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Books on the topic 'B2B digital marketing strategy'

Author: Grafiati

Published: 3 June 2025

Last updated: 19 July 2025

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1

Bek, Nadezhda. B2B Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is i

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2

Durst, Carolin, ed. B2B Digital Marketing Playbook. Springer Berlin Heidelberg, 2025. https://doi.org/10.1007/978-3-658-45379-4.

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3

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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4

Frick, Tim. Return on engagement: Content, strategy, and design techniques for digital marketing. Focal Press, 2010.

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5

Haig, Matt. The B2B e-commerce handbook: How to transform your business-to-business global marketing strategy. Kogan Page, 2001.

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6

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2023.

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7

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2023.

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8

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2023.

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9

Hall, Simon. B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2020.

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10

Hall, Simon. B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2020.

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11

Hall, Simon. B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2020.

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12

B2B digital marketing. Que, 2012.

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13

Complete B2b Online Marketing. Sybex, 2012.

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14

Marketing & Digital Strategy. Lulu Press, Inc., 2018.

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15

Simmons, Jason W. Marketing Strategy: A Beginner's Guide to B2B Marketing Success. BookBaby, 2017.

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16

Teagues, Marya. B2B Marketing Fundamentals : the Global Mechanics of B2B Marketing Decisions and Their Interdependence: How to Create a B2B Marketing Strategy. Independently Published, 2021.

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17

Daugherty, Terry, Raymond Frost, and Alexa K. Fox. EMarketing: Digital Marketing Strategy. Taylor & Francis Group, 2022.

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18

Daugherty, Terry, Raymond Frost, and Alexa K. Fox. EMarketing: Digital Marketing Strategy. Taylor & Francis Group, 2022.

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19

Daugherty, Terry, Raymond Frost, and Alexa K. Fox. EMarketing: Digital Marketing Strategy. Taylor & Francis Group, 2022.

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20

Digital marketing: Strategy & tactics. Wessex Press, 2021.

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21

Daugherty, Terry, Judy Strauss, Raymond Frost, and Alexa K. Fox. EMarketing: Digital Marketing Strategy. Routledge, 2022.

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22

Daugherty, Terry, Judy Strauss, Raymond Frost, and Alexa K. Fox. EMarketing: Digital Marketing Strategy. Routledge, 2022.

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23

Ultimate Digital Marketing Strategy. Independently Published, 2021.

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24

Digital marketing: Strategy & tactics. Wessex Press, 2019.

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25

Inbound-Marketing Für B2B-Unternehmen: Neukunden Digital Gewinnen. Springer Fachmedien Wiesbaden GmbH, 2023.

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26

Davidian, Zonia. Digital Marketing Importance : Digital Strategy in the Context of Digital Transformation: What Is Digital Marketing Strategy. Independently Published, 2021.

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27

Matott, Christine. Digital Marketing Strategy : Plan an Effective Marketing Strategy in 6 Easy Steps: Launching a Digital Marketing Strategy. Independently Published, 2021.

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28

Brohn, Ed. World of Digital Marketing : Steps to Create an Effective Digital Marketing Strategy: Digital Marketing Strategy for Beginners. Independently Published, 2021.

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29

NA. Digital Marketing Strategy & Hbsp Pkg. Addison Wesley Longman, 2003.

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30

Labrecque, Lauren, and Brooke Reavey. Digital Marketing Foundations and Strategy. Cengage Learning, 2023.

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31

Hernandez, Green. Digital Marketing Strategy: Integrated Online Marketing Techniques. Independently Published, 2022.

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32

Taylor, Heidi. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement. Kogan Page, Limited, 2017.

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33

B2B marketing strategy: Differentiate, develop and deliver lasting customer engagement. 2018.

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34

Kokemuller, Neil. Comprehensive Guide to Digital Marketing Strategy. Independently Published, 2018.

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35

Urban, Glen. Digital Marketing Strategy: Text and Cases. Prentice Hall, 2003.

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36

Urban, Glen. Digital Marketing Strategy: Text and Cases. Prentice Hall, 2003.

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37

Perez, John. Effective Digital Marketing Strategy and Tactics. Independently Published, 2022.

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38

NA. Digital Marketing Strategy & Marktg Pln Pkg. Addison Wesley Longman, 2003.

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39

Multichannel Marketing: Strategy - Design - Digital Technology. Springer Fachmedien Wiesbaden GmbH, 2024.

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40

Digital marketing strategy: Text and cases. Pearson Prentice Hall, 2004.

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41

Digital Marketing: Strategy, Implementation and Practice. Pearson Education, Limited, 2012.

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42

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page, Limited, 2012.

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43

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page, Limited, 2012.

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44

books, sami. Learn Digital Marketing: Learn SEO, SMO, PPC and Digital Marketing Strategy Course. Independently Published, 2020.

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45

Horton, Chuck. Digital Marketing: Tips and Tactics to Build a Successfull Digital Marketing Strategy. Independently Published, 2019.

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46

Kingsnorth, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page, Limited, 2019.

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47

Digital marketing strategy: An integrated approach to online marketing. Kogan Page, 2016.

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48

Kingsnorth, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page, Limited, 2022.

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49

Kingsnorth, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page, 2019.

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50

Kingsnorth, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page, 2019.

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