Relevant bibliographies by topics / B2C Digital Marketing Plan

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'B2C Digital Marketing Plan'

Author: Grafiati
Published: 10 September 2021
Last updated: 29 July 2025

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Journal articles on the topic "B2C Digital Marketing Plan"

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Hillary, Karina Nathalia Sihotang, and Hudrasyah Herry. "Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS." International Journal of Current Science Research and Review 06, no. 03 (2023): 1897–908. https://doi.org/10.5281/zenodo.7704246.

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<strong>ABSTRACT: </strong>PT SS is an Indonesian electricity provider that has been in operation for over 25 years. PT SS has a primary client in the utilities industry. In 2018, the government implemented a regulation that decreased the company&#39;s revenue. In order to boost revenue, market penetration must be increased. With digital marketing, the objective is to expand the market to non-utility industries.Currently, the internet serves as a medium for discovering information anywhere and for connecting individuals with one another. In addition to this, it can also be utilized for media m
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Indriyani, Firda, and Irfan Ardiansah. "Analisis Strategi Pemasaran Media Sosial Galunggung Farm Menggunakan Metode Prace." Forum Agribisnis 12, no. 1 (2022): 50–59. http://dx.doi.org/10.29244/fagb.12.1.50-59.

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Digital marketing is very important because of the advancement of industry in the world, making many companies use digital marketing in promotion and sales so that the use of digital media increases. This makes Galunggung Farm want to develop sales by developing new markets by focusing on market development towards B2C (Business to Customer), therefore Galunggung Farm utilizes digital marketing for new situations and strategies. The digital media used for digital marketing is Instagram. This study aims to determine the current state of Galunggung Farm's digital marketing based on the analysis
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Okke, Siti Shoofiyani, Fajarindra Belgiawan Prawira, Hariyanto Hadi, Ketut Agung Enriko I, Candra Sulyani Agnesia, and Larasati Niken. "Proposed Marketing Strategy to Increase Digital Smart Poultry Market Readiness in West Java." International Journal of Current Science Research and Review 05, no. 08 (2022): 2867–80. https://doi.org/10.5281/zenodo.6954235.

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<strong>ABSTRACT:</strong> Coronavirus diseases (COVID-19) have been impacted to the decrease in poultry product demand in Indonesia which leads to cause oversupply and declining in this industry margin. As one of the companies that promote digital transformation in Indonesia, Indonesian ICT company develops a new subsector in its digital agricultural platform to solve the problem. This company created Minimum Viable Product (MVP) to develop its current digital platform in subsector poultry (digital smart poultry). It consisted of several features such as funding, partnership, and B2B/B2C mark
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Darren Nataleano Metusalak Taulo, Khosnol Khotimah, Melkior Keleka Hayon, and Muhammad Yasin. "Pengembangan Usaha Kerajinan Clay Melalui Strategi Pemasaran Digital dan Offline." Maslahah : Jurnal Manajemen dan Ekonomi Syariah 3, no. 3 (2025): 175–81. https://doi.org/10.59059/maslahah.v3i3.2495.

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This proposal discusses a business plan for handcrafted products made from clay, focusing on cup holders and ashtrays with unique and eco-friendly designs. Clay is chosen as the main material due to its high flexibility, aesthetic value, and broad market potential. The purpose of this business is to create decorative yet functional products that are customizable and appealing to various groups, particularly art lovers and handmade product enthusiasts. The methods used include market analysis through questionnaires, digital and offline marketing strategies, and a Business to Customer (B2C) appr
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Dr., J. Jose Prabhu. "Importance of Marketing Strategy and B2B Digital Marketing Suggestions and Diversification." Journal of Marketing and Sales Management 4, no. 2 (2020): 54–65. https://doi.org/10.5281/zenodo.4046524.

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Most marketing and also, communications methods are created in an extremely comparable way. A group of qualified marketing planners kick back a table for a couple of weeks, do their research, and then work within a tactical framework, based upon what they believe will certainly have the most impact on customer&#39;s goals. These objectives may tell a story, connect the brand&#39;s values, or motivate a specific action from their target market, among others. When it involves business-to-business (B2B) marketing, any individual who has been running in the space recognizes it features a specific
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Rosdiana, Rosdiana, Rhian Indradewa, Edi Hamdi, and Ketut Sunaryanto. "Marketing Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe." Studi Ilmu Manajemen dan Organisasi 6, no. 1 (2025): 95–110. https://doi.org/10.35912/simo.v6i1.3595.

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Purpose: This study aims to analyze the marketing strategies and operational practices of LogisMe, a logistics company focused on material handling. It explores the use of the B2B model, NICE marketing mix, and Porter’s Generic Strategy for market differentiation. Additionally, the research examines customer relationship management, relationship marketing, digital marketing, and employee expertise in enhancing sales effectiveness. Methodology/approach: This research employs a qualitative approach, gathering data from LogisMe’s internal documents, marketing strategies, and operational plans. A
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Gene Day, Daniel, and Savannah Wei Shi. "Automated and Scalable: Account-Based B2B Marketing for Startup Companies." Journal of Business Theory and Practice 8, no. 2 (2020): p16. http://dx.doi.org/10.22158/jbtp.v8n2p16.

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Advances in digital marketing strategy have opened the floodgates for forward-thinking marketers to rewrite how modern business-to-business marketing is done from a strategic and tactical aspect. This paper discusses a fundamental shift that has been pervading the business-to-business marketing space, i.e., the adoption of Account-Based Marketing (ABM). ABM bridges the gap between marketing to an individual and marketing to the broader organization in an automated and scalable fashion. Specifically, we aim to provide a practical guide regarding some best ABM practices for startup companies. St
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Alves de Castro, Charles. "An Empirical Research Framework on Digital Marketing Consultancy: The Case of Marcheluzzo Srl." Revista de Ciências Gerenciais 24, no. 39 (2020): 06–12. http://dx.doi.org/10.17921/1415-6571.2020v24n39p06-12.

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AbstractDrawing from the integrated areas of internal consultancy in marketing, advertising budget, and digital marketing, this empirical research aims to examine the company Marcheluzzo`s off-line advertising budget focused on the Brazilian market to combine on-line advertising investments in a new expense budget plan for 2021. A comprehensive analysis of the literature review demonstrates the importance of digital marketing strategies in a B2B - (business-to-business) context within the Brazilian market, covering both their benefits and challenges. The literature review filled and discussed
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Viki, Ismail Purwoko, and Fajarindra Belgiawan Prawira. "Proposed Marketing Strategy and CRM for a Parking Technology Company (Case Study: PT. Oranye)." International Journal of Current Science Research and Review 07, no. 08 (2024): 5941–51. https://doi.org/10.5281/zenodo.13218998.

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Abstract : This research examines issues faced by PT Oranye, a parking technology company in Indonesia, the study focusing on enhancing their marketing strategies and client relationship management (CRM) within the B2B landscape. The main problem identified is the company&rsquo;s struggle to generate sufficient business leads and maintain competitive performance in a post-pandemic market, leading to unsatisfactory revenue achievements. The objective of this study is to analyze the industry perspective and challenges. The research will be utilizing marketing strategies for PT Oranye&rsquo;s imp
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Diorio, Stephen, and Rich Howarth. "The four Cs of B2B targeting: Using company, customer, channel and contextual data to shrink the audience bullseye." Applied Marketing Analytics: The Peer-Reviewed Journal 10, no. 3 (2024): 227. https://doi.org/10.69554/zubn7528.

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The combination of highly focused audience populations and much more precise industry, account and buyer persona-based segments make using deterministic approaches to plan, target, deploy and optimise media and marketing programmes in a business-to-business (B2B) environment a major challenge. Recent media benchmarking data confirms that hyper-pareto economics of audience targeting in B2B marketing can dramatically improve the yield and business impact of investments in paid, owned, earned and shared media programmes. This paper builds on existing academic research into audience targeting by a
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Dissertations / Theses on the topic "B2C Digital Marketing Plan"

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Lamas, Ana Patrícia Araújo. "Plano de marketing digital para a marca Healsi Water." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19390.

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Mestrado em Marketing<br>As transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo, torna-se imperativo desenvolver-se um plano de marketing digital com a respetiva análise de dados para que se observem os benefícios que podem ser extraídos desta era digital. O presente plano de marketing digital tem por objetivo aumentar a notoriedad
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Aquije, Saravia Eliana Milagros, Rojas Susan Geraldine Ortega, and Rodríguez Raúl Nicolás Muñoz. "Plan de marketing para emprendimiento digital : Youbook." Master's thesis, Universidad del Pacífico, 2019. http://hdl.handle.net/11354/2281.

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La presente tesis tiene como objetivo evaluar y conocer la factibilidad de YouBook en el mercado, una aplicación digital móvil de cuentos y juegos que busca fomentar el hábito y la comprensión de lectura en los niños. La idea del emprendimiento se basa en la existencia de una necesidad del mercado local ante la falta de hábitos de lectura, el bajo nivel de comprensión lectora, y la posibilidad de apoyarse en el incremento del uso de tecnologías móviles en el Perú para satisfacer dicha necesidad. Asimismo, se identifica que no existe una oferta con las mismas características para atender al púb
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Valle, Díaz Víctor Vicente, and Gallegos Sergio Hernán Urquiaga. "Plan de marketing digital para joyería online Perudetalles.com." Trabajo aplicativo final, Universidad Peruana de Ciencias Aplicadas - UPC. Escuela de Postgrado, 2014. http://hdl.handle.net/10757/311167.

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El presente trabajo de aplicación tiene como objetivo proponer un Plan de Marketing Digital como guía de implementación de herramientas de marketing online que contribuyan al posicionamiento y mayor presencia de la marca Perudetalles.com en el mercado digital peruano de joyas de plata. Estas acciones se suman a las estrategias para los próximos tres años de incrementar las ventas en un 80% durante el primer año, 70% en el segundo año y 60% en el tercer año.
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Guiraldez, Milagros María. "Plan de marketing digital de Los Andes Pass." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2019. http://bdigital.uncu.edu.ar/15768.

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El presente trabajo consiste en la elaboración e implementación de un plan de marketing digital para el club de beneficios de Los Andes Pass, en el cual se utilizan diferentes herramientas para poder llevarlo a cabo, donde se tiene como objetivo aumentar el número de suscriptores a través de la introducción del marketing digital. La empresa seleccionada para aplicar el plan de marketing es una empresa de la ciudad de Mendoza fundada en 1883, la misma cuenta con un club de beneficios reconocido y valorado por los lectores y suscriptores del diario Los Andes. Para la implementación del plan de m
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Dumet, Poma Jezabel Azenath, Arias José Luis Herrán, Caldas Stephania Solano, and Rosales Juan Alejandro Vega. "Plan de marketing digital de la Plataforma Late." Master's thesis, Pontificia Universidad Católica del Perú, 2019. http://hdl.handle.net/20.500.12404/16407.

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Existen más de dos millones de pequeñas y medianas empresas (PyME) en el Perú por lo que se les considera el motor de la economía. Sin embargo, menos del 1% de ellas ha logrado consolidar su internacionalización exportando a mercados extranjeros. El principal problema, identificado por la Comisión de Promoción del Perú para la Exportación y el Turismo - PROMPERÚ y el Banco Interamericano de Desarrollo - BID, es la falta de información centralizada fácil de comprender que ayude a las empresas exportadoras y potenciales exportadoras a tomar decisiones estratégicas. El reto a perseguir es q
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Tenhunen, A. (Anna). "Digital marketing plan for VTT’s conventional and renewable energy solutions." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201701111038.

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Social media has an integral role in today’s businesses due to the rapid development of the internet and digitalization. Still, businesses do not fully utilize the potential of social media and majority of companies do not have a digital marketing plan. Strong social media profiles facilitate a platform to showcase the expertise and research facilities, and strong, active social media profiles do better in search engines. Social media profiles can also be used for starting discussions on related topics or participating in them by writing as administrator. The fundamental purpose of the social
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Cardoso, Anicet Tenan Stephanie, Ramos Sandra Paola Chavez, Atencia Lisbeth Jessenia Matias, and Espinoza Jhonny Nelson Pacheco. "Plan de marketing digital para la captación de consultores Natura." Master's thesis, Pontificia Universidad Católica del Perú, 2019. http://hdl.handle.net/20.500.12404/15582.

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Natura es una empresa multinacional brasileña dedicada al rubro de la fabricación y comercialización de productos cosméticos. Desde 1974 la empresa adopta el modelo de venta directa, modelo que todavía sigue siendo el principal canal de ventas en diversos países, incluso en el Perú. Con el incremento del acceso y uso del internet y redes sociales, surge la necesidad de ampliar la presencia de Natura en los medios digitales, buscando así captar nuevos consultores para trabajar las marcas de la empresa. Natura tiene una fuerte competencia en el país por parte de empresas locales con años d
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Quintana, Avila Armando Andre, Mejia César Jhon Támara, Flores Jackeline Mayra Sánchez, Bendezú John Angel Hinostroza, and Andrade Marcos Rafael Aponte. "Plan de marketing digital a la Universidad Juan Pablo II." Master's thesis, Pontificia Universidad Católica del Perú, 2021. http://hdl.handle.net/20.500.12404/19443.

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En Lima, existe un amplio número de universidades privadas y estatales que atienden la demanda de usuarios que desean iniciar una carrera profesional. Debido a los últimos cambios y crisis que atraviesa la educación pública, los jóvenes independientes y padres de familia optan por buscar alternativas en universidades privadas, lo cual, sumado a una mejora en el poder adquisitivo de las familias, se convierte en una oportunidad para la consolidación competitiva de la Universidad Privada Juan Pablo II (UPJPII) en el mercado de la educación superior. En el contexto y tiempo que se realizó l
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Farro, Flores César Augusto, and Gaspar Juan Francisco Gonzales. "Plan de marketing para la herramienta de inteligencia artificial Parlakuy." Master's thesis, Universidad del Pacífico, 2017. http://hdl.handle.net/11354/1832.

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Parlakuy es una empresa tecnológica en formación dedicada a utilizar herramientas de inteligencia artificial, específicamente machine learning, en las redes sociales. Tiene por objetivo ayudar a resolver las necesidades de las empresas y personas para que puedan entender a sus clientes en redes sociales, identificar temas importantes para su estudio y tomar acciones preventivas ante un suceso o acontecimiento en tiempo real. Para esto crea la herramienta Parlakuy, que tiene el mismo nombre de la organización, la cual permite analizar, comparar, contrastar y monitorear la marca, producto, serv
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Parra, Quintana Miguel Alonso, Gallardo Demetrio Alexander Silva, and Jimenez Juan Pablo Herbozo. "Plan de marketing de Tadan, aplicación móvil para encontrar promociones por geolocalización." Master's thesis, Universidad del Pacífico, 2019. http://hdl.handle.net/11354/2538.

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El presente plan de negocios tiene como objetivo evaluar la viabilidad de Tadán en el mercado, una aplicación móvil que funciona por geolocalización. En ella, las promociones publicadas por las empresas podrán ser vistas por los usuarios que estén interesados y se encuentren cerca de la tienda mediante el uso de la geolocalización. A diferencia de otros servicios de promociones, esta solo permitirá que las notificaciones que le lleguen al usuario sean de productos relacionados a la categoría que este está buscando en ese momento en particular. La idea del proyecto nace de una tendencia global
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Books on the topic "B2C Digital Marketing Plan"

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Joyce, A. P. Strategic marketing study and business plan for the development of digital cellular radio data transceivers for use within the European marketplace. Oxford Brookes University, 1997.

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Donohoe, Thomas J. CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation. Koehler Books, 2019.

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CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation. Koehler Books, 2019.

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Mullins, Holly. B2C Marketing Plan. Blurb, 2019.

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Bells, Demetrice. Book on Digital Marketing and Copywriting,What Is B2B,Why Do Businesses Fail,How to Create a Plan for Directing Your Marketing Activities,How to Develop a Guide for All Your Marketing Messages,Understand Prospects and Motivate Them to Buy,Research All You. Independently Published, 2021.

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El Plan De Marketing Digital. Pearson Educacion, 2009.

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Digital Marketing Plan : The Digital Marketing Plan: Blended Marketing As Integration of on and Offline Shares. Independently Published, 2021.

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Suleymanova, Ulkar. Developing an Integrated Digital Marketing Plan. GRIN Verlag GmbH, 2016.

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Flores, Jose. Como Crear un Plan de Marketing Digital. Independently Published, 2017.

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Your Digital Floor Plan: Digital Marketing Strategies for Flooring Businesses. Ring Ring Marketing, 2024.

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Book chapters on the topic "B2C Digital Marketing Plan"

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Chaffey, Dave, and PR Smith. "Digital marketing plan." In Digital Marketing Excellence. Routledge, 2017. http://dx.doi.org/10.4324/9781315640341-10.

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Chaffey, Dave, and PR Smith. "Digital marketing plan." In Digital Marketing Excellence, 6th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003009498-10.

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Frost, Raymond D., Alexa K. Fox, and Terry M. Daugherty. "The Digital Marketing Plan." In eMarketing, 9th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003247319-4.

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Backaler, Joel. "Business to Consumer (B2C) Influencer Marketing Landscape." In Digital Influence. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-78396-3_5.

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Fedorko, Richard, and Štefan Kráľ. "Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries." In Advances in Digital Marketing and eCommerce. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76520-0_9.

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Opresnik, Marc Oliver. "Effective Social Media Marketing Planning – How to Develop a Digital Marketing Plan." In Lecture Notes in Computer Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-91521-0_24.

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Khammat, Saad Kathim, and Abbas Gatea Atiyah. "Maximizing the Marketing Capabilities and Digital Sustainability of B2B & B2C Platforms Using Artificial Intelligence." In Explainable Artificial Intelligence in the Digital Sustainability Administration. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-63717-9_24.

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Popova, Mariia, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia, and José Gabriel Andrade. "Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo." In Information Systems and Technologies. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-45651-0_7.

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Richter, Nancy, and Djanina Dragoeva. "Digital Entrepreneurship and Agile Methods—A Hackathon Case Study." In Digital Entrepreneurship. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53914-6_3.

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Abstract“What if, when they ask ‘Alexa, where can I do something here tonight?’, travellers no longer receive the answer ‘I don’t know’? And, could start-ups use all tourist data freely and without restriction to develop innovative applications for travellers at any time?” (“German National Tourist Board”, n.d.). These and similar questions are currently being asked by those responsible for tourism marketing and product development, such as destination management organisations (DMO: “Public or public–private entity whose aim is to foster, plan and coordinate the tourism development of a destin
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Göpfert, Theo, Kati Zieger, and Uli Schneider. "A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach." In Management for Professionals. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-30720-1_5.

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Conference papers on the topic "B2C Digital Marketing Plan"

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Canto-Zocón, Elliott, Manuel E. Malpica-Rodríguez, Daniel A. Pérez-Aguilar, Jair M. Pérez-Aguilar, and Allison I. Vilcarromero-Bazán. "Impact of a digital marketing plan on the sales of a telecommunications and electronic security company." In 22nd LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2024): “Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0.”. Latin American and Caribbean Consortium of Engineering Institutions, 2024. http://dx.doi.org/10.18687/laccei2024.1.1.652.

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Yong, Wang. "The plan and construction of digital power distribution network and marketing automation system in Guangzhou power grid." In 2008 China International Conference on Electricity Distribution (CICED 2008). IEEE, 2008. http://dx.doi.org/10.1109/ciced.2008.5211700.

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Orero-Blat, Maria, and Alejandra Millán-Franco. "Proyecto “reto de marketing”: fomento del aprendizaje a través de las soft skills para la proyección laboral." In IN-RED 2023: IX Congreso de Innovación Educativa y Docencia en Red. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inred2023.2023.16703.

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El “reto de marketing” es un proyecto de innovación docente que se ha desarrollado con los estudiantes de 4ª de Ingeniería del Diseño y Desarrollo de Producto de la Universitat Politècnica de València, en la asignatura de Mercadotecnia y Aspectos Legales. Este proyecto se ha propuesto con el objetivo de fortalecer el proceso de aprendizaje de los estudiantes en las áreas del marketing estratégico, operativo, digital y aspectos legales relacionados con la protección industrial e intelectual. Tradicionalmente, la metodología que se venía implementando consistía en la elaboración de un plan de ma
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Kamimura, Kyoko. "Classification and Development Methods of Design Projects in Digital Marketing: Perspectives from Art and Design Thinking." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004804.

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The purpose of this study is to propose an approach that reduces the workload of designers in design projects surrounding digital marketing and enables efficient and effective project progress. In this paper, I explored methods and approaches to reduce project workload based on project types and ways of thinking and conducted research and discussion on methods and approaches that enable efficient and effective project progress.With the advent of the VUCA (Volatility, Uncertainty, Ambiguity, and Complexity) era, design thinking and design methods are gaining attention in order to respond to the
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Suciu, George, Adrian Pasat, and Cristian Vasilescu. "NOVEL ARTIFICIAL INTELLIGENCE TECHNOLOGIES FOR ENHANCED RECRUITMENT CAMPAIGNS USING SOCIAL MEDIA." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-169.

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The recent digital development forced many market leaders to adopt advanced artificial intelligence (AI) technologies to facilitate the transition from rigid processes to more flexible, outcome-driven approaches. The use of AI presents numerous benefits. First of all, the AI technology helps enable the analysis of unstructured data from a variety of sources across social media channels. Also, AI allows companies not only to automate certain processes but also to reconfigure them to complement and, more importantly, augment the skills and expertise of employees. The new era of artificial intell
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Aguilar Martínez, Ricardo. "El marketing digital del Museo del Virreinato de San Luis Potosí como modelo de las buenas prácticas de estrategias digitales." In Congreso CIMED - II Congreso Internacional de Museos y Estrategias Digitales. Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/cimed22.2022.15662.

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El Museo del Virreinato de San Luis Potosí está ubicado en un exconvento de la orden de carmelitas descalzos, del siglo XVIII, en el corazón del centro histórico de la ciudad de San Luis Potosí que abrió sus puertas en el año 2003 con una importante colección de arte virreinal en comodato que, paulatinamente, fue retirada por parte de los coleccionistas privados y que dejó, para el año 2020, al museo sin colección, contando únicamente con menos de 10 piezas del acervo propiedad del museo.En el año 2018, llegó un especialista en marketing digital, que incorporó al museo una nueva propuesta de e
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Florian, Odar, Marisol Flores Salinas, Nelson Quiñones, and Juan Deza. "Procesos De Marketing Digital En La Gestión Del Plan De Vigilancia, Prevención Y Control De Covid-19 Para El Posicionamiento De Una Empresa Mype Del Sector Belleza." In The 19th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Prospective and trends in technology and skills for sustainable social development” “Leveraging emerging technologies to construct the future”. Latin American and Caribbean Consortium of Engineering Institutions, 2021. http://dx.doi.org/10.18687/laccei2021.1.1.287.

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Gupta, Jatin, Sakshi Srivastava, and Dr Komal Asrani. "E-TOURISM: A TOURIST SATISFACTION OF ONLINE TRAVEL PURCHASING." In Computing for Sustainable Innovation: Shaping Tomorrow’s World. Innovative Research Publication, 2024. http://dx.doi.org/10.55524/csistw.2024.12.1.25.

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E-tourism, also known as electronic tourism, refers to the application of information and communication technologies (ICT) in the travel, tourism, and hospitality industry. It encompasses a wide range of online activities and services aimed at enhancing the efficiency, effectiveness, and overall experience of tourists and travelers. E-tourism involves the use of various digital platforms and tools to facilitate and enhance the entire spectrum of tourism activities, including trip planning, reservations, ticketing, accommodation, and destination information . Information and communication techn
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Liu, Yuqi, and Yunlu Liu. "Scenario innovation of virtual reality in medical education: Possibility Advantages and Barriers." In AHFE 2023 Hawaii Edition. AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1004439.

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The development of digital technology is profoundly transforming the practice of medical education. Virtual simulation is becoming the cornerstone of clinical education and training. With the increasing budget and standardized teaching pressure of universities and related medical institutions, virtual reality is playing a more and more important role on medical simulation teaching. VR can provide cost-effective, repeatable, and standardized clinical training for learners and educators as needed. The future of VR lies in its continuous integration with the curriculum and the technological devel
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