Log in

Relevant bibliographies by topics / B2B marketing / Journal articles

To see the other types of publications on this topic, follow the link: B2B marketing.

Journal articles on the topic 'B2B marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'B2B marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Boiko, N. O. "Peculiarities of Application of Internet Promotion Tools in the B2B Market." Business Inform 5, no. 532 (2022): 133–37. http://dx.doi.org/10.32983/2222-4459-2022-5-133-137.

Full text

Abstract:

The aim of the article is to determine the differences between Internet marketing in the B2C and B2B sectors, analysis of the most trendy tools of Internet marketing in the B2B sector in order to determine their effective impact on marketing activities and enterprises operating in the B2B market as a whole. It was reasonable to assume that Internet marketing tools are more adapted to the field of B2C. Many industrial companies have ignored the use of modern Internet promotion tools, thus losing market share and potential buyers, giving way to those who quickly adapt to new trends. However, whe

APA, Harvard, Vancouver, ISO, and other styles

2

Habibi, Fatemeh, Caroline Anne Hamilton, Michael John Valos, and Michael Callaghan. "E-marketing orientation and social media implementation in B2B marketing." European Business Review 27, no. 6 (2015): 638–55. http://dx.doi.org/10.1108/ebr-03-2015-0026.

Full text

Abstract:

Purpose – The purpose of this paper is to consider the potential of an organisational orientation, namely the electronic marketing orientation (EMO) to address implementation issues in business-to-business (B2B) social media implementation. Previous research has demonstrated differences between B2B and business-to-consumer (B2C) marketing. Design/methodology/approach – The paper draws on existing B2B marketing, social media and organisational orientation literature, both academic and practitioner. This facilitates the development of a conceptual model and research proposition as a basis of fur

APA, Harvard, Vancouver, ISO, and other styles

3

Mustafina, G. G. "Internet marketing tools in the B2B sector." Bulletin of the State University of Education. Series: Economics, no. 4 (January 21, 2025): 70–79. https://doi.org/10.18384/2949-5024-2024-4-70-79.

Full text

Abstract:

Aim. Evaluation of the available Internet marketing tools and identification of the specifics of their use in the B2B market.Methodology. The main method is the analysis of scientific publications and content analysis of the use of Internet advertising by enterprises in the B2B sector. The comparison method is used in comparing various tools.Results. The differences in the use of Internet marketing tools by enterprises in the B2B and B2C sectors have been revealed. In the B2B sector, the main direction of promotion on the Internet, therefore, resources that are not very popular in the B2C sect

APA, Harvard, Vancouver, ISO, and other styles

4

Djurakulovich, Safarov Bakhtior. "STRATEGIES AND DIFFERENCES IN B2B AND B2C MARKETING." International Journal Of Management And Economics Fundamental 03, no. 05 (2023): 49–57. http://dx.doi.org/10.37547/ijmef/volume03issue05-07.

Full text

Abstract:

The article classifies B2B and B2C markets and performs their comparative analysis. The target audience of the B2B and B2C market, the specific characteristics of the sale of goods, transactions, distribution channels, customer behavior and their actions in these markets are classified and their distinctive features are studied.

APA, Harvard, Vancouver, ISO, and other styles

5

Shambavi, Rajagopal, and Sitalakshmi Ramanan. "Gulfire: in line of fire." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–6. http://dx.doi.org/10.1108/20450621111201266.

Full text

Abstract:

Subject area Marketing Communication. Study level/applicability At the undergraduate level, this case can be used in marketing courses such as Marketing Fundamentals, Marketing Management, Marketing Communication and Consumer Behavior. This case may also be used for Master's level students for Quality when focusing on safety/security in offices and factories. Case overview This case is used to introduce the concept of B2B and B2C marketing and explore the possibilities of converting an industry that essentially uses B2B marketing communication to choose B2C options. This case is also important

APA, Harvard, Vancouver, ISO, and other styles

6

Prasetya, Muhammad Azka, Anita Maharani, and Shine Pintor Siolemba Patiro. "Customer Loyalty in the case of Business-to-Business Company: Will Marketing Mix Still Work?" Ilomata International Journal of Management 5, no. 2 (2024): 389–400. http://dx.doi.org/10.61194/ijjm.v5i2.1118.

Full text

Abstract:

Through this research, researchers highlighted the role of the marketing mix in influencing customer loyalty in business-to-business (B2B) companies. Researchers also highlighted the role of purchase decisions as a mediator between marketing mix and customer loyalty. From the conceptual perspective, marketing mix is generally considered more appropriate for B2C type companies, however, a number of studies show that marketing mix can also be applied as a marketing strategy for B2B but in a more complex context. In terms of methodology, this research approach is quantitative, and uses Partial Le

APA, Harvard, Vancouver, ISO, and other styles

7

Aakash, V. "A Comprehensive Analysis of B2B Marketing Strategies." A Comprehensive Analysis of B2B Marketing Strategies 10, no. 6 (2024): 285–86. https://doi.org/10.5281/zenodo.14294380.

Full text

Abstract:

Business-to-business (B2B) marketing is an essential segment of modern commerce, where businesses market their products or services to other organizations rather than directly to individual consumers. B2B marketing strategies are nuanced and significantly differ from Business-to-Consumer (B2C) approaches. This research article aims to explore B2B marketing strategies, their unique characteristics, channels, challenges, and the metrics used to assess success. With a focus on digital transformation, relationship-building, and content creation, this study highlights the evolut

APA, Harvard, Vancouver, ISO, and other styles

8

МАРКИН, М. И. "DIGITAL MARKETING AS A STARTUP GROWTH DRIVER: THEORETICAL ASPECT." Экономика и предпринимательство, no. 4(153) (June 15, 2023): 838–43. http://dx.doi.org/10.34925/eip.2023.153.4.160.

Full text

Abstract:

В рамках систематического обзора литературы мы представляем целостный обзор, охватывающий области роста стартапов, которые используют цифровой маркетинг. Мы также обсуждаем, как усилия цифрового маркетинга дополняют зрелость стартапов. Кроме того, мы анализируем различия в использовании цифрового маркетинга B2B и B2C и обсуждаем, как новые технологии влияют на цифровой маркетинг. Связь между расширенным влиянием цифрового маркетинга, проблемами стартапов и областями роста приводит к выявлению драйверов роста стартапов, поддерживаемых цифровым маркетингом. As part of a systematic review of the

APA, Harvard, Vancouver, ISO, and other styles

9

Silva, Susana Costa e., Paulo Alexandre Oliveira Duarte, and Sara Resende Almeida. "How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C." Journal of Business & Industrial Marketing 35, no. 12 (2020): 2097–110. http://dx.doi.org/10.1108/jbim-06-2019-0291.

Full text

Abstract:

Purpose The purpose of this study is to understand and compare how business-to-business (B2B) and business-to-consumer (B2C) companies evaluate the return on investment (ROI) on their social media marketing (SMM) programmes and how the investment is handled in these type of marketing programmes. Design/methodology/approach A mixed-methods approach involving multiple cases and a survey was used. Data were collected from personal interviews with eight professionals responsible for SMM management, from four B2B and four B2C companies, complemented with responses to a web-based survey by the other

APA, Harvard, Vancouver, ISO, and other styles

10

Santos, Leandro Lima, Felipe Mendes Borini, Rafael Morais Pereira, and Thelma Valéria Rocha. "A AUTONOMIA DE MARKETING DE SUBSIDIÁRIAS ESTRANGEIRAS PARA ADAPTAÇÃO LOCAL EM ECONOMIAS EMERGENTES/MARKETING AUTONOMY OF FOREIGN SUBSIDIARIES FOR LOCAL ADAPTATION IN EMERGING MARKETS." Revista Eletrônica de Administração e Turismo - ReAT 10, no. 5 (2017): 1118. http://dx.doi.org/10.15210/reat.v10i5.10641.

Full text

Abstract:

O objetivo principal do estudo foi identificar se as empresas multinacionais estrangeiras localizadas em mercados emergentes, como o Brasil, utilizam mais o marketing local (autonomia de marketing) como estratégia para expansão da comercialização de seus produtos. Por meio de uma análise comparativa entre subsidiárias classificadas em Business to Business (B2B) e Business to Consumer (B2C), foi possível mensurar o grau de autonomia concedido por suas matrizes para três variáveis estratégicas: lançamento, posicionamento e comunicação de novos produtos. Em seguida, realizou-se um teste de hipóte

APA, Harvard, Vancouver, ISO, and other styles

11

Ishii, Ryuta, and Mai Kikumori. "Word-of-mouth in business-to-business marketing: a systematic review and future research directions." Journal of Business & Industrial Marketing 38, no. 13 (2023): 45–62. http://dx.doi.org/10.1108/jbim-02-2022-0099.

Full text

Abstract:

Purpose The purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible future directions. Design/methodology/approach A systematic review was conducted and 36 articles on B2B WOM were collected to evaluate the current state of the literature and clarify possible future research directions. Findings This thematic analysis categorize these articles into three themes: WOM generation, WOM usage and reference marketing. Under each theme, the authors reveal research findings unique to B2B r

APA, Harvard, Vancouver, ISO, and other styles

12

Zhang, Jing, and Mingfei Du. "Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands." Journal of Business & Industrial Marketing 35, no. 4 (2020): 721–40. http://dx.doi.org/10.1108/jbim-06-2018-0190.

Full text

Abstract:

Purpose This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies differ from business-to-customer (B2C) counterparts in terms of utilization and effectiveness of social media message strategy. Design/methodology/approach Based on content analysis of Sina Weibo brand pages and survey of website visitors, this paper examines the differences of social media message strategies and their impacts

APA, Harvard, Vancouver, ISO, and other styles

13

Mohapatra, Subhalaxmi, and Risha Roy. "Iro Iro – should the brand go circular B2B or B2C way." Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–19. http://dx.doi.org/10.1108/eemcs-12-2023-0484.

Full text

Abstract:

Learning outcomes After completion of the case study, students will be able to understand how a business model could use sustainability to develop a brand, assess the marketing logic of a new startup and how that links to marketing plan, identify the relevance and need of a marketing plan in a startup and its growth, understand the differences between business-to-business (B2B) and business-to-consumers (B2C) business strategy for a new startup and enable the construction of a communication strategy for promoting a brand. Case overview/synopsis Iro Iro is a circular fashion business founded by

APA, Harvard, Vancouver, ISO, and other styles

14

Cvetković, Filip, Pavle Mitić, Miloš Stojanović, and Anja Veličković. "ANALYSIS OF THE ROLE AND SIGNIFICANCE OF CONTENT MARKETING IN B2B SECTOR IN THE REPUBLIC OF SERBIA." SCIENCE International Journal 3, no. 4 (2024): 41–46. https://doi.org/10.35120/sciencej0304041c.

Full text

Abstract:

Content marketing has garnered significant attention with the evolution of digital marketing. Widely prevalent, it is now most prominent on digital channels such as social media, blogs, podcasts, e-books, webinars, case studies, and various other forms. Both B2C (Business-to-Consumer) and B2B (Business-to-Business) markets are expanding, with competition intensifying for market share, striving for continuous dominance. With the development of digital channels, the significance of content marketing is increasingly recognized. The aim of this study is to highlight the importance of content marke

APA, Harvard, Vancouver, ISO, and other styles

15

Punin, Yuriy. "CLUSTER ANALYSIS OF MARKETING INTERNET ACTIVITY OF INDUSTRIAL GOODS ENTERPRISES." Economic Analysis, no. 27(4) (2017): 273–79. http://dx.doi.org/10.35774/econa2017.04.273.

Full text

Abstract:

Introduction. Internet marketing, which has traditionally been considered as a marketing B2C tool, has started to gain its position in the markets of industrial goods. Marketing experts consider that the main purpose of online B2B marketing lies in the growth of high quality leads. Purpose. The article aims to assess marketing activity of enterprises of separate segments of flexible packaging market in Internet and to determine their impact on the financial performance of the investigated business entities. Methodology. In order to achieve the goal, there has been made a cluster analysis of th

APA, Harvard, Vancouver, ISO, and other styles

16

Grissa, Karim. "Why Micro-influencers are Sharing Digital Brand Content in a B2B Context." Journal of Telecommunications and the Digital Economy 13, no. 1 (2025): 192–217. https://doi.org/10.18080/jtde.v13n1.1082.

Full text

Abstract:

This research aims to contribute in understanding micro-influencers’ behaviour in sharing digital brand content by focusing on business networking sites (LinkedIn, Xing). This choice was influenced by two considerations: first, marketing influence literature which is highly dominated by studies of B2C digital context to the detriment of B2B digital context despite their crucial importance in the marketing arena. And second, given their particularity, micro-influencers are more likely to have motivations that are totally or partially different from what the literature suggests for all influence

APA, Harvard, Vancouver, ISO, and other styles

17

САРАЕВ, А. А. "COMPARATIVE ANALYSIS OF FEATURES AND TOOLS OF MARKETING IN B2B AND B2C SEGMENTS." Экономика и предпринимательство, no. 8(169) (August 30, 2024): 812–14. http://dx.doi.org/10.34925/eip.2024.169.8.153.

Full text

Abstract:

В статье рассмотрены ключевые отличия маркетинговой деятельности в B2B и B2C сегментах. Сделаны выводы о схожести и отличиях, выделены особенности продвижения продуктов или услуг предприятия на рынке B2B. Для понимания отличий продвижения на двух рынках был проведен сравнительный анализ инструментов продвижения, сделаны выводы относительно целесообразности использования инструментов при работе на каждом из рынков. The article discusses the key differences between marketing in the B2B and B2C segments. The analysis of similarities and differences, and the features of promoting the company’s pro

APA, Harvard, Vancouver, ISO, and other styles

18

Rizky, Harry. "The Influence of B2B (Business to Business) and B2C (Business to Customer) Marketing Strategies on How to Purchase Lion Group Aircraft Tickets in The Public Environment." Journal of Social Research 2, no. 8 (2023): 2688–97. http://dx.doi.org/10.55324/josr.v2i8.1324.

Full text

Abstract:

Airfare is a form of agreement between the buyer of flight services and the airline. Ticket sales are the biggest income for an airline company engaged in civil aviation. Airline companies will certainly carry out various strategies to support the marketing of their products. Including the use of B2B and B2C marketing strategies. Airline ticket sales are spread in various ways, either by buying from airlines directly by ordering through the company's website or the company's ticketing office through airline ticket sales agents or through airline ticket sales applications. This study aims to de

APA, Harvard, Vancouver, ISO, and other styles

19

Dotzel, Thomas, and Venkatesh Shankar. "The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis." Journal of Marketing 83, no. 5 (2019): 133–52. http://dx.doi.org/10.1177/0022242919847221.

Full text

Abstract:

Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are unsure about B2B-SIs’ effects on firm value or risk, especially relative to those of B2C-SIs. The authors address this problem by developing hypotheses that relate the number of B2B-SIs and B2C-SIs to firm value and firm risk together with the moderators (the number of product innovations and customer-focus innovations). To test the hypotheses, the authors develop and estimate a model using unique pane

APA, Harvard, Vancouver, ISO, and other styles

20

Ghazaryan, Satenik, Pavel Domnin, Askar Kinzhigaliev, and Tatyana Sokolova. "CURRENT APPROACH TO CUSTOMER BASE SEGMENTATION FOR DIGITAL B2C AND B2B COMPANIES." Modern economic research 954, no. 3 (62) (2024): 174–79. https://doi.org/10.5281/zenodo.13683358.

Full text

Abstract:

This paper investigates the application of digital technologies in e-commerce for addressing customer base segmentation challenges in B2B and B2C communication channels. The article emphasizes that customer segmentation is a fundamental task in e-commerce, whose solution optimizes customer interaction and improves marketing and sales efficiency. It describes the conceptual differences between B2B and B2C customer segments, identifies key segmentation criteria, and explores the technologies utilized in this process. The paper defines a conceptual algorithm for customer base segmentation, which

APA, Harvard, Vancouver, ISO, and other styles

21

E. Plank, Richard, and Robert Hooker. "Sales and operations planning." Journal of Research in Interactive Marketing 8, no. 1 (2014): 18–36. http://dx.doi.org/10.1108/jrim-08-2013-0059.

Full text

Abstract:

Purpose – The purpose of this paper is to outline the usage of interactive marketing tools in the area of sales and operations planning (S&OP) to further collaboration among supply chain partners. Emergent challenges and research directions are proposed. Design/methodology/approach – Using extant literature from S&OP, supply chain management and interactive marketing, the authors integrate those to show the value of using interactive marketing tools to further integration across the supply chain of important S&OP processes. Findings – S&OP utilizes sophisticated software to int

APA, Harvard, Vancouver, ISO, and other styles

22

Dugar-Zhabon, Ruslana. "NTERNET MARKETING TOOLS IN THE CONSTRUCTION INDUSTRY." Scientific Papers Collection of the Angarsk State Technical University 2021, no. 1 (2021): 263–66. http://dx.doi.org/10.36629/2686-7788-2021-1-1-263-266.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Han, Sang Seol. "Effects of B2B Digital Marketing Adoption on Global Digital Marketing Capabilities and Performance: Moderating of Brand Positioning." Korea Association for International Commerce and Information 25, no. 3 (2023): 323–45. http://dx.doi.org/10.15798/kaici.2023.25.3.323.

Full text

Abstract:

Digital technology among corporate environments is rapidly changing. In the recent development of digital technology, global B2B companies are also trying to secure the level of digital marketing capabilities introduced by B2C companies. In this context, this study investigates the relationship between the introduction of digital marketing of global B2B companies on digital marketing capabilities and brand performance. Additionally. In global B2B companies, we want to find out whether there are differences in global brand performance depending on the level of brand positioning strategies. In o

APA, Harvard, Vancouver, ISO, and other styles

24

Zolkiewski, Judy, Victoria Story, Jamie Burton, et al. "Strategic B2B customer experience management: the importance of outcomes-based measures." Journal of Services Marketing 31, no. 2 (2017): 172–84. http://dx.doi.org/10.1108/jsm-10-2016-0350.

Full text

Abstract:

Purpose The purpose of this paper is to critique the adequacy of efforts to capture the complexities of customer experience in a business-to-business (B2B) context using input–output measures. The paper introduces a strategic customer experience management framework to capture the complexity of B2B service interactions and discusses the value of outcomes-based measurement. Design/methodology/approach This is a theoretical paper that reviews extant literature related to B2B customer experience and asks fresh questions regarding B2B customer experience at a more strategic network level. Findings

APA, Harvard, Vancouver, ISO, and other styles

25

Cawsey, Timothy, and Jennifer Rowley. "Social media brand building strategies in B2B companies." Marketing Intelligence & Planning 34, no. 6 (2016): 754–76. http://dx.doi.org/10.1108/mip-04-2015-0079.

Full text

Abstract:

Purpose The purpose of this paper is to provide a unique overview of business-to-business (B2B) companies engagement with and strategic approach to use of social media in brand building. This research complements the much more extensive knowledge base regarding social media use in business-to-consumer (B2C) contexts. Design/methodology/approach Since social media marketing is a relatively new activity for B2B companies an interpretivist stance that is inductive in nature is adopted. Semi-structured interviews were conducted with marketing professionals involved in managing social media program

APA, Harvard, Vancouver, ISO, and other styles

26

Rogers, Beth, and Lillian Clark. "CABS: a conceptual model for context-aware B2B sales applications." Journal of Research in Interactive Marketing 10, no. 1 (2016): 50–66. http://dx.doi.org/10.1108/jrim-03-2015-0023.

Full text

Abstract:

Purpose – This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities. Design/methodology/approach – The paper reviews the concepts of context-aware applications and context-marketing, then examines B2B selling and the creation of value, utilizing Terho’s model of value-based selling, and presenting the potential role of context-aware B2B selling in creating value. Terho’s model is then combined with a taxonomy of context modeling to produce step-by-step a conceptual model for developing con

APA, Harvard, Vancouver, ISO, and other styles

27

Hutchins, Jennifer, and Darlene Xiomara Rodriguez. "The soft side of branding: leveraging emotional intelligence." Journal of Business & Industrial Marketing 33, no. 1 (2018): 117–25. http://dx.doi.org/10.1108/jbim-02-2017-0053.

Full text

Abstract:

Purpose The purpose of this paper is to support the need for further research and theory building on emotions in business-to-business (B2B) industries. Specifically, this research conceptualizes emotional intelligence (EI) as an alternative to building brand equity for B2B companies beyond name recognition, product quality and catchy slogans. Additionally, the authors closely analyze social media content marketing by B2Bs as a channel through which to exercise EI with the goal of enhancing brand image and growing brand equity. Design/methodology/approach This study takes a conceptual approach,

APA, Harvard, Vancouver, ISO, and other styles

28

Rudawska, Edyta. "Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe." Journal of Business & Industrial Marketing 34, no. 4 (2019): 875–90. http://dx.doi.org/10.1108/jbim-05-2018-0171.

Full text

Abstract:

Purpose The paper aims to make a contribution by providing a comprehensive understanding of the scope of the implementation of sustainable marketing tools in SMEs operating in the food and drink industry in Europe. The focus will be put on the identification of differences between companies operating in business-to-business (B2B) and business-to-customer (B2C) context. Design/methodology/approach The empirical basis is a survey of 770 European SMEs, of which 369 operate in Western European countries (including UK, Germany and Spain) and 401 in Central and Eastern Europe (including Poland, Croa

APA, Harvard, Vancouver, ISO, and other styles

29

Yanti, Pitri, Ratih Hurriyati, Vanessa Gaffar, and Puspo Dewi Dirgantari. "Optimising MSMEs B2B Marketing Performance Through Marketing Automation In CRM Strategy." Jurnal Manajemen 28, no. 3 (2024): 495–518. http://dx.doi.org/10.24912/jm.v28i3.1881.

Full text

Abstract:

This research investigates the influence of technology readiness and ICT capabilities on marketing automation within B2B MSMEs' CRM strategies. Using quantitative methods in 105 B2B MSMEs employing marketing automation tools, the study employs Structural Equation Modeling (SEM) with Lisrel 8.8 software for analysis. Findings reveal that Technology Readiness significantly impacts ICT Capability, with innovation indicators holding a dominant 67.240 per cent effect. ICT Capability positively influences marketing automation, primarily driven by the use of ICT (84.600 per cent). Marketing automatio

APA, Harvard, Vancouver, ISO, and other styles

30

Рубанова, М. И., and Ю. В. Подопригора. "FEATURES AND CAPABILITIES OF MARKETING IN THE B2B MARKET: VALUE-BASED APPROACH." Surgut State University Journal 12, no. 2 (2024): 53–61. http://dx.doi.org/10.35266/2949-3455-2024-2-6.

Full text

Abstract:

The digital acceleration caused by the pandemic has increased the interest of companies worldwide in B2B. The study aims to examine the key aspects and features of B2B marketing, as well as the current prospects for its use. The article studies the marketing managers’ scientific works; considers elements of the B2B value pyramid and a marketing approach to meeting customer needs; analyzes B2B technologies for developing new marketing strategies and methods for selling goods and services. The novelty of the study lies in expanding the understanding of effective B2B marketing interactions throug

APA, Harvard, Vancouver, ISO, and other styles

31

Nusantara, Muhammad Dharma, and Ratlan Pardede. "Influence Social Media Marketing, Content Marketing And Event Marketing Towards Purchase Intention Mediated By Customer Engagement." Jurnal Indonesia Sosial Sains 4, no. 11 (2023): 1154–67. http://dx.doi.org/10.59141/jiss.v4i11.925.

Full text

Abstract:

The Fast Moving Consumer Good (FMCG) industry, one of Indonesia's main industries which is closely related to the retail sector, and makes a significant contribution to the national economy, especially food and beverages, experienced an increase of 3.6% in the first quarter of 2022. Transformation of the e-commerce business model Currently, it is not only limited to the B2C (business-to-customer) e-commerce business model, but the B2B (business-to-business) e-commerce business model has spread in Indonesia, making it easier for retail businesses to meet their stock needs for goods for sale. In

APA, Harvard, Vancouver, ISO, and other styles

32

Leonard, Delores. "B2B Marketing—Social Marketing." Open Journal of Business and Management 13, no. 02 (2025): 887–93. https://doi.org/10.4236/ojbm.2025.132047.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Mora Cortez, Roberto. "B2B marketing renaissance in business schools." Journal of Business & Industrial Marketing 34, no. 8 (2019): 1839–49. http://dx.doi.org/10.1108/jbim-06-2019-0308.

Full text

Abstract:

Purpose The purpose of this paper is to contribute to the elevation of the business-to-business (B2B) marketing field at the business school level. Design/methodology/approach The study follows a Delphi method. The authors conducted two rounds of discovery to answer: why do you think universities do not highly appreciate publications in Industrial Marketing Management, Journal of Business and Industrial Marketing or Journal of Business-to-Business Marketing? What would you suggest for improving the impact of such journals not only in the USA but around the world? Findings Through the analysis

APA, Harvard, Vancouver, ISO, and other styles

34

Anggini, Karlita, Dhea Cindy Carissa, Rafiqah Rafiqah, Rafiadi Parwedi Putra, Hanif Fadila Ramadhani, and Salahuddin El Ayyubi. "Efektivitas Business to Business Marketing dalam Meningkatkan Jangkauan Pasar Batik Cibuluh, Bogor." Jurnal Pusat Inovasi Masyarakat 7, no. 1 (2025): 186–99. https://doi.org/10.29244/jpim.7.1.186-199.

Full text

Abstract:

The Business-to-Business marketing (B2B marketing) program in Kampung Batik Cibuluh was implemented by the IPB Capstone Team from September to November 2024. This program aims to improve B2B marketing skills, expand collaboration networks, and empower the local economy through mentoring nine Cibuluh batik groups involving 40 craftsmen. The program implementation was carried out through the stages of preparation, socialization of B2B marketing concepts, designing B2B marketing strategies, offering to potential partners, and monitoring and evaluation. The evaluation results showed that the progr

APA, Harvard, Vancouver, ISO, and other styles

35

Nath, Atanu, Parmita Saha, and Esmail Salehi-Sangari. "Blurring the borders between B2B and B2C: a model of antecedents behind usage of social media for travel planning." Journal of Business & Industrial Marketing 34, no. 7 (2019): 1468–81. http://dx.doi.org/10.1108/jbim-11-2018-0329.

Full text

Abstract:

Purpose The purpose of this paper is to call for a scrutiny of the dualist approach to business-to-business (B2B) and business-to-customer (B2C) marketing in industries driven by consumer-generated content. It posits that individual consumer-centric factors are influential for B2B marketing as well in sectors such as the travel industry and investigates the determinants of tourists’ intention to use social media websites for travel planning. Design/methodology/approach Integrating constructs from IS and marketing literature, the paper proposes information quality and perceived enjoyment as ant

APA, Harvard, Vancouver, ISO, and other styles

36

Sales-Vivó, Vicente, Irene Gil-Saura, and Martina Gallarza. "Modelling value co-creation in triadic B2B industrial relationships." Marketing Intelligence & Planning 38, no. 7 (2020): 941–55. http://dx.doi.org/10.1108/mip-11-2019-0574.

Full text

Abstract:

PurposeThis study examines the triadic approach of value co-creation (VcC) in B2B relationships between the industrial manufacturer, its main supplier and its main client, by validating VcC as antecedent of Trust and Commitment, which, in turn, affect Satisfaction.Design/methodology/approachA model studies the association of VcC to Trust, Commitment and Satisfaction, the latter in its economic and social dimensions. The relationships in the model are empirically contrasted twice (with suppliers and clients) for a sample of 77 firms participating in an industrial panel, the Spanish Furniture Ma

APA, Harvard, Vancouver, ISO, and other styles

37

KUMAR,, DEEPAK. "Impact of B2B Marketing on the Performance of Reader’s Club." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50700.

Full text

Abstract:

The evolving business-to-business (B2B) marketing landscape demands innovation, agility, and customer-centric strategies to drive business performance. This research investigates how B2B marketing influences the organizational outcomes of Reader’s Club. Drawing from theoretical models, literature insights, and primary survey data, the study explores the challenges and opportunities associated with adopting modern B2B marketing practices. The findings offer strategic recommendations for improving customer satisfaction, communication, and overall growth through effective B2B marketing techniques

APA, Harvard, Vancouver, ISO, and other styles

38

Huotari, Lauri, Pauliina Ulkuniemi, Saila Saraniemi, and Minna Mäläskä. "Analysis of content creation in social media by B2B companies." Journal of Business & Industrial Marketing 30, no. 6 (2015): 761–70. http://dx.doi.org/10.1108/jbim-05-2013-0118.

Full text

Abstract:

Purpose – The present study aims to examine how business-to-business (B2B) marketers can influence content creation in social media. Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. Design/methodology/approach – Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has no

APA, Harvard, Vancouver, ISO, and other styles

39

Akbari, Monireh, and Hossein Hakimpour. "Branding in B2B Marketing." International Journal of Industrial Marketing 3, no. 1 (2018): 1. http://dx.doi.org/10.5296/ijim.v3i1.13321.

Full text

Abstract:

As far as marketing is concerned, brands have received much attention and become a key player in modern society. In fact, they are everywhere and they have penetrated all spheres of our life including economic, social, cultural, sporting, even religious aspects of our life.In spite of their pervasiveness and widespread use, brands have been also the subject of growing criticism (Klein, 1999). Brands are intangible assets that produce added benefits for the business. This issue pertains to the domain of strategic brand management whose focal concern is how to create value with proper brand mana

APA, Harvard, Vancouver, ISO, and other styles

40

Eid, R., M. Trueman, and A. M. Ahmed. "B2B international internet marketing." Benchmarking: An International Journal 13, no. 1/2 (2006): 200–213. http://dx.doi.org/10.1108/14635770610644682.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

LaPlaca, Peter J. "Improving B2B marketing processes." Industrial Marketing Management 38, no. 3 (2009): 237–38. http://dx.doi.org/10.1016/j.indmarman.2009.02.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Syahban, Khofifah Rahmat, and Endy Gunanto Marsasi. "Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program." Jurnal Manajemen Bisnis 11, no. 1 (2024): 01–13. http://dx.doi.org/10.33096/jmb.v11i1.625.

Full text

Abstract:

This study delves into a plantation industry company operating with B2B and B2C marketing but needs more digital marketing expertise. Their production base is situated in Wonosobo Regency, known for supplying raw materials to market leaders, positioning them as market followers. PT. Perkebunan Teh Tambi introduced the "Volka" brand's Tea Artisan program. The primary aim of this research is to formulate the company's digital marketing strategy. Qualitative research methods such as in-depth interviews, direct observations, document collection, and secondary data analysis within the company's mar

APA, Harvard, Vancouver, ISO, and other styles

43

Sadriwala, Maruf Fatima, Manish Dadhich, Disha Mathur, and Arvind Sharma. "Analytics of AI-Driven B2B Marketing Excellence for Sustainable Firm Performance in the Digital Age: SEM Analysis." International Journal of Management and Development Studies 13, no. 5 (2024): 52–63. http://dx.doi.org/10.53983/ijmds.v13n5.004.

Full text

Abstract:

This study utilized Structural Equation Modeling to analyze B2B marketing excellence from 260 respondents across various B2B companies in Oman. The study uses a convenient sampling approach to explore the multifaceted relationship between AI-driven strategies and B2B marketing excellence for sustainable firm performance. Furthermore, Smart-PLS is leveraged for its adaptability in handling complex high-order SEM structures. The hypotheses suggest that AI-driven marketing excellence positively correlates with information management, integration, and implementation management systems. Through rig

APA, Harvard, Vancouver, ISO, and other styles

44

Rohit, M. ""Transforming Digital Marketing: Key Trends and Strategies for Effective B2B/B2C Campaigns"." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45777.

Full text

Abstract:

Abstract The rapid evolution of digital marketing continues to reshape how businesses engage with their audiences, driven by innovations across social media, analytics, and omnichannel strategies. Social media platforms like Instagram, TikTok, and LinkedIn are evolving with unique trends that enable businesses to reach both B2B and B2C markets through dynamic, authentic, and community-driven content. Meanwhile, data-driven marketing highlights the importance of leveraging analytics to optimize campaigns, personalize experiences, and improve ROI, with tools like AI, real-time insights, and priv

APA, Harvard, Vancouver, ISO, and other styles

45

Xu, Borui. "Digital Marketing Strategies for Promoting Radar Product in B2B Market." Advances in Economics, Management and Political Sciences 135, no. 1 (2024): 7–12. https://doi.org/10.54254/2754-1169/2024.18677.

Full text

Abstract:

In the rapidly evolving landscape of business-to-business (B2B) marketing, the integration of digital strategies has become essential for promoting advanced technologies. This paper focuses on efficient digital strategies for promoting radar products in the B2B market. This study puts forward its current trends and analyzes its challenges, pointing out that while there are extensive segmentation and needs of the radar B2B market, marketing high-tech products like radar technology involves distinct challenges that need specialized digital strategies. For one thing, the technical complexity of r

APA, Harvard, Vancouver, ISO, and other styles

46

RAJA, Dr M. "Services Marketing – A Study With Reference To Private Hospitals In Dharmapuri District." Restaurant Business 118, no. 9 (2019): 390–407. http://dx.doi.org/10.26643/rb.v118i9.8509.

Full text

Abstract:

Services marketing are a sub field of marketing which covers the marketing of both goods and services. Goods include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer (B2C) and business to business (B2B) services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services.

APA, Harvard, Vancouver, ISO, and other styles

47

Dr.B.Girimurugan, Dr B. Girimurugan, Gurram Siva Kumar, KolliparaBhaswanth Raja Nagendra, BobbaKarthik Reddy, and ManthriJayanth Siva Rama Krishna. "Impact of Digital Marketing Transformation on Purchase Intentions in B2B Consumers: The Moderating Influence of Brand Awareness." Journal of Research in Business and Management 12, no. 10 (2024): 155–58. http://dx.doi.org/10.35629/3002-1210155158.

Full text

Abstract:

The abstract should summarize the entire study, including the research objective, methodology, main findings, and conclusions. Highlight the role of digital marketing trends (such as social media marketing, content marketing, AI-driven personalization) and their influence on purchase intentions in B2B contexts. Mention how brand awareness moderates this relationship and what implications these findings might have for B2B marketers.Digital marketing transformation is reshaping the landscape of B2B interactions, influencing consumer purchase intention through various innovative approaches. This

APA, Harvard, Vancouver, ISO, and other styles

48

Rėklaitis, Kęstutis, and Lina Pilelienė. "Principle Differences between B2B and B2C Marketing Communication Processes." Management of Organizations: Systematic Research 81, no. 1 (2019): 73–86. http://dx.doi.org/10.1515/mosr-2019-0005.

Full text

Abstract:

AbstractThe scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of business-to-consumer and business-to-business markets. The results show that although it may seem that the process itself is the same in both situations, however, it has many differences as well as many aspects in common.

APA, Harvard, Vancouver, ISO, and other styles

49

Järvinen, Joel, and Heini Taiminen. "Harnessing marketing automation for B2B content marketing." Industrial Marketing Management 54 (April 2016): 164–75. http://dx.doi.org/10.1016/j.indmarman.2015.07.002.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Zhou, Zhimin, Yi Ding, Wenting Feng, and Nianman Ke. "Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background." Journal of Business Research 130 (June 2021): 364–75. http://dx.doi.org/10.1016/j.jbusres.2021.03.034.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!