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Books on the topic 'B2B marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 October 2023

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1

Seebacher, Uwe G., ed. B2B Marketing. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54292-4.

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2

Bek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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Abstract:

B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks. For students, postgraduates of universities, researchers and teachers.

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3

Seebacher, Uwe G. B2B-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30971-8.

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4

Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31651-8.

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5

B2B digital marketing. Indianapolis, Ind., USA: Que, 2012.

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6

Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. B2B-Marketing und Vertrieb. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7.

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7

W, Speh Thomas, ed. Business marketing management: B2B. Mason, OH: South-Western Cengage Learning, 2010.

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8

Schulkind, Andrew. Marketing for Small B2B Businesses. Berkeley, CA: Apress, 2022. http://dx.doi.org/10.1007/978-1-4842-8741-5.

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9

Dach, Christian. Inbound-Marketing für B2B-Unternehmen. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-42262-2.

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10

Kreutzer, Ralf T., Andrea Rumler, and Benjamin Wille-Baumkauff. B2B-Online-Marketing und Social Media. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-04695-8.

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11

Lippold, Dirk. Neue Perspektiven für das B2B-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26360-7.

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12

Kreutzer, Ralf T., Andrea Rumler, and Benjamin Wille-Baumkauff. B2B-Online-Marketing und Social Media. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27675-1.

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13

Verfasser, Schmid Michael 1965, ed. B2B-Markenmanagement: Konzepte - Methoden - Fallbeispiele. München: Vahlen, 2005.

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14

Joseph, Rydholm, and Quirk's Marketing Research Review, eds. Quirk's case studies in marketing research: B2b. Ithaca: Paramount Market Publishing, 2013.

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15

Phillips, Charles. The B2B Internet report: Collaborative commerce. [S.l.]: Morgan Stanley Dean Witter, 2000.

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16

B2B means back to basics. Tampa, FL: INTI Pub., 2001.

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17

The B2B executive playbook: How winning B2B companies achieve sustainable, predictable & profitable growth. Cincinnati, OH: Clerisy Press, 2011.

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18

Gasser, Marc, and Laura Mäder. Automation von Marketing und Sales für B2B-Unternehmer. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36859-3.

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19

Kleinkes, Uwe. Quick Guide Content Marketing für den B2B-Mittelstand. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30164-4.

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20

author, Gębarowski Marcin, ed. B2B relationship marketing management in trade fair activity. Newcastle upon Tyne: Cambridge Scholars Publishing, 2016.

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21

Building B2B Applications with XML. New York: John Wiley & Sons, Ltd., 2001.

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22

Minett, Steve. B2B marketing: A radically different approach for business-to-business marketers. London: Financial Times/Prentice Hall, 2002.

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23

1980-, Dworski Lucas, ed. Emerging business online: Global markets and the power of B2B internet marketing. Upper Saddle River, N.J: FT Press, 2011.

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24

The marketing high ground: The essential playbook for B2B marketing practitioners everywhere. Lexington, KY: Createspace, 2011.

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25

B2B customer insight: The proven path to growth. Charlotte, N.C: Information Age Pub., 2012.

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26

A, Woods W. William, ed. B2B exchanges: The killer application in the business-to-business internet revolution. [Humble, TX]: ISI publications, 1999.

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27

New product blueprinting: The handbook for B2B organic growth. Cuyahoga Falls, Ohio: AIM Press, 2008.

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28

B2B Marketing. Cengage, 2013.

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29

Winning B2B Marketing. Fusion Marketing Press, 2014.

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30

Wall, John J. B2B Marketing Confessions. Lulu Press, Inc., 2012.

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31

Lippold, Dirk. B2B-Marketing und -Vertrieb. De Gruyter, 2021. http://dx.doi.org/10.1515/9783110756807.

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32

Business Marketing Management: B2b. Cengage Learning, 2023.

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33

B2B LinkedIn Content Marketing. Blurb, 2021.

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34

Complete B2b Online Marketing. Sybex, 2012.

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35

Business Marketing Management B2B. SWCP, 2012.

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36

Dummies, Consumer. B2B Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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37

Vaccarello, Lauren, Maura Ginty, and William Leake. Complete B2B Online Marketing. Wiley & Sons, Incorporated, John, 2012.

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38

Business Marketing Management: B2B. Cengage Learning, 2012.

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39

Vaccarello, Lauren, Maura Ginty, and William Leake. Complete B2B Online Marketing. Wiley & Sons, Incorporated, John, 2012.

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40

Dummies, Consumer. B2B Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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41

Vaccarello, Lauren, Maura Ginty, and William Leake. Complete B2B Online Marketing. Wiley & Sons, Incorporated, John, 2012.

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42

Dummies, Consumer. B2B Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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43

Vaccarello, Lauren, Maura Ginty, and William Leake. Complete B2B Online Marketing. Wiley & Sons, Incorporated, John, 2012.

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44

Teagues, Marya. B2B Marketing Fundamentals : the Global Mechanics of B2B Marketing Decisions and Their Interdependence: How to Create a B2B Marketing Strategy. Independently Published, 2021.

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45

Dummies, Consumer. B2B Inbound Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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46

Dummies, Consumer. B2B Inbound Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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47

Dummies, Consumer. B2B Inbound Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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48

Stern, Patrick. Online -Targeting Im B2b-Marketing. GRIN Verlag GmbH, 2012.

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49

Schmauder, Lida. B2B Sales and Marketing: How to Run Marketing in a B2B High-Tech Environment. Independently Published, 2022.

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50

Kotler, Philip. B2B Brand Management. Springer, 2010.

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