Relevant bibliographies by topics / Bank marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Bank marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Bank marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Bank marketing"

1

Nel, Jacques, and Christo Boshoff. "Traditional-bank customers' digital-only bank resistance: evidence from South Africa." International Journal of Bank Marketing 39, no. 3 (2021): 429–54. http://dx.doi.org/10.1108/ijbm-07-2020-0380.

Full text
Abstract:
PurposeDigital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa. However, traditional-bank customers could resist the use of digital-only banks, theoretically due to their satisfaction with the status quo. Consequently, inertia arising from bias to traditional banks based on status quo satisfaction could engender their resistance to become customers of digital-only banks. The objective of the study, therefore, is to investigate how traditional-bank customers' inertia influences digital-only bank resistance.Design/methodology/approachBased on a
APA, Harvard, Vancouver, ISO, and other styles
2

Chen, Kai. "The effects of marketing on commercial banks' operating businesses and profitability: evidence from US bank holding companies." International Journal of Bank Marketing 38, no. 5 (2020): 1059–79. http://dx.doi.org/10.1108/ijbm-08-2019-0301.

Full text
Abstract:
PurposeThis paper aims to explore the role that marketing plays in commercial bank management. Specifically, we examine the effects of marketing activities on banks' operating businesses, i.e. deposit, loan and service businesses. Furthermore, we investigate the effect of marketing activities on bank profitability.Design/methodology/approachA series of hypotheses about the associations of marketing activities with banks' deposits, loans, services and profitability are developed. The fixed-effects linear model with an AR (1) disturbance is applied on the panel dataset of FR Y-9C reports to test
APA, Harvard, Vancouver, ISO, and other styles
3

БОРИСОВА, О. И., and Г. И. НИКИФОРОВА. "South Korean Banking Marketing Technologies." Vestnik of North-Eastern Federal University. Series "Economics. Sociology. Culturology", no. 1(29) (April 3, 2023): 27–31. http://dx.doi.org/10.25587/svfu.2023.22.87.003.

Full text
Abstract:
Успех коммерческих банков в любой стране зависит от объема продаж своих услуг и товаров, способности привлечения новых клиентов, удержания имеющейся доли рынка, конкурентоспособности, скорости адаптации к кризисам, новым рыночным условиям и научным достижениям. Банковский маркетинг в современных условиях становится абсолютно необходимой технологией для успешного развития любого финансового-кредитного учреждения. Грамотное изучение и применение опыта зарубежных банков позволит отечественным совершенствовать используемые маркетинговые технологии, тем самым развиваться быстрее. Целью статьи высту
APA, Harvard, Vancouver, ISO, and other styles
4

Maharani, Adinda Cahya, Muhammad Iqbal Fasa, and Suharto Suharto. "SHARIA BANK SERVICE MARKETING MANAGEMENT STRATEGY IN INDONESIA." El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah 6, no. 2 (2022): 120–31. http://dx.doi.org/10.34005/elarbah.v6i2.2277.

Full text
Abstract:
Indonesia, which is predominantly Muslim, has long wanted a system of financial institutions that is in line with the demands of not limited financial needs but also moral demands. Islamic banks function as a collection of funds from the public in the form of savings must be based on Sharia principles. With the passage of time, the dynamics of Islamic bank players in marketing sales of products and services that are increasingly high, of course, make Islamic Banks required to have a strategy to compete competitively. Because Marketing strategy has a function as an organization and a set of pro
APA, Harvard, Vancouver, ISO, and other styles
5

Putri, Mega, Chandra Hendriyani, and Tengku Sitti Rochmah. "Analysis Of Tandamata Saving Event Marketing in Increasing The Number Of Customers At Bank Bjb Bandung Head Office." Jurnal Sekretaris & Administrasi Bisnis (JSAB) 8, no. 1 (2024): 77. http://dx.doi.org/10.31104/jsab.v8i1.391.

Full text
Abstract:
In today's competitive era of inter-bank competition, companies must be able to adjust the right marketing strategy, because everything is done to maintain the company's existence. Banks are financial institutions that collect funds from the public and then channel them back through credit. To attract consumers or prospective customers, Bank bjb's head office conducts event marketing promotions through concerts by inviting various top artists. It is hoped that this will become an attraction for prospective Bank bjb customers. The purpose of this study was to determine the success of the event
APA, Harvard, Vancouver, ISO, and other styles
6

Mullineaux, Donald J., and Mark K. Pyles. "Bank marketing investments and bank performance." Journal of Financial Economic Policy 2, no. 4 (2010): 326–45. http://dx.doi.org/10.1108/17576381011100856.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Resmiatini, Erna, and Insiati Aisyah Hapsari Imanika. "ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG." DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial 5, no. 1 (2020): 57–76. http://dx.doi.org/10.36636/dialektika.v5i1.407.

Full text
Abstract:
ABSTRACT
 In the midst of Indonesia's population, which is predominantly Muslim, Sharia Banks have begun to show significant developments. Seeing this, conventional banks have also begun adding sharia services in each of their products, in order to maintain the number of existing customers and expand market share. As the first sharia bank in Indonesia, Bank Muamalat Indonesia (BMI) continues its efforts to harmonize various strategies to win competition in the sharia banking industry, one of them is through the 7P’s Marketing Mix. Through this research, the application of the 7P’s marketi
APA, Harvard, Vancouver, ISO, and other styles
8

Arlen, Fauzi, and Sandra Dewi. "Analisis Strategi Marketing Pembiayaan Haji di Bank Muamalat KCP Solok." Jurnal Ekonomi Utama 2, no. 2 (2023): 258–68. http://dx.doi.org/10.55903/juria.v2i2.86.

Full text
Abstract:
Artikel ini yang menjadi permasalahannya adalah Bagaimana Strategi Marketing Pembiayaan Haji di Bank Muamalat KCP Solok dengan melihat kondisi masyarakat yang kurang memahami tentang produk pembiayaan haji kemudian melaksanakan pembiayaan haji bagi para nasabah dengan cara ditalangkan oleh pihak bank muamalat KCP Solok dan juga kurangnya personal marketing dalam memasarkan atau memperkenalkan pembiayaan haji. Tujuan dilaksanakannya penelitian ini untuk mengetahui serta menjelaskan tentang Bagaimana Strategi Marketing Pembiayaan Haji di Bank Muamalat KCP Solokdan upaya yang dapat dilakukan untu
APA, Harvard, Vancouver, ISO, and other styles
9

Elisa, Nur, Rafika Rahmawati, and Purnama Putra. "Comparing Mortgage Financing Marketing Strategies: Conventional Bank vs Sharia Bank." Research of Islamic Economics 1, no. 2 (2024): 106–18. http://dx.doi.org/10.58777/rie.v1i2.177.

Full text
Abstract:
The increasingly diverse needs of society have made financing the most popular banking service product. KPR products certainly require a marketing strategy. One of the interesting products offered by BRI Syariah Tambun Sub-Branch Office (KCP) is the Home Ownership Financing/Mortgage (KPR) product. This research aims to determine the marketing strategy for Mortgage Financing (KPR) between two banks, namely Conventional Banks and Sharia Banks at Bank BRI KCP Tambun and BRISyariah KCP Tambun. The data sources used are primary and secondary. Data collection was carried out using interview and docu
APA, Harvard, Vancouver, ISO, and other styles
10

Demko, Mariana, Nataliia Kosar, and Nataliia Kuzo. "INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION." Global Prosperity 1, no. 1-2 (2021): 22–31. http://dx.doi.org/10.46489/gpj.2021-1-1-8.

Full text
Abstract:
In this article, we analyze the dynamics of active operations of several Ukrainian banks. During the last three years, there was a declining trend in the number of commercial banks in Ukraine and their issued loans' size. In order to increase the assets of banking institutions of Ukraine, increase their income, banks need to attract new customers, increase the volume of products purchases by existing customers through active communication activities of commercial banks of Ukraine. The intensification of Internet use by banks opens new opportunities for the sales systems improvement and promoti
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Bank marketing"

1

Voborská, Hana. "Příležitosti marketingové komunikace banky Waldviertler Sparkasse Bank AG." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264359.

Full text
Abstract:
Diploma thesis focus on topic about marketing communication chosen bank. Aim of this thesis is analyze current marketing communication of Waldviertler Sparkasse Bank AG and propose recommendation. Structure of this thesis is three parts, theoretical, practical and final recommendations. First part is focused on marketing theory and communication mix of services. First chapter of practical part contained presentation of chosen bank and analyses current marketing activities. Bank was compared with other competing bank subjects with positioning map, semantic differential and my own observation. F
APA, Harvard, Vancouver, ISO, and other styles
2

Zwakala, Kuhle Mkanyiseli. "Brand identity of a selected South African bank." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2435.

Full text
Abstract:
Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2016.<br>By virtue of existence, a brand has a history, and probably an envisaged future. Collectively these variables are understood to be central to a brand’s identity formulation. However, there are various other elements that may inform brand identity construction. This study investigated brand identity formulation of a bank brand in the South African banking sector. In essence, the current study probed variables or elements that inform brand identity formulation, in this service oriented sector. It is understood tha
APA, Harvard, Vancouver, ISO, and other styles
3

Chiu, Mun-chi Ruby, and 趙敏芝. "Improving marketing performance through customer satisfaction: Hongkong Bank." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31268705.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Al-Shudukhi, Hind Nassir. "Marketing of bank services to the Saudi consumer." Thesis, University of Stirling, 1989. http://hdl.handle.net/1893/2185.

Full text
Abstract:
Services marketing is a relatively new concept for the banking industry. Intense competition has forced banks to take greater interest in consumer banking. The focus of consumer banking is the provision of retail bank services which meet individual customers needs. Therefore, bankers need better ways to explore and understand the consumers market and needs. Banks need to understand the attitudes which affect consumers evaluation of bank services. This thesis is concerned with assessing the attitudes and marketing practices of Saudi banks and the consumers attitude towards these banks. A confli
APA, Harvard, Vancouver, ISO, and other styles
5

Chiu, Mun-chi Ruby. "Improving marketing performance through customer satisfaction : Hongkong Bank /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19876518.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Mak, Suk-fong Julia, and 麥淑芳. "A study of banking needs and bank selection criteria among local corporations and recommendation for bank marketing strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1985. http://hub.hku.hk/bib/B3126332X.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Vachowiak, Connie L. "Cost/ benefit analysis of marketing efforts in a bank." Menomonie, WI : University of Wisconsin--Stout, 2006. http://www.uwstout.edu/lib/thesis/2006/2006vachowiakc.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Žarnaiová, Martina. "Marketing finančných služieb." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85373.

Full text
Abstract:
The objective of this master thesis is to analyze the contemporary situation on the Czech banking market in terms of investments into marketing communications. The efficiency of investments into marketing communications is analyzed in terms of awareness of banks surveyed, namely recognition, recall and Top Of Mind. This master thesis consists of three parts. The first part provides theoretical background and the base of the analysis. This part includes the objectives of communication on the banking market and the ways how to measure these objectives. The second part, the analytical part, is fo
APA, Harvard, Vancouver, ISO, and other styles
9

LIMA, MAXIMILIANO MORENO. "FUZZY MODELS IN SEGMENTATION AND ANALYSIS OF BANK MARKETING." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2008. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=12290@1.

Full text
Abstract:
COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>Este trabalho tem como principal objetivo propor e desenvolver uma metodologia baseada em modelos fuzzy para a segmentação e caracterização dos segmentos que compõem o mercado bancário, permitindo um amplo conhecimento dos perfis de clientes, melhor adaptação das ofertas ao mercado e, conseqüentemente, melhores retornos financeiros. A metodologia proposta nesta dissertação pode ser dividida em três módulos principais: coleta e tratamento dos dados; definição dos segmentos; e caracterização e classificação dos segmentos. O
APA, Harvard, Vancouver, ISO, and other styles
10

Klaus, Alexander, and Ségolène Marie. "What a Difference a Bank Makes." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-478.

Full text
Abstract:
<p>Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. Two research questions will respectively examine the three additional P’s of the marketing mix (People, Presentation or Physical Evidence and Process) and the Customer Relationship Management as possible differentiators. To fulfill the purpose, the authors of the thesis introduce an extended model of the CRM concept, including the three addit
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Bank marketing"

1

KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

Full text
Abstract:
The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered.&#x0D; The proposed textbook contains educational and method
APA, Harvard, Vancouver, ISO, and other styles
2

Hunt, Neal E. Marketing: Handbook. American Bankers Association, 1990.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Moran, Justin L. Marketing strategies for community banks. Bankers, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Spit͡syn, I. O. Marketing v banke. Akt͡sionernoe ob-vo "Tarneks", 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Pezzullo, Mary Ann. Marketing for bankers. 4th ed. American Bankers Association, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Braun, Robert E. Bank marketing & advertising: Regulatory compliance. Sheshunoff Information Services, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Erdener, Kaynak, ed. Global issues in bank marketing. MCB University Press, 1986.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Scott, Jonathan. Relationship marketing & the Northern Bank. The Author], 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Association, American Bankers, and Retail Planning Associates, eds. Financial retailing: Bank branch design & merchandising guide. ABA, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Giorgio, Scott Walter, Alberici Adalberto, and Paulotto Marilena, eds. Manuale di marketing bancario. UTET libreria, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Bank marketing"

1

Hana, Maha A. "Data Mining of World Bank Indicators." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_69.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Lynch, James J. "The Ethics of Bank Marketing." In Ethical Banking. Palgrave Macmillan UK, 1991. http://dx.doi.org/10.1007/978-1-349-21710-6_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Gardener, Edward P. M. "Bank Marketing, Organisation and Performance." In The Changing Face of European Banks and Securities Market. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-23141-6_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Subhani, Shaik, R. Vijaya Kumar Reddy, Subba Rao Peram, and B. Srinivasa Rao. "Bank Marketing Using Intelligent Targeting." In Advances in Intelligent Systems and Computing. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-9516-5_40.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Fuller, Donald A. "The Marketing Customer Information File: Bank Marketing Management Applications." In Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17046-6_73.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Dotzler, Hans-Jürgen. "Gestaltung der internen Kommunikation als Grundlage marktorientierter Veränderungsprozesse — am Beispiel der HYPO-BANK." In Internes Marketing. Gabler Verlag, 1995. http://dx.doi.org/10.1007/978-3-322-89675-9_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Dotzler, Hans-Jürgen. "Gestaltung der internen Kommunikation als Grundlage marktorientierter Veränderungsprozesse — am Beispiel der HYPO-BANK." In Internes Marketing. Gabler Verlag, 1999. http://dx.doi.org/10.1007/978-3-663-05973-8_28.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Giesler, Harry. "Bank-Dienstleistungen in der phasenorientierten Sichtweise." In Direkt-Marketing bei Banken. Deutscher Universitätsverlag, 1993. http://dx.doi.org/10.1007/978-3-322-85495-7_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Giesler, Harry. "Die Qualität als Gestaltungsmaßnahme bei konsumtiven Bank-Dienstleistungen." In Direkt-Marketing bei Banken. Deutscher Universitätsverlag, 1993. http://dx.doi.org/10.1007/978-3-322-85495-7_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Brown, S. A. "A Market Segmentation Approach to Blood Bank Management." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-16934-7_60.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Bank marketing"

1

Prasad, Rahul, Mohit Choubey, R. K. Baghel, and Aaditya Naruka. "Term Deposit Customer Prediction: A Blending Approach Using Bank Marketing Data." In 2025 IEEE International Students' Conference on Electrical, Electronics and Computer Science (SCEECS). IEEE, 2025. https://doi.org/10.1109/sceecs64059.2025.10940622.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Tanvir, Muhammad Farhan, Md Maruf Hossain, and Md Asifuzzaman Jishan. "Bayesian Regression for Predicting Subscription to Bank Term Deposits in Direct Marketing Campaigns." In 2024 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2024. https://doi.org/10.1109/dasa63652.2024.10836512.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Jagadeeswari, Tanukonda, Swati Aggarwal, Renuka Pediredla, Saurabh Chandra, Monika Gupta, and Sivakoteswararao Katta. "AI-Driven Quantitative Evaluation of the Impact of Financial Regulations and HR Marketing on Bank Performance A Cross-Country Analysis." In 2024 International Conference on Intelligent Computing and Emerging Communication Technologies (ICEC). IEEE, 2024. https://doi.org/10.1109/icec59683.2024.10837266.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

"MANAGING TIME IN BANK MARKETING." In International Conference on E-business. SciTePress - Science and and Technology Publications, 2007. http://dx.doi.org/10.5220/0002111303350338.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Youqin Pan and Zaiyong Tang. "Ensemble methods in bank direct marketing." In 2014 11th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2014. http://dx.doi.org/10.1109/icsssm.2014.6874056.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Evdokimova, Natalia Aleksandrovna, and Ol'ga Alekseevna Posokhova. "Mass customization as a bank marketing tool." In All-Russian Scientific Conference. Publishing house Sreda, 2025. https://doi.org/10.31483/r-149399.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Cogoljević, Maja, Tamara Vesić, and Ljiljana Dimitrijević. "MARKETING TRENDS AND PERSPECTIVES ON THE BANK MARKET." In 2nd International Scientific Conference. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2018. http://dx.doi.org/10.31410/itema.2018.464.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Deng, Wei. "SWOT Analysis of Rural Bank and Marketing Strategy." In 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics. Atlantis Press, 2015. http://dx.doi.org/10.2991/msetasse-15.2015.118.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Yang, Nan. "Notice of Retraction: Marketing strategy of the network bank." In 2010 IEEE 2nd Symposium on Web Society (SWS 2010). IEEE, 2010. http://dx.doi.org/10.1109/sws.2010.5607406.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Wang, Deli. "Research on Bank Marketing Behavior Based on Machine Learning." In AIAM2020: 2nd International Conference on Artificial Intelligence and Advanced Manufacture. ACM, 2020. http://dx.doi.org/10.1145/3421766.3421800.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Bank marketing"

1

Goldmark, Lara. Business Development Services: A Framework for Analysis. Inter-American Development Bank, 1996. http://dx.doi.org/10.18235/0011609.

Full text
Abstract:
The purpose of this study is to provide an overview of current practices in the provision of business development services (BDS) to small and microentrepreneurs in developing countries. The document is meant to serve as a resource for Bank staff and other development practitioners who play a role in evaluating proposals and designing, implementing, and evaluating projects which target the microenterprise sector. By business development services, the authors refer to services such as training, technology transfer, marketing assistance, business advice, mentoring, and information, which are aime
APA, Harvard, Vancouver, ISO, and other styles
2

Yamano, Takashi, Noriko Sato, and Babur Wasim Arif. The Impact of COVID-19 and Locust Invasion on Farm Households in Punjab and Sindh: Analysis from Cross-Sectional Surveys in Pakistan. Asian Development Bank, 2021. http://dx.doi.org/10.22617/wps210259-2.

Full text
Abstract:
This paper presents the results of two mobile phone surveys conducted by the Asian Development Bank among farmers in Punjab and Sindh provinces in Pakistan in mid-2020 during the coronavirus disease (COVID-19) pandemic. The surveys collected information about how COVID-19-related measures and economic and transport disruptions affected farmers’ harvests, marketing efforts, input prices, and financial needs. The surveys found that the COVID-19 pandemic had significant negative impacts on farm households in both provinces. The paper provides additional context on COVID-19-related effects on loca
APA, Harvard, Vancouver, ISO, and other styles
3

Gorton, Gary, and George Pennacchi. Banks and Loan Sales: Marketing Non-Marketable Assets. National Bureau of Economic Research, 1990. http://dx.doi.org/10.3386/w3551.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

Full text
Abstract:
Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b
APA, Harvard, Vancouver, ISO, and other styles
5

Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

Full text
Abstract:
The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growi
APA, Harvard, Vancouver, ISO, and other styles
6

Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

Full text
Abstract:
Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
APA, Harvard, Vancouver, ISO, and other styles
7

Engel, Bernard, Yael Edan, James Simon, Hanoch Pasternak, and Shimon Edelman. Neural Networks for Quality Sorting of Agricultural Produce. United States Department of Agriculture, 1996. http://dx.doi.org/10.32747/1996.7613033.bard.

Full text
Abstract:
The objectives of this project were to develop procedures and models, based on neural networks, for quality sorting of agricultural produce. Two research teams, one in Purdue University and the other in Israel, coordinated their research efforts on different aspects of each objective utilizing both melons and tomatoes as case studies. At Purdue: An expert system was developed to measure variances in human grading. Data were acquired from eight sensors: vision, two firmness sensors (destructive and nondestructive), chlorophyll from fluorescence, color sensor, electronic sniffer for odor detecti
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Bank marketing' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography