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Journal articles on the topic 'Bank marketing communications'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Demko, Mariana, Nataliia Kosar, and Nataliia Kuzo. "INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION." Global Prosperity 1, no. 1-2 (2021): 22–31. http://dx.doi.org/10.46489/gpj.2021-1-1-8.

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In this article, we analyze the dynamics of active operations of several Ukrainian banks. During the last three years, there was a declining trend in the number of commercial banks in Ukraine and their issued loans' size. In order to increase the assets of banking institutions of Ukraine, increase their income, banks need to attract new customers, increase the volume of products purchases by existing customers through active communication activities of commercial banks of Ukraine. The intensification of Internet use by banks opens new opportunities for the sales systems improvement and promoti

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Demko, Mariana. "Development of integrated marketing Internet communications in the activity of Ukrainian banks." Marketing and Digital Technologies 5, no. 1 (2021): 101–12. http://dx.doi.org/10.15276/mdt.5.1.2021.6.

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In modern conditions the Internet is developing rapidly. Marketing communications on the Internet is one of the main elements of Internet marketing of banking institutions and an important element in establishing relationships with target audiences and managing them, informing customers, improving the image of the bank. It is determined that the Internet today covers the information, communication and logistics areas of marketing communications of banks. The paper identifies the areas of integrated marketing Internet-communications in the activities of banks and their main elements to present

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Prisgunanto, Ilham. "IMPLEMENTASI PROMOSI BAURAN KOMUNIKASI PEMASARAN KARTU KREDIT DI INDONESIA (Studi Deskriptif Bank Mandiri, HSBC, Citibank, BCA dan BNI)." Commed : Jurnal Komunikasi dan Media 2, no. 2 (2018): 106. http://dx.doi.org/10.33884/commed.v2i2.473.

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Credit cards are one of the most familiar payment tools for information society. They used integrated marketing communications method to get new costumers. They prepared this method to market expansion. Intergrated marketing communication depend on understanding of company about marketing of communication. This research aims to explore implementation of used integrated marketing communications. This research used theory of marketing communication, theory of integrated marketing communications, promotion and marketing plan. This reaearch method is qualitative descriptive. They collected data fr

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Demko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.

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The essence and features of integrated marketing communications and their role in achieving successful functioning of banks in the market are studied. In conditions of economic instability, banks are looking for the most effective marketing tools to promote the brand. Therefore, the role of integrated marketing communications in the activities of banks has significantly increased. Integrated marketing communications strengthen the bank’s competitive stability in the market, form the image of the bank, increase the promotion of banking products, provide banking services and efficiency of bankin

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Hardjono, Baby Setiawaty, and Yugih Setyanto. "Event Sebagai Pendukung Komunikasi Pemasaran Perusahaan Allo Bank dalam Membangun Kesadaran Merek." Prologia 8, no. 1 (2024): 80–86. http://dx.doi.org/10.24912/pr.v8i1.21640.

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PT. Allo Bank Indonesia Tbk (Allo Bank) is one of the digital banks in Indonesia under the auspices of CT Corpora. The purpose of this study is to explain event activities as a support for marketing communications carried out by Allo Bank in building brand awareness through the Allo Bank Festival 2022 which presents K-Pop groups. This study uses several supporting concepts, namely Communication, Marketing Communication, and Brand Awareness. The author uses qualitative research methods. The subject of this research is an event organizer and currently works in Allo Bank's digital customer servic

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Hefmi Dewi Siahaan, Endang Suilistya Rini, and Fadli. "ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 2 (2023): 569–80. http://dx.doi.org/10.54443/ijebas.v3i2.809.

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Intense competition makes it increasingly difficult for banks to increase the number of customers in their efforts to maintain and increase their market share. So the banks have to work hard to stay competitive,namely through improving customer marketing communications and strengthening brand image. The aims of the research are, 1) To analyze the influence of marketing communications on purchasing decisions for Multipurpose Credit products at PT Bank Sumut Melati Medan Branch, 2) To analyze marketing communications affect the brand image of Multipurpose Credit products at PT Bank Sumut Melati

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Demko, Mariana, and Yuliya Zintso. "Main tools of integrated marketing communications of banks." Economics of Development 19, no. 3 (2020): 44–50. http://dx.doi.org/10.21511/ed.19(3).2020.05.

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The question of the essence of the main tools of integrated marketing communications in the activity of banks of Ukraine is investigated. Their introduction in the management of Ukrainian banks is becoming relevant nowadays. Influence of such factors as intensification of competition; penetration of foreign banks into the Ukrainian market; expansion of the scope of banks’ activities determine the search for effective tools of integrated marketing communications. The purpose of the study is to substantiate and systematize theoretical and methodological approaches to the application of the main

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ZABURMEKHA, Ye. "EFFICIENCY OF INTEGRATED MARKETING COMMUNICATIONS IN THE ACTIVITIES OF A COMMERCIAL BANK." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4(3) (2020): 187–91. https://doi.org/10.31891/2307-5740-2020-284-4(3)-34.

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In modern conditions of rapid development of information economy and growth of economic significance Information about financial and banking institutions that compete with the advantage is the use of content marketing communications, justified by a review of the effectiveness of financing such activities and correct determination of its effectiveness. As you know, neither commercial banks use a variety of methods to stimulate the sale of banking products, advertising services, etc. However, with the development of marketing, replenishment of market conditions of functioning of banking institut

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Hidayatur rafiqoh, Putri Ayu. "Marketing Communication of South Kalimantan Shari'ah Bank branch of Kayutangi In Attracting Customers' Interests." At-Taradhi: Jurnal Studi Ekonomi 11, no. 1 (2020): 35. http://dx.doi.org/10.18592/at-taradhi.v11i1.3555.

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Marketing communication is a marketing activity that aims to inform about a product or service offered by a persuasive company to prospective buyers or consumers. Banking competition that is enlivened by conventional banks and Islamic banks makes consumers have many choices to invest. Marketing communication is needed because with marketing communication, it is expected that there are three changes (knowledge, attitude, and desired action). The South Kalimantan Shari'ah Bank Kayutangi conducts sales promotions by conducting field outreach to various agencies , Personal selling by visiting pros

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Starkova, N., and Ya. Kostornaya. "Communications in the banking market." Bulletin of Science and Practice, no. 3 (March 15, 2017): 170–78. https://doi.org/10.5281/zenodo.399190.

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The relevance of a research of questions of development of marketing communications in the bank sphere in modern conditions is proved. The classification of information distributed in the banking market, structured on the basis of obligation on obligatory and optional is given. According to this classification the information can be divided on a confidentiality level for opened and closed; on a source on official and unofficial; on types on news, analytical, figurative, operational and help; on genres on laws and bylaws, professional and corporate standards, official declarations, comments, a

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Король, Інна Володимирівна, and Світлана Миколаївна Подзігун. "MARKETING POLICY OF COMMUNICATIONS IN THE BANK." Economies' Horizons, no. 1(4) (April 30, 2018): 42–51. http://dx.doi.org/10.31499/2616-5236.1(4).2018.132078.

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Kostornaya, Ya. "Main problems of development of marketing communication of banks." Bulletin of Science and Practice, no. 10 (October 14, 2017): 168–73. https://doi.org/10.5281/zenodo.1012318.

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The author of the article defined that relevance of a research of approaches to application marketing communication the modern banks directed to the establishment of stronger communications with the potential clients and expansion of their base due to bigger informing rather new banking products has increased in modern conditions. Here is revealed that in the conditions of the real market, not all banks have equal conditions in use of modern communication technologies. And some of them still don’t pay due attention to this kind of activity, including expenses on her unjustified and irrational.

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Dronova, Tetiana, and Yuliia Horiashchenko. "Marketing means of communication of the independent commercial enterprises with consumers (using innovative technologies)." VUZF Review 7, no. 2 (2022): 143–51. http://dx.doi.org/10.38188/2534-9228.22.2.15.

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The article presents a critical analysis of the bank’s marketing means of communication with consumers in the conditions of economic and classical war. In particular, the tools of interactive marketing, marketing tasks to increase loyalty to the brand and its products, raising audience awareness, the use of innovative Internet acquiring systems are analyzed. The differences between the uses of marketing tools by financial institutions from purely economic ones are given. The challenges of the war for the financial sector of Ukraine as a whole are assessed. The marketing activity of the leading

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KOVALCHUK, Svitlana, and Yevgena ZABURMEKHA. "ANALYSIS OF MARKETING COMMUNICATIONS OF COMMERCIAL BANKS." Herald of Khmelnytskyi National University 294, no. 3 (2021): 177–81. http://dx.doi.org/10.31891/2307-5740-2021-294-3-27.

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A sign of the modern financial market is the intensification of competition between commercial banks, the emergence competitors in the face of other financial intermediaries, creating new and improving existing ones banking products, increasing customer requirements for the quality of banking services, increasing influence information technology. Intensive use of marketing communications by banking institutions, main functions which are informing consumers about the features and benefits of banking products and services, incentives demand, maintaining customer loyalty, creating a positive imag

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Wihasto, Hanan. "DETERMINAN NILAI PELANGGAN & IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN DI BANK SYARIAH WILAYAH DKI JAKARTA." Journal Competency of Business 3, no. 2 (2019): 144–65. http://dx.doi.org/10.47200/jcob.v3i2.675.

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The purpose of this study was to determine and analyze the effect of Marketing Communications on Customer Value. To know and analyze the influence of product quality on Customer Value. To know and analyze the influence of Distribution Channels for Customer Value. To know and analyze the effect of Marketing Communications, Product Quality and Distribution Channels together on Customer Value. To know and analyze the impact of the Consumer LoyaltyMarketing Communications. To know and analyze the influence of product quality on Consumer Loyalty. To know and analyze the influence of Distribution Ch

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Lestari, Resanti, Yuyun Ratna, and Vina Anggilia. "Building Corporate Image Through Integrated Marketing Communication and Service Quality on Islamic Bank in Bandung." EKSISBANK: Ekonomi Syariah dan Bisnis Perbankan 3, no. 1 (2019): 1–10. http://dx.doi.org/10.37726/ee.v3i1.60.

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Purposes. Aim of this research is to examines the effect of integrated marketing communications and Service Quality to the company 's image in Islamic banks in Bandung.Design/methodology/approach.This study is conducted in Bandung city and using Quantitative research design.The purpose of this study is to understand the perception of respondents towards their experience about corporate image in Islamic banking. this study were obtained by distributing survey questionnaire to a sample of 50 Owner Bank Syariahiness Enterprise in Bandung. Study assigned with purposive sampling which is particuar

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Vardar, Nükhet. "Bank Z's communication dilemma during Turkey's 2001 crisis." Emerald Emerging Markets Case Studies 2, no. 5 (2012): 1–8. http://dx.doi.org/10.1108/20450621211264743.

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Subject area Marketing. Study level/applicability The primary target for this case study is marketing and communications undergraduate students, especially those from emerging countries; the secondary target is MBA students studying principles of marketing, integrated marketing communications. Case overview Turkey probably faced the most severe economic crisis after the Second World War in February 21, 2001, when the Turkish Lira was devalued by 94 percent against US dollar just overnight. Against this volatile business environment, Bank Z as one of the major banks in Turkey, was preparing for

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Tito Wira Eka Suryawijaya, Zora Calista Susilo, and Masitha Fahmi Wardhani. "AUGMENTED MARKETING COMMUNICATIONS: AR-BASED MARKETING IN THE BANKING WORLD." International Journal Of Accounting, Management, And Economics Research 1, no. 1 (2023): 04–14. http://dx.doi.org/10.56696/ijamer.v1i1.2.

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In line with technological developments that continue to advance, companies need to continue to adapt in order to survive. Permata Bank as part of the banking industry must also adapt to establish communication in the digital realm with its consumers by carrying out product branding and marketing. Permata Bank's Choice of Augmented Reality is a mini game in the form of an Instagram filter. The purpose of this research is to see the effectiveness of AR mini games which play a role in increasing awareness of Permata Bank banking products or services to increase customer interest, engagement, and

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Diana, Zavadska. "BACKGROUND OF INTERACTION MECHANISM FORMATION BETWEEN A BANK AND CUSTOMERS." Uzhorod National University Herald, no. 8 (June 30, 2016): 77–82. https://doi.org/10.5281/zenodo.4457234.

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The article investigates the development of conceptual approaches of the banking marketing management in a competitive environment that is increasing. The comparative characteristics of the relations marketing and a concept of omni-channel (integrated) communications of a bank have been carried out. The semantics of such categories as relations, communication, interaction, relationships has been developed. A new set of marketing mix tools has been proposed. A theoretical model of the organizational-economic interaction mechanism between banking institutions and customers has been formed.

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Demko, M., N. Kosar, N. Kuzo, and Jo Pochopień. "DEVELOPMENT OF THE MARKETING COMMUNICATIONS OF COMMERCIAL BANKS THROUGH A SEGMENT-ORIENTED APPROACH." Financial and credit activity: problems of theory and practice 3, no. 38 (2021): 35–45. http://dx.doi.org/10.18371/fcaptp.v3i38.237417.

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Abstract. In the conditions of fierce competition in the market of banking products, commercial banks should develop measures to attract attention of customers and to develop their loyalty to the banking institution, the develop its brand and to increase its capital. It has been established on the basis of the analysis of secondary marketing information that the bank’s marketing communications play a significant role in this, but it is important to ensure the growth of their efficiency. This can be achieved using a segment-oriented approach to their development. The goal of the present article

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Sintia, Ina, Mismiwati Mismiwati, Syamsiar Zahrani, Helisia Krisdayanti, and Riduwansah Riduwansah. "KEPUASAN SEBAGAI VARIABEL MEDIASI KUALITAS PELAYANAN, KOMUNIKASI PEMASARAN DAN PENANGANAN KELUHAN TERHADAP LOYALITAS." I-ECONOMICS: A Research Journal on Islamic Economics 10, no. 1 (2024): 42–57. https://doi.org/10.19109/ieconomics.v10i1.22165.

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This research aims to determine the influence of service quality, marketing communications and complaint handling on customer loyalty with customer satisfaction as a mediating variable at Bank Sumsel Babel Syariah Palembang. The population of this research is all customers of Bank Sumsel Babel Syariah Palembang. The sampling technique uses the formula Hair et al. The survey used a questionnaire conducted on 110 customers. Data analysis using Smart PLS 4.0. The research results show that service quality, marketing communication and complaint handling have a positive and significant effect on cu

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Rozalena, Agustin. "Peningkatan pengetahuan dan keterampilan pengelola bank sampah melalui sistem cerdas komunikasi pemasaran." JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) 7, no. 1 (2020): 89–100. http://dx.doi.org/10.21831/jppm.v7i1.32647.

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Munculnya keraguan dari masyarakat dalam mengelola bank sampah di Desa Sumbersari, Kecamatan Ciparay, Kabupaten Bandung sejauh ini dikarenakan masih terbatasnya pengetahuan dan pemahaman pengelolaan bank sampah secara umum. Informasi pengolahan sampah masih belum dianggap sebagai “sahabat” dalam menjaga kebersihan, lebih bermanfaat dan memiliki dampak ekonomi bagi hidup masyarakat. Salah satu alternatif dalam mendukung program penguatan bank sampah melalui peningkatan pengetahuan, pemahaman serta dukungan keterampilan di bidang komunikasi pemasaran. Bagi pengelola bank sampah, kegiatan ini dap

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Husna Rangkuti, Munafiatul, and Nurul Jannah. "Analisis Penerapan Integrated Marketing Communication (IMC) pada Produk Kur Mikro (Studi Kasus Bank Syariah Indonesia KCP Binjai Sudirman)." Regress: Journal of Economics & Management 2, no. 2 (2022): 144–48. http://dx.doi.org/10.57251/reg.v2i2.348.

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This study uses a qualitative method with a case study approach. Where this study uses four informants. Data collected through observation, interviews, and documentation. From the results of the research conducted, it can be concluded that Bank Syariah Indonesia KCP Binjai Sudirman uses a marketing communication strategy for Kur Mikro products, in this case using marketing communications consisting of advertising, sales promotion, public relations, personal selling, and direct marketing to the field. Where in the implementation of the strategy carried out using various kinds of tools from each

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Sirikhemarak, Chawadon, Kuntida Thamwipat, and Pornpapatsorn Princhankol. "Service Use Behaviors, Factors and Integrated Marketing Communications Strategies Which Affected the Choice of Personal Loan Service of Bank Customers in Thailand." Review of European Studies 11, no. 2 (2019): 49. http://dx.doi.org/10.5539/res.v11n2p49.

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This research was aimed to study service use behaviors in personal loan service of bank customers in Thailand, to analyze factors and integrated marketing communications strategies which affected the choice of personal loan service of bank customers in Thailand. This is a mixed-method research study in which the survey was done with 4000 bank customers who used personal loan service of United Overseas Bank (UOB) and Siam Commercial Bank (SCB) as well as executive panels whereas the qualitative data was collected through interviews with 20 marketing communications staff members of UOB PLC and S

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Prodan, Silvana, and Dan-Cristian Dabija. "Adapting the Digital Servuction Model to Central Banks: Case Study: European Central Bank." Administrative Sciences 13, no. 10 (2023): 217. http://dx.doi.org/10.3390/admsci13100217.

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Central bank communication has changed over the years, following the trend of digitalization. It has been used as a tool for the implementation of monetary policies since the 1990s, when central banks started publishing their inflation reports, outlooks, and meeting minutes on the road towards greater transparency, and to help meet their price stability mandate. This mandate cannot be achieved through traditional financial instruments alone, so digital communication and marketing has become an economic policy tool. The effectiveness of the European Central Bank’s online communication tools wil

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Khairi, Mhd Rizki, and Tuti Aggraini. "Analisis Communication Skill Pada Pemasaran Tabungan Haji (Studi Kasus Bank Muamalat Kcp Stabat)." Eksis: Jurnal Ilmiah Ekonomi dan Bisnis 14, no. 2 (2023): 137. http://dx.doi.org/10.33087/eksis.v14i2.405.

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Marketing communications is an important part of the overall marketing mission and determines marketing success. The purpose of marketing communication messages is to provide information regarding new policies, new services, new products. And the benefit is that sending informative messages can change people's knowledge and references to products and companies. This research uses qualitative research methods to obtain data which includes primary and secondary research data. Primary data was obtained from direct interviews. And secondary data was obtained from the Google Scholar database. The c

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Yousefi, Mahmoud Reza, and Mehdi Mahmodzadeh Vashan. "Studying the Effect of Integrated Marketing Communications on Customer Buying Behavior with the Moderating Role of Ethical Marketing in Saderat Bank Branches in Birjand City." Journal of Personal Development and Organizational Transformation 2, no. 1 (2024): 77–95. https://doi.org/10.61838/kman.jpdot.2.1.5.

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The choice of communication marketing tactics can affect consumer behavior. Therefore, the purpose of this study is to study the effect of integrated marketing communications on customer buying behavior with the moderating role of ethical marketing. The statistical population of the study is all employees and customers of Saderat Bank branches in Birjand City, with 125 employees and unlimited customers. In this study, based on the Morgan table, the sample size of employees was estimated to be 97 and the sample size of customers was 388 (4 customers per employee), and the questionnaire was dist

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Kiswinarso, Alberken Sih, Ike Kusdyah R, and Yunus Handoko. "Analisa Pengaruh Komunikasi Marketing dan Kepercayaan terhadap Loyalitas Melalui Kepuasan Nasabah pada PT BPR Eka Dana Mandiri (Bank Edaman) Malang." J-MAS (Jurnal Manajemen dan Sains) 9, no. 2 (2024): 1016. http://dx.doi.org/10.33087/jmas.v9i2.2001.

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PT. Eka Dana Mandiri(Bank Edaman) Malang as a banking institution provides financial services for consumers in the Greater Malang area and its surroundings and participates in advancing the economy in the Greater Malang area and its surroundings PT. Eka Dana Mandiri(Bank Edaman) in the midst of competition between financial institutions is required to be able to provide the best service in terms of marketing communications and trust so that it has an impact on the sustainability of the company's business. The end of the transition from the Covid-19 pandemic to the New Normal for PT customers.

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Illia, Laura, Elanor Colleoni, and Katia Meggiorin. "How infomediaries on Twitter influence business outcomes of a bank." International Journal of Bank Marketing 39, no. 5 (2021): 709–24. http://dx.doi.org/10.1108/ijbm-08-2020-0414.

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PurposeThe purpose of this paper is to empirically explore under which conditions Tweets of infomediaries (i.e. ordinary users having few or no followers on Twitter) might nevertheless promote a negative sentiment toward a corporation to the point of having a negative impact on the corporation's outcomes.Design/methodology/approachThe empirical study is based on a unique database that combines a sample of one year of Twitter conversations about an Italian bank and its daily business performances (i.e. number of closures and openings). The relationship between these two is analyzed using autore

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S, Poliakh, Rudenko A, and Poliakh K. "The Main Trends and Features of Banking Marketing in the Digital Economy." International Journal of Advance Study and Research Work 4, no. 4 (2021): 07–13. https://doi.org/10.5281/zenodo.4730365.

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<strong><em>Keen competition in the market of banking products has made effective marketing activities of banks one of the most important factors of their successful functioning. Changes in the technological and socio-cultural environment require the adjustment of current marketing practices, as well as the active introduction of modern methods of promotion. The development of digital means of data transmission and their active use by the population has led to an interest in digital marketing.</em></strong> <strong><em>The features of bank digital marketing as one of the sectoral types of mark

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Dewi, An Nisa' Puspita, and Hanung Eka Atmaja. "The STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN LOYALITAS KONSUMEN KEPESERTAAN PADA BPJS KETENAGAKERJAAN KOTA MAGELANG." Creative Research Management Journal 4, no. 2 (2021): 13. http://dx.doi.org/10.32663/crmj.v4i2.2243.

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The purpose of this study is to know labor and communication strategies in increasing theloyalty of wage workers. The results of this study indicate that employment BPJS is doingquite well with marketing communications, and that many loyal companies continue to usethe workforce's social security programs. The writer uses a descriptive method with thequalitative approach of describing, recording, analyzing and explaining the conditions thatare occurring within the company using the data-collection technique of interviews with thecompany's marketing division. The welfare of the worker is a tempo

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Karia, Karmila. "Implementation of Sharia Bank Integrated Marketing Communication in Increasing the Number of Customers." Journal Of Institution And Sharia Finance 5, no. 1 (2022): 39–46. http://dx.doi.org/10.24256/joins.v4i1.3379.

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This study aims: to describe the implementation of Integrated Marketing Communications that can increase the number of customers at Bank Syariah Indonesia (BSI) Kcp Andi Djemma Palopo City. The type of research used by researchers is qualitative research with descriptive research types. The location of the research was carried out at Bank Syariah Indonesia KCP Andi Djemma, Palopo City. The subjects in this study were Marketing at Bank Syariah Indonesia (BSI) KCP Andi Djemma, Palopo City. With the research instruments used, namely in the form of interview guidelines and observation guidelines.

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Hinson, Robert. "Corporate social responsibility (CSR) reportage on websites and in annual reports: The case of CAL bank in Ghana." Corporate Ownership and Control 8, no. 2 (2011): 190–202. http://dx.doi.org/10.22495/cocv8i2c1p4.

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Purpose – The management literature in recent years have been paying attention to the concept of corporate social responsibility. This could be attributed to stakeholder concerns of ethical practices of companies globally. This study focuses on how an indigenous Ghanaian bank reports its CSR activities online and in the annual reports. Design/methodology/approach – A conceptual framework was adopted from the extant literature and used as the basis of comparative content analysis of social responsibility data on CAL Bank’s website, www.calbank.net and the annual reports. We compared the social

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Mardhatillah, Wahida, Dedi Junaedi, and Evinovita Evinovita. "Implementasi Direct Marketing pada Bank BPR Datagita Mustika." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 1 (2021): 65–78. http://dx.doi.org/10.47467/alkharaj.v4i1.374.

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This study aims to analyze the implementation, barriers and direct marketing solutions at PT. BPR Datagita Mustika. The method used is descriptive qualitative analysis with an interview approach and a saturated sample survey. The results showed that there were five media for direct marketing activities that were actively carried out by BPR Datagita Mustika, namely catalog media, online channels such as Instagram and Whatsapp, kiosk/office marketing, telemarketing, and face-to-face sales/offers, while the less active was direct post marketing ( direct mail). Marketing through television and onl

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Maxwell, Maxwell, and Yugih Setyanto. "Pengaruh Positif Komunikasi Pemasaran terhadap Citra Merek Bank ICBC Indonesia." Kiwari 3, no. 4 (2024): 624–30. https://doi.org/10.24912/ki.v3i4.33082.

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The world is starting to enter the era of globalization which has many impacts on companies in the business market, competition is becoming increasingly fierce and every company is becoming competitive. Companies are required to compete each other and create strategies that have a positive impact on competition in the market. Banks must create new innovations, develop their products and carry out effective marketing communications. This research aims to prove whether marketing communications give positive influence for brand image of Bank ICBC Indonesia. This research uses quantitative methods

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Febriana, Widia. "Memahami Strategi Komunikasi Pemasaran Kartu Brizzi PT Bank BRI, Tbk. Kanwil Semarang." Jurnal The Messenger 7, no. 2 (2016): 30. http://dx.doi.org/10.26623/themessenger.v7i2.295.

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<p><em>With increasing public awareness of the technology, there </em><em>are</em><em> a trend the demand for banking products based on technology, in particular transactions through cards. But the public's knowledge about the e-money making product marketing e-money is still lacking. To overcome this, we need a marketing communication strategy of e-money is appropriate and effective. The cornerstone of the theory used in this study the theories of Kotler Kotler, said that elements of the promotion mix (promotion mix) consists of five main device, namely: Ad

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Qurniawati, Rina, Yulfan Nurohman, and Aulia Fatharani. "Determinants of Customer Switching Intention: Empirical Evidence from Sharia Bank Mergers in Indonesia." El-Qist: Journal of Islamic Economics and Business (JIEB) 12, no. 1 (2022): 17–37. http://dx.doi.org/10.15642/elqist.2022.12.1.17-37.

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Abstract: This study examines the factors that affect customers switching intentions after three state-owned Indonesian sharia banks merge. Study on changing behavior in retail banks, especially in Islamic banks, is still rare. Especially in the context of mergers and acquisitions, this research is essential to do. The risk of losing customers in mergers and acquisitions (M&A) is very high because, during the integration phase, management often focuses on internal issues, leaving aside critical customer-related tasks. Therefore, a deeper understanding of the concept of M & A in the dis

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Kim, Joong-In, Eunsun Lee, and Pumsoon Park. "Different Effects of CA and CSR Associations in the Bank Marketing Communications." Korean Journal of Advertising and Public Relations 17, no. 2 (2015): 171. http://dx.doi.org/10.16914/kjapr.2015.17.2.171.

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Supriyadi, Supriyadi. "UPAYA MERAIH KESETIAAN NASABAH BANK MELALUI BRAND IMAGE TEORI INTEGRATED MARKETING COMMUNICATIONS." Journal of Social and Economics Research 4, no. 1 (2022): 136–47. http://dx.doi.org/10.54783/jser.v4i1.67.

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Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap loyalitas nasabah Bank. Tinjauan teori yang digunakan dalam penelitian ini adalah teori Integrated Marketing Communication (IMC) dari Tom Duncan, yang menyatakan bahwa IMC adalah upaya terpadu dan terkoordinasi untuk mempromosikan konsep merek dengan menggunakan berbagai alat komunikasi "yang berbicara dengan satu bahasa". Pertanyaan yang muncul dalam penelitian ini adalah seberapa besar pengaruh citra merek terhadap loyalitas pelanggan. Dari hasil analisis yang dilakukan dapat disimpulkan bahwa terdapat pengaruh citra mer

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Purnomo, Dedi, Yusuf Ronny Edward, Syaifuddin, and Sofiyan. "The Effect Of Marketing Communications Strategy And Promotion On Customer Loyalty With Customer Satisfaction As A Moderating Variable In Pt. Bank Rakyat Indonesia Tbk Especially In Work Units Kcp Diski Year 2019." International Journal of Science, Technology & Management 3, no. 2 (2022): 319–24. http://dx.doi.org/10.46729/ijstm.v3i2.490.

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The research was conducted with the aim of knowing the effect of marketing and promotional communication strategies on customer loyalty with customer satisfaction as the moderating variable. The study used primary data sourced from research questionnaires. The population in this study are customers at PT.Bank Rakyat Indonesia.Tbk, especially the KCP Diski work unit, amounting to 14,021 people. Then the sample used in the study was 100 respondents with saturated sampling technique. The data analysis method used Moderated Regression Analysis (MRA). The results showed that the Marketing Communica

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Diana, Zavadska. "METHODICAL APPROACHES TO THE CHOICE OF MARKETING STRATEGY FOR A MODERN UKRAINIAN BANK." Scientific and Practical Journal "Black sea economic studies", no. 5 (May 30, 2016): 151–54. https://doi.org/10.5281/zenodo.4457290.

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The article investigates methodological approaches to the choice of bank strategies in a competitive environment that is still increasing. The estimation of dynamic indicators performance of 20 Ukraine banks has been carried out. According to the results obtained, the strategies used by the banks from the analyzed sample have been determined. The recommendations for improvement of Ukraine banking have been given.

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Wongsansukcharoen, Jedsada, Jirasek Trimetsoontorn, and Wanno Fongsuwan. "Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context." Journal of Business & Industrial Marketing 30, no. 6 (2015): 742–60. http://dx.doi.org/10.1108/jbim-02-2013-0039.

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Purpose – This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service sector by gathering quantitative data. Design/methodology/approach – The population of the study covers all 2,068 Thai Commercial Bank branches in Bangkok, Thailand. This research defined the Thai banks for data collection using stratified sampling (first step) and simple sampling (second step). Primary data were collected using a self-administered survey of 65 managers and 185 marketing officers. In the tota

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Girchenko, T. D., and O. V. Panchenko. "RESEARCH ON THE PRACTICAL ASPECTS OF THE PROVIDING EFFICIENCY OF MARKETING COMMUNICATIONS’ BANK." Financial and credit activity: problems of theory and practice 1, no. 32 (2020): 13–22. http://dx.doi.org/10.18371/fcaptp.v1i32.200151.

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Zaslavska, Olha. "Analysis of marketing communication policy in banking institutions of Ukraine." Acta Academiae Beregsasiensis. Economics, no. 1 (October 4, 2022): 205–18. http://dx.doi.org/10.58423/2786-6742/2022-1-205-218.

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Marketing communications are an integral element of ensuring the bank's competitive position in the financial services market. In modern conditions it is not enough for financial institutions to develop a qualitatively new product, set an optimal price for it and choose effective distribution channels. Any financial institution must successfully operate the communication tools. Thus, the majority of the institution's communication costs are investments in the creation of intangible marketing assets: trademarks, relationships with consumers and other participants in the value chain. The impleme

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Jalilian, Negar, Seyed Mahmoud Zanjirchi, Alireza Naser Sadrabadi, Ahmadreza Asgharpourmasouleh, and Mark Goh. "Agent-Based Approach to Configure Processes in Iran’s Banking Service Supply Chain." Sustainability 13, no. 14 (2021): 7566. http://dx.doi.org/10.3390/su13147566.

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Improving the service processes of banks requires updating and optimizing banking supply chain processes as well as understanding the interaction between the constituent elements of each process. This paper applies agent-based modeling to configure selected processes of Tejarat Bank’s service supply chain, a large bank in Iran. Tejarat’s banking process system is presented and the most effective processes of the banking supply chain are identified. The interactions between the processes are examined and the research model is presented. We execute the agent-based modeling in a simulated environ

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Han, Sangpil, and Youngseok Son. "A Successful Marketing Communication Case Study of IBK (Industrial Bank of Korea) Using Persuasive Communications and Source Credibility." Korean Journal of Advertising 24, no. 8 (2013): 301–10. http://dx.doi.org/10.14377/kja.2013.11.30.301.

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Safaei Sisakht, Mehrzad, and Yaghoub Ansari. "The effect of relationship marketing on customer loyalty to the brand, the Agricultural Bank in Kohgiluyeh and Boyer." Journal of Management and Accounting Studies 5, no. 01 (2019): 55–60. http://dx.doi.org/10.24200/jmas.vol5iss01pp55-60.

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The purpose of this research study was to investigate the effect of relationship marketing on customer loyalty to the brand in the Agricultural Bank Kohgiluyeh and Boyer-Ahmad is in 1394. Methodology:This research is descriptive survey was conducted respectively. The reliability by Cronbach's alpha 89/0 is calculated. Information collected by descriptive and inferential statistics in the form of Pearson correlation and regression coefficients were analysed using spss software. Results:Bank managers should study the working environment with the freedom and authority to his staff, In such a way

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Dikky, Alfonsius Efraim, Mas’Amah Mas'Amah, and Silvania S. E. Mandaru. "Implementasi Komunikasi Pemasaran Tentang Citra Merek Brizzi Sebagai Uang Elektronik PT. Bank Rakyat Indonesia, Tbk Cabang Kupang." Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi 9, no. 1 (2020): 1523–32. http://dx.doi.org/10.35508/jikom.v9i1.2246.

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ABSTRAK Penelitian ini bertujuan untuk mengetahui implementasi komunikasi pemasaran tentang citra merek BRIZZI sebagai uang elektronik PT. Bank Rakyat Indonesia, Tbk. Cabang Kupang. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode deskriptif kualitatif. Teori yang digunakan adalah teori marketing mix, yang memiliki 4 unsur P : Product, Price, Place dan Promotion. Informan pada penelitian ini berjumlah 6 orang yang terdiri dari Asisten Menejer Pemasaran Dana BRI Cabang Kupang, Relationship Manajer BRI Cabang Kupang, Costumer Service BRI Cabang Kupang, Konsumen y

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Bertels, Heidi M. J. "Startup on a budget: winning new customers without breaking the bank." CASE Journal 15, no. 2 (2019): 109–30. http://dx.doi.org/10.1108/tcj-08-2018-0097.

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Theoretical basis The case ties together a number of marketing concepts and theories within the context of a startup which might be addressed in an entrepreneurship or marketing course. The case focuses on niche, digital, and social media marketing and utilizes fundamental marketing concepts such as target market, value proposition, brand positioning, the marketing communications mix and the adopter categories of the diffusion of innovation theory. Research methodology The case is based on interviews from 2014 to 2017 with the founder of Lammily, Nickolay Lamm, supplemented by internet researc

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NOVOSEL'CEV, ALEKSANDR Yu. "DEVELOPMENT OF A METHODOLOGY FOR BUILDING A COMPLEX OF MARKETING COMMUNICATIONS FOR A COMMERCIAL BANK." INTERNATIONAL SCIENTIFIC JOURNAL, no. 2 (2020): 63–71. http://dx.doi.org/10.34286/1995-4638-2020-71-2-63-71.

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