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1

Fan, Ziying, and Joel G. Matamis. "Effects of SR insurance company marketing strategy on their sales." Executives 2 (May 31, 2021): 95–106. https://doi.org/10.5281/zenodo.10211913.

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In recent years, with the opening of the market and the relaxation of national policies, China's bancassurance market has developed rapidly. SR Company is one of the earliest foreign insurance companies established in China. With the rise of domestic bancassurance businesses, the growth of corporate premiums has been showing a rapid development trend. However, with the increase in market players, the impact of foreign financial institutions, and the impact of the financial crisis, SR's bancassurance business is facing the dilemma of reduced premium income and a shrinking market share. Improvin
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2

Purba, Ilyas Adhi, and Siti Farikhatul Maghfiroh. "PERAN MODEL BISNIS BANCASSURANCE MELALUI NASABAH BANK SYARIAH DALAM MENINGKATKAN PENDAPATAN PT AJS AL-AMIN KEDIRI." Ar-Rihlah : Jurnal Keuangan dan Perbankan Syariah 2, no. 1 (2022): 1. http://dx.doi.org/10.35194/arps.v2i1.2323.

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ABSTRAKStrategi pemasaran produk yang baik akan memberikan hasil yang maksimal terhadap penggunaan produk suatu perusahaan. Termasuk pada Industri Asuransi, maka memerlukan strategi yang baik dalam mendapatkan peserta. Salah satu bentuk strategi pemasaran sebuah perusahaan asuransi ialah model bisnis Bancassurance. Penelitian ini bertujuan untuk mengetahui peran model bisnis Bancassurance sebagai bentuk kerjasama antara Bank Syariah dan perusahaan asuransi. Dalam praktiknya pihak Bank Syariah akan menawarkan produk asuransi kepada nasabahnya. Sehingga tentu saja pihak asuransi akan diuntungkan
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3

Abiyyu, Ikhwan, Mukhamad Najib, and Alla Asmara. "Bancassurance Business Strategy in Life Insurance: a Case Study One of Joint Venture Company in Indonesia." Jurnal Dinamika Manajemen 11, no. 1 (2020): 103–15. http://dx.doi.org/10.15294/jdm.v11i1.21868.

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This research will conduct bancassurance business strategy for one of life insurance company. Bancassurance business in Indonesia is wide open and needed the right strategy for every company. Life insurance companies in the bancassurance business hold an important roles as a party that providing the product for bank customers. The mapping is carried out for the current business conditions run by the company using BMC tool and will be deepened with a SWOT analysis for each component in BMC. To present a new market, the company need to apply a new strategy that has never been carried out by comp
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4

Prashant, Ganesh Kale. "Measuring Channel Partners Experience in Bancassurance An Empirical Study." International Journal of Trend in Scientific Research and Development 3, no. 4 (2019): 552–55. https://doi.org/10.31142/ijtsrd23862.

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Purpose- This study attempts to investigate bancassurance channel experience with respect Insurance Company. Design Methodology Approach- The study is based on primary data collected using a structured questionnaire from bancassurance channel in the city of Kolhapur in the state of Maharashtra, India. Cronbach's alpha was used to test the reliability of the questionnaire. Statistical tools, such as mean, correlation and multiple linear regression analysis were used to attain the objective of the study. Findings and implications- The study found that customers have favorable experiences whe
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5

Choudhury, Mousumi, Ranjit Singh, K. Kajol, and Shashi Kant Rai. "EMPATHY OF THE BANCASSURANCE CHANNEL: AN EMPIRICAL STUDY." Indian Journal of Finance and Banking 4, no. 4 (2020): 30–47. http://dx.doi.org/10.46281/ijfb.v4i4.909.

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Purpose: The purpose of the study is to assess the customers’ perception regarding empathy exhibited by the bancassurance channel and factors affecting it.
 Design/Methodology/Approach: Using random sampling, the data was collected from customers of several branches of State bank of India in Guwahati city of Assam, who have availed life insurance services from these branches. Tool of structured questionnaire was used to collect primary data. Mean, standard deviation, regression analysis was used to analyze the data and draw logical conclusions. 
 Findings: The study shows that custom
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6

Nasution, Anita Hakim, and Lukmandono Lukmandono. "Review of The Literature, Prospects, and The Impact of Bancassurance on The Stability of The Banking Industry." Operations Excellence Journal of Applied Industrial Engineering 13, no. 3 (2021): 310. http://dx.doi.org/10.22441/oe.2021.v13.i3.029.

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Existing literature, as well as empirical studies on Bancassurance, emphasize that there has been a shifting business in the bank from selling bank products to IKNB (Non-Bank Financial Industry). In this study, Bancassurance is one of the IKNBs that must be sold because the feather-based income is quite large and has a small risk because the bank is a referral as a distribution agent. The purpose of this research is to determine the characteristics of Bancassurance in various countries for the first time in Indonesia so that our human resources are not unfamiliar with the insurance sold in ban
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7

Rao, K. S. Muralidhara. "Promotional mix strategy in banks for bancassurance products." SAARJ Journal on Banking & Insurance Research 6, no. 4 (2017): 5. http://dx.doi.org/10.5958/2319-1422.2017.00012.1.

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8

Śliwiński, Adam, Joanna Dropia, and Norbert Duczkowski. "Risk Factors Affecting Bancassurance Development in Poland." Risks 9, no. 7 (2021): 130. http://dx.doi.org/10.3390/risks9070130.

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The aim of the article is to identify the risk factors affecting bancassurance development in Poland. The development is understood here as a change of gross written premiums obtained through banks in Poland. The group of risk factors selected in a survey conducted among financial sector employees was subject to statistical verification. The analysis used both variables directly related to the insurance product (e.g., a regulatory restriction of insurance acquisition costs) as well as those resulting from the specificity of the bancassurance channel, such as the sales of banking products, i.e.
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9

Iqbal, Dr Muhammad Nawaz, and Dr Jasmin Omercic. "Exploring the Antecedents of Business Strategies in Bancassurance Sector of Pakistan." International Journal of Trends and Innovations in Business & Social Sciences 2, no. 2 (2024): 144–53. http://dx.doi.org/10.48112/tibss.v2i2.774.

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The urgent need to comprehend the variables influencing strategic decision-making in this industry is addressed by this study. Through an exploration of the complex interactions between several internal and external factors, this study seeks to evaluate the fundamental factors that impact strategic decisions in the life insurance industry. This research's rationale stems from the realization that effective business plans are a result of organizational capacity and strategic foresight in addition to market circumstances. Comprehending these precursors is of paramount importance for scholars and
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10

Dua, Puja, and Dhruv Dua. "A Study of Banks Service Effectiveness as Shaping the Demand for Bancassurance Products in India." International Journal of Professional Business Review 8, no. 6 (2023): e03279. http://dx.doi.org/10.26668/businessreview/2023.v8i7.3279.

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Purpose: The objective of the research is to explore and map the relationship between service effectiveness, quality, and the demand for bank assurance in a particular geographic area, with the aim of providing valuable insights for both banks and insurers operating in that market.
 
 Theoretical framework: Recent literature has provided explicit data about the concerned research that explains about bank service effectiveness as shaping the demand for bancassurance products in India. However, there is still much to investigate and learn about bancassurance products in India, because
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11

Ratowska-Dziobiak, Eleonora. "Bancassurance jako forma aliansów strategicznych podmiotów na rynku finansowym." Gospodarka w Praktyce i Teorii 28, no. 1 (2011): 53–68. http://dx.doi.org/10.18778/1429-3730.28.06.

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The aim of this article is an attempt to present the bancassurance, its causes, forms and directions of development, both in Poland and Western Europe, with particular emphasis on the objectives to be pursued through the implementation of a strategy to provide integrated financial services. The analysis was performed by taking into account the current global economic situation and trends in the banking and insurance sector.
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12

Sadana, Diksha, and Dr Kamalpreet Kaur. "A Study on Factors Contributing Growth of Bancassurance." Journal of Corporate Finance Management and Banking System, no. 32 (February 18, 2023): 21–32. http://dx.doi.org/10.55529/jcfmbs.32.21.32.

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Banking and insurance industry is one of the determinants of the growth of financial sector of an economy as it contributes for the major part of the wealth of the nation. In the era of rapid changes and advancement where nothing is static let it be business products, competitors, needs and demands of various stakeholders, market capturing strategies etc. which drives the introduction of new distribution channels for banking and insurance industry as well and hence the concept of bancassurance emerged. Banking and insurance sectors not only strengthens economy economically but also enlarges th
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13

Artikis, Panayiotis G., Stanley Mutenga, and Sotiris K. Staikouras. "Corporate Bancassurance Structures: The Case of Greece." Risk Management 10, no. 2 (2008): 85–103. http://dx.doi.org/10.1057/palgrave.rm.8250041.

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14

Morgan, Glenn. "Problems of Integration and Differentiation in the Management of ‘Bancassurance’." Service Industries Journal 14, no. 2 (1994): 153–69. http://dx.doi.org/10.1080/02642069400000020.

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15

Tarik, Hamoul *1 Wafia Zair2 and Amine Mokhefi3. "THE CONSOLIDATION STRATEGY BETWEEN BANKS AND INSURANCE COMPANY- CASE OF ALGERIA." INTERNATIONAL JOURNAL OF RESEARCH SCIENCE & MANAGEMENT 5, no. 1 (2018): 8–15. https://doi.org/10.5281/zenodo.1139979.

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This is an era of unprecedented change for the finance sector. New technologies, new customer expectations, new regulations and new competitive pressures are rapidly disrupting the traditional finance business model. In this environment, insurance and bank organizations have no choice but to adapt. Insurers and banks have been working together for years developing and evolving some consolidations strategy as the bancassurance models. With whole-scale change around the corner for both parts of the financial services sector, to survive and thrive they now need to take what they have learned and
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16

Mubaroq, Wildan Syahrun, and Peni Hariyanti. "Strategi Pemasaran yang Efektif untuk Meningkatkan Pertumbuhan Bank Muamalat Indonesia Studi Kasus Bank Muamalat KCP Batu." AL-BAYAN: JURNAL HUKUM DAN EKONOMI ISLAM 4, no. 2 (2024): 144–55. https://doi.org/10.35964/ab.v4i2.362.

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This research aims to analyze effective marketing strategies in increasing the growth of Bank Muamalat Indonesia, with a focus on the Batu Sub-Branch Office. The method used in this research is a qualitative method, with a case study approach. Based on the research results, it was found that manual or head-to-head marketing strategies were more effective than digital marketing methods at Sub-Branch Office Batu. The head-to-head approach provides direct interaction between the marketing team and customers, allowing for more personalized and in-depth offers. This strategy has been proven to incr
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17

Agrawal, Rachna, and Riya Gupta. "Perception of customers splurging the prospects of bancassurance: evidence from Indian banking firms." International Journal of Management Practice 15, no. 4 (2022): 488. http://dx.doi.org/10.1504/ijmp.2022.124600.

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18

Agrawal, Rachna, and Riya Gupta. "Perception of Customers Splurging the Prospects of Bancassurance: Evidence from Indian Banking Firms." International Journal of Management Practice 1, no. 1 (2022): 1. http://dx.doi.org/10.1504/ijmp.2022.10044254.

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19

Hamdi, Zahraa Salih. "The Impact of Mergers & Acquisitions on Bancassurance & on the Market Share of Jordanian Banks." International Journal of Professional Business Review 8, no. 2 (2023): e01540. http://dx.doi.org/10.26668/businessreview/2023.v8i2.1540.

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Purpose: The research aims to find out the impact of mergers and acquisitions between banks and insurance companies on the insurance services provided by banks. The study was applied on a sample of Jordanian banks working to give insurance services to their public.
 
 Theoretical framework: The researchers reviewed related references and researches to crystalize theoretical frame work for completing this study.
 
 Design/methodology/approach: The researchers applied the analytical descriptive approach, seven Jordanian banks working to give insurance services to their public
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20

Fan, Chiang Ku, and Chen-Liang Cheng. "An examination of key factors influencing bancassurance success – Taiwan and mainland China evidence." Service Industries Journal 31, no. 11 (2011): 1887–902. http://dx.doi.org/10.1080/02642069.2010.503888.

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21

Radhi, M.A. Wicaksana, and A. Nainggolan Yunieta. "Investment Strategy, Manager Characteristics, and Corporate Governance Effects on Mutual Fund Performance: A Study of PT Asuransi Jiwasraya (Persero) During Period of 2013-2018." International Journal of Current Science Research and Review 06, no. 07 (2023): 5248–58. https://doi.org/10.5281/zenodo.8195793.

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Abstract : This study aims to examine the relationships between investment strategies, investment manager characteristics, and corporate governance on the investment performance of PT Asuransi Jiwasraya (Persero)’s mutual funds investment from 2013 to 2018. The year 2013 marked the introduction of a new bancassurance product, which necessitated PT AJS to generate higher returns on investment in a short-term period. The sudden change in management in 2018 brought the mismanagement case to public attention. The analysis utilized a cross-sectional multilinear regression approach, allowing f
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22

Wauran-Wicaksono, Indirani. "AKTIVITAS BANCASSURANCE DALAM DUNIA PERBANKAN: ADAKAH PRAKTIK BUNDLING YANG MELANGGAR HUKUM PERSAINGAN USAHA?" Refleksi Hukum: Jurnal Ilmu Hukum 9, no. 1 (2015): 77. http://dx.doi.org/10.24246/jrh.2015.v9.i1.p77-90.

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<p><strong><span>Abstrak</span></strong><span><br />Perusahaan asuransi mengembangkan strategi pemasaran yang disebut dengan bancassurance. Penamaan ini sesungguhnya terkait dengan strategi penggabungan kerjasama antara produk bank dan asuransi. Berdasarkan SE BI No.12/35/DPNP tanggal 23 Desember 2010, aktivitas bancassurance terdiri dari beberapa kategori; dari kategori tersebut terdapat jenis bancassurance yang termasuk dalam pure product bundling atau yang serig disebut tying. Jenis budling yang seperti ini berada dibawah pengaturan mengenai exclusi
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23

Agustina, Diana, Dedi Djubaedi, and Ayus Ahmad Yusuf. "STRATEGI BISNIS BANCASSURANCE DENGAN “BUSINESS MODEL CANVAS” PADA ASURANSI JIWA SYARIAH DI PT. AXA MANDIRI AREA CIREBON." INKLUSIF (JURNAL PENGKAJIAN PENELITIAN EKONOMI DAN HUKUM ISLAM) 6, no. 2 (2021): 176. http://dx.doi.org/10.24235/inklusif.v6i2.7701.

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24

R, Ram Ganesh. "Bancassurance - The Revolutionary Couple." Management Accountant Journal, June 24, 2024, 31–33. http://dx.doi.org/10.33516/maj.v59i6.31-33p.

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Bancassurance is win-win model and technical strategy for both sectors; for the banks it’s revenue vertical and for the insurance sector it’s a new access point for its enhanced marketing strategy. With the pace at which digital banking and insurance are developing, Bancassurance is a big value addition to the overall growth of the financial sector by increasing the availability and uptake of insurance products. The cross-selling horizons, market penetration, customized product line and shared technical knowhow forms part of the meritorious takeaways in a successful bancassurance deal. The imp
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25

Fernando, P. Bhagya Dewmini. "Qualitative Exploration of the Barriers Faced by Bancassurance Managers due to the COVID-19 Pandemic." Proceedings of International Conference on Business Management 18 (June 12, 2022). http://dx.doi.org/10.31357/icbm.v18.5869.

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Bancassurance is an expanding, significant, yet highly understudied area. The ongoing COVID-19 pandemic had a critical impact on many industries, including bancassurance, which is defined as a collaborative format to sell insurance products through partnering banks. In light of this context, this research study identifies and explores the barriers faced by bancassurance managers amidst the COVID-19 pandemic. Following a qualitative approach, a case study strategy has been used to explore the barriers faced by bancassurance managers in the context of the life insurance company -Diriya. The find
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26

Bhagya Dewmini Fernando. "A Qualitative Case Study of the Barriers faced by Bancassurance Managers due to the Covid-19 Pandemic." Vidyodaya Journal of Management 8, no. II (2022). http://dx.doi.org/10.31357/vjm.v8iii.6088.

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Bancassurance is an expanding, significant, yet a highly understudied area. The ongoing Covid-19 pandemic had a critical impact on many industries, including bancassurance, which is defined as a collaborative format to sell insurance products through partnering banks. In the light of this context, this research study identifies and explores the barriers faced by bancassurance managers amidst the Covid-19 pandemic. Following a qualitative approach, a case study strategy has been used to explore the barriers faced by bancassurance managers in the context of Diriya[1] life insurance company. The
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27

Hamoul, Tarik, Kassoul Sofiane, and Wafia Zair. "A SWOT Analysis Of Algerian Bancassurance Strategy." مجلة العلوم الانسانية, 2019, 7. http://dx.doi.org/10.37136/1003-019-002-034.

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28

Kumar, Sonjai, and Purnima Rao. "Failure of strategic risk management in a life insurance company in India." Journal of Risk Management in Financial Institutions, January 1, 2023. http://dx.doi.org/10.69554/ofga3227.

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This paper discusses the importance of strategic risk management in avoiding an adverse effect on performance in the life insurance sector if long-term risks are ignored. The case considered here is the rise and subsequent fall of a life insurance company in India. The company initiated the sales and distribution of products in collaboration with banks (Bancassurance) but ignored the market momentum of the emerging distribution trend and did not change its distribution strategy. As a result, the company, which played a pioneering role in establishing the Bancassurance model, is now performing
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29

Verma, Diksha, and Pooja Kansra. "Awareness of bancassurance among public and private sector banks customers in Punjab, India." International Journal of Public Sector Performance Management 1, no. 1 (2023). http://dx.doi.org/10.1504/ijpspm.2023.10059640.

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30

SANTHI, V., and Amrutha S. "Measuring Customer Experience Towards Bancassurance in an Emerging Market Economy: Empirical Evidence from India." International Journal of Process Management and Benchmarking 1, no. 1 (2023). http://dx.doi.org/10.1504/ijpmb.2023.10057582.

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31

"One Problem, Different Manifestation: Distribution Woes At HDFC Life And SBI Life." International Journal of Recent Technology and Engineering 8, no. 3S3 (2019): 318–26. http://dx.doi.org/10.35940/ijrte.c1073.1183s319.

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Life insurance distribution in India, like elsewhere, is in a transitory phase. Technological advancements and an untapped market have opened up new vistas in the field. Customer offerings through multiple touch-points seem to be the mantra. While a multi-channel strategy does offer the outreach, there are a number of issues, including, channel conflict, channel cannibalization and channel misalignment, which act as a dampener to such a strategy. The other question is that of finding an optimum distribution mix. We, by virtue of this paper, attempt to delineate the aforesaid, highlighting the
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32

Wicaksana, Radhi M. A., and Yunieta A. Nainggolan. "Investment Strategy, Manager Characteristics, and Corporate Governance Effects on Mutual Fund Performance: A Study of PT Asuransi Jiwasraya (Persero) During Period of 2013-2018." International Journal of Current Science Research and Review 06, no. 07 (2023). http://dx.doi.org/10.47191/ijcsrr/v6-i7-139.

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This study aims to examine the relationships between investment strategies, investment manager characteristics, and corporate governance on the investment performance of PT Asuransi Jiwasraya (Persero)’s mutual funds investment from 2013 to 2018. The year 2013 marked the introduction of a new bancassurance product, which necessitated PT AJS to generate higher returns on investment in a short-term period. The sudden change in management in 2018 brought the mismanagement case to public attention. The analysis utilized a cross-sectional multilinear regression approach, allowing for the examinatio
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