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1

Tenenbaum, David. Customer service for bank personnel. American Bankers Association, 1989.

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2

Grubbs, M. Ray. Customer service renaissance: Lessons from the banking wars. Bankers Pub. Co., 1991.

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3

M, Mozwecz Ellen, Neff Dennis C, Bank Administration Institute, and Robert Morris Associates, eds. Customer profitability analysis: A tool for improving bank profits. 2nd ed. Bank Administration Institute, 1985.

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4

United States. Internal Revenue Service., ed. Bank, post office and library: Customer guide for volunteer forms distribution customers. Internal Revenue Service, 1994.

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5

American Bar Association. UCC Committee. and American Bar Association. Section of Business Law., eds. The model bank customer agreement for funds transfer. American Bar Association, 1994.

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6

Svigals, Jerome. Bank branching 2000. Lafferty Publications, 1990.

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7

1960-, Uppal R. K., ed. Customer relationship management in Indian banking industry. New Century Publications, 2008.

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8

Singhal, Sushila. Banks and customers: A behavioural analysis. Shri Ram Centre for Industrial Relations & Human Resources, 1987.

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9

Carpenter, Keith. Global customer access at Chase Manhattan. Information Management Forum, 1999.

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10

Mrkvicka, Edward F. The bank book. Perennial Library, 1989.

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11

Mrkvicka, Edward F. The bank book. 2nd ed. HarperPerennial, 1991.

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12

Morgan, Donald P. Bank commitment relationships, cash flow constraints, and liquidity management. Federal Reserve Bank of New York, 2000.

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13

Pezzullo, Mary Ann. Understanding & selling bank products: Handbook. American Bankers Association, 1992.

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14

B, Zenoff David, ed. Customer-focused marketing of financial services. Harper & Row, 1989.

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15

Market Facts, Inc. Financial Services Group., ed. Bank services and fees. Financial Services Group, Market Facts, Inc., 1987.

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16

(Korea), Chohŭng Kyŏngje Yŏnʼguso, ред. Sin kŭmnyung tʻŭrendŭ. Chohŭng Kyŏngje Yŏnʼguso, 1996.

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17

(Korea), Chohŭng Kyŏngje Yŏnʼguso, ред. Sin kŭmyung tʻŭrendŭ. Chohŭng Kyŏngje Yŏnʼguso, 1996.

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18

KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

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The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered.
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19

Gray, Janet L. Quality value banking: Effective management systems that increase earnings, lower costs, and provide competitive customer service. J. Wiley, 1992.

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20

Schuppli, Peter. Führung im Verkauf: Verkaufsleitung bringt auch im Bankgeschäft Verkaufsleistung : unter spezieller Berücksichtigung des "PEPE" (Power of Earnings/Potential related Efforts). Haupt, 1996.

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21

Wagner, Christoph. Kundenverständnis und Kundenberatungszeit im Bankgeschäft: Eine explorative Studie. Service, Fachverlag an der Wirtschaftsuniversität Wien, 1989.

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22

Kazimagomedov, A. A. Bankovskoe obsluzhivanie naselenii͡a︡: Zarubezhnyĭ opyt. Finansy i statistika, 1999.

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23

Adrion, Elisabeth. Ertragsorientiertes Retail Banking. P. Haupt, 1997.

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24

Bird, Anat. Supercommunity banking: A superstrategy for surviving and thriving in the year 2000. Probus Pub., 1994.

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25

Serrano, Javier. Reorientación del mercadeo bancario ; Competencia bancaria ; Análisis de decisiones de inversión en tecnología bancaria ; Manejo de tesorería: Cambios y tendencias actuales. Facultad de Administración, Universidad de los Andes, 1989.

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26

Longhofer, Stanley D. The importance of bank seniority for relationship lending. Bank for International Settlements, Monetary and Economic Dept., 1998.

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27

Education, Institute of Financial, ed. Deposit account operations. Institute of Financial Education, 1994.

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28

Great Britain. Equal Opportunities Commission., ed. Counter discrimination: Training exercises for bank customer contact staff and trainers. Equal Opportunities Commission, 1989.

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29

Sheshunoff & Company. Model bank CSR training manual. Sheshunoff, 2004.

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30

Farinha, Luísa A. Switching from single to multiple bank lending relationships: Determinants and implications. Bank for International Settlements, Monetary and Economic Dept., 2000.

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31

J, Cheatham Anne, ed. Operations guide to implementing the new customer ID requirements. AlexInformation, 2003.

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32

W, Harvey Thomas. The banking revolution: Positioning your bank in the new financial services marketplace. Irwin Professional Pub., 1996.

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33

Hanson, D. G. Service banking: The all-purpose bank. 3rd ed. Chartered Institute of Bankers, 1987.

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34

Ulrich, Thomas. Qualitätsmanagement: Eine aktuelle Standortbestimmung unter besonderer Berücksichtigung der Anwendung in der Bank. Schulthess, 1996.

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35

Carow, Kenneth. How have borrowers fared in banking mega-mergers? National Bureau of Economic Research, 2004.

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36

Stäger, Christina. Multi Channel Management: Mehrdimensionale Optimierung der Kundenbeziehung zur nachhaltigen Steigerung der Profitabilität im Retail Banking. P. Haupt, 1999.

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37

Strand, Robert W. Banking today: Learner's handbook. American Bankers Association, 1998.

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38

Canada, Home Bank of. Service in banking. Home Bank of Canada, 1996.

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39

West, Veronica. Banking today. American Bankers Association, 1993.

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40

Strand, Robert W. Banking today: Learner's handbook. American Bankers Association, 2002.

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41

Orton, Ian. Non-bank banks: A looming menace? : how new playersare changing the financial services industry. Lafferty Publications, 1994.

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42

Kaiser, Elisabeth. Innovation und Imitation von Bankmarktleistungen: Insbesondere im Privatkundengeschäft von Universalbanken. GBI, 1989.

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43

United States. Internal Revenue Service. Bank, post office, and library information guide. 7th ed. Dept. of the Treasury, Internal Revenue Service, 1996.

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44

Sheshunoff & Company. Model bank CSR training manual: With trainer's guide. Sheshunoff, 2007.

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45

Cranfill, Steven L. Small business banking: Assessing needs and establishing strategies. American Bankers Association, 1987.

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46

Epple, Manfred H. Die Kundenselbstbedienung im Marketing der Kreditinstitute: Veränderungserfordernisse und Veränderungsmöglichkeiten durch den Einsatz neuer Technologien. P. Lang, 1987.

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47

Ritter, Dwight S. Branch banking for the nineties: New approaches to sales and management. Prentice Hall, 1991.

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48

Aileen y, Customer Service, Commonwealth Bank. Blurb, 2016.

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49

Sargent, Patsy Hall, and Mary Faye Ward. Security First Bank: A Banking Customer Simulation. 5th ed. South-Western Educational Pub, 2006.

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50

Bird, Anat. Supercommunity Banking Strategies: Winning the War for the Customer Relationship. Irwin Professional Pub, 1996.

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