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1

Goldstone, Nancy Bazelon. Bad business: A novel. Faber and Faber, 1990.

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Goldstone, Nancy Bazelon. Bad business: A novel. Faber and Faber, 1992.

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3

Steven, Heller. Letterforms, bawdy, bad & beautiful: The evolution of hand-drawn, humorous, vernacular, and experimental type. Watson-Guptill, 2000.

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4

Deane, Ben. Identifying and meeting the brochure needs of potential British customers for Irish hotels and guesthouses. University College Dublin, 1995.

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5

Foley, Anthony. The marketing effectiveness of the Irish guesthouse. University College Dublin, Graduate School of Business, 1998.

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6

D'Alessandro, Jacquie. A Sure Thing?: The Wrong Bed. Harlequin, 2003.

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7

Polish, Ed, and Darren Wotz. You Say I'm a Bitch Like It's a Bad Thing. Ten Speed Press, 2004.

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8

Goldstone, Nancy. Bad Business: A Novel. Faber & Faber, 1991.

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9

Delaney, Sam. Mad Men and Bad Men: What Happened When British Politics Met Advertising. Faber & Faber, Limited, 2015.

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10

Mad Men and Bad Men: What Happened When British Politics Met Advertising. Faber & Faber, Limited, 2016.

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11

Kaplar, Richard. Bad Prescription for the First Amendment: Fda Censorship of Drug Advertising Promotion. Media Inst, 1993.

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12

Bad prescription for the first amendment: FDA censorship of drug advertising and promotion. Media Institute, 1993.

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13

Courtwright, David T. Age of Addiction: How Bad Habits Became Big Business. Harvard University Press, 2021.

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14

Courtwright, David T. Age of Addiction: How Bad Habits Became Big Business. Harvard University Press, 2019.

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15

Clasen, Mathias. Lost and Hunted in Bad Woods. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190666507.003.0013.

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Eduardo Sánchez and Daniel Myrick’s The Blair Witch Project (1999) launched the horror subgenre of “found footage”—pseudodocumentary horror—into the mainstream. The film was marketed as a true story and features the footage of three student filmmakers who got lost on a trip to document the Blair Witch phenomenon. The film was remarkably effective in using simple cinematic techniques to generate an authenticity aesthetic, and in using a suggestive multiplatform advertising campaign, thus capturing audience interest and generating strong emotional responses. The film tapped into evolved defense
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16

The Age of Addiction: How Bad Habits Became Big Business. Belknap Press: An Imprint of Harvard University Press, 2019.

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17

Civitello, Linda. The Advertising War Begins. University of Illinois Press, 2018. http://dx.doi.org/10.5406/illinois/9780252041082.003.0005.

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In the 1870s, with scores of companies jumping on the baking powder band wagon and using newspapers, magazines, and trade cards to advertise, Royal pioneered ideological warfare that claimed its competitors’ products were adulterated or poisonous. Royal also published The Royal Baker and Pastry Chef, a corporate cookbook that glorified its products and educated female consumers about them. In the West, baking powder was adopted readily by Scandinavian immigrants but was given to Native Americans on reservations to make wheat-based instead of corn-based breadstuffs as part of forced assimilatio
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18

Bruce, Steve. Social Theory and Religion. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198786580.003.0008.

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Students of religious groups or activities are often pressed to provide an appropriate theoretical background for their work. The practical difficulty is that much social theory is actually philosophy with little empirical basis. This chapter considers the merits of four different sorts of social theory: normative theory that tells us what is good and bad; zeitgeist metaphors that capture the nature of modernity with some eye-catching word or phrase (for example, Baumann’s ‘liquid modernity’); agenda-setters (such as feminism or postcolonial theory) that want new questions asked in new ways; a
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19

Chaffee, Christopher L. Music as advertising: The story of the Armco Band. 2003.

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20

Guang gao cheng xian yu chuan bo zhong de jin dai Aomen she hui: Ji yu "Aomen xian bao" Zhong wen guang gao de yan jiu = Modern Macao society in present and propagation of advertisements. Shanghai jiao tong da xue chu ban she, 2016.

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21

Noggle, Robert. Manipulation. Oxford University PressOxford, 2025. https://doi.org/10.1093/9780198924920.001.0001.

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Abstract This book seeks to answer three main questions about manipulation: What is it? How does it work? Why does it seem bad? It begins by examining thirteen paradigm examples of ordinary manipulation, including playing on the emotions, emotional blackmail, gaslighting, nagging, charm offensives, misdirection, and flattery. Next, it surveys existing accounts of manipulation, and finds that none of them properly identifies manipulation in all thirteen paradigm examples. However, two accounts, when combined, do properly identify manipulation in all thirteen examples. One of these sees manipula
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22

Kang zhan shi qi "Guangxi ri bao" (Guilin) guang gao yan jiu (1937-1945): The research of Guangxi daily's advertising during the Anti-Japan's war. Xiamen da xue chu ban she, 2016.

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23

Vanel, Hervé. Muzak Incorporated. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037993.003.0003.

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This chapter discusses the history of Muzak. The Oxford English Dictionary defines Muzak as “the proprietary name of a system of piped music for factories, restaurants, supermarkets, etc.; also used loosely, with small initial, to designate recorded light background music generally.” Muzak “proper” owes its name to General George Owen Squier (1865–1934), a chief signal officer in the United States Army who, in 1922, founded Wired Inc., a company “employ[ing] electric power lines to transmit news programs, music, lectures, general entertainment and advertising directly into private homes.” In 1
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24

Handelman, Sapir. Thought Manipulation. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798216025726.

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This thoroughly intriguing volume explains the many ways our thoughts are manipulated through temptation, distraction, misdirection, and more. From politics to sales, education, romance, and parenthood, everyone plays—wittingly or not—the roles of manipulator or manipulated. Thought Manipulation: The Use and Abuse of Psychological Trickery offers a thorough understanding of the art of manipulation, leading readers on a fascinating journey into the gray areas of ethics, politics, leadership, advertising, psychotherapy, and intimate relationships. The book explains how manipulation works, explor
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25

Yi bao yi tian tang: "Bei yang hua bao" guang gao yan jiu = Yibao yitiantang : Beiyang huabao guanggao yanjiu. Xia men da xue chu ban she, 2012.

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26

Brennan, Jason, and Phillip Magness. Cracks in the Ivory Tower. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190846282.001.0001.

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Ideally, universities are centers of learning, in which great researchers dispassionately search for truth, no matter how unpopular those truths must be. The marketplace of ideas assures that truth wins out against bias and prejudice. Yet many people worry that there's rot in the heart of the higher education business. This book reveals the problems are even worse than anyone suspects. Marshalling an array of data, the authors systematically show how contemporary American universities fall short of these ideals and how bad incentives make faculty, administrators, and students act unethically.
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27

Lewis, James R. UFOs and Popular Culture. ABC-CLIO, 2000. http://dx.doi.org/10.5040/9798216028826.

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From religious beliefs and legends to movies and TV shows, from advertising and celebrities to Internet sites and photo ops, this illustrated A–Z encyclopedia makes it easy to locate each topic, and the opportunities for further research assure its timeliness. Is the human race the result of a breeding experiment carried out by ancient astronauts? Are satanists, extraterrestrials—or both—mutilating cattle? Whimsical and fascinating,UFOs and Popular Cultureexplores a rich facet of Americana and its impact on contemporary society. The UFO phenomenon is put into folkloric and psychological perspe
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28

Simon, Julia. Objects, Fragments, Scenes, and the Construction of Narrative. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190666552.003.0005.

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This chapter interrogates the construction of narrative out of lyrical and musical fragments and scenes. Tracing displacements and condensations in the blues reveals a metonymic structure underpinning narrative articulations. Close examination of the contexts of reception—including the minstrel show, the juke joint, and most especially the print advertising of race record labels—unearths a system that guides listeners to construct narrative cohesion out of fragments and pieces. Analyzing Charley Patton’s “High Water Everywhere,” Blind Lemon Jefferson’s “Competition Bed Blues,” and Robert Johns
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29

Duffy, Brooke Erin. Off the Page. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037962.003.0007.

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This chapter examines the explicit conventions and implicit assumptions of magazine producers about medium-specific content. It first considers the complexities of media convergence before discussing the tension between medium-specific cultures and the rhetoric of cross-platform branding in women's magazines, leading to theoretical and conceptual questions about medium identity. It then describes how producers' working patterns and assumptions vary across different media (web, magazine, and iPad) in three significant ways: the importance of the editorial voice, quality standards for editorial
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30

Hirschfelder, Arlene. Tobacco. ABC-CLIO, LLC, 2010. http://dx.doi.org/10.5040/9798216026235.

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This book offers a comprehensive introduction to historic and contemporary efforts to regulate tobacco and reduce the staggering number of people who die from using tobacco products. With calls for greater government regulation of tobacco culminating in the historic June 2009 passage of federal antismoking legislation, Tobacco could not be more timely. It is the most authoritative and accessible volume available on the evolution of tobacco consumption as well as efforts to protect consumers from its dangers. Tobacco focuses on five key issues: tobacco excise taxation and health policy; the oft
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31

Smith, Andrew F. Encyclopedia of Junk Food and Fast Food. Greenwood, 2006. http://dx.doi.org/10.5040/9798400675225.

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Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food
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