Relevant bibliographies by topics / Bank marketing – Ghana – Accra

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Bank marketing – Ghana – Accra'

Author: Grafiati
Published: 1 August 2021
Last updated: 1 February 2022

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Journal articles on the topic "Bank marketing – Ghana – Accra"

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Amponsah, Fred, Jeff Turner, Margaret Grieco, Andrews Kwablah, and Paul Guitink. "Commercial Use of Nonmotorized Transport: Evidence from Accra, Ghana." Transportation Research Record: Journal of the Transportation Research Board 1563, no. 1 (January 1996): 1–7. http://dx.doi.org/10.1177/0361198196156300101.

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The traders of Accra, Ghana, continue to make use of hand-pushed and hand-pulled carts for moving their stock across the city. These non-motorized forms of transport play a key role in a low-income economy; developing economies, with their large informal sectors and plentiful supply of petty-trading enterprises, contain a preponderance of enterprises having restricted capital bases, a condition that requires the use of low-cost transportation. The bicycle, although well suited to the small-load requirements of much petty trading, is not regarded as a suitable mode of transport for women, who make up the majority of Ghana's traders. A World Bank project designed to support and promote models of nonmotorized transportation is being implemented. The practices and prospects of the commercial use of nonmotorized transport in Ghana is discussed, the World Bank project that supports and promotes these transportation modes is described, and the appropriateness of nonmotorized transportation modes for developing economies is discussed.
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Hinson, Robert, Nana Owusu‐Frimpong, and Julius Dasah. "Key motivations for bank patronage in Ghana." International Journal of Bank Marketing 27, no. 5 (July 24, 2009): 381–99. http://dx.doi.org/10.1108/02652320910979898.

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Boadi, Isaac. "Determinants of Ghanaian banks’ credit to the “missing middle”: a supply side approach." International Journal of Bank Marketing 34, no. 6 (September 5, 2016): 924–39. http://dx.doi.org/10.1108/ijbm-12-2015-0194.

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Purpose The purpose of this paper is to use bank-level panel data to examine the determinants of Ghanaian banks credit to SMEs often referred to as the “Missing Middle.” Demands for bank credit by SMEs sector have been over flogged by researchers in recent times. Determinants of banks’ credit to SMEs from the supply side using most recent data for both micro (bank level) and macro (country) level data is a contribution to empirical literature. Design/methodology/approach The study employed the Generalized methods of moments using ten banks listed on the Ghana Stock Exchange to examine factors that determine banks credit to SMEs in Ghana. Bank-specific and country-specific data were collected from the financial statements of the sampled commercial banks operating in Ghana compiled by Ghana Association of Bankers over the period 1997-2014 consisting of 180 observations. The macroeconomic variables were retrieved from Ghana Statistical Service and Bank of Ghana, respectively. Findings The result of the study reveal that apart from the size of top management and GDP growth, the rest of micro (bank-specific variables) and macro (country) level sampled statistically influences bank credit to SMEs. Specifically, the coefficient of bank size, its profitability and inflation variables are negative demonstrating that in Ghana, bigger, most profitable banks and high inflation period limit credit to the SMEs sector. The coefficients of board size and bank origin variables were found to be positive indicating banks with huge board size and foreign banks tend to provide more credit to SMEs. Originality/value The main value of this paper is to examine determinants of Ghanaian banks credit to the “Missing Middle.” A supply side approach.
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Adomah-Afari, Augustine, and Theophilus Maloreh-Nyamekye. "Relationship marketing strategy." International Journal of Health Care Quality Assurance 31, no. 6 (July 9, 2018): 631–45. http://dx.doi.org/10.1108/ijhcqa-05-2017-0086.

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PurposeThe purpose of this paper is to explore how strategies are put in place to formulate policies regarding the introduction and implementation of relationship marketing (RM) in the health sector, and how RM strategies are designed as part of the curricula for the training of prospective health professionals in Ghana.Design/methodology/approachData were gathered using interviews and documentary review. A purposive sampling technique was used to recruit policy makers and health educationists in Accra for in-depth interviews. Qualitative interviews were analysed using framework analysis.FindingsThe findings revealed that, currently, there is no policy framework on RM in the health sector nor included in the curricula of health training institutions in the country.Research limitations/implicationsDue to limited time and funding constraints, the study could not include many policy makers, educationists, health providers, facilities and regions outside the Greater Accra region of Ghana. This means that the authors missed out on useful insights from other relevant policy makers/educationists who would have added to the knowledge that this study contributes. There were still some areas that this study could not cover, including the lack of an exploration of the perceptions of health providers and patients.Practical implicationsEvidence from the current research provides the basis for scaling up of a similar study to the whole country to address the perennial RM or quality of care/patient satisfaction issues persisting in health facilities in the country. The outcome of this large-scale study would help to confirm the findings of the current study on the adoption and incorporation of RM into both policy framework and curricula of health training institutions in Ghana. The findings would culminate in the preparation and utilisation of guidelines on RM for client-centred service delivery in the health sector of the country.Social implicationsThis paper argues that RM orientation could enable health professionals to improve upon their healthcare service performance and quality of care so as to enhance patient satisfaction.Originality/valueThe study recommends that RM should be adopted by health policy makers and designers of curricula for health training institutions.
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Afari, Augustine Adomah, and Theophilus Maloreh Nyamekye. "Enhancing Patient Satisfaction - Relationship Marketing Strategies of Two Specialist Hospitals in Accra, Ghana." International Journal of Social and Administrative Sciences 4, no. 2 (2019): 213–31. http://dx.doi.org/10.18488/journal.136.2019.42.213.231.

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DeBerry-Spence, Benét. "Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana." Journal of Business Research 63, no. 6 (June 2010): 608–16. http://dx.doi.org/10.1016/j.jbusres.2009.02.024.

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Ansong, David, Gina Chowa, and Bernice Korkor Adjabeng. "Spatial analysis of the distribution and determinants of bank branch presence in Ghana." International Journal of Bank Marketing 33, no. 3 (May 18, 2015): 201–22. http://dx.doi.org/10.1108/ijbm-09-2013-0103.

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Purpose – Expanding access to financial services for the 70 percent of Ghanaians who are unbanked is critical. Bank branches have been the primary channel for financial service delivery, but this may be changing because of technological innovations. Analysts believe branch-based banking still has a role in promoting financial inclusion. The purpose of this paper is to examine the pattern of bank branch presence across rural and urban Ghana; the disparities in the spatial distribution of domestic, foreign, and rural and community bank branches; and the district level characteristics associated with the pattern of spatial distribution of bank branches. Design/methodology/approach – The study uses spatial analyst tools, geographically weighted Poisson regression, and data from Ghana’s banking sector to show the inequality in availability of branch-based services and to highlight the district and regional level differences in the determinants of branch allocation. Findings – The study finds evidence of inequality in access to financial services. Physical bank branches are disproportionately more accessible in the urban south compared to the rural north. The study also finds that population size, percentage of urban residents, workforce size, and literacy level are associated with bank allocation but the results vary by district. Practical implications – Branch banking needs modernization to continue to bring financial services in closer proximity. Development of physical and electronic infrastructure could attract financial institutions to serve deprived areas with significant concentration of unbanked populations. Originality/value – Findings of the study point to the need for banks to re-envision branch banking technology to make branch banking more interactive. Banks need to find ways to fuse transferable elements of mobile phone banking into branch-based banking, not just to attract younger technology-savvy customers but also to help make operations more attractive, efficient, and cost effective.
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Setsoafia, E. "Determinants of Direct Marketing Strategy Adoption by Agro SMEs’ in the Greater Accra Region, Ghana." Asian Journal of Agricultural Extension, Economics & Sociology 2, no. 2 (January 10, 2013): 105–17. http://dx.doi.org/10.9734/ajaees/2013/4474.

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Anderson, Jemima Asabea, John Franklin Wiredu, Gladys Nyarko Ansah, George Frimpong-Kodie, Elizabeth Orfson-Offei, and Dennis Boamah-Boateng. "A linguistic landscape of the central business district of Accra." Legon Journal of the Humanities 31, no. 1 (December 30, 2020): 1–35. http://dx.doi.org/10.4314/ljh.v31i1.1.

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Using the mixed method research approach, this study investigated the linguistic landscape of the central business district of Accra, Ghana. The study employed both the Ethnolinguistic Vitality Theory (EV) and the Place Semiotics Theory to explore the types of signage displayed by shop owners in the Makola market, the languages used on these signs, the dominant language(s) on the signs and how the use of language reflects the ethnolinguistic vitality of the local languages used in Accra. The findings present a very busy linguistic landscape where shop owners use the names of their companies and the products they sell as a marketing strategy through a variety of modes including signboards, billboards, taglines, and signposts to attract customers. There was also a preponderance of English in the linguistic landscape of Accra, which establishes English as a powerful tool for inter-ethnic communication and national integration, giving an implicit impression of low vitality of indigenous languages in the space.
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Anderson, Jemima Asabea, John Franklin Wiredu, Gladys Nyarko Ansah, George Frimpong-Kodie, Elizabeth Orfson-Offei, and Dennis Boamah-Boateng. "A linguistic landscape of the central business district of Accra." Legon Journal of the Humanities 31, no. 1 (December 30, 2020): 1–35. http://dx.doi.org/10.4314/ljh.v31i1.1.

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Using the mixed method research approach, this study investigated the linguistic landscape of the central business district of Accra, Ghana. The study employed both the Ethnolinguistic Vitality Theory (EV) and the Place Semiotics Theory to explore the types of signage displayed by shop owners in the Makola market, the languages used on these signs, the dominant language(s) on the signs and how the use of language reflects the ethnolinguistic vitality of the local languages used in Accra. The findings present a very busy linguistic landscape where shop owners use the names of their companies and the products they sell as a marketing strategy through a variety of modes including signboards, billboards, taglines, and signposts to attract customers. There was also a preponderance of English in the linguistic landscape of Accra, which establishes English as a powerful tool for inter-ethnic communication and national integration, giving an implicit impression of low vitality of indigenous languages in the space.
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Dissertations / Theses on the topic "Bank marketing – Ghana – Accra"

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Kuranchie, Frank Kojo. "The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1102.

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Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. However, few empirical studies on market orientation and performance have been established in the Ghanaian banking sector. In an effort to contribute to the existing customer relationship management literature, a study of Intercontinental bank Ghana was conducted. A framework of customer relationship management was designed to guide the study. Specifically, this study examines the customer relationship marketing strategies of banks in a developing country like Ghana using Intercontinental bank as a case study. The study employed quantitative research techniques. Semi-structured questionnaire was designed for the study. The findings show that the bank is doing well by maintaining the relationship it initiates with its clients but must work on improving the number of contact time with them as e-CRM provides them with the opportunity to do so. However, a significant finding from the study is the realization that majority of respondents were willing to recommend the bank to others an indication that they were happy with the level of service at the bank. Although significant portion of those who considered the possibility of leaving indicated that they will do so because of delayed transactions. It is in the light of this that the research is said to play a significant role in the banking sector and for the nation as a whole.
P.O.Box 3077, Kaneshie, Accra Ghana. 0233 244184980/0233 271015288
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Duncan, Denise Diana. "A framework of strategic integrated communication of banks in Accra, Ghana." Thesis, 2020. http://hdl.handle.net/10500/27743.

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The concept of SIC in the banking circle specifically in Ghana and generally in Africa has raised concerns for research because it concerns the management of the processes of communication strategies to achieve communication goals. Previously, the banking reports of Ghana required that the stakeholders of industries be well-informed using the comprehensive communication plan; however, it appears that different trends of communication strategies have been adopted recently. To this end, this study explored 3 banks operating in Accra to determine their strategic integrated communication practices with stakeholders. Using the Media Richness Theory and the Two-Way Symmetrical Model of Communication, the study analysed data obtained through in-depth interviews from staff of the banks and some documents accessed from the banks. The findings indicated that the banks need to review strategies for client satisfaction and loyalty as an output of strategically integrating communication efforts. The study concludes that bank interactivity must be conducted strategically and efficiently to achieve the best communication results.
Communication Science
Ph. D.
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Books on the topic "Bank marketing – Ghana – Accra"

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Forum for Agricultural Research in Africa, ed. Regional Policy Dialogue on Promoting Access to Regional and International Markets for Agricultural Commodities in West and Central Africa: Report of a workshop, FARA Secretariat, Accra, Ghana, 23-24 June 2010. Accra, Ghana: Forum for Agricultural Research in Africa, 2010.

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Postharvest technology and commodity marketing: Proceedings of a postharvest conference 2 Nov. to 1 Dec. 1995, Accra, Ghana. Ibadan, Nigeria: International Institute of Tropical Agriculture, 1998.

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Book chapters on the topic "Bank marketing – Ghana – Accra"

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Amoako, George Kofi, and Kwasi Dartey-Baah. "Corporate Social Responsibility." In CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies, 65–78. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2193-9.ch004.

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This chapter examines the extent to which corporate social responsibility (CSR) could generate and boost better brand perceptions and improve competitive advantage within some selected banks in Ghana. The concept of CSR, brand perception, and competitive advantage are discussed in relation to findings from a study that was conducted at the national headquarters of GCB Bank and Barclays Bank Limited in Accra. The results showed a good understanding of the concept of CSR from both customers and employees of both banks. There was a significant and positive connection between effective implementation of CSR initiatives, brand perception, and competitive advantage. CSR was discovered as a tool for business success in the banking sector in Ghana. This chapter explains the benefits of CSR activities to the development of impalpable organizational assets, and as a result, generating better results for banking institutions in Ghana. The authors make a case for the inclusion and active involvement of customers and employees in the CSR initiatives of banks in order to boost brand perception.
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Boateng, Sheena Lovia. "Enhancing Calculative Commitment and Customer Loyalty Through Online Relationship Marketing." In Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business, 50–76. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9550-2.ch003.

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This study examines the mediating role of online trust in enhancing calculative commitment and customer loyalty through online relationship marketing activities (engagement and interactivity). The study draws on signaling theory. Data were gathered from 429 retail bank customers in Ghana and analyzed using confirmatory factor analysis and structural path modelling. Findings suggest that engagement is assessed to be low by Ghanaian bank customers and presently has no influence on customer commitment, online trust, and customer loyalty. However, signals communicated through interactivity online is of great benefit to the banks in influencing customers' online trust, as well as their calculative commitment and loyalty. Further, though, website and email emerged as the most predominant technologies used in online relationship marketing (ORM), customers also expect banks to engage with them through social media, which has the potential to improve upon the current levels of ORM activities.
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Boateng, Sheena Lovia. "Enhancing Calculative Commitment and Customer Loyalty Through Online Relationship Marketing." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 1221–41. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch063.

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This study examines the mediating role of online trust in enhancing calculative commitment and customer loyalty through online relationship marketing activities (engagement and interactivity). The study draws on signaling theory. Data were gathered from 429 retail bank customers in Ghana and analyzed using confirmatory factor analysis and structural path modelling. Findings suggest that engagement is assessed to be low by Ghanaian bank customers and presently has no influence on customer commitment, online trust, and customer loyalty. However, signals communicated through interactivity online is of great benefit to the banks in influencing customers' online trust, as well as their calculative commitment and loyalty. Further, though, website and email emerged as the most predominant technologies used in online relationship marketing (ORM), customers also expect banks to engage with them through social media, which has the potential to improve upon the current levels of ORM activities.
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Koramoah, Abena Owarewaa, and Grace Abban-Ampiah. "Challenges in the Informal Sector." In Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth, 346–77. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2097-0.ch019.

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Owing to the highly competitive and volatile business environment, companies in the West African markets face significant challenges. This study was conducted to examine the challenges faced in the marketplace in Ghana by successful entrepreneurs. Accra was intentionally sampled for the analysis of four successful entrepreneurs from the Makola market. Findings revealed that access to finance, high competition, instability in macroeconomic indicators, poor management competences, lack of skilled labor and deficiencies in marketing strategies are the major factors confronting the survival of entrepreneurs in the marketplace. The results provide insights into the important and current challenges facing entrepreneurs in the informal sectors. Recommendations were made to help overcome the challenges faced by business people in their operations.
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Journal articles
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