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Journal articles on the topic 'B2C-E-Business'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Ramayah, T., Simona Popa, and Norazah M. Suki. "Key Dimensions on B2C E-Business." International Journal of Human Capital and Information Technology Professionals 4, no. 2 (2013): 43–55. http://dx.doi.org/10.4018/jhcitp.2013040104.

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The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet.

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Xu, Yin, Xiu Qin Li, and Ping Ye. "How to Establish the Cost Advantage of Business E-Commerce." Applied Mechanics and Materials 373-375 (August 2013): 1735–38. http://dx.doi.org/10.4028/www.scientific.net/amm.373-375.1735.

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The tide of e-commerce is rolling up in our country;many enterprises announce inter-netted. They build websites, e-commerce platforms, especially in the model of business to consumer (B2C). At present, however many enterprises are in very difficult situation. Therefore, it is necessary to analyze the cost of the B2C business model so as to explore countermeasures in how to establish cost advantage in the B2C e-commerce.

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Drigas, Athanasios, and Panagiotis Leliopoulos. "Business to Consumer (B2C) E-Commerce Decade Evolution." International Journal of Knowledge Society Research 4, no. 4 (2013): 1–10. http://dx.doi.org/10.4018/ijksr.2013100101.

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This paper is a review on Business to Consumer (B2C) electronic commerce (e-commerce) and it studies its evolution over the last decade. The Internet characteristics that affect B2C are the Internet growth, which at first includes the number of Internet users and secondly, the infrastructure, which is basically the quality and speed of the lines. Moreover, the way the Internet growth has affected the B2C e-commerce growth over the last ten years is studied in three major countries-areas. The USA because it is an Internet developed country with vast e-commerce sales, China because it is a rapidly developing Internet country with a large number of users and fast e-commerce activity growth in the last decade and finally, the European Union, because of its diversity in Internet and e-commerce growth. This paper focuses on the aforementioned three geographic areas and extracts its conclusions from the observations of B2C behavior growth in these areas.

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Starr, Martin K. "Application of POM to e‐business: B2C e‐shopping." International Journal of Operations & Production Management 23, no. 1 (2003): 105–24. http://dx.doi.org/10.1108/01443570310453280.

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Zhao, Yingyan, Yihong Zhou, and Wu Deng. "Innovation Mode and Optimization Strategy of B2C E-Commerce Logistics Distribution under Big Data." Sustainability 12, no. 8 (2020): 3381. http://dx.doi.org/10.3390/su12083381.

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With the advent of big data era and rapid development of Internet technology, e-commerce has had a strong development tendency that causes many problems, such as redundant and complex business processes, low efficiency and a high cost for e-commerce logistics in the distribution sector. It is not difficult to conclude that the key to improving logistics distribution efficiency—and reduce logistics distribution costs—is to optimize logistics distribution under big data. In this study, the management model, influence factors and development status of B2C e-commerce logistics distribution under big data are analyzed in detail. Then big data processing, business process and route optimization strategies for B2C e-commerce logistics distribution under big data are deeply studied. Furthermore, an optimization model of product sales and logistics distribution of B2C e-commerce by big data platform is discussed in order to propose an innovative optimization strategy for B2C e-commerce logistics distribution under big data. Big data technology is applied in B2C e-commerce logistics business management, which is studied in detail. These findings achieve the optimal distribution of B2C e-commerce, reduce the B2C e-commerce logistics distribution cost and improve the B2C e-commerce logistics distribution efficiency under big data. In addition, enhanced competitiveness of B2C e-commerce logistics distribution is examined in this study. This study provides a reference for follow-up big data studies in the field of e-commerce.

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Lorca, Pedro, Javier De Andrés, and Julita García-Diez. "Impact of E-Commerce Sales on Profitability and Revenue. The Case of the Manufacturing Industry." Engineering Economics 30, no. 5 (2019): 544–55. http://dx.doi.org/10.5755/j01.ee.30.5.21254.

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E-commerce has grown significantly in recent years. Although the factors that contribute to the implementation of e-commerce have been studied in prior literature, little has been done about the impact that the introduction of e-commerce has on both profitability and revenue. This is important because, as Solow (1987) points out, the information technology expenditures do not always allow firms to achieve a better performance. For this purpose, the authors use the data from the Spanish Survey on Business Strategies (ESEE). The research covers an eight-year period (2008-2015). 2,544 Spanish companies belonging to the manufacturing sector were analysed. Results show that neither business-to-business (B2B) nor business-to-consumers (B2C) e-commerce seem to have influence on the revenue growth. Therefore, a substitution effect may exist between the sales by physical channels and e-commerce sales. However, the authors have found evidence that companies which adopt a high level of e-commerce (B2C and B2C simultaneously) immediately experience increase in their profitability. Moreover, if firms adopt only B2B or B2C the positive effects on profitability are achieved in the year subsequent to that of the measurement of the e-commerce status.

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Handayani, Putu Wuri, and Suci Lestarini Nurhayati. "PENDEFINISIAN INSTRUMEN EVALUASI WEBSITE E-COMMERCE BUSINESS TO CONSUMER (B2C)." Jurnal Sistem Informasi 6, no. 1 (2012): 10. http://dx.doi.org/10.21609/jsi.v6i1.274.

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Dalam meningkatkan keunggulan kompetitif suatu organisasi, aplikasi e-commerce dapat digunakan untuk meningkatkan proses supply chain suatu organisasi. Saat ini di Indonesia sudah banyak organisasi yang mulai memanfaatkan aplikasi e-commerce B2C (Business to Consumer) dalam memasarkan produknya. Implementasi konsep B2C dilakukan melalui pembuatan website e-commerce yang digunakan untuk bertransaksi secara langsung dengan konsumen. Namun, pembuatan website pribadi untuk perdagangan elektronik tersebut tidak serta merta memberikan kesuksesan bagi perusahaan yang mengimplementasikannya. Di Indonesia, belum banyak website B2C yang bermunculan. Oleh karena itu, sebuah instrumen evaluasi terhadap website e-commerce perlu didefinisikan untuk meningkatkan kinerja website e-commerce. Paper ini akan membahas mengenai proses pendefinisian instrumen evaluasi sebuah website e-commerce ditinjau dari sudut pandang pengunjung pertama, intermittent, dan frequent. Hal ini dikarenakan masing-masing pengunjung memiliki karakteristik yang berbeda dan membutuhkan sebuah instrumen evaluasi yang berbeda pula. Pendefinisian instrumen evaluasi website e-commerce ini didasarkan pada beberapa teori yang sudah ada dan berbagai macam literatur lainnya. In improving the competitive advantage of an organization, e-commerce applications can be used to improve an organization's supply chain process. Currently in Indonesia there are many organizations are beginning to utilize e-commerce B2C (Business to Consumer) applications in marketing their products. Implementation is done through development of B2C e-commerce website that used to trade directly with consumers. However, development of personal websites for electronic commerce does not necessarily provide success for the company that implements it. In Indonesia, only a few B2C websites are popping up. Therefore, an evaluation instrument for e-commerce website needs to be defined to improve the performance of e-commerce website. This paper will discuss the process of defining an evaluation instrument for e-commerce website from the point of view of the first visitors, intermittent, and frequent. This is because each visitor has different characteristics and require a different evaluation instruments. Defining the evaluation instrument e-commerce website is based on several existing theories and various other literature.

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Kis, Halyna. "The use of B2B and B2C e-commerce models as a tool of anti-crisis management of industrial enterprises." Scientific Horizons 23, no. 11 (2020): 81–87. http://dx.doi.org/10.48077/scihor.23(11).2020.81-87.

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E-commerce, which covers all types of trade via the Internet, has become a promising area for modern interactive business in a highly competitive environment. The use of B2B (Business-to-Business) and B2C (Business-to-Consumer) e-commerce models is extremely important for crisis-free development of business entities. The aim of this study is to prove the need for organisational, production, and management innovations that involve the introduction of B2C and B2B e-commerce models, as well as to identify the main sources of funding for such innovations in enterprises in crisis. To study the specifics of the use of B2C and B2B e-commerce models as an important area of anti-crisis management of industrial enterprises, such research methods and techniques as a systems approach, analysis and synthesis, induction and deduction were implemented. The process of managerial activity, such as making managerial decisions, is also used. The study proves that development, implementation and use of B2B and B2C e-commerce models can be seen as an integral part of business management under the threat of bankruptcy. In practice, insolvent enterprises have very limited opportunities to implement B2B and B2C e-commerce models, so in such a situation it is very important to set priorities and find their own reserves. The priority of internal sources of financing activities in the field of e-commerce of enterprises in crisis is also due to the following: domestic sources can be mobilised in a short time and, as a rule, do not require significant capital expenses; mobilisation of internal sources reduces the company’s dependence on external creditors, partners and counterparts. The main way to identify internal sources of funding for projects for the development, implementation and use of B2B and B2C e-commerce models is collecting information about the organisation, results of its activities, financial condition and trends, analysis of financial indicators. The world economic development shows that those enterprises that do not pay proper attention to e-commerce do not have a chance to stay on the market for a long time. The development of e-commerce models causes a change in the structure of the economy. Effective development, implementation and use of B2B and B2C e-commerce models determines the company’s ability to quickly adapt to changing external environment and stay on the market for as long as possible

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Bo, Tian, and Wang Jia. "Recommended Trust Evaluation in B2C E-Commerce Based on Fuzzy Analytic Hierarchy Process." International Journal of Knowledge and Systems Science 3, no. 3 (2012): 60–69. http://dx.doi.org/10.4018/jkss.2012070106.

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Trust investigation in Business-To-Customer (B2C) E-commerce is usually based on analyzing relative compositions of B2C E-commerce, and mainly focuses on direct perceived trust of consumers. But in real B2C E-commerce, recommended trust of mature consumer is an important channel to enhance trust for a new consumer. A recommended trust evaluation method in B2C E-commerce is proposed based on fuzzy analytic hierarchy process. Firstly, compositions that affect online trust in B2C electronic-commerce are analyzed comprehensively. An individual trust evaluation system is established. Furthermore, for a new consumer, using trust evaluations of multiple mature consumers that he/she is familiar with, the study adopts fuzzy analytic hierarchy process to build composite recommended trust evaluation method. Finally, the proposed recommended trust evaluation method is applied to evaluate recommended trust of real B2C online shopping. It simulates the process of trust evaluating of a new consumer and illustrates the validity of proposed recommended trust evaluation method.

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Singh, Mohini. "E‐services and their role in B2C e‐commerce." Managing Service Quality: An International Journal 12, no. 6 (2002): 434–46. http://dx.doi.org/10.1108/09604520210451911.

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E‐services are important in B2C e‐commerce for managing customer relations and enhancing sales. In the electronic world the customer and the merchant do not meet face‐to‐face, and the clients are more discerning with increased options and solutions available to them online. With the click of a mouse a customer can find another provider. As customers embrace e‐commerce their expectations about service, support, and how they make purchases are changing. Services to customers offered electronically to enhance their online shopping experience include search support, e‐response to customer queries, orders and transactions, e‐payment, e‐transaction record management, e‐assurance and trust, e‐help and other online support in the B2C e‐space. This paper discusses the role of e‐services in B2C e‐commerce and how they can be applied to enhance the online customer shopping experience. Findings of two research projects that shed some light on both business and customer perspectives of the role of e‐services in the B2C e‐commerce are launched in this paper.

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Santos, Leandro Lima, Felipe Mendes Borini, Rafael Morais Pereira, and Thelma Valéria Rocha. "A AUTONOMIA DE MARKETING DE SUBSIDIÁRIAS ESTRANGEIRAS PARA ADAPTAÇÃO LOCAL EM ECONOMIAS EMERGENTES/MARKETING AUTONOMY OF FOREIGN SUBSIDIARIES FOR LOCAL ADAPTATION IN EMERGING MARKETS." Revista Eletrônica de Administração e Turismo - ReAT 10, no. 5 (2017): 1118. http://dx.doi.org/10.15210/reat.v10i5.10641.

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O objetivo principal do estudo foi identificar se as empresas multinacionais estrangeiras localizadas em mercados emergentes, como o Brasil, utilizam mais o marketing local (autonomia de marketing) como estratégia para expansão da comercialização de seus produtos. Por meio de uma análise comparativa entre subsidiárias classificadas em Business to Business (B2B) e Business to Consumer (B2C), foi possível mensurar o grau de autonomia concedido por suas matrizes para três variáveis estratégicas: lançamento, posicionamento e comunicação de novos produtos. Em seguida, realizou-se um teste de hipótese para averiguar se as multinacionais consideradas predominante ou exclusivamente B2C possuíam mais autonomia de marketing quando comparadas com as B2B para adaptação local destas estratégias no Brasil. Como resultados, foi diagnosticado que as empresas não possuem alto grau de autonomia de marketing para adaptação local. E que a diferença de autonomia entre B2C e B2B não é significativa estatisticamente, cujos resultados não se apresentaram dentro do grau de significância. Com isto percebeu-se que, uma subsidiária B2C não necessariamente tem mais autonomia para adaptação local que uma B2B, ou seja, o tipo de negócio não é o fator diferenciador para a quantidade de autonomia concedida pelas matrizes às subsidiárias.

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Paris, Deborah Libu, Mahadi Bahari, and Noorminshah A. Iahad. "Exploring Implementation Factors Influencing Business-to-Customer (B2C) e-Commerce." Advanced Science Letters 21, no. 5 (2015): 1455–59. http://dx.doi.org/10.1166/asl.2015.6069.

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Zhou, Qi Shen, Ming Xing Yang, Peng Fei Zhang, and Ying Qiu. "Study on the Innovative Jewelry B2C Business Model in China and Africa." International Journal of Engineering Research in Africa 10 (July 2013): 65–77. http://dx.doi.org/10.4028/www.scientific.net/jera.10.65.

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According to the forecast of relevant business data, current jewelry consumption in China and Africa has become increasingly active and has great potential for further development. For now, the industrial value chain of jewelry e-business as a whole is far from a mature state; industry convergence degree is relatively low; market segmentation is high; the demand of customers is large, however the supply is full of chaos. Under the general context of rapid development of e-commerce in the Internet, the structure of jewelry industry requires further adjustment and further improvements. The concept of symbolic consumption has been proposed to highlight the increasing significance of extending symbolic value and experience of the commodity. This paper conducted an innovative and exploratory study on the jewelry B2C business model in China and Africa based on the value of user experience. The contents of this paper include four aspects. Primarily, it analyzes the strengths and weaknesses of jewelry B2C business model. Customers become the main players in the market and can select jewelry products based on their own preferences. Secondly, it explains the value of user experience by exploring the emotions, memories, feelings and deeper identity of value during the consumption process to expand broader space for product value. Furthermore, it provides an explicit analysis of innovative jewelry B2C business model concentrating on combining jewelry with customers' emotions. In addition, it explores the implications of innovative B2C business model in the jewelry industry by creating superior customer experiences.

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Ou, Yan Qun, Li Zhou, and Yu Ping Fang. "Research on B2C Electronic Commerce System Based on X3D/VRML." Advanced Materials Research 328-330 (September 2011): 1689–92. http://dx.doi.org/10.4028/www.scientific.net/amr.328-330.1689.

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Firstly, the thesis analyzes the basic concepts and features of X3D virtual reality modeling language (VRML), X3D is 3D graphic criterion that is follow on, extensible. Secondly, the thesis presents the application frame of VRML in B2C Electronic Commerce systems. By using the technology of VRML, such as the 3D modeling technology, interactive technology and database access technology combined with ASP, the E-commerce system can connect business and customer. The B2C E-commerce platform based on X3D/VRML technology has the trait of instant, 3d, interactive and verisimilitude, provide enhanced receptivity and interactivity for E-commerce. With the organic integration of E-commerce system and VRML technology, the competitiveness of E-commerce will be improved. Virtual 3D B2C E-commerce system will be the platform for enterprise informatization.

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Chen, Jian, Zhicheng Guo, and Yin Tang. "Research on B2C E-Commerce Business Model Based on System Dynamics." American Journal of Industrial and Business Management 09, no. 04 (2019): 854–74. http://dx.doi.org/10.4236/ajibm.2019.94058.

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Chen, Jian, Yin Tang, and Jinyu Yang. "A Survey of System Dynamics in B2C E-Commerce Business Model." Modern Economy 09, no. 04 (2018): 830–52. http://dx.doi.org/10.4236/me.2018.94054.

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Dubelaar, Chris, Amrik Sohal, and Vedrana Savic. "Benefits, impediments and critical success factors in B2C E-business adoption." Technovation 25, no. 11 (2005): 1251–62. http://dx.doi.org/10.1016/j.technovation.2004.08.004.

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Hennyeová, K. "Selected aspects of e-business development." Agricultural Economics (Zemědělská ekonomika) 52, No. 8 (2012): 385–88. http://dx.doi.org/10.17221/5039-agricecon.

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The enhanced use of information and communication technologies (ICT) has a strong impact on business-to-business (B2B) and business-to-consumer (B2C) relationships as well as the way the key business processes are conducted. It can save costs and time, enable businesses to reach a wider market and to respond more quickly to the customer demands. These benefits open up new ways of doing international business. The policy objective is to encourage the integration of e-business into normal business by promoting the take-up of e-business services. Information and communication technologies are necessary to be seen as a tool for the increase of prosperity and competitiveness. &nbsp;

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Yang, Xinyue, and Qinjian Yuan. "The Effects of B2C Interaction on Customer Loyalty." Journal of Data and Information Science 3, no. 2 (2018): 78–104. http://dx.doi.org/10.2478/jdis-2018-0010.

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Abstract Purpose This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer (B2C) context from a new perspective of the interactive tool. Design/methodology/approach The scale for B2C interactive tools is of seven dimensions: efficiency, security, fulfillment, mobility, community, cultivation, and customization. A model reflecting the influences of these attributes on customer loyalty is developed and empirically examined based on data collected from 265 B2C customers. Findings Results reveal that the fulfillment, mobility, community, and customization of B2C interactive tools can enhance customer loyalty directly and significantly. Efficiency and security, serving as the premise for possible purchase behavior, facilitate fulfillment. In addition, cultivation promotes the formation of customization, which directly strengthens customer loyalty. Research limitations Models considering individual-level indicators and combined with classic loyalty mechanisms in B2C context may lead to a deeper understanding of the tested effects of interaction on customer loyalty. Practical implications To strengthen B2C interaction and further cultivate loyal customers, making interactive tools more fundamental, flexible, and personalized is critical for B2C enterprises. Originality/value This study proposes a new perspective from interactive tools when measuring the relationship between B2C interaction and customer loyalty, and offers a useful theoretical lens and reasonable explanations for investigating customer loyalty in B2C e-commerce context.

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Ahamed, Bulbul, SM Monirul Islam, and Kismat Qaom. "Customers Attitude towards E-commerce in Bangladesh: An Empirical Study on Some Selected B2C E-commerce Sites." Journal of Business and Technology (Dhaka) 10, no. 1 (2016): 37–54. http://dx.doi.org/10.3329/jbt.v10i1.26905.

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This study aims at identifying salient attributes of e-commerce sites in Bangladesh. The study tries to assess the perception of customers about the performance of major-e-commerce sites on those attributes. Eighteen potential attributes are preliminarily selected, and after conducting a pre-test on 50 sample respondents eleven salient attributes are selected for the study. Finally 108 respondents are taken as the study sample. Mertin Fishbeins multi-attribute attitude models adopted to measure the customers attitude. Respondents were asked their belief and evaluation towards some B2C ecommerce sites. The benchmark of positive belief is hypothesized as 4 in a 5 point scale. The significance of the difference between observed mean of customers belief and the predetermined benchmark is measured by left tailed Z statistic. It is found that the sample respondents believe that the performance of the B2C e-commerce sites in Bangladesh is up to the benchmark in teams of only two attributes among the eleven. The findings of this study may be used by the existing B2C e-commerce companies as well as by the future e-commerce entrepreneurs in Bangladesh to establish a quality and customer-driven B2C e-commerce industry. Even the customers will be benefitting if the industry considers the findings of the study.Journal of Business and Technology (Dhaka) Vol.10(1) 2015; 37-54

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Marković, Aleksandar, Sava Čavoški, and Andrej Novović. "Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach." Organizacija 49, no. 2 (2016): 138–49. http://dx.doi.org/10.1515/orga-2016-0010.

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Abstract Background/purpose: This paper discusses the application of ABMS - agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. The continuous development and dynamics in the field of e-commerce requires application of advanced decision-making tools. These tools must be able to process, in a short time period, a large amount of data generated by the e-commerce systems and enable the use of acquired data for making quality business decisions. Methodology: The methodology of the agent-based simulation used in this paper may significantly enhance the speed and quality of decision making in electronic trade. The models developed for the needs of this research aim to improve the use of practical tools for the evaluation of the B2C online sales systems in that they allow for an investigation into the outcomes of varied strategies in the e-commerce site management as regards customer behaviour, website visits, scope of sales, income earned, etc. Results: An agent-based simulation model developed for the needs of this research is able to track the interactions of key subjects in online sales: site visitors - prospective consumers, sellers with different business strategies, and suppliers. Conclusion: Simulation model presented in this paper can be used as a tool to ensure a better insight into the problem of consumer behavior on the Internet. Companies engaged in the B2C e-commerce can use simulation results to better understand their consumers, improve market segmentation and business profitability and test their business policies.

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Firmansyah, Agung, Muhammad Ilman Akbar, Mursal Rais, Mustafa Kamal, and Putu Wuri Handayani. "PENGEMBANGAN ALTERNATIF MODEL E-PAYMENT B2C (BUSINESS TO CONSUMER) UNTUK MASYARAKAT INDONESIA." Jurnal Sistem Informasi 5, no. 1 (2012): 42. http://dx.doi.org/10.21609/jsi.v5i1.261.

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Saat ini, perkembangan aplikasi e-commerce di Indonesia khususnya aplikasi B2C (Business to Consumer) semakin meningkat. Salah satu komponen penting dalam proses jual beli secara online adalah proses pembayaran elektronik (e-payment). Penelitian ini bertujuan untuk mengembangkan empat model pembayaran elektronik berdasarkan kondisi ekonomi, keamanan, tingkat pendidikan, akses teknologi, pengguna telepon seluler dan pengguna kartu kredit dan ATM di Indonesia. Model pembayaran tersebut yaitu ATMPal, iCash, Pulsa E-payment dan Mobile Banking. Selain itu, dalam penelitian ini akan ditentukan peringkat kesesuaian untuk masing-masing model pembayaran tersebut dengan kondisi di Indonesia. Nowadays, the development of e-commerce applications in Indonesia, especially the application for B2C (Business to Consumer) is increasing. An important component in the process of online buying and selling is the electronic payment (e-payment). This research aims to develop four models of electronic payments based on economic conditions, safety, education level, access to technology, cell phone users, and credit cards and ATMs users in Indonesia. The payment model is ATMPal, iCash, Toll E-payment, and Mobile Banking. Moreover, this research will determined to rank the suitability of each such payment model to the conditions in Indonesia.

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Gąsiorkiewicz, Artur. "Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector." Foundations of Management 2, no. 2 (2010): 7–24. http://dx.doi.org/10.2478/v10238-012-0025-8.

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Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.

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Jeyaraj, Anand, Deborah B. Raiser, Charles Chowa, and Gary M. Griggs. "Organizational and Institutional Determinants of B2C Adoption under Shifting Environments." Journal of Information Technology 24, no. 3 (2009): 219–30. http://dx.doi.org/10.1057/jit.2008.22.

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This study examines the adoption of business-to-consumer (B2C) e-commerce by bricks-and-mortar companies comprising the Standard & Poor's 500 (S&P 500) listings between 1992 and 2003. B2C represents a Type III information systems (IS) innovation that integrates IS with core business technologies. Extant studies on Type III innovations have examined organizational and institutional factors, solely or collectively, in explaining adoption, but not how their effects change under shifting environments over time. We develop an integrated model comprising organizational factors (i.e., espoused values and resources) and institutional factors (i.e., normative and mimetic pressures), as well as the moderating influence of shifting environments (i.e., early period and late period demarcated by changes in the environment). Using a piecewise event-history model specification, we examine the adoption of B2C innovations by 93 organizations over time. Our results show that both organizational and institutional factors influence B2C adoption; however, their effects varied with the environmental shifts. Specifically, senior IS executives influenced adoption in the early period whereas bandwagon mimetic pressures and business norms influenced adoption in the late period. The findings of our research demonstrate the importance of explicitly modeling environmental shifts in theorizing organizational adoption of innovations.

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Marianus, Santos, and Syaiful Ali. "Factors Determining the Perceived Security Dimensions in B2C Electronic Commerce Website Usage: An Indonesian Study." Journal of Accounting and Investment 22, no. 1 (2021): 104–32. http://dx.doi.org/10.18196/jai.v22i1.8171.

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Research aims: This study aims to analyze the perceived security dimensions and build a research model using perceived ease of use and perceived usefulness as variables mediating the link between perceived security and the intention to use Indonesia's B2C e-commerce websites. Design/Methodology/Approach: Using a purposive sampling approach, this study conducted an online survey of respondents who had done online transactions, such as business-to-customer (B2C) transactions. Research Findings: The study's results showed that perceived security significantly correlated with buyers' intention to use B2C websites. Theoretical contribution/Originality: This study contributes to developing and validating key dimensions of perceived security and their constructs. Mediation effect test results from TAM, which were perceived ease and perceived use, indicated that only the perceived usefulness variable significantly mediated the relationship between perceived security and intention to use B2C e-commerce websites. Perceived use's mediation was not supported. Practitioner/Policy implication: This research empirically supports the perceived security construct as a second-order construct involving confidentiality, availability, non-repudiation, and privacy. Research limitation/Implication: This study used data from Indonesian individuals, which may differ from other countries' characteristics. It may limit the research' finding generalization. Research aims: This study aims to analyze the perceived security dimensions and build a research model using perceived ease of use and perceived usefulness as variables mediating the link between perceived security and the intention to use Indonesia's B2C e-commerce websites.Design/Methodology/Approach: Using a purposive sampling approach, this study conducted an online survey of respondents who had done online transactions, such as business-to-customer (B2C) transactions.Research Findings: The study's results showed that perceived security significantly correlated with buyers' intention to use B2C websites.Theoretical contribution/Originality: This study contributes to developing and validating key dimensions of perceived security and their constructs. Mediation effect test results from TAM, which were perceived ease and perceived use, indicated that only the perceived usefulness variable significantly mediated the relationship between perceived security and intention to use B2C e-commerce websites. Perceived use's mediation was not supported.Practitioner/Policy implication: This research empirically supports the perceived security construct as a second-order construct involving confidentiality, availability, non-repudiation, and privacy.Research limitation/Implication: This study used data from Indonesian individuals, which may differ from other countries' characteristics. It may limit the research' finding generalization.

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AL Majzoub, Mohamad, Vida Davidavičienė, and Ieva Meidute-Kavaliauskiene. "Measuring the impact of factors affecting reverse e-logistics' performance in the electronic industry in Lebanon and Syria." Independent Journal of Management & Production 11, no. 6 (2020): 1969. http://dx.doi.org/10.14807/ijmp.v11i7.1254.

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Reverse e-logistics has proven to have high significance in terms of profits, customer satisfaction, competition, and performance’s efficiency. However, several firms in the Business-to-Consumer (B2C) e-commerce field, especially in developing countries such as those in the Middle East, still neglect its importance for the survival of the firm because they don’t know how to improve reverse e-logistics (REL) performance. Therefore, the objective of this article is to identify the main factors that impact reverse e-logistics’ performance and to analyze their effect. The methods used in this article are: scientific literature review, synthesis, questionnaires, and structural equation modelling. The study is done in Lebanon and Syria with a sample of 459 companies in the electronic industry who are engaged in B2C e-commerce and is faced with reverse e-logistics’ challenges. The estimated results prove the significant impact of the identified factors: customer satisfaction, guarantee, and organization structure on reverse e-logistics’ performance, which in turn has a significant impact on the efficiency of the performance of B2C companies engaged in reverse e-logistics activities as well.

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Cassia, Fabio, and Alberto Marino. "Business-to-business branding: continuitÀ, discontinuitÀ e problemi aperti." MERCATI & COMPETITIVITÀ, no. 1 (March 2011): 139–59. http://dx.doi.org/10.3280/mc2011-001008.

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La crescente competizione globale che coinvolge sempre piů intensamente anche i mercati industriali ha portato negli ultimi anni diversi Autori ad interrogarsi circa il ruolo potenziale che la marca puň assumere per l'affermazione di vantaggi competitivi in tali contesti. Prendendo avvio da una dettagliata revisione della Letteratura sul business-to-business branding, il presente lavoro si propone innanzitutto di dimostrare come parte della conoscenza disponibile possa risultare fuorviante. Attraverso un'analisi di uno studio di Kotler e Pfoertsch (2006), si evidenzia in particolare l'inefficacia di un diretto ed incondizionato trasferimento dei principi e soprattutto delle strategie di branding dai mercati B2C a quelli B2B. Infine, il lavoro propone alcune proposizioni teoriche nella prospettiva della costruzione di un modello complessivo di business branding basato sulle circostanze, radicato nell'approccio relazionale.

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Stiakakis, Emmanouil, and Christos K. Georgiadis. "E‐service quality: comparing the perceptions of providers and customers." Managing Service Quality: An International Journal 19, no. 4 (2009): 410–30. http://dx.doi.org/10.1108/09604520910971539.

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PurposeThis study aims to identify the similarities and differences between the perspectives of providers and customers regarding the important dimensions and attributes of e‐service quality (e‐SQ).Design/methodology/approachTen criteria are proposed for assessment of e‐SQ in both business‐to‐business (B2B) and business‐to‐consumer (B2C) transactions. Confirmatory factor analysis confirms the validity of grouping these criteria into five proposed dimensions. The e‐SQ dimensions and criteria are then ranked in terms of their importance by a survey of respondents from small and medium‐sized enterprises with experience in conducting e‐business in Greece. The results are compared with selected surveys of customers' perceptions from the literature.FindingsThe results indicate that the providers' perceptions are in agreement with customers' perceptions with regard to e‐SQ dimensions, but not with regard to specific criteria (items) within those dimensions. The study also finds that providers have similar perceptions of the importance of the suggested e‐SQ criteria in B2B and B2C electronic transactions.Research limitations/implicationsThe findings should be generalised with care if extrapolated to other socio‐cultural settings and specific industries.Practical implicationsManagers should recognise that there might be differences between their views of e‐SQ and those of their customers.Originality/valueThis is one of the few studies to have focused on the perceptions of providers in assessing e‐SQ.

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Musbah, Abdelaziz, and Mira Kartiwi. "Factors Hindering the Adoption of Business-to-Consumer (B2C) in Developing Countries: A Case Study of Sudan." Information Management and Business Review 9, no. 4 (2017): 28–33. http://dx.doi.org/10.22610/imbr.v9i4.1896.

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It has been commonly reported that e-commerce (electronic commerce) offers viable solutions to businesses in meeting the challenges of an environment that is undergoing changes. This study seeks to explore the factors that influence the adoption decision of Business-to-Consumer (B2C) e-commerce, using Sudan as a case study. The mixed method design was adopted in two stages in which both exploratory and descriptive research approaches were undertaken. Data was collected from enterprises by questionnaire and through the analysis of research and semi-structured interviews. The findings revealed that most enterprises in the country are still in the initial stages of adoption of B2C e-commerce despite the wide growth of Internet use among enterprises in Sudan. Many factors could be responsible for the low usage of e-commerce among the enterprises in Sudan. Technical barrier is seen as the major barrier that affects the adoption of B2C e-commerce. However, this is accompanied by regulatory and legal barriers. One of the factors that inhibit e-commerce adoption in SMEs in Sudan is the lack of Internet security. Other factors include limited use of web portals and Internet banking by enterprises. The use of credit card and visa card is prohibited in Sudan due to the sanction from the United States of America. However, these issues resulted in all type of transactions that involves carrying cash. This makes it risky for customer who carry huge sum of money. In order to improve B2C e-commerce adoption technologies, this study plays a significant role to organizations and supporting organizations, especially those operating in countries with a unique situation like Sudan.

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Hasan, Sjarifuddin. "Iklan Internet, Kualitas Status Jejaring Sosial (Face Book) Sebagai Media Marketing E-Commer B2C (Business To Consumer) Dan Interaksi Penjual & Pembeli Terhadap Keputusan Pembelian." Jurnal Manajemen 18, no. 1 (2018): 1. http://dx.doi.org/10.24912/jm.v18i1.374.

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Abstract: Every company engaged in the field of advertising media through the internet has opportunities and challenges in the move. This study is directed to observe the activities used in advertising through the internet, media quality facebook as a marketing medium in the e-commerce B2C (business to consumer) and the interaction between the seller and the buyer (customer) in deciding on the purchase of Batik Keris in Jakarta. This issue has subsequently been formulated in accordance with the data collection study variables, namely the advertising data over the internet, facebciok as its medium quality marketing B2C e-commerce, and the interaction between the seller and the buyer in the purchase decision Batik Keris. This data is compiled riding 100 respondents using a questionnaire and analyzed using regression analysis model. The results of the study showed that the quality of facebook as an intermediary media marketing and B2C e-commerce and the interaction between the seller and the buyer (customer) found positive and significant impact in deciding the purchase of Batik Keris in Jakarta.

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Zhao, Li, and Shouting Guo. "The Value Creation of B2B2C E-Business Mode based on SaaS." Journal of Electronic Commerce in Organizations 10, no. 3 (2012): 1–12. http://dx.doi.org/10.4018/jeco.2012070101.

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Due to the disadvantage of enterprise information construction in B2B and B2C business models, companies cannot keep up with immediate information in developing customer service, inventory management, and customer web front-end experience. Based on the SaaS information service concept, this paper solves business problems in information technology for introducing the integrated B2B2C E-business mode. To achieve participants’ utility optimization, the business processes based on value chain has been restructured, which reduces the transaction cost by information sharing. SaaS operators provide the professional value added services, including core services, forms services and extensive services.

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Ismawan, Fiqih, Abdul Mufti, and Bondan Dwi Hatmoko. "Analisis dan Perancangan E-Commerce Business to Consumer (B2c) dengan Menggunakan Metode Square." Faktor Exacta 11, no. 4 (2018): 332. http://dx.doi.org/10.30998/faktorexacta.v11i4.3145.

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Pan, Hailan, and Xiaohuan Yang. "Management Model on Electronic Commerce Data Based on Cloud Computing." Wireless Communications and Mobile Computing 2021 (April 15, 2021): 1–10. http://dx.doi.org/10.1155/2021/5510002.

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Judging from the current situation, China’s e-commerce companies are developing more and more rapidly, and the sales records of e-commerce platforms continue to break through. However, in this rapid development, many problems have been exposed. Because B2C e-commerce business management methods are different from traditional business management methods, there are many fundamental differences between the risks faced by traditional e-commerce companies and traditional enterprises. Compared with traditional enterprises, the risks faced by e-commerce enterprises have greater uncertainty and complexity, and the related risk management measures have not fully kept up with the development speed of B2C e-commerce and are still in the stage of continuous exploration. With the popularity of e-commerce and higher applicability, the research on e-commerce data management model is urgent. In order to study the e-commerce data management model, theoretical research and commercial application of cloud computing are discussed in depth from literature analysis, comparative analysis, graphical analysis, and case analysis. I hope to expand the application research of cloud computing platform in e-commerce. Finally, it proves that e-commerce has a good development advantage in the future development.

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Rahardja, Untung, Qurotul Aini, and Desi Sartika. "BUILD A BUSINESS TO CUSTOMER ONLINE STORE USING AIRZONE CONTENT MANAGEMENT SYSTEM." CCIT Journal 8, no. 2 (2015): 112–22. http://dx.doi.org/10.33050/ccit.v8i2.329.

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Current world trade are no longer constrained by space and time. Human mobility is high demanding world trade is able to provide goods and services quickly in accordance with the request of the consumer. Advances in technology and a growing current of information increasingly make online sites provide such services in various fields, especially in the business world that leads to an online transaction activity.Online transactions is better known under the name of e-Commerce that links between the B2B, B2C, C2B, and P2P. Airzone is one form of a system that uses e-commerce as a medium to conduct business in the world of the internet by using the methodology of B2C. Internet users are growing in Indonesia, making the e-Commerce is increasingly required by the company to continue to develop its business activities. Thus Airzone is present in the world of e-commerce is to be able to update the implementation of e-commerce in favor of a business. E-commerce in the world of technology is important in running the buying and selling of companies and organizations, so that the existence of a system of e-commerce makes it easy for businesses to address the assessed transaction activity is still less effective and efficient. So that it can serve as a means of airzone for product development, promotion, online transactions, product delivery and after sales support that will mutually support each other to gain revenue and profit are better.

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Rouibah, Kamel, Paul Benjamin Lowry, and Laila Almutairi. "Dimensions of Business-to-Consumer (B2C) Systems Success in Kuwait." Journal of Global Information Management 23, no. 3 (2015): 41–71. http://dx.doi.org/10.4018/jgim.2015070103.

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An extensive body of research has tested the information systems success model in many contexts. Surprisingly, few of these studies have applied it to e-commerce. A study by represents one such initiative, but it is crucial to address several remaining gaps associated with that study. Moreover, no e-commerce success model has considered the Arab world, which exhibits unique cultural factors influencing e-commerce. The authors' study proposes an improved IS success model for e-commerce in the Arab world. This model, based on that of , adds several enhancements to the validity and generalisability of his efforts, uses the latest SEM techniques, including both monetary and nonmonetary value conceptualisations, uses a multidimensional conceptualisation of system quality, and proposes specific factors of e-commerce service quality. The authors tested the proposed research model with a truly randomised sampling approach using 288 experienced business-to-consumer (B2C) consumers in the Arab world. The results largely support our hypothesised model. The most important difference between our results and those of previous studies is our finding that although service quality influences value, it has no bearing on user satisfaction in an Arab context. This study will be useful for practitioners and researchers seeking to improve the understanding of B2C e-commerce success in the Arab world.

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Pucinelli, Evelyn Aparecida, and Antonio Carlos Giuliani. "E-MARKETING : UMA ANÁLISE DOS DIFERENCIAIS NECESSÁRIOS PARA ATUAR NO COMÉRCIO ELETRÔNICO – ESTUDO DE CASO." Revista Eletrônica de Ciência Administrativa 2, no. 2 (2003): 1–10. http://dx.doi.org/10.21529/recadm.20030202009.

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Com a evolução do comércio eletrônico no Brasil, foi necessário uma reorientação por parte das empresas que por muitos anos estavam acostumadas com um tipo de comércio do comercial para efetuar a compra de um produto. No entanto, este tipo de transação comercial continua predominando num país que ainda possui diversas classes sociais, da qual a cultura de informação, a tecnologia ainda são precárias em relação aos países mais desenvolvidos. A prática de comércio on line no Brasil está em pleno crescimento, induzindo muitas empresas a operarem num novo tipo de mercado denominado loja virtual ou melhor dizendo, o mercado business to consumer, (B2C). Diante desse cenário, o estudo abordou as vantagens e desvantagens desta prática de comércio, apontando os principais aspectos que podem gerar problemas para as empresas operantes do mercado B2C. analisou-se a evolução do comércio eletrônico no Brasil e no mundo; a postura do consumidor brasileiro, identificando os fatores que ameaçam o e-commerce. Conclui-se com as reflexões os mecanismos necessários para driblar com esse novo tipo de implantação de um site eletrônico, através da análise de dois estudos de casos, as empresas Redemarket e Submarino, sendo apontado os aspectos importantes que são necessário para um bom funcionamento do e-marketing no mercado B2C.

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Kim, Seung Hwan, and Framarz Byramjee. "Effects Of Risks On Online Consumers Purchasing Behavior: Are They Risk-Averse Or Risk-Taking?" Journal of Applied Business Research (JABR) 30, no. 1 (2013): 161. http://dx.doi.org/10.19030/jabr.v30i1.8291.

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Since the beginning of e-commerce, trustworthiness of commercial web sites has been a constant issue, and, very likely, it will continue to be. When an online shopper cannot trust a web site where he or she intends to make a purchase, the online shopper would perceive a risk of transactional security and a risk of privacy of personal information. In regard to this perceived risk in online transactions, this study is set out to find the change in the level of perceived risk in Business-to-Consumer (B2C) e-commerce and to test whether or not consumers trust a web-centric company at their first visit to the companys web site. Two major findings of this study are that about one third of those surveyed for the study feel an increased risk in B2C online transactions over the previous year, and that absolute majority of them have never or rarely shopped on a web site they are not familiar with. It is further found that even an attractive deal cannot affect the risk-averse behavior of online shopping. From the findings of the study, it is concluded that risk-averse online shopping behavior is a manifestation of increased perceived risk in B2C online transactions.

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Puspasari, Maya Arlini, Tiara Sari, Fariz Setyana Pratama, and Muhammad Farhan Fadillah. "USER EXPERIENCE EVALUATION ON USE OF COSMETIC BUSINESS TO CONSUMER (B2C) E-COMMERCE SITES." Journal of Engineering and Management in Industrial System 7, no. 2 (2019): 69–76. http://dx.doi.org/10.21776/ub.jemis.2019.007.02.2.

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Hanyang Luo, and Qiang Lu. "Empirical Research on the Evolution of Consumers' Trust in B2C E-business in China." INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences 4, no. 20 (2012): 640–48. http://dx.doi.org/10.4156/aiss.vol4.issue20.76.

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Yoo, Seung-Gyun, and Su-Young Kwak. "An Approach to e-Business for B2C Companies according to Slowing Economy in China." E-Business Studies 17, no. 6 (2016): 291–303. http://dx.doi.org/10.20462/tebs.2016.12.17.6.291.

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Sohaib, Osama, Kyeong Kang, and Iwona Miliszewska. "Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce." Journal of Global Information Management 27, no. 2 (2019): 59–77. http://dx.doi.org/10.4018/jgim.2019040104.

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This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention has been neglected. Based on the stimulus–organism–response (S–O–R) model, this study investigates the consumer cognitive innovativeness and the moderating role of the individual consumer-level uncertainty avoidance cultural value towards new product purchase intention in business-to-consumer (B2C) e-commerce. Structural equation modelling, such as partial least squares (PLS) path modelling was used to test the model, using a sample of 255 participants in Australia who have had prior online shopping experience. The findings show that the online store web atmosphere influences consumers' cognitive innovativeness to purchase new products in countries with diverse degrees of uncertainty avoidance such as Australia. The results provide some guidance for a B2C website design based on how individual's uncertainty avoidance and cognitive innovativeness can aid the online consumer purchasing decision-making process.

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Matarneh, Feras. "Improving the Authentication Mechanism of Business to Consumer (B2C) Platform in a Cloud Computing Environment: Preliminary Findings." European Scientific Journal, ESJ 13, no. 18 (2017): 482. http://dx.doi.org/10.19044/esj.2017.v13n18p482.

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The reliance of e-commerce infrastructure on cloud computing environment has undoubtedly increased the security challenges in web-based e-commerce portals. This has necessitated the need for a built-in security feature, essentially to improve the authentication mechanism, during the execution of its dependent transactions. Comparative analysis of the existing works and studies on XML-based authentication and non-XML signaturebased security mechanisms for authentication in Business to Consumer (B2C) e-commerce showed the advantage of using XML-based authentication, and its inherent weaknesses and limitations. It is against this background that this study, based on review and meta-analysis of previous works, proposes an improved XML digital signature with RSA algorithm, as a novel algorithmic framework that improves the authentication strength of XML digital signature in the B2C e-commerce in a cloud-based environment. Our future works include testing and validation, and simulation, of the proposed authentication framework in Cisco’s XML Management Interface with inbuilt feature of NETCONF. The evaluation will be done in conformity to international standard and guideline –such as W3C and NIST.

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Wang, Ou, Simon Somogyi, and Sylvain Charlebois. "Food choice in the e-commerce era." British Food Journal 122, no. 4 (2020): 1215–37. http://dx.doi.org/10.1108/bfj-09-2019-0682.

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PurposeThis study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), online-to-offline delivery (O2O Delivery), online-to-offline in-store (O2O In-store) and New Retail. It also explored consumer preferences for specific food categories within the four e-commerce modes.Design/methodology/approachAn online survey was administered to 954 participants from three Chinese cities: Beijing, Shanghai and Shenzhen. Descriptive analysis and linear regression were used in the data analysis.FindingsThe following food choice motives (FCMs) and socio-demographic characteristics had a significant effect on food e-commerce attitudes and/or consumption, with some or all of the four e-commerce modes: Taste Appeal, Value for Money, Safety Concerns, Quality Concerns, Processed Convenience, Purchase Convenience, Others' Reviews, City, Gender, Household Size, Age, Income, Occupation and Marital Status. Consumers also have different consumption preferences for food categories in the four e-commerce modes.Originality/valueThis is the first study to associate consumer FCMs and socio-demographics with their e-commerce attitudes and consumption regarding food in four e-commerce modes: B2C, O2O Delivery, O2O In-store and New Retail.

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Li, Ran, and Tao Sun. "Assessing Factors for Designing a Successful B2C E-Commerce Website Using Fuzzy AHP and TOPSIS-Grey Methodology." Symmetry 12, no. 3 (2020): 363. http://dx.doi.org/10.3390/sym12030363.

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The recent hype in online purchasing has skyrocketed the importance of the electronic commerce (e-commerce) industry. One of the core segments of this industry is business-to-consumer (B2C) where businesses use their websites to sell products and services directly to consumers. Thus, it must be taken care of that B2C websites are designed in a way which can build a trustworthy and long-term relationship between businesses and consumers. Thus, this study assesses and prioritizes factors for designing a successful B2C e-commerce website. The study employs multi-criteria decision making (MCDM), and to minimize any ambiguity and greyness in the decision-making, it integrates fuzzy and grey respectively with the Analytical Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) to form FAHP and TOPSIS-Grey. Initially, the study conducts a thorough literature survey to screen important factors reported in past studies. Five main factors and nineteen sub-factors were selected for further prioritization. Later, FAHP prioritized factors based on their importance. Finally, based on the FAHP results, TOPSIS-Grey ranked five alternatives (e-commerce websites). FAHP revealed “service quality” as the most successful website designing factor, while TOPSIS-Grey reported “Website-3” as the most successful website, having incorporated the factors required to design a successful website.

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Habibzadeh, Taher. "Developing Internet Jurisdiction in B2B and B2C Contracts: Focusing on Iranian Legal System with Comparative Study of American, English and eu Laws." Arab Law Quarterly 31, no. 3 (2017): 276–304. http://dx.doi.org/10.1163/15730255-12313034.

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Abstract In the modern world, electronic communications play a significant role in areas of national and international law such as Internet jurisdiction. Private international law provides that the competent court is the court within which jurisdiction the contract is performed, so it is important to know the place of performance of the contract in the case of contracts for digital goods such as e-books or computer software delivered online. It is equally important in the case of electronic services such as e-teaching. Furthermore, as consumer protection in B2C contracts is important in developing global e-commerce, it is important to consider whether the consumer party is able to bring an action against the business party in his own place of domicile or habitual residence. The article analyses these questions and proposes ways in which the Iranian legal system might be developed to address issues of Internet jurisdiction in B2B and B2C contracts.

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Yuching Chern, and GwoHshiung Tzeng. "Assessing Customer e-Loyalty for Business-to-Consumer (B2C) Service Based on Fuzzy MCDM Techniques." Journal of Convergence Information Technology 8, no. 6 (2013): 494–506. http://dx.doi.org/10.4156/jcit.vol8.issue6.60.

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Sohaib, Osama, and Kyeong Kang. "Cultural Aspects of Business-to-Consumer (B2C) E-commerce: Acomparative Analysis of Pakistan and Australia." Electronic Journal of Information Systems in Developing Countries 61, no. 1 (2014): 1–18. http://dx.doi.org/10.1002/j.1681-4835.2014.tb00431.x.

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Paris, Deborah Libu, Mahadi Bahari, and Noorminshah A. Iahad. "Business to customer (B2C) e-commerce implementation process: a case study experience in fashion and apparel business in Malaysia." International Journal of Business Information Systems 29, no. 1 (2018): 92. http://dx.doi.org/10.1504/ijbis.2018.094000.

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Iahad, Noorminshah A., Mahadi Bahari, and Deborah Paris. "Business to Customer (B2C) E-Commerce Implementation Process: A Case Study Experience in Fashion and Apparel Business in Malaysia." International Journal of Business Information Systems 29, no. 1 (2018): 1. http://dx.doi.org/10.1504/ijbis.2018.10009819.

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Gallego, M. Dolores, Salvador Bueno, and David López-Jiménez. "Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective." Journal of Business & Industrial Marketing 31, no. 3 (2016): 381–92. http://dx.doi.org/10.1108/jbim-02-2013-0042.

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Purpose The purpose of this paper is to carry out empirical testing of the relationship between corporate image and corporate satisfaction among business-to-consumer (B2C) e-commerce organizations who possess codes of conduct and study their effects on sales volume. The aim is to measure impacts of both corporate image as well as measure corporate satisfaction on online sales volume increases. In addition, the authors have added to the study the product-type dimension as a moderate variable. Design/methodology/approach A structural model is developed and empirically tested through survey data obtained from 127 Spanish companies adhering to a code of conduct. Findings The results indicate that adhering to a code of conduct has a positive impact on the increase in sales volumes. The paper identified the main reasons for adhering to a code of conduct, such as offering greater trust to potential consumers as well as improving the firm’s image, prestige and increasing quality and security. Research limitations/implications Further variables must be identified that would help to determine the impact on organizations adhering to codes of conduct. Practical implications This paper highlights how B2C e-commerce codes of conduct help managers achieve better conditions for competiveness. The findings show how adhering to a code of conduct has a positive impact on increased sales volumes. The results indicate that the reasons for adhering to a code of conduct are the following: it offers greater trust to potential consumers, as well as improves the firm’s image and prestige, and increases purchase quality and security. Originality/value This paper contributes to the enrichment of knowledge concerning B2C e-commerce codes of conduct developed a pioneering study.

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