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Books on the topic 'B2B Marketing Strategy'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Haig, Matt. The B2B e-commerce handbook: How to transform your business-to-business global marketing strategy. Kogan Page, 2001.

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2

Bek, Nadezhda. B2B Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is i

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3

Sarin, Sharad. Strategic brand management for B2B markets: A road map for organizational transformation. Response Books, 2010.

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4

Simmons, Jason W. Marketing Strategy: A Beginner's Guide to B2B Marketing Success. BookBaby, 2017.

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5

Teagues, Marya. B2B Marketing Fundamentals : the Global Mechanics of B2B Marketing Decisions and Their Interdependence: How to Create a B2B Marketing Strategy. Independently Published, 2021.

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6

Taylor, Heidi. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement. Kogan Page, Limited, 2017.

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7

B2B marketing strategy: Differentiate, develop and deliver lasting customer engagement. 2018.

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8

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2023.

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9

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2023.

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10

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2023.

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11

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page, Limited, 2012.

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12

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page, Limited, 2012.

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13

Boring2Brave: The 'bravery-As-a-strategy' Mindset That's Transforming B2B Marketing. Practical Inspiration Publishing, 2021.

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14

UNDERSTANDING MARKET STRATEGY : Skills and Insights Needed for Successful B2B Marketing: Dumex Business Consulting. Independently Published, 2021.

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15

Hall, Simon. B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2020.

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16

Hall, Simon. B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2020.

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17

Hall, Simon. B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Kogan Page, Limited, 2020.

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18

Total relationship marketing: Marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society. 3rd ed. Butterworth-Heinemann, 2008.

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19

Romano, Matteo, and Hassan Elfadul. LinkedIn for Business - the 15% Conversion Rate Marketing and Lead Generation Strategy for B2B Sales : WARNING: If You Think LinkedIn Doesn't Work , This Book Is for You! Independently Published, 2020.

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20

Mörk, Olaf. Situative Content-Marketing-Strategie: Erfolgsformel Für B2B und B2C - Strategie, Umsetzung, Praxisbeispiele. Springer Fachmedien Wiesbaden GmbH, 2021.

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21

Purle, Enrico, Mahmut Arica, Henning Hummels, and Sabine Korte. B2B-Marketing und Vertrieb: Strategie - Instrumente - Umsetzung. Springer Fachmedien Wiesbaden GmbH, 2022.

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22

Cheshire, Casey. Marketing Automation Unleashed: The Strategic Path for B2B Growth. Advantage Media Group, 2020.

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23

Hilker, Claudia. Content Marketing in der Praxis: Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen. Springer Gabler, 2017.

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24

Hilker, Claudia. Content Marketing in der Praxis: Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele Für B2B- und B2C-Unternehmen. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2017.

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25

Sarin, Sharad. Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation. SAGE Publications India Pvt, Ltd., 2015.

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26

Sarin, Sharad. Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation. SAGE Publications India Pvt, Ltd., 2013.

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27

Padovesi, Luigi. Online Marketing: Guida Alle Strategie Di Vendita Online con Web Marketing, SEO Google e Copywriting Persuasivo per Ottenere Clienti B2B e B2C Su Internet Senza Facebook, Instagram e Social Media. Independently Published, 2019.

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28

Salerno, Massimiliano. LinkedIn Marketing Business: Guida Pratica Come Creare Su LinkedIn Nel 2021 un Profilo Perfetto, una Strategia Di Content Marketing e Social Selling Efficace per Conquistare Nuovi Clienti B2B e B2C. Independently Published, 2021.

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29

Salerno, Massimiliano. LinkedIn Marketing Business: Guida Pratica Come Creare Su LinkedIn Nel 2021 un Profilo Perfetto, una Strategia Di Content Marketing e Social Selling Efficace per Conquistare Nuovi Clienti B2B e B2C Online. Independently Published, 2021.

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30

Padovesi, Luigi. Social Media Marketing: Guida Alle Strategie Di Vendita per Online Marketing Su Facebook, Instagram e LinkedIn per Promuovere Senza Imparare SEO e Google e Acquisire Clienti B2B e B2C Su Internet. Independently Published, 2018.

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31

Padovesi, Luigi. Social Media Marketing: Guida Alle Strategie Di Vendita per Online Marketing Su Facebook, Instagram e Quora per Promuovere Senza Imparare SEO e Google e Acquisire Clienti B2B e B2C Su Internet. Independently Published, 2018.

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32

Chabowski, Brian R., and G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Edited by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

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How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test strategic resource allocations as investments in future opportunities, (2) examine the influences of strategic resources on strategic assets, and (3) study the effects of strategic assets on performance. The model incorporates data from a 12-year period to examine the lagged effects over a “strategic” length period. The results show that the resources that affect assets include business-to-customer (B2C) marketing

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33

Götting, Philipp. Anbieterloyalität: Strategie und Instrument zur Gewinnung von Kunden und Kundenloyalität - theoretische Diskussion und empirische Befunde im B2C Marketing. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2008.

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34

LinkedIn Marketing e Lead Generation per il Business - la Strategia Di Marketing B2B con un Tasso Di Conversione Del 15% : NOTA: Se Pensi LinkedIn Non Funziona Allora Questo Libro Fa per Te! Independently Published, 2020.

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35

Padovesi, Luigi. Instagram Marketing: Vendere e Acquisire Clienti B2c Online Su Internet per Funnel Di Vendita e Conversione, Strategia Di Marketing e Automazione Dei Social Network con Influencer e Follower. Independently Published, 2018.

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