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Journal articles on the topic 'B2B digital marketing strategy'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Han, Sang Seol. "Effects of B2B Digital Marketing Adoption on Global Digital Marketing Capabilities and Performance: Moderating of Brand Positioning." Korea Association for International Commerce and Information 25, no. 3 (2023): 323–45. http://dx.doi.org/10.15798/kaici.2023.25.3.323.

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Digital technology among corporate environments is rapidly changing. In the recent development of digital technology, global B2B companies are also trying to secure the level of digital marketing capabilities introduced by B2C companies. In this context, this study investigates the relationship between the introduction of digital marketing of global B2B companies on digital marketing capabilities and brand performance. Additionally. In global B2B companies, we want to find out whether there are differences in global brand performance depending on the level of brand positioning strategies. In o

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Syahban, Khofifah Rahmat, and Endy Gunanto Marsasi. "Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program." Jurnal Manajemen Bisnis 11, no. 1 (2024): 01–13. http://dx.doi.org/10.33096/jmb.v11i1.625.

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This study delves into a plantation industry company operating with B2B and B2C marketing but needs more digital marketing expertise. Their production base is situated in Wonosobo Regency, known for supplying raw materials to market leaders, positioning them as market followers. PT. Perkebunan Teh Tambi introduced the "Volka" brand's Tea Artisan program. The primary aim of this research is to formulate the company's digital marketing strategy. Qualitative research methods such as in-depth interviews, direct observations, document collection, and secondary data analysis within the company's mar

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Chygryn, Olena, and Vladyslav Honcharov. "Multichannel digital strategy for b2b brands: adaptation of marketing communications to modern market." Galician economic journal 93, no. 2 (2025): 105–12. https://doi.org/10.33108/galicianvisnyk_tntu2025.02.105.

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Researching the concept of multichannel digital strategy in the B2B segment is important because it allows companies to effectively adapt marketing communications to the rapidly changing digital environment and growing customer expectations. Using an integrated approach to digital channels helps improve interactions' personalization, increase conversions and optimize marketing costs. Adapting to modern market conditions, provides a competitive advantage to B2B companies, helping them retain customers, increase engagement and successfully enter international markets. The article explores the co

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Dr., J. Jose Prabhu. "Importance of Marketing Strategy and B2B Digital Marketing Suggestions and Diversification." Journal of Marketing and Sales Management 4, no. 2 (2020): 54–65. https://doi.org/10.5281/zenodo.4046524.

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Most marketing and also, communications methods are created in an extremely comparable way. A group of qualified marketing planners kick back a table for a couple of weeks, do their research, and then work within a tactical framework, based upon what they believe will certainly have the most impact on customer's goals. These objectives may tell a story, connect the brand's values, or motivate a specific action from their target market, among others. When it involves business-to-business (B2B) marketing, any individual who has been running in the space recognizes it features a specific

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Matthew, Matthew, and Theresia Lavietha Vivrie Lolita. "TikTok and B2B Branding: A Creative Approach to Video Marketing Insights from a Digital Agency Study." Jurnal Ilmu Komunikasi dan Bisnis 9, no. 2 (2024): 147–64. http://dx.doi.org/10.36914/jikb.v9i2.1078.

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The rapid development of technology and severe contention among businesses urge business-to-business (B2B) organizations to address this by presenting company values through short video marketing on innovative social media platforms. This research aims to discover how B2B companies—in this case, a TikTok Indonesia Partner Award for a creative digital marketing agency—build brand awareness through video marketing strategies on TikTok. This study employed a qualitative descriptive method and approach by collecting interview data with the managers responsible for content creation, optimal strateg

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Jain, Chahak. "The Role of E-Commerce in Enhancing B2B Marketing Effectiveness in India: A Secondary Literature-Based Perspective." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04212.

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Abstract: This research paper explores the pivotal role of e-commerce in enhancing B2B (Business-to-Business) marketing effectiveness in India. Through a comprehensive review of secondary literature, the study identifies the major drivers, benefits, challenges, and future implications of e-commerce in B2B contexts. The findings highlight a widespread understanding and adoption of e-commerce tools in Indian B2B sectors. However, obstacles such as digital trust and cybersecurity remain pressing. The research provides recommendations to optimize e-commerce strategies and facilitate digital transf

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Pandey, Neeraj, and Sandesha Shinde. "V-Xpress: B2B marketing in the logistics industry." Emerald Emerging Markets Case Studies 9, no. 1 (2019): 1–23. http://dx.doi.org/10.1108/eemcs-05-2018-0079.

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Learning outcomes The learning objectives of this case study are to understand business-to-business (B2B) marketing in a logistics organization; apply go-to-market (GTM) strategy in the logistics industry; design B2B distribution strategy so as to enhance geographic penetration; and develop digital marketing strategies in the logistics industry. Case Overview/Synopsis V-Xpress is a leading B2B player in the express cargo category in the Indian logistics industry. In March 2017, Sachin Nair, Head of V-Xpress Marketing, was presenting three different GTM strategies to the CEO for the new Assured

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Yaghtin, Shahrzad, Hossein Safarzadeh, and Mehdi Karimi Zand. "Planning a goal-oriented B2B content marketing strategy." Marketing Intelligence & Planning 38, no. 7 (2020): 1007–20. http://dx.doi.org/10.1108/mip-11-2019-0559.

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PurposeThe main objective of this study is identification of the key factors in planning digital content marketing (DCM) strategy in line with the corporate's main marketing objectives in the B2B sector.Design/methodology/approachIn order to identify the different content types and their corresponding marketing goals, content analysis method was served to analyze the content of Instagram pages of 24 top-ranked corporates from three different industries. SPSS version 22 was used to investigate the significant difference levels and the mean ranks of identified content types.FindingsThe findings

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Pingali, Srinivas Rao, and Grishma Shah. "Digital transformation of TSG from a B2B to a B2C company." Emerald Emerging Markets Case Studies 10, no. 4 (2020): 1–21. http://dx.doi.org/10.1108/eemcs-05-2020-0172.

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Learning outcomes The main objective of this marketing strategy case is to understand why and how a firm should evaluate and rework its own business to stay competitive and aligned with external market forces. Case overview/synopsis Technical Solutions Group (TSG), was the India-based technical support division of Quatrro Global Services and focused on providing support to customers of large Original Equipment Manufacturers (OEMs) and software developers around the globe. Because of the increased competition and structural changes at the customer end, the business was facing flattened revenue

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Koldyshev, Maxim. "INDUSTRIAL (B2B) MARKETING OF GLASS COMPANIES: MOBILE APPLICATIONS AS A SALES PROMOTION TOOL." Three Seas Economic Journal 1, no. 3 (2020): 46–52. http://dx.doi.org/10.30525/2661-5150/2020-3-8.

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The purpose of the paper is a qualitative analysis of mobile applications as a sales promotion tool in industrial (B2B) marketing of glass companies. Industrial marketing of the glass industry is poorly studied in terms of digital technology development and integration as well as mobile applications as tools for digital marketing communications. B2B companies’ digitalization is at the initial stage. Methodology. This research builds on the concepts of digital B2B marketing, the digitization capability of B2B companies, customer relationship building, and customer focus. The research methodolog

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Hendrawan, Henky. "Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary." JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) 7, no. 2 (2021): 127–38. http://dx.doi.org/10.31289/jkbm.v7i2.4505.

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The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda

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Hidayati, Syafrina, and Badri Munir Sukoco. "Formulasi Strategi Bisnis Distribusi Tekstil UD. XYZ Menggunakan Model Diamond Strategy." ETNIK: Jurnal Ekonomi dan Teknik 2, no. 1 (2023): 47–53. http://dx.doi.org/10.54543/etnik.v2i1.149.

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UD. XYZ is a business engaged in the distribution of textiles since 1995. UD. XYZ distributes its products to B2B (Business to Business), namely convection manufacturers and B2C, namely end consumers. In 2020 and 2021 UD. XYZ experienced a decrease in revenue and market share due to the impact of the pandemic. This study aims to formulate a textile distribution business strategy that fits UD. XYZ. This study uses an analysis of the five main elements of the diamond strategy from Hambrick & Fredickson. This study uses a qualitative method. Data collection techniques using interviews, observ

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Sahu, Sewant Kumar. "Digital Marketing in India: A Strategic Review and Consumer-Centric Analysis." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04310.

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Abstract The way businesses communicate with each other has been transformed by social media, especially in the business-to-business sector. This academic paper examines the best social media platforms that are relevant to B2B marketing strategies. The research examined how different factors, such as the platform's features, how users interact with it, who the audience is, and some examples of how it is used, affect the popularity of social media channels. These platforms enable businesses to increase their visibility, generate leads, and build professional connections. According to the study,

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Hillary, Karina Nathalia Sihotang, and Hudrasyah Herry. "Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS." International Journal of Current Science Research and Review 06, no. 03 (2023): 1897–908. https://doi.org/10.5281/zenodo.7704246.

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<strong>ABSTRACT: </strong>PT SS is an Indonesian electricity provider that has been in operation for over 25 years. PT SS has a primary client in the utilities industry. In 2018, the government implemented a regulation that decreased the company's revenue. In order to boost revenue, market penetration must be increased. With digital marketing, the objective is to expand the market to non-utility industries.Currently, the internet serves as a medium for discovering information anywhere and for connecting individuals with one another. In addition to this, it can also be utilized for media m

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Patel,, Jay. "Valuable Content Marketing: Strategies for B2B Success." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem33481.

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Conventional promoting strategies, known for their interruptive nature, are losing adequacy in the present computerized scene. Organizations are battling to catch B2B client consideration with meddling techniques like cold pitches and mass publicizing. This examination investigates a strong new methodology: Marketing digital content to businesses. B2B Content Advertising: A Solution to Traditional Marketing Problems B2B digital content marketing is positioned in this study as an inbound marketing strategy. Dissimilar to nosy strategies, inbound showcasing draws in clients by furnishing them wi

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TSYBKO, Nataliia. "MODERN PARTNER MARKETING TOOLS ON THE B2B MARKET." Herald of Khmelnytskyi National University. Economic sciences 322, no. 5 (2023): 157–62. http://dx.doi.org/10.31891/2307-5740-2023-322-5-26.

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The article describes modern tools that will help increase the success of marketing partnerships, based on the experience of leading Ukrainian enterprises in the development and implementation of marketing strategies of partner channels that have already achieved certain results. The key elements of a successful marketing partnerships strategy are covered, from identifying target partners and creating compelling value propositions to training and tracking campaign performance. The main performance indicators and key advantages for the marketing partnerships strategy are defined. Marketing mate

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Hawaldar, Iqbal Thonse, Mithun S. Ullal, Adel Sarea, Rajesha T. Mathukutti, and Nympha Joseph. "The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia." Journal of Open Innovation: Technology, Market, and Complexity 8, no. 1 (2022): 23. http://dx.doi.org/10.3390/joitmc8010023.

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South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer interactions in Indian B2B markets using a vector autoregressive model to systemically analyze the cost and outcome of digital marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simu

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Kosenko, O., M. Luchynskyi, K. Lyalko, Y. Kosenko, and O. Shein. "FORMATION OF MARKETING AND PRICING STRATEGIES FOR MANAGING THE BRAND OF A SMALL ENTERPRISE IN B2B MARKETS." Energy saving. Power engineering. Energy audit., no. 1 (204) (March 10, 2025): 45–54. https://doi.org/10.20998/2313-8890.2025.01.04.

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Abstract. The article is devoted to the analysis and development of marketing strategies for managing the brand of a small enterprise in B2B markets. In today's conditions of fierce competition and digital transformation, the brand is becoming a key asset of the company, which affects its recognition, customer trust and competitiveness. This is especially true for small businesses that have limited resources for promotion, but can effectively use strategic marketing approaches to build a strong brand. The article discusses the features of the functioning of B2B markets and their impact on the

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Weng, YiChun. "The Growth Flywheel of Content Community in B2B Industry: Digital Marketing Strategy and Practice of Lingyishuke." Advances in Economics and Management Research 12, no. 1 (2024): 113. https://doi.org/10.56028/aemr.12.1.113.2024.

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As a leading B2B enterprise in China, Lingyishuke has demonstrated excellent practices and strategies in the field of digital marketing. Facing the unique challenges of B2B industry, such as large-scale transactions, long decision-making cycle, high customer acquisition cost and insufficient clue maintenance, Lingyishuke has effectively improved customer conversion rate and brand influence by building a content community marketing system. The core of its strategy lies in the deep integration of the marketing system of "people's goods yard", which maximizes the marketing effect by accurately po

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Fahlevi, Arif, and Mohammad Toha. "Proposed Marketing Strategy To Increase Brand Recognition In B2B Business (Case Study At PT Prima Sambara Persada)." Journal Integration of Management Studies 3, no. 2 (2025): 227–40. https://doi.org/10.58229/jims.v3i2.344.

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The fast growth of the FMCG industry in Indonesia has opened up new markets for B2B raw material suppliers like PT Prima Sambara Persada (PT PSP), a spice supplier in Jakarta. Despite operating well and having important certifications, PT PSP faces problems with being well-known in the B2B food manufacturing industry. This paper suggests a marketing approach to raise the company’s brand awareness by studying internal and external conditions. A qualitative research method combines Segmenting, Targeting, and Positioning (STP), the expanded marketing mix (7Ps), and PESTEL analysis. The fuzzy anal

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Svetlik, Jaroslav, and Igor Lastuvka. "B2B Communication Strategy: Introducing a New Multifunctional Application for the Waste Management Industry." Marketing and Management of Innovations 13, no. 3 (2022): 159–71. http://dx.doi.org/10.21272/mmi.2022.3-14.

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This empirical study aims to present a real case study in the form of drafting an effective communication strategy to implement the new digital waste management application, SOWA, for B2B customers. In the Czech Republic (and elsewhere) businesses still do not accept that if they do not start working systematically with their waste, they will not have anything to produce in the future. They will not have space for their production and priority business areas. Moreover, in the rules of the new green policy, this area would become more expensive soon. However, the management of companies does no

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Jiang, Zekun. "Innovative Marketing Strategies Analysis of Alibaba." Advances in Economics, Management and Political Sciences 96, no. 1 (2024): 41–46. http://dx.doi.org/10.54254/2754-1169/96/2024mur0092.

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In the context of a globalized economy, the rapid development of cross-border e-commerce offers businesses unprecedented opportunities for market expansion. However, this expansion process requires enterprises to effectively promote their products and services to attract international buyers and build enough trust to ensure the security and reliability of transactions. As one of the world's largest B2B e-commerce platforms, Alibaba has successfully addressed these challenges through its unique business model and strategy, facilitating global trade. Through a case study, this paper examines the

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Afaf, Naufal, Neneng Nurlaela Arief, and Iwan Setiawan. "Digital Marketing Strategy Formulation For Distributor-Based Company Using Digital Customer Journey Approach (Study Case: PT Barca Trios Chemindo)." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 3 (2024): 4398–407. http://dx.doi.org/10.31539/costing.v7i3.9074.

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The research objectives is to identify critical touchpoint (s) of digital customer journey in PT BTC marketplace channel strategy, to discover the result of current PT BTC digital customer journey feedback, to give recommendation in digital marketing strategy to improve PT BTC digital customer journey, and to give supporting strategy to enhance PT. In this research, data collection methods will be using qualitative data from Primary Data and Secondary Data. This research found 5 critical touchpoints of digital customer journey in PT BTC marketplace channel strategy, like Awareness, Appeal, Ask

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Rosdiana, Rosdiana, Rhian Indradewa, Edi Hamdi, and Ketut Sunaryanto. "Marketing Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe." Studi Ilmu Manajemen dan Organisasi 6, no. 1 (2025): 95–110. https://doi.org/10.35912/simo.v6i1.3595.

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Purpose: This study aims to analyze the marketing strategies and operational practices of LogisMe, a logistics company focused on material handling. It explores the use of the B2B model, NICE marketing mix, and Porter’s Generic Strategy for market differentiation. Additionally, the research examines customer relationship management, relationship marketing, digital marketing, and employee expertise in enhancing sales effectiveness. Methodology/approach: This research employs a qualitative approach, gathering data from LogisMe’s internal documents, marketing strategies, and operational plans. A

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Hafiz, Reaz, Nafiees Ahamed, Arnob George Corraya, and Ahmed Alif Al Kavi. "THE RISE OF B2B INFLUENCERS: EXPLORING THE NEW HORIZON OF MARKETING." International Journal of Professional Business Review 9, no. 4 (2024): e04538. http://dx.doi.org/10.26668/businessreview/2024.v9i4.4538.

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Objective: The objective of the research is to get in-depth knowledge regarding digital influencers in the field of B2B market place and explore different ways to develop synergies through bridging between influencers and business organizations in B2B sector. Method: For attaining the objective we have adopted qualitative approach. Here the total research work is exploratory in nature. We have explored popular B2B influencers of different social media platforms from Bangladesh, India, Pakistan, USA, China and anylze their contribution towards the growth of different B2B sectors. Results and Di

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Barsukova, Maria V., and Svetlana A. Romanycheva. "Perception of Cybersecurity in the B2C Segment of the Russian Market: Problems and Solutions in the Context of the Marketing Strategy." Economic Strategies 144, no. 5 (2021): 134–42. http://dx.doi.org/10.33917/es-5.179.2021.134-142.

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Russian cybersecurity market shows insignificant positive growth rates due to development of the B2B segment: launch of individual projects in the sphere of digitalization at the federal level, as well as adoption of security systems to deflect cyber attacks and proactively identify threats from major market players. At the same time, the B2C segment is really inferior to B2B. This is primarily attributable to the fact that ordinary consumers do not realize the need to protect digital data. The present paper will consider the main parameters of the macroenvironment, competitive saturation and

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Buratti, Nicoletta, Francesco Parola, and Giovanni Satta. "Insights on the adoption of social media marketing in B2B services." TQM Journal 30, no. 5 (2018): 490–529. http://dx.doi.org/10.1108/tqm-11-2017-0136.

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Purpose The purpose of this paper is to review extant literature on social media marketing (SMM) in B2B service markets, by scrutinizing and categorizing potential benefits for firms. The study, in particular, empirically investigates the adoption of social media (SM) tools by firms operating in two conservative B2B service industries. Design/methodology/approach A systematic literature review is carried out driving to a deeper understanding of the current state of knowledge on SM in B2B services. Leading peer-review international journals are scrutinized performing ad-hoc queries on the Scopu

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Okke, Siti Shoofiyani, Fajarindra Belgiawan Prawira, Hariyanto Hadi, Ketut Agung Enriko I, Candra Sulyani Agnesia, and Larasati Niken. "Proposed Marketing Strategy to Increase Digital Smart Poultry Market Readiness in West Java." International Journal of Current Science Research and Review 05, no. 08 (2022): 2867–80. https://doi.org/10.5281/zenodo.6954235.

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<strong>ABSTRACT:</strong> Coronavirus diseases (COVID-19) have been impacted to the decrease in poultry product demand in Indonesia which leads to cause oversupply and declining in this industry margin. As one of the companies that promote digital transformation in Indonesia, Indonesian ICT company develops a new subsector in its digital agricultural platform to solve the problem. This company created Minimum Viable Product (MVP) to develop its current digital platform in subsector poultry (digital smart poultry). It consisted of several features such as funding, partnership, and B2B/B2C mark

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Bonnin, Gaël, and Mauricio Rodriguez Alfonso. "The narrative strategies of B2B technology brands." Journal of Business & Industrial Marketing 34, no. 7 (2019): 1448–58. http://dx.doi.org/10.1108/jbim-03-2019-0112.

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Purpose With the rise of digital media and content marketing, business-to-business (B2B) technology firms increasingly use narratives in their marketing strategy. If research has studied the impact of narrative on audiences, the structuration of the narrative strategies is still an overlooked area. The purpose of this paper is to understand the structuration of narrative strategies. Design/methodology/approach Authors studied the cases of narratives on the Internet of Things produced by two leading technology firms, IBM and Cisco, between 2012 and 2016. Material includes advertising campaigns,

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Gene Day, Daniel, and Savannah Wei Shi. "Automated and Scalable: Account-Based B2B Marketing for Startup Companies." Journal of Business Theory and Practice 8, no. 2 (2020): p16. http://dx.doi.org/10.22158/jbtp.v8n2p16.

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Advances in digital marketing strategy have opened the floodgates for forward-thinking marketers to rewrite how modern business-to-business marketing is done from a strategic and tactical aspect. This paper discusses a fundamental shift that has been pervading the business-to-business marketing space, i.e., the adoption of Account-Based Marketing (ABM). ABM bridges the gap between marketing to an individual and marketing to the broader organization in an automated and scalable fashion. Specifically, we aim to provide a practical guide regarding some best ABM practices for startup companies. St

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R, DR PANKAJAKSHI, and Ajay Ajay. "Evaluating the Strategic Impact of Social Media Marketing on Brand Image Enhancement in the Logistics Sector." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 07 (2025): 1–9. https://doi.org/10.55041/ijsrem51551.

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This study examines how consistent and targeted social media communication enhances brand credibility and customer trust in the logistics industry. As digital transformation reshapes stakeholder engagement, logistics firms increasingly rely on platforms like LinkedIn, Twitter, and Facebook to strengthen their brand image. The research explores the alignment between social media strategies and long-term branding objectives, analyzing content consistency, audience engagement, and trust-building mechanisms. Findings indicate that firms adopting structured, value-driven social media campaigns achi

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Humeniuk, Alla. "DIGITAL MARKETING AS A PRIORITY DIRECTION OF BUSINESS DEVELOPMENT." Economies' Horizons, no. 4(29) (October 30, 2024): 48–55. https://doi.org/10.31499/2616-5236.4(29).2024.314335.

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The purpose of the article is to study the potential of digital marketing and the possibilities of its use in the conditions of modern challenges. It has been proven that the development of high technologies and digitalization processes have changed approaches to business organization and the existing challenges have stimulated the growth of business activity in the online sphere. The differences in the use of B2B and B2C digital marketing are analyzed and how new technologies affect digital marketing is presented. The expediency of using marketing tools with the use of interactive space has b

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Araujo, Cristiane Gontijo, and Juliana Maria Magalhães Christino. "O Impacto do Inbound Marketing na conversão de leads em oportunidades de vendas em um funil B2B ao longo do tempo." Prisma.com, no. 49 (2023): 24–43. http://dx.doi.org/10.21747/16463153/49a3.

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This study aimed to prove if the practice of Inbound Marketing, anchored in the Digital Content Marketing strategy and its respective online media campaigns, influenced the stage change from a qualified lead to a sales opportunity in a B2B funnel over time. The data comprised the period between March 2018 and February 2020 and were analyzed using Cox Regression, as it is a suitable method for explaining the influence of independent variables on the occurrence of an event over time. Each conversion type was analyzed as an independent variable, considering top, middle, and bottom of funnel conte

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Iary, Aanisa, and Anggun Pesona Intan Puspita. "Strategi Komunikasi Pemasaran Terintegrasi PT XYZ Tbk. Tahun 2023-2026." Journal of Emerging Business Management and Entrepreneurship Studies 3, no. 1 (2023): 47–66. http://dx.doi.org/10.34149/jebmes.v3i1.79.

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PT XYZ Tbk. is a company that operates in the automotive industry as a company that manufactures fasteners for the B2B market. In recent years, in Indonesia and globally, many phenomena have emerged and been created to increase binder product sales. However, during the last six years, PT XYZ Tbk. has not achieved its sales target even though the automotive sales trend is increasing or stable. Based on interviews, observations, and literature studies that have been conducted, it was found that competitors are more aggressive in communicating their brands and are better known. As a result, the c

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Yermoshenko, Mykola, and Andriy Matviets. "CLASSIFICATION OF TOOLS FOR DIGITAL PROMOTION OF GOODS AND SERVICES ON THE B2B MARKET." Actual Problems of Economics 1, no. 275 (2024): 144–52. http://dx.doi.org/10.32752/1993-6788-2024-1-275-144-152.

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Digitalization is actively developing and being implemented both in our everyday life and in the field of business. Modern progressive technologies offer a variety of tools and approaches that make it possible not only to increase the promotion of the company's products, but also to guarantee unique competitive advantages over the main competitors. In the article, we provide information about the tools and their components, as well as the functions that make up the enterprise's marketing activity as a whole. After all, the various means offered by digitalization and used in marketing collectiv

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Rahma, Hayyina, and Nanik Hariyana. "Penggunaan Digital Marketing terhadap Peningkatan Brand Awareness PT Produk Zilla Akademi Indonesia." Jurnal Pengabdian kepada Masyarakat Nusantara 4, no. 3 (2023): 1821–28. http://dx.doi.org/10.55338/jpkmn.v4i3.1211.

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The utilization of digital marketing has become a crucial strategy for expanding reach and building brand awareness. This research employed a qualitative descriptive research method with a case study. The research findings indicate that B2B collaborations significantly contribute to increasing brand awareness by enabling the company to expand its brand reach, build trust, and attract new audiences. The role of mentors, such as Yoel Sumitro has also proven effective in boosting brand awareness through the association with their own reputation and authority. In addition, the use of Instagram soc

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Spilotro, Claudia, Giustina Secundo, Pasquale Del Vecchio, and Vincenzo Barbieri. "How LinkedIn can boost SMEs’ Digital Marketing Strategies on International Markets: A Case Study of an Apulian Tech-Intensive company." European Conference on Knowledge Management 24, no. 2 (2023): 1255–62. http://dx.doi.org/10.34190/eckm.24.2.1457.

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The use of digital marketing tools, especially social media, could support small and medium-sized enterprises (SMEs) achieving a sustainable competitive advantage. Business-to-business (B2B) SMEs have discovered the potential of social media in identifying new business opportunities and building quality business contacts especially in international settings. LinkedIn, in particular, seems to be a valuable tool for lead generation and networking, thanks to knowledge and insights coming from structured and unstructured data. Despite the growing interest in adopting LinkedIn for marketing purpose

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Ayudya, Reffinda Melati, and . Indrawati. "Analysis of Key Indicators for Reach, Act, Convert, and Engage (RACE) in Social Media Platforms for B2B Companies in Indonesia Using the AHP Method." International Journal of Current Science Research and Review 07, no. 08 (2024): 6592–99. https://doi.org/10.5281/zenodo.13340637.

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Abstract : B2B marketing involves the sale of products or services between companies, utilizing strategies at the corporate level. In this context, information plays a critical role and has evolved to adapt to modern times. Digital Marketing Communication leverages the latest technology to deliver integrated, efficient, and measurable communication, aiming to build strong relationships with customers. This study aims to analyze and provide recommendations for social media marketing strategies within a B2B company, focusing on selecting the most suitable social media platform for digital market

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Angelita Nugraini, Rosaria, and Kustini. "Optimalisasi Strategi Digital Marketing PT Vascomm Solusi Teknologi B2B di era Digital." PADMA 4, no. 1 (2024): 199–211. http://dx.doi.org/10.56689/padma.v4i1.1380.

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PT Vascomm Solusi Teknologi, perusahaan yang bergerak di bidang layanan IT dan software di Kecamatan Waru, Kabupaten Sidoarjo, menghadapi permasalahan dalam memaksimalkan pemasaran produknya. Hal ini dikarenakan fokus perusahaan pada penjualan B2B dan proyek, sehingga branding produk belum optimal. Ditambah lagi, kurangnya pemanfaatan media sosial untuk branding produk baru. Penelitian ini bertujuan untuk membantu PT Vascomm Solusi Teknologi dalam meningkatkan branding produk melalui pemasaran digital. Metode yang digunakan adalah studi lapangan, diskusi, dan wawancara dengan pendekatan kualit

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Angelita Nugraini, Rosaria, and Kustini. "Optimalisasi Strategi Digital Marketing PT Vascomm Solusi Teknologi B2B di era Digital." PADMA 4, no. 1 (2024): 199–211. https://doi.org/10.56689/padma.v4i1.1340.

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PT Vascomm Solusi Teknologi, perusahaan yang bergerak di bidang layanan IT dan software di Kecamatan Waru, Kabupaten Sidoarjo, menghadapi permasalahan dalam memaksimalkan pemasaran produknya. Hal ini dikarenakan fokus perusahaan pada penjualan B2B dan proyek, sehingga branding produk belum optimal. Ditambah lagi, kurangnya pemanfaatan media sosial untuk branding produk baru. Penelitian ini bertujuan untuk membantu PT Vascomm Solusi Teknologi dalam meningkatkan branding produk melalui pemasaran digital. Metode yang digunakan adalah studi lapangan, diskusi, dan wawancara dengan pendekatan kualit

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Vieira, Valter Afonso, Marcos Inácio Severo de Almeida, Raj Agnihotri, Nôga Simões De Arruda Corrêa da Silva, and S. Arunachalam. "In pursuit of an effective B2B digital marketing strategy in an emerging market." Journal of the Academy of Marketing Science 47, no. 6 (2019): 1085–108. http://dx.doi.org/10.1007/s11747-019-00687-1.

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Muhammad Iqbal Alim El Hakim and Imelda Dian Rahmawati. "DEVELOPMENT OF B2B MARKETING STRATEGY AND SWOT ANALYSIS IN SUPPORTING SDGS." Journal of Economic and Economic Policy 2, no. 3 (2025): 143–74. https://doi.org/10.61796/ijecep.v2i3.64.

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Objective: This research aims to develop an effective business-to-business (B2B) marketing strategy for the company Sartika Ratu, which is engaged in the Hajj and Umrah equipment industry. In facing the challenges of declining revenue and market share. Method: This study used a mixed method approach with a Sequential Exploratory model to gain an in-depth understanding of the internal and external factors that influence the company's marketing strategy. Data were collected through semi-structured interviews and observations, then analyzed using SWOT analysis involving IFE and EFE matrices. Resu

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Yadav, Shiv Shankar Kumar, and Sanjeev Bansal. "The B2B digital marketing practice - towards an exploration of the 'hidden'." International Journal of Management Practice 14, no. 4 (2021): 391. http://dx.doi.org/10.1504/ijmp.2021.116585.

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Bansal, Sanjeev, and Shiv Shankar Kumar Yadav. "The B2B digital marketing practice - towards an exploration of the 'hidden'." International Journal of Management Practice 14, no. 4 (2021): 391. http://dx.doi.org/10.1504/ijmp.2021.10037846.

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Alamäki, Ari, and Pentti Korpela. "Digital transformation and value-based selling activities: seller and buyer perspectives." Baltic Journal of Management 16, no. 2 (2021): 298–317. http://dx.doi.org/10.1108/bjm-08-2020-0304.

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PurposeThis study aimed to examine the digital transformation of business-to-business (B2B) sales and its effects on the management of value-based selling.Design/methodology/approachThe study adopted a qualitative interview research design. A total of two participant groups—one consisting of sales management professionals and the other consisting of buyers—were created to conduct abductive data analysis to gain a new understanding of B2B sales management.FindingsAs a result of the digital transformation of sales, companies are shifting B2B sales towards value-based selling using a more proacti

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Jaswita, Derizka, and Aulia Dewintasari. "Transformasi Strategi Pemasaran Digital Di Era AI : Tinjauan Literatur Atas Inovasi Teknologi Dalam E-Commerce B2B Di Indonesia." Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan 6, no. 3 (2025): 9. https://doi.org/10.53697/emak.v6i3.2557.

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Transformasi digital dalam pemasaran Business-to-Business (B2B) di Indonesia mengalami percepatan pesat seiring dengan kemajuan teknologi dan pemanfaatan kecerdasan buatan (AI). Studi ini bertujuan untuk mengkaji tren inovasi teknologi dan dampak AI terhadap strategi pemasaran digital dalam ekosistem e-commerce B2B di Indonesia. Melalui metode studi literatur, penelitian ini mengidentifikasi bahwa AI berperan krusial dalam meningkatkan efisiensi operasional, efektivitas kampanye pemasaran, serta membangun hubungan pelanggan yang lebih personal dan berkelanjutan. Teknologi seperti machine learn

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ГРИГОРЯН, В. В. "ФАКТОРЫ, ВЛИЯЮЩИЕ НА УДОВЛЕТВОРЕННОСТЬ И ЛОЯЛЬНОСТЬ КЛИЕНТОВ В B2B СЕГМЕНТЕ ПРОДАЖ". Экономика и предпринимательство, № 11(172) (12 жовтня 2024): 744–53. http://dx.doi.org/10.34925/eip.2024.172.11.130.

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Данное исследование направлено на анализ факторов, влияющих на удовлетворенность и лояльность клиентов в сегменте B2B, а также на изучение роли маркетинга в повышении лояльности клиентов B2B. В исследовании использован комплексный обзор литературы и концептуальный анализ существующих теоретических основ. Основные выводы показывают, что лояльность в сегменте B2B это многомерная конструкция, на которую влияют качество продукта, профессионализм персонала, выполнение обязательств и возможности создания ценности. Исследование выявляет сдвиг парадигмы от транзакционных подходов к стратегическому пар

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Novolodskaya, Galina. "New Forms of Activities of Tourist Enterprises in the Context of a Pandemic." Bulletin of Baikal State University 32, no. 1 (2022): 16–28. http://dx.doi.org/10.17150/2500-2759.2022.32(1).16-28.

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There is growing interest in the «survival» of tourist enterprises in the conditions of a pandemic. Not only small and medium-sized businesses in the field of tourism around the world are being closed, but also the large ones. The main purpose of the study was to examine the recovery of global and domestic tourism sector to pre-pandemic levels. We employed the method of analysis and synthesis. During the study, we considered the issues of adjusting the activities of tourist business taking into account the active use of the online environment and its new features in both B2B, B2C, and B2G. As

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Prayoga, Billy, Detya Wiryany, and Maudy Rizkiana Poedjadi. "Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions." Journal of Business and Management Studies 5, no. 4 (2023): 110–15. http://dx.doi.org/10.32996/jbms.2023.5.4.11.

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Digital marketing is one of the marketing activity that is currently changing. Social Media Marketing (SMM) is a form of digital marketing favored by marketers, one of which is a marketer from college X. Transformation carried out by marketers solely did not just go with the flow but as a result of the emergence of the Covid-19 Pandemic in 2019. Through the mixed methods research method, the researcher aims to analyze changes in marketing activities from tertiary institution X in increasing brand awareness which aims to encourage consumer buying intentions. Sampling was carried out in two stag

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Djudjur Luciana Radjagukguk and Hajid Arrafi. "Marketing Communication Strategy of PT. Cyber Edu Inkor in Promoting Cyber Learning Programs." IJESS International Journal of Education and Social Science 3, no. 1 (2022): 43–48. http://dx.doi.org/10.56371/ijess.v3i1.75.

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The technology market is getting more advanced from time to time, especially in the world of education, which is known as cyber education or Cyber Learning. One of them is PT. Cyber Edu Inkor is a service or product company that runs cyber education programs for the advancement of education, because there are still people in Indonesia who have not received education evenly. The presence of PT. Cyber Edu Inkor himself explained that there are many ways to make digital-based learning so that it can be accessed by the wider community, using one of the technologies. The purpose of this study

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