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Books on the topic 'B2B marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Seebacher, Uwe G., ed. B2B Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54292-4.

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2

Bek, Nadezhda. B2B Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is i

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3

Seebacher, Uwe G. B2B-Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30971-8.

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4

Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31651-8.

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5

Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40037-8.

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6

Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. B2B-Marketing und Vertrieb. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7.

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7

Ivanova-Gongne, Maria, Lasse Torkkeli, Nikolina Koporcic, and Wilhelm Barner-Rаsmussen. Individuals in B2B Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003388036.

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8

W, Speh Thomas, ed. Business marketing management: B2B. South-Western Cengage Learning, 2010.

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9

Durst, Carolin, ed. B2B Digital Marketing Playbook. Springer Berlin Heidelberg, 2025. https://doi.org/10.1007/978-3-658-45379-4.

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10

Chowdhury, Naushaba, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci, and Jonathan A. J. Wilson. Essential B2B Marketing Strategies. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-91104-0.

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11

Schulkind, Andrew. Marketing for Small B2B Businesses. Apress, 2022. http://dx.doi.org/10.1007/978-1-4842-8741-5.

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12

Dach, Christian. Inbound-Marketing für B2B-Unternehmen. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-42262-2.

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13

Seebacher, Uwe, ed. B2B Marketing Guidebook - Vol. 1. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-91183-5.

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14

Kreutzer, Ralf T., Andrea Rumler, and Benjamin Wille-Baumkauff. B2B-Online-Marketing und Social Media. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-04695-8.

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15

Lippold, Dirk. Neue Perspektiven für das B2B-Marketing. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26360-7.

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16

Kreutzer, Ralf T., Andrea Rumler, and Benjamin Wille-Baumkauff. B2B-Online-Marketing und Social Media. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27675-1.

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17

Joseph, Rydholm, and Quirk's Marketing Research Review, eds. Quirk's case studies in marketing research: B2b. Paramount Market Publishing, 2013.

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18

Phillips, Charles. The B2B Internet report: Collaborative commerce. Morgan Stanley Dean Witter, 2000.

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19

Gasser, Marc, and Laura Mäder. Automation von Marketing und Sales für B2B-Unternehmer. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36859-3.

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20

Kleinkes, Uwe. Quick Guide Content Marketing für den B2B-Mittelstand. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30164-4.

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21

author, Gębarowski Marcin, ed. B2B relationship marketing management in trade fair activity. Cambridge Scholars Publishing, 2016.

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22

Kleinkes, Uwe. Quick Guide Content Marketing für den B2B-Mittelstand. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-47305-1.

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23

Minett, Steve. B2B marketing: A radically different approach for business-to-business marketers. Financial Times/Prentice Hall, 2002.

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24

B2B Marketing. Cengage, 2013.

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25

Young, Toni J. B2B Marketing. Staten House, 2024.

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26

Winning B2B Marketing. Fusion Marketing Press, 2014.

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27

B2B digital marketing. Que, 2012.

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28

Wall, John J. B2B Marketing Confessions. Lulu Press, Inc., 2012.

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29

Sauldie, Sanjay. Internet Marketing B2b. Books on Demand GmbH, 2010.

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30

Taylor, Mr Hugh. B2B Technology Marketing. Taylor Market Intelligence, Inc., 2013.

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31

Lippold, Dirk. B2B-Marketing und -Vertrieb. De Gruyter, 2021. http://dx.doi.org/10.1515/9783110756807.

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32

Complete B2b Online Marketing. Sybex, 2012.

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33

B2B LinkedIn Content Marketing. Blurb, 2021.

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34

Vaccarello, Lauren, Maura Ginty, and William Leake. Complete B2B Online Marketing. Wiley & Sons, Incorporated, John, 2012.

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35

Dummies, Consumer. B2B Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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36

Vaccarello, Lauren, Maura Ginty, and William Leake. Complete B2B Online Marketing. Wiley & Sons, Incorporated, John, 2012.

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37

Vaccarello, Lauren, Maura Ginty, and William Leake. Complete B2B Online Marketing. Wiley & Sons, Incorporated, John, 2012.

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38

Dummies, Consumer. B2B Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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39

Dummies, Consumer. B2B Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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40

Vaccarello, Lauren, Maura Ginty, and William Leake. Complete B2B Online Marketing. Wiley & Sons, Incorporated, John, 2012.

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41

Business Marketing Management: B2b. Cengage Learning, 2023.

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42

Business Marketing Management B2B. SWCP, 2012.

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43

Business Marketing Management: B2B. Cengage Learning, 2012.

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44

Teagues, Marya. B2B Marketing Fundamentals : the Global Mechanics of B2B Marketing Decisions and Their Interdependence: How to Create a B2B Marketing Strategy. Independently Published, 2021.

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45

Dummies, Consumer. B2B Inbound Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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46

Dummies, Consumer. B2B Inbound Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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47

Dummies, Consumer. B2B Inbound Marketing for Dummies. Wiley & Sons, Incorporated, John, 2016.

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48

Stern, Patrick. Online -Targeting Im B2b-Marketing. GRIN Verlag GmbH, 2012.

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49

Marketing Für Unternehmensberatungen: B2B-Marketing Im Digitalen Wandel. de Gruyter GmbH, Walter, 2024.

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50

Marketing Für Unternehmensberatungen: B2B-Marketing Im Digitalen Wandel. de Gruyter GmbH, Walter, 2024.

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