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Journal articles on the topic 'B2C market'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Djurakulovich, Safarov Bakhtior. "STRATEGIES AND DIFFERENCES IN B2B AND B2C MARKETING." International Journal Of Management And Economics Fundamental 03, no. 05 (2023): 49–57. http://dx.doi.org/10.37547/ijmef/volume03issue05-07.

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The article classifies B2B and B2C markets and performs their comparative analysis. The target audience of the B2B and B2C market, the specific characteristics of the sale of goods, transactions, distribution channels, customer behavior and their actions in these markets are classified and their distinctive features are studied.

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Zhang, Wanqiu, Shiyuan Shi, Yating Li, Linfeng Cheng, and Bao Li. "Evaluating B2C and B2B Entrepreneurial Opportunities Within the Chinese Ex-Pat Relocation Market." Advances in Economics, Management and Political Sciences 17, no. 1 (2023): 35–44. http://dx.doi.org/10.54254/2754-1169/17/20231054.

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The Chinese ex-pat relocation market is a huge and growing market with remaining problems that need to be solved. To help entrepreneurs get a better start in this golden market, this paper will disclose the best business model, B2B or B2C, that companies can choose to enter the market. Interviews, surveys, and competitive comparisons are used as methods to explore what service customers are eager for and what competitors in the market have done. After analyzing customer needs, the business model of competitors and differences between the B2B and B2C business models in the Chinese ex-pat reloca

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Shambavi, Rajagopal, and Sitalakshmi Ramanan. "Gulfire: in line of fire." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–6. http://dx.doi.org/10.1108/20450621111201266.

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Subject area Marketing Communication. Study level/applicability At the undergraduate level, this case can be used in marketing courses such as Marketing Fundamentals, Marketing Management, Marketing Communication and Consumer Behavior. This case may also be used for Master's level students for Quality when focusing on safety/security in offices and factories. Case overview This case is used to introduce the concept of B2B and B2C marketing and explore the possibilities of converting an industry that essentially uses B2B marketing communication to choose B2C options. This case is also important

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Boiko, N. O. "Peculiarities of Application of Internet Promotion Tools in the B2B Market." Business Inform 5, no. 532 (2022): 133–37. http://dx.doi.org/10.32983/2222-4459-2022-5-133-137.

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The aim of the article is to determine the differences between Internet marketing in the B2C and B2B sectors, analysis of the most trendy tools of Internet marketing in the B2B sector in order to determine their effective impact on marketing activities and enterprises operating in the B2B market as a whole. It was reasonable to assume that Internet marketing tools are more adapted to the field of B2C. Many industrial companies have ignored the use of modern Internet promotion tools, thus losing market share and potential buyers, giving way to those who quickly adapt to new trends. However, whe

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Barrientos, Laura Gatica, Emma Rosa Cruz Sosa, and Patricia E. Garcia Castro. "Considerations Of E-Commerce Within A Globalizing Context." International Journal of Management & Information Systems (IJMIS) 16, no. 1 (2011): 101. http://dx.doi.org/10.19030/ijmis.v16i1.6726.

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The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become

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САРАЕВ, А. А. "COMPARATIVE ANALYSIS OF FEATURES AND TOOLS OF MARKETING IN B2B AND B2C SEGMENTS." Экономика и предпринимательство, no. 8(169) (August 30, 2024): 812–14. http://dx.doi.org/10.34925/eip.2024.169.8.153.

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В статье рассмотрены ключевые отличия маркетинговой деятельности в B2B и B2C сегментах. Сделаны выводы о схожести и отличиях, выделены особенности продвижения продуктов или услуг предприятия на рынке B2B. Для понимания отличий продвижения на двух рынках был проведен сравнительный анализ инструментов продвижения, сделаны выводы относительно целесообразности использования инструментов при работе на каждом из рынков. The article discusses the key differences between marketing in the B2B and B2C segments. The analysis of similarities and differences, and the features of promoting the company’s pro

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Mohapatra, Subhalaxmi, and Risha Roy. "Iro Iro – should the brand go circular B2B or B2C way." Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–19. http://dx.doi.org/10.1108/eemcs-12-2023-0484.

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Learning outcomes After completion of the case study, students will be able to understand how a business model could use sustainability to develop a brand, assess the marketing logic of a new startup and how that links to marketing plan, identify the relevance and need of a marketing plan in a startup and its growth, understand the differences between business-to-business (B2B) and business-to-consumers (B2C) business strategy for a new startup and enable the construction of a communication strategy for promoting a brand. Case overview/synopsis Iro Iro is a circular fashion business founded by

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Dotzel, Thomas, and Venkatesh Shankar. "The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis." Journal of Marketing 83, no. 5 (2019): 133–52. http://dx.doi.org/10.1177/0022242919847221.

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Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are unsure about B2B-SIs’ effects on firm value or risk, especially relative to those of B2C-SIs. The authors address this problem by developing hypotheses that relate the number of B2B-SIs and B2C-SIs to firm value and firm risk together with the moderators (the number of product innovations and customer-focus innovations). To test the hypotheses, the authors develop and estimate a model using unique pane

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Hu, Chuanzhi. "Tuhu Automotive Service: The Growth Path of the Leader in the after-sales Market." Journal of Innovation and Development 6, no. 2 (2024): 47–52. http://dx.doi.org/10.54097/ct20nv41.

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After its establishment in 2011, Tuhu Automotive Service led the Chinese automotive market to open up a new business track of standardized after-sales market. After the O2O+ auto parts B2C model of maintenance and repair, the B2C+B2B model was derived with the change of market, which broadened the user channel and quickly expanded its popularity with the enterprise integrity and affordable service, occupying most of the Chinese after-sales market. The success of the after-sales market has made many large-scale capitals also eye on this increasingly large business track. Tuhu Automotive Service

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Farras, Sasqia Putri, and Sarjono Putro Utomo. "Analytical Hierarchy Process (AHP) Method for Marketing Agency Selection at PT Kirana Mitraabadi." International Journal of Current Science Research and Review 07, no. 02 (2024): 1325–32. https://doi.org/10.5281/zenodo.10684288.

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Abstract : E-Commerce growth in Indonesia sets the stage for PT Kirana Mitraabadi, underlined by statistics indicating a substantial increase in e-commerce users. PT Kirana has identified the need to embrace and make a shift from a B2B-focused business model to the dynamic B2C market. The company aims to leverage this momentum, recognizing the potential to broaden its customer base and drive sales through the introduction of a new product line derived from its core offering of paraffin wax. However, the complexities of this shift reveal a major challenge in PT Kirana’s marketing division

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Вицуп, С. И., and Т. Е. Горгодзе. "Market segmentation and the role of the B2B business model in trade." Экономика и предпринимательство, no. 9(146) (January 22, 2023): 870–75. http://dx.doi.org/10.34925/eip.2022.146.9.172.

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В настоящей статье представлен обширный анал з теоретических аспектов функционирования сегмента B2B. Представлен подход к определению сегмента, выявлена его роль в экономике, определены особенности бизнес-модели «бизнес-бизнесу», различия сегмента в ср внении с B2C. Особое внимание в работе уделено исследованию параметров, влияющих на развитие сегмента, техник и методов продаж в рамках данной бизнес-модели. This article presents an extensive analysis of the theoretical aspects of the functioning of the B2B segment. An approach to defining a segment is presented, its role in the economy is iden

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Kis, Halyna. "The use of B2B and B2C e-commerce models as a tool of anti-crisis management of industrial enterprises." Scientific Horizons 23, no. 11 (2020): 81–87. http://dx.doi.org/10.48077/scihor.23(11).2020.81-87.

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E-commerce, which covers all types of trade via the Internet, has become a promising area for modern interactive business in a highly competitive environment. The use of B2B (Business-to-Business) and B2C (Business-to-Consumer) e-commerce models is extremely important for crisis-free development of business entities. The aim of this study is to prove the need for organisational, production, and management innovations that involve the introduction of B2C and B2B e-commerce models, as well as to identify the main sources of funding for such innovations in enterprises in crisis. To study the spec

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Pavlovic, Petra, Mignon Reyneke, and Sarah Boyd. "Origin artisan coffee: growth challenges faced by a niche brand in South Africa." Emerald Emerging Markets Case Studies 11, no. 3 (2021): 1–38. http://dx.doi.org/10.1108/eemcs-04-2021-0110.

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Learning outcomes Identify the advantages and disadvantages of being first-to-market with a new product in a new environment. Explain the differences between business-to-business (B2B) and B2C markets, how they are interconnected in the speciality consumer good category and the challenges of developing a balanced strategy for both. Assess the competitive positions of different market players within both B2B and B2C. Analyse the role of brand in a niche market and how brand perception influences consumer behaviour. Identify and assess the different strategies for growth in an evolving niche mar

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Klisenko, Olena, and Estefanía Serral Asensio. "Towards a Maturity Model for IoT Adoption by B2C Companies." Applied Sciences 12, no. 3 (2022): 982. http://dx.doi.org/10.3390/app12030982.

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The fast-growing market for the adoption of IoT technologies poses serious challenges for companies providing IoT solutions. These challenges require constant technological and managerial improvement from the companies. To select the right direction for improvements, managers need appropriate tools for analysis and decision making. Recognised tools of this type are maturity models. Currently, maturity models developed for IoT adoption are mainly oriented to the business to business (B2B) market, while business to consumer (B2C) companies also need such a reliable tool for business improvement.

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Skýpalová, Renata, Monika Vencourová, and Vendula Hynková. "Employer Brand Building Strategy in the Labour Market: Methodical Procedure for Companies from B2B and B2C Markets." Trendy v podnikání 12, no. 2 (2022): 25–34. http://dx.doi.org/10.24132/jbt.2022.12.2.25_34.

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The contribution of this study is the identification of dependencies and assumptions about the relationship of selected variables within the employer brand building process and the proposed methodological procedure for employer brand building (the EB Concept) that should contribute to easier implementation of the employer brand building strategy in the labour market. This methodological procedure is based on theoretical knowledge and the basis of available literature in the field of building the employer's brand and the practice of the authors. The methodological procedure can be applied to co

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Oteri, Omoezime Janet, Ekene Cynthia Onukwulu, Abbey Ngochindo Igwe, Chikezie Paul Mikki Ewim, Augustine Ifeanyi Ibeh, and Adedamola Sobowale. "Custom Pricing Strategies for B2B and B2C Solutions: Balancing Profitability and Customer Satisfaction." International Journal of Social Science Exceptional Research 3, no. 1 (2024): 126–37. https://doi.org/10.54660/ijsser.2024.3.1.126-137.

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Custom pricing strategies play a pivotal role in driving profitability and customer satisfaction in both B2B and B2C markets. These strategies involve tailoring prices to specific customer segments, purchasing behaviors, and market dynamics. In the B2B context, pricing is often influenced by long-term relationships, bulk purchasing, and value-driven negotiations, while B2C pricing focuses on competitive positioning, consumer psychology, and real-time demand fluctuations. Striking the right balance between maximizing profit margins and maintaining customer loyalty requires leveraging data analy

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Sutapa, I. Nyoman, Magdalena Wullur, and Tania Nano Cahyono. "Determining the Number and Location of Warehouses to Minimize Logistics Costs of Business to Consumer (B2C) Distribution." SHS Web of Conferences 76 (2020): 01012. http://dx.doi.org/10.1051/shsconf/20207601012.

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The article discusses a case study at a company that works on Fast Moving Consumer Goods (FMCG) section using B2B distribution system, and is conducting a market test for its new alternative tobacco products using B2C distribution system. The purpose of this study is to determine both number and location of warehouses that provides a minimum total logistics costs for the B2C process, where the company is currently still using company-owned B2B warehouses. Determination of the number and location of these warehouses is performed using Agglomerative Hierarchical Clustering where grouping is base

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Bertele, Umberto, Raffaello Balocco, Isabella Gandini, and Andrea Rangone. "B2C e-commerce: the Italian market." International Journal of Business Performance Management 4, no. 2/3/4 (2002): 182. http://dx.doi.org/10.1504/ijbpm.2002.000114.

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Gui, Yunmiao, and Bengang Gong. "Quality Assurance Competition Strategy under B2C Platform." Discrete Dynamics in Nature and Society 2016 (2016): 1–5. http://dx.doi.org/10.1155/2016/6587872.

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This paper examines the platform competition strategy in offering quality assurance policy based on two-sided B2C markets with buyers and sellers who trade through the B2C platform. We model this as a strategy decision whether control rights of quality assurance level are better held by the seller or by the platform. Whether the seller or the platform that provides quality assurance policy is preferred depends on their influence on network effects. We show that the seller and the platform have no strong intention to improve the quality assurance level in the monopoly markets. When all buyers m

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Pascalau, Simona Valentina. "Application of B2C digital marketing." AGORA INTERNATIONAL JOURNAL OF ECONOMICAL SCIENCES 15 (February 14, 2022): 13–16. http://dx.doi.org/10.15837/aijes.v15i.4726.

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The purpose of this paper is to understand the application of digital B2C marketing. Companies market directly to end customers or decision-makers through B2C marketing. Most B2C customers base their decisions on how they feel about a product or service, not on facts or how useful it is. B2C marketers can take advantage of this by developing customized content that appeals to the emotions of their target audience.

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Prygara, O., and Yu Skoryna. "COMPANY PROMOTION STRATEGY IN INTERNATIONAL B2B MARKETS." Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 221 (2022): 51–57. http://dx.doi.org/10.17721/1728-2667.2022/221-4/7.

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The research focuses on the company’s promotion strategy in international B2B markets, revealing different approaches to the promotion concept and strategy. The promotion strategy is viewed as a way of determining the company’s long-term goals for building a system of marketing communications between the company and a consumer regarding the dissemination of information about products using communication tools (advertising, PR, personal selling, direct marketing, sales promotion) aimed to form the demand for goods. The research studies the causes influencing the international communication proc

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Pels, Jaqueline, Natalia Schurmann, and Maria Candelaria Garcia. "BioScience Argentina: BioMobile and the telemedicine market." Emerald Emerging Markets Case Studies 1, no. 3 (2011): 1–13. http://dx.doi.org/10.1108/20450621111180972.

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BioScience Argentina: BioMobile and the telemedicine market. Subject area – Marketing and strategic decision making. Study level/applicability – Undergraduate business and management programmes, particularly with advanced marketing modules; and MBA programmes incorporating strategic management. Case overview – Claudio Bedoya, founder of BioScience (BS) and CEO has decided to launch a new product line, BioMobile (BM), to enter the new telemedicine market. BS is an Argentine company, which develops and commercializes innovative diagnosis equipments since 1995. The BM is a device which sends vita

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Elma, Maranita. "Proposed Ideal Business Model of an IoT Online Store (Case Study of Cosmic.id)." International Journal of Current Science Research and Review 05, no. 12 (2022): 4617–36. https://doi.org/10.5281/zenodo.7451041.

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<strong>ABSTRACT: </strong>Cosmic.id is one of the businesses engaged in the IoT industry. It has been established since 2018 and is selling the products via e-commerce (Tokopedia). Cosmic.id has three products categories; in-house products (LoRa, and Development Board), resale products (Resistor, Connector, Capacitor, and etc) and custom products or services (Bridge Monitoring System, Temperature Sensor, and etc). Currently, Cosmic.id serves 2 segmented customers; B2C and B2B. Both segment give profit to the company, but since the internal resources are limited, then Cosmic.id has to decided

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Durakovic, Benjamin, and Amar Cosic. "Impact of quality and innovation strategies on business performance of Bosnian B2B and B2C companies." Sustainable Engineering and Innovation 1, no. 1 (2019): 24–33. http://dx.doi.org/10.37868/sei.v1i1.96.

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The aim of this paper was to compare two business models, namely business to business and business to customer. The first model is oriented towards the delivery of intermediate goods ordered by an immense foreign market leader that is outsourcing a part of its business. The second model is more customer oriented and is about innovation and creation of goods ready to be immediately sold on the market. Bosnia is a developing country, and often a place for establishing B2B businesses. However, we are lacking in innovation, our own know-how and creation of challenging business opportunities. It al

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Morcov, Stefan, and Ana-Maria Puiu. "Implementation of a Business-to-Government (B2G) Sales Analytics Tool - Hermix." Economic Insights – Trends and Challenges 2023, no. 4 (2023): 61–69. http://dx.doi.org/10.51865/eitc.2023.04.05.

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The public sector sales market, i.e. Business-to-Government (B2G) market is large and relevant. It is similar, yet differs in several key aspects from other markets such as retail, consumer (B2C), or Businessto-Business (B2B). B2G is huge, at 2 trillion Euro per year in Europe, but insufficiently researched and it lacks proper tools and methods. Public contracts are difficult to access and require specialized expertise and a significant initial investment. This paper explores the implementation and evaluation of an IT platform that supports and automates public sector sales, Hermix, in a large

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Downs, John, and Cherie Rains. "B2B Adoption of Mobile Payment Systems: Manager Insights Using a Qualitative Approach." Southeast Business Research Association Journal 2, no. 1 (2023): 80–92. http://dx.doi.org/10.54155/3h9aej91.

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Mobile payments have become one of the most disruptive financial instruments in the B2C (Business-to-Consumer) market this decade by revolutionizing the consumer shopping experience. Despite the technology’s success in the B2C model, it has not brought a similar adoption experience for B2B (Business-to-Business) applications. Research in this area has been limited to identifying the resistance to adoption in the B2B environment. This exploratory research identified that while barriers exist, there are opportunities to increase the adoption of mobile payment technologies within B2B organization

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Iqbal, Mehree. "Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation." International Journal of Customer Relationship Marketing and Management 8, no. 1 (2017): 15–29. http://dx.doi.org/10.4018/ijcrmm.2017010102.

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The new market testing procedure has been divided into two types- one type focuses on the general consumers (B2C) and the other on the expert consumers (B2B) who have established strong relationship with the new radically innovated products. This feature will add value to the business to segment their market testing procedures on the basis of targeted consumers. Along with strong literature based on Open Innovation, Lead User method and Delphi Technique; three major case studies have been used to develop the dynamic and flexible market testing procedures. The new procedure sheds light on the c

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Ординський, Володимир І. "СТРАТЕГІЯ ІНТЕРНЕТ-МАРКЕТИНГУ ІТ-ПРОДУКТУ НА РИНКУ B2C". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 149, № 4 (2021): 92–100. http://dx.doi.org/10.30857/2413-0117.2020.4.9.

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The article discusses the issues of developing an effective strategic approach to promoting IT products via the Internet on a B2C market to attain marketing goals. The study provides insights into the peculiarities and essential differences in marketing activities on a B2B and B2C markets along with revealing the specifics of using Internet marketing tools in a consumer market subject to specific features of an information technology product and a particular phase of a consumer’s purchase decision. The findings demonstrate that IT products are characterized by high degree of innovation and tec

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Dr., Rupali M. Burde. "Role of E-Commerce in reducing operational Cost." 'Journal of Research & Development' 14, no. 7 (2023): 45–48. https://doi.org/10.5281/zenodo.7810200.

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E-Commerce, semiconductor, B2C, B2B, C2C, M-Commerce, electronics market, Personal Digital Assistant, marketplace, Domain Name system, trajectory, Geographical boundaries, Amazon, electronic money, penetration, demonstration, collaboration, electronic data interchange (EDI), time-based, inventory tracking levels costs, point of sale, legislations, infrastructure development, ex-chequers, AIRBNB, WTO,<strong> </strong>DTPP, OLX, unemployment, RICS, RCEP, Trade India, Google Pay, environment.

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Solovieva, Elena V. "Russian Book Market in 2012. Statistics for the First Half of the Year, Trends and Forecasts." Bibliotekovedenie [Russian Journal of Library Science], no. 6 (December 7, 2012): 44–51. http://dx.doi.org/10.25281/0869-608x-2012-0-6-44-51.

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The current level of industry-specific business activity and the indicators projected for 2012-2013 for the Russian book market activities are assessed in the paper. Also the author highlights the changes in the thematic structure of the book market with an indication of the leading brands of copyright and pricing policy. Particular attention is paid to the assessment of e-book sales in the context of B2C- and B2B- segments, the current infrastructure and the basic conditions for the development of the market of electronic books in Russia.

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Rokicki, Tomasz. "E-COMMERCE MARKET IN EUROPE IN B2C." Information System in Management 7, no. 2 (2018): 133–40. http://dx.doi.org/10.22630/isim.2018.7.2.12.

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The paper presents the changes that have taken place in the E-commerce market in Europe. The European B2C e-commerce sales have been steadily growing since 2011. Still, the growth rate has decreased the last few years, from 18.4% in 2011 to 13.3% in 2015 and 12% in 2016. The value of market in 2016 was Euro 509.9 billion. In the category of B2C e-commerce sales, the UK was the clear leader in Europe. In 2015, the British in total spent Euro 157.1bn online, which is more than France (Euro 64.9bn), Germany (Euro 59.7bn) and Russia (Euro 20.5bn) combined. In addition, the share of the UK was more

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Alfeeva, Victoria Romanovna. "FEATURES OF PROMOTION ON THE B2C-MARKET." Наука XXI века: актуальные направления развития, no. 1-1 (2021): 274–78. http://dx.doi.org/10.46554/sciencexxi-2021.02-1.1-pp.274.

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Sui, Wenlong, and Tongye Ding. "Rise of the Gig Economy and Its Business Models." Advances in Economics, Management and Political Sciences 106, no. 1 (2024): 173–79. http://dx.doi.org/10.54254/2754-1169/106/20241415.

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The gig economy, characterized by the proliferation of short-term, freelance, and independent work arrangements, has undergone a remarkable ascent in recent years. This paradigm shift in the labor market is reshaping the way people work and businesses operate. This article delves into the gig economy, tracing its historical roots. It illustrates how the gig economy transitioned from the fringes to the mainstream and discusses how the B2B (business-to-business) and B2C (business-to-consumer) models have shaped the current gig market.

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Verma, Rajeev, G. K. Murthy Kothapalli, and Ranjani Kumari. "B2B or B2C dilemma in maintenance industry: UrbanKare." Emerald Emerging Markets Case Studies 10, no. 4 (2020): 1–25. http://dx.doi.org/10.1108/eemcs-12-2019-0328.

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Learning outcomes The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep understanding of household service industry and its future. Assessing the skills and capabilities required to become an entrepreneur and follow entrepreneurship. Understanding the aggregator, two-sided business model prevailing in the market. Understand the concept of business-to-business (B2B), business-to-consumer (B2C) business model in household industry. Case overview/synopsis This case study is about tw

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Sazhneva, Lyubov P., and Ruslan I. Mamedguliev. "COMPETITIVE ANALYSIS OF THE METAVERSE MARKET: FEATURES, OPPORTUNITIES AND DEVELOPMENT STRATEGIES." SOFT MEASUREMENTS AND COMPUTING 10, no. 71 (2023): 58–74. http://dx.doi.org/10.36871/2618-9976.2023.10.007.

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This article presents the results of a competitive analysis of the metaverse market. The authors provide an overview of the use of virtual metaverses by different countries of the world and companies in their activities. The basic parameters of the metaverse market are specified and its capacity is calculated. Through the conducted PESTEL analysis, the features of the external environment of the online metaverse market are considered, and a list of consumer and market preferences of participants in the B2C, B2B and B2G segments is compiled. The competitive analysis in this article focuses on t

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Cvetković, Filip, Pavle Mitić, Miloš Stojanović, and Anja Veličković. "ANALYSIS OF THE ROLE AND SIGNIFICANCE OF CONTENT MARKETING IN B2B SECTOR IN THE REPUBLIC OF SERBIA." SCIENCE International Journal 3, no. 4 (2024): 41–46. https://doi.org/10.35120/sciencej0304041c.

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Content marketing has garnered significant attention with the evolution of digital marketing. Widely prevalent, it is now most prominent on digital channels such as social media, blogs, podcasts, e-books, webinars, case studies, and various other forms. Both B2C (Business-to-Consumer) and B2B (Business-to-Business) markets are expanding, with competition intensifying for market share, striving for continuous dominance. With the development of digital channels, the significance of content marketing is increasingly recognized. The aim of this study is to highlight the importance of content marke

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Karpova, Inna V., Svetlana L. Mertsalova, and Nataliya A. Martynova. "Relations of Advertising Agency with Advertising Market Subjects." Science Outpost, no. 3 (65) (2023): 11–16. https://doi.org/10.22394/2949-0855-2023-3-65-11-16.

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The article discusses relationships features in the market of advertising. Life cycle models of relations between advertising agencies and market entities, as well as pragmatic approaches to B2B and B2C communication are analyzed and systematized. Theoretical models of relations are explicated primarily on advertising agency and advertiser interaction. The aim of the research is to find mechanisms allowing to improve communication processes in advertising market. Relationship marketing, which is management strategy of relationship with the customers, has the tools that help retain the customer

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D’Andrea, Fernando Antonio Monteiro Christoph, Filipe Rigon, Ana Carolina Lopes de Almeida, Bertran da Silveira Filomena, and Luiz Antonio Slongo. "Co-creation: a B2C and B2B comparative analysis." Marketing Intelligence & Planning 37, no. 6 (2019): 674–88. http://dx.doi.org/10.1108/mip-08-2018-0306.

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Purpose The purpose of this paper is to qualitatively analyze and compare people’s objectives when participating in two sets of co-creation initiatives – business-to-consumer (B2C) and business-to-business (B2B) – to what the theory in the field states about that participation. Design/methodology/approach A qualitative approach has been adopted; it uses laddering, a qualitative technique, in a novel manner through the analysis of an abstract product: the co-creation process. Findings Results in B2C point to a disconnection between the motivation of participants and what the theory suggests tha

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Gołembski, Grzegorz, and Maciej Andrzejewski. "The impact of electronic distribution channels on the tour operators market in Poland." Economics and Business Review 6, no. 2 (2006): 5–24. http://dx.doi.org/10.18559/ebr.2006.2.529.

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On the basis of secondary analysis of data from the Polish market of e-commerce, we have made an attempt to verify a working hypothesis concerning achieving competitive advantage by tour operators who actively apply the electronic distribution channels. After having described the structure of the Polish tour operator market, we carried out research of tourism services sale on the market of e-commerce. We marked out the distribution channels B2B that streamline cooperation between tour operators and agents, as well as between providers and agents -that is an effect of diminishing barriers of en

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Fitriani, Dieni, Muhammad Ihsan Firdaus, and Joni Phangestu. "Perumusan Strategi Samudra Biru Strategic Business Unit Express PT XYZ Periode 2021–2023." Journal of Emerging Business Management and Entrepreneurship Studies 1, no. 2 (2021): 288–305. http://dx.doi.org/10.34149/jebmes.v1i2.55.

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The courier, express, and parcel (CEP) market in Indonesia is growing rapidly in line with the growth of e-commerce. These developments created intense competition among the CEP companies. SBU expresses PT. As a new CEP company, XYZ seeks to avoid the red ocean competition by innovating the Blue Ocean Strategy. The research method used is qualitative research to study social phenomena by processing data in words sourced from interviews and studies of company documents and articles from outside the company. Based on the blue ocean strategy analysis, PT. XYZ formulates the company's strategy by

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Asipi, Vedat, and Benjamin Duraković. "Performance Analysis of B2B and B2C companies in Northern Macedonia and Serbia." Heritage and Sustainable Development 2, no. 2 (2020): 89–99. http://dx.doi.org/10.37868/hsd.v2i2.29.

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The purpose of this paper is to analyze and compare two different business models called business to business and business to consumer. The first model -business to business or B2B is defined as the transfer of goods and services between businesses or firms without the interference of consumers. The second model, business to consumer or B2C is customer-oriented in which the goods and services are sold immediately to customers in the market. This research focuses on the performance of these two business models in North Macedonia and Serbia. Our analysis tries to provide information regarding th

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ГРАНКИНА, С. В., and Н. А. КРЮЧКОВА. "MARKETPLACES AS THE MAIN PARADIGM OF E-COMMERCE DEVELOPMENT." Экономика и предпринимательство, no. 5(154) (July 1, 2023): 754–57. http://dx.doi.org/10.34925/eip.2023.154.5.147.

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Основным драйвером развития электронной коммерции в сегментах рынка B2B и B2C является цифровизация бизнес-процессов предприятий и усиление роли маркетплейсов. Увеличение объёма продаж маркетплейсов в структуре онлайн-ритейла способствует трансформации взаимоотношений производственных предприятий, посредников с покупателями и приводит к перестраиванию инфраструктуры торговли, выделению некоторых торгово-технологических процессов в самостоятельный бизнес, инновационному интегрированию существующих маркетинговых инструментов, диверсификации логистических функций участников. The main driver for t

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Hidayati, Syafrina, and Badri Munir Sukoco. "Formulasi Strategi Bisnis Distribusi Tekstil UD. XYZ Menggunakan Model Diamond Strategy." ETNIK: Jurnal Ekonomi dan Teknik 2, no. 1 (2023): 47–53. http://dx.doi.org/10.54543/etnik.v2i1.149.

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UD. XYZ is a business engaged in the distribution of textiles since 1995. UD. XYZ distributes its products to B2B (Business to Business), namely convection manufacturers and B2C, namely end consumers. In 2020 and 2021 UD. XYZ experienced a decrease in revenue and market share due to the impact of the pandemic. This study aims to formulate a textile distribution business strategy that fits UD. XYZ. This study uses an analysis of the five main elements of the diamond strategy from Hambrick & Fredickson. This study uses a qualitative method. Data collection techniques using interviews, observ

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Yeung, ChunHo. "Research on Organization and Management in Taobao Operation." Highlights in Business, Economics and Management 2 (November 6, 2022): 213–18. http://dx.doi.org/10.54097/hbem.v2i.2365.

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Credit swiping is a reality due to various flaws in Taobao's credit rating mechanism. As e-commerce enterprises' influence and service capabilities grow, the benefits of online shopping are further underlined. On April 21, 2003, Alibaba Cloud Computing purchased the domain name taobao.com. Today's mainland e-night shopping sector has seen C2C grow more faster than B2C recently. iResearch statistics indicate that Taobao's daily user increase is about 19,025. The Taobao business model is contradictory in and of itself. On the basis of this, Taobao.com creates a credit rating system.The primary s

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Syahban, Khofifah Rahmat, and Endy Gunanto Marsasi. "Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program." Jurnal Manajemen Bisnis 11, no. 1 (2024): 01–13. http://dx.doi.org/10.33096/jmb.v11i1.625.

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This study delves into a plantation industry company operating with B2B and B2C marketing but needs more digital marketing expertise. Their production base is situated in Wonosobo Regency, known for supplying raw materials to market leaders, positioning them as market followers. PT. Perkebunan Teh Tambi introduced the "Volka" brand's Tea Artisan program. The primary aim of this research is to formulate the company's digital marketing strategy. Qualitative research methods such as in-depth interviews, direct observations, document collection, and secondary data analysis within the company's mar

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Ikhtiyor, Sharipov. "Using flexible customer pricing strategies in the B2C market for vegetable products." European Journal of Contemporary Business Law & Technology: Cyber Law, Blockchain, and Legal Innovations 1, no. 3 (2024): 73–79. http://dx.doi.org/10.61796/ejcblt.v1i3.414.

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Dyshko, Varvara A., and Olga A. Klochko. "Internationalization of carsharing companies in Europe." Vestnik of Saint Petersburg University. Management 19, no. 4 (2020): 520–41. http://dx.doi.org/10.21638/11701/spbu08.2020.405.

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The purpose of this paper is to explore the specifics of the internationalization process of carsharing companies as the largest players in the new sector of a sharing economy. The comparative analysis of the internationalization process of carsharing companies in European countries was conducted from four directions: the intensity of car use, the way to enter foreign markets, internationalization rate, and the choice of locations within a country for doing business. Carsharing companies with B2C and P2P business models pursue various strategies to penetrate foreign markets. B2C companies lead

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Jain, Varsha, Subhadip Roy, and Ashok Ranchhod. "Marketing brand Aava: not as simple as water." Emerald Emerging Markets Case Studies 3, no. 6 (2013): 1–15. http://dx.doi.org/10.1108/eemcs-05-2013-0062.

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Subject area The present field-based case study is related to topics in marketing area, more specifically brand management, strategic marketing and business strategy. Study level/applicability This case is primarily meant for second-year students in a postgraduate program in business management (MBA). The case could also be discussed in an executive development program on marketing/business strategy. Case overview The present case is based on Aava natural mineral water, the brainchild of Mr Behram Mehta, Chairman of Shelpee Enterprises. The case explores at the various marketing strategies ado

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Azatbek, Т., D. Baitenizov, and A. Zhanbozova. "Structural analysis of Kazakhstan's e-commerce market participants in the B2C segment." ECONOMIC Series of the Bulletin of the L.N.Gumilyov ENU, no. 3 (September 26, 2024): 176–92. http://dx.doi.org/10.32523/2789-4320-2024-3-176-192.

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The article examines the current trends in the development of the e-commerce market in Kazakhstan using the example of the B2C segment. The growth of online retail trade in Kazakhstan has been exponential over the past 3-4 years, and the activity of entrepreneurs in this segment has led to the rapid formation of the necessary infrastructure aimed at meeting consumer demand. The purpose of the study conducted by the authors is to analyze the main subjects of the e-commerce market in the dynamics of their development and influence on the state of the market. The study of agents of this market co

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Pogodin, S. N., and T. S. Yagya. "On the Development of Chinese e-Commerce Market." EURASIAN INTEGRATION: economics, law, politics 16, no. 2 (2022): 60–69. http://dx.doi.org/10.22394/2073-2929-2022-02-60-69.

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The article is devoted to the process of development of the Chinese e-commerce market in the structure of the Chinese economy. The process of formation and development of the Chinese e-commerce market is researched and analyzed, and the main events of the new stage of the Chinese e-commerce market are considered. At the same time, a justification is given for distinguishing two stages in the development of this market. The reasons for the successful development of Chinese companies in the field of e-commerce were identified, and China’s leading platforms in three types of e-commerce were studi

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