliographical references (p. 131-132).
The economic essence of Internet-based B2B business has become an ever-important market concern after the dot-com mania collapsed in early 2001. Many theories have been developed to understand this new business pattern. Nevertheless, lots of puzzles remained unsolved. So far, even whether B2B e-business is a temporary phenomenon; or is it just the extension of the old VAN-EDI system is still under debate. This research tries to answer some of the most fundamental questions of why and how companies adopt e-business application by studying the e-business fast mover's behaviors in the following three domains: the initiative for firm to adopt e-business, the business model and strategy developed to leverage Internet-based network system, and the barriers to implementing e-business practice. (1) The initiative for firm to adopt B2B e-business: the improvement of economic efficiency is used to measure firm's incentive in adopting E-business. Internet-based business tends to reduce production and distribution cost; and increases market transparency. It is argued that benefits from lowered cost are offset by buyer's higher bargaining power. Nevertheless, study shows that market power is critical as advanced computation capacity improves firm's ability to detect buyer's behavior, firms with larger market power have access to better quality data and gain substantial edge over smaller competitors. (2) The business models and strategy developed by firms to leverage e-business: Strategies of existing large firms are to pay their suppliers to link to their system in order to leverage the reduced production cost. They can, however, increase revenue by improving IT-based marketing and service quality. Small firm's strategy is to link their system with large firm's interface to gain competitive advantage over rivals. Start-up's strategy has been to reinforcing network externality to gain market share as markups are thin. The new trend for start-ups will be to differentiate their functionability and create new value-added for production firms. (3) The barriers for firms to adopt e-business: In the industry level, major barriers including fragmented market structure, unstandardized product and production process. In the firm level, the major barriers including organization and culture restructuring, interoperability between ebusiness application and with legacy system, lack of qualified personnel and knowledge, and the interoperability with complementary companies.
by I-Tsung Tsai.
S.M.in Construction Engineering and Management
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Persson, Niklas. "Tracing the drivers of B2B brand strength and value /." Lund : Lund Business Press, 2009. http://www.lu.se/o.o.i.s?id=12588&postid=1585665.
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Lögdberg, Arvid, and Oscar Wahlqvist. "Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool." Thesis, Linköpings universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167329.
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Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. There is however a large content saturationonline, this puts pressure on organizations having to increase theirmarketing creativity and finding alternative means to stand outfrom the crowd while at the same time staying within theirmarketing budget. Podcast marketing is a form of content marketingbeing fairly untapped territory and with little research dedicatedtowards it, however being the fastest growing medium it is of highinterest to better understand its marketing potential and how toutilize it. Methodology A qualitative case study with an iterative approach. The empiricalfindings derive from semi structured interviews with five selectedcase companies and a podcast producer. Conclusion Why B2B companies use podcasting as a marketing tool variessomewhat, the five main reasons identified are cost and timeefficiency, active listening, building relationships, branding andemployer branding. Some view podcasting in a strategic sense first,while others seem to use podcasting just as much for their ownenjoyment as they do for strategic purposes. There are challenges inregard to measuring success. However, those challenges do notappear to be very problematic as costs are low. Reaching the rightpeople is more important than reaching the masses. Contribution This study adds to existing research within the field of B2B content marketing by exploring podcasts as a marketing tool.
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Ullberg, Matilda, Alexandra Greus, and Sofia Dollerup. "Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44041.
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Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. Problem: The existing body of knowledge regarding CEM in the B2B setting is limited. However, recent studies have begun to examine the fact that the buying process in B2B does not only concern task related and rational decision-making criteria, but also that emotional consideration plays a part in the buying process. Additionally, during recent years the Office Space Interior Solutions (OSIS) companies have gone through the development from selling simple furniture to offering activity-based environments as well as using a profile as design companies. Purpose: The aim of this thesis is to create an understanding regarding how the phenomena of CEM is implemented within the B2B industry, more specifically Swedish OSIS companies within the regions of Småland and Västra Götaland. Method: Through semi-structured interviews with four case companies that all are operating within the OSIS industry, qualitative data has been collected and analysed through a thematic analysis approach. The answers have later been revised through a conceptual framework that has been identified through a review of existing literature concerning CEM. Result: The findings suggested that OSIS companies do practice all the dimensions identified in the conceptual framework regarding customer experience and experience value. However, implementing the dimensions as a holistic experience design did not seem to be practiced by the companies. Finally, by providing a customer experience, OSIS companies are able to influence the purchase intentions, establish relationships and generate WOM which in turn can attract and retain customers.
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Cherubim, Claudio Luiz. "Business To Business (B2B) service processes: an approach to customer complaint process evaluation towards service excellence." reponame:Repositório Institucional do FGV, 2007. http://hdl.handle.net/10438/5735.
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Previous issue date: 2007-12-05T00:00:00ZTrabalho de Dissertação que identifica as decisões estratégicas relacionadas com a estrutura de gestão de serviços, no contexto de tratamento de reclamações. Os temas de recuperação de serviços e gestão de reclamações são discutidos e são listadas as melhores práticas com o objetivo de prover qualidade de serviço excelente. Este trabalho apresenta uma revisão da literatura sobre gestão de serviços e sua estratégia, e sobre valor aos clientes e sua satisfação. Qualidade de Serviço, Recuperação de Serviço e Gestão de Reclamações são revistos, também para contextualizar o processo de tratamento de reclamações de uma empresa do ramo industrial em ambiente de negócios entre empresas (business to business), cujos dados foram utilizados para construção do modelo de simulação de um processo de tratamento de reclamações. Os resultados desta simulação, junto com o suporte de um questionário sobre tratamento de reclamações, proveram pontos de reflexão e recomendações sobre desenho da estrutura de serviços e de seu desempenho, voltados para a satisfação dos clientes.
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Lomas, Lorraine Marzilli. "Business-to-Business Marketing Perceptions| Customer Knowledge Management and Customer Engagement." Thesis, Walden University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10128788.
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Business-to-business (B2B) marketing involves several components including the marketing management decision-making process and the buying behaviors of the B2B clientele and the end users. Disregarding customer knowledge management (CKM) and inaccurate analysis of data cost companies billions of dollars per year. The objective of this exploratory single-case study was to develop an in-depth analysis of the problem that some marketing managers have limited knowledge of how to use CKM strategies to improve B2B customer engagement. The dynamic capabilities and technological opportunism theories comprised the study’s conceptual framework. Data collection consisted of participant observations, member checking, and semistructured interviews with 4 Dallas-based, managers at various levels of responsibility within a single B2B company. The data analysis entailed using an adaptation of Giorgi’s systematic text condensation and inductive coding techniques of reoccurring themes. The themes that emerged indicated a need to improve marketing strategies. These themes included developing a division wide marketing plan, devising a CKM tool, and initiating organization wide CKM protocols and training. Beneficiaries of this research are marketing managers, marketing practitioners, organizational strategy and policy makers, and students of business administration. Implications for social change include specifying the strategies that business leaders need to improve sustainability.
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Menezes, Aires Manuel Ribeiro. "A relevância de um projecto para os recursos e estratégia de uma empresa." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7601.
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Mestrado em MarketingPerante a alteração dos relacionamentos que uma empresa tem com os seus fornecedores e clientes, o horizonte, contexto e identidade da rede na qual a empresa está encrustada pode sofrer alterações. Através de um estudo de caso singular, procurou-se analisar os impactos numa empresa antes, durante e depois de estar envolvida num projecto de grande dimensão. A análise desses impactos é feita considerando a sua identidade e contexto de rede. Procura-se avaliar também a relevância da marca corporativa neste contexto. Conclui-se que ao nível dos relacionamentos com os fornecedores, devido à singularidade desses relacionamentos e a confluência das suas actividades e recursos, não existiram mudanças substanciais nos mesmos; o mesmo acontece com os relacionamentos com os clientes. No entanto, este projecto permitiu o acesso a quatro novos clientes, maioritariamente na área da embalagem. A identidade da empresa enquanto fornecedor mudou consideravelmente. Relativamente à marca corporativa, é possível interpretar que a marca está associada ao domínio efectivo de certas competências.
Faced with the change of relationships a company has with its suppliers and customers, the horizon, context and identity of the network in which the company is crusted may change. Through a singular case study, we sought to analyze the impacts on a company before, during and after being involved in a large project. The analysis of these impacts is made considering the identity and network context. Also seeks to assess the relevance of the corporate brand in this context. It is concluded that the level of relationships with suppliers, due to the uniqueness of these relationships and the confluence of its activities and resources, there were no substantial changes in them; the same happens with relationships with customers. However, this project enabled access to four new customers, mainly in the field of packaging. The identity of the company as a supplier changed considerably. Regarding the corporate brand, it is possible to interpret that the brand is associated with effective control of certain skills.
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Poulakidas, ANGELA. "The Influence of Perceived Risk on Corporate Reputation in the B2B Market." NSUWorks, 2010. http://nsuworks.nova.edu/hsbe_etd/93.
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This research examined how perceived risk moderated the effect of a corporation's reputation for quality and corporate social responsibility, two attributes whose meanings have been the subject of ongoing interest in the current business-to-business literature. Relationships among the levels of perceived risk (high/low) and strength of CR argument for quality and CSR are hypothesized, and integrated into a Research Model. In order to test and validate the model, the data was collected from a total of 102 commercial and municipal fleet vehicle managers who provided evaluations of biodiesel suppliers with respect to their reputation for quality and corporate social responsibility. The fleet vehicle manager's evaluations (n=102) of biodiesel suppliers were analyzed and empirically tested using structural equation modeling. On a practical level, this research develops insights related to the utilization of CR-attributes in high and low perceived risk contexts. On a theoretical level, previous research (Dowling & Staelin, 1994; Balmer & Greyser, 2006) was extended to demonstrate that industrial buyers also respond to higher levels of perceived risk by relying on different types of available information related to corporate reputation. This study will report on the results of experiments that manipulated the level of perceived risk, one for each attribute (i.e. quality and CSR), in a novel and technically complex purchase decision.
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Pienaar, Nico. "The role relationship benefits have on customer equity in the business-to-business environment." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/41987.
Full textAbstract:
This study aims to extend previous research studies investigating drivers of
customer equity in a business-to-business environment. The study also aims to
address the role of relationship benefits on customer equity in a business-tobusiness
environment beyond psychological, functional and social benefits.
Furthermore the study focuses on the importance of building relationships
influencing customer equity in organisations operating in a business-to-business
environment.
The study is based on two phases. Phase one consisted of face-to-face
interviews with experienced professional individuals from three different
industries. These industries covered financial services, utility services and
property development within a South African demographic. The data gathered
from these interviews was combined with literature to understand the drivers of
customer equity and the role that relationship benefits play on customer equity.
Data was also gathered from a 146 questionnaires and statistically processed.
Significant findings made in the study reflect the importance of customer equity
within business-to-business environments. Further focusing on the importance for
organisations to build long-term relationships with their customers. this will finally
explain the significant impact that relationship benefits have on customer equity
beyond psychological, functional and social benefits for organisations in
business-to-business environments. The study recognises that the individual
customers and the organisation on its own will both benefit from developed
customer equity, highlighting the fact that not one driver of customer equity is
exclusive to the next.
Contributions made for academic purposes include hypothesised variable on
customer equity, with the main aim on relationships. This study will be beneficial
for various departments in organisations that interact with customers and want to
improve their customer relations, specifically organisations operating in a
business-to-business environment.Dissertation (MBA)--University of Pretoria, 2013.
zkgibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Júnior, Domingos Antônio Pereira Creado. "Classificação de modelos de negócio no mundo B2B: um estudo exploratório." Universidade de São Paulo, 2004. http://www.teses.usp.br/teses/disponiveis/18/18140/tde-31072017-113113/.
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O conceito de modelo de negócio pode ser utilizado para descrever e entender empresas. Ele determina que devemos entender um negócio utilizando os serviços que são prestados, as empresas (e seus papéis) envolvidas e a forma de faturamento que o empreendedor terá sobre o serviço. O conceito ganhou muita atenção com a explosão dos portais B2B que surgiram nos últimos anos na internet. Estes portais são empreendimentos que ofertam serviços que intermediam as interações entre as empresas. Com a reorganização da sociedade em redes globais de empresas, tais portais têm diante de si uma grande variedade de serviços a serem prestados, assim tornando a abordagem dos modelos de negócio um elemento fundamental para o entendimento do valor agregado pelos empreendedores do setor B2B. Mas faltam trabalhos de organização e sistematização desses modelos, e os próprios empreendedores brasileiros não vêm demonstrando entendimento sobre eles. Assim, no presente trabalho, serão organizados e sistematizados os conceitos de modelos de negócio, eCommerce e B2B, bem como será feita uma proposta de classificação destes modelos de negócio, de tal forma que pesquisadores e empreendedores possam utilizar este texto como base em seus estudos a respeito desses portais na internet.Business models concept can be used to describe and understand all kind of enterprises. Using this concept one can understand a business by the services been delivered, the enterprises (and their roles) been involved and the invoicing return over the service. This concept became an buzzword during the recently explosion of B2B portals over the internet. These B2B portals are enterprises that offer brokerage services between other enterprises. With the sudden reorganization of society over global net of enterprises, these portals have a huge business opportunity for delivering a wide variety of services, becoming the business model a central element for understanding the aggregated value been proposed by each B2B portal. But there are a poor number of published materials around the organization and classification of these business models and brazilian entrepreneur does not seem to understand these business models. In this work the concept of business models, eCommerce and B2B will be organized and a classification of possible business models will be proposed. The proposed classification could be used by researchers and entrepreneurs as a tool for their studies about these portals over the internet.
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Tuminas, Paulius. "Verslo B2B transakcijų realizavimas panaudojant BTP protokolą." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080716_100515-15941.
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Šio darbo tikslas – sukurti informacine sistema (IS), kuri atvaizduotų B2B transakcijas realizuojant BTP protokolą. IS yra palyginti jauna žinių sritis, jai šiek tiek daugiau nei 50 metų, tačiau be šiuolaikinių IS sunku įsivaizduoti šiandieninę įmonę. Pastaruoju metu IS sparčiai plinta, jos poreikiai vis labiau didėja: vykdomas nuotolinis mokymas, organizuojamas nuotolinis darbas (teledarbas), sparčiai plečiasi elektroninė prekyba, daug dėmesio skiriama medicinai, naujas galimybes žada elektroninės bibliotekos. Šis atliktas darbas apima daugelį paminėtų sričių, nes realizuojami duomenų mainai tarp IS nepriklausomai nuo įmonės dalykinės srities. Daugelyje įmonių duomenys kaupiami duomenų bazėse ar duomenų centruose, todėl norint realizuoti duomen�� mainus tarp IS programuotojams reikia įdėti nemažai pastangų, kad galėtų realizuoti duomenų mainus tarp paskirstytų sistemų ar duomenų bazių, juolab, kad vienos verslo įmonės duomenų gali nepakakti siekiant įgyti konkurencinį pranašumą.
Šiame darbe atliktas duomenų apsikeitimo supaprastinimas, kuris leidžia atlikti duomenų mainus vienus metu tarp neriboto skaičiaus verslo įmonių vienu metu realizuojant visiems žinomą OASIS konsorciumo sukurtą BTP protokolą. Duomenų mainai vykdomi užklausiant verslo dalyvius standartinėmis SQL užklausomis, tokiu būdu šių duomenų prašantiems asmenims galima pateikti duomenis nepriklausomai nuo naudojamos duomenų bazės. Siekiant įgyvendinti sistemos išplečiamumą, duomenys yra pateikiami standartiniu... [toliau žr. visą tekstą]This work aim is to create information systems (IS), which can implement B2B transaction by using the Business Transaction Protocol (BTP). IS has only 50 years history, but without IS we can’t imagine modern business company. Now computers are usable in most leading edge areas and theirs needs and power always grows. We use its in distance learning, organizing distance work (work-net), expeditiously developing electronic business, appointing a lot off attention to modernize medicine, new possibilities for electronic libraries. This work can be used in all mentioned regions implementing data exchange among computers regardless their actions in business. Many companies store data in database or data centers, so if we want to realize exchange data among computer – our programmers have to avail a lot of energy and workforce to realize exchange from remote systems or databases, especially, if some services and data are in different databases. This work can realize data exchange simplification, which executes data exchange from unlimited numbers of business companies. It uses well-known BTP protocol from OASIS consortium to exchange data. All needed data we get from business participants using standard SQL queries. Thus people which are asking for data – in this work we can offer to get data from different databases platforms. To access system in different programming languages, data are implemented into standard SOAP1.1 protocol - where they will be transported in XML document... [to full text]
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Kilpatrick, Brett Alan. "The role relationship benefits have on brand equity in the business to business, services environment." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/30612.
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A review of the literature reveals that companies‟ brands and their management have dominated the marketing of goods and services to consumers but the idea of measuring brand equity has been slow to take hold in business to business (B2B) marketing. On-going relationships between businesses and their industrial customers are receiving renewed interest in marketing and the building of strong customer relationships has been suggested as means of gaining a competitive advantage particularly for service businesses. The importance of benefits recieved through relationships indicates that customer value is not linked to the the product or service received, but is also derived from the benefits recieved from relationships with the organisation. The study seeks to determine the importance relationships have on the brand equity of organisations that operate in a B2B services environment. This is achieved by focusing on the drivers of brand equity in a B2B services environment, consisting of price, product quality, service quality and relationship benefits.The findings offer important insightas to the drivers of brand equity in the B2B services industry. The results indicate that the benefits a buying organisation receives from having a relationship with the organisation providing the service is significant to improving itsbrand equity . The other drivers that significantly influence the brand equity of the orgnsiations providing the service is the quality of the product or service it provides followed by the price.The research involved a two phase approach. Phase one involved face-to-face interviews with five Learning and development professionals from various industries in South Africa, namely Financial Services, Manufacturing, Telecommunications and Retail sectors. The data gathered from the interviews, together with the reviewed literature was used to develop an instrument that was used to measure the importance relationship benefits have on brand equity in the B2B services environment . One hundred and twenty one questionairres were processed. The data was subjected to inferential and multivariate statisical analysis.This research provides both an academic contribution to the relationship marketing field as well as a practical implication for marketing managers within B2B service organisations. The main contribution for academic purposes involves confirmation from hypothesised relationships. This research is of specific value to managers who are responsible for increasing brand equity within their organisations. With a more dedicated focus on improving the benefits the buying organisation receives from the organisation providing the service will allow managers to improve their brand equity.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
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Middleton, Grant. "A framework for continuous compliance monitoring of B2B processes." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28316.
Full textAbstract:
Government regulations and legislation, organizational policies, and customer contracts all stipulate rules that an organization and its internal entities must adhere to. Compliance with said rules is often mandatory, and if compliance is not met, may lead to negative consequences. Continuous compliance monitoring involves collecting data on a continuous basis in order to track the relevant business processes to ensure compliance with government regulations and legislation, organizational polices and customer contacts. This thesis presents a framework for continuous compliance monitoring of business to business (B2B) processes in the context of a publish/subscribe architecture for event-driven business process integration. The framework integrates a streaming event data model with an agent-based surveillance portal to provide continuous support for dynamic exception alerts and performance management reporting. The government regulations and legislation, organizational policies and contracts are represented within the framework by event-condition-action (ECA) policies that can be monitored in terms of the event data collected by the surveillance portal. An eHealth scenario in which organizations collaborate to provide regulated at home care is used to illustrate our approach.
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Breitenstein, Marcus, Helge Fischer, and Jörg Klukas. "Gamification einer B2B-Community – Handlungsempfehlungen für den Einsatz im Personalmanagement zur Beteiligungsförderung." TUDpress, 2018. https://tud.qucosa.de/id/qucosa%3A33654.
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Frei nach dem Aphorismus Edmund Burkes: „Spielen ist dem Menschen innewohnendes Prinzip.“ ist der Spieltrieb im Bewusstsein der Menschen tief verwurzelt. Dieser Umstand birgt im Zeitalter der Digitalisierung Chancen, insbesondere in Unternehmen und Community-Netzwerken, eine verstärkte Partizipation anzuregen. Gamification versucht dieses inhärente Potential von Spielen nutzbringend und gezielt einzusetzen. Dies soll durch den Einsatz von spieltypischen Elementen in einem spielfremden Kontext erreicht werden1. Durch die Spielbarmachung von Tätigkeiten mittels deren spielerischer Gestaltung werden sich positive Motivationseffekte erhofft2. Zu den bekanntesten Spielelementen zählen Punkte, Abzeichen, Ranglisten und Fortschrittsanzeigen. Das vorliegende Paper greift diese Gedanken auf und wirft die Frage auf, wie die Beteiligung von Community-Mitgliedern durch Gamification gefördert werden kann. Ferner werden ein entwickeltes Gamification-Kategoriensystem für eine Business-to-Business (B2B)-Community sowie zentrale Ergebnisse dieser Studie in Form von sieben Handlungsempfehlungen präsentiert. [Aus der Einleitung.]
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Henrich, Kerstin. "Die Behandlung elektronischer B2B-Marktplätze im US-amerikanischen und europäischen Kartellrecht." Berlin Duncker & Humblot, 2006. http://d-nb.info/988867818/04.
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Sjöblom, Ellinor, and Emelie Säw. "Hållbarhetsarbete i bygg- och fastighetsbranschen : Hur kan hållbarhetsarbete skapa konkurrensfördelar? – En jämförande studie mellan business-to-business och business-to-consumer företag." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448579.
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Det är inte bara lagkrav som blir striktare gällande företags hållbarhetsarbete utan även intressenters förväntningar. Business-to-business och business-to-consumer företag har skilda intressenter och således förväntningar som påverkar deras hållbarhetsarbete. Denna kvalitativa fallstudie ämnar till att undersöka hur hållbarhetsarbete kan generera konkurrensfördelar i en jämförande kontext mellan business-to-business och business-to-consumer företag inom bygg- och fastighetsbranschen. Med hjälp av Carrolls CSR-pyramid och Porter och Kramer ́s ramverk för ett strategiskt CSR-arbete har företagens hållbarhetsarbeten analyserats och granskats utifrån ett konkurrensperspektiv. För att belysa företagens differentieringsstrategier har tre differentieringspunkter grundat studien vilka är produkt- och processinnovation, kundlojalitet och långsiktig lönsamhet. Resultatet visar att företagen i likhet med varandra utformar sitt hållbarhetsarbete utifrån ett socialt, ekonomiskt och miljömässigt perspektiv samt att företagen konstruerar sitt hållbarhetsarbete olika utifrån deras skilda intressenters förväntningar. Detta resulterar i att företagen har olika differentieringsstrategier inom hållbarhetsarbetet som hjälper dem generera konkurrensfördelar. Vidare framkommer det i studien att kommersiella kunder ställer högre krav på företagens hållbarhetsarbete i jämförelse med privatkunder, vilket skiljer studiens resultat från den tidigare forskningen.
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St, Clair Donald Philip. "MIXED METHODS STUDY OF FACTORS INFLUENCING BUSINESS TO BUSINESS (B2B) SALES PERFORMANCE: THE ROLE OF DESIGN ATTITUDE." Case Western Reserve University School of Graduate Studies / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=case1522852069581315.
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Shamsedin, Tekieh Razieh Sadat Information Systems Technology & Management Australian School of Business UNSW. "An XML-based framework for electronic business document integration with relational databases." Publisher:University of New South Wales. Information Systems, Technology & Management, 2009. http://handle.unsw.edu.au/1959.4/43695.
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Small and medium enterprises (SMEs) are becoming increasingly engaged in B2B interactions. The ubiquitousness of the Internet and the quasi-reliance on electronic document exchanges with larger trading partners have fostered this move. The main technical challenge that this brings to SMEs is that of business document integration: they need to exchange business documents with heterogeneous document formats and also integrate these documents with internal information systems. Often they can not afford using expensive, customized and proprietary solutions for document exchange and storage. Rather they need cost-effective approaches designed based on open standards and backed with easy-to-use information systems. In this dissertation, we investigate the problem of business document integration for SMEs following a design science methodology. We propose a framework and conceptual architecture for a business document integration system (BDIS). By studying existing business document formats, we recommend using the GS1 XML standard format as the intermediate format for business documents in BDIS. The GS1 standards are widely used in supply chains and logistics globally. We present an architecture for BDIS consisting of two layers: one for the design of internal information system based on relational databases, capable of storing XML business documents, and the other enabling the exchange of heterogeneous business documents at runtime. For the design layer, we leverage existing XML schema conversion approaches, and extend them, to propose a customized and novel approach for converting GS1 XML document schemas into relational schemas. For the runtime layer, we propose wrappers as architectural components for the conversion of various electronic documents formats into the GS1 XML format. We demonstrate our approach through a case study involving a GS1 XML business document. We have implemented a prototype BDIS. We have evaluated and compared it with existing research and commercial tools for XML to relational schema conversion. The results show that it generates operational and simpler relational schemas for GS1 XML documents. In conclusion, the proposed framework enables SMEs to engage effectively in electronic business.